Hey, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Wicked Campers.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
Wicked Campers
Valid Reviews
158 Valid Reviews
The Wicked Campers experience has a total of 166 reviews. There are 158 valid reviews that are included when calculating the ranking score and 8 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 158 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 11 |
|
7% |
| 9/10 | 19 |
|
12% |
| 8/10 | 41 |
|
26% |
| 7/10 | 43 |
|
27% |
| 6/10 | 12 |
|
8% |
| 5/10 | 9 |
|
6% |
| 4/10 | 6 |
|
4% |
| 3/10 | 6 |
|
4% |
| 2/10 | 4 |
|
3% |
| 1/10 | 7 |
|
4% |
68.61% Average
The raw data average (mean) for all the Wicked Campers valid reviews is 68.61% and is based on 158 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
124 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 158 valid reviews, the experience has 124 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 124 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 6 |
|
5% |
| 9/10 | 14 |
|
11% |
| 8/10 | 37 |
|
30% |
| 7/10 | 40 |
|
32% |
| 6/10 | 11 |
|
9% |
| 5/10 | 9 |
|
7% |
| 4/10 | 5 |
|
4% |
| 3/10 | 1 |
|
1% |
| 2/10 | 1 |
|
1% |
| 1/10 | 0 |
|
0% |
72.42% Average
The raw data average (mean) for all the Wicked Campers face-to-face reviews is 72.42% and is based on 124 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
70.69%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| W.F. | 6/10 | 971 days | 100% |
| bastien | 1/10 | 1916 days | 4% |
| Sean | 10/10 | 1977 days | 11% |
| Jürgen Rautenbach | 10/10 | 2462 days | 9% |
| Jane Doe | 1/10 | 2463 days | 3% |
| Sian | 10/10 | 2769 days | 7% |
| Jo Bavington | 8/10 | 2828 days | 7% |
| Pierre Longuet | 10/10 | 3102 days | 6% |
| rp1331 | 1/10 | 3103 days | 2% |
| Michael Townsend | 10/10 | 3133 days | 6% |
| Lina Andersson | 7/10 | 3161 days | 5% |
| Henry Schenker | 2/10 | 3162 days | 2% |
| Marc VandenHaute | 7/10 | 3192 days | 5% |
| Priya Priya | 8/10 | 3192 days | 5% |
| Anne Achie | 1/10 | 3223 days | 2% |
| peroni yann | 9/10 | 3253 days | 5% |
| Harriet | 2/10 | 3254 days | 2% |
| Brittany Field | 9/10 | 3406 days | 4% |
| Erkka Mäkinen | 8/10 | 3526 days | 4% |
| Ingrid Kiselka | 9/10 | 3533 days | 4% |
| Lisa Obers | 7/10 | 3542 days | 3% |
| Chloe Olsen | 7/10 | 3545 days | 3% |
| Marjolen Klomphaler | 8/10 | 3551 days | 4% |
| Aife O'Loughlin | 7/10 | 3557 days | 3% |
| Emma Emmalelong | 1/10 | 3588 days | 1% |
| Robertoi | 9/10 | 3632 days | 3% |
| Pascale Lemieux | 7/10 | 3838 days | 2% |
| Melanie Laffay | 8/10 | 3851 days | 2% |
| Hana Rachfalik | 9/10 | 3855 days | 2% |
| Hannes | 5/10 | 3862 days | 1% |
| Ben Devlin | 10/10 | 3866 days | 2% |
| Talissa Missiato | 8/10 | 3870 days | 2% |
| Horitz | 7/10 | 3877 days | 2% |
| Mia Gaynor | 7/10 | 3886 days | 2% |
| Matthias Clausen | 8/10 | 3888 days | 2% |
| Lucas Anderson | 9/10 | 3889 days | 2% |
| Briony | 7/10 | 3893 days | 2% |
| Carmen Pramstaller | 6/10 | 3895 days | 2% |
| Tobias | 5/10 | 3897 days | 1% |
| Bonnie Krautz | 7/10 | 3913 days | 2% |
| Anja P | 1/10 | 3923 days | 0% |
| Nick Sproat | 3/10 | 3924 days | 1% |
| Sophie Jenkins | 6/10 | 3956 days | 1% |
| Jeroen Bartelen | 2/10 | 4168 days | 0% |
| Oliver Blackmore | 7/10 | 4594 days | 2% |
