G'day, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Old Macdonalds Farm and Holiday Park.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
128 Valid Reviews
The Old Macdonalds Farm and Holiday Park experience has a total of 130 reviews. There are 128 valid reviews that are included when calculating the ranking score and 2 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 128 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 31 |
|
24% |
| 9/10 | 17 |
|
13% |
| 8/10 | 40 |
|
31% |
| 7/10 | 27 |
|
21% |
| 6/10 | 3 |
|
2% |
| 5/10 | 5 |
|
4% |
| 4/10 | 2 |
|
2% |
| 3/10 | 3 |
|
2% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
80.63% Average
The raw data average (mean) for all the Old Macdonalds Farm and Holiday Park valid reviews is 80.63% and is based on 128 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
67 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 128 valid reviews, the experience has 67 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 67 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 9 |
|
13% |
| 9/10 | 9 |
|
13% |
| 8/10 | 25 |
|
37% |
| 7/10 | 17 |
|
25% |
| 6/10 | 0 |
|
0% |
| 5/10 | 3 |
|
4% |
| 4/10 | 1 |
|
1% |
| 3/10 | 3 |
|
4% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
77.31% Average
The raw data average (mean) for all the Old Macdonalds Farm and Holiday Park face-to-face reviews is 77.31% and is based on 67 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
96.58%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Ailsa McIntosh | 10/10 | 50 days | 100% |
| Emily | 10/10 | 325 days | 94% |
| MatthiasB | 10/10 | 384 days | 92% |
| Jan | 10/10 | 384 days | 92% |
| Thom S | 10/10 | 415 days | 90% |
| Dora | 10/10 | 415 days | 90% |
| Bea | 10/10 | 476 days | 87% |
| Vanda | 10/10 | 1087 days | 36% |
| Tanja & Sven | 9/10 | 2242 days | 4% |
| Colin | 10/10 | 2334 days | 4% |
| justin smith | 10/10 | 2395 days | 4% |
| Kate | 9/10 | 2487 days | 4% |
| Andy and Julia | 10/10 | 2517 days | 4% |
| Ines Rendler | 4/10 | 2548 days | 2% |
| Pedro | 7/10 | 2576 days | 3% |
| Johannes Stahl | 10/10 | 2638 days | 3% |
| Juliane | 7/10 | 2882 days | 3% |
| Simon Springett | 7/10 | 2928 days | 3% |
| Robin Heels | 10/10 | 2934 days | 3% |
| Alyson Reid | 6/10 | 2951 days | 2% |
| Ronald Daigneault | 8/10 | 2996 days | 3% |
| Jun Zhang | 7/10 | 3001 days | 3% |
| Edwin Bos | 8/10 | 3013 days | 3% |
| Nat Geider | 10/10 | 3053 days | 3% |
| Bill | 10/10 | 3064 days | 3% |
| Laureen Trainer | 8/10 | 3201 days | 2% |
| Rian Talen | 7/10 | 3226 days | 2% |
| Artemis | 7/10 | 3247 days | 2% |
| Jack Clise | 9/10 | 3251 days | 2% |
| Mailhos Cécile | 8/10 | 3281 days | 2% |
| Troy Russ | 10/10 | 3306 days | 2% |
| Lisa Erikssen | 8/10 | 3313 days | 2% |
| Martine Baars | 7/10 | 3341 days | 2% |
| Joost de Hond | 10/10 | 3385 days | 2% |
| Joanna du Toit | 9/10 | 3521 days | 2% |
| Iri Campbell | 8/10 | 3604 days | 1% |
| Peter Barker | 10/10 | 3629 days | 1% |
| Staffan Johansson | 6/10 | 3654 days | 1% |
| Leanne Carr | 7/10 | 3654 days | 1% |
| Kevin Johnston | 8/10 | 3672 days | 1% |
| Steve Newton | 8/10 | 3674 days | 1% |
| R Werder | 8/10 | 3687 days | 1% |
| Jean marc Daubenfeld | 8/10 | 3697 days | 1% |
| Matthew Hallowell | 5/10 | 3700 days | 1% |
| CMG | 7/10 | 3978 days | 1% |
| Stephanie Poppe | 8/10 | 3983 days | 1% |
| Andrew Jones | 9/10 | 4009 days | 1% |
| Julia | 8/10 | 4009 days | 1% |
| Jess Rose | 8/10 | 4009 days | 1% |
| Justin Cleverley | 9/10 | 4021 days | 1% |
| Sebastiaan Kemperman | 8/10 | 4022 days | 1% |
| Silke | 10/10 | 4050 days | 1% |
| Aram | 6/10 | 4057 days | 1% |
| Vera Witek | 10/10 | 4086 days | 1% |
| Joanna Doran | 10/10 | 4092 days | 1% |
| Tyler Hofer | 8/10 | 4099 days | 1% |
| Dieter & Lydia Schmees | 7/10 | 4099 days | 0% |
| Pia Sander | 9/10 | 4099 days | 1% |
| Candice Bergon | 8/10 | 4105 days | 1% |
| Sina Leidig | 10/10 | 4129 days | 0% |
| Helma Druyken | 7/10 | 4372 days | 0% |
| Helen King | 8/10 | 4555 days | 1% |
| Team Kim&James | 10/10 | 4617 days | 1% |
| Pierre Cinquin | 8/10 | 4666 days | 1% |
| rickweldon | 10/10 | 4739 days | 1% |
| M Branche | 7/10 | 4741 days | 1% |
| Rouquette | 9/10 | 4749 days | 1% |
| Bjorn Hedmark | 8/10 | 4750 days | 1% |
| Lagunegrand | 7/10 | 4755 days | 1% |
| Dani Wallinger | 9/10 | 4761 days | 1% |
| Bill and Noreen | 7/10 | 4765 days | 1% |
| AnnaM | 9/10 | 4798 days | 1% |
| Inge & Erik | 8/10 | 5114 days | 1% |
| S & J McDonald | 5/10 | 5114 days | 1% |
| Danielle & Jobbe | 7/10 | 5118 days | 1% |
| Uwe Herrdum | 9/10 | 5120 days | 1% |
| Urban Reifler | 3/10 | 5144 days | 1% |
| ZephyrTL | 5/10 | 5164 days | 1% |
| Steve Waterhouse | 3/10 | 5455 days | 1% |
| Norm and Sky | 10/10 | 5458 days | 1% |
| Christian Pflegi | 3/10 | 5458 days | 1% |
| Avry Fabrice | 8/10 | 5458 days | 1% |
| Karin Kueng | 8/10 | 5458 days | 1% |
| Lynn | 4/10 | 5458 days | 1% |
| Jackie MacRostie | 10/10 | 5460 days | 1% |
| Jen Fyfe | 10/10 | 5461 days | 1% |
| Marty Fey | 8/10 | 5461 days | 1% |
| Mary Banks | 8/10 | 5463 days | 1% |
| Miriam | 10/10 | 5463 days | 1% |
| Cheryl & Ged Knight | 7/10 | 5466 days | 1% |
| Jacob Nube | 7/10 | 5466 days | 1% |
| Mirka Tinterova | 10/10 | 5472 days | 1% |
| Andreas Fritesche | 9/10 | 5473 days | 1% |
| Pam & Rob Tellwright | 7/10 | 5474 days | 1% |
| Steve Pearce | 7/10 | 5474 days | 1% |
| Vincent | 8/10 | 5474 days | 1% |
| John Hensman | 7/10 | 5474 days | 1% |
| Jeff Cerjan | 8/10 | 5477 days | 1% |
| Mark Irwin | 7/10 | 5481 days | 1% |
| Andrew Koster | 8/10 | 5483 days | 1% |
| Sarah Pattis | 8/10 | 5485 days | 1% |
| Katharina Dierkes | 8/10 | 5485 days | 1% |
| Jues Lueg | 8/10 | 5485 days | 1% |
| Ruben and Jetske | 8/10 | 5488 days | 1% |
| Marlies Brand | 9/10 | 5489 days | 1% |
| Chris | 8/10 | 5490 days | 1% |
| Daniela Seibel | 9/10 | 5490 days | 1% |
| Trov & Liz Warren | 8/10 | 5490 days | 1% |
| Julia | 8/10 | 5490 days | 1% |
| Roel Wesstra | 5/10 | 5490 days | 1% |
| Heike Toepelt | 9/10 | 5490 days | 1% |
| Seifert | 10/10 | 5490 days | 1% |
| Leslie Aldridge | 7/10 | 5491 days | 1% |
| David | 8/10 | 5498 days | 1% |
| Heike Pless | 10/10 | 5844 days | 1% |
| Jess Mill | 9/10 | 5869 days | 1% |
| Goewe | 8/10 | 5877 days | 1% |
| frederike | 8/10 | 5910 days | 1% |
| rita | 8/10 | 6169 days | 1% |
| Andrew Biddle | 8/10 | 6171 days | 1% |
| Andrew Smith | 7/10 | 6175 days | 1% |
| Hendrik Flier | 8/10 | 6175 days | 1% |
| Jen | 7/10 | 6212 days | 1% |
| Sam | 7/10 | 6212 days | 1% |
| Paul | 5/10 | 6223 days | 1% |
| S | 7/10 | 6223 days | 1% |
| Frances | 9/10 | 6223 days | 1% |
| Katrina | 7/10 | 6254 days | 1% |
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Old Macdonalds Farm and Holiday Park experience has plenty of reviews and does not meet the criteria for any adjustment.
-0.66% Adjustment
There may be an adjustment if this experience hasn't received any reviews within the last 53 days. However the Old Macdonalds Farm and Holiday Park experience does not meet the criteria for any adjustment.
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Old Macdonalds Farm and Holiday Park experience has been adjusted for 32 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 29 | -0.60% |
| 30 | -0.62% |
| 31 | -0.64% |
| 32 | -0.66% |
| 33 | -0.68% |
| 34 | -0.70% |
| 35 | -0.73% |
| … | … |
0.35% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
96%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.