Hi, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Flying Kiwi Adventure Tours.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
Flying Kiwi Adventure Tours
Valid Reviews
147 Valid Reviews
The Flying Kiwi Adventure Tours experience has a total of 162 reviews. There are 147 valid reviews that are included when calculating the ranking score and 15 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 147 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 120 |
|
82% |
| 9/10 | 21 |
|
14% |
| 8/10 | 2 |
|
1% |
| 7/10 | 1 |
|
1% |
| 6/10 | 1 |
|
1% |
| 5/10 | 0 |
|
0% |
| 4/10 | 0 |
|
0% |
| 3/10 | 2 |
|
1% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
96.87% Average
The raw data average (mean) for all the Flying Kiwi Adventure Tours valid reviews is 96.87% and is based on 147 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
5 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 147 valid reviews, the experience has 5 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 5 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 0 |
|
0% |
| 9/10 | 4 |
|
80% |
| 8/10 | 0 |
|
0% |
| 7/10 | 1 |
|
20% |
| 6/10 | 0 |
|
0% |
| 5/10 | 0 |
|
0% |
| 4/10 | 0 |
|
0% |
| 3/10 | 0 |
|
0% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
86.00% Average
The raw data average (mean) for all the Flying Kiwi Adventure Tours face-to-face reviews is 86.00% and is based on 5 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
93.42%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Paul and Yolanda | 10/10 | 289 days | 100% |
| Kim | 3/10 | 1079 days | 21% |
| Wendy | 6/10 | 2509 days | 3% |
| Sarah B | 10/10 | 2632 days | 4% |
| Laura Aiosa | 8/10 | 2693 days | 3% |
| Sarah Geran | 10/10 | 2693 days | 3% |
| Sarah | 10/10 | 2693 days | 3% |
| Amanda | 10/10 | 2693 days | 3% |
| Antoine Bordas | 10/10 | 3239 days | 2% |
| Jack Shaked | 10/10 | 3270 days | 2% |
| Varun Udayakumar | 9/10 | 3301 days | 2% |
| Tina Mjn | 10/10 | 3331 days | 2% |
| Thomas Roehm | 9/10 | 3545 days | 2% |
| Alex | 10/10 | 3545 days | 2% |
| MJ | 10/10 | 3545 days | 2% |
| Robert Cool | 10/10 | 3576 days | 2% |
| Sheila Jackson | 10/10 | 3576 days | 2% |
| Mantri B | 9/10 | 3576 days | 2% |
| NORA MUND | 10/10 | 3576 days | 2% |
| Mar Robles | 10/10 | 3576 days | 2% |
| Cwinsing | 10/10 | 3576 days | 2% |
| Jean Judd | 10/10 | 3576 days | 2% |
| James Theophilus | 10/10 | 3576 days | 2% |
| Mari Mitchell | 10/10 | 3576 days | 2% |
| Evi Frencken | 9/10 | 3605 days | 2% |
| Paul Reilly | 10/10 | 3605 days | 2% |
| Alex Lempka | 10/10 | 3605 days | 2% |
| Larry Lindsay | 9/10 | 3605 days | 2% |
| Darcy Porter | 10/10 | 3605 days | 2% |
| Emma | 10/10 | 3605 days | 2% |
| Richard Latham | 10/10 | 3605 days | 2% |
| Barbara Richards | 10/10 | 3605 days | 2% |
| Gustaf GustafK | 10/10 | 3636 days | 2% |
| Daniel Johansson | 10/10 | 3636 days | 2% |
| sara | 10/10 | 3636 days | 2% |
| Marcus Nyh | 10/10 | 3636 days | 2% |
| Alaina Allred | 10/10 | 3636 days | 2% |
| Matilda Fröjd | 10/10 | 3636 days | 2% |
| patricia | 10/10 | 3636 days | 2% |
| Tracee Guibord | 10/10 | 3636 days | 2% |
| David PAULL | 10/10 | 3636 days | 2% |
| isabella | 9/10 | 3636 days | 1% |
| Therese | 10/10 | 3636 days | 2% |
| Mattias Rydeblad | 9/10 | 3636 days | 1% |
| Jay A | 10/10 | 3667 days | 1% |
| Jenny Fan | 10/10 | 3667 days | 1% |
| Chris Norris | 10/10 | 3667 days | 1% |
| Ainhoa Goenaga | 10/10 | 3667 days | 1% |
| Anne Patzschke | 10/10 | 3667 days | 1% |
| Peter | 10/10 | 3667 days | 1% |
| meital cohen | 10/10 | 3667 days | 1% |
| Anna UK | 10/10 | 3667 days | 1% |
| Susan Simon | 10/10 | 3667 days | 1% |
| Tim | 10/10 | 3697 days | 1% |
| Virinder Sandhu | 10/10 | 3697 days | 1% |
| Lenny | 10/10 | 3697 days | 1% |
| Robyn | 10/10 | 3697 days | 1% |
| Josh Lawrence | 10/10 | 3697 days | 1% |
| Kevin Farthing | 10/10 | 3697 days | 1% |
| Kaia Demming | 10/10 | 3697 days | 1% |
| Brian Medway | 10/10 | 3697 days | 1% |
| Sarah | 10/10 | 3728 days | 1% |
| Sylvia | 10/10 | 3728 days | 1% |
| Anne Fischer | 10/10 | 3820 days | 1% |
| Dale Askew | 10/10 | 3911 days | 1% |
