Hi, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Waitomo Caveworld.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
Waitomo Caveworld
Valid Reviews
74 Valid Reviews
The Waitomo Caveworld experience has a total of 74 valid reviews. There are no invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 74 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 15 |
|
20% |
| 9/10 | 18 |
|
24% |
| 8/10 | 20 |
|
27% |
| 7/10 | 10 |
|
14% |
| 6/10 | 8 |
|
11% |
| 5/10 | 2 |
|
3% |
| 4/10 | 0 |
|
0% |
| 3/10 | 0 |
|
0% |
| 2/10 | 1 |
|
1% |
| 1/10 | 0 |
|
0% |
81.35% Average
The raw data average (mean) for all the Waitomo Caveworld valid reviews is 81.35% and is based on 74 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
68 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 74 valid reviews, the experience has 68 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 68 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 15 |
|
22% |
| 9/10 | 16 |
|
24% |
| 8/10 | 19 |
|
28% |
| 7/10 | 9 |
|
13% |
| 6/10 | 7 |
|
10% |
| 5/10 | 2 |
|
3% |
| 4/10 | 0 |
|
0% |
| 3/10 | 0 |
|
0% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
82.50% Average
The raw data average (mean) for all the Waitomo Caveworld face-to-face reviews is 82.50% and is based on 68 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
82.45%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Cassandra Geyer | 9/10 | 3612 days | 100% |
| Mijke Boesten | 8/10 | 3667 days | 88% |
| Anders Hauke | 8/10 | 3668 days | 88% |
| Lengxi | 8/10 | 3668 days | 88% |
| Arvid Hellquist | 9/10 | 4040 days | 20% |
| Steven Lotrian | 9/10 | 4387 days | 52% |
| Alex Artigues | 10/10 | 4435 days | 53% |
| Serge Garcin | 10/10 | 4435 days | 53% |
| Tourist101 | 2/10 | 4889 days | 0% |
| kayburns | 9/10 | 4950 days | 52% |
| Alison Rosser | 7/10 | 5126 days | 46% |
| Helen & Laurence | 8/10 | 5201 days | 51% |
| Kris Gijbels | 8/10 | 5447 days | 51% |
| Mike | 6/10 | 5485 days | 39% |
| Stefan Morris | 8/10 | 5488 days | 51% |
| Jessie Currie | 7/10 | 5488 days | 46% |
| Barry | 9/10 | 5490 days | 52% |
| Melanie Armbruster | 6/10 | 5493 days | 39% |
| Stefanie Halbrock | 5/10 | 5493 days | 30% |
| Jim Thomsen | 8/10 | 5494 days | 51% |
| Kate Thomsen | 8/10 | 5494 days | 51% |
| Denecke Thorsten | 7/10 | 5843 days | 46% |
| M and H Lunn | 8/10 | 5843 days | 51% |
| Henrik Plichta | 9/10 | 5843 days | 52% |
| Michael | 10/10 | 5844 days | 53% |
| San Ahuia | 5/10 | 5853 days | 30% |
| Amer | 10/10 | 5859 days | 53% |
| Coby Aalbrecht | 7/10 | 5861 days | 46% |
| Andreas Sterki | 8/10 | 5932 days | 51% |
| X Otte | 7/10 | 5932 days | 46% |
| Hansjoerg Ehrmann | 9/10 | 5935 days | 52% |
| Sophie Keate | 8/10 | 6052 days | 51% |
| Catherine Smiles | 10/10 | 6082 days | 53% |
| Martina | 6/10 | 6168 days | 39% |
| IanM | 8/10 | 6168 days | 51% |
| MarielR | 9/10 | 6186 days | 52% |
| Joel | 9/10 | 6188 days | 52% |
| Brigette Guikens | 10/10 | 6189 days | 53% |
| Keith | 7/10 | 6192 days | 46% |
| JuliaG1 | 8/10 | 6201 days | 51% |
| DavidMurray | 8/10 | 6202 days | 51% |
| RosC | 6/10 | 6203 days | 39% |
| AndrewF78 | 9/10 | 6204 days | 52% |
| EmmaB1 | 9/10 | 6214 days | 52% |
| ClaudiaK | 10/10 | 6217 days | 53% |
| ArnarF | 9/10 | 6227 days | 52% |
| SonjaS | 10/10 | 6227 days | 53% |
| Burkhalter | 9/10 | 6239 days | 52% |
| Rene | 7/10 | 6240 days | 46% |
| Paula | 8/10 | 6294 days | 51% |
| Teresa | 10/10 | 6299 days | 53% |
| Kay | 10/10 | 6347 days | 53% |
| Jimmy | 9/10 | 6366 days | 52% |
| Anna | 10/10 | 6366 days | 53% |
| sabine | 10/10 | 6366 days | 53% |
| Elisabeth | 10/10 | 6375 days | 53% |
| Terneal King | 7/10 | 6407 days | 46% |
| Helen | 6/10 | 6416 days | 39% |
| Nicnac | 8/10 | 6534 days | 51% |
| Mark | 10/10 | 6538 days | 53% |
| Joanne M | 7/10 | 6544 days | 46% |
| Anna | 10/10 | 6545 days | 53% |
| Leila | 9/10 | 6548 days | 52% |
| Adam Richards | 8/10 | 6548 days | 51% |
| Lena1 | 9/10 | 6569 days | 52% |
| Stephanie | 9/10 | 6580 days | 52% |
| Hanna | 6/10 | 6581 days | 39% |
| Maree | 8/10 | 6581 days | 51% |
| Orlaith | 9/10 | 6581 days | 52% |
| Lisa | 8/10 | 6581 days | 51% |
| Stephanie Jones | 6/10 | 6608 days | 39% |
| Paula Smith | 7/10 | 6611 days | 46% |
| Bridgy | 8/10 | 6858 days | 51% |
| JanKovar | 6/10 | 6886 days | 39% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Waitomo Caveworld experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-4.15% Adjustment
There may be an adjustment if this experience hasn't received any reviews within the last 53 days. However the Waitomo Caveworld experience does not meet the criteria for any adjustment.
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Waitomo Caveworld experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -4.08% |
| 198 | -4.10% |
| 199 | -4.13% |
| 200 | -4.15% |
| 201 | -4.17% |
| 202 | -4.19% |
| 203 | -4.21% |
| … | … |
Balancing Adjustment
3.50% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Final Ranking Score
82%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.