G'day, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Wicked Campers.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
Wicked Campers
Valid Reviews
158 Valid Reviews
The Wicked Campers experience has a total of 166 reviews. There are 158 valid reviews that are included when calculating the ranking score and 8 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 158 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 11 |
|
7% |
| 9/10 | 19 |
|
12% |
| 8/10 | 41 |
|
26% |
| 7/10 | 43 |
|
27% |
| 6/10 | 12 |
|
8% |
| 5/10 | 9 |
|
6% |
| 4/10 | 6 |
|
4% |
| 3/10 | 6 |
|
4% |
| 2/10 | 4 |
|
3% |
| 1/10 | 7 |
|
4% |
68.61% Average
The raw data average (mean) for all the Wicked Campers valid reviews is 68.61% and is based on 158 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
124 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 158 valid reviews, the experience has 124 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 124 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 6 |
|
5% |
| 9/10 | 14 |
|
11% |
| 8/10 | 37 |
|
30% |
| 7/10 | 40 |
|
32% |
| 6/10 | 11 |
|
9% |
| 5/10 | 9 |
|
7% |
| 4/10 | 5 |
|
4% |
| 3/10 | 1 |
|
1% |
| 2/10 | 1 |
|
1% |
| 1/10 | 0 |
|
0% |
72.42% Average
The raw data average (mean) for all the Wicked Campers face-to-face reviews is 72.42% and is based on 124 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
70.61%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| W.F. | 6/10 | 951 days | 100% |
| bastien | 1/10 | 1896 days | 4% |
| Sean | 10/10 | 1957 days | 11% |
| Jürgen Rautenbach | 10/10 | 2442 days | 9% |
| Jane Doe | 1/10 | 2443 days | 3% |
| Sian | 10/10 | 2749 days | 7% |
| Jo Bavington | 8/10 | 2808 days | 7% |
| Pierre Longuet | 10/10 | 3082 days | 6% |
| rp1331 | 1/10 | 3083 days | 2% |
| Michael Townsend | 10/10 | 3113 days | 5% |
| Lina Andersson | 7/10 | 3141 days | 5% |
| Henry Schenker | 2/10 | 3142 days | 2% |
| Marc VandenHaute | 7/10 | 3172 days | 5% |
| Priya Priya | 8/10 | 3172 days | 5% |
| Anne Achie | 1/10 | 3203 days | 2% |
| peroni yann | 9/10 | 3233 days | 5% |
| Harriet | 2/10 | 3234 days | 2% |
| Brittany Field | 9/10 | 3386 days | 4% |
| Erkka Mäkinen | 8/10 | 3506 days | 4% |
| Ingrid Kiselka | 9/10 | 3513 days | 4% |
| Lisa Obers | 7/10 | 3522 days | 3% |
| Chloe Olsen | 7/10 | 3525 days | 3% |
| Marjolen Klomphaler | 8/10 | 3531 days | 3% |
| Aife O'Loughlin | 7/10 | 3537 days | 3% |
| Emma Emmalelong | 1/10 | 3568 days | 1% |
| Robertoi | 9/10 | 3612 days | 3% |
| Pascale Lemieux | 7/10 | 3818 days | 2% |
| Melanie Laffay | 8/10 | 3831 days | 2% |
| Hana Rachfalik | 9/10 | 3835 days | 2% |
| Hannes | 5/10 | 3842 days | 1% |
| Ben Devlin | 10/10 | 3846 days | 2% |
| Talissa Missiato | 8/10 | 3850 days | 2% |
| Horitz | 7/10 | 3857 days | 2% |
| Mia Gaynor | 7/10 | 3866 days | 2% |
| Matthias Clausen | 8/10 | 3868 days | 2% |
| Lucas Anderson | 9/10 | 3869 days | 2% |
| Briony | 7/10 | 3873 days | 2% |
| Carmen Pramstaller | 6/10 | 3875 days | 2% |
| Tobias | 5/10 | 3877 days | 1% |
| Bonnie Krautz | 7/10 | 3893 days | 2% |
| Anja P | 1/10 | 3903 days | 0% |
| Nick Sproat | 3/10 | 3904 days | 1% |
| Sophie Jenkins | 6/10 | 3936 days | 1% |
| Jeroen Bartelen | 2/10 | 4148 days | 0% |
| Oliver Blackmore | 7/10 | 4574 days | 2% |
