Hey, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Old Macdonalds Farm and Holiday Park.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
Old Macdonalds Farm and Holiday Park
Valid Reviews
129 Valid Reviews
The Old Macdonalds Farm and Holiday Park experience has a total of 131 reviews. There are 129 valid reviews that are included when calculating the ranking score and 2 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 129 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 31 |
|
24% |
| 9/10 | 18 |
|
14% |
| 8/10 | 40 |
|
31% |
| 7/10 | 27 |
|
21% |
| 6/10 | 3 |
|
2% |
| 5/10 | 5 |
|
4% |
| 4/10 | 2 |
|
2% |
| 3/10 | 3 |
|
2% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
80.70% Average
The raw data average (mean) for all the Old Macdonalds Farm and Holiday Park valid reviews is 80.70% and is based on 129 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
67 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 129 valid reviews, the experience has 67 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 67 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 9 |
|
13% |
| 9/10 | 9 |
|
13% |
| 8/10 | 25 |
|
37% |
| 7/10 | 17 |
|
25% |
| 6/10 | 0 |
|
0% |
| 5/10 | 3 |
|
4% |
| 4/10 | 1 |
|
1% |
| 3/10 | 3 |
|
4% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
77.31% Average
The raw data average (mean) for all the Old Macdonalds Farm and Holiday Park face-to-face reviews is 77.31% and is based on 67 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
95.71%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Clement | 9/10 | 261 days | 100% |
| Ailsa McIntosh | 10/10 | 292 days | 100% |
| Emily | 10/10 | 567 days | 86% |
| MatthiasB | 10/10 | 626 days | 82% |
| Jan | 10/10 | 626 days | 82% |
| Thom S | 10/10 | 657 days | 79% |
| Dora | 10/10 | 657 days | 79% |
| Bea | 10/10 | 718 days | 74% |
| Vanda | 10/10 | 1329 days | 20% |
| Tanja & Sven | 9/10 | 2484 days | 4% |
| Colin | 10/10 | 2576 days | 4% |
| justin smith | 10/10 | 2637 days | 4% |
| Kate | 9/10 | 2729 days | 3% |
| Andy and Julia | 10/10 | 2758 days | 3% |
| Ines Rendler | 4/10 | 2790 days | 2% |
| Pedro | 7/10 | 2818 days | 3% |
| Johannes Stahl | 10/10 | 2880 days | 3% |
| Juliane | 7/10 | 3124 days | 2% |
| Simon Springett | 7/10 | 3170 days | 2% |
| Robin Heels | 10/10 | 3176 days | 2% |
| Alyson Reid | 6/10 | 3193 days | 2% |
| Ronald Daigneault | 8/10 | 3238 days | 2% |
| Jun Zhang | 7/10 | 3243 days | 2% |
| Edwin Bos | 8/10 | 3255 days | 2% |
| Nat Geider | 10/10 | 3295 days | 2% |
| Bill | 10/10 | 3305 days | 2% |
| Laureen Trainer | 8/10 | 3443 days | 2% |
| Rian Talen | 7/10 | 3468 days | 2% |
| Artemis | 7/10 | 3489 days | 2% |
| Jack Clise | 9/10 | 3493 days | 2% |
| Mailhos Cécile | 8/10 | 3523 days | 2% |
| Troy Russ | 10/10 | 3547 days | 2% |
| Lisa Erikssen | 8/10 | 3555 days | 2% |
| Martine Baars | 7/10 | 3583 days | 2% |
| Joost de Hond | 10/10 | 3627 days | 2% |
| Joanna du Toit | 9/10 | 3762 days | 1% |
| Iri Campbell | 8/10 | 3846 days | 1% |
| Peter Barker | 10/10 | 3871 days | 1% |
| Staffan Johansson | 6/10 | 3896 days | 1% |
| Leanne Carr | 7/10 | 3896 days | 1% |
| Kevin Johnston | 8/10 | 3913 days | 1% |
| Steve Newton | 8/10 | 3916 days | 1% |
| R Werder | 8/10 | 3929 days | 1% |
| Jean marc Daubenfeld | 8/10 | 3939 days | 1% |
| Matthew Hallowell | 5/10 | 3942 days | 1% |
| CMG | 7/10 | 4219 days | 0% |
| Stephanie Poppe | 8/10 | 4225 days | 0% |
| Andrew Jones | 9/10 | 4250 days | 0% |
| Julia | 8/10 | 4250 days | 0% |
| Jess Rose | 8/10 | 4250 days | 0% |
| Justin Cleverley | 9/10 | 4263 days | 0% |
| Sebastiaan Kemperman | 8/10 | 4264 days | 0% |
| Silke | 10/10 | 4292 days | 0% |
| Aram | 6/10 | 4299 days | 0% |
| Vera Witek | 10/10 | 4328 days | 0% |
