Ranking Score Explained

G'day, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.

The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!

We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?

Below you'll find details around some of the important factors that went into calculating the ranking score for Tui Campers.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.

Cymen Crick's avatar

Cymen Crick

Rankers Owner

Tui Campers

Valid Reviews

169 Valid Reviews

The Tui Campers experience has a total of 176 reviews. There are 169 valid reviews that are included when calculating the ranking score and 7 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.

Below is the distribution of ratings for the 169 valid reviews:

Rating Count Percentage
10/10 44
26%
9/10 11
7%
8/10 29
17%
7/10 14
8%
6/10 6
4%
5/10 6
4%
4/10 3
2%
3/10 4
2%
2/10 9
5%
1/10 43
25%

60.36% Average

The raw data average (mean) for all the Tui Campers valid reviews is 60.36% and is based on 169 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.

Face-to-Face Reviews

46 Face-to-Face Reviews

The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.

More about face-to-face reviews

Within the 169 valid reviews, the experience has 46 face-to-face reviews collected during interviews by our team.

Below is the distribution of ratings for the 46 face-to-face reviews:

Rating Count Percentage
10/10 3
7%
9/10 4
9%
8/10 17
37%
7/10 11
24%
6/10 2
4%
5/10 4
9%
4/10 3
7%
3/10 1
2%
2/10 0
0%
1/10 1
2%

71.09% Average

The raw data average (mean) for all the Tui Campers face-to-face reviews is 71.09% and is based on 46 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.

Weighted Average

78.09%

Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.

Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.

Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.

Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.

Reviewer Rating Age Relative Weight
DKP 3/10 231 days 58%
Julia D 1/10 292 days 42%
Drew 2/10 323 days 47%
Thomas 10/10 383 days 100%
Christian 1/10 383 days 41%
Jay shroff 1/10 444 days 39%
Math 1/10 505 days 38%
Margaret Tallentire 10/10 658 days 82%
Michael 10/10 658 days 82%
Xavier 10/10 658 days 82%
Sue 10/10 658 days 82%
Sandy 10/10 658 days 82%
Jazz 10/10 658 days 82%
Damian Devine 9/10 658 days 81%
Lucy 10/10 658 days 82%
Coulet julien 1/10 689 days 32%
Syméon 10/10 689 days 80%
Olivia 10/10 689 days 80%
Moya 10/10 689 days 80%
MMM 10/10 689 days 80%
Sheri Barfoot 10/10 689 days 80%
Jane Haynes 1/10 689 days 32%
Logan 6/10 689 days 69%
Sonya 10/10 689 days 80%
Paul Ross 2/10 717 days 35%
Inga Gustavsson 10/10 717 days 77%
Jean Reverdy 1/10 717 days 31%
Nicky 2/10 717 days 35%
Heta 10/10 717 days 77%
LT 10/10 748 days 74%
KP321 3/10 779 days 39%
Aislinn 7/10 993 days 45%
Aimee 10/10 1113 days 37%
Soraya Jane Butterworth 10/10 1297 days 23%
Jo Fitch 1/10 1358 days 8%
Maryanne Greenwell 8/10 1446 days 14%
Denis 9/10 1539 days 10%
Belinda 10/10 1570 days 9%
Robert SMITH 10/10 1630 days 8%
John 10/10 1631 days 8%
Martin Thompson 10/10 1662 days 7%
Bill Silvio 10/10 1662 days 7%
Millie and Andy 10/10 1723 days 6%
Jim Blaser 9/10 1783 days 5%
Joaquim Pla 1/10 1813 days 2%
Man Ho CHAN 9/10 1843 days 5%
Melissa Cochran 10/10 1843 days 5%
Wong 1/10 1844 days 2%
Erika 1/10 1844 days 2%
Micah VELILLA 10/10 1874 days 5%
Guillaume Babut 10/10 1875 days 5%
Esa Mäkinen 10/10 1875 days 5%
Henry 10/10 1904 days 5%
Natasha 8/10 1905 days 5%
Sally Orr 8/10 1935 days 5%
Raphaël 1/10 2089 days 2%
Alex 1/10 2089 days 2%
Laura 10/10 2089 days 5%
Matt Weeks 10/10 2119 days 5%
Robert Rickards 3/10 2136 days 2%
Erik 1/10 2150 days 2%
Chris 1/10 2208 days 2%
Sara 1/10 2209 days 2%
KSutton 1/10 2209 days 2%
Vincent 2/10 2209 days 2%
Ben Hunt 2/10 2209 days 2%
Andrew 1/10 2240 days 2%
Mahiya Norton 1/10 2270 days 2%
Gerry and Carole 9/10 2270 days 4%
Jessie Creedmore 1/10 2270 days 2%
Alistair Burns 10/10 2270 days 4%
Janjira Ben 10/10 2300 days 4%
Martha Pearson 8/10 2330 days 4%
Emma Nicholson 1/10 2331 days 2%
Nathan 10/10 2393 days 4%
Eoghan 10/10 2393 days 4%
Kirra eldridge 8/10 2454 days 4%
McBride 1/10 2484 days 1%
Sara 1/10 2484 days 1%
Roy & Ang 9/10 2515 days 4%
Sierra 1/10 2543 days 1%
Denis 9/10 2543 days 4%
Dorota Swolkien 1/10 2573 days 1%
Mel R 6/10 2573 days 3%
hazel 1/10 2574 days 1%
Christian Haanschoten 1/10 2574 days 1%
Alessandro Marengo 8/10 2604 days 4%
liang liang 1/10 2604 days 1%
Carlos Urbina Ortega 1/10 2634 days 1%
Linnea Sahlberg 7/10 2649 days 3%
Augustin Friedel 1/10 2665 days 1%
Juan Augusto Dosba 1/10 2665 days 1%
K vd Sanden 8/10 2665 days 3%
Tracey Manning 10/10 2695 days 3%
Will Forester 1/10 2726 days 1%
Kristijan Jean Radikovič 3/10 2907 days 2%
Julieta Perez 1/10 2907 days 1%
Louis Helbig 1/10 2907 days 1%
Cat1 10/10 2938 days 3%
Jerry McD 1/10 2938 days 1%
Ioldel 1/10 2938 days 1%
Lennie01 1/10 2938 days 1%
sofia mavridou 2/10 2938 days 1%
Alex Murray 7/10 2995 days 2%
Deb Goddard 8/10 2999 days 3%
Andy Howard 8/10 3011 days 2%
robert dietz 7/10 3030 days 3%
Michelle Vallance 5/10 3060 days 2%
Isabel 8/10 3212 days 2%
Lawrence Levine 2/10 3213 days 1%
Erich Macho 5/10 3213 days 2%
David Mottershead 10/10 3273 days 2%
sven banton 8/10 3304 days 2%
Elliot Evers 8/10 3304 days 2%
PBR HC 8/10 3305 days 2%
Tamsin Banks 7/10 3341 days 2%
B Lehmann 2/10 3488 days 1%
olivier heilles 2/10 3489 days 1%
Isabelle 7/10 3657 days 1%
Tomas Shairi 10/10 3972 days 1%
Charlotte Casey 9/10 3972 days 1%
Greg Gorzelak 1/10 4004 days 0%
John Stranack 1/10 4066 days 0%
horace hungry 6/10 4280 days 0%
Mark Faulk 8/10 4310 days 0%
Dijkshourn 8/10 4437 days 1%
ozelmer 6/10 4645 days 1%
Gillian Rowe 8/10 4716 days 1%
Cindy & Glen Kerunsky 10/10 4722 days 1%
Steve 8/10 4811 days 1%
Alan Turnbull 7/10 5062 days 1%
Chris Ashton 8/10 5066 days 1%
Dave and Emma 8/10 5088 days 1%
peteripeter 10/10 5315 days 1%
Chris 7/10 5350 days 1%
Sabine 7/10 5350 days 1%
locofeo 1/10 5376 days 0%
krisevelyn 6/10 5376 days 1%
Brian Bishop 8/10 5423 days 1%
Graeme + Jane Ryan 9/10 5427 days 1%
Mark Ashton 4/10 5443 days 0%
Robertson 1/10 5447 days 0%
Ferth 8/10 5451 days 1%
Marcel Baessle 4/10 5451 days 0%
Peter Riches 7/10 5457 days 1%
John Sargent 5/10 5463 days 0%
Anne Heriot 5/10 5477 days 0%
Mitchell Mapletree 9/10 5481 days 1%
Vu Thi Lan 5/10 5482 days 0%
Claudia 7/10 5550 days 1%
David_Gaiz 10/10 5557 days 1%
PeterK1 6/10 5755 days 1%
AndySwitzerland 5/10 5755 days 0%
Richard Komzik 8/10 5777 days 1%
Maria 7/10 5794 days 1%
Carmel 8/10 5811 days 1%
ajharris 1/10 5850 days 0%
Jan 8/10 6019 days 1%
hans1847 1/10 6148 days 0%
Thompson 7/10 6171 days 1%
Charles Price 8/10 6175 days 1%
Stefanie 9/10 6184 days 1%
Chris Gedda 8/10 6245 days 1%
Paul Cowie 8/10 6246 days 1%
Lara Gema Conde 4/10 6263 days 0%
Ian 7/10 6525 days 1%
Rogier 8/10 6537 days 1%
Marten 8/10 6549 days 1%
Dagmar 10/10 6549 days 1%

Adjustments

Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.

Sample Size Adjustment

No Adjustment

A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Tui Campers experience has plenty of reviews and does not meet the criteria for any adjustment.

Recent Reviews Adjustment

-5.03% Adjustment

Recent reviews reflect the experience as it currently operates. This means it's important to get fresh reviews. Some experiences discovered they could get a few good reviews and then, resting on their laurels, discourage any further reviews. This adjustment stimulates experiences to be positively involved in the review generating process and discourages them from manipulating the ranking system in this manner.

What constitutes a recent review is based on the how old it is, what type of experience it is applied to and and what time of year it currently is. Due to the seasonal nature of many businesses, what is considered recent is dynamically adjusted throughout the year.

There may be an adjustment if this experience hasn't received enough reviews within the last 46 days. The Tui Campers experience has 0 recent rankings. Adjustments are according to the following table:

Recent Reviews Adjustment
0 -3.00%
1 -2.63%
2 -1.50%
3 -0.38%
4 -0.00%

In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.

The Tui Campers experience has been adjusted for 99 days. Adjustments are according to the following table.

Days Adjustment
96 -1.96%
97 -1.99%
98 -2.01%
99 -2.03%
100 -2.05%
101 -2.07%
102 -2.09%

Balancing Adjustment

5.45% Adjustment

Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.

You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.

We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.

Onboarding Rating

This rating is about customer service and camper availability. It measures aspects of the customer journey that are often missing from online ratings. It includes performances based on: pre-booking communication, product availability and responsiveness to customer enquiries.

All metrics come from actual customer interactions.

Details are calculated daily from statistics over several years and merged with the score derived from customer reviews - to then form the final ranking score.

Final Ranking Score

74%

The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.