Hey, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Wicked Campers.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
Wicked Campers
Valid Reviews
158 Valid Reviews
The Wicked Campers experience has a total of 166 reviews. There are 158 valid reviews that are included when calculating the ranking score and 8 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 158 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 11 |
|
7% |
| 9/10 | 19 |
|
12% |
| 8/10 | 41 |
|
26% |
| 7/10 | 43 |
|
27% |
| 6/10 | 12 |
|
8% |
| 5/10 | 9 |
|
6% |
| 4/10 | 6 |
|
4% |
| 3/10 | 6 |
|
4% |
| 2/10 | 4 |
|
3% |
| 1/10 | 7 |
|
4% |
68.61% Average
The raw data average (mean) for all the Wicked Campers valid reviews is 68.61% and is based on 158 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
124 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 158 valid reviews, the experience has 124 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 124 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 6 |
|
5% |
| 9/10 | 14 |
|
11% |
| 8/10 | 37 |
|
30% |
| 7/10 | 40 |
|
32% |
| 6/10 | 11 |
|
9% |
| 5/10 | 9 |
|
7% |
| 4/10 | 5 |
|
4% |
| 3/10 | 1 |
|
1% |
| 2/10 | 1 |
|
1% |
| 1/10 | 0 |
|
0% |
72.42% Average
The raw data average (mean) for all the Wicked Campers face-to-face reviews is 72.42% and is based on 124 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
70.32%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| W.F. | 6/10 | 869 days | 100% |
| bastien | 1/10 | 1814 days | 4% |
| Sean | 10/10 | 1875 days | 9% |
| Jürgen Rautenbach | 10/10 | 2361 days | 8% |
| Jane Doe | 1/10 | 2361 days | 3% |
| Sian | 10/10 | 2667 days | 6% |
| Jo Bavington | 8/10 | 2726 days | 6% |
| Pierre Longuet | 10/10 | 3001 days | 5% |
| rp1331 | 1/10 | 3001 days | 2% |
| Michael Townsend | 10/10 | 3032 days | 5% |
| Lina Andersson | 7/10 | 3060 days | 4% |
| Henry Schenker | 2/10 | 3060 days | 2% |
| Marc VandenHaute | 7/10 | 3091 days | 4% |
| Priya Priya | 8/10 | 3091 days | 4% |
| Anne Achie | 1/10 | 3122 days | 1% |
| peroni yann | 9/10 | 3152 days | 4% |
| Harriet | 2/10 | 3152 days | 2% |
| Brittany Field | 9/10 | 3305 days | 4% |
| Erkka Mäkinen | 8/10 | 3425 days | 3% |
| Ingrid Kiselka | 9/10 | 3431 days | 3% |
| Lisa Obers | 7/10 | 3440 days | 3% |
| Chloe Olsen | 7/10 | 3443 days | 3% |
| Marjolen Klomphaler | 8/10 | 3449 days | 3% |
| Aife O'Loughlin | 7/10 | 3456 days | 3% |
| Emma Emmalelong | 1/10 | 3487 days | 1% |
| Robertoi | 9/10 | 3530 days | 3% |
| Pascale Lemieux | 7/10 | 3736 days | 2% |
| Melanie Laffay | 8/10 | 3749 days | 2% |
| Hana Rachfalik | 9/10 | 3753 days | 2% |
| Hannes | 5/10 | 3760 days | 1% |
| Ben Devlin | 10/10 | 3764 days | 2% |
| Talissa Missiato | 8/10 | 3768 days | 2% |
| Horitz | 7/10 | 3775 days | 2% |
| Mia Gaynor | 7/10 | 3784 days | 2% |
| Matthias Clausen | 8/10 | 3786 days | 2% |
| Lucas Anderson | 9/10 | 3787 days | 2% |
| Briony | 7/10 | 3791 days | 2% |
| Carmen Pramstaller | 6/10 | 3793 days | 1% |
| Tobias | 5/10 | 3795 days | 1% |
| Bonnie Krautz | 7/10 | 3811 days | 2% |
| Anja P | 1/10 | 3822 days | 0% |
| Nick Sproat | 3/10 | 3822 days | 1% |
| Sophie Jenkins | 6/10 | 3854 days | 1% |
| Jeroen Bartelen | 2/10 | 4067 days | 0% |
| Oliver Blackmore | 7/10 | 4492 days | 1% |
| Casandra Prunica | 7/10 | 4495 days | 1% |
| Lauren Hedley | 7/10 | 4495 days | 1% |
| Sarah Christman | 7/10 | 4495 days | 1% |
| Johanna Kofler | 7/10 | 4496 days | 1% |
| Hannah | 7/10 | 4505 days | 1% |
| Olivia | 7/10 | 4505 days | 1% |
| Davina Teo | 7/10 | 4528 days | 1% |
| Nigel | 8/10 | 4528 days | 1% |
| Reisender Sohn | 1/10 | 4552 days | 0% |
| Chris | 3/10 | 4613 days | 1% |
| Bert Pubeg | 3/10 | 4613 days | 1% |
| Lala Cole | 3/10 | 4766 days | 1% |
| Hannah Actor-Engel | 3/10 | 4827 days | 1% |
| Brandon Wells | 4/10 | 4845 days | 1% |
| Katharina | 7/10 | 4845 days | 1% |
| Fabian | 7/10 | 4845 days | 1% |
| Steve Maona | 10/10 | 4851 days | 1% |
| Billy Koichopolos | 10/10 | 4851 days | 1% |
| Gina Lisi | 10/10 | 4851 days | 1% |
| Arno Leleu | 7/10 | 4867 days | 1% |
| Peter Moederer | 8/10 | 4875 days | 1% |
| Adam Urkhart | 9/10 | 4886 days | 1% |
| Lydia Holleman | 8/10 | 4939 days | 1% |
| prasub | 4/10 | 4978 days | 1% |
| Barbara Berkhout | 8/10 | 5208 days | 1% |
| Tamara McVey | 6/10 | 5235 days | 1% |
| Sandra Andersen | 8/10 | 5235 days | 1% |
| Helen Chilton | 8/10 | 5240 days | 1% |
| Oliver Graf | 7/10 | 5328 days | 1% |
| Mina Harker | 7/10 | 5551 days | 1% |
| Ralph & Marloes Meyers | 7/10 | 5557 days | 1% |
| Jaime Ress | 7/10 | 5569 days | 1% |
| Jolien Kruizinga | 8/10 | 5573 days | 1% |
| Florian | 6/10 | 5579 days | 1% |
| Clemmie Sinclair | 8/10 | 5579 days | 1% |
| Lil Irish | 7/10 | 5588 days | 1% |
| Carolin Ranner | 7/10 | 5590 days | 1% |
| Jarrett King | 6/10 | 5590 days | 1% |
| Lieve Verdonck | 8/10 | 5590 days | 1% |
| Justin Pearce | 7/10 | 5593 days | 1% |
| Cesar | 6/10 | 5594 days | 1% |
| Pat MacDonald | 7/10 | 5604 days | 1% |
| Katharina Dierkes | 8/10 | 5604 days | 1% |
| Emma Edis-Bates | 8/10 | 5605 days | 1% |
| Cara Dungay | 7/10 | 5605 days | 1% |
| Ruben and Jetske | 8/10 | 5607 days | 1% |
| Helen Keighley | 8/10 | 5609 days | 1% |
| Sprangers | 6/10 | 5610 days | 1% |
| Kristie | 9/10 | 5640 days | 1% |
| Marie | 7/10 | 5923 days | 1% |
| Michael Egli | 8/10 | 5945 days | 1% |
| Angela | 6/10 | 5955 days | 1% |
| Yasmin Abrahams | 8/10 | 5956 days | 1% |
| Rob | 8/10 | 5956 days | 1% |
| Barbara & Sven | 8/10 | 5956 days | 1% |
| Don & Alice | 7/10 | 5958 days | 1% |
| Max Mareen | 7/10 | 5963 days | 1% |
| Mieke Knoops | 7/10 | 5964 days | 1% |
| Johan Norregaard | 8/10 | 5974 days | 1% |
| Lisa Beauchemin | 7/10 | 5977 days | 1% |
| Valerie Van Hemelrijck | 7/10 | 5977 days | 1% |
| Belinda Godhard | 9/10 | 5979 days | 1% |
| Dersiree Moerbeek | 9/10 | 5980 days | 1% |
| Rachel & Barak | 7/10 | 5980 days | 1% |
| Charlotte | 7/10 | 5981 days | 1% |
| Sibille Fischer | 8/10 | 5995 days | 1% |
| Jonathan Angela | 6/10 | 5996 days | 1% |
| niekv | 9/10 | 6029 days | 1% |
| foucherm | 8/10 | 6037 days | 1% |
| jamesg | 4/10 | 6042 days | 1% |
| Artur D | 9/10 | 6046 days | 1% |
| Katerina Wimmer | 5/10 | 6055 days | 1% |
| Roman Hauri | 5/10 | 6056 days | 1% |
| Dermot Bryne | 5/10 | 6067 days | 1% |
| zoey1 | 6/10 | 6153 days | 1% |
| Ritag | 3/10 | 6160 days | 1% |
| SBlake | 10/10 | 6293 days | 1% |
| RichardA | 2/10 | 6295 days | 0% |
| FramiskaH | 4/10 | 6306 days | 1% |
| JaninaF | 5/10 | 6306 days | 1% |
| MartinG | 9/10 | 6321 days | 1% |
| PellucoFrance | 8/10 | 6322 days | 1% |
| Steven | 9/10 | 6322 days | 1% |
| CarleyJ | 10/10 | 6322 days | 1% |
| GaryW | 6/10 | 6323 days | 1% |
| Claudia | 5/10 | 6325 days | 1% |
| Jan | 8/10 | 6325 days | 1% |
| siemen | 7/10 | 6330 days | 1% |
| Majken | 5/10 | 6332 days | 1% |
| Ian S | 8/10 | 6338 days | 1% |
| Michael | 9/10 | 6353 days | 1% |
| Pia | 8/10 | 6354 days | 1% |
| Lucas | 8/10 | 6361 days | 1% |
| Lieke | 7/10 | 6361 days | 1% |
| Kori | 4/10 | 6401 days | 1% |
| Raey | 9/10 | 6486 days | 1% |
| sasssy | 8/10 | 6562 days | 1% |
| Daniela | 8/10 | 6664 days | 1% |
| Richard Anthony | 7/10 | 6675 days | 1% |
| Alexandra Vogeli | 7/10 | 6675 days | 1% |
| Eon Alers | 8/10 | 6678 days | 1% |
| Annette Hurst | 8/10 | 6678 days | 1% |
| Emma Dickinson | 8/10 | 6685 days | 1% |
| Mariska | 8/10 | 6686 days | 1% |
| Dirk | 8/10 | 6687 days | 1% |
| Carola | 7/10 | 6687 days | 1% |
| Philippe | 9/10 | 6689 days | 1% |
| Sean Pierce | 8/10 | 6693 days | 1% |
| April | 9/10 | 6697 days | 1% |
| Anna | 9/10 | 6728 days | 1% |
| MrsWesley | 5/10 | 7015 days | 1% |
| Michaela | 8/10 | 7042 days | 1% |
| Reggie | 4/10 | 7054 days | 1% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Wicked Campers experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-5.16% Adjustment
Recent reviews reflect the experience as it currently operates. This means it's important to get fresh reviews. Some experiences discovered they could get a few good reviews and then, resting on their laurels, discourage any further reviews. This adjustment stimulates experiences to be positively involved in the review generating process and discourages them from manipulating the ranking system in this manner.
What constitutes a recent review is based on the how old it is, what type of experience it is applied to and and what time of year it currently is. Due to the seasonal nature of many businesses, what is considered recent is dynamically adjusted throughout the year.
There may be an adjustment if this experience hasn't received enough reviews within the last 118 days. The Wicked Campers experience has 0 recent rankings. Adjustments are according to the following table:
| Recent Reviews | Adjustment |
|---|---|
| 0 | -3.00% |
| 1 | -2.63% |
| 2 | -1.50% |
| 3 | -0.38% |
| 4 | -0.00% |
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Wicked Campers experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -2.13% |
| 198 | -2.14% |
| 199 | -2.15% |
| 200 | -2.16% |
| 201 | -2.17% |
| 202 | -2.19% |
| 203 | -2.20% |
| … | … |
Balancing Adjustment
10.10% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Onboarding Rating
This rating is about customer service and camper availability. It measures aspects of the customer journey that are often missing from online ratings. It includes performances based on: pre-booking communication, product availability and responsiveness to customer enquiries.
All metrics come from actual customer interactions.
Details are calculated daily from statistics over several years and merged with the score derived from customer reviews - to then form the final ranking score.
Final Ranking Score
71%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.