Hi, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Flying Kiwi Adventure Tours.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
Flying Kiwi Adventure Tours
Valid Reviews
147 Valid Reviews
The Flying Kiwi Adventure Tours experience has a total of 162 reviews. There are 147 valid reviews that are included when calculating the ranking score and 15 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 147 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 120 |
|
82% |
| 9/10 | 21 |
|
14% |
| 8/10 | 2 |
|
1% |
| 7/10 | 1 |
|
1% |
| 6/10 | 1 |
|
1% |
| 5/10 | 0 |
|
0% |
| 4/10 | 0 |
|
0% |
| 3/10 | 2 |
|
1% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
96.87% Average
The raw data average (mean) for all the Flying Kiwi Adventure Tours valid reviews is 96.87% and is based on 147 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
5 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 147 valid reviews, the experience has 5 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 5 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 0 |
|
0% |
| 9/10 | 4 |
|
80% |
| 8/10 | 0 |
|
0% |
| 7/10 | 1 |
|
20% |
| 6/10 | 0 |
|
0% |
| 5/10 | 0 |
|
0% |
| 4/10 | 0 |
|
0% |
| 3/10 | 0 |
|
0% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
86.00% Average
The raw data average (mean) for all the Flying Kiwi Adventure Tours face-to-face reviews is 86.00% and is based on 5 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
94.57%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Paul and Yolanda | 10/10 | 453 days | 100% |
| Kim | 3/10 | 1243 days | 15% |
| Wendy | 6/10 | 2673 days | 3% |
| Sarah B | 10/10 | 2796 days | 3% |
| Laura Aiosa | 8/10 | 2857 days | 3% |
| Sarah Geran | 10/10 | 2857 days | 3% |
| Sarah | 10/10 | 2857 days | 3% |
| Amanda | 10/10 | 2857 days | 3% |
| Antoine Bordas | 10/10 | 3402 days | 2% |
| Jack Shaked | 10/10 | 3433 days | 2% |
| Varun Udayakumar | 9/10 | 3464 days | 2% |
| Tina Mjn | 10/10 | 3494 days | 2% |
| Thomas Roehm | 9/10 | 3708 days | 1% |
| Alex | 10/10 | 3708 days | 1% |
| MJ | 10/10 | 3708 days | 1% |
| Robert Cool | 10/10 | 3739 days | 1% |
| Sheila Jackson | 10/10 | 3739 days | 1% |
| Mantri B | 9/10 | 3739 days | 1% |
| NORA MUND | 10/10 | 3739 days | 1% |
| Mar Robles | 10/10 | 3739 days | 1% |
| Cwinsing | 10/10 | 3739 days | 1% |
| Jean Judd | 10/10 | 3739 days | 1% |
| James Theophilus | 10/10 | 3739 days | 1% |
| Mari Mitchell | 10/10 | 3740 days | 1% |
| Evi Frencken | 9/10 | 3768 days | 1% |
| Paul Reilly | 10/10 | 3768 days | 1% |
| Alex Lempka | 10/10 | 3768 days | 1% |
| Larry Lindsay | 9/10 | 3768 days | 1% |
| Darcy Porter | 10/10 | 3768 days | 1% |
| Emma | 10/10 | 3769 days | 1% |
| Richard Latham | 10/10 | 3769 days | 1% |
| Barbara Richards | 10/10 | 3769 days | 1% |
| Gustaf GustafK | 10/10 | 3799 days | 1% |
| Daniel Johansson | 10/10 | 3799 days | 1% |
| sara | 10/10 | 3799 days | 1% |
| Marcus Nyh | 10/10 | 3799 days | 1% |
| Alaina Allred | 10/10 | 3799 days | 1% |
| Matilda Fröjd | 10/10 | 3799 days | 1% |
| patricia | 10/10 | 3799 days | 1% |
| Tracee Guibord | 10/10 | 3799 days | 1% |
| David PAULL | 10/10 | 3800 days | 1% |
| isabella | 9/10 | 3800 days | 1% |
| Therese | 10/10 | 3800 days | 1% |
| Mattias Rydeblad | 9/10 | 3800 days | 1% |
| Jay A | 10/10 | 3830 days | 1% |
| Jenny Fan | 10/10 | 3830 days | 1% |
| Chris Norris | 10/10 | 3831 days | 1% |
| Ainhoa Goenaga | 10/10 | 3831 days | 1% |
| Anne Patzschke | 10/10 | 3831 days | 1% |
| Peter | 10/10 | 3831 days | 1% |
| meital cohen | 10/10 | 3831 days | 1% |
| Anna UK | 10/10 | 3831 days | 1% |
| Susan Simon | 10/10 | 3831 days | 1% |
| Tim | 10/10 | 3860 days | 1% |
| Virinder Sandhu | 10/10 | 3860 days | 1% |
| Lenny | 10/10 | 3860 days | 1% |
| Robyn | 10/10 | 3860 days | 1% |
| Josh Lawrence | 10/10 | 3860 days | 1% |
| Kevin Farthing | 10/10 | 3861 days | 1% |
| Kaia Demming | 10/10 | 3861 days | 1% |
| Brian Medway | 10/10 | 3861 days | 1% |
| Sarah | 10/10 | 3892 days | 1% |
| Sylvia | 10/10 | 3892 days | 1% |
| Anne Fischer | 10/10 | 3984 days | 1% |
| Dale Askew | 10/10 | 4074 days | 0% |
