Kia ora, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for South Brighton Holiday Park.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
South Brighton Holiday Park
Valid Reviews
75 Valid Reviews
The South Brighton Holiday Park experience has a total of 81 reviews. There are 75 valid reviews that are included when calculating the ranking score and 6 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 75 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 15 |
|
20% |
| 9/10 | 18 |
|
24% |
| 8/10 | 20 |
|
27% |
| 7/10 | 7 |
|
9% |
| 6/10 | 6 |
|
8% |
| 5/10 | 3 |
|
4% |
| 4/10 | 1 |
|
1% |
| 3/10 | 3 |
|
4% |
| 2/10 | 0 |
|
0% |
| 1/10 | 2 |
|
3% |
78.27% Average
The raw data average (mean) for all the South Brighton Holiday Park valid reviews is 78.27% and is based on 75 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
10 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 75 valid reviews, the experience has 10 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 10 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 2 |
|
20% |
| 9/10 | 1 |
|
10% |
| 8/10 | 3 |
|
30% |
| 7/10 | 2 |
|
20% |
| 6/10 | 1 |
|
10% |
| 5/10 | 1 |
|
10% |
| 4/10 | 0 |
|
0% |
| 3/10 | 0 |
|
0% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
78.00% Average
The raw data average (mean) for all the South Brighton Holiday Park face-to-face reviews is 78.00% and is based on 10 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
84.24%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| June scott | 10/10 | 434 days | 100% |
| Fabian | 8/10 | 708 days | 78% |
| Kay | 8/10 | 952 days | 53% |
| Klaudia Fekete | 9/10 | 983 days | 50% |
| Pauline | 8/10 | 1012 days | 47% |
| Lu | 1/10 | 1043 days | 18% |
| Annessa Eason | 10/10 | 1074 days | 42% |
| June Cormack | 9/10 | 1135 days | 36% |
| Lizelle Bennett | 9/10 | 1165 days | 33% |
| Marie Perret | 9/10 | 1165 days | 33% |
| Amy Catley | 10/10 | 1288 days | 24% |
| Lynsey Keaton | 8/10 | 1349 days | 20% |
| Suzanne p | 10/10 | 1349 days | 20% |
| Danny Mac | 6/10 | 1377 days | 16% |
| Trui Waalwijk | 3/10 | 1408 days | 9% |
| Kellie | 10/10 | 1408 days | 17% |
| Alex | 9/10 | 1408 days | 17% |
| Julia | 8/10 | 1439 days | 15% |
| Peter | 1/10 | 1469 days | 6% |
| Rambo23 | 9/10 | 1469 days | 14% |
| Alex Tikonoff | 4/10 | 1469 days | 9% |
| Ramona | 9/10 | 2107 days | 5% |
| Ada | 8/10 | 2138 days | 5% |
| Morgan | 8/10 | 2230 days | 5% |
| Keith & Kay Finlayson | 6/10 | 2657 days | 3% |
| Janna Schneppenheim | 10/10 | 2810 days | 3% |
| Bob C | 9/10 | 2838 days | 3% |
| Marilli | 10/10 | 2900 days | 3% |
| Hanna | 9/10 | 2900 days | 3% |
| Andrew | 3/10 | 2930 days | 2% |
| Nifty | 8/10 | 2930 days | 3% |
| Joe | 8/10 | 2961 days | 3% |
| Cassie | 7/10 | 2991 days | 3% |
| Boa | 9/10 | 3022 days | 3% |
| Stephen Lindsay | 8/10 | 3114 days | 3% |
| Paul and Paula | 8/10 | 3255 days | 2% |
| Sanne Heil | 8/10 | 3264 days | 2% |
| Nora Tobies | 7/10 | 3270 days | 2% |
| Michael Talbot | 5/10 | 3300 days | 2% |
| Silvia Rissi | 10/10 | 3307 days | 2% |
| Howard Morris | 6/10 | 3328 days | 2% |
| Vanessa Stubbs | 6/10 | 3352 days | 2% |
| Tracey Tyson | 10/10 | 3474 days | 2% |
| Kate and Dom | 8/10 | 3549 days | 1% |
| Rebecca Lindsey | 7/10 | 3598 days | 2% |
| S Webb | 10/10 | 3632 days | 2% |
| Peter Passlack | 9/10 | 3668 days | 2% |
| Julia Mayerhoefer | 8/10 | 3875 days | 1% |
| Lisa Conradie | 7/10 | 3934 days | 1% |
| leo lionheart | 10/10 | 4210 days | 0% |
| Rossco | 3/10 | 4239 days | 0% |
| Jean-Claude Escutary | 9/10 | 4272 days | 0% |
| Mark Angell | 8/10 | 4344 days | 0% |
| Bert Snel | 9/10 | 4360 days | 0% |
| Kane F | 10/10 | 4451 days | 1% |
| Mike Fricker | 8/10 | 4636 days | 1% |
| Jeanne Knights | 9/10 | 4695 days | 1% |
| Andy Karl | 9/10 | 4695 days | 1% |
| catherine welsh | 7/10 | 4695 days | 1% |
| Helen Buxton | 9/10 | 4703 days | 1% |
| Alan Blackburn | 6/10 | 4726 days | 1% |
| Kiwix3 | 9/10 | 4817 days | 1% |
| Mycall | 9/10 | 4970 days | 1% |
| Trissy MP | 5/10 | 5001 days | 1% |
| Chantal Mortel | 8/10 | 5006 days | 1% |
| CanadaGirl23 | 10/10 | 5060 days | 1% |
| Andrew K | 8/10 | 5060 days | 1% |
| Lyn Deavin | 7/10 | 5378 days | 1% |
| Seraphim Karin | 10/10 | 5392 days | 1% |
| damaca | 8/10 | 5548 days | 1% |
| Sofie Dubillot | 10/10 | 5735 days | 1% |
| Marcus Kippner | 5/10 | 6088 days | 0% |
| Emily Walters | 7/10 | 6123 days | 1% |
| Laura Walters | 8/10 | 6124 days | 1% |
| andriesk | 6/10 | 6313 days | 1% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The South Brighton Holiday Park experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-3.95% Adjustment
There may be an adjustment if this experience hasn't received any reviews within the last 47 days. However the South Brighton Holiday Park experience does not meet the criteria for any adjustment.
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The South Brighton Holiday Park experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -3.89% |
| 198 | -3.91% |
| 199 | -3.93% |
| 200 | -3.95% |
| 201 | -3.97% |
| 202 | -3.99% |
| 203 | -4.01% |
| … | … |
Balancing Adjustment
2.92% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Final Ranking Score
83%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.