Kia ora, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Wicked Campers.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
Wicked Campers
Valid Reviews
158 Valid Reviews
The Wicked Campers experience has a total of 166 reviews. There are 158 valid reviews that are included when calculating the ranking score and 8 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 158 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 11 |
|
7% |
| 9/10 | 19 |
|
12% |
| 8/10 | 41 |
|
26% |
| 7/10 | 43 |
|
27% |
| 6/10 | 12 |
|
8% |
| 5/10 | 9 |
|
6% |
| 4/10 | 6 |
|
4% |
| 3/10 | 6 |
|
4% |
| 2/10 | 4 |
|
3% |
| 1/10 | 7 |
|
4% |
68.61% Average
The raw data average (mean) for all the Wicked Campers valid reviews is 68.61% and is based on 158 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
124 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 158 valid reviews, the experience has 124 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 124 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 6 |
|
5% |
| 9/10 | 14 |
|
11% |
| 8/10 | 37 |
|
30% |
| 7/10 | 40 |
|
32% |
| 6/10 | 11 |
|
9% |
| 5/10 | 9 |
|
7% |
| 4/10 | 5 |
|
4% |
| 3/10 | 1 |
|
1% |
| 2/10 | 1 |
|
1% |
| 1/10 | 0 |
|
0% |
72.42% Average
The raw data average (mean) for all the Wicked Campers face-to-face reviews is 72.42% and is based on 124 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
70.25%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| W.F. | 6/10 | 850 days | 100% |
| bastien | 1/10 | 1795 days | 3% |
| Sean | 10/10 | 1856 days | 9% |
| Jürgen Rautenbach | 10/10 | 2342 days | 7% |
| Jane Doe | 1/10 | 2342 days | 3% |
| Sian | 10/10 | 2648 days | 6% |
| Jo Bavington | 8/10 | 2707 days | 6% |
| Pierre Longuet | 10/10 | 2982 days | 5% |
| rp1331 | 1/10 | 2982 days | 2% |
| Michael Townsend | 10/10 | 3013 days | 5% |
| Lina Andersson | 7/10 | 3041 days | 4% |
| Henry Schenker | 2/10 | 3041 days | 2% |
| Marc VandenHaute | 7/10 | 3072 days | 4% |
| Priya Priya | 8/10 | 3072 days | 4% |
| Anne Achie | 1/10 | 3103 days | 1% |
| peroni yann | 9/10 | 3133 days | 4% |
| Harriet | 2/10 | 3133 days | 2% |
| Brittany Field | 9/10 | 3286 days | 4% |
| Erkka Mäkinen | 8/10 | 3406 days | 3% |
| Ingrid Kiselka | 9/10 | 3412 days | 3% |
| Lisa Obers | 7/10 | 3421 days | 3% |
| Chloe Olsen | 7/10 | 3424 days | 3% |
| Marjolen Klomphaler | 8/10 | 3430 days | 3% |
| Aife O'Loughlin | 7/10 | 3437 days | 3% |
| Emma Emmalelong | 1/10 | 3468 days | 1% |
| Robertoi | 9/10 | 3511 days | 3% |
| Pascale Lemieux | 7/10 | 3717 days | 2% |
| Melanie Laffay | 8/10 | 3730 days | 2% |
| Hana Rachfalik | 9/10 | 3734 days | 2% |
| Hannes | 5/10 | 3741 days | 1% |
| Ben Devlin | 10/10 | 3745 days | 2% |
| Talissa Missiato | 8/10 | 3749 days | 2% |
| Horitz | 7/10 | 3756 days | 2% |
| Mia Gaynor | 7/10 | 3765 days | 2% |
| Matthias Clausen | 8/10 | 3767 days | 2% |
| Lucas Anderson | 9/10 | 3768 days | 2% |
| Briony | 7/10 | 3772 days | 2% |
| Carmen Pramstaller | 6/10 | 3774 days | 1% |
| Tobias | 5/10 | 3776 days | 1% |
| Bonnie Krautz | 7/10 | 3792 days | 2% |
| Anja P | 1/10 | 3803 days | 0% |
| Nick Sproat | 3/10 | 3803 days | 1% |
| Sophie Jenkins | 6/10 | 3835 days | 1% |
| Jeroen Bartelen | 2/10 | 4048 days | 0% |
| Oliver Blackmore | 7/10 | 4473 days | 1% |
| Casandra Prunica | 7/10 | 4476 days | 1% |
| Lauren Hedley | 7/10 | 4476 days | 1% |
| Sarah Christman | 7/10 | 4476 days | 1% |
| Johanna Kofler | 7/10 | 4477 days | 1% |
| Hannah | 7/10 | 4486 days | 1% |
| Olivia | 7/10 | 4486 days | 1% |
| Davina Teo | 7/10 | 4509 days | 1% |
| Nigel | 8/10 | 4509 days | 1% |
| Reisender Sohn | 1/10 | 4533 days | 0% |
| Chris | 3/10 | 4594 days | 0% |
| Bert Pubeg | 3/10 | 4594 days | 0% |
| Lala Cole | 3/10 | 4747 days | 0% |
| Hannah Actor-Engel | 3/10 | 4808 days | 0% |
| Brandon Wells | 4/10 | 4826 days | 1% |
| Katharina | 7/10 | 4826 days | 1% |
| Fabian | 7/10 | 4826 days | 1% |
| Steve Maona | 10/10 | 4832 days | 1% |
| Billy Koichopolos | 10/10 | 4832 days | 1% |
| Gina Lisi | 10/10 | 4832 days | 1% |
| Arno Leleu | 7/10 | 4848 days | 1% |
| Peter Moederer | 8/10 | 4856 days | 1% |
| Adam Urkhart | 9/10 | 4867 days | 1% |
| Lydia Holleman | 8/10 | 4920 days | 1% |
| prasub | 4/10 | 4959 days | 1% |
| Barbara Berkhout | 8/10 | 5189 days | 1% |
| Tamara McVey | 6/10 | 5216 days | 1% |
| Sandra Andersen | 8/10 | 5216 days | 1% |
| Helen Chilton | 8/10 | 5221 days | 1% |
| Oliver Graf | 7/10 | 5309 days | 1% |
| Mina Harker | 7/10 | 5532 days | 1% |
| Ralph & Marloes Meyers | 7/10 | 5538 days | 1% |
| Jaime Ress | 7/10 | 5550 days | 1% |
| Jolien Kruizinga | 8/10 | 5554 days | 1% |
| Florian | 6/10 | 5560 days | 1% |
| Clemmie Sinclair | 8/10 | 5560 days | 1% |
| Lil Irish | 7/10 | 5569 days | 1% |
| Carolin Ranner | 7/10 | 5571 days | 1% |
| Jarrett King | 6/10 | 5571 days | 1% |
| Lieve Verdonck | 8/10 | 5571 days | 1% |
| Justin Pearce | 7/10 | 5574 days | 1% |
| Cesar | 6/10 | 5575 days | 1% |
| Pat MacDonald | 7/10 | 5585 days | 1% |
| Katharina Dierkes | 8/10 | 5585 days | 1% |
| Emma Edis-Bates | 8/10 | 5586 days | 1% |
| Cara Dungay | 7/10 | 5586 days | 1% |
| Ruben and Jetske | 8/10 | 5588 days | 1% |
| Helen Keighley | 8/10 | 5590 days | 1% |
| Sprangers | 6/10 | 5591 days | 1% |
| Kristie | 9/10 | 5621 days | 1% |
| Marie | 7/10 | 5904 days | 1% |
| Michael Egli | 8/10 | 5926 days | 1% |
| Angela | 6/10 | 5936 days | 1% |
| Yasmin Abrahams | 8/10 | 5937 days | 1% |
| Rob | 8/10 | 5937 days | 1% |
| Barbara & Sven | 8/10 | 5937 days | 1% |
| Don & Alice | 7/10 | 5939 days | 1% |
| Max Mareen | 7/10 | 5944 days | 1% |
| Mieke Knoops | 7/10 | 5945 days | 1% |
| Johan Norregaard | 8/10 | 5955 days | 1% |
| Lisa Beauchemin | 7/10 | 5958 days | 1% |
| Valerie Van Hemelrijck | 7/10 | 5958 days | 1% |
| Belinda Godhard | 9/10 | 5960 days | 1% |
| Dersiree Moerbeek | 9/10 | 5961 days | 1% |
| Rachel & Barak | 7/10 | 5961 days | 1% |
| Charlotte | 7/10 | 5962 days | 1% |
| Sibille Fischer | 8/10 | 5976 days | 1% |
| Jonathan Angela | 6/10 | 5977 days | 1% |
| niekv | 9/10 | 6010 days | 1% |
| foucherm | 8/10 | 6018 days | 1% |
| jamesg | 4/10 | 6023 days | 1% |
| Artur D | 9/10 | 6027 days | 1% |
| Katerina Wimmer | 5/10 | 6036 days | 1% |
| Roman Hauri | 5/10 | 6037 days | 1% |
| Dermot Bryne | 5/10 | 6048 days | 1% |
| zoey1 | 6/10 | 6134 days | 1% |
| Ritag | 3/10 | 6141 days | 0% |
| SBlake | 10/10 | 6274 days | 1% |
| RichardA | 2/10 | 6276 days | 0% |
| FramiskaH | 4/10 | 6287 days | 1% |
| JaninaF | 5/10 | 6287 days | 1% |
