Hi, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Flying Kiwi Adventure Tours.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
Flying Kiwi Adventure Tours
Valid Reviews
147 Valid Reviews
The Flying Kiwi Adventure Tours experience has a total of 162 reviews. There are 147 valid reviews that are included when calculating the ranking score and 15 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 147 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 120 |
|
82% |
| 9/10 | 21 |
|
14% |
| 8/10 | 2 |
|
1% |
| 7/10 | 1 |
|
1% |
| 6/10 | 1 |
|
1% |
| 5/10 | 0 |
|
0% |
| 4/10 | 0 |
|
0% |
| 3/10 | 2 |
|
1% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
96.87% Average
The raw data average (mean) for all the Flying Kiwi Adventure Tours valid reviews is 96.87% and is based on 147 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
5 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 147 valid reviews, the experience has 5 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 5 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 0 |
|
0% |
| 9/10 | 4 |
|
80% |
| 8/10 | 0 |
|
0% |
| 7/10 | 1 |
|
20% |
| 6/10 | 0 |
|
0% |
| 5/10 | 0 |
|
0% |
| 4/10 | 0 |
|
0% |
| 3/10 | 0 |
|
0% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
86.00% Average
The raw data average (mean) for all the Flying Kiwi Adventure Tours face-to-face reviews is 86.00% and is based on 5 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
94.25%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Paul and Yolanda | 10/10 | 400 days | 100% |
| Kim | 3/10 | 1190 days | 16% |
| Wendy | 6/10 | 2620 days | 3% |
| Sarah B | 10/10 | 2743 days | 3% |
| Laura Aiosa | 8/10 | 2804 days | 3% |
| Sarah Geran | 10/10 | 2804 days | 3% |
| Sarah | 10/10 | 2804 days | 3% |
| Amanda | 10/10 | 2804 days | 3% |
| Antoine Bordas | 10/10 | 3350 days | 2% |
| Jack Shaked | 10/10 | 3381 days | 2% |
| Varun Udayakumar | 9/10 | 3412 days | 2% |
| Tina Mjn | 10/10 | 3442 days | 2% |
| Thomas Roehm | 9/10 | 3656 days | 1% |
| Alex | 10/10 | 3656 days | 1% |
| MJ | 10/10 | 3656 days | 1% |
| Robert Cool | 10/10 | 3687 days | 1% |
| Sheila Jackson | 10/10 | 3687 days | 1% |
| Mantri B | 9/10 | 3687 days | 1% |
| NORA MUND | 10/10 | 3687 days | 1% |
| Mar Robles | 10/10 | 3687 days | 1% |
| Cwinsing | 10/10 | 3687 days | 1% |
| Jean Judd | 10/10 | 3687 days | 1% |
| James Theophilus | 10/10 | 3687 days | 1% |
| Mari Mitchell | 10/10 | 3687 days | 1% |
| Evi Frencken | 9/10 | 3716 days | 1% |
| Paul Reilly | 10/10 | 3716 days | 1% |
| Alex Lempka | 10/10 | 3716 days | 1% |
| Larry Lindsay | 9/10 | 3716 days | 1% |
| Darcy Porter | 10/10 | 3716 days | 1% |
| Emma | 10/10 | 3716 days | 1% |
| Richard Latham | 10/10 | 3716 days | 1% |
| Barbara Richards | 10/10 | 3716 days | 1% |
| Gustaf GustafK | 10/10 | 3747 days | 1% |
| Daniel Johansson | 10/10 | 3747 days | 1% |
| sara | 10/10 | 3747 days | 1% |
| Marcus Nyh | 10/10 | 3747 days | 1% |
| Alaina Allred | 10/10 | 3747 days | 1% |
| Matilda Fröjd | 10/10 | 3747 days | 1% |
| patricia | 10/10 | 3747 days | 1% |
| Tracee Guibord | 10/10 | 3747 days | 1% |
| David PAULL | 10/10 | 3747 days | 1% |
| isabella | 9/10 | 3747 days | 1% |
| Therese | 10/10 | 3747 days | 1% |
| Mattias Rydeblad | 9/10 | 3747 days | 1% |
| Jay A | 10/10 | 3778 days | 1% |
| Jenny Fan | 10/10 | 3778 days | 1% |
| Chris Norris | 10/10 | 3778 days | 1% |
| Ainhoa Goenaga | 10/10 | 3778 days | 1% |
| Anne Patzschke | 10/10 | 3778 days | 1% |
| Peter | 10/10 | 3778 days | 1% |
| meital cohen | 10/10 | 3778 days | 1% |
| Anna UK | 10/10 | 3778 days | 1% |
| Susan Simon | 10/10 | 3778 days | 1% |
| Tim | 10/10 | 3808 days | 1% |
| Virinder Sandhu | 10/10 | 3808 days | 1% |
| Lenny | 10/10 | 3808 days | 1% |
| Robyn | 10/10 | 3808 days | 1% |
| Josh Lawrence | 10/10 | 3808 days | 1% |
| Kevin Farthing | 10/10 | 3808 days | 1% |
| Kaia Demming | 10/10 | 3808 days | 1% |
| Brian Medway | 10/10 | 3808 days | 1% |
| Sarah | 10/10 | 3839 days | 1% |
| Sylvia | 10/10 | 3839 days | 1% |
| Anne Fischer | 10/10 | 3931 days | 1% |
| Dale Askew | 10/10 | 4022 days | 0% |
| Manuela Kohler | 10/10 | 4022 days | 0% |
| Courtney Fultz | 9/10 | 4022 days | 0% |
| Dee McC | 3/10 | 4022 days | 0% |
| Carina Dunkhorst | 10/10 | 4053 days | 0% |
| Emily Kelly | 10/10 | 4053 days | 0% |
| Laura G | 10/10 | 4053 days | 0% |
| Angela Paterson | 9/10 | 4053 days | 0% |
| Raima Svoboda | 10/10 | 4053 days | 0% |
| Renee Lance | 10/10 | 4053 days | 0% |
| David Ford | 10/10 | 4053 days | 0% |
| Yuri Jones | 9/10 | 4053 days | 0% |
| Heiko Dreyer | 10/10 | 4053 days | 0% |
| Jonathan Karron | 9/10 | 4081 days | 0% |
| Julia Stan | 10/10 | 4081 days | 0% |
| Jessica Zais | 10/10 | 4081 days | 0% |
| Sarah Wilson | 10/10 | 4081 days | 0% |
| EMMA DARK | 10/10 | 4081 days | 0% |
| Lisa Wilson | 10/10 | 4081 days | 0% |
| Lis Francis | 9/10 | 4081 days | 0% |
| Homer Chiu | 10/10 | 4081 days | 0% |
| Dan Cawley | 10/10 | 4112 days | 0% |
| Kathrin Seifert | 10/10 | 4112 days | 0% |
| Ann Toplis | 10/10 | 4112 days | 0% |
| Trevor Watkins | 10/10 | 4112 days | 0% |
| Allison TIpper | 10/10 | 4112 days | 0% |
| Niek Evers | 9/10 | 4112 days | 0% |
| Nigel Murphy | 10/10 | 4112 days | 0% |
| Michael Bluestone | 10/10 | 4112 days | 0% |
| Frida Jehrlander | 10/10 | 4112 days | 0% |
| Heather Boucher | 10/10 | 4112 days | 0% |
| Toby | 10/10 | 4112 days | 0% |
| Barbara Settles | 10/10 | 4143 days | 0% |
| Alison Quigley | 10/10 | 4173 days | 0% |
| Daniel Krýcha | 10/10 | 4173 days | 0% |
| Mon | 10/10 | 4173 days | 0% |
| Graham Young | 10/10 | 4387 days | 1% |
| Helen Capell | 10/10 | 4418 days | 1% |
| Helen Gross | 10/10 | 4446 days | 1% |
| Fletcher | 10/10 | 4477 days | 1% |
| lizzie clarke | 10/10 | 4477 days | 1% |
| Ruben van Selm | 10/10 | 4477 days | 1% |
| Ulrich Merker | 9/10 | 4508 days | 1% |
| Jennifer Frame | 10/10 | 4508 days | 1% |
| Alex Dettori | 10/10 | 4508 days | 1% |
| Oihana San Sebastian | 10/10 | 4508 days | 1% |
| Lara Kratky | 10/10 | 4508 days | 1% |
| Gaelle C | 10/10 | 4538 days | 1% |
| Nicole Joos | 10/10 | 4538 days | 1% |
| SAK | 10/10 | 4538 days | 1% |
| samantha perry | 10/10 | 4538 days | 1% |
| kali burnell | 10/10 | 4569 days | 1% |
| Ricky Gullett | 10/10 | 4569 days | 1% |
| Jan Mathias | 10/10 | 4630 days | 1% |
| Ruth | 10/10 | 4783 days | 1% |
| Juliana Marinho | 8/10 | 4783 days | 1% |
| Sarah Herdewyn | 10/10 | 4783 days | 1% |
| jake long | 10/10 | 4811 days | 1% |
| TravelTine | 10/10 | 4842 days | 1% |
| JDadey | 10/10 | 4842 days | 1% |
| Shawnee Mohney | 10/10 | 4842 days | 1% |
| Brian&Mike | 10/10 | 4842 days | 1% |
| rashmi manghrani | 10/10 | 4842 days | 1% |
| Markus_Schmitt | 10/10 | 4903 days | 1% |
| OllyLennard | 10/10 | 5026 days | 1% |
| emhewson | 10/10 | 5177 days | 1% |
| FlyKiwiFly | 10/10 | 5208 days | 1% |
| SandyK | 10/10 | 5239 days | 1% |
| bigappleangie | 10/10 | 5573 days | 1% |
| coolmodee | 10/10 | 5634 days | 1% |
| lana_allen | 10/10 | 5634 days | 1% |
| DACraddock | 9/10 | 5634 days | 1% |
| FeeMac | 10/10 | 5969 days | 1% |
| zoey1 | 7/10 | 6078 days | 0% |
| RichardA | 9/10 | 6220 days | 0% |
| Jonhamlin | 9/10 | 6262 days | 1% |
| laura2482 | 10/10 | 6263 days | 1% |
| renanf | 9/10 | 6264 days | 1% |
| BenD | 9/10 | 6293 days | 0% |
| LauraA | 9/10 | 6293 days | 0% |
| Jonathan Liew | 10/10 | 6364 days | 1% |
| Karin Hell | 9/10 | 6654 days | 0% |
| Maria Massalitina | 10/10 | 6669 days | 1% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Flying Kiwi Adventure Tours experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-3.66% Adjustment
There may be an adjustment if this experience hasn't received any reviews within the last 61 days. However the Flying Kiwi Adventure Tours experience does not meet the criteria for any adjustment.
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Flying Kiwi Adventure Tours experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -3.61% |
| 198 | -3.63% |
| 199 | -3.65% |
| 200 | -3.66% |
| 201 | -3.68% |
| 202 | -3.70% |
| 203 | -3.72% |
| … | … |
Balancing Adjustment
0.92% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Final Ranking Score
91%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.