Ranking Score Explained

Kia ora, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.

The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!

We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?

Below you'll find details around some of the important factors that went into calculating the ranking score for Smiths Farm Holiday Park.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.

Cymen Crick's avatar

Cymen Crick

Rankers Owner

Smiths Farm Holiday Park

Valid Reviews

163 Valid Reviews

The Smiths Farm Holiday Park experience has a total of 165 reviews. There are 163 valid reviews that are included when calculating the ranking score and 2 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.

Below is the distribution of ratings for the 163 valid reviews:

Rating Count Percentage
10/10 120
74%
9/10 28
17%
8/10 13
8%
7/10 1
1%
6/10 0
0%
5/10 1
1%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 0
0%

96.20% Average

The raw data average (mean) for all the Smiths Farm Holiday Park valid reviews is 96.20% and is based on 163 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.

Face-to-Face Reviews

29 Face-to-Face Reviews

The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.

More about face-to-face reviews

Within the 163 valid reviews, the experience has 29 face-to-face reviews collected during interviews by our team.

Below is the distribution of ratings for the 29 face-to-face reviews:

Rating Count Percentage
10/10 13
45%
9/10 11
38%
8/10 5
17%
7/10 0
0%
6/10 0
0%
5/10 0
0%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 0
0%

92.76% Average

The raw data average (mean) for all the Smiths Farm Holiday Park face-to-face reviews is 92.76% and is based on 29 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.

Weighted Average

97.77%

Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.

Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.

Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.

Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.

Reviewer Rating Age Relative Weight
Mlk S 10/10 28 days 100%
Philine Töpper 10/10 59 days 100%
Rudi van Altena 10/10 87 days 100%
Jan 10/10 87 days 100%
james creed 10/10 118 days 99%
Martin 9/10 118 days 98%
Scott Asplin 10/10 363 days 92%
Viktoria 10/10 363 days 92%
Steve 9/10 452 days 87%
EI 10/10 544 days 83%
Andi 10/10 544 days 83%
Hannah 8/10 544 days 81%
Joe 10/10 575 days 81%
Aragorn 10/10 728 days 70%
Thomas 10/10 818 days 62%
Pierre and Martine 10/10 818 days 62%
Mike Howe 10/10 818 days 62%
Sebastian 10/10 849 days 59%
Thomas & Annette 10/10 880 days 56%
Anna 10/10 941 days 49%
Zoe M 10/10 941 days 49%
Thomas Engelhardt 10/10 971 days 46%
RM 10/10 1033 days 41%
Corinne 8/10 1094 days 35%
ellie 10/10 1094 days 35%
Brendan 10/10 1124 days 33%
Steve 10/10 1155 days 30%
Milly 10/10 1183 days 28%
Sarah Woolley 10/10 1183 days 28%
Imme 10/10 1214 days 26%
Christian Wood 10/10 1214 days 26%
Kevin McCall 10/10 1245 days 24%
Ralph 10/10 1610 days 7%
Bex & Carl 10/10 1610 days 7%
Gem 10/10 1640 days 7%
Andrew 10/10 1824 days 5%
Kristine V 10/10 1854 days 5%
Barbora 10/10 1913 days 4%
Cloe 10/10 2097 days 4%
Kay 8/10 2158 days 4%
Isabella S 10/10 2189 days 4%
Elin Pranter 10/10 2219 days 4%
Zuzana and family 10/10 2250 days 4%
Just a guy 10/10 2250 days 4%
Liz Wade 8/10 2279 days 4%
Tom S 10/10 2310 days 4%
Erica 8/10 2310 days 4%
Dieter Giesen 10/10 2310 days 4%
Robert 10/10 2341 days 4%
Chris 10/10 2341 days 4%
Callum Mann 10/10 2402 days 4%
Martin Hansen 10/10 2402 days 4%
angelika19 10/10 2402 days 4%
Anonymous 10/10 2463 days 3%
Anonymous 10/10 2494 days 3%
Nia 9/10 2585 days 3%
Maeike 9/10 2616 days 3%
Maika Laura 10/10 2616 days 3%
Axel & Sabine 10/10 2616 days 3%
Michael 10/10 2644 days 3%
Simone Maccagnan 10/10 2675 days 3%
Beate 9/10 2675 days 3%
Jonas and Lottie 10/10 2706 days 3%
Anita 9/10 2706 days 3%
Lance 10/10 2736 days 3%
Julia Thompson 10/10 2736 days 3%
Brett See 10/10 2767 days 3%
Grizzly Girl 9/10 2767 days 3%
kael Matthews 9/10 2767 days 3%
Kimberly 10/10 2797 days 3%
Jenna webber 9/10 2797 days 3%
Karina 10/10 2981 days 2%
Alde 10/10 2981 days 2%
The Weathersons 9/10 2994 days 2%
Tina Elsdon 10/10 3040 days 2%
Joanna du Toit 9/10 3071 days 2%
Nel Warnaar 10/10 3076 days 2%
Nigel Chapman 10/10 3100 days 2%
Craig Cini 10/10 3165 days 2%
Daniel Unkel 10/10 3214 days 2%
Eric Adelman 10/10 3261 days 2%
Jo Clarke 8/10 3302 days 2%
Jason Morehouse 10/10 3346 days 2%
Alan Brown 5/10 3374 days 1%
Matthias Wohlgemuth 7/10 3388 days 1%
Leilani Lemusu-Read 10/10 3405 days 2%
Kathrin Weigl 10/10 3422 days 2%
Yachar Tajamady 10/10 3463 days 1%
Tina Brill 10/10 3497 days 1%
Robert Ciarrocchi 10/10 3564 days 1%
Courtney 10/10 3589 days 1%
Cullen Wiginton 10/10 3631 days 1%
Alan Honey 9/10 3661 days 1%
Shaun Burns 10/10 3669 days 1%
Etienne Boeziek 10/10 3673 days 1%
Julia Clark 9/10 3697 days 1%
Sandra Kruse 10/10 3699 days 1%
Victoria Lee 10/10 3779 days 1%
Max Brunner 10/10 3794 days 1%
Hanna from Germany 10/10 3806 days 1%
Sarah Gurney 10/10 3831 days 1%
Ron Web 10/10 3832 days 1%
Claudius How 10/10 3832 days 1%
Jayne Lewis 10/10 3832 days 1%
Jade Duncan 10/10 3850 days 1%
Steve Warren 10/10 3861 days 1%
Megan 10/10 3893 days 1%
Nicolas Justin 10/10 4067 days 0%
Julia 10/10 4077 days 0%
John Wray 10/10 4105 days 0%
Constantin D 10/10 4117 days 0%
Jonathan Arndt 10/10 4118 days 0%
Virpi Andersson 10/10 4136 days 0%
Dieter Schmees 9/10 4148 days 0%
Manuela 10/10 4163 days 0%
Dieter & Lydia Schmees 9/10 4167 days 0%
Bert Snel 10/10 4167 days 0%
oren schnabel 10/10 4167 days 0%
SUE COLEMAN 9/10 4167 days 0%
Astrid Egesten 9/10 4174 days 0%
Gianpiero Rodari 9/10 4197 days 0%
sahni 9/10 4381 days 1%
Jan Legein 10/10 4419 days 0%
Josefin Lind 9/10 4421 days 0%
Herman Holmgist 9/10 4421 days 0%
Leeann Newton 9/10 4468 days 0%
Andrew Young 10/10 4470 days 1%
GN100 9/10 4470 days 1%
Michael Turek 10/10 4501 days 1%
Linda Morey 10/10 4501 days 1%
Eric and Nienke 8/10 4532 days 1%
Julian Kemp 10/10 4562 days 1%
Steve Warren 10/10 4593 days 1%
PaulMacca 10/10 4685 days 1%
AoP 10/10 4807 days 1%
Penny Compton 10/10 4807 days 1%
Julian Roots 8/10 4807 days 1%
Helen and Ogi 10/10 4820 days 0%
Lis Bon 10/10 4835 days 1%
Pahlfamily 10/10 4866 days 1%
Joroen Borkert 9/10 4884 days 0%
Johannes OBerlin 10/10 5169 days 0%
Shavill 10/10 5172 days 1%
Michael Stoll 10/10 5182 days 0%
E Smudde 8/10 5185 days 0%
RhysWendy 10/10 5232 days 1%
Ken Jones 9/10 5513 days 0%
Steve Waterhouse 8/10 5523 days 0%
Jan Visser 8/10 5538 days 0%
Victoria Purver 10/10 5541 days 0%
Andrew Koster 9/10 5551 days 0%
Emma Edis-Bates 9/10 5554 days 0%
rhubarbsky 10/10 5628 days 1%
krisevelyn 9/10 5842 days 0%
Caitriona Doyle 10/10 5925 days 0%
Hanz 10/10 5927 days 0%
Linley Faulkner 10/10 5931 days 1%
EA Anders 10/10 5948 days 0%
Family van Hessem 8/10 5951 days 0%
Anna 10/10 6001 days 0%
Jessica Clarisse 10/10 6005 days 0%
Christine Suess 10/10 6005 days 0%
LindaV 8/10 6271 days 0%

Adjustments

Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.

Sample Size Adjustment

No Adjustment

A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Smiths Farm Holiday Park experience has plenty of reviews and does not meet the criteria for any adjustment.

Recent Reviews Adjustment

-0.41% Adjustment

There may be an adjustment if this experience hasn't received any reviews within the last 76 days. However the Smiths Farm Holiday Park experience does not meet the criteria for any adjustment.

In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.

The Smiths Farm Holiday Park experience has been adjusted for 26 days. Adjustments are according to the following table.

Days Adjustment
23 -0.36%
24 -0.38%
25 -0.39%
26 -0.41%
27 -0.43%
28 -0.44%
29 -0.46%

Balancing Adjustment

0.22% Adjustment

Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.

You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.

We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.

Final Ranking Score

98%

The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.