G'day, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Old Macdonalds Farm and Holiday Park.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
129 Valid Reviews
The Old Macdonalds Farm and Holiday Park experience has a total of 131 reviews. There are 129 valid reviews that are included when calculating the ranking score and 2 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 129 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 31 |
|
24% |
| 9/10 | 18 |
|
14% |
| 8/10 | 40 |
|
31% |
| 7/10 | 27 |
|
21% |
| 6/10 | 3 |
|
2% |
| 5/10 | 5 |
|
4% |
| 4/10 | 2 |
|
2% |
| 3/10 | 3 |
|
2% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
80.70% Average
The raw data average (mean) for all the Old Macdonalds Farm and Holiday Park valid reviews is 80.70% and is based on 129 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
67 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 129 valid reviews, the experience has 67 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 67 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 9 |
|
13% |
| 9/10 | 9 |
|
13% |
| 8/10 | 25 |
|
37% |
| 7/10 | 17 |
|
25% |
| 6/10 | 0 |
|
0% |
| 5/10 | 3 |
|
4% |
| 4/10 | 1 |
|
1% |
| 3/10 | 3 |
|
4% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
77.31% Average
The raw data average (mean) for all the Old Macdonalds Farm and Holiday Park face-to-face reviews is 77.31% and is based on 67 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
95.83%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Clement | 9/10 | 99 days | 99% |
| Ailsa McIntosh | 10/10 | 130 days | 100% |
| Emily | 10/10 | 405 days | 91% |
| MatthiasB | 10/10 | 464 days | 89% |
| Jan | 10/10 | 464 days | 89% |
| Thom S | 10/10 | 495 days | 87% |
| Dora | 10/10 | 495 days | 87% |
| Bea | 10/10 | 556 days | 83% |
| Vanda | 10/10 | 1167 days | 30% |
| Tanja & Sven | 9/10 | 2322 days | 4% |
| Colin | 10/10 | 2414 days | 4% |
| justin smith | 10/10 | 2475 days | 3% |
| Kate | 9/10 | 2567 days | 3% |
| Andy and Julia | 10/10 | 2597 days | 3% |
| Ines Rendler | 4/10 | 2628 days | 2% |
| Pedro | 7/10 | 2656 days | 3% |
| Johannes Stahl | 10/10 | 2718 days | 3% |
| Juliane | 7/10 | 2962 days | 2% |
| Simon Springett | 7/10 | 3008 days | 2% |
| Robin Heels | 10/10 | 3014 days | 2% |
| Alyson Reid | 6/10 | 3031 days | 2% |
| Ronald Daigneault | 8/10 | 3076 days | 2% |
| Jun Zhang | 7/10 | 3081 days | 2% |
| Edwin Bos | 8/10 | 3093 days | 2% |
| Nat Geider | 10/10 | 3133 days | 2% |
| Bill | 10/10 | 3144 days | 2% |
| Laureen Trainer | 8/10 | 3281 days | 2% |
| Rian Talen | 7/10 | 3306 days | 2% |
| Artemis | 7/10 | 3327 days | 2% |
| Jack Clise | 9/10 | 3331 days | 2% |
| Mailhos Cécile | 8/10 | 3361 days | 2% |
| Troy Russ | 10/10 | 3386 days | 2% |
| Lisa Erikssen | 8/10 | 3393 days | 2% |
| Martine Baars | 7/10 | 3421 days | 1% |
| Joost de Hond | 10/10 | 3465 days | 1% |
| Joanna du Toit | 9/10 | 3601 days | 1% |
| Iri Campbell | 8/10 | 3684 days | 1% |
| Peter Barker | 10/10 | 3709 days | 1% |
| Staffan Johansson | 6/10 | 3734 days | 1% |
| Leanne Carr | 7/10 | 3734 days | 1% |
| Kevin Johnston | 8/10 | 3752 days | 1% |
| Steve Newton | 8/10 | 3754 days | 1% |
| R Werder | 8/10 | 3767 days | 1% |
| Jean marc Daubenfeld | 8/10 | 3777 days | 1% |
| Matthew Hallowell | 5/10 | 3780 days | 1% |
| CMG | 7/10 | 4058 days | 0% |
| Stephanie Poppe | 8/10 | 4063 days | 0% |
| Andrew Jones | 9/10 | 4089 days | 0% |
| Julia | 8/10 | 4089 days | 0% |
| Jess Rose | 8/10 | 4089 days | 0% |
| Justin Cleverley | 9/10 | 4101 days | 0% |
| Sebastiaan Kemperman | 8/10 | 4102 days | 0% |
| Silke | 10/10 | 4130 days | 0% |
| Aram | 6/10 | 4137 days | 0% |
| Vera Witek | 10/10 | 4166 days | 0% |
| Joanna Doran | 10/10 | 4172 days | 0% |
| Tyler Hofer | 8/10 | 4179 days | 0% |
| Dieter & Lydia Schmees | 7/10 | 4179 days | 0% |
| Pia Sander | 9/10 | 4179 days | 0% |
| Candice Bergon | 8/10 | 4185 days | 0% |
| Sina Leidig | 10/10 | 4209 days | 0% |
| Helma Druyken | 7/10 | 4452 days | 1% |
| Helen King | 8/10 | 4635 days | 1% |
| Team Kim&James | 10/10 | 4697 days | 1% |
| Pierre Cinquin | 8/10 | 4746 days | 1% |
| rickweldon | 10/10 | 4819 days | 1% |
| M Branche | 7/10 | 4821 days | 1% |
| Rouquette | 9/10 | 4829 days | 1% |
| Bjorn Hedmark | 8/10 | 4830 days | 1% |
| Lagunegrand | 7/10 | 4835 days | 1% |
| Dani Wallinger | 9/10 | 4841 days | 1% |
| Bill and Noreen | 7/10 | 4845 days | 1% |
| AnnaM | 9/10 | 4878 days | 1% |
| Inge & Erik | 8/10 | 5194 days | 1% |
| S & J McDonald | 5/10 | 5194 days | 0% |
| Danielle & Jobbe | 7/10 | 5198 days | 1% |
| Uwe Herrdum | 9/10 | 5200 days | 1% |
| Urban Reifler | 3/10 | 5224 days | 0% |
| ZephyrTL | 5/10 | 5244 days | 0% |
| Steve Waterhouse | 3/10 | 5535 days | 0% |
| Norm and Sky | 10/10 | 5538 days | 1% |
| Christian Pflegi | 3/10 | 5538 days | 0% |
| Avry Fabrice | 8/10 | 5538 days | 1% |
| Karin Kueng | 8/10 | 5538 days | 1% |
| Lynn | 4/10 | 5538 days | 0% |
| Jackie MacRostie | 10/10 | 5540 days | 1% |
| Jen Fyfe | 10/10 | 5541 days | 1% |
| Marty Fey | 8/10 | 5541 days | 1% |
| Mary Banks | 8/10 | 5543 days | 1% |
| Miriam | 10/10 | 5543 days | 1% |
| Cheryl & Ged Knight | 7/10 | 5546 days | 1% |
| Jacob Nube | 7/10 | 5546 days | 1% |
| Mirka Tinterova | 10/10 | 5552 days | 1% |
| Andreas Fritesche | 9/10 | 5553 days | 1% |
| Pam & Rob Tellwright | 7/10 | 5554 days | 1% |
| Steve Pearce | 7/10 | 5554 days | 1% |
| Vincent | 8/10 | 5554 days | 1% |
| John Hensman | 7/10 | 5554 days | 1% |
| Jeff Cerjan | 8/10 | 5557 days | 1% |
| Mark Irwin | 7/10 | 5561 days | 1% |
| Andrew Koster | 8/10 | 5563 days | 1% |
| Sarah Pattis | 8/10 | 5565 days | 1% |
| Katharina Dierkes | 8/10 | 5565 days | 1% |
| Jues Lueg | 8/10 | 5565 days | 1% |
| Ruben and Jetske | 8/10 | 5568 days | 1% |
| Marlies Brand | 9/10 | 5569 days | 1% |
| Chris | 8/10 | 5570 days | 1% |
| Daniela Seibel | 9/10 | 5570 days | 1% |
| Trov & Liz Warren | 8/10 | 5570 days | 1% |
| Julia | 8/10 | 5570 days | 1% |
| Roel Wesstra | 5/10 | 5570 days | 0% |
| Heike Toepelt | 9/10 | 5570 days | 1% |
| Seifert | 10/10 | 5570 days | 1% |
| Leslie Aldridge | 7/10 | 5571 days | 1% |
| David | 8/10 | 5578 days | 1% |
| Heike Pless | 10/10 | 5924 days | 1% |
| Jess Mill | 9/10 | 5949 days | 1% |
| Goewe | 8/10 | 5957 days | 1% |
| frederike | 8/10 | 5990 days | 1% |
| rita | 8/10 | 6249 days | 1% |
| Andrew Biddle | 8/10 | 6251 days | 1% |
| Andrew Smith | 7/10 | 6255 days | 1% |
| Hendrik Flier | 8/10 | 6255 days | 1% |
| Jen | 7/10 | 6292 days | 1% |
| Sam | 7/10 | 6292 days | 1% |
| Paul | 5/10 | 6303 days | 0% |
| S | 7/10 | 6303 days | 1% |
| Frances | 9/10 | 6303 days | 1% |
| Katrina | 7/10 | 6334 days | 1% |
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Old Macdonalds Farm and Holiday Park experience has plenty of reviews and does not meet the criteria for any adjustment.
-1.11% Adjustment
There may be an adjustment if this experience hasn't received any reviews within the last 87 days. However the Old Macdonalds Farm and Holiday Park experience does not meet the criteria for any adjustment.
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Old Macdonalds Farm and Holiday Park experience has been adjusted for 77 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 74 | -1.07% |
| 75 | -1.08% |
| 76 | -1.10% |
| 77 | -1.11% |
| 78 | -1.13% |
| 79 | -1.14% |
| 80 | -1.16% |
| … | … |
0.46% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
95%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.