G'day, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Wicked Campers.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
Wicked Campers
Valid Reviews
158 Valid Reviews
The Wicked Campers experience has a total of 166 reviews. There are 158 valid reviews that are included when calculating the ranking score and 8 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 158 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 11 |
|
7% |
| 9/10 | 19 |
|
12% |
| 8/10 | 41 |
|
26% |
| 7/10 | 43 |
|
27% |
| 6/10 | 12 |
|
8% |
| 5/10 | 9 |
|
6% |
| 4/10 | 6 |
|
4% |
| 3/10 | 6 |
|
4% |
| 2/10 | 4 |
|
3% |
| 1/10 | 7 |
|
4% |
68.61% Average
The raw data average (mean) for all the Wicked Campers valid reviews is 68.61% and is based on 158 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
124 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 158 valid reviews, the experience has 124 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 124 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 6 |
|
5% |
| 9/10 | 14 |
|
11% |
| 8/10 | 37 |
|
30% |
| 7/10 | 40 |
|
32% |
| 6/10 | 11 |
|
9% |
| 5/10 | 9 |
|
7% |
| 4/10 | 5 |
|
4% |
| 3/10 | 1 |
|
1% |
| 2/10 | 1 |
|
1% |
| 1/10 | 0 |
|
0% |
72.42% Average
The raw data average (mean) for all the Wicked Campers face-to-face reviews is 72.42% and is based on 124 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
70.12%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| W.F. | 6/10 | 810 days | 100% |
| bastien | 1/10 | 1755 days | 3% |
| Sean | 10/10 | 1816 days | 9% |
| Jürgen Rautenbach | 10/10 | 2301 days | 7% |
| Jane Doe | 1/10 | 2302 days | 2% |
| Sian | 10/10 | 2608 days | 6% |
| Jo Bavington | 8/10 | 2667 days | 6% |
| Pierre Longuet | 10/10 | 2941 days | 5% |
| rp1331 | 1/10 | 2942 days | 2% |
| Michael Townsend | 10/10 | 2972 days | 5% |
| Lina Andersson | 7/10 | 3000 days | 4% |
| Henry Schenker | 2/10 | 3001 days | 2% |
| Marc VandenHaute | 7/10 | 3031 days | 4% |
| Priya Priya | 8/10 | 3031 days | 4% |
| Anne Achie | 1/10 | 3062 days | 1% |
| peroni yann | 9/10 | 3092 days | 4% |
| Harriet | 2/10 | 3093 days | 2% |
| Brittany Field | 9/10 | 3245 days | 3% |
| Erkka Mäkinen | 8/10 | 3365 days | 3% |
| Ingrid Kiselka | 9/10 | 3372 days | 3% |
| Lisa Obers | 7/10 | 3381 days | 3% |
| Chloe Olsen | 7/10 | 3384 days | 3% |
| Marjolen Klomphaler | 8/10 | 3390 days | 3% |
| Aife O'Loughlin | 7/10 | 3396 days | 3% |
| Emma Emmalelong | 1/10 | 3427 days | 1% |
| Robertoi | 9/10 | 3471 days | 3% |
| Pascale Lemieux | 7/10 | 3677 days | 2% |
| Melanie Laffay | 8/10 | 3690 days | 2% |
| Hana Rachfalik | 9/10 | 3694 days | 2% |
| Hannes | 5/10 | 3701 days | 1% |
| Ben Devlin | 10/10 | 3705 days | 2% |
| Talissa Missiato | 8/10 | 3709 days | 2% |
| Horitz | 7/10 | 3716 days | 2% |
| Mia Gaynor | 7/10 | 3725 days | 2% |
| Matthias Clausen | 8/10 | 3727 days | 2% |
| Lucas Anderson | 9/10 | 3728 days | 2% |
| Briony | 7/10 | 3732 days | 2% |
| Carmen Pramstaller | 6/10 | 3734 days | 1% |
| Tobias | 5/10 | 3736 days | 1% |
| Bonnie Krautz | 7/10 | 3752 days | 2% |
| Anja P | 1/10 | 3762 days | 0% |
| Nick Sproat | 3/10 | 3763 days | 1% |
| Sophie Jenkins | 6/10 | 3795 days | 1% |
| Jeroen Bartelen | 2/10 | 4007 days | 0% |
| Oliver Blackmore | 7/10 | 4433 days | 1% |
| Casandra Prunica | 7/10 | 4436 days | 1% |
| Lauren Hedley | 7/10 | 4436 days | 1% |
| Sarah Christman | 7/10 | 4436 days | 1% |
| Johanna Kofler | 7/10 | 4437 days | 1% |
| Hannah | 7/10 | 4446 days | 1% |
| Olivia | 7/10 | 4446 days | 1% |
| Davina Teo | 7/10 | 4469 days | 1% |
| Nigel | 8/10 | 4469 days | 1% |
| Reisender Sohn | 1/10 | 4493 days | 0% |
| Chris | 3/10 | 4554 days | 0% |
| Bert Pubeg | 3/10 | 4554 days | 0% |
| Lala Cole | 3/10 | 4707 days | 0% |
| Hannah Actor-Engel | 3/10 | 4768 days | 0% |
| Brandon Wells | 4/10 | 4786 days | 1% |
| Katharina | 7/10 | 4786 days | 1% |
| Fabian | 7/10 | 4786 days | 1% |
| Steve Maona | 10/10 | 4792 days | 1% |
| Billy Koichopolos | 10/10 | 4792 days | 1% |
| Gina Lisi | 10/10 | 4792 days | 1% |
| Arno Leleu | 7/10 | 4808 days | 1% |
| Peter Moederer | 8/10 | 4816 days | 1% |
| Adam Urkhart | 9/10 | 4827 days | 1% |
| Lydia Holleman | 8/10 | 4880 days | 1% |
| prasub | 4/10 | 4919 days | 1% |
| Barbara Berkhout | 8/10 | 5149 days | 1% |
| Tamara McVey | 6/10 | 5176 days | 1% |
| Sandra Andersen | 8/10 | 5176 days | 1% |
| Helen Chilton | 8/10 | 5181 days | 1% |
| Oliver Graf | 7/10 | 5269 days | 1% |
| Mina Harker | 7/10 | 5492 days | 1% |
| Ralph & Marloes Meyers | 7/10 | 5498 days | 1% |
| Jaime Ress | 7/10 | 5510 days | 1% |
| Jolien Kruizinga | 8/10 | 5514 days | 1% |
| Florian | 6/10 | 5520 days | 1% |
| Clemmie Sinclair | 8/10 | 5520 days | 1% |
| Lil Irish | 7/10 | 5529 days | 1% |
| Carolin Ranner | 7/10 | 5531 days | 1% |
| Jarrett King | 6/10 | 5531 days | 1% |
| Lieve Verdonck | 8/10 | 5531 days | 1% |
| Justin Pearce | 7/10 | 5534 days | 1% |
| Cesar | 6/10 | 5535 days | 1% |
| Pat MacDonald | 7/10 | 5545 days | 1% |
| Katharina Dierkes | 8/10 | 5545 days | 1% |
| Emma Edis-Bates | 8/10 | 5546 days | 1% |
| Cara Dungay | 7/10 | 5546 days | 1% |
| Ruben and Jetske | 8/10 | 5548 days | 1% |
| Helen Keighley | 8/10 | 5550 days | 1% |
| Sprangers | 6/10 | 5551 days | 1% |
| Kristie | 9/10 | 5581 days | 1% |
| Marie | 7/10 | 5864 days | 1% |
| Michael Egli | 8/10 | 5886 days | 1% |
| Angela | 6/10 | 5896 days | 1% |
| Yasmin Abrahams | 8/10 | 5897 days | 1% |
| Rob | 8/10 | 5897 days | 1% |
| Barbara & Sven | 8/10 | 5897 days | 1% |
| Don & Alice | 7/10 | 5899 days | 1% |
| Max Mareen | 7/10 | 5904 days | 1% |
| Mieke Knoops | 7/10 | 5905 days | 1% |
| Johan Norregaard | 8/10 | 5915 days | 1% |
| Lisa Beauchemin | 7/10 | 5918 days | 1% |
| Valerie Van Hemelrijck | 7/10 | 5918 days | 1% |
| Belinda Godhard | 9/10 | 5920 days | 1% |
| Dersiree Moerbeek | 9/10 | 5921 days | 1% |
| Rachel & Barak | 7/10 | 5921 days | 1% |
| Charlotte | 7/10 | 5922 days | 1% |
| Sibille Fischer | 8/10 | 5936 days | 1% |
| Jonathan Angela | 6/10 | 5937 days | 1% |
| niekv | 9/10 | 5970 days | 1% |
| foucherm | 8/10 | 5978 days | 1% |
| jamesg | 4/10 | 5983 days | 1% |
| Artur D | 9/10 | 5987 days | 1% |
| Katerina Wimmer | 5/10 | 5996 days | 1% |
| Roman Hauri | 5/10 | 5997 days | 1% |
| Dermot Bryne | 5/10 | 6008 days | 1% |
| zoey1 | 6/10 | 6094 days | 1% |
| Ritag | 3/10 | 6101 days | 0% |
| SBlake | 10/10 | 6234 days | 1% |
| RichardA | 2/10 | 6236 days | 0% |
| FramiskaH | 4/10 | 6247 days | 1% |
| JaninaF | 5/10 | 6247 days | 1% |
