Ranking Score Explained

G'day, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.

The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!

We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?

Below you'll find details around some of the important factors that went into calculating the ranking score for Smiths Farm Holiday Park.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.

Cymen Crick's avatar

Cymen Crick

Rankers Owner

Smiths Farm Holiday Park

Valid Reviews

163 Valid Reviews

The Smiths Farm Holiday Park experience has a total of 165 reviews. There are 163 valid reviews that are included when calculating the ranking score and 2 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.

Below is the distribution of ratings for the 163 valid reviews:

Rating Count Percentage
10/10 120
74%
9/10 28
17%
8/10 13
8%
7/10 1
1%
6/10 0
0%
5/10 1
1%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 0
0%

96.20% Average

The raw data average (mean) for all the Smiths Farm Holiday Park valid reviews is 96.20% and is based on 163 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.

Face-to-Face Reviews

29 Face-to-Face Reviews

The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.

More about face-to-face reviews

Within the 163 valid reviews, the experience has 29 face-to-face reviews collected during interviews by our team.

Below is the distribution of ratings for the 29 face-to-face reviews:

Rating Count Percentage
10/10 13
45%
9/10 11
38%
8/10 5
17%
7/10 0
0%
6/10 0
0%
5/10 0
0%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 0
0%

92.76% Average

The raw data average (mean) for all the Smiths Farm Holiday Park face-to-face reviews is 92.76% and is based on 29 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.

Weighted Average

97.76%

Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.

Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.

Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.

Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.

