Ranking Score Explained

Kia ora, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.

The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!

We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?

Below you'll find details around some of the important factors that went into calculating the ranking score for Hippie Camper.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.

Cymen Crick's avatar

Cymen Crick

Rankers Owner

Hippie Camper

Valid Reviews

42 Valid Reviews

The Hippie Camper experience has a total of 48 reviews. There are 42 valid reviews that are included when calculating the ranking score and 6 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.

Below is the distribution of ratings for the 42 valid reviews:

Rating Count Percentage
10/10 2
5%
9/10 2
5%
8/10 11
26%
7/10 4
10%
6/10 5
12%
5/10 6
14%
4/10 0
0%
3/10 2
5%
2/10 0
0%
1/10 10
24%

54.76% Average

The raw data average (mean) for all the Hippie Camper valid reviews is 54.76% and is based on 42 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.

Face-to-Face Reviews

28 Face-to-Face Reviews

The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.

More about face-to-face reviews

Within the 42 valid reviews, the experience has 28 face-to-face reviews collected during interviews by our team.

Below is the distribution of ratings for the 28 face-to-face reviews:

Rating Count Percentage
10/10 1
4%
9/10 1
4%
8/10 9
32%
7/10 4
14%
6/10 5
18%
5/10 6
21%
4/10 0
0%
3/10 2
7%
2/10 0
0%
1/10 0
0%

66.07% Average

The raw data average (mean) for all the Hippie Camper face-to-face reviews is 66.07% and is based on 28 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.

Weighted Average

58.70%

Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.

Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.

Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.

Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.

Reviewer Rating Age Relative Weight
Hayley 1/10 2120 days 81%
Kai Howard-Light 1/10 2272 days 75%
Nick 1/10 2394 days 71%
Alex 1/10 2455 days 69%
Alexandre Pichon 1/10 3031 days 48%
Robin 9/10 3231 days 100%
Bruno 10/10 3569 days 71%
Robyn Kesby 8/10 3610 days 66%
Helen Butcher 8/10 3701 days 58%
Finn and Melanie Lorbeer 3/10 3968 days 19%
Ramona Urwyler 1/10 4128 days 9%
Mackenzie Leary 1/10 4190 days 6%
Gloria Hanke 7/10 4291 days 7%
Guido Dust 7/10 4291 days 7%
Guillemette 5/10 4344 days 2%
Hippiecampers Scamers 1/10 4371 days 0%
Roy Driehuis 5/10 4373 days 0%
Erin 1/10 4432 days 18%
Ann Furlong 8/10 4671 days 44%
Trudy Ryan 8/10 4671 days 44%
Sara Omary 5/10 4687 days 34%
Gary and Jen 6/10 4694 days 38%
Christian 6/10 4749 days 38%
Lotte Uneken 8/10 4779 days 44%
Fam von Hattem 8/10 4779 days 44%
Chris Sylvia 5/10 5035 days 34%
Frank Claassen 6/10 5038 days 38%
Pierre Boulanger 8/10 5054 days 44%
Graham Swinyard 8/10 5065 days 44%
Heini 6/10 5070 days 38%
Luuk 9/10 5133 days 44%
Bastian_Heinz 10/10 5133 days 45%
Jensen Bresbenbeek 5/10 5134 days 34%
Nick Foster 3/10 5390 days 24%
John Mayer 5/10 5398 days 34%
Manu & Gabi 7/10 5413 days 42%
Alexander & Stephanie 8/10 5413 days 44%
Bruce & Bonnie Childs 8/10 5435 days 44%
Natalie & Simon King 7/10 5776 days 42%
chris800price 1/10 5893 days 18%
NatakeC 8/10 6141 days 44%
RosC 6/10 6142 days 38%

Adjustments

Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.

Sample Size Adjustment

No Adjustment

A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Hippie Camper experience has plenty of reviews and does not meet the criteria for any adjustment.

Recent Reviews Adjustment

-7.04% Adjustment

Recent reviews reflect the experience as it currently operates. This means it's important to get fresh reviews. Some experiences discovered they could get a few good reviews and then, resting on their laurels, discourage any further reviews. This adjustment stimulates experiences to be positively involved in the review generating process and discourages them from manipulating the ranking system in this manner.

What constitutes a recent review is based on the how old it is, what type of experience it is applied to and and what time of year it currently is. Due to the seasonal nature of many businesses, what is considered recent is dynamically adjusted throughout the year.

There may be an adjustment if this experience hasn't received enough reviews within the last 41 days. The Hippie Camper experience has 0 recent rankings. Adjustments are according to the following table:

Recent Reviews Adjustment
0 -3.00%
1 -2.63%
2 -1.50%
3 -0.38%
4 -0.00%

In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.

The Hippie Camper experience has been adjusted for 200 days. Adjustments are according to the following table.

Days Adjustment
197 -3.98%
198 -4.00%
199 -4.02%
200 -4.04%
201 -4.06%
202 -4.08%
203 -4.10%

Balancing Adjustment

20.69% Adjustment

Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.

You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.

We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.

Onboarding Rating

This rating is about customer service and camper availability. It measures aspects of the customer journey that are often missing from online ratings. It includes performances based on: pre-booking communication, product availability and responsiveness to customer enquiries.

All metrics come from actual customer interactions.

Details are calculated daily from statistics over several years and merged with the score derived from customer reviews - to then form the final ranking score.

Final Ranking Score

69%

The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.