Kia ora, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Wicked Campers.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
Wicked Campers
Valid Reviews
158 Valid Reviews
The Wicked Campers experience has a total of 166 reviews. There are 158 valid reviews that are included when calculating the ranking score and 8 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 158 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 11 |
|
7% |
| 9/10 | 19 |
|
12% |
| 8/10 | 41 |
|
26% |
| 7/10 | 43 |
|
27% |
| 6/10 | 12 |
|
8% |
| 5/10 | 9 |
|
6% |
| 4/10 | 6 |
|
4% |
| 3/10 | 6 |
|
4% |
| 2/10 | 4 |
|
3% |
| 1/10 | 7 |
|
4% |
68.61% Average
The raw data average (mean) for all the Wicked Campers valid reviews is 68.61% and is based on 158 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
124 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 158 valid reviews, the experience has 124 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 124 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 6 |
|
5% |
| 9/10 | 14 |
|
11% |
| 8/10 | 37 |
|
30% |
| 7/10 | 40 |
|
32% |
| 6/10 | 11 |
|
9% |
| 5/10 | 9 |
|
7% |
| 4/10 | 5 |
|
4% |
| 3/10 | 1 |
|
1% |
| 2/10 | 1 |
|
1% |
| 1/10 | 0 |
|
0% |
72.42% Average
The raw data average (mean) for all the Wicked Campers face-to-face reviews is 72.42% and is based on 124 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
69.78%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| W.F. | 6/10 | 673 days | 100% |
| bastien | 1/10 | 1618 days | 5% |
| Sean | 10/10 | 1679 days | 10% |
| Jürgen Rautenbach | 10/10 | 2164 days | 7% |
| Jane Doe | 1/10 | 2165 days | 3% |
| Sian | 10/10 | 2471 days | 6% |
| Jo Bavington | 8/10 | 2530 days | 6% |
| Pierre Longuet | 10/10 | 2804 days | 5% |
| rp1331 | 1/10 | 2805 days | 2% |
| Michael Townsend | 10/10 | 2835 days | 5% |
| Lina Andersson | 7/10 | 2863 days | 4% |
| Henry Schenker | 2/10 | 2864 days | 2% |
| Marc VandenHaute | 7/10 | 2894 days | 4% |
| Priya Priya | 8/10 | 2894 days | 4% |
| Anne Achie | 1/10 | 2925 days | 2% |
| peroni yann | 9/10 | 2955 days | 4% |
| Harriet | 2/10 | 2956 days | 2% |
| Brittany Field | 9/10 | 3108 days | 4% |
| Erkka Mäkinen | 8/10 | 3228 days | 3% |
| Ingrid Kiselka | 9/10 | 3235 days | 3% |
| Lisa Obers | 7/10 | 3244 days | 3% |
| Chloe Olsen | 7/10 | 3247 days | 3% |
| Marjolen Klomphaler | 8/10 | 3253 days | 3% |
| Aife O'Loughlin | 7/10 | 3259 days | 3% |
| Emma Emmalelong | 1/10 | 3290 days | 1% |
| Robertoi | 9/10 | 3334 days | 3% |
| Pascale Lemieux | 7/10 | 3540 days | 2% |
| Melanie Laffay | 8/10 | 3553 days | 2% |
| Hana Rachfalik | 9/10 | 3557 days | 2% |
| Hannes | 5/10 | 3564 days | 2% |
| Ben Devlin | 10/10 | 3568 days | 2% |
| Talissa Missiato | 8/10 | 3572 days | 2% |
| Horitz | 7/10 | 3579 days | 2% |
| Mia Gaynor | 7/10 | 3588 days | 2% |
| Matthias Clausen | 8/10 | 3590 days | 2% |
| Lucas Anderson | 9/10 | 3591 days | 2% |
| Briony | 7/10 | 3595 days | 2% |
| Carmen Pramstaller | 6/10 | 3597 days | 2% |
| Tobias | 5/10 | 3599 days | 2% |
| Bonnie Krautz | 7/10 | 3615 days | 2% |
| Anja P | 1/10 | 3625 days | 1% |
| Nick Sproat | 3/10 | 3626 days | 1% |
| Sophie Jenkins | 6/10 | 3658 days | 2% |
| Jeroen Bartelen | 2/10 | 3870 days | 1% |
