Hey, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Wicked Campers.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
Wicked Campers
Valid Reviews
158 Valid Reviews
The Wicked Campers experience has a total of 166 reviews. There are 158 valid reviews that are included when calculating the ranking score and 8 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 158 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 11 |
|
7% |
| 9/10 | 19 |
|
12% |
| 8/10 | 41 |
|
26% |
| 7/10 | 43 |
|
27% |
| 6/10 | 12 |
|
8% |
| 5/10 | 9 |
|
6% |
| 4/10 | 6 |
|
4% |
| 3/10 | 6 |
|
4% |
| 2/10 | 4 |
|
3% |
| 1/10 | 7 |
|
4% |
68.61% Average
The raw data average (mean) for all the Wicked Campers valid reviews is 68.61% and is based on 158 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
124 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 158 valid reviews, the experience has 124 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 124 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 6 |
|
5% |
| 9/10 | 14 |
|
11% |
| 8/10 | 37 |
|
30% |
| 7/10 | 40 |
|
32% |
| 6/10 | 11 |
|
9% |
| 5/10 | 9 |
|
7% |
| 4/10 | 5 |
|
4% |
| 3/10 | 1 |
|
1% |
| 2/10 | 1 |
|
1% |
| 1/10 | 0 |
|
0% |
72.42% Average
The raw data average (mean) for all the Wicked Campers face-to-face reviews is 72.42% and is based on 124 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
70.46%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| W.F. | 6/10 | 911 days | 100% |
| bastien | 1/10 | 1856 days | 4% |
| Sean | 10/10 | 1917 days | 10% |
| Jürgen Rautenbach | 10/10 | 2402 days | 8% |
| Jane Doe | 1/10 | 2403 days | 3% |
| Sian | 10/10 | 2709 days | 7% |
| Jo Bavington | 8/10 | 2768 days | 6% |
| Pierre Longuet | 10/10 | 3042 days | 5% |
| rp1331 | 1/10 | 3043 days | 2% |
| Michael Townsend | 10/10 | 3073 days | 5% |
| Lina Andersson | 7/10 | 3101 days | 5% |
| Henry Schenker | 2/10 | 3102 days | 2% |
| Marc VandenHaute | 7/10 | 3132 days | 5% |
| Priya Priya | 8/10 | 3132 days | 5% |
| Anne Achie | 1/10 | 3163 days | 2% |
| peroni yann | 9/10 | 3193 days | 5% |
| Harriet | 2/10 | 3194 days | 2% |
| Brittany Field | 9/10 | 3346 days | 4% |
| Erkka Mäkinen | 8/10 | 3466 days | 3% |
| Ingrid Kiselka | 9/10 | 3473 days | 3% |
| Lisa Obers | 7/10 | 3482 days | 3% |
| Chloe Olsen | 7/10 | 3485 days | 3% |
| Marjolen Klomphaler | 8/10 | 3491 days | 3% |
| Aife O'Loughlin | 7/10 | 3497 days | 3% |
| Emma Emmalelong | 1/10 | 3528 days | 1% |
| Robertoi | 9/10 | 3572 days | 3% |
| Pascale Lemieux | 7/10 | 3778 days | 2% |
| Melanie Laffay | 8/10 | 3791 days | 2% |
| Hana Rachfalik | 9/10 | 3795 days | 2% |
| Hannes | 5/10 | 3802 days | 1% |
| Ben Devlin | 10/10 | 3806 days | 2% |
| Talissa Missiato | 8/10 | 3810 days | 2% |
| Horitz | 7/10 | 3817 days | 2% |
| Mia Gaynor | 7/10 | 3826 days | 2% |
| Matthias Clausen | 8/10 | 3828 days | 2% |
| Lucas Anderson | 9/10 | 3829 days | 2% |
| Briony | 7/10 | 3833 days | 2% |
| Carmen Pramstaller | 6/10 | 3835 days | 1% |
| Tobias | 5/10 | 3837 days | 1% |
| Bonnie Krautz | 7/10 | 3853 days | 2% |
| Anja P | 1/10 | 3863 days | 0% |
| Nick Sproat | 3/10 | 3864 days | 1% |
| Sophie Jenkins | 6/10 | 3896 days | 1% |
| Jeroen Bartelen | 2/10 | 4108 days | 0% |
| Oliver Blackmore | 7/10 | 4534 days | 2% |
| Casandra Prunica | 7/10 | 4537 days | 2% |
| Lauren Hedley | 7/10 | 4537 days | 2% |
| Sarah Christman | 7/10 | 4537 days | 2% |
| Johanna Kofler | 7/10 | 4538 days | 2% |
| Hannah | 7/10 | 4547 days | 2% |
| Olivia | 7/10 | 4547 days | 2% |
| Davina Teo | 7/10 | 4570 days | 2% |
| Nigel | 8/10 | 4570 days | 2% |
| Reisender Sohn | 1/10 | 4594 days | 0% |
| Chris | 3/10 | 4655 days | 1% |
| Bert Pubeg | 3/10 | 4655 days | 1% |
| Lala Cole | 3/10 | 4808 days | 1% |
| Hannah Actor-Engel | 3/10 | 4869 days | 1% |
| Brandon Wells | 4/10 | 4887 days | 1% |
| Katharina | 7/10 | 4887 days | 2% |
| Fabian | 7/10 | 4887 days | 2% |
| Steve Maona | 10/10 | 4893 days | 2% |
| Billy Koichopolos | 10/10 | 4893 days | 2% |
| Gina Lisi | 10/10 | 4893 days | 2% |
| Arno Leleu | 7/10 | 4909 days | 2% |
| Peter Moederer | 8/10 | 4917 days | 2% |
| Adam Urkhart | 9/10 | 4928 days | 2% |
| Lydia Holleman | 8/10 | 4981 days | 2% |
| prasub | 4/10 | 5020 days | 1% |
| Barbara Berkhout | 8/10 | 5250 days | 2% |
| Tamara McVey | 6/10 | 5277 days | 1% |
| Sandra Andersen | 8/10 | 5277 days | 2% |
| Helen Chilton | 8/10 | 5282 days | 2% |
| Oliver Graf | 7/10 | 5370 days | 2% |
| Mina Harker | 7/10 | 5593 days | 2% |
| Ralph & Marloes Meyers | 7/10 | 5599 days | 2% |
| Jaime Ress | 7/10 | 5611 days | 2% |
| Jolien Kruizinga | 8/10 | 5615 days | 2% |
| Florian | 6/10 | 5621 days | 1% |
| Clemmie Sinclair | 8/10 | 5621 days | 2% |
| Lil Irish | 7/10 | 5630 days | 2% |
| Carolin Ranner | 7/10 | 5632 days | 2% |
| Jarrett King | 6/10 | 5632 days | 1% |
| Lieve Verdonck | 8/10 | 5632 days | 2% |
| Justin Pearce | 7/10 | 5635 days | 2% |
| Cesar | 6/10 | 5636 days | 1% |
| Pat MacDonald | 7/10 | 5646 days | 2% |
| Katharina Dierkes | 8/10 | 5646 days | 2% |
| Emma Edis-Bates | 8/10 | 5647 days | 2% |
| Cara Dungay | 7/10 | 5647 days | 2% |
| Ruben and Jetske | 8/10 | 5649 days | 2% |
| Helen Keighley | 8/10 | 5651 days | 2% |
| Sprangers | 6/10 | 5652 days | 1% |
| Kristie | 9/10 | 5682 days | 2% |
| Marie | 7/10 | 5965 days | 2% |
| Michael Egli | 8/10 | 5987 days | 2% |
| Angela | 6/10 | 5997 days | 1% |
| Yasmin Abrahams | 8/10 | 5998 days | 2% |
| Rob | 8/10 | 5998 days | 2% |
| Barbara & Sven | 8/10 | 5998 days | 2% |
| Don & Alice | 7/10 | 6000 days | 2% |
| Max Mareen | 7/10 | 6005 days | 2% |
| Mieke Knoops | 7/10 | 6006 days | 2% |
| Johan Norregaard | 8/10 | 6016 days | 2% |
| Lisa Beauchemin | 7/10 | 6019 days | 2% |
| Valerie Van Hemelrijck | 7/10 | 6019 days | 2% |
| Belinda Godhard | 9/10 | 6021 days | 2% |
| Dersiree Moerbeek | 9/10 | 6022 days | 2% |
| Rachel & Barak | 7/10 | 6022 days | 2% |
| Charlotte | 7/10 | 6023 days | 2% |
| Sibille Fischer | 8/10 | 6037 days | 2% |
| Jonathan Angela | 6/10 | 6038 days | 1% |
| niekv | 9/10 | 6071 days | 2% |
| foucherm | 8/10 | 6079 days | 2% |
| jamesg | 4/10 | 6084 days | 1% |
| Artur D | 9/10 | 6088 days | 2% |
| Katerina Wimmer | 5/10 | 6097 days | 1% |
| Roman Hauri | 5/10 | 6098 days | 1% |
| Dermot Bryne | 5/10 | 6109 days | 1% |
| zoey1 | 6/10 | 6195 days | 1% |
| Ritag | 3/10 | 6202 days | 1% |
| SBlake | 10/10 | 6335 days | 2% |
| RichardA | 2/10 | 6337 days | 0% |
| FramiskaH | 4/10 | 6348 days | 1% |
| JaninaF | 5/10 | 6348 days | 1% |
