Kia ora, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Flying Kiwi Adventure Tours.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
Flying Kiwi Adventure Tours
Valid Reviews
147 Valid Reviews
The Flying Kiwi Adventure Tours experience has a total of 162 reviews. There are 147 valid reviews that are included when calculating the ranking score and 15 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 147 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 120 |
|
82% |
| 9/10 | 21 |
|
14% |
| 8/10 | 2 |
|
1% |
| 7/10 | 1 |
|
1% |
| 6/10 | 1 |
|
1% |
| 5/10 | 0 |
|
0% |
| 4/10 | 0 |
|
0% |
| 3/10 | 2 |
|
1% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
96.87% Average
The raw data average (mean) for all the Flying Kiwi Adventure Tours valid reviews is 96.87% and is based on 147 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
5 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 147 valid reviews, the experience has 5 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 5 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 0 |
|
0% |
| 9/10 | 4 |
|
80% |
| 8/10 | 0 |
|
0% |
| 7/10 | 1 |
|
20% |
| 6/10 | 0 |
|
0% |
| 5/10 | 0 |
|
0% |
| 4/10 | 0 |
|
0% |
| 3/10 | 0 |
|
0% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
86.00% Average
The raw data average (mean) for all the Flying Kiwi Adventure Tours face-to-face reviews is 86.00% and is based on 5 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
93.93%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Paul and Yolanda | 10/10 | 355 days | 100% |
| Kim | 3/10 | 1145 days | 18% |
| Wendy | 6/10 | 2575 days | 3% |
| Sarah B | 10/10 | 2698 days | 4% |
| Laura Aiosa | 8/10 | 2759 days | 3% |
| Sarah Geran | 10/10 | 2759 days | 3% |
| Sarah | 10/10 | 2759 days | 3% |
| Amanda | 10/10 | 2759 days | 3% |
| Antoine Bordas | 10/10 | 3305 days | 2% |
| Jack Shaked | 10/10 | 3336 days | 2% |
| Varun Udayakumar | 9/10 | 3367 days | 2% |
| Tina Mjn | 10/10 | 3397 days | 2% |
| Thomas Roehm | 9/10 | 3611 days | 2% |
| Alex | 10/10 | 3611 days | 2% |
| MJ | 10/10 | 3611 days | 2% |
| Robert Cool | 10/10 | 3642 days | 2% |
| Sheila Jackson | 10/10 | 3642 days | 2% |
| Mantri B | 9/10 | 3642 days | 2% |
| NORA MUND | 10/10 | 3642 days | 2% |
| Mar Robles | 10/10 | 3642 days | 2% |
| Cwinsing | 10/10 | 3642 days | 2% |
| Jean Judd | 10/10 | 3642 days | 2% |
| James Theophilus | 10/10 | 3642 days | 2% |
| Mari Mitchell | 10/10 | 3642 days | 2% |
| Evi Frencken | 9/10 | 3671 days | 1% |
| Paul Reilly | 10/10 | 3671 days | 1% |
| Alex Lempka | 10/10 | 3671 days | 1% |
| Larry Lindsay | 9/10 | 3671 days | 1% |
| Darcy Porter | 10/10 | 3671 days | 1% |
| Emma | 10/10 | 3671 days | 1% |
| Richard Latham | 10/10 | 3671 days | 1% |
| Barbara Richards | 10/10 | 3671 days | 1% |
| Gustaf GustafK | 10/10 | 3702 days | 1% |
| Daniel Johansson | 10/10 | 3702 days | 1% |
| sara | 10/10 | 3702 days | 1% |
| Marcus Nyh | 10/10 | 3702 days | 1% |
| Alaina Allred | 10/10 | 3702 days | 1% |
| Matilda Fröjd | 10/10 | 3702 days | 1% |
| patricia | 10/10 | 3702 days | 1% |
| Tracee Guibord | 10/10 | 3702 days | 1% |
| David PAULL | 10/10 | 3702 days | 1% |
| isabella | 9/10 | 3702 days | 1% |
| Therese | 10/10 | 3702 days | 1% |
| Mattias Rydeblad | 9/10 | 3702 days | 1% |
| Jay A | 10/10 | 3733 days | 1% |
| Jenny Fan | 10/10 | 3733 days | 1% |
| Chris Norris | 10/10 | 3733 days | 1% |
| Ainhoa Goenaga | 10/10 | 3733 days | 1% |
| Anne Patzschke | 10/10 | 3733 days | 1% |
| Peter | 10/10 | 3733 days | 1% |
| meital cohen | 10/10 | 3733 days | 1% |
| Anna UK | 10/10 | 3733 days | 1% |
| Susan Simon | 10/10 | 3733 days | 1% |
| Tim | 10/10 | 3763 days | 1% |
| Virinder Sandhu | 10/10 | 3763 days | 1% |
| Lenny | 10/10 | 3763 days | 1% |
| Robyn | 10/10 | 3763 days | 1% |
| Josh Lawrence | 10/10 | 3763 days | 1% |
| Kevin Farthing | 10/10 | 3763 days | 1% |
| Kaia Demming | 10/10 | 3763 days | 1% |
| Brian Medway | 10/10 | 3763 days | 1% |
| Sarah | 10/10 | 3794 days | 1% |
| Sylvia | 10/10 | 3794 days | 1% |
| Anne Fischer | 10/10 | 3886 days | 1% |
| Dale Askew | 10/10 | 3977 days | 1% |
| Manuela Kohler | 10/10 | 3977 days | 1% |
| Courtney Fultz | 9/10 | 3977 days | 1% |
| Dee McC | 3/10 | 3977 days | 0% |
| Carina Dunkhorst | 10/10 | 4008 days | 1% |
| Emily Kelly | 10/10 | 4008 days | 1% |
| Laura G | 10/10 | 4008 days | 1% |
| Angela Paterson | 9/10 | 4008 days | 1% |
| Raima Svoboda | 10/10 | 4008 days | 1% |
| Renee Lance | 10/10 | 4008 days | 1% |
| David Ford | 10/10 | 4008 days | 1% |
| Yuri Jones | 9/10 | 4008 days | 1% |
| Heiko Dreyer | 10/10 | 4008 days | 1% |
| Jonathan Karron | 9/10 | 4036 days | 1% |
| Julia Stan | 10/10 | 4036 days | 1% |
| Jessica Zais | 10/10 | 4036 days | 1% |
| Sarah Wilson | 10/10 | 4036 days | 1% |
| EMMA DARK | 10/10 | 4036 days | 1% |
| Lisa Wilson | 10/10 | 4036 days | 1% |
| Lis Francis | 9/10 | 4036 days | 1% |
| Homer Chiu | 10/10 | 4036 days | 1% |
| Dan Cawley | 10/10 | 4067 days | 1% |
| Kathrin Seifert | 10/10 | 4067 days | 1% |
| Ann Toplis | 10/10 | 4067 days | 1% |
| Trevor Watkins | 10/10 | 4067 days | 1% |
| Allison TIpper | 10/10 | 4067 days | 1% |
| Niek Evers | 9/10 | 4067 days | 1% |
| Nigel Murphy | 10/10 | 4067 days | 1% |
| Michael Bluestone | 10/10 | 4067 days | 1% |
| Frida Jehrlander | 10/10 | 4067 days | 1% |
| Heather Boucher | 10/10 | 4067 days | 1% |
| Toby | 10/10 | 4067 days | 1% |
| Barbara Settles | 10/10 | 4098 days | 1% |
| Alison Quigley | 10/10 | 4128 days | 1% |
| Daniel Krýcha | 10/10 | 4128 days | 1% |
| Mon | 10/10 | 4128 days | 1% |
| Graham Young | 10/10 | 4342 days | 0% |
| Helen Capell | 10/10 | 4373 days | 0% |
| Helen Gross | 10/10 | 4401 days | 1% |
| Fletcher | 10/10 | 4432 days | 1% |
| lizzie clarke | 10/10 | 4432 days | 1% |
| Ruben van Selm | 10/10 | 4432 days | 1% |
| Ulrich Merker | 9/10 | 4463 days | 1% |
| Jennifer Frame | 10/10 | 4463 days | 1% |
| Alex Dettori | 10/10 | 4463 days | 1% |
| Oihana San Sebastian | 10/10 | 4463 days | 1% |
| Lara Kratky | 10/10 | 4463 days | 1% |
| Gaelle C | 10/10 | 4493 days | 1% |
| Nicole Joos | 10/10 | 4493 days | 1% |
| SAK | 10/10 | 4493 days | 1% |
| samantha perry | 10/10 | 4493 days | 1% |
| kali burnell | 10/10 | 4524 days | 1% |
| Ricky Gullett | 10/10 | 4524 days | 1% |
| Jan Mathias | 10/10 | 4585 days | 1% |
| Ruth | 10/10 | 4738 days | 1% |
| Juliana Marinho | 8/10 | 4738 days | 1% |
| Sarah Herdewyn | 10/10 | 4738 days | 1% |
| jake long | 10/10 | 4766 days | 1% |
| TravelTine | 10/10 | 4797 days | 1% |
| JDadey | 10/10 | 4797 days | 1% |
| Shawnee Mohney | 10/10 | 4797 days | 1% |
| Brian&Mike | 10/10 | 4797 days | 1% |
| rashmi manghrani | 10/10 | 4797 days | 1% |
| Markus_Schmitt | 10/10 | 4858 days | 1% |
| OllyLennard | 10/10 | 4981 days | 1% |
| emhewson | 10/10 | 5132 days | 1% |
| FlyKiwiFly | 10/10 | 5163 days | 1% |
| SandyK | 10/10 | 5194 days | 1% |
| bigappleangie | 10/10 | 5528 days | 1% |
| coolmodee | 10/10 | 5589 days | 1% |
| lana_allen | 10/10 | 5589 days | 1% |
| DACraddock | 9/10 | 5589 days | 1% |
| FeeMac | 10/10 | 5924 days | 1% |
| zoey1 | 7/10 | 6033 days | 1% |
| RichardA | 9/10 | 6175 days | 1% |
| Jonhamlin | 9/10 | 6217 days | 1% |
| laura2482 | 10/10 | 6217 days | 1% |
| renanf | 9/10 | 6219 days | 1% |
| BenD | 9/10 | 6248 days | 1% |
| LauraA | 9/10 | 6248 days | 1% |
| Jonathan Liew | 10/10 | 6319 days | 1% |
| Karin Hell | 9/10 | 6609 days | 1% |
| Maria Massalitina | 10/10 | 6624 days | 1% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Flying Kiwi Adventure Tours experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-4.15% Adjustment
There may be an adjustment if this experience hasn't received any reviews within the last 53 days. However the Flying Kiwi Adventure Tours experience does not meet the criteria for any adjustment.
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Flying Kiwi Adventure Tours experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -4.08% |
| 198 | -4.10% |
| 199 | -4.13% |
| 200 | -4.15% |
| 201 | -4.17% |
| 202 | -4.19% |
| 203 | -4.21% |
| … | … |
Balancing Adjustment
1.03% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Final Ranking Score
91%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.