| Manuela Kohler | 10/10 | 3911 days | 1% |
| Courtney Fultz | 9/10 | 3911 days | 1% |
| Dee McC | 3/10 | 3911 days | 0% |
| Carina Dunkhorst | 10/10 | 3942 days | 1% |
| Emily Kelly | 10/10 | 3942 days | 1% |
| Laura G | 10/10 | 3942 days | 1% |
| Angela Paterson | 9/10 | 3942 days | 1% |
| Raima Svoboda | 10/10 | 3942 days | 1% |
| Renee Lance | 10/10 | 3942 days | 1% |
| David Ford | 10/10 | 3942 days | 1% |
| Yuri Jones | 9/10 | 3942 days | 1% |
| Heiko Dreyer | 10/10 | 3942 days | 1% |
| Jonathan Karron | 9/10 | 3970 days | 1% |
| Julia Stan | 10/10 | 3970 days | 1% |
| Jessica Zais | 10/10 | 3970 days | 1% |
| Sarah Wilson | 10/10 | 3970 days | 1% |
| EMMA DARK | 10/10 | 3970 days | 1% |
| Lisa Wilson | 10/10 | 3970 days | 1% |
| Lis Francis | 9/10 | 3970 days | 1% |
| Homer Chiu | 10/10 | 3970 days | 1% |
| Dan Cawley | 10/10 | 4001 days | 1% |
| Kathrin Seifert | 10/10 | 4001 days | 1% |
| Ann Toplis | 10/10 | 4001 days | 1% |
| Trevor Watkins | 10/10 | 4001 days | 1% |
| Allison TIpper | 10/10 | 4001 days | 1% |
| Niek Evers | 9/10 | 4001 days | 1% |
| Nigel Murphy | 10/10 | 4001 days | 1% |
| Michael Bluestone | 10/10 | 4001 days | 1% |
| Frida Jehrlander | 10/10 | 4001 days | 1% |
| Heather Boucher | 10/10 | 4001 days | 1% |
| Toby | 10/10 | 4001 days | 1% |
| Barbara Settles | 10/10 | 4032 days | 1% |
| Alison Quigley | 10/10 | 4062 days | 1% |
| Daniel Krýcha | 10/10 | 4062 days | 1% |
| Mon | 10/10 | 4062 days | 1% |
| Graham Young | 10/10 | 4276 days | 0% |
| Helen Capell | 10/10 | 4307 days | 0% |
| Helen Gross | 10/10 | 4335 days | 0% |
| Fletcher | 10/10 | 4366 days | 0% |
| lizzie clarke | 10/10 | 4366 days | 0% |
| Ruben van Selm | 10/10 | 4366 days | 0% |
| Ulrich Merker | 9/10 | 4397 days | 1% |
| Jennifer Frame | 10/10 | 4397 days | 1% |
| Alex Dettori | 10/10 | 4397 days | 1% |
| Oihana San Sebastian | 10/10 | 4397 days | 1% |
| Lara Kratky | 10/10 | 4397 days | 1% |
| Gaelle C | 10/10 | 4427 days | 1% |
| Nicole Joos | 10/10 | 4427 days | 1% |
| SAK | 10/10 | 4427 days | 1% |
| samantha perry | 10/10 | 4427 days | 1% |
| kali burnell | 10/10 | 4458 days | 1% |
| Ricky Gullett | 10/10 | 4458 days | 1% |
| Jan Mathias | 10/10 | 4519 days | 1% |
| Ruth | 10/10 | 4672 days | 1% |
| Juliana Marinho | 8/10 | 4672 days | 1% |
| Sarah Herdewyn | 10/10 | 4672 days | 1% |
| jake long | 10/10 | 4700 days | 1% |
| TravelTine | 10/10 | 4731 days | 1% |
| JDadey | 10/10 | 4731 days | 1% |
| Shawnee Mohney | 10/10 | 4731 days | 1% |
| Brian&Mike | 10/10 | 4731 days | 1% |
| rashmi manghrani | 10/10 | 4731 days | 1% |
| Markus_Schmitt | 10/10 | 4792 days | 1% |
| OllyLennard | 10/10 | 4915 days | 1% |
| emhewson | 10/10 | 5066 days | 1% |
| FlyKiwiFly | 10/10 | 5097 days | 1% |
| SandyK | 10/10 | 5128 days | 1% |
| bigappleangie | 10/10 | 5462 days | 1% |
| coolmodee | 10/10 | 5523 days | 1% |
| lana_allen | 10/10 | 5523 days | 1% |
| DACraddock | 9/10 | 5523 days | 1% |
| FeeMac | 10/10 | 5858 days | 1% |
| zoey1 | 7/10 | 5967 days | 1% |
| RichardA | 9/10 | 6109 days | 1% |
| Jonhamlin | 9/10 | 6151 days | 1% |
| laura2482 | 10/10 | 6152 days | 1% |
| renanf | 9/10 | 6153 days | 1% |
| BenD | 9/10 | 6182 days | 1% |
| LauraA | 9/10 | 6182 days | 1% |
| Jonathan Liew | 10/10 | 6253 days | 1% |
| Karin Hell | 9/10 | 6543 days | 1% |
| Maria Massalitina | 10/10 | 6558 days | 1% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Flying Kiwi Adventure Tours experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-4.06% Adjustment
There may be an adjustment if this experience hasn't received any reviews within the last 42 days. However the Flying Kiwi Adventure Tours experience does not meet the criteria for any adjustment.
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Flying Kiwi Adventure Tours experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -4.00% |
| 198 | -4.02% |
| 199 | -4.04% |
| 200 | -4.06% |
| 201 | -4.08% |
| 202 | -4.10% |
| 203 | -4.12% |
| … | … |
Balancing Adjustment
1.09% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Final Ranking Score
90%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.