Ranking Score Explained

G'day, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.

The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!

We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?

Below you'll find details around some of the important factors that went into calculating the ranking score for Tui Campers.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.

Cymen Crick's avatar

Cymen Crick

Rankers Owner

Tui Campers

Valid Reviews

176 Valid Reviews

The Tui Campers experience has a total of 183 reviews. There are 176 valid reviews that are included when calculating the ranking score and 7 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.

Below is the distribution of ratings for the 176 valid reviews:

Rating Count Percentage
10/10 46
26%
9/10 12
7%
8/10 29
16%
7/10 14
8%
6/10 6
3%
5/10 6
3%
4/10 4
2%
3/10 4
2%
2/10 9
5%
1/10 46
26%

60.00% Average

The raw data average (mean) for all the Tui Campers valid reviews is 60.00% and is based on 176 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.

Face-to-Face Reviews

46 Face-to-Face Reviews

The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.

More about face-to-face reviews

Within the 176 valid reviews, the experience has 46 face-to-face reviews collected during interviews by our team.

Below is the distribution of ratings for the 46 face-to-face reviews:

Rating Count Percentage
10/10 3
7%
9/10 4
9%
8/10 17
37%
7/10 11
24%
6/10 2
4%
5/10 4
9%
4/10 3
7%
3/10 1
2%
2/10 0
0%
1/10 1
2%

71.09% Average

The raw data average (mean) for all the Tui Campers face-to-face reviews is 71.09% and is based on 46 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.

Weighted Average

73.50%

Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.

Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.

Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.

Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.

Reviewer Rating Age Relative Weight
Emily 1/10 71 days 41%
Bill and Lindy 9/10 161 days 100%
A&T on the Road 10/10 464 days 90%
Francis Bergeron 10/10 464 days 90%
Jodi 4/10 495 days 57%
Roger 1/10 526 days 35%
DKP 3/10 709 days 40%
Julia D 1/10 770 days 27%
Drew 2/10 801 days 29%
Thomas 10/10 861 days 59%
Christian 1/10 861 days 24%
Jay shroff 1/10 922 days 21%
Math 1/10 983 days 19%
Barb Hawthorn 1/10 1045 days 16%
Margaret Tallentire 10/10 1136 days 33%
Michael 10/10 1136 days 33%
Xavier 10/10 1136 days 33%
Sue 10/10 1136 days 33%
Sandy 10/10 1136 days 33%
Jazz 10/10 1136 days 33%
Damian Devine 9/10 1136 days 32%
Lucy 10/10 1136 days 33%
Coulet julien 1/10 1167 days 12%
Syméon 10/10 1167 days 30%
Olivia 10/10 1167 days 30%
Moya 10/10 1167 days 30%
MMM 10/10 1167 days 30%
Sheri Barfoot 10/10 1167 days 30%
Jane Haynes 1/10 1167 days 12%
Logan 6/10 1167 days 26%
Sonya 10/10 1167 days 30%
Paul Ross 2/10 1195 days 13%
Inga Gustavsson 10/10 1195 days 28%
Jean Reverdy 1/10 1195 days 11%
Nicky 2/10 1195 days 13%
Heta 10/10 1195 days 28%
LT 10/10 1226 days 26%
KP321 3/10 1257 days 13%
Aislinn 7/10 1471 days 11%
Aimee 10/10 1591 days 8%
Soraya Jane Butterworth 10/10 1775 days 5%
Jo Fitch 1/10 1836 days 2%
Maryanne Greenwell 8/10 1925 days 4%
Denis 9/10 2017 days 4%
Belinda 10/10 2048 days 4%
Robert SMITH 10/10 2109 days 4%
John 10/10 2109 days 4%
Martin Thompson 10/10 2140 days 4%
Bill Silvio 10/10 2140 days 4%
Millie and Andy 10/10 2201 days 4%
Jim Blaser 9/10 2262 days 4%
Joaquim Pla 1/10 2291 days 1%
Man Ho CHAN 9/10 2322 days 4%
Melissa Cochran 10/10 2322 days 4%
Wong 1/10 2322 days 1%
Erika 1/10 2322 days 1%
Micah VELILLA 10/10 2353 days 4%
Guillaume Babut 10/10 2353 days 4%
Esa Mäkinen 10/10 2353 days 4%
Henry 10/10 2383 days 4%
Natasha 8/10 2383 days 4%
Sally Orr 8/10 2414 days 4%
Raphaël 1/10 2567 days 1%
Alex 1/10 2567 days 1%
Laura 10/10 2567 days 3%
Matt Weeks 10/10 2597 days 3%
Robert Rickards 3/10 2614 days 1%
Erik 1/10 2628 days 1%
Chris 1/10 2687 days 1%
Sara 1/10 2687 days 1%
KSutton 1/10 2687 days 1%
Vincent 2/10 2687 days 1%
Ben Hunt 2/10 2687 days 1%
Andrew 1/10 2718 days 1%
Mahiya Norton 1/10 2748 days 1%
Gerry and Carole 9/10 2748 days 3%
Jessie Creedmore 1/10 2748 days 1%
Alistair Burns 10/10 2748 days 3%
Janjira Ben 10/10 2779 days 3%
Martha Pearson 8/10 2809 days 3%
Emma Nicholson 1/10 2809 days 1%
Nathan 10/10 2871 days 3%
Eoghan 10/10 2871 days 3%
Kirra eldridge 8/10 2932 days 2%
McBride 1/10 2962 days 1%
Sara 1/10 2962 days 1%
Roy & Ang 9/10 2993 days 2%
Sierra 1/10 3021 days 1%
Denis 9/10 3021 days 2%
Dorota Swolkien 1/10 3052 days 1%
Mel R 6/10 3052 days 2%
hazel 1/10 3052 days 1%
Christian Haanschoten 1/10 3052 days 1%
Alessandro Marengo 8/10 3083 days 2%
liang liang 1/10 3083 days 1%
Carlos Urbina Ortega 1/10 3113 days 1%
Linnea Sahlberg 7/10 3127 days 1%
Augustin Friedel 1/10 3144 days 1%
Juan Augusto Dosba 1/10 3144 days 1%
K vd Sanden 8/10 3144 days 2%
Tracey Manning 10/10 3174 days 2%
Will Forester 1/10 3205 days 1%
Kristijan Jean Radikovič 3/10 3386 days 1%
Julieta Perez 1/10 3386 days 0%
Louis Helbig 1/10 3386 days 0%
Cat1 10/10 3417 days 2%
Jerry McD 1/10 3417 days 0%
Ioldel 1/10 3417 days 0%
Lennie01 1/10 3417 days 0%
sofia mavridou 2/10 3417 days 1%
Alex Murray 7/10 3473 days 1%
Deb Goddard 8/10 3478 days 1%
Andy Howard 8/10 3489 days 1%
robert dietz 7/10 3509 days 1%
Michelle Vallance 5/10 3539 days 1%
Isabel 8/10 3690 days 1%
Lawrence Levine 2/10 3692 days 0%
Erich Macho 5/10 3692 days 1%
David Mottershead 10/10 3752 days 1%
sven banton 8/10 3783 days 1%
Elliot Evers 8/10 3783 days 1%
PBR HC 8/10 3783 days 1%
Tamsin Banks 7/10 3819 days 1%
B Lehmann 2/10 3967 days 0%
olivier heilles 2/10 3967 days 0%
Isabelle 7/10 4135 days 0%
Tomas Shairi 10/10 4450 days 0%
Charlotte Casey 9/10 4450 days 0%
Greg Gorzelak 1/10 4482 days 0%
John Stranack 1/10 4544 days 0%
horace hungry 6/10 4758 days 1%
Mark Faulk 8/10 4788 days 1%
Dijkshourn 8/10 4915 days 0%
ozelmer 6/10 5123 days 1%
Gillian Rowe 8/10 5194 days 0%
Cindy & Glen Kerunsky 10/10 5200 days 0%
Steve 8/10 5289 days 0%
Alan Turnbull 7/10 5540 days 0%
Chris Ashton 8/10 5544 days 0%
Dave and Emma 8/10 5566 days 0%
peteripeter 10/10 5793 days 1%
Chris 7/10 5828 days 0%
Sabine 7/10 5828 days 0%
locofeo 1/10 5854 days 0%
krisevelyn 6/10 5854 days 0%
Brian Bishop 8/10 5901 days 0%
Graeme + Jane Ryan 9/10 5905 days 0%
Mark Ashton 4/10 5921 days 0%
Robertson 1/10 5925 days 0%
Ferth 8/10 5929 days 0%
Marcel Baessle 4/10 5929 days 0%
Peter Riches 7/10 5935 days 0%
John Sargent 5/10 5941 days 0%
Anne Heriot 5/10 5955 days 0%
Mitchell Mapletree 9/10 5959 days 0%
Vu Thi Lan 5/10 5960 days 0%
Claudia 7/10 6028 days 0%
David_Gaiz 10/10 6035 days 1%
PeterK1 6/10 6233 days 0%
AndySwitzerland 5/10 6233 days 0%
Richard Komzik 8/10 6255 days 0%
Maria 7/10 6272 days 0%
Carmel 8/10 6289 days 0%
ajharris 1/10 6328 days 0%
Jan 8/10 6497 days 0%
hans1847 1/10 6626 days 0%
Thompson 7/10 6649 days 0%
Charles Price 8/10 6653 days 0%
Stefanie 9/10 6662 days 0%
Chris Gedda 8/10 6723 days 0%
Paul Cowie 8/10 6724 days 0%
Lara Gema Conde 4/10 6741 days 0%
Ian 7/10 7003 days 0%
Rogier 8/10 7015 days 0%
Marten 8/10 7027 days 0%
Dagmar 10/10 7027 days 0%

Adjustments

Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.

Sample Size Adjustment

No Adjustment

A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Tui Campers experience has plenty of reviews and does not meet the criteria for any adjustment.

Recent Reviews Adjustment

-3.45% Adjustment

Recent reviews reflect the experience as it currently operates. This means it's important to get fresh reviews. Some experiences discovered they could get a few good reviews and then, resting on their laurels, discourage any further reviews. This adjustment stimulates experiences to be positively involved in the review generating process and discourages them from manipulating the ranking system in this manner.

What constitutes a recent review is based on the how old it is, what type of experience it is applied to and and what time of year it currently is. Due to the seasonal nature of many businesses, what is considered recent is dynamically adjusted throughout the year.

There may be an adjustment if this experience hasn't received enough reviews within the last 87 days. The Tui Campers experience has 1 recent ranking. Adjustments are according to the following table:

Recent Reviews Adjustment
0 -3.00%
1 -2.63%
2 -1.50%
3 -0.38%
4 -0.00%

In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.

The Tui Campers experience has been adjusted for 57 days. Adjustments are according to the following table.

Days Adjustment
54 -0.78%
55 -0.79%
56 -0.81%
57 -0.82%
58 -0.84%
59 -0.85%
60 -0.87%

Balancing Adjustment

6.96% Adjustment

Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.

You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.

We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.

Onboarding Rating

This rating is about customer service and camper availability. It measures aspects of the customer journey that are often missing from online ratings. It includes performances based on: pre-booking communication, product availability and responsiveness to customer enquiries.

All metrics come from actual customer interactions.

Details are calculated daily from statistics over several years and merged with the score derived from customer reviews - to then form the final ranking score.

Final Ranking Score

72%

The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.