Hey, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Ace Rental Cars.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
111 Valid Reviews
The Ace Rental Cars experience has a total of 118 reviews. There are 111 valid reviews that are included when calculating the ranking score and 7 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 111 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 12 |
|
11% |
| 9/10 | 9 |
|
8% |
| 8/10 | 21 |
|
19% |
| 7/10 | 7 |
|
6% |
| 6/10 | 3 |
|
3% |
| 5/10 | 5 |
|
5% |
| 4/10 | 3 |
|
3% |
| 3/10 | 2 |
|
2% |
| 2/10 | 17 |
|
15% |
| 1/10 | 32 |
|
29% |
49.10% Average
The raw data average (mean) for all the Ace Rental Cars valid reviews is 49.10% and is based on 111 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
47 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 111 valid reviews, the experience has 47 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 47 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 5 |
|
11% |
| 9/10 | 5 |
|
11% |
| 8/10 | 19 |
|
40% |
| 7/10 | 7 |
|
15% |
| 6/10 | 3 |
|
6% |
| 5/10 | 4 |
|
9% |
| 4/10 | 2 |
|
4% |
| 3/10 | 1 |
|
2% |
| 2/10 | 1 |
|
2% |
| 1/10 | 0 |
|
0% |
73.83% Average
The raw data average (mean) for all the Ace Rental Cars face-to-face reviews is 73.83% and is based on 47 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
34.10%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Paul | 1/10 | 200 days | 100% |
| Nicole | 1/10 | 565 days | 84% |
| Lana | 1/10 | 1176 days | 30% |
| Megan | 1/10 | 1296 days | 21% |
| Mateo | 1/10 | 1449 days | 13% |
| Jenny Kirk | 1/10 | 2210 days | 4% |
| John | 1/10 | 2363 days | 4% |
| Kim canny | 1/10 | 2423 days | 4% |
| Richard Bird | 2/10 | 2423 days | 4% |
| Neal Smith | 10/10 | 2453 days | 9% |
| Marianne | 1/10 | 2729 days | 3% |
| Andy Willmott | 1/10 | 2757 days | 3% |
| Kate | 1/10 | 2757 days | 3% |
| Luca Mangione | 2/10 | 2788 days | 4% |
| John | 2/10 | 2788 days | 4% |
| Sri Claney | 1/10 | 2819 days | 3% |
| Tom | 10/10 | 2819 days | 8% |
| Wendy | 10/10 | 2880 days | 7% |
| Justin | 1/10 | 2910 days | 3% |
| Dan | 2/10 | 2910 days | 3% |
| PB | 1/10 | 3002 days | 3% |
| Mike | 2/10 | 3063 days | 3% |
| Siena | 1/10 | 3063 days | 3% |
| Josephina | 1/10 | 3063 days | 3% |
| RyLee B | 1/10 | 3153 days | 2% |
| Chris Monk | 1/10 | 3427 days | 2% |
| Bryce Kehoe | 8/10 | 3445 days | 5% |
| Martin Murlik | 6/10 | 3449 days | 4% |
| Audrey Darling | 1/10 | 3486 days | 2% |
| Ben | 8/10 | 3589 days | 4% |
| Jo Yo | 1/10 | 3639 days | 1% |
| Olivier Reculeau | 8/10 | 3795 days | 3% |
| Bernhard Fichtl | 5/10 | 3852 days | 2% |
| Casey O'Brien | 2/10 | 3852 days | 1% |
| Carmel Lackey | 10/10 | 3976 days | 2% |
| Martin B | 2/10 | 4036 days | 1% |
| S D | 2/10 | 4097 days | 1% |
| Dror Eyal | 2/10 | 4189 days | 0% |
| Ted Allan | 2/10 | 4189 days | 0% |
| Kat R | 2/10 | 4217 days | 0% |
| Tom Grigg | 6/10 | 4230 days | 1% |
| Charlie Birdwick | 9/10 | 4340 days | 0% |
| Kiwinomad | 1/10 | 4371 days | 0% |
| Paje | 2/10 | 4371 days | 0% |
| MODADC | 3/10 | 4402 days | 1% |
| kjd | 2/10 | 4524 days | 1% |
| Pete Dixon | 1/10 | 4582 days | 1% |
| Diane S | 9/10 | 4583 days | 2% |
| Michael Rohn | 8/10 | 4611 days | 2% |
| Cornelia Stark | 9/10 | 4611 days | 2% |
| Michael Stark | 10/10 | 4611 days | 3% |
| Tisa Duong | 1/10 | 4614 days | 1% |
| R K | 1/10 | 4614 days | 1% |
| Simon Kay | 2/10 | 4614 days | 1% |
| Annika Schmidt | 7/10 | 4894 days | 2% |
| Patrick Stoeit | 5/10 | 4894 days | 2% |
| Y S | 10/10 | 4948 days | 3% |
| Rikke E. | 1/10 | 4979 days | 1% |
| Takenforaride | 1/10 | 4979 days | 1% |
