G'day, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.

The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!

We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?

Below you'll find details around some of the important factors that went into calculating the ranking score for Tui Campers.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.

Cymen Crick's avatar

Cymen Crick

Rankers Owner

Tui Campers

Valid Reviews

176 Valid Reviews

The Tui Campers experience has a total of 183 reviews. There are 176 valid reviews that are included when calculating the ranking score and 7 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.

Below is the distribution of ratings for the 176 valid reviews:

Rating Count Percentage
10/10 46
26%
9/10 12
7%
8/10 29
16%
7/10 14
8%
6/10 6
3%
5/10 6
3%
4/10 4
2%
3/10 4
2%
2/10 9
5%
1/10 46
26%

60.00% Average

The raw data average (mean) for all the Tui Campers valid reviews is 60.00% and is based on 176 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.

Face-to-Face Reviews

46 Face-to-Face Reviews

The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.

More about face-to-face reviews

Within the 176 valid reviews, the experience has 46 face-to-face reviews collected during interviews by our team.

Below is the distribution of ratings for the 46 face-to-face reviews:

Rating Count Percentage
10/10 3
7%
9/10 4
9%
8/10 17
37%
7/10 11
24%
6/10 2
4%
5/10 4
9%
4/10 3
7%
3/10 1
2%
2/10 0
0%
1/10 1
2%

71.09% Average

The raw data average (mean) for all the Tui Campers face-to-face reviews is 71.09% and is based on 46 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.

Weighted Average

72.99%

Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.

Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.

Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.

Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.

Reviewer Rating Age Relative Weight
Emily 1/10 172 days 42%
Bill and Lindy 9/10 262 days 100%
A&T on the Road 10/10 565 days 86%
Francis Bergeron 10/10 565 days 86%
Jodi 4/10 596 days 55%
Roger 1/10 627 days 33%
DKP 3/10 810 days 36%
Julia D 1/10 871 days 24%
Drew 2/10 902 days 25%
Thomas 10/10 962 days 50%
Christian 1/10 962 days 20%
Jay shroff 1/10 1023 days 18%
Math 1/10 1084 days 15%
Barb Hawthorn 1/10 1146 days 13%
Margaret Tallentire 10/10 1237 days 26%
Michael 10/10 1237 days 26%
Xavier 10/10 1237 days 26%
Sue 10/10 1237 days 26%
Sandy 10/10 1237 days 26%
Jazz 10/10 1237 days 26%
Damian Devine 9/10 1237 days 26%
Lucy 10/10 1237 days 26%
Coulet julien 1/10 1268 days 9%
Syméon 10/10 1268 days 24%
Olivia 10/10 1268 days 24%
Moya 10/10 1268 days 24%
MMM 10/10 1268 days 24%
Sheri Barfoot 10/10 1268 days 24%
Jane Haynes 1/10 1268 days 9%
Logan 6/10 1268 days 20%
Sonya 10/10 1268 days 24%
Paul Ross 2/10 1296 days 10%
Inga Gustavsson 10/10 1296 days 22%
Jean Reverdy 1/10 1296 days 9%
Nicky 2/10 1296 days 10%
Heta 10/10 1296 days 22%
LT 10/10 1327 days 20%
KP321 3/10 1358 days 10%
Aislinn 7/10 1572 days 8%
Aimee 10/10 1692 days 6%
Soraya Jane Butterworth 10/10 1876 days 5%
Jo Fitch 1/10 1937 days 2%
Maryanne Greenwell 8/10 2025 days 4%
Denis 9/10 2118 days 4%
Belinda 10/10 2149 days 4%
Robert SMITH 10/10 2209 days 4%
John 10/10 2210 days 4%
Martin Thompson 10/10 2241 days 4%
Bill Silvio 10/10 2241 days 4%
Millie and Andy 10/10 2302 days 4%
Jim Blaser 9/10 2362 days 4%
Joaquim Pla 1/10 2392 days 1%
Man Ho CHAN 9/10 2422 days 4%
Melissa Cochran 10/10 2422 days 4%
Wong 1/10 2423 days 1%
Erika 1/10 2423 days 1%
Micah VELILLA 10/10 2453 days 4%
Guillaume Babut 10/10 2454 days 4%
Esa Mäkinen 10/10 2454 days 4%
Henry 10/10 2483 days 4%
Natasha 8/10 2484 days 4%
Sally Orr 8/10 2514 days 3%
Raphaël 1/10 2668 days 1%
Alex 1/10 2668 days 1%
Laura 10/10 2668 days 3%
Matt Weeks 10/10 2698 days 3%
Robert Rickards 3/10 2715 days 1%
Erik 1/10 2729 days 1%
Chris 1/10 2787 days 1%
Sara 1/10 2788 days 1%
KSutton 1/10 2788 days 1%
Vincent 2/10 2788 days 1%
Ben Hunt 2/10 2788 days 1%
Andrew 1/10 2819 days 1%
Mahiya Norton 1/10 2849 days 1%
Gerry and Carole 9/10 2849 days 3%
Jessie Creedmore 1/10 2849 days 1%
Alistair Burns 10/10 2849 days 3%
Janjira Ben 10/10 2879 days 3%
Martha Pearson 8/10 2909 days 3%
Emma Nicholson 1/10 2910 days 1%
Nathan 10/10 2972 days 3%
Eoghan 10/10 2972 days 3%
Kirra eldridge 8/10 3033 days 2%
McBride 1/10 3063 days 1%
Sara 1/10 3063 days 1%
Roy & Ang 9/10 3094 days 2%
Sierra 1/10 3122 days 1%
Denis 9/10 3122 days 2%
Dorota Swolkien 1/10 3152 days 1%
Mel R 6/10 3152 days 2%
hazel 1/10 3153 days 1%
Christian Haanschoten 1/10 3153 days 1%
Alessandro Marengo 8/10 3183 days 2%
liang liang 1/10 3183 days 1%
Carlos Urbina Ortega 1/10 3213 days 1%
Linnea Sahlberg 7/10 3228 days 1%
Augustin Friedel 1/10 3244 days 1%
Juan Augusto Dosba 1/10 3244 days 1%
K vd Sanden 8/10 3244 days 2%
Tracey Manning 10/10 3274 days 2%
Will Forester 1/10 3305 days 1%
Kristijan Jean Radikovič 3/10 3486 days 1%
Julieta Perez 1/10 3486 days 0%
Louis Helbig 1/10 3486 days 0%
Cat1 10/10 3517 days 2%
Jerry McD 1/10 3517 days 0%
Ioldel 1/10 3517 days 0%
Lennie01 1/10 3517 days 0%
sofia mavridou 2/10 3517 days 1%
Alex Murray 7/10 3574 days 1%
Deb Goddard 8/10 3578 days 1%
Andy Howard 8/10 3590 days 1%
robert dietz 7/10 3609 days 1%
Michelle Vallance 5/10 3639 days 1%
Isabel 8/10 3791 days 1%
Lawrence Levine 2/10 3792 days 0%
Erich Macho 5/10 3792 days 1%
David Mottershead 10/10 3852 days 1%
sven banton 8/10 3883 days 1%
Elliot Evers 8/10 3883 days 1%
PBR HC 8/10 3884 days 1%
Tamsin Banks 7/10 3920 days 1%
B Lehmann 2/10 4067 days 0%
olivier heilles 2/10 4068 days 0%
Isabelle 7/10 4236 days 0%
Tomas Shairi 10/10 4551 days 1%
Charlotte Casey 9/10 4551 days 1%
Greg Gorzelak 1/10 4583 days 0%
John Stranack 1/10 4645 days 0%
horace hungry 6/10 4859 days 1%
Mark Faulk 8/10 4889 days 1%
Dijkshourn 8/10 5016 days 1%
ozelmer 6/10 5224 days 1%
Gillian Rowe 8/10 5295 days 1%
Cindy & Glen Kerunsky 10/10 5301 days 1%
Steve 8/10 5390 days 1%
Alan Turnbull 7/10 5641 days 0%
Chris Ashton 8/10 5645 days 1%
Dave and Emma 8/10 5667 days 1%
peteripeter 10/10 5894 days 1%
Chris 7/10 5929 days 0%
Sabine 7/10 5929 days 0%
locofeo 1/10 5955 days 0%
krisevelyn 6/10 5955 days 0%
Brian Bishop 8/10 6002 days 1%
Graeme + Jane Ryan 9/10 6006 days 1%
Mark Ashton 4/10 6022 days 0%
Robertson 1/10 6026 days 0%
Ferth 8/10 6030 days 1%
Marcel Baessle 4/10 6030 days 0%
Peter Riches 7/10 6036 days 0%
John Sargent 5/10 6042 days 0%
Anne Heriot 5/10 6056 days 0%
Mitchell Mapletree 9/10 6060 days 1%
Vu Thi Lan 5/10 6061 days 0%
Claudia 7/10 6129 days 0%
David_Gaiz 10/10 6136 days 1%
PeterK1 6/10 6334 days 0%
AndySwitzerland 5/10 6334 days 0%
Richard Komzik 8/10 6356 days 1%
Maria 7/10 6373 days 0%
Carmel 8/10 6390 days 1%
ajharris 1/10 6429 days 0%
Jan 8/10 6598 days 1%
hans1847 1/10 6727 days 0%
Thompson 7/10 6750 days 0%
Charles Price 8/10 6754 days 1%
Stefanie 9/10 6763 days 1%
Chris Gedda 8/10 6824 days 1%
Paul Cowie 8/10 6825 days 1%
Lara Gema Conde 4/10 6842 days 0%
Ian 7/10 7104 days 0%
Rogier 8/10 7116 days 1%
Marten 8/10 7128 days 1%
Dagmar 10/10 7128 days 1%

Adjustments

Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.

Sample Size Adjustment

No Adjustment

A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Tui Campers experience has plenty of reviews and does not meet the criteria for any adjustment.

Recent Reviews Adjustment

-4.87% Adjustment

Recent reviews reflect the experience as it currently operates. This means it's important to get fresh reviews. Some experiences discovered they could get a few good reviews and then, resting on their laurels, discourage any further reviews. This adjustment stimulates experiences to be positively involved in the review generating process and discourages them from manipulating the ranking system in this manner.

What constitutes a recent review is based on the how old it is, what type of experience it is applied to and and what time of year it currently is. Due to the seasonal nature of many businesses, what is considered recent is dynamically adjusted throughout the year.

There may be an adjustment if this experience hasn't received enough reviews within the last 109 days. The Tui Campers experience has 0 recent rankings. Adjustments are according to the following table:

Recent Reviews Adjustment
0 -3.00%
1 -2.63%
2 -1.50%
3 -0.38%
4 -0.00%

In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.

The Tui Campers experience has been adjusted for 157 days. Adjustments are according to the following table.

Days Adjustment
154 -1.83%
155 -1.84%
156 -1.86%
157 -1.87%
158 -1.88%
159 -1.89%
160 -1.90%

Balancing Adjustment

8.12% Adjustment

Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.

You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.

We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.

Onboarding Rating

This rating is about customer service and camper availability. It measures aspects of the customer journey that are often missing from online ratings. It includes performances based on: pre-booking communication, product availability and responsiveness to customer enquiries.

All metrics come from actual customer interactions.

Details are calculated daily from statistics over several years and merged with the score derived from customer reviews - to then form the final ranking score.

Final Ranking Score

72%

The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.