Ranking Score Explained

Kia ora, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.

The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!

We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?

Below you'll find details around some of the important factors that went into calculating the ranking score for New Zealand Frontiers.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.

Cymen Crick's avatar

Cymen Crick

Rankers Owner

New Zealand Frontiers

Valid Reviews

227 Valid Reviews

The New Zealand Frontiers experience has a total of 250 reviews. There are 227 valid reviews that are included when calculating the ranking score and 23 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.

Below is the distribution of ratings for the 227 valid reviews:

Rating Count Percentage
10/10 205
90%
9/10 22
10%
8/10 0
0%
7/10 0
0%
6/10 0
0%
5/10 0
0%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 0
0%

99.03% Average

The raw data average (mean) for all the New Zealand Frontiers valid reviews is 99.03% and is based on 227 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.

Face-to-Face Reviews

4 Face-to-Face Reviews

The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.

More about face-to-face reviews

Within the 227 valid reviews, the experience has 4 face-to-face reviews collected during interviews by our team.

Below is the distribution of ratings for the 4 face-to-face reviews:

Rating Count Percentage
10/10 2
50%
9/10 2
50%
8/10 0
0%
7/10 0
0%
6/10 0
0%
5/10 0
0%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 0
0%

95.00% Average

The raw data average (mean) for all the New Zealand Frontiers face-to-face reviews is 95.00% and is based on 4 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.

Weighted Average

99.53%

Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.

Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.

Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.

Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.

Reviewer Rating Age Relative Weight
Mark Easom 10/10 248 days 100%
Joshua Morris 10/10 369 days 96%
O Evans 10/10 1983 days 5%
Jenny Barkley 10/10 2013 days 5%
Colin Ferrington 10/10 2105 days 5%
ARTHUR ROBERTS UK 10/10 2105 days 5%
Bryan Y. 10/10 2105 days 5%
Marie-Dominique King 10/10 2134 days 5%
Georgia 10/10 2165 days 4%
Will Bernard and Ciara O'Donnell 10/10 2165 days 4%
Norbert 10/10 2225 days 4%
Robert van de Wetering 10/10 2226 days 4%
Piotr and Magda 10/10 2226 days 4%
Clive Browning 10/10 2287 days 4%
Darren Looker 10/10 2410 days 4%
Cliff LaPlant 10/10 2440 days 4%
Cathy and Kevin - UK 10/10 2499 days 4%
Simon and Julie 9/10 2530 days 4%
Elizabeth Kenn 10/10 2530 days 4%
Juliet Woodman 10/10 2530 days 4%
Rob and Leslie, Oregon USA 10/10 2591 days 4%
Dina & Craig from Toronto 10/10 2591 days 4%
Sue & Andy Millard 10/10 2591 days 4%
Verena and Eduard 10/10 2714 days 3%
Jamie Roberts 10/10 2714 days 3%
julie frost 10/10 2805 days 3%
Armando 10/10 2805 days 3%
Brian Parsons 10/10 2836 days 3%
Bruce W 10/10 2836 days 3%
Alexander 10/10 2864 days 3%
Helen Flanagan 10/10 2864 days 3%
Martyn Chambers 10/10 2894 days 3%
David Jenen 10/10 2894 days 3%
Don Wilkes 10/10 2894 days 3%
Andrew Jose 10/10 2925 days 3%
Jay Lawton 10/10 2925 days 3%
John McCready 10/10 3078 days 3%
John Graham 9/10 3200 days 2%
julie frost 10/10 3228 days 2%
Timo Herzel 10/10 3351 days 2%
Christopher Käufer 10/10 3534 days 2%
Nefyn Provis-Evans 10/10 3565 days 2%
Bill Kan 10/10 3565 days 2%
Sandy 10/10 3565 days 2%
Robin Hewson 10/10 3565 days 2%
Karen and Paul 10/10 3566 days 2%
Kim 9/10 3576 days 1%
Jack Bryniarski 10/10 3594 days 2%
Randy and Kim 10/10 3594 days 2%
sgtbean 10/10 3625 days 1%
Mark Freitas 10/10 3625 days 1%
andrea campo 10/10 3625 days 1%
Hernan Chaves 10/10 3625 days 1%
Tiggy Booth-Jones 10/10 3626 days 1%
Farid Baharuddin 10/10 3656 days 1%
Elise Lau 10/10 3657 days 1%
Gayle Campbell 10/10 3686 days 1%
Tim Blong 10/10 3748 days 1%
Will Waine 10/10 3778 days 1%
Jason C 10/10 3778 days 1%
Alan Largue 10/10 3870 days 1%
Susie Ides 10/10 3871 days 1%
Michael Wagner 10/10 3900 days 1%
Bob Large 10/10 3900 days 1%
david watson 10/10 3900 days 1%
john McManus 10/10 3900 days 1%
Jennie Lamb 10/10 3959 days 1%
Robyn Lancaster 10/10 3990 days 1%
Matt Sparkes 10/10 3990 days 1%
Chris Hindley 10/10 3990 days 1%
andrew Pullan 10/10 3990 days 1%
Bev abrahall 10/10 3990 days 1%
Wils 10/10 3990 days 1%
Linda Fargher 10/10 3990 days 1%
Fabio Lentini 10/10 4021 days 1%
Lauren M 10/10 4021 days 1%
Judy Lambert 10/10 4051 days 1%
Jan Compton 10/10 4051 days 1%
Phil & Lin Wilde 10/10 4082 days 1%
Lester Adams 10/10 4082 days 1%
Ruth Hyslop 10/10 4112 days 0%
Andrew Main 10/10 4143 days 0%
Marcos AG 10/10 4144 days 0%
Benjamin Salazar 10/10 4236 days 0%
Mieke_Jacko 10/10 4236 days 0%
Philip Worby 9/10 4297 days 0%
Deb & Craig 9/10 4325 days 0%
Stephen Clark 10/10 4325 days 0%
Carol Seward 10/10 4325 days 0%
Frank Wölfel 10/10 4325 days 0%
Ann Barrett 10/10 4325 days 0%
James Capel 10/10 4325 days 0%
Roger McCabe 10/10 4356 days 0%
Miles Chisholm 10/10 4356 days 0%
andreas wolf 10/10 4387 days 1%
Brian 10/10 4417 days 1%
Jordan M 10/10 4417 days 1%
KATHLEEN CUNEY 10/10 4448 days 1%
Patrick Shapland 10/10 4448 days 1%
Arthur W 10/10 4448 days 1%
Joan Kelley 10/10 4478 days 1%
David Johns 10/10 4478 days 1%
Bronwyn Cikuts 10/10 4478 days 1%
Mel Catlin 10/10 4509 days 1%
Gary Kerr 10/10 4540 days 1%
matt_ellington 10/10 4570 days 1%
Dorien Broothaerts 10/10 4601 days 1%
Anthony Smith 10/10 4631 days 1%
Julian Roots 10/10 4662 days 1%
Elke + Holger 10/10 4662 days 1%
lynandsimon 10/10 4662 days 1%
Helen Grant 10/10 4662 days 1%
Mike McG 10/10 4690 days 1%
Hans Zima 10/10 4690 days 1%
Jill Fischer 10/10 4690 days 1%
william harrison 10/10 4721 days 1%
Al Campbell 10/10 4721 days 1%
heyjude 10/10 4721 days 1%
Nils Andersson 10/10 4721 days 1%
Andrew Crow 9/10 4752 days 1%
barbequeman 10/10 4782 days 1%
Chillingworth 9/10 4782 days 1%
ianscubadiver 10/10 4782 days 1%
stefael 10/10 4874 days 1%
markchiller 9/10 4874 days 1%
liamandkat2012 10/10 4905 days 1%
danielthembawhite 10/10 4935 days 1%
jodel 9/10 4966 days 1%
Tramper49 10/10 4996 days 1%
TheHoon 9/10 4996 days 1%
Roy Barton 9/10 5024 days 1%
royb 10/10 5027 days 1%
tmdilly 10/10 5027 days 1%
mkkbven 10/10 5027 days 1%
JML 10/10 5027 days 1%
bedards 10/10 5056 days 1%
Chattykathy 10/10 5056 days 1%
Dazler 9/10 5056 days 1%
elaineandbob 10/10 5056 days 1%
Edeeee 10/10 5056 days 1%
darylw 9/10 5087 days 1%
Robeliza 9/10 5087 days 1%
kiwihaus 10/10 5087 days 1%
jenny 9/10 5087 days 1%
fms95032 10/10 5118 days 1%
theoverlander 10/10 5179 days 1%
sharons0 10/10 5179 days 1%
Sally_Watson 10/10 5179 days 1%
Tonyb436 10/10 5179 days 1%
Wenny Yap 10/10 5209 days 1%
garethd1980 10/10 5209 days 1%
jodienblue 10/10 5240 days 1%
Discen 10/10 5301 days 1%
Cookie 9/10 5332 days 1%
Marylyn 10/10 5332 days 1%
mcatlin 10/10 5332 days 1%
GWHarris 10/10 5362 days 1%
davidfrances 10/10 5393 days 1%
TraceyE 10/10 5393 days 1%
Nancycox 10/10 5393 days 1%
Kensa 10/10 5393 days 1%
roasty 10/10 5421 days 1%
WGregory 10/10 5421 days 1%
HighlandLassie 10/10 5421 days 1%
trar 10/10 5452 days 1%
AlexM 10/10 5483 days 1%
alixgibson 9/10 5483 days 1%
Jaap 9/10 5513 days 1%
millar 10/10 5513 days 1%
Hummpj 10/10 5513 days 1%
ARLENE 10/10 5544 days 1%
fittock 10/10 5544 days 1%
stinfamily 10/10 5574 days 1%
jimwood 9/10 5574 days 1%
Jem2378 10/10 5605 days 1%
cornishcouple 10/10 5697 days 1%
lorrainej 10/10 5727 days 1%
PeteandEm 10/10 5727 days 1%
Roodinthehouse 10/10 5727 days 1%
Paul Roberts 10/10 5758 days 1%
Alan Howe 10/10 5778 days 1%
Martina Olley 10/10 5817 days 1%
jorgewoods2000 10/10 5817 days 1%
BevM 10/10 5817 days 1%
cosic1 10/10 5817 days 1%
Stephen O'Connor 10/10 5817 days 1%
Kent ONeill 10/10 5817 days 1%
Elin McCallum 10/10 5817 days 1%
fionaanddaveare 10/10 5848 days 1%
Carlos Grana 10/10 5848 days 1%
Ian Shaw 10/10 5848 days 1%
Jerry 10/10 5878 days 1%
Lisa Brooks 10/10 5878 days 1%
Philip Worby 10/10 5878 days 1%
pyxxel 10/10 5878 days 1%
JimTheCanuck 10/10 5909 days 1%
JANOT Gerard 10/10 5909 days 1%
TonyS 10/10 5909 days 1%
cal knight 10/10 5970 days 1%
John Robinson 10/10 5970 days 1%
helmet_p 10/10 5970 days 1%
sue dobbs 10/10 5970 days 1%
Ashley McGee 10/10 6062 days 1%
GusCrotty 10/10 6062 days 1%
Robin 10/10 6092 days 1%
Andrew 10/10 6092 days 1%
skent 9/10 6092 days 1%
David Clarke 10/10 6092 days 1%
Ed 10/10 6092 days 1%
ian_s 10/10 6097 days 1%
Graham 9/10 6113 days 1%
Tony Pearson 10/10 6114 days 1%
Adrian 10/10 6123 days 1%
yvonne_and_leon 10/10 6123 days 1%
Brian Etheridge 10/10 6124 days 1%
Jan Emrick 10/10 6138 days 1%
Roberto Mazumdar 9/10 6139 days 1%
Alan Morris 10/10 6140 days 1%
Dave739 10/10 6190 days 1%
Carole Leonard 10/10 6213 days 1%
bugs 10/10 6213 days 1%
Peter_C 10/10 6229 days 1%
Jeff Kotz 10/10 6233 days 1%
Dave Carlyle 10/10 6234 days 1%
George (Harry) Beardow 10/10 6244 days 1%
Peter Peterson 10/10 6314 days 1%
Jen 10/10 6862 days 1%

