Ranking Score Explained

Kia ora, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.

The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!

We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?

Below you'll find details around some of the important factors that went into calculating the ranking score for New Zealand Frontiers.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.

Cymen Crick's avatar

Cymen Crick

Rankers Owner

New Zealand Frontiers

Valid Reviews

229 Valid Reviews

The New Zealand Frontiers experience has a total of 252 reviews. There are 229 valid reviews that are included when calculating the ranking score and 23 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.

Below is the distribution of ratings for the 229 valid reviews:

Rating Count Percentage
10/10 207
90%
9/10 22
10%
8/10 0
0%
7/10 0
0%
6/10 0
0%
5/10 0
0%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 0
0%

99.04% Average

The raw data average (mean) for all the New Zealand Frontiers valid reviews is 99.04% and is based on 229 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.

Face-to-Face Reviews

4 Face-to-Face Reviews

The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.

More about face-to-face reviews

Within the 229 valid reviews, the experience has 4 face-to-face reviews collected during interviews by our team.

Below is the distribution of ratings for the 4 face-to-face reviews:

Rating Count Percentage
10/10 2
50%
9/10 2
50%
8/10 0
0%
7/10 0
0%
6/10 0
0%
5/10 0
0%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 0
0%

95.00% Average

The raw data average (mean) for all the New Zealand Frontiers face-to-face reviews is 95.00% and is based on 4 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.

Weighted Average

99.64%

Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.

Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.

Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.

Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.

Reviewer Rating Age Relative Weight
Ruth Stewart 10/10 110 days 100%
Sandra Pearcey 10/10 110 days 100%
Mark Easom 10/10 385 days 92%
Joshua Morris 10/10 506 days 86%
O Evans 10/10 2120 days 4%
Jenny Barkley 10/10 2150 days 4%
Colin Ferrington 10/10 2242 days 4%
ARTHUR ROBERTS UK 10/10 2242 days 4%
Bryan Y. 10/10 2242 days 4%
Marie-Dominique King 10/10 2271 days 4%
Georgia 10/10 2302 days 4%
Will Bernard and Ciara O'Donnell 10/10 2302 days 4%
Norbert 10/10 2363 days 4%
Robert van de Wetering 10/10 2363 days 4%
Piotr and Magda 10/10 2363 days 4%
Clive Browning 10/10 2424 days 4%
Darren Looker 10/10 2547 days 4%
Cliff LaPlant 10/10 2577 days 4%
Cathy and Kevin - UK 10/10 2636 days 3%
Simon and Julie 9/10 2667 days 3%
Elizabeth Kenn 10/10 2667 days 3%
Juliet Woodman 10/10 2667 days 3%
Rob and Leslie, Oregon USA 10/10 2728 days 3%
Dina & Craig from Toronto 10/10 2728 days 3%
Sue & Andy Millard 10/10 2728 days 3%
Verena and Eduard 10/10 2851 days 3%
Jamie Roberts 10/10 2851 days 3%
julie frost 10/10 2942 days 3%
Armando 10/10 2942 days 3%
Brian Parsons 10/10 2973 days 3%
Bruce W 10/10 2973 days 3%
Alexander 10/10 3001 days 3%
Helen Flanagan 10/10 3001 days 3%
Martyn Chambers 10/10 3032 days 3%
David Jenen 10/10 3032 days 3%
Don Wilkes 10/10 3032 days 3%
Andrew Jose 10/10 3063 days 3%
Jay Lawton 10/10 3063 days 3%
John McCready 10/10 3216 days 2%
John Graham 9/10 3338 days 2%
julie frost 10/10 3366 days 2%
Timo Herzel 10/10 3489 days 2%
Christopher Käufer 10/10 3672 days 1%
Nefyn Provis-Evans 10/10 3703 days 1%
Bill Kan 10/10 3703 days 1%
Sandy 10/10 3703 days 1%
Robin Hewson 10/10 3703 days 1%
Karen and Paul 10/10 3703 days 1%
Kim 9/10 3713 days 1%
Jack Bryniarski 10/10 3732 days 1%
Randy and Kim 10/10 3732 days 1%
sgtbean 10/10 3763 days 1%
Mark Freitas 10/10 3763 days 1%
andrea campo 10/10 3763 days 1%
Hernan Chaves 10/10 3763 days 1%
Tiggy Booth-Jones 10/10 3763 days 1%
Farid Baharuddin 10/10 3794 days 1%
Elise Lau 10/10 3794 days 1%
Gayle Campbell 10/10 3824 days 1%
Tim Blong 10/10 3885 days 1%
Will Waine 10/10 3916 days 1%
Jason C 10/10 3916 days 1%
Alan Largue 10/10 4008 days 1%
Susie Ides 10/10 4008 days 1%
Michael Wagner 10/10 4038 days 1%
Bob Large 10/10 4038 days 1%
david watson 10/10 4038 days 1%
john McManus 10/10 4038 days 1%
Jennie Lamb 10/10 4097 days 1%
Robyn Lancaster 10/10 4128 days 0%
Matt Sparkes 10/10 4128 days 0%
Chris Hindley 10/10 4128 days 0%
andrew Pullan 10/10 4128 days 0%
Bev abrahall 10/10 4128 days 0%
Wils 10/10 4128 days 0%
Linda Fargher 10/10 4128 days 0%
Fabio Lentini 10/10 4159 days 0%
Lauren M 10/10 4159 days 0%
Judy Lambert 10/10 4189 days 0%
Jan Compton 10/10 4189 days 0%
Phil & Lin Wilde 10/10 4220 days 0%
Lester Adams 10/10 4220 days 0%
Ruth Hyslop 10/10 4250 days 0%
Andrew Main 10/10 4281 days 0%
Marcos AG 10/10 4281 days 0%
Benjamin Salazar 10/10 4373 days 0%
Mieke_Jacko 10/10 4373 days 0%
Philip Worby 9/10 4434 days 1%
Deb & Craig 9/10 4462 days 1%
Stephen Clark 10/10 4462 days 1%
Carol Seward 10/10 4462 days 1%
Frank Wölfel 10/10 4462 days 1%
Ann Barrett 10/10 4462 days 1%
James Capel 10/10 4462 days 1%
Roger McCabe 10/10 4493 days 1%
Miles Chisholm 10/10 4493 days 1%
andreas wolf 10/10 4524 days 1%
Brian 10/10 4554 days 1%
Jordan M 10/10 4554 days 1%
KATHLEEN CUNEY 10/10 4585 days 1%
Patrick Shapland 10/10 4585 days 1%
Arthur W 10/10 4585 days 1%
Joan Kelley 10/10 4615 days 1%
David Johns 10/10 4615 days 1%
Bronwyn Cikuts 10/10 4615 days 1%
Mel Catlin 10/10 4646 days 1%
Gary Kerr 10/10 4677 days 1%
matt_ellington 10/10 4707 days 1%
Dorien Broothaerts 10/10 4738 days 1%
Anthony Smith 10/10 4768 days 1%
Julian Roots 10/10 4799 days 1%
Elke + Holger 10/10 4799 days 1%
lynandsimon 10/10 4799 days 1%
Helen Grant 10/10 4799 days 1%
Mike McG 10/10 4827 days 1%
Hans Zima 10/10 4827 days 1%
Jill Fischer 10/10 4827 days 1%
william harrison 10/10 4858 days 1%
Al Campbell 10/10 4858 days 1%
heyjude 10/10 4858 days 1%
Nils Andersson 10/10 4858 days 1%
Andrew Crow 9/10 4889 days 1%
barbequeman 10/10 4919 days 1%
Chillingworth 9/10 4919 days 1%
ianscubadiver 10/10 4919 days 1%
stefael 10/10 5011 days 1%
markchiller 9/10 5011 days 1%
liamandkat2012 10/10 5042 days 1%
danielthembawhite 10/10 5072 days 1%
jodel 9/10 5103 days 1%
Tramper49 10/10 5133 days 1%
TheHoon 9/10 5133 days 1%
Roy Barton 9/10 5161 days 1%
royb 10/10 5164 days 1%
tmdilly 10/10 5164 days 1%
mkkbven 10/10 5164 days 1%
JML 10/10 5164 days 1%
bedards 10/10 5193 days 1%
Chattykathy 10/10 5193 days 1%
Dazler 9/10 5193 days 1%
elaineandbob 10/10 5193 days 1%
Edeeee 10/10 5193 days 1%
darylw 9/10 5224 days 1%
Robeliza 9/10 5224 days 1%
kiwihaus 10/10 5224 days 1%
jenny 9/10 5224 days 1%
fms95032 10/10 5255 days 1%
theoverlander 10/10 5316 days 1%
sharons0 10/10 5316 days 1%
Sally_Watson 10/10 5316 days 1%
Tonyb436 10/10 5316 days 1%
Wenny Yap 10/10 5346 days 1%
garethd1980 10/10 5346 days 1%
jodienblue 10/10 5377 days 1%
Discen 10/10 5438 days 1%
Cookie 9/10 5469 days 1%
Marylyn 10/10 5469 days 1%
mcatlin 10/10 5469 days 1%
GWHarris 10/10 5499 days 1%
davidfrances 10/10 5530 days 1%
TraceyE 10/10 5530 days 1%
Nancycox 10/10 5530 days 1%
Kensa 10/10 5530 days 1%
roasty 10/10 5558 days 1%
WGregory 10/10 5558 days 1%
HighlandLassie 10/10 5558 days 1%
trar 10/10 5589 days 1%
AlexM 10/10 5620 days 1%
alixgibson 9/10 5620 days 1%
Jaap 9/10 5650 days 1%
millar 10/10 5650 days 1%
Hummpj 10/10 5650 days 1%
ARLENE 10/10 5681 days 1%
fittock 10/10 5681 days 1%
stinfamily 10/10 5711 days 1%
jimwood 9/10 5711 days 1%
Jem2378 10/10 5742 days 1%
cornishcouple 10/10 5834 days 1%
lorrainej 10/10 5864 days 1%
PeteandEm 10/10 5864 days 1%
Roodinthehouse 10/10 5864 days 1%
Paul Roberts 10/10 5895 days 1%
Alan Howe 10/10 5915 days 1%
Martina Olley 10/10 5954 days 1%
jorgewoods2000 10/10 5954 days 1%
BevM 10/10 5954 days 1%
cosic1 10/10 5954 days 1%
Stephen O'Connor 10/10 5954 days 1%
Kent ONeill 10/10 5954 days 1%
Elin McCallum 10/10 5954 days 1%
fionaanddaveare 10/10 5985 days 1%
Carlos Grana 10/10 5985 days 1%
Ian Shaw 10/10 5985 days 1%
Jerry 10/10 6015 days 1%
Lisa Brooks 10/10 6015 days 1%
Philip Worby 10/10 6015 days 1%
pyxxel 10/10 6015 days 1%
JimTheCanuck 10/10 6046 days 1%
JANOT Gerard 10/10 6046 days 1%
TonyS 10/10 6046 days 1%
cal knight 10/10 6107 days 1%
John Robinson 10/10 6107 days 1%
helmet_p 10/10 6107 days 1%
sue dobbs 10/10 6107 days 1%
Ashley McGee 10/10 6199 days 1%
GusCrotty 10/10 6199 days 1%
Robin 10/10 6229 days 1%
Andrew 10/10 6229 days 1%
skent 9/10 6229 days 1%
David Clarke 10/10 6229 days 1%
Ed 10/10 6229 days 1%
ian_s 10/10 6234 days 1%
Graham 9/10 6250 days 1%
Tony Pearson 10/10 6252 days 1%
Adrian 10/10 6260 days 1%
yvonne_and_leon 10/10 6260 days 1%
Brian Etheridge 10/10 6261 days 1%
Jan Emrick 10/10 6276 days 1%
Roberto Mazumdar 9/10 6277 days 1%
Alan Morris 10/10 6278 days 1%
Dave739 10/10 6327 days 1%
Carole Leonard 10/10 6350 days 1%
bugs 10/10 6350 days 1%
Peter_C 10/10 6367 days 1%
Jeff Kotz 10/10 6370 days 1%
Dave Carlyle 10/10 6371 days 1%
George (Harry) Beardow 10/10 6381 days 1%
Peter Peterson 10/10 6451 days 1%
Jen 10/10 6999 days 1%

Adjustments

Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.

Sample Size Adjustment

No Adjustment

A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The New Zealand Frontiers experience has plenty of reviews and does not meet the criteria for any adjustment.

Recent Reviews Adjustment

-3.44% Adjustment

Recent reviews reflect the experience as it currently operates. This means it's important to get fresh reviews. Some experiences discovered they could get a few good reviews and then, resting on their laurels, discourage any further reviews. This adjustment stimulates experiences to be positively involved in the review generating process and discourages them from manipulating the ranking system in this manner.

What constitutes a recent review is based on the how old it is, what type of experience it is applied to and and what time of year it currently is. Due to the seasonal nature of many businesses, what is considered recent is dynamically adjusted throughout the year.

There may be an adjustment if this experience hasn't received enough reviews within the last 70 days. The New Zealand Frontiers experience has 1 recent ranking. Adjustments are according to the following table:

Recent Reviews Adjustment
0 -3.00%
1 -2.63%
2 -1.50%
3 -0.38%
4 -0.00%

In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.

The New Zealand Frontiers experience has been adjusted for 49 days. Adjustments are according to the following table.

Days Adjustment
46 -0.77%
47 -0.78%
48 -0.80%
49 -0.82%
50 -0.83%
51 -0.85%
52 -0.87%

Balancing Adjustment

0.32% Adjustment

Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.

You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.

We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.

Onboarding Rating

This rating is about customer service and camper availability. It measures aspects of the customer journey that are often missing from online ratings. It includes performances based on: pre-booking communication, product availability and responsiveness to customer enquiries.

All metrics come from actual customer interactions.

Details are calculated daily from statistics over several years and merged with the score derived from customer reviews - to then form the final ranking score.

Final Ranking Score

86%

The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.