Hi, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Old Macdonalds Farm and Holiday Park.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
129 Valid Reviews
The Old Macdonalds Farm and Holiday Park experience has a total of 131 reviews. There are 129 valid reviews that are included when calculating the ranking score and 2 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 129 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 31 |
|
24% |
| 9/10 | 18 |
|
14% |
| 8/10 | 40 |
|
31% |
| 7/10 | 27 |
|
21% |
| 6/10 | 3 |
|
2% |
| 5/10 | 5 |
|
4% |
| 4/10 | 2 |
|
2% |
| 3/10 | 3 |
|
2% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
80.70% Average
The raw data average (mean) for all the Old Macdonalds Farm and Holiday Park valid reviews is 80.70% and is based on 129 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
67 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 129 valid reviews, the experience has 67 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 67 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 9 |
|
13% |
| 9/10 | 9 |
|
13% |
| 8/10 | 25 |
|
37% |
| 7/10 | 17 |
|
25% |
| 6/10 | 0 |
|
0% |
| 5/10 | 3 |
|
4% |
| 4/10 | 1 |
|
1% |
| 3/10 | 3 |
|
4% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
77.31% Average
The raw data average (mean) for all the Old Macdonalds Farm and Holiday Park face-to-face reviews is 77.31% and is based on 67 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
95.80%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Clement | 9/10 | 160 days | 100% |
| Ailsa McIntosh | 10/10 | 191 days | 100% |
| Emily | 10/10 | 466 days | 89% |
| MatthiasB | 10/10 | 525 days | 86% |
| Jan | 10/10 | 525 days | 86% |
| Thom S | 10/10 | 556 days | 84% |
| Dora | 10/10 | 556 days | 84% |
| Bea | 10/10 | 617 days | 80% |
| Vanda | 10/10 | 1228 days | 26% |
| Tanja & Sven | 9/10 | 2383 days | 4% |
| Colin | 10/10 | 2475 days | 4% |
| justin smith | 10/10 | 2536 days | 3% |
| Kate | 9/10 | 2628 days | 3% |
| Andy and Julia | 10/10 | 2658 days | 3% |
| Ines Rendler | 4/10 | 2689 days | 2% |
| Pedro | 7/10 | 2717 days | 3% |
| Johannes Stahl | 10/10 | 2779 days | 3% |
| Juliane | 7/10 | 3023 days | 2% |
| Simon Springett | 7/10 | 3069 days | 2% |
| Robin Heels | 10/10 | 3075 days | 2% |
| Alyson Reid | 6/10 | 3092 days | 2% |
| Ronald Daigneault | 8/10 | 3137 days | 2% |
| Jun Zhang | 7/10 | 3142 days | 2% |
| Edwin Bos | 8/10 | 3154 days | 2% |
| Nat Geider | 10/10 | 3194 days | 2% |
| Bill | 10/10 | 3205 days | 2% |
| Laureen Trainer | 8/10 | 3342 days | 2% |
| Rian Talen | 7/10 | 3367 days | 2% |
| Artemis | 7/10 | 3388 days | 2% |
| Jack Clise | 9/10 | 3392 days | 2% |
| Mailhos Cécile | 8/10 | 3422 days | 2% |
| Troy Russ | 10/10 | 3447 days | 2% |
| Lisa Erikssen | 8/10 | 3454 days | 2% |
| Martine Baars | 7/10 | 3482 days | 1% |
| Joost de Hond | 10/10 | 3526 days | 1% |
| Joanna du Toit | 9/10 | 3662 days | 1% |
| Iri Campbell | 8/10 | 3745 days | 1% |
| Peter Barker | 10/10 | 3770 days | 1% |
| Staffan Johansson | 6/10 | 3795 days | 1% |
| Leanne Carr | 7/10 | 3795 days | 1% |
| Kevin Johnston | 8/10 | 3813 days | 1% |
| Steve Newton | 8/10 | 3815 days | 1% |
| R Werder | 8/10 | 3828 days | 1% |
| Jean marc Daubenfeld | 8/10 | 3838 days | 1% |
| Matthew Hallowell | 5/10 | 3841 days | 1% |
| CMG | 7/10 | 4119 days | 0% |
| Stephanie Poppe | 8/10 | 4124 days | 0% |
| Andrew Jones | 9/10 | 4150 days | 0% |
| Julia | 8/10 | 4150 days | 0% |
| Jess Rose | 8/10 | 4150 days | 0% |
| Justin Cleverley | 9/10 | 4162 days | 0% |
| Sebastiaan Kemperman | 8/10 | 4163 days | 0% |
| Silke | 10/10 | 4191 days | 0% |
| Aram | 6/10 | 4198 days | 0% |
| Vera Witek | 10/10 | 4227 days | 0% |
| Joanna Doran | 10/10 | 4233 days | 0% |