| Casandra Prunica | 7/10 | 4597 days | 2% |
| Lauren Hedley | 7/10 | 4597 days | 2% |
| Sarah Christman | 7/10 | 4597 days | 2% |
| Johanna Kofler | 7/10 | 4598 days | 2% |
| Hannah | 7/10 | 4607 days | 2% |
| Olivia | 7/10 | 4607 days | 2% |
| Davina Teo | 7/10 | 4630 days | 2% |
| Nigel | 8/10 | 4630 days | 2% |
| Reisender Sohn | 1/10 | 4654 days | 1% |
| Chris | 3/10 | 4715 days | 1% |
| Bert Pubeg | 3/10 | 4715 days | 1% |
| Lala Cole | 3/10 | 4868 days | 1% |
| Hannah Actor-Engel | 3/10 | 4929 days | 1% |
| Brandon Wells | 4/10 | 4947 days | 1% |
| Katharina | 7/10 | 4947 days | 2% |
| Fabian | 7/10 | 4947 days | 2% |
| Steve Maona | 10/10 | 4953 days | 2% |
| Billy Koichopolos | 10/10 | 4953 days | 2% |
| Gina Lisi | 10/10 | 4953 days | 2% |
| Arno Leleu | 7/10 | 4969 days | 2% |
| Peter Moederer | 8/10 | 4977 days | 2% |
| Adam Urkhart | 9/10 | 4988 days | 2% |
| Lydia Holleman | 8/10 | 5041 days | 2% |
| prasub | 4/10 | 5080 days | 1% |
| Barbara Berkhout | 8/10 | 5310 days | 2% |
| Tamara McVey | 6/10 | 5337 days | 2% |
| Sandra Andersen | 8/10 | 5337 days | 2% |
| Helen Chilton | 8/10 | 5342 days | 2% |
| Oliver Graf | 7/10 | 5430 days | 2% |
| Mina Harker | 7/10 | 5653 days | 2% |
| Ralph & Marloes Meyers | 7/10 | 5659 days | 2% |
| Jaime Ress | 7/10 | 5671 days | 2% |
| Jolien Kruizinga | 8/10 | 5675 days | 2% |
| Florian | 6/10 | 5681 days | 2% |
| Clemmie Sinclair | 8/10 | 5681 days | 2% |
| Lil Irish | 7/10 | 5690 days | 2% |
| Carolin Ranner | 7/10 | 5692 days | 2% |
| Jarrett King | 6/10 | 5692 days | 2% |
| Lieve Verdonck | 8/10 | 5692 days | 2% |
| Justin Pearce | 7/10 | 5695 days | 2% |
| Cesar | 6/10 | 5696 days | 2% |
| Pat MacDonald | 7/10 | 5706 days | 2% |
| Katharina Dierkes | 8/10 | 5706 days | 2% |
| Emma Edis-Bates | 8/10 | 5707 days | 2% |
| Cara Dungay | 7/10 | 5707 days | 2% |
| Ruben and Jetske | 8/10 | 5709 days | 2% |
| Helen Keighley | 8/10 | 5711 days | 2% |
| Sprangers | 6/10 | 5712 days | 2% |
| Kristie | 9/10 | 5742 days | 2% |
| Marie | 7/10 | 6025 days | 2% |
| Michael Egli | 8/10 | 6047 days | 2% |
| Angela | 6/10 | 6057 days | 2% |
| Yasmin Abrahams | 8/10 | 6058 days | 2% |
| Rob | 8/10 | 6058 days | 2% |
| Barbara & Sven | 8/10 | 6058 days | 2% |
| Don & Alice | 7/10 | 6060 days | 2% |
| Max Mareen | 7/10 | 6065 days | 2% |
| Mieke Knoops | 7/10 | 6066 days | 2% |
| Johan Norregaard | 8/10 | 6076 days | 2% |
| Lisa Beauchemin | 7/10 | 6079 days | 2% |
| Valerie Van Hemelrijck | 7/10 | 6079 days | 2% |
| Belinda Godhard | 9/10 | 6081 days | 2% |
| Dersiree Moerbeek | 9/10 | 6082 days | 2% |
| Rachel & Barak | 7/10 | 6082 days | 2% |
| Charlotte | 7/10 | 6083 days | 2% |
| Sibille Fischer | 8/10 | 6097 days | 2% |
| Jonathan Angela | 6/10 | 6098 days | 2% |
| niekv | 9/10 | 6131 days | 2% |
| foucherm | 8/10 | 6139 days | 2% |
| jamesg | 4/10 | 6144 days | 1% |
| Artur D | 9/10 | 6148 days | 2% |
| Katerina Wimmer | 5/10 | 6157 days | 1% |
| Roman Hauri | 5/10 | 6158 days | 1% |
| Dermot Bryne | 5/10 | 6169 days | 1% |
| zoey1 | 6/10 | 6255 days | 2% |
| Ritag | 3/10 | 6262 days | 1% |
| SBlake | 10/10 | 6395 days | 2% |
| RichardA | 2/10 | 6397 days | 1% |
| FramiskaH | 4/10 | 6408 days | 1% |
| JaninaF | 5/10 | 6408 days | 1% |
| MartinG | 9/10 | 6423 days | 2% |
| PellucoFrance | 8/10 | 6424 days | 2% |
| Steven | 9/10 | 6424 days | 2% |
| CarleyJ | 10/10 | 6424 days | 2% |
| GaryW | 6/10 | 6425 days | 2% |
| Claudia | 5/10 | 6426 days | 1% |
| Jan | 8/10 | 6426 days | 2% |
| siemen | 7/10 | 6431 days | 2% |
| Majken | 5/10 | 6433 days | 1% |
| Ian S | 8/10 | 6439 days | 2% |
| Michael | 9/10 | 6454 days | 2% |
| Pia | 8/10 | 6456 days | 2% |
| Lucas | 8/10 | 6462 days | 2% |
| Lieke | 7/10 | 6462 days | 2% |
| Kori | 4/10 | 6502 days | 1% |
| Raey | 9/10 | 6587 days | 2% |
| sasssy | 8/10 | 6664 days | 2% |
| Daniela | 8/10 | 6766 days | 2% |
| Richard Anthony | 7/10 | 6777 days | 2% |
| Alexandra Vogeli | 7/10 | 6777 days | 2% |
| Eon Alers | 8/10 | 6780 days | 2% |
| Annette Hurst | 8/10 | 6780 days | 2% |
| Emma Dickinson | 8/10 | 6787 days | 2% |
| Mariska | 8/10 | 6788 days | 2% |
| Dirk | 8/10 | 6789 days | 2% |
| Carola | 7/10 | 6789 days | 2% |
| Philippe | 9/10 | 6791 days | 2% |
| Sean Pierce | 8/10 | 6795 days | 2% |
| April | 9/10 | 6799 days | 2% |
| Anna | 9/10 | 6830 days | 2% |
| MrsWesley | 5/10 | 7117 days | 1% |
| Michaela | 8/10 | 7144 days | 2% |
| Reggie | 4/10 | 7156 days | 1% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Wicked Campers experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-6.23% Adjustment
Recent reviews reflect the experience as it currently operates. This means it's important to get fresh reviews. Some experiences discovered they could get a few good reviews and then, resting on their laurels, discourage any further reviews. This adjustment stimulates experiences to be positively involved in the review generating process and discourages them from manipulating the ranking system in this manner.
What constitutes a recent review is based on the how old it is, what type of experience it is applied to and and what time of year it currently is. Due to the seasonal nature of many businesses, what is considered recent is dynamically adjusted throughout the year.
There may be an adjustment if this experience hasn't received enough reviews within the last 68 days. The Wicked Campers experience has 0 recent rankings. Adjustments are according to the following table:
| Recent Reviews | Adjustment |
|---|---|
| 0 | -3.00% |
| 1 | -2.63% |
| 2 | -1.50% |
| 3 | -0.38% |
| 4 | -0.00% |
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Wicked Campers experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -3.18% |
| 198 | -3.20% |
| 199 | -3.21% |
| 200 | -3.23% |
| 201 | -3.25% |
| 202 | -3.26% |
| 203 | -3.28% |
| … | … |
Balancing Adjustment
10.60% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Onboarding Rating
This rating is about customer service and camper availability. It measures aspects of the customer journey that are often missing from online ratings. It includes performances based on: pre-booking communication, product availability and responsiveness to customer enquiries.
All metrics come from actual customer interactions.
Details are calculated daily from statistics over several years and merged with the score derived from customer reviews - to then form the final ranking score.
Final Ranking Score
71%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.