Ranking Score Explained

G'day, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.

The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!

We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?

Below you'll find details around some of the important factors that went into calculating the ranking score for New Zealand Frontiers.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.

Cymen Crick's avatar

Cymen Crick

Rankers Owner

New Zealand Frontiers

Valid Reviews

228 Valid Reviews

The New Zealand Frontiers experience has a total of 251 reviews. There are 228 valid reviews that are included when calculating the ranking score and 23 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.

Below is the distribution of ratings for the 228 valid reviews:

Rating Count Percentage
10/10 206
90%
9/10 22
10%
8/10 0
0%
7/10 0
0%
6/10 0
0%
5/10 0
0%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 0
0%

99.04% Average

The raw data average (mean) for all the New Zealand Frontiers valid reviews is 99.04% and is based on 228 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.

Face-to-Face Reviews

4 Face-to-Face Reviews

The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.

More about face-to-face reviews

Within the 228 valid reviews, the experience has 4 face-to-face reviews collected during interviews by our team.

Below is the distribution of ratings for the 4 face-to-face reviews:

Rating Count Percentage
10/10 2
50%
9/10 2
50%
8/10 0
0%
7/10 0
0%
6/10 0
0%
5/10 0
0%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 0
0%

95.00% Average

The raw data average (mean) for all the New Zealand Frontiers face-to-face reviews is 95.00% and is based on 4 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.

Weighted Average

99.60%

Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.

Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.

Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.

Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.

Reviewer Rating Age Relative Weight
Ruth Stewart 10/10 50 days 100%
Mark Easom 10/10 325 days 94%
Joshua Morris 10/10 446 days 89%
O Evans 10/10 2060 days 5%
Jenny Barkley 10/10 2090 days 4%
Colin Ferrington 10/10 2182 days 4%
ARTHUR ROBERTS UK 10/10 2182 days 4%
Bryan Y. 10/10 2182 days 4%
Marie-Dominique King 10/10 2211 days 4%
Georgia 10/10 2242 days 4%
Will Bernard and Ciara O'Donnell 10/10 2242 days 4%
Norbert 10/10 2302 days 4%
Robert van de Wetering 10/10 2303 days 4%
Piotr and Magda 10/10 2303 days 4%
Clive Browning 10/10 2364 days 4%
Darren Looker 10/10 2487 days 4%
Cliff LaPlant 10/10 2517 days 4%
Cathy and Kevin - UK 10/10 2576 days 4%
Simon and Julie 9/10 2607 days 3%
Elizabeth Kenn 10/10 2607 days 3%
Juliet Woodman 10/10 2607 days 3%
Rob and Leslie, Oregon USA 10/10 2668 days 3%
Dina & Craig from Toronto 10/10 2668 days 3%
Sue & Andy Millard 10/10 2668 days 3%
Verena and Eduard 10/10 2791 days 3%
Jamie Roberts 10/10 2791 days 3%
julie frost 10/10 2882 days 3%
Armando 10/10 2882 days 3%
Brian Parsons 10/10 2913 days 3%
Bruce W 10/10 2913 days 3%
Alexander 10/10 2941 days 3%
Helen Flanagan 10/10 2941 days 3%
Martyn Chambers 10/10 2971 days 3%
David Jenen 10/10 2971 days 3%
Don Wilkes 10/10 2971 days 3%
Andrew Jose 10/10 3002 days 3%
Jay Lawton 10/10 3002 days 3%
John McCready 10/10 3155 days 2%
John Graham 9/10 3277 days 2%
julie frost 10/10 3305 days 2%
Timo Herzel 10/10 3428 days 2%
Christopher Käufer 10/10 3611 days 1%
Nefyn Provis-Evans 10/10 3642 days 1%
Bill Kan 10/10 3642 days 1%
Sandy 10/10 3642 days 1%
Robin Hewson 10/10 3642 days 1%
Karen and Paul 10/10 3643 days 1%
Kim 9/10 3653 days 1%
Jack Bryniarski 10/10 3671 days 1%
Randy and Kim 10/10 3671 days 1%
sgtbean 10/10 3702 days 1%
Mark Freitas 10/10 3702 days 1%
andrea campo 10/10 3702 days 1%
Hernan Chaves 10/10 3702 days 1%
Tiggy Booth-Jones 10/10 3703 days 1%
Farid Baharuddin 10/10 3733 days 1%
Elise Lau 10/10 3734 days 1%
Gayle Campbell 10/10 3763 days 1%
Tim Blong 10/10 3825 days 1%
Will Waine 10/10 3855 days 1%
Jason C 10/10 3855 days 1%
Alan Largue 10/10 3947 days 1%
Susie Ides 10/10 3948 days 1%
Michael Wagner 10/10 3977 days 1%
Bob Large 10/10 3977 days 1%
david watson 10/10 3977 days 1%
john McManus 10/10 3977 days 1%
Jennie Lamb 10/10 4036 days 1%
Robyn Lancaster 10/10 4067 days 1%
Matt Sparkes 10/10 4067 days 1%
Chris Hindley 10/10 4067 days 1%
andrew Pullan 10/10 4067 days 1%
Bev abrahall 10/10 4067 days 1%
Wils 10/10 4067 days 1%
Linda Fargher 10/10 4067 days 1%
Fabio Lentini 10/10 4098 days 1%
Lauren M 10/10 4098 days 1%
Judy Lambert 10/10 4128 days 0%
Jan Compton 10/10 4128 days 0%
Phil & Lin Wilde 10/10 4159 days 0%
Lester Adams 10/10 4159 days 0%
Ruth Hyslop 10/10 4189 days 0%
Andrew Main 10/10 4220 days 0%
Marcos AG 10/10 4221 days 0%
Benjamin Salazar 10/10 4313 days 0%
Mieke_Jacko 10/10 4313 days 0%
Philip Worby 9/10 4374 days 0%
Deb & Craig 9/10 4402 days 1%
Stephen Clark 10/10 4402 days 1%
Carol Seward 10/10 4402 days 1%
Frank Wölfel 10/10 4402 days 1%
Ann Barrett 10/10 4402 days 1%
James Capel 10/10 4402 days 1%
Roger McCabe 10/10 4433 days 1%
Miles Chisholm 10/10 4433 days 1%
andreas wolf 10/10 4464 days 1%
Brian 10/10 4494 days 1%
Jordan M 10/10 4494 days 1%
KATHLEEN CUNEY 10/10 4525 days 1%
Patrick Shapland 10/10 4525 days 1%
Arthur W 10/10 4525 days 1%
Joan Kelley 10/10 4555 days 1%
David Johns 10/10 4555 days 1%
Bronwyn Cikuts 10/10 4555 days 1%
Mel Catlin 10/10 4586 days 1%
Gary Kerr 10/10 4617 days 1%
matt_ellington 10/10 4647 days 1%
Dorien Broothaerts 10/10 4678 days 1%
Anthony Smith 10/10 4708 days 1%
Julian Roots 10/10 4739 days 1%
Elke + Holger 10/10 4739 days 1%
lynandsimon 10/10 4739 days 1%
Helen Grant 10/10 4739 days 1%
Mike McG 10/10 4767 days 1%
Hans Zima 10/10 4767 days 1%
Jill Fischer 10/10 4767 days 1%
william harrison 10/10 4798 days 1%
Al Campbell 10/10 4798 days 1%
heyjude 10/10 4798 days 1%
Nils Andersson 10/10 4798 days 1%
Andrew Crow 9/10 4829 days 1%
barbequeman 10/10 4859 days 1%
Chillingworth 9/10 4859 days 1%
ianscubadiver 10/10 4859 days 1%
stefael 10/10 4951 days 1%
markchiller 9/10 4951 days 1%
liamandkat2012 10/10 4982 days 1%
danielthembawhite 10/10 5012 days 1%
jodel 9/10 5043 days 1%
Tramper49 10/10 5073 days 1%
TheHoon 9/10 5073 days 1%
Roy Barton 9/10 5101 days 1%
royb 10/10 5104 days 1%
tmdilly 10/10 5104 days 1%
mkkbven 10/10 5104 days 1%
JML 10/10 5104 days 1%
bedards 10/10 5133 days 1%
Chattykathy 10/10 5133 days 1%
Dazler 9/10 5133 days 1%
elaineandbob 10/10 5133 days 1%
Edeeee 10/10 5133 days 1%
darylw 9/10 5164 days 1%
Robeliza 9/10 5164 days 1%
kiwihaus 10/10 5164 days 1%
jenny 9/10 5164 days 1%
fms95032 10/10 5195 days 1%
theoverlander 10/10 5256 days 1%
sharons0 10/10 5256 days 1%
Sally_Watson 10/10 5256 days 1%
Tonyb436 10/10 5256 days 1%
Wenny Yap 10/10 5286 days 1%
garethd1980 10/10 5286 days 1%
jodienblue 10/10 5317 days 1%
Discen 10/10 5378 days 1%
Cookie 9/10 5409 days 1%
Marylyn 10/10 5409 days 1%
mcatlin 10/10 5409 days 1%
GWHarris 10/10 5439 days 1%
davidfrances 10/10 5470 days 1%
TraceyE 10/10 5470 days 1%
Nancycox 10/10 5470 days 1%
Kensa 10/10 5470 days 1%
roasty 10/10 5498 days 1%
WGregory 10/10 5498 days 1%
HighlandLassie 10/10 5498 days 1%
trar 10/10 5529 days 1%
AlexM 10/10 5560 days 1%
alixgibson 9/10 5560 days 1%
Jaap 9/10 5590 days 1%
millar 10/10 5590 days 1%
Hummpj 10/10 5590 days 1%
ARLENE 10/10 5621 days 1%
fittock 10/10 5621 days 1%
stinfamily 10/10 5651 days 1%
jimwood 9/10 5651 days 1%
Jem2378 10/10 5682 days 1%
cornishcouple 10/10 5774 days 1%
lorrainej 10/10 5804 days 1%
PeteandEm 10/10 5804 days 1%
Roodinthehouse 10/10 5804 days 1%
Paul Roberts 10/10 5835 days 1%
Alan Howe 10/10 5855 days 1%
Martina Olley 10/10 5894 days 1%
jorgewoods2000 10/10 5894 days 1%
BevM 10/10 5894 days 1%
cosic1 10/10 5894 days 1%
Stephen O'Connor 10/10 5894 days 1%
Kent ONeill 10/10 5894 days 1%
Elin McCallum 10/10 5894 days 1%
fionaanddaveare 10/10 5925 days 1%
Carlos Grana 10/10 5925 days 1%
Ian Shaw 10/10 5925 days 1%
Jerry 10/10 5955 days 1%
Lisa Brooks 10/10 5955 days 1%
Philip Worby 10/10 5955 days 1%
pyxxel 10/10 5955 days 1%
JimTheCanuck 10/10 5986 days 1%
JANOT Gerard 10/10 5986 days 1%
TonyS 10/10 5986 days 1%
cal knight 10/10 6047 days 1%
John Robinson 10/10 6047 days 1%
helmet_p 10/10 6047 days 1%
sue dobbs 10/10 6047 days 1%
Ashley McGee 10/10 6139 days 1%
GusCrotty 10/10 6139 days 1%
Robin 10/10 6169 days 1%
Andrew 10/10 6169 days 1%
skent 9/10 6169 days 1%
David Clarke 10/10 6169 days 1%
Ed 10/10 6169 days 1%
ian_s 10/10 6174 days 1%
Graham 9/10 6190 days 1%
Tony Pearson 10/10 6192 days 1%
Adrian 10/10 6200 days 1%
yvonne_and_leon 10/10 6200 days 1%
Brian Etheridge 10/10 6201 days 1%
Jan Emrick 10/10 6216 days 1%
Roberto Mazumdar 9/10 6216 days 1%
Alan Morris 10/10 6217 days 1%
Dave739 10/10 6267 days 1%
Carole Leonard 10/10 6290 days 1%
bugs 10/10 6290 days 1%
Peter_C 10/10 6306 days 1%
Jeff Kotz 10/10 6310 days 1%
Dave Carlyle 10/10 6311 days 1%
George (Harry) Beardow 10/10 6321 days 1%
Peter Peterson 10/10 6391 days 1%
Jen 10/10 6939 days 1%

Adjustments

Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.

Sample Size Adjustment

No Adjustment

A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The New Zealand Frontiers experience has plenty of reviews and does not meet the criteria for any adjustment.

Recent Reviews Adjustment

-3.25% Adjustment

Recent reviews reflect the experience as it currently operates. This means it's important to get fresh reviews. Some experiences discovered they could get a few good reviews and then, resting on their laurels, discourage any further reviews. This adjustment stimulates experiences to be positively involved in the review generating process and discourages them from manipulating the ranking system in this manner.

What constitutes a recent review is based on the how old it is, what type of experience it is applied to and and what time of year it currently is. Due to the seasonal nature of many businesses, what is considered recent is dynamically adjusted throughout the year.

There may be an adjustment if this experience hasn't received enough reviews within the last 53 days. The New Zealand Frontiers experience has 1 recent ranking. Adjustments are according to the following table:

Recent Reviews Adjustment
0 -3.00%
1 -2.63%
2 -1.50%
3 -0.38%
4 -0.00%

In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.

The New Zealand Frontiers experience has been adjusted for 30 days. Adjustments are according to the following table.

Days Adjustment
27 -0.56%
28 -0.58%
29 -0.60%
30 -0.62%
31 -0.64%
32 -0.66%
33 -0.68%

Balancing Adjustment

0.31% Adjustment

Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.

You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.

We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.

Onboarding Rating

This rating is about customer service and camper availability. It measures aspects of the customer journey that are often missing from online ratings. It includes performances based on: pre-booking communication, product availability and responsiveness to customer enquiries.

All metrics come from actual customer interactions.

Details are calculated daily from statistics over several years and merged with the score derived from customer reviews - to then form the final ranking score.

Final Ranking Score

86%

The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.