G'day, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.

The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!

We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?

Below you'll find details around some of the important factors that went into calculating the ranking score for Tui Campers.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.

Cymen Crick's avatar

Cymen Crick

Rankers Owner

Tui Campers

Valid Reviews

176 Valid Reviews

The Tui Campers experience has a total of 183 reviews. There are 176 valid reviews that are included when calculating the ranking score and 7 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.

Below is the distribution of ratings for the 176 valid reviews:

Rating Count Percentage
10/10 46
26%
9/10 12
7%
8/10 29
16%
7/10 14
8%
6/10 6
3%
5/10 6
3%
4/10 4
2%
3/10 4
2%
2/10 9
5%
1/10 46
26%

60.00% Average

The raw data average (mean) for all the Tui Campers valid reviews is 60.00% and is based on 176 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.

Face-to-Face Reviews

46 Face-to-Face Reviews

The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.

More about face-to-face reviews

Within the 176 valid reviews, the experience has 46 face-to-face reviews collected during interviews by our team.

Below is the distribution of ratings for the 46 face-to-face reviews:

Rating Count Percentage
10/10 3
7%
9/10 4
9%
8/10 17
37%
7/10 11
24%
6/10 2
4%
5/10 4
9%
4/10 3
7%
3/10 1
2%
2/10 0
0%
1/10 1
2%

71.09% Average

The raw data average (mean) for all the Tui Campers face-to-face reviews is 71.09% and is based on 46 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.

Weighted Average

73.18%

Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.

Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.

Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.

Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.

Reviewer Rating Age Relative Weight
Emily 1/10 132 days 42%
Bill and Lindy 9/10 222 days 100%
A&T on the Road 10/10 525 days 88%
Francis Bergeron 10/10 525 days 88%
Jodi 4/10 556 days 56%
Roger 1/10 587 days 34%
DKP 3/10 770 days 37%
Julia D 1/10 831 days 25%
Drew 2/10 862 days 27%
Thomas 10/10 922 days 53%
Christian 1/10 922 days 21%
Jay shroff 1/10 983 days 19%
Math 1/10 1044 days 17%
Barb Hawthorn 1/10 1106 days 14%
Margaret Tallentire 10/10 1197 days 28%
Michael 10/10 1197 days 28%
Xavier 10/10 1197 days 28%
Sue 10/10 1197 days 28%
Sandy 10/10 1197 days 28%
Jazz 10/10 1197 days 28%
Damian Devine 9/10 1197 days 28%
Lucy 10/10 1197 days 28%
Coulet julien 1/10 1228 days 10%
Syméon 10/10 1228 days 26%
Olivia 10/10 1228 days 26%
Moya 10/10 1228 days 26%
MMM 10/10 1228 days 26%
Sheri Barfoot 10/10 1228 days 26%
Jane Haynes 1/10 1228 days 10%
Logan 6/10 1228 days 22%
Sonya 10/10 1228 days 26%
Paul Ross 2/10 1256 days 11%
Inga Gustavsson 10/10 1256 days 24%
Jean Reverdy 1/10 1256 days 10%
Nicky 2/10 1256 days 11%
Heta 10/10 1256 days 24%
LT 10/10 1287 days 22%
KP321 3/10 1318 days 11%
Aislinn 7/10 1532 days 9%
Aimee 10/10 1652 days 7%
Soraya Jane Butterworth 10/10 1836 days 5%
Jo Fitch 1/10 1897 days 2%
Maryanne Greenwell 8/10 1985 days 4%
Denis 9/10 2078 days 4%
Belinda 10/10 2109 days 4%
Robert SMITH 10/10 2169 days 4%
John 10/10 2170 days 4%
Martin Thompson 10/10 2201 days 4%
Bill Silvio 10/10 2201 days 4%
Millie and Andy 10/10 2262 days 4%
Jim Blaser 9/10 2322 days 4%
Joaquim Pla 1/10 2352 days 1%
Man Ho CHAN 9/10 2382 days 4%
Melissa Cochran 10/10 2382 days 4%
Wong 1/10 2383 days 1%
Erika 1/10 2383 days 1%
Micah VELILLA 10/10 2413 days 4%
Guillaume Babut 10/10 2414 days 4%
Esa Mäkinen 10/10 2414 days 4%
Henry 10/10 2443 days 4%
Natasha 8/10 2444 days 4%
Sally Orr 8/10 2474 days 3%
Raphaël 1/10 2628 days 1%
Alex 1/10 2628 days 1%
Laura 10/10 2628 days 3%
Matt Weeks 10/10 2658 days 3%
Robert Rickards 3/10 2675 days 1%
Erik 1/10 2689 days 1%
Chris 1/10 2747 days 1%
Sara 1/10 2748 days 1%
KSutton 1/10 2748 days 1%
Vincent 2/10 2748 days 1%
Ben Hunt 2/10 2748 days 1%
Andrew 1/10 2779 days 1%
Mahiya Norton 1/10 2809 days 1%
Gerry and Carole 9/10 2809 days 3%
Jessie Creedmore 1/10 2809 days 1%
Alistair Burns 10/10 2809 days 3%
Janjira Ben 10/10 2839 days 3%
Martha Pearson 8/10 2869 days 3%
Emma Nicholson 1/10 2870 days 1%
Nathan 10/10 2932 days 3%
Eoghan 10/10 2932 days 3%
Kirra eldridge 8/10 2993 days 2%
McBride 1/10 3023 days 1%
Sara 1/10 3023 days 1%
Roy & Ang 9/10 3054 days 2%
Sierra 1/10 3082 days 1%
Denis 9/10 3082 days 2%
Dorota Swolkien 1/10 3112 days 1%
Mel R 6/10 3112 days 2%
hazel 1/10 3113 days 1%
Christian Haanschoten 1/10 3113 days 1%
Alessandro Marengo 8/10 3143 days 2%
liang liang 1/10 3143 days 1%
Carlos Urbina Ortega 1/10 3173 days 1%
Linnea Sahlberg 7/10 3188 days 1%
Augustin Friedel 1/10 3204 days 1%
Juan Augusto Dosba 1/10 3204 days 1%
K vd Sanden 8/10 3204 days 2%
Tracey Manning 10/10 3234 days 2%
Will Forester 1/10 3265 days 1%
Kristijan Jean Radikovič 3/10 3446 days 1%
Julieta Perez 1/10 3446 days 0%
Louis Helbig 1/10 3446 days 0%
Cat1 10/10 3477 days 2%
Jerry McD 1/10 3477 days 0%
Ioldel 1/10 3477 days 0%
Lennie01 1/10 3477 days 0%
sofia mavridou 2/10 3477 days 1%
Alex Murray 7/10 3534 days 1%
Deb Goddard 8/10 3538 days 1%
Andy Howard 8/10 3550 days 1%
robert dietz 7/10 3569 days 1%
Michelle Vallance 5/10 3599 days 1%
Isabel 8/10 3751 days 1%
Lawrence Levine 2/10 3752 days 0%
Erich Macho 5/10 3752 days 1%
David Mottershead 10/10 3812 days 1%
sven banton 8/10 3843 days 1%
Elliot Evers 8/10 3843 days 1%
PBR HC 8/10 3844 days 1%
Tamsin Banks 7/10 3880 days 1%
B Lehmann 2/10 4027 days 0%
olivier heilles 2/10 4028 days 0%
Isabelle 7/10 4196 days 0%
Tomas Shairi 10/10 4511 days 1%
Charlotte Casey 9/10 4511 days 0%
Greg Gorzelak 1/10 4543 days 0%
John Stranack 1/10 4605 days 0%
horace hungry 6/10 4819 days 1%
Mark Faulk 8/10 4849 days 1%
Dijkshourn 8/10 4976 days 0%
ozelmer 6/10 5184 days 1%
Gillian Rowe 8/10 5255 days 0%
Cindy & Glen Kerunsky 10/10 5261 days 1%
Steve 8/10 5350 days 0%
Alan Turnbull 7/10 5601 days 0%
Chris Ashton 8/10 5605 days 0%
Dave and Emma 8/10 5627 days 0%
peteripeter 10/10 5854 days 1%
Chris 7/10 5889 days 0%
Sabine 7/10 5889 days 0%
locofeo 1/10 5915 days 0%
krisevelyn 6/10 5915 days 0%
Brian Bishop 8/10 5962 days 0%
Graeme + Jane Ryan 9/10 5966 days 0%
Mark Ashton 4/10 5982 days 0%
Robertson 1/10 5986 days 0%
Ferth 8/10 5990 days 0%
Marcel Baessle 4/10 5990 days 0%
Peter Riches 7/10 5996 days 0%
John Sargent 5/10 6002 days 0%
Anne Heriot 5/10 6016 days 0%
Mitchell Mapletree 9/10 6020 days 0%
Vu Thi Lan 5/10 6021 days 0%
Claudia 7/10 6089 days 0%
David_Gaiz 10/10 6096 days 1%
PeterK1 6/10 6294 days 0%
AndySwitzerland 5/10 6294 days 0%
Richard Komzik 8/10 6316 days 0%
Maria 7/10 6333 days 0%
Carmel 8/10 6350 days 0%
ajharris 1/10 6389 days 0%
Jan 8/10 6558 days 0%
hans1847 1/10 6687 days 0%
Thompson 7/10 6710 days 0%
Charles Price 8/10 6714 days 0%
Stefanie 9/10 6723 days 0%
Chris Gedda 8/10 6784 days 0%
Paul Cowie 8/10 6785 days 0%
Lara Gema Conde 4/10 6802 days 0%
Ian 7/10 7064 days 0%
Rogier 8/10 7076 days 0%
Marten 8/10 7088 days 0%
Dagmar 10/10 7088 days 1%

Adjustments

Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.

Sample Size Adjustment

No Adjustment

A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Tui Campers experience has plenty of reviews and does not meet the criteria for any adjustment.

Recent Reviews Adjustment

-3.80% Adjustment

Recent reviews reflect the experience as it currently operates. This means it's important to get fresh reviews. Some experiences discovered they could get a few good reviews and then, resting on their laurels, discourage any further reviews. This adjustment stimulates experiences to be positively involved in the review generating process and discourages them from manipulating the ranking system in this manner.

What constitutes a recent review is based on the how old it is, what type of experience it is applied to and and what time of year it currently is. Due to the seasonal nature of many businesses, what is considered recent is dynamically adjusted throughout the year.

There may be an adjustment if this experience hasn't received enough reviews within the last 125 days. The Tui Campers experience has 1 recent ranking. Adjustments are according to the following table:

Recent Reviews Adjustment
0 -3.00%
1 -2.63%
2 -1.50%
3 -0.38%
4 -0.00%

In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.

The Tui Campers experience has been adjusted for 117 days. Adjustments are according to the following table.

Days Adjustment
114 -1.14%
115 -1.15%
116 -1.16%
117 -1.17%
118 -1.18%
119 -1.19%
120 -1.20%

Balancing Adjustment

7.35% Adjustment

Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.

You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.

We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.

Onboarding Rating

This rating is about customer service and camper availability. It measures aspects of the customer journey that are often missing from online ratings. It includes performances based on: pre-booking communication, product availability and responsiveness to customer enquiries.

All metrics come from actual customer interactions.

Details are calculated daily from statistics over several years and merged with the score derived from customer reviews - to then form the final ranking score.

Final Ranking Score

72%

The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.