Hi, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Smiths Farm Holiday Park.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
164 Valid Reviews
The Smiths Farm Holiday Park experience has a total of 166 reviews. There are 164 valid reviews that are included when calculating the ranking score and 2 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 164 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 121 |
|
74% |
| 9/10 | 28 |
|
17% |
| 8/10 | 13 |
|
8% |
| 7/10 | 1 |
|
1% |
| 6/10 | 0 |
|
0% |
| 5/10 | 1 |
|
1% |
| 4/10 | 0 |
|
0% |
| 3/10 | 0 |
|
0% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
96.22% Average
The raw data average (mean) for all the Smiths Farm Holiday Park valid reviews is 96.22% and is based on 164 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
29 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 164 valid reviews, the experience has 29 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 29 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 13 |
|
45% |
| 9/10 | 11 |
|
38% |
| 8/10 | 5 |
|
17% |
| 7/10 | 0 |
|
0% |
| 6/10 | 0 |
|
0% |
| 5/10 | 0 |
|
0% |
| 4/10 | 0 |
|
0% |
| 3/10 | 0 |
|
0% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
92.76% Average
The raw data average (mean) for all the Smiths Farm Holiday Park face-to-face reviews is 92.76% and is based on 29 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
97.80%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Anya | 10/10 | 38 days | 100% |
| Mlk S | 10/10 | 221 days | 97% |
| Philine Töpper | 10/10 | 252 days | 96% |
| Rudi van Altena | 10/10 | 280 days | 96% |
| Jan | 10/10 | 280 days | 96% |
| james creed | 10/10 | 311 days | 95% |
| Martin | 9/10 | 311 days | 94% |
| Scott Asplin | 10/10 | 556 days | 82% |
| Viktoria | 10/10 | 556 days | 82% |
| Steve | 9/10 | 645 days | 76% |
| EI | 10/10 | 737 days | 69% |
| Andi | 10/10 | 737 days | 69% |
| Hannah | 8/10 | 737 days | 68% |
| Joe | 10/10 | 768 days | 66% |
| Aragorn | 10/10 | 921 days | 52% |
| Thomas | 10/10 | 1011 days | 43% |
| Pierre and Martine | 10/10 | 1011 days | 43% |
| Mike Howe | 10/10 | 1011 days | 43% |
| Sebastian | 10/10 | 1042 days | 40% |
| Thomas & Annette | 10/10 | 1073 days | 37% |
| Anna | 10/10 | 1134 days | 32% |
| Zoe M | 10/10 | 1134 days | 32% |
| Thomas Engelhardt | 10/10 | 1164 days | 30% |
| RM | 10/10 | 1226 days | 25% |
| Corinne | 8/10 | 1287 days | 21% |
| ellie | 10/10 | 1287 days | 22% |
| Brendan | 10/10 | 1317 days | 20% |
| Steve | 10/10 | 1348 days | 18% |
| Milly | 10/10 | 1376 days | 16% |
| Sarah Woolley | 10/10 | 1376 days | 16% |
| Imme | 10/10 | 1407 days | 15% |
| Christian Wood | 10/10 | 1407 days | 15% |
| Kevin McCall | 10/10 | 1438 days | 14% |
| Ralph | 10/10 | 1803 days | 5% |
| Bex & Carl | 10/10 | 1803 days | 5% |
| Gem | 10/10 | 1833 days | 5% |
| Andrew | 10/10 | 2017 days | 5% |
| Kristine V | 10/10 | 2047 days | 5% |
| Barbora | 10/10 | 2106 days | 4% |
| Cloe | 10/10 | 2290 days | 4% |
| Kay | 8/10 | 2351 days | 4% |
| Isabella S | 10/10 | 2382 days | 4% |
| Elin Pranter | 10/10 | 2412 days | 4% |
| Zuzana and family | 10/10 | 2443 days | 4% |
| Just a guy | 10/10 | 2443 days | 4% |
| Liz Wade | 8/10 | 2472 days | 4% |
| Tom S | 10/10 | 2503 days | 4% |
| Erica | 8/10 | 2503 days | 4% |
| Dieter Giesen | 10/10 | 2503 days | 4% |
| Robert | 10/10 | 2534 days | 4% |
| Chris | 10/10 | 2534 days | 4% |
| Callum Mann | 10/10 | 2595 days | 3% |
| Martin Hansen | 10/10 | 2595 days | 3% |
| angelika19 | 10/10 | 2595 days | 3% |
| Anonymous | 10/10 | 2656 days | 3% |
| Anonymous | 10/10 | 2687 days | 3% |
| Nia | 9/10 | 2778 days | 3% |
| Maeike | 9/10 | 2809 days | 3% |
| Maika Laura | 10/10 | 2809 days | 3% |
| Axel & Sabine | 10/10 | 2809 days | 3% |
| Michael | 10/10 | 2837 days | 3% |
| Simone Maccagnan | 10/10 | 2868 days | 3% |
| Beate | 9/10 | 2868 days | 3% |
| Jonas and Lottie | 10/10 | 2899 days | 3% |
| Anita | 9/10 | 2899 days | 3% |
| Lance | 10/10 | 2929 days | 3% |
| Julia Thompson | 10/10 | 2929 days | 3% |
| Brett See | 10/10 | 2960 days | 3% |
| Grizzly Girl | 9/10 | 2960 days | 3% |
| kael Matthews | 9/10 | 2960 days | 3% |
| Kimberly | 10/10 | 2990 days | 3% |
| Jenna webber | 9/10 | 2990 days | 3% |
| Karina | 10/10 | 3174 days | 2% |
| Alde | 10/10 | 3174 days | 2% |
| The Weathersons | 9/10 | 3187 days | 2% |
| Tina Elsdon | 10/10 | 3233 days | 2% |
| Joanna du Toit | 9/10 | 3264 days | 2% |
| Nel Warnaar | 10/10 | 3269 days | 2% |
| Nigel Chapman | 10/10 | 3293 days | 2% |
| Craig Cini | 10/10 | 3358 days | 2% |
| Daniel Unkel | 10/10 | 3407 days | 2% |
| Eric Adelman | 10/10 | 3454 days | 2% |
| Jo Clarke | 8/10 | 3495 days | 2% |
| Jason Morehouse | 10/10 | 3539 days | 2% |
| Alan Brown | 5/10 | 3567 days | 1% |
| Matthias Wohlgemuth | 7/10 | 3581 days | 1% |
| Leilani Lemusu-Read | 10/10 | 3598 days | 2% |
| Kathrin Weigl | 10/10 | 3615 days | 1% |
| Yachar Tajamady | 10/10 | 3656 days | 1% |
| Tina Brill | 10/10 | 3690 days | 1% |
| Robert Ciarrocchi | 10/10 | 3757 days | 1% |
| Courtney | 10/10 | 3782 days | 1% |
| Cullen Wiginton | 10/10 | 3824 days | 1% |
| Alan Honey | 9/10 | 3854 days | 1% |
| Shaun Burns | 10/10 | 3862 days | 1% |
| Etienne Boeziek | 10/10 | 3866 days | 1% |
| Julia Clark | 9/10 | 3890 days | 1% |
| Sandra Kruse | 10/10 | 3892 days | 1% |
| Victoria Lee | 10/10 | 3972 days | 1% |
| Max Brunner | 10/10 | 3987 days | 1% |
| Hanna from Germany | 10/10 | 3999 days | 1% |
| Sarah Gurney | 10/10 | 4024 days | 1% |
| Ron Web | 10/10 | 4025 days | 1% |
| Claudius How | 10/10 | 4025 days | 1% |
| Jayne Lewis | 10/10 | 4025 days | 1% |
| Jade Duncan | 10/10 | 4043 days | 1% |
| Steve Warren | 10/10 | 4054 days | 1% |
| Megan | 10/10 | 4086 days | 1% |
| Nicolas Justin | 10/10 | 4260 days | 0% |
| Julia | 10/10 | 4270 days | 0% |
| John Wray | 10/10 | 4298 days | 0% |
| Constantin D | 10/10 | 4310 days | 0% |
| Jonathan Arndt | 10/10 | 4311 days | 0% |
| Virpi Andersson | 10/10 | 4329 days | 0% |
| Dieter Schmees | 9/10 | 4341 days | 0% |
| Manuela | 10/10 | 4356 days | 0% |
| Dieter & Lydia Schmees | 9/10 | 4360 days | 0% |
| Bert Snel | 10/10 | 4360 days | 0% |
| oren schnabel | 10/10 | 4360 days | 0% |
| SUE COLEMAN | 9/10 | 4360 days | 0% |
| Astrid Egesten | 9/10 | 4367 days | 0% |
| Gianpiero Rodari | 9/10 | 4390 days | 1% |
| sahni | 9/10 | 4574 days | 1% |
| Jan Legein | 10/10 | 4612 days | 1% |
| Josefin Lind | 9/10 | 4614 days | 1% |
| Herman Holmgist | 9/10 | 4614 days | 1% |
| Leeann Newton | 9/10 | 4661 days | 1% |
| Andrew Young | 10/10 | 4663 days | 1% |
| GN100 | 9/10 | 4663 days | 1% |
| Michael Turek | 10/10 | 4694 days | 1% |
| Linda Morey | 10/10 | 4694 days | 1% |
| Eric and Nienke | 8/10 | 4725 days | 1% |
| Julian Kemp | 10/10 | 4755 days | 1% |
| Steve Warren | 10/10 | 4786 days | 1% |
| PaulMacca | 10/10 | 4878 days | 1% |
| AoP | 10/10 | 5000 days | 1% |
| Penny Compton | 10/10 | 5000 days | 1% |
| Julian Roots | 8/10 | 5000 days | 1% |
| Helen and Ogi | 10/10 | 5013 days | 1% |
| Lis Bon | 10/10 | 5028 days | 1% |
| Pahlfamily | 10/10 | 5059 days | 1% |
| Joroen Borkert | 9/10 | 5077 days | 1% |
| Johannes OBerlin | 10/10 | 5362 days | 1% |
| Shavill | 10/10 | 5365 days | 1% |
| Michael Stoll | 10/10 | 5375 days | 1% |
| E Smudde | 8/10 | 5378 days | 1% |
| RhysWendy | 10/10 | 5425 days | 1% |
| Ken Jones | 9/10 | 5706 days | 1% |
| Steve Waterhouse | 8/10 | 5716 days | 1% |
| Jan Visser | 8/10 | 5731 days | 1% |
| Victoria Purver | 10/10 | 5734 days | 1% |
| Andrew Koster | 9/10 | 5744 days | 1% |
| Emma Edis-Bates | 9/10 | 5747 days | 1% |
| rhubarbsky | 10/10 | 5821 days | 1% |
| krisevelyn | 9/10 | 6035 days | 1% |
| Caitriona Doyle | 10/10 | 6118 days | 1% |
| Hanz | 10/10 | 6120 days | 1% |
| Linley Faulkner | 10/10 | 6124 days | 1% |
| EA Anders | 10/10 | 6141 days | 1% |
| Family van Hessem | 8/10 | 6144 days | 1% |
| Anna | 10/10 | 6194 days | 1% |
| Jessica Clarisse | 10/10 | 6198 days | 1% |
| Christine Suess | 10/10 | 6198 days | 1% |
| LindaV | 8/10 | 6464 days | 1% |
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Smiths Farm Holiday Park experience has plenty of reviews and does not meet the criteria for any adjustment.
-0.24% Adjustment
There may be an adjustment if this experience hasn't received any reviews within the last 47 days. However the Smiths Farm Holiday Park experience does not meet the criteria for any adjustment.
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Smiths Farm Holiday Park experience has been adjusted for 12 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 9 | -0.18% |
| 10 | -0.20% |
| 11 | -0.22% |
| 12 | -0.24% |
| 13 | -0.26% |
| 14 | -0.28% |
| 15 | -0.30% |
| … | … |
0.20% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
98%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.