Ranking Score Explained

Hi there, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.

The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!

We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?

Below you'll find details around some of the important factors that went into calculating the ranking score for Huka Prawn Park.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.

Nick Morrison's avatar

Nick Morrison

Rankers owner

Huka Prawn Park

Valid Reviews

20 Valid Reviews

The Huka Prawn Park experience has a total of 21 reviews. There are 20 valid reviews that are included when calculating the ranking score and 1 invalid review that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.

Below is the distribution of ratings for the 20 valid reviews:

Rating Count Percentage
10/10 5
9/10 1
8/10 4
7/10 4
6/10 0
5/10 1
4/10 1
3/10 1
2/10 2
1/10 1

68.00% Average

The raw data average (mean) for all the Huka Prawn Park valid reviews is 68.00% and is based on 20 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.

Face-to-Face Reviews

14 Face-to-Face Reviews

The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.

More about face-to-face reviews

Within the 20 valid reviews, the experience has 14 face-to-face reviews collected during interviews by our team.

Below is the distribution of ratings for the 14 face-to-face reviews:

Rating Count Percentage
10/10 3
9/10 1
8/10 3
7/10 3
6/10 0
5/10 0
4/10 1
3/10 1
2/10 2
1/10 0

67.86% Average

The raw data average (mean) for all the Huka Prawn Park face-to-face reviews is 67.86% and is based on 14 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.

Weighted Average


Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.

Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.

Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.

Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.

Reviewer Rating Age Relative Weight
Franz Birkefeld 8/10 2813 days 100%
Philipp Kluseuer 7/10 2860 days 90%
Fabian Koitka 9/10 3219 days 50%
Ken 10/10 3319 days 36%
Marilyn Mobley 7/10 3579 days 0%
Helen & Laurence 10/10 3662 days 61%
Johnno25 10/10 3808 days 61%
rgoodwi3 7/10 3838 days 55%
Natalie Maguire 4/10 3913 days 46%
Jen 10/10 4040 days 61%
Kurt 3/10 4228 days 45%
Rik 10/10 4296 days 61%
B Willmore 2/10 4297 days 44%
David Milner 8/10 4301 days 58%
erikc 8/10 4489 days 58%
IRLJohnny 5/10 4629 days 48%
Andrew 7/10 4812 days 55%
Liz Brown 1/10 4965 days 42%
BexStar 8/10 4977 days 58%
Lukas 2/10 5405 days 44%


Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.

Sample Size Adjustment

No Adjustment

A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Huka Prawn Park experience has plenty of reviews and does not meet the criteria for any adjustment.

Recent Reviews Adjustment

-4.07% Adjustment

There may be an adjustment if this experience hasn't received any reviews within the last 43 days. However the Huka Prawn Park experience does not meet the criteria for any adjustment.

In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.

The Huka Prawn Park experience has been adjusted for 200 days. Adjustments are according to the following table.

Days Adjustment
197 -4.01%
198 -4.03%
199 -4.05%
200 -4.07%
201 -4.09%
202 -4.11%
203 -4.13%

Final Ranking Score


The final ranking score once adjustments and rounding has been applied. This value is cached and recalculated each day. Therefore it may not be precisely accurate based on the other values presented.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz.