G'day, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Old Macdonalds Farm and Holiday Park.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
129 Valid Reviews
The Old Macdonalds Farm and Holiday Park experience has a total of 131 reviews. There are 129 valid reviews that are included when calculating the ranking score and 2 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 129 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 31 |
|
24% |
| 9/10 | 18 |
|
14% |
| 8/10 | 40 |
|
31% |
| 7/10 | 27 |
|
21% |
| 6/10 | 3 |
|
2% |
| 5/10 | 5 |
|
4% |
| 4/10 | 2 |
|
2% |
| 3/10 | 3 |
|
2% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
80.70% Average
The raw data average (mean) for all the Old Macdonalds Farm and Holiday Park valid reviews is 80.70% and is based on 129 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
67 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 129 valid reviews, the experience has 67 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 67 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 9 |
|
13% |
| 9/10 | 9 |
|
13% |
| 8/10 | 25 |
|
37% |
| 7/10 | 17 |
|
25% |
| 6/10 | 0 |
|
0% |
| 5/10 | 3 |
|
4% |
| 4/10 | 1 |
|
1% |
| 3/10 | 3 |
|
4% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
77.31% Average
The raw data average (mean) for all the Old Macdonalds Farm and Holiday Park face-to-face reviews is 77.31% and is based on 67 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
95.84%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Clement | 9/10 | 80 days | 99% |
| Ailsa McIntosh | 10/10 | 111 days | 100% |
| Emily | 10/10 | 386 days | 92% |
| MatthiasB | 10/10 | 445 days | 89% |
| Jan | 10/10 | 445 days | 89% |
| Thom S | 10/10 | 476 days | 88% |
| Dora | 10/10 | 476 days | 88% |
| Bea | 10/10 | 537 days | 84% |
| Vanda | 10/10 | 1148 days | 31% |
| Tanja & Sven | 9/10 | 2303 days | 4% |
| Colin | 10/10 | 2395 days | 4% |
| justin smith | 10/10 | 2456 days | 3% |
| Kate | 9/10 | 2548 days | 3% |
| Andy and Julia | 10/10 | 2577 days | 3% |
| Ines Rendler | 4/10 | 2609 days | 2% |
| Pedro | 7/10 | 2637 days | 3% |
| Johannes Stahl | 10/10 | 2699 days | 3% |
| Juliane | 7/10 | 2943 days | 2% |
| Simon Springett | 7/10 | 2989 days | 2% |
| Robin Heels | 10/10 | 2995 days | 2% |
| Alyson Reid | 6/10 | 3012 days | 2% |
| Ronald Daigneault | 8/10 | 3057 days | 2% |
| Jun Zhang | 7/10 | 3062 days | 2% |
| Edwin Bos | 8/10 | 3074 days | 2% |
| Nat Geider | 10/10 | 3114 days | 2% |
| Bill | 10/10 | 3124 days | 2% |
| Laureen Trainer | 8/10 | 3262 days | 2% |
| Rian Talen | 7/10 | 3287 days | 2% |
| Artemis | 7/10 | 3308 days | 2% |
| Jack Clise | 9/10 | 3312 days | 2% |
| Mailhos Cécile | 8/10 | 3342 days | 2% |
| Troy Russ | 10/10 | 3366 days | 2% |
| Lisa Erikssen | 8/10 | 3374 days | 2% |
| Martine Baars | 7/10 | 3402 days | 1% |
| Joost de Hond | 10/10 | 3446 days | 1% |
| Joanna du Toit | 9/10 | 3581 days | 1% |
| Iri Campbell | 8/10 | 3665 days | 1% |
| Peter Barker | 10/10 | 3690 days | 1% |
| Staffan Johansson | 6/10 | 3715 days | 1% |
| Leanne Carr | 7/10 | 3715 days | 1% |
| Kevin Johnston | 8/10 | 3732 days | 1% |
| Steve Newton | 8/10 | 3735 days | 1% |
| R Werder | 8/10 | 3748 days | 1% |
| Jean marc Daubenfeld | 8/10 | 3758 days | 1% |
| Matthew Hallowell | 5/10 | 3761 days | 1% |
| CMG | 7/10 | 4038 days | 0% |
| Stephanie Poppe | 8/10 | 4044 days | 0% |
| Andrew Jones | 9/10 | 4069 days | 0% |
| Julia | 8/10 | 4069 days | 0% |
| Jess Rose | 8/10 | 4069 days | 0% |
| Justin Cleverley | 9/10 | 4082 days | 0% |
| Sebastiaan Kemperman | 8/10 | 4083 days | 0% |
| Silke | 10/10 | 4111 days | 0% |
| Aram | 6/10 | 4118 days | 0% |
| Vera Witek | 10/10 | 4147 days | 0% |
| Joanna Doran | 10/10 | 4153 days | 0% |
| Tyler Hofer | 8/10 | 4159 days | 0% |
| Dieter & Lydia Schmees | 7/10 | 4159 days | 0% |
| Pia Sander | 9/10 | 4159 days | 0% |
| Candice Bergon | 8/10 | 4166 days | 0% |
| Sina Leidig | 10/10 | 4189 days | 0% |
| Helma Druyken | 7/10 | 4433 days | 1% |
| Helen King | 8/10 | 4616 days | 1% |
| Team Kim&James | 10/10 | 4678 days | 1% |
| Pierre Cinquin | 8/10 | 4727 days | 1% |
| rickweldon | 10/10 | 4800 days | 1% |
| M Branche | 7/10 | 4802 days | 1% |
| Rouquette | 9/10 | 4810 days | 1% |
| Bjorn Hedmark | 8/10 | 4811 days | 1% |
| Lagunegrand | 7/10 | 4816 days | 1% |
| Dani Wallinger | 9/10 | 4822 days | 1% |
| Bill and Noreen | 7/10 | 4826 days | 1% |
| AnnaM | 9/10 | 4859 days | 1% |
| Inge & Erik | 8/10 | 5175 days | 1% |
| S & J McDonald | 5/10 | 5175 days | 0% |
| Danielle & Jobbe | 7/10 | 5179 days | 1% |
| Uwe Herrdum | 9/10 | 5181 days | 1% |
| Urban Reifler | 3/10 | 5205 days | 0% |
| ZephyrTL | 5/10 | 5225 days | 0% |
| Steve Waterhouse | 3/10 | 5516 days | 0% |
| Norm and Sky | 10/10 | 5519 days | 1% |
| Christian Pflegi | 3/10 | 5519 days | 0% |
| Avry Fabrice | 8/10 | 5519 days | 1% |
| Karin Kueng | 8/10 | 5519 days | 1% |
| Lynn | 4/10 | 5519 days | 0% |
| Jackie MacRostie | 10/10 | 5521 days | 1% |
| Jen Fyfe | 10/10 | 5522 days | 1% |
| Marty Fey | 8/10 | 5522 days | 1% |
| Mary Banks | 8/10 | 5524 days | 1% |
| Miriam | 10/10 | 5524 days | 1% |
| Cheryl & Ged Knight | 7/10 | 5527 days | 1% |
| Jacob Nube | 7/10 | 5527 days | 1% |
| Mirka Tinterova | 10/10 | 5533 days | 1% |
| Andreas Fritesche | 9/10 | 5534 days | 1% |
| Pam & Rob Tellwright | 7/10 | 5535 days | 1% |
| Steve Pearce | 7/10 | 5535 days | 1% |
| Vincent | 8/10 | 5535 days | 1% |
| John Hensman | 7/10 | 5535 days | 1% |
| Jeff Cerjan | 8/10 | 5538 days | 1% |
| Mark Irwin | 7/10 | 5542 days | 1% |
| Andrew Koster | 8/10 | 5544 days | 1% |
| Sarah Pattis | 8/10 | 5546 days | 1% |
| Katharina Dierkes | 8/10 | 5546 days | 1% |
| Jues Lueg | 8/10 | 5546 days | 1% |
| Ruben and Jetske | 8/10 | 5549 days | 1% |
| Marlies Brand | 9/10 | 5550 days | 1% |
| Chris | 8/10 | 5551 days | 1% |
| Daniela Seibel | 9/10 | 5551 days | 1% |
| Trov & Liz Warren | 8/10 | 5551 days | 1% |
| Julia | 8/10 | 5551 days | 1% |
| Roel Wesstra | 5/10 | 5551 days | 0% |
| Heike Toepelt | 9/10 | 5551 days | 1% |
| Seifert | 10/10 | 5551 days | 1% |
| Leslie Aldridge | 7/10 | 5552 days | 1% |
| David | 8/10 | 5559 days | 1% |
| Heike Pless | 10/10 | 5905 days | 1% |
| Jess Mill | 9/10 | 5930 days | 1% |
| Goewe | 8/10 | 5938 days | 1% |
| frederike | 8/10 | 5971 days | 1% |
| rita | 8/10 | 6230 days | 1% |
| Andrew Biddle | 8/10 | 6232 days | 1% |
| Andrew Smith | 7/10 | 6236 days | 1% |
| Hendrik Flier | 8/10 | 6236 days | 1% |
| Jen | 7/10 | 6273 days | 1% |
| Sam | 7/10 | 6273 days | 1% |
| Paul | 5/10 | 6284 days | 0% |
| S | 7/10 | 6284 days | 1% |
| Frances | 9/10 | 6284 days | 1% |
| Katrina | 7/10 | 6315 days | 1% |
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Old Macdonalds Farm and Holiday Park experience has plenty of reviews and does not meet the criteria for any adjustment.
-0.96% Adjustment
There may be an adjustment if this experience hasn't received any reviews within the last 70 days. However the Old Macdonalds Farm and Holiday Park experience does not meet the criteria for any adjustment.
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Old Macdonalds Farm and Holiday Park experience has been adjusted for 58 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 55 | -0.91% |
| 56 | -0.93% |
| 57 | -0.94% |
| 58 | -0.96% |
| 59 | -0.98% |
| 60 | -0.99% |
| 61 | -1.01% |
| … | … |
0.45% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
95%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.