Hey, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Flying Kiwi Adventure Tours.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
Flying Kiwi Adventure Tours
Valid Reviews
147 Valid Reviews
The Flying Kiwi Adventure Tours experience has a total of 162 reviews. There are 147 valid reviews that are included when calculating the ranking score and 15 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 147 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 120 |
|
82% |
| 9/10 | 21 |
|
14% |
| 8/10 | 2 |
|
1% |
| 7/10 | 1 |
|
1% |
| 6/10 | 1 |
|
1% |
| 5/10 | 0 |
|
0% |
| 4/10 | 0 |
|
0% |
| 3/10 | 2 |
|
1% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
96.87% Average
The raw data average (mean) for all the Flying Kiwi Adventure Tours valid reviews is 96.87% and is based on 147 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
5 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 147 valid reviews, the experience has 5 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 5 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 0 |
|
0% |
| 9/10 | 4 |
|
80% |
| 8/10 | 0 |
|
0% |
| 7/10 | 1 |
|
20% |
| 6/10 | 0 |
|
0% |
| 5/10 | 0 |
|
0% |
| 4/10 | 0 |
|
0% |
| 3/10 | 0 |
|
0% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
86.00% Average
The raw data average (mean) for all the Flying Kiwi Adventure Tours face-to-face reviews is 86.00% and is based on 5 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
94.82%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Paul and Yolanda | 10/10 | 496 days | 100% |
| Kim | 3/10 | 1286 days | 13% |
| Wendy | 6/10 | 2716 days | 3% |
| Sarah B | 10/10 | 2839 days | 3% |
| Laura Aiosa | 8/10 | 2900 days | 3% |
| Sarah Geran | 10/10 | 2900 days | 3% |
| Sarah | 10/10 | 2900 days | 3% |
| Amanda | 10/10 | 2900 days | 3% |
| Antoine Bordas | 10/10 | 3446 days | 2% |
| Jack Shaked | 10/10 | 3477 days | 2% |
| Varun Udayakumar | 9/10 | 3508 days | 2% |
| Tina Mjn | 10/10 | 3538 days | 2% |
| Thomas Roehm | 9/10 | 3752 days | 1% |
| Alex | 10/10 | 3752 days | 1% |
| MJ | 10/10 | 3752 days | 1% |
| Robert Cool | 10/10 | 3783 days | 1% |
| Sheila Jackson | 10/10 | 3783 days | 1% |
| Mantri B | 9/10 | 3783 days | 1% |
| NORA MUND | 10/10 | 3783 days | 1% |
| Mar Robles | 10/10 | 3783 days | 1% |
| Cwinsing | 10/10 | 3783 days | 1% |
| Jean Judd | 10/10 | 3783 days | 1% |
| James Theophilus | 10/10 | 3783 days | 1% |
| Mari Mitchell | 10/10 | 3783 days | 1% |
| Evi Frencken | 9/10 | 3812 days | 1% |
| Paul Reilly | 10/10 | 3812 days | 1% |
| Alex Lempka | 10/10 | 3812 days | 1% |
| Larry Lindsay | 9/10 | 3812 days | 1% |
| Darcy Porter | 10/10 | 3812 days | 1% |
| Emma | 10/10 | 3812 days | 1% |
| Richard Latham | 10/10 | 3812 days | 1% |
| Barbara Richards | 10/10 | 3812 days | 1% |
| Gustaf GustafK | 10/10 | 3843 days | 1% |
| Daniel Johansson | 10/10 | 3843 days | 1% |
| sara | 10/10 | 3843 days | 1% |
| Marcus Nyh | 10/10 | 3843 days | 1% |
| Alaina Allred | 10/10 | 3843 days | 1% |
| Matilda Fröjd | 10/10 | 3843 days | 1% |
| patricia | 10/10 | 3843 days | 1% |
| Tracee Guibord | 10/10 | 3843 days | 1% |
| David PAULL | 10/10 | 3843 days | 1% |
| isabella | 9/10 | 3843 days | 1% |
| Therese | 10/10 | 3843 days | 1% |
| Mattias Rydeblad | 9/10 | 3843 days | 1% |
| Jay A | 10/10 | 3874 days | 1% |
| Jenny Fan | 10/10 | 3874 days | 1% |
| Chris Norris | 10/10 | 3874 days | 1% |
| Ainhoa Goenaga | 10/10 | 3874 days | 1% |
| Anne Patzschke | 10/10 | 3874 days | 1% |
| Peter | 10/10 | 3874 days | 1% |
| meital cohen | 10/10 | 3874 days | 1% |
| Anna UK | 10/10 | 3874 days | 1% |
| Susan Simon | 10/10 | 3874 days | 1% |
| Tim | 10/10 | 3904 days | 1% |
| Virinder Sandhu | 10/10 | 3904 days | 1% |
| Lenny | 10/10 | 3904 days | 1% |
| Robyn | 10/10 | 3904 days | 1% |
| Josh Lawrence | 10/10 | 3904 days | 1% |
| Kevin Farthing | 10/10 | 3904 days | 1% |
| Kaia Demming | 10/10 | 3904 days | 1% |
| Brian Medway | 10/10 | 3904 days | 1% |
| Sarah | 10/10 | 3935 days | 1% |
| Sylvia | 10/10 | 3935 days | 1% |
| Anne Fischer | 10/10 | 4027 days | 1% |
| Dale Askew | 10/10 | 4118 days | 0% |
| Manuela Kohler | 10/10 | 4118 days | 0% |
| Courtney Fultz | 9/10 | 4118 days | 0% |
| Dee McC | 3/10 | 4118 days | 0% |
| Carina Dunkhorst | 10/10 | 4149 days | 0% |
| Emily Kelly | 10/10 | 4149 days | 0% |
| Laura G | 10/10 | 4149 days | 0% |
| Angela Paterson | 9/10 | 4149 days | 0% |
| Raima Svoboda | 10/10 | 4149 days | 0% |
| Renee Lance | 10/10 | 4149 days | 0% |
| David Ford | 10/10 | 4149 days | 0% |
| Yuri Jones | 9/10 | 4149 days | 0% |
| Heiko Dreyer | 10/10 | 4149 days | 0% |
| Jonathan Karron | 9/10 | 4177 days | 0% |
| Julia Stan | 10/10 | 4177 days | 0% |
| Jessica Zais | 10/10 | 4177 days | 0% |
| Sarah Wilson | 10/10 | 4177 days | 0% |
| EMMA DARK | 10/10 | 4177 days | 0% |
| Lisa Wilson | 10/10 | 4177 days | 0% |
| Lis Francis | 9/10 | 4177 days | 0% |
| Homer Chiu | 10/10 | 4177 days | 0% |
| Dan Cawley | 10/10 | 4208 days | 0% |
| Kathrin Seifert | 10/10 | 4208 days | 0% |
| Ann Toplis | 10/10 | 4208 days | 0% |
| Trevor Watkins | 10/10 | 4208 days | 0% |
| Allison TIpper | 10/10 | 4208 days | 0% |
| Niek Evers | 9/10 | 4208 days | 0% |
| Nigel Murphy | 10/10 | 4208 days | 0% |
| Michael Bluestone | 10/10 | 4208 days | 0% |
| Frida Jehrlander | 10/10 | 4208 days | 0% |
| Heather Boucher | 10/10 | 4208 days | 0% |
| Toby | 10/10 | 4208 days | 0% |
| Barbara Settles | 10/10 | 4239 days | 0% |
| Alison Quigley | 10/10 | 4269 days | 0% |
| Daniel Krýcha | 10/10 | 4269 days | 0% |
| Mon | 10/10 | 4269 days | 0% |
| Graham Young | 10/10 | 4483 days | 1% |
| Helen Capell | 10/10 | 4514 days | 1% |
| Helen Gross | 10/10 | 4542 days | 1% |
| Fletcher | 10/10 | 4573 days | 1% |
| lizzie clarke | 10/10 | 4573 days | 1% |
| Ruben van Selm | 10/10 | 4573 days | 1% |
| Ulrich Merker | 9/10 | 4604 days | 1% |
| Jennifer Frame | 10/10 | 4604 days | 1% |
| Alex Dettori | 10/10 | 4604 days | 1% |
| Oihana San Sebastian | 10/10 | 4604 days | 1% |
| Lara Kratky | 10/10 | 4604 days | 1% |
| Gaelle C | 10/10 | 4634 days | 1% |
| Nicole Joos | 10/10 | 4634 days | 1% |
| SAK | 10/10 | 4634 days | 1% |
| samantha perry | 10/10 | 4634 days | 1% |
| kali burnell | 10/10 | 4665 days | 1% |
| Ricky Gullett | 10/10 | 4665 days | 1% |
| Jan Mathias | 10/10 | 4726 days | 1% |
| Ruth | 10/10 | 4879 days | 1% |
| Juliana Marinho | 8/10 | 4879 days | 1% |
| Sarah Herdewyn | 10/10 | 4879 days | 1% |
| jake long | 10/10 | 4907 days | 1% |
| TravelTine | 10/10 | 4938 days | 1% |
| JDadey | 10/10 | 4938 days | 1% |
| Shawnee Mohney | 10/10 | 4938 days | 1% |
| Brian&Mike | 10/10 | 4938 days | 1% |
| rashmi manghrani | 10/10 | 4938 days | 1% |
| Markus_Schmitt | 10/10 | 4999 days | 1% |
| OllyLennard | 10/10 | 5122 days | 1% |
| emhewson | 10/10 | 5273 days | 1% |
| FlyKiwiFly | 10/10 | 5304 days | 1% |
| SandyK | 10/10 | 5335 days | 1% |
| bigappleangie | 10/10 | 5669 days | 1% |
| coolmodee | 10/10 | 5730 days | 1% |
| lana_allen | 10/10 | 5730 days | 1% |
| DACraddock | 9/10 | 5730 days | 1% |
| FeeMac | 10/10 | 6065 days | 1% |
| zoey1 | 7/10 | 6174 days | 0% |
| RichardA | 9/10 | 6316 days | 0% |
| Jonhamlin | 9/10 | 6358 days | 1% |
| laura2482 | 10/10 | 6359 days | 1% |
| renanf | 9/10 | 6360 days | 1% |
| BenD | 9/10 | 6389 days | 0% |
| LauraA | 9/10 | 6389 days | 0% |
| Jonathan Liew | 10/10 | 6460 days | 1% |
| Karin Hell | 9/10 | 6750 days | 0% |
| Maria Massalitina | 10/10 | 6765 days | 1% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Flying Kiwi Adventure Tours experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-2.00% Adjustment
There may be an adjustment if this experience hasn't received any reviews within the last 125 days. However the Flying Kiwi Adventure Tours experience does not meet the criteria for any adjustment.
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Flying Kiwi Adventure Tours experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -1.97% |
| 198 | -1.98% |
| 199 | -1.99% |
| 200 | -2.00% |
| 201 | -2.01% |
| 202 | -2.02% |
| 203 | -2.03% |
| … | … |
Balancing Adjustment
0.66% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Final Ranking Score
93%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.