Hey, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Wicked Campers.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
Wicked Campers
Valid Reviews
158 Valid Reviews
The Wicked Campers experience has a total of 166 reviews. There are 158 valid reviews that are included when calculating the ranking score and 8 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 158 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 11 |
|
7% |
| 9/10 | 19 |
|
12% |
| 8/10 | 41 |
|
26% |
| 7/10 | 43 |
|
27% |
| 6/10 | 12 |
|
8% |
| 5/10 | 9 |
|
6% |
| 4/10 | 6 |
|
4% |
| 3/10 | 6 |
|
4% |
| 2/10 | 4 |
|
3% |
| 1/10 | 7 |
|
4% |
68.61% Average
The raw data average (mean) for all the Wicked Campers valid reviews is 68.61% and is based on 158 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
124 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 158 valid reviews, the experience has 124 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 124 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 6 |
|
5% |
| 9/10 | 14 |
|
11% |
| 8/10 | 37 |
|
30% |
| 7/10 | 40 |
|
32% |
| 6/10 | 11 |
|
9% |
| 5/10 | 9 |
|
7% |
| 4/10 | 5 |
|
4% |
| 3/10 | 1 |
|
1% |
| 2/10 | 1 |
|
1% |
| 1/10 | 0 |
|
0% |
72.42% Average
The raw data average (mean) for all the Wicked Campers face-to-face reviews is 72.42% and is based on 124 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
70.84%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| W.F. | 6/10 | 1012 days | 100% |
| bastien | 1/10 | 1957 days | 5% |
| Sean | 10/10 | 2018 days | 12% |
| Jürgen Rautenbach | 10/10 | 2503 days | 10% |
| Jane Doe | 1/10 | 2504 days | 4% |
| Sian | 10/10 | 2810 days | 8% |
| Jo Bavington | 8/10 | 2869 days | 7% |
| Pierre Longuet | 10/10 | 3143 days | 6% |
| rp1331 | 1/10 | 3144 days | 2% |
| Michael Townsend | 10/10 | 3174 days | 6% |
| Lina Andersson | 7/10 | 3202 days | 5% |
| Henry Schenker | 2/10 | 3203 days | 2% |
| Marc VandenHaute | 7/10 | 3233 days | 5% |
| Priya Priya | 8/10 | 3233 days | 6% |
| Anne Achie | 1/10 | 3264 days | 2% |
| peroni yann | 9/10 | 3294 days | 5% |
| Harriet | 2/10 | 3295 days | 2% |
| Brittany Field | 9/10 | 3447 days | 5% |
| Erkka Mäkinen | 8/10 | 3567 days | 4% |
| Ingrid Kiselka | 9/10 | 3574 days | 4% |
| Lisa Obers | 7/10 | 3583 days | 4% |
| Chloe Olsen | 7/10 | 3586 days | 4% |
| Marjolen Klomphaler | 8/10 | 3592 days | 4% |
| Aife O'Loughlin | 7/10 | 3598 days | 3% |
| Emma Emmalelong | 1/10 | 3629 days | 1% |
| Robertoi | 9/10 | 3673 days | 3% |
| Pascale Lemieux | 7/10 | 3879 days | 2% |
| Melanie Laffay | 8/10 | 3892 days | 2% |
| Hana Rachfalik | 9/10 | 3896 days | 2% |
| Hannes | 5/10 | 3903 days | 2% |
| Ben Devlin | 10/10 | 3907 days | 2% |
| Talissa Missiato | 8/10 | 3911 days | 2% |
| Horitz | 7/10 | 3918 days | 2% |
| Mia Gaynor | 7/10 | 3927 days | 2% |
| Matthias Clausen | 8/10 | 3929 days | 2% |
| Lucas Anderson | 9/10 | 3930 days | 2% |
| Briony | 7/10 | 3934 days | 2% |
| Carmen Pramstaller | 6/10 | 3936 days | 2% |
| Tobias | 5/10 | 3938 days | 1% |
| Bonnie Krautz | 7/10 | 3954 days | 2% |
| Anja P | 1/10 | 3964 days | 0% |
| Nick Sproat | 3/10 | 3965 days | 1% |
| Sophie Jenkins | 6/10 | 3997 days | 1% |
| Jeroen Bartelen | 2/10 | 4209 days | 0% |
| Oliver Blackmore | 7/10 | 4635 days | 2% |
| Casandra Prunica | 7/10 | 4638 days | 2% |
| Lauren Hedley | 7/10 | 4638 days | 2% |
| Sarah Christman | 7/10 | 4638 days | 2% |
| Johanna Kofler | 7/10 | 4639 days | 2% |
| Hannah | 7/10 | 4648 days | 2% |
| Olivia | 7/10 | 4648 days | 2% |
| Davina Teo | 7/10 | 4671 days | 2% |
| Nigel | 8/10 | 4671 days | 2% |
| Reisender Sohn | 1/10 | 4695 days | 1% |
| Chris | 3/10 | 4756 days | 1% |
| Bert Pubeg | 3/10 | 4756 days | 1% |
| Lala Cole | 3/10 | 4909 days | 1% |
| Hannah Actor-Engel | 3/10 | 4970 days | 1% |
| Brandon Wells | 4/10 | 4988 days | 1% |
| Katharina | 7/10 | 4988 days | 2% |
| Fabian | 7/10 | 4988 days | 2% |
| Steve Maona | 10/10 | 4994 days | 2% |
| Billy Koichopolos | 10/10 | 4994 days | 2% |
| Gina Lisi | 10/10 | 4994 days | 2% |
| Arno Leleu | 7/10 | 5010 days | 2% |
| Peter Moederer | 8/10 | 5018 days | 2% |
| Adam Urkhart | 9/10 | 5029 days | 2% |
| Lydia Holleman | 8/10 | 5082 days | 2% |
| prasub | 4/10 | 5121 days | 1% |
| Barbara Berkhout | 8/10 | 5351 days | 2% |
| Tamara McVey | 6/10 | 5378 days | 2% |
| Sandra Andersen | 8/10 | 5378 days | 2% |
| Helen Chilton | 8/10 | 5383 days | 2% |
| Oliver Graf | 7/10 | 5471 days | 2% |
| Mina Harker | 7/10 | 5694 days | 2% |
| Ralph & Marloes Meyers | 7/10 | 5700 days | 2% |
| Jaime Ress | 7/10 | 5712 days | 2% |
| Jolien Kruizinga | 8/10 | 5716 days | 2% |
| Florian | 6/10 | 5722 days | 2% |
| Clemmie Sinclair | 8/10 | 5722 days | 2% |
| Lil Irish | 7/10 | 5731 days | 2% |
| Carolin Ranner | 7/10 | 5733 days | 2% |
| Jarrett King | 6/10 | 5733 days | 2% |
| Lieve Verdonck | 8/10 | 5733 days | 2% |
| Justin Pearce | 7/10 | 5736 days | 2% |
| Cesar | 6/10 | 5737 days | 2% |
| Pat MacDonald | 7/10 | 5747 days | 2% |
| Katharina Dierkes | 8/10 | 5747 days | 2% |
| Emma Edis-Bates | 8/10 | 5748 days | 2% |
| Cara Dungay | 7/10 | 5748 days | 2% |
| Ruben and Jetske | 8/10 | 5750 days | 2% |
| Helen Keighley | 8/10 | 5752 days | 2% |
| Sprangers | 6/10 | 5753 days | 2% |
| Kristie | 9/10 | 5783 days | 2% |
| Marie | 7/10 | 6066 days | 2% |
| Michael Egli | 8/10 | 6088 days | 2% |
| Angela | 6/10 | 6098 days | 2% |
| Yasmin Abrahams | 8/10 | 6099 days | 2% |
| Rob | 8/10 | 6099 days | 2% |
| Barbara & Sven | 8/10 | 6099 days | 2% |
| Don & Alice | 7/10 | 6101 days | 2% |
| Max Mareen | 7/10 | 6106 days | 2% |
| Mieke Knoops | 7/10 | 6107 days | 2% |
| Johan Norregaard | 8/10 | 6117 days | 2% |
| Lisa Beauchemin | 7/10 | 6120 days | 2% |
| Valerie Van Hemelrijck | 7/10 | 6120 days | 2% |
| Belinda Godhard | 9/10 | 6122 days | 2% |
| Dersiree Moerbeek | 9/10 | 6123 days | 2% |
| Rachel & Barak | 7/10 | 6123 days | 2% |
| Charlotte | 7/10 | 6124 days | 2% |
| Sibille Fischer | 8/10 | 6138 days | 2% |
| Jonathan Angela | 6/10 | 6139 days | 2% |
| niekv | 9/10 | 6172 days | 2% |
| foucherm | 8/10 | 6180 days | 2% |
| jamesg | 4/10 | 6185 days | 1% |
| Artur D | 9/10 | 6189 days | 2% |
| Katerina Wimmer | 5/10 | 6198 days | 2% |
| Roman Hauri | 5/10 | 6199 days | 2% |
| Dermot Bryne | 5/10 | 6210 days | 2% |
| zoey1 | 6/10 | 6296 days | 2% |
| Ritag | 3/10 | 6303 days | 1% |
| SBlake | 10/10 | 6436 days | 2% |
| RichardA | 2/10 | 6438 days | 1% |
| FramiskaH | 4/10 | 6449 days | 1% |
| JaninaF | 5/10 | 6449 days | 2% |
| MartinG | 9/10 | 6464 days | 2% |
| PellucoFrance | 8/10 | 6465 days | 2% |
| Steven | 9/10 | 6465 days | 2% |
| CarleyJ | 10/10 | 6465 days | 2% |
| GaryW | 6/10 | 6466 days | 2% |
| Claudia | 5/10 | 6467 days | 2% |
| Jan | 8/10 | 6467 days | 2% |
| siemen | 7/10 | 6472 days | 2% |
| Majken | 5/10 | 6474 days | 2% |
| Ian S | 8/10 | 6480 days | 2% |
| Michael | 9/10 | 6495 days | 2% |
| Pia | 8/10 | 6497 days | 2% |
| Lucas | 8/10 | 6503 days | 2% |
| Lieke | 7/10 | 6503 days | 2% |
| Kori | 4/10 | 6543 days | 1% |
| Raey | 9/10 | 6628 days | 2% |
| sasssy | 8/10 | 6705 days | 2% |
| Daniela | 8/10 | 6807 days | 2% |
| Richard Anthony | 7/10 | 6818 days | 2% |
| Alexandra Vogeli | 7/10 | 6818 days | 2% |
| Eon Alers | 8/10 | 6821 days | 2% |
| Annette Hurst | 8/10 | 6821 days | 2% |
| Emma Dickinson | 8/10 | 6828 days | 2% |
| Mariska | 8/10 | 6829 days | 2% |
| Dirk | 8/10 | 6830 days | 2% |
| Carola | 7/10 | 6830 days | 2% |
| Philippe | 9/10 | 6832 days | 2% |
| Sean Pierce | 8/10 | 6836 days | 2% |
| April | 9/10 | 6840 days | 2% |
| Anna | 9/10 | 6871 days | 2% |
| MrsWesley | 5/10 | 7158 days | 2% |
| Michaela | 8/10 | 7185 days | 2% |
| Reggie | 4/10 | 7197 days | 1% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Wicked Campers experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-6.95% Adjustment
Recent reviews reflect the experience as it currently operates. This means it's important to get fresh reviews. Some experiences discovered they could get a few good reviews and then, resting on their laurels, discourage any further reviews. This adjustment stimulates experiences to be positively involved in the review generating process and discourages them from manipulating the ranking system in this manner.
What constitutes a recent review is based on the how old it is, what type of experience it is applied to and and what time of year it currently is. Due to the seasonal nature of many businesses, what is considered recent is dynamically adjusted throughout the year.
There may be an adjustment if this experience hasn't received enough reviews within the last 47 days. The Wicked Campers experience has 0 recent rankings. Adjustments are according to the following table:
| Recent Reviews | Adjustment |
|---|---|
| 0 | -3.00% |
| 1 | -2.63% |
| 2 | -1.50% |
| 3 | -0.38% |
| 4 | -0.00% |
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Wicked Campers experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -3.89% |
| 198 | -3.91% |
| 199 | -3.93% |
| 200 | -3.95% |
| 201 | -3.97% |
| 202 | -3.99% |
| 203 | -4.01% |
| … | … |
Balancing Adjustment
11.02% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Onboarding Rating
This rating is about customer service and camper availability. It measures aspects of the customer journey that are often missing from online ratings. It includes performances based on: pre-booking communication, product availability and responsiveness to customer enquiries.
All metrics come from actual customer interactions.
Details are calculated daily from statistics over several years and merged with the score derived from customer reviews - to then form the final ranking score.
Final Ranking Score
71%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.