Ranking Score Explained

Hi, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.

The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!

We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?

Below you'll find details around some of the important factors that went into calculating the ranking score for Smiths Farm Holiday Park.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.

Cymen Crick's avatar

Cymen Crick

Rankers Owner

Smiths Farm Holiday Park

Valid Reviews

161 Valid Reviews

The Smiths Farm Holiday Park experience has a total of 163 reviews. There are 161 valid reviews that are included when calculating the ranking score and 2 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.

Below is the distribution of ratings for the 161 valid reviews:

Rating Count Percentage
10/10 118
73%
9/10 28
17%
8/10 13
8%
7/10 1
1%
6/10 0
0%
5/10 1
1%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 0
0%

96.15% Average

The raw data average (mean) for all the Smiths Farm Holiday Park valid reviews is 96.15% and is based on 161 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.

Face-to-Face Reviews

29 Face-to-Face Reviews

The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.

More about face-to-face reviews

Within the 161 valid reviews, the experience has 29 face-to-face reviews collected during interviews by our team.

Below is the distribution of ratings for the 29 face-to-face reviews:

Rating Count Percentage
10/10 13
45%
9/10 11
38%
8/10 5
17%
7/10 0
0%
6/10 0
0%
5/10 0
0%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 0
0%

92.76% Average

The raw data average (mean) for all the Smiths Farm Holiday Park face-to-face reviews is 92.76% and is based on 29 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.

Weighted Average

97.59%

Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.

Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.

Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.

Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.

Reviewer Rating Age Relative Weight
Rudi van Altena 10/10 39 days 100%
Jan 10/10 39 days 100%
james creed 10/10 70 days 100%
Martin 9/10 70 days 99%
Scott Asplin 10/10 315 days 94%
Viktoria 10/10 315 days 94%
Steve 9/10 404 days 90%
EI 10/10 496 days 86%
Andi 10/10 496 days 86%
Hannah 8/10 496 days 84%
Joe 10/10 527 days 84%
Aragorn 10/10 680 days 74%
Thomas 10/10 770 days 66%
Pierre and Martine 10/10 770 days 66%
Mike Howe 10/10 770 days 66%
Sebastian 10/10 801 days 63%
Thomas & Annette 10/10 832 days 61%
Anna 10/10 893 days 55%
Zoe M 10/10 893 days 55%
Thomas Engelhardt 10/10 923 days 51%
RM 10/10 985 days 45%
Corinne 8/10 1046 days 39%
ellie 10/10 1046 days 40%
Brendan 10/10 1076 days 37%
Steve 10/10 1107 days 34%
Milly 10/10 1135 days 32%
Sarah Woolley 10/10 1135 days 32%
Imme 10/10 1166 days 30%
Christian Wood 10/10 1166 days 30%
Kevin McCall 10/10 1197 days 28%
Ralph 10/10 1562 days 9%
Bex & Carl 10/10 1562 days 9%
Gem 10/10 1592 days 8%
Andrew 10/10 1776 days 5%
Kristine V 10/10 1806 days 5%
Barbora 10/10 1865 days 5%
Cloe 10/10 2049 days 5%
Kay 8/10 2110 days 4%
Isabella S 10/10 2141 days 4%
Elin Pranter 10/10 2171 days 4%
Zuzana and family 10/10 2202 days 4%
Just a guy 10/10 2202 days 4%
Liz Wade 8/10 2231 days 4%
Tom S 10/10 2262 days 4%
Erica 8/10 2262 days 4%
Dieter Giesen 10/10 2262 days 4%
Robert 10/10 2293 days 4%
Chris 10/10 2293 days 4%
Callum Mann 10/10 2354 days 4%
Martin Hansen 10/10 2354 days 4%
angelika19 10/10 2354 days 4%
Anonymous 10/10 2415 days 4%
Anonymous 10/10 2446 days 4%
Nia 9/10 2537 days 4%
Maeike 9/10 2568 days 4%
Maika Laura 10/10 2568 days 4%
Axel & Sabine 10/10 2568 days 4%
Michael 10/10 2596 days 3%
Simone Maccagnan 10/10 2627 days 3%
Beate 9/10 2627 days 3%
Jonas and Lottie 10/10 2658 days 3%
Anita 9/10 2658 days 3%
Lance 10/10 2688 days 3%
Julia Thompson 10/10 2688 days 3%
Brett See 10/10 2719 days 3%
Grizzly Girl 9/10 2719 days 3%
kael Matthews 9/10 2719 days 3%
Kimberly 10/10 2749 days 3%
Jenna webber 9/10 2749 days 3%
Karina 10/10 2933 days 3%
Alde 10/10 2933 days 3%
The Weathersons 9/10 2946 days 2%
Tina Elsdon 10/10 2992 days 3%
Joanna du Toit 9/10 3023 days 3%
Nel Warnaar 10/10 3028 days 3%
Nigel Chapman 10/10 3052 days 3%
Craig Cini 10/10 3117 days 2%
Daniel Unkel 10/10 3166 days 2%
Eric Adelman 10/10 3213 days 2%
Jo Clarke 8/10 3254 days 2%
Jason Morehouse 10/10 3298 days 2%
Alan Brown 5/10 3326 days 2%
Matthias Wohlgemuth 7/10 3340 days 2%
Leilani Lemusu-Read 10/10 3357 days 2%
Kathrin Weigl 10/10 3374 days 2%
Yachar Tajamady 10/10 3415 days 2%
Tina Brill 10/10 3449 days 2%
Robert Ciarrocchi 10/10 3516 days 2%
Courtney 10/10 3541 days 2%
Cullen Wiginton 10/10 3583 days 2%
Alan Honey 9/10 3613 days 1%
Shaun Burns 10/10 3621 days 1%
Etienne Boeziek 10/10 3625 days 1%
Julia Clark 9/10 3649 days 1%
Sandra Kruse 10/10 3651 days 1%
Victoria Lee 10/10 3731 days 1%
Max Brunner 10/10 3746 days 1%
Hanna from Germany 10/10 3758 days 1%
Sarah Gurney 10/10 3783 days 1%
Ron Web 10/10 3784 days 1%
Claudius How 10/10 3784 days 1%
Jayne Lewis 10/10 3784 days 1%
Jade Duncan 10/10 3802 days 1%
Steve Warren 10/10 3813 days 1%
Megan 10/10 3845 days 1%
Nicolas Justin 10/10 4019 days 0%
Julia 10/10 4029 days 1%
John Wray 10/10 4057 days 1%
Constantin D 10/10 4069 days 1%
Jonathan Arndt 10/10 4070 days 1%
Virpi Andersson 10/10 4088 days 1%
Dieter Schmees 9/10 4100 days 0%
Manuela 10/10 4115 days 0%
Dieter & Lydia Schmees 9/10 4119 days 0%
Bert Snel 10/10 4119 days 0%
oren schnabel 10/10 4119 days 0%
SUE COLEMAN 9/10 4119 days 0%
Astrid Egesten 9/10 4126 days 0%
Gianpiero Rodari 9/10 4149 days 0%
sahni 9/10 4333 days 0%
Jan Legein 10/10 4371 days 0%
Josefin Lind 9/10 4373 days 0%
Herman Holmgist 9/10 4373 days 0%
Leeann Newton 9/10 4420 days 1%
Andrew Young 10/10 4422 days 1%
GN100 9/10 4422 days 1%
Michael Turek 10/10 4453 days 1%
Linda Morey 10/10 4453 days 1%
Eric and Nienke 8/10 4484 days 1%
Julian Kemp 10/10 4514 days 1%
Steve Warren 10/10 4545 days 1%
PaulMacca 10/10 4637 days 1%
AoP 10/10 4759 days 1%
Penny Compton 10/10 4759 days 1%
Julian Roots 8/10 4759 days 1%
Helen and Ogi 10/10 4772 days 1%
Lis Bon 10/10 4787 days 1%
Pahlfamily 10/10 4818 days 1%
Joroen Borkert 9/10 4836 days 1%
Johannes OBerlin 10/10 5121 days 1%
Shavill 10/10 5124 days 1%
Michael Stoll 10/10 5134 days 1%
E Smudde 8/10 5137 days 1%
RhysWendy 10/10 5184 days 1%
Ken Jones 9/10 5465 days 1%
Steve Waterhouse 8/10 5475 days 1%
Jan Visser 8/10 5490 days 1%
Victoria Purver 10/10 5493 days 1%
Andrew Koster 9/10 5503 days 1%
Emma Edis-Bates 9/10 5506 days 1%
rhubarbsky 10/10 5580 days 1%
krisevelyn 9/10 5794 days 1%
Caitriona Doyle 10/10 5877 days 1%
Hanz 10/10 5879 days 1%
Linley Faulkner 10/10 5883 days 1%
EA Anders 10/10 5900 days 1%
Family van Hessem 8/10 5903 days 1%
Anna 10/10 5953 days 1%
Jessica Clarisse 10/10 5957 days 1%
Christine Suess 10/10 5957 days 1%
LindaV 8/10 6223 days 1%

Adjustments

Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.

Sample Size Adjustment

No Adjustment

A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Smiths Farm Holiday Park experience has plenty of reviews and does not meet the criteria for any adjustment.

Recent Reviews Adjustment

-0.26% Adjustment

There may be an adjustment if this experience hasn't received any reviews within the last 57 days. However the Smiths Farm Holiday Park experience does not meet the criteria for any adjustment.

In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.

The Smiths Farm Holiday Park experience has been adjusted for 13 days. Adjustments are according to the following table.

Days Adjustment
10 -0.20%
11 -0.22%
12 -0.24%
13 -0.26%
14 -0.28%
15 -0.30%
16 -0.32%

Balancing Adjustment

0.22% Adjustment

Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.

You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.

We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.

Final Ranking Score

98%

The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.