G'day, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Flying Kiwi Adventure Tours.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
Flying Kiwi Adventure Tours
Valid Reviews
147 Valid Reviews
The Flying Kiwi Adventure Tours experience has a total of 162 reviews. There are 147 valid reviews that are included when calculating the ranking score and 15 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 147 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 120 |
|
82% |
| 9/10 | 21 |
|
14% |
| 8/10 | 2 |
|
1% |
| 7/10 | 1 |
|
1% |
| 6/10 | 1 |
|
1% |
| 5/10 | 0 |
|
0% |
| 4/10 | 0 |
|
0% |
| 3/10 | 2 |
|
1% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
96.87% Average
The raw data average (mean) for all the Flying Kiwi Adventure Tours valid reviews is 96.87% and is based on 147 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
5 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 147 valid reviews, the experience has 5 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 5 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 0 |
|
0% |
| 9/10 | 4 |
|
80% |
| 8/10 | 0 |
|
0% |
| 7/10 | 1 |
|
20% |
| 6/10 | 0 |
|
0% |
| 5/10 | 0 |
|
0% |
| 4/10 | 0 |
|
0% |
| 3/10 | 0 |
|
0% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
86.00% Average
The raw data average (mean) for all the Flying Kiwi Adventure Tours face-to-face reviews is 86.00% and is based on 5 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
94.09%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Paul and Yolanda | 10/10 | 377 days | 100% |
| Kim | 3/10 | 1167 days | 18% |
| Wendy | 6/10 | 2597 days | 3% |
| Sarah B | 10/10 | 2720 days | 4% |
| Laura Aiosa | 8/10 | 2781 days | 3% |
| Sarah Geran | 10/10 | 2781 days | 3% |
| Sarah | 10/10 | 2781 days | 3% |
| Amanda | 10/10 | 2781 days | 3% |
| Antoine Bordas | 10/10 | 3326 days | 2% |
| Jack Shaked | 10/10 | 3357 days | 2% |
| Varun Udayakumar | 9/10 | 3388 days | 2% |
| Tina Mjn | 10/10 | 3418 days | 2% |
| Thomas Roehm | 9/10 | 3632 days | 2% |
| Alex | 10/10 | 3632 days | 2% |
| MJ | 10/10 | 3632 days | 2% |
| Robert Cool | 10/10 | 3663 days | 1% |
| Sheila Jackson | 10/10 | 3663 days | 1% |
| Mantri B | 9/10 | 3663 days | 1% |
| NORA MUND | 10/10 | 3663 days | 1% |
| Mar Robles | 10/10 | 3663 days | 1% |
| Cwinsing | 10/10 | 3663 days | 1% |
| Jean Judd | 10/10 | 3663 days | 1% |
| James Theophilus | 10/10 | 3663 days | 1% |
| Mari Mitchell | 10/10 | 3664 days | 1% |
| Evi Frencken | 9/10 | 3692 days | 1% |
| Paul Reilly | 10/10 | 3692 days | 1% |
| Alex Lempka | 10/10 | 3692 days | 1% |
| Larry Lindsay | 9/10 | 3692 days | 1% |
| Darcy Porter | 10/10 | 3692 days | 1% |
| Emma | 10/10 | 3693 days | 1% |
| Richard Latham | 10/10 | 3693 days | 1% |
| Barbara Richards | 10/10 | 3693 days | 1% |
| Gustaf GustafK | 10/10 | 3723 days | 1% |
| Daniel Johansson | 10/10 | 3723 days | 1% |
| sara | 10/10 | 3723 days | 1% |
| Marcus Nyh | 10/10 | 3723 days | 1% |
| Alaina Allred | 10/10 | 3723 days | 1% |
| Matilda Fröjd | 10/10 | 3723 days | 1% |
| patricia | 10/10 | 3723 days | 1% |
| Tracee Guibord | 10/10 | 3723 days | 1% |
| David PAULL | 10/10 | 3724 days | 1% |
| isabella | 9/10 | 3724 days | 1% |
| Therese | 10/10 | 3724 days | 1% |
| Mattias Rydeblad | 9/10 | 3724 days | 1% |
| Jay A | 10/10 | 3754 days | 1% |
| Jenny Fan | 10/10 | 3754 days | 1% |
| Chris Norris | 10/10 | 3755 days | 1% |
| Ainhoa Goenaga | 10/10 | 3755 days | 1% |
| Anne Patzschke | 10/10 | 3755 days | 1% |
| Peter | 10/10 | 3755 days | 1% |
| meital cohen | 10/10 | 3755 days | 1% |
| Anna UK | 10/10 | 3755 days | 1% |
| Susan Simon | 10/10 | 3755 days | 1% |
| Tim | 10/10 | 3784 days | 1% |
| Virinder Sandhu | 10/10 | 3784 days | 1% |
| Lenny | 10/10 | 3784 days | 1% |
| Robyn | 10/10 | 3784 days | 1% |
| Josh Lawrence | 10/10 | 3784 days | 1% |
| Kevin Farthing | 10/10 | 3785 days | 1% |
| Kaia Demming | 10/10 | 3785 days | 1% |
| Brian Medway | 10/10 | 3785 days | 1% |
| Sarah | 10/10 | 3816 days | 1% |
| Sylvia | 10/10 | 3816 days | 1% |
| Anne Fischer | 10/10 | 3908 days | 1% |
| Dale Askew | 10/10 | 3998 days | 1% |
