Hey, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for McRent.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
McRent
Valid Reviews
97 Valid Reviews
The McRent experience has a total of 103 reviews. There are 97 valid reviews that are included when calculating the ranking score and 6 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Within these 97 valid reviews, the experience has 2 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 97 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 61 |
|
63% |
| 9/10 | 22 |
|
23% |
| 8/10 | 6 |
|
6% |
| 7/10 | 0 |
|
0% |
| 6/10 | 2 |
|
2% |
| 5/10 | 1 |
|
1% |
| 4/10 | 0 |
|
0% |
| 3/10 | 0 |
|
0% |
| 2/10 | 1 |
|
1% |
| 1/10 | 4 |
|
4% |
90.62% Average
The raw data average (mean) for all the McRent valid reviews is 90.62% and is based on 97 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Weighted Average
88.81%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Fiona Q | 10/10 | 105 days | 100% |
| Seaview | 9/10 | 197 days | 97% |
| Jessica Holloway | 6/10 | 348 days | 80% |
| Elliott | 9/10 | 410 days | 90% |
| Andrew Tonks | 2/10 | 471 days | 39% |
| John Oakes | 10/10 | 501 days | 86% |
| Jason | 1/10 | 563 days | 32% |
| Marion | 8/10 | 654 days | 74% |
| Felicity Nicolson | 10/10 | 654 days | 76% |
| Pat KennedyHarp | 9/10 | 685 days | 73% |
| Karla Mecker | 8/10 | 775 days | 64% |
| peter franklyn | 9/10 | 805 days | 62% |
| David Mankin | 9/10 | 836 days | 59% |
| Orsini Fabrice | 10/10 | 836 days | 60% |
| avi | 9/10 | 866 days | 56% |
| Danilo | 10/10 | 1109 days | 33% |
| Katherine Ong | 10/10 | 1109 days | 33% |
| Stefan Huebschmann | 9/10 | 1261 days | 22% |
| Aaron | 10/10 | 1293 days | 20% |
| Meg | 9/10 | 1293 days | 20% |
| Irena | 10/10 | 1293 days | 20% |
| Lisa Broadley | 9/10 | 1383 days | 15% |
| Carl Wright | 10/10 | 1384 days | 15% |
| David | 10/10 | 1384 days | 15% |
| Ian Grindle | 10/10 | 1384 days | 15% |
| Jill McLean | 8/10 | 1415 days | 13% |
| Dr.A | 10/10 | 1415 days | 13% |
| Eva Lee | 9/10 | 1473 days | 11% |
| Laura K | 10/10 | 1474 days | 11% |
| Rebecca Hope | 10/10 | 1474 days | 11% |
| Suzi | 10/10 | 1474 days | 11% |
| Sarah Trout | 10/10 | 1505 days | 9% |
| Graeme Kidd | 9/10 | 1505 days | 9% |
| Emily Jensen | 10/10 | 1534 days | 8% |
| Alex Ball | 10/10 | 1566 days | 7% |
| Jamie Henery | 10/10 | 1566 days | 7% |
| Leigh Jewell | 9/10 | 1566 days | 7% |
| Justine Coudret | 10/10 | 1566 days | 7% |
| Meg | 10/10 | 1566 days | 7% |
| Lily Taylor | 10/10 | 1566 days | 7% |
| Tireece Young | 10/10 | 1595 days | 6% |
| Alex | 10/10 | 1596 days | 6% |
| Karen Glenny | 10/10 | 1596 days | 6% |
| Justene Hewett | 10/10 | 1596 days | 6% |
| Nikki | 8/10 | 1596 days | 6% |
| Lorraine | 9/10 | 1596 days | 6% |
| Melody C | 10/10 | 1596 days | 6% |
| Michelle Speers | 10/10 | 1627 days | 6% |
| Eugene Jordaan | 9/10 | 1627 days | 6% |
| Kerry & Barb | 10/10 | 1627 days | 6% |
| Sarah | 9/10 | 1658 days | 5% |
| Trish Atama | 10/10 | 1658 days | 5% |
| Garry Harrison | 10/10 | 1658 days | 5% |
| Laura Hopwood | 10/10 | 1658 days | 5% |
| Mark | 9/10 | 1658 days | 5% |
| Jodi Nicols | 10/10 | 1658 days | 5% |
| Bruce Pilbrow | 10/10 | 1658 days | 5% |
| Juergen | 8/10 | 1658 days | 5% |
| Allan Stanley | 10/10 | 1687 days | 5% |
| Jaco | 10/10 | 1688 days | 4% |
| Chris and Susan | 9/10 | 1688 days | 4% |
| Dominic Evans | 9/10 | 1688 days | 4% |
| Marcus Franke | 10/10 | 1688 days | 4% |
| John Upton | 10/10 | 1688 days | 4% |
| Bruce & Lynn from Tuakau | 10/10 | 1719 days | 4% |
| David Lubach | 9/10 | 1719 days | 4% |
| Uwe and Sabine | 10/10 | 1733 days | 2% |
| Margarida van Wijk | 10/10 | 1779 days | 4% |
| Elke Gartner | 9/10 | 1808 days | 3% |
| Christopher Gies | 10/10 | 1809 days | 3% |
| Heikki Harismaa | 9/10 | 1818 days | 1% |
| Peter and Susan | 10/10 | 1840 days | 3% |
| peter wolf | 10/10 | 1900 days | 3% |
| Philip Hetzler | 10/10 | 1900 days | 3% |
| Jacquie Crawley | 8/10 | 1900 days | 3% |
| Lisa Townsend | 10/10 | 1901 days | 3% |
| Claudius How | 10/10 | 1901 days | 3% |
| Stan | 10/10 | 1901 days | 3% |
| Emily Schacher | 10/10 | 1931 days | 3% |
| Barbara Q. | 10/10 | 1932 days | 3% |
| Jason Warner | 10/10 | 1962 days | 3% |
| Peter + Anita | 10/10 | 2115 days | 3% |
| Gerry Burri | 10/10 | 2146 days | 3% |
| Edgar Martens | 10/10 | 2146 days | 3% |
| Michael Vaughan | 10/10 | 2173 days | 3% |
| Marc Berger | 6/10 | 2174 days | 2% |
| Dave Fear | 9/10 | 2174 days | 3% |
| GermanCamperFans | 10/10 | 2174 days | 3% |
| Jörg Spiegel | 10/10 | 2174 days | 3% |
| Niklas Granstrom | 10/10 | 2174 days | 3% |
| Oded | 1/10 | 2174 days | 0% |
| Anna Schmidrathner | 10/10 | 2174 days | 3% |
| Verena | 10/10 | 2174 days | 3% |
| claessen | 1/10 | 2236 days | 0% |
| Jean-Simon Lacasse | 1/10 | 2266 days | 0% |
| glain webber | 10/10 | 2266 days | 3% |
| Bud Betz | 5/10 | 2357 days | 1% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The McRent experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-4.81% Adjustment
Recent reviews reflect the experience as it currently operates. This means it's important to get fresh reviews. Some experiences discovered they could get a few good reviews and then, resting on their laurels, discourage any further reviews. This adjustment stimulates experiences to be positively involved in the review generating process and discourages them from manipulating the ranking system in this manner.
What constitutes a recent review is based on the how old it is, what type of experience it is applied to and and what time of year it currently is. Due to the seasonal nature of many businesses, what is considered recent is dynamically adjusted throughout the year.
There may be an adjustment if this experience hasn't received enough reviews within the last 45 days. The McRent experience has 0 recent rankings. Adjustments are according to the following table:
| Recent Reviews | Adjustment |
|---|---|
| 0 | -3.00% |
| 1 | -2.63% |
| 2 | -1.50% |
| 3 | -0.38% |
| 4 | -0.00% |
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The McRent experience has been adjusted for 89 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 86 | -1.75% |
| 87 | -1.77% |
| 88 | -1.79% |
| 89 | -1.81% |
| 90 | -1.83% |
| 91 | -1.85% |
| 92 | -1.87% |
| … | … |
Balancing Adjustment
2.02% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Onboarding Rating
This rating is about customer service and camper availability. It measures aspects of the customer journey that are often missing from online ratings. It includes performances based on: pre-booking communication, product availability and responsiveness to customer enquiries.
All metrics come from actual customer interactions.
Details are calculated daily from statistics over several years and merged with the score derived from customer reviews - to then form the final ranking score.
Final Ranking Score
86%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.