| sharnef | 2/10 | 5071 days | 1% |
| Tourist101 | 9/10 | 5071 days | 2% |
| Jonas King | 4/10 | 5132 days | 2% |
| NoWonderAllKiwisAreInOZ | 1/10 | 5193 days | 1% |
| russwhanau | 1/10 | 5254 days | 1% |
| Marian Stolker | 8/10 | 5301 days | 2% |
| Thomas Krause | 5/10 | 5308 days | 2% |
| Chris & Jen Spencer | 8/10 | 5325 days | 2% |
| Wendy Ashmore | 10/10 | 5392 days | 3% |
| Hamlet | 1/10 | 5498 days | 1% |
| tonny_lim | 1/10 | 5559 days | 1% |
| Gunter | 8/10 | 5634 days | 2% |
| Igor Cima | 10/10 | 5637 days | 3% |
| Gary Koehler | 8/10 | 5642 days | 2% |
| Ryan Dorsey | 8/10 | 5648 days | 2% |
| Kathleen Brown | 10/10 | 5649 days | 3% |
| Ross | 10/10 | 5651 days | 3% |
| Wendy Good | 8/10 | 5653 days | 2% |
| Stacey Rees | 2/10 | 5665 days | 1% |
| Helen Gilbertson | 8/10 | 5678 days | 2% |
| Lacam | 5/10 | 5679 days | 2% |
| jls | 1/10 | 5741 days | 1% |
| chubby69 | 9/10 | 5894 days | 2% |
| Ann Michle | 8/10 | 5936 days | 2% |
| Rose Kearsley | 7/10 | 6006 days | 2% |
| Jamie Hallifax | 8/10 | 6035 days | 2% |
| meggles | 2/10 | 6044 days | 1% |
| Jane | 8/10 | 6106 days | 2% |
| Dimitry Zonnet | 8/10 | 6132 days | 2% |
| S Schlesinger | 10/10 | 6354 days | 3% |
| Jessica Jobmann | 7/10 | 6356 days | 2% |
| Mayer | 8/10 | 6366 days | 2% |
| AnnickH | 7/10 | 6372 days | 2% |
| OllyD | 4/10 | 6379 days | 2% |
| Jasmin | 7/10 | 6380 days | 2% |
| ChenM | 9/10 | 6384 days | 2% |
| Mark | 8/10 | 6422 days | 2% |
| Daryl | 7/10 | 6423 days | 2% |
| Tim | 8/10 | 6470 days | 2% |
| Kath | 9/10 | 6527 days | 2% |
| Louise | 9/10 | 6556 days | 2% |
| Edmund Hillstone | 1/10 | 6699 days | 1% |
| Marian Mckinney | 10/10 | 6743 days | 3% |
| Emma Dickinson | 6/10 | 6747 days | 2% |
| Omri Hasson | 4/10 | 6747 days | 2% |
| Ian and Judy | 8/10 | 6751 days | 2% |
| Katharina | 7/10 | 6762 days | 2% |
| Mike | 3/10 | 6762 days | 1% |
| Mark | 8/10 | 6778 days | 2% |
| Melissa Steedman | 5/10 | 6789 days | 2% |
| Steven | 9/10 | 6824 days | 2% |
| purplekat99 | 8/10 | 6898 days | 2% |
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Ace Rental Cars experience has plenty of reviews and does not meet the criteria for any adjustment.
-5.04% Adjustment
Recent reviews reflect the experience as it currently operates. This means it's important to get fresh reviews. Some experiences discovered they could get a few good reviews and then, resting on their laurels, discourage any further reviews. This adjustment stimulates experiences to be positively involved in the review generating process and discourages them from manipulating the ranking system in this manner.
What constitutes a recent review is based on the how old it is, what type of experience it is applied to and and what time of year it currently is. Due to the seasonal nature of many businesses, what is considered recent is dynamically adjusted throughout the year.
There may be an adjustment if this experience hasn't received enough reviews within the last 109 days. The Ace Rental Cars experience has 0 recent rankings. Adjustments are according to the following table:
| Recent Reviews | Adjustment |
|---|---|
| 0 | -3.00% |
| 1 | -2.63% |
| 2 | -1.50% |
| 3 | -0.38% |
| 4 | -0.00% |
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Ace Rental Cars experience has been adjusted for 171 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 168 | -2.00% |
| 169 | -2.01% |
| 170 | -2.02% |
| 171 | -2.04% |
| 172 | -2.05% |
| 173 | -2.06% |
| 174 | -2.07% |
| … | … |
33.20% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
62%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.