Hey, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Old Macdonalds Farm and Holiday Park.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
Old Macdonalds Farm and Holiday Park
Valid Reviews
129 Valid Reviews
The Old Macdonalds Farm and Holiday Park experience has a total of 131 reviews. There are 129 valid reviews that are included when calculating the ranking score and 2 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 129 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 31 |
|
24% |
| 9/10 | 18 |
|
14% |
| 8/10 | 40 |
|
31% |
| 7/10 | 27 |
|
21% |
| 6/10 | 3 |
|
2% |
| 5/10 | 5 |
|
4% |
| 4/10 | 2 |
|
2% |
| 3/10 | 3 |
|
2% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
80.70% Average
The raw data average (mean) for all the Old Macdonalds Farm and Holiday Park valid reviews is 80.70% and is based on 129 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
67 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 129 valid reviews, the experience has 67 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 67 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 9 |
|
13% |
| 9/10 | 9 |
|
13% |
| 8/10 | 25 |
|
37% |
| 7/10 | 17 |
|
25% |
| 6/10 | 0 |
|
0% |
| 5/10 | 3 |
|
4% |
| 4/10 | 1 |
|
1% |
| 3/10 | 3 |
|
4% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
77.31% Average
The raw data average (mean) for all the Old Macdonalds Farm and Holiday Park face-to-face reviews is 77.31% and is based on 67 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
95.78%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Clement | 9/10 | 180 days | 100% |
| Ailsa McIntosh | 10/10 | 211 days | 100% |
| Emily | 10/10 | 486 days | 89% |
| MatthiasB | 10/10 | 545 days | 85% |
| Jan | 10/10 | 545 days | 85% |
| Thom S | 10/10 | 576 days | 83% |
| Dora | 10/10 | 576 days | 83% |
| Bea | 10/10 | 637 days | 79% |
| Vanda | 10/10 | 1248 days | 24% |
| Tanja & Sven | 9/10 | 2403 days | 4% |
| Colin | 10/10 | 2495 days | 4% |
| justin smith | 10/10 | 2556 days | 3% |
| Kate | 9/10 | 2648 days | 3% |
| Andy and Julia | 10/10 | 2678 days | 3% |
| Ines Rendler | 4/10 | 2709 days | 2% |
| Pedro | 7/10 | 2737 days | 3% |
| Johannes Stahl | 10/10 | 2799 days | 3% |
| Juliane | 7/10 | 3043 days | 2% |
| Simon Springett | 7/10 | 3089 days | 2% |
| Robin Heels | 10/10 | 3095 days | 2% |
| Alyson Reid | 6/10 | 3112 days | 2% |
| Ronald Daigneault | 8/10 | 3157 days | 2% |
| Jun Zhang | 7/10 | 3162 days | 2% |
| Edwin Bos | 8/10 | 3174 days | 2% |
| Nat Geider | 10/10 | 3214 days | 2% |
| Bill | 10/10 | 3225 days | 2% |
| Laureen Trainer | 8/10 | 3362 days | 2% |
| Rian Talen | 7/10 | 3387 days | 2% |
| Artemis | 7/10 | 3408 days | 2% |
| Jack Clise | 9/10 | 3412 days | 2% |
| Mailhos Cécile | 8/10 | 3442 days | 2% |
| Troy Russ | 10/10 | 3467 days | 2% |
| Lisa Erikssen | 8/10 | 3474 days | 2% |
| Martine Baars | 7/10 | 3502 days | 1% |
| Joost de Hond | 10/10 | 3546 days | 1% |
| Joanna du Toit | 9/10 | 3682 days | 1% |
| Iri Campbell | 8/10 | 3765 days | 1% |
| Peter Barker | 10/10 | 3790 days | 1% |
| Staffan Johansson | 6/10 | 3815 days | 1% |
| Leanne Carr | 7/10 | 3815 days | 1% |
| Kevin Johnston | 8/10 | 3833 days | 1% |
| Steve Newton | 8/10 | 3835 days | 1% |
| R Werder | 8/10 | 3848 days | 1% |
| Jean marc Daubenfeld | 8/10 | 3858 days | 1% |
| Matthew Hallowell | 5/10 | 3861 days | 1% |
| CMG | 7/10 | 4139 days | 0% |
| Stephanie Poppe | 8/10 | 4144 days | 0% |
| Andrew Jones | 9/10 | 4170 days | 0% |
| Julia | 8/10 | 4170 days | 0% |
| Jess Rose | 8/10 | 4170 days | 0% |
| Justin Cleverley | 9/10 | 4182 days | 0% |
| Sebastiaan Kemperman | 8/10 | 4183 days | 0% |
| Silke | 10/10 | 4211 days | 0% |
| Aram | 6/10 | 4218 days | 0% |
| Vera Witek | 10/10 | 4247 days | 0% |
| Joanna Doran | 10/10 | 4253 days | 0% |
| Tyler Hofer | 8/10 | 4260 days | 0% |
| Dieter & Lydia Schmees | 7/10 | 4260 days | 0% |
| Pia Sander | 9/10 | 4260 days | 0% |
| Candice Bergon | 8/10 | 4266 days | 0% |
| Sina Leidig | 10/10 | 4290 days | 0% |
| Helma Druyken | 7/10 | 4533 days | 1% |
| Helen King | 8/10 | 4716 days | 1% |
| Team Kim&James | 10/10 | 4778 days | 1% |
| Pierre Cinquin | 8/10 | 4827 days | 1% |
| rickweldon | 10/10 | 4900 days | 1% |
| M Branche | 7/10 | 4902 days | 1% |
| Rouquette | 9/10 | 4910 days | 1% |
| Bjorn Hedmark | 8/10 | 4911 days | 1% |
| Lagunegrand | 7/10 | 4916 days | 1% |
| Dani Wallinger | 9/10 | 4922 days | 1% |
| Bill and Noreen | 7/10 | 4926 days | 1% |
| AnnaM | 9/10 | 4959 days | 1% |
| Inge & Erik | 8/10 | 5275 days | 1% |
| S & J McDonald | 5/10 | 5275 days | 1% |
| Danielle & Jobbe | 7/10 | 5279 days | 1% |
| Uwe Herrdum | 9/10 | 5281 days | 1% |
| Urban Reifler | 3/10 | 5305 days | 0% |
| ZephyrTL | 5/10 | 5325 days | 1% |
| Steve Waterhouse | 3/10 | 5616 days | 0% |
| Norm and Sky | 10/10 | 5619 days | 1% |
| Christian Pflegi | 3/10 | 5619 days | 0% |
| Avry Fabrice | 8/10 | 5619 days | 1% |
| Karin Kueng | 8/10 | 5619 days | 1% |
| Lynn | 4/10 | 5619 days | 0% |
| Jackie MacRostie | 10/10 | 5621 days | 1% |
| Jen Fyfe | 10/10 | 5622 days | 1% |
| Marty Fey | 8/10 | 5622 days | 1% |
| Mary Banks | 8/10 | 5624 days | 1% |
| Miriam | 10/10 | 5624 days | 1% |
| Cheryl & Ged Knight | 7/10 | 5627 days | 1% |
| Jacob Nube | 7/10 | 5627 days | 1% |
| Mirka Tinterova | 10/10 | 5633 days | 1% |
| Andreas Fritesche | 9/10 | 5634 days | 1% |
| Pam & Rob Tellwright | 7/10 | 5635 days | 1% |
| Steve Pearce | 7/10 | 5635 days | 1% |
| Vincent | 8/10 | 5635 days | 1% |
| John Hensman | 7/10 | 5635 days | 1% |
| Jeff Cerjan | 8/10 | 5638 days | 1% |
| Mark Irwin | 7/10 | 5642 days | 1% |
| Andrew Koster | 8/10 | 5644 days | 1% |
| Sarah Pattis | 8/10 | 5646 days | 1% |
| Katharina Dierkes | 8/10 | 5646 days | 1% |
| Jues Lueg | 8/10 | 5646 days | 1% |
| Ruben and Jetske | 8/10 | 5649 days | 1% |
| Marlies Brand | 9/10 | 5650 days | 1% |
| Chris | 8/10 | 5651 days | 1% |
| Daniela Seibel | 9/10 | 5651 days | 1% |
| Trov & Liz Warren | 8/10 | 5651 days | 1% |
| Julia | 8/10 | 5651 days | 1% |
| Roel Wesstra | 5/10 | 5651 days | 1% |
| Heike Toepelt | 9/10 | 5651 days | 1% |
| Seifert | 10/10 | 5651 days | 1% |
| Leslie Aldridge | 7/10 | 5652 days | 1% |
| David | 8/10 | 5659 days | 1% |
| Heike Pless | 10/10 | 6005 days | 1% |
| Jess Mill | 9/10 | 6030 days | 1% |
| Goewe | 8/10 | 6038 days | 1% |
| frederike | 8/10 | 6071 days | 1% |
| rita | 8/10 | 6330 days | 1% |
| Andrew Biddle | 8/10 | 6332 days | 1% |
| Andrew Smith | 7/10 | 6336 days | 1% |
| Hendrik Flier | 8/10 | 6336 days | 1% |
| Jen | 7/10 | 6373 days | 1% |
| Sam | 7/10 | 6373 days | 1% |
| Paul | 5/10 | 6384 days | 1% |
| S | 7/10 | 6384 days | 1% |
| Frances | 9/10 | 6384 days | 1% |
| Katrina | 7/10 | 6415 days | 1% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Old Macdonalds Farm and Holiday Park experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-1.65% Adjustment
There may be an adjustment if this experience hasn't received any reviews within the last 123 days. However the Old Macdonalds Farm and Holiday Park experience does not meet the criteria for any adjustment.
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Old Macdonalds Farm and Holiday Park experience has been adjusted for 158 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 155 | -1.62% |
| 156 | -1.63% |
| 157 | -1.64% |
| 158 | -1.65% |
| 159 | -1.67% |
| 160 | -1.68% |
| 161 | -1.69% |
| … | … |
Balancing Adjustment
0.52% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Final Ranking Score
95%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.