Hi, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Flying Kiwi Adventure Tours.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
Flying Kiwi Adventure Tours
Valid Reviews
147 Valid Reviews
The Flying Kiwi Adventure Tours experience has a total of 162 reviews. There are 147 valid reviews that are included when calculating the ranking score and 15 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 147 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 120 |
|
82% |
| 9/10 | 21 |
|
14% |
| 8/10 | 2 |
|
1% |
| 7/10 | 1 |
|
1% |
| 6/10 | 1 |
|
1% |
| 5/10 | 0 |
|
0% |
| 4/10 | 0 |
|
0% |
| 3/10 | 2 |
|
1% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
96.87% Average
The raw data average (mean) for all the Flying Kiwi Adventure Tours valid reviews is 96.87% and is based on 147 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
5 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 147 valid reviews, the experience has 5 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 5 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 0 |
|
0% |
| 9/10 | 4 |
|
80% |
| 8/10 | 0 |
|
0% |
| 7/10 | 1 |
|
20% |
| 6/10 | 0 |
|
0% |
| 5/10 | 0 |
|
0% |
| 4/10 | 0 |
|
0% |
| 3/10 | 0 |
|
0% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
86.00% Average
The raw data average (mean) for all the Flying Kiwi Adventure Tours face-to-face reviews is 86.00% and is based on 5 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
95.04%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Paul and Yolanda | 10/10 | 536 days | 100% |
| Kim | 3/10 | 1326 days | 12% |
| Wendy | 6/10 | 2756 days | 3% |
| Sarah B | 10/10 | 2879 days | 3% |
| Laura Aiosa | 8/10 | 2940 days | 3% |
| Sarah Geran | 10/10 | 2940 days | 3% |
| Sarah | 10/10 | 2940 days | 3% |
| Amanda | 10/10 | 2940 days | 3% |
| Antoine Bordas | 10/10 | 3486 days | 2% |
| Jack Shaked | 10/10 | 3517 days | 2% |
| Varun Udayakumar | 9/10 | 3548 days | 2% |
| Tina Mjn | 10/10 | 3578 days | 2% |
| Thomas Roehm | 9/10 | 3792 days | 1% |
| Alex | 10/10 | 3792 days | 1% |
| MJ | 10/10 | 3792 days | 1% |
| Robert Cool | 10/10 | 3823 days | 1% |
| Sheila Jackson | 10/10 | 3823 days | 1% |
| Mantri B | 9/10 | 3823 days | 1% |
| NORA MUND | 10/10 | 3823 days | 1% |
| Mar Robles | 10/10 | 3823 days | 1% |
| Cwinsing | 10/10 | 3823 days | 1% |
| Jean Judd | 10/10 | 3823 days | 1% |
| James Theophilus | 10/10 | 3823 days | 1% |
| Mari Mitchell | 10/10 | 3823 days | 1% |
| Evi Frencken | 9/10 | 3852 days | 1% |
| Paul Reilly | 10/10 | 3852 days | 1% |
| Alex Lempka | 10/10 | 3852 days | 1% |
| Larry Lindsay | 9/10 | 3852 days | 1% |
| Darcy Porter | 10/10 | 3852 days | 1% |
| Emma | 10/10 | 3852 days | 1% |
| Richard Latham | 10/10 | 3852 days | 1% |
| Barbara Richards | 10/10 | 3852 days | 1% |
| Gustaf GustafK | 10/10 | 3883 days | 1% |
| Daniel Johansson | 10/10 | 3883 days | 1% |
| sara | 10/10 | 3883 days | 1% |
| Marcus Nyh | 10/10 | 3883 days | 1% |
| Alaina Allred | 10/10 | 3883 days | 1% |
| Matilda Fröjd | 10/10 | 3883 days | 1% |
| patricia | 10/10 | 3883 days | 1% |
| Tracee Guibord | 10/10 | 3883 days | 1% |
| David PAULL | 10/10 | 3883 days | 1% |
| isabella | 9/10 | 3883 days | 1% |
| Therese | 10/10 | 3883 days | 1% |
| Mattias Rydeblad | 9/10 | 3883 days | 1% |
| Jay A | 10/10 | 3914 days | 1% |
| Jenny Fan | 10/10 | 3914 days | 1% |
| Chris Norris | 10/10 | 3914 days | 1% |
| Ainhoa Goenaga | 10/10 | 3914 days | 1% |
| Anne Patzschke | 10/10 | 3914 days | 1% |
| Peter | 10/10 | 3914 days | 1% |
| meital cohen | 10/10 | 3914 days | 1% |
| Anna UK | 10/10 | 3914 days | 1% |
| Susan Simon | 10/10 | 3914 days | 1% |
| Tim | 10/10 | 3944 days | 1% |
| Virinder Sandhu | 10/10 | 3944 days | 1% |
| Lenny | 10/10 | 3944 days | 1% |
| Robyn | 10/10 | 3944 days | 1% |
| Josh Lawrence | 10/10 | 3944 days | 1% |
| Kevin Farthing | 10/10 | 3944 days | 1% |
| Kaia Demming | 10/10 | 3944 days | 1% |
| Brian Medway | 10/10 | 3944 days | 1% |
| Sarah | 10/10 | 3975 days | 1% |
| Sylvia | 10/10 | 3975 days | 1% |
| Anne Fischer | 10/10 | 4067 days | 1% |
| Dale Askew | 10/10 | 4158 days | 0% |
