Ranking Score Explained

Hi, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.

The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!

We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?

Below you'll find details around some of the important factors that went into calculating the ranking score for Otto/MacDonalds Campsite.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.

Cymen Crick's avatar

Cymen Crick

Rankers Owner

Otto/MacDonalds Campsite

Valid Reviews

89 Valid Reviews

The Otto/MacDonalds Campsite experience has a total of 92 reviews. There are 89 valid reviews that are included when calculating the ranking score and 3 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.

Below is the distribution of ratings for the 89 valid reviews:

Rating Count Percentage
10/10 15
17%
9/10 27
30%
8/10 26
29%
7/10 12
13%
6/10 6
7%
5/10 0
0%
4/10 2
2%
3/10 0
0%
2/10 0
0%
1/10 1
1%

82.02% Average

The raw data average (mean) for all the Otto/MacDonalds Campsite valid reviews is 82.02% and is based on 89 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.

Face-to-Face Reviews

25 Face-to-Face Reviews

The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.

More about face-to-face reviews

Within the 89 valid reviews, the experience has 25 face-to-face reviews collected during interviews by our team.

Below is the distribution of ratings for the 25 face-to-face reviews:

Rating Count Percentage
10/10 5
20%
9/10 6
24%
8/10 5
20%
7/10 4
16%
6/10 2
8%
5/10 0
0%
4/10 2
8%
3/10 0
0%
2/10 0
0%
1/10 1
4%

77.20% Average

The raw data average (mean) for all the Otto/MacDonalds Campsite face-to-face reviews is 77.20% and is based on 25 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.

Weighted Average

90.16%

Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.

Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.

Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.

Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.

Reviewer Rating Age Relative Weight
Jakub 8/10 170 days 100%
jo 9/10 354 days 95%
Susan Boyton 10/10 354 days 96%
Marguerite 10/10 415 days 94%
Laura 9/10 443 days 91%
Adam B 9/10 871 days 58%
Mathilde K 9/10 1115 days 35%
Liz 9/10 1115 days 35%
ElizabethE 10/10 1205 days 28%
Julia 9/10 1236 days 25%
Lewis 8/10 1480 days 12%
Lizzie 10/10 1511 days 11%
Alec 8/10 1570 days 9%
Nicole 8/10 1662 days 6%
Laura 10/10 1935 days 5%
John 10/10 2057 days 5%
Linda 9/10 2241 days 4%
Timothy Davies 10/10 2362 days 4%
ScoutnIndi 9/10 2515 days 4%
Dean Coran 7/10 2607 days 3%
Liz 8/10 2607 days 3%
Stefan Miedzinski 7/10 2607 days 3%
Francois & Caroline 8/10 2666 days 3%
Sophie Skinner 8/10 2727 days 3%
Indy 9/10 2727 days 3%
Rebecca Rodeghiero 10/10 2727 days 3%
Schubi 9/10 2788 days 3%
Sezz bella 8/10 2911 days 3%
Stephen Lindsay 9/10 2911 days 3%
Matt 9/10 2941 days 3%
Juliane 7/10 2941 days 3%
The Farrs 7/10 2972 days 3%
Fei Fei Lei 9/10 3021 days 2%
Oceane Imber 10/10 3026 days 3%
Linda Lua 7/10 3028 days 2%
Ronald Daigneault 8/10 3055 days 2%
Jarod 6/10 3092 days 2%
Michael Talbot 8/10 3097 days 2%
Jozef Pinkerton 8/10 3143 days 2%
Victoria Smith 8/10 3177 days 2%
Sally Caboche 7/10 3306 days 2%
Marc Lambert 6/10 3312 days 2%
Carol Brislane 9/10 3337 days 2%
Xander 8/10 3366 days 1%
CMG 7/10 3396 days 2%
Myles Petersen 7/10 3398 days 2%
Ruiyi Yin 9/10 3433 days 2%
Alf Caruana 8/10 3454 days 2%
Martina Hadolt 6/10 3483 days 1%
Catherine Johnston 8/10 3529 days 2%
Connie Hopper 9/10 3658 days 1%
Pascale Lemieux 9/10 3676 days 1%
Howard Kestrel 6/10 3683 days 1%
Jenny Adams 8/10 3688 days 1%
Helena Bond 8/10 3707 days 1%
Rachel Macdonald 10/10 3756 days 1%
Juliana Ott 8/10 3796 days 1%
Bob Fontaine 8/10 3872 days 1%
Yann Le Gac 8/10 4007 days 1%
Soizic Vandermeersch 9/10 4029 days 1%
Bernard Duinkerken 8/10 4037 days 1%
Stephanie Poppe 9/10 4042 days 1%
Adam Wight 7/10 4070 days 0%
Jess Rose 9/10 4096 days 0%
Manuela 8/10 4154 days 0%
Pauline Gibson 7/10 4156 days 0%
Alexandre Moleiro 8/10 4158 days 0%
Sander and Eliza Hembrarskamp 8/10 4311 days 0%
Tom Guthknecht 6/10 4396 days 1%
isabel Zander 10/10 4401 days 1%
Calvin Becker 10/10 4401 days 1%
Annika Marz 8/10 4425 days 1%
Malcolm & Susan 9/10 4433 days 1%
Alexander Zimmer 9/10 4438 days 1%
Francisco Pablo Miguel 7/10 4458 days 1%
Inga Memmen 10/10 4459 days 1%
Paige Galbraith 10/10 4500 days 1%
Deon Bossenger 9/10 4767 days 1%
ramy 9/10 4767 days 1%
Jacquemard 4/10 4893 days 0%
Sabrina Germany 9/10 5158 days 1%
Bill Mclennan 7/10 5511 days 1%
Martin Vitiello 6/10 5519 days 1%
Jerry & Floon 8/10 5527 days 1%
Cesar 4/10 5534 days 0%
David Valentine 1/10 5916 days 0%
BryonyS 9/10 6218 days 1%
RogerW 9/10 6218 days 1%
Vivien Williams 10/10 6246 days 1%

Adjustments

No Adjustment

Several adjustments to the weighted average may be added to improve relevancy and credibility. Otto/MacDonalds Campsite does not meet the criteria for any of these adjustments to apply.

Balancing Adjustment

0.98% Adjustment

Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.

You won't be surprised to learn that disgruntled folk are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.

We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.

Final Ranking Score

91%

The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.