| Manuela Kohler | 10/10 | 3998 days | 1% |
| Courtney Fultz | 9/10 | 3998 days | 1% |
| Dee McC | 3/10 | 3998 days | 0% |
| Carina Dunkhorst | 10/10 | 4029 days | 1% |
| Emily Kelly | 10/10 | 4029 days | 1% |
| Laura G | 10/10 | 4029 days | 1% |
| Angela Paterson | 9/10 | 4029 days | 1% |
| Raima Svoboda | 10/10 | 4029 days | 1% |
| Renee Lance | 10/10 | 4029 days | 1% |
| David Ford | 10/10 | 4029 days | 1% |
| Yuri Jones | 9/10 | 4029 days | 1% |
| Heiko Dreyer | 10/10 | 4029 days | 1% |
| Jonathan Karron | 9/10 | 4057 days | 1% |
| Julia Stan | 10/10 | 4057 days | 1% |
| Jessica Zais | 10/10 | 4057 days | 1% |
| Sarah Wilson | 10/10 | 4057 days | 1% |
| EMMA DARK | 10/10 | 4057 days | 1% |
| Lisa Wilson | 10/10 | 4057 days | 1% |
| Lis Francis | 9/10 | 4057 days | 1% |
| Homer Chiu | 10/10 | 4057 days | 1% |
| Dan Cawley | 10/10 | 4088 days | 1% |
| Kathrin Seifert | 10/10 | 4088 days | 1% |
| Ann Toplis | 10/10 | 4088 days | 1% |
| Trevor Watkins | 10/10 | 4088 days | 1% |
| Allison TIpper | 10/10 | 4088 days | 1% |
| Niek Evers | 9/10 | 4089 days | 1% |
| Nigel Murphy | 10/10 | 4089 days | 1% |
| Michael Bluestone | 10/10 | 4089 days | 1% |
| Frida Jehrlander | 10/10 | 4089 days | 1% |
| Heather Boucher | 10/10 | 4089 days | 1% |
| Toby | 10/10 | 4089 days | 1% |
| Barbara Settles | 10/10 | 4119 days | 1% |
| Alison Quigley | 10/10 | 4149 days | 0% |
| Daniel Krýcha | 10/10 | 4149 days | 0% |
| Mon | 10/10 | 4149 days | 0% |
| Graham Young | 10/10 | 4364 days | 0% |
| Helen Capell | 10/10 | 4395 days | 1% |
| Helen Gross | 10/10 | 4423 days | 1% |
| Fletcher | 10/10 | 4454 days | 1% |
| lizzie clarke | 10/10 | 4454 days | 1% |
| Ruben van Selm | 10/10 | 4454 days | 1% |
| Ulrich Merker | 9/10 | 4485 days | 1% |
| Jennifer Frame | 10/10 | 4485 days | 1% |
| Alex Dettori | 10/10 | 4485 days | 1% |
| Oihana San Sebastian | 10/10 | 4485 days | 1% |
| Lara Kratky | 10/10 | 4485 days | 1% |
| Gaelle C | 10/10 | 4515 days | 1% |
| Nicole Joos | 10/10 | 4515 days | 1% |
| SAK | 10/10 | 4515 days | 1% |
| samantha perry | 10/10 | 4515 days | 1% |
| kali burnell | 10/10 | 4546 days | 1% |
| Ricky Gullett | 10/10 | 4546 days | 1% |
| Jan Mathias | 10/10 | 4607 days | 1% |
| Ruth | 10/10 | 4760 days | 1% |
| Juliana Marinho | 8/10 | 4760 days | 1% |
| Sarah Herdewyn | 10/10 | 4760 days | 1% |
| jake long | 10/10 | 4787 days | 1% |
| TravelTine | 10/10 | 4819 days | 1% |
| JDadey | 10/10 | 4819 days | 1% |
| Shawnee Mohney | 10/10 | 4819 days | 1% |
| Brian&Mike | 10/10 | 4819 days | 1% |
| rashmi manghrani | 10/10 | 4819 days | 1% |
| Markus_Schmitt | 10/10 | 4880 days | 1% |
| OllyLennard | 10/10 | 5003 days | 1% |
| emhewson | 10/10 | 5154 days | 1% |
| FlyKiwiFly | 10/10 | 5185 days | 1% |
| SandyK | 10/10 | 5216 days | 1% |
| bigappleangie | 10/10 | 5550 days | 1% |
| coolmodee | 10/10 | 5611 days | 1% |
| lana_allen | 10/10 | 5611 days | 1% |
| DACraddock | 9/10 | 5611 days | 1% |
| FeeMac | 10/10 | 5946 days | 1% |
| zoey1 | 7/10 | 6055 days | 1% |
| RichardA | 9/10 | 6197 days | 1% |
| Jonhamlin | 9/10 | 6239 days | 1% |
| laura2482 | 10/10 | 6239 days | 1% |
| renanf | 9/10 | 6241 days | 1% |
| BenD | 9/10 | 6270 days | 1% |
| LauraA | 9/10 | 6270 days | 1% |
| Jonathan Liew | 10/10 | 6341 days | 1% |
| Karin Hell | 9/10 | 6631 days | 1% |
| Maria Massalitina | 10/10 | 6645 days | 1% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Flying Kiwi Adventure Tours experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-4.01% Adjustment
There may be an adjustment if this experience hasn't received any reviews within the last 57 days. However the Flying Kiwi Adventure Tours experience does not meet the criteria for any adjustment.
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Flying Kiwi Adventure Tours experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -3.95% |
| 198 | -3.97% |
| 199 | -3.99% |
| 200 | -4.01% |
| 201 | -4.03% |
| 202 | -4.05% |
| 203 | -4.07% |
| … | … |
Balancing Adjustment
0.99% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Final Ranking Score
91%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.