| Manuela Kohler | 10/10 | 4158 days | 0% |
| Courtney Fultz | 9/10 | 4158 days | 0% |
| Dee McC | 3/10 | 4158 days | 0% |
| Carina Dunkhorst | 10/10 | 4189 days | 0% |
| Emily Kelly | 10/10 | 4189 days | 0% |
| Laura G | 10/10 | 4189 days | 0% |
| Angela Paterson | 9/10 | 4189 days | 0% |
| Raima Svoboda | 10/10 | 4189 days | 0% |
| Renee Lance | 10/10 | 4189 days | 0% |
| David Ford | 10/10 | 4189 days | 0% |
| Yuri Jones | 9/10 | 4189 days | 0% |
| Heiko Dreyer | 10/10 | 4189 days | 0% |
| Jonathan Karron | 9/10 | 4217 days | 0% |
| Julia Stan | 10/10 | 4217 days | 0% |
| Jessica Zais | 10/10 | 4217 days | 0% |
| Sarah Wilson | 10/10 | 4217 days | 0% |
| EMMA DARK | 10/10 | 4217 days | 0% |
| Lisa Wilson | 10/10 | 4217 days | 0% |
| Lis Francis | 9/10 | 4217 days | 0% |
| Homer Chiu | 10/10 | 4217 days | 0% |
| Dan Cawley | 10/10 | 4248 days | 0% |
| Kathrin Seifert | 10/10 | 4248 days | 0% |
| Ann Toplis | 10/10 | 4248 days | 0% |
| Trevor Watkins | 10/10 | 4248 days | 0% |
| Allison TIpper | 10/10 | 4248 days | 0% |
| Niek Evers | 9/10 | 4248 days | 0% |
| Nigel Murphy | 10/10 | 4248 days | 0% |
| Michael Bluestone | 10/10 | 4248 days | 0% |
| Frida Jehrlander | 10/10 | 4248 days | 0% |
| Heather Boucher | 10/10 | 4248 days | 0% |
| Toby | 10/10 | 4248 days | 0% |
| Barbara Settles | 10/10 | 4279 days | 0% |
| Alison Quigley | 10/10 | 4309 days | 0% |
| Daniel Krýcha | 10/10 | 4309 days | 0% |
| Mon | 10/10 | 4309 days | 0% |
| Graham Young | 10/10 | 4523 days | 1% |
| Helen Capell | 10/10 | 4554 days | 1% |
| Helen Gross | 10/10 | 4582 days | 1% |
| Fletcher | 10/10 | 4613 days | 1% |
| lizzie clarke | 10/10 | 4613 days | 1% |
| Ruben van Selm | 10/10 | 4613 days | 1% |
| Ulrich Merker | 9/10 | 4644 days | 1% |
| Jennifer Frame | 10/10 | 4644 days | 1% |
| Alex Dettori | 10/10 | 4644 days | 1% |
| Oihana San Sebastian | 10/10 | 4644 days | 1% |
| Lara Kratky | 10/10 | 4644 days | 1% |
| Gaelle C | 10/10 | 4674 days | 1% |
| Nicole Joos | 10/10 | 4674 days | 1% |
| SAK | 10/10 | 4674 days | 1% |
| samantha perry | 10/10 | 4674 days | 1% |
| kali burnell | 10/10 | 4705 days | 1% |
| Ricky Gullett | 10/10 | 4705 days | 1% |
| Jan Mathias | 10/10 | 4766 days | 1% |
| Ruth | 10/10 | 4919 days | 1% |
| Juliana Marinho | 8/10 | 4919 days | 1% |
| Sarah Herdewyn | 10/10 | 4919 days | 1% |
| jake long | 10/10 | 4947 days | 1% |
| TravelTine | 10/10 | 4978 days | 1% |
| JDadey | 10/10 | 4978 days | 1% |
| Shawnee Mohney | 10/10 | 4978 days | 1% |
| Brian&Mike | 10/10 | 4978 days | 1% |
| rashmi manghrani | 10/10 | 4978 days | 1% |
| Markus_Schmitt | 10/10 | 5039 days | 1% |
| OllyLennard | 10/10 | 5162 days | 1% |
| emhewson | 10/10 | 5313 days | 1% |
| FlyKiwiFly | 10/10 | 5344 days | 1% |
| SandyK | 10/10 | 5375 days | 1% |
| bigappleangie | 10/10 | 5709 days | 1% |
| coolmodee | 10/10 | 5770 days | 1% |
| lana_allen | 10/10 | 5770 days | 1% |
| DACraddock | 9/10 | 5770 days | 1% |
| FeeMac | 10/10 | 6105 days | 1% |
| zoey1 | 7/10 | 6214 days | 0% |
| RichardA | 9/10 | 6356 days | 1% |
| Jonhamlin | 9/10 | 6398 days | 1% |
| laura2482 | 10/10 | 6398 days | 1% |
| renanf | 9/10 | 6400 days | 1% |
| BenD | 9/10 | 6429 days | 1% |
| LauraA | 9/10 | 6429 days | 1% |
| Jonathan Liew | 10/10 | 6500 days | 1% |
| Karin Hell | 9/10 | 6790 days | 1% |
| Maria Massalitina | 10/10 | 6805 days | 1% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Flying Kiwi Adventure Tours experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-2.36% Adjustment
There may be an adjustment if this experience hasn't received any reviews within the last 110 days. However the Flying Kiwi Adventure Tours experience does not meet the criteria for any adjustment.
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Flying Kiwi Adventure Tours experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -2.33% |
| 198 | -2.34% |
| 199 | -2.35% |
| 200 | -2.36% |
| 201 | -2.37% |
| 202 | -2.39% |
| 203 | -2.40% |
| … | … |
Balancing Adjustment
0.67% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Final Ranking Score
93%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.