Hey, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Naked Bus.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
Naked Bus
Valid Reviews
95 Valid Reviews
The Naked Bus experience has a total of 101 reviews. There are 95 valid reviews that are included when calculating the ranking score and 6 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 95 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 7 |
|
7% |
| 9/10 | 18 |
|
19% |
| 8/10 | 20 |
|
21% |
| 7/10 | 13 |
|
14% |
| 6/10 | 6 |
|
6% |
| 5/10 | 3 |
|
3% |
| 4/10 | 1 |
|
1% |
| 3/10 | 3 |
|
3% |
| 2/10 | 0 |
|
0% |
| 1/10 | 24 |
|
25% |
60.11% Average
The raw data average (mean) for all the Naked Bus valid reviews is 60.11% and is based on 95 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
58 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 95 valid reviews, the experience has 58 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 58 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 6 |
|
10% |
| 9/10 | 16 |
|
28% |
| 8/10 | 17 |
|
29% |
| 7/10 | 11 |
|
19% |
| 6/10 | 5 |
|
9% |
| 5/10 | 2 |
|
3% |
| 4/10 | 1 |
|
2% |
| 3/10 | 0 |
|
0% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
79.48% Average
The raw data average (mean) for all the Naked Bus face-to-face reviews is 79.48% and is based on 58 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
71.19%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Angela Hills Boughey | 10/10 | 2544 days | 100% |
| craig hardy | 1/10 | 3273 days | 23% |
| Viv stefadouros | 9/10 | 3427 days | 51% |
| Suzanne | 1/10 | 3457 days | 19% |
| kiruthika vijayakumar | 1/10 | 3457 days | 19% |
| Ellie Pask | 1/10 | 3518 days | 18% |
| Justine Langero | 10/10 | 3641 days | 39% |
| SR SR | 1/10 | 3761 days | 12% |
| Tom Anders | 9/10 | 3850 days | 27% |
| Estelle Coquard | 7/10 | 3855 days | 25% |
| Kathrin Redl | 6/10 | 3870 days | 23% |
| Emily Noyd | 8/10 | 3872 days | 26% |
| Maxim Motheus | 8/10 | 3908 days | 24% |
| Emil Black Christian | 9/10 | 3908 days | 24% |
| Charn Tiebtienrat | 1/10 | 3943 days | 8% |
| peter salfrais | 1/10 | 3943 days | 8% |
| Pierre Villaume-Odile | 7/10 | 3966 days | 20% |
| unhappycustomer | 3/10 | 4035 days | 9% |
| Brendan Carton | 1/10 | 4036 days | 6% |
| Funk | 7/10 | 4157 days | 10% |
| Calvin Shi | 1/10 | 4249 days | 1% |
| pat rao | 1/10 | 4277 days | 1% |
| Justin Little | 1/10 | 4308 days | 0% |
| Focalvisions | 7/10 | 4308 days | 2% |
| Mischelle Mills | 1/10 | 4523 days | 10% |
| ilove totravel | 5/10 | 4584 days | 20% |
| Anna Sternberg | 8/10 | 4616 days | 26% |
| Jan Kerkhoff | 9/10 | 4619 days | 26% |
| Daniel Garcia Dezgado | 8/10 | 4624 days | 26% |
| Maria = Moller Hansen | 9/10 | 4626 days | 26% |
| Gassat | 9/10 | 4637 days | 26% |
| Felix | 4/10 | 4663 days | 17% |
| Corban Hill | 1/10 | 4674 days | 10% |
| Cyndyl Richards | 1/10 | 4766 days | 10% |
| John Stroup | 1/10 | 4766 days | 10% |
| paulweig | 8/10 | 4949 days | 26% |
| Epi Gates | 6/10 | 4949 days | 23% |
| Andé Moreira | 1/10 | 4980 days | 10% |
| Stella Thoben | 7/10 | 4982 days | 25% |
| Anna Niesl | 7/10 | 4986 days | 25% |
| Kristina Wells | 1/10 | 5039 days | 10% |
| alastair maceachern | 1/10 | 5039 days | 10% |
| hirini2371 | 1/10 | 5100 days | 10% |
| Lisa Ruhfus | 10/10 | 5354 days | 27% |
| Danpaley | 1/10 | 5405 days | 10% |
| Ashley Mckenney | 8/10 | 5419 days | 26% |
| Isabella Abele | 7/10 | 5436 days | 25% |
| smileyducky | 1/10 | 5527 days | 10% |
| Lennart Lundberg | 7/10 | 5682 days | 25% |
| Claudia Jackson and Geoffroy van Roelenbosch | 7/10 | 5694 days | 25% |
| Chrissy Crebas | 6/10 | 5696 days | 23% |
| Beth and Daisy | 8/10 | 5699 days | 26% |
| Tim Wright | 8/10 | 5737 days | 26% |
| Emma Wilkinson | 8/10 | 5738 days | 26% |
| Katny | 8/10 | 5739 days | 26% |
| SandyS | 8/10 | 5770 days | 26% |
| Katy | 8/10 | 6009 days | 26% |
| Christine T | 8/10 | 6070 days | 26% |
| Marcio Moretti | 9/10 | 6086 days | 26% |
| ohSNAP | 3/10 | 6104 days | 14% |
| Hokang Kim | 3/10 | 6166 days | 14% |
| Lindsay Brown | 5/10 | 6176 days | 20% |
| confederatesoldier | 1/10 | 6196 days | 10% |
| Annabel | 1/10 | 6227 days | 10% |
| miniappleses | 8/10 | 6227 days | 26% |
| Ozhan | 8/10 | 6450 days | 26% |
| Deahne | 8/10 | 6460 days | 26% |
| Yuko | 9/10 | 6460 days | 26% |
| Craig | 10/10 | 6467 days | 27% |
| Constance | 7/10 | 6476 days | 25% |
| Kristen | 8/10 | 6483 days | 26% |
| frank | 5/10 | 6484 days | 20% |
| Grace | 9/10 | 6515 days | 26% |
| Claudia Schmidt | 9/10 | 6526 days | 26% |
| Helga | 6/10 | 6584 days | 23% |
| Sophie | 10/10 | 6607 days | 27% |
| Carmen | 10/10 | 6662 days | 27% |
| Wolfgang | 7/10 | 6682 days | 25% |
| Anke | 8/10 | 6760 days | 26% |
| Hernando | 9/10 | 6786 days | 26% |
| Klaus | 7/10 | 6790 days | 25% |
| Corinne | 8/10 | 6794 days | 26% |
| Yumi | 7/10 | 6803 days | 25% |
| Lena | 8/10 | 6803 days | 26% |
| Vicky Elliott | 9/10 | 6821 days | 26% |
| Sophia | 10/10 | 6823 days | 27% |
| Reina Lohaye | 9/10 | 6825 days | 26% |
| Iain | 9/10 | 6857 days | 26% |
| Gav | 6/10 | 6857 days | 23% |
| Anneli | 6/10 | 6858 days | 23% |
| Davinia | 9/10 | 6885 days | 26% |
| Rob Boston | 1/10 | 6958 days | 10% |
| Will | 9/10 | 7126 days | 26% |
| clairekidd | 9/10 | 7139 days | 26% |
| Silke | 9/10 | 7147 days | 26% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Naked Bus experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-3.64% Adjustment
There may be an adjustment if this experience hasn't received any reviews within the last 57 days. However the Naked Bus experience does not meet the criteria for any adjustment.
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Naked Bus experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -3.59% |
| 198 | -3.60% |
| 199 | -3.62% |
| 200 | -3.64% |
| 201 | -3.66% |
| 202 | -3.68% |
| 203 | -3.70% |
| … | … |
Balancing Adjustment
8.48% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Final Ranking Score
76%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.