G'day, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Wicked Campers.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
Wicked Campers
Valid Reviews
158 Valid Reviews
The Wicked Campers experience has a total of 166 reviews. There are 158 valid reviews that are included when calculating the ranking score and 8 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 158 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 11 |
|
7% |
| 9/10 | 19 |
|
12% |
| 8/10 | 41 |
|
26% |
| 7/10 | 43 |
|
27% |
| 6/10 | 12 |
|
8% |
| 5/10 | 9 |
|
6% |
| 4/10 | 6 |
|
4% |
| 3/10 | 6 |
|
4% |
| 2/10 | 4 |
|
3% |
| 1/10 | 7 |
|
4% |
68.61% Average
The raw data average (mean) for all the Wicked Campers valid reviews is 68.61% and is based on 158 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
124 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 158 valid reviews, the experience has 124 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 124 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 6 |
|
5% |
| 9/10 | 14 |
|
11% |
| 8/10 | 37 |
|
30% |
| 7/10 | 40 |
|
32% |
| 6/10 | 11 |
|
9% |
| 5/10 | 9 |
|
7% |
| 4/10 | 5 |
|
4% |
| 3/10 | 1 |
|
1% |
| 2/10 | 1 |
|
1% |
| 1/10 | 0 |
|
0% |
72.42% Average
The raw data average (mean) for all the Wicked Campers face-to-face reviews is 72.42% and is based on 124 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
70.76%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| W.F. | 6/10 | 991 days | 100% |
| bastien | 1/10 | 1936 days | 5% |
| Sean | 10/10 | 1997 days | 12% |
| Jürgen Rautenbach | 10/10 | 2482 days | 9% |
| Jane Doe | 1/10 | 2483 days | 3% |
| Sian | 10/10 | 2789 days | 8% |
| Jo Bavington | 8/10 | 2848 days | 7% |
| Pierre Longuet | 10/10 | 3122 days | 6% |
| rp1331 | 1/10 | 3123 days | 2% |
| Michael Townsend | 10/10 | 3153 days | 6% |
| Lina Andersson | 7/10 | 3181 days | 5% |
| Henry Schenker | 2/10 | 3182 days | 2% |
| Marc VandenHaute | 7/10 | 3212 days | 5% |
| Priya Priya | 8/10 | 3212 days | 5% |
| Anne Achie | 1/10 | 3243 days | 2% |
| peroni yann | 9/10 | 3273 days | 5% |
| Harriet | 2/10 | 3274 days | 2% |
| Brittany Field | 9/10 | 3426 days | 4% |
| Erkka Mäkinen | 8/10 | 3546 days | 4% |
| Ingrid Kiselka | 9/10 | 3553 days | 4% |
| Lisa Obers | 7/10 | 3562 days | 3% |
| Chloe Olsen | 7/10 | 3565 days | 3% |
| Marjolen Klomphaler | 8/10 | 3571 days | 4% |
| Aife O'Loughlin | 7/10 | 3577 days | 3% |
| Emma Emmalelong | 1/10 | 3608 days | 1% |
| Robertoi | 9/10 | 3652 days | 3% |
| Pascale Lemieux | 7/10 | 3858 days | 2% |
| Melanie Laffay | 8/10 | 3871 days | 2% |
| Hana Rachfalik | 9/10 | 3875 days | 2% |
| Hannes | 5/10 | 3882 days | 1% |
| Ben Devlin | 10/10 | 3886 days | 2% |
| Talissa Missiato | 8/10 | 3890 days | 2% |
| Horitz | 7/10 | 3897 days | 2% |
| Mia Gaynor | 7/10 | 3906 days | 2% |
| Matthias Clausen | 8/10 | 3908 days | 2% |
| Lucas Anderson | 9/10 | 3909 days | 2% |
| Briony | 7/10 | 3913 days | 2% |
| Carmen Pramstaller | 6/10 | 3915 days | 2% |
| Tobias | 5/10 | 3917 days | 1% |
| Bonnie Krautz | 7/10 | 3933 days | 2% |
| Anja P | 1/10 | 3943 days | 0% |
| Nick Sproat | 3/10 | 3944 days | 1% |
| Sophie Jenkins | 6/10 | 3976 days | 1% |
| Jeroen Bartelen | 2/10 | 4188 days | 0% |
| Oliver Blackmore | 7/10 | 4614 days | 2% |