| Joanna Doran | 10/10 | 4334 days | 0% |
| Tyler Hofer | 8/10 | 4340 days | 0% |
| Dieter & Lydia Schmees | 7/10 | 4340 days | 0% |
| Pia Sander | 9/10 | 4340 days | 0% |
| Candice Bergon | 8/10 | 4347 days | 0% |
| Sina Leidig | 10/10 | 4370 days | 0% |
| Helma Druyken | 7/10 | 4614 days | 1% |
| Helen King | 8/10 | 4797 days | 1% |
| Team Kim&James | 10/10 | 4859 days | 1% |
| Pierre Cinquin | 8/10 | 4908 days | 1% |
| rickweldon | 10/10 | 4981 days | 1% |
| M Branche | 7/10 | 4983 days | 1% |
| Rouquette | 9/10 | 4991 days | 1% |
| Bjorn Hedmark | 8/10 | 4992 days | 1% |
| Lagunegrand | 7/10 | 4997 days | 1% |
| Dani Wallinger | 9/10 | 5003 days | 1% |
| Bill and Noreen | 7/10 | 5007 days | 1% |
| AnnaM | 9/10 | 5040 days | 1% |
| Inge & Erik | 8/10 | 5356 days | 1% |
| S & J McDonald | 5/10 | 5356 days | 1% |
| Danielle & Jobbe | 7/10 | 5360 days | 1% |
| Uwe Herrdum | 9/10 | 5362 days | 1% |
| Urban Reifler | 3/10 | 5386 days | 1% |
| ZephyrTL | 5/10 | 5406 days | 1% |
| Steve Waterhouse | 3/10 | 5697 days | 1% |
| Norm and Sky | 10/10 | 5700 days | 1% |
| Christian Pflegi | 3/10 | 5700 days | 1% |
| Avry Fabrice | 8/10 | 5700 days | 1% |
| Karin Kueng | 8/10 | 5700 days | 1% |
| Lynn | 4/10 | 5700 days | 1% |
| Jackie MacRostie | 10/10 | 5702 days | 1% |
| Jen Fyfe | 10/10 | 5703 days | 1% |
| Marty Fey | 8/10 | 5703 days | 1% |
| Mary Banks | 8/10 | 5705 days | 1% |
| Miriam | 10/10 | 5705 days | 1% |
| Cheryl & Ged Knight | 7/10 | 5708 days | 1% |
| Jacob Nube | 7/10 | 5708 days | 1% |
| Mirka Tinterova | 10/10 | 5714 days | 1% |
| Andreas Fritesche | 9/10 | 5715 days | 1% |
| Pam & Rob Tellwright | 7/10 | 5716 days | 1% |
| Steve Pearce | 7/10 | 5716 days | 1% |
| Vincent | 8/10 | 5716 days | 1% |
| John Hensman | 7/10 | 5716 days | 1% |
| Jeff Cerjan | 8/10 | 5719 days | 1% |
| Mark Irwin | 7/10 | 5723 days | 1% |
| Andrew Koster | 8/10 | 5725 days | 1% |
| Sarah Pattis | 8/10 | 5727 days | 1% |
| Katharina Dierkes | 8/10 | 5727 days | 1% |
| Jues Lueg | 8/10 | 5727 days | 1% |
| Ruben and Jetske | 8/10 | 5730 days | 1% |
| Marlies Brand | 9/10 | 5731 days | 1% |
| Chris | 8/10 | 5732 days | 1% |
| Daniela Seibel | 9/10 | 5732 days | 1% |
| Trov & Liz Warren | 8/10 | 5732 days | 1% |
| Julia | 8/10 | 5732 days | 1% |
| Roel Wesstra | 5/10 | 5732 days | 1% |
| Heike Toepelt | 9/10 | 5732 days | 1% |
| Seifert | 10/10 | 5732 days | 1% |
| Leslie Aldridge | 7/10 | 5733 days | 1% |
| David | 8/10 | 5740 days | 1% |
| Heike Pless | 10/10 | 6086 days | 1% |
| Jess Mill | 9/10 | 6111 days | 1% |
| Goewe | 8/10 | 6119 days | 1% |
| frederike | 8/10 | 6152 days | 1% |
| rita | 8/10 | 6411 days | 1% |
| Andrew Biddle | 8/10 | 6413 days | 1% |
| Andrew Smith | 7/10 | 6417 days | 1% |
| Hendrik Flier | 8/10 | 6417 days | 1% |
| Jen | 7/10 | 6454 days | 1% |
| Sam | 7/10 | 6454 days | 1% |
| Paul | 5/10 | 6465 days | 1% |
| S | 7/10 | 6465 days | 1% |
| Frances | 9/10 | 6465 days | 1% |
| Katrina | 7/10 | 6496 days | 1% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Old Macdonalds Farm and Holiday Park experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-3.66% Adjustment
There may be an adjustment if this experience hasn't received any reviews within the last 57 days. However the Old Macdonalds Farm and Holiday Park experience does not meet the criteria for any adjustment.
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Old Macdonalds Farm and Holiday Park experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -3.60% |
| 198 | -3.62% |
| 199 | -3.64% |
| 200 | -3.66% |
| 201 | -3.68% |
| 202 | -3.70% |
| 203 | -3.71% |
| … | … |
Balancing Adjustment
0.74% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Final Ranking Score
93%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.