G'day, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Flying Kiwi Adventure Tours.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
Flying Kiwi Adventure Tours
Valid Reviews
147 Valid Reviews
The Flying Kiwi Adventure Tours experience has a total of 162 reviews. There are 147 valid reviews that are included when calculating the ranking score and 15 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 147 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 120 |
|
82% |
| 9/10 | 21 |
|
14% |
| 8/10 | 2 |
|
1% |
| 7/10 | 1 |
|
1% |
| 6/10 | 1 |
|
1% |
| 5/10 | 0 |
|
0% |
| 4/10 | 0 |
|
0% |
| 3/10 | 2 |
|
1% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
96.87% Average
The raw data average (mean) for all the Flying Kiwi Adventure Tours valid reviews is 96.87% and is based on 147 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
5 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 147 valid reviews, the experience has 5 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 5 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 0 |
|
0% |
| 9/10 | 4 |
|
80% |
| 8/10 | 0 |
|
0% |
| 7/10 | 1 |
|
20% |
| 6/10 | 0 |
|
0% |
| 5/10 | 0 |
|
0% |
| 4/10 | 0 |
|
0% |
| 3/10 | 0 |
|
0% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
86.00% Average
The raw data average (mean) for all the Flying Kiwi Adventure Tours face-to-face reviews is 86.00% and is based on 5 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
93.35%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Paul and Yolanda | 10/10 | 278 days | 100% |
| Kim | 3/10 | 1068 days | 21% |
| Wendy | 6/10 | 2498 days | 3% |
| Sarah B | 10/10 | 2621 days | 4% |
| Laura Aiosa | 8/10 | 2682 days | 3% |
| Sarah Geran | 10/10 | 2682 days | 3% |
| Sarah | 10/10 | 2682 days | 3% |
| Amanda | 10/10 | 2682 days | 3% |
| Antoine Bordas | 10/10 | 3228 days | 2% |
| Jack Shaked | 10/10 | 3259 days | 2% |
| Varun Udayakumar | 9/10 | 3290 days | 2% |
| Tina Mjn | 10/10 | 3320 days | 2% |
| Thomas Roehm | 9/10 | 3534 days | 2% |
| Alex | 10/10 | 3534 days | 2% |
| MJ | 10/10 | 3534 days | 2% |
| Robert Cool | 10/10 | 3565 days | 2% |
| Sheila Jackson | 10/10 | 3565 days | 2% |
| Mantri B | 9/10 | 3565 days | 2% |
| NORA MUND | 10/10 | 3565 days | 2% |
| Mar Robles | 10/10 | 3565 days | 2% |
| Cwinsing | 10/10 | 3565 days | 2% |
| Jean Judd | 10/10 | 3565 days | 2% |
| James Theophilus | 10/10 | 3565 days | 2% |
| Mari Mitchell | 10/10 | 3565 days | 2% |
| Evi Frencken | 9/10 | 3594 days | 2% |
| Paul Reilly | 10/10 | 3594 days | 2% |
| Alex Lempka | 10/10 | 3594 days | 2% |
| Larry Lindsay | 9/10 | 3594 days | 2% |
| Darcy Porter | 10/10 | 3594 days | 2% |
| Emma | 10/10 | 3594 days | 2% |
| Richard Latham | 10/10 | 3594 days | 2% |
| Barbara Richards | 10/10 | 3594 days | 2% |
| Gustaf GustafK | 10/10 | 3625 days | 1% |
| Daniel Johansson | 10/10 | 3625 days | 1% |
| sara | 10/10 | 3625 days | 1% |
| Marcus Nyh | 10/10 | 3625 days | 1% |
| Alaina Allred | 10/10 | 3625 days | 1% |
| Matilda Fröjd | 10/10 | 3625 days | 1% |
| patricia | 10/10 | 3625 days | 1% |
| Tracee Guibord | 10/10 | 3625 days | 1% |
| David PAULL | 10/10 | 3625 days | 1% |
| isabella | 9/10 | 3625 days | 1% |
| Therese | 10/10 | 3625 days | 1% |
| Mattias Rydeblad | 9/10 | 3625 days | 1% |
| Jay A | 10/10 | 3656 days | 1% |
| Jenny Fan | 10/10 | 3656 days | 1% |
| Chris Norris | 10/10 | 3656 days | 1% |
| Ainhoa Goenaga | 10/10 | 3656 days | 1% |
| Anne Patzschke | 10/10 | 3656 days | 1% |
| Peter | 10/10 | 3656 days | 1% |
| meital cohen | 10/10 | 3656 days | 1% |
| Anna UK | 10/10 | 3656 days | 1% |
| Susan Simon | 10/10 | 3656 days | 1% |
| Tim | 10/10 | 3686 days | 1% |
| Virinder Sandhu | 10/10 | 3686 days | 1% |
| Lenny | 10/10 | 3686 days | 1% |
| Robyn | 10/10 | 3686 days | 1% |
| Josh Lawrence | 10/10 | 3686 days | 1% |
| Kevin Farthing | 10/10 | 3686 days | 1% |
| Kaia Demming | 10/10 | 3686 days | 1% |
| Brian Medway | 10/10 | 3686 days | 1% |
| Sarah | 10/10 | 3717 days | 1% |
| Sylvia | 10/10 | 3717 days | 1% |
| Anne Fischer | 10/10 | 3809 days | 1% |
| Dale Askew | 10/10 | 3900 days | 1% |
| Manuela Kohler | 10/10 | 3900 days | 1% |
| Courtney Fultz | 9/10 | 3900 days | 1% |
| Dee McC | 3/10 | 3900 days | 0% |
| Carina Dunkhorst | 10/10 | 3931 days | 1% |
| Emily Kelly | 10/10 | 3931 days | 1% |
| Laura G | 10/10 | 3931 days | 1% |
| Angela Paterson | 9/10 | 3931 days | 1% |
| Raima Svoboda | 10/10 | 3931 days | 1% |
| Renee Lance | 10/10 | 3931 days | 1% |
| David Ford | 10/10 | 3931 days | 1% |
| Yuri Jones | 9/10 | 3931 days | 1% |
| Heiko Dreyer | 10/10 | 3931 days | 1% |
| Jonathan Karron | 9/10 | 3959 days | 1% |
| Julia Stan | 10/10 | 3959 days | 1% |
| Jessica Zais | 10/10 | 3959 days | 1% |
| Sarah Wilson | 10/10 | 3959 days | 1% |
| EMMA DARK | 10/10 | 3959 days | 1% |
| Lisa Wilson | 10/10 | 3959 days | 1% |
| Lis Francis | 9/10 | 3959 days | 1% |
| Homer Chiu | 10/10 | 3959 days | 1% |
| Dan Cawley | 10/10 | 3990 days | 1% |
| Kathrin Seifert | 10/10 | 3990 days | 1% |
| Ann Toplis | 10/10 | 3990 days | 1% |
| Trevor Watkins | 10/10 | 3990 days | 1% |
| Allison TIpper | 10/10 | 3990 days | 1% |
| Niek Evers | 9/10 | 3990 days | 1% |
| Nigel Murphy | 10/10 | 3990 days | 1% |
| Michael Bluestone | 10/10 | 3990 days | 1% |
| Frida Jehrlander | 10/10 | 3990 days | 1% |
| Heather Boucher | 10/10 | 3990 days | 1% |
| Toby | 10/10 | 3990 days | 1% |
| Barbara Settles | 10/10 | 4021 days | 1% |
| Alison Quigley | 10/10 | 4051 days | 1% |
| Daniel Krýcha | 10/10 | 4051 days | 1% |
| Mon | 10/10 | 4051 days | 1% |
| Graham Young | 10/10 | 4265 days | 0% |
| Helen Capell | 10/10 | 4296 days | 0% |
| Helen Gross | 10/10 | 4324 days | 0% |
| Fletcher | 10/10 | 4355 days | 0% |
| lizzie clarke | 10/10 | 4355 days | 0% |
| Ruben van Selm | 10/10 | 4355 days | 0% |
| Ulrich Merker | 9/10 | 4386 days | 1% |
| Jennifer Frame | 10/10 | 4386 days | 1% |
| Alex Dettori | 10/10 | 4386 days | 1% |
| Oihana San Sebastian | 10/10 | 4386 days | 1% |
| Lara Kratky | 10/10 | 4386 days | 1% |
| Gaelle C | 10/10 | 4416 days | 1% |
| Nicole Joos | 10/10 | 4416 days | 1% |
| SAK | 10/10 | 4416 days | 1% |
| samantha perry | 10/10 | 4416 days | 1% |
| kali burnell | 10/10 | 4447 days | 1% |
| Ricky Gullett | 10/10 | 4447 days | 1% |
| Jan Mathias | 10/10 | 4508 days | 1% |
| Ruth | 10/10 | 4661 days | 1% |
| Juliana Marinho | 8/10 | 4661 days | 1% |
| Sarah Herdewyn | 10/10 | 4661 days | 1% |
| jake long | 10/10 | 4689 days | 1% |
| TravelTine | 10/10 | 4720 days | 1% |
| JDadey | 10/10 | 4720 days | 1% |
| Shawnee Mohney | 10/10 | 4720 days | 1% |
| Brian&Mike | 10/10 | 4720 days | 1% |
| rashmi manghrani | 10/10 | 4720 days | 1% |
| Markus_Schmitt | 10/10 | 4781 days | 1% |
| OllyLennard | 10/10 | 4904 days | 1% |
| emhewson | 10/10 | 5055 days | 1% |
| FlyKiwiFly | 10/10 | 5086 days | 1% |
| SandyK | 10/10 | 5117 days | 1% |
| bigappleangie | 10/10 | 5451 days | 1% |
| coolmodee | 10/10 | 5512 days | 1% |
| lana_allen | 10/10 | 5512 days | 1% |
| DACraddock | 9/10 | 5512 days | 1% |
| FeeMac | 10/10 | 5847 days | 1% |
| zoey1 | 7/10 | 5956 days | 1% |
| RichardA | 9/10 | 6098 days | 1% |
| Jonhamlin | 9/10 | 6140 days | 1% |
| laura2482 | 10/10 | 6141 days | 1% |
| renanf | 9/10 | 6142 days | 1% |
| BenD | 9/10 | 6171 days | 1% |
| LauraA | 9/10 | 6171 days | 1% |
| Jonathan Liew | 10/10 | 6242 days | 1% |
| Karin Hell | 9/10 | 6532 days | 1% |
| Maria Massalitina | 10/10 | 6547 days | 1% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Flying Kiwi Adventure Tours experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-4.07% Adjustment
There may be an adjustment if this experience hasn't received any reviews within the last 42 days. However the Flying Kiwi Adventure Tours experience does not meet the criteria for any adjustment.
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Flying Kiwi Adventure Tours experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -4.01% |
| 198 | -4.03% |
| 199 | -4.05% |
| 200 | -4.07% |
| 201 | -4.09% |
| 202 | -4.11% |
| 203 | -4.13% |
| … | … |
Balancing Adjustment
1.10% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Final Ranking Score
90%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.