Hey, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.

The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!

We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?

Below you'll find details around some of the important factors that went into calculating the ranking score for Smiths Farm Holiday Park.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.

Cymen Crick's avatar

Cymen Crick

Rankers Owner

Smiths Farm Holiday Park

Valid Reviews

163 Valid Reviews

The Smiths Farm Holiday Park experience has a total of 165 reviews. There are 163 valid reviews that are included when calculating the ranking score and 2 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.

Below is the distribution of ratings for the 163 valid reviews:

Rating Count Percentage
10/10 120
74%
9/10 28
17%
8/10 13
8%
7/10 1
1%
6/10 0
0%
5/10 1
1%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 0
0%

96.20% Average

The raw data average (mean) for all the Smiths Farm Holiday Park valid reviews is 96.20% and is based on 163 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.

Face-to-Face Reviews

29 Face-to-Face Reviews

The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.

More about face-to-face reviews

Within the 163 valid reviews, the experience has 29 face-to-face reviews collected during interviews by our team.

Below is the distribution of ratings for the 29 face-to-face reviews:

Rating Count Percentage
10/10 13
45%
9/10 11
38%
8/10 5
17%
7/10 0
0%
6/10 0
0%
5/10 0
0%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 0
0%

92.76% Average

The raw data average (mean) for all the Smiths Farm Holiday Park face-to-face reviews is 92.76% and is based on 29 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.

Weighted Average

97.75%

Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.

Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.

Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.

Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.

Reviewer Rating Age Relative Weight
Mlk S 10/10 69 days 100%
Philine Töpper 10/10 100 days 100%
Rudi van Altena 10/10 128 days 99%
Jan 10/10 128 days 99%
james creed 10/10 159 days 99%
Martin 9/10 159 days 98%
Scott Asplin 10/10 404 days 91%
Viktoria 10/10 404 days 91%
Steve 9/10 493 days 85%
EI 10/10 585 days 81%
Andi 10/10 585 days 81%
Hannah 8/10 585 days 79%
Joe 10/10 616 days 79%
Aragorn 10/10 769 days 66%
Thomas 10/10 859 days 58%
Pierre and Martine 10/10 859 days 58%
Mike Howe 10/10 859 days 58%
Sebastian 10/10 890 days 55%
Thomas & Annette 10/10 921 days 52%
Anna 10/10 982 days 46%
Zoe M 10/10 982 days 46%
Thomas Engelhardt 10/10 1012 days 43%
RM 10/10 1074 days 37%
Corinne 8/10 1135 days 31%
ellie 10/10 1135 days 32%
Brendan 10/10 1165 days 30%
Steve 10/10 1196 days 27%
Milly 10/10 1224 days 25%
Sarah Woolley 10/10 1224 days 25%
Imme 10/10 1255 days 23%
Christian Wood 10/10 1255 days 23%
Kevin McCall 10/10 1286 days 21%
Ralph 10/10 1651 days 6%
Bex & Carl 10/10 1651 days 6%
Gem 10/10 1681 days 6%
Andrew 10/10 1865 days 5%
Kristine V 10/10 1895 days 5%
Barbora 10/10 1954 days 4%
Cloe 10/10 2138 days 4%
Kay 8/10 2199 days 4%
Isabella S 10/10 2230 days 4%
Elin Pranter 10/10 2260 days 4%
Zuzana and family 10/10 2291 days 4%
Just a guy 10/10 2291 days 4%
Liz Wade 8/10 2320 days 4%
Tom S 10/10 2351 days 4%
Erica 8/10 2351 days 4%
Dieter Giesen 10/10 2351 days 4%
Robert 10/10 2382 days 4%
Chris 10/10 2382 days 4%
Callum Mann 10/10 2443 days 4%
Martin Hansen 10/10 2443 days 4%
angelika19 10/10 2443 days 4%
Anonymous 10/10 2504 days 3%
Anonymous 10/10 2535 days 3%
Nia 9/10 2626 days 3%
Maeike 9/10 2657 days 3%
Maika Laura 10/10 2657 days 3%
Axel & Sabine 10/10 2657 days 3%
Michael 10/10 2685 days 3%
Simone Maccagnan 10/10 2716 days 3%
Beate 9/10 2716 days 3%
Jonas and Lottie 10/10 2747 days 3%
Anita 9/10 2747 days 3%
Lance 10/10 2777 days 3%
Julia Thompson 10/10 2777 days 3%
Brett See 10/10 2808 days 3%
Grizzly Girl 9/10 2808 days 3%
kael Matthews 9/10 2808 days 3%
Kimberly 10/10 2838 days 3%
Jenna webber 9/10 2838 days 3%
Karina 10/10 3022 days 2%
Alde 10/10 3022 days 2%
The Weathersons 9/10 3035 days 2%
Tina Elsdon 10/10 3081 days 2%
Joanna du Toit 9/10 3112 days 2%
Nel Warnaar 10/10 3117 days 2%
Nigel Chapman 10/10 3141 days 2%
Craig Cini 10/10 3206 days 2%
Daniel Unkel 10/10 3255 days 2%
Eric Adelman 10/10 3302 days 2%
Jo Clarke 8/10 3343 days 2%
Jason Morehouse 10/10 3387 days 2%
Alan Brown 5/10 3415 days 1%
Matthias Wohlgemuth 7/10 3429 days 1%
Leilani Lemusu-Read 10/10 3446 days 2%
Kathrin Weigl 10/10 3463 days 2%
Yachar Tajamady 10/10 3504 days 1%
Tina Brill 10/10 3538 days 1%
Robert Ciarrocchi 10/10 3605 days 1%
Courtney 10/10 3630 days 1%
Cullen Wiginton 10/10 3672 days 1%
Alan Honey 9/10 3702 days 1%
Shaun Burns 10/10 3710 days 1%
Etienne Boeziek 10/10 3714 days 1%
Julia Clark 9/10 3738 days 1%
Sandra Kruse 10/10 3740 days 1%
Victoria Lee 10/10 3820 days 1%
Max Brunner 10/10 3835 days 1%
Hanna from Germany 10/10 3847 days 1%
Sarah Gurney 10/10 3872 days 1%
Ron Web 10/10 3873 days 1%
Claudius How 10/10 3873 days 1%
Jayne Lewis 10/10 3873 days 1%
Jade Duncan 10/10 3891 days 1%
Steve Warren 10/10 3902 days 1%
Megan 10/10 3934 days 1%
Nicolas Justin 10/10 4108 days 0%
Julia 10/10 4118 days 0%
John Wray 10/10 4146 days 0%
Constantin D 10/10 4158 days 0%
Jonathan Arndt 10/10 4159 days 0%
Virpi Andersson 10/10 4177 days 0%
Dieter Schmees 9/10 4189 days 0%
Manuela 10/10 4204 days 0%
Dieter & Lydia Schmees 9/10 4208 days 0%
Bert Snel 10/10 4208 days 0%
oren schnabel 10/10 4208 days 0%
SUE COLEMAN 9/10 4208 days 0%
Astrid Egesten 9/10 4215 days 0%
Gianpiero Rodari 9/10 4238 days 0%
sahni 9/10 4422 days 1%
Jan Legein 10/10 4460 days 0%
Josefin Lind 9/10 4462 days 0%
Herman Holmgist 9/10 4462 days 0%
Leeann Newton 9/10 4509 days 0%
Andrew Young 10/10 4511 days 1%
GN100 9/10 4511 days 1%
Michael Turek 10/10 4542 days 1%
Linda Morey 10/10 4542 days 1%
Eric and Nienke 8/10 4573 days 1%
Julian Kemp 10/10 4603 days 1%
Steve Warren 10/10 4634 days 1%
PaulMacca 10/10 4726 days 1%
AoP 10/10 4848 days 1%
Penny Compton 10/10 4848 days 1%
Julian Roots 8/10 4848 days 1%
Helen and Ogi 10/10 4861 days 0%
Lis Bon 10/10 4876 days 1%
Pahlfamily 10/10 4907 days 1%
Joroen Borkert 9/10 4925 days 0%
Johannes OBerlin 10/10 5210 days 0%
Shavill 10/10 5213 days 1%
Michael Stoll 10/10 5223 days 0%
E Smudde 8/10 5226 days 0%
RhysWendy 10/10 5273 days 1%
Ken Jones 9/10 5554 days 0%
Steve Waterhouse 8/10 5564 days 0%
Jan Visser 8/10 5579 days 0%
Victoria Purver 10/10 5582 days 0%
Andrew Koster 9/10 5592 days 0%
Emma Edis-Bates 9/10 5595 days 0%
rhubarbsky 10/10 5669 days 1%
krisevelyn 9/10 5883 days 0%
Caitriona Doyle 10/10 5966 days 0%
Hanz 10/10 5968 days 0%
Linley Faulkner 10/10 5972 days 1%
EA Anders 10/10 5989 days 0%
Family van Hessem 8/10 5992 days 0%
Anna 10/10 6042 days 0%
Jessica Clarisse 10/10 6046 days 0%
Christine Suess 10/10 6046 days 0%
LindaV 8/10 6312 days 0%

Adjustments

Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.

Sample Size Adjustment

No Adjustment

A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Smiths Farm Holiday Park experience has plenty of reviews and does not meet the criteria for any adjustment.

Recent Reviews Adjustment

-0.77% Adjustment

There may be an adjustment if this experience hasn't received any reviews within the last 112 days. However the Smiths Farm Holiday Park experience does not meet the criteria for any adjustment.

In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.

The Smiths Farm Holiday Park experience has been adjusted for 67 days. Adjustments are according to the following table.

Days Adjustment
64 -0.74%
65 -0.75%
66 -0.76%
67 -0.77%
68 -0.79%
69 -0.80%
70 -0.81%

Balancing Adjustment

0.25% Adjustment

Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.

You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.

We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.

Final Ranking Score

97%

The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.