| Casandra Prunica | 7/10 | 4577 days | 2% |
| Lauren Hedley | 7/10 | 4577 days | 2% |
| Sarah Christman | 7/10 | 4577 days | 2% |
| Johanna Kofler | 7/10 | 4578 days | 2% |
| Hannah | 7/10 | 4587 days | 2% |
| Olivia | 7/10 | 4587 days | 2% |
| Davina Teo | 7/10 | 4610 days | 2% |
| Nigel | 8/10 | 4610 days | 2% |
| Reisender Sohn | 1/10 | 4634 days | 0% |
| Chris | 3/10 | 4695 days | 1% |
| Bert Pubeg | 3/10 | 4695 days | 1% |
| Lala Cole | 3/10 | 4848 days | 1% |
| Hannah Actor-Engel | 3/10 | 4909 days | 1% |
| Brandon Wells | 4/10 | 4927 days | 1% |
| Katharina | 7/10 | 4927 days | 2% |
| Fabian | 7/10 | 4927 days | 2% |
| Steve Maona | 10/10 | 4933 days | 2% |
| Billy Koichopolos | 10/10 | 4933 days | 2% |
| Gina Lisi | 10/10 | 4933 days | 2% |
| Arno Leleu | 7/10 | 4949 days | 2% |
| Peter Moederer | 8/10 | 4957 days | 2% |
| Adam Urkhart | 9/10 | 4968 days | 2% |
| Lydia Holleman | 8/10 | 5021 days | 2% |
| prasub | 4/10 | 5060 days | 1% |
| Barbara Berkhout | 8/10 | 5290 days | 2% |
| Tamara McVey | 6/10 | 5317 days | 2% |
| Sandra Andersen | 8/10 | 5317 days | 2% |
| Helen Chilton | 8/10 | 5322 days | 2% |
| Oliver Graf | 7/10 | 5410 days | 2% |
| Mina Harker | 7/10 | 5633 days | 2% |
| Ralph & Marloes Meyers | 7/10 | 5639 days | 2% |
| Jaime Ress | 7/10 | 5651 days | 2% |
| Jolien Kruizinga | 8/10 | 5655 days | 2% |
| Florian | 6/10 | 5661 days | 2% |
| Clemmie Sinclair | 8/10 | 5661 days | 2% |
| Lil Irish | 7/10 | 5670 days | 2% |
| Carolin Ranner | 7/10 | 5672 days | 2% |
| Jarrett King | 6/10 | 5672 days | 2% |
| Lieve Verdonck | 8/10 | 5672 days | 2% |
| Justin Pearce | 7/10 | 5675 days | 2% |
| Cesar | 6/10 | 5676 days | 2% |
| Pat MacDonald | 7/10 | 5686 days | 2% |
| Katharina Dierkes | 8/10 | 5686 days | 2% |
| Emma Edis-Bates | 8/10 | 5687 days | 2% |
| Cara Dungay | 7/10 | 5687 days | 2% |
| Ruben and Jetske | 8/10 | 5689 days | 2% |
| Helen Keighley | 8/10 | 5691 days | 2% |
| Sprangers | 6/10 | 5692 days | 2% |
| Kristie | 9/10 | 5722 days | 2% |
| Marie | 7/10 | 6005 days | 2% |
| Michael Egli | 8/10 | 6027 days | 2% |
| Angela | 6/10 | 6037 days | 2% |
| Yasmin Abrahams | 8/10 | 6038 days | 2% |
| Rob | 8/10 | 6038 days | 2% |
| Barbara & Sven | 8/10 | 6038 days | 2% |
| Don & Alice | 7/10 | 6040 days | 2% |
| Max Mareen | 7/10 | 6045 days | 2% |
| Mieke Knoops | 7/10 | 6046 days | 2% |
| Johan Norregaard | 8/10 | 6056 days | 2% |
| Lisa Beauchemin | 7/10 | 6059 days | 2% |
| Valerie Van Hemelrijck | 7/10 | 6059 days | 2% |
| Belinda Godhard | 9/10 | 6061 days | 2% |
| Dersiree Moerbeek | 9/10 | 6062 days | 2% |
| Rachel & Barak | 7/10 | 6062 days | 2% |
| Charlotte | 7/10 | 6063 days | 2% |
| Sibille Fischer | 8/10 | 6077 days | 2% |
| Jonathan Angela | 6/10 | 6078 days | 2% |
| niekv | 9/10 | 6111 days | 2% |
| foucherm | 8/10 | 6119 days | 2% |
| jamesg | 4/10 | 6124 days | 1% |
| Artur D | 9/10 | 6128 days | 2% |
| Katerina Wimmer | 5/10 | 6137 days | 1% |
| Roman Hauri | 5/10 | 6138 days | 1% |
| Dermot Bryne | 5/10 | 6149 days | 1% |
| zoey1 | 6/10 | 6235 days | 2% |
| Ritag | 3/10 | 6242 days | 1% |
| SBlake | 10/10 | 6375 days | 2% |
| RichardA | 2/10 | 6377 days | 1% |
| FramiskaH | 4/10 | 6388 days | 1% |
| JaninaF | 5/10 | 6388 days | 1% |