| Tyler Hofer | 8/10 | 4240 days | 0% |
| Dieter & Lydia Schmees | 7/10 | 4240 days | 0% |
| Pia Sander | 9/10 | 4240 days | 0% |
| Candice Bergon | 8/10 | 4246 days | 0% |
| Sina Leidig | 10/10 | 4270 days | 0% |
| Helma Druyken | 7/10 | 4513 days | 1% |
| Helen King | 8/10 | 4696 days | 1% |
| Team Kim&James | 10/10 | 4758 days | 1% |
| Pierre Cinquin | 8/10 | 4807 days | 1% |
| rickweldon | 10/10 | 4880 days | 1% |
| M Branche | 7/10 | 4882 days | 1% |
| Rouquette | 9/10 | 4890 days | 1% |
| Bjorn Hedmark | 8/10 | 4891 days | 1% |
| Lagunegrand | 7/10 | 4896 days | 1% |
| Dani Wallinger | 9/10 | 4902 days | 1% |
| Bill and Noreen | 7/10 | 4906 days | 1% |
| AnnaM | 9/10 | 4939 days | 1% |
| Inge & Erik | 8/10 | 5255 days | 1% |
| S & J McDonald | 5/10 | 5255 days | 1% |
| Danielle & Jobbe | 7/10 | 5259 days | 1% |
| Uwe Herrdum | 9/10 | 5261 days | 1% |
| Urban Reifler | 3/10 | 5285 days | 0% |
| ZephyrTL | 5/10 | 5305 days | 1% |
| Steve Waterhouse | 3/10 | 5596 days | 0% |
| Norm and Sky | 10/10 | 5599 days | 1% |
| Christian Pflegi | 3/10 | 5599 days | 0% |
| Avry Fabrice | 8/10 | 5599 days | 1% |
| Karin Kueng | 8/10 | 5599 days | 1% |
| Lynn | 4/10 | 5599 days | 0% |
| Jackie MacRostie | 10/10 | 5601 days | 1% |
| Jen Fyfe | 10/10 | 5602 days | 1% |
| Marty Fey | 8/10 | 5602 days | 1% |
| Mary Banks | 8/10 | 5604 days | 1% |
| Miriam | 10/10 | 5604 days | 1% |
| Cheryl & Ged Knight | 7/10 | 5607 days | 1% |
| Jacob Nube | 7/10 | 5607 days | 1% |
| Mirka Tinterova | 10/10 | 5613 days | 1% |
| Andreas Fritesche | 9/10 | 5614 days | 1% |
| Pam & Rob Tellwright | 7/10 | 5615 days | 1% |
| Steve Pearce | 7/10 | 5615 days | 1% |
| Vincent | 8/10 | 5615 days | 1% |
| John Hensman | 7/10 | 5615 days | 1% |
| Jeff Cerjan | 8/10 | 5618 days | 1% |
| Mark Irwin | 7/10 | 5622 days | 1% |
| Andrew Koster | 8/10 | 5624 days | 1% |
| Sarah Pattis | 8/10 | 5626 days | 1% |
| Katharina Dierkes | 8/10 | 5626 days | 1% |
| Jues Lueg | 8/10 | 5626 days | 1% |
| Ruben and Jetske | 8/10 | 5629 days | 1% |
| Marlies Brand | 9/10 | 5630 days | 1% |
| Chris | 8/10 | 5631 days | 1% |
| Daniela Seibel | 9/10 | 5631 days | 1% |
| Trov & Liz Warren | 8/10 | 5631 days | 1% |
| Julia | 8/10 | 5631 days | 1% |
| Roel Wesstra | 5/10 | 5631 days | 1% |
| Heike Toepelt | 9/10 | 5631 days | 1% |
| Seifert | 10/10 | 5631 days | 1% |
| Leslie Aldridge | 7/10 | 5632 days | 1% |
| David | 8/10 | 5639 days | 1% |
| Heike Pless | 10/10 | 5985 days | 1% |
| Jess Mill | 9/10 | 6010 days | 1% |
| Goewe | 8/10 | 6018 days | 1% |
| frederike | 8/10 | 6051 days | 1% |
| rita | 8/10 | 6310 days | 1% |
| Andrew Biddle | 8/10 | 6312 days | 1% |
| Andrew Smith | 7/10 | 6316 days | 1% |
| Hendrik Flier | 8/10 | 6316 days | 1% |
| Jen | 7/10 | 6353 days | 1% |
| Sam | 7/10 | 6353 days | 1% |
| Paul | 5/10 | 6364 days | 1% |
| S | 7/10 | 6364 days | 1% |
| Frances | 9/10 | 6364 days | 1% |
| Katrina | 7/10 | 6395 days | 1% |
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Old Macdonalds Farm and Holiday Park experience has plenty of reviews and does not meet the criteria for any adjustment.
-1.38% Adjustment
There may be an adjustment if this experience hasn't received any reviews within the last 125 days. However the Old Macdonalds Farm and Holiday Park experience does not meet the criteria for any adjustment.
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Old Macdonalds Farm and Holiday Park experience has been adjusted for 138 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 135 | -1.35% |
| 136 | -1.36% |
| 137 | -1.37% |
| 138 | -1.38% |
| 139 | -1.39% |
| 140 | -1.40% |
| 141 | -1.41% |
| … | … |
0.49% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
95%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.