Reviewer Rating Age Relative Weight
Mlk S 10/10 42 days 100%
Philine Töpper 10/10 73 days 100%
Rudi van Altena 10/10 101 days 100%
Jan 10/10 101 days 100%
james creed 10/10 132 days 99%
Martin 9/10 132 days 98%
Scott Asplin 10/10 377 days 92%
Viktoria 10/10 377 days 92%
Steve 9/10 466 days 87%
EI 10/10 558 days 82%
Andi 10/10 558 days 82%
Hannah 8/10 558 days 81%
Joe 10/10 589 days 80%
Aragorn 10/10 742 days 69%
Thomas 10/10 832 days 60%
Pierre and Martine 10/10 832 days 60%
Mike Howe 10/10 832 days 60%
Sebastian 10/10 863 days 57%
Thomas & Annette 10/10 894 days 54%
Anna 10/10 955 days 48%
Zoe M 10/10 955 days 48%
Thomas Engelhardt 10/10 985 days 45%
RM 10/10 1047 days 39%
Corinne 8/10 1108 days 33%
ellie 10/10 1108 days 34%
Brendan 10/10 1138 days 32%
Steve 10/10 1169 days 29%
Milly 10/10 1197 days 27%
Sarah Woolley 10/10 1197 days 27%
Imme 10/10 1228 days 25%
Christian Wood 10/10 1228 days 25%
Kevin McCall 10/10 1259 days 23%
Ralph 10/10 1624 days 7%
Bex & Carl 10/10 1624 days 7%
Gem 10/10 1654 days 6%
Andrew 10/10 1838 days 5%
Kristine V 10/10 1868 days 5%
Barbora 10/10 1927 days 4%
Cloe 10/10 2111 days 4%
Kay 8/10 2172 days 4%
Isabella S 10/10 2203 days 4%
Elin Pranter 10/10 2233 days 4%
Zuzana and family 10/10 2264 days 4%
Just a guy 10/10 2264 days 4%
Liz Wade 8/10 2293 days 4%
Tom S 10/10 2324 days 4%
Erica 8/10 2324 days 4%
Dieter Giesen 10/10 2324 days 4%
Robert 10/10 2355 days 4%
Chris 10/10 2355 days 4%
Callum Mann 10/10 2416 days 4%
Martin Hansen 10/10 2416 days 4%
angelika19 10/10 2416 days 4%
Anonymous 10/10 2477 days 3%
Anonymous 10/10 2508 days 3%
Nia 9/10 2599 days 3%
Maeike 9/10 2630 days 3%
Maika Laura 10/10 2630 days 3%
Axel & Sabine 10/10 2630 days 3%
Michael 10/10 2658 days 3%
Simone Maccagnan 10/10 2689 days 3%
Beate 9/10 2689 days 3%
Jonas and Lottie 10/10 2720 days 3%
Anita 9/10 2720 days 3%
Lance 10/10 2750 days 3%
Julia Thompson 10/10 2750 days 3%
Brett See 10/10 2781 days 3%
Grizzly Girl 9/10 2781 days 3%
kael Matthews 9/10 2781 days 3%
Kimberly 10/10 2811 days 3%
Jenna webber 9/10 2811 days 3%
Karina 10/10 2995 days 2%
Alde 10/10 2995 days 2%
The Weathersons 9/10 3008 days 2%
Tina Elsdon 10/10 3054 days 2%
Joanna du Toit 9/10 3085 days 2%
Nel Warnaar 10/10 3090 days 2%
Nigel Chapman 10/10 3114 days 2%
Craig Cini 10/10 3179 days 2%
Daniel Unkel 10/10 3228 days 2%
Eric Adelman 10/10 3275 days 2%
Jo Clarke 8/10 3316 days 2%
Jason Morehouse 10/10 3360 days 2%
Alan Brown 5/10 3388 days 1%
Matthias Wohlgemuth 7/10 3402 days 1%
Leilani Lemusu-Read 10/10 3419 days 2%
Kathrin Weigl 10/10 3436 days 2%
Yachar Tajamady 10/10 3477 days 1%
Tina Brill 10/10 3511 days 1%
Robert Ciarrocchi 10/10 3578 days 1%
Courtney 10/10 3603 days 1%
Cullen Wiginton 10/10 3645 days 1%
Alan Honey 9/10 3675 days 1%
Shaun Burns 10/10 3683 days 1%
Etienne Boeziek 10/10 3687 days 1%
Julia Clark 9/10 3711 days 1%
Sandra Kruse 10/10 3713 days 1%
Victoria Lee 10/10 3793 days 1%
Max Brunner 10/10 3808 days 1%
Hanna from Germany 10/10 3820 days 1%
Sarah Gurney 10/10 3845 days 1%
Ron Web 10/10 3846 days 1%
Claudius How 10/10 3846 days 1%
Jayne Lewis 10/10 3846 days 1%
Jade Duncan 10/10 3864 days 1%
Steve Warren 10/10 3875 days 1%
Megan 10/10 3907 days 1%
Nicolas Justin 10/10 4081 days 0%
Julia 10/10 4091 days 0%
John Wray 10/10 4119 days 0%
Constantin D 10/10 4131 days 0%
Jonathan Arndt 10/10 4132 days 0%
Virpi Andersson 10/10 4150 days 0%
Dieter Schmees 9/10 4162 days 0%
Manuela 10/10 4177 days 0%
Dieter & Lydia Schmees 9/10 4181 days 0%
Bert Snel 10/10 4181 days 0%
oren schnabel 10/10 4181 days 0%
SUE COLEMAN 9/10 4181 days 0%
Astrid Egesten 9/10 4188 days 0%
Gianpiero Rodari 9/10 4211 days 0%
sahni 9/10 4395 days 1%
Jan Legein 10/10 4433 days 0%
Josefin Lind 9/10 4435 days 0%
Herman Holmgist 9/10 4435 days 0%
Leeann Newton 9/10 4482 days 0%
Andrew Young 10/10 4484 days 1%
GN100 9/10 4484 days 1%
Michael Turek 10/10 4515 days 1%
Linda Morey 10/10 4515 days 1%
Eric and Nienke 8/10 4546 days 1%
Julian Kemp 10/10 4576 days 1%
Steve Warren 10/10 4607 days 1%
PaulMacca 10/10 4699 days 1%
AoP 10/10 4821 days 1%
Penny Compton 10/10 4821 days 1%
Julian Roots 8/10 4821 days 1%
Helen and Ogi 10/10 4834 days 0%
Lis Bon 10/10 4849 days 1%
Pahlfamily 10/10 4880 days 1%
Joroen Borkert 9/10 4898 days 0%
Johannes OBerlin 10/10 5183 days 0%
Shavill 10/10 5186 days 1%
Michael Stoll 10/10 5196 days 0%
E Smudde 8/10 5199 days 0%
RhysWendy 10/10 5246 days 1%
Ken Jones 9/10 5527 days 0%
Steve Waterhouse 8/10 5537 days 0%
Jan Visser 8/10 5552 days 0%
Victoria Purver 10/10 5555 days 0%
Andrew Koster 9/10 5565 days 0%
Emma Edis-Bates 9/10 5568 days 0%
rhubarbsky 10/10 5642 days 1%
krisevelyn 9/10 5856 days 0%
Caitriona Doyle 10/10 5939 days 0%
Hanz 10/10 5941 days 0%
Linley Faulkner 10/10 5945 days 1%
EA Anders 10/10 5962 days 0%
Family van Hessem 8/10 5965 days 0%
Anna 10/10 6015 days 0%
Jessica Clarisse 10/10 6019 days 0%
Christine Suess 10/10 6019 days 0%
LindaV 8/10 6285 days 0%

Adjustments

Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.

Sample Size Adjustment

No Adjustment

A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Smiths Farm Holiday Park experience has plenty of reviews and does not meet the criteria for any adjustment.

Recent Reviews Adjustment

-0.57% Adjustment

There may be an adjustment if this experience hasn't received any reviews within the last 89 days. However the Smiths Farm Holiday Park experience does not meet the criteria for any adjustment.

In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.

The Smiths Farm Holiday Park experience has been adjusted for 40 days. Adjustments are according to the following table.

Days Adjustment
37 -0.53%
38 -0.54%
39 -0.55%
40 -0.57%
41 -0.58%
42 -0.60%
43 -0.61%

Balancing Adjustment

0.23% Adjustment

Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.

You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.

We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.

Final Ranking Score

97%

The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.