Hi, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Wicked Campers.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
Wicked Campers
Valid Reviews
158 Valid Reviews
The Wicked Campers experience has a total of 166 reviews. There are 158 valid reviews that are included when calculating the ranking score and 8 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 158 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 11 |
|
7% |
| 9/10 | 19 |
|
12% |
| 8/10 | 41 |
|
26% |
| 7/10 | 43 |
|
27% |
| 6/10 | 12 |
|
8% |
| 5/10 | 9 |
|
6% |
| 4/10 | 6 |
|
4% |
| 3/10 | 6 |
|
4% |
| 2/10 | 4 |
|
3% |
| 1/10 | 7 |
|
4% |
68.61% Average
The raw data average (mean) for all the Wicked Campers valid reviews is 68.61% and is based on 158 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
124 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 158 valid reviews, the experience has 124 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 124 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 6 |
|
5% |
| 9/10 | 14 |
|
11% |
| 8/10 | 37 |
|
30% |
| 7/10 | 40 |
|
32% |
| 6/10 | 11 |
|
9% |
| 5/10 | 9 |
|
7% |
| 4/10 | 5 |
|
4% |
| 3/10 | 1 |
|
1% |
| 2/10 | 1 |
|
1% |
| 1/10 | 0 |
|
0% |
72.42% Average
The raw data average (mean) for all the Wicked Campers face-to-face reviews is 72.42% and is based on 124 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
70.19%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| W.F. | 6/10 | 830 days | 100% |
| bastien | 1/10 | 1775 days | 3% |
| Sean | 10/10 | 1836 days | 9% |
| Jürgen Rautenbach | 10/10 | 2322 days | 7% |
| Jane Doe | 1/10 | 2322 days | 3% |
| Sian | 10/10 | 2628 days | 6% |
| Jo Bavington | 8/10 | 2687 days | 6% |
| Pierre Longuet | 10/10 | 2962 days | 5% |
| rp1331 | 1/10 | 2962 days | 2% |
| Michael Townsend | 10/10 | 2993 days | 5% |
| Lina Andersson | 7/10 | 3021 days | 4% |
| Henry Schenker | 2/10 | 3021 days | 2% |
| Marc VandenHaute | 7/10 | 3052 days | 4% |
| Priya Priya | 8/10 | 3052 days | 4% |
| Anne Achie | 1/10 | 3083 days | 1% |
| peroni yann | 9/10 | 3113 days | 4% |
| Harriet | 2/10 | 3113 days | 2% |
| Brittany Field | 9/10 | 3266 days | 4% |
| Erkka Mäkinen | 8/10 | 3386 days | 3% |
| Ingrid Kiselka | 9/10 | 3392 days | 3% |
| Lisa Obers | 7/10 | 3401 days | 3% |
| Chloe Olsen | 7/10 | 3404 days | 3% |
| Marjolen Klomphaler | 8/10 | 3410 days | 3% |
| Aife O'Loughlin | 7/10 | 3417 days | 3% |
| Emma Emmalelong | 1/10 | 3448 days | 1% |
| Robertoi | 9/10 | 3491 days | 3% |
| Pascale Lemieux | 7/10 | 3697 days | 2% |
| Melanie Laffay | 8/10 | 3710 days | 2% |
| Hana Rachfalik | 9/10 | 3714 days | 2% |
| Hannes | 5/10 | 3721 days | 1% |
| Ben Devlin | 10/10 | 3725 days | 2% |
| Talissa Missiato | 8/10 | 3729 days | 2% |
| Horitz | 7/10 | 3736 days | 2% |
| Mia Gaynor | 7/10 | 3745 days | 2% |
| Matthias Clausen | 8/10 | 3747 days | 2% |
| Lucas Anderson | 9/10 | 3748 days | 2% |
| Briony | 7/10 | 3752 days | 2% |
| Carmen Pramstaller | 6/10 | 3754 days | 1% |
| Tobias | 5/10 | 3756 days | 1% |
| Bonnie Krautz | 7/10 | 3772 days | 2% |
| Anja P | 1/10 | 3783 days | 0% |
| Nick Sproat | 3/10 | 3783 days | 1% |
| Sophie Jenkins | 6/10 | 3815 days | 1% |
| Jeroen Bartelen | 2/10 | 4028 days | 0% |
| Oliver Blackmore | 7/10 | 4453 days | 1% |
| Casandra Prunica | 7/10 | 4456 days | 1% |
| Lauren Hedley | 7/10 | 4456 days | 1% |
| Sarah Christman | 7/10 | 4456 days | 1% |
| Johanna Kofler | 7/10 | 4457 days | 1% |
| Hannah | 7/10 | 4466 days | 1% |
| Olivia | 7/10 | 4466 days | 1% |
| Davina Teo | 7/10 | 4489 days | 1% |
| Nigel | 8/10 | 4489 days | 1% |
| Reisender Sohn | 1/10 | 4513 days | 0% |
| Chris | 3/10 | 4574 days | 0% |
| Bert Pubeg | 3/10 | 4574 days | 0% |
| Lala Cole | 3/10 | 4727 days | 0% |
| Hannah Actor-Engel | 3/10 | 4788 days | 0% |
| Brandon Wells | 4/10 | 4806 days | 1% |
| Katharina | 7/10 | 4806 days | 1% |
| Fabian | 7/10 | 4806 days | 1% |
| Steve Maona | 10/10 | 4812 days | 1% |
| Billy Koichopolos | 10/10 | 4812 days | 1% |
| Gina Lisi | 10/10 | 4812 days | 1% |
| Arno Leleu | 7/10 | 4828 days | 1% |
| Peter Moederer | 8/10 | 4836 days | 1% |
| Adam Urkhart | 9/10 | 4847 days | 1% |
| Lydia Holleman | 8/10 | 4900 days | 1% |
| prasub | 4/10 | 4939 days | 1% |
| Barbara Berkhout | 8/10 | 5169 days | 1% |
| Tamara McVey | 6/10 | 5196 days | 1% |
| Sandra Andersen | 8/10 | 5196 days | 1% |
| Helen Chilton | 8/10 | 5201 days | 1% |
| Oliver Graf | 7/10 | 5289 days | 1% |
| Mina Harker | 7/10 | 5512 days | 1% |
| Ralph & Marloes Meyers | 7/10 | 5518 days | 1% |
| Jaime Ress | 7/10 | 5530 days | 1% |
| Jolien Kruizinga | 8/10 | 5534 days | 1% |
| Florian | 6/10 | 5540 days | 1% |
| Clemmie Sinclair | 8/10 | 5540 days | 1% |
| Lil Irish | 7/10 | 5549 days | 1% |
| Carolin Ranner | 7/10 | 5551 days | 1% |
| Jarrett King | 6/10 | 5551 days | 1% |
| Lieve Verdonck | 8/10 | 5551 days | 1% |
| Justin Pearce | 7/10 | 5554 days | 1% |
| Cesar | 6/10 | 5555 days | 1% |
| Pat MacDonald | 7/10 | 5565 days | 1% |
| Katharina Dierkes | 8/10 | 5565 days | 1% |
| Emma Edis-Bates | 8/10 | 5566 days | 1% |
| Cara Dungay | 7/10 | 5566 days | 1% |
| Ruben and Jetske | 8/10 | 5568 days | 1% |
| Helen Keighley | 8/10 | 5570 days | 1% |
| Sprangers | 6/10 | 5571 days | 1% |
| Kristie | 9/10 | 5601 days | 1% |
| Marie | 7/10 | 5884 days | 1% |
| Michael Egli | 8/10 | 5906 days | 1% |
| Angela | 6/10 | 5916 days | 1% |
| Yasmin Abrahams | 8/10 | 5917 days | 1% |
| Rob | 8/10 | 5917 days | 1% |
| Barbara & Sven | 8/10 | 5917 days | 1% |
| Don & Alice | 7/10 | 5919 days | 1% |
| Max Mareen | 7/10 | 5924 days | 1% |
| Mieke Knoops | 7/10 | 5925 days | 1% |
| Johan Norregaard | 8/10 | 5935 days | 1% |
| Lisa Beauchemin | 7/10 | 5938 days | 1% |
| Valerie Van Hemelrijck | 7/10 | 5938 days | 1% |
| Belinda Godhard | 9/10 | 5940 days | 1% |
| Dersiree Moerbeek | 9/10 | 5941 days | 1% |
| Rachel & Barak | 7/10 | 5941 days | 1% |
| Charlotte | 7/10 | 5942 days | 1% |
| Sibille Fischer | 8/10 | 5956 days | 1% |
| Jonathan Angela | 6/10 | 5957 days | 1% |
| niekv | 9/10 | 5990 days | 1% |
| foucherm | 8/10 | 5998 days | 1% |
| jamesg | 4/10 | 6003 days | 1% |
| Artur D | 9/10 | 6007 days | 1% |
| Katerina Wimmer | 5/10 | 6016 days | 1% |
| Roman Hauri | 5/10 | 6017 days | 1% |
| Dermot Bryne | 5/10 | 6028 days | 1% |
| zoey1 | 6/10 | 6114 days | 1% |
| Ritag | 3/10 | 6121 days | 0% |
| SBlake | 10/10 | 6254 days | 1% |
| RichardA | 2/10 | 6256 days | 0% |
| FramiskaH | 4/10 | 6267 days | 1% |
| JaninaF | 5/10 | 6267 days | 1% |
| MartinG | 9/10 | 6282 days | 1% |
| PellucoFrance | 8/10 | 6283 days | 1% |
| Steven | 9/10 | 6283 days | 1% |
| CarleyJ | 10/10 | 6283 days | 1% |
| GaryW | 6/10 | 6284 days | 1% |
| Claudia | 5/10 | 6286 days | 1% |
| Jan | 8/10 | 6286 days | 1% |
| siemen | 7/10 | 6291 days | 1% |
| Majken | 5/10 | 6292 days | 1% |
| Ian S | 8/10 | 6298 days | 1% |
| Michael | 9/10 | 6314 days | 1% |
| Pia | 8/10 | 6315 days | 1% |
| Lucas | 8/10 | 6321 days | 1% |
| Lieke | 7/10 | 6321 days | 1% |
| Kori | 4/10 | 6362 days | 1% |
| Raey | 9/10 | 6447 days | 1% |
| sasssy | 8/10 | 6523 days | 1% |
| Daniela | 8/10 | 6625 days | 1% |
| Richard Anthony | 7/10 | 6636 days | 1% |
| Alexandra Vogeli | 7/10 | 6636 days | 1% |
| Eon Alers | 8/10 | 6639 days | 1% |
| Annette Hurst | 8/10 | 6639 days | 1% |
| Emma Dickinson | 8/10 | 6646 days | 1% |
| Mariska | 8/10 | 6647 days | 1% |
| Dirk | 8/10 | 6648 days | 1% |
| Carola | 7/10 | 6648 days | 1% |
| Philippe | 9/10 | 6650 days | 1% |
| Sean Pierce | 8/10 | 6654 days | 1% |
| April | 9/10 | 6658 days | 1% |
| Anna | 9/10 | 6689 days | 1% |
| MrsWesley | 5/10 | 6976 days | 1% |
| Michaela | 8/10 | 7003 days | 1% |
| Reggie | 4/10 | 7015 days | 1% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Wicked Campers experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-5.89% Adjustment
Recent reviews reflect the experience as it currently operates. This means it's important to get fresh reviews. Some experiences discovered they could get a few good reviews and then, resting on their laurels, discourage any further reviews. This adjustment stimulates experiences to be positively involved in the review generating process and discourages them from manipulating the ranking system in this manner.
What constitutes a recent review is based on the how old it is, what type of experience it is applied to and and what time of year it currently is. Due to the seasonal nature of many businesses, what is considered recent is dynamically adjusted throughout the year.
There may be an adjustment if this experience hasn't received enough reviews within the last 87 days. The Wicked Campers experience has 0 recent rankings. Adjustments are according to the following table:
| Recent Reviews | Adjustment |
|---|---|
| 0 | -3.00% |
| 1 | -2.63% |
| 2 | -1.50% |
| 3 | -0.38% |
| 4 | -0.00% |
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Wicked Campers experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -2.85% |
| 198 | -2.86% |
| 199 | -2.88% |
| 200 | -2.89% |
| 201 | -2.90% |
| 202 | -2.92% |
| 203 | -2.93% |
| … | … |
Balancing Adjustment
10.72% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Onboarding Rating
This rating is about customer service and camper availability. It measures aspects of the customer journey that are often missing from online ratings. It includes performances based on: pre-booking communication, product availability and responsiveness to customer enquiries.
All metrics come from actual customer interactions.
Details are calculated daily from statistics over several years and merged with the score derived from customer reviews - to then form the final ranking score.
Final Ranking Score
71%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.