| MartinG | 9/10 | 6302 days | 1% |
| PellucoFrance | 8/10 | 6303 days | 1% |
| Steven | 9/10 | 6303 days | 1% |
| CarleyJ | 10/10 | 6303 days | 1% |
| GaryW | 6/10 | 6304 days | 1% |
| Claudia | 5/10 | 6306 days | 1% |
| Jan | 8/10 | 6306 days | 1% |
| siemen | 7/10 | 6311 days | 1% |
| Majken | 5/10 | 6313 days | 1% |
| Ian S | 8/10 | 6319 days | 1% |
| Michael | 9/10 | 6334 days | 1% |
| Pia | 8/10 | 6335 days | 1% |
| Lucas | 8/10 | 6341 days | 1% |
| Lieke | 7/10 | 6342 days | 1% |
| Kori | 4/10 | 6382 days | 1% |
| Raey | 9/10 | 6467 days | 1% |
| sasssy | 8/10 | 6543 days | 1% |
| Daniela | 8/10 | 6645 days | 1% |
| Richard Anthony | 7/10 | 6656 days | 1% |
| Alexandra Vogeli | 7/10 | 6656 days | 1% |
| Eon Alers | 8/10 | 6659 days | 1% |
| Annette Hurst | 8/10 | 6659 days | 1% |
| Emma Dickinson | 8/10 | 6666 days | 1% |
| Mariska | 8/10 | 6667 days | 1% |
| Dirk | 8/10 | 6668 days | 1% |
| Carola | 7/10 | 6668 days | 1% |
| Philippe | 9/10 | 6670 days | 1% |
| Sean Pierce | 8/10 | 6674 days | 1% |
| April | 9/10 | 6678 days | 1% |
| Anna | 9/10 | 6709 days | 1% |
| MrsWesley | 5/10 | 6996 days | 1% |
| Michaela | 8/10 | 7023 days | 1% |
| Reggie | 4/10 | 7035 days | 1% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Wicked Campers experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-5.47% Adjustment
Recent reviews reflect the experience as it currently operates. This means it's important to get fresh reviews. Some experiences discovered they could get a few good reviews and then, resting on their laurels, discourage any further reviews. This adjustment stimulates experiences to be positively involved in the review generating process and discourages them from manipulating the ranking system in this manner.
What constitutes a recent review is based on the how old it is, what type of experience it is applied to and and what time of year it currently is. Due to the seasonal nature of many businesses, what is considered recent is dynamically adjusted throughout the year.
There may be an adjustment if this experience hasn't received enough reviews within the last 105 days. The Wicked Campers experience has 0 recent rankings. Adjustments are according to the following table:
| Recent Reviews | Adjustment |
|---|---|
| 0 | -3.00% |
| 1 | -2.63% |
| 2 | -1.50% |
| 3 | -0.38% |
| 4 | -0.00% |
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Wicked Campers experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -2.43% |
| 198 | -2.45% |
| 199 | -2.46% |
| 200 | -2.47% |
| 201 | -2.48% |
| 202 | -2.50% |
| 203 | -2.51% |
| … | … |
Balancing Adjustment
10.37% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Onboarding Rating
This rating is about customer service and camper availability. It measures aspects of the customer journey that are often missing from online ratings. It includes performances based on: pre-booking communication, product availability and responsiveness to customer enquiries.
All metrics come from actual customer interactions.
Details are calculated daily from statistics over several years and merged with the score derived from customer reviews - to then form the final ranking score.
Final Ranking Score
71%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.