Ranking Score Explained

Hi there, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.

The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!

We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?

Below you'll find details around some of the important factors that went into calculating the ranking score for Cape Farewell Horse Treks.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.

Nick Morrison's avatar

Nick Morrison

Rankers owner

Cape Farewell Horse Treks

Valid Reviews

31 Valid Reviews

The Cape Farewell Horse Treks experience has a total of 32 reviews. There are 31 valid reviews that are included when calculating the ranking score and 1 invalid review that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.

Below is the distribution of ratings for the 31 valid reviews:

Rating Count Percentage
10/10 16
52%
9/10 9
29%
8/10 4
13%
7/10 2
6%
6/10 0
0%
5/10 0
0%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 0
0%

92.58% Average

The raw data average (mean) for all the Cape Farewell Horse Treks valid reviews is 92.58% and is based on 31 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.

Face-to-Face Reviews

19 Face-to-Face Reviews

The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.

More about face-to-face reviews

Within the 31 valid reviews, the experience has 19 face-to-face reviews collected during interviews by our team.

Below is the distribution of ratings for the 19 face-to-face reviews:

Rating Count Percentage
10/10 6
32%
9/10 7
37%
8/10 4
21%
7/10 2
11%
6/10 0
0%
5/10 0
0%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 0
0%

88.95% Average

The raw data average (mean) for all the Cape Farewell Horse Treks face-to-face reviews is 88.95% and is based on 19 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.

Weighted Average

93.36%

Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.

Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.

Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.

Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.

Reviewer Rating Age Relative Weight
Patrick Holmes 10/10 482 days 100%
Kate Clements 8/10 760 days 35%
Florian Mueller 9/10 760 days 35%
Iris Kerbler 9/10 764 days 34%
Lucca Weisbender 10/10 810 days 22%
david austin 9/10 1144 days 5%
Anja S 8/10 1807 days 5%
Bobby Sanders 9/10 1816 days 4%
Tony and Helene 9/10 1824 days 5%
Nora and Edward 9/10 1839 days 5%
Elodie and jo 10/10 1839 days 5%
wackers 10/10 1875 days 4%
Tanja Rudolf 10/10 1894 days 5%
Isabel Winkow 7/10 2174 days 4%
amounstephen 10/10 2181 days 3%
Roberto Hallblom 9/10 2208 days 4%
Therese 8/10 2208 days 4%
katel86 10/10 2363 days 3%
Powerfamily 10/10 2425 days 3%
Bette Eh 10/10 2536 days 3%
Robin 10/10 2547 days 2%
Claire Bulmer 10/10 2570 days 3%
Mette 10/10 2907 days 2%
Peter Schmidt 10/10 2912 days 2%
Senel 9/10 2919 days 2%
Ron Price 9/10 2920 days 2%
Lynn White 10/10 3272 days 1%
India 10/10 3566 days 1%
Katherine 8/10 3645 days 1%
boukje 10/10 3646 days 0%
Reggie 7/10 4012 days 0%

Adjustments

Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.

Sample Size Adjustment

No Adjustment

A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Cape Farewell Horse Treks experience has plenty of reviews and does not meet the criteria for any adjustment.

Recent Reviews Adjustment

-6.04% Adjustment

There may be an adjustment if an experience hasn't received any reviews within the last 60 days. However the Cape Farewell Horse Treks experience does not meet the criteria for any adjustment.

In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 364 days.

The Cape Farewell Horse Treks experience has been adjusted for 302 days. Adjustments are according to the following table.

Days Adjustment
299 -5.98%
300 -6.00%
301 -6.02%
302 -6.04%
303 -6.06%
304 -6.08%
305 -6.10%

Final Ranking Score

87%

The final ranking score once adjustments and rounding has been applied. This value is cached and recalculated each day. Therefore it may not be precisely accurate based on the other values presented.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz.