Hey, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Naked Bus.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
Naked Bus
Valid Reviews
95 Valid Reviews
The Naked Bus experience has a total of 101 reviews. There are 95 valid reviews that are included when calculating the ranking score and 6 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 95 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 7 |
|
7% |
| 9/10 | 18 |
|
19% |
| 8/10 | 20 |
|
21% |
| 7/10 | 13 |
|
14% |
| 6/10 | 6 |
|
6% |
| 5/10 | 3 |
|
3% |
| 4/10 | 1 |
|
1% |
| 3/10 | 3 |
|
3% |
| 2/10 | 0 |
|
0% |
| 1/10 | 24 |
|
25% |
60.11% Average
The raw data average (mean) for all the Naked Bus valid reviews is 60.11% and is based on 95 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
58 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 95 valid reviews, the experience has 58 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 58 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 6 |
|
10% |
| 9/10 | 16 |
|
28% |
| 8/10 | 17 |
|
29% |
| 7/10 | 11 |
|
19% |
| 6/10 | 5 |
|
9% |
| 5/10 | 2 |
|
3% |
| 4/10 | 1 |
|
2% |
| 3/10 | 0 |
|
0% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
79.48% Average
The raw data average (mean) for all the Naked Bus face-to-face reviews is 79.48% and is based on 58 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
70.75%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Angela Hills Boughey | 10/10 | 2443 days | 100% |
| craig hardy | 1/10 | 3172 days | 23% |
| Viv stefadouros | 9/10 | 3326 days | 52% |
| Suzanne | 1/10 | 3356 days | 19% |
| kiruthika vijayakumar | 1/10 | 3356 days | 19% |
| Ellie Pask | 1/10 | 3417 days | 17% |
| Justine Langero | 10/10 | 3540 days | 41% |
| SR SR | 1/10 | 3660 days | 12% |
| Tom Anders | 9/10 | 3749 days | 30% |
| Estelle Coquard | 7/10 | 3754 days | 27% |
| Kathrin Redl | 6/10 | 3769 days | 24% |
| Emily Noyd | 8/10 | 3771 days | 28% |
| Maxim Motheus | 8/10 | 3807 days | 26% |
| Emil Black Christian | 9/10 | 3807 days | 27% |
| Charn Tiebtienrat | 1/10 | 3842 days | 8% |
| peter salfrais | 1/10 | 3842 days | 8% |
| Pierre Villaume-Odile | 7/10 | 3865 days | 22% |
| unhappycustomer | 3/10 | 3934 days | 9% |
| Brendan Carton | 1/10 | 3935 days | 6% |
| Funk | 7/10 | 4056 days | 12% |
| Calvin Shi | 1/10 | 4148 days | 1% |
| pat rao | 1/10 | 4176 days | 1% |
| Justin Little | 1/10 | 4207 days | 0% |
| Focalvisions | 7/10 | 4207 days | 5% |
| Mischelle Mills | 1/10 | 4422 days | 7% |
| ilove totravel | 5/10 | 4483 days | 17% |
| Anna Sternberg | 8/10 | 4515 days | 23% |
| Jan Kerkhoff | 9/10 | 4518 days | 23% |
| Daniel Garcia Dezgado | 8/10 | 4523 days | 23% |
| Maria = Moller Hansen | 9/10 | 4525 days | 23% |
| Gassat | 9/10 | 4536 days | 23% |
| Felix | 4/10 | 4562 days | 14% |
| Corban Hill | 1/10 | 4573 days | 7% |
| Cyndyl Richards | 1/10 | 4665 days | 7% |
| John Stroup | 1/10 | 4665 days | 7% |
| paulweig | 8/10 | 4848 days | 23% |
| Epi Gates | 6/10 | 4848 days | 20% |
| Andé Moreira | 1/10 | 4879 days | 7% |
| Stella Thoben | 7/10 | 4881 days | 22% |
| Anna Niesl | 7/10 | 4885 days | 22% |
| Kristina Wells | 1/10 | 4938 days | 7% |
| alastair maceachern | 1/10 | 4938 days | 7% |
| hirini2371 | 1/10 | 4999 days | 7% |
| Lisa Ruhfus | 10/10 | 5253 days | 24% |
| Danpaley | 1/10 | 5304 days | 7% |
| Ashley Mckenney | 8/10 | 5318 days | 23% |
| Isabella Abele | 7/10 | 5335 days | 22% |
| smileyducky | 1/10 | 5426 days | 7% |
| Lennart Lundberg | 7/10 | 5581 days | 22% |
| Claudia Jackson and Geoffroy van Roelenbosch | 7/10 | 5593 days | 22% |
| Chrissy Crebas | 6/10 | 5595 days | 20% |
| Beth and Daisy | 8/10 | 5598 days | 23% |
| Tim Wright | 8/10 | 5636 days | 23% |
| Emma Wilkinson | 8/10 | 5637 days | 23% |
| Katny | 8/10 | 5638 days | 23% |
| SandyS | 8/10 | 5669 days | 23% |
| Katy | 8/10 | 5908 days | 23% |
| Christine T | 8/10 | 5969 days | 23% |
| Marcio Moretti | 9/10 | 5985 days | 23% |
| ohSNAP | 3/10 | 6003 days | 11% |
| Hokang Kim | 3/10 | 6065 days | 11% |
| Lindsay Brown | 5/10 | 6075 days | 17% |
| confederatesoldier | 1/10 | 6095 days | 7% |
| Annabel | 1/10 | 6126 days | 7% |
| miniappleses | 8/10 | 6126 days | 23% |
| Ozhan | 8/10 | 6349 days | 23% |
| Deahne | 8/10 | 6359 days | 23% |
| Yuko | 9/10 | 6359 days | 23% |
| Craig | 10/10 | 6366 days | 24% |
| Constance | 7/10 | 6375 days | 22% |
| Kristen | 8/10 | 6382 days | 23% |
| frank | 5/10 | 6383 days | 17% |
| Grace | 9/10 | 6413 days | 23% |
| Claudia Schmidt | 9/10 | 6425 days | 23% |
| Helga | 6/10 | 6483 days | 20% |
| Sophie | 10/10 | 6506 days | 24% |
| Carmen | 10/10 | 6561 days | 24% |
| Wolfgang | 7/10 | 6581 days | 22% |
| Anke | 8/10 | 6659 days | 23% |
| Hernando | 9/10 | 6685 days | 23% |
| Klaus | 7/10 | 6689 days | 22% |
| Corinne | 8/10 | 6693 days | 23% |
| Yumi | 7/10 | 6702 days | 22% |
| Lena | 8/10 | 6702 days | 23% |
| Vicky Elliott | 9/10 | 6720 days | 23% |
| Sophia | 10/10 | 6722 days | 24% |
| Reina Lohaye | 9/10 | 6724 days | 23% |
| Iain | 9/10 | 6756 days | 23% |
| Gav | 6/10 | 6756 days | 20% |
| Anneli | 6/10 | 6757 days | 20% |
| Davinia | 9/10 | 6784 days | 23% |
| Rob Boston | 1/10 | 6857 days | 7% |
| Will | 9/10 | 7025 days | 23% |
| clairekidd | 9/10 | 7038 days | 23% |
| Silke | 9/10 | 7046 days | 23% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Naked Bus experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-2.00% Adjustment
There may be an adjustment if this experience hasn't received any reviews within the last 125 days. However the Naked Bus experience does not meet the criteria for any adjustment.
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Naked Bus experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -1.97% |
| 198 | -1.98% |
| 199 | -1.99% |
| 200 | -2.00% |
| 201 | -2.01% |
| 202 | -2.02% |
| 203 | -2.03% |
| … | … |
Balancing Adjustment
7.73% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Final Ranking Score
76%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.