Hi, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Wicked Campers.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
Wicked Campers
Valid Reviews
158 Valid Reviews
The Wicked Campers experience has a total of 166 reviews. There are 158 valid reviews that are included when calculating the ranking score and 8 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 158 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 11 |
|
7% |
| 9/10 | 19 |
|
12% |
| 8/10 | 41 |
|
26% |
| 7/10 | 43 |
|
27% |
| 6/10 | 12 |
|
8% |
| 5/10 | 9 |
|
6% |
| 4/10 | 6 |
|
4% |
| 3/10 | 6 |
|
4% |
| 2/10 | 4 |
|
3% |
| 1/10 | 7 |
|
4% |
68.61% Average
The raw data average (mean) for all the Wicked Campers valid reviews is 68.61% and is based on 158 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
124 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 158 valid reviews, the experience has 124 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 124 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 6 |
|
5% |
| 9/10 | 14 |
|
11% |
| 8/10 | 37 |
|
30% |
| 7/10 | 40 |
|
32% |
| 6/10 | 11 |
|
9% |
| 5/10 | 9 |
|
7% |
| 4/10 | 5 |
|
4% |
| 3/10 | 1 |
|
1% |
| 2/10 | 1 |
|
1% |
| 1/10 | 0 |
|
0% |
72.42% Average
The raw data average (mean) for all the Wicked Campers face-to-face reviews is 72.42% and is based on 124 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
70.53%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| W.F. | 6/10 | 931 days | 100% |
| bastien | 1/10 | 1875 days | 4% |
| Sean | 10/10 | 1936 days | 11% |
| Jürgen Rautenbach | 10/10 | 2422 days | 8% |
| Jane Doe | 1/10 | 2423 days | 3% |
| Sian | 10/10 | 2729 days | 7% |
| Jo Bavington | 8/10 | 2788 days | 7% |
| Pierre Longuet | 10/10 | 3062 days | 5% |
| rp1331 | 1/10 | 3063 days | 2% |
| Michael Townsend | 10/10 | 3093 days | 5% |
| Lina Andersson | 7/10 | 3121 days | 5% |
| Henry Schenker | 2/10 | 3122 days | 2% |
| Marc VandenHaute | 7/10 | 3152 days | 5% |
| Priya Priya | 8/10 | 3152 days | 5% |
| Anne Achie | 1/10 | 3183 days | 2% |
| peroni yann | 9/10 | 3213 days | 5% |
| Harriet | 2/10 | 3214 days | 2% |
| Brittany Field | 9/10 | 3366 days | 4% |
| Erkka Mäkinen | 8/10 | 3486 days | 3% |
| Ingrid Kiselka | 9/10 | 3493 days | 3% |
| Lisa Obers | 7/10 | 3502 days | 3% |
| Chloe Olsen | 7/10 | 3505 days | 3% |
| Marjolen Klomphaler | 8/10 | 3511 days | 3% |
| Aife O'Loughlin | 7/10 | 3517 days | 3% |
| Emma Emmalelong | 1/10 | 3548 days | 1% |
| Robertoi | 9/10 | 3592 days | 3% |
| Pascale Lemieux | 7/10 | 3798 days | 2% |
| Melanie Laffay | 8/10 | 3811 days | 2% |
| Hana Rachfalik | 9/10 | 3815 days | 2% |
| Hannes | 5/10 | 3822 days | 1% |
| Ben Devlin | 10/10 | 3826 days | 2% |
| Talissa Missiato | 8/10 | 3830 days | 2% |
| Horitz | 7/10 | 3837 days | 2% |
| Mia Gaynor | 7/10 | 3846 days | 2% |
| Matthias Clausen | 8/10 | 3848 days | 2% |
| Lucas Anderson | 9/10 | 3849 days | 2% |
| Briony | 7/10 | 3853 days | 2% |
| Carmen Pramstaller | 6/10 | 3855 days | 2% |
| Tobias | 5/10 | 3857 days | 1% |
| Bonnie Krautz | 7/10 | 3873 days | 2% |
| Anja P | 1/10 | 3883 days | 0% |
| Nick Sproat | 3/10 | 3884 days | 1% |
| Sophie Jenkins | 6/10 | 3916 days | 1% |
| Jeroen Bartelen | 2/10 | 4128 days | 0% |
| Oliver Blackmore | 7/10 | 4554 days | 2% |
| Casandra Prunica | 7/10 | 4557 days | 2% |
| Lauren Hedley | 7/10 | 4557 days | 2% |
| Sarah Christman | 7/10 | 4557 days | 2% |
| Johanna Kofler | 7/10 | 4558 days | 2% |
| Hannah | 7/10 | 4567 days | 2% |
| Olivia | 7/10 | 4567 days | 2% |
| Davina Teo | 7/10 | 4590 days | 2% |
| Nigel | 8/10 | 4590 days | 2% |
| Reisender Sohn | 1/10 | 4614 days | 0% |
| Chris | 3/10 | 4675 days | 1% |
| Bert Pubeg | 3/10 | 4675 days | 1% |
| Lala Cole | 3/10 | 4827 days | 1% |
| Hannah Actor-Engel | 3/10 | 4889 days | 1% |
| Brandon Wells | 4/10 | 4907 days | 1% |
| Katharina | 7/10 | 4907 days | 2% |
| Fabian | 7/10 | 4907 days | 2% |
| Steve Maona | 10/10 | 4913 days | 2% |
| Billy Koichopolos | 10/10 | 4913 days | 2% |
| Gina Lisi | 10/10 | 4913 days | 2% |
| Arno Leleu | 7/10 | 4929 days | 2% |
| Peter Moederer | 8/10 | 4937 days | 2% |
| Adam Urkhart | 9/10 | 4948 days | 2% |
| Lydia Holleman | 8/10 | 5001 days | 2% |
| prasub | 4/10 | 5040 days | 1% |
| Barbara Berkhout | 8/10 | 5270 days | 2% |
| Tamara McVey | 6/10 | 5297 days | 1% |
| Sandra Andersen | 8/10 | 5297 days | 2% |
| Helen Chilton | 8/10 | 5302 days | 2% |
| Oliver Graf | 7/10 | 5390 days | 2% |
| Mina Harker | 7/10 | 5612 days | 2% |
| Ralph & Marloes Meyers | 7/10 | 5619 days | 2% |
| Jaime Ress | 7/10 | 5631 days | 2% |
| Jolien Kruizinga | 8/10 | 5635 days | 2% |
| Florian | 6/10 | 5641 days | 1% |
| Clemmie Sinclair | 8/10 | 5641 days | 2% |
| Lil Irish | 7/10 | 5650 days | 2% |
| Carolin Ranner | 7/10 | 5652 days | 2% |
| Jarrett King | 6/10 | 5652 days | 1% |
| Lieve Verdonck | 8/10 | 5652 days | 2% |
| Justin Pearce | 7/10 | 5655 days | 2% |
| Cesar | 6/10 | 5656 days | 1% |
| Pat MacDonald | 7/10 | 5666 days | 2% |
| Katharina Dierkes | 8/10 | 5666 days | 2% |
| Emma Edis-Bates | 8/10 | 5667 days | 2% |
| Cara Dungay | 7/10 | 5667 days | 2% |
| Ruben and Jetske | 8/10 | 5669 days | 2% |
| Helen Keighley | 8/10 | 5671 days | 2% |
| Sprangers | 6/10 | 5672 days | 1% |
| Kristie | 9/10 | 5702 days | 2% |
| Marie | 7/10 | 5985 days | 2% |
| Michael Egli | 8/10 | 6007 days | 2% |
| Angela | 6/10 | 6017 days | 1% |
| Yasmin Abrahams | 8/10 | 6018 days | 2% |
| Rob | 8/10 | 6018 days | 2% |
| Barbara & Sven | 8/10 | 6018 days | 2% |
| Don & Alice | 7/10 | 6020 days | 2% |
| Max Mareen | 7/10 | 6025 days | 2% |
| Mieke Knoops | 7/10 | 6026 days | 2% |
| Johan Norregaard | 8/10 | 6036 days | 2% |
| Lisa Beauchemin | 7/10 | 6039 days | 2% |
| Valerie Van Hemelrijck | 7/10 | 6039 days | 2% |
| Belinda Godhard | 9/10 | 6041 days | 2% |
| Dersiree Moerbeek | 9/10 | 6042 days | 2% |
| Rachel & Barak | 7/10 | 6042 days | 2% |
| Charlotte | 7/10 | 6043 days | 2% |
| Sibille Fischer | 8/10 | 6057 days | 2% |
| Jonathan Angela | 6/10 | 6058 days | 1% |
| niekv | 9/10 | 6091 days | 2% |
| foucherm | 8/10 | 6099 days | 2% |
| jamesg | 4/10 | 6104 days | 1% |
| Artur D | 9/10 | 6108 days | 2% |
| Katerina Wimmer | 5/10 | 6117 days | 1% |
| Roman Hauri | 5/10 | 6118 days | 1% |
| Dermot Bryne | 5/10 | 6129 days | 1% |
| zoey1 | 6/10 | 6214 days | 1% |
| Ritag | 3/10 | 6221 days | 1% |
| SBlake | 10/10 | 6355 days | 2% |
| RichardA | 2/10 | 6357 days | 1% |
| FramiskaH | 4/10 | 6368 days | 1% |
| JaninaF | 5/10 | 6368 days | 1% |
| MartinG | 9/10 | 6383 days | 2% |
| PellucoFrance | 8/10 | 6384 days | 2% |
| Steven | 9/10 | 6384 days | 2% |
| CarleyJ | 10/10 | 6384 days | 2% |
| GaryW | 6/10 | 6385 days | 1% |
| Claudia | 5/10 | 6386 days | 1% |
| Jan | 8/10 | 6386 days | 2% |
| siemen | 7/10 | 6391 days | 2% |
| Majken | 5/10 | 6393 days | 1% |
| Ian S | 8/10 | 6399 days | 2% |
| Michael | 9/10 | 6414 days | 2% |
| Pia | 8/10 | 6416 days | 2% |
| Lucas | 8/10 | 6422 days | 2% |
| Lieke | 7/10 | 6422 days | 2% |
| Kori | 4/10 | 6462 days | 1% |
| Raey | 9/10 | 6547 days | 2% |
| sasssy | 8/10 | 6623 days | 2% |
| Daniela | 8/10 | 6726 days | 2% |
| Richard Anthony | 7/10 | 6737 days | 2% |
| Alexandra Vogeli | 7/10 | 6737 days | 2% |
| Eon Alers | 8/10 | 6740 days | 2% |
| Annette Hurst | 8/10 | 6740 days | 2% |
| Emma Dickinson | 8/10 | 6747 days | 2% |
| Mariska | 8/10 | 6748 days | 2% |
| Dirk | 8/10 | 6749 days | 2% |
| Carola | 7/10 | 6749 days | 2% |
| Philippe | 9/10 | 6751 days | 2% |
| Sean Pierce | 8/10 | 6755 days | 2% |
| April | 9/10 | 6758 days | 2% |
| Anna | 9/10 | 6790 days | 2% |
| MrsWesley | 5/10 | 7076 days | 1% |
| Michaela | 8/10 | 7104 days | 2% |
| Reggie | 4/10 | 7116 days | 1% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Wicked Campers experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-5.36% Adjustment
Recent reviews reflect the experience as it currently operates. This means it's important to get fresh reviews. Some experiences discovered they could get a few good reviews and then, resting on their laurels, discourage any further reviews. This adjustment stimulates experiences to be positively involved in the review generating process and discourages them from manipulating the ranking system in this manner.
What constitutes a recent review is based on the how old it is, what type of experience it is applied to and and what time of year it currently is. Due to the seasonal nature of many businesses, what is considered recent is dynamically adjusted throughout the year.
There may be an adjustment if this experience hasn't received enough reviews within the last 110 days. The Wicked Campers experience has 0 recent rankings. Adjustments are according to the following table:
| Recent Reviews | Adjustment |
|---|---|
| 0 | -3.00% |
| 1 | -2.63% |
| 2 | -1.50% |
| 3 | -0.38% |
| 4 | -0.00% |
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Wicked Campers experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -2.33% |
| 198 | -2.34% |
| 199 | -2.35% |
| 200 | -2.36% |
| 201 | -2.37% |
| 202 | -2.39% |
| 203 | -2.40% |
| … | … |
Balancing Adjustment
10.09% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Onboarding Rating
This rating is about customer service and camper availability. It measures aspects of the customer journey that are often missing from online ratings. It includes performances based on: pre-booking communication, product availability and responsiveness to customer enquiries.
All metrics come from actual customer interactions.
Details are calculated daily from statistics over several years and merged with the score derived from customer reviews - to then form the final ranking score.
Final Ranking Score
71%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.