Hey, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Wicked Campers.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
Wicked Campers
Valid Reviews
158 Valid Reviews
The Wicked Campers experience has a total of 166 reviews. There are 158 valid reviews that are included when calculating the ranking score and 8 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 158 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 11 |
|
7% |
| 9/10 | 19 |
|
12% |
| 8/10 | 41 |
|
26% |
| 7/10 | 43 |
|
27% |
| 6/10 | 12 |
|
8% |
| 5/10 | 9 |
|
6% |
| 4/10 | 6 |
|
4% |
| 3/10 | 6 |
|
4% |
| 2/10 | 4 |
|
3% |
| 1/10 | 7 |
|
4% |
68.61% Average
The raw data average (mean) for all the Wicked Campers valid reviews is 68.61% and is based on 158 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
124 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 158 valid reviews, the experience has 124 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 124 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 6 |
|
5% |
| 9/10 | 14 |
|
11% |
| 8/10 | 37 |
|
30% |
| 7/10 | 40 |
|
32% |
| 6/10 | 11 |
|
9% |
| 5/10 | 9 |
|
7% |
| 4/10 | 5 |
|
4% |
| 3/10 | 1 |
|
1% |
| 2/10 | 1 |
|
1% |
| 1/10 | 0 |
|
0% |
72.42% Average
The raw data average (mean) for all the Wicked Campers face-to-face reviews is 72.42% and is based on 124 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
69.92%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| W.F. | 6/10 | 750 days | 100% |
| bastien | 1/10 | 1695 days | 4% |
| Sean | 10/10 | 1756 days | 9% |
| Jürgen Rautenbach | 10/10 | 2241 days | 7% |
| Jane Doe | 1/10 | 2242 days | 3% |
| Sian | 10/10 | 2548 days | 6% |
| Jo Bavington | 8/10 | 2607 days | 6% |
| Pierre Longuet | 10/10 | 2881 days | 5% |
| rp1331 | 1/10 | 2882 days | 2% |
| Michael Townsend | 10/10 | 2912 days | 5% |
| Lina Andersson | 7/10 | 2940 days | 4% |
| Henry Schenker | 2/10 | 2941 days | 2% |
| Marc VandenHaute | 7/10 | 2971 days | 4% |
| Priya Priya | 8/10 | 2971 days | 5% |
| Anne Achie | 1/10 | 3002 days | 2% |
| peroni yann | 9/10 | 3032 days | 4% |
| Harriet | 2/10 | 3033 days | 2% |
| Brittany Field | 9/10 | 3185 days | 4% |
| Erkka Mäkinen | 8/10 | 3305 days | 4% |
| Ingrid Kiselka | 9/10 | 3312 days | 4% |
| Lisa Obers | 7/10 | 3321 days | 3% |
| Chloe Olsen | 7/10 | 3324 days | 3% |
| Marjolen Klomphaler | 8/10 | 3330 days | 3% |
| Aife O'Loughlin | 7/10 | 3336 days | 3% |
| Emma Emmalelong | 1/10 | 3367 days | 1% |
| Robertoi | 9/10 | 3411 days | 3% |
| Pascale Lemieux | 7/10 | 3617 days | 2% |
| Melanie Laffay | 8/10 | 3630 days | 2% |
| Hana Rachfalik | 9/10 | 3634 days | 2% |
| Hannes | 5/10 | 3641 days | 2% |
| Ben Devlin | 10/10 | 3645 days | 2% |
| Talissa Missiato | 8/10 | 3649 days | 2% |
| Horitz | 7/10 | 3656 days | 2% |
| Mia Gaynor | 7/10 | 3665 days | 2% |
| Matthias Clausen | 8/10 | 3667 days | 2% |
| Lucas Anderson | 9/10 | 3668 days | 2% |
| Briony | 7/10 | 3672 days | 2% |
| Carmen Pramstaller | 6/10 | 3674 days | 2% |
| Tobias | 5/10 | 3676 days | 2% |
| Bonnie Krautz | 7/10 | 3692 days | 2% |
| Anja P | 1/10 | 3702 days | 1% |
| Nick Sproat | 3/10 | 3703 days | 1% |
| Sophie Jenkins | 6/10 | 3735 days | 2% |
| Jeroen Bartelen | 2/10 | 3947 days | 1% |
| Oliver Blackmore | 7/10 | 4373 days | 0% |
| Casandra Prunica | 7/10 | 4376 days | 0% |
| Lauren Hedley | 7/10 | 4376 days | 0% |
| Sarah Christman | 7/10 | 4376 days | 0% |
| Johanna Kofler | 7/10 | 4377 days | 0% |
| Hannah | 7/10 | 4386 days | 2% |
| Olivia | 7/10 | 4386 days | 2% |
| Davina Teo | 7/10 | 4409 days | 2% |
| Nigel | 8/10 | 4409 days | 2% |
| Reisender Sohn | 1/10 | 4433 days | 1% |
| Chris | 3/10 | 4494 days | 1% |
| Bert Pubeg | 3/10 | 4494 days | 1% |
| Lala Cole | 3/10 | 4647 days | 1% |
| Hannah Actor-Engel | 3/10 | 4708 days | 1% |
| Brandon Wells | 4/10 | 4726 days | 1% |
| Katharina | 7/10 | 4726 days | 2% |
| Fabian | 7/10 | 4726 days | 2% |
| Steve Maona | 10/10 | 4732 days | 2% |
| Billy Koichopolos | 10/10 | 4732 days | 2% |
| Gina Lisi | 10/10 | 4732 days | 2% |
| Arno Leleu | 7/10 | 4748 days | 2% |
| Peter Moederer | 8/10 | 4756 days | 2% |
| Adam Urkhart | 9/10 | 4767 days | 2% |
| Lydia Holleman | 8/10 | 4820 days | 2% |
| prasub | 4/10 | 4859 days | 1% |
| Barbara Berkhout | 8/10 | 5089 days | 2% |
| Tamara McVey | 6/10 | 5116 days | 1% |
| Sandra Andersen | 8/10 | 5116 days | 2% |
| Helen Chilton | 8/10 | 5121 days | 2% |
| Oliver Graf | 7/10 | 5209 days | 2% |
| Mina Harker | 7/10 | 5432 days | 2% |
| Ralph & Marloes Meyers | 7/10 | 5438 days | 2% |
| Jaime Ress | 7/10 | 5450 days | 2% |
| Jolien Kruizinga | 8/10 | 5454 days | 2% |
| Florian | 6/10 | 5460 days | 1% |
| Clemmie Sinclair | 8/10 | 5460 days | 2% |
| Lil Irish | 7/10 | 5469 days | 2% |
| Carolin Ranner | 7/10 | 5471 days | 2% |
| Jarrett King | 6/10 | 5471 days | 1% |
| Lieve Verdonck | 8/10 | 5471 days | 2% |
| Justin Pearce | 7/10 | 5474 days | 2% |
| Cesar | 6/10 | 5475 days | 1% |
| Pat MacDonald | 7/10 | 5485 days | 2% |
| Katharina Dierkes | 8/10 | 5485 days | 2% |
| Emma Edis-Bates | 8/10 | 5486 days | 2% |
| Cara Dungay | 7/10 | 5486 days | 2% |
| Ruben and Jetske | 8/10 | 5488 days | 2% |
| Helen Keighley | 8/10 | 5490 days | 2% |
| Sprangers | 6/10 | 5491 days | 1% |
| Kristie | 9/10 | 5521 days | 2% |
| Marie | 7/10 | 5804 days | 2% |
| Michael Egli | 8/10 | 5826 days | 2% |
| Angela | 6/10 | 5836 days | 1% |
| Yasmin Abrahams | 8/10 | 5837 days | 2% |
| Rob | 8/10 | 5837 days | 2% |
| Barbara & Sven | 8/10 | 5837 days | 2% |
| Don & Alice | 7/10 | 5839 days | 2% |
| Max Mareen | 7/10 | 5844 days | 2% |
| Mieke Knoops | 7/10 | 5845 days | 2% |
| Johan Norregaard | 8/10 | 5855 days | 2% |
| Lisa Beauchemin | 7/10 | 5858 days | 2% |
| Valerie Van Hemelrijck | 7/10 | 5858 days | 2% |
| Belinda Godhard | 9/10 | 5860 days | 2% |
| Dersiree Moerbeek | 9/10 | 5861 days | 2% |
| Rachel & Barak | 7/10 | 5861 days | 2% |
| Charlotte | 7/10 | 5862 days | 2% |
| Sibille Fischer | 8/10 | 5876 days | 2% |
| Jonathan Angela | 6/10 | 5877 days | 1% |
| niekv | 9/10 | 5910 days | 2% |
| foucherm | 8/10 | 5918 days | 2% |
| jamesg | 4/10 | 5923 days | 1% |
| Artur D | 9/10 | 5927 days | 2% |
| Katerina Wimmer | 5/10 | 5936 days | 1% |
| Roman Hauri | 5/10 | 5937 days | 1% |
| Dermot Bryne | 5/10 | 5948 days | 1% |
| zoey1 | 6/10 | 6034 days | 1% |
| Ritag | 3/10 | 6041 days | 1% |
| SBlake | 10/10 | 6174 days | 2% |
| RichardA | 2/10 | 6176 days | 1% |
| FramiskaH | 4/10 | 6187 days | 1% |
| JaninaF | 5/10 | 6187 days | 1% |
