Ranking Score Explained

G'day, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.

The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!

We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?

Below you'll find details around some of the important factors that went into calculating the ranking score for Stray.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.

Cymen Crick's avatar

Cymen Crick

Rankers Owner

Stray

Valid Reviews

195 Valid Reviews

The Stray experience has a total of 202 reviews. There are 195 valid reviews that are included when calculating the ranking score and 7 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.

Below is the distribution of ratings for the 195 valid reviews:

Rating Count Percentage
10/10 62
32%
9/10 42
22%
8/10 36
18%
7/10 31
16%
6/10 9
5%
5/10 7
4%
4/10 3
2%
3/10 5
3%
2/10 0
0%
1/10 0
0%

83.03% Average

The raw data average (mean) for all the Stray valid reviews is 83.03% and is based on 195 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.

Face-to-Face Reviews

101 Face-to-Face Reviews

The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.

More about face-to-face reviews

Within the 195 valid reviews, the experience has 101 face-to-face reviews collected during interviews by our team.

Below is the distribution of ratings for the 101 face-to-face reviews:

Rating Count Percentage
10/10 10
10%
9/10 15
15%
8/10 30
30%
7/10 28
28%
6/10 6
6%
5/10 4
4%
4/10 3
3%
3/10 5
5%
2/10 0
0%
1/10 0
0%

74.65% Average

The raw data average (mean) for all the Stray face-to-face reviews is 74.65% and is based on 101 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.

Weighted Average

84.43%

Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.

Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.

Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.

Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.

Reviewer Rating Age Relative Weight
Atte 6/10 2659 days 100%
Tom C 10/10 3449 days 62%
Jodie 10/10 3449 days 62%
Paul 10/10 3449 days 62%
Christin Ossege 10/10 3571 days 54%
Theodore Trozinski 9/10 3631 days 49%
Phil Hartmann 10/10 3784 days 39%
dana forrest 10/10 3876 days 33%
Abbi Smith 10/10 3937 days 29%
Nicko Wong 10/10 3968 days 27%
Jodine 10/10 3996 days 25%
Samuel Berwick 10/10 3996 days 25%
Amy Jellings 10/10 4088 days 19%
Anna Elden 9/10 4088 days 19%
Andrea Leichtl 10/10 4303 days 4%
Johanna Molenaar 7/10 4303 days 4%
Claudia Bauch 3/10 4332 days 1%
Charlotte Wilson 10/10 4333 days 2%
Chris Luebbi 8/10 4334 days 2%
jason beinstein 9/10 4361 days 0%
discoveringaway 9/10 4362 days 0%
ieva m 8/10 4393 days 33%
Sonia 10/10 4393 days 34%
Zsolt 10/10 4393 days 34%
Victoria Wander 10/10 4393 days 34%
TtotheT13 9/10 4424 days 33%
Kim O'Neill 10/10 4454 days 34%
Maia Kazaks 8/10 4454 days 33%
Colette Keely 10/10 4485 days 34%
Jen Hards 10/10 4515 days 34%
Thomas Jones 10/10 4546 days 34%
Raj Singh 10/10 4546 days 34%
Sohie 9/10 4704 days 33%
Robin Andersson 9/10 4727 days 33%
Megan Gallagher 10/10 4758 days 34%
Andy Brown 10/10 4758 days 34%
Vinnie K 10/10 4819 days 34%
Heather_Oz 9/10 4880 days 33%
luciasolda 10/10 4942 days 34%
jennyj 10/10 4972 days 34%
dwehrtmann 9/10 5003 days 33%
Evaislief 10/10 5033 days 34%
Malena 10/10 5064 days 34%
navilink 10/10 5064 days 34%
meganb04 10/10 5064 days 34%
MaryG 10/10 5064 days 34%
JoPycroft 10/10 5064 days 34%
lovebyname 9/10 5064 days 33%
Sonia Sennane 7/10 5065 days 31%
Tamara McVey 7/10 5076 days 31%
Rachel 7/10 5078 days 31%
Danielle & Jobbe 8/10 5078 days 33%
Andy Bridgman 8/10 5078 days 33%
Fiona Finke 6/10 5084 days 29%
Miron & Hendrik 8/10 5088 days 33%
marielou 10/10 5093 days 34%
iainmcgin 10/10 5093 days 34%
redkeels 10/10 5093 days 34%
lulu 6/10 5124 days 29%
Boogie 5/10 5155 days 25%
isha 9/10 5155 days 33%
pepper 9/10 5185 days 33%
Kez 10/10 5216 days 34%
Brilly01 8/10 5216 days 33%
yens123 9/10 5216 days 33%
louiset 9/10 5216 days 33%
siek09 9/10 5246 days 33%
rosey 10/10 5277 days 34%
Cadz 10/10 5277 days 34%
natalietrueman84 10/10 5308 days 34%
Josie 10/10 5308 days 34%
Scott_and_Stephanie 9/10 5399 days 33%
Samantha 10/10 5399 days 34%
Tracey Airiscough 9/10 5421 days 33%
Vanessa Hanzen 4/10 5422 days 22%
Lauren McKeone 7/10 5428 days 31%
Faye Cox 7/10 5428 days 31%
pudddddin 9/10 5430 days 33%
alicevarren 9/10 5430 days 33%
irisheyes 7/10 5430 days 31%
Steff 7/10 5450 days 31%
Forestal Youri 7/10 5450 days 31%
Amanda Craig 8/10 5452 days 33%
Olle Beide 8/10 5458 days 33%
JonathanMills 8/10 5458 days 33%
lisa 9/10 5489 days 33%
phydough 6/10 5520 days 29%
zippy 10/10 5611 days 34%
TerriH 10/10 5642 days 34%
ciara 10/10 5673 days 34%
mel1407 10/10 5673 days 34%
Claram 9/10 5703 days 33%
joycevanb 7/10 5734 days 31%
JohnG 10/10 5734 days 34%
nicolejr413 9/10 5764 days 33%
Antoine Migault 8/10 5785 days 33%
Christine T 7/10 5789 days 31%
Kay Beaumont 8/10 5797 days 33%
Johan 7/10 5797 days 31%
S Millet 9/10 5801 days 33%
Jens van Evp 9/10 5819 days 33%
Max Van der Zalm 9/10 5819 days 33%
Emily Walters 7/10 5821 days 31%
Brett Oz 9/10 5854 days 33%
greenbex 9/10 5854 days 33%
simonbo 3/10 5869 days 18%
katesc 9/10 5874 days 33%
martint 6/10 5878 days 29%
richelle 7/10 5878 days 31%
rosalindm 8/10 5879 days 33%
katepat 8/10 5885 days 33%
Beau 5/10 5885 days 25%
Debbie Rathbone 10/10 5892 days 34%
Ricarda 3/10 5895 days 18%
Malinka Nuefeld 4/10 5895 days 22%
Martin 9/10 5895 days 33%
Thomas Willi 8/10 5895 days 33%
Jess Pasos 9/10 5904 days 33%
stettim 10/10 5946 days 34%
Philipp 9/10 5946 days 33%
Holly Mrowiec 10/10 5976 days 34%
Sophie Keate 10/10 6013 days 34%
Sam Lightfoot 10/10 6013 days 34%
Jenny Lee 7/10 6035 days 31%
Cat Payne 9/10 6042 days 33%
Catherine Smiles 10/10 6043 days 34%
Nikki Turner 9/10 6050 days 33%
TaraD 10/10 6127 days 34%
BiancaA 9/10 6127 days 33%
hibbler 10/10 6129 days 34%
ferdinande 7/10 6130 days 31%
mariea 8/10 6140 days 33%
JennekeK 6/10 6141 days 29%
Ross 5/10 6143 days 25%
MarielR 7/10 6147 days 31%
NikW 8/10 6147 days 33%
Anna Skeer 9/10 6170 days 33%
EmmaB1 8/10 6175 days 33%
BethanD 9/10 6176 days 33%
renanf 8/10 6180 days 33%
Laura Muser 9/10 6187 days 33%
Alan Gallagher 7/10 6188 days 31%
Ellen Perrin 9/10 6188 days 33%
Julia 7/10 6191 days 31%
Philipp 10/10 6193 days 34%
Marieke 3/10 6195 days 18%
Katie 10/10 6198 days 34%
Ann-Kathren 7/10 6201 days 31%
Sonja 8/10 6233 days 33%
Claudia Schmidt 9/10 6245 days 33%
sylvia 8/10 6250 days 33%
Amy Newton 10/10 6253 days 34%
debsnz 10/10 6266 days 34%
Nicole 3/10 6275 days 18%
Spike 7/10 6335 days 31%
Sam Prior 8/10 6344 days 33%
Marco 7/10 6368 days 31%
Meike Biel 8/10 6479 days 33%
Helen 8/10 6479 days 33%
Mark 7/10 6499 days 31%
Julie 5/10 6509 days 25%
Marlo 7/10 6516 days 31%
Simon Mills 8/10 6526 days 33%
Sayaka 4/10 6541 days 22%
Camille 10/10 6542 days 34%
Anders 9/10 6542 days 33%
Laura 8/10 6565 days 33%
Ian 7/10 6569 days 31%
Carole Roccia 6/10 6570 days 29%
Thierry Berdah 8/10 6572 days 33%
Helena 8/10 6572 days 33%
Peter Katafey 6/10 6572 days 29%
Lindsey Woosnam 5/10 6572 days 25%
Katherine 7/10 6575 days 31%
Fred 6/10 6576 days 29%
Rob 5/10 6576 days 25%
Gav 10/10 6576 days 34%
Tom Anson 8/10 6577 days 33%
Paul Cowie 10/10 6604 days 34%
Jim 8/10 6613 days 33%
Willemien 7/10 6621 days 31%
Helen 8/10 6847 days 33%
David 5/10 6850 days 25%
Stefan 7/10 6850 days 31%
Gwen 8/10 6853 days 33%
Hanneke 8/10 6857 days 33%
Matt 7/10 6857 days 31%
Alex 8/10 6857 days 33%
Johnny 8/10 6857 days 33%
Aaron 9/10 6857 days 33%
Hilary 10/10 6866 days 34%
Nina 8/10 6901 days 33%
Italy 9/10 6901 days 33%
Helle 7/10 6901 days 31%
KikiNelissen 7/10 6907 days 31%

Adjustments

Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.

Sample Size Adjustment

No Adjustment

A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Stray experience has plenty of reviews and does not meet the criteria for any adjustment.

Recent Reviews Adjustment

-4.06% Adjustment

There may be an adjustment if this experience hasn't received any reviews within the last 44 days. However the Stray experience does not meet the criteria for any adjustment.

In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.

The Stray experience has been adjusted for 200 days. Adjustments are according to the following table.

Days Adjustment
197 -4.00%
198 -4.02%
199 -4.04%
200 -4.06%
201 -4.08%
202 -4.10%
203 -4.12%

Balancing Adjustment

2.90% Adjustment

Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.

You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.

We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.

Final Ranking Score

83%

The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.