Kia ora, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Flying Kiwi Adventure Tours.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
Flying Kiwi Adventure Tours
Valid Reviews
146 Valid Reviews
The Flying Kiwi Adventure Tours experience has a total of 161 reviews. There are 146 valid reviews that are included when calculating the ranking score and 15 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 146 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 119 |
|
82% |
| 9/10 | 21 |
|
14% |
| 8/10 | 2 |
|
1% |
| 7/10 | 1 |
|
1% |
| 6/10 | 1 |
|
1% |
| 5/10 | 0 |
|
0% |
| 4/10 | 0 |
|
0% |
| 3/10 | 2 |
|
1% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
96.85% Average
The raw data average (mean) for all the Flying Kiwi Adventure Tours valid reviews is 96.85% and is based on 146 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
5 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 146 valid reviews, the experience has 5 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 5 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 0 |
|
0% |
| 9/10 | 4 |
|
80% |
| 8/10 | 0 |
|
0% |
| 7/10 | 1 |
|
20% |
| 6/10 | 0 |
|
0% |
| 5/10 | 0 |
|
0% |
| 4/10 | 0 |
|
0% |
| 3/10 | 0 |
|
0% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
86.00% Average
The raw data average (mean) for all the Flying Kiwi Adventure Tours face-to-face reviews is 86.00% and is based on 5 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
88.30%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Kim | 3/10 | 839 days | 100% |
| Wendy | 6/10 | 2269 days | 10% |
| Sarah B | 10/10 | 2392 days | 11% |
| Laura Aiosa | 8/10 | 2453 days | 11% |
| Sarah Geran | 10/10 | 2453 days | 11% |
| Sarah | 10/10 | 2453 days | 11% |
| Amanda | 10/10 | 2453 days | 11% |
| Antoine Bordas | 10/10 | 2998 days | 8% |
| Jack Shaked | 10/10 | 3029 days | 8% |
| Varun Udayakumar | 9/10 | 3060 days | 7% |
| Tina Mjn | 10/10 | 3090 days | 7% |
| Thomas Roehm | 9/10 | 3304 days | 6% |
| Alex | 10/10 | 3304 days | 6% |
| MJ | 10/10 | 3304 days | 6% |
| Robert Cool | 10/10 | 3335 days | 6% |
| Sheila Jackson | 10/10 | 3335 days | 6% |
| Mantri B | 9/10 | 3335 days | 6% |
| NORA MUND | 10/10 | 3335 days | 6% |
| Mar Robles | 10/10 | 3335 days | 6% |
| Cwinsing | 10/10 | 3335 days | 6% |
| Jean Judd | 10/10 | 3335 days | 6% |
| James Theophilus | 10/10 | 3335 days | 6% |
| Mari Mitchell | 10/10 | 3336 days | 6% |
| Evi Frencken | 9/10 | 3364 days | 5% |
| Paul Reilly | 10/10 | 3364 days | 6% |
| Alex Lempka | 10/10 | 3364 days | 6% |
| Larry Lindsay | 9/10 | 3364 days | 5% |
| Darcy Porter | 10/10 | 3364 days | 6% |
| Emma | 10/10 | 3365 days | 6% |
| Richard Latham | 10/10 | 3365 days | 6% |
| Barbara Richards | 10/10 | 3365 days | 6% |
| Gustaf GustafK | 10/10 | 3395 days | 5% |
| Daniel Johansson | 10/10 | 3395 days | 5% |
| sara | 10/10 | 3395 days | 5% |
| Marcus Nyh | 10/10 | 3395 days | 5% |
| Alaina Allred | 10/10 | 3395 days | 5% |
| Matilda Fröjd | 10/10 | 3395 days | 5% |
| patricia | 10/10 | 3395 days | 5% |
| Tracee Guibord | 10/10 | 3395 days | 5% |
| David PAULL | 10/10 | 3396 days | 5% |
| isabella | 9/10 | 3396 days | 5% |
| Therese | 10/10 | 3396 days | 5% |
| Mattias Rydeblad | 9/10 | 3396 days | 5% |
| Jay A | 10/10 | 3426 days | 5% |
| Jenny Fan | 10/10 | 3426 days | 5% |
| Chris Norris | 10/10 | 3427 days | 5% |
| Ainhoa Goenaga | 10/10 | 3427 days | 5% |
| Anne Patzschke | 10/10 | 3427 days | 5% |
| Peter | 10/10 | 3427 days | 5% |
| meital cohen | 10/10 | 3427 days | 5% |
| Anna UK | 10/10 | 3427 days | 5% |
| Susan Simon | 10/10 | 3427 days | 5% |
| Tim | 10/10 | 3456 days | 5% |
| Virinder Sandhu | 10/10 | 3456 days | 5% |
| Lenny | 10/10 | 3456 days | 5% |
| Robyn | 10/10 | 3456 days | 5% |
| Josh Lawrence | 10/10 | 3456 days | 5% |
| Kevin Farthing | 10/10 | 3457 days | 5% |
| Kaia Demming | 10/10 | 3457 days | 5% |
| Brian Medway | 10/10 | 3457 days | 5% |
| Sarah | 10/10 | 3488 days | 5% |
| Sylvia | 10/10 | 3488 days | 5% |
| Anne Fischer | 10/10 | 3580 days | 4% |
| Dale Askew | 10/10 | 3670 days | 4% |
| Manuela Kohler | 10/10 | 3670 days | 4% |
| Courtney Fultz | 9/10 | 3670 days | 4% |
| Dee McC | 3/10 | 3670 days | 2% |
| Carina Dunkhorst | 10/10 | 3701 days | 3% |
| Emily Kelly | 10/10 | 3701 days | 3% |
| Laura G | 10/10 | 3701 days | 3% |
| Angela Paterson | 9/10 | 3701 days | 3% |
| Raima Svoboda | 10/10 | 3701 days | 3% |
| Renee Lance | 10/10 | 3701 days | 3% |
| David Ford | 10/10 | 3701 days | 3% |
| Yuri Jones | 9/10 | 3701 days | 3% |
| Heiko Dreyer | 10/10 | 3701 days | 3% |
| Jonathan Karron | 9/10 | 3729 days | 3% |
| Julia Stan | 10/10 | 3729 days | 3% |
| Jessica Zais | 10/10 | 3729 days | 3% |
| Sarah Wilson | 10/10 | 3729 days | 3% |
| EMMA DARK | 10/10 | 3729 days | 3% |
| Lisa Wilson | 10/10 | 3729 days | 3% |
| Lis Francis | 9/10 | 3729 days | 3% |
| Homer Chiu | 10/10 | 3729 days | 3% |
| Dan Cawley | 10/10 | 3760 days | 3% |
| Kathrin Seifert | 10/10 | 3760 days | 3% |
| Ann Toplis | 10/10 | 3760 days | 3% |
| Trevor Watkins | 10/10 | 3760 days | 3% |
| Allison TIpper | 10/10 | 3760 days | 3% |
| Niek Evers | 9/10 | 3761 days | 3% |
| Nigel Murphy | 10/10 | 3761 days | 3% |
| Michael Bluestone | 10/10 | 3761 days | 3% |
| Frida Jehrlander | 10/10 | 3761 days | 3% |
| Heather Boucher | 10/10 | 3761 days | 3% |
| Toby | 10/10 | 3761 days | 3% |
| Barbara Settles | 10/10 | 3791 days | 3% |
| Alison Quigley | 10/10 | 3821 days | 3% |
| Daniel Krýcha | 10/10 | 3821 days | 3% |
| Mon | 10/10 | 3821 days | 3% |
| Graham Young | 10/10 | 4036 days | 1% |
| Helen Capell | 10/10 | 4067 days | 1% |
| Helen Gross | 10/10 | 4095 days | 1% |
| Fletcher | 10/10 | 4126 days | 1% |
| lizzie clarke | 10/10 | 4126 days | 1% |
| Ruben van Selm | 10/10 | 4126 days | 1% |
| Ulrich Merker | 9/10 | 4157 days | 1% |
| Jennifer Frame | 10/10 | 4157 days | 1% |
| Alex Dettori | 10/10 | 4157 days | 1% |
| Oihana San Sebastian | 10/10 | 4157 days | 1% |
| Lara Kratky | 10/10 | 4157 days | 1% |
| Gaelle C | 10/10 | 4187 days | 1% |
| Nicole Joos | 10/10 | 4187 days | 1% |
| SAK | 10/10 | 4187 days | 1% |
| samantha perry | 10/10 | 4187 days | 1% |
| kali burnell | 10/10 | 4218 days | 0% |
| Ricky Gullett | 10/10 | 4218 days | 0% |
| Jan Mathias | 10/10 | 4279 days | 0% |
| Ruth | 10/10 | 4432 days | 2% |
| Juliana Marinho | 8/10 | 4432 days | 2% |
| Sarah Herdewyn | 10/10 | 4432 days | 2% |
| jake long | 10/10 | 4459 days | 2% |
| TravelTine | 10/10 | 4491 days | 2% |
| JDadey | 10/10 | 4491 days | 2% |
| Shawnee Mohney | 10/10 | 4491 days | 2% |
| Brian&Mike | 10/10 | 4491 days | 2% |
| rashmi manghrani | 10/10 | 4491 days | 2% |
| Markus_Schmitt | 10/10 | 4552 days | 2% |
| OllyLennard | 10/10 | 4675 days | 2% |
| emhewson | 10/10 | 4826 days | 2% |
| FlyKiwiFly | 10/10 | 4857 days | 2% |
| SandyK | 10/10 | 4888 days | 2% |
| bigappleangie | 10/10 | 5222 days | 2% |
| coolmodee | 10/10 | 5283 days | 2% |
| lana_allen | 10/10 | 5283 days | 2% |
| DACraddock | 9/10 | 5283 days | 2% |
| FeeMac | 10/10 | 5618 days | 2% |
| zoey1 | 7/10 | 5727 days | 1% |
| RichardA | 9/10 | 5869 days | 1% |
| Jonhamlin | 9/10 | 5910 days | 2% |
| laura2482 | 10/10 | 5911 days | 2% |
| renanf | 9/10 | 5913 days | 2% |
| BenD | 9/10 | 5942 days | 1% |
| LauraA | 9/10 | 5942 days | 1% |
| Jonathan Liew | 10/10 | 6013 days | 2% |
| Karin Hell | 9/10 | 6303 days | 1% |
| Maria Massalitina | 10/10 | 6317 days | 2% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Flying Kiwi Adventure Tours experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-3.38% Adjustment
There may be an adjustment if this experience hasn't received any reviews within the last 68 days. However the Flying Kiwi Adventure Tours experience does not meet the criteria for any adjustment.
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Flying Kiwi Adventure Tours experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -3.33% |
| 198 | -3.35% |
| 199 | -3.36% |
| 200 | -3.38% |
| 201 | -3.40% |
| 202 | -3.41% |
| 203 | -3.43% |
| … | … |
Balancing Adjustment
1.84% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Final Ranking Score
87%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.