Hey, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Flying Kiwi Adventure Tours.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
Flying Kiwi Adventure Tours
Valid Reviews
147 Valid Reviews
The Flying Kiwi Adventure Tours experience has a total of 162 reviews. There are 147 valid reviews that are included when calculating the ranking score and 15 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 147 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 120 |
|
82% |
| 9/10 | 21 |
|
14% |
| 8/10 | 2 |
|
1% |
| 7/10 | 1 |
|
1% |
| 6/10 | 1 |
|
1% |
| 5/10 | 0 |
|
0% |
| 4/10 | 0 |
|
0% |
| 3/10 | 2 |
|
1% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
96.87% Average
The raw data average (mean) for all the Flying Kiwi Adventure Tours valid reviews is 96.87% and is based on 147 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
5 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 147 valid reviews, the experience has 5 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 5 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 0 |
|
0% |
| 9/10 | 4 |
|
80% |
| 8/10 | 0 |
|
0% |
| 7/10 | 1 |
|
20% |
| 6/10 | 0 |
|
0% |
| 5/10 | 0 |
|
0% |
| 4/10 | 0 |
|
0% |
| 3/10 | 0 |
|
0% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
86.00% Average
The raw data average (mean) for all the Flying Kiwi Adventure Tours face-to-face reviews is 86.00% and is based on 5 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
95.25%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Paul and Yolanda | 10/10 | 577 days | 100% |
| Kim | 3/10 | 1367 days | 11% |
| Wendy | 6/10 | 2797 days | 3% |
| Sarah B | 10/10 | 2920 days | 3% |
| Laura Aiosa | 8/10 | 2981 days | 3% |
| Sarah Geran | 10/10 | 2981 days | 3% |
| Sarah | 10/10 | 2981 days | 3% |
| Amanda | 10/10 | 2981 days | 3% |
| Antoine Bordas | 10/10 | 3526 days | 2% |
| Jack Shaked | 10/10 | 3557 days | 2% |
| Varun Udayakumar | 9/10 | 3588 days | 2% |
| Tina Mjn | 10/10 | 3618 days | 2% |
| Thomas Roehm | 9/10 | 3832 days | 1% |
| Alex | 10/10 | 3832 days | 1% |
| MJ | 10/10 | 3832 days | 1% |
| Robert Cool | 10/10 | 3863 days | 1% |
| Sheila Jackson | 10/10 | 3863 days | 1% |
| Mantri B | 9/10 | 3863 days | 1% |
| NORA MUND | 10/10 | 3863 days | 1% |
| Mar Robles | 10/10 | 3863 days | 1% |
| Cwinsing | 10/10 | 3863 days | 1% |
| Jean Judd | 10/10 | 3863 days | 1% |
| James Theophilus | 10/10 | 3863 days | 1% |
| Mari Mitchell | 10/10 | 3864 days | 1% |
| Evi Frencken | 9/10 | 3892 days | 1% |
| Paul Reilly | 10/10 | 3892 days | 1% |
| Alex Lempka | 10/10 | 3892 days | 1% |
| Larry Lindsay | 9/10 | 3892 days | 1% |
| Darcy Porter | 10/10 | 3892 days | 1% |
| Emma | 10/10 | 3893 days | 1% |
| Richard Latham | 10/10 | 3893 days | 1% |
| Barbara Richards | 10/10 | 3893 days | 1% |
| Gustaf GustafK | 10/10 | 3923 days | 1% |
| Daniel Johansson | 10/10 | 3923 days | 1% |
| sara | 10/10 | 3923 days | 1% |
| Marcus Nyh | 10/10 | 3923 days | 1% |
| Alaina Allred | 10/10 | 3923 days | 1% |
| Matilda Fröjd | 10/10 | 3923 days | 1% |
| patricia | 10/10 | 3923 days | 1% |
| Tracee Guibord | 10/10 | 3923 days | 1% |
| David PAULL | 10/10 | 3924 days | 1% |
| isabella | 9/10 | 3924 days | 1% |
| Therese | 10/10 | 3924 days | 1% |
| Mattias Rydeblad | 9/10 | 3924 days | 1% |
| Jay A | 10/10 | 3954 days | 1% |
| Jenny Fan | 10/10 | 3954 days | 1% |
| Chris Norris | 10/10 | 3955 days | 1% |
| Ainhoa Goenaga | 10/10 | 3955 days | 1% |
| Anne Patzschke | 10/10 | 3955 days | 1% |
| Peter | 10/10 | 3955 days | 1% |
| meital cohen | 10/10 | 3955 days | 1% |
| Anna UK | 10/10 | 3955 days | 1% |
| Susan Simon | 10/10 | 3955 days | 1% |
| Tim | 10/10 | 3984 days | 1% |
| Virinder Sandhu | 10/10 | 3984 days | 1% |
| Lenny | 10/10 | 3984 days | 1% |
| Robyn | 10/10 | 3984 days | 1% |
| Josh Lawrence | 10/10 | 3984 days | 1% |
| Kevin Farthing | 10/10 | 3985 days | 1% |
| Kaia Demming | 10/10 | 3985 days | 1% |
| Brian Medway | 10/10 | 3985 days | 1% |
| Sarah | 10/10 | 4016 days | 1% |
| Sylvia | 10/10 | 4016 days | 1% |
| Anne Fischer | 10/10 | 4108 days | 1% |
| Dale Askew | 10/10 | 4198 days | 0% |
| Manuela Kohler | 10/10 | 4198 days | 0% |
| Courtney Fultz | 9/10 | 4198 days | 0% |
| Dee McC | 3/10 | 4198 days | 0% |
| Carina Dunkhorst | 10/10 | 4229 days | 0% |
| Emily Kelly | 10/10 | 4229 days | 0% |
| Laura G | 10/10 | 4229 days | 0% |
| Angela Paterson | 9/10 | 4229 days | 0% |
| Raima Svoboda | 10/10 | 4229 days | 0% |
| Renee Lance | 10/10 | 4229 days | 0% |
| David Ford | 10/10 | 4229 days | 0% |
| Yuri Jones | 9/10 | 4229 days | 0% |
| Heiko Dreyer | 10/10 | 4229 days | 0% |
| Jonathan Karron | 9/10 | 4257 days | 0% |
| Julia Stan | 10/10 | 4257 days | 0% |
| Jessica Zais | 10/10 | 4257 days | 0% |
| Sarah Wilson | 10/10 | 4257 days | 0% |
| EMMA DARK | 10/10 | 4257 days | 0% |
| Lisa Wilson | 10/10 | 4257 days | 0% |
| Lis Francis | 9/10 | 4257 days | 0% |
| Homer Chiu | 10/10 | 4257 days | 0% |
| Dan Cawley | 10/10 | 4288 days | 0% |
| Kathrin Seifert | 10/10 | 4288 days | 0% |
| Ann Toplis | 10/10 | 4288 days | 0% |
| Trevor Watkins | 10/10 | 4288 days | 0% |
| Allison TIpper | 10/10 | 4288 days | 0% |
| Niek Evers | 9/10 | 4289 days | 0% |
| Nigel Murphy | 10/10 | 4289 days | 0% |
| Michael Bluestone | 10/10 | 4289 days | 0% |
| Frida Jehrlander | 10/10 | 4289 days | 0% |
| Heather Boucher | 10/10 | 4289 days | 0% |
| Toby | 10/10 | 4289 days | 0% |
| Barbara Settles | 10/10 | 4319 days | 0% |
| Alison Quigley | 10/10 | 4349 days | 0% |
| Daniel Krýcha | 10/10 | 4349 days | 0% |
| Mon | 10/10 | 4349 days | 0% |
| Graham Young | 10/10 | 4564 days | 1% |
| Helen Capell | 10/10 | 4595 days | 1% |
| Helen Gross | 10/10 | 4623 days | 1% |
| Fletcher | 10/10 | 4654 days | 1% |
| lizzie clarke | 10/10 | 4654 days | 1% |
| Ruben van Selm | 10/10 | 4654 days | 1% |
| Ulrich Merker | 9/10 | 4685 days | 1% |
| Jennifer Frame | 10/10 | 4685 days | 1% |
| Alex Dettori | 10/10 | 4685 days | 1% |
| Oihana San Sebastian | 10/10 | 4685 days | 1% |
| Lara Kratky | 10/10 | 4685 days | 1% |
| Gaelle C | 10/10 | 4715 days | 1% |
| Nicole Joos | 10/10 | 4715 days | 1% |
| SAK | 10/10 | 4715 days | 1% |
| samantha perry | 10/10 | 4715 days | 1% |
| kali burnell | 10/10 | 4746 days | 1% |
| Ricky Gullett | 10/10 | 4746 days | 1% |
| Jan Mathias | 10/10 | 4807 days | 1% |
| Ruth | 10/10 | 4960 days | 1% |
| Juliana Marinho | 8/10 | 4960 days | 1% |
| Sarah Herdewyn | 10/10 | 4960 days | 1% |
| jake long | 10/10 | 4987 days | 1% |
| TravelTine | 10/10 | 5019 days | 1% |
| JDadey | 10/10 | 5019 days | 1% |
| Shawnee Mohney | 10/10 | 5019 days | 1% |
| Brian&Mike | 10/10 | 5019 days | 1% |
| rashmi manghrani | 10/10 | 5019 days | 1% |
| Markus_Schmitt | 10/10 | 5080 days | 1% |
| OllyLennard | 10/10 | 5203 days | 1% |
| emhewson | 10/10 | 5354 days | 1% |
| FlyKiwiFly | 10/10 | 5385 days | 1% |
| SandyK | 10/10 | 5416 days | 1% |
| bigappleangie | 10/10 | 5750 days | 1% |
| coolmodee | 10/10 | 5811 days | 1% |
| lana_allen | 10/10 | 5811 days | 1% |
| DACraddock | 9/10 | 5811 days | 1% |
| FeeMac | 10/10 | 6146 days | 1% |
| zoey1 | 7/10 | 6255 days | 1% |
| RichardA | 9/10 | 6397 days | 1% |
| Jonhamlin | 9/10 | 6438 days | 1% |
| laura2482 | 10/10 | 6439 days | 1% |
| renanf | 9/10 | 6441 days | 1% |
| BenD | 9/10 | 6470 days | 1% |
| LauraA | 9/10 | 6470 days | 1% |
| Jonathan Liew | 10/10 | 6541 days | 1% |
| Karin Hell | 9/10 | 6831 days | 1% |
| Maria Massalitina | 10/10 | 6845 days | 1% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Flying Kiwi Adventure Tours experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-3.23% Adjustment
There may be an adjustment if this experience hasn't received any reviews within the last 68 days. However the Flying Kiwi Adventure Tours experience does not meet the criteria for any adjustment.
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Flying Kiwi Adventure Tours experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -3.18% |
| 198 | -3.20% |
| 199 | -3.21% |
| 200 | -3.23% |
| 201 | -3.25% |
| 202 | -3.26% |
| 203 | -3.28% |
| … | … |
Balancing Adjustment
0.75% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Final Ranking Score
93%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.