Ranking Score Explained

G'day, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.

The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!

We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?

Below you'll find details around some of the important factors that went into calculating the ranking score for Tui Campers.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.

Cymen Crick's avatar

Cymen Crick

Rankers Owner

Tui Campers

Valid Reviews

175 Valid Reviews

The Tui Campers experience has a total of 182 reviews. There are 175 valid reviews that are included when calculating the ranking score and 7 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.

Below is the distribution of ratings for the 175 valid reviews:

Rating Count Percentage
10/10 46
26%
9/10 12
7%
8/10 29
17%
7/10 14
8%
6/10 6
3%
5/10 6
3%
4/10 4
2%
3/10 4
2%
2/10 9
5%
1/10 45
26%

60.29% Average

The raw data average (mean) for all the Tui Campers valid reviews is 60.29% and is based on 175 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.

Face-to-Face Reviews

46 Face-to-Face Reviews

The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.

More about face-to-face reviews

Within the 175 valid reviews, the experience has 46 face-to-face reviews collected during interviews by our team.

Below is the distribution of ratings for the 46 face-to-face reviews:

Rating Count Percentage
10/10 3
7%
9/10 4
9%
8/10 17
37%
7/10 11
24%
6/10 2
4%
5/10 4
9%
4/10 3
7%
3/10 1
2%
2/10 0
0%
1/10 1
2%

71.09% Average

The raw data average (mean) for all the Tui Campers face-to-face reviews is 71.09% and is based on 46 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.

Weighted Average

75.48%

Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.

Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.

Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.

Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.

Reviewer Rating Age Relative Weight
Bill and Lindy 9/10 101 days 100%
A&T on the Road 10/10 404 days 92%
Francis Bergeron 10/10 404 days 92%
Jodi 4/10 435 days 59%
Roger 1/10 466 days 36%
DKP 3/10 649 days 42%
Julia D 1/10 710 days 29%
Drew 2/10 741 days 31%
Thomas 10/10 801 days 64%
Christian 1/10 801 days 26%
Jay shroff 1/10 862 days 23%
Math 1/10 923 days 21%
Barb Hawthorn 1/10 985 days 18%
Margaret Tallentire 10/10 1076 days 37%
Michael 10/10 1076 days 37%
Xavier 10/10 1076 days 37%
Sue 10/10 1076 days 37%
Sandy 10/10 1076 days 37%
Jazz 10/10 1076 days 37%
Damian Devine 9/10 1076 days 37%
Lucy 10/10 1076 days 37%
Coulet julien 1/10 1107 days 14%
Syméon 10/10 1107 days 35%
Olivia 10/10 1107 days 35%
Moya 10/10 1107 days 35%
MMM 10/10 1107 days 35%
Sheri Barfoot 10/10 1107 days 35%
Jane Haynes 1/10 1107 days 14%
Logan 6/10 1107 days 30%
Sonya 10/10 1107 days 35%
Paul Ross 2/10 1135 days 15%
Inga Gustavsson 10/10 1135 days 32%
Jean Reverdy 1/10 1135 days 13%
Nicky 2/10 1135 days 15%
Heta 10/10 1135 days 32%
LT 10/10 1166 days 30%
KP321 3/10 1197 days 15%
Aislinn 7/10 1411 days 14%
Aimee 10/10 1531 days 10%
Soraya Jane Butterworth 10/10 1715 days 5%
Jo Fitch 1/10 1776 days 2%
Maryanne Greenwell 8/10 1864 days 5%
Denis 9/10 1957 days 4%
Belinda 10/10 1988 days 4%
Robert SMITH 10/10 2048 days 4%
John 10/10 2049 days 4%
Martin Thompson 10/10 2080 days 4%
Bill Silvio 10/10 2080 days 4%
Millie and Andy 10/10 2141 days 4%
Jim Blaser 9/10 2201 days 4%
Joaquim Pla 1/10 2231 days 1%
Man Ho CHAN 9/10 2261 days 4%
Melissa Cochran 10/10 2261 days 4%
Wong 1/10 2262 days 1%
Erika 1/10 2262 days 1%
Micah VELILLA 10/10 2292 days 4%
Guillaume Babut 10/10 2293 days 4%
Esa Mäkinen 10/10 2293 days 4%
Henry 10/10 2322 days 4%
Natasha 8/10 2323 days 4%
Sally Orr 8/10 2353 days 4%
Raphaël 1/10 2507 days 1%
Alex 1/10 2507 days 1%
Laura 10/10 2507 days 3%
Matt Weeks 10/10 2537 days 3%
Robert Rickards 3/10 2554 days 1%
Erik 1/10 2568 days 1%
Chris 1/10 2626 days 1%
Sara 1/10 2627 days 1%
KSutton 1/10 2627 days 1%
Vincent 2/10 2627 days 1%
Ben Hunt 2/10 2627 days 1%
Andrew 1/10 2658 days 1%
Mahiya Norton 1/10 2688 days 1%
Gerry and Carole 9/10 2688 days 3%
Jessie Creedmore 1/10 2688 days 1%
Alistair Burns 10/10 2688 days 3%
Janjira Ben 10/10 2718 days 3%
Martha Pearson 8/10 2748 days 3%
Emma Nicholson 1/10 2749 days 1%
Nathan 10/10 2811 days 3%
Eoghan 10/10 2811 days 3%
Kirra eldridge 8/10 2872 days 3%
McBride 1/10 2902 days 1%
Sara 1/10 2902 days 1%
Roy & Ang 9/10 2933 days 2%
Sierra 1/10 2961 days 1%
Denis 9/10 2961 days 2%
Dorota Swolkien 1/10 2991 days 1%
Mel R 6/10 2991 days 2%
hazel 1/10 2992 days 1%
Christian Haanschoten 1/10 2992 days 1%
Alessandro Marengo 8/10 3022 days 2%
liang liang 1/10 3022 days 1%
Carlos Urbina Ortega 1/10 3052 days 1%
Linnea Sahlberg 7/10 3067 days 2%
Augustin Friedel 1/10 3083 days 1%
Juan Augusto Dosba 1/10 3083 days 1%
K vd Sanden 8/10 3083 days 2%
Tracey Manning 10/10 3113 days 2%
Will Forester 1/10 3144 days 1%
Kristijan Jean Radikovič 3/10 3325 days 1%
Julieta Perez 1/10 3325 days 0%
Louis Helbig 1/10 3325 days 0%
Cat1 10/10 3356 days 2%
Jerry McD 1/10 3356 days 0%
Ioldel 1/10 3356 days 0%
Lennie01 1/10 3356 days 0%
sofia mavridou 2/10 3356 days 1%
Alex Murray 7/10 3413 days 1%
Deb Goddard 8/10 3417 days 1%
Andy Howard 8/10 3429 days 1%
robert dietz 7/10 3448 days 1%
Michelle Vallance 5/10 3478 days 1%
Isabel 8/10 3630 days 1%
Lawrence Levine 2/10 3631 days 0%
Erich Macho 5/10 3631 days 1%
David Mottershead 10/10 3691 days 1%
sven banton 8/10 3722 days 1%
Elliot Evers 8/10 3722 days 1%
PBR HC 8/10 3723 days 1%
Tamsin Banks 7/10 3759 days 1%
B Lehmann 2/10 3906 days 0%
olivier heilles 2/10 3907 days 0%
Isabelle 7/10 4075 days 0%
Tomas Shairi 10/10 4390 days 0%
Charlotte Casey 9/10 4390 days 0%
Greg Gorzelak 1/10 4422 days 0%
John Stranack 1/10 4484 days 0%
horace hungry 6/10 4698 days 0%
Mark Faulk 8/10 4728 days 1%
Dijkshourn 8/10 4855 days 0%
ozelmer 6/10 5063 days 0%
Gillian Rowe 8/10 5134 days 0%
Cindy & Glen Kerunsky 10/10 5140 days 0%
Steve 8/10 5229 days 0%
Alan Turnbull 7/10 5480 days 0%
Chris Ashton 8/10 5484 days 0%
Dave and Emma 8/10 5506 days 0%
peteripeter 10/10 5733 days 1%
Chris 7/10 5768 days 0%
Sabine 7/10 5768 days 0%
locofeo 1/10 5794 days 0%
krisevelyn 6/10 5794 days 0%
Brian Bishop 8/10 5841 days 0%
Graeme + Jane Ryan 9/10 5845 days 0%
Mark Ashton 4/10 5861 days 0%
Robertson 1/10 5865 days 0%
Ferth 8/10 5869 days 0%
Marcel Baessle 4/10 5869 days 0%
Peter Riches 7/10 5875 days 0%
John Sargent 5/10 5881 days 0%
Anne Heriot 5/10 5895 days 0%
Mitchell Mapletree 9/10 5899 days 0%
Vu Thi Lan 5/10 5900 days 0%
Claudia 7/10 5968 days 0%
David_Gaiz 10/10 5975 days 1%
PeterK1 6/10 6173 days 0%
AndySwitzerland 5/10 6173 days 0%
Richard Komzik 8/10 6195 days 0%
Maria 7/10 6212 days 0%
Carmel 8/10 6229 days 0%
ajharris 1/10 6268 days 0%
Jan 8/10 6437 days 0%
hans1847 1/10 6566 days 0%
Thompson 7/10 6589 days 0%
Charles Price 8/10 6593 days 0%
Stefanie 9/10 6602 days 0%
Chris Gedda 8/10 6663 days 0%
Paul Cowie 8/10 6664 days 0%
Lara Gema Conde 4/10 6681 days 0%
Ian 7/10 6943 days 0%
Rogier 8/10 6955 days 0%
Marten 8/10 6967 days 0%
Dagmar 10/10 6967 days 0%

Adjustments

Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.

Sample Size Adjustment

No Adjustment

A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Tui Campers experience has plenty of reviews and does not meet the criteria for any adjustment.

Recent Reviews Adjustment

-4.25% Adjustment

Recent reviews reflect the experience as it currently operates. This means it's important to get fresh reviews. Some experiences discovered they could get a few good reviews and then, resting on their laurels, discourage any further reviews. This adjustment stimulates experiences to be positively involved in the review generating process and discourages them from manipulating the ranking system in this manner.

What constitutes a recent review is based on the how old it is, what type of experience it is applied to and and what time of year it currently is. Due to the seasonal nature of many businesses, what is considered recent is dynamically adjusted throughout the year.

There may be an adjustment if this experience hasn't received enough reviews within the last 57 days. The Tui Campers experience has 0 recent rankings. Adjustments are according to the following table:

Recent Reviews Adjustment
0 -3.00%
1 -2.63%
2 -1.50%
3 -0.38%
4 -0.00%

In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.

The Tui Campers experience has been adjusted for 62 days. Adjustments are according to the following table.

Days Adjustment
59 -1.19%
60 -1.21%
61 -1.23%
62 -1.25%
63 -1.27%
64 -1.29%
65 -1.31%

Balancing Adjustment

6.34% Adjustment

Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.

You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.

We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.

Onboarding Rating

This rating is about customer service and camper availability. It measures aspects of the customer journey that are often missing from online ratings. It includes performances based on: pre-booking communication, product availability and responsiveness to customer enquiries.

All metrics come from actual customer interactions.

Details are calculated daily from statistics over several years and merged with the score derived from customer reviews - to then form the final ranking score.

Final Ranking Score

73%

The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.