G'day, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.

The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!

We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?

Below you'll find details around some of the important factors that went into calculating the ranking score for Tui Campers.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.

Cymen Crick's avatar

Cymen Crick

Rankers Owner

Tui Campers

Valid Reviews

176 Valid Reviews

The Tui Campers experience has a total of 183 reviews. There are 176 valid reviews that are included when calculating the ranking score and 7 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.

Below is the distribution of ratings for the 176 valid reviews:

Rating Count Percentage
10/10 46
26%
9/10 12
7%
8/10 29
16%
7/10 14
8%
6/10 6
3%
5/10 6
3%
4/10 4
2%
3/10 4
2%
2/10 9
5%
1/10 46
26%

60.00% Average

The raw data average (mean) for all the Tui Campers valid reviews is 60.00% and is based on 176 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.

Face-to-Face Reviews

46 Face-to-Face Reviews

The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.

More about face-to-face reviews

Within the 176 valid reviews, the experience has 46 face-to-face reviews collected during interviews by our team.

Below is the distribution of ratings for the 46 face-to-face reviews:

Rating Count Percentage
10/10 3
7%
9/10 4
9%
8/10 17
37%
7/10 11
24%
6/10 2
4%
5/10 4
9%
4/10 3
7%
3/10 1
2%
2/10 0
0%
1/10 1
2%

71.09% Average

The raw data average (mean) for all the Tui Campers face-to-face reviews is 71.09% and is based on 46 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.

Weighted Average

73.28%

Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.

Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.

Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.

Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.

Reviewer Rating Age Relative Weight
Emily 1/10 112 days 41%
Bill and Lindy 9/10 202 days 100%
A&T on the Road 10/10 505 days 88%
Francis Bergeron 10/10 505 days 88%
Jodi 4/10 536 days 56%
Roger 1/10 567 days 34%
DKP 3/10 750 days 38%
Julia D 1/10 811 days 26%
Drew 2/10 842 days 28%
Thomas 10/10 902 days 55%
Christian 1/10 902 days 22%
Jay shroff 1/10 963 days 20%
Math 1/10 1024 days 17%
Barb Hawthorn 1/10 1086 days 15%
Margaret Tallentire 10/10 1177 days 30%
Michael 10/10 1177 days 30%
Xavier 10/10 1177 days 30%
Sue 10/10 1177 days 30%
Sandy 10/10 1177 days 30%
Jazz 10/10 1177 days 30%
Damian Devine 9/10 1177 days 29%
Lucy 10/10 1177 days 30%
Coulet julien 1/10 1208 days 11%
Syméon 10/10 1208 days 27%
Olivia 10/10 1208 days 27%
Moya 10/10 1208 days 27%
MMM 10/10 1208 days 27%
Sheri Barfoot 10/10 1208 days 27%
Jane Haynes 1/10 1208 days 11%
Logan 6/10 1208 days 24%
Sonya 10/10 1208 days 27%
Paul Ross 2/10 1236 days 11%
Inga Gustavsson 10/10 1236 days 25%
Jean Reverdy 1/10 1236 days 10%
Nicky 2/10 1236 days 11%
Heta 10/10 1236 days 25%
LT 10/10 1267 days 23%
KP321 3/10 1298 days 11%
Aislinn 7/10 1512 days 10%
Aimee 10/10 1632 days 7%
Soraya Jane Butterworth 10/10 1816 days 5%
Jo Fitch 1/10 1877 days 2%
Maryanne Greenwell 8/10 1965 days 4%
Denis 9/10 2058 days 4%
Belinda 10/10 2089 days 4%
Robert SMITH 10/10 2149 days 4%
John 10/10 2150 days 4%
Martin Thompson 10/10 2181 days 4%
Bill Silvio 10/10 2181 days 4%
Millie and Andy 10/10 2242 days 4%
Jim Blaser 9/10 2302 days 4%
Joaquim Pla 1/10 2332 days 1%
Man Ho CHAN 9/10 2362 days 4%
Melissa Cochran 10/10 2362 days 4%
Wong 1/10 2363 days 1%
Erika 1/10 2363 days 1%
Micah VELILLA 10/10 2393 days 4%
Guillaume Babut 10/10 2394 days 4%
Esa Mäkinen 10/10 2394 days 4%
Henry 10/10 2423 days 4%
Natasha 8/10 2424 days 4%
Sally Orr 8/10 2454 days 3%
Raphaël 1/10 2608 days 1%
Alex 1/10 2608 days 1%
Laura 10/10 2608 days 3%
Matt Weeks 10/10 2638 days 3%
Robert Rickards 3/10 2655 days 1%
Erik 1/10 2669 days 1%
Chris 1/10 2727 days 1%
Sara 1/10 2728 days 1%
KSutton 1/10 2728 days 1%
Vincent 2/10 2728 days 1%
Ben Hunt 2/10 2728 days 1%
Andrew 1/10 2759 days 1%
Mahiya Norton 1/10 2789 days 1%
Gerry and Carole 9/10 2789 days 3%
Jessie Creedmore 1/10 2789 days 1%
Alistair Burns 10/10 2789 days 3%
Janjira Ben 10/10 2819 days 3%
Martha Pearson 8/10 2849 days 3%
Emma Nicholson 1/10 2850 days 1%
Nathan 10/10 2912 days 3%
Eoghan 10/10 2912 days 3%
Kirra eldridge 8/10 2973 days 2%
McBride 1/10 3003 days 1%
Sara 1/10 3003 days 1%
Roy & Ang 9/10 3034 days 2%
Sierra 1/10 3062 days 1%
Denis 9/10 3062 days 2%
Dorota Swolkien 1/10 3092 days 1%
Mel R 6/10 3092 days 2%
hazel 1/10 3093 days 1%
Christian Haanschoten 1/10 3093 days 1%
Alessandro Marengo 8/10 3123 days 2%
liang liang 1/10 3123 days 1%
Carlos Urbina Ortega 1/10 3153 days 1%
Linnea Sahlberg 7/10 3168 days 1%
Augustin Friedel 1/10 3184 days 1%
Juan Augusto Dosba 1/10 3184 days 1%
K vd Sanden 8/10 3184 days 2%
Tracey Manning 10/10 3214 days 2%
Will Forester 1/10 3245 days 1%
Kristijan Jean Radikovič 3/10 3426 days 1%
Julieta Perez 1/10 3426 days 0%
Louis Helbig 1/10 3426 days 0%
Cat1 10/10 3457 days 2%
Jerry McD 1/10 3457 days 0%
Ioldel 1/10 3457 days 0%
Lennie01 1/10 3457 days 0%
sofia mavridou 2/10 3457 days 1%
Alex Murray 7/10 3514 days 1%
Deb Goddard 8/10 3518 days 1%
Andy Howard 8/10 3530 days 1%
robert dietz 7/10 3549 days 1%
Michelle Vallance 5/10 3579 days 1%
Isabel 8/10 3731 days 1%
Lawrence Levine 2/10 3732 days 0%
Erich Macho 5/10 3732 days 1%
David Mottershead 10/10 3792 days 1%
sven banton 8/10 3823 days 1%
Elliot Evers 8/10 3823 days 1%
PBR HC 8/10 3824 days 1%
Tamsin Banks 7/10 3860 days 1%
B Lehmann 2/10 4007 days 0%
olivier heilles 2/10 4008 days 0%
Isabelle 7/10 4176 days 0%
Tomas Shairi 10/10 4491 days 0%
Charlotte Casey 9/10 4491 days 0%
Greg Gorzelak 1/10 4523 days 0%
John Stranack 1/10 4585 days 0%
horace hungry 6/10 4799 days 1%
Mark Faulk 8/10 4829 days 1%
Dijkshourn 8/10 4956 days 0%
ozelmer 6/10 5164 days 1%
Gillian Rowe 8/10 5235 days 0%
Cindy & Glen Kerunsky 10/10 5241 days 0%
Steve 8/10 5330 days 0%
Alan Turnbull 7/10 5581 days 0%
Chris Ashton 8/10 5585 days 0%
Dave and Emma 8/10 5607 days 0%
peteripeter 10/10 5834 days 1%
Chris 7/10 5869 days 0%
Sabine 7/10 5869 days 0%
locofeo 1/10 5895 days 0%
krisevelyn 6/10 5895 days 0%
Brian Bishop 8/10 5942 days 0%
Graeme + Jane Ryan 9/10 5946 days 0%
Mark Ashton 4/10 5962 days 0%
Robertson 1/10 5966 days 0%
Ferth 8/10 5970 days 0%
Marcel Baessle 4/10 5970 days 0%
Peter Riches 7/10 5976 days 0%
John Sargent 5/10 5982 days 0%
Anne Heriot 5/10 5996 days 0%
Mitchell Mapletree 9/10 6000 days 0%
Vu Thi Lan 5/10 6001 days 0%
Claudia 7/10 6069 days 0%
David_Gaiz 10/10 6076 days 1%
PeterK1 6/10 6274 days 0%
AndySwitzerland 5/10 6274 days 0%
Richard Komzik 8/10 6296 days 0%
Maria 7/10 6313 days 0%
Carmel 8/10 6330 days 0%
ajharris 1/10 6369 days 0%
Jan 8/10 6538 days 0%
hans1847 1/10 6667 days 0%
Thompson 7/10 6690 days 0%
Charles Price 8/10 6694 days 0%
Stefanie 9/10 6703 days 0%
Chris Gedda 8/10 6764 days 0%
Paul Cowie 8/10 6765 days 0%
Lara Gema Conde 4/10 6782 days 0%
Ian 7/10 7044 days 0%
Rogier 8/10 7056 days 0%
Marten 8/10 7068 days 0%
Dagmar 10/10 7068 days 0%

Adjustments

Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.

Sample Size Adjustment

No Adjustment

A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Tui Campers experience has plenty of reviews and does not meet the criteria for any adjustment.

Recent Reviews Adjustment

-3.66% Adjustment

Recent reviews reflect the experience as it currently operates. This means it's important to get fresh reviews. Some experiences discovered they could get a few good reviews and then, resting on their laurels, discourage any further reviews. This adjustment stimulates experiences to be positively involved in the review generating process and discourages them from manipulating the ranking system in this manner.

What constitutes a recent review is based on the how old it is, what type of experience it is applied to and and what time of year it currently is. Due to the seasonal nature of many businesses, what is considered recent is dynamically adjusted throughout the year.

There may be an adjustment if this experience hasn't received enough reviews within the last 119 days. The Tui Campers experience has 1 recent ranking. Adjustments are according to the following table:

Recent Reviews Adjustment
0 -3.00%
1 -2.63%
2 -1.50%
3 -0.38%
4 -0.00%

In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.

The Tui Campers experience has been adjusted for 97 days. Adjustments are according to the following table.

Days Adjustment
94 -1.01%
95 -1.02%
96 -1.03%
97 -1.04%
98 -1.05%
99 -1.06%
100 -1.07%

Balancing Adjustment

7.22% Adjustment

Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.

You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.

We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.

Onboarding Rating

This rating is about customer service and camper availability. It measures aspects of the customer journey that are often missing from online ratings. It includes performances based on: pre-booking communication, product availability and responsiveness to customer enquiries.

All metrics come from actual customer interactions.

Details are calculated daily from statistics over several years and merged with the score derived from customer reviews - to then form the final ranking score.

Final Ranking Score

72%

The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.