G'day, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for The Sea Kayak Company.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
The Sea Kayak Company
Valid Reviews
109 Valid Reviews
The The Sea Kayak Company experience has a total of 114 reviews. There are 109 valid reviews that are included when calculating the ranking score and 5 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 109 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 49 |
|
45% |
| 9/10 | 21 |
|
19% |
| 8/10 | 26 |
|
24% |
| 7/10 | 5 |
|
5% |
| 6/10 | 4 |
|
4% |
| 5/10 | 1 |
|
1% |
| 4/10 | 2 |
|
2% |
| 3/10 | 1 |
|
1% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
88.26% Average
The raw data average (mean) for all the The Sea Kayak Company valid reviews is 88.26% and is based on 109 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
66 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 109 valid reviews, the experience has 66 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 66 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 16 |
|
24% |
| 9/10 | 20 |
|
30% |
| 8/10 | 21 |
|
32% |
| 7/10 | 4 |
|
6% |
| 6/10 | 3 |
|
5% |
| 5/10 | 1 |
|
2% |
| 4/10 | 1 |
|
2% |
| 3/10 | 0 |
|
0% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
85.30% Average
The raw data average (mean) for all the The Sea Kayak Company face-to-face reviews is 85.30% and is based on 66 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
89.46%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Bernardo Galeazzo | 10/10 | 3582 days | 100% |
| Sara Berton | 5/10 | 4316 days | 0% |
| Lorraine Doyle | 9/10 | 4658 days | 61% |
| Sabisch Moritz | 9/10 | 4672 days | 61% |
| Hanneke P | 6/10 | 4731 days | 52% |
| Hanle | 7/10 | 4747 days | 57% |
| Mark and Eefie | 9/10 | 4747 days | 61% |
| Ramon Keller | 9/10 | 4752 days | 61% |
| Stephan Olivier | 6/10 | 4766 days | 52% |
| Stephan Olivier | 6/10 | 4766 days | 52% |
| Owen Chesbrough | 10/10 | 5048 days | 62% |
| Peter Field | 9/10 | 5048 days | 61% |
| Patricia Fearon | 9/10 | 5049 days | 61% |
| Fiona Finke | 9/10 | 5057 days | 61% |
| Alison Rosser | 8/10 | 5060 days | 60% |
| Kurt & Noemi Buhler | 8/10 | 5061 days | 60% |
| Urban Reifler | 9/10 | 5077 days | 61% |
| Sallypea | 4/10 | 5097 days | 38% |
| LPeters | 10/10 | 5158 days | 62% |
| visser01 | 8/10 | 5158 days | 60% |
| bladdor | 10/10 | 5342 days | 62% |
| kiwimatt | 10/10 | 5342 days | 62% |
| Emma13 | 10/10 | 5372 days | 62% |
| cgeog | 10/10 | 5372 days | 62% |
| GenH | 8/10 | 5372 days | 60% |
| Jorge Martinez Gacio | 8/10 | 5383 days | 60% |
| Jo Meekley | 10/10 | 5387 days | 62% |
| Henrick Lund | 8/10 | 5390 days | 60% |
| Vanessa Vogel | 9/10 | 5393 days | 61% |
| Roman & Esther | 4/10 | 5400 days | 38% |
| Courtney Wood | 8/10 | 5401 days | 60% |
| Melanie Gruber | 10/10 | 5404 days | 62% |
| Pam & Rob Tellwright | 8/10 | 5407 days | 60% |
| Matthias | 9/10 | 5420 days | 61% |
| Dr Dorthe Bossow | 9/10 | 5427 days | 61% |
| Jim Thomsen | 10/10 | 5428 days | 62% |
| Kate Thomsen | 10/10 | 5428 days | 62% |
| Matt_Brook | 10/10 | 5431 days | 62% |
| Matt | 10/10 | 5516 days | 62% |
| Gail King | 10/10 | 5737 days | 62% |
| Marie | 8/10 | 5737 days | 60% |
| Lukas Blaauw | 7/10 | 5755 days | 57% |
| Gerhard Kronen | 8/10 | 5765 days | 60% |
| LucyBrown | 10/10 | 5768 days | 62% |
| Caitriona Doyle | 8/10 | 5790 days | 60% |
| David Hallwood | 7/10 | 5796 days | 57% |
| TimW | 10/10 | 5796 days | 62% |
| Steve Platt | 10/10 | 5827 days | 62% |
| ffowler | 10/10 | 5827 days | 62% |
| John Fowler | 10/10 | 5827 days | 62% |
| Jim23 | 10/10 | 5858 days | 62% |
| Stefanie E | 8/10 | 5865 days | 60% |
| Vicki Cashmore | 9/10 | 5870 days | 61% |
| BrandonD | 10/10 | 5888 days | 62% |
| johannac | 10/10 | 5977 days | 62% |
| Greg18 | 8/10 | 6102 days | 60% |
| Heide | 8/10 | 6105 days | 60% |
| MarielR | 8/10 | 6120 days | 60% |
| AlanB | 10/10 | 6121 days | 62% |
| Larissa Storm | 10/10 | 6131 days | 62% |
| Matthew Hemmer | 10/10 | 6133 days | 62% |
| RuddM | 8/10 | 6136 days | 60% |
| Chris | 10/10 | 6136 days | 62% |
| ElizabethF | 9/10 | 6137 days | 61% |
| Hanna | 10/10 | 6138 days | 62% |
| crazyklaus | 8/10 | 6140 days | 60% |
| LaurenS | 8/10 | 6147 days | 60% |
| SophieW1 | 8/10 | 6147 days | 60% |
| BethanD | 10/10 | 6149 days | 62% |
| MattEngland | 10/10 | 6152 days | 62% |
| the_hayz | 10/10 | 6154 days | 62% |
| crmcdowell | 10/10 | 6155 days | 62% |
| tessacb | 10/10 | 6155 days | 62% |
| kimbo | 10/10 | 6156 days | 62% |
| sarahvg | 10/10 | 6156 days | 62% |
| CharlotteC | 10/10 | 6157 days | 62% |
| Camilla E | 8/10 | 6157 days | 60% |
| DavidMace | 6/10 | 6158 days | 52% |
| Angela Meachen | 10/10 | 6158 days | 62% |
| Andrea F | 10/10 | 6161 days | 62% |
| Sarah | 9/10 | 6174 days | 61% |
| Antonia | 10/10 | 6175 days | 62% |
| otilia neves | 10/10 | 6176 days | 62% |
| Oban | 3/10 | 6180 days | 31% |
| Joe | 10/10 | 6192 days | 62% |
| Maud | 9/10 | 6206 days | 61% |
| Sofie | 8/10 | 6219 days | 60% |
| Anne Baker | 10/10 | 6474 days | 62% |
| Biergibt | 10/10 | 6482 days | 62% |
| cjbaker | 10/10 | 6482 days | 62% |
| liam kelly | 10/10 | 6483 days | 62% |
| Denise | 10/10 | 6485 days | 62% |
| Sharon | 10/10 | 6486 days | 62% |
| Corinne | 8/10 | 6486 days | 60% |
| Demo | 8/10 | 6486 days | 60% |
| Thorsten Kabelitz | 8/10 | 6492 days | 60% |
| Corina | 9/10 | 6493 days | 61% |
| Holly | 8/10 | 6514 days | 60% |
| Marc Hertogs | 9/10 | 6518 days | 61% |
| Meaghan | 10/10 | 6542 days | 62% |
| Antone Enright | 9/10 | 6542 days | 61% |
| Amy | 9/10 | 6542 days | 61% |
| Julia | 7/10 | 6542 days | 57% |
| Karin Hell | 9/10 | 6543 days | 61% |
| Rico | 7/10 | 6549 days | 57% |
| nilelundgren | 10/10 | 6558 days | 62% |
| Travis Brennan | 9/10 | 6561 days | 61% |
| JanKovar | 8/10 | 6820 days | 60% |
| sven | 10/10 | 6827 days | 62% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The The Sea Kayak Company experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-4.06% Adjustment
There may be an adjustment if this experience hasn't received any reviews within the last 42 days. However the The Sea Kayak Company experience does not meet the criteria for any adjustment.
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The The Sea Kayak Company experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -4.00% |
| 198 | -4.02% |
| 199 | -4.04% |
| 200 | -4.06% |
| 201 | -4.08% |
| 202 | -4.10% |
| 203 | -4.12% |
| … | … |
Balancing Adjustment
1.75% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Final Ranking Score
87%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.