G'day, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Flying Kiwi Adventure Tours.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
Flying Kiwi Adventure Tours
Valid Reviews
147 Valid Reviews
The Flying Kiwi Adventure Tours experience has a total of 162 reviews. There are 147 valid reviews that are included when calculating the ranking score and 15 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 147 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 120 |
|
82% |
| 9/10 | 21 |
|
14% |
| 8/10 | 2 |
|
1% |
| 7/10 | 1 |
|
1% |
| 6/10 | 1 |
|
1% |
| 5/10 | 0 |
|
0% |
| 4/10 | 0 |
|
0% |
| 3/10 | 2 |
|
1% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
96.87% Average
The raw data average (mean) for all the Flying Kiwi Adventure Tours valid reviews is 96.87% and is based on 147 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
5 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 147 valid reviews, the experience has 5 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 5 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 0 |
|
0% |
| 9/10 | 4 |
|
80% |
| 8/10 | 0 |
|
0% |
| 7/10 | 1 |
|
20% |
| 6/10 | 0 |
|
0% |
| 5/10 | 0 |
|
0% |
| 4/10 | 0 |
|
0% |
| 3/10 | 0 |
|
0% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
86.00% Average
The raw data average (mean) for all the Flying Kiwi Adventure Tours face-to-face reviews is 86.00% and is based on 5 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
94.70%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Paul and Yolanda | 10/10 | 476 days | 100% |
| Kim | 3/10 | 1266 days | 14% |
| Wendy | 6/10 | 2696 days | 3% |
| Sarah B | 10/10 | 2819 days | 3% |
| Laura Aiosa | 8/10 | 2880 days | 3% |
| Sarah Geran | 10/10 | 2880 days | 3% |
| Sarah | 10/10 | 2880 days | 3% |
| Amanda | 10/10 | 2880 days | 3% |
| Antoine Bordas | 10/10 | 3426 days | 2% |
| Jack Shaked | 10/10 | 3457 days | 2% |
| Varun Udayakumar | 9/10 | 3488 days | 2% |
| Tina Mjn | 10/10 | 3518 days | 2% |
| Thomas Roehm | 9/10 | 3732 days | 1% |
| Alex | 10/10 | 3732 days | 1% |
| MJ | 10/10 | 3732 days | 1% |
| Robert Cool | 10/10 | 3763 days | 1% |
| Sheila Jackson | 10/10 | 3763 days | 1% |
| Mantri B | 9/10 | 3763 days | 1% |
| NORA MUND | 10/10 | 3763 days | 1% |
| Mar Robles | 10/10 | 3763 days | 1% |
| Cwinsing | 10/10 | 3763 days | 1% |
| Jean Judd | 10/10 | 3763 days | 1% |
| James Theophilus | 10/10 | 3763 days | 1% |
| Mari Mitchell | 10/10 | 3763 days | 1% |
| Evi Frencken | 9/10 | 3792 days | 1% |
| Paul Reilly | 10/10 | 3792 days | 1% |
| Alex Lempka | 10/10 | 3792 days | 1% |
| Larry Lindsay | 9/10 | 3792 days | 1% |
| Darcy Porter | 10/10 | 3792 days | 1% |
| Emma | 10/10 | 3792 days | 1% |
| Richard Latham | 10/10 | 3792 days | 1% |
| Barbara Richards | 10/10 | 3792 days | 1% |
| Gustaf GustafK | 10/10 | 3823 days | 1% |
| Daniel Johansson | 10/10 | 3823 days | 1% |
| sara | 10/10 | 3823 days | 1% |
| Marcus Nyh | 10/10 | 3823 days | 1% |
| Alaina Allred | 10/10 | 3823 days | 1% |
| Matilda Fröjd | 10/10 | 3823 days | 1% |
| patricia | 10/10 | 3823 days | 1% |
| Tracee Guibord | 10/10 | 3823 days | 1% |
| David PAULL | 10/10 | 3823 days | 1% |
| isabella | 9/10 | 3823 days | 1% |
| Therese | 10/10 | 3823 days | 1% |
| Mattias Rydeblad | 9/10 | 3823 days | 1% |
| Jay A | 10/10 | 3854 days | 1% |
| Jenny Fan | 10/10 | 3854 days | 1% |
| Chris Norris | 10/10 | 3854 days | 1% |
| Ainhoa Goenaga | 10/10 | 3854 days | 1% |
| Anne Patzschke | 10/10 | 3854 days | 1% |
| Peter | 10/10 | 3854 days | 1% |
| meital cohen | 10/10 | 3854 days | 1% |
| Anna UK | 10/10 | 3854 days | 1% |
| Susan Simon | 10/10 | 3854 days | 1% |
| Tim | 10/10 | 3884 days | 1% |
| Virinder Sandhu | 10/10 | 3884 days | 1% |
| Lenny | 10/10 | 3884 days | 1% |
| Robyn | 10/10 | 3884 days | 1% |
| Josh Lawrence | 10/10 | 3884 days | 1% |
| Kevin Farthing | 10/10 | 3884 days | 1% |
| Kaia Demming | 10/10 | 3884 days | 1% |
| Brian Medway | 10/10 | 3884 days | 1% |
| Sarah | 10/10 | 3915 days | 1% |
| Sylvia | 10/10 | 3915 days | 1% |
| Anne Fischer | 10/10 | 4007 days | 1% |
| Dale Askew | 10/10 | 4098 days | 0% |
| Manuela Kohler | 10/10 | 4098 days | 0% |
| Courtney Fultz | 9/10 | 4098 days | 0% |
| Dee McC | 3/10 | 4098 days | 0% |
| Carina Dunkhorst | 10/10 | 4129 days | 0% |
| Emily Kelly | 10/10 | 4129 days | 0% |
| Laura G | 10/10 | 4129 days | 0% |
| Angela Paterson | 9/10 | 4129 days | 0% |
| Raima Svoboda | 10/10 | 4129 days | 0% |
| Renee Lance | 10/10 | 4129 days | 0% |
| David Ford | 10/10 | 4129 days | 0% |
| Yuri Jones | 9/10 | 4129 days | 0% |
| Heiko Dreyer | 10/10 | 4129 days | 0% |
| Jonathan Karron | 9/10 | 4157 days | 0% |
| Julia Stan | 10/10 | 4157 days | 0% |
| Jessica Zais | 10/10 | 4157 days | 0% |
| Sarah Wilson | 10/10 | 4157 days | 0% |
| EMMA DARK | 10/10 | 4157 days | 0% |
| Lisa Wilson | 10/10 | 4157 days | 0% |
| Lis Francis | 9/10 | 4157 days | 0% |
| Homer Chiu | 10/10 | 4157 days | 0% |
| Dan Cawley | 10/10 | 4188 days | 0% |
| Kathrin Seifert | 10/10 | 4188 days | 0% |
| Ann Toplis | 10/10 | 4188 days | 0% |
| Trevor Watkins | 10/10 | 4188 days | 0% |
| Allison TIpper | 10/10 | 4188 days | 0% |
| Niek Evers | 9/10 | 4188 days | 0% |
| Nigel Murphy | 10/10 | 4188 days | 0% |
| Michael Bluestone | 10/10 | 4188 days | 0% |
| Frida Jehrlander | 10/10 | 4188 days | 0% |
| Heather Boucher | 10/10 | 4188 days | 0% |
| Toby | 10/10 | 4188 days | 0% |
| Barbara Settles | 10/10 | 4219 days | 0% |
| Alison Quigley | 10/10 | 4249 days | 0% |
| Daniel Krýcha | 10/10 | 4249 days | 0% |
| Mon | 10/10 | 4249 days | 0% |
| Graham Young | 10/10 | 4463 days | 1% |
| Helen Capell | 10/10 | 4494 days | 1% |
| Helen Gross | 10/10 | 4522 days | 1% |
| Fletcher | 10/10 | 4553 days | 1% |
| lizzie clarke | 10/10 | 4553 days | 1% |
| Ruben van Selm | 10/10 | 4553 days | 1% |
| Ulrich Merker | 9/10 | 4584 days | 1% |
| Jennifer Frame | 10/10 | 4584 days | 1% |
| Alex Dettori | 10/10 | 4584 days | 1% |
| Oihana San Sebastian | 10/10 | 4584 days | 1% |
| Lara Kratky | 10/10 | 4584 days | 1% |
| Gaelle C | 10/10 | 4614 days | 1% |
| Nicole Joos | 10/10 | 4614 days | 1% |
| SAK | 10/10 | 4614 days | 1% |
| samantha perry | 10/10 | 4614 days | 1% |
| kali burnell | 10/10 | 4645 days | 1% |
| Ricky Gullett | 10/10 | 4645 days | 1% |
| Jan Mathias | 10/10 | 4706 days | 1% |
| Ruth | 10/10 | 4859 days | 1% |
| Juliana Marinho | 8/10 | 4859 days | 1% |
| Sarah Herdewyn | 10/10 | 4859 days | 1% |
| jake long | 10/10 | 4887 days | 1% |
| TravelTine | 10/10 | 4918 days | 1% |
| JDadey | 10/10 | 4918 days | 1% |
| Shawnee Mohney | 10/10 | 4918 days | 1% |
| Brian&Mike | 10/10 | 4918 days | 1% |
| rashmi manghrani | 10/10 | 4918 days | 1% |
| Markus_Schmitt | 10/10 | 4979 days | 1% |
| OllyLennard | 10/10 | 5102 days | 1% |
| emhewson | 10/10 | 5253 days | 1% |
| FlyKiwiFly | 10/10 | 5284 days | 1% |
| SandyK | 10/10 | 5315 days | 1% |
| bigappleangie | 10/10 | 5649 days | 1% |
| coolmodee | 10/10 | 5710 days | 1% |
| lana_allen | 10/10 | 5710 days | 1% |
| DACraddock | 9/10 | 5710 days | 1% |
| FeeMac | 10/10 | 6045 days | 1% |
| zoey1 | 7/10 | 6154 days | 0% |
| RichardA | 9/10 | 6296 days | 0% |
| Jonhamlin | 9/10 | 6338 days | 1% |
| laura2482 | 10/10 | 6338 days | 1% |
| renanf | 9/10 | 6340 days | 1% |
| BenD | 9/10 | 6369 days | 0% |
| LauraA | 9/10 | 6369 days | 0% |
| Jonathan Liew | 10/10 | 6440 days | 1% |
| Karin Hell | 9/10 | 6730 days | 0% |
| Maria Massalitina | 10/10 | 6745 days | 1% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Flying Kiwi Adventure Tours experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-2.15% Adjustment
There may be an adjustment if this experience hasn't received any reviews within the last 118 days. However the Flying Kiwi Adventure Tours experience does not meet the criteria for any adjustment.
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Flying Kiwi Adventure Tours experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -2.12% |
| 198 | -2.13% |
| 199 | -2.14% |
| 200 | -2.15% |
| 201 | -2.16% |
| 202 | -2.17% |
| 203 | -2.18% |
| … | … |
Balancing Adjustment
0.69% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Final Ranking Score
93%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.