| MartinG | 9/10 | 6202 days | 2% |
| PellucoFrance | 8/10 | 6203 days | 2% |
| Steven | 9/10 | 6203 days | 2% |
| CarleyJ | 10/10 | 6203 days | 2% |
| GaryW | 6/10 | 6204 days | 1% |
| Claudia | 5/10 | 6205 days | 1% |
| Jan | 8/10 | 6205 days | 2% |
| siemen | 7/10 | 6210 days | 2% |
| Majken | 5/10 | 6212 days | 1% |
| Ian S | 8/10 | 6218 days | 2% |
| Michael | 9/10 | 6233 days | 2% |
| Pia | 8/10 | 6235 days | 2% |
| Lucas | 8/10 | 6241 days | 2% |
| Lieke | 7/10 | 6241 days | 2% |
| Kori | 4/10 | 6281 days | 1% |
| Raey | 9/10 | 6366 days | 2% |
| sasssy | 8/10 | 6443 days | 2% |
| Daniela | 8/10 | 6545 days | 2% |
| Richard Anthony | 7/10 | 6556 days | 2% |
| Alexandra Vogeli | 7/10 | 6556 days | 2% |
| Eon Alers | 8/10 | 6559 days | 2% |
| Annette Hurst | 8/10 | 6559 days | 2% |
| Emma Dickinson | 8/10 | 6566 days | 2% |
| Mariska | 8/10 | 6567 days | 2% |
| Dirk | 8/10 | 6568 days | 2% |
| Carola | 7/10 | 6568 days | 2% |
| Philippe | 9/10 | 6570 days | 2% |
| Sean Pierce | 8/10 | 6574 days | 2% |
| April | 9/10 | 6578 days | 2% |
| Anna | 9/10 | 6609 days | 2% |
| MrsWesley | 5/10 | 6896 days | 1% |
| Michaela | 8/10 | 6923 days | 2% |
| Reggie | 4/10 | 6935 days | 1% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Wicked Campers experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-7.14% Adjustment
Recent reviews reflect the experience as it currently operates. This means it's important to get fresh reviews. Some experiences discovered they could get a few good reviews and then, resting on their laurels, discourage any further reviews. This adjustment stimulates experiences to be positively involved in the review generating process and discourages them from manipulating the ranking system in this manner.
What constitutes a recent review is based on the how old it is, what type of experience it is applied to and and what time of year it currently is. Due to the seasonal nature of many businesses, what is considered recent is dynamically adjusted throughout the year.
There may be an adjustment if this experience hasn't received enough reviews within the last 53 days. The Wicked Campers experience has 0 recent rankings. Adjustments are according to the following table:
| Recent Reviews | Adjustment |
|---|---|
| 0 | -3.00% |
| 1 | -2.63% |
| 2 | -1.50% |
| 3 | -0.38% |
| 4 | -0.00% |
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Wicked Campers experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -4.08% |
| 198 | -4.10% |
| 199 | -4.12% |
| 200 | -4.14% |
| 201 | -4.16% |
| 202 | -4.19% |
| 203 | -4.21% |
| … | … |
Balancing Adjustment
11.85% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Onboarding Rating
This rating is about customer service and camper availability. It measures aspects of the customer journey that are often missing from online ratings. It includes performances based on: pre-booking communication, product availability and responsiveness to customer enquiries.
All metrics come from actual customer interactions.
Details are calculated daily from statistics over several years and merged with the score derived from customer reviews - to then form the final ranking score.
Final Ranking Score
71%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.