Ranking Score Explained

Hey, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.

The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!

We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?

Below you'll find details around some of the important factors that went into calculating the ranking score for New Zealand Frontiers.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.

Cymen Crick's avatar

Cymen Crick

Rankers Owner

New Zealand Frontiers

Valid Reviews

229 Valid Reviews

The New Zealand Frontiers experience has a total of 252 reviews. There are 229 valid reviews that are included when calculating the ranking score and 23 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.

Below is the distribution of ratings for the 229 valid reviews:

Rating Count Percentage
10/10 207
90%
9/10 22
10%
8/10 0
0%
7/10 0
0%
6/10 0
0%
5/10 0
0%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 0
0%

99.04% Average

The raw data average (mean) for all the New Zealand Frontiers valid reviews is 99.04% and is based on 229 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.

Face-to-Face Reviews

4 Face-to-Face Reviews

The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.

More about face-to-face reviews

Within the 229 valid reviews, the experience has 4 face-to-face reviews collected during interviews by our team.

Below is the distribution of ratings for the 4 face-to-face reviews:

Rating Count Percentage
10/10 2
50%
9/10 2
50%
8/10 0
0%
7/10 0
0%
6/10 0
0%
5/10 0
0%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 0
0%

95.00% Average

The raw data average (mean) for all the New Zealand Frontiers face-to-face reviews is 95.00% and is based on 4 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.

Weighted Average

99.64%

Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.

Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.

Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.

Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.

Reviewer Rating Age Relative Weight
Ruth Stewart 10/10 90 days 100%
Sandra Pearcey 10/10 90 days 100%
Mark Easom 10/10 365 days 93%
Joshua Morris 10/10 486 days 87%
O Evans 10/10 2100 days 4%
Jenny Barkley 10/10 2130 days 4%
Colin Ferrington 10/10 2222 days 4%
ARTHUR ROBERTS UK 10/10 2222 days 4%
Bryan Y. 10/10 2222 days 4%
Marie-Dominique King 10/10 2251 days 4%
Georgia 10/10 2282 days 4%
Will Bernard and Ciara O'Donnell 10/10 2282 days 4%
Norbert 10/10 2343 days 4%
Robert van de Wetering 10/10 2343 days 4%
Piotr and Magda 10/10 2343 days 4%
Clive Browning 10/10 2404 days 4%
Darren Looker 10/10 2527 days 4%
Cliff LaPlant 10/10 2557 days 4%
Cathy and Kevin - UK 10/10 2616 days 3%
Simon and Julie 9/10 2647 days 3%
Elizabeth Kenn 10/10 2647 days 3%
Juliet Woodman 10/10 2647 days 3%
Rob and Leslie, Oregon USA 10/10 2708 days 3%
Dina & Craig from Toronto 10/10 2708 days 3%
Sue & Andy Millard 10/10 2708 days 3%
Verena and Eduard 10/10 2831 days 3%
Jamie Roberts 10/10 2831 days 3%
julie frost 10/10 2922 days 3%
Armando 10/10 2922 days 3%
Brian Parsons 10/10 2953 days 3%
Bruce W 10/10 2953 days 3%
Alexander 10/10 2981 days 3%
Helen Flanagan 10/10 2981 days 3%
Martyn Chambers 10/10 3012 days 3%
David Jenen 10/10 3012 days 3%
Don Wilkes 10/10 3012 days 3%
Andrew Jose 10/10 3043 days 3%
Jay Lawton 10/10 3043 days 3%
John McCready 10/10 3196 days 2%
John Graham 9/10 3318 days 2%
julie frost 10/10 3346 days 2%
Timo Herzel 10/10 3469 days 2%
Christopher Käufer 10/10 3652 days 1%
Nefyn Provis-Evans 10/10 3683 days 1%
Bill Kan 10/10 3683 days 1%
Sandy 10/10 3683 days 1%
Robin Hewson 10/10 3683 days 1%
Karen and Paul 10/10 3683 days 1%
Kim 9/10 3693 days 1%
Jack Bryniarski 10/10 3712 days 1%
Randy and Kim 10/10 3712 days 1%
sgtbean 10/10 3743 days 1%
Mark Freitas 10/10 3743 days 1%
andrea campo 10/10 3743 days 1%
Hernan Chaves 10/10 3743 days 1%
Tiggy Booth-Jones 10/10 3743 days 1%
Farid Baharuddin 10/10 3774 days 1%
Elise Lau 10/10 3774 days 1%
Gayle Campbell 10/10 3804 days 1%
Tim Blong 10/10 3865 days 1%
Will Waine 10/10 3896 days 1%
Jason C 10/10 3896 days 1%
Alan Largue 10/10 3988 days 1%
Susie Ides 10/10 3988 days 1%
Michael Wagner 10/10 4018 days 1%
Bob Large 10/10 4018 days 1%
david watson 10/10 4018 days 1%
john McManus 10/10 4018 days 1%
Jennie Lamb 10/10 4077 days 1%
Robyn Lancaster 10/10 4108 days 0%
Matt Sparkes 10/10 4108 days 0%
Chris Hindley 10/10 4108 days 0%
andrew Pullan 10/10 4108 days 0%
Bev abrahall 10/10 4108 days 0%
Wils 10/10 4108 days 0%
Linda Fargher 10/10 4108 days 0%
Fabio Lentini 10/10 4139 days 0%
Lauren M 10/10 4139 days 0%
Judy Lambert 10/10 4169 days 0%
Jan Compton 10/10 4169 days 0%
Phil & Lin Wilde 10/10 4200 days 0%
Lester Adams 10/10 4200 days 0%
Ruth Hyslop 10/10 4230 days 0%
Andrew Main 10/10 4261 days 0%
Marcos AG 10/10 4261 days 0%
Benjamin Salazar 10/10 4353 days 0%
Mieke_Jacko 10/10 4353 days 0%
Philip Worby 9/10 4414 days 1%
Deb & Craig 9/10 4442 days 1%
Stephen Clark 10/10 4442 days 1%
Carol Seward 10/10 4442 days 1%
Frank Wölfel 10/10 4442 days 1%
Ann Barrett 10/10 4442 days 1%
James Capel 10/10 4442 days 1%
Roger McCabe 10/10 4473 days 1%
Miles Chisholm 10/10 4473 days 1%
andreas wolf 10/10 4504 days 1%
Brian 10/10 4534 days 1%
Jordan M 10/10 4534 days 1%
KATHLEEN CUNEY 10/10 4565 days 1%
Patrick Shapland 10/10 4565 days 1%
Arthur W 10/10 4565 days 1%
Joan Kelley 10/10 4595 days 1%
David Johns 10/10 4595 days 1%
Bronwyn Cikuts 10/10 4595 days 1%
Mel Catlin 10/10 4626 days 1%
Gary Kerr 10/10 4657 days 1%
matt_ellington 10/10 4687 days 1%
Dorien Broothaerts 10/10 4718 days 1%
Anthony Smith 10/10 4748 days 1%
Julian Roots 10/10 4779 days 1%
Elke + Holger 10/10 4779 days 1%
lynandsimon 10/10 4779 days 1%
Helen Grant 10/10 4779 days 1%
Mike McG 10/10 4807 days 1%
Hans Zima 10/10 4807 days 1%
Jill Fischer 10/10 4807 days 1%
william harrison 10/10 4838 days 1%
Al Campbell 10/10 4838 days 1%
heyjude 10/10 4838 days 1%
Nils Andersson 10/10 4838 days 1%
Andrew Crow 9/10 4869 days 1%
barbequeman 10/10 4899 days 1%
Chillingworth 9/10 4899 days 1%
ianscubadiver 10/10 4899 days 1%
stefael 10/10 4991 days 1%
markchiller 9/10 4991 days 1%
liamandkat2012 10/10 5022 days 1%
danielthembawhite 10/10 5052 days 1%
jodel 9/10 5083 days 1%
Tramper49 10/10 5113 days 1%
TheHoon 9/10 5113 days 1%
Roy Barton 9/10 5141 days 1%
royb 10/10 5144 days 1%
tmdilly 10/10 5144 days 1%
mkkbven 10/10 5144 days 1%
JML 10/10 5144 days 1%
bedards 10/10 5173 days 1%
Chattykathy 10/10 5173 days 1%
Dazler 9/10 5173 days 1%
elaineandbob 10/10 5173 days 1%
Edeeee 10/10 5173 days 1%
darylw 9/10 5204 days 1%
Robeliza 9/10 5204 days 1%
kiwihaus 10/10 5204 days 1%
jenny 9/10 5204 days 1%
fms95032 10/10 5235 days 1%
theoverlander 10/10 5296 days 1%
sharons0 10/10 5296 days 1%
Sally_Watson 10/10 5296 days 1%
Tonyb436 10/10 5296 days 1%
Wenny Yap 10/10 5326 days 1%
garethd1980 10/10 5326 days 1%
jodienblue 10/10 5357 days 1%
Discen 10/10 5418 days 1%
Cookie 9/10 5449 days 1%
Marylyn 10/10 5449 days 1%
mcatlin 10/10 5449 days 1%
GWHarris 10/10 5479 days 1%
davidfrances 10/10 5510 days 1%
TraceyE 10/10 5510 days 1%
Nancycox 10/10 5510 days 1%
Kensa 10/10 5510 days 1%
roasty 10/10 5538 days 1%
WGregory 10/10 5538 days 1%
HighlandLassie 10/10 5538 days 1%
trar 10/10 5569 days 1%
AlexM 10/10 5600 days 1%
alixgibson 9/10 5600 days 1%
Jaap 9/10 5630 days 1%
millar 10/10 5630 days 1%
Hummpj 10/10 5630 days 1%
ARLENE 10/10 5661 days 1%
fittock 10/10 5661 days 1%
stinfamily 10/10 5691 days 1%
jimwood 9/10 5691 days 1%
Jem2378 10/10 5722 days 1%
cornishcouple 10/10 5814 days 1%
lorrainej 10/10 5844 days 1%
PeteandEm 10/10 5844 days 1%
Roodinthehouse 10/10 5844 days 1%
Paul Roberts 10/10 5875 days 1%
Alan Howe 10/10 5895 days 1%
Martina Olley 10/10 5934 days 1%
jorgewoods2000 10/10 5934 days 1%
BevM 10/10 5934 days 1%
cosic1 10/10 5934 days 1%
Stephen O'Connor 10/10 5934 days 1%
Kent ONeill 10/10 5934 days 1%
Elin McCallum 10/10 5934 days 1%
fionaanddaveare 10/10 5965 days 1%
Carlos Grana 10/10 5965 days 1%
Ian Shaw 10/10 5965 days 1%
Jerry 10/10 5995 days 1%
Lisa Brooks 10/10 5995 days 1%
Philip Worby 10/10 5995 days 1%
pyxxel 10/10 5995 days 1%
JimTheCanuck 10/10 6026 days 1%
JANOT Gerard 10/10 6026 days 1%
TonyS 10/10 6026 days 1%
cal knight 10/10 6087 days 1%
John Robinson 10/10 6087 days 1%
helmet_p 10/10 6087 days 1%
sue dobbs 10/10 6087 days 1%
Ashley McGee 10/10 6179 days 1%
GusCrotty 10/10 6179 days 1%
Robin 10/10 6209 days 1%
Andrew 10/10 6209 days 1%
skent 9/10 6209 days 1%
David Clarke 10/10 6209 days 1%
Ed 10/10 6209 days 1%
ian_s 10/10 6214 days 1%
Graham 9/10 6230 days 1%
Tony Pearson 10/10 6232 days 1%
Adrian 10/10 6240 days 1%
yvonne_and_leon 10/10 6240 days 1%
Brian Etheridge 10/10 6241 days 1%
Jan Emrick 10/10 6256 days 1%
Roberto Mazumdar 9/10 6257 days 1%
Alan Morris 10/10 6258 days 1%
Dave739 10/10 6307 days 1%
Carole Leonard 10/10 6330 days 1%
bugs 10/10 6330 days 1%
Peter_C 10/10 6347 days 1%
Jeff Kotz 10/10 6350 days 1%
Dave Carlyle 10/10 6351 days 1%
George (Harry) Beardow 10/10 6361 days 1%
Peter Peterson 10/10 6431 days 1%
Jen 10/10 6979 days 1%

Adjustments

Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.

Sample Size Adjustment

No Adjustment

A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The New Zealand Frontiers experience has plenty of reviews and does not meet the criteria for any adjustment.

Recent Reviews Adjustment

-3.17% Adjustment

Recent reviews reflect the experience as it currently operates. This means it's important to get fresh reviews. Some experiences discovered they could get a few good reviews and then, resting on their laurels, discourage any further reviews. This adjustment stimulates experiences to be positively involved in the review generating process and discourages them from manipulating the ranking system in this manner.

What constitutes a recent review is based on the how old it is, what type of experience it is applied to and and what time of year it currently is. Due to the seasonal nature of many businesses, what is considered recent is dynamically adjusted throughout the year.

There may be an adjustment if this experience hasn't received enough reviews within the last 60 days. The New Zealand Frontiers experience has 1 recent ranking. Adjustments are according to the following table:

Recent Reviews Adjustment
0 -3.00%
1 -2.63%
2 -1.50%
3 -0.38%
4 -0.00%

In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.

The New Zealand Frontiers experience has been adjusted for 29 days. Adjustments are according to the following table.

Days Adjustment
26 -0.49%
27 -0.50%
28 -0.52%
29 -0.54%
30 -0.56%
31 -0.58%
32 -0.60%

Balancing Adjustment

0.30% Adjustment

Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.

You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.

We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.

Onboarding Rating

This rating is about customer service and camper availability. It measures aspects of the customer journey that are often missing from online ratings. It includes performances based on: pre-booking communication, product availability and responsiveness to customer enquiries.

All metrics come from actual customer interactions.

Details are calculated daily from statistics over several years and merged with the score derived from customer reviews - to then form the final ranking score.

Final Ranking Score

86%

The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.