Kia ora, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Old Macdonalds Farm and Holiday Park.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
127 Valid Reviews
The Old Macdonalds Farm and Holiday Park experience has a total of 129 reviews. There are 127 valid reviews that are included when calculating the ranking score and 2 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 127 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 30 |
|
24% |
| 9/10 | 17 |
|
13% |
| 8/10 | 40 |
|
31% |
| 7/10 | 27 |
|
21% |
| 6/10 | 3 |
|
2% |
| 5/10 | 5 |
|
4% |
| 4/10 | 2 |
|
2% |
| 3/10 | 3 |
|
2% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
80.47% Average
The raw data average (mean) for all the Old Macdonalds Farm and Holiday Park valid reviews is 80.47% and is based on 127 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
67 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 127 valid reviews, the experience has 67 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 67 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 9 |
|
13% |
| 9/10 | 9 |
|
13% |
| 8/10 | 25 |
|
37% |
| 7/10 | 17 |
|
25% |
| 6/10 | 0 |
|
0% |
| 5/10 | 3 |
|
4% |
| 4/10 | 1 |
|
1% |
| 3/10 | 3 |
|
4% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
77.31% Average
The raw data average (mean) for all the Old Macdonalds Farm and Holiday Park face-to-face reviews is 77.31% and is based on 67 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
96.12%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Emily | 10/10 | 285 days | 100% |
| MatthiasB | 10/10 | 344 days | 98% |
| Jan | 10/10 | 344 days | 98% |
| Thom S | 10/10 | 375 days | 96% |
| Dora | 10/10 | 375 days | 96% |
| Bea | 10/10 | 436 days | 93% |
| Vanda | 10/10 | 1047 days | 41% |
| Tanja & Sven | 9/10 | 2202 days | 4% |
| Colin | 10/10 | 2294 days | 4% |
| justin smith | 10/10 | 2355 days | 4% |
| Kate | 9/10 | 2447 days | 4% |
| Andy and Julia | 10/10 | 2476 days | 4% |
| Ines Rendler | 4/10 | 2508 days | 2% |
| Pedro | 7/10 | 2536 days | 3% |
| Johannes Stahl | 10/10 | 2598 days | 4% |
| Juliane | 7/10 | 2842 days | 3% |
| Simon Springett | 7/10 | 2888 days | 3% |
| Robin Heels | 10/10 | 2894 days | 3% |
| Alyson Reid | 6/10 | 2911 days | 3% |
| Ronald Daigneault | 8/10 | 2956 days | 3% |
| Jun Zhang | 7/10 | 2961 days | 3% |
| Edwin Bos | 8/10 | 2973 days | 3% |
| Nat Geider | 10/10 | 3013 days | 3% |
| Bill | 10/10 | 3023 days | 3% |
| Laureen Trainer | 8/10 | 3161 days | 2% |
| Rian Talen | 7/10 | 3186 days | 2% |
| Artemis | 7/10 | 3207 days | 2% |
| Jack Clise | 9/10 | 3211 days | 2% |
| Mailhos Cécile | 8/10 | 3241 days | 2% |
| Troy Russ | 10/10 | 3265 days | 2% |
| Lisa Erikssen | 8/10 | 3273 days | 2% |
| Martine Baars | 7/10 | 3301 days | 2% |
| Joost de Hond | 10/10 | 3345 days | 2% |
| Joanna du Toit | 9/10 | 3480 days | 2% |
| Iri Campbell | 8/10 | 3564 days | 2% |
| Peter Barker | 10/10 | 3589 days | 2% |
| Staffan Johansson | 6/10 | 3614 days | 1% |
| Leanne Carr | 7/10 | 3614 days | 1% |
| Kevin Johnston | 8/10 | 3631 days | 1% |
| Steve Newton | 8/10 | 3634 days | 1% |
| R Werder | 8/10 | 3647 days | 1% |
| Jean marc Daubenfeld | 8/10 | 3657 days | 1% |
| Matthew Hallowell | 5/10 | 3660 days | 1% |
| CMG | 7/10 | 3937 days | 1% |
| Stephanie Poppe | 8/10 | 3943 days | 1% |
| Andrew Jones | 9/10 | 3968 days | 1% |
| Julia | 8/10 | 3968 days | 1% |
| Jess Rose | 8/10 | 3968 days | 1% |
| Justin Cleverley | 9/10 | 3981 days | 1% |
| Sebastiaan Kemperman | 8/10 | 3982 days | 1% |
| Silke | 10/10 | 4010 days | 1% |
| Aram | 6/10 | 4017 days | 1% |
| Vera Witek | 10/10 | 4046 days | 1% |
| Joanna Doran | 10/10 | 4052 days | 1% |
| Tyler Hofer | 8/10 | 4058 days | 1% |
| Dieter & Lydia Schmees | 7/10 | 4058 days | 1% |
| Pia Sander | 9/10 | 4058 days | 1% |
| Candice Bergon | 8/10 | 4065 days | 1% |
| Sina Leidig | 10/10 | 4088 days | 1% |
| Helma Druyken | 7/10 | 4332 days | 0% |
| Helen King | 8/10 | 4515 days | 1% |
| Team Kim&James | 10/10 | 4577 days | 1% |
| Pierre Cinquin | 8/10 | 4626 days | 1% |
| rickweldon | 10/10 | 4699 days | 1% |
| M Branche | 7/10 | 4701 days | 1% |
| Rouquette | 9/10 | 4709 days | 1% |
| Bjorn Hedmark | 8/10 | 4710 days | 1% |
| Lagunegrand | 7/10 | 4715 days | 1% |
| Dani Wallinger | 9/10 | 4721 days | 1% |
| Bill and Noreen | 7/10 | 4725 days | 1% |
| AnnaM | 9/10 | 4758 days | 1% |
| Inge & Erik | 8/10 | 5074 days | 1% |
| S & J McDonald | 5/10 | 5074 days | 1% |
| Danielle & Jobbe | 7/10 | 5078 days | 1% |
| Uwe Herrdum | 9/10 | 5080 days | 1% |
| Urban Reifler | 3/10 | 5104 days | 0% |
| ZephyrTL | 5/10 | 5124 days | 1% |
| Steve Waterhouse | 3/10 | 5415 days | 0% |
| Norm and Sky | 10/10 | 5418 days | 1% |
| Christian Pflegi | 3/10 | 5418 days | 0% |
| Avry Fabrice | 8/10 | 5418 days | 1% |
| Karin Kueng | 8/10 | 5418 days | 1% |
| Lynn | 4/10 | 5418 days | 1% |
| Jackie MacRostie | 10/10 | 5420 days | 1% |
| Jen Fyfe | 10/10 | 5421 days | 1% |
| Marty Fey | 8/10 | 5421 days | 1% |
| Mary Banks | 8/10 | 5423 days | 1% |
| Miriam | 10/10 | 5423 days | 1% |
| Cheryl & Ged Knight | 7/10 | 5426 days | 1% |
| Jacob Nube | 7/10 | 5426 days | 1% |
| Mirka Tinterova | 10/10 | 5432 days | 1% |
| Andreas Fritesche | 9/10 | 5433 days | 1% |
| Pam & Rob Tellwright | 7/10 | 5434 days | 1% |
| Steve Pearce | 7/10 | 5434 days | 1% |
| Vincent | 8/10 | 5434 days | 1% |
| John Hensman | 7/10 | 5434 days | 1% |
| Jeff Cerjan | 8/10 | 5437 days | 1% |
| Mark Irwin | 7/10 | 5441 days | 1% |
| Andrew Koster | 8/10 | 5443 days | 1% |
| Sarah Pattis | 8/10 | 5445 days | 1% |
| Katharina Dierkes | 8/10 | 5445 days | 1% |
| Jues Lueg | 8/10 | 5445 days | 1% |
| Ruben and Jetske | 8/10 | 5448 days | 1% |
| Marlies Brand | 9/10 | 5449 days | 1% |
| Chris | 8/10 | 5450 days | 1% |
| Daniela Seibel | 9/10 | 5450 days | 1% |
| Trov & Liz Warren | 8/10 | 5450 days | 1% |
| Julia | 8/10 | 5450 days | 1% |
| Roel Wesstra | 5/10 | 5450 days | 1% |
| Heike Toepelt | 9/10 | 5450 days | 1% |
| Seifert | 10/10 | 5450 days | 1% |
| Leslie Aldridge | 7/10 | 5451 days | 1% |
| David | 8/10 | 5458 days | 1% |
| Heike Pless | 10/10 | 5804 days | 1% |
| Jess Mill | 9/10 | 5829 days | 1% |
| Goewe | 8/10 | 5837 days | 1% |
| frederike | 8/10 | 5870 days | 1% |
| rita | 8/10 | 6129 days | 1% |
| Andrew Biddle | 8/10 | 6131 days | 1% |
| Andrew Smith | 7/10 | 6135 days | 1% |
| Hendrik Flier | 8/10 | 6135 days | 1% |
| Jen | 7/10 | 6172 days | 1% |
| Sam | 7/10 | 6172 days | 1% |
| Paul | 5/10 | 6183 days | 1% |
| S | 7/10 | 6183 days | 1% |
| Frances | 9/10 | 6183 days | 1% |
| Katrina | 7/10 | 6214 days | 1% |
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Old Macdonalds Farm and Holiday Park experience has plenty of reviews and does not meet the criteria for any adjustment.
-4.06% Adjustment
There may be an adjustment if this experience hasn't received any reviews within the last 44 days. However the Old Macdonalds Farm and Holiday Park experience does not meet the criteria for any adjustment.
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Old Macdonalds Farm and Holiday Park experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -4.00% |
| 198 | -4.02% |
| 199 | -4.04% |
| 200 | -4.06% |
| 201 | -4.08% |
| 202 | -4.10% |
| 203 | -4.12% |
| … | … |
0.74% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
93%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.