Hey, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Wicked Campers.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
Wicked Campers
Valid Reviews
158 Valid Reviews
The Wicked Campers experience has a total of 166 reviews. There are 158 valid reviews that are included when calculating the ranking score and 8 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 158 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 11 |
|
7% |
| 9/10 | 19 |
|
12% |
| 8/10 | 41 |
|
26% |
| 7/10 | 43 |
|
27% |
| 6/10 | 12 |
|
8% |
| 5/10 | 9 |
|
6% |
| 4/10 | 6 |
|
4% |
| 3/10 | 6 |
|
4% |
| 2/10 | 4 |
|
3% |
| 1/10 | 7 |
|
4% |
68.61% Average
The raw data average (mean) for all the Wicked Campers valid reviews is 68.61% and is based on 158 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
124 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 158 valid reviews, the experience has 124 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 124 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 6 |
|
5% |
| 9/10 | 14 |
|
11% |
| 8/10 | 37 |
|
30% |
| 7/10 | 40 |
|
32% |
| 6/10 | 11 |
|
9% |
| 5/10 | 9 |
|
7% |
| 4/10 | 5 |
|
4% |
| 3/10 | 1 |
|
1% |
| 2/10 | 1 |
|
1% |
| 1/10 | 0 |
|
0% |
72.42% Average
The raw data average (mean) for all the Wicked Campers face-to-face reviews is 72.42% and is based on 124 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
70.04%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| W.F. | 6/10 | 789 days | 100% |
| bastien | 1/10 | 1734 days | 3% |
| Sean | 10/10 | 1795 days | 9% |
| Jürgen Rautenbach | 10/10 | 2281 days | 7% |
| Jane Doe | 1/10 | 2281 days | 2% |
| Sian | 10/10 | 2587 days | 6% |
| Jo Bavington | 8/10 | 2646 days | 5% |
| Pierre Longuet | 10/10 | 2921 days | 5% |
| rp1331 | 1/10 | 2921 days | 1% |
| Michael Townsend | 10/10 | 2952 days | 4% |
| Lina Andersson | 7/10 | 2980 days | 4% |
| Henry Schenker | 2/10 | 2980 days | 2% |
| Marc VandenHaute | 7/10 | 3011 days | 4% |
| Priya Priya | 8/10 | 3011 days | 4% |
| Anne Achie | 1/10 | 3042 days | 1% |
| peroni yann | 9/10 | 3072 days | 4% |
| Harriet | 2/10 | 3072 days | 1% |
| Brittany Field | 9/10 | 3225 days | 3% |
| Erkka Mäkinen | 8/10 | 3345 days | 3% |
| Ingrid Kiselka | 9/10 | 3351 days | 3% |
| Lisa Obers | 7/10 | 3360 days | 3% |
| Chloe Olsen | 7/10 | 3363 days | 3% |
| Marjolen Klomphaler | 8/10 | 3369 days | 3% |
| Aife O'Loughlin | 7/10 | 3376 days | 3% |
| Emma Emmalelong | 1/10 | 3407 days | 1% |
| Robertoi | 9/10 | 3450 days | 3% |
| Pascale Lemieux | 7/10 | 3656 days | 2% |
| Melanie Laffay | 8/10 | 3669 days | 2% |
| Hana Rachfalik | 9/10 | 3673 days | 2% |
| Hannes | 5/10 | 3680 days | 1% |
| Ben Devlin | 10/10 | 3684 days | 2% |
| Talissa Missiato | 8/10 | 3688 days | 2% |
| Horitz | 7/10 | 3695 days | 2% |
| Mia Gaynor | 7/10 | 3704 days | 2% |
| Matthias Clausen | 8/10 | 3706 days | 2% |
| Lucas Anderson | 9/10 | 3707 days | 2% |
| Briony | 7/10 | 3711 days | 2% |
| Carmen Pramstaller | 6/10 | 3713 days | 1% |
| Tobias | 5/10 | 3715 days | 1% |
| Bonnie Krautz | 7/10 | 3731 days | 2% |
| Anja P | 1/10 | 3742 days | 0% |
| Nick Sproat | 3/10 | 3742 days | 1% |
| Sophie Jenkins | 6/10 | 3774 days | 1% |
| Jeroen Bartelen | 2/10 | 3987 days | 0% |
| Oliver Blackmore | 7/10 | 4412 days | 1% |
| Casandra Prunica | 7/10 | 4415 days | 1% |
| Lauren Hedley | 7/10 | 4415 days | 1% |
| Sarah Christman | 7/10 | 4415 days | 1% |
| Johanna Kofler | 7/10 | 4416 days | 1% |
| Hannah | 7/10 | 4425 days | 1% |
| Olivia | 7/10 | 4425 days | 1% |
| Davina Teo | 7/10 | 4448 days | 1% |
| Nigel | 8/10 | 4448 days | 1% |
| Reisender Sohn | 1/10 | 4472 days | 0% |
| Chris | 3/10 | 4533 days | 0% |
| Bert Pubeg | 3/10 | 4533 days | 0% |
| Lala Cole | 3/10 | 4686 days | 0% |
| Hannah Actor-Engel | 3/10 | 4747 days | 0% |
| Brandon Wells | 4/10 | 4765 days | 1% |
| Katharina | 7/10 | 4765 days | 1% |
| Fabian | 7/10 | 4765 days | 1% |
| Steve Maona | 10/10 | 4771 days | 1% |
| Billy Koichopolos | 10/10 | 4771 days | 1% |
| Gina Lisi | 10/10 | 4771 days | 1% |
| Arno Leleu | 7/10 | 4787 days | 1% |
| Peter Moederer | 8/10 | 4795 days | 1% |
| Adam Urkhart | 9/10 | 4806 days | 1% |
| Lydia Holleman | 8/10 | 4859 days | 1% |
| prasub | 4/10 | 4898 days | 1% |
| Barbara Berkhout | 8/10 | 5128 days | 1% |
| Tamara McVey | 6/10 | 5155 days | 1% |
| Sandra Andersen | 8/10 | 5155 days | 1% |
| Helen Chilton | 8/10 | 5160 days | 1% |
| Oliver Graf | 7/10 | 5248 days | 1% |
| Mina Harker | 7/10 | 5471 days | 1% |
| Ralph & Marloes Meyers | 7/10 | 5477 days | 1% |
| Jaime Ress | 7/10 | 5489 days | 1% |
| Jolien Kruizinga | 8/10 | 5493 days | 1% |
| Florian | 6/10 | 5499 days | 1% |
| Clemmie Sinclair | 8/10 | 5499 days | 1% |
| Lil Irish | 7/10 | 5508 days | 1% |
| Carolin Ranner | 7/10 | 5510 days | 1% |
| Jarrett King | 6/10 | 5510 days | 1% |
| Lieve Verdonck | 8/10 | 5510 days | 1% |
| Justin Pearce | 7/10 | 5513 days | 1% |
| Cesar | 6/10 | 5514 days | 1% |
| Pat MacDonald | 7/10 | 5524 days | 1% |
| Katharina Dierkes | 8/10 | 5524 days | 1% |
| Emma Edis-Bates | 8/10 | 5525 days | 1% |
| Cara Dungay | 7/10 | 5525 days | 1% |
| Ruben and Jetske | 8/10 | 5527 days | 1% |
| Helen Keighley | 8/10 | 5529 days | 1% |
| Sprangers | 6/10 | 5530 days | 1% |
| Kristie | 9/10 | 5560 days | 1% |
| Marie | 7/10 | 5843 days | 1% |
| Michael Egli | 8/10 | 5865 days | 1% |
| Angela | 6/10 | 5875 days | 1% |
| Yasmin Abrahams | 8/10 | 5876 days | 1% |
| Rob | 8/10 | 5876 days | 1% |
| Barbara & Sven | 8/10 | 5876 days | 1% |
| Don & Alice | 7/10 | 5878 days | 1% |
| Max Mareen | 7/10 | 5883 days | 1% |
| Mieke Knoops | 7/10 | 5884 days | 1% |
| Johan Norregaard | 8/10 | 5894 days | 1% |
| Lisa Beauchemin | 7/10 | 5897 days | 1% |
| Valerie Van Hemelrijck | 7/10 | 5897 days | 1% |
| Belinda Godhard | 9/10 | 5899 days | 1% |
| Dersiree Moerbeek | 9/10 | 5900 days | 1% |
| Rachel & Barak | 7/10 | 5900 days | 1% |
| Charlotte | 7/10 | 5901 days | 1% |
| Sibille Fischer | 8/10 | 5915 days | 1% |
| Jonathan Angela | 6/10 | 5916 days | 1% |
| niekv | 9/10 | 5949 days | 1% |
| foucherm | 8/10 | 5957 days | 1% |
| jamesg | 4/10 | 5962 days | 1% |
| Artur D | 9/10 | 5966 days | 1% |
| Katerina Wimmer | 5/10 | 5975 days | 1% |
| Roman Hauri | 5/10 | 5976 days | 1% |
| Dermot Bryne | 5/10 | 5987 days | 1% |
| zoey1 | 6/10 | 6073 days | 1% |
| Ritag | 3/10 | 6080 days | 0% |
| SBlake | 10/10 | 6213 days | 1% |
| RichardA | 2/10 | 6215 days | 0% |
| FramiskaH | 4/10 | 6226 days | 1% |
| JaninaF | 5/10 | 6226 days | 1% |
| MartinG | 9/10 | 6241 days | 1% |
| PellucoFrance | 8/10 | 6242 days | 1% |
| Steven | 9/10 | 6242 days | 1% |
| CarleyJ | 10/10 | 6242 days | 1% |
| GaryW | 6/10 | 6243 days | 1% |
| Claudia | 5/10 | 6245 days | 1% |
| Jan | 8/10 | 6245 days | 1% |
| siemen | 7/10 | 6249 days | 1% |
| Majken | 5/10 | 6251 days | 1% |
| Ian S | 8/10 | 6257 days | 1% |
| Michael | 9/10 | 6273 days | 1% |
| Pia | 8/10 | 6274 days | 1% |
| Lucas | 8/10 | 6280 days | 1% |
| Lieke | 7/10 | 6280 days | 1% |
| Kori | 4/10 | 6321 days | 1% |
| Raey | 9/10 | 6406 days | 1% |
| sasssy | 8/10 | 6482 days | 1% |
| Daniela | 8/10 | 6584 days | 1% |
| Richard Anthony | 7/10 | 6595 days | 1% |
| Alexandra Vogeli | 7/10 | 6595 days | 1% |
| Eon Alers | 8/10 | 6598 days | 1% |
| Annette Hurst | 8/10 | 6598 days | 1% |
| Emma Dickinson | 8/10 | 6605 days | 1% |
| Mariska | 8/10 | 6606 days | 1% |
| Dirk | 8/10 | 6607 days | 1% |
| Carola | 7/10 | 6607 days | 1% |
| Philippe | 9/10 | 6609 days | 1% |
| Sean Pierce | 8/10 | 6613 days | 1% |
| April | 9/10 | 6617 days | 1% |
| Anna | 9/10 | 6648 days | 1% |
| MrsWesley | 5/10 | 6935 days | 1% |
| Michaela | 8/10 | 6962 days | 1% |
| Reggie | 4/10 | 6974 days | 1% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Wicked Campers experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-6.75% Adjustment
Recent reviews reflect the experience as it currently operates. This means it's important to get fresh reviews. Some experiences discovered they could get a few good reviews and then, resting on their laurels, discourage any further reviews. This adjustment stimulates experiences to be positively involved in the review generating process and discourages them from manipulating the ranking system in this manner.
What constitutes a recent review is based on the how old it is, what type of experience it is applied to and and what time of year it currently is. Due to the seasonal nature of many businesses, what is considered recent is dynamically adjusted throughout the year.
There may be an adjustment if this experience hasn't received enough reviews within the last 60 days. The Wicked Campers experience has 0 recent rankings. Adjustments are according to the following table:
| Recent Reviews | Adjustment |
|---|---|
| 0 | -3.00% |
| 1 | -2.63% |
| 2 | -1.50% |
| 3 | -0.38% |
| 4 | -0.00% |
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Wicked Campers experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -3.70% |
| 198 | -3.72% |
| 199 | -3.74% |
| 200 | -3.75% |
| 201 | -3.77% |
| 202 | -3.79% |
| 203 | -3.81% |
| … | … |
Balancing Adjustment
11.46% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Onboarding Rating
This rating is about customer service and camper availability. It measures aspects of the customer journey that are often missing from online ratings. It includes performances based on: pre-booking communication, product availability and responsiveness to customer enquiries.
All metrics come from actual customer interactions.
Details are calculated daily from statistics over several years and merged with the score derived from customer reviews - to then form the final ranking score.
Final Ranking Score
71%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.