Hi, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.

The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!

We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?

Below you'll find details around some of the important factors that went into calculating the ranking score for Tui Campers.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.

Cymen Crick's avatar

Cymen Crick

Rankers Owner

Tui Campers

Valid Reviews

176 Valid Reviews

The Tui Campers experience has a total of 183 reviews. There are 176 valid reviews that are included when calculating the ranking score and 7 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.

Below is the distribution of ratings for the 176 valid reviews:

Rating Count Percentage
10/10 46
26%
9/10 12
7%
8/10 29
16%
7/10 14
8%
6/10 6
3%
5/10 6
3%
4/10 4
2%
3/10 4
2%
2/10 9
5%
1/10 46
26%

60.00% Average

The raw data average (mean) for all the Tui Campers valid reviews is 60.00% and is based on 176 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.

Face-to-Face Reviews

46 Face-to-Face Reviews

The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.

More about face-to-face reviews

Within the 176 valid reviews, the experience has 46 face-to-face reviews collected during interviews by our team.

Below is the distribution of ratings for the 46 face-to-face reviews:

Rating Count Percentage
10/10 3
7%
9/10 4
9%
8/10 17
37%
7/10 11
24%
6/10 2
4%
5/10 4
9%
4/10 3
7%
3/10 1
2%
2/10 0
0%
1/10 1
2%

71.09% Average

The raw data average (mean) for all the Tui Campers face-to-face reviews is 71.09% and is based on 46 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.

Weighted Average

72.81%

Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.

Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.

Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.

Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.

Reviewer Rating Age Relative Weight
Emily 1/10 213 days 42%
Bill and Lindy 9/10 303 days 100%
A&T on the Road 10/10 606 days 84%
Francis Bergeron 10/10 606 days 84%
Jodi 4/10 637 days 53%
Roger 1/10 668 days 32%
DKP 3/10 850 days 34%
Julia D 1/10 912 days 23%
Drew 2/10 943 days 24%
Thomas 10/10 1003 days 46%
Christian 1/10 1003 days 19%
Jay shroff 1/10 1064 days 16%
Math 1/10 1124 days 14%
Barb Hawthorn 1/10 1186 days 12%
Margaret Tallentire 10/10 1278 days 23%
Michael 10/10 1278 days 23%
Xavier 10/10 1278 days 23%
Sue 10/10 1278 days 23%
Sandy 10/10 1278 days 23%
Jazz 10/10 1278 days 23%
Damian Devine 9/10 1278 days 23%
Lucy 10/10 1278 days 23%
Coulet julien 1/10 1309 days 9%
Syméon 10/10 1309 days 21%
Olivia 10/10 1309 days 21%
Moya 10/10 1309 days 21%
MMM 10/10 1309 days 21%
Sheri Barfoot 10/10 1309 days 21%
Jane Haynes 1/10 1309 days 9%
Logan 6/10 1309 days 18%
Sonya 10/10 1309 days 21%
Paul Ross 2/10 1337 days 9%
Inga Gustavsson 10/10 1337 days 20%
Jean Reverdy 1/10 1337 days 8%
Nicky 2/10 1337 days 9%
Heta 10/10 1337 days 20%
LT 10/10 1368 days 18%
KP321 3/10 1399 days 9%
Aislinn 7/10 1612 days 7%
Aimee 10/10 1733 days 6%
Soraya Jane Butterworth 10/10 1916 days 5%
Jo Fitch 1/10 1977 days 2%
Maryanne Greenwell 8/10 2066 days 5%
Denis 9/10 2159 days 4%
Belinda 10/10 2190 days 4%
Robert SMITH 10/10 2250 days 4%
John 10/10 2250 days 4%
Martin Thompson 10/10 2281 days 4%
Bill Silvio 10/10 2281 days 4%
Millie and Andy 10/10 2342 days 4%
Jim Blaser 9/10 2403 days 4%
Joaquim Pla 1/10 2433 days 1%
Man Ho CHAN 9/10 2463 days 4%
Melissa Cochran 10/10 2463 days 4%
Wong 1/10 2464 days 1%
Erika 1/10 2464 days 1%
Micah VELILLA 10/10 2494 days 4%
Guillaume Babut 10/10 2495 days 4%
Esa Mäkinen 10/10 2495 days 4%
Henry 10/10 2524 days 4%
Natasha 8/10 2525 days 4%
Sally Orr 8/10 2555 days 4%
Raphaël 1/10 2708 days 1%
Alex 1/10 2708 days 1%
Laura 10/10 2708 days 3%
Matt Weeks 10/10 2739 days 3%
Robert Rickards 3/10 2756 days 1%
Erik 1/10 2770 days 1%
Chris 1/10 2828 days 1%
Sara 1/10 2829 days 1%
KSutton 1/10 2829 days 1%
Vincent 2/10 2829 days 1%
Ben Hunt 2/10 2829 days 1%
Andrew 1/10 2860 days 1%
Mahiya Norton 1/10 2890 days 1%
Gerry and Carole 9/10 2890 days 3%
Jessie Creedmore 1/10 2890 days 1%
Alistair Burns 10/10 2890 days 3%
Janjira Ben 10/10 2920 days 3%
Martha Pearson 8/10 2950 days 3%
Emma Nicholson 1/10 2950 days 1%
Nathan 10/10 3012 days 3%
Eoghan 10/10 3012 days 3%
Kirra eldridge 8/10 3073 days 2%
McBride 1/10 3104 days 1%
Sara 1/10 3104 days 1%
Roy & Ang 9/10 3135 days 2%
Sierra 1/10 3163 days 1%
Denis 9/10 3163 days 2%
Dorota Swolkien 1/10 3193 days 1%
Mel R 6/10 3193 days 2%
hazel 1/10 3194 days 1%
Christian Haanschoten 1/10 3194 days 1%
Alessandro Marengo 8/10 3224 days 2%
liang liang 1/10 3224 days 1%
Carlos Urbina Ortega 1/10 3254 days 1%
Linnea Sahlberg 7/10 3269 days 2%
Augustin Friedel 1/10 3285 days 1%
Juan Augusto Dosba 1/10 3285 days 1%
K vd Sanden 8/10 3285 days 2%
Tracey Manning 10/10 3315 days 2%
Will Forester 1/10 3346 days 1%
Kristijan Jean Radikovič 3/10 3527 days 1%
Julieta Perez 1/10 3527 days 1%
Louis Helbig 1/10 3527 days 1%
Cat1 10/10 3558 days 2%
Jerry McD 1/10 3558 days 0%
Ioldel 1/10 3558 days 0%
Lennie01 1/10 3558 days 0%
sofia mavridou 2/10 3558 days 1%
Alex Murray 7/10 3615 days 1%
Deb Goddard 8/10 3619 days 1%
Andy Howard 8/10 3631 days 1%
robert dietz 7/10 3650 days 1%
Michelle Vallance 5/10 3680 days 1%
Isabel 8/10 3832 days 1%
Lawrence Levine 2/10 3833 days 0%
Erich Macho 5/10 3833 days 1%
David Mottershead 10/10 3893 days 1%
sven banton 8/10 3924 days 1%
Elliot Evers 8/10 3924 days 1%
PBR HC 8/10 3925 days 1%
Tamsin Banks 7/10 3961 days 1%
B Lehmann 2/10 4108 days 0%
olivier heilles 2/10 4108 days 0%
Isabelle 7/10 4277 days 0%
Tomas Shairi 10/10 4592 days 1%
Charlotte Casey 9/10 4592 days 1%
Greg Gorzelak 1/10 4624 days 0%
John Stranack 1/10 4686 days 0%
horace hungry 6/10 4899 days 1%
Mark Faulk 8/10 4930 days 1%
Dijkshourn 8/10 5057 days 1%
ozelmer 6/10 5264 days 1%
Gillian Rowe 8/10 5336 days 1%
Cindy & Glen Kerunsky 10/10 5342 days 1%
Steve 8/10 5431 days 1%
Alan Turnbull 7/10 5682 days 1%
Chris Ashton 8/10 5686 days 1%
Dave and Emma 8/10 5708 days 1%
peteripeter 10/10 5934 days 1%
Chris 7/10 5969 days 1%
Sabine 7/10 5969 days 1%
locofeo 1/10 5995 days 0%
krisevelyn 6/10 5995 days 1%
Brian Bishop 8/10 6043 days 1%
Graeme + Jane Ryan 9/10 6047 days 1%
Mark Ashton 4/10 6063 days 0%
Robertson 1/10 6067 days 0%
Ferth 8/10 6071 days 1%
Marcel Baessle 4/10 6071 days 0%
Peter Riches 7/10 6077 days 1%
John Sargent 5/10 6083 days 0%
Anne Heriot 5/10 6097 days 0%
Mitchell Mapletree 9/10 6101 days 1%
Vu Thi Lan 5/10 6102 days 0%
Claudia 7/10 6170 days 1%
David_Gaiz 10/10 6177 days 1%
PeterK1 6/10 6374 days 1%
AndySwitzerland 5/10 6374 days 0%
Richard Komzik 8/10 6397 days 1%
Maria 7/10 6414 days 1%
Carmel 8/10 6431 days 1%
ajharris 1/10 6469 days 0%
Jan 8/10 6639 days 1%
hans1847 1/10 6768 days 0%
Thompson 7/10 6791 days 1%
Charles Price 8/10 6795 days 1%
Stefanie 9/10 6804 days 1%
Chris Gedda 8/10 6865 days 1%
Paul Cowie 8/10 6866 days 1%
Lara Gema Conde 4/10 6883 days 0%
Ian 7/10 7145 days 1%
Rogier 8/10 7157 days 1%
Marten 8/10 7169 days 1%
Dagmar 10/10 7169 days 1%

