Hi, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Flying Kiwi Adventure Tours.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
Flying Kiwi Adventure Tours
Valid Reviews
147 Valid Reviews
The Flying Kiwi Adventure Tours experience has a total of 162 reviews. There are 147 valid reviews that are included when calculating the ranking score and 15 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 147 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 120 |
|
82% |
| 9/10 | 21 |
|
14% |
| 8/10 | 2 |
|
1% |
| 7/10 | 1 |
|
1% |
| 6/10 | 1 |
|
1% |
| 5/10 | 0 |
|
0% |
| 4/10 | 0 |
|
0% |
| 3/10 | 2 |
|
1% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
96.87% Average
The raw data average (mean) for all the Flying Kiwi Adventure Tours valid reviews is 96.87% and is based on 147 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
5 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 147 valid reviews, the experience has 5 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 5 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 0 |
|
0% |
| 9/10 | 4 |
|
80% |
| 8/10 | 0 |
|
0% |
| 7/10 | 1 |
|
20% |
| 6/10 | 0 |
|
0% |
| 5/10 | 0 |
|
0% |
| 4/10 | 0 |
|
0% |
| 3/10 | 0 |
|
0% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
86.00% Average
The raw data average (mean) for all the Flying Kiwi Adventure Tours face-to-face reviews is 86.00% and is based on 5 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
95.33%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Paul and Yolanda | 10/10 | 594 days | 100% |
| Kim | 3/10 | 1384 days | 11% |
| Wendy | 6/10 | 2814 days | 3% |
| Sarah B | 10/10 | 2937 days | 4% |
| Laura Aiosa | 8/10 | 2998 days | 3% |
| Sarah Geran | 10/10 | 2998 days | 3% |
| Sarah | 10/10 | 2998 days | 3% |
| Amanda | 10/10 | 2998 days | 3% |
| Antoine Bordas | 10/10 | 3544 days | 2% |
| Jack Shaked | 10/10 | 3575 days | 2% |
| Varun Udayakumar | 9/10 | 3606 days | 2% |
| Tina Mjn | 10/10 | 3636 days | 2% |
| Thomas Roehm | 9/10 | 3850 days | 1% |
| Alex | 10/10 | 3850 days | 1% |
| MJ | 10/10 | 3850 days | 1% |
| Robert Cool | 10/10 | 3881 days | 1% |
| Sheila Jackson | 10/10 | 3881 days | 1% |
| Mantri B | 9/10 | 3881 days | 1% |
| NORA MUND | 10/10 | 3881 days | 1% |
| Mar Robles | 10/10 | 3881 days | 1% |
| Cwinsing | 10/10 | 3881 days | 1% |
| Jean Judd | 10/10 | 3881 days | 1% |
| James Theophilus | 10/10 | 3881 days | 1% |
| Mari Mitchell | 10/10 | 3881 days | 1% |
| Evi Frencken | 9/10 | 3910 days | 1% |
| Paul Reilly | 10/10 | 3910 days | 1% |
| Alex Lempka | 10/10 | 3910 days | 1% |
| Larry Lindsay | 9/10 | 3910 days | 1% |
| Darcy Porter | 10/10 | 3910 days | 1% |
| Emma | 10/10 | 3910 days | 1% |
| Richard Latham | 10/10 | 3910 days | 1% |
| Barbara Richards | 10/10 | 3910 days | 1% |
| Gustaf GustafK | 10/10 | 3941 days | 1% |
| Daniel Johansson | 10/10 | 3941 days | 1% |
| sara | 10/10 | 3941 days | 1% |
| Marcus Nyh | 10/10 | 3941 days | 1% |
| Alaina Allred | 10/10 | 3941 days | 1% |
| Matilda Fröjd | 10/10 | 3941 days | 1% |
| patricia | 10/10 | 3941 days | 1% |
| Tracee Guibord | 10/10 | 3941 days | 1% |
| David PAULL | 10/10 | 3941 days | 1% |
| isabella | 9/10 | 3941 days | 1% |
| Therese | 10/10 | 3941 days | 1% |
| Mattias Rydeblad | 9/10 | 3941 days | 1% |
| Jay A | 10/10 | 3972 days | 1% |
| Jenny Fan | 10/10 | 3972 days | 1% |
| Chris Norris | 10/10 | 3972 days | 1% |
| Ainhoa Goenaga | 10/10 | 3972 days | 1% |
| Anne Patzschke | 10/10 | 3972 days | 1% |
| Peter | 10/10 | 3972 days | 1% |
| meital cohen | 10/10 | 3972 days | 1% |
| Anna UK | 10/10 | 3972 days | 1% |
| Susan Simon | 10/10 | 3972 days | 1% |
| Tim | 10/10 | 4002 days | 1% |
| Virinder Sandhu | 10/10 | 4002 days | 1% |
| Lenny | 10/10 | 4002 days | 1% |
| Robyn | 10/10 | 4002 days | 1% |
| Josh Lawrence | 10/10 | 4002 days | 1% |
| Kevin Farthing | 10/10 | 4002 days | 1% |
| Kaia Demming | 10/10 | 4002 days | 1% |
| Brian Medway | 10/10 | 4002 days | 1% |
| Sarah | 10/10 | 4033 days | 1% |
| Sylvia | 10/10 | 4033 days | 1% |
| Anne Fischer | 10/10 | 4125 days | 1% |
| Dale Askew | 10/10 | 4216 days | 0% |
| Manuela Kohler | 10/10 | 4216 days | 0% |
| Courtney Fultz | 9/10 | 4216 days | 0% |
| Dee McC | 3/10 | 4216 days | 0% |
| Carina Dunkhorst | 10/10 | 4247 days | 0% |
| Emily Kelly | 10/10 | 4247 days | 0% |
| Laura G | 10/10 | 4247 days | 0% |
| Angela Paterson | 9/10 | 4247 days | 0% |
| Raima Svoboda | 10/10 | 4247 days | 0% |
| Renee Lance | 10/10 | 4247 days | 0% |
| David Ford | 10/10 | 4247 days | 0% |
| Yuri Jones | 9/10 | 4247 days | 0% |
| Heiko Dreyer | 10/10 | 4247 days | 0% |
| Jonathan Karron | 9/10 | 4275 days | 0% |
| Julia Stan | 10/10 | 4275 days | 0% |
| Jessica Zais | 10/10 | 4275 days | 0% |
| Sarah Wilson | 10/10 | 4275 days | 0% |
| EMMA DARK | 10/10 | 4275 days | 0% |
| Lisa Wilson | 10/10 | 4275 days | 0% |
| Lis Francis | 9/10 | 4275 days | 0% |
| Homer Chiu | 10/10 | 4275 days | 0% |
| Dan Cawley | 10/10 | 4306 days | 0% |
| Kathrin Seifert | 10/10 | 4306 days | 0% |
| Ann Toplis | 10/10 | 4306 days | 0% |
| Trevor Watkins | 10/10 | 4306 days | 0% |
| Allison TIpper | 10/10 | 4306 days | 0% |
| Niek Evers | 9/10 | 4306 days | 0% |
| Nigel Murphy | 10/10 | 4306 days | 0% |
| Michael Bluestone | 10/10 | 4306 days | 0% |
| Frida Jehrlander | 10/10 | 4306 days | 0% |
| Heather Boucher | 10/10 | 4306 days | 0% |
| Toby | 10/10 | 4306 days | 0% |
| Barbara Settles | 10/10 | 4337 days | 0% |
| Alison Quigley | 10/10 | 4367 days | 0% |
| Daniel Krýcha | 10/10 | 4367 days | 0% |
| Mon | 10/10 | 4367 days | 0% |
| Graham Young | 10/10 | 4581 days | 1% |
| Helen Capell | 10/10 | 4612 days | 1% |
| Helen Gross | 10/10 | 4640 days | 1% |
| Fletcher | 10/10 | 4671 days | 1% |
| lizzie clarke | 10/10 | 4671 days | 1% |
| Ruben van Selm | 10/10 | 4671 days | 1% |
| Ulrich Merker | 9/10 | 4702 days | 1% |
| Jennifer Frame | 10/10 | 4702 days | 1% |
| Alex Dettori | 10/10 | 4702 days | 1% |
| Oihana San Sebastian | 10/10 | 4702 days | 1% |
| Lara Kratky | 10/10 | 4702 days | 1% |
| Gaelle C | 10/10 | 4732 days | 1% |
| Nicole Joos | 10/10 | 4732 days | 1% |
| SAK | 10/10 | 4732 days | 1% |
| samantha perry | 10/10 | 4732 days | 1% |
| kali burnell | 10/10 | 4763 days | 1% |
| Ricky Gullett | 10/10 | 4763 days | 1% |
| Jan Mathias | 10/10 | 4824 days | 1% |
| Ruth | 10/10 | 4977 days | 1% |
| Juliana Marinho | 8/10 | 4977 days | 1% |
| Sarah Herdewyn | 10/10 | 4977 days | 1% |
| jake long | 10/10 | 5005 days | 1% |
| TravelTine | 10/10 | 5036 days | 1% |
| JDadey | 10/10 | 5036 days | 1% |
| Shawnee Mohney | 10/10 | 5036 days | 1% |
| Brian&Mike | 10/10 | 5036 days | 1% |
| rashmi manghrani | 10/10 | 5036 days | 1% |
| Markus_Schmitt | 10/10 | 5097 days | 1% |
| OllyLennard | 10/10 | 5220 days | 1% |
| emhewson | 10/10 | 5371 days | 1% |
| FlyKiwiFly | 10/10 | 5402 days | 1% |
| SandyK | 10/10 | 5433 days | 1% |
| bigappleangie | 10/10 | 5767 days | 1% |
| coolmodee | 10/10 | 5828 days | 1% |
| lana_allen | 10/10 | 5828 days | 1% |
| DACraddock | 9/10 | 5828 days | 1% |
| FeeMac | 10/10 | 6163 days | 1% |
| zoey1 | 7/10 | 6272 days | 1% |
| RichardA | 9/10 | 6414 days | 1% |
| Jonhamlin | 9/10 | 6456 days | 1% |
| laura2482 | 10/10 | 6457 days | 1% |
| renanf | 9/10 | 6458 days | 1% |
| BenD | 9/10 | 6487 days | 1% |
| LauraA | 9/10 | 6487 days | 1% |
| Jonathan Liew | 10/10 | 6558 days | 1% |
| Karin Hell | 9/10 | 6848 days | 1% |
| Maria Massalitina | 10/10 | 6863 days | 1% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Flying Kiwi Adventure Tours experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-3.58% Adjustment
There may be an adjustment if this experience hasn't received any reviews within the last 59 days. However the Flying Kiwi Adventure Tours experience does not meet the criteria for any adjustment.
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Flying Kiwi Adventure Tours experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -3.53% |
| 198 | -3.55% |
| 199 | -3.57% |
| 200 | -3.58% |
| 201 | -3.60% |
| 202 | -3.62% |
| 203 | -3.64% |
| … | … |
Balancing Adjustment
0.78% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Final Ranking Score
93%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.