Ranking Score Explained

Hey, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.

The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!

We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?

Below you'll find details around some of the important factors that went into calculating the ranking score for Tui Campers.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.

Cymen Crick's avatar

Cymen Crick

Rankers Owner

Tui Campers

Valid Reviews

176 Valid Reviews

The Tui Campers experience has a total of 183 reviews. There are 176 valid reviews that are included when calculating the ranking score and 7 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.

Below is the distribution of ratings for the 176 valid reviews:

Rating Count Percentage
10/10 46
26%
9/10 12
7%
8/10 29
16%
7/10 14
8%
6/10 6
3%
5/10 6
3%
4/10 4
2%
3/10 4
2%
2/10 9
5%
1/10 46
26%

60.00% Average

The raw data average (mean) for all the Tui Campers valid reviews is 60.00% and is based on 176 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.

Face-to-Face Reviews

46 Face-to-Face Reviews

The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.

More about face-to-face reviews

Within the 176 valid reviews, the experience has 46 face-to-face reviews collected during interviews by our team.

Below is the distribution of ratings for the 46 face-to-face reviews:

Rating Count Percentage
10/10 3
7%
9/10 4
9%
8/10 17
37%
7/10 11
24%
6/10 2
4%
5/10 4
9%
4/10 3
7%
3/10 1
2%
2/10 0
0%
1/10 1
2%

71.09% Average

The raw data average (mean) for all the Tui Campers face-to-face reviews is 71.09% and is based on 46 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.

Weighted Average

73.62%

Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.

Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.

Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.

Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.

Reviewer Rating Age Relative Weight
Emily 1/10 50 days 41%
Bill and Lindy 9/10 140 days 100%
A&T on the Road 10/10 443 days 91%
Francis Bergeron 10/10 443 days 91%
Jodi 4/10 474 days 58%
Roger 1/10 505 days 35%
DKP 3/10 688 days 40%
Julia D 1/10 749 days 28%
Drew 2/10 780 days 30%
Thomas 10/10 840 days 61%
Christian 1/10 840 days 24%
Jay shroff 1/10 901 days 22%
Math 1/10 962 days 19%
Barb Hawthorn 1/10 1024 days 17%
Margaret Tallentire 10/10 1115 days 34%
Michael 10/10 1115 days 34%
Xavier 10/10 1115 days 34%
Sue 10/10 1115 days 34%
Sandy 10/10 1115 days 34%
Jazz 10/10 1115 days 34%
Damian Devine 9/10 1115 days 34%
Lucy 10/10 1115 days 34%
Coulet julien 1/10 1146 days 13%
Syméon 10/10 1146 days 32%
Olivia 10/10 1146 days 32%
Moya 10/10 1146 days 32%
MMM 10/10 1146 days 32%
Sheri Barfoot 10/10 1146 days 32%
Jane Haynes 1/10 1146 days 13%
Logan 6/10 1146 days 27%
Sonya 10/10 1146 days 32%
Paul Ross 2/10 1174 days 13%
Inga Gustavsson 10/10 1174 days 30%
Jean Reverdy 1/10 1174 days 12%
Nicky 2/10 1174 days 13%
Heta 10/10 1174 days 30%
LT 10/10 1205 days 27%
KP321 3/10 1236 days 13%
Aislinn 7/10 1450 days 12%
Aimee 10/10 1570 days 9%
Soraya Jane Butterworth 10/10 1754 days 5%
Jo Fitch 1/10 1815 days 2%
Maryanne Greenwell 8/10 1904 days 4%
Denis 9/10 1996 days 4%
Belinda 10/10 2027 days 4%
Robert SMITH 10/10 2088 days 4%
John 10/10 2088 days 4%
Martin Thompson 10/10 2119 days 4%
Bill Silvio 10/10 2119 days 4%
Millie and Andy 10/10 2180 days 4%
Jim Blaser 9/10 2241 days 4%
Joaquim Pla 1/10 2270 days 1%
Man Ho CHAN 9/10 2301 days 4%
Melissa Cochran 10/10 2301 days 4%
Wong 1/10 2301 days 1%
Erika 1/10 2301 days 1%
Micah VELILLA 10/10 2332 days 4%
Guillaume Babut 10/10 2332 days 4%
Esa Mäkinen 10/10 2332 days 4%
Henry 10/10 2362 days 4%
Natasha 8/10 2362 days 4%
Sally Orr 8/10 2393 days 4%
Raphaël 1/10 2546 days 1%
Alex 1/10 2546 days 1%
Laura 10/10 2546 days 3%
Matt Weeks 10/10 2576 days 3%
Robert Rickards 3/10 2593 days 1%
Erik 1/10 2607 days 1%
Chris 1/10 2666 days 1%
Sara 1/10 2666 days 1%
KSutton 1/10 2666 days 1%
Vincent 2/10 2666 days 1%
Ben Hunt 2/10 2666 days 1%
Andrew 1/10 2697 days 1%
Mahiya Norton 1/10 2727 days 1%
Gerry and Carole 9/10 2727 days 3%
Jessie Creedmore 1/10 2727 days 1%
Alistair Burns 10/10 2727 days 3%
Janjira Ben 10/10 2758 days 3%
Martha Pearson 8/10 2788 days 3%
Emma Nicholson 1/10 2788 days 1%
Nathan 10/10 2850 days 3%
Eoghan 10/10 2850 days 3%
Kirra eldridge 8/10 2911 days 2%
McBride 1/10 2941 days 1%
Sara 1/10 2941 days 1%
Roy & Ang 9/10 2972 days 2%
Sierra 1/10 3000 days 1%
Denis 9/10 3000 days 2%
Dorota Swolkien 1/10 3031 days 1%
Mel R 6/10 3031 days 2%
hazel 1/10 3031 days 1%
Christian Haanschoten 1/10 3031 days 1%
Alessandro Marengo 8/10 3062 days 2%
liang liang 1/10 3062 days 1%
Carlos Urbina Ortega 1/10 3092 days 1%
Linnea Sahlberg 7/10 3106 days 1%
Augustin Friedel 1/10 3123 days 1%
Juan Augusto Dosba 1/10 3123 days 1%
K vd Sanden 8/10 3123 days 2%
Tracey Manning 10/10 3153 days 2%
Will Forester 1/10 3184 days 1%
Kristijan Jean Radikovič 3/10 3365 days 1%
Julieta Perez 1/10 3365 days 0%
Louis Helbig 1/10 3365 days 0%
Cat1 10/10 3396 days 2%
Jerry McD 1/10 3396 days 0%
Ioldel 1/10 3396 days 0%
Lennie01 1/10 3396 days 0%
sofia mavridou 2/10 3396 days 1%
Alex Murray 7/10 3452 days 1%
Deb Goddard 8/10 3457 days 1%
Andy Howard 8/10 3468 days 1%
robert dietz 7/10 3488 days 1%
Michelle Vallance 5/10 3518 days 1%
Isabel 8/10 3669 days 1%
Lawrence Levine 2/10 3671 days 0%
Erich Macho 5/10 3671 days 1%
David Mottershead 10/10 3731 days 1%
sven banton 8/10 3762 days 1%
Elliot Evers 8/10 3762 days 1%
PBR HC 8/10 3762 days 1%
Tamsin Banks 7/10 3798 days 1%
B Lehmann 2/10 3946 days 0%
olivier heilles 2/10 3946 days 0%
Isabelle 7/10 4114 days 0%
Tomas Shairi 10/10 4429 days 0%
Charlotte Casey 9/10 4429 days 0%
Greg Gorzelak 1/10 4461 days 0%
John Stranack 1/10 4523 days 0%
horace hungry 6/10 4737 days 0%
Mark Faulk 8/10 4767 days 1%
Dijkshourn 8/10 4894 days 0%
ozelmer 6/10 5102 days 0%
Gillian Rowe 8/10 5173 days 0%
Cindy & Glen Kerunsky 10/10 5179 days 0%
Steve 8/10 5268 days 0%
Alan Turnbull 7/10 5519 days 0%
Chris Ashton 8/10 5523 days 0%
Dave and Emma 8/10 5545 days 0%
peteripeter 10/10 5772 days 1%
Chris 7/10 5807 days 0%
Sabine 7/10 5807 days 0%
locofeo 1/10 5833 days 0%
krisevelyn 6/10 5833 days 0%
Brian Bishop 8/10 5880 days 0%
Graeme + Jane Ryan 9/10 5884 days 0%
Mark Ashton 4/10 5900 days 0%
Robertson 1/10 5904 days 0%
Ferth 8/10 5908 days 0%
Marcel Baessle 4/10 5908 days 0%
Peter Riches 7/10 5914 days 0%
John Sargent 5/10 5920 days 0%
Anne Heriot 5/10 5934 days 0%
Mitchell Mapletree 9/10 5938 days 0%
Vu Thi Lan 5/10 5939 days 0%
Claudia 7/10 6007 days 0%
David_Gaiz 10/10 6014 days 1%
PeterK1 6/10 6212 days 0%
AndySwitzerland 5/10 6212 days 0%
Richard Komzik 8/10 6234 days 0%
Maria 7/10 6252 days 0%
Carmel 8/10 6269 days 0%
ajharris 1/10 6307 days 0%
Jan 8/10 6477 days 0%
hans1847 1/10 6605 days 0%
Thompson 7/10 6628 days 0%
Charles Price 8/10 6632 days 0%
Stefanie 9/10 6641 days 0%
Chris Gedda 8/10 6702 days 0%
Paul Cowie 8/10 6703 days 0%
Lara Gema Conde 4/10 6720 days 0%
Ian 7/10 6982 days 0%
Rogier 8/10 6994 days 0%
Marten 8/10 7006 days 0%
Dagmar 10/10 7006 days 0%

Adjustments

Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.

Sample Size Adjustment

No Adjustment

A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Tui Campers experience has plenty of reviews and does not meet the criteria for any adjustment.

Recent Reviews Adjustment

-3.23% Adjustment

Recent reviews reflect the experience as it currently operates. This means it's important to get fresh reviews. Some experiences discovered they could get a few good reviews and then, resting on their laurels, discourage any further reviews. This adjustment stimulates experiences to be positively involved in the review generating process and discourages them from manipulating the ranking system in this manner.

What constitutes a recent review is based on the how old it is, what type of experience it is applied to and and what time of year it currently is. Due to the seasonal nature of many businesses, what is considered recent is dynamically adjusted throughout the year.

There may be an adjustment if this experience hasn't received enough reviews within the last 69 days. The Tui Campers experience has 1 recent ranking. Adjustments are according to the following table:

Recent Reviews Adjustment
0 -3.00%
1 -2.63%
2 -1.50%
3 -0.38%
4 -0.00%

In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.

The Tui Campers experience has been adjusted for 36 days. Adjustments are according to the following table.

Days Adjustment
33 -0.55%
34 -0.57%
35 -0.59%
36 -0.60%
37 -0.62%
38 -0.64%
39 -0.65%

Balancing Adjustment

6.78% Adjustment

Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.

You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.

We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.

Onboarding Rating

This rating is about customer service and camper availability. It measures aspects of the customer journey that are often missing from online ratings. It includes performances based on: pre-booking communication, product availability and responsiveness to customer enquiries.

All metrics come from actual customer interactions.

Details are calculated daily from statistics over several years and merged with the score derived from customer reviews - to then form the final ranking score.

Final Ranking Score

72%

The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.