Kia ora, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for The Sea Kayak Company.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
The Sea Kayak Company
Valid Reviews
109 Valid Reviews
The The Sea Kayak Company experience has a total of 114 reviews. There are 109 valid reviews that are included when calculating the ranking score and 5 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 109 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 49 |
|
45% |
| 9/10 | 21 |
|
19% |
| 8/10 | 26 |
|
24% |
| 7/10 | 5 |
|
5% |
| 6/10 | 4 |
|
4% |
| 5/10 | 1 |
|
1% |
| 4/10 | 2 |
|
2% |
| 3/10 | 1 |
|
1% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
88.26% Average
The raw data average (mean) for all the The Sea Kayak Company valid reviews is 88.26% and is based on 109 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
66 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 109 valid reviews, the experience has 66 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 66 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 16 |
|
24% |
| 9/10 | 20 |
|
30% |
| 8/10 | 21 |
|
32% |
| 7/10 | 4 |
|
6% |
| 6/10 | 3 |
|
5% |
| 5/10 | 1 |
|
2% |
| 4/10 | 1 |
|
2% |
| 3/10 | 0 |
|
0% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
85.30% Average
The raw data average (mean) for all the The Sea Kayak Company face-to-face reviews is 85.30% and is based on 66 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
89.19%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Bernardo Galeazzo | 10/10 | 3689 days | 100% |
| Sara Berton | 5/10 | 4423 days | 27% |
| Lorraine Doyle | 9/10 | 4765 days | 55% |
| Sabisch Moritz | 9/10 | 4779 days | 55% |
| Hanneke P | 6/10 | 4838 days | 39% |
| Hanle | 7/10 | 4854 days | 48% |
| Mark and Eefie | 9/10 | 4854 days | 55% |
| Ramon Keller | 9/10 | 4859 days | 55% |
| Stephan Olivier | 6/10 | 4873 days | 39% |
| Stephan Olivier | 6/10 | 4873 days | 39% |
| Owen Chesbrough | 10/10 | 5155 days | 56% |
| Peter Field | 9/10 | 5155 days | 55% |
| Patricia Fearon | 9/10 | 5156 days | 55% |
| Fiona Finke | 9/10 | 5164 days | 55% |
| Alison Rosser | 8/10 | 5167 days | 54% |
| Kurt & Noemi Buhler | 8/10 | 5168 days | 54% |
| Urban Reifler | 9/10 | 5184 days | 55% |
| Sallypea | 4/10 | 5204 days | 13% |
| LPeters | 10/10 | 5265 days | 56% |
| visser01 | 8/10 | 5265 days | 54% |
| bladdor | 10/10 | 5448 days | 56% |
| kiwimatt | 10/10 | 5448 days | 56% |
| Emma13 | 10/10 | 5479 days | 56% |
| cgeog | 10/10 | 5479 days | 56% |
| GenH | 8/10 | 5479 days | 54% |
| Jorge Martinez Gacio | 8/10 | 5490 days | 54% |
| Jo Meekley | 10/10 | 5494 days | 56% |
| Henrick Lund | 8/10 | 5497 days | 54% |
| Vanessa Vogel | 9/10 | 5500 days | 55% |
| Roman & Esther | 4/10 | 5507 days | 13% |
| Courtney Wood | 8/10 | 5508 days | 54% |
| Melanie Gruber | 10/10 | 5511 days | 56% |
| Pam & Rob Tellwright | 8/10 | 5514 days | 54% |
| Matthias | 9/10 | 5527 days | 55% |
| Dr Dorthe Bossow | 9/10 | 5534 days | 55% |
| Jim Thomsen | 10/10 | 5535 days | 56% |
| Kate Thomsen | 10/10 | 5535 days | 56% |
| Matt_Brook | 10/10 | 5538 days | 56% |
| Matt | 10/10 | 5623 days | 56% |
| Gail King | 10/10 | 5844 days | 56% |
| Marie | 8/10 | 5844 days | 54% |
| Lukas Blaauw | 7/10 | 5862 days | 48% |
| Gerhard Kronen | 8/10 | 5872 days | 54% |
| LucyBrown | 10/10 | 5875 days | 56% |
| Caitriona Doyle | 8/10 | 5897 days | 54% |
| David Hallwood | 7/10 | 5903 days | 48% |
| TimW | 10/10 | 5903 days | 56% |
| Steve Platt | 10/10 | 5934 days | 56% |
| ffowler | 10/10 | 5934 days | 56% |
| John Fowler | 10/10 | 5934 days | 56% |
| Jim23 | 10/10 | 5965 days | 56% |
| Stefanie E | 8/10 | 5972 days | 54% |
| Vicki Cashmore | 9/10 | 5977 days | 55% |
| BrandonD | 10/10 | 5995 days | 56% |
| johannac | 10/10 | 6083 days | 56% |
| Greg18 | 8/10 | 6209 days | 54% |
| Heide | 8/10 | 6212 days | 54% |
| MarielR | 8/10 | 6227 days | 54% |
| AlanB | 10/10 | 6228 days | 56% |
| Larissa Storm | 10/10 | 6238 days | 56% |
| Matthew Hemmer | 10/10 | 6240 days | 56% |
| RuddM | 8/10 | 6243 days | 54% |
| Chris | 10/10 | 6243 days | 56% |
| ElizabethF | 9/10 | 6244 days | 55% |
| Hanna | 10/10 | 6245 days | 56% |
| crazyklaus | 8/10 | 6247 days | 54% |
| LaurenS | 8/10 | 6254 days | 54% |
| SophieW1 | 8/10 | 6254 days | 54% |
| BethanD | 10/10 | 6256 days | 56% |
| MattEngland | 10/10 | 6259 days | 56% |
| the_hayz | 10/10 | 6261 days | 56% |
| crmcdowell | 10/10 | 6262 days | 56% |
| tessacb | 10/10 | 6262 days | 56% |
| kimbo | 10/10 | 6263 days | 56% |
| sarahvg | 10/10 | 6263 days | 56% |
| CharlotteC | 10/10 | 6264 days | 56% |
| Camilla E | 8/10 | 6264 days | 54% |
| DavidMace | 6/10 | 6265 days | 39% |
| Angela Meachen | 10/10 | 6265 days | 56% |
| Andrea F | 10/10 | 6268 days | 56% |
| Sarah | 9/10 | 6281 days | 55% |
| Antonia | 10/10 | 6282 days | 56% |
| otilia neves | 10/10 | 6283 days | 56% |
| Oban | 3/10 | 6287 days | 0% |
| Joe | 10/10 | 6299 days | 56% |
| Maud | 9/10 | 6313 days | 55% |
| Sofie | 8/10 | 6326 days | 54% |
| Anne Baker | 10/10 | 6581 days | 56% |
| Biergibt | 10/10 | 6589 days | 56% |
| cjbaker | 10/10 | 6589 days | 56% |
| liam kelly | 10/10 | 6590 days | 56% |
| Denise | 10/10 | 6592 days | 56% |
| Sharon | 10/10 | 6593 days | 56% |
| Corinne | 8/10 | 6593 days | 54% |
| Demo | 8/10 | 6593 days | 54% |
| Thorsten Kabelitz | 8/10 | 6599 days | 54% |
| Corina | 9/10 | 6600 days | 55% |
| Holly | 8/10 | 6621 days | 54% |
| Marc Hertogs | 9/10 | 6625 days | 55% |
| Meaghan | 10/10 | 6649 days | 56% |
| Antone Enright | 9/10 | 6649 days | 55% |
| Amy | 9/10 | 6649 days | 55% |
| Julia | 7/10 | 6649 days | 48% |
| Karin Hell | 9/10 | 6650 days | 55% |
| Rico | 7/10 | 6656 days | 48% |
| nilelundgren | 10/10 | 6665 days | 56% |
| Travis Brennan | 9/10 | 6668 days | 55% |
| JanKovar | 8/10 | 6926 days | 54% |
| sven | 10/10 | 6933 days | 56% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The The Sea Kayak Company experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-3.74% Adjustment
There may be an adjustment if this experience hasn't received any reviews within the last 60 days. However the The Sea Kayak Company experience does not meet the criteria for any adjustment.
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The The Sea Kayak Company experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -3.68% |
| 198 | -3.70% |
| 199 | -3.72% |
| 200 | -3.74% |
| 201 | -3.76% |
| 202 | -3.77% |
| 203 | -3.79% |
| … | … |
Balancing Adjustment
1.74% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Final Ranking Score
87%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.