Ranking Score Explained

Hi there, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.

The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!

We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?

Below you'll find details around some of the important factors that went into calculating the ranking score for Cape Farewell Horse Treks.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.

Nick Morrison's avatar

Nick Morrison

Rankers owner

Cape Farewell Horse Treks

Valid Reviews

31 Valid Reviews

The Cape Farewell Horse Treks experience has a total of 32 reviews. There are 31 valid reviews that are included when calculating the ranking score and 1 invalid review that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.

Below is the distribution of ratings for the 31 valid reviews:

Rating Count Percentage
10/10 16
52%
9/10 9
29%
8/10 4
13%
7/10 2
6%
6/10 0
0%
5/10 0
0%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 0
0%

92.58% Average

The raw data average (mean) for all the Cape Farewell Horse Treks valid reviews is 92.58% and is based on 31 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.

Face-to-Face Reviews

19 Face-to-Face Reviews

The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.

More about face-to-face reviews

Within the 31 valid reviews, the experience has 19 face-to-face reviews collected during interviews by our team.

Below is the distribution of ratings for the 19 face-to-face reviews:

Rating Count Percentage
10/10 6
32%
9/10 7
37%
8/10 4
21%
7/10 2
11%
6/10 0
0%
5/10 0
0%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 0
0%

88.95% Average

The raw data average (mean) for all the Cape Farewell Horse Treks face-to-face reviews is 88.95% and is based on 19 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.

Weighted Average

93.63%

Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.

Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.

Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.

Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.

Reviewer Rating Age Face-to-Face Weight Relative Weight
Patrick Holmes 10/10 666 days true 41.0 100%
Kate Clements 8/10 944 days true 10.34 24%
Florian Mueller 9/10 944 days true 10.34 24%
Iris Kerbler 9/10 948 days true 10.11 23%
Lucca Weisbender 10/10 994 days 6.62 14%
david austin 9/10 1328 days 4.68 9%
Anja S 8/10 1991 days true 4.53 9%
Bobby Sanders 9/10 2000 days 3.76 7%
Tony and Helene 9/10 2008 days true 4.5 9%
Nora and Edward 9/10 2023 days true 4.47 9%
Elodie and jo 10/10 2023 days true 4.47 9%
wackers 10/10 2059 days 3.68 7%
Tanja Rudolf 10/10 2078 days true 4.38 9%
Isabel Winkow 7/10 2358 days true 3.92 8%
amounstephen 10/10 2365 days 3.26 6%
Roberto Hallblom 9/10 2392 days true 3.87 7%
Therese 8/10 2392 days true 3.87 7%
katel86 10/10 2547 days 3.01 5%
Powerfamily 10/10 2609 days 2.93 5%
Bette Eh 10/10 2720 days true 3.33 6%
Robin 10/10 2731 days 2.76 5%
Claire Bulmer 10/10 2754 days true 3.27 6%
Mette 10/10 3091 days true 2.72 5%
Peter Schmidt 10/10 3096 days 2.26 3%
Senel 9/10 3103 days true 2.7 4%
Ron Price 9/10 3104 days true 2.7 4%
Lynn White 10/10 3456 days 1.77 2%
India 10/10 3749 days 1.36 1%
Katherine 8/10 3829 days true 1.51 2%
boukje 10/10 3830 days 1.25 1%
Reggie 7/10 4196 days true 0.9 0%

Adjustments

Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.

Sample Size Adjustment

No Adjustment

A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Cape Farewell Horse Treks experience has plenty of reviews and does not meet the criteria for any adjustment.

Recent Reviews Adjustment

-7.28% Adjustment

There may be an adjustment if an experience hasn't received any reviews within the last 60 days. However the Cape Farewell Horse Treks experience does not meet the criteria for any adjustment.

In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 364 days.

The Cape Farewell Horse Treks experience has been adjusted for 364 days. Adjustments are according to the following table.

Days Adjustment
361 -7.22%
362 -7.24%
363 -7.26%
364 -7.28%
365 -7.30%
366 -7.32%
367 -7.34%

Final Ranking Score

86%

The final ranking score once adjustments and rounding has been applied. This value is cached and recalculated each day. Therefore it may not be precisely accurate based on the other values presented.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz.