Hi, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.

The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!

We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?

Below you'll find details around some of the important factors that went into calculating the ranking score for Smiths Farm Holiday Park.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.

Cymen Crick's avatar

Cymen Crick

Rankers Owner

Smiths Farm Holiday Park

Valid Reviews

164 Valid Reviews

The Smiths Farm Holiday Park experience has a total of 166 reviews. There are 164 valid reviews that are included when calculating the ranking score and 2 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.

Below is the distribution of ratings for the 164 valid reviews:

Rating Count Percentage
10/10 121
74%
9/10 28
17%
8/10 13
8%
7/10 1
1%
6/10 0
0%
5/10 1
1%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 0
0%

96.22% Average

The raw data average (mean) for all the Smiths Farm Holiday Park valid reviews is 96.22% and is based on 164 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.

Face-to-Face Reviews

29 Face-to-Face Reviews

The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.

More about face-to-face reviews

Within the 164 valid reviews, the experience has 29 face-to-face reviews collected during interviews by our team.

Below is the distribution of ratings for the 29 face-to-face reviews:

Rating Count Percentage
10/10 13
45%
9/10 11
38%
8/10 5
17%
7/10 0
0%
6/10 0
0%
5/10 0
0%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 0
0%

92.76% Average

The raw data average (mean) for all the Smiths Farm Holiday Park face-to-face reviews is 92.76% and is based on 29 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.

Weighted Average

97.80%

Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.

Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.

Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.

Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.

Reviewer Rating Age Relative Weight
Anya 10/10 38 days 100%
Mlk S 10/10 221 days 97%
Philine Töpper 10/10 252 days 96%
Rudi van Altena 10/10 280 days 96%
Jan 10/10 280 days 96%
james creed 10/10 311 days 95%
Martin 9/10 311 days 94%
Scott Asplin 10/10 556 days 82%
Viktoria 10/10 556 days 82%
Steve 9/10 645 days 76%
EI 10/10 737 days 69%
Andi 10/10 737 days 69%
Hannah 8/10 737 days 68%
Joe 10/10 768 days 66%
Aragorn 10/10 921 days 52%
Thomas 10/10 1011 days 43%
Pierre and Martine 10/10 1011 days 43%
Mike Howe 10/10 1011 days 43%
Sebastian 10/10 1042 days 40%
Thomas & Annette 10/10 1073 days 37%
Anna 10/10 1134 days 32%
Zoe M 10/10 1134 days 32%
Thomas Engelhardt 10/10 1164 days 30%
RM 10/10 1226 days 25%
Corinne 8/10 1287 days 21%
ellie 10/10 1287 days 22%
Brendan 10/10 1317 days 20%
Steve 10/10 1348 days 18%
Milly 10/10 1376 days 16%
Sarah Woolley 10/10 1376 days 16%
Imme 10/10 1407 days 15%
Christian Wood 10/10 1407 days 15%
Kevin McCall 10/10 1438 days 14%
Ralph 10/10 1803 days 5%
Bex & Carl 10/10 1803 days 5%
Gem 10/10 1833 days 5%
Andrew 10/10 2017 days 5%
Kristine V 10/10 2047 days 5%
Barbora 10/10 2106 days 4%
Cloe 10/10 2290 days 4%
Kay 8/10 2351 days 4%
Isabella S 10/10 2382 days 4%
Elin Pranter 10/10 2412 days 4%
Zuzana and family 10/10 2443 days 4%
Just a guy 10/10 2443 days 4%
Liz Wade 8/10 2472 days 4%
Tom S 10/10 2503 days 4%
Erica 8/10 2503 days 4%
Dieter Giesen 10/10 2503 days 4%
Robert 10/10 2534 days 4%
Chris 10/10 2534 days 4%
Callum Mann 10/10 2595 days 3%
Martin Hansen 10/10 2595 days 3%
angelika19 10/10 2595 days 3%
Anonymous 10/10 2656 days 3%
Anonymous 10/10 2687 days 3%
Nia 9/10 2778 days 3%
Maeike 9/10 2809 days 3%
Maika Laura 10/10 2809 days 3%
Axel & Sabine 10/10 2809 days 3%
Michael 10/10 2837 days 3%
Simone Maccagnan 10/10 2868 days 3%
Beate 9/10 2868 days 3%
Jonas and Lottie 10/10 2899 days 3%
Anita 9/10 2899 days 3%
Lance 10/10 2929 days 3%
Julia Thompson 10/10 2929 days 3%
Brett See 10/10 2960 days 3%
Grizzly Girl 9/10 2960 days 3%
kael Matthews 9/10 2960 days 3%
Kimberly 10/10 2990 days 3%
Jenna webber 9/10 2990 days 3%
Karina 10/10 3174 days 2%
Alde 10/10 3174 days 2%
The Weathersons 9/10 3187 days 2%
Tina Elsdon 10/10 3233 days 2%
Joanna du Toit 9/10 3264 days 2%
Nel Warnaar 10/10 3269 days 2%
Nigel Chapman 10/10 3293 days 2%
Craig Cini 10/10 3358 days 2%
Daniel Unkel 10/10 3407 days 2%
Eric Adelman 10/10 3454 days 2%
Jo Clarke 8/10 3495 days 2%
Jason Morehouse 10/10 3539 days 2%
Alan Brown 5/10 3567 days 1%
Matthias Wohlgemuth 7/10 3581 days 1%
Leilani Lemusu-Read 10/10 3598 days 2%
Kathrin Weigl 10/10 3615 days 1%
Yachar Tajamady 10/10 3656 days 1%
Tina Brill 10/10 3690 days 1%
Robert Ciarrocchi 10/10 3757 days 1%
Courtney 10/10 3782 days 1%
Cullen Wiginton 10/10 3824 days 1%
Alan Honey 9/10 3854 days 1%
Shaun Burns 10/10 3862 days 1%
Etienne Boeziek 10/10 3866 days 1%
Julia Clark 9/10 3890 days 1%
Sandra Kruse 10/10 3892 days 1%
Victoria Lee 10/10 3972 days 1%
Max Brunner 10/10 3987 days 1%
Hanna from Germany 10/10 3999 days 1%
Sarah Gurney 10/10 4024 days 1%
Ron Web 10/10 4025 days 1%
Claudius How 10/10 4025 days 1%
Jayne Lewis 10/10 4025 days 1%
Jade Duncan 10/10 4043 days 1%
Steve Warren 10/10 4054 days 1%
Megan 10/10 4086 days 1%
Nicolas Justin 10/10 4260 days 0%
Julia 10/10 4270 days 0%
John Wray 10/10 4298 days 0%
Constantin D 10/10 4310 days 0%
Jonathan Arndt 10/10 4311 days 0%
Virpi Andersson 10/10 4329 days 0%
Dieter Schmees 9/10 4341 days 0%
Manuela 10/10 4356 days 0%
Dieter & Lydia Schmees 9/10 4360 days 0%
Bert Snel 10/10 4360 days 0%
oren schnabel 10/10 4360 days 0%
SUE COLEMAN 9/10 4360 days 0%
Astrid Egesten 9/10 4367 days 0%
Gianpiero Rodari 9/10 4390 days 1%
sahni 9/10 4574 days 1%
Jan Legein 10/10 4612 days 1%
Josefin Lind 9/10 4614 days 1%
Herman Holmgist 9/10 4614 days 1%
Leeann Newton 9/10 4661 days 1%
Andrew Young 10/10 4663 days 1%
GN100 9/10 4663 days 1%
Michael Turek 10/10 4694 days 1%
Linda Morey 10/10 4694 days 1%
Eric and Nienke 8/10 4725 days 1%
Julian Kemp 10/10 4755 days 1%
Steve Warren 10/10 4786 days 1%
PaulMacca 10/10 4878 days 1%
AoP 10/10 5000 days 1%
Penny Compton 10/10 5000 days 1%
Julian Roots 8/10 5000 days 1%
Helen and Ogi 10/10 5013 days 1%
Lis Bon 10/10 5028 days 1%
Pahlfamily 10/10 5059 days 1%
Joroen Borkert 9/10 5077 days 1%
Johannes OBerlin 10/10 5362 days 1%
Shavill 10/10 5365 days 1%
Michael Stoll 10/10 5375 days 1%
E Smudde 8/10 5378 days 1%
RhysWendy 10/10 5425 days 1%
Ken Jones 9/10 5706 days 1%
Steve Waterhouse 8/10 5716 days 1%
Jan Visser 8/10 5731 days 1%
Victoria Purver 10/10 5734 days 1%
Andrew Koster 9/10 5744 days 1%
Emma Edis-Bates 9/10 5747 days 1%
rhubarbsky 10/10 5821 days 1%
krisevelyn 9/10 6035 days 1%
Caitriona Doyle 10/10 6118 days 1%
Hanz 10/10 6120 days 1%
Linley Faulkner 10/10 6124 days 1%
EA Anders 10/10 6141 days 1%
Family van Hessem 8/10 6144 days 1%
Anna 10/10 6194 days 1%
Jessica Clarisse 10/10 6198 days 1%
Christine Suess 10/10 6198 days 1%
LindaV 8/10 6464 days 1%

Adjustments

Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.

Sample Size Adjustment

No Adjustment

A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Smiths Farm Holiday Park experience has plenty of reviews and does not meet the criteria for any adjustment.

Recent Reviews Adjustment

-0.24% Adjustment

There may be an adjustment if this experience hasn't received any reviews within the last 47 days. However the Smiths Farm Holiday Park experience does not meet the criteria for any adjustment.

In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.

The Smiths Farm Holiday Park experience has been adjusted for 12 days. Adjustments are according to the following table.

Days Adjustment
… …
9 -0.18%
10 -0.20%
11 -0.22%
12 -0.24%
13 -0.26%
14 -0.28%
15 -0.30%
… …

Balancing Adjustment

0.20% Adjustment

Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.

You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.

We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.

Final Ranking Score

98%

The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.