Kia ora, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for South Brighton Holiday Park.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
South Brighton Holiday Park
Valid Reviews
75 Valid Reviews
The South Brighton Holiday Park experience has a total of 81 reviews. There are 75 valid reviews that are included when calculating the ranking score and 6 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 75 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 15 |
|
20% |
| 9/10 | 18 |
|
24% |
| 8/10 | 20 |
|
27% |
| 7/10 | 7 |
|
9% |
| 6/10 | 6 |
|
8% |
| 5/10 | 3 |
|
4% |
| 4/10 | 1 |
|
1% |
| 3/10 | 3 |
|
4% |
| 2/10 | 0 |
|
0% |
| 1/10 | 2 |
|
3% |
78.27% Average
The raw data average (mean) for all the South Brighton Holiday Park valid reviews is 78.27% and is based on 75 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
10 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 75 valid reviews, the experience has 10 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 10 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 2 |
|
20% |
| 9/10 | 1 |
|
10% |
| 8/10 | 3 |
|
30% |
| 7/10 | 2 |
|
20% |
| 6/10 | 1 |
|
10% |
| 5/10 | 1 |
|
10% |
| 4/10 | 0 |
|
0% |
| 3/10 | 0 |
|
0% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
78.00% Average
The raw data average (mean) for all the South Brighton Holiday Park face-to-face reviews is 78.00% and is based on 10 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
83.35%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| June scott | 10/10 | 131 days | 100% |
| Fabian | 8/10 | 405 days | 90% |
| Kay | 8/10 | 649 days | 75% |
| Klaudia Fekete | 9/10 | 680 days | 74% |
| Pauline | 8/10 | 709 days | 71% |
| Lu | 1/10 | 740 days | 28% |
| Annessa Eason | 10/10 | 771 days | 67% |
| June Cormack | 9/10 | 832 days | 60% |
| Lizelle Bennett | 9/10 | 862 days | 58% |
| Marie Perret | 9/10 | 862 days | 58% |
| Amy Catley | 10/10 | 985 days | 46% |
| Lynsey Keaton | 8/10 | 1046 days | 39% |
| Suzanne p | 10/10 | 1046 days | 40% |
| Danny Mac | 6/10 | 1074 days | 32% |
| Trui Waalwijk | 3/10 | 1105 days | 19% |
| Kellie | 10/10 | 1105 days | 35% |
| Alex | 9/10 | 1105 days | 35% |
| Julia | 8/10 | 1136 days | 32% |
| Peter | 1/10 | 1166 days | 12% |
| Rambo23 | 9/10 | 1166 days | 30% |
| Alex Tikonoff | 4/10 | 1166 days | 20% |
| Ramona | 9/10 | 1804 days | 5% |
| Ada | 8/10 | 1835 days | 5% |
| Morgan | 8/10 | 1927 days | 5% |
| Keith & Kay Finlayson | 6/10 | 2354 days | 3% |
| Janna Schneppenheim | 10/10 | 2507 days | 4% |
| Bob C | 9/10 | 2535 days | 4% |
| Marilli | 10/10 | 2597 days | 3% |
| Hanna | 9/10 | 2597 days | 3% |
| Andrew | 3/10 | 2627 days | 2% |
| Nifty | 8/10 | 2627 days | 3% |
| Joe | 8/10 | 2658 days | 3% |
| Cassie | 7/10 | 2688 days | 3% |
| Boa | 9/10 | 2719 days | 3% |
| Stephen Lindsay | 8/10 | 2811 days | 3% |
| Paul and Paula | 8/10 | 2952 days | 3% |
| Sanne Heil | 8/10 | 2961 days | 3% |
| Nora Tobies | 7/10 | 2967 days | 3% |
| Michael Talbot | 5/10 | 2997 days | 2% |
| Silvia Rissi | 10/10 | 3004 days | 3% |
| Howard Morris | 6/10 | 3025 days | 2% |
| Vanessa Stubbs | 6/10 | 3049 days | 2% |
| Tracey Tyson | 10/10 | 3171 days | 2% |
| Kate and Dom | 8/10 | 3246 days | 1% |
| Rebecca Lindsey | 7/10 | 3296 days | 2% |
| S Webb | 10/10 | 3329 days | 2% |
| Peter Passlack | 9/10 | 3365 days | 2% |
| Julia Mayerhoefer | 8/10 | 3572 days | 1% |
| Lisa Conradie | 7/10 | 3631 days | 1% |
| leo lionheart | 10/10 | 3907 days | 1% |
| Rossco | 3/10 | 3937 days | 0% |
| Jean-Claude Escutary | 9/10 | 3969 days | 1% |
| Mark Angell | 8/10 | 4041 days | 1% |
| Bert Snel | 9/10 | 4058 days | 1% |
| Kane F | 10/10 | 4149 days | 0% |
| Mike Fricker | 8/10 | 4333 days | 0% |
| Jeanne Knights | 9/10 | 4392 days | 1% |
| Andy Karl | 9/10 | 4392 days | 1% |
| catherine welsh | 7/10 | 4392 days | 1% |
| Helen Buxton | 9/10 | 4400 days | 1% |
| Alan Blackburn | 6/10 | 4423 days | 1% |
| Kiwix3 | 9/10 | 4514 days | 1% |
| Mycall | 9/10 | 4667 days | 1% |
| Trissy MP | 5/10 | 4698 days | 1% |
| Chantal Mortel | 8/10 | 4703 days | 1% |
| CanadaGirl23 | 10/10 | 4757 days | 1% |
| Andrew K | 8/10 | 4757 days | 1% |
| Lyn Deavin | 7/10 | 5075 days | 1% |
| Seraphim Karin | 10/10 | 5089 days | 1% |
| damaca | 8/10 | 5245 days | 1% |
| Sofie Dubillot | 10/10 | 5432 days | 1% |
| Marcus Kippner | 5/10 | 5785 days | 0% |
| Emily Walters | 7/10 | 5820 days | 1% |
| Laura Walters | 8/10 | 5821 days | 1% |
| andriesk | 6/10 | 6010 days | 0% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The South Brighton Holiday Park experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-2.53% Adjustment
There may be an adjustment if this experience hasn't received any reviews within the last 44 days. However the South Brighton Holiday Park experience does not meet the criteria for any adjustment.
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The South Brighton Holiday Park experience has been adjusted for 125 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 122 | -2.47% |
| 123 | -2.49% |
| 124 | -2.51% |
| 125 | -2.53% |
| 126 | -2.55% |
| 127 | -2.57% |
| 128 | -2.59% |
| … | … |
Balancing Adjustment
2.77% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Final Ranking Score
84%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.