Hey, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Wicked Campers.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
Wicked Campers
Valid Reviews
158 Valid Reviews
The Wicked Campers experience has a total of 166 reviews. There are 158 valid reviews that are included when calculating the ranking score and 8 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 158 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 11 |
|
7% |
| 9/10 | 19 |
|
12% |
| 8/10 | 41 |
|
26% |
| 7/10 | 43 |
|
27% |
| 6/10 | 12 |
|
8% |
| 5/10 | 9 |
|
6% |
| 4/10 | 6 |
|
4% |
| 3/10 | 6 |
|
4% |
| 2/10 | 4 |
|
3% |
| 1/10 | 7 |
|
4% |
68.61% Average
The raw data average (mean) for all the Wicked Campers valid reviews is 68.61% and is based on 158 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
124 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 158 valid reviews, the experience has 124 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 124 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 6 |
|
5% |
| 9/10 | 14 |
|
11% |
| 8/10 | 37 |
|
30% |
| 7/10 | 40 |
|
32% |
| 6/10 | 11 |
|
9% |
| 5/10 | 9 |
|
7% |
| 4/10 | 5 |
|
4% |
| 3/10 | 1 |
|
1% |
| 2/10 | 1 |
|
1% |
| 1/10 | 0 |
|
0% |
72.42% Average
The raw data average (mean) for all the Wicked Campers face-to-face reviews is 72.42% and is based on 124 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
69.77%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| W.F. | 6/10 | 709 days | 100% |
| bastien | 1/10 | 1654 days | 4% |
| Sean | 10/10 | 1715 days | 9% |
| Jürgen Rautenbach | 10/10 | 2201 days | 7% |
| Jane Doe | 1/10 | 2201 days | 3% |
| Sian | 10/10 | 2507 days | 6% |
| Jo Bavington | 8/10 | 2566 days | 6% |
| Pierre Longuet | 10/10 | 2841 days | 5% |
| rp1331 | 1/10 | 2841 days | 2% |
| Michael Townsend | 10/10 | 2872 days | 5% |
| Lina Andersson | 7/10 | 2900 days | 4% |
| Henry Schenker | 2/10 | 2900 days | 2% |
| Marc VandenHaute | 7/10 | 2931 days | 4% |
| Priya Priya | 8/10 | 2931 days | 4% |
| Anne Achie | 1/10 | 2962 days | 2% |
| peroni yann | 9/10 | 2992 days | 4% |
| Harriet | 2/10 | 2992 days | 2% |
| Brittany Field | 9/10 | 3145 days | 4% |
| Erkka Mäkinen | 8/10 | 3265 days | 3% |
| Ingrid Kiselka | 9/10 | 3271 days | 3% |
| Lisa Obers | 7/10 | 3280 days | 3% |
| Chloe Olsen | 7/10 | 3283 days | 3% |
| Marjolen Klomphaler | 8/10 | 3289 days | 3% |
| Aife O'Loughlin | 7/10 | 3296 days | 3% |
| Emma Emmalelong | 1/10 | 3327 days | 1% |
| Robertoi | 9/10 | 3370 days | 3% |
| Pascale Lemieux | 7/10 | 3576 days | 2% |
| Melanie Laffay | 8/10 | 3589 days | 2% |
| Hana Rachfalik | 9/10 | 3593 days | 2% |
| Hannes | 5/10 | 3600 days | 2% |
| Ben Devlin | 10/10 | 3604 days | 2% |
| Talissa Missiato | 8/10 | 3608 days | 2% |
| Horitz | 7/10 | 3615 days | 2% |
| Mia Gaynor | 7/10 | 3624 days | 2% |
| Matthias Clausen | 8/10 | 3626 days | 2% |
| Lucas Anderson | 9/10 | 3627 days | 2% |
| Briony | 7/10 | 3631 days | 2% |
| Carmen Pramstaller | 6/10 | 3633 days | 2% |
| Tobias | 5/10 | 3635 days | 2% |
| Bonnie Krautz | 7/10 | 3651 days | 2% |
| Anja P | 1/10 | 3662 days | 1% |
| Nick Sproat | 3/10 | 3662 days | 1% |
| Sophie Jenkins | 6/10 | 3694 days | 2% |
| Jeroen Bartelen | 2/10 | 3907 days | 1% |
| Oliver Blackmore | 7/10 | 4332 days | 0% |
| Casandra Prunica | 7/10 | 4335 days | 0% |
| Lauren Hedley | 7/10 | 4335 days | 0% |
| Sarah Christman | 7/10 | 4335 days | 0% |
| Johanna Kofler | 7/10 | 4336 days | 0% |
| Hannah | 7/10 | 4345 days | 0% |
| Olivia | 7/10 | 4345 days | 0% |
| Davina Teo | 7/10 | 4368 days | 0% |
| Nigel | 8/10 | 4368 days | 0% |
| Reisender Sohn | 1/10 | 4392 days | 1% |
| Chris | 3/10 | 4453 days | 1% |
| Bert Pubeg | 3/10 | 4453 days | 1% |
| Lala Cole | 3/10 | 4606 days | 1% |
| Hannah Actor-Engel | 3/10 | 4667 days | 1% |
| Brandon Wells | 4/10 | 4685 days | 1% |
| Katharina | 7/10 | 4685 days | 1% |
| Fabian | 7/10 | 4685 days | 1% |
| Steve Maona | 10/10 | 4691 days | 2% |
| Billy Koichopolos | 10/10 | 4691 days | 2% |
| Gina Lisi | 10/10 | 4691 days | 2% |
| Arno Leleu | 7/10 | 4707 days | 1% |
| Peter Moederer | 8/10 | 4715 days | 2% |
| Adam Urkhart | 9/10 | 4726 days | 2% |
| Lydia Holleman | 8/10 | 4779 days | 2% |
| prasub | 4/10 | 4818 days | 1% |
| Barbara Berkhout | 8/10 | 5048 days | 2% |
| Tamara McVey | 6/10 | 5075 days | 1% |
| Sandra Andersen | 8/10 | 5075 days | 2% |
| Helen Chilton | 8/10 | 5080 days | 2% |
| Oliver Graf | 7/10 | 5168 days | 1% |
| Mina Harker | 7/10 | 5391 days | 1% |
| Ralph & Marloes Meyers | 7/10 | 5397 days | 1% |
| Jaime Ress | 7/10 | 5409 days | 1% |
| Jolien Kruizinga | 8/10 | 5413 days | 2% |
| Florian | 6/10 | 5419 days | 1% |
| Clemmie Sinclair | 8/10 | 5419 days | 2% |
| Lil Irish | 7/10 | 5428 days | 1% |
| Carolin Ranner | 7/10 | 5430 days | 1% |
| Jarrett King | 6/10 | 5430 days | 1% |
| Lieve Verdonck | 8/10 | 5430 days | 2% |
| Justin Pearce | 7/10 | 5433 days | 1% |
| Cesar | 6/10 | 5434 days | 1% |
| Pat MacDonald | 7/10 | 5444 days | 1% |
| Katharina Dierkes | 8/10 | 5444 days | 2% |
| Emma Edis-Bates | 8/10 | 5445 days | 2% |
| Cara Dungay | 7/10 | 5445 days | 1% |
| Ruben and Jetske | 8/10 | 5447 days | 2% |
| Helen Keighley | 8/10 | 5449 days | 2% |
| Sprangers | 6/10 | 5450 days | 1% |
| Kristie | 9/10 | 5480 days | 2% |
| Marie | 7/10 | 5763 days | 1% |
| Michael Egli | 8/10 | 5785 days | 2% |
| Angela | 6/10 | 5795 days | 1% |
| Yasmin Abrahams | 8/10 | 5796 days | 2% |
| Rob | 8/10 | 5796 days | 2% |
| Barbara & Sven | 8/10 | 5796 days | 2% |
| Don & Alice | 7/10 | 5798 days | 1% |
| Max Mareen | 7/10 | 5803 days | 1% |
| Mieke Knoops | 7/10 | 5804 days | 1% |
| Johan Norregaard | 8/10 | 5814 days | 2% |
| Lisa Beauchemin | 7/10 | 5817 days | 1% |
| Valerie Van Hemelrijck | 7/10 | 5817 days | 1% |
| Belinda Godhard | 9/10 | 5819 days | 2% |
| Dersiree Moerbeek | 9/10 | 5820 days | 2% |
| Rachel & Barak | 7/10 | 5820 days | 1% |
| Charlotte | 7/10 | 5821 days | 1% |
| Sibille Fischer | 8/10 | 5835 days | 2% |
| Jonathan Angela | 6/10 | 5836 days | 1% |
| niekv | 9/10 | 5869 days | 2% |
| foucherm | 8/10 | 5877 days | 2% |
| jamesg | 4/10 | 5882 days | 1% |
| Artur D | 9/10 | 5886 days | 2% |
| Katerina Wimmer | 5/10 | 5895 days | 1% |
| Roman Hauri | 5/10 | 5896 days | 1% |
| Dermot Bryne | 5/10 | 5907 days | 1% |
| zoey1 | 6/10 | 5993 days | 1% |
| Ritag | 3/10 | 6000 days | 1% |
| SBlake | 10/10 | 6133 days | 2% |
| RichardA | 2/10 | 6135 days | 1% |
| FramiskaH | 4/10 | 6146 days | 1% |
| JaninaF | 5/10 | 6146 days | 1% |
| MartinG | 9/10 | 6161 days | 2% |
| PellucoFrance | 8/10 | 6162 days | 2% |
| Steven | 9/10 | 6162 days | 2% |
| CarleyJ | 10/10 | 6162 days | 2% |
| GaryW | 6/10 | 6163 days | 1% |
| Claudia | 5/10 | 6165 days | 1% |
| Jan | 8/10 | 6165 days | 2% |
| siemen | 7/10 | 6170 days | 1% |
| Majken | 5/10 | 6172 days | 1% |
| Ian S | 8/10 | 6178 days | 2% |
| Michael | 9/10 | 6193 days | 2% |
| Pia | 8/10 | 6195 days | 2% |
| Lucas | 8/10 | 6201 days | 2% |
| Lieke | 7/10 | 6201 days | 1% |
| Kori | 4/10 | 6241 days | 1% |
| Raey | 9/10 | 6326 days | 2% |
| sasssy | 8/10 | 6402 days | 2% |
| Daniela | 8/10 | 6504 days | 2% |
| Richard Anthony | 7/10 | 6515 days | 1% |
| Alexandra Vogeli | 7/10 | 6515 days | 1% |
| Eon Alers | 8/10 | 6518 days | 2% |
| Annette Hurst | 8/10 | 6518 days | 2% |
| Emma Dickinson | 8/10 | 6525 days | 2% |
| Mariska | 8/10 | 6526 days | 2% |
| Dirk | 8/10 | 6527 days | 2% |
| Carola | 7/10 | 6527 days | 1% |
| Philippe | 9/10 | 6529 days | 2% |
| Sean Pierce | 8/10 | 6533 days | 2% |
| April | 9/10 | 6537 days | 2% |
| Anna | 9/10 | 6568 days | 2% |
| MrsWesley | 5/10 | 6855 days | 1% |
| Michaela | 8/10 | 6882 days | 2% |
| Reggie | 4/10 | 6894 days | 1% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Wicked Campers experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-7.05% Adjustment
Recent reviews reflect the experience as it currently operates. This means it's important to get fresh reviews. Some experiences discovered they could get a few good reviews and then, resting on their laurels, discourage any further reviews. This adjustment stimulates experiences to be positively involved in the review generating process and discourages them from manipulating the ranking system in this manner.
What constitutes a recent review is based on the how old it is, what type of experience it is applied to and and what time of year it currently is. Due to the seasonal nature of many businesses, what is considered recent is dynamically adjusted throughout the year.
There may be an adjustment if this experience hasn't received enough reviews within the last 44 days. The Wicked Campers experience has 0 recent rankings. Adjustments are according to the following table:
| Recent Reviews | Adjustment |
|---|---|
| 0 | -3.00% |
| 1 | -2.63% |
| 2 | -1.50% |
| 3 | -0.38% |
| 4 | -0.00% |
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Wicked Campers experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -3.99% |
| 198 | -4.01% |
| 199 | -4.03% |
| 200 | -4.05% |
| 201 | -4.07% |
| 202 | -4.09% |
| 203 | -4.11% |
| … | … |
Balancing Adjustment
11.90% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Onboarding Rating
This rating is about customer service and camper availability. It measures aspects of the customer journey that are often missing from online ratings. It includes performances based on: pre-booking communication, product availability and responsiveness to customer enquiries.
All metrics come from actual customer interactions.
Details are calculated daily from statistics over several years and merged with the score derived from customer reviews - to then form the final ranking score.
Final Ranking Score
71%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.