Kia ora, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Flying Kiwi Adventure Tours.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
Flying Kiwi Adventure Tours
Valid Reviews
147 Valid Reviews
The Flying Kiwi Adventure Tours experience has a total of 162 reviews. There are 147 valid reviews that are included when calculating the ranking score and 15 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 147 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 120 |
|
82% |
| 9/10 | 21 |
|
14% |
| 8/10 | 2 |
|
1% |
| 7/10 | 1 |
|
1% |
| 6/10 | 1 |
|
1% |
| 5/10 | 0 |
|
0% |
| 4/10 | 0 |
|
0% |
| 3/10 | 2 |
|
1% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
96.87% Average
The raw data average (mean) for all the Flying Kiwi Adventure Tours valid reviews is 96.87% and is based on 147 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
5 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 147 valid reviews, the experience has 5 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 5 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 0 |
|
0% |
| 9/10 | 4 |
|
80% |
| 8/10 | 0 |
|
0% |
| 7/10 | 1 |
|
20% |
| 6/10 | 0 |
|
0% |
| 5/10 | 0 |
|
0% |
| 4/10 | 0 |
|
0% |
| 3/10 | 0 |
|
0% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
86.00% Average
The raw data average (mean) for all the Flying Kiwi Adventure Tours face-to-face reviews is 86.00% and is based on 5 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
94.93%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Paul and Yolanda | 10/10 | 517 days | 100% |
| Kim | 3/10 | 1307 days | 13% |
| Wendy | 6/10 | 2737 days | 3% |
| Sarah B | 10/10 | 2860 days | 3% |
| Laura Aiosa | 8/10 | 2920 days | 3% |
| Sarah Geran | 10/10 | 2920 days | 3% |
| Sarah | 10/10 | 2920 days | 3% |
| Amanda | 10/10 | 2920 days | 3% |
| Antoine Bordas | 10/10 | 3466 days | 2% |
| Jack Shaked | 10/10 | 3497 days | 2% |
| Varun Udayakumar | 9/10 | 3528 days | 2% |
| Tina Mjn | 10/10 | 3558 days | 2% |
| Thomas Roehm | 9/10 | 3772 days | 1% |
| Alex | 10/10 | 3772 days | 1% |
| MJ | 10/10 | 3772 days | 1% |
| Robert Cool | 10/10 | 3803 days | 1% |
| Sheila Jackson | 10/10 | 3803 days | 1% |
| Mantri B | 9/10 | 3803 days | 1% |
| NORA MUND | 10/10 | 3803 days | 1% |
| Mar Robles | 10/10 | 3803 days | 1% |
| Cwinsing | 10/10 | 3803 days | 1% |
| Jean Judd | 10/10 | 3803 days | 1% |
| James Theophilus | 10/10 | 3803 days | 1% |
| Mari Mitchell | 10/10 | 3804 days | 1% |
| Evi Frencken | 9/10 | 3832 days | 1% |
| Paul Reilly | 10/10 | 3832 days | 1% |
| Alex Lempka | 10/10 | 3832 days | 1% |
| Larry Lindsay | 9/10 | 3832 days | 1% |
| Darcy Porter | 10/10 | 3832 days | 1% |
| Emma | 10/10 | 3833 days | 1% |
| Richard Latham | 10/10 | 3833 days | 1% |
| Barbara Richards | 10/10 | 3833 days | 1% |
| Gustaf GustafK | 10/10 | 3863 days | 1% |
| Daniel Johansson | 10/10 | 3863 days | 1% |
| sara | 10/10 | 3863 days | 1% |
| Marcus Nyh | 10/10 | 3863 days | 1% |
| Alaina Allred | 10/10 | 3863 days | 1% |
| Matilda Fröjd | 10/10 | 3863 days | 1% |
| patricia | 10/10 | 3863 days | 1% |
| Tracee Guibord | 10/10 | 3863 days | 1% |
| David PAULL | 10/10 | 3864 days | 1% |
| isabella | 9/10 | 3864 days | 1% |
| Therese | 10/10 | 3864 days | 1% |
| Mattias Rydeblad | 9/10 | 3864 days | 1% |
| Jay A | 10/10 | 3894 days | 1% |
| Jenny Fan | 10/10 | 3894 days | 1% |
| Chris Norris | 10/10 | 3895 days | 1% |
| Ainhoa Goenaga | 10/10 | 3895 days | 1% |
| Anne Patzschke | 10/10 | 3895 days | 1% |
| Peter | 10/10 | 3895 days | 1% |
| meital cohen | 10/10 | 3895 days | 1% |
| Anna UK | 10/10 | 3895 days | 1% |
| Susan Simon | 10/10 | 3895 days | 1% |
| Tim | 10/10 | 3924 days | 1% |
| Virinder Sandhu | 10/10 | 3924 days | 1% |
| Lenny | 10/10 | 3924 days | 1% |
| Robyn | 10/10 | 3924 days | 1% |
| Josh Lawrence | 10/10 | 3924 days | 1% |
| Kevin Farthing | 10/10 | 3925 days | 1% |
| Kaia Demming | 10/10 | 3925 days | 1% |
| Brian Medway | 10/10 | 3925 days | 1% |
| Sarah | 10/10 | 3956 days | 1% |
| Sylvia | 10/10 | 3956 days | 1% |
| Anne Fischer | 10/10 | 4047 days | 1% |
| Dale Askew | 10/10 | 4138 days | 0% |
| Manuela Kohler | 10/10 | 4138 days | 0% |
| Courtney Fultz | 9/10 | 4138 days | 0% |
| Dee McC | 3/10 | 4138 days | 0% |
| Carina Dunkhorst | 10/10 | 4169 days | 0% |
| Emily Kelly | 10/10 | 4169 days | 0% |
| Laura G | 10/10 | 4169 days | 0% |
| Angela Paterson | 9/10 | 4169 days | 0% |
| Raima Svoboda | 10/10 | 4169 days | 0% |
| Renee Lance | 10/10 | 4169 days | 0% |
| David Ford | 10/10 | 4169 days | 0% |
| Yuri Jones | 9/10 | 4169 days | 0% |
| Heiko Dreyer | 10/10 | 4169 days | 0% |
| Jonathan Karron | 9/10 | 4197 days | 0% |
| Julia Stan | 10/10 | 4197 days | 0% |
| Jessica Zais | 10/10 | 4197 days | 0% |
| Sarah Wilson | 10/10 | 4197 days | 0% |
| EMMA DARK | 10/10 | 4197 days | 0% |
| Lisa Wilson | 10/10 | 4197 days | 0% |
| Lis Francis | 9/10 | 4197 days | 0% |
| Homer Chiu | 10/10 | 4197 days | 0% |
| Dan Cawley | 10/10 | 4228 days | 0% |
| Kathrin Seifert | 10/10 | 4228 days | 0% |
| Ann Toplis | 10/10 | 4228 days | 0% |
| Trevor Watkins | 10/10 | 4228 days | 0% |
| Allison TIpper | 10/10 | 4228 days | 0% |
| Niek Evers | 9/10 | 4229 days | 0% |
| Nigel Murphy | 10/10 | 4229 days | 0% |
| Michael Bluestone | 10/10 | 4229 days | 0% |
| Frida Jehrlander | 10/10 | 4229 days | 0% |
| Heather Boucher | 10/10 | 4229 days | 0% |
| Toby | 10/10 | 4229 days | 0% |
| Barbara Settles | 10/10 | 4259 days | 0% |
| Alison Quigley | 10/10 | 4289 days | 0% |
| Daniel Krýcha | 10/10 | 4289 days | 0% |
| Mon | 10/10 | 4289 days | 0% |
| Graham Young | 10/10 | 4504 days | 1% |
| Helen Capell | 10/10 | 4535 days | 1% |
| Helen Gross | 10/10 | 4563 days | 1% |
| Fletcher | 10/10 | 4594 days | 1% |
| lizzie clarke | 10/10 | 4594 days | 1% |
| Ruben van Selm | 10/10 | 4594 days | 1% |
| Ulrich Merker | 9/10 | 4625 days | 1% |
| Jennifer Frame | 10/10 | 4625 days | 1% |
| Alex Dettori | 10/10 | 4625 days | 1% |
| Oihana San Sebastian | 10/10 | 4625 days | 1% |
| Lara Kratky | 10/10 | 4625 days | 1% |
| Gaelle C | 10/10 | 4655 days | 1% |
| Nicole Joos | 10/10 | 4655 days | 1% |
| SAK | 10/10 | 4655 days | 1% |
| samantha perry | 10/10 | 4655 days | 1% |
| kali burnell | 10/10 | 4686 days | 1% |
| Ricky Gullett | 10/10 | 4686 days | 1% |
| Jan Mathias | 10/10 | 4746 days | 1% |
| Ruth | 10/10 | 4900 days | 1% |
| Juliana Marinho | 8/10 | 4900 days | 1% |
| Sarah Herdewyn | 10/10 | 4900 days | 1% |
| jake long | 10/10 | 4927 days | 1% |
| TravelTine | 10/10 | 4959 days | 1% |
| JDadey | 10/10 | 4959 days | 1% |
| Shawnee Mohney | 10/10 | 4959 days | 1% |
| Brian&Mike | 10/10 | 4959 days | 1% |
| rashmi manghrani | 10/10 | 4959 days | 1% |
| Markus_Schmitt | 10/10 | 5020 days | 1% |
| OllyLennard | 10/10 | 5142 days | 1% |
| emhewson | 10/10 | 5294 days | 1% |
| FlyKiwiFly | 10/10 | 5325 days | 1% |
| SandyK | 10/10 | 5356 days | 1% |
| bigappleangie | 10/10 | 5690 days | 1% |
| coolmodee | 10/10 | 5751 days | 1% |
| lana_allen | 10/10 | 5751 days | 1% |
| DACraddock | 9/10 | 5751 days | 1% |
| FeeMac | 10/10 | 6086 days | 1% |
| zoey1 | 7/10 | 6194 days | 0% |
| RichardA | 9/10 | 6337 days | 0% |
| Jonhamlin | 9/10 | 6378 days | 1% |
| laura2482 | 10/10 | 6379 days | 1% |
| renanf | 9/10 | 6380 days | 1% |
| BenD | 9/10 | 6410 days | 0% |
| LauraA | 9/10 | 6410 days | 0% |
| Jonathan Liew | 10/10 | 6481 days | 1% |
| Karin Hell | 9/10 | 6771 days | 0% |
| Maria Massalitina | 10/10 | 6785 days | 1% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Flying Kiwi Adventure Tours experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-2.08% Adjustment
There may be an adjustment if this experience hasn't received any reviews within the last 123 days. However the Flying Kiwi Adventure Tours experience does not meet the criteria for any adjustment.
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Flying Kiwi Adventure Tours experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -2.05% |
| 198 | -2.06% |
| 199 | -2.07% |
| 200 | -2.08% |
| 201 | -2.09% |
| 202 | -2.11% |
| 203 | -2.12% |
| … | … |
Balancing Adjustment
0.65% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Final Ranking Score
94%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.