| Casandra Prunica | 7/10 | 4617 days | 2% |
| Lauren Hedley | 7/10 | 4617 days | 2% |
| Sarah Christman | 7/10 | 4617 days | 2% |
| Johanna Kofler | 7/10 | 4618 days | 2% |
| Hannah | 7/10 | 4627 days | 2% |
| Olivia | 7/10 | 4627 days | 2% |
| Davina Teo | 7/10 | 4650 days | 2% |
| Nigel | 8/10 | 4650 days | 2% |
| Reisender Sohn | 1/10 | 4674 days | 1% |
| Chris | 3/10 | 4735 days | 1% |
| Bert Pubeg | 3/10 | 4735 days | 1% |
| Lala Cole | 3/10 | 4888 days | 1% |
| Hannah Actor-Engel | 3/10 | 4949 days | 1% |
| Brandon Wells | 4/10 | 4967 days | 1% |
| Katharina | 7/10 | 4967 days | 2% |
| Fabian | 7/10 | 4967 days | 2% |
| Steve Maona | 10/10 | 4973 days | 2% |
| Billy Koichopolos | 10/10 | 4973 days | 2% |
| Gina Lisi | 10/10 | 4973 days | 2% |
| Arno Leleu | 7/10 | 4989 days | 2% |
| Peter Moederer | 8/10 | 4997 days | 2% |
| Adam Urkhart | 9/10 | 5008 days | 2% |
| Lydia Holleman | 8/10 | 5061 days | 2% |
| prasub | 4/10 | 5100 days | 1% |
| Barbara Berkhout | 8/10 | 5330 days | 2% |
| Tamara McVey | 6/10 | 5357 days | 2% |
| Sandra Andersen | 8/10 | 5357 days | 2% |
| Helen Chilton | 8/10 | 5362 days | 2% |
| Oliver Graf | 7/10 | 5450 days | 2% |
| Mina Harker | 7/10 | 5673 days | 2% |
| Ralph & Marloes Meyers | 7/10 | 5679 days | 2% |
| Jaime Ress | 7/10 | 5691 days | 2% |
| Jolien Kruizinga | 8/10 | 5695 days | 2% |
| Florian | 6/10 | 5701 days | 2% |
| Clemmie Sinclair | 8/10 | 5701 days | 2% |
| Lil Irish | 7/10 | 5710 days | 2% |
| Carolin Ranner | 7/10 | 5712 days | 2% |
| Jarrett King | 6/10 | 5712 days | 2% |
| Lieve Verdonck | 8/10 | 5712 days | 2% |
| Justin Pearce | 7/10 | 5715 days | 2% |
| Cesar | 6/10 | 5716 days | 2% |
| Pat MacDonald | 7/10 | 5726 days | 2% |
| Katharina Dierkes | 8/10 | 5726 days | 2% |
| Emma Edis-Bates | 8/10 | 5727 days | 2% |
| Cara Dungay | 7/10 | 5727 days | 2% |
| Ruben and Jetske | 8/10 | 5729 days | 2% |
| Helen Keighley | 8/10 | 5731 days | 2% |
| Sprangers | 6/10 | 5732 days | 2% |
| Kristie | 9/10 | 5762 days | 2% |
| Marie | 7/10 | 6045 days | 2% |
| Michael Egli | 8/10 | 6067 days | 2% |
| Angela | 6/10 | 6077 days | 2% |
| Yasmin Abrahams | 8/10 | 6078 days | 2% |
| Rob | 8/10 | 6078 days | 2% |
| Barbara & Sven | 8/10 | 6078 days | 2% |
| Don & Alice | 7/10 | 6080 days | 2% |
| Max Mareen | 7/10 | 6085 days | 2% |
| Mieke Knoops | 7/10 | 6086 days | 2% |
| Johan Norregaard | 8/10 | 6096 days | 2% |
| Lisa Beauchemin | 7/10 | 6099 days | 2% |
| Valerie Van Hemelrijck | 7/10 | 6099 days | 2% |
| Belinda Godhard | 9/10 | 6101 days | 2% |
| Dersiree Moerbeek | 9/10 | 6102 days | 2% |
| Rachel & Barak | 7/10 | 6102 days | 2% |
| Charlotte | 7/10 | 6103 days | 2% |
| Sibille Fischer | 8/10 | 6117 days | 2% |
| Jonathan Angela | 6/10 | 6118 days | 2% |
| niekv | 9/10 | 6151 days | 2% |
| foucherm | 8/10 | 6159 days | 2% |
| jamesg | 4/10 | 6164 days | 1% |
| Artur D | 9/10 | 6168 days | 2% |
| Katerina Wimmer | 5/10 | 6177 days | 2% |
| Roman Hauri | 5/10 | 6178 days | 2% |
| Dermot Bryne | 5/10 | 6189 days | 2% |
| zoey1 | 6/10 | 6275 days | 2% |
| Ritag | 3/10 | 6282 days | 1% |
| SBlake | 10/10 | 6415 days | 2% |
| RichardA | 2/10 | 6417 days | 1% |
| FramiskaH | 4/10 | 6428 days | 1% |
| JaninaF | 5/10 | 6428 days | 2% |
| MartinG | 9/10 | 6443 days | 2% |
| PellucoFrance | 8/10 | 6444 days | 2% |
| Steven | 9/10 | 6444 days | 2% |
| CarleyJ | 10/10 | 6444 days | 2% |
| GaryW | 6/10 | 6445 days | 2% |
| Claudia | 5/10 | 6446 days | 2% |
| Jan | 8/10 | 6446 days | 2% |
| siemen | 7/10 | 6451 days | 2% |
| Majken | 5/10 | 6453 days | 2% |
| Ian S | 8/10 | 6459 days | 2% |
| Michael | 9/10 | 6474 days | 2% |
| Pia | 8/10 | 6476 days | 2% |
| Lucas | 8/10 | 6482 days | 2% |
| Lieke | 7/10 | 6482 days | 2% |
| Kori | 4/10 | 6522 days | 1% |
| Raey | 9/10 | 6607 days | 2% |
| sasssy | 8/10 | 6684 days | 2% |
| Daniela | 8/10 | 6786 days | 2% |
| Richard Anthony | 7/10 | 6797 days | 2% |
| Alexandra Vogeli | 7/10 | 6797 days | 2% |
| Eon Alers | 8/10 | 6800 days | 2% |
| Annette Hurst | 8/10 | 6800 days | 2% |
| Emma Dickinson | 8/10 | 6807 days | 2% |
| Mariska | 8/10 | 6808 days | 2% |
| Dirk | 8/10 | 6809 days | 2% |
| Carola | 7/10 | 6809 days | 2% |
| Philippe | 9/10 | 6811 days | 2% |
| Sean Pierce | 8/10 | 6815 days | 2% |
| April | 9/10 | 6819 days | 2% |
| Anna | 9/10 | 6850 days | 2% |
| MrsWesley | 5/10 | 7137 days | 2% |
| Michaela | 8/10 | 7164 days | 2% |
| Reggie | 4/10 | 7176 days | 1% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Wicked Campers experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-6.64% Adjustment
Recent reviews reflect the experience as it currently operates. This means it's important to get fresh reviews. Some experiences discovered they could get a few good reviews and then, resting on their laurels, discourage any further reviews. This adjustment stimulates experiences to be positively involved in the review generating process and discourages them from manipulating the ranking system in this manner.
What constitutes a recent review is based on the how old it is, what type of experience it is applied to and and what time of year it currently is. Due to the seasonal nature of many businesses, what is considered recent is dynamically adjusted throughout the year.
There may be an adjustment if this experience hasn't received enough reviews within the last 57 days. The Wicked Campers experience has 0 recent rankings. Adjustments are according to the following table:
| Recent Reviews | Adjustment |
|---|---|
| 0 | -3.00% |
| 1 | -2.63% |
| 2 | -1.50% |
| 3 | -0.38% |
| 4 | -0.00% |
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Wicked Campers experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -3.59% |
| 198 | -3.60% |
| 199 | -3.62% |
| 200 | -3.64% |
| 201 | -3.66% |
| 202 | -3.68% |
| 203 | -3.70% |
| … | … |
Balancing Adjustment
10.85% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Onboarding Rating
This rating is about customer service and camper availability. It measures aspects of the customer journey that are often missing from online ratings. It includes performances based on: pre-booking communication, product availability and responsiveness to customer enquiries.
All metrics come from actual customer interactions.
Details are calculated daily from statistics over several years and merged with the score derived from customer reviews - to then form the final ranking score.
Final Ranking Score
71%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.