Ranking Score Explained

Kia ora, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.

The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!

We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?

Below you'll find details around some of the important factors that went into calculating the ranking score for Tui Campers.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.

Cymen Crick's avatar

Cymen Crick

Rankers Owner

Tui Campers

Valid Reviews

173 Valid Reviews

The Tui Campers experience has a total of 181 reviews. There are 173 valid reviews that are included when calculating the ranking score and 8 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.

Below is the distribution of ratings for the 173 valid reviews:

Rating Count Percentage
10/10 45
26%
9/10 11
6%
8/10 29
17%
7/10 14
8%
6/10 6
3%
5/10 6
3%
4/10 4
2%
3/10 4
2%
2/10 9
5%
1/10 45
26%

59.88% Average

The raw data average (mean) for all the Tui Campers valid reviews is 59.88% and is based on 173 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.

Face-to-Face Reviews

46 Face-to-Face Reviews

The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.

More about face-to-face reviews

Within the 173 valid reviews, the experience has 46 face-to-face reviews collected during interviews by our team.

Below is the distribution of ratings for the 46 face-to-face reviews:

Rating Count Percentage
10/10 3
7%
9/10 4
9%
8/10 17
37%
7/10 11
24%
6/10 2
4%
5/10 4
9%
4/10 3
7%
3/10 1
2%
2/10 0
0%
1/10 1
2%

71.09% Average

The raw data average (mean) for all the Tui Campers face-to-face reviews is 71.09% and is based on 46 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.

Weighted Average

73.65%

Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.

Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.

Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.

Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.

Reviewer Rating Age Relative Weight
A&T on the Road 10/10 307 days 100%
Jodi 4/10 338 days 65%
Roger 1/10 369 days 40%
DKP 3/10 552 days 48%
Julia D 1/10 613 days 34%
Drew 2/10 644 days 37%
Thomas 10/10 704 days 76%
Christian 1/10 704 days 31%
Jay shroff 1/10 765 days 29%
Math 1/10 826 days 26%
Barb Hawthorn 1/10 888 days 24%
Margaret Tallentire 10/10 979 days 48%
Michael 10/10 979 days 48%
Xavier 10/10 979 days 48%
Sue 10/10 979 days 48%
Sandy 10/10 979 days 48%
Jazz 10/10 979 days 48%
Damian Devine 9/10 979 days 48%
Lucy 10/10 979 days 48%
Coulet julien 1/10 1010 days 18%
Syméon 10/10 1010 days 45%
Olivia 10/10 1010 days 45%
Moya 10/10 1010 days 45%
MMM 10/10 1010 days 45%
Sheri Barfoot 10/10 1010 days 45%
Jane Haynes 1/10 1010 days 18%
Logan 6/10 1010 days 39%
Sonya 10/10 1010 days 45%
Paul Ross 2/10 1038 days 19%
Inga Gustavsson 10/10 1038 days 43%
Jean Reverdy 1/10 1038 days 17%
Nicky 2/10 1038 days 19%
Heta 10/10 1038 days 43%
LT 10/10 1069 days 40%
KP321 3/10 1100 days 20%
Aislinn 7/10 1314 days 20%
Aimee 10/10 1434 days 14%
Soraya Jane Butterworth 10/10 1618 days 8%
Jo Fitch 1/10 1679 days 3%
Maryanne Greenwell 8/10 1768 days 5%
Denis 9/10 1860 days 5%
Belinda 10/10 1891 days 5%
Robert SMITH 10/10 1952 days 5%
John 10/10 1952 days 5%
Martin Thompson 10/10 1983 days 5%
Bill Silvio 10/10 1983 days 5%
Millie and Andy 10/10 2044 days 5%
Jim Blaser 9/10 2105 days 5%
Joaquim Pla 1/10 2134 days 2%
Man Ho CHAN 9/10 2165 days 4%
Melissa Cochran 10/10 2165 days 5%
Wong 1/10 2165 days 2%
Erika 1/10 2165 days 2%
Micah VELILLA 10/10 2196 days 4%
Guillaume Babut 10/10 2196 days 4%
Esa Mäkinen 10/10 2196 days 4%
Henry 10/10 2226 days 4%
Natasha 8/10 2226 days 4%
Sally Orr 8/10 2257 days 4%
Raphaël 1/10 2410 days 2%
Alex 1/10 2410 days 2%
Laura 10/10 2410 days 4%
Matt Weeks 10/10 2440 days 4%
Robert Rickards 3/10 2457 days 1%
Erik 1/10 2471 days 2%
Chris 1/10 2530 days 2%
Sara 1/10 2530 days 2%
KSutton 1/10 2530 days 2%
Vincent 2/10 2530 days 2%
Ben Hunt 2/10 2530 days 2%
Andrew 1/10 2561 days 1%
Mahiya Norton 1/10 2591 days 1%
Gerry and Carole 9/10 2591 days 4%
Jessie Creedmore 1/10 2591 days 1%
Alistair Burns 10/10 2591 days 4%
Janjira Ben 10/10 2622 days 4%
Martha Pearson 8/10 2652 days 3%
Emma Nicholson 1/10 2652 days 1%
Nathan 10/10 2714 days 3%
Eoghan 10/10 2714 days 3%
Kirra eldridge 8/10 2775 days 3%
McBride 1/10 2805 days 1%
Sara 1/10 2805 days 1%
Roy & Ang 9/10 2836 days 3%
Sierra 1/10 2864 days 1%
Denis 9/10 2864 days 3%
Dorota Swolkien 1/10 2895 days 1%
Mel R 6/10 2895 days 3%
hazel 1/10 2895 days 1%
Christian Haanschoten 1/10 2895 days 1%
Alessandro Marengo 8/10 2926 days 3%
liang liang 1/10 2926 days 1%
Carlos Urbina Ortega 1/10 2956 days 1%
Linnea Sahlberg 7/10 2970 days 2%
Augustin Friedel 1/10 2987 days 1%
Juan Augusto Dosba 1/10 2987 days 1%
K vd Sanden 8/10 2987 days 3%
Tracey Manning 10/10 3017 days 3%
Will Forester 1/10 3048 days 1%
Kristijan Jean Radikovič 3/10 3229 days 1%
Julieta Perez 1/10 3229 days 1%
Louis Helbig 1/10 3229 days 1%
Cat1 10/10 3260 days 2%
Jerry McD 1/10 3260 days 1%
Ioldel 1/10 3260 days 1%
Lennie01 1/10 3260 days 1%
sofia mavridou 2/10 3260 days 1%
Alex Murray 7/10 3316 days 2%
Deb Goddard 8/10 3321 days 2%
Andy Howard 8/10 3332 days 2%
robert dietz 7/10 3352 days 2%
Michelle Vallance 5/10 3382 days 2%
Isabel 8/10 3533 days 1%
Lawrence Levine 2/10 3535 days 1%
Erich Macho 5/10 3535 days 1%
David Mottershead 10/10 3595 days 2%
sven banton 8/10 3626 days 1%
Elliot Evers 8/10 3626 days 1%
PBR HC 8/10 3626 days 1%
Tamsin Banks 7/10 3662 days 1%
B Lehmann 2/10 3810 days 0%
olivier heilles 2/10 3810 days 0%
Isabelle 7/10 3978 days 1%
Tomas Shairi 10/10 4293 days 0%
Charlotte Casey 9/10 4293 days 0%
Greg Gorzelak 1/10 4325 days 0%
John Stranack 1/10 4387 days 0%
horace hungry 6/10 4601 days 1%
Mark Faulk 8/10 4631 days 1%
Dijkshourn 8/10 4758 days 1%
ozelmer 6/10 4966 days 1%
Gillian Rowe 8/10 5037 days 1%
Cindy & Glen Kerunsky 10/10 5043 days 1%
Steve 8/10 5132 days 1%
Alan Turnbull 7/10 5383 days 1%
Chris Ashton 8/10 5387 days 1%
Dave and Emma 8/10 5409 days 1%
peteripeter 10/10 5636 days 1%
Chris 7/10 5671 days 1%
Sabine 7/10 5671 days 1%
locofeo 1/10 5697 days 0%
krisevelyn 6/10 5697 days 1%
Brian Bishop 8/10 5744 days 1%
Graeme + Jane Ryan 9/10 5748 days 1%
Mark Ashton 4/10 5764 days 0%
Robertson 1/10 5768 days 0%
Ferth 8/10 5772 days 1%
Marcel Baessle 4/10 5772 days 0%
Peter Riches 7/10 5778 days 1%
John Sargent 5/10 5784 days 1%
Anne Heriot 5/10 5798 days 1%
Mitchell Mapletree 9/10 5802 days 1%
Vu Thi Lan 5/10 5803 days 1%
Claudia 7/10 5871 days 1%
David_Gaiz 10/10 5878 days 1%
PeterK1 6/10 6076 days 1%
AndySwitzerland 5/10 6076 days 1%
Richard Komzik 8/10 6098 days 1%
Maria 7/10 6116 days 1%
Carmel 8/10 6133 days 1%
ajharris 1/10 6171 days 0%
Jan 8/10 6341 days 1%
hans1847 1/10 6469 days 0%
Thompson 7/10 6492 days 1%
Charles Price 8/10 6496 days 1%
Stefanie 9/10 6505 days 1%
Chris Gedda 8/10 6566 days 1%
Paul Cowie 8/10 6567 days 1%
Lara Gema Conde 4/10 6584 days 0%
Ian 7/10 6846 days 1%
Rogier 8/10 6858 days 1%
Marten 8/10 6870 days 1%
Dagmar 10/10 6870 days 1%

Adjustments

Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.

Sample Size Adjustment

No Adjustment

A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Tui Campers experience has plenty of reviews and does not meet the criteria for any adjustment.

Recent Reviews Adjustment

-7.07% Adjustment

Recent reviews reflect the experience as it currently operates. This means it's important to get fresh reviews. Some experiences discovered they could get a few good reviews and then, resting on their laurels, discourage any further reviews. This adjustment stimulates experiences to be positively involved in the review generating process and discourages them from manipulating the ranking system in this manner.

What constitutes a recent review is based on the how old it is, what type of experience it is applied to and and what time of year it currently is. Due to the seasonal nature of many businesses, what is considered recent is dynamically adjusted throughout the year.

There may be an adjustment if this experience hasn't received enough reviews within the last 42 days. The Tui Campers experience has 0 recent rankings. Adjustments are according to the following table:

Recent Reviews Adjustment
0 -3.00%
1 -2.63%
2 -1.50%
3 -0.38%
4 -0.00%

In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.

The Tui Campers experience has been adjusted for 200 days. Adjustments are according to the following table.

Days Adjustment
197 -4.01%
198 -4.03%
199 -4.05%
200 -4.07%
201 -4.09%
202 -4.11%
203 -4.13%

Balancing Adjustment

9.12% Adjustment

Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.

You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.

We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.

Onboarding Rating

This rating is about customer service and camper availability. It measures aspects of the customer journey that are often missing from online ratings. It includes performances based on: pre-booking communication, product availability and responsiveness to customer enquiries.

All metrics come from actual customer interactions.

Details are calculated daily from statistics over several years and merged with the score derived from customer reviews - to then form the final ranking score.

Final Ranking Score

72%

The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.