| MartinG | 9/10 | 6262 days | 1% |
| PellucoFrance | 8/10 | 6263 days | 1% |
| Steven | 9/10 | 6263 days | 1% |
| CarleyJ | 10/10 | 6263 days | 1% |
| GaryW | 6/10 | 6264 days | 1% |
| Claudia | 5/10 | 6265 days | 1% |
| Jan | 8/10 | 6265 days | 1% |
| siemen | 7/10 | 6270 days | 1% |
| Majken | 5/10 | 6272 days | 1% |
| Ian S | 8/10 | 6278 days | 1% |
| Michael | 9/10 | 6293 days | 1% |
| Pia | 8/10 | 6295 days | 1% |
| Lucas | 8/10 | 6301 days | 1% |
| Lieke | 7/10 | 6301 days | 1% |
| Kori | 4/10 | 6341 days | 1% |
| Raey | 9/10 | 6426 days | 1% |
| sasssy | 8/10 | 6503 days | 1% |
| Daniela | 8/10 | 6605 days | 1% |
| Richard Anthony | 7/10 | 6616 days | 1% |
| Alexandra Vogeli | 7/10 | 6616 days | 1% |
| Eon Alers | 8/10 | 6619 days | 1% |
| Annette Hurst | 8/10 | 6619 days | 1% |
| Emma Dickinson | 8/10 | 6626 days | 1% |
| Mariska | 8/10 | 6627 days | 1% |
| Dirk | 8/10 | 6628 days | 1% |
| Carola | 7/10 | 6628 days | 1% |
| Philippe | 9/10 | 6630 days | 1% |
| Sean Pierce | 8/10 | 6634 days | 1% |
| April | 9/10 | 6638 days | 1% |
| Anna | 9/10 | 6669 days | 1% |
| MrsWesley | 5/10 | 6956 days | 1% |
| Michaela | 8/10 | 6983 days | 1% |
| Reggie | 4/10 | 6995 days | 1% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Wicked Campers experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-6.34% Adjustment
Recent reviews reflect the experience as it currently operates. This means it's important to get fresh reviews. Some experiences discovered they could get a few good reviews and then, resting on their laurels, discourage any further reviews. This adjustment stimulates experiences to be positively involved in the review generating process and discourages them from manipulating the ranking system in this manner.
What constitutes a recent review is based on the how old it is, what type of experience it is applied to and and what time of year it currently is. Due to the seasonal nature of many businesses, what is considered recent is dynamically adjusted throughout the year.
There may be an adjustment if this experience hasn't received enough reviews within the last 70 days. The Wicked Campers experience has 0 recent rankings. Adjustments are according to the following table:
| Recent Reviews | Adjustment |
|---|---|
| 0 | -3.00% |
| 1 | -2.63% |
| 2 | -1.50% |
| 3 | -0.38% |
| 4 | -0.00% |
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Wicked Campers experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -3.29% |
| 198 | -3.30% |
| 199 | -3.32% |
| 200 | -3.34% |
| 201 | -3.35% |
| 202 | -3.37% |
| 203 | -3.39% |
| … | … |
Balancing Adjustment
11.10% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Onboarding Rating
This rating is about customer service and camper availability. It measures aspects of the customer journey that are often missing from online ratings. It includes performances based on: pre-booking communication, product availability and responsiveness to customer enquiries.
All metrics come from actual customer interactions.
Details are calculated daily from statistics over several years and merged with the score derived from customer reviews - to then form the final ranking score.
Final Ranking Score
71%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.