Hey, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.

The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!

We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?

Below you'll find details around some of the important factors that went into calculating the ranking score for Smiths Farm Holiday Park.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.

Cymen Crick's avatar

Cymen Crick

Rankers Owner

Smiths Farm Holiday Park

Valid Reviews

163 Valid Reviews

The Smiths Farm Holiday Park experience has a total of 165 reviews. There are 163 valid reviews that are included when calculating the ranking score and 2 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.

Below is the distribution of ratings for the 163 valid reviews:

Rating Count Percentage
10/10 120
74%
9/10 28
17%
8/10 13
8%
7/10 1
1%
6/10 0
0%
5/10 1
1%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 0
0%

96.20% Average

The raw data average (mean) for all the Smiths Farm Holiday Park valid reviews is 96.20% and is based on 163 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.

Face-to-Face Reviews

29 Face-to-Face Reviews

The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.

More about face-to-face reviews

Within the 163 valid reviews, the experience has 29 face-to-face reviews collected during interviews by our team.

Below is the distribution of ratings for the 29 face-to-face reviews:

Rating Count Percentage
10/10 13
45%
9/10 11
38%
8/10 5
17%
7/10 0
0%
6/10 0
0%
5/10 0
0%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 0
0%

92.76% Average

The raw data average (mean) for all the Smiths Farm Holiday Park face-to-face reviews is 92.76% and is based on 29 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.

Weighted Average

97.73%

Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.

Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.

Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.

Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.

Reviewer Rating Age Relative Weight
Mlk S 10/10 100 days 100%
Philine Töpper 10/10 131 days 100%
Rudi van Altena 10/10 159 days 99%
Jan 10/10 159 days 99%
james creed 10/10 190 days 98%
Martin 9/10 190 days 98%
Scott Asplin 10/10 435 days 90%
Viktoria 10/10 435 days 90%
Steve 9/10 524 days 84%
EI 10/10 616 days 79%
Andi 10/10 616 days 79%
Hannah 8/10 616 days 77%
Joe 10/10 647 days 77%
Aragorn 10/10 800 days 64%
Thomas 10/10 890 days 55%
Pierre and Martine 10/10 890 days 55%
Mike Howe 10/10 890 days 55%
Sebastian 10/10 921 days 52%
Thomas & Annette 10/10 952 days 49%
Anna 10/10 1013 days 43%
Zoe M 10/10 1013 days 43%
Thomas Engelhardt 10/10 1043 days 40%
RM 10/10 1105 days 35%
Corinne 8/10 1166 days 29%
ellie 10/10 1166 days 30%
Brendan 10/10 1196 days 28%
Steve 10/10 1227 days 25%
Milly 10/10 1255 days 24%
Sarah Woolley 10/10 1255 days 24%
Imme 10/10 1286 days 22%
Christian Wood 10/10 1286 days 22%
Kevin McCall 10/10 1317 days 20%
Ralph 10/10 1682 days 6%
Bex & Carl 10/10 1682 days 6%
Gem 10/10 1712 days 6%
Andrew 10/10 1896 days 5%
Kristine V 10/10 1926 days 5%
Barbora 10/10 1985 days 5%
Cloe 10/10 2169 days 4%
Kay 8/10 2230 days 4%
Isabella S 10/10 2261 days 4%
Elin Pranter 10/10 2291 days 4%
Zuzana and family 10/10 2322 days 4%
Just a guy 10/10 2322 days 4%
Liz Wade 8/10 2351 days 4%
Tom S 10/10 2382 days 4%
Erica 8/10 2382 days 4%
Dieter Giesen 10/10 2382 days 4%
Robert 10/10 2413 days 4%
Chris 10/10 2413 days 4%
Callum Mann 10/10 2474 days 4%
Martin Hansen 10/10 2474 days 4%
angelika19 10/10 2474 days 4%
Anonymous 10/10 2535 days 3%
Anonymous 10/10 2566 days 3%
Nia 9/10 2657 days 3%
Maeike 9/10 2688 days 3%
Maika Laura 10/10 2688 days 3%
Axel & Sabine 10/10 2688 days 3%
Michael 10/10 2716 days 3%
Simone Maccagnan 10/10 2747 days 3%
Beate 9/10 2747 days 3%
Jonas and Lottie 10/10 2778 days 3%
Anita 9/10 2778 days 3%
Lance 10/10 2808 days 3%
Julia Thompson 10/10 2808 days 3%
Brett See 10/10 2839 days 3%
Grizzly Girl 9/10 2839 days 3%
kael Matthews 9/10 2839 days 3%
Kimberly 10/10 2869 days 3%
Jenna webber 9/10 2869 days 3%
Karina 10/10 3053 days 2%
Alde 10/10 3053 days 2%
The Weathersons 9/10 3066 days 2%
Tina Elsdon 10/10 3112 days 2%
Joanna du Toit 9/10 3143 days 2%
Nel Warnaar 10/10 3148 days 2%
Nigel Chapman 10/10 3172 days 2%
Craig Cini 10/10 3237 days 2%
Daniel Unkel 10/10 3286 days 2%
Eric Adelman 10/10 3333 days 2%
Jo Clarke 8/10 3374 days 2%
Jason Morehouse 10/10 3418 days 2%
Alan Brown 5/10 3446 days 1%
Matthias Wohlgemuth 7/10 3460 days 1%
Leilani Lemusu-Read 10/10 3477 days 2%
Kathrin Weigl 10/10 3494 days 2%
Yachar Tajamady 10/10 3535 days 1%
Tina Brill 10/10 3569 days 1%
Robert Ciarrocchi 10/10 3636 days 1%
Courtney 10/10 3661 days 1%
Cullen Wiginton 10/10 3703 days 1%
Alan Honey 9/10 3733 days 1%
Shaun Burns 10/10 3741 days 1%
Etienne Boeziek 10/10 3745 days 1%
Julia Clark 9/10 3769 days 1%
Sandra Kruse 10/10 3771 days 1%
Victoria Lee 10/10 3851 days 1%
Max Brunner 10/10 3866 days 1%
Hanna from Germany 10/10 3878 days 1%
Sarah Gurney 10/10 3903 days 1%
Ron Web 10/10 3904 days 1%
Claudius How 10/10 3904 days 1%
Jayne Lewis 10/10 3904 days 1%
Jade Duncan 10/10 3922 days 1%
Steve Warren 10/10 3933 days 1%
Megan 10/10 3965 days 1%
Nicolas Justin 10/10 4139 days 0%
Julia 10/10 4149 days 0%
John Wray 10/10 4177 days 0%
Constantin D 10/10 4189 days 0%
Jonathan Arndt 10/10 4190 days 0%
Virpi Andersson 10/10 4208 days 0%
Dieter Schmees 9/10 4220 days 0%
Manuela 10/10 4235 days 0%
Dieter & Lydia Schmees 9/10 4239 days 0%
Bert Snel 10/10 4239 days 0%
oren schnabel 10/10 4239 days 0%
SUE COLEMAN 9/10 4239 days 0%
Astrid Egesten 9/10 4246 days 0%
Gianpiero Rodari 9/10 4269 days 0%
sahni 9/10 4453 days 1%
Jan Legein 10/10 4491 days 0%
Josefin Lind 9/10 4493 days 0%
Herman Holmgist 9/10 4493 days 0%
Leeann Newton 9/10 4540 days 0%
Andrew Young 10/10 4542 days 1%
GN100 9/10 4542 days 1%
Michael Turek 10/10 4573 days 1%
Linda Morey 10/10 4573 days 1%
Eric and Nienke 8/10 4604 days 1%
Julian Kemp 10/10 4634 days 1%
Steve Warren 10/10 4665 days 1%
PaulMacca 10/10 4757 days 1%
AoP 10/10 4879 days 1%
Penny Compton 10/10 4879 days 1%
Julian Roots 8/10 4879 days 1%
Helen and Ogi 10/10 4892 days 0%
Lis Bon 10/10 4907 days 1%
Pahlfamily 10/10 4938 days 1%
Joroen Borkert 9/10 4956 days 0%
Johannes OBerlin 10/10 5241 days 0%
Shavill 10/10 5244 days 1%
Michael Stoll 10/10 5254 days 0%
E Smudde 8/10 5257 days 0%
RhysWendy 10/10 5304 days 1%
Ken Jones 9/10 5585 days 0%
Steve Waterhouse 8/10 5595 days 0%
Jan Visser 8/10 5610 days 0%
Victoria Purver 10/10 5613 days 0%
Andrew Koster 9/10 5623 days 0%
Emma Edis-Bates 9/10 5626 days 0%
rhubarbsky 10/10 5700 days 1%
krisevelyn 9/10 5914 days 0%
Caitriona Doyle 10/10 5997 days 0%
Hanz 10/10 5999 days 0%
Linley Faulkner 10/10 6003 days 1%
EA Anders 10/10 6020 days 0%
Family van Hessem 8/10 6023 days 0%
Anna 10/10 6073 days 0%
Jessica Clarisse 10/10 6077 days 0%
Christine Suess 10/10 6077 days 0%
LindaV 8/10 6343 days 0%

Adjustments

Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.

Sample Size Adjustment

No Adjustment

A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Smiths Farm Holiday Park experience has plenty of reviews and does not meet the criteria for any adjustment.

Recent Reviews Adjustment

-0.98% Adjustment

There may be an adjustment if this experience hasn't received any reviews within the last 125 days. However the Smiths Farm Holiday Park experience does not meet the criteria for any adjustment.

In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.

The Smiths Farm Holiday Park experience has been adjusted for 98 days. Adjustments are according to the following table.

Days Adjustment
95 -0.95%
96 -0.96%
97 -0.97%
98 -0.98%
99 -0.99%
100 -1.00%
101 -1.01%

Balancing Adjustment

0.27% Adjustment

Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.

You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.

We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.

Final Ranking Score

97%

The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.