| MartinG | 9/10 | 6363 days | 2% |
| PellucoFrance | 8/10 | 6364 days | 2% |
| Steven | 9/10 | 6364 days | 2% |
| CarleyJ | 10/10 | 6364 days | 2% |
| GaryW | 6/10 | 6365 days | 1% |
| Claudia | 5/10 | 6366 days | 1% |
| Jan | 8/10 | 6366 days | 2% |
| siemen | 7/10 | 6371 days | 2% |
| Majken | 5/10 | 6373 days | 1% |
| Ian S | 8/10 | 6379 days | 2% |
| Michael | 9/10 | 6394 days | 2% |
| Pia | 8/10 | 6396 days | 2% |
| Lucas | 8/10 | 6402 days | 2% |
| Lieke | 7/10 | 6402 days | 2% |
| Kori | 4/10 | 6442 days | 1% |
| Raey | 9/10 | 6527 days | 2% |
| sasssy | 8/10 | 6604 days | 2% |
| Daniela | 8/10 | 6706 days | 2% |
| Richard Anthony | 7/10 | 6717 days | 2% |
| Alexandra Vogeli | 7/10 | 6717 days | 2% |
| Eon Alers | 8/10 | 6720 days | 2% |
| Annette Hurst | 8/10 | 6720 days | 2% |
| Emma Dickinson | 8/10 | 6727 days | 2% |
| Mariska | 8/10 | 6728 days | 2% |
| Dirk | 8/10 | 6729 days | 2% |
| Carola | 7/10 | 6729 days | 2% |
| Philippe | 9/10 | 6731 days | 2% |
| Sean Pierce | 8/10 | 6735 days | 2% |
| April | 9/10 | 6739 days | 2% |
| Anna | 9/10 | 6770 days | 2% |
| MrsWesley | 5/10 | 7057 days | 1% |
| Michaela | 8/10 | 7084 days | 2% |
| Reggie | 4/10 | 7096 days | 1% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Wicked Campers experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-5.09% Adjustment
Recent reviews reflect the experience as it currently operates. This means it's important to get fresh reviews. Some experiences discovered they could get a few good reviews and then, resting on their laurels, discourage any further reviews. This adjustment stimulates experiences to be positively involved in the review generating process and discourages them from manipulating the ranking system in this manner.
What constitutes a recent review is based on the how old it is, what type of experience it is applied to and and what time of year it currently is. Due to the seasonal nature of many businesses, what is considered recent is dynamically adjusted throughout the year.
There may be an adjustment if this experience hasn't received enough reviews within the last 123 days. The Wicked Campers experience has 0 recent rankings. Adjustments are according to the following table:
| Recent Reviews | Adjustment |
|---|---|
| 0 | -3.00% |
| 1 | -2.63% |
| 2 | -1.50% |
| 3 | -0.38% |
| 4 | -0.00% |
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Wicked Campers experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -2.06% |
| 198 | -2.07% |
| 199 | -2.08% |
| 200 | -2.09% |
| 201 | -2.10% |
| 202 | -2.12% |
| 203 | -2.13% |
| … | … |
Balancing Adjustment
9.95% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Onboarding Rating
This rating is about customer service and camper availability. It measures aspects of the customer journey that are often missing from online ratings. It includes performances based on: pre-booking communication, product availability and responsiveness to customer enquiries.
All metrics come from actual customer interactions.
Details are calculated daily from statistics over several years and merged with the score derived from customer reviews - to then form the final ranking score.
Final Ranking Score
71%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.