| MartinG | 9/10 | 6403 days | 2% |
| PellucoFrance | 8/10 | 6404 days | 2% |
| Steven | 9/10 | 6404 days | 2% |
| CarleyJ | 10/10 | 6404 days | 2% |
| GaryW | 6/10 | 6405 days | 2% |
| Claudia | 5/10 | 6406 days | 1% |
| Jan | 8/10 | 6406 days | 2% |
| siemen | 7/10 | 6411 days | 2% |
| Majken | 5/10 | 6413 days | 1% |
| Ian S | 8/10 | 6419 days | 2% |
| Michael | 9/10 | 6434 days | 2% |
| Pia | 8/10 | 6436 days | 2% |
| Lucas | 8/10 | 6442 days | 2% |
| Lieke | 7/10 | 6442 days | 2% |
| Kori | 4/10 | 6482 days | 1% |
| Raey | 9/10 | 6567 days | 2% |
| sasssy | 8/10 | 6644 days | 2% |
| Daniela | 8/10 | 6746 days | 2% |
| Richard Anthony | 7/10 | 6757 days | 2% |
| Alexandra Vogeli | 7/10 | 6757 days | 2% |
| Eon Alers | 8/10 | 6760 days | 2% |
| Annette Hurst | 8/10 | 6760 days | 2% |
| Emma Dickinson | 8/10 | 6767 days | 2% |
| Mariska | 8/10 | 6768 days | 2% |
| Dirk | 8/10 | 6769 days | 2% |
| Carola | 7/10 | 6769 days | 2% |
| Philippe | 9/10 | 6771 days | 2% |
| Sean Pierce | 8/10 | 6775 days | 2% |
| April | 9/10 | 6779 days | 2% |
| Anna | 9/10 | 6810 days | 2% |
| MrsWesley | 5/10 | 7097 days | 1% |
| Michaela | 8/10 | 7124 days | 2% |
| Reggie | 4/10 | 7136 days | 1% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Wicked Campers experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-5.78% Adjustment
Recent reviews reflect the experience as it currently operates. This means it's important to get fresh reviews. Some experiences discovered they could get a few good reviews and then, resting on their laurels, discourage any further reviews. This adjustment stimulates experiences to be positively involved in the review generating process and discourages them from manipulating the ranking system in this manner.
What constitutes a recent review is based on the how old it is, what type of experience it is applied to and and what time of year it currently is. Due to the seasonal nature of many businesses, what is considered recent is dynamically adjusted throughout the year.
There may be an adjustment if this experience hasn't received enough reviews within the last 85 days. The Wicked Campers experience has 0 recent rankings. Adjustments are according to the following table:
| Recent Reviews | Adjustment |
|---|---|
| 0 | -3.00% |
| 1 | -2.63% |
| 2 | -1.50% |
| 3 | -0.38% |
| 4 | -0.00% |
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Wicked Campers experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -2.74% |
| 198 | -2.76% |
| 199 | -2.77% |
| 200 | -2.78% |
| 201 | -2.80% |
| 202 | -2.81% |
| 203 | -2.83% |
| … | … |
Balancing Adjustment
10.33% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Onboarding Rating
This rating is about customer service and camper availability. It measures aspects of the customer journey that are often missing from online ratings. It includes performances based on: pre-booking communication, product availability and responsiveness to customer enquiries.
All metrics come from actual customer interactions.
Details are calculated daily from statistics over several years and merged with the score derived from customer reviews - to then form the final ranking score.
Final Ranking Score
71%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.