Hi, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.

The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!

We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?

Below you'll find details around some of the important factors that went into calculating the ranking score for Tui Campers.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.

Cymen Crick's avatar

Cymen Crick

Rankers Owner

Tui Campers

Valid Reviews

176 Valid Reviews

The Tui Campers experience has a total of 183 reviews. There are 176 valid reviews that are included when calculating the ranking score and 7 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.

Below is the distribution of ratings for the 176 valid reviews:

Rating Count Percentage
10/10 46
26%
9/10 12
7%
8/10 29
16%
7/10 14
8%
6/10 6
3%
5/10 6
3%
4/10 4
2%
3/10 4
2%
2/10 9
5%
1/10 46
26%

60.00% Average

The raw data average (mean) for all the Tui Campers valid reviews is 60.00% and is based on 176 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.

Face-to-Face Reviews

46 Face-to-Face Reviews

The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.

More about face-to-face reviews

Within the 176 valid reviews, the experience has 46 face-to-face reviews collected during interviews by our team.

Below is the distribution of ratings for the 46 face-to-face reviews:

Rating Count Percentage
10/10 3
7%
9/10 4
9%
8/10 17
37%
7/10 11
24%
6/10 2
4%
5/10 4
9%
4/10 3
7%
3/10 1
2%
2/10 0
0%
1/10 1
2%

71.09% Average

The raw data average (mean) for all the Tui Campers face-to-face reviews is 71.09% and is based on 46 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.

Weighted Average

73.08%

Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.

Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.

Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.

Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.

Reviewer Rating Age Relative Weight
Emily 1/10 151 days 42%
Bill and Lindy 9/10 241 days 100%
A&T on the Road 10/10 544 days 87%
Francis Bergeron 10/10 544 days 87%
Jodi 4/10 575 days 55%
Roger 1/10 606 days 33%
DKP 3/10 789 days 36%
Julia D 1/10 850 days 25%
Drew 2/10 881 days 26%
Thomas 10/10 941 days 52%
Christian 1/10 941 days 21%
Jay shroff 1/10 1002 days 18%
Math 1/10 1063 days 16%
Barb Hawthorn 1/10 1125 days 14%
Margaret Tallentire 10/10 1216 days 27%
Michael 10/10 1216 days 27%
Xavier 10/10 1216 days 27%
Sue 10/10 1216 days 27%
Sandy 10/10 1216 days 27%
Jazz 10/10 1216 days 27%
Damian Devine 9/10 1216 days 27%
Lucy 10/10 1216 days 27%
Coulet julien 1/10 1247 days 10%
Syméon 10/10 1247 days 25%
Olivia 10/10 1247 days 25%
Moya 10/10 1247 days 25%
MMM 10/10 1247 days 25%
Sheri Barfoot 10/10 1247 days 25%
Jane Haynes 1/10 1247 days 10%
Logan 6/10 1247 days 21%
Sonya 10/10 1247 days 25%
Paul Ross 2/10 1275 days 10%
Inga Gustavsson 10/10 1275 days 23%
Jean Reverdy 1/10 1275 days 9%
Nicky 2/10 1275 days 10%
Heta 10/10 1275 days 23%
LT 10/10 1306 days 21%
KP321 3/10 1337 days 10%
Aislinn 7/10 1551 days 9%
Aimee 10/10 1671 days 6%
Soraya Jane Butterworth 10/10 1855 days 5%
Jo Fitch 1/10 1916 days 2%
Maryanne Greenwell 8/10 2005 days 4%
Denis 9/10 2097 days 4%
Belinda 10/10 2128 days 4%
Robert SMITH 10/10 2189 days 4%
John 10/10 2189 days 4%
Martin Thompson 10/10 2220 days 4%
Bill Silvio 10/10 2220 days 4%
Millie and Andy 10/10 2281 days 4%
Jim Blaser 9/10 2342 days 4%
Joaquim Pla 1/10 2371 days 1%
Man Ho CHAN 9/10 2402 days 4%
Melissa Cochran 10/10 2402 days 4%
Wong 1/10 2402 days 1%
Erika 1/10 2402 days 1%
Micah VELILLA 10/10 2433 days 4%
Guillaume Babut 10/10 2433 days 4%
Esa Mäkinen 10/10 2433 days 4%
Henry 10/10 2463 days 4%
Natasha 8/10 2463 days 4%
Sally Orr 8/10 2494 days 3%
Raphaël 1/10 2647 days 1%
Alex 1/10 2647 days 1%
Laura 10/10 2647 days 3%
Matt Weeks 10/10 2677 days 3%
Robert Rickards 3/10 2694 days 1%
Erik 1/10 2708 days 1%
Chris 1/10 2767 days 1%
Sara 1/10 2767 days 1%
KSutton 1/10 2767 days 1%
Vincent 2/10 2767 days 1%
Ben Hunt 2/10 2767 days 1%
Andrew 1/10 2798 days 1%
Mahiya Norton 1/10 2828 days 1%
Gerry and Carole 9/10 2828 days 3%
Jessie Creedmore 1/10 2828 days 1%
Alistair Burns 10/10 2828 days 3%
Janjira Ben 10/10 2859 days 3%
Martha Pearson 8/10 2889 days 3%
Emma Nicholson 1/10 2889 days 1%
Nathan 10/10 2951 days 3%
Eoghan 10/10 2951 days 3%
Kirra eldridge 8/10 3012 days 2%
McBride 1/10 3042 days 1%
Sara 1/10 3042 days 1%
Roy & Ang 9/10 3073 days 2%
Sierra 1/10 3101 days 1%
Denis 9/10 3101 days 2%
Dorota Swolkien 1/10 3132 days 1%
Mel R 6/10 3132 days 2%
hazel 1/10 3132 days 1%
Christian Haanschoten 1/10 3132 days 1%
Alessandro Marengo 8/10 3163 days 2%
liang liang 1/10 3163 days 1%
Carlos Urbina Ortega 1/10 3193 days 1%
Linnea Sahlberg 7/10 3207 days 1%
Augustin Friedel 1/10 3224 days 1%
Juan Augusto Dosba 1/10 3224 days 1%
K vd Sanden 8/10 3224 days 2%
Tracey Manning 10/10 3254 days 2%
Will Forester 1/10 3285 days 1%
Kristijan Jean Radikovič 3/10 3466 days 1%
Julieta Perez 1/10 3466 days 0%
Louis Helbig 1/10 3466 days 0%
Cat1 10/10 3497 days 1%
Jerry McD 1/10 3497 days 0%
Ioldel 1/10 3497 days 0%
Lennie01 1/10 3497 days 0%
sofia mavridou 2/10 3497 days 1%
Alex Murray 7/10 3553 days 1%
Deb Goddard 8/10 3558 days 1%
Andy Howard 8/10 3569 days 1%
robert dietz 7/10 3589 days 1%
Michelle Vallance 5/10 3619 days 1%
Isabel 8/10 3770 days 1%
Lawrence Levine 2/10 3772 days 0%
Erich Macho 5/10 3772 days 1%
David Mottershead 10/10 3832 days 1%
sven banton 8/10 3863 days 1%
Elliot Evers 8/10 3863 days 1%
PBR HC 8/10 3863 days 1%
Tamsin Banks 7/10 3899 days 1%
B Lehmann 2/10 4047 days 0%
olivier heilles 2/10 4047 days 0%
Isabelle 7/10 4215 days 0%
Tomas Shairi 10/10 4530 days 1%
Charlotte Casey 9/10 4530 days 1%
Greg Gorzelak 1/10 4562 days 0%
John Stranack 1/10 4624 days 0%
horace hungry 6/10 4838 days 1%
Mark Faulk 8/10 4868 days 1%
Dijkshourn 8/10 4995 days 1%
ozelmer 6/10 5203 days 1%
Gillian Rowe 8/10 5274 days 1%
Cindy & Glen Kerunsky 10/10 5280 days 1%
Steve 8/10 5369 days 1%
Alan Turnbull 7/10 5620 days 0%
Chris Ashton 8/10 5624 days 1%
Dave and Emma 8/10 5646 days 1%
peteripeter 10/10 5873 days 1%
Chris 7/10 5908 days 0%
Sabine 7/10 5908 days 0%
locofeo 1/10 5934 days 0%
krisevelyn 6/10 5934 days 0%
Brian Bishop 8/10 5981 days 1%
Graeme + Jane Ryan 9/10 5985 days 1%
Mark Ashton 4/10 6001 days 0%
Robertson 1/10 6005 days 0%
Ferth 8/10 6009 days 1%
Marcel Baessle 4/10 6009 days 0%
Peter Riches 7/10 6015 days 0%
John Sargent 5/10 6021 days 0%
Anne Heriot 5/10 6035 days 0%
Mitchell Mapletree 9/10 6039 days 1%
Vu Thi Lan 5/10 6040 days 0%
Claudia 7/10 6108 days 0%
David_Gaiz 10/10 6115 days 1%
PeterK1 6/10 6313 days 0%
AndySwitzerland 5/10 6313 days 0%
Richard Komzik 8/10 6335 days 1%
Maria 7/10 6353 days 0%
Carmel 8/10 6370 days 1%
ajharris 1/10 6408 days 0%
Jan 8/10 6578 days 1%
hans1847 1/10 6706 days 0%
Thompson 7/10 6729 days 0%
Charles Price 8/10 6733 days 1%
Stefanie 9/10 6742 days 1%
Chris Gedda 8/10 6803 days 1%
Paul Cowie 8/10 6804 days 1%
Lara Gema Conde 4/10 6821 days 0%
Ian 7/10 7083 days 0%
Rogier 8/10 7095 days 1%
Marten 8/10 7107 days 1%
Dagmar 10/10 7107 days 1%

Adjustments

Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.

Sample Size Adjustment

No Adjustment

A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Tui Campers experience has plenty of reviews and does not meet the criteria for any adjustment.

Recent Reviews Adjustment

-4.43% Adjustment

Recent reviews reflect the experience as it currently operates. This means it's important to get fresh reviews. Some experiences discovered they could get a few good reviews and then, resting on their laurels, discourage any further reviews. This adjustment stimulates experiences to be positively involved in the review generating process and discourages them from manipulating the ranking system in this manner.

What constitutes a recent review is based on the how old it is, what type of experience it is applied to and and what time of year it currently is. Due to the seasonal nature of many businesses, what is considered recent is dynamically adjusted throughout the year.

There may be an adjustment if this experience hasn't received enough reviews within the last 123 days. The Tui Campers experience has 0 recent rankings. Adjustments are according to the following table:

Recent Reviews Adjustment
0 -3.00%
1 -2.63%
2 -1.50%
3 -0.38%
4 -0.00%

In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.

The Tui Campers experience has been adjusted for 137 days. Adjustments are according to the following table.

Days Adjustment
134 -1.40%
135 -1.41%
136 -1.42%
137 -1.43%
138 -1.44%
139 -1.45%
140 -1.46%

Balancing Adjustment

7.78% Adjustment

Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.

You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.

We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.

Onboarding Rating

This rating is about customer service and camper availability. It measures aspects of the customer journey that are often missing from online ratings. It includes performances based on: pre-booking communication, product availability and responsiveness to customer enquiries.

All metrics come from actual customer interactions.

Details are calculated daily from statistics over several years and merged with the score derived from customer reviews - to then form the final ranking score.

Final Ranking Score

72%

The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.