Hey, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.

The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!

We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?

Below you'll find details around some of the important factors that went into calculating the ranking score for Smiths Farm Holiday Park.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.

Cymen Crick's avatar

Cymen Crick

Rankers Owner

Smiths Farm Holiday Park

Valid Reviews

163 Valid Reviews

The Smiths Farm Holiday Park experience has a total of 165 reviews. There are 163 valid reviews that are included when calculating the ranking score and 2 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.

Below is the distribution of ratings for the 163 valid reviews:

Rating Count Percentage
10/10 120
74%
9/10 28
17%
8/10 13
8%
7/10 1
1%
6/10 0
0%
5/10 1
1%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 0
0%

96.20% Average

The raw data average (mean) for all the Smiths Farm Holiday Park valid reviews is 96.20% and is based on 163 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.

Face-to-Face Reviews

29 Face-to-Face Reviews

The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.

More about face-to-face reviews

Within the 163 valid reviews, the experience has 29 face-to-face reviews collected during interviews by our team.

Below is the distribution of ratings for the 29 face-to-face reviews:

Rating Count Percentage
10/10 13
45%
9/10 11
38%
8/10 5
17%
7/10 0
0%
6/10 0
0%
5/10 0
0%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 0
0%

92.76% Average

The raw data average (mean) for all the Smiths Farm Holiday Park face-to-face reviews is 92.76% and is based on 29 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.

Weighted Average

97.71%

Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.

Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.

Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.

Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.

Reviewer Rating Age Relative Weight
Mlk S 10/10 145 days 100%
Philine Töpper 10/10 176 days 99%
Rudi van Altena 10/10 204 days 99%
Jan 10/10 204 days 99%
james creed 10/10 235 days 98%
Martin 9/10 235 days 97%
Scott Asplin 10/10 480 days 88%
Viktoria 10/10 480 days 88%
Steve 9/10 569 days 82%
EI 10/10 661 days 76%
Andi 10/10 661 days 76%
Hannah 8/10 661 days 74%
Joe 10/10 692 days 74%
Aragorn 10/10 845 days 60%
Thomas 10/10 935 days 51%
Pierre and Martine 10/10 935 days 51%
Mike Howe 10/10 935 days 51%
Sebastian 10/10 966 days 48%
Thomas & Annette 10/10 997 days 45%
Anna 10/10 1058 days 39%
Zoe M 10/10 1058 days 39%
Thomas Engelhardt 10/10 1088 days 36%
RM 10/10 1150 days 31%
Corinne 8/10 1211 days 26%
ellie 10/10 1211 days 27%
Brendan 10/10 1241 days 25%
Steve 10/10 1272 days 23%
Milly 10/10 1300 days 21%
Sarah Woolley 10/10 1300 days 21%
Imme 10/10 1331 days 19%
Christian Wood 10/10 1331 days 19%
Kevin McCall 10/10 1362 days 17%
Ralph 10/10 1727 days 5%
Bex & Carl 10/10 1727 days 5%
Gem 10/10 1757 days 5%
Andrew 10/10 1941 days 5%
Kristine V 10/10 1971 days 5%
Barbora 10/10 2030 days 5%
Cloe 10/10 2214 days 4%
Kay 8/10 2275 days 4%
Isabella S 10/10 2306 days 4%
Elin Pranter 10/10 2336 days 4%
Zuzana and family 10/10 2367 days 4%
Just a guy 10/10 2367 days 4%
Liz Wade 8/10 2396 days 4%
Tom S 10/10 2427 days 4%
Erica 8/10 2427 days 4%
Dieter Giesen 10/10 2427 days 4%
Robert 10/10 2458 days 4%
Chris 10/10 2458 days 4%
Callum Mann 10/10 2519 days 4%
Martin Hansen 10/10 2519 days 4%
angelika19 10/10 2519 days 4%
Anonymous 10/10 2580 days 3%
Anonymous 10/10 2611 days 3%
Nia 9/10 2702 days 3%
Maeike 9/10 2733 days 3%
Maika Laura 10/10 2733 days 3%
Axel & Sabine 10/10 2733 days 3%
Michael 10/10 2761 days 3%
Simone Maccagnan 10/10 2792 days 3%
Beate 9/10 2792 days 3%
Jonas and Lottie 10/10 2823 days 3%
Anita 9/10 2823 days 3%
Lance 10/10 2853 days 3%
Julia Thompson 10/10 2853 days 3%
Brett See 10/10 2884 days 3%
Grizzly Girl 9/10 2884 days 3%
kael Matthews 9/10 2884 days 3%
Kimberly 10/10 2914 days 3%
Jenna webber 9/10 2914 days 3%
Karina 10/10 3098 days 2%
Alde 10/10 3098 days 2%
The Weathersons 9/10 3111 days 2%
Tina Elsdon 10/10 3157 days 2%
Joanna du Toit 9/10 3188 days 2%
Nel Warnaar 10/10 3193 days 2%
Nigel Chapman 10/10 3217 days 2%
Craig Cini 10/10 3282 days 2%
Daniel Unkel 10/10 3331 days 2%
Eric Adelman 10/10 3378 days 2%
Jo Clarke 8/10 3419 days 2%
Jason Morehouse 10/10 3463 days 2%
Alan Brown 5/10 3491 days 1%
Matthias Wohlgemuth 7/10 3505 days 1%
Leilani Lemusu-Read 10/10 3522 days 2%
Kathrin Weigl 10/10 3539 days 2%
Yachar Tajamady 10/10 3580 days 1%
Tina Brill 10/10 3614 days 1%
Robert Ciarrocchi 10/10 3681 days 1%
Courtney 10/10 3706 days 1%
Cullen Wiginton 10/10 3748 days 1%
Alan Honey 9/10 3778 days 1%
Shaun Burns 10/10 3786 days 1%
Etienne Boeziek 10/10 3790 days 1%
Julia Clark 9/10 3814 days 1%
Sandra Kruse 10/10 3816 days 1%
Victoria Lee 10/10 3896 days 1%
Max Brunner 10/10 3911 days 1%
Hanna from Germany 10/10 3923 days 1%
Sarah Gurney 10/10 3948 days 1%
Ron Web 10/10 3949 days 1%
Claudius How 10/10 3949 days 1%
Jayne Lewis 10/10 3949 days 1%
Jade Duncan 10/10 3967 days 1%
Steve Warren 10/10 3978 days 1%
Megan 10/10 4010 days 1%
Nicolas Justin 10/10 4184 days 0%
Julia 10/10 4194 days 0%
John Wray 10/10 4222 days 0%
Constantin D 10/10 4234 days 0%
Jonathan Arndt 10/10 4235 days 0%
Virpi Andersson 10/10 4253 days 0%
Dieter Schmees 9/10 4265 days 0%
Manuela 10/10 4280 days 0%
Dieter & Lydia Schmees 9/10 4284 days 0%
Bert Snel 10/10 4284 days 0%
oren schnabel 10/10 4284 days 0%
SUE COLEMAN 9/10 4284 days 0%
Astrid Egesten 9/10 4291 days 0%
Gianpiero Rodari 9/10 4314 days 0%
sahni 9/10 4498 days 1%
Jan Legein 10/10 4536 days 1%
Josefin Lind 9/10 4538 days 1%
Herman Holmgist 9/10 4538 days 1%
Leeann Newton 9/10 4585 days 1%
Andrew Young 10/10 4587 days 1%
GN100 9/10 4587 days 1%
Michael Turek 10/10 4618 days 1%
Linda Morey 10/10 4618 days 1%
Eric and Nienke 8/10 4649 days 1%
Julian Kemp 10/10 4679 days 1%
Steve Warren 10/10 4710 days 1%
PaulMacca 10/10 4802 days 1%
AoP 10/10 4924 days 1%
Penny Compton 10/10 4924 days 1%
Julian Roots 8/10 4924 days 1%
Helen and Ogi 10/10 4937 days 1%
Lis Bon 10/10 4952 days 1%
Pahlfamily 10/10 4983 days 1%
Joroen Borkert 9/10 5001 days 1%
Johannes OBerlin 10/10 5286 days 1%
Shavill 10/10 5289 days 1%
Michael Stoll 10/10 5299 days 1%
E Smudde 8/10 5302 days 1%
RhysWendy 10/10 5349 days 1%
Ken Jones 9/10 5630 days 1%
Steve Waterhouse 8/10 5640 days 1%
Jan Visser 8/10 5655 days 1%
Victoria Purver 10/10 5658 days 1%
Andrew Koster 9/10 5668 days 1%
Emma Edis-Bates 9/10 5671 days 1%
rhubarbsky 10/10 5745 days 1%
krisevelyn 9/10 5959 days 1%
Caitriona Doyle 10/10 6042 days 1%
Hanz 10/10 6044 days 1%
Linley Faulkner 10/10 6048 days 1%
EA Anders 10/10 6065 days 1%
Family van Hessem 8/10 6068 days 1%
Anna 10/10 6118 days 1%
Jessica Clarisse 10/10 6122 days 1%
Christine Suess 10/10 6122 days 1%
LindaV 8/10 6388 days 1%

Adjustments

Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.

Sample Size Adjustment

No Adjustment

A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Smiths Farm Holiday Park experience has plenty of reviews and does not meet the criteria for any adjustment.

Recent Reviews Adjustment

-1.75% Adjustment

There may be an adjustment if this experience hasn't received any reviews within the last 105 days. However the Smiths Farm Holiday Park experience does not meet the criteria for any adjustment.

In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.

The Smiths Farm Holiday Park experience has been adjusted for 143 days. Adjustments are according to the following table.

Days Adjustment
140 -1.72%
141 -1.73%
142 -1.74%
143 -1.75%
144 -1.77%
145 -1.78%
146 -1.79%

Balancing Adjustment

0.34% Adjustment

Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.

You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.

We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.

Final Ranking Score

96%

The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.