Ranking Score Explained
Hi there, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for McRent.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
McRent
Valid Reviews
82 Valid Reviews
The McRent experience has a total of 85 reviews. There are 82 valid reviews that are included when calculating the ranking score and 3 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Within these 82 valid reviews, the experience has 2 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 82 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 57 |
|
70% |
| 9/10 | 16 |
|
20% |
| 8/10 | 4 |
|
5% |
| 7/10 | 0 |
|
0% |
| 6/10 | 1 |
|
1% |
| 5/10 | 1 |
|
1% |
| 4/10 | 0 |
|
0% |
| 3/10 | 0 |
|
0% |
| 2/10 | 0 |
|
0% |
| 1/10 | 3 |
|
4% |
92.68% Average
The raw data average (mean) for all the McRent valid reviews is 92.68% and is based on 82 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Weighted Average
96.04%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Danilo | 10/10 | 182 days | 100% |
| Katherine Ong | 10/10 | 182 days | 100% |
| Stefan Huebschmann | 9/10 | 334 days | 86% |
| Aaron | 10/10 | 366 days | 83% |
| Meg | 9/10 | 366 days | 83% |
| Irena | 10/10 | 366 days | 83% |
| Lisa Broadley | 9/10 | 456 days | 70% |
| Carl Wright | 10/10 | 457 days | 70% |
| David | 10/10 | 457 days | 70% |
| Ian Grindle | 10/10 | 457 days | 70% |
| Jill McLean | 8/10 | 488 days | 61% |
| Dr.A | 10/10 | 488 days | 64% |
| Eva Lee | 9/10 | 546 days | 54% |
| Laura K | 10/10 | 547 days | 54% |
| Rebecca Hope | 10/10 | 547 days | 54% |
| Suzi | 10/10 | 547 days | 54% |
| Sarah Trout | 10/10 | 578 days | 48% |
| Graeme Kidd | 9/10 | 578 days | 48% |
| Emily Jensen | 10/10 | 607 days | 43% |
| Alex Ball | 10/10 | 639 days | 38% |
| Jamie Henery | 10/10 | 639 days | 38% |
| Leigh Jewell | 9/10 | 639 days | 38% |
| Justine Coudret | 10/10 | 639 days | 38% |
| Meg | 10/10 | 639 days | 38% |
| Lily Taylor | 10/10 | 639 days | 38% |
| Tireece Young | 10/10 | 668 days | 33% |
| Alex | 10/10 | 669 days | 33% |
| Karen Glenny | 10/10 | 669 days | 33% |
| Justene Hewett | 10/10 | 669 days | 33% |
| Nikki | 8/10 | 669 days | 31% |
| Lorraine | 9/10 | 669 days | 33% |
| Melody C | 10/10 | 669 days | 33% |
| Michelle Speers | 10/10 | 700 days | 29% |
| Eugene Jordaan | 9/10 | 700 days | 29% |
| Kerry & Barb | 10/10 | 700 days | 29% |
| Sarah | 9/10 | 731 days | 25% |
| Trish Atama | 10/10 | 731 days | 25% |
| Garry Harrison | 10/10 | 731 days | 25% |
| Laura Hopwood | 10/10 | 731 days | 25% |
| Mark | 9/10 | 731 days | 25% |
| Jodi Nicols | 10/10 | 731 days | 25% |
| Bruce Pilbrow | 10/10 | 731 days | 25% |
| Juergen | 8/10 | 731 days | 23% |
| Allan Stanley | 10/10 | 760 days | 21% |
| Jaco | 10/10 | 761 days | 21% |
| Chris and Susan | 9/10 | 761 days | 21% |
| Dominic Evans | 9/10 | 761 days | 21% |
| Marcus Franke | 10/10 | 761 days | 21% |
| John Upton | 10/10 | 761 days | 21% |
| Bruce & Lynn from Tuakau | 10/10 | 792 days | 18% |
| David Lubach | 9/10 | 792 days | 18% |
| Uwe and Sabine | 10/10 | 806 days | 8% |
| Margarida van Wijk | 10/10 | 852 days | 12% |
| Elke Gartner | 9/10 | 881 days | 10% |
| Christopher Gies | 10/10 | 882 days | 10% |
| Heikki Harismaa | 9/10 | 891 days | 4% |
| Peter and Susan | 10/10 | 913 days | 8% |
| peter wolf | 10/10 | 973 days | 4% |
| Philip Hetzler | 10/10 | 973 days | 4% |
| Jacquie Crawley | 8/10 | 973 days | 4% |
| Lisa Townsend | 10/10 | 974 days | 4% |
| Claudius How | 10/10 | 974 days | 4% |
| Stan | 10/10 | 974 days | 4% |
| Emily Schacher | 10/10 | 1004 days | 3% |
| Barbara Q. | 10/10 | 1005 days | 3% |
| Jason Warner | 10/10 | 1035 days | 2% |
| Peter + Anita | 10/10 | 1188 days | 2% |
| Gerry Burri | 10/10 | 1219 days | 2% |
| Edgar Martens | 10/10 | 1219 days | 2% |
| Michael Vaughan | 10/10 | 1246 days | 2% |
| Marc Berger | 6/10 | 1247 days | 1% |
| Dave Fear | 9/10 | 1247 days | 2% |
| GermanCamperFans | 10/10 | 1247 days | 2% |
| Jörg Spiegel | 10/10 | 1247 days | 2% |
| Niklas Granstrom | 10/10 | 1247 days | 2% |
| Oded | 1/10 | 1247 days | 0% |
| Anna Schmidrathner | 10/10 | 1247 days | 2% |
| Verena | 10/10 | 1247 days | 2% |
| claessen | 1/10 | 1309 days | 0% |
| Jean-Simon Lacasse | 1/10 | 1339 days | 0% |
| glain webber | 10/10 | 1339 days | 1% |
| Bud Betz | 5/10 | 1430 days | 0% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The McRent experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-4.59% Adjustment
Recent reviews reflect the experience as it currently operates. This means it's important to get fresh reviews. Some experiences discovered they could get a few good reviews and then, resting on their laurels, discourage any further reviews. This adjustment stimulates experiences to be positively involved in the review generating process and discourages them from manipulating the ranking system in this manner.
What constitutes a recent review is based on the how old it is, what type of experience it is applied to and and what time of year it currently is. Due to the seasonal nature of many businesses, what is considered recent is dynamically adjusted throughout the year.
There may be an adjustment if this experience hasn't received enough reviews within the last 123 days. The McRent experience has 0 recent rankings. Adjustments are according to the following table:
| Recent Reviews | Adjustment |
|---|---|
| 0 | -3.00% |
| 1 | -2.83% |
| 2 | -2.33% |
| 3 | -1.50% |
| 4 | -0.67% |
| 5 | -0.17% |
| 6 | -0.00% |
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The McRent experience has been adjusted for 156 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 153 | -1.56% |
| 154 | -1.57% |
| 155 | -1.58% |
| 156 | -1.59% |
| 157 | -1.60% |
| 158 | -1.61% |
| 159 | -1.62% |
| … | … |
Onboarding Rating
This rating is about customer service and camper availability. It measures aspects of the customer journey that are often missing from online ratings. It includes performances based on: pre-booking communication, product availability and responsiveness to customer enquiries.
All metrics come from actual customer interactions.
Details are calculated daily from statistics over several years and merged with the score derived from customer reviews - to then form the final ranking score.
Final Ranking Score
91%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is cached and recalculated each day. Therefore it may not be precisely accurate based on the other values presented.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz.