G'day, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.

The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!

We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?

Below you'll find details around some of the important factors that went into calculating the ranking score for Stray.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.

Cymen Crick's avatar

Cymen Crick

Rankers Owner

Stray

Valid Reviews

195 Valid Reviews

The Stray experience has a total of 202 reviews. There are 195 valid reviews that are included when calculating the ranking score and 7 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.

Below is the distribution of ratings for the 195 valid reviews:

Rating Count Percentage
10/10 62
32%
9/10 42
22%
8/10 36
18%
7/10 31
16%
6/10 9
5%
5/10 7
4%
4/10 3
2%
3/10 5
3%
2/10 0
0%
1/10 0
0%

83.03% Average

The raw data average (mean) for all the Stray valid reviews is 83.03% and is based on 195 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.

Face-to-Face Reviews

101 Face-to-Face Reviews

The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.

More about face-to-face reviews

Within the 195 valid reviews, the experience has 101 face-to-face reviews collected during interviews by our team.

Below is the distribution of ratings for the 101 face-to-face reviews:

Rating Count Percentage
10/10 10
10%
9/10 15
15%
8/10 30
30%
7/10 28
28%
6/10 6
6%
5/10 4
4%
4/10 3
3%
3/10 5
5%
2/10 0
0%
1/10 0
0%

74.65% Average

The raw data average (mean) for all the Stray face-to-face reviews is 74.65% and is based on 101 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.

Weighted Average

83.96%

Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.

Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.

Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.

Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.

Reviewer Rating Age Relative Weight
Atte 6/10 2919 days 100%
Tom C 10/10 3710 days 52%
Jodie 10/10 3710 days 52%
Paul 10/10 3710 days 52%
Christin Ossege 10/10 3832 days 42%
Theodore Trozinski 9/10 3892 days 37%
Phil Hartmann 10/10 4045 days 25%
dana forrest 10/10 4137 days 17%
Abbi Smith 10/10 4198 days 12%
Nicko Wong 10/10 4229 days 10%
Jodine 10/10 4257 days 8%
Samuel Berwick 10/10 4257 days 8%
Amy Jellings 10/10 4349 days 0%
Anna Elden 9/10 4349 days 0%
Andrea Leichtl 10/10 4563 days 39%
Johanna Molenaar 7/10 4563 days 36%
Claudia Bauch 3/10 4592 days 20%
Charlotte Wilson 10/10 4594 days 39%
Chris Luebbi 8/10 4594 days 38%
jason beinstein 9/10 4622 days 39%
discoveringaway 9/10 4622 days 39%
ieva m 8/10 4653 days 38%
Sonia 10/10 4653 days 39%
Zsolt 10/10 4653 days 39%
Victoria Wander 10/10 4653 days 39%
TtotheT13 9/10 4684 days 39%
Kim O'Neill 10/10 4714 days 39%
Maia Kazaks 8/10 4714 days 38%
Colette Keely 10/10 4745 days 39%
Jen Hards 10/10 4775 days 39%
Thomas Jones 10/10 4806 days 39%
Raj Singh 10/10 4806 days 39%
Sohie 9/10 4964 days 39%
Robin Andersson 9/10 4987 days 39%
Megan Gallagher 10/10 5018 days 39%
Andy Brown 10/10 5018 days 39%
Vinnie K 10/10 5079 days 39%
Heather_Oz 9/10 5140 days 39%
luciasolda 10/10 5202 days 39%
jennyj 10/10 5232 days 39%
dwehrtmann 9/10 5263 days 39%
Evaislief 10/10 5293 days 39%
Malena 10/10 5324 days 39%
navilink 10/10 5324 days 39%
meganb04 10/10 5324 days 39%
MaryG 10/10 5324 days 39%
JoPycroft 10/10 5324 days 39%
lovebyname 9/10 5324 days 39%
Sonia Sennane 7/10 5325 days 36%
Tamara McVey 7/10 5336 days 36%
Rachel 7/10 5338 days 36%
Danielle & Jobbe 8/10 5338 days 38%
Andy Bridgman 8/10 5338 days 38%
Fiona Finke 6/10 5344 days 33%
Miron & Hendrik 8/10 5348 days 38%
marielou 10/10 5353 days 39%
iainmcgin 10/10 5353 days 39%
redkeels 10/10 5353 days 39%
lulu 6/10 5384 days 33%
Boogie 5/10 5415 days 29%
isha 9/10 5415 days 39%
pepper 9/10 5445 days 39%
Kez 10/10 5476 days 39%
Brilly01 8/10 5476 days 38%
yens123 9/10 5476 days 39%
louiset 9/10 5476 days 39%
siek09 9/10 5506 days 39%
rosey 10/10 5537 days 39%
Cadz 10/10 5537 days 39%
natalietrueman84 10/10 5568 days 39%
Josie 10/10 5568 days 39%
Scott_and_Stephanie 9/10 5659 days 39%
Samantha 10/10 5659 days 39%
Tracey Airiscough 9/10 5681 days 39%
Vanessa Hanzen 4/10 5682 days 25%
Lauren McKeone 7/10 5688 days 36%
Faye Cox 7/10 5688 days 36%
pudddddin 9/10 5690 days 39%
alicevarren 9/10 5690 days 39%
irisheyes 7/10 5690 days 36%
Steff 7/10 5710 days 36%
Forestal Youri 7/10 5710 days 36%
Amanda Craig 8/10 5712 days 38%
Olle Beide 8/10 5718 days 38%
JonathanMills 8/10 5718 days 38%
lisa 9/10 5749 days 39%
phydough 6/10 5780 days 33%
zippy 10/10 5871 days 39%
TerriH 10/10 5902 days 39%
ciara 10/10 5933 days 39%
mel1407 10/10 5933 days 39%
Claram 9/10 5963 days 39%
joycevanb 7/10 5994 days 36%
JohnG 10/10 5994 days 39%
nicolejr413 9/10 6024 days 39%
Antoine Migault 8/10 6045 days 38%
Christine T 7/10 6049 days 36%
Kay Beaumont 8/10 6057 days 38%
Johan 7/10 6057 days 36%
S Millet 9/10 6061 days 39%
Jens van Evp 9/10 6079 days 39%
Max Van der Zalm 9/10 6079 days 39%
Emily Walters 7/10 6081 days 36%
Brett Oz 9/10 6114 days 39%
greenbex 9/10 6114 days 39%
simonbo 3/10 6129 days 20%
katesc 9/10 6134 days 39%
martint 6/10 6138 days 33%
richelle 7/10 6138 days 36%
rosalindm 8/10 6139 days 38%
katepat 8/10 6145 days 38%
Beau 5/10 6145 days 29%
Debbie Rathbone 10/10 6152 days 39%
Ricarda 3/10 6155 days 20%
Malinka Nuefeld 4/10 6155 days 25%
Martin 9/10 6155 days 39%
Thomas Willi 8/10 6155 days 38%
Jess Pasos 9/10 6164 days 39%
stettim 10/10 6206 days 39%
Philipp 9/10 6206 days 39%
Holly Mrowiec 10/10 6236 days 39%
Sophie Keate 10/10 6273 days 39%
Sam Lightfoot 10/10 6273 days 39%
Jenny Lee 7/10 6295 days 36%
Cat Payne 9/10 6302 days 39%
Catherine Smiles 10/10 6303 days 39%
Nikki Turner 9/10 6310 days 39%
TaraD 10/10 6387 days 39%
BiancaA 9/10 6387 days 39%
hibbler 10/10 6389 days 39%
ferdinande 7/10 6391 days 36%
mariea 8/10 6401 days 38%
JennekeK 6/10 6401 days 33%
Ross 5/10 6403 days 29%
MarielR 7/10 6407 days 36%
NikW 8/10 6407 days 38%
Anna Skeer 9/10 6430 days 39%
EmmaB1 8/10 6435 days 38%
BethanD 9/10 6436 days 39%
renanf 8/10 6440 days 38%
Laura Muser 9/10 6448 days 39%
Alan Gallagher 7/10 6448 days 36%
Ellen Perrin 9/10 6448 days 39%
Julia 7/10 6451 days 36%
Philipp 10/10 6454 days 39%
Marieke 3/10 6455 days 20%
Katie 10/10 6458 days 39%
Ann-Kathren 7/10 6461 days 36%
Sonja 8/10 6494 days 38%
Claudia Schmidt 9/10 6506 days 39%
sylvia 8/10 6511 days 38%
Amy Newton 10/10 6514 days 39%
debsnz 10/10 6527 days 39%
Nicole 3/10 6536 days 20%
Spike 7/10 6596 days 36%
Sam Prior 8/10 6605 days 38%
Marco 7/10 6629 days 36%
Meike Biel 8/10 6739 days 38%
Helen 8/10 6739 days 38%
Mark 7/10 6759 days 36%
Julie 5/10 6769 days 29%
Marlo 7/10 6776 days 36%
Simon Mills 8/10 6786 days 38%
Sayaka 4/10 6801 days 25%
Camille 10/10 6802 days 39%
Anders 9/10 6802 days 39%
Laura 8/10 6825 days 38%
Ian 7/10 6829 days 36%
Carole Roccia 6/10 6830 days 33%
Thierry Berdah 8/10 6832 days 38%
Helena 8/10 6832 days 38%
Peter Katafey 6/10 6832 days 33%
Lindsey Woosnam 5/10 6832 days 29%
Katherine 7/10 6835 days 36%
Fred 6/10 6836 days 33%
Rob 5/10 6836 days 29%
Gav 10/10 6836 days 39%
Tom Anson 8/10 6837 days 38%
Paul Cowie 10/10 6864 days 39%
Jim 8/10 6873 days 38%
Willemien 7/10 6881 days 36%
Helen 8/10 7107 days 38%
David 5/10 7110 days 29%
Stefan 7/10 7110 days 36%
Gwen 8/10 7113 days 38%
Hanneke 8/10 7117 days 38%
Matt 7/10 7117 days 36%
Alex 8/10 7117 days 38%
Johnny 8/10 7117 days 38%
Aaron 9/10 7117 days 39%
Hilary 10/10 7126 days 39%
Nina 8/10 7161 days 38%
Italy 9/10 7161 days 39%
Helle 7/10 7161 days 36%
KikiNelissen 7/10 7167 days 36%

Adjustments

Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.

Sample Size Adjustment

No Adjustment

A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Stray experience has plenty of reviews and does not meet the criteria for any adjustment.

Recent Reviews Adjustment

-3.21% Adjustment

There may be an adjustment if this experience hasn't received any reviews within the last 69 days. However the Stray experience does not meet the criteria for any adjustment.

In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.

The Stray experience has been adjusted for 200 days. Adjustments are according to the following table.

Days Adjustment
… …
197 -3.16%
198 -3.17%
199 -3.19%
200 -3.21%
201 -3.22%
202 -3.24%
203 -3.26%
… …

Balancing Adjustment

2.80% Adjustment

Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.

You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.

We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.

Final Ranking Score

84%

The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.