Hi, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.

The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!

We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?

Below you'll find details around some of the important factors that went into calculating the ranking score for Tui Campers.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.

Cymen Crick's avatar

Cymen Crick

Rankers Owner

Tui Campers

Valid Reviews

176 Valid Reviews

The Tui Campers experience has a total of 183 reviews. There are 176 valid reviews that are included when calculating the ranking score and 7 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.

Below is the distribution of ratings for the 176 valid reviews:

Rating Count Percentage
10/10 46
26%
9/10 12
7%
8/10 29
16%
7/10 14
8%
6/10 6
3%
5/10 6
3%
4/10 4
2%
3/10 4
2%
2/10 9
5%
1/10 46
26%

60.00% Average

The raw data average (mean) for all the Tui Campers valid reviews is 60.00% and is based on 176 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.

Face-to-Face Reviews

46 Face-to-Face Reviews

The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.

More about face-to-face reviews

Within the 176 valid reviews, the experience has 46 face-to-face reviews collected during interviews by our team.

Below is the distribution of ratings for the 46 face-to-face reviews:

Rating Count Percentage
10/10 3
7%
9/10 4
9%
8/10 17
37%
7/10 11
24%
6/10 2
4%
5/10 4
9%
4/10 3
7%
3/10 1
2%
2/10 0
0%
1/10 1
2%

71.09% Average

The raw data average (mean) for all the Tui Campers face-to-face reviews is 71.09% and is based on 46 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.

Weighted Average

72.90%

Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.

Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.

Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.

Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.

Reviewer Rating Age Relative Weight
Emily 1/10 192 days 42%
Bill and Lindy 9/10 282 days 100%
A&T on the Road 10/10 585 days 85%
Francis Bergeron 10/10 585 days 85%
Jodi 4/10 616 days 54%
Roger 1/10 647 days 33%
DKP 3/10 830 days 35%
Julia D 1/10 891 days 23%
Drew 2/10 922 days 25%
Thomas 10/10 982 days 48%
Christian 1/10 982 days 19%
Jay shroff 1/10 1043 days 17%
Math 1/10 1104 days 15%
Barb Hawthorn 1/10 1166 days 13%
Margaret Tallentire 10/10 1257 days 25%
Michael 10/10 1257 days 25%
Xavier 10/10 1257 days 25%
Sue 10/10 1257 days 25%
Sandy 10/10 1257 days 25%
Jazz 10/10 1257 days 25%
Damian Devine 9/10 1257 days 24%
Lucy 10/10 1257 days 25%
Coulet julien 1/10 1288 days 9%
Syméon 10/10 1288 days 23%
Olivia 10/10 1288 days 23%
Moya 10/10 1288 days 23%
MMM 10/10 1288 days 23%
Sheri Barfoot 10/10 1288 days 23%
Jane Haynes 1/10 1288 days 9%
Logan 6/10 1288 days 19%
Sonya 10/10 1288 days 23%
Paul Ross 2/10 1316 days 9%
Inga Gustavsson 10/10 1316 days 21%
Jean Reverdy 1/10 1316 days 8%
Nicky 2/10 1316 days 9%
Heta 10/10 1316 days 21%
LT 10/10 1347 days 19%
KP321 3/10 1378 days 9%
Aislinn 7/10 1592 days 8%
Aimee 10/10 1712 days 6%
Soraya Jane Butterworth 10/10 1896 days 5%
Jo Fitch 1/10 1957 days 2%
Maryanne Greenwell 8/10 2045 days 5%
Denis 9/10 2138 days 4%
Belinda 10/10 2169 days 4%
Robert SMITH 10/10 2229 days 4%
John 10/10 2230 days 4%
Martin Thompson 10/10 2261 days 4%
Bill Silvio 10/10 2261 days 4%
Millie and Andy 10/10 2322 days 4%
Jim Blaser 9/10 2382 days 4%
Joaquim Pla 1/10 2412 days 1%
Man Ho CHAN 9/10 2442 days 4%
Melissa Cochran 10/10 2442 days 4%
Wong 1/10 2443 days 1%
Erika 1/10 2443 days 1%
Micah VELILLA 10/10 2473 days 4%
Guillaume Babut 10/10 2474 days 4%
Esa Mäkinen 10/10 2474 days 4%
Henry 10/10 2503 days 4%
Natasha 8/10 2504 days 4%
Sally Orr 8/10 2534 days 4%
Raphaël 1/10 2688 days 1%
Alex 1/10 2688 days 1%
Laura 10/10 2688 days 3%
Matt Weeks 10/10 2718 days 3%
Robert Rickards 3/10 2735 days 1%
Erik 1/10 2749 days 1%
Chris 1/10 2807 days 1%
Sara 1/10 2808 days 1%
KSutton 1/10 2808 days 1%
Vincent 2/10 2808 days 1%
Ben Hunt 2/10 2808 days 1%
Andrew 1/10 2839 days 1%
Mahiya Norton 1/10 2869 days 1%
Gerry and Carole 9/10 2869 days 3%
Jessie Creedmore 1/10 2869 days 1%
Alistair Burns 10/10 2869 days 3%
Janjira Ben 10/10 2899 days 3%
Martha Pearson 8/10 2929 days 3%
Emma Nicholson 1/10 2930 days 1%
Nathan 10/10 2992 days 3%
Eoghan 10/10 2992 days 3%
Kirra eldridge 8/10 3053 days 2%
McBride 1/10 3083 days 1%
Sara 1/10 3083 days 1%
Roy & Ang 9/10 3114 days 2%
Sierra 1/10 3142 days 1%
Denis 9/10 3142 days 2%
Dorota Swolkien 1/10 3172 days 1%
Mel R 6/10 3172 days 2%
hazel 1/10 3173 days 1%
Christian Haanschoten 1/10 3173 days 1%
Alessandro Marengo 8/10 3203 days 2%
liang liang 1/10 3203 days 1%
Carlos Urbina Ortega 1/10 3233 days 1%
Linnea Sahlberg 7/10 3248 days 1%
Augustin Friedel 1/10 3264 days 1%
Juan Augusto Dosba 1/10 3264 days 1%
K vd Sanden 8/10 3264 days 2%
Tracey Manning 10/10 3294 days 2%
Will Forester 1/10 3325 days 1%
Kristijan Jean Radikovič 3/10 3506 days 1%
Julieta Perez 1/10 3506 days 0%
Louis Helbig 1/10 3506 days 0%
Cat1 10/10 3537 days 2%
Jerry McD 1/10 3537 days 0%
Ioldel 1/10 3537 days 0%
Lennie01 1/10 3537 days 0%
sofia mavridou 2/10 3537 days 1%
Alex Murray 7/10 3594 days 1%
Deb Goddard 8/10 3598 days 1%
Andy Howard 8/10 3610 days 1%
robert dietz 7/10 3629 days 1%
Michelle Vallance 5/10 3659 days 1%
Isabel 8/10 3811 days 1%
Lawrence Levine 2/10 3812 days 0%
Erich Macho 5/10 3812 days 1%
David Mottershead 10/10 3872 days 1%
sven banton 8/10 3903 days 1%
Elliot Evers 8/10 3903 days 1%
PBR HC 8/10 3904 days 1%
Tamsin Banks 7/10 3940 days 1%
B Lehmann 2/10 4087 days 0%
olivier heilles 2/10 4088 days 0%
Isabelle 7/10 4256 days 0%
Tomas Shairi 10/10 4571 days 1%
Charlotte Casey 9/10 4571 days 1%
Greg Gorzelak 1/10 4603 days 0%
John Stranack 1/10 4665 days 0%
horace hungry 6/10 4879 days 1%
Mark Faulk 8/10 4909 days 1%
Dijkshourn 8/10 5036 days 1%
ozelmer 6/10 5244 days 1%
Gillian Rowe 8/10 5315 days 1%
Cindy & Glen Kerunsky 10/10 5321 days 1%
Steve 8/10 5410 days 1%
Alan Turnbull 7/10 5661 days 1%
Chris Ashton 8/10 5665 days 1%
Dave and Emma 8/10 5687 days 1%
peteripeter 10/10 5914 days 1%
Chris 7/10 5949 days 1%
Sabine 7/10 5949 days 1%
locofeo 1/10 5975 days 0%
krisevelyn 6/10 5975 days 0%
Brian Bishop 8/10 6022 days 1%
Graeme + Jane Ryan 9/10 6026 days 1%
Mark Ashton 4/10 6042 days 0%
Robertson 1/10 6046 days 0%
Ferth 8/10 6050 days 1%
Marcel Baessle 4/10 6050 days 0%
Peter Riches 7/10 6056 days 1%
John Sargent 5/10 6062 days 0%
Anne Heriot 5/10 6076 days 0%
Mitchell Mapletree 9/10 6080 days 1%
Vu Thi Lan 5/10 6081 days 0%
Claudia 7/10 6149 days 1%
David_Gaiz 10/10 6156 days 1%
PeterK1 6/10 6354 days 0%
AndySwitzerland 5/10 6354 days 0%
Richard Komzik 8/10 6376 days 1%
Maria 7/10 6393 days 1%
Carmel 8/10 6410 days 1%
ajharris 1/10 6448 days 0%
Jan 8/10 6618 days 1%
hans1847 1/10 6747 days 0%
Thompson 7/10 6770 days 1%
Charles Price 8/10 6774 days 1%
Stefanie 9/10 6783 days 1%
Chris Gedda 8/10 6844 days 1%
Paul Cowie 8/10 6845 days 1%
Lara Gema Conde 4/10 6862 days 0%
Ian 7/10 7124 days 1%
Rogier 8/10 7136 days 1%
Marten 8/10 7148 days 1%
Dagmar 10/10 7148 days 1%

Adjustments

Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.

Sample Size Adjustment

No Adjustment

A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Tui Campers experience has plenty of reviews and does not meet the criteria for any adjustment.

Recent Reviews Adjustment

-5.46% Adjustment

Recent reviews reflect the experience as it currently operates. This means it's important to get fresh reviews. Some experiences discovered they could get a few good reviews and then, resting on their laurels, discourage any further reviews. This adjustment stimulates experiences to be positively involved in the review generating process and discourages them from manipulating the ranking system in this manner.

What constitutes a recent review is based on the how old it is, what type of experience it is applied to and and what time of year it currently is. Due to the seasonal nature of many businesses, what is considered recent is dynamically adjusted throughout the year.

There may be an adjustment if this experience hasn't received enough reviews within the last 85 days. The Tui Campers experience has 0 recent rankings. Adjustments are according to the following table:

Recent Reviews Adjustment
0 -3.00%
1 -2.63%
2 -1.50%
3 -0.38%
4 -0.00%

In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.

The Tui Campers experience has been adjusted for 177 days. Adjustments are according to the following table.

Days Adjustment
174 -2.42%
175 -2.44%
176 -2.45%
177 -2.46%
178 -2.48%
179 -2.49%
180 -2.51%

Balancing Adjustment

8.55% Adjustment

Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.

You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.

We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.

Onboarding Rating

This rating is about customer service and camper availability. It measures aspects of the customer journey that are often missing from online ratings. It includes performances based on: pre-booking communication, product availability and responsiveness to customer enquiries.

All metrics come from actual customer interactions.

Details are calculated daily from statistics over several years and merged with the score derived from customer reviews - to then form the final ranking score.

Final Ranking Score

72%

The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.