Kia ora, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Flying Kiwi Adventure Tours.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
Flying Kiwi Adventure Tours
Valid Reviews
147 Valid Reviews
The Flying Kiwi Adventure Tours experience has a total of 162 reviews. There are 147 valid reviews that are included when calculating the ranking score and 15 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 147 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 120 |
|
82% |
| 9/10 | 21 |
|
14% |
| 8/10 | 2 |
|
1% |
| 7/10 | 1 |
|
1% |
| 6/10 | 1 |
|
1% |
| 5/10 | 0 |
|
0% |
| 4/10 | 0 |
|
0% |
| 3/10 | 2 |
|
1% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
96.87% Average
The raw data average (mean) for all the Flying Kiwi Adventure Tours valid reviews is 96.87% and is based on 147 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
5 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 147 valid reviews, the experience has 5 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 5 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 0 |
|
0% |
| 9/10 | 4 |
|
80% |
| 8/10 | 0 |
|
0% |
| 7/10 | 1 |
|
20% |
| 6/10 | 0 |
|
0% |
| 5/10 | 0 |
|
0% |
| 4/10 | 0 |
|
0% |
| 3/10 | 0 |
|
0% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
86.00% Average
The raw data average (mean) for all the Flying Kiwi Adventure Tours face-to-face reviews is 86.00% and is based on 5 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
93.41%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Paul and Yolanda | 10/10 | 288 days | 100% |
| Kim | 3/10 | 1078 days | 21% |
| Wendy | 6/10 | 2508 days | 3% |
| Sarah B | 10/10 | 2631 days | 4% |
| Laura Aiosa | 8/10 | 2692 days | 3% |
| Sarah Geran | 10/10 | 2692 days | 3% |
| Sarah | 10/10 | 2692 days | 3% |
| Amanda | 10/10 | 2692 days | 3% |
| Antoine Bordas | 10/10 | 3238 days | 2% |
| Jack Shaked | 10/10 | 3269 days | 2% |
| Varun Udayakumar | 9/10 | 3300 days | 2% |
| Tina Mjn | 10/10 | 3330 days | 2% |
| Thomas Roehm | 9/10 | 3544 days | 2% |
| Alex | 10/10 | 3544 days | 2% |
| MJ | 10/10 | 3544 days | 2% |
| Robert Cool | 10/10 | 3575 days | 2% |
| Sheila Jackson | 10/10 | 3575 days | 2% |
| Mantri B | 9/10 | 3575 days | 2% |
| NORA MUND | 10/10 | 3575 days | 2% |
| Mar Robles | 10/10 | 3575 days | 2% |
| Cwinsing | 10/10 | 3575 days | 2% |
| Jean Judd | 10/10 | 3575 days | 2% |
| James Theophilus | 10/10 | 3575 days | 2% |
| Mari Mitchell | 10/10 | 3575 days | 2% |
| Evi Frencken | 9/10 | 3604 days | 2% |
| Paul Reilly | 10/10 | 3604 days | 2% |
| Alex Lempka | 10/10 | 3604 days | 2% |
| Larry Lindsay | 9/10 | 3604 days | 2% |
| Darcy Porter | 10/10 | 3604 days | 2% |
| Emma | 10/10 | 3604 days | 2% |
| Richard Latham | 10/10 | 3604 days | 2% |
| Barbara Richards | 10/10 | 3604 days | 2% |
| Gustaf GustafK | 10/10 | 3635 days | 1% |
| Daniel Johansson | 10/10 | 3635 days | 1% |
| sara | 10/10 | 3635 days | 1% |
| Marcus Nyh | 10/10 | 3635 days | 1% |
| Alaina Allred | 10/10 | 3635 days | 1% |
| Matilda Fröjd | 10/10 | 3635 days | 1% |
| patricia | 10/10 | 3635 days | 1% |
| Tracee Guibord | 10/10 | 3635 days | 1% |
| David PAULL | 10/10 | 3635 days | 1% |
| isabella | 9/10 | 3635 days | 1% |
| Therese | 10/10 | 3635 days | 1% |
| Mattias Rydeblad | 9/10 | 3635 days | 1% |
| Jay A | 10/10 | 3666 days | 1% |
| Jenny Fan | 10/10 | 3666 days | 1% |
| Chris Norris | 10/10 | 3666 days | 1% |
| Ainhoa Goenaga | 10/10 | 3666 days | 1% |
| Anne Patzschke | 10/10 | 3666 days | 1% |
| Peter | 10/10 | 3666 days | 1% |
| meital cohen | 10/10 | 3666 days | 1% |
| Anna UK | 10/10 | 3666 days | 1% |
| Susan Simon | 10/10 | 3666 days | 1% |
| Tim | 10/10 | 3696 days | 1% |
| Virinder Sandhu | 10/10 | 3696 days | 1% |
| Lenny | 10/10 | 3696 days | 1% |
| Robyn | 10/10 | 3696 days | 1% |
| Josh Lawrence | 10/10 | 3696 days | 1% |
| Kevin Farthing | 10/10 | 3696 days | 1% |
| Kaia Demming | 10/10 | 3696 days | 1% |
| Brian Medway | 10/10 | 3696 days | 1% |
| Sarah | 10/10 | 3727 days | 1% |
| Sylvia | 10/10 | 3727 days | 1% |
| Anne Fischer | 10/10 | 3819 days | 1% |
| Dale Askew | 10/10 | 3910 days | 1% |
| Manuela Kohler | 10/10 | 3910 days | 1% |
| Courtney Fultz | 9/10 | 3910 days | 1% |
| Dee McC | 3/10 | 3910 days | 0% |
| Carina Dunkhorst | 10/10 | 3941 days | 1% |
| Emily Kelly | 10/10 | 3941 days | 1% |
| Laura G | 10/10 | 3941 days | 1% |
| Angela Paterson | 9/10 | 3941 days | 1% |
| Raima Svoboda | 10/10 | 3941 days | 1% |
| Renee Lance | 10/10 | 3941 days | 1% |
| David Ford | 10/10 | 3941 days | 1% |
| Yuri Jones | 9/10 | 3941 days | 1% |
| Heiko Dreyer | 10/10 | 3941 days | 1% |
| Jonathan Karron | 9/10 | 3969 days | 1% |
| Julia Stan | 10/10 | 3969 days | 1% |
| Jessica Zais | 10/10 | 3969 days | 1% |
| Sarah Wilson | 10/10 | 3969 days | 1% |
| EMMA DARK | 10/10 | 3969 days | 1% |
| Lisa Wilson | 10/10 | 3969 days | 1% |
| Lis Francis | 9/10 | 3969 days | 1% |
| Homer Chiu | 10/10 | 3969 days | 1% |
| Dan Cawley | 10/10 | 4000 days | 1% |
| Kathrin Seifert | 10/10 | 4000 days | 1% |
| Ann Toplis | 10/10 | 4000 days | 1% |
| Trevor Watkins | 10/10 | 4000 days | 1% |
| Allison TIpper | 10/10 | 4000 days | 1% |
| Niek Evers | 9/10 | 4000 days | 1% |
| Nigel Murphy | 10/10 | 4000 days | 1% |
| Michael Bluestone | 10/10 | 4000 days | 1% |
| Frida Jehrlander | 10/10 | 4000 days | 1% |
| Heather Boucher | 10/10 | 4000 days | 1% |
| Toby | 10/10 | 4000 days | 1% |
| Barbara Settles | 10/10 | 4031 days | 1% |
| Alison Quigley | 10/10 | 4061 days | 1% |
| Daniel Krýcha | 10/10 | 4061 days | 1% |
| Mon | 10/10 | 4061 days | 1% |
| Graham Young | 10/10 | 4275 days | 0% |
| Helen Capell | 10/10 | 4306 days | 0% |
| Helen Gross | 10/10 | 4334 days | 0% |
| Fletcher | 10/10 | 4365 days | 0% |
| lizzie clarke | 10/10 | 4365 days | 0% |
| Ruben van Selm | 10/10 | 4365 days | 0% |
| Ulrich Merker | 9/10 | 4396 days | 1% |
| Jennifer Frame | 10/10 | 4396 days | 1% |
| Alex Dettori | 10/10 | 4396 days | 1% |
| Oihana San Sebastian | 10/10 | 4396 days | 1% |
| Lara Kratky | 10/10 | 4396 days | 1% |
| Gaelle C | 10/10 | 4426 days | 1% |
| Nicole Joos | 10/10 | 4426 days | 1% |
| SAK | 10/10 | 4426 days | 1% |
| samantha perry | 10/10 | 4426 days | 1% |
| kali burnell | 10/10 | 4457 days | 1% |
| Ricky Gullett | 10/10 | 4457 days | 1% |
| Jan Mathias | 10/10 | 4518 days | 1% |
| Ruth | 10/10 | 4671 days | 1% |
| Juliana Marinho | 8/10 | 4671 days | 1% |
| Sarah Herdewyn | 10/10 | 4671 days | 1% |
| jake long | 10/10 | 4699 days | 1% |
| TravelTine | 10/10 | 4730 days | 1% |
| JDadey | 10/10 | 4730 days | 1% |
| Shawnee Mohney | 10/10 | 4730 days | 1% |
| Brian&Mike | 10/10 | 4730 days | 1% |
| rashmi manghrani | 10/10 | 4730 days | 1% |
| Markus_Schmitt | 10/10 | 4791 days | 1% |
| OllyLennard | 10/10 | 4914 days | 1% |
| emhewson | 10/10 | 5065 days | 1% |
| FlyKiwiFly | 10/10 | 5096 days | 1% |
| SandyK | 10/10 | 5127 days | 1% |
| bigappleangie | 10/10 | 5461 days | 1% |
| coolmodee | 10/10 | 5522 days | 1% |
| lana_allen | 10/10 | 5522 days | 1% |
| DACraddock | 9/10 | 5522 days | 1% |
| FeeMac | 10/10 | 5857 days | 1% |
| zoey1 | 7/10 | 5966 days | 1% |
| RichardA | 9/10 | 6108 days | 1% |
| Jonhamlin | 9/10 | 6150 days | 1% |
| laura2482 | 10/10 | 6151 days | 1% |
| renanf | 9/10 | 6152 days | 1% |
| BenD | 9/10 | 6181 days | 1% |
| LauraA | 9/10 | 6181 days | 1% |
| Jonathan Liew | 10/10 | 6252 days | 1% |
| Karin Hell | 9/10 | 6542 days | 1% |
| Maria Massalitina | 10/10 | 6557 days | 1% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Flying Kiwi Adventure Tours experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-4.06% Adjustment
There may be an adjustment if this experience hasn't received any reviews within the last 42 days. However the Flying Kiwi Adventure Tours experience does not meet the criteria for any adjustment.
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Flying Kiwi Adventure Tours experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -4.00% |
| 198 | -4.02% |
| 199 | -4.04% |
| 200 | -4.06% |
| 201 | -4.08% |
| 202 | -4.10% |
| 203 | -4.12% |
| … | … |
Balancing Adjustment
1.09% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Final Ranking Score
90%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.