Adjustments

Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.

Sample Size Adjustment

No Adjustment

A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Tui Campers experience has plenty of reviews and does not meet the criteria for any adjustment.

Recent Reviews Adjustment

-6.22% Adjustment

Recent reviews reflect the experience as it currently operates. This means it's important to get fresh reviews. Some experiences discovered they could get a few good reviews and then, resting on their laurels, discourage any further reviews. This adjustment stimulates experiences to be positively involved in the review generating process and discourages them from manipulating the ranking system in this manner.

What constitutes a recent review is based on the how old it is, what type of experience it is applied to and and what time of year it currently is. Due to the seasonal nature of many businesses, what is considered recent is dynamically adjusted throughout the year.

There may be an adjustment if this experience hasn't received enough reviews within the last 68 days. The Tui Campers experience has 0 recent rankings. Adjustments are according to the following table:

Recent Reviews Adjustment
0 -3.00%
1 -2.63%
2 -1.50%
3 -0.38%
4 -0.00%

In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.

The Tui Campers experience has been adjusted for 198 days. Adjustments are according to the following table.

Days Adjustment
… …
195 -3.17%
196 -3.19%
197 -3.20%
198 -3.22%
199 -3.23%
200 -3.25%
201 -3.27%
… …

Balancing Adjustment

9.08% Adjustment

Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.

You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.

We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.

Onboarding Rating

This rating is about customer service and camper availability. It measures aspects of the customer journey that are often missing from online ratings. It includes performances based on: pre-booking communication, product availability and responsiveness to customer enquiries.

All metrics come from actual customer interactions.

Details are calculated daily from statistics over several years and merged with the score derived from customer reviews - to then form the final ranking score.

Final Ranking Score

72%

The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.