| Manuela Kohler | 10/10 | 4074 days | 0% |
| Courtney Fultz | 9/10 | 4074 days | 0% |
| Dee McC | 3/10 | 4074 days | 0% |
| Carina Dunkhorst | 10/10 | 4105 days | 0% |
| Emily Kelly | 10/10 | 4105 days | 0% |
| Laura G | 10/10 | 4105 days | 0% |
| Angela Paterson | 9/10 | 4105 days | 0% |
| Raima Svoboda | 10/10 | 4105 days | 0% |
| Renee Lance | 10/10 | 4105 days | 0% |
| David Ford | 10/10 | 4105 days | 0% |
| Yuri Jones | 9/10 | 4105 days | 0% |
| Heiko Dreyer | 10/10 | 4105 days | 0% |
| Jonathan Karron | 9/10 | 4133 days | 0% |
| Julia Stan | 10/10 | 4133 days | 0% |
| Jessica Zais | 10/10 | 4133 days | 0% |
| Sarah Wilson | 10/10 | 4133 days | 0% |
| EMMA DARK | 10/10 | 4133 days | 0% |
| Lisa Wilson | 10/10 | 4133 days | 0% |
| Lis Francis | 9/10 | 4133 days | 0% |
| Homer Chiu | 10/10 | 4133 days | 0% |
| Dan Cawley | 10/10 | 4164 days | 0% |
| Kathrin Seifert | 10/10 | 4164 days | 0% |
| Ann Toplis | 10/10 | 4164 days | 0% |
| Trevor Watkins | 10/10 | 4164 days | 0% |
| Allison TIpper | 10/10 | 4164 days | 0% |
| Niek Evers | 9/10 | 4165 days | 0% |
| Nigel Murphy | 10/10 | 4165 days | 0% |
| Michael Bluestone | 10/10 | 4165 days | 0% |
| Frida Jehrlander | 10/10 | 4165 days | 0% |
| Heather Boucher | 10/10 | 4165 days | 0% |
| Toby | 10/10 | 4165 days | 0% |
| Barbara Settles | 10/10 | 4195 days | 0% |
| Alison Quigley | 10/10 | 4225 days | 0% |
| Daniel Krýcha | 10/10 | 4225 days | 0% |
| Mon | 10/10 | 4225 days | 0% |
| Graham Young | 10/10 | 4440 days | 1% |
| Helen Capell | 10/10 | 4471 days | 1% |
| Helen Gross | 10/10 | 4499 days | 1% |
| Fletcher | 10/10 | 4530 days | 1% |
| lizzie clarke | 10/10 | 4530 days | 1% |
| Ruben van Selm | 10/10 | 4530 days | 1% |
| Ulrich Merker | 9/10 | 4561 days | 1% |
| Jennifer Frame | 10/10 | 4561 days | 1% |
| Alex Dettori | 10/10 | 4561 days | 1% |
| Oihana San Sebastian | 10/10 | 4561 days | 1% |
| Lara Kratky | 10/10 | 4561 days | 1% |
| Gaelle C | 10/10 | 4591 days | 1% |
| Nicole Joos | 10/10 | 4591 days | 1% |
| SAK | 10/10 | 4591 days | 1% |
| samantha perry | 10/10 | 4591 days | 1% |
| kali burnell | 10/10 | 4622 days | 1% |
| Ricky Gullett | 10/10 | 4622 days | 1% |
| Jan Mathias | 10/10 | 4683 days | 1% |
| Ruth | 10/10 | 4836 days | 1% |
| Juliana Marinho | 8/10 | 4836 days | 1% |
| Sarah Herdewyn | 10/10 | 4836 days | 1% |
| jake long | 10/10 | 4863 days | 1% |
| TravelTine | 10/10 | 4895 days | 1% |
| JDadey | 10/10 | 4895 days | 1% |
| Shawnee Mohney | 10/10 | 4895 days | 1% |
| Brian&Mike | 10/10 | 4895 days | 1% |
| rashmi manghrani | 10/10 | 4895 days | 1% |
| Markus_Schmitt | 10/10 | 4956 days | 1% |
| OllyLennard | 10/10 | 5079 days | 1% |
| emhewson | 10/10 | 5230 days | 1% |
| FlyKiwiFly | 10/10 | 5261 days | 1% |
| SandyK | 10/10 | 5292 days | 1% |
| bigappleangie | 10/10 | 5626 days | 1% |
| coolmodee | 10/10 | 5687 days | 1% |
| lana_allen | 10/10 | 5687 days | 1% |
| DACraddock | 9/10 | 5687 days | 1% |
| FeeMac | 10/10 | 6022 days | 1% |
| zoey1 | 7/10 | 6131 days | 0% |
| RichardA | 9/10 | 6273 days | 0% |
| Jonhamlin | 9/10 | 6314 days | 1% |
| laura2482 | 10/10 | 6315 days | 1% |
| renanf | 9/10 | 6317 days | 1% |
| BenD | 9/10 | 6346 days | 0% |
| LauraA | 9/10 | 6346 days | 0% |
| Jonathan Liew | 10/10 | 6417 days | 1% |
| Karin Hell | 9/10 | 6707 days | 0% |
| Maria Massalitina | 10/10 | 6721 days | 1% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Flying Kiwi Adventure Tours experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-2.53% Adjustment
There may be an adjustment if this experience hasn't received any reviews within the last 103 days. However the Flying Kiwi Adventure Tours experience does not meet the criteria for any adjustment.
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Flying Kiwi Adventure Tours experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -2.49% |
| 198 | -2.50% |
| 199 | -2.52% |
| 200 | -2.53% |
| 201 | -2.54% |
| 202 | -2.55% |
| 203 | -2.57% |
| … | … |
Balancing Adjustment
0.74% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Final Ranking Score
93%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.