Hi, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.

The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!

We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?

Below you'll find details around some of the important factors that went into calculating the ranking score for Smiths Farm Holiday Park.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.

Cymen Crick's avatar

Cymen Crick

Rankers Owner

Smiths Farm Holiday Park

Valid Reviews

163 Valid Reviews

The Smiths Farm Holiday Park experience has a total of 165 reviews. There are 163 valid reviews that are included when calculating the ranking score and 2 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.

Below is the distribution of ratings for the 163 valid reviews:

Rating Count Percentage
10/10 120
74%
9/10 28
17%
8/10 13
8%
7/10 1
1%
6/10 0
0%
5/10 1
1%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 0
0%

96.20% Average

The raw data average (mean) for all the Smiths Farm Holiday Park valid reviews is 96.20% and is based on 163 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.

Face-to-Face Reviews

29 Face-to-Face Reviews

The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.

More about face-to-face reviews

Within the 163 valid reviews, the experience has 29 face-to-face reviews collected during interviews by our team.

Below is the distribution of ratings for the 29 face-to-face reviews:

Rating Count Percentage
10/10 13
45%
9/10 11
38%
8/10 5
17%
7/10 0
0%
6/10 0
0%
5/10 0
0%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 0
0%

92.76% Average

The raw data average (mean) for all the Smiths Farm Holiday Park face-to-face reviews is 92.76% and is based on 29 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.

Weighted Average

97.72%

Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.

Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.

Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.

Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.

Reviewer Rating Age Relative Weight
Mlk S 10/10 121 days 100%
Philine Töpper 10/10 152 days 100%
Rudi van Altena 10/10 180 days 99%
Jan 10/10 180 days 99%
james creed 10/10 211 days 98%
Martin 9/10 211 days 97%
Scott Asplin 10/10 456 days 89%
Viktoria 10/10 456 days 89%
Steve 9/10 545 days 83%
EI 10/10 637 days 77%
Andi 10/10 637 days 77%
Hannah 8/10 637 days 76%
Joe 10/10 668 days 75%
Aragorn 10/10 821 days 62%
Thomas 10/10 911 days 53%
Pierre and Martine 10/10 911 days 53%
Mike Howe 10/10 911 days 53%
Sebastian 10/10 942 days 50%
Thomas & Annette 10/10 973 days 47%
Anna 10/10 1034 days 41%
Zoe M 10/10 1034 days 41%
Thomas Engelhardt 10/10 1064 days 38%
RM 10/10 1126 days 33%
Corinne 8/10 1187 days 28%
ellie 10/10 1187 days 28%
Brendan 10/10 1217 days 26%
Steve 10/10 1248 days 24%
Milly 10/10 1276 days 22%
Sarah Woolley 10/10 1276 days 22%
Imme 10/10 1307 days 20%
Christian Wood 10/10 1307 days 20%
Kevin McCall 10/10 1338 days 19%
Ralph 10/10 1703 days 6%
Bex & Carl 10/10 1703 days 6%
Gem 10/10 1733 days 5%
Andrew 10/10 1917 days 5%
Kristine V 10/10 1947 days 5%
Barbora 10/10 2006 days 5%
Cloe 10/10 2190 days 4%
Kay 8/10 2251 days 4%
Isabella S 10/10 2282 days 4%
Elin Pranter 10/10 2312 days 4%
Zuzana and family 10/10 2343 days 4%
Just a guy 10/10 2343 days 4%
Liz Wade 8/10 2371 days 4%
Tom S 10/10 2403 days 4%
Erica 8/10 2403 days 4%
Dieter Giesen 10/10 2403 days 4%
Robert 10/10 2434 days 4%
Chris 10/10 2434 days 4%
Callum Mann 10/10 2495 days 4%
Martin Hansen 10/10 2495 days 4%
angelika19 10/10 2495 days 4%
Anonymous 10/10 2556 days 3%
Anonymous 10/10 2587 days 3%
Nia 9/10 2678 days 3%
Maeike 9/10 2709 days 3%
Maika Laura 10/10 2709 days 3%
Axel & Sabine 10/10 2709 days 3%
Michael 10/10 2737 days 3%
Simone Maccagnan 10/10 2768 days 3%
Beate 9/10 2768 days 3%
Jonas and Lottie 10/10 2799 days 3%
Anita 9/10 2799 days 3%
Lance 10/10 2829 days 3%
Julia Thompson 10/10 2829 days 3%
Brett See 10/10 2860 days 3%
Grizzly Girl 9/10 2860 days 3%
kael Matthews 9/10 2860 days 3%
Kimberly 10/10 2890 days 3%
Jenna webber 9/10 2890 days 3%
Karina 10/10 3074 days 2%
Alde 10/10 3074 days 2%
The Weathersons 9/10 3087 days 2%
Tina Elsdon 10/10 3132 days 2%
Joanna du Toit 9/10 3163 days 2%
Nel Warnaar 10/10 3169 days 2%
Nigel Chapman 10/10 3193 days 2%
Craig Cini 10/10 3258 days 2%
Daniel Unkel 10/10 3307 days 2%
Eric Adelman 10/10 3354 days 2%
Jo Clarke 8/10 3395 days 2%
Jason Morehouse 10/10 3438 days 2%
Alan Brown 5/10 3467 days 1%
Matthias Wohlgemuth 7/10 3481 days 1%
Leilani Lemusu-Read 10/10 3497 days 2%
Kathrin Weigl 10/10 3515 days 2%
Yachar Tajamady 10/10 3556 days 1%
Tina Brill 10/10 3589 days 1%
Robert Ciarrocchi 10/10 3657 days 1%
Courtney 10/10 3682 days 1%
Cullen Wiginton 10/10 3724 days 1%
Alan Honey 9/10 3754 days 1%
Shaun Burns 10/10 3762 days 1%
Etienne Boeziek 10/10 3766 days 1%
Julia Clark 9/10 3790 days 1%
Sandra Kruse 10/10 3792 days 1%
Victoria Lee 10/10 3872 days 1%
Max Brunner 10/10 3887 days 1%
Hanna from Germany 10/10 3899 days 1%
Sarah Gurney 10/10 3924 days 1%
Ron Web 10/10 3924 days 1%
Claudius How 10/10 3925 days 1%
Jayne Lewis 10/10 3925 days 1%
Jade Duncan 10/10 3943 days 1%
Steve Warren 10/10 3954 days 1%
Megan 10/10 3985 days 1%
Nicolas Justin 10/10 4160 days 0%
Julia 10/10 4169 days 0%
John Wray 10/10 4197 days 0%
Constantin D 10/10 4210 days 0%
Jonathan Arndt 10/10 4211 days 0%
Virpi Andersson 10/10 4228 days 0%
Dieter Schmees 9/10 4241 days 0%
Manuela 10/10 4256 days 0%
Dieter & Lydia Schmees 9/10 4259 days 0%
Bert Snel 10/10 4259 days 0%
oren schnabel 10/10 4259 days 0%
SUE COLEMAN 9/10 4259 days 0%
Astrid Egesten 9/10 4267 days 0%
Gianpiero Rodari 9/10 4289 days 0%
sahni 9/10 4474 days 1%
Jan Legein 10/10 4512 days 1%
Josefin Lind 9/10 4514 days 1%
Herman Holmgist 9/10 4514 days 1%
Leeann Newton 9/10 4561 days 1%
Andrew Young 10/10 4563 days 1%
GN100 9/10 4563 days 1%
Michael Turek 10/10 4594 days 1%
Linda Morey 10/10 4594 days 1%
Eric and Nienke 8/10 4625 days 1%
Julian Kemp 10/10 4655 days 1%
Steve Warren 10/10 4686 days 1%
PaulMacca 10/10 4778 days 1%
AoP 10/10 4900 days 1%
Penny Compton 10/10 4900 days 1%
Julian Roots 8/10 4900 days 1%
Helen and Ogi 10/10 4913 days 1%
Lis Bon 10/10 4928 days 1%
Pahlfamily 10/10 4959 days 1%
Joroen Borkert 9/10 4977 days 1%
Johannes OBerlin 10/10 5262 days 1%
Shavill 10/10 5265 days 1%
Michael Stoll 10/10 5275 days 1%
E Smudde 8/10 5278 days 1%
RhysWendy 10/10 5325 days 1%
Ken Jones 9/10 5606 days 1%
Steve Waterhouse 8/10 5616 days 1%
Jan Visser 8/10 5631 days 1%
Victoria Purver 10/10 5634 days 1%
Andrew Koster 9/10 5644 days 1%
Emma Edis-Bates 9/10 5647 days 1%
rhubarbsky 10/10 5721 days 1%
krisevelyn 9/10 5935 days 1%
Caitriona Doyle 10/10 6018 days 1%
Hanz 10/10 6020 days 1%
Linley Faulkner 10/10 6024 days 1%
EA Anders 10/10 6041 days 1%
Family van Hessem 8/10 6044 days 1%
Anna 10/10 6094 days 1%
Jessica Clarisse 10/10 6098 days 1%
Christine Suess 10/10 6098 days 1%
LindaV 8/10 6364 days 1%

Adjustments

Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.

Sample Size Adjustment

No Adjustment

A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Smiths Farm Holiday Park experience has plenty of reviews and does not meet the criteria for any adjustment.

Recent Reviews Adjustment

-1.24% Adjustment

There may be an adjustment if this experience hasn't received any reviews within the last 123 days. However the Smiths Farm Holiday Park experience does not meet the criteria for any adjustment.

In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.

The Smiths Farm Holiday Park experience has been adjusted for 118 days. Adjustments are according to the following table.

Days Adjustment
115 -1.20%
116 -1.21%
117 -1.23%
118 -1.24%
119 -1.25%
120 -1.26%
121 -1.27%

Balancing Adjustment

0.30% Adjustment

Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.

You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.

We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.

Final Ranking Score

97%

The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.