| Oliver Blackmore | 7/10 | 4296 days | 0% |
| Casandra Prunica | 7/10 | 4299 days | 0% |
| Lauren Hedley | 7/10 | 4299 days | 0% |
| Sarah Christman | 7/10 | 4299 days | 0% |
| Johanna Kofler | 7/10 | 4300 days | 0% |
| Hannah | 7/10 | 4309 days | 0% |
| Olivia | 7/10 | 4309 days | 0% |
| Davina Teo | 7/10 | 4332 days | 0% |
| Nigel | 8/10 | 4332 days | 0% |
| Reisender Sohn | 1/10 | 4356 days | 0% |
| Chris | 3/10 | 4417 days | 1% |
| Bert Pubeg | 3/10 | 4417 days | 1% |
| Lala Cole | 3/10 | 4570 days | 1% |
| Hannah Actor-Engel | 3/10 | 4631 days | 1% |
| Brandon Wells | 4/10 | 4649 days | 1% |
| Katharina | 7/10 | 4649 days | 1% |
| Fabian | 7/10 | 4649 days | 1% |
| Steve Maona | 10/10 | 4655 days | 2% |
| Billy Koichopolos | 10/10 | 4655 days | 2% |
| Gina Lisi | 10/10 | 4655 days | 2% |
| Arno Leleu | 7/10 | 4671 days | 1% |
| Peter Moederer | 8/10 | 4679 days | 2% |
| Adam Urkhart | 9/10 | 4690 days | 2% |
| Lydia Holleman | 8/10 | 4743 days | 2% |
| prasub | 4/10 | 4782 days | 1% |
| Barbara Berkhout | 8/10 | 5012 days | 2% |
| Tamara McVey | 6/10 | 5039 days | 1% |
| Sandra Andersen | 8/10 | 5039 days | 2% |
| Helen Chilton | 8/10 | 5044 days | 2% |
| Oliver Graf | 7/10 | 5132 days | 1% |
| Mina Harker | 7/10 | 5355 days | 1% |
| Ralph & Marloes Meyers | 7/10 | 5361 days | 1% |
| Jaime Ress | 7/10 | 5373 days | 1% |
| Jolien Kruizinga | 8/10 | 5377 days | 2% |
| Florian | 6/10 | 5383 days | 1% |
| Clemmie Sinclair | 8/10 | 5383 days | 2% |
| Lil Irish | 7/10 | 5392 days | 1% |
| Carolin Ranner | 7/10 | 5394 days | 1% |
| Jarrett King | 6/10 | 5394 days | 1% |
| Lieve Verdonck | 8/10 | 5394 days | 2% |
| Justin Pearce | 7/10 | 5397 days | 1% |
| Cesar | 6/10 | 5398 days | 1% |
| Pat MacDonald | 7/10 | 5408 days | 1% |
| Katharina Dierkes | 8/10 | 5408 days | 2% |
| Emma Edis-Bates | 8/10 | 5409 days | 2% |
| Cara Dungay | 7/10 | 5409 days | 1% |
| Ruben and Jetske | 8/10 | 5411 days | 2% |
| Helen Keighley | 8/10 | 5413 days | 2% |
| Sprangers | 6/10 | 5414 days | 1% |
| Kristie | 9/10 | 5444 days | 2% |
| Marie | 7/10 | 5727 days | 1% |
| Michael Egli | 8/10 | 5749 days | 2% |
| Angela | 6/10 | 5759 days | 1% |
| Yasmin Abrahams | 8/10 | 5760 days | 2% |
| Rob | 8/10 | 5760 days | 2% |
| Barbara & Sven | 8/10 | 5760 days | 2% |
| Don & Alice | 7/10 | 5762 days | 1% |
| Max Mareen | 7/10 | 5767 days | 1% |
| Mieke Knoops | 7/10 | 5768 days | 1% |
| Johan Norregaard | 8/10 | 5778 days | 2% |
| Lisa Beauchemin | 7/10 | 5781 days | 1% |
| Valerie Van Hemelrijck | 7/10 | 5781 days | 1% |
| Belinda Godhard | 9/10 | 5783 days | 2% |
| Dersiree Moerbeek | 9/10 | 5784 days | 2% |
| Rachel & Barak | 7/10 | 5784 days | 1% |
| Charlotte | 7/10 | 5785 days | 1% |
| Sibille Fischer | 8/10 | 5799 days | 2% |
| Jonathan Angela | 6/10 | 5800 days | 1% |
| niekv | 9/10 | 5833 days | 2% |
| foucherm | 8/10 | 5841 days | 2% |
| jamesg | 4/10 | 5846 days | 1% |
| Artur D | 9/10 | 5850 days | 2% |
| Katerina Wimmer | 5/10 | 5859 days | 1% |
| Roman Hauri | 5/10 | 5860 days | 1% |
| Dermot Bryne | 5/10 | 5871 days | 1% |
| zoey1 | 6/10 | 5957 days | 1% |
| Ritag | 3/10 | 5964 days | 1% |
| SBlake | 10/10 | 6097 days | 2% |
| RichardA | 2/10 | 6099 days | 1% |
| FramiskaH | 4/10 | 6110 days | 1% |
| JaninaF | 5/10 | 6110 days | 1% |
| MartinG | 9/10 | 6125 days | 2% |
| PellucoFrance | 8/10 | 6126 days | 2% |
| Steven | 9/10 | 6126 days | 2% |
| CarleyJ | 10/10 | 6126 days | 2% |
| GaryW | 6/10 | 6127 days | 1% |
| Claudia | 5/10 | 6128 days | 1% |
| Jan | 8/10 | 6128 days | 2% |
| siemen | 7/10 | 6133 days | 1% |
| Majken | 5/10 | 6135 days | 1% |
| Ian S | 8/10 | 6141 days | 2% |
| Michael | 9/10 | 6156 days | 2% |
| Pia | 8/10 | 6158 days | 2% |
| Lucas | 8/10 | 6164 days | 2% |
| Lieke | 7/10 | 6164 days | 1% |
| Kori | 4/10 | 6204 days | 1% |
| Raey | 9/10 | 6289 days | 2% |
| sasssy | 8/10 | 6366 days | 2% |
| Daniela | 8/10 | 6468 days | 2% |
| Richard Anthony | 7/10 | 6479 days | 1% |
| Alexandra Vogeli | 7/10 | 6479 days | 1% |
| Eon Alers | 8/10 | 6482 days | 2% |
| Annette Hurst | 8/10 | 6482 days | 2% |
| Emma Dickinson | 8/10 | 6489 days | 2% |
| Mariska | 8/10 | 6490 days | 2% |
| Dirk | 8/10 | 6491 days | 2% |
| Carola | 7/10 | 6491 days | 1% |
| Philippe | 9/10 | 6493 days | 2% |
| Sean Pierce | 8/10 | 6497 days | 2% |
| April | 9/10 | 6501 days | 2% |
| Anna | 9/10 | 6532 days | 2% |
| MrsWesley | 5/10 | 6819 days | 1% |
| Michaela | 8/10 | 6846 days | 2% |
| Reggie | 4/10 | 6858 days | 1% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Wicked Campers experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-7.07% Adjustment
Recent reviews reflect the experience as it currently operates. This means it's important to get fresh reviews. Some experiences discovered they could get a few good reviews and then, resting on their laurels, discourage any further reviews. This adjustment stimulates experiences to be positively involved in the review generating process and discourages them from manipulating the ranking system in this manner.
What constitutes a recent review is based on the how old it is, what type of experience it is applied to and and what time of year it currently is. Due to the seasonal nature of many businesses, what is considered recent is dynamically adjusted throughout the year.
There may be an adjustment if this experience hasn't received enough reviews within the last 42 days. The Wicked Campers experience has 0 recent rankings. Adjustments are according to the following table:
| Recent Reviews | Adjustment |
|---|---|
| 0 | -3.00% |
| 1 | -2.63% |
| 2 | -1.50% |
| 3 | -0.38% |
| 4 | -0.00% |
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Wicked Campers experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -4.01% |
| 198 | -4.03% |
| 199 | -4.05% |
| 200 | -4.07% |
| 201 | -4.09% |
| 202 | -4.11% |
| 203 | -4.13% |
| … | … |
Balancing Adjustment
11.90% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Onboarding Rating
This rating is about customer service and camper availability. It measures aspects of the customer journey that are often missing from online ratings. It includes performances based on: pre-booking communication, product availability and responsiveness to customer enquiries.
All metrics come from actual customer interactions.
Details are calculated daily from statistics over several years and merged with the score derived from customer reviews - to then form the final ranking score.
Final Ranking Score
71%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.