Hi there, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Spellbound Ltd.
If you have any questions or comments about our ranking score calculation please get in touch at firstname.lastname@example.org. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
132 Valid Reviews
The Spellbound Ltd experience has a total of 138 reviews. There are 132 valid reviews that are included when calculating the ranking score and 6 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 132 valid reviews:
The raw data average (mean) for all the Spellbound Ltd valid reviews is 94.17% and is based on 132 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
52 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
Within the 132 valid reviews, the experience has 52 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 52 face-to-face reviews:
The raw data average (mean) for all the Spellbound Ltd face-to-face reviews is 88.65% and is based on 52 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
|Moira and Tom||10/10||314 days||100%|
|Kylee Langdon||9/10||314 days||100%|
|Nikki Bristol||10/10||345 days||96%|
|shelagh gastrell||10/10||345 days||96%|
|Clive Williams||10/10||406 days||88%|
|Robin Mooring||10/10||406 days||88%|
|Paddy O\\\'Connor||9/10||406 days||88%|
|Liz Wade||10/10||435 days||83%|
|T Alan Hatton||10/10||497 days||72%|
|GODARD Tuatini||10/10||558 days||60%|
|Sarah & Paul||10/10||558 days||60%|
|Ricardo Nigro||10/10||711 days||34%|
|beryl maehe rogers||10/10||741 days||29%|
|Carlos Madrid||9/10||741 days||29%|
|maryann de la haye||10/10||741 days||29%|
|Jean-Martial MARENNE||10/10||772 days||25%|
|Richard Taylor||10/10||800 days||22%|
|Jenny Hume||10/10||831 days||19%|
|Ollie Bigelow||10/10||892 days||14%|
|Bill Lyon||10/10||892 days||14%|
|Rob & Jan||10/10||892 days||14%|
|Tara Holmes||10/10||923 days||11%|
|Annette and Jan||10/10||923 days||11%|
|Vanesa De la haza||10/10||953 days||10%|
|Paul from Australia||10/10||1076 days||6%|
|Brad, California||10/10||1137 days||6%|
|Sarah Killury||10/10||1165 days||6%|
|Kristin Svensson||10/10||1196 days||6%|
|Javier Mimbrera||10/10||1318 days||5%|
|Dave Rollison||9/10||1502 days||5%|
|Judit Van lanen||9/10||1579 days||4%|
|Thomas Nolwenn||7/10||1627 days||4%|
|Jilly Crew||10/10||1683 days||5%|
|Cj Bloomfield||10/10||1806 days||4%|
|Stephan Kirchenbaur||8/10||1862 days||3%|
|Eline Meijer||7/10||1939 days||3%|
|Ruth P||10/10||1958 days||4%|
|villemain pascale||10/10||1988 days||4%|
|Shelley Adderley||10/10||2019 days||4%|
|Niko Stange||10/10||2202 days||3%|
|Abi Fielder||10/10||2261 days||3%|
|MARYSE DUMAS||9/10||2292 days||3%|
|Karen Hale||8/10||2292 days||3%|
|Erik Hafuer||10/10||2301 days||3%|
|Bram and Laura||9/10||2323 days||3%|
|Polly Rider||9/10||2327 days||3%|
|Kyle S||10/10||2384 days||3%|
|Simon Mehlmann||10/10||2575 days||2%|
|Miriam Grund||8/10||2602 days||2%|
|Martin & Carol||10/10||2749 days||2%|
|Christine & Andrew||9/10||2841 days||2%|
|Bonnie and David Appleby||10/10||2963 days||2%|
|Rob Walker||10/10||2963 days||2%|
|Andreas Garbin||10/10||3041 days||1%|
|Fam von Hattem||9/10||3065 days||1%|
|Bodil Andersen||10/10||3068 days||1%|
|Huw Davies||9/10||3303 days||1%|
|Lisa Carey||9/10||3314 days||1%|
|Michael Touzer||9/10||3323 days||1%|
|Lucy Wilde||9/10||3331 days||1%|
|Miina Hyuonen||8/10||3339 days||1%|
|Dieter Mangold||10/10||3340 days||1%|
|Preben vil Helmsen||10/10||3340 days||1%|
|Christian Apfel||9/10||3345 days||1%|
|Elizabeth Gardner||9/10||3349 days||1%|
|Fleur & Nils||9/10||3350 days||1%|
|Willem & Lilian||9/10||3428 days||0%|
|Geoff Shutt||9/10||3633 days||0%|
|Ralph & Marloes Meyers||8/10||3662 days||1%|
|Helen Evans||7/10||3677 days||1%|
|john england||10/10||4059 days||1%|
|Mary Selfa||10/10||4083 days||1%|
|Thomas Rust||10/10||4153 days||1%|
|Marga V||10/10||4506 days||1%|
|Bryony Wilson||9/10||4773 days||1%|
|Carole Roccia||10/10||4834 days||1%|
|Valeria Barouch||10/10||4875 days||1%|
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Spellbound Ltd experience has plenty of reviews and does not meet the criteria for any adjustment.
There may be an adjustment if this experience hasn't received any reviews within the last 63 days. However the Spellbound Ltd experience does not meet the criteria for any adjustment.
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Spellbound Ltd experience has been adjusted for 200 days. Adjustments are according to the following table.
The final ranking score once adjustments and rounding has been applied. This value is cached and recalculated each day. Therefore it may not be precisely accurate based on the other values presented.
If you have any questions or comments about our ranking score calculation please get in touch at email@example.com.