Hey, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Apex Rental Cars.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
Apex Rental Cars
Valid Reviews
209 Valid Reviews
The Apex Rental Cars experience has a total of 233 reviews. There are 209 valid reviews that are included when calculating the ranking score and 24 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 209 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 49 |
|
23% |
| 9/10 | 34 |
|
16% |
| 8/10 | 40 |
|
19% |
| 7/10 | 17 |
|
8% |
| 6/10 | 9 |
|
4% |
| 5/10 | 5 |
|
2% |
| 4/10 | 1 |
|
0% |
| 3/10 | 8 |
|
4% |
| 2/10 | 10 |
|
5% |
| 1/10 | 36 |
|
17% |
66.89% Average
The raw data average (mean) for all the Apex Rental Cars valid reviews is 66.89% and is based on 209 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
94 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 209 valid reviews, the experience has 94 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 94 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 14 |
|
15% |
| 9/10 | 25 |
|
27% |
| 8/10 | 34 |
|
36% |
| 7/10 | 14 |
|
15% |
| 6/10 | 5 |
|
5% |
| 5/10 | 2 |
|
2% |
| 4/10 | 0 |
|
0% |
| 3/10 | 0 |
|
0% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
82.45% Average
The raw data average (mean) for all the Apex Rental Cars face-to-face reviews is 82.45% and is based on 94 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
75.35%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Rene | 10/10 | 89 days | 100% |
| CB | 10/10 | 150 days | 99% |
| Ondrej | 1/10 | 760 days | 27% |
| Will | 1/10 | 789 days | 26% |
| Derek UK | 10/10 | 789 days | 65% |
| Barry | 3/10 | 851 days | 32% |
| Klm | 3/10 | 881 days | 30% |
| Steve | 10/10 | 912 days | 53% |
| Martyn | 10/10 | 912 days | 53% |
| Maria | 10/10 | 942 days | 50% |
| Melissa | 1/10 | 973 days | 19% |
| Nyah | 1/10 | 1126 days | 13% |
| David M | 3/10 | 1126 days | 18% |
| Karla, Sydney | 10/10 | 1307 days | 20% |
| Neville | 1/10 | 1491 days | 4% |
| A Tango | 10/10 | 1519 days | 10% |
| Nicholas Chin | 1/10 | 1642 days | 3% |
| Trista McLean | 10/10 | 1856 days | 5% |
| Steve | 9/10 | 1915 days | 5% |
| Kane | 1/10 | 1946 days | 2% |
| Melanie Brown | 8/10 | 2037 days | 4% |
| World Traveller | 1/10 | 2068 days | 2% |
| Dave Berry | 10/10 | 2068 days | 4% |
| RJ | 1/10 | 2068 days | 2% |
| R Woolley | 10/10 | 2221 days | 4% |
| Claire Wood | 10/10 | 2250 days | 4% |
| ALEKSANDROV Igor Avramovski | 1/10 | 2281 days | 1% |
| Luiz | 2/10 | 2281 days | 2% |
| Jorge | 1/10 | 2312 days | 1% |
| Adam Beevers | 3/10 | 2312 days | 2% |
| Megan | 1/10 | 2312 days | 1% |
| Marc | 3/10 | 2342 days | 2% |
| Howie | 9/10 | 2342 days | 4% |
| Jacques | 1/10 | 2342 days | 1% |
| Janet | 10/10 | 2373 days | 4% |
| Shelby and Matt | 10/10 | 2373 days | 4% |
| Taki Green | 1/10 | 2403 days | 1% |
| Mel | 1/10 | 2403 days | 1% |
| David | 5/10 | 2403 days | 3% |
| JS | 1/10 | 2526 days | 1% |
| Yoke | 1/10 | 2556 days | 1% |
| Kirstie Gallant | 7/10 | 2556 days | 3% |
| Yvonne M Hackenberg | 10/10 | 2556 days | 3% |
| Miss T | 1/10 | 2556 days | 1% |
| Me | 1/10 | 2556 days | 1% |
| Mike Purchas | 2/10 | 2587 days | 1% |
| Gal | 1/10 | 2587 days | 1% |
| M Reeder | 2/10 | 2615 days | 1% |
| Nikki | 10/10 | 2646 days | 3% |
| Anna | 9/10 | 2646 days | 3% |
| Reena Scobie | 1/10 | 2646 days | 1% |
| Bill Brennan | 9/10 | 2646 days | 3% |
| Jeff & Sharon | 2/10 | 2646 days | 1% |
| Craig | 5/10 | 2646 days | 2% |
| Mel B | 1/10 | 2646 days | 1% |
| David | 1/10 | 2646 days | 1% |
| JR WU | 2/10 | 2677 days | 1% |
| Kirstie Lilly | 10/10 | 2707 days | 3% |
| Arlene | 8/10 | 2768 days | 3% |
| Penny Mackay | 10/10 | 2768 days | 3% |
| Laura | 3/10 | 2830 days | 1% |
| Bharat | 10/10 | 2891 days | 3% |
| Gandalf | 4/10 | 2921 days | 2% |
| siti fatimah adnan | 10/10 | 2952 days | 3% |
| Katie | 1/10 | 2952 days | 1% |
| Giovanni | 5/10 | 2952 days | 2% |
| Aileen Davies | 2/10 | 2952 days | 1% |
| Nicola | 1/10 | 2952 days | 1% |
| Dane | 1/10 | 2952 days | 1% |
| David williams | 3/10 | 2952 days | 1% |
| Yan Xiao | 3/10 | 2952 days | 1% |
| Peter Dawkins | 10/10 | 2980 days | 3% |
| David | 2/10 | 2980 days | 1% |
| David Elliott | 10/10 | 3011 days | 3% |
| You Joon Kim | 1/10 | 3011 days | 1% |
| Chris Monk | 8/10 | 3042 days | 2% |
| Helen Burgess | 2/10 | 3072 days | 1% |
| Carol Smith | 1/10 | 3072 days | 1% |
| Richard Hunter | 1/10 | 3072 days | 1% |
| peter hendry | 1/10 | 3103 days | 1% |
| Katharina Koch | 8/10 | 3329 days | 2% |
| Luna Tarius | 1/10 | 3345 days | 1% |
| Carly Biedul | 10/10 | 3354 days | 2% |
| Guillaume Deleuze | 6/10 | 3370 days | 2% |
| Brad Dean | 2/10 | 3376 days | 1% |
| dave car | 1/10 | 3376 days | 1% |
| Rhydian Templer | 8/10 | 3386 days | 2% |
| Amy | 9/10 | 3389 days | 2% |
| Nina Kaspar | 6/10 | 3407 days | 1% |
| Silvia Hermosillo | 1/10 | 3407 days | 1% |
| Tony Algie | 8/10 | 3407 days | 2% |
| diane wong | 8/10 | 3437 days | 2% |
| Maryanne Wardlaw | 2/10 | 3498 days | 1% |
| Hans Dersch | 1/10 | 3560 days | 0% |
| Kuldeep Nandurkar | 9/10 | 3621 days | 1% |
| Emily Noyd | 10/10 | 3670 days | 1% |
| Christofer Cronholm | 6/10 | 3711 days | 1% |
| Taylor Fabricius | 9/10 | 3714 days | 1% |
| Cecile | 7/10 | 3738 days | 1% |
| Geoff Plunkett | 10/10 | 3742 days | 1% |
| Pawa | 7/10 | 3773 days | 1% |
| James Norcliffe | 10/10 | 3834 days | 1% |
| Andrew Barnden | 10/10 | 3864 days | 1% |
| Sheila Wee | 10/10 | 4017 days | 1% |
| Joana | 8/10 | 4064 days | 0% |
| Lea Karl | 8/10 | 4125 days | 0% |
| Travelgirl | 1/10 | 4138 days | 0% |
| Vanessa | 8/10 | 4410 days | 1% |
| Natalie Boehm | 8/10 | 4429 days | 1% |
| Bradford Young | 1/10 | 4503 days | 0% |
| regi kiwi | 10/10 | 4503 days | 1% |
| Jeremy Eng | 9/10 | 4778 days | 1% |
| Justin Leest | 10/10 | 4782 days | 1% |
| Anna Neuenfeldt | 10/10 | 4784 days | 1% |
| Maja Bogdanowicz | 10/10 | 4785 days | 1% |
| Alex Ross | 10/10 | 5139 days | 1% |
| Wright | 7/10 | 5147 days | 1% |
| Denise & Maciej Holzer | 8/10 | 5147 days | 1% |
| Deana Peters | 9/10 | 5155 days | 1% |
| Jeroen Bartos | 8/10 | 5156 days | 1% |
| Gabriele Wendt | 8/10 | 5157 days | 1% |
| Aled | 9/10 | 5161 days | 1% |
| Ute Rogawski | 6/10 | 5164 days | 1% |
| Asha | 7/10 | 5203 days | 1% |
| Rene Rypkema | 8/10 | 5217 days | 1% |
| Judith | 8/10 | 5223 days | 1% |
| ZubZubZub | 10/10 | 5325 days | 1% |
| Mascot | 9/10 | 5325 days | 1% |
| joE | 10/10 | 5325 days | 1% |
| Sherbertdip | 8/10 | 5325 days | 1% |
| tj10128 | 10/10 | 5356 days | 1% |
| Nicky Bell | 9/10 | 5454 days | 1% |
| Gerryq Winters | 9/10 | 5480 days | 1% |
| A Jones | 6/10 | 5481 days | 1% |
| Katarina Bokor | 8/10 | 5486 days | 1% |
| Sue Carren | 8/10 | 5486 days | 1% |
| Karen Stephens | 7/10 | 5486 days | 1% |
| M Bigras | 8/10 | 5491 days | 1% |
| Binder | 7/10 | 5493 days | 1% |
| Jo Meekley | 8/10 | 5493 days | 1% |
| Guy Cohen | 8/10 | 5495 days | 1% |
| Ven | 8/10 | 5495 days | 1% |
| Wouter Moui | 7/10 | 5501 days | 1% |
| Jerven and Kim | 7/10 | 5502 days | 1% |
| Tanya & Florian | 9/10 | 5503 days | 1% |
| Niklas Ronnino | 8/10 | 5507 days | 1% |
| Gael Romain | 8/10 | 5509 days | 1% |
| Diana Clipsham | 6/10 | 5528 days | 1% |
| Roger Lows | 9/10 | 5528 days | 1% |
| Lynn Leitch | 9/10 | 5530 days | 1% |
| Stephen Leitch | 9/10 | 5530 days | 1% |
| Claus Olsen | 10/10 | 5532 days | 1% |
| hellsknipe356 | 10/10 | 5660 days | 1% |
| chumfft | 10/10 | 5752 days | 1% |
| Elisabeth | 10/10 | 5837 days | 1% |
| lindam | 10/10 | 5843 days | 1% |
| Hana Vokata | 8/10 | 5848 days | 1% |
| Ralph | 8/10 | 5871 days | 1% |
| Senel | 10/10 | 5881 days | 1% |
| Cheryl Gorman | 10/10 | 5887 days | 1% |
| Stefan | 8/10 | 5896 days | 1% |
| Eva | 6/10 | 5900 days | 1% |
| Alain Deslandres | 7/10 | 5915 days | 1% |
| Ross & Catherine Litherland | 8/10 | 5915 days | 1% |
| graemeh1 | 7/10 | 5948 days | 1% |
| martinab | 8/10 | 5948 days | 1% |
| taupoguy | 10/10 | 5964 days | 1% |
| carolineder | 8/10 | 5964 days | 1% |
| Robert Hausser | 9/10 | 5968 days | 1% |
| Thomas Rust | 9/10 | 5968 days | 1% |
| X Otte | 8/10 | 5972 days | 1% |
| kymberlyw | 9/10 | 6209 days | 1% |
| stephen | 9/10 | 6209 days | 1% |
| StijmH | 8/10 | 6225 days | 1% |
| StijnH | 8/10 | 6225 days | 1% |
| Rene | 9/10 | 6232 days | 1% |
| BrzezinskaM | 10/10 | 6233 days | 1% |
| AndreB | 9/10 | 6233 days | 1% |
| Dalibor | 9/10 | 6242 days | 1% |
| Pavel | 8/10 | 6245 days | 1% |
| LeaM | 9/10 | 6278 days | 1% |
| AndreM | 9/10 | 6278 days | 1% |
| JohannesE | 7/10 | 6278 days | 1% |
| Eugen | 9/10 | 6281 days | 1% |
| Maike | 9/10 | 6281 days | 1% |
| Mary | 7/10 | 6281 days | 1% |
| purplekat99 | 10/10 | 6298 days | 1% |
| Emilie | 9/10 | 6383 days | 1% |
| Kristina | 7/10 | 6383 days | 1% |
| Vanessa | 5/10 | 6398 days | 1% |
| chubby69 | 10/10 | 6451 days | 1% |
| Christine | 10/10 | 6457 days | 1% |
| David Fowler | 7/10 | 6476 days | 1% |
| Karen C | 6/10 | 6540 days | 1% |
| Menashe | 7/10 | 6578 days | 1% |
| Bryony Wilson | 8/10 | 6588 days | 1% |
| Beate Sinn | 9/10 | 6592 days | 1% |
| Richard | 5/10 | 6592 days | 1% |
| Smith | 6/10 | 6601 days | 1% |
| Carmen Dolny | 8/10 | 6609 days | 1% |
| Lisa Tame | 8/10 | 6609 days | 1% |
| Gustavo | 9/10 | 6609 days | 1% |
| Kilsby | 9/10 | 6636 days | 1% |
| Juerg | 9/10 | 6649 days | 1% |
| Tanya | 9/10 | 6651 days | 1% |
| Kehoe | 7/10 | 6654 days | 1% |
| Iain | 8/10 | 6655 days | 1% |
| Petra | 8/10 | 6679 days | 1% |
| Dennis | 10/10 | 6955 days | 1% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Apex Rental Cars experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-3.64% Adjustment
Recent reviews reflect the experience as it currently operates. This means it's important to get fresh reviews. Some experiences discovered they could get a few good reviews and then, resting on their laurels, discourage any further reviews. This adjustment stimulates experiences to be positively involved in the review generating process and discourages them from manipulating the ranking system in this manner.
What constitutes a recent review is based on the how old it is, what type of experience it is applied to and and what time of year it currently is. Due to the seasonal nature of many businesses, what is considered recent is dynamically adjusted throughout the year.
There may be an adjustment if this experience hasn't received enough reviews within the last 60 days. The Apex Rental Cars experience has 1 recent ranking. Adjustments are according to the following table:
| Recent Reviews | Adjustment |
|---|---|
| 0 | -3.00% |
| 1 | -2.63% |
| 2 | -1.50% |
| 3 | -0.38% |
| 4 | -0.00% |
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Apex Rental Cars experience has been adjusted for 54 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 51 | -0.96% |
| 52 | -0.98% |
| 53 | -0.99% |
| 54 | -1.01% |
| 55 | -1.03% |
| 56 | -1.05% |
| 57 | -1.07% |
| … | … |
Balancing Adjustment
6.10% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Final Ranking Score
78%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.