Hey, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for McRent.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
McRent
Valid Reviews
97 Valid Reviews
The McRent experience has a total of 104 reviews. There are 97 valid reviews that are included when calculating the ranking score and 7 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Within these 97 valid reviews, the experience has 2 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 97 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 61 |
|
63% |
| 9/10 | 22 |
|
23% |
| 8/10 | 6 |
|
6% |
| 7/10 | 0 |
|
0% |
| 6/10 | 2 |
|
2% |
| 5/10 | 1 |
|
1% |
| 4/10 | 0 |
|
0% |
| 3/10 | 0 |
|
0% |
| 2/10 | 1 |
|
1% |
| 1/10 | 4 |
|
4% |
90.62% Average
The raw data average (mean) for all the McRent valid reviews is 90.62% and is based on 97 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Weighted Average
88.44%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Fiona Q | 10/10 | 586 days | 100% |
| Seaview | 9/10 | 678 days | 91% |
| Jessica Holloway | 6/10 | 829 days | 65% |
| Elliott | 9/10 | 891 days | 67% |
| Andrew Tonks | 2/10 | 952 days | 26% |
| John Oakes | 10/10 | 982 days | 56% |
| Jason | 1/10 | 1044 days | 19% |
| Marion | 8/10 | 1135 days | 38% |
| Felicity Nicolson | 10/10 | 1135 days | 39% |
| Pat KennedyHarp | 9/10 | 1166 days | 36% |
| Karla Mecker | 8/10 | 1256 days | 27% |
| peter franklyn | 9/10 | 1286 days | 25% |
| David Mankin | 9/10 | 1317 days | 23% |
| Orsini Fabrice | 10/10 | 1317 days | 23% |
| avi | 9/10 | 1347 days | 21% |
| Danilo | 10/10 | 1590 days | 9% |
| Katherine Ong | 10/10 | 1590 days | 9% |
| Stefan Huebschmann | 9/10 | 1742 days | 5% |
| Aaron | 10/10 | 1774 days | 5% |
| Meg | 9/10 | 1774 days | 5% |
| Irena | 10/10 | 1774 days | 5% |
| Lisa Broadley | 9/10 | 1864 days | 5% |
| Carl Wright | 10/10 | 1865 days | 5% |
| David | 10/10 | 1865 days | 5% |
| Ian Grindle | 10/10 | 1865 days | 5% |
| Jill McLean | 8/10 | 1896 days | 4% |
| Dr.A | 10/10 | 1896 days | 5% |
| Eva Lee | 9/10 | 1954 days | 4% |
| Laura K | 10/10 | 1955 days | 4% |
| Rebecca Hope | 10/10 | 1955 days | 4% |
| Suzi | 10/10 | 1955 days | 4% |
| Sarah Trout | 10/10 | 1986 days | 4% |
| Graeme Kidd | 9/10 | 1986 days | 4% |
| Emily Jensen | 10/10 | 2015 days | 4% |
| Alex Ball | 10/10 | 2047 days | 4% |
| Jamie Henery | 10/10 | 2047 days | 4% |
| Leigh Jewell | 9/10 | 2047 days | 4% |
| Justine Coudret | 10/10 | 2047 days | 4% |
| Meg | 10/10 | 2047 days | 4% |
| Lily Taylor | 10/10 | 2047 days | 4% |
| Tireece Young | 10/10 | 2076 days | 4% |
| Alex | 10/10 | 2077 days | 4% |
| Karen Glenny | 10/10 | 2077 days | 4% |
| Justene Hewett | 10/10 | 2077 days | 4% |
| Nikki | 8/10 | 2077 days | 4% |
| Lorraine | 9/10 | 2077 days | 4% |
| Melody C | 10/10 | 2077 days | 4% |
| Michelle Speers | 10/10 | 2108 days | 4% |
| Eugene Jordaan | 9/10 | 2108 days | 4% |
| Kerry & Barb | 10/10 | 2108 days | 4% |
| Sarah | 9/10 | 2139 days | 4% |
| Trish Atama | 10/10 | 2139 days | 4% |
| Garry Harrison | 10/10 | 2139 days | 4% |
| Laura Hopwood | 10/10 | 2139 days | 4% |
| Mark | 9/10 | 2139 days | 4% |
| Jodi Nicols | 10/10 | 2139 days | 4% |
| Bruce Pilbrow | 10/10 | 2139 days | 4% |
| Juergen | 8/10 | 2139 days | 4% |
| Allan Stanley | 10/10 | 2168 days | 4% |
| Jaco | 10/10 | 2169 days | 4% |
| Chris and Susan | 9/10 | 2169 days | 4% |
| Dominic Evans | 9/10 | 2169 days | 4% |
| Marcus Franke | 10/10 | 2169 days | 4% |
| John Upton | 10/10 | 2169 days | 4% |
| Bruce & Lynn from Tuakau | 10/10 | 2200 days | 4% |
| David Lubach | 9/10 | 2200 days | 4% |
| Uwe and Sabine | 10/10 | 2214 days | 2% |
| Margarida van Wijk | 10/10 | 2260 days | 4% |
| Elke Gartner | 9/10 | 2289 days | 3% |
| Christopher Gies | 10/10 | 2290 days | 4% |
| Heikki Harismaa | 9/10 | 2299 days | 1% |
| Peter and Susan | 10/10 | 2321 days | 3% |
| peter wolf | 10/10 | 2381 days | 3% |
| Philip Hetzler | 10/10 | 2381 days | 3% |
| Jacquie Crawley | 8/10 | 2381 days | 3% |
| Lisa Townsend | 10/10 | 2382 days | 3% |
| Claudius How | 10/10 | 2382 days | 3% |
| Stan | 10/10 | 2382 days | 3% |
| Emily Schacher | 10/10 | 2412 days | 3% |
| Barbara Q. | 10/10 | 2413 days | 3% |
| Jason Warner | 10/10 | 2443 days | 3% |
| Peter + Anita | 10/10 | 2596 days | 3% |
| Gerry Burri | 10/10 | 2627 days | 3% |
| Edgar Martens | 10/10 | 2627 days | 3% |
| Michael Vaughan | 10/10 | 2654 days | 3% |
| Marc Berger | 6/10 | 2655 days | 2% |
| Dave Fear | 9/10 | 2655 days | 3% |
| GermanCamperFans | 10/10 | 2655 days | 3% |
| Jörg Spiegel | 10/10 | 2655 days | 3% |
| Niklas Granstrom | 10/10 | 2655 days | 3% |
| Oded | 1/10 | 2655 days | 0% |
| Anna Schmidrathner | 10/10 | 2655 days | 3% |
| Verena | 10/10 | 2655 days | 3% |
| claessen | 1/10 | 2717 days | 0% |
| Jean-Simon Lacasse | 1/10 | 2747 days | 0% |
| glain webber | 10/10 | 2747 days | 2% |
| Bud Betz | 5/10 | 2838 days | 1% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The McRent experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-5.91% Adjustment
Recent reviews reflect the experience as it currently operates. This means it's important to get fresh reviews. Some experiences discovered they could get a few good reviews and then, resting on their laurels, discourage any further reviews. This adjustment stimulates experiences to be positively involved in the review generating process and discourages them from manipulating the ranking system in this manner.
What constitutes a recent review is based on the how old it is, what type of experience it is applied to and and what time of year it currently is. Due to the seasonal nature of many businesses, what is considered recent is dynamically adjusted throughout the year.
There may be an adjustment if this experience hasn't received enough reviews within the last 86 days. The McRent experience has 0 recent rankings. Adjustments are according to the following table:
| Recent Reviews | Adjustment |
|---|---|
| 0 | -3.00% |
| 1 | -2.63% |
| 2 | -1.50% |
| 3 | -0.38% |
| 4 | -0.00% |
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The McRent experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -2.87% |
| 198 | -2.88% |
| 199 | -2.90% |
| 200 | -2.91% |
| 201 | -2.93% |
| 202 | -2.94% |
| 203 | -2.96% |
| … | … |
Balancing Adjustment
2.36% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Onboarding Rating
This rating is about customer service and camper availability. It measures aspects of the customer journey that are often missing from online ratings. It includes performances based on: pre-booking communication, product availability and responsiveness to customer enquiries.
All metrics come from actual customer interactions.
Details are calculated daily from statistics over several years and merged with the score derived from customer reviews - to then form the final ranking score.
Final Ranking Score
83%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.