Ranking Score Explained

Hey, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.

The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!

We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?

Below you'll find details around some of the important factors that went into calculating the ranking score for New Zealand Frontiers.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.

Cymen Crick's avatar

Cymen Crick

Rankers Owner

New Zealand Frontiers

Valid Reviews

229 Valid Reviews

The New Zealand Frontiers experience has a total of 252 reviews. There are 229 valid reviews that are included when calculating the ranking score and 23 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.

Below is the distribution of ratings for the 229 valid reviews:

Rating Count Percentage
10/10 207
90%
9/10 22
10%
8/10 0
0%
7/10 0
0%
6/10 0
0%
5/10 0
0%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 0
0%

99.04% Average

The raw data average (mean) for all the New Zealand Frontiers valid reviews is 99.04% and is based on 229 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.

Face-to-Face Reviews

4 Face-to-Face Reviews

The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.

More about face-to-face reviews

Within the 229 valid reviews, the experience has 4 face-to-face reviews collected during interviews by our team.

Below is the distribution of ratings for the 4 face-to-face reviews:

Rating Count Percentage
10/10 2
50%
9/10 2
50%
8/10 0
0%
7/10 0
0%
6/10 0
0%
5/10 0
0%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 0
0%

95.00% Average

The raw data average (mean) for all the New Zealand Frontiers face-to-face reviews is 95.00% and is based on 4 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.

Weighted Average

99.64%

Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.

Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.

Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.

Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.

Reviewer Rating Age Relative Weight
Ruth Stewart 10/10 130 days 100%
Sandra Pearcey 10/10 130 days 100%
Mark Easom 10/10 405 days 92%
Joshua Morris 10/10 526 days 85%
O Evans 10/10 2140 days 4%
Jenny Barkley 10/10 2170 days 4%
Colin Ferrington 10/10 2262 days 4%
ARTHUR ROBERTS UK 10/10 2262 days 4%
Bryan Y. 10/10 2262 days 4%
Marie-Dominique King 10/10 2291 days 4%
Georgia 10/10 2322 days 4%
Will Bernard and Ciara O'Donnell 10/10 2322 days 4%
Norbert 10/10 2383 days 4%
Robert van de Wetering 10/10 2383 days 4%
Piotr and Magda 10/10 2383 days 4%
Clive Browning 10/10 2444 days 4%
Darren Looker 10/10 2567 days 3%
Cliff LaPlant 10/10 2597 days 3%
Cathy and Kevin - UK 10/10 2656 days 3%
Simon and Julie 9/10 2687 days 3%
Elizabeth Kenn 10/10 2687 days 3%
Juliet Woodman 10/10 2687 days 3%
Rob and Leslie, Oregon USA 10/10 2748 days 3%
Dina & Craig from Toronto 10/10 2748 days 3%
Sue & Andy Millard 10/10 2748 days 3%
Verena and Eduard 10/10 2871 days 3%
Jamie Roberts 10/10 2871 days 3%
julie frost 10/10 2962 days 3%
Armando 10/10 2962 days 3%
Brian Parsons 10/10 2993 days 3%
Bruce W 10/10 2993 days 3%
Alexander 10/10 3021 days 3%
Helen Flanagan 10/10 3021 days 3%
Martyn Chambers 10/10 3052 days 2%
David Jenen 10/10 3052 days 2%
Don Wilkes 10/10 3052 days 2%
Andrew Jose 10/10 3083 days 2%
Jay Lawton 10/10 3083 days 2%
John McCready 10/10 3236 days 2%
John Graham 9/10 3358 days 2%
julie frost 10/10 3386 days 2%
Timo Herzel 10/10 3509 days 2%
Christopher Käufer 10/10 3692 days 1%
Nefyn Provis-Evans 10/10 3723 days 1%
Bill Kan 10/10 3723 days 1%
Sandy 10/10 3723 days 1%
Robin Hewson 10/10 3723 days 1%
Karen and Paul 10/10 3723 days 1%
Kim 9/10 3733 days 1%
Jack Bryniarski 10/10 3752 days 1%
Randy and Kim 10/10 3752 days 1%
sgtbean 10/10 3783 days 1%
Mark Freitas 10/10 3783 days 1%
andrea campo 10/10 3783 days 1%
Hernan Chaves 10/10 3783 days 1%
Tiggy Booth-Jones 10/10 3783 days 1%
Farid Baharuddin 10/10 3814 days 1%
Elise Lau 10/10 3814 days 1%
Gayle Campbell 10/10 3844 days 1%
Tim Blong 10/10 3905 days 1%
Will Waine 10/10 3936 days 1%
Jason C 10/10 3936 days 1%
Alan Largue 10/10 4028 days 1%
Susie Ides 10/10 4028 days 1%
Michael Wagner 10/10 4058 days 0%
Bob Large 10/10 4058 days 0%
david watson 10/10 4058 days 0%
john McManus 10/10 4058 days 0%
Jennie Lamb 10/10 4117 days 0%
Robyn Lancaster 10/10 4148 days 0%
Matt Sparkes 10/10 4148 days 0%
Chris Hindley 10/10 4148 days 0%
andrew Pullan 10/10 4148 days 0%
Bev abrahall 10/10 4148 days 0%
Wils 10/10 4148 days 0%
Linda Fargher 10/10 4148 days 0%
Fabio Lentini 10/10 4179 days 0%
Lauren M 10/10 4179 days 0%
Judy Lambert 10/10 4209 days 0%
Jan Compton 10/10 4209 days 0%
Phil & Lin Wilde 10/10 4240 days 0%
Lester Adams 10/10 4240 days 0%
Ruth Hyslop 10/10 4270 days 0%
Andrew Main 10/10 4301 days 0%
Marcos AG 10/10 4301 days 0%
Benjamin Salazar 10/10 4393 days 1%
Mieke_Jacko 10/10 4393 days 1%
Philip Worby 9/10 4454 days 1%
Deb & Craig 9/10 4482 days 1%
Stephen Clark 10/10 4482 days 1%
Carol Seward 10/10 4482 days 1%
Frank Wölfel 10/10 4482 days 1%
Ann Barrett 10/10 4482 days 1%
James Capel 10/10 4482 days 1%
Roger McCabe 10/10 4513 days 1%
Miles Chisholm 10/10 4513 days 1%
andreas wolf 10/10 4544 days 1%
Brian 10/10 4574 days 1%
Jordan M 10/10 4574 days 1%
KATHLEEN CUNEY 10/10 4605 days 1%
Patrick Shapland 10/10 4605 days 1%
Arthur W 10/10 4605 days 1%
Joan Kelley 10/10 4635 days 1%
David Johns 10/10 4635 days 1%
Bronwyn Cikuts 10/10 4635 days 1%
Mel Catlin 10/10 4666 days 1%
Gary Kerr 10/10 4697 days 1%
matt_ellington 10/10 4727 days 1%
Dorien Broothaerts 10/10 4758 days 1%
Anthony Smith 10/10 4788 days 1%
Julian Roots 10/10 4819 days 1%
Elke + Holger 10/10 4819 days 1%
lynandsimon 10/10 4819 days 1%
Helen Grant 10/10 4819 days 1%
Mike McG 10/10 4847 days 1%
Hans Zima 10/10 4847 days 1%
Jill Fischer 10/10 4847 days 1%
william harrison 10/10 4878 days 1%
Al Campbell 10/10 4878 days 1%
heyjude 10/10 4878 days 1%
Nils Andersson 10/10 4878 days 1%
Andrew Crow 9/10 4909 days 1%
barbequeman 10/10 4939 days 1%
Chillingworth 9/10 4939 days 1%
ianscubadiver 10/10 4939 days 1%
stefael 10/10 5031 days 1%
markchiller 9/10 5031 days 1%
liamandkat2012 10/10 5062 days 1%
danielthembawhite 10/10 5092 days 1%
jodel 9/10 5123 days 1%
Tramper49 10/10 5153 days 1%
TheHoon 9/10 5153 days 1%
Roy Barton 9/10 5181 days 0%
royb 10/10 5184 days 1%
tmdilly 10/10 5184 days 1%
mkkbven 10/10 5184 days 1%
JML 10/10 5184 days 1%
bedards 10/10 5213 days 1%
Chattykathy 10/10 5213 days 1%
Dazler 9/10 5213 days 1%
elaineandbob 10/10 5213 days 1%
Edeeee 10/10 5213 days 1%
darylw 9/10 5244 days 1%
Robeliza 9/10 5244 days 1%
kiwihaus 10/10 5244 days 1%
jenny 9/10 5244 days 1%
fms95032 10/10 5275 days 1%
theoverlander 10/10 5336 days 1%
sharons0 10/10 5336 days 1%
Sally_Watson 10/10 5336 days 1%
Tonyb436 10/10 5336 days 1%
Wenny Yap 10/10 5366 days 1%
garethd1980 10/10 5366 days 1%
jodienblue 10/10 5397 days 1%
Discen 10/10 5458 days 1%
Cookie 9/10 5489 days 1%
Marylyn 10/10 5489 days 1%
mcatlin 10/10 5489 days 1%
GWHarris 10/10 5519 days 1%
davidfrances 10/10 5550 days 1%
TraceyE 10/10 5550 days 1%
Nancycox 10/10 5550 days 1%
Kensa 10/10 5550 days 1%
roasty 10/10 5578 days 1%
WGregory 10/10 5578 days 1%
HighlandLassie 10/10 5578 days 1%
trar 10/10 5609 days 1%
AlexM 10/10 5640 days 1%
alixgibson 9/10 5640 days 1%
Jaap 9/10 5670 days 1%
millar 10/10 5670 days 1%
Hummpj 10/10 5670 days 1%
ARLENE 10/10 5701 days 1%
fittock 10/10 5701 days 1%
stinfamily 10/10 5731 days 1%
jimwood 9/10 5731 days 1%
Jem2378 10/10 5762 days 1%
cornishcouple 10/10 5854 days 1%
lorrainej 10/10 5884 days 1%
PeteandEm 10/10 5884 days 1%
Roodinthehouse 10/10 5884 days 1%
Paul Roberts 10/10 5915 days 1%
Alan Howe 10/10 5935 days 0%
Martina Olley 10/10 5974 days 1%
jorgewoods2000 10/10 5974 days 1%
BevM 10/10 5974 days 1%
cosic1 10/10 5974 days 1%
Stephen O'Connor 10/10 5974 days 1%
Kent ONeill 10/10 5974 days 1%
Elin McCallum 10/10 5974 days 1%
fionaanddaveare 10/10 6005 days 1%
Carlos Grana 10/10 6005 days 1%
Ian Shaw 10/10 6005 days 1%
Jerry 10/10 6035 days 1%
Lisa Brooks 10/10 6035 days 1%
Philip Worby 10/10 6035 days 1%
pyxxel 10/10 6035 days 1%
JimTheCanuck 10/10 6066 days 1%
JANOT Gerard 10/10 6066 days 1%
TonyS 10/10 6066 days 1%
cal knight 10/10 6127 days 1%
John Robinson 10/10 6127 days 1%
helmet_p 10/10 6127 days 1%
sue dobbs 10/10 6127 days 1%
Ashley McGee 10/10 6219 days 1%
GusCrotty 10/10 6219 days 1%
Robin 10/10 6249 days 1%
Andrew 10/10 6249 days 1%
skent 9/10 6249 days 1%
David Clarke 10/10 6249 days 1%
Ed 10/10 6249 days 1%
ian_s 10/10 6254 days 1%
Graham 9/10 6270 days 1%
Tony Pearson 10/10 6272 days 1%
Adrian 10/10 6280 days 1%
yvonne_and_leon 10/10 6280 days 1%
Brian Etheridge 10/10 6281 days 1%
Jan Emrick 10/10 6296 days 1%
Roberto Mazumdar 9/10 6297 days 1%
Alan Morris 10/10 6298 days 1%
Dave739 10/10 6347 days 1%
Carole Leonard 10/10 6370 days 1%
bugs 10/10 6370 days 1%
Peter_C 10/10 6387 days 1%
Jeff Kotz 10/10 6390 days 1%
Dave Carlyle 10/10 6391 days 1%
George (Harry) Beardow 10/10 6401 days 1%
Peter Peterson 10/10 6471 days 1%
Jen 10/10 7019 days 0%

Adjustments

Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.

Sample Size Adjustment

No Adjustment

A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The New Zealand Frontiers experience has plenty of reviews and does not meet the criteria for any adjustment.

Recent Reviews Adjustment

-3.62% Adjustment

Recent reviews reflect the experience as it currently operates. This means it's important to get fresh reviews. Some experiences discovered they could get a few good reviews and then, resting on their laurels, discourage any further reviews. This adjustment stimulates experiences to be positively involved in the review generating process and discourages them from manipulating the ranking system in this manner.

What constitutes a recent review is based on the how old it is, what type of experience it is applied to and and what time of year it currently is. Due to the seasonal nature of many businesses, what is considered recent is dynamically adjusted throughout the year.

There may be an adjustment if this experience hasn't received enough reviews within the last 87 days. The New Zealand Frontiers experience has 1 recent ranking. Adjustments are according to the following table:

Recent Reviews Adjustment
0 -3.00%
1 -2.63%
2 -1.50%
3 -0.38%
4 -0.00%

In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.

The New Zealand Frontiers experience has been adjusted for 69 days. Adjustments are according to the following table.

Days Adjustment
66 -0.95%
67 -0.97%
68 -0.98%
69 -1.00%
70 -1.01%
71 -1.03%
72 -1.04%

Balancing Adjustment

0.34% Adjustment

Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.

You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.

We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.

Onboarding Rating

This rating is about customer service and camper availability. It measures aspects of the customer journey that are often missing from online ratings. It includes performances based on: pre-booking communication, product availability and responsiveness to customer enquiries.

All metrics come from actual customer interactions.

Details are calculated daily from statistics over several years and merged with the score derived from customer reviews - to then form the final ranking score.

Final Ranking Score

86%

The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.