Adjustments

Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.

Sample Size Adjustment

No Adjustment

A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The New Zealand Frontiers experience has plenty of reviews and does not meet the criteria for any adjustment.

Recent Reviews Adjustment

-6.52% Adjustment

Recent reviews reflect the experience as it currently operates. This means it's important to get fresh reviews. Some experiences discovered they could get a few good reviews and then, resting on their laurels, discourage any further reviews. This adjustment stimulates experiences to be positively involved in the review generating process and discourages them from manipulating the ranking system in this manner.

What constitutes a recent review is based on the how old it is, what type of experience it is applied to and and what time of year it currently is. Due to the seasonal nature of many businesses, what is considered recent is dynamically adjusted throughout the year.

There may be an adjustment if this experience hasn't received enough reviews within the last 42 days. The New Zealand Frontiers experience has 0 recent rankings. Adjustments are according to the following table:

Recent Reviews Adjustment
0 -3.00%
1 -2.63%
2 -1.50%
3 -0.38%
4 -0.00%

In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.

The New Zealand Frontiers experience has been adjusted for 173 days. Adjustments are according to the following table.

Days Adjustment
170 -3.46%
171 -3.48%
172 -3.50%
173 -3.52%
174 -3.54%
175 -3.56%
176 -3.58%

Balancing Adjustment

0.64% Adjustment

Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.

You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.

We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.

Onboarding Rating

This rating is about customer service and camper availability. It measures aspects of the customer journey that are often missing from online ratings. It includes performances based on: pre-booking communication, product availability and responsiveness to customer enquiries.

All metrics come from actual customer interactions.

Details are calculated daily from statistics over several years and merged with the score derived from customer reviews - to then form the final ranking score.

Final Ranking Score

84%

The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.