Ranking Score Explained

G'day, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.

The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!

We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?

Below you'll find details around some of the important factors that went into calculating the ranking score for Tui Campers.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.

Cymen Crick's avatar

Cymen Crick

Rankers Owner

Tui Campers

Valid Reviews

174 Valid Reviews

The Tui Campers experience has a total of 182 reviews. There are 174 valid reviews that are included when calculating the ranking score and 8 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.

Below is the distribution of ratings for the 174 valid reviews:

Rating Count Percentage
10/10 45
26%
9/10 12
7%
8/10 29
17%
7/10 14
8%
6/10 6
3%
5/10 6
3%
4/10 4
2%
3/10 4
2%
2/10 9
5%
1/10 45
26%

60.06% Average

The raw data average (mean) for all the Tui Campers valid reviews is 60.06% and is based on 174 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.

Face-to-Face Reviews

46 Face-to-Face Reviews

The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.

More about face-to-face reviews

Within the 174 valid reviews, the experience has 46 face-to-face reviews collected during interviews by our team.

Below is the distribution of ratings for the 46 face-to-face reviews:

Rating Count Percentage
10/10 3
7%
9/10 4
9%
8/10 17
37%
7/10 11
24%
6/10 2
4%
5/10 4
9%
4/10 3
7%
3/10 1
2%
2/10 0
0%
1/10 1
2%

71.09% Average

The raw data average (mean) for all the Tui Campers face-to-face reviews is 71.09% and is based on 46 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.

Weighted Average

74.51%

Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.

Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.

Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.

Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.

Reviewer Rating Age Relative Weight
Bill and Lindy 9/10 16 days 100%
A&T on the Road 10/10 319 days 95%
Jodi 4/10 350 days 61%
Roger 1/10 381 days 38%
DKP 3/10 564 days 45%
Julia D 1/10 625 days 32%
Drew 2/10 656 days 35%
Thomas 10/10 716 days 71%
Christian 1/10 716 days 29%
Jay shroff 1/10 777 days 27%
Math 1/10 838 days 25%
Barb Hawthorn 1/10 900 days 22%
Margaret Tallentire 10/10 991 days 45%
Michael 10/10 991 days 45%
Xavier 10/10 991 days 45%
Sue 10/10 991 days 45%
Sandy 10/10 991 days 45%
Jazz 10/10 991 days 45%
Damian Devine 9/10 991 days 45%
Lucy 10/10 991 days 45%
Coulet julien 1/10 1022 days 17%
Syméon 10/10 1022 days 42%
Olivia 10/10 1022 days 42%
Moya 10/10 1022 days 42%
MMM 10/10 1022 days 42%
Sheri Barfoot 10/10 1022 days 42%
Jane Haynes 1/10 1022 days 17%
Logan 6/10 1022 days 36%
Sonya 10/10 1022 days 42%
Paul Ross 2/10 1050 days 18%
Inga Gustavsson 10/10 1050 days 40%
Jean Reverdy 1/10 1050 days 16%
Nicky 2/10 1050 days 18%
Heta 10/10 1050 days 40%
LT 10/10 1081 days 37%
KP321 3/10 1112 days 19%
Aislinn 7/10 1326 days 18%
Aimee 10/10 1446 days 13%
Soraya Jane Butterworth 10/10 1630 days 7%
Jo Fitch 1/10 1691 days 2%
Maryanne Greenwell 8/10 1779 days 5%
Denis 9/10 1872 days 5%
Belinda 10/10 1903 days 5%
Robert SMITH 10/10 1963 days 5%
John 10/10 1964 days 5%
Martin Thompson 10/10 1995 days 5%
Bill Silvio 10/10 1995 days 5%
Millie and Andy 10/10 2056 days 5%
Jim Blaser 9/10 2116 days 4%
Joaquim Pla 1/10 2146 days 2%
Man Ho CHAN 9/10 2176 days 4%
Melissa Cochran 10/10 2176 days 4%
Wong 1/10 2177 days 2%
Erika 1/10 2177 days 2%
Micah VELILLA 10/10 2207 days 4%
Guillaume Babut 10/10 2208 days 4%
Esa Mäkinen 10/10 2208 days 4%
Henry 10/10 2237 days 4%
Natasha 8/10 2238 days 4%
Sally Orr 8/10 2268 days 4%
Raphaël 1/10 2422 days 2%
Alex 1/10 2422 days 2%
Laura 10/10 2422 days 4%
Matt Weeks 10/10 2452 days 4%
Robert Rickards 3/10 2469 days 1%
Erik 1/10 2483 days 1%
Chris 1/10 2541 days 1%
Sara 1/10 2542 days 1%
KSutton 1/10 2542 days 1%
Vincent 2/10 2542 days 2%
Ben Hunt 2/10 2542 days 2%
Andrew 1/10 2573 days 1%
Mahiya Norton 1/10 2603 days 1%
Gerry and Carole 9/10 2603 days 3%
Jessie Creedmore 1/10 2603 days 1%
Alistair Burns 10/10 2603 days 3%
Janjira Ben 10/10 2633 days 3%
Martha Pearson 8/10 2663 days 3%
Emma Nicholson 1/10 2664 days 1%
Nathan 10/10 2726 days 3%
Eoghan 10/10 2726 days 3%
Kirra eldridge 8/10 2787 days 3%
McBride 1/10 2817 days 1%
Sara 1/10 2817 days 1%
Roy & Ang 9/10 2848 days 3%
Sierra 1/10 2876 days 1%
Denis 9/10 2876 days 3%
Dorota Swolkien 1/10 2906 days 1%
Mel R 6/10 2906 days 2%
hazel 1/10 2907 days 1%
Christian Haanschoten 1/10 2907 days 1%
Alessandro Marengo 8/10 2937 days 3%
liang liang 1/10 2937 days 1%
Carlos Urbina Ortega 1/10 2967 days 1%
Linnea Sahlberg 7/10 2982 days 2%
Augustin Friedel 1/10 2998 days 1%
Juan Augusto Dosba 1/10 2998 days 1%
K vd Sanden 8/10 2998 days 3%
Tracey Manning 10/10 3028 days 3%
Will Forester 1/10 3059 days 1%
Kristijan Jean Radikovič 3/10 3240 days 1%
Julieta Perez 1/10 3240 days 1%
Louis Helbig 1/10 3240 days 1%
Cat1 10/10 3271 days 2%
Jerry McD 1/10 3271 days 1%
Ioldel 1/10 3271 days 1%
Lennie01 1/10 3271 days 1%
sofia mavridou 2/10 3271 days 1%
Alex Murray 7/10 3328 days 1%
Deb Goddard 8/10 3332 days 2%
Andy Howard 8/10 3344 days 2%
robert dietz 7/10 3363 days 2%
Michelle Vallance 5/10 3393 days 1%
Isabel 8/10 3545 days 1%
Lawrence Levine 2/10 3546 days 1%
Erich Macho 5/10 3546 days 1%
David Mottershead 10/10 3606 days 1%
sven banton 8/10 3637 days 1%
Elliot Evers 8/10 3637 days 1%
PBR HC 8/10 3638 days 1%
Tamsin Banks 7/10 3674 days 1%
B Lehmann 2/10 3821 days 0%
olivier heilles 2/10 3822 days 0%
Isabelle 7/10 3990 days 1%
Tomas Shairi 10/10 4305 days 0%
Charlotte Casey 9/10 4305 days 0%
Greg Gorzelak 1/10 4337 days 0%
John Stranack 1/10 4399 days 0%
horace hungry 6/10 4613 days 1%
Mark Faulk 8/10 4643 days 1%
Dijkshourn 8/10 4770 days 1%
ozelmer 6/10 4978 days 1%
Gillian Rowe 8/10 5049 days 1%
Cindy & Glen Kerunsky 10/10 5055 days 1%
Steve 8/10 5144 days 1%
Alan Turnbull 7/10 5395 days 1%
Chris Ashton 8/10 5399 days 1%
Dave and Emma 8/10 5421 days 1%
peteripeter 10/10 5648 days 1%
Chris 7/10 5683 days 1%
Sabine 7/10 5683 days 1%
locofeo 1/10 5709 days 0%
krisevelyn 6/10 5709 days 1%
Brian Bishop 8/10 5756 days 1%
Graeme + Jane Ryan 9/10 5760 days 1%
Mark Ashton 4/10 5776 days 0%
Robertson 1/10 5780 days 0%
Ferth 8/10 5784 days 1%
Marcel Baessle 4/10 5784 days 0%
Peter Riches 7/10 5790 days 1%
John Sargent 5/10 5796 days 1%
Anne Heriot 5/10 5810 days 1%
Mitchell Mapletree 9/10 5814 days 1%
Vu Thi Lan 5/10 5815 days 1%
Claudia 7/10 5883 days 1%
David_Gaiz 10/10 5890 days 1%
PeterK1 6/10 6088 days 1%
AndySwitzerland 5/10 6088 days 1%
Richard Komzik 8/10 6110 days 1%
Maria 7/10 6127 days 1%
Carmel 8/10 6144 days 1%
ajharris 1/10 6183 days 0%
Jan 8/10 6352 days 1%
hans1847 1/10 6481 days 0%
Thompson 7/10 6504 days 1%
Charles Price 8/10 6508 days 1%
Stefanie 9/10 6517 days 1%
Chris Gedda 8/10 6578 days 1%
Paul Cowie 8/10 6579 days 1%
Lara Gema Conde 4/10 6596 days 0%
Ian 7/10 6858 days 1%
Rogier 8/10 6870 days 1%
Marten 8/10 6882 days 1%
Dagmar 10/10 6882 days 1%

Adjustments

Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.

Sample Size Adjustment

No Adjustment

A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Tui Campers experience has plenty of reviews and does not meet the criteria for any adjustment.

Recent Reviews Adjustment

-2.71% Adjustment

Recent reviews reflect the experience as it currently operates. This means it's important to get fresh reviews. Some experiences discovered they could get a few good reviews and then, resting on their laurels, discourage any further reviews. This adjustment stimulates experiences to be positively involved in the review generating process and discourages them from manipulating the ranking system in this manner.

What constitutes a recent review is based on the how old it is, what type of experience it is applied to and and what time of year it currently is. Due to the seasonal nature of many businesses, what is considered recent is dynamically adjusted throughout the year.

There may be an adjustment if this experience hasn't received enough reviews within the last 42 days. The Tui Campers experience has 1 recent ranking. Adjustments are according to the following table:

Recent Reviews Adjustment
0 -3.00%
1 -2.63%
2 -1.50%
3 -0.38%
4 -0.00%

In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.

The Tui Campers experience has been adjusted for 4 days. Adjustments are according to the following table.

Days Adjustment
1 -0.02%
2 -0.04%
3 -0.06%
4 -0.08%
5 -0.10%
6 -0.12%
7 -0.14%

Balancing Adjustment

6.06% Adjustment

Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.

You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.

We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.

Onboarding Rating

This rating is about customer service and camper availability. It measures aspects of the customer journey that are often missing from online ratings. It includes performances based on: pre-booking communication, product availability and responsiveness to customer enquiries.

All metrics come from actual customer interactions.

Details are calculated daily from statistics over several years and merged with the score derived from customer reviews - to then form the final ranking score.

Final Ranking Score

72%

The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.