Hey, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.

The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!

We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?

Below you'll find details around some of the important factors that went into calculating the ranking score for Apex Rental Cars.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.

Cymen Crick's avatar

Cymen Crick

Rankers Owner

Apex Rental Cars

Valid Reviews

209 Valid Reviews

The Apex Rental Cars experience has a total of 233 reviews. There are 209 valid reviews that are included when calculating the ranking score and 24 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.

Below is the distribution of ratings for the 209 valid reviews:

Rating Count Percentage
10/10 49
23%
9/10 34
16%
8/10 40
19%
7/10 17
8%
6/10 9
4%
5/10 5
2%
4/10 1
0%
3/10 8
4%
2/10 10
5%
1/10 36
17%

66.89% Average

The raw data average (mean) for all the Apex Rental Cars valid reviews is 66.89% and is based on 209 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.

Face-to-Face Reviews

94 Face-to-Face Reviews

The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.

More about face-to-face reviews

Within the 209 valid reviews, the experience has 94 face-to-face reviews collected during interviews by our team.

Below is the distribution of ratings for the 94 face-to-face reviews:

Rating Count Percentage
10/10 14
15%
9/10 25
27%
8/10 34
36%
7/10 14
15%
6/10 5
5%
5/10 2
2%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 0
0%

82.45% Average

The raw data average (mean) for all the Apex Rental Cars face-to-face reviews is 82.45% and is based on 94 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.

Weighted Average

76.99%

Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.

Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.

Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.

Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.

Reviewer Rating Age Relative Weight
Rene 10/10 291 days 100%
CB 10/10 352 days 98%
Ondrej 1/10 962 days 20%
Will 1/10 991 days 19%
Derek UK 10/10 991 days 47%
Barry 3/10 1053 days 22%
Klm 3/10 1083 days 21%
Steve 10/10 1114 days 36%
Martyn 10/10 1114 days 36%
Maria 10/10 1144 days 33%
Melissa 1/10 1175 days 12%
Nyah 1/10 1328 days 8%
David M 3/10 1328 days 11%
Karla, Sydney 10/10 1509 days 11%
Neville 1/10 1693 days 3%
A Tango 10/10 1721 days 6%
Nicholas Chin 1/10 1844 days 2%
Trista McLean 10/10 2058 days 5%
Steve 9/10 2117 days 5%
Kane 1/10 2148 days 2%
Melanie Brown 8/10 2239 days 4%
World Traveller 1/10 2270 days 2%
Dave Berry 10/10 2270 days 4%
RJ 1/10 2270 days 2%
R Woolley 10/10 2423 days 4%
Claire Wood 10/10 2452 days 4%
ALEKSANDROV Igor Avramovski 1/10 2483 days 2%
Luiz 2/10 2483 days 2%
Jorge 1/10 2514 days 2%
Adam Beevers 3/10 2514 days 2%
Megan 1/10 2514 days 2%
Marc 3/10 2544 days 2%
Howie 9/10 2544 days 4%
Jacques 1/10 2544 days 1%
Janet 10/10 2575 days 4%
Shelby and Matt 10/10 2575 days 4%
Taki Green 1/10 2605 days 1%
Mel 1/10 2605 days 1%
David 5/10 2605 days 3%
JS 1/10 2728 days 1%
Yoke 1/10 2758 days 1%
Kirstie Gallant 7/10 2758 days 3%
Yvonne M Hackenberg 10/10 2758 days 3%
Miss T 1/10 2758 days 1%
Me 1/10 2758 days 1%
Mike Purchas 2/10 2789 days 1%
Gal 1/10 2789 days 1%
M Reeder 2/10 2817 days 1%
Nikki 10/10 2848 days 3%
Anna 9/10 2848 days 3%
Reena Scobie 1/10 2848 days 1%
Bill Brennan 9/10 2848 days 3%
Jeff & Sharon 2/10 2848 days 1%
Craig 5/10 2848 days 2%
Mel B 1/10 2848 days 1%
David 1/10 2848 days 1%
JR WU 2/10 2879 days 1%
Kirstie Lilly 10/10 2909 days 3%
Arlene 8/10 2970 days 3%
Penny Mackay 10/10 2970 days 3%
Laura 3/10 3032 days 1%
Bharat 10/10 3093 days 3%
Gandalf 4/10 3123 days 2%
siti fatimah adnan 10/10 3154 days 2%
Katie 1/10 3154 days 1%
Giovanni 5/10 3154 days 2%
Aileen Davies 2/10 3154 days 1%
Nicola 1/10 3154 days 1%
Dane 1/10 3154 days 1%
David williams 3/10 3154 days 1%
Yan Xiao 3/10 3154 days 1%
Peter Dawkins 10/10 3182 days 2%
David 2/10 3182 days 1%
David Elliott 10/10 3213 days 2%
You Joon Kim 1/10 3213 days 1%
Chris Monk 8/10 3244 days 2%
Helen Burgess 2/10 3274 days 1%
Carol Smith 1/10 3274 days 1%
Richard Hunter 1/10 3274 days 1%
peter hendry 1/10 3305 days 1%
Katharina Koch 8/10 3531 days 2%
Luna Tarius 1/10 3547 days 1%
Carly Biedul 10/10 3556 days 2%
Guillaume Deleuze 6/10 3572 days 1%
Brad Dean 2/10 3578 days 1%
dave car 1/10 3578 days 1%
Rhydian Templer 8/10 3588 days 2%
Amy 9/10 3591 days 2%
Nina Kaspar 6/10 3609 days 1%
Silvia Hermosillo 1/10 3609 days 1%
Tony Algie 8/10 3609 days 2%
diane wong 8/10 3639 days 1%
Maryanne Wardlaw 2/10 3700 days 1%
Hans Dersch 1/10 3762 days 0%
Kuldeep Nandurkar 9/10 3823 days 1%
Emily Noyd 10/10 3872 days 1%
Christofer Cronholm 6/10 3913 days 1%
Taylor Fabricius 9/10 3916 days 1%
Cecile 7/10 3940 days 1%
Geoff Plunkett 10/10 3944 days 1%
Pawa 7/10 3975 days 1%
James Norcliffe 10/10 4036 days 1%
Andrew Barnden 10/10 4066 days 1%
Sheila Wee 10/10 4219 days 0%
Joana 8/10 4266 days 0%
Lea Karl 8/10 4327 days 0%
Travelgirl 1/10 4340 days 0%
Vanessa 8/10 4612 days 1%
Natalie Boehm 8/10 4631 days 1%
Bradford Young 1/10 4705 days 0%
regi kiwi 10/10 4705 days 1%
Jeremy Eng 9/10 4980 days 1%
Justin Leest 10/10 4984 days 1%
Anna Neuenfeldt 10/10 4986 days 1%
Maja Bogdanowicz 10/10 4987 days 1%
Alex Ross 10/10 5341 days 1%
Wright 7/10 5349 days 1%
Denise & Maciej Holzer 8/10 5349 days 1%
Deana Peters 9/10 5357 days 1%
Jeroen Bartos 8/10 5358 days 1%
Gabriele Wendt 8/10 5359 days 1%
Aled 9/10 5363 days 1%
Ute Rogawski 6/10 5366 days 1%
Asha 7/10 5405 days 1%
Rene Rypkema 8/10 5419 days 1%
Judith 8/10 5425 days 1%
ZubZubZub 10/10 5527 days 1%
Mascot 9/10 5527 days 1%
joE 10/10 5527 days 1%
Sherbertdip 8/10 5527 days 1%
tj10128 10/10 5558 days 1%
Nicky Bell 9/10 5656 days 1%
Gerryq Winters 9/10 5682 days 1%
A Jones 6/10 5683 days 1%
Katarina Bokor 8/10 5688 days 1%
Sue Carren 8/10 5688 days 1%
Karen Stephens 7/10 5688 days 1%
M Bigras 8/10 5693 days 1%
Binder 7/10 5695 days 1%
Jo Meekley 8/10 5695 days 1%
Guy Cohen 8/10 5697 days 1%
Ven 8/10 5697 days 1%
Wouter Moui 7/10 5703 days 1%
Jerven and Kim 7/10 5704 days 1%
Tanya & Florian 9/10 5705 days 1%
Niklas Ronnino 8/10 5709 days 1%
Gael Romain 8/10 5711 days 1%
Diana Clipsham 6/10 5730 days 1%
Roger Lows 9/10 5730 days 1%
Lynn Leitch 9/10 5732 days 1%
Stephen Leitch 9/10 5732 days 1%
Claus Olsen 10/10 5734 days 1%
hellsknipe356 10/10 5862 days 1%
chumfft 10/10 5954 days 1%
Elisabeth 10/10 6039 days 1%
lindam 10/10 6045 days 1%
Hana Vokata 8/10 6050 days 1%
Ralph 8/10 6073 days 1%
Senel 10/10 6083 days 1%
Cheryl Gorman 10/10 6089 days 1%
Stefan 8/10 6098 days 1%
Eva 6/10 6102 days 1%
Alain Deslandres 7/10 6117 days 1%
Ross & Catherine Litherland 8/10 6117 days 1%
graemeh1 7/10 6150 days 1%
martinab 8/10 6150 days 1%
taupoguy 10/10 6166 days 1%
carolineder 8/10 6166 days 1%
Robert Hausser 9/10 6170 days 1%
Thomas Rust 9/10 6170 days 1%
X Otte 8/10 6174 days 1%
kymberlyw 9/10 6411 days 1%
stephen 9/10 6411 days 1%
StijmH 8/10 6427 days 1%
StijnH 8/10 6427 days 1%
Rene 9/10 6434 days 1%
BrzezinskaM 10/10 6435 days 1%
AndreB 9/10 6435 days 1%
Dalibor 9/10 6444 days 1%
Pavel 8/10 6447 days 1%
LeaM 9/10 6480 days 1%
AndreM 9/10 6480 days 1%
JohannesE 7/10 6480 days 1%
Eugen 9/10 6483 days 1%
Maike 9/10 6483 days 1%
Mary 7/10 6484 days 1%
purplekat99 10/10 6500 days 1%
Emilie 9/10 6585 days 1%
Kristina 7/10 6585 days 1%
Vanessa 5/10 6600 days 1%
chubby69 10/10 6653 days 1%
Christine 10/10 6659 days 1%
David Fowler 7/10 6678 days 1%
Karen C 6/10 6742 days 1%
Menashe 7/10 6780 days 1%
Bryony Wilson 8/10 6790 days 1%
Beate Sinn 9/10 6794 days 1%
Richard 5/10 6794 days 1%
Smith 6/10 6803 days 1%
Carmen Dolny 8/10 6811 days 1%
Lisa Tame 8/10 6811 days 1%
Gustavo 9/10 6811 days 1%
Kilsby 9/10 6838 days 1%
Juerg 9/10 6851 days 1%
Tanya 9/10 6853 days 1%
Kehoe 7/10 6856 days 1%
Iain 8/10 6857 days 1%
Petra 8/10 6881 days 1%
Dennis 10/10 7157 days 1%

Adjustments

Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.

Sample Size Adjustment

No Adjustment

A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Apex Rental Cars experience has plenty of reviews and does not meet the criteria for any adjustment.

Recent Reviews Adjustment

-6.64% Adjustment

Recent reviews reflect the experience as it currently operates. This means it's important to get fresh reviews. Some experiences discovered they could get a few good reviews and then, resting on their laurels, discourage any further reviews. This adjustment stimulates experiences to be positively involved in the review generating process and discourages them from manipulating the ranking system in this manner.

What constitutes a recent review is based on the how old it is, what type of experience it is applied to and and what time of year it currently is. Due to the seasonal nature of many businesses, what is considered recent is dynamically adjusted throughout the year.

There may be an adjustment if this experience hasn't received enough reviews within the last 57 days. The Apex Rental Cars experience has 0 recent rankings. Adjustments are according to the following table:

Recent Reviews Adjustment
0 -3.00%
1 -2.63%
2 -1.50%
3 -0.38%
4 -0.00%

In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.

The Apex Rental Cars experience has been adjusted for 200 days. Adjustments are according to the following table.

Days Adjustment
… …
197 -3.59%
198 -3.60%
199 -3.62%
200 -3.64%
201 -3.66%
202 -3.68%
203 -3.70%
… …

Balancing Adjustment

6.81% Adjustment

Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.

You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.

We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.

Final Ranking Score

77%

The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.