Hi, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Flying Kiwi Adventure Tours.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
Flying Kiwi Adventure Tours
Valid Reviews
147 Valid Reviews
The Flying Kiwi Adventure Tours experience has a total of 162 reviews. There are 147 valid reviews that are included when calculating the ranking score and 15 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 147 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 120 |
|
82% |
| 9/10 | 21 |
|
14% |
| 8/10 | 2 |
|
1% |
| 7/10 | 1 |
|
1% |
| 6/10 | 1 |
|
1% |
| 5/10 | 0 |
|
0% |
| 4/10 | 0 |
|
0% |
| 3/10 | 2 |
|
1% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
96.87% Average
The raw data average (mean) for all the Flying Kiwi Adventure Tours valid reviews is 96.87% and is based on 147 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
5 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 147 valid reviews, the experience has 5 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 5 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 0 |
|
0% |
| 9/10 | 4 |
|
80% |
| 8/10 | 0 |
|
0% |
| 7/10 | 1 |
|
20% |
| 6/10 | 0 |
|
0% |
| 5/10 | 0 |
|
0% |
| 4/10 | 0 |
|
0% |
| 3/10 | 0 |
|
0% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
86.00% Average
The raw data average (mean) for all the Flying Kiwi Adventure Tours face-to-face reviews is 86.00% and is based on 5 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
95.35%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Paul and Yolanda | 10/10 | 597 days | 100% |
| Kim | 3/10 | 1387 days | 11% |
| Wendy | 6/10 | 2817 days | 3% |
| Sarah B | 10/10 | 2940 days | 4% |
| Laura Aiosa | 8/10 | 3001 days | 3% |
| Sarah Geran | 10/10 | 3001 days | 3% |
| Sarah | 10/10 | 3001 days | 3% |
| Amanda | 10/10 | 3001 days | 3% |
| Antoine Bordas | 10/10 | 3546 days | 2% |
| Jack Shaked | 10/10 | 3577 days | 2% |
| Varun Udayakumar | 9/10 | 3608 days | 2% |
| Tina Mjn | 10/10 | 3638 days | 2% |
| Thomas Roehm | 9/10 | 3852 days | 1% |
| Alex | 10/10 | 3852 days | 1% |
| MJ | 10/10 | 3852 days | 1% |
| Robert Cool | 10/10 | 3883 days | 1% |
| Sheila Jackson | 10/10 | 3883 days | 1% |
| Mantri B | 9/10 | 3883 days | 1% |
| NORA MUND | 10/10 | 3883 days | 1% |
| Mar Robles | 10/10 | 3883 days | 1% |
| Cwinsing | 10/10 | 3883 days | 1% |
| Jean Judd | 10/10 | 3883 days | 1% |
| James Theophilus | 10/10 | 3883 days | 1% |
| Mari Mitchell | 10/10 | 3884 days | 1% |
| Evi Frencken | 9/10 | 3912 days | 1% |
| Paul Reilly | 10/10 | 3912 days | 1% |
| Alex Lempka | 10/10 | 3912 days | 1% |
| Larry Lindsay | 9/10 | 3912 days | 1% |
| Darcy Porter | 10/10 | 3912 days | 1% |
| Emma | 10/10 | 3913 days | 1% |
| Richard Latham | 10/10 | 3913 days | 1% |
| Barbara Richards | 10/10 | 3913 days | 1% |
| Gustaf GustafK | 10/10 | 3943 days | 1% |
| Daniel Johansson | 10/10 | 3943 days | 1% |
| sara | 10/10 | 3943 days | 1% |
| Marcus Nyh | 10/10 | 3943 days | 1% |
| Alaina Allred | 10/10 | 3943 days | 1% |
| Matilda Fröjd | 10/10 | 3943 days | 1% |
| patricia | 10/10 | 3943 days | 1% |
| Tracee Guibord | 10/10 | 3943 days | 1% |
| David PAULL | 10/10 | 3944 days | 1% |
| isabella | 9/10 | 3944 days | 1% |
| Therese | 10/10 | 3944 days | 1% |
| Mattias Rydeblad | 9/10 | 3944 days | 1% |
| Jay A | 10/10 | 3974 days | 1% |
| Jenny Fan | 10/10 | 3974 days | 1% |
| Chris Norris | 10/10 | 3975 days | 1% |
| Ainhoa Goenaga | 10/10 | 3975 days | 1% |
| Anne Patzschke | 10/10 | 3975 days | 1% |
| Peter | 10/10 | 3975 days | 1% |
| meital cohen | 10/10 | 3975 days | 1% |
| Anna UK | 10/10 | 3975 days | 1% |
| Susan Simon | 10/10 | 3975 days | 1% |
| Tim | 10/10 | 4004 days | 1% |
| Virinder Sandhu | 10/10 | 4004 days | 1% |
| Lenny | 10/10 | 4004 days | 1% |
| Robyn | 10/10 | 4004 days | 1% |
| Josh Lawrence | 10/10 | 4004 days | 1% |
| Kevin Farthing | 10/10 | 4005 days | 1% |
| Kaia Demming | 10/10 | 4005 days | 1% |
| Brian Medway | 10/10 | 4005 days | 1% |
| Sarah | 10/10 | 4036 days | 1% |
| Sylvia | 10/10 | 4036 days | 1% |
| Anne Fischer | 10/10 | 4128 days | 1% |
| Dale Askew | 10/10 | 4218 days | 0% |
| Manuela Kohler | 10/10 | 4218 days | 0% |
| Courtney Fultz | 9/10 | 4218 days | 0% |
| Dee McC | 3/10 | 4218 days | 0% |
| Carina Dunkhorst | 10/10 | 4249 days | 0% |
| Emily Kelly | 10/10 | 4249 days | 0% |
| Laura G | 10/10 | 4249 days | 0% |
| Angela Paterson | 9/10 | 4249 days | 0% |
| Raima Svoboda | 10/10 | 4249 days | 0% |
| Renee Lance | 10/10 | 4249 days | 0% |
| David Ford | 10/10 | 4249 days | 0% |
| Yuri Jones | 9/10 | 4249 days | 0% |
| Heiko Dreyer | 10/10 | 4249 days | 0% |
| Jonathan Karron | 9/10 | 4277 days | 0% |
| Julia Stan | 10/10 | 4277 days | 0% |
| Jessica Zais | 10/10 | 4277 days | 0% |
| Sarah Wilson | 10/10 | 4277 days | 0% |
| EMMA DARK | 10/10 | 4277 days | 0% |
| Lisa Wilson | 10/10 | 4277 days | 0% |
| Lis Francis | 9/10 | 4277 days | 0% |
| Homer Chiu | 10/10 | 4277 days | 0% |
| Dan Cawley | 10/10 | 4308 days | 0% |
| Kathrin Seifert | 10/10 | 4308 days | 0% |
| Ann Toplis | 10/10 | 4308 days | 0% |
| Trevor Watkins | 10/10 | 4308 days | 0% |
| Allison TIpper | 10/10 | 4308 days | 0% |
| Niek Evers | 9/10 | 4309 days | 0% |
| Nigel Murphy | 10/10 | 4309 days | 0% |
| Michael Bluestone | 10/10 | 4309 days | 0% |
| Frida Jehrlander | 10/10 | 4309 days | 0% |
| Heather Boucher | 10/10 | 4309 days | 0% |
| Toby | 10/10 | 4309 days | 0% |
| Barbara Settles | 10/10 | 4339 days | 0% |
| Alison Quigley | 10/10 | 4369 days | 0% |
| Daniel Krýcha | 10/10 | 4369 days | 0% |
| Mon | 10/10 | 4369 days | 0% |
| Graham Young | 10/10 | 4584 days | 1% |
| Helen Capell | 10/10 | 4615 days | 1% |
| Helen Gross | 10/10 | 4643 days | 1% |
| Fletcher | 10/10 | 4674 days | 1% |
| lizzie clarke | 10/10 | 4674 days | 1% |
| Ruben van Selm | 10/10 | 4674 days | 1% |
| Ulrich Merker | 9/10 | 4705 days | 1% |
| Jennifer Frame | 10/10 | 4705 days | 1% |
| Alex Dettori | 10/10 | 4705 days | 1% |
| Oihana San Sebastian | 10/10 | 4705 days | 1% |
| Lara Kratky | 10/10 | 4705 days | 1% |
| Gaelle C | 10/10 | 4735 days | 1% |
| Nicole Joos | 10/10 | 4735 days | 1% |
| SAK | 10/10 | 4735 days | 1% |
| samantha perry | 10/10 | 4735 days | 1% |
| kali burnell | 10/10 | 4766 days | 1% |
| Ricky Gullett | 10/10 | 4766 days | 1% |
| Jan Mathias | 10/10 | 4827 days | 1% |
| Ruth | 10/10 | 4980 days | 1% |
| Juliana Marinho | 8/10 | 4980 days | 1% |
| Sarah Herdewyn | 10/10 | 4980 days | 1% |
| jake long | 10/10 | 5007 days | 1% |
| TravelTine | 10/10 | 5039 days | 1% |
| JDadey | 10/10 | 5039 days | 1% |
| Shawnee Mohney | 10/10 | 5039 days | 1% |
| Brian&Mike | 10/10 | 5039 days | 1% |
| rashmi manghrani | 10/10 | 5039 days | 1% |
| Markus_Schmitt | 10/10 | 5100 days | 1% |
| OllyLennard | 10/10 | 5223 days | 1% |
| emhewson | 10/10 | 5374 days | 1% |
| FlyKiwiFly | 10/10 | 5405 days | 1% |
| SandyK | 10/10 | 5436 days | 1% |
| bigappleangie | 10/10 | 5770 days | 1% |
| coolmodee | 10/10 | 5831 days | 1% |
| lana_allen | 10/10 | 5831 days | 1% |
| DACraddock | 9/10 | 5831 days | 1% |
| FeeMac | 10/10 | 6166 days | 1% |
| zoey1 | 7/10 | 6275 days | 1% |
| RichardA | 9/10 | 6417 days | 1% |
| Jonhamlin | 9/10 | 6459 days | 1% |
| laura2482 | 10/10 | 6459 days | 1% |
| renanf | 9/10 | 6461 days | 1% |
| BenD | 9/10 | 6490 days | 1% |
| LauraA | 9/10 | 6490 days | 1% |
| Jonathan Liew | 10/10 | 6561 days | 1% |
| Karin Hell | 9/10 | 6851 days | 1% |
| Maria Massalitina | 10/10 | 6865 days | 1% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Flying Kiwi Adventure Tours experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-3.64% Adjustment
There may be an adjustment if this experience hasn't received any reviews within the last 57 days. However the Flying Kiwi Adventure Tours experience does not meet the criteria for any adjustment.
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Flying Kiwi Adventure Tours experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -3.59% |
| 198 | -3.60% |
| 199 | -3.62% |
| 200 | -3.64% |
| 201 | -3.66% |
| 202 | -3.68% |
| 203 | -3.70% |
| … | … |
Balancing Adjustment
0.78% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Final Ranking Score
93%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.