Ranking Score Explained

Hi there, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.

The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!

We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?

Below you'll find details around some of the important factors that went into calculating the ranking score for McRent.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.

Cymen Crick's avatar

Cymen Crick

Rankers Owner

McRent

Valid Reviews

82 Valid Reviews

The McRent experience has a total of 85 reviews. There are 82 valid reviews that are included when calculating the ranking score and 3 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.

Within these 82 valid reviews, the experience has 2 face-to-face reviews collected during interviews by our team.

Below is the distribution of ratings for the 82 valid reviews:

Rating Count Percentage
10/10 57
70%
9/10 16
20%
8/10 4
5%
7/10 0
0%
6/10 1
1%
5/10 1
1%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 3
4%

92.68% Average

The raw data average (mean) for all the McRent valid reviews is 92.68% and is based on 82 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.

Weighted Average

96.04%

Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.

Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.

Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.

Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.

Reviewer Rating Age Relative Weight
Danilo 10/10 182 days 100%
Katherine Ong 10/10 182 days 100%
Stefan Huebschmann 9/10 334 days 86%
Aaron 10/10 366 days 83%
Meg 9/10 366 days 83%
Irena 10/10 366 days 83%
Lisa Broadley 9/10 456 days 70%
Carl Wright 10/10 457 days 70%
David 10/10 457 days 70%
Ian Grindle 10/10 457 days 70%
Jill McLean 8/10 488 days 61%
Dr.A 10/10 488 days 64%
Eva Lee 9/10 546 days 54%
Laura K 10/10 547 days 54%
Rebecca Hope 10/10 547 days 54%
Suzi 10/10 547 days 54%
Sarah Trout 10/10 578 days 48%
Graeme Kidd 9/10 578 days 48%
Emily Jensen 10/10 607 days 43%
Alex Ball 10/10 639 days 38%
Jamie Henery 10/10 639 days 38%
Leigh Jewell 9/10 639 days 38%
Justine Coudret 10/10 639 days 38%
Meg 10/10 639 days 38%
Lily Taylor 10/10 639 days 38%
Tireece Young 10/10 668 days 33%
Alex 10/10 669 days 33%
Karen Glenny 10/10 669 days 33%
Justene Hewett 10/10 669 days 33%
Nikki 8/10 669 days 31%
Lorraine 9/10 669 days 33%
Melody C 10/10 669 days 33%
Michelle Speers 10/10 700 days 29%
Eugene Jordaan 9/10 700 days 29%
Kerry & Barb 10/10 700 days 29%
Sarah 9/10 731 days 25%
Trish Atama 10/10 731 days 25%
Garry Harrison 10/10 731 days 25%
Laura Hopwood 10/10 731 days 25%
Mark 9/10 731 days 25%
Jodi Nicols 10/10 731 days 25%
Bruce Pilbrow 10/10 731 days 25%
Juergen 8/10 731 days 23%
Allan Stanley 10/10 760 days 21%
Jaco 10/10 761 days 21%
Chris and Susan 9/10 761 days 21%
Dominic Evans 9/10 761 days 21%
Marcus Franke 10/10 761 days 21%
John Upton 10/10 761 days 21%
Bruce & Lynn from Tuakau 10/10 792 days 18%
David Lubach 9/10 792 days 18%
Uwe and Sabine 10/10 806 days 8%
Margarida van Wijk 10/10 852 days 12%
Elke Gartner 9/10 881 days 10%
Christopher Gies 10/10 882 days 10%
Heikki Harismaa 9/10 891 days 4%
Peter and Susan 10/10 913 days 8%
peter wolf 10/10 973 days 4%
Philip Hetzler 10/10 973 days 4%
Jacquie Crawley 8/10 973 days 4%
Lisa Townsend 10/10 974 days 4%
Claudius How 10/10 974 days 4%
Stan 10/10 974 days 4%
Emily Schacher 10/10 1004 days 3%
Barbara Q. 10/10 1005 days 3%
Jason Warner 10/10 1035 days 2%
Peter + Anita 10/10 1188 days 2%
Gerry Burri 10/10 1219 days 2%
Edgar Martens 10/10 1219 days 2%
Michael Vaughan 10/10 1246 days 2%
Marc Berger 6/10 1247 days 1%
Dave Fear 9/10 1247 days 2%
GermanCamperFans 10/10 1247 days 2%
Jörg Spiegel 10/10 1247 days 2%
Niklas Granstrom 10/10 1247 days 2%
Oded 1/10 1247 days 0%
Anna Schmidrathner 10/10 1247 days 2%
Verena 10/10 1247 days 2%
claessen 1/10 1309 days 0%
Jean-Simon Lacasse 1/10 1339 days 0%
glain webber 10/10 1339 days 1%
Bud Betz 5/10 1430 days 0%

Adjustments

Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.

Sample Size Adjustment

No Adjustment

A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The McRent experience has plenty of reviews and does not meet the criteria for any adjustment.

Recent Reviews Adjustment

-4.59% Adjustment

Recent reviews reflect the experience as it currently operates. This means it's important to get fresh reviews. Some experiences discovered they could get a few good reviews and then, resting on their laurels, discourage any further reviews. This adjustment stimulates experiences to be positively involved in the review generating process and discourages them from manipulating the ranking system in this manner.

What constitutes a recent review is based on the how old it is, what type of experience it is applied to and and what time of year it currently is. Due to the seasonal nature of many businesses, what is considered recent is dynamically adjusted throughout the year.

There may be an adjustment if this experience hasn't received enough reviews within the last 123 days. The McRent experience has 0 recent rankings. Adjustments are according to the following table:

Recent Reviews Adjustment
0 -3.00%
1 -2.83%
2 -2.33%
3 -1.50%
4 -0.67%
5 -0.17%
6 -0.00%

In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.

The McRent experience has been adjusted for 156 days. Adjustments are according to the following table.

Days Adjustment
153 -1.56%
154 -1.57%
155 -1.58%
156 -1.59%
157 -1.60%
158 -1.61%
159 -1.62%

Onboarding Rating

This rating is about customer service and camper availability. It measures aspects of the customer journey that are often missing from online ratings. It includes performances based on: pre-booking communication, product availability and responsiveness to customer enquiries.

All metrics come from actual customer interactions.

Details are calculated daily from statistics over several years and merged with the score derived from customer reviews - to then form the final ranking score.

Final Ranking Score

91%

The final ranking score once any adjustments, ratings, and rounding has been applied. This value is cached and recalculated each day. Therefore it may not be precisely accurate based on the other values presented.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz.