Ranking Score Explained

Hello there, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.

The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!

We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?

Below you'll find details around some of the important factors that went into calculating the ranking score for Tui Campers.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.

Cymen Crick's avatar

Cymen Crick

Rankers Owner

Tui Campers

Valid Reviews

137 Valid Reviews

The Tui Campers experience has a total of 142 reviews. There are 137 valid reviews that are included when calculating the ranking score and 5 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.

Below is the distribution of ratings for the 137 valid reviews:

Rating Count Percentage
10/10 26
19%
9/10 11
8%
8/10 29
21%
7/10 14
10%
6/10 5
4%
5/10 6
4%
4/10 3
2%
3/10 2
1%
2/10 6
4%
1/10 35
26%

59.42% Average

The raw data average (mean) for all the Tui Campers valid reviews is 59.42% and is based on 137 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.

Face-to-Face Reviews

46 Face-to-Face Reviews

The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.

More about face-to-face reviews

Within the 137 valid reviews, the experience has 46 face-to-face reviews collected during interviews by our team.

Below is the distribution of ratings for the 46 face-to-face reviews:

Rating Count Percentage
10/10 3
7%
9/10 4
9%
8/10 17
37%
7/10 11
24%
6/10 2
4%
5/10 4
9%
4/10 3
7%
3/10 1
2%
2/10 0
0%
1/10 1
2%

71.09% Average

The raw data average (mean) for all the Tui Campers face-to-face reviews is 71.09% and is based on 46 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.

Weighted Average

75.81%

Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.

Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.

Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.

Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.

Reviewer Rating Age Relative Weight
Aislinn 7/10 101 days 100%
Soraya Jane Butterworth 10/10 405 days 83%
Maryanne Greenwell 8/10 555 days 54%
Denis 9/10 647 days 41%
Belinda 10/10 678 days 36%
Robert SMITH 10/10 739 days 28%
John 10/10 739 days 28%
Martin Thompson 10/10 770 days 24%
Bill Silvio 10/10 770 days 24%
Millie and Andy 10/10 831 days 18%
Jim Blaser 9/10 892 days 13%
Joaquim Pla 1/10 921 days 8%
Man Ho CHAN 9/10 952 days 9%
Melissa Cochran 10/10 952 days 9%
Wong 1/10 952 days 7%
Erika 1/10 952 days 7%
Micah VELILLA 10/10 983 days 8%
Guillaume Babut 10/10 983 days 8%
Esa Mäkinen 10/10 983 days 8%
Henry 10/10 1013 days 7%
Natasha 8/10 1013 days 6%
Sally Orr 8/10 1044 days 6%
Raphaël 1/10 1197 days 4%
Alex 1/10 1197 days 4%
Laura 10/10 1197 days 5%
Matt Weeks 10/10 1227 days 5%
Robert Rickards 3/10 1244 days 3%
Erik 1/10 1258 days 4%
Chris 1/10 1317 days 4%
Sara 1/10 1317 days 4%
KSutton 1/10 1317 days 4%
Vincent 2/10 1317 days 4%
Ben Hunt 2/10 1317 days 4%
Andrew 1/10 1348 days 3%
Mahiya Norton 1/10 1378 days 3%
Gerry and Carole 9/10 1378 days 5%
Jessie Creedmore 1/10 1378 days 3%
Alistair Burns 10/10 1378 days 5%
Janjira Ben 10/10 1409 days 5%
Martha Pearson 8/10 1439 days 4%
Emma Nicholson 1/10 1439 days 3%
Nathan 10/10 1501 days 4%
Eoghan 10/10 1501 days 4%
Kirra eldridge 8/10 1562 days 4%
McBride 1/10 1592 days 3%
Sara 1/10 1592 days 3%
Roy & Ang 9/10 1623 days 4%
Sierra 1/10 1651 days 3%
Denis 9/10 1651 days 4%
Dorota Swolkien 1/10 1682 days 3%
Mel R 6/10 1682 days 3%
hazel 1/10 1682 days 3%
Christian Haanschoten 1/10 1682 days 3%
Alessandro Marengo 8/10 1713 days 4%
liang liang 1/10 1713 days 3%
Carlos Urbina Ortega 1/10 1743 days 3%
Linnea Sahlberg 7/10 1757 days 3%
Augustin Friedel 1/10 1774 days 3%
Juan Augusto Dosba 1/10 1774 days 3%
K vd Sanden 8/10 1774 days 4%
Tracey Manning 10/10 1804 days 4%
Will Forester 1/10 1835 days 3%
Kristijan Jean Radikovič 3/10 2016 days 3%
Julieta Perez 1/10 2016 days 2%
Louis Helbig 1/10 2016 days 2%
Cat1 10/10 2047 days 3%
Jerry McD 1/10 2047 days 2%
Ioldel 1/10 2047 days 2%
Lennie01 1/10 2047 days 2%
sofia mavridou 2/10 2047 days 2%
Alex Murray 7/10 2103 days 3%
Deb Goddard 8/10 2108 days 3%
Andy Howard 8/10 2119 days 3%
robert dietz 7/10 2139 days 3%
Michelle Vallance 5/10 2169 days 2%
Isabel 8/10 2320 days 2%
Lawrence Levine 2/10 2322 days 2%
Erich Macho 5/10 2322 days 2%
David Mottershead 10/10 2382 days 3%
sven banton 8/10 2413 days 2%
Elliot Evers 8/10 2413 days 2%
PBR HC 8/10 2413 days 2%
Tamsin Banks 7/10 2449 days 2%
B Lehmann 2/10 2597 days 2%
olivier heilles 2/10 2597 days 2%
Isabelle 7/10 2765 days 1%
Tomas Shairi 10/10 3080 days 1%
Charlotte Casey 9/10 3080 days 1%
Greg Gorzelak 1/10 3112 days 1%
John Stranack 1/10 3174 days 1%
horace hungry 6/10 3388 days 0%
Mark Faulk 8/10 3418 days 0%
Dijkshourn 8/10 3545 days 0%
ozelmer 6/10 3753 days 1%
Gillian Rowe 8/10 3824 days 1%
Cindy & Glen Kerunsky 10/10 3830 days 1%
Steve 8/10 3919 days 1%
Alan Turnbull 7/10 4170 days 1%
Chris Ashton 8/10 4174 days 1%
Dave and Emma 8/10 4196 days 1%
peteripeter 10/10 4423 days 1%
Chris 7/10 4458 days 1%
Sabine 7/10 4458 days 1%
locofeo 1/10 4484 days 1%
krisevelyn 6/10 4484 days 1%
robsmith 9/10 4514 days 1%
Brian Bishop 8/10 4531 days 1%
Graeme + Jane Ryan 9/10 4535 days 1%
Mark Ashton 4/10 4551 days 1%
Robertson 1/10 4555 days 0%
Ferth 8/10 4559 days 1%
Marcel Baessle 4/10 4559 days 1%
Peter Riches 7/10 4565 days 1%
John Sargent 5/10 4571 days 1%
Anne Heriot 5/10 4585 days 1%
Mitchell Mapletree 9/10 4589 days 1%
Vu Thi Lan 5/10 4590 days 1%
Claudia 7/10 4658 days 1%
David_Gaiz 10/10 4665 days 1%
PeterK1 6/10 4863 days 1%
AndySwitzerland 5/10 4863 days 1%
Richard Komzik 8/10 4885 days 1%
Maria 7/10 4903 days 1%
Carmel 8/10 4919 days 1%
ajharris 1/10 4958 days 1%
Jan 8/10 5128 days 1%
hans1847 1/10 5256 days 1%
Thompson 7/10 5279 days 1%
Charles Price 8/10 5283 days 1%
Stefanie 9/10 5292 days 1%
Chris Gedda 8/10 5353 days 1%
Paul Cowie 8/10 5354 days 1%
Lara Gema Conde 4/10 5371 days 1%
Ian 7/10 5633 days 1%
Rogier 8/10 5645 days 1%
Marten 8/10 5657 days 1%
Dagmar 10/10 5657 days 1%

