Ranking Score Explained

Kia ora, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.

The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!

We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?

Below you'll find details around some of the important factors that went into calculating the ranking score for Otto/MacDonalds Campsite.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.

Cymen Crick's avatar

Cymen Crick

Rankers Owner

Otto/MacDonalds Campsite

Valid Reviews

89 Valid Reviews

The Otto/MacDonalds Campsite experience has a total of 92 reviews. There are 89 valid reviews that are included when calculating the ranking score and 3 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.

Below is the distribution of ratings for the 89 valid reviews:

Rating Count Percentage
10/10 15
17%
9/10 27
30%
8/10 26
29%
7/10 12
13%
6/10 6
7%
5/10 0
0%
4/10 2
2%
3/10 0
0%
2/10 0
0%
1/10 1
1%

82.02% Average

The raw data average (mean) for all the Otto/MacDonalds Campsite valid reviews is 82.02% and is based on 89 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.

Face-to-Face Reviews

25 Face-to-Face Reviews

The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.

More about face-to-face reviews

Within the 89 valid reviews, the experience has 25 face-to-face reviews collected during interviews by our team.

Below is the distribution of ratings for the 25 face-to-face reviews:

Rating Count Percentage
10/10 5
20%
9/10 6
24%
8/10 5
20%
7/10 4
16%
6/10 2
8%
5/10 0
0%
4/10 2
8%
3/10 0
0%
2/10 0
0%
1/10 1
4%

77.20% Average

The raw data average (mean) for all the Otto/MacDonalds Campsite face-to-face reviews is 77.20% and is based on 25 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.

Weighted Average

90.16%

Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.

Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.

Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.

Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.

Reviewer Rating Age Relative Weight
Jakub 8/10 130 days 100%
jo 9/10 314 days 96%
Susan Boyton 10/10 314 days 97%
Marguerite 10/10 375 days 95%
Laura 9/10 403 days 93%
Adam B 9/10 831 days 62%
Mathilde K 9/10 1075 days 38%
Liz 9/10 1075 days 38%
ElizabethE 10/10 1165 days 31%
Julia 9/10 1196 days 28%
Lewis 8/10 1440 days 14%
Lizzie 10/10 1471 days 12%
Alec 8/10 1530 days 10%
Nicole 8/10 1622 days 7%
Laura 10/10 1895 days 5%
John 10/10 2017 days 5%
Linda 9/10 2201 days 4%
Timothy Davies 10/10 2322 days 4%
ScoutnIndi 9/10 2475 days 4%
Dean Coran 7/10 2567 days 3%
Liz 8/10 2567 days 4%
Stefan Miedzinski 7/10 2567 days 3%
Francois & Caroline 8/10 2626 days 3%
Sophie Skinner 8/10 2687 days 3%
Indy 9/10 2687 days 3%
Rebecca Rodeghiero 10/10 2687 days 3%
Schubi 9/10 2748 days 3%
Sezz bella 8/10 2871 days 3%
Stephen Lindsay 9/10 2871 days 3%
Matt 9/10 2901 days 3%
Juliane 7/10 2901 days 3%
The Farrs 7/10 2932 days 3%
Fei Fei Lei 9/10 2981 days 2%
Oceane Imber 10/10 2986 days 3%
Linda Lua 7/10 2988 days 3%
Ronald Daigneault 8/10 3015 days 2%
Jarod 6/10 3051 days 2%
Michael Talbot 8/10 3057 days 3%
Jozef Pinkerton 8/10 3103 days 2%
Victoria Smith 8/10 3137 days 2%
Sally Caboche 7/10 3265 days 2%
Marc Lambert 6/10 3272 days 2%
Carol Brislane 9/10 3296 days 2%
Xander 8/10 3326 days 2%
CMG 7/10 3355 days 2%
Myles Petersen 7/10 3358 days 2%
Ruiyi Yin 9/10 3393 days 2%
Alf Caruana 8/10 3414 days 2%
Martina Hadolt 6/10 3443 days 2%
Catherine Johnston 8/10 3489 days 2%
Connie Hopper 9/10 3618 days 1%
Pascale Lemieux 9/10 3636 days 1%
Howard Kestrel 6/10 3643 days 1%
Jenny Adams 8/10 3648 days 1%
Helena Bond 8/10 3667 days 1%
Rachel Macdonald 10/10 3716 days 1%
Juliana Ott 8/10 3756 days 1%
Bob Fontaine 8/10 3832 days 1%
Yann Le Gac 8/10 3966 days 1%
Soizic Vandermeersch 9/10 3989 days 1%
Bernard Duinkerken 8/10 3997 days 1%
Stephanie Poppe 9/10 4002 days 1%
Adam Wight 7/10 4030 days 0%
Jess Rose 9/10 4055 days 1%
Manuela 8/10 4114 days 0%
Pauline Gibson 7/10 4116 days 0%
Alexandre Moleiro 8/10 4117 days 0%
Sander and Eliza Hembrarskamp 8/10 4271 days 0%
Tom Guthknecht 6/10 4356 days 0%
isabel Zander 10/10 4361 days 0%
Calvin Becker 10/10 4361 days 0%
Annika Marz 8/10 4385 days 1%
Malcolm & Susan 9/10 4392 days 1%
Alexander Zimmer 9/10 4398 days 1%
Francisco Pablo Miguel 7/10 4418 days 1%
Inga Memmen 10/10 4419 days 1%
Paige Galbraith 10/10 4460 days 1%
Deon Bossenger 9/10 4727 days 1%
ramy 9/10 4727 days 1%
Jacquemard 4/10 4853 days 0%
Sabrina Germany 9/10 5118 days 1%
Bill Mclennan 7/10 5471 days 1%
Martin Vitiello 6/10 5479 days 1%
Jerry & Floon 8/10 5487 days 1%
Cesar 4/10 5494 days 0%
David Valentine 1/10 5876 days 0%
BryonyS 9/10 6178 days 1%
RogerW 9/10 6178 days 1%
Vivien Williams 10/10 6206 days 1%

Adjustments

No Adjustment

Several adjustments to the weighted average may be added to improve relevancy and credibility. Otto/MacDonalds Campsite does not meet the criteria for any of these adjustments to apply.

Balancing Adjustment

0.98% Adjustment

Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.

You won't be surprised to learn that disgruntled folk are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.

We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.

Final Ranking Score

91%

The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.