Hey, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Wicked Campers.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
Wicked Campers
Valid Reviews
158 Valid Reviews
The Wicked Campers experience has a total of 166 reviews. There are 158 valid reviews that are included when calculating the ranking score and 8 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 158 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 11 |
|
7% |
| 9/10 | 19 |
|
12% |
| 8/10 | 41 |
|
26% |
| 7/10 | 43 |
|
27% |
| 6/10 | 12 |
|
8% |
| 5/10 | 9 |
|
6% |
| 4/10 | 6 |
|
4% |
| 3/10 | 6 |
|
4% |
| 2/10 | 4 |
|
3% |
| 1/10 | 7 |
|
4% |
68.61% Average
The raw data average (mean) for all the Wicked Campers valid reviews is 68.61% and is based on 158 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
124 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 158 valid reviews, the experience has 124 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 124 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 6 |
|
5% |
| 9/10 | 14 |
|
11% |
| 8/10 | 37 |
|
30% |
| 7/10 | 40 |
|
32% |
| 6/10 | 11 |
|
9% |
| 5/10 | 9 |
|
7% |
| 4/10 | 5 |
|
4% |
| 3/10 | 1 |
|
1% |
| 2/10 | 1 |
|
1% |
| 1/10 | 0 |
|
0% |
72.42% Average
The raw data average (mean) for all the Wicked Campers face-to-face reviews is 72.42% and is based on 124 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
69.98%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| W.F. | 6/10 | 769 days | 100% |
| bastien | 1/10 | 1714 days | 3% |
| Sean | 10/10 | 1775 days | 8% |
| Jürgen Rautenbach | 10/10 | 2261 days | 7% |
| Jane Doe | 1/10 | 2261 days | 2% |
| Sian | 10/10 | 2567 days | 6% |
| Jo Bavington | 8/10 | 2626 days | 5% |
| Pierre Longuet | 10/10 | 2901 days | 4% |
| rp1331 | 1/10 | 2901 days | 1% |
| Michael Townsend | 10/10 | 2932 days | 4% |
| Lina Andersson | 7/10 | 2960 days | 4% |
| Henry Schenker | 2/10 | 2960 days | 2% |
| Marc VandenHaute | 7/10 | 2991 days | 4% |
| Priya Priya | 8/10 | 2991 days | 4% |
| Anne Achie | 1/10 | 3022 days | 1% |
| peroni yann | 9/10 | 3052 days | 4% |
| Harriet | 2/10 | 3052 days | 1% |
| Brittany Field | 9/10 | 3205 days | 3% |
| Erkka Mäkinen | 8/10 | 3325 days | 3% |
| Ingrid Kiselka | 9/10 | 3331 days | 3% |
| Lisa Obers | 7/10 | 3340 days | 3% |
| Chloe Olsen | 7/10 | 3343 days | 3% |
| Marjolen Klomphaler | 8/10 | 3349 days | 3% |
| Aife O'Loughlin | 7/10 | 3356 days | 3% |
| Emma Emmalelong | 1/10 | 3387 days | 1% |
| Robertoi | 9/10 | 3430 days | 3% |
| Pascale Lemieux | 7/10 | 3636 days | 2% |
| Melanie Laffay | 8/10 | 3649 days | 2% |
| Hana Rachfalik | 9/10 | 3653 days | 2% |
| Hannes | 5/10 | 3660 days | 1% |
| Ben Devlin | 10/10 | 3664 days | 2% |
| Talissa Missiato | 8/10 | 3668 days | 2% |
| Horitz | 7/10 | 3675 days | 2% |
| Mia Gaynor | 7/10 | 3684 days | 2% |
| Matthias Clausen | 8/10 | 3686 days | 2% |
| Lucas Anderson | 9/10 | 3687 days | 2% |
| Briony | 7/10 | 3691 days | 2% |
| Carmen Pramstaller | 6/10 | 3693 days | 1% |
| Tobias | 5/10 | 3695 days | 1% |
| Bonnie Krautz | 7/10 | 3711 days | 1% |
| Anja P | 1/10 | 3722 days | 0% |
| Nick Sproat | 3/10 | 3722 days | 1% |
| Sophie Jenkins | 6/10 | 3754 days | 1% |
| Jeroen Bartelen | 2/10 | 3967 days | 0% |
| Oliver Blackmore | 7/10 | 4392 days | 1% |
| Casandra Prunica | 7/10 | 4395 days | 1% |
| Lauren Hedley | 7/10 | 4395 days | 1% |
| Sarah Christman | 7/10 | 4395 days | 1% |
| Johanna Kofler | 7/10 | 4396 days | 1% |
| Hannah | 7/10 | 4405 days | 1% |
| Olivia | 7/10 | 4405 days | 1% |
| Davina Teo | 7/10 | 4428 days | 1% |
| Nigel | 8/10 | 4428 days | 1% |
| Reisender Sohn | 1/10 | 4452 days | 0% |
| Chris | 3/10 | 4513 days | 0% |
| Bert Pubeg | 3/10 | 4513 days | 0% |
| Lala Cole | 3/10 | 4666 days | 0% |
| Hannah Actor-Engel | 3/10 | 4727 days | 0% |
| Brandon Wells | 4/10 | 4745 days | 1% |
| Katharina | 7/10 | 4745 days | 1% |
| Fabian | 7/10 | 4745 days | 1% |
| Steve Maona | 10/10 | 4751 days | 1% |
| Billy Koichopolos | 10/10 | 4751 days | 1% |
| Gina Lisi | 10/10 | 4751 days | 1% |
| Arno Leleu | 7/10 | 4767 days | 1% |
| Peter Moederer | 8/10 | 4775 days | 1% |
| Adam Urkhart | 9/10 | 4786 days | 1% |
| Lydia Holleman | 8/10 | 4839 days | 1% |
| prasub | 4/10 | 4878 days | 1% |
| Barbara Berkhout | 8/10 | 5108 days | 1% |
| Tamara McVey | 6/10 | 5135 days | 1% |
| Sandra Andersen | 8/10 | 5135 days | 1% |
| Helen Chilton | 8/10 | 5140 days | 1% |
| Oliver Graf | 7/10 | 5228 days | 1% |
| Mina Harker | 7/10 | 5451 days | 1% |
| Ralph & Marloes Meyers | 7/10 | 5457 days | 1% |
| Jaime Ress | 7/10 | 5469 days | 1% |
| Jolien Kruizinga | 8/10 | 5473 days | 1% |
| Florian | 6/10 | 5479 days | 1% |
| Clemmie Sinclair | 8/10 | 5479 days | 1% |
| Lil Irish | 7/10 | 5488 days | 1% |
| Carolin Ranner | 7/10 | 5490 days | 1% |
| Jarrett King | 6/10 | 5490 days | 1% |
| Lieve Verdonck | 8/10 | 5490 days | 1% |
| Justin Pearce | 7/10 | 5493 days | 1% |
| Cesar | 6/10 | 5494 days | 1% |
| Pat MacDonald | 7/10 | 5504 days | 1% |
| Katharina Dierkes | 8/10 | 5504 days | 1% |
| Emma Edis-Bates | 8/10 | 5505 days | 1% |
| Cara Dungay | 7/10 | 5505 days | 1% |
| Ruben and Jetske | 8/10 | 5507 days | 1% |
| Helen Keighley | 8/10 | 5509 days | 1% |
| Sprangers | 6/10 | 5510 days | 1% |
| Kristie | 9/10 | 5540 days | 1% |
| Marie | 7/10 | 5823 days | 1% |
| Michael Egli | 8/10 | 5845 days | 1% |
| Angela | 6/10 | 5855 days | 1% |
| Yasmin Abrahams | 8/10 | 5856 days | 1% |
| Rob | 8/10 | 5856 days | 1% |
| Barbara & Sven | 8/10 | 5856 days | 1% |
| Don & Alice | 7/10 | 5858 days | 1% |
| Max Mareen | 7/10 | 5863 days | 1% |
| Mieke Knoops | 7/10 | 5864 days | 1% |
| Johan Norregaard | 8/10 | 5874 days | 1% |
| Lisa Beauchemin | 7/10 | 5877 days | 1% |
| Valerie Van Hemelrijck | 7/10 | 5877 days | 1% |
| Belinda Godhard | 9/10 | 5879 days | 1% |
| Dersiree Moerbeek | 9/10 | 5880 days | 1% |
| Rachel & Barak | 7/10 | 5880 days | 1% |
| Charlotte | 7/10 | 5881 days | 1% |
| Sibille Fischer | 8/10 | 5895 days | 1% |
| Jonathan Angela | 6/10 | 5896 days | 1% |
| niekv | 9/10 | 5929 days | 1% |
| foucherm | 8/10 | 5937 days | 1% |
| jamesg | 4/10 | 5942 days | 1% |
| Artur D | 9/10 | 5946 days | 1% |
| Katerina Wimmer | 5/10 | 5955 days | 1% |
| Roman Hauri | 5/10 | 5956 days | 1% |
| Dermot Bryne | 5/10 | 5967 days | 1% |
| zoey1 | 6/10 | 6053 days | 1% |
| Ritag | 3/10 | 6060 days | 0% |
| SBlake | 10/10 | 6193 days | 1% |
| RichardA | 2/10 | 6195 days | 0% |
| FramiskaH | 4/10 | 6206 days | 1% |
| JaninaF | 5/10 | 6206 days | 1% |
| MartinG | 9/10 | 6221 days | 1% |
| PellucoFrance | 8/10 | 6222 days | 1% |
| Steven | 9/10 | 6222 days | 1% |
| CarleyJ | 10/10 | 6222 days | 1% |
| GaryW | 6/10 | 6223 days | 1% |
| Claudia | 5/10 | 6225 days | 1% |
| Jan | 8/10 | 6225 days | 1% |
| siemen | 7/10 | 6229 days | 1% |
| Majken | 5/10 | 6231 days | 1% |
| Ian S | 8/10 | 6237 days | 1% |
| Michael | 9/10 | 6253 days | 1% |
| Pia | 8/10 | 6254 days | 1% |
| Lucas | 8/10 | 6260 days | 1% |
| Lieke | 7/10 | 6260 days | 1% |
| Kori | 4/10 | 6301 days | 1% |
| Raey | 9/10 | 6386 days | 1% |
| sasssy | 8/10 | 6462 days | 1% |
| Daniela | 8/10 | 6564 days | 1% |
| Richard Anthony | 7/10 | 6575 days | 1% |
| Alexandra Vogeli | 7/10 | 6575 days | 1% |
| Eon Alers | 8/10 | 6578 days | 1% |
| Annette Hurst | 8/10 | 6578 days | 1% |
| Emma Dickinson | 8/10 | 6585 days | 1% |
| Mariska | 8/10 | 6586 days | 1% |
| Dirk | 8/10 | 6587 days | 1% |
| Carola | 7/10 | 6587 days | 1% |
| Philippe | 9/10 | 6589 days | 1% |
| Sean Pierce | 8/10 | 6593 days | 1% |
| April | 9/10 | 6597 days | 1% |
| Anna | 9/10 | 6628 days | 1% |
| MrsWesley | 5/10 | 6915 days | 1% |
| Michaela | 8/10 | 6942 days | 1% |
| Reggie | 4/10 | 6954 days | 1% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Wicked Campers experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-7.03% Adjustment
Recent reviews reflect the experience as it currently operates. This means it's important to get fresh reviews. Some experiences discovered they could get a few good reviews and then, resting on their laurels, discourage any further reviews. This adjustment stimulates experiences to be positively involved in the review generating process and discourages them from manipulating the ranking system in this manner.
What constitutes a recent review is based on the how old it is, what type of experience it is applied to and and what time of year it currently is. Due to the seasonal nature of many businesses, what is considered recent is dynamically adjusted throughout the year.
There may be an adjustment if this experience hasn't received enough reviews within the last 57 days. The Wicked Campers experience has 0 recent rankings. Adjustments are according to the following table:
| Recent Reviews | Adjustment |
|---|---|
| 0 | -3.00% |
| 1 | -2.63% |
| 2 | -1.50% |
| 3 | -0.38% |
| 4 | -0.00% |
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Wicked Campers experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -3.97% |
| 198 | -3.99% |
| 199 | -4.01% |
| 200 | -4.03% |
| 201 | -4.05% |
| 202 | -4.07% |
| 203 | -4.09% |
| … | … |
Balancing Adjustment
11.72% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Onboarding Rating
This rating is about customer service and camper availability. It measures aspects of the customer journey that are often missing from online ratings. It includes performances based on: pre-booking communication, product availability and responsiveness to customer enquiries.
All metrics come from actual customer interactions.
Details are calculated daily from statistics over several years and merged with the score derived from customer reviews - to then form the final ranking score.
Final Ranking Score
71%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.