Hi, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Flying Kiwi Adventure Tours.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
Flying Kiwi Adventure Tours
Valid Reviews
147 Valid Reviews
The Flying Kiwi Adventure Tours experience has a total of 162 reviews. There are 147 valid reviews that are included when calculating the ranking score and 15 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 147 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 120 |
|
82% |
| 9/10 | 21 |
|
14% |
| 8/10 | 2 |
|
1% |
| 7/10 | 1 |
|
1% |
| 6/10 | 1 |
|
1% |
| 5/10 | 0 |
|
0% |
| 4/10 | 0 |
|
0% |
| 3/10 | 2 |
|
1% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
96.87% Average
The raw data average (mean) for all the Flying Kiwi Adventure Tours valid reviews is 96.87% and is based on 147 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
5 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 147 valid reviews, the experience has 5 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 5 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 0 |
|
0% |
| 9/10 | 4 |
|
80% |
| 8/10 | 0 |
|
0% |
| 7/10 | 1 |
|
20% |
| 6/10 | 0 |
|
0% |
| 5/10 | 0 |
|
0% |
| 4/10 | 0 |
|
0% |
| 3/10 | 0 |
|
0% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
86.00% Average
The raw data average (mean) for all the Flying Kiwi Adventure Tours face-to-face reviews is 86.00% and is based on 5 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
94.47%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Paul and Yolanda | 10/10 | 438 days | 100% |
| Kim | 3/10 | 1228 days | 15% |
| Wendy | 6/10 | 2658 days | 3% |
| Sarah B | 10/10 | 2781 days | 3% |
| Laura Aiosa | 8/10 | 2842 days | 3% |
| Sarah Geran | 10/10 | 2842 days | 3% |
| Sarah | 10/10 | 2842 days | 3% |
| Amanda | 10/10 | 2842 days | 3% |
| Antoine Bordas | 10/10 | 3387 days | 2% |
| Jack Shaked | 10/10 | 3418 days | 2% |
| Varun Udayakumar | 9/10 | 3449 days | 2% |
| Tina Mjn | 10/10 | 3479 days | 2% |
| Thomas Roehm | 9/10 | 3693 days | 1% |
| Alex | 10/10 | 3693 days | 1% |
| MJ | 10/10 | 3693 days | 1% |
| Robert Cool | 10/10 | 3724 days | 1% |
| Sheila Jackson | 10/10 | 3724 days | 1% |
| Mantri B | 9/10 | 3724 days | 1% |
| NORA MUND | 10/10 | 3724 days | 1% |
| Mar Robles | 10/10 | 3724 days | 1% |
| Cwinsing | 10/10 | 3724 days | 1% |
| Jean Judd | 10/10 | 3724 days | 1% |
| James Theophilus | 10/10 | 3724 days | 1% |
| Mari Mitchell | 10/10 | 3725 days | 1% |
| Evi Frencken | 9/10 | 3753 days | 1% |
| Paul Reilly | 10/10 | 3753 days | 1% |
| Alex Lempka | 10/10 | 3753 days | 1% |
| Larry Lindsay | 9/10 | 3753 days | 1% |
| Darcy Porter | 10/10 | 3753 days | 1% |
| Emma | 10/10 | 3754 days | 1% |
| Richard Latham | 10/10 | 3754 days | 1% |
| Barbara Richards | 10/10 | 3754 days | 1% |
| Gustaf GustafK | 10/10 | 3784 days | 1% |
| Daniel Johansson | 10/10 | 3784 days | 1% |
| sara | 10/10 | 3784 days | 1% |
| Marcus Nyh | 10/10 | 3784 days | 1% |
| Alaina Allred | 10/10 | 3784 days | 1% |
| Matilda Fröjd | 10/10 | 3784 days | 1% |
| patricia | 10/10 | 3784 days | 1% |
| Tracee Guibord | 10/10 | 3784 days | 1% |
| David PAULL | 10/10 | 3785 days | 1% |
| isabella | 9/10 | 3785 days | 1% |
| Therese | 10/10 | 3785 days | 1% |
| Mattias Rydeblad | 9/10 | 3785 days | 1% |
| Jay A | 10/10 | 3815 days | 1% |
| Jenny Fan | 10/10 | 3815 days | 1% |
| Chris Norris | 10/10 | 3816 days | 1% |
| Ainhoa Goenaga | 10/10 | 3816 days | 1% |
| Anne Patzschke | 10/10 | 3816 days | 1% |
| Peter | 10/10 | 3816 days | 1% |
| meital cohen | 10/10 | 3816 days | 1% |
| Anna UK | 10/10 | 3816 days | 1% |
| Susan Simon | 10/10 | 3816 days | 1% |
| Tim | 10/10 | 3845 days | 1% |
| Virinder Sandhu | 10/10 | 3845 days | 1% |
| Lenny | 10/10 | 3845 days | 1% |
| Robyn | 10/10 | 3845 days | 1% |
| Josh Lawrence | 10/10 | 3845 days | 1% |
| Kevin Farthing | 10/10 | 3846 days | 1% |
| Kaia Demming | 10/10 | 3846 days | 1% |
| Brian Medway | 10/10 | 3846 days | 1% |
| Sarah | 10/10 | 3877 days | 1% |
| Sylvia | 10/10 | 3877 days | 1% |
| Anne Fischer | 10/10 | 3969 days | 1% |
| Dale Askew | 10/10 | 4059 days | 0% |
| Manuela Kohler | 10/10 | 4059 days | 0% |
| Courtney Fultz | 9/10 | 4059 days | 0% |
| Dee McC | 3/10 | 4059 days | 0% |
| Carina Dunkhorst | 10/10 | 4090 days | 0% |
| Emily Kelly | 10/10 | 4090 days | 0% |
| Laura G | 10/10 | 4090 days | 0% |
| Angela Paterson | 9/10 | 4090 days | 0% |
| Raima Svoboda | 10/10 | 4090 days | 0% |
| Renee Lance | 10/10 | 4090 days | 0% |
| David Ford | 10/10 | 4090 days | 0% |
| Yuri Jones | 9/10 | 4090 days | 0% |
| Heiko Dreyer | 10/10 | 4090 days | 0% |
| Jonathan Karron | 9/10 | 4118 days | 0% |
| Julia Stan | 10/10 | 4118 days | 0% |
| Jessica Zais | 10/10 | 4118 days | 0% |
| Sarah Wilson | 10/10 | 4118 days | 0% |
| EMMA DARK | 10/10 | 4118 days | 0% |
| Lisa Wilson | 10/10 | 4118 days | 0% |
| Lis Francis | 9/10 | 4118 days | 0% |
| Homer Chiu | 10/10 | 4118 days | 0% |
| Dan Cawley | 10/10 | 4149 days | 0% |
| Kathrin Seifert | 10/10 | 4149 days | 0% |
| Ann Toplis | 10/10 | 4149 days | 0% |
| Trevor Watkins | 10/10 | 4149 days | 0% |
| Allison TIpper | 10/10 | 4149 days | 0% |
| Niek Evers | 9/10 | 4150 days | 0% |
| Nigel Murphy | 10/10 | 4150 days | 0% |
| Michael Bluestone | 10/10 | 4150 days | 0% |
| Frida Jehrlander | 10/10 | 4150 days | 0% |
| Heather Boucher | 10/10 | 4150 days | 0% |
| Toby | 10/10 | 4150 days | 0% |
| Barbara Settles | 10/10 | 4180 days | 0% |
| Alison Quigley | 10/10 | 4210 days | 0% |
| Daniel Krýcha | 10/10 | 4210 days | 0% |
| Mon | 10/10 | 4210 days | 0% |
| Graham Young | 10/10 | 4425 days | 1% |
| Helen Capell | 10/10 | 4456 days | 1% |
| Helen Gross | 10/10 | 4484 days | 1% |
| Fletcher | 10/10 | 4515 days | 1% |
| lizzie clarke | 10/10 | 4515 days | 1% |
| Ruben van Selm | 10/10 | 4515 days | 1% |
| Ulrich Merker | 9/10 | 4546 days | 1% |
| Jennifer Frame | 10/10 | 4546 days | 1% |
| Alex Dettori | 10/10 | 4546 days | 1% |
| Oihana San Sebastian | 10/10 | 4546 days | 1% |
| Lara Kratky | 10/10 | 4546 days | 1% |
| Gaelle C | 10/10 | 4576 days | 1% |
| Nicole Joos | 10/10 | 4576 days | 1% |
| SAK | 10/10 | 4576 days | 1% |
| samantha perry | 10/10 | 4576 days | 1% |
| kali burnell | 10/10 | 4607 days | 1% |
| Ricky Gullett | 10/10 | 4607 days | 1% |
| Jan Mathias | 10/10 | 4668 days | 1% |
| Ruth | 10/10 | 4821 days | 1% |
| Juliana Marinho | 8/10 | 4821 days | 1% |
| Sarah Herdewyn | 10/10 | 4821 days | 1% |
| jake long | 10/10 | 4848 days | 1% |
| TravelTine | 10/10 | 4880 days | 1% |
| JDadey | 10/10 | 4880 days | 1% |
| Shawnee Mohney | 10/10 | 4880 days | 1% |
| Brian&Mike | 10/10 | 4880 days | 1% |
| rashmi manghrani | 10/10 | 4880 days | 1% |
| Markus_Schmitt | 10/10 | 4941 days | 1% |
| OllyLennard | 10/10 | 5064 days | 1% |
| emhewson | 10/10 | 5215 days | 1% |
| FlyKiwiFly | 10/10 | 5246 days | 1% |
| SandyK | 10/10 | 5277 days | 1% |
| bigappleangie | 10/10 | 5611 days | 1% |
| coolmodee | 10/10 | 5672 days | 1% |
| lana_allen | 10/10 | 5672 days | 1% |
| DACraddock | 9/10 | 5672 days | 1% |
| FeeMac | 10/10 | 6007 days | 1% |
| zoey1 | 7/10 | 6116 days | 0% |
| RichardA | 9/10 | 6258 days | 0% |
| Jonhamlin | 9/10 | 6299 days | 1% |
| laura2482 | 10/10 | 6300 days | 1% |
| renanf | 9/10 | 6302 days | 1% |
| BenD | 9/10 | 6331 days | 0% |
| LauraA | 9/10 | 6331 days | 0% |
| Jonathan Liew | 10/10 | 6402 days | 1% |
| Karin Hell | 9/10 | 6692 days | 0% |
| Maria Massalitina | 10/10 | 6706 days | 1% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Flying Kiwi Adventure Tours experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-2.85% Adjustment
There may be an adjustment if this experience hasn't received any reviews within the last 89 days. However the Flying Kiwi Adventure Tours experience does not meet the criteria for any adjustment.
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Flying Kiwi Adventure Tours experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -2.80% |
| 198 | -2.82% |
| 199 | -2.83% |
| 200 | -2.85% |
| 201 | -2.86% |
| 202 | -2.87% |
| 203 | -2.89% |
| … | … |
Balancing Adjustment
0.80% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Final Ranking Score
92%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.