Ranking Score Explained

Hey, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.

The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!

We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?

Below you'll find details around some of the important factors that went into calculating the ranking score for Bay of Islands Campervans.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.

Cymen Crick's avatar

Cymen Crick

Rankers Owner

Bay of Islands Campervans

Valid Reviews

88 Valid Reviews

The Bay of Islands Campervans experience has a total of 92 reviews. There are 88 valid reviews that are included when calculating the ranking score and 4 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.

Below is the distribution of ratings for the 88 valid reviews:

Rating Count Percentage
10/10 71
81%
9/10 15
17%
8/10 0
0%
7/10 1
1%
6/10 0
0%
5/10 0
0%
4/10 0
0%
3/10 1
1%
2/10 0
0%
1/10 0
0%

97.16% Average

The raw data average (mean) for all the Bay of Islands Campervans valid reviews is 97.16% and is based on 88 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.

Face-to-Face Reviews

6 Face-to-Face Reviews

The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.

More about face-to-face reviews

Within the 88 valid reviews, the experience has 6 face-to-face reviews collected during interviews by our team.

Below is the distribution of ratings for the 6 face-to-face reviews:

Rating Count Percentage
10/10 3
50%
9/10 2
33%
8/10 0
0%
7/10 1
17%
6/10 0
0%
5/10 0
0%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 0
0%

91.67% Average

The raw data average (mean) for all the Bay of Islands Campervans face-to-face reviews is 91.67% and is based on 6 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.

Weighted Average

96.66%

Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.

Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.

Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.

Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.

Reviewer Rating Age Relative Weight
Maaike 3/10 2597 days 65%
Pam 10/10 2903 days 100%
Mark Stegers 7/10 3250 days 39%
Lee Rasmussen 10/10 3295 days 73%
Arlette Pfister 10/10 3326 days 71%
Iramackers 10/10 3571 days 54%
Heinrich Wolff 10/10 3571 days 54%
Gijs de Man 10/10 3601 days 52%
Sue Flint 10/10 3601 days 52%
Rw Mclean 10/10 3601 days 52%
Janice Cooke 10/10 3632 days 49%
Stan van Galen 10/10 3632 days 49%
Alan and Yvonne 10/10 3661 days 47%
Brian & Jules 10/10 3661 days 47%
Robin Ings 10/10 3667 days 27%
Sandra 10/10 3667 days 27%
lous en robbert schneider 9/10 3692 days 45%
Karen Owens 10/10 3692 days 45%
Janina Kufluk-Thackery 10/10 3754 days 41%
Jan en Gerda Achterkerk 10/10 3785 days 39%
VincentenAnnemarie 10/10 3785 days 39%
Heather Kuisle 10/10 3814 days 37%
Fred Mijzen 10/10 3967 days 26%
andrew Pullan 9/10 4026 days 22%
Brenda Dunn 10/10 4026 days 22%
Arjan & Selma 'The Dutch' 10/10 4026 days 22%
Ingrid Janssen 10/10 4057 days 20%
Terry Howells 9/10 4057 days 20%
Mia and Jack 9/10 4057 days 20%
Jean & John Gregory 10/10 4057 days 20%
Anke & Rainer Ott 10/10 4058 days 20%
oren schnabel 10/10 4088 days 18%
Gunter Haegele 10/10 4088 days 18%
Shelly Weissbrem 10/10 4089 days 10%
Oensel 9/10 4118 days 15%
Cheryl Rymer 10/10 4118 days 16%
Jan Dufraing 10/10 4118 days 16%
Ian Harris 10/10 4118 days 16%
Charles Schaasberg 10/10 4118 days 16%
Fred Brown 10/10 4149 days 13%
RudyHermsen 10/10 4179 days 11%
Daniel Barnes 10/10 4271 days 5%
Laim Thompson 10/10 4333 days 1%
Andreas Mouteiro 9/10 4342 days -1%
Matthias Michaellyn 10/10 4423 days 33%
Janet McCall 10/10 4423 days 33%
Chris en Linda 10/10 4454 days 33%
WandA 10/10 4454 days 33%
Henk Schoonrewoerd 10/10 4515 days 33%
Caroline 10/10 4515 days 33%
traveller_eccacc55 10/10 4515 days 33%
Marilyn Pitt 10/10 4515 days 33%
Belle Yang 10/10 4515 days 33%
Pieter Cox 10/10 4544 days 33%
Doug Clarke 10/10 4606 days 33%
Menno van der Veen 9/10 4636 days 33%
John Lewis 10/10 4729 days 33%
Ageeth Borgeld 9/10 4729 days 33%
Theo & Ineke 10/10 4729 days 33%
TheoThea 9/10 4757 days 33%
paulus 10/10 4788 days 33%
EllyBert 9/10 4788 days 33%
Marijke en Jacob Jan 10/10 4788 days 33%
Puma17 10/10 4788 days 33%
donna claydon 10/10 4788 days 33%
Corina Ostaden 9/10 4788 days 33%
TjeCo 10/10 4849 days 33%
Johanenagaath 10/10 4849 days 33%
Carotijn 10/10 4849 days 33%
LeoLui 10/10 4880 days 33%
gouldam 10/10 5063 days 33%
AussieTraveller 9/10 5063 days 33%
Hans Bet 9/10 5075 days 18%
the2rrs 10/10 5094 days 33%
MartinEma 10/10 5123 days 33%
Jorrit5154Froukje 10/10 5123 days 33%
MarcelenJet 10/10 5154 days 33%
jose_en_wim 9/10 5154 days 33%
MaGer 10/10 5154 days 33%
DurkRieka 10/10 5185 days 33%
vakantiegangers 10/10 5215 days 33%
Brommi 10/10 5275 days 33%
hans09willy07 10/10 5398 days 33%
alex Claydon 10/10 5429 days 33%
jeroenschenk 10/10 5519 days 33%
Charlotte Bakker 9/10 5519 days 33%
wimannyyoungseniors 10/10 5550 days 33%
Frankvthekke 10/10 5580 days 33%

Adjustments

Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.

Sample Size Adjustment

No Adjustment

A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Bay of Islands Campervans experience has plenty of reviews and does not meet the criteria for any adjustment.

Recent Reviews Adjustment

-7.15% Adjustment

Recent reviews reflect the experience as it currently operates. This means it's important to get fresh reviews. Some experiences discovered they could get a few good reviews and then, resting on their laurels, discourage any further reviews. This adjustment stimulates experiences to be positively involved in the review generating process and discourages them from manipulating the ranking system in this manner.

What constitutes a recent review is based on the how old it is, what type of experience it is applied to and and what time of year it currently is. Due to the seasonal nature of many businesses, what is considered recent is dynamically adjusted throughout the year.

There may be an adjustment if this experience hasn't received enough reviews within the last 51 days. The Bay of Islands Campervans experience has 0 recent rankings. Adjustments are according to the following table:

Recent Reviews Adjustment
0 -3.00%
1 -2.63%
2 -1.50%
3 -0.38%
4 -0.00%

In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.

The Bay of Islands Campervans experience has been adjusted for 200 days. Adjustments are according to the following table.

Days Adjustment
197 -4.09%
198 -4.11%
199 -4.13%
200 -4.15%
201 -4.18%
202 -4.20%
203 -4.22%

Balancing Adjustment

1.07% Adjustment

Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.

You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.

We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.

Onboarding Rating

This rating is about customer service and camper availability. It measures aspects of the customer journey that are often missing from online ratings. It includes performances based on: pre-booking communication, product availability and responsiveness to customer enquiries.

All metrics come from actual customer interactions.

Details are calculated daily from statistics over several years and merged with the score derived from customer reviews - to then form the final ranking score.

Final Ranking Score

82%

The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.