Hey, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Old Macdonalds Farm and Holiday Park.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
Old Macdonalds Farm and Holiday Park
Valid Reviews
129 Valid Reviews
The Old Macdonalds Farm and Holiday Park experience has a total of 131 reviews. There are 129 valid reviews that are included when calculating the ranking score and 2 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 129 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 31 |
|
24% |
| 9/10 | 18 |
|
14% |
| 8/10 | 40 |
|
31% |
| 7/10 | 27 |
|
21% |
| 6/10 | 3 |
|
2% |
| 5/10 | 5 |
|
4% |
| 4/10 | 2 |
|
2% |
| 3/10 | 3 |
|
2% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
80.70% Average
The raw data average (mean) for all the Old Macdonalds Farm and Holiday Park valid reviews is 80.70% and is based on 129 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
67 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 129 valid reviews, the experience has 67 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 67 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 9 |
|
13% |
| 9/10 | 9 |
|
13% |
| 8/10 | 25 |
|
37% |
| 7/10 | 17 |
|
25% |
| 6/10 | 0 |
|
0% |
| 5/10 | 3 |
|
4% |
| 4/10 | 1 |
|
1% |
| 3/10 | 3 |
|
4% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
77.31% Average
The raw data average (mean) for all the Old Macdonalds Farm and Holiday Park face-to-face reviews is 77.31% and is based on 67 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
95.69%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Clement | 9/10 | 281 days | 100% |
| Ailsa McIntosh | 10/10 | 312 days | 100% |
| Emily | 10/10 | 587 days | 85% |
| MatthiasB | 10/10 | 646 days | 81% |
| Jan | 10/10 | 646 days | 81% |
| Thom S | 10/10 | 677 days | 78% |
| Dora | 10/10 | 677 days | 78% |
| Bea | 10/10 | 738 days | 73% |
| Vanda | 10/10 | 1349 days | 19% |
| Tanja & Sven | 9/10 | 2504 days | 4% |
| Colin | 10/10 | 2596 days | 4% |
| justin smith | 10/10 | 2657 days | 4% |
| Kate | 9/10 | 2749 days | 3% |
| Andy and Julia | 10/10 | 2778 days | 3% |
| Ines Rendler | 4/10 | 2810 days | 2% |
| Pedro | 7/10 | 2838 days | 3% |
| Johannes Stahl | 10/10 | 2900 days | 3% |
| Juliane | 7/10 | 3144 days | 2% |
| Simon Springett | 7/10 | 3190 days | 2% |
| Robin Heels | 10/10 | 3196 days | 2% |
| Alyson Reid | 6/10 | 3213 days | 2% |
| Ronald Daigneault | 8/10 | 3258 days | 2% |
| Jun Zhang | 7/10 | 3263 days | 2% |
| Edwin Bos | 8/10 | 3275 days | 2% |
| Nat Geider | 10/10 | 3315 days | 2% |
| Bill | 10/10 | 3325 days | 2% |
| Laureen Trainer | 8/10 | 3463 days | 2% |
| Rian Talen | 7/10 | 3488 days | 2% |
| Artemis | 7/10 | 3509 days | 2% |
| Jack Clise | 9/10 | 3513 days | 2% |
| Mailhos Cécile | 8/10 | 3543 days | 2% |
| Troy Russ | 10/10 | 3567 days | 2% |
| Lisa Erikssen | 8/10 | 3575 days | 2% |
| Martine Baars | 7/10 | 3603 days | 1% |
| Joost de Hond | 10/10 | 3647 days | 1% |
| Joanna du Toit | 9/10 | 3782 days | 1% |
| Iri Campbell | 8/10 | 3866 days | 1% |
| Peter Barker | 10/10 | 3891 days | 1% |
| Staffan Johansson | 6/10 | 3916 days | 1% |
| Leanne Carr | 7/10 | 3916 days | 1% |
| Kevin Johnston | 8/10 | 3933 days | 1% |
| Steve Newton | 8/10 | 3936 days | 1% |
| R Werder | 8/10 | 3949 days | 1% |
| Jean marc Daubenfeld | 8/10 | 3959 days | 1% |
| Matthew Hallowell | 5/10 | 3962 days | 1% |
| CMG | 7/10 | 4239 days | 0% |
| Stephanie Poppe | 8/10 | 4245 days | 0% |
| Andrew Jones | 9/10 | 4270 days | 0% |
| Julia | 8/10 | 4270 days | 0% |
| Jess Rose | 8/10 | 4270 days | 0% |
| Justin Cleverley | 9/10 | 4283 days | 0% |
| Sebastiaan Kemperman | 8/10 | 4284 days | 0% |
| Silke | 10/10 | 4312 days | 0% |
| Aram | 6/10 | 4319 days | 0% |
| Vera Witek | 10/10 | 4348 days | 0% |
| Joanna Doran | 10/10 | 4354 days | 0% |
| Tyler Hofer | 8/10 | 4360 days | 0% |
| Dieter & Lydia Schmees | 7/10 | 4360 days | 0% |
| Pia Sander | 9/10 | 4360 days | 0% |
| Candice Bergon | 8/10 | 4367 days | 0% |
| Sina Leidig | 10/10 | 4390 days | 1% |
| Helma Druyken | 7/10 | 4634 days | 1% |
| Helen King | 8/10 | 4817 days | 1% |
| Team Kim&James | 10/10 | 4879 days | 1% |
| Pierre Cinquin | 8/10 | 4928 days | 1% |
| rickweldon | 10/10 | 5001 days | 1% |
| M Branche | 7/10 | 5003 days | 1% |
| Rouquette | 9/10 | 5011 days | 1% |
| Bjorn Hedmark | 8/10 | 5012 days | 1% |
| Lagunegrand | 7/10 | 5017 days | 1% |
| Dani Wallinger | 9/10 | 5023 days | 1% |
| Bill and Noreen | 7/10 | 5027 days | 1% |
| AnnaM | 9/10 | 5060 days | 1% |
| Inge & Erik | 8/10 | 5376 days | 1% |
| S & J McDonald | 5/10 | 5376 days | 1% |
| Danielle & Jobbe | 7/10 | 5380 days | 1% |
| Uwe Herrdum | 9/10 | 5382 days | 1% |
| Urban Reifler | 3/10 | 5406 days | 1% |
| ZephyrTL | 5/10 | 5426 days | 1% |
| Steve Waterhouse | 3/10 | 5717 days | 1% |
| Norm and Sky | 10/10 | 5720 days | 1% |
| Christian Pflegi | 3/10 | 5720 days | 1% |
| Avry Fabrice | 8/10 | 5720 days | 1% |
| Karin Kueng | 8/10 | 5720 days | 1% |
| Lynn | 4/10 | 5720 days | 1% |
| Jackie MacRostie | 10/10 | 5722 days | 1% |
| Jen Fyfe | 10/10 | 5723 days | 1% |
| Marty Fey | 8/10 | 5723 days | 1% |
| Mary Banks | 8/10 | 5725 days | 1% |
| Miriam | 10/10 | 5725 days | 1% |
| Cheryl & Ged Knight | 7/10 | 5728 days | 1% |
| Jacob Nube | 7/10 | 5728 days | 1% |
| Mirka Tinterova | 10/10 | 5734 days | 1% |
| Andreas Fritesche | 9/10 | 5735 days | 1% |
| Pam & Rob Tellwright | 7/10 | 5736 days | 1% |
| Steve Pearce | 7/10 | 5736 days | 1% |
| Vincent | 8/10 | 5736 days | 1% |
| John Hensman | 7/10 | 5736 days | 1% |
| Jeff Cerjan | 8/10 | 5739 days | 1% |
| Mark Irwin | 7/10 | 5743 days | 1% |
| Andrew Koster | 8/10 | 5745 days | 1% |
| Sarah Pattis | 8/10 | 5747 days | 1% |
| Katharina Dierkes | 8/10 | 5747 days | 1% |
| Jues Lueg | 8/10 | 5747 days | 1% |
| Ruben and Jetske | 8/10 | 5750 days | 1% |
| Marlies Brand | 9/10 | 5751 days | 1% |
| Chris | 8/10 | 5752 days | 1% |
| Daniela Seibel | 9/10 | 5752 days | 1% |
| Trov & Liz Warren | 8/10 | 5752 days | 1% |
| Julia | 8/10 | 5752 days | 1% |
| Roel Wesstra | 5/10 | 5752 days | 1% |
| Heike Toepelt | 9/10 | 5752 days | 1% |
| Seifert | 10/10 | 5752 days | 1% |
| Leslie Aldridge | 7/10 | 5753 days | 1% |
| David | 8/10 | 5760 days | 1% |
| Heike Pless | 10/10 | 6106 days | 1% |
| Jess Mill | 9/10 | 6131 days | 1% |
| Goewe | 8/10 | 6139 days | 1% |
| frederike | 8/10 | 6172 days | 1% |
| rita | 8/10 | 6431 days | 1% |
| Andrew Biddle | 8/10 | 6433 days | 1% |
| Andrew Smith | 7/10 | 6437 days | 1% |
| Hendrik Flier | 8/10 | 6437 days | 1% |
| Jen | 7/10 | 6474 days | 1% |
| Sam | 7/10 | 6474 days | 1% |
| Paul | 5/10 | 6485 days | 1% |
| S | 7/10 | 6485 days | 1% |
| Frances | 9/10 | 6485 days | 1% |
| Katrina | 7/10 | 6516 days | 1% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Old Macdonalds Farm and Holiday Park experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-3.95% Adjustment
There may be an adjustment if this experience hasn't received any reviews within the last 47 days. However the Old Macdonalds Farm and Holiday Park experience does not meet the criteria for any adjustment.
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Old Macdonalds Farm and Holiday Park experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -3.89% |
| 198 | -3.91% |
| 199 | -3.93% |
| 200 | -3.95% |
| 201 | -3.97% |
| 202 | -3.99% |
| 203 | -4.01% |
| … | … |
Balancing Adjustment
0.78% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Final Ranking Score
93%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.