Adjustments

Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.

Sample Size Adjustment

No Adjustment

A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Tui Campers experience has plenty of reviews and does not meet the criteria for any adjustment.

Recent Reviews Adjustment

-2.92% Adjustment

Recent reviews reflect the experience as it currently operates. This means it's important to get fresh reviews. Some experiences discovered they could get a few good reviews and then, resting on their laurels, discourage any further reviews. This adjustment stimulates experiences to be positively involved in the review generating process and discourages them from manipulating the ranking system in this manner.

What constitutes a recent review is based on the how old it is, what type of experience it is applied to and and what time of year it currently is. Due to the seasonal nature of many businesses, what is considered recent is dynamically adjusted throughout the year.

There may be an adjustment if this experience hasn't received enough reviews within the last 118 days. The Tui Campers experience has 1 recent ranking. Adjustments are according to the following table:

Recent Reviews Adjustment
0 -3.00%
1 -2.83%
2 -2.33%
3 -1.50%
4 -0.67%
5 -0.17%
6 -0.00%

In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.

The Tui Campers experience has been adjusted for 8 days. Adjustments are according to the following table.

Days Adjustment
5 -0.06%
6 -0.07%
7 -0.08%
8 -0.09%
9 -0.10%
10 -0.11%
11 -0.12%

Onboarding Rating

This rating is about customer service and camper availability. It measures aspects of the customer journey that are often missing from online ratings. It includes performances based on: pre-booking communication, product availability and responsiveness to customer enquiries.

All metrics come from actual customer interactions.

Details are calculated daily from statistics over several years and merged with the score derived from customer reviews - to then form the final ranking score.

Final Ranking Score

73%

The final ranking score once any adjustments, ratings, and rounding has been applied. This value is cached and recalculated each day. Therefore it may not be precisely accurate based on the other values presented.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz.