Kia ora, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.

The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!

We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?

Below you'll find details around some of the important factors that went into calculating the ranking score for Apex Rental Cars.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.

Cymen Crick's avatar

Cymen Crick

Rankers Owner

Apex Rental Cars

Valid Reviews

209 Valid Reviews

The Apex Rental Cars experience has a total of 233 reviews. There are 209 valid reviews that are included when calculating the ranking score and 24 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.

Below is the distribution of ratings for the 209 valid reviews:

Rating Count Percentage
10/10 49
23%
9/10 34
16%
8/10 40
19%
7/10 17
8%
6/10 9
4%
5/10 5
2%
4/10 1
0%
3/10 8
4%
2/10 10
5%
1/10 36
17%

66.89% Average

The raw data average (mean) for all the Apex Rental Cars valid reviews is 66.89% and is based on 209 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.

Face-to-Face Reviews

94 Face-to-Face Reviews

The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.

More about face-to-face reviews

Within the 209 valid reviews, the experience has 94 face-to-face reviews collected during interviews by our team.

Below is the distribution of ratings for the 94 face-to-face reviews:

Rating Count Percentage
10/10 14
15%
9/10 25
27%
8/10 34
36%
7/10 14
15%
6/10 5
5%
5/10 2
2%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 0
0%

82.45% Average

The raw data average (mean) for all the Apex Rental Cars face-to-face reviews is 82.45% and is based on 94 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.

Weighted Average

76.82%

Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.

Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.

Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.

Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.

Reviewer Rating Age Relative Weight
Rene 10/10 271 days 100%
CB 10/10 332 days 98%
Ondrej 1/10 942 days 21%
Will 1/10 971 days 20%
Derek UK 10/10 971 days 49%
Barry 3/10 1033 days 23%
Klm 3/10 1063 days 22%
Steve 10/10 1094 days 37%
Martyn 10/10 1094 days 37%
Maria 10/10 1124 days 34%
Melissa 1/10 1155 days 13%
Nyah 1/10 1308 days 9%
David M 3/10 1308 days 11%
Karla, Sydney 10/10 1489 days 12%
Neville 1/10 1673 days 3%
A Tango 10/10 1701 days 6%
Nicholas Chin 1/10 1824 days 2%
Trista McLean 10/10 2038 days 5%
Steve 9/10 2097 days 5%
Kane 1/10 2128 days 2%
Melanie Brown 8/10 2219 days 4%
World Traveller 1/10 2250 days 2%
Dave Berry 10/10 2250 days 4%
RJ 1/10 2250 days 2%
R Woolley 10/10 2403 days 4%
Claire Wood 10/10 2432 days 4%
ALEKSANDROV Igor Avramovski 1/10 2463 days 2%
Luiz 2/10 2463 days 2%
Jorge 1/10 2494 days 2%
Adam Beevers 3/10 2494 days 2%
Megan 1/10 2494 days 2%
Marc 3/10 2524 days 2%
Howie 9/10 2524 days 4%
Jacques 1/10 2524 days 1%
Janet 10/10 2555 days 4%
Shelby and Matt 10/10 2555 days 4%
Taki Green 1/10 2585 days 1%
Mel 1/10 2585 days 1%
David 5/10 2585 days 3%
JS 1/10 2708 days 1%
Yoke 1/10 2738 days 1%
Kirstie Gallant 7/10 2738 days 3%
Yvonne M Hackenberg 10/10 2738 days 3%
Miss T 1/10 2738 days 1%
Me 1/10 2738 days 1%
Mike Purchas 2/10 2769 days 1%
Gal 1/10 2769 days 1%
M Reeder 2/10 2797 days 1%
Nikki 10/10 2828 days 3%
Anna 9/10 2828 days 3%
Reena Scobie 1/10 2828 days 1%
Bill Brennan 9/10 2828 days 3%
Jeff & Sharon 2/10 2828 days 1%
Craig 5/10 2828 days 2%
Mel B 1/10 2828 days 1%
David 1/10 2828 days 1%
JR WU 2/10 2859 days 1%
Kirstie Lilly 10/10 2889 days 3%
Arlene 8/10 2950 days 3%
Penny Mackay 10/10 2950 days 3%
Laura 3/10 3012 days 1%
Bharat 10/10 3073 days 3%
Gandalf 4/10 3103 days 2%
siti fatimah adnan 10/10 3134 days 2%
Katie 1/10 3134 days 1%
Giovanni 5/10 3134 days 2%
Aileen Davies 2/10 3134 days 1%
Nicola 1/10 3134 days 1%
Dane 1/10 3134 days 1%
David williams 3/10 3134 days 1%
Yan Xiao 3/10 3134 days 1%
Peter Dawkins 10/10 3162 days 2%
David 2/10 3162 days 1%
David Elliott 10/10 3193 days 2%
You Joon Kim 1/10 3193 days 1%
Chris Monk 8/10 3224 days 2%
Helen Burgess 2/10 3254 days 1%
Carol Smith 1/10 3254 days 1%
Richard Hunter 1/10 3254 days 1%
peter hendry 1/10 3285 days 1%
Katharina Koch 8/10 3511 days 2%
Luna Tarius 1/10 3527 days 1%
Carly Biedul 10/10 3536 days 2%
Guillaume Deleuze 6/10 3552 days 1%
Brad Dean 2/10 3558 days 1%
dave car 1/10 3558 days 1%
Rhydian Templer 8/10 3568 days 2%
Amy 9/10 3571 days 2%
Nina Kaspar 6/10 3589 days 1%
Silvia Hermosillo 1/10 3589 days 1%
Tony Algie 8/10 3589 days 2%
diane wong 8/10 3619 days 1%
Maryanne Wardlaw 2/10 3680 days 1%
Hans Dersch 1/10 3742 days 0%
Kuldeep Nandurkar 9/10 3803 days 1%
Emily Noyd 10/10 3852 days 1%
Christofer Cronholm 6/10 3893 days 1%
Taylor Fabricius 9/10 3896 days 1%
Cecile 7/10 3920 days 1%
Geoff Plunkett 10/10 3924 days 1%
Pawa 7/10 3955 days 1%
James Norcliffe 10/10 4016 days 1%
Andrew Barnden 10/10 4046 days 1%
Sheila Wee 10/10 4199 days 0%
Joana 8/10 4246 days 0%
Lea Karl 8/10 4307 days 0%
Travelgirl 1/10 4320 days 0%
Vanessa 8/10 4592 days 1%
Natalie Boehm 8/10 4611 days 1%
Bradford Young 1/10 4685 days 0%
regi kiwi 10/10 4685 days 1%
Jeremy Eng 9/10 4960 days 1%
Justin Leest 10/10 4964 days 1%
Anna Neuenfeldt 10/10 4966 days 1%
Maja Bogdanowicz 10/10 4967 days 1%
Alex Ross 10/10 5321 days 1%
Wright 7/10 5329 days 1%
Denise & Maciej Holzer 8/10 5329 days 1%
Deana Peters 9/10 5337 days 1%
Jeroen Bartos 8/10 5338 days 1%
Gabriele Wendt 8/10 5339 days 1%
Aled 9/10 5343 days 1%
Ute Rogawski 6/10 5346 days 1%
Asha 7/10 5385 days 1%
Rene Rypkema 8/10 5399 days 1%
Judith 8/10 5405 days 1%
ZubZubZub 10/10 5507 days 1%
Mascot 9/10 5507 days 1%
joE 10/10 5507 days 1%
Sherbertdip 8/10 5507 days 1%
tj10128 10/10 5538 days 1%
Nicky Bell 9/10 5636 days 1%
Gerryq Winters 9/10 5662 days 1%
A Jones 6/10 5663 days 1%
Katarina Bokor 8/10 5668 days 1%
Sue Carren 8/10 5668 days 1%
Karen Stephens 7/10 5668 days 1%
M Bigras 8/10 5673 days 1%
Binder 7/10 5675 days 1%
Jo Meekley 8/10 5675 days 1%
Guy Cohen 8/10 5677 days 1%
Ven 8/10 5677 days 1%
Wouter Moui 7/10 5683 days 1%
Jerven and Kim 7/10 5684 days 1%
Tanya & Florian 9/10 5685 days 1%
Niklas Ronnino 8/10 5689 days 1%
Gael Romain 8/10 5691 days 1%
Diana Clipsham 6/10 5710 days 1%
Roger Lows 9/10 5710 days 1%
Lynn Leitch 9/10 5712 days 1%
Stephen Leitch 9/10 5712 days 1%
Claus Olsen 10/10 5714 days 1%
hellsknipe356 10/10 5842 days 1%
chumfft 10/10 5934 days 1%
Elisabeth 10/10 6019 days 1%
lindam 10/10 6025 days 1%
Hana Vokata 8/10 6030 days 1%
Ralph 8/10 6053 days 1%
Senel 10/10 6063 days 1%
Cheryl Gorman 10/10 6069 days 1%
Stefan 8/10 6078 days 1%
Eva 6/10 6082 days 1%
Alain Deslandres 7/10 6097 days 1%
Ross & Catherine Litherland 8/10 6097 days 1%
graemeh1 7/10 6130 days 1%
martinab 8/10 6130 days 1%
taupoguy 10/10 6146 days 1%
carolineder 8/10 6146 days 1%
Robert Hausser 9/10 6150 days 1%
Thomas Rust 9/10 6150 days 1%
X Otte 8/10 6154 days 1%
kymberlyw 9/10 6391 days 1%
stephen 9/10 6391 days 1%
StijmH 8/10 6407 days 1%
StijnH 8/10 6407 days 1%
Rene 9/10 6414 days 1%
BrzezinskaM 10/10 6415 days 1%
AndreB 9/10 6415 days 1%
Dalibor 9/10 6424 days 1%
Pavel 8/10 6426 days 1%
LeaM 9/10 6460 days 1%
AndreM 9/10 6460 days 1%
JohannesE 7/10 6460 days 1%
Eugen 9/10 6462 days 1%
Maike 9/10 6462 days 1%
Mary 7/10 6463 days 1%
purplekat99 10/10 6480 days 1%
Emilie 9/10 6565 days 1%
Kristina 7/10 6565 days 1%
Vanessa 5/10 6579 days 1%
chubby69 10/10 6633 days 1%
Christine 10/10 6638 days 1%
David Fowler 7/10 6658 days 1%
Karen C 6/10 6722 days 1%
Menashe 7/10 6760 days 1%
Bryony Wilson 8/10 6770 days 1%
Beate Sinn 9/10 6774 days 1%
Richard 5/10 6774 days 1%
Smith 6/10 6783 days 1%
Carmen Dolny 8/10 6791 days 1%
Lisa Tame 8/10 6791 days 1%
Gustavo 9/10 6791 days 1%
Kilsby 9/10 6818 days 1%
Juerg 9/10 6831 days 1%
Tanya 9/10 6833 days 1%
Kehoe 7/10 6836 days 1%
Iain 8/10 6837 days 1%
Petra 8/10 6861 days 1%
Dennis 10/10 7137 days 1%

Adjustments

Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.

Sample Size Adjustment

No Adjustment

A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Apex Rental Cars experience has plenty of reviews and does not meet the criteria for any adjustment.

Recent Reviews Adjustment

-6.23% Adjustment

Recent reviews reflect the experience as it currently operates. This means it's important to get fresh reviews. Some experiences discovered they could get a few good reviews and then, resting on their laurels, discourage any further reviews. This adjustment stimulates experiences to be positively involved in the review generating process and discourages them from manipulating the ranking system in this manner.

What constitutes a recent review is based on the how old it is, what type of experience it is applied to and and what time of year it currently is. Due to the seasonal nature of many businesses, what is considered recent is dynamically adjusted throughout the year.

There may be an adjustment if this experience hasn't received enough reviews within the last 68 days. The Apex Rental Cars experience has 0 recent rankings. Adjustments are according to the following table:

Recent Reviews Adjustment
0 -3.00%
1 -2.63%
2 -1.50%
3 -0.38%
4 -0.00%

In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.

The Apex Rental Cars experience has been adjusted for 200 days. Adjustments are according to the following table.

Days Adjustment
… …
197 -3.18%
198 -3.20%
199 -3.21%
200 -3.23%
201 -3.25%
202 -3.26%
203 -3.28%
… …

Balancing Adjustment

6.68% Adjustment

Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.

You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.

We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.

Final Ranking Score

77%

The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.