Hey, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for AJ Hackett Taupo.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
63 Valid Reviews
The AJ Hackett Taupo experience has a total of 66 reviews. There are 63 valid reviews that are included when calculating the ranking score and 3 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 63 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 27 |
|
43% |
| 9/10 | 11 |
|
17% |
| 8/10 | 18 |
|
29% |
| 7/10 | 3 |
|
5% |
| 6/10 | 1 |
|
2% |
| 5/10 | 1 |
|
2% |
| 4/10 | 2 |
|
3% |
| 3/10 | 0 |
|
0% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
87.78% Average
The raw data average (mean) for all the AJ Hackett Taupo valid reviews is 87.78% and is based on 63 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
52 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 63 valid reviews, the experience has 52 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 52 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 24 |
|
46% |
| 9/10 | 9 |
|
17% |
| 8/10 | 15 |
|
29% |
| 7/10 | 3 |
|
6% |
| 6/10 | 1 |
|
2% |
| 5/10 | 0 |
|
0% |
| 4/10 | 0 |
|
0% |
| 3/10 | 0 |
|
0% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
90.00% Average
The raw data average (mean) for all the AJ Hackett Taupo face-to-face reviews is 90.00% and is based on 52 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
89.19%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Michael Bley | 8/10 | 3313 days | 100% |
| Lucie Revay | 10/10 | 3352 days | 98% |
| Philipp | 9/10 | 3636 days | 70% |
| Gerardo Furtado | 10/10 | 3664 days | 68% |
| Charlie Noon | 10/10 | 3674 days | 67% |
| David Schelensky | 10/10 | 3676 days | 67% |
| Henry Wichler | 8/10 | 3677 days | 65% |
| Ruven Rintelmann | 10/10 | 3677 days | 66% |
| Maria Brauherr | 10/10 | 3679 days | 66% |
| Tamara | 8/10 | 3679 days | 65% |
| Martina Cervenkova | 10/10 | 3682 days | 66% |
| Gessica | 8/10 | 3771 days | 56% |
| Cedrick Poirier | 5/10 | 4164 days | 14% |
| Franz Birkefeld | 9/10 | 4357 days | 0% |
| Sebastian Russell-Smits | 10/10 | 4731 days | 48% |
| Collacott | 10/10 | 4757 days | 48% |
| David Prendergast | 7/10 | 5089 days | 44% |
| Franziska & Katrin | 8/10 | 5129 days | 47% |
| Anika | 9/10 | 5136 days | 47% |
| Asha | 9/10 | 5168 days | 47% |
| Craig Hathaway | 10/10 | 5442 days | 48% |
| Jagiellowicz | 10/10 | 5460 days | 48% |
| Jason & Beth Berlin | 9/10 | 5460 days | 47% |
| Guult Ryan | 10/10 | 5460 days | 48% |
| Sandra | 9/10 | 5479 days | 47% |
| Dan Aldridge | 10/10 | 5495 days | 48% |
| Leslie Aldridge | 10/10 | 5495 days | 48% |
| Douggie | 4/10 | 5654 days | 30% |
| quazy | 9/10 | 5839 days | 47% |
| Annemiek and Rianne | 8/10 | 5880 days | 47% |
| deanlaw | 10/10 | 5912 days | 48% |
| lee | 10/10 | 6081 days | 48% |
| Debra-anne Signal | 8/10 | 6111 days | 47% |
| funfairguy | 4/10 | 6142 days | 30% |
| Alanna | 8/10 | 6174 days | 47% |
| Keith | 7/10 | 6196 days | 44% |
| Amanda Williams | 10/10 | 6213 days | 48% |
| Kay | 8/10 | 6216 days | 47% |
| Hironori | 10/10 | 6249 days | 48% |
| Helen | 9/10 | 6285 days | 47% |
| Paula | 8/10 | 6298 days | 47% |
| jfletch | 9/10 | 6303 days | 47% |
| Evelyn | 10/10 | 6307 days | 48% |
| jessandtom | 8/10 | 6496 days | 47% |
| Adam Richards | 7/10 | 6553 days | 44% |
| Yumi | 10/10 | 6566 days | 48% |
| Amy | 10/10 | 6582 days | 48% |
| Laurie | 8/10 | 6584 days | 47% |
| paulonline | 8/10 | 6590 days | 47% |
| Melissa Steedman | 10/10 | 6612 days | 48% |
| Laura Sutton | 6/10 | 6613 days | 41% |
| Tim | 10/10 | 6613 days | 48% |
| Karin Hell | 9/10 | 6614 days | 47% |
| Jane | 10/10 | 6888 days | 48% |
| Helen | 8/10 | 6890 days | 47% |
| Gillian | 10/10 | 6901 days | 48% |
| Rosemary | 9/10 | 6902 days | 47% |
| Peter | 8/10 | 6902 days | 47% |
| Susan | 10/10 | 6923 days | 48% |
| Mary | 10/10 | 6924 days | 48% |
| Nissa | 8/10 | 6938 days | 47% |
| Louise | 8/10 | 6953 days | 47% |
| KristianRye | 8/10 | 6962 days | 47% |
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The AJ Hackett Taupo experience has plenty of reviews and does not meet the criteria for any adjustment.
-4.13% Adjustment
There may be an adjustment if this experience hasn't received any reviews within the last 54 days. However the AJ Hackett Taupo experience does not meet the criteria for any adjustment.
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The AJ Hackett Taupo experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -4.07% |
| 198 | -4.09% |
| 199 | -4.11% |
| 200 | -4.13% |
| 201 | -4.15% |
| 202 | -4.17% |
| 203 | -4.19% |
| … | … |
1.81% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
87%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.