Hey, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Waitomo Adventures Ltd.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
Waitomo Adventures Ltd
Valid Reviews
93 Valid Reviews
The Waitomo Adventures Ltd experience has a total of 94 reviews. There are 93 valid reviews that are included when calculating the ranking score and 1 invalid review that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 93 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 32 |
|
34% |
| 9/10 | 22 |
|
24% |
| 8/10 | 23 |
|
25% |
| 7/10 | 8 |
|
9% |
| 6/10 | 5 |
|
5% |
| 5/10 | 2 |
|
2% |
| 4/10 | 0 |
|
0% |
| 3/10 | 1 |
|
1% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
86.13% Average
The raw data average (mean) for all the Waitomo Adventures Ltd valid reviews is 86.13% and is based on 93 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
77 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 93 valid reviews, the experience has 77 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 77 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 23 |
|
30% |
| 9/10 | 20 |
|
26% |
| 8/10 | 20 |
|
26% |
| 7/10 | 8 |
|
10% |
| 6/10 | 3 |
|
4% |
| 5/10 | 2 |
|
3% |
| 4/10 | 0 |
|
0% |
| 3/10 | 1 |
|
1% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
85.32% Average
The raw data average (mean) for all the Waitomo Adventures Ltd face-to-face reviews is 85.32% and is based on 77 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
87.19%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Dennis | 10/10 | 3530 days | 100% |
| Thomas Klinting | 10/10 | 3584 days | 93% |
| Franz Mesey | 9/10 | 3598 days | 91% |
| Judit Van lanen | 10/10 | 3617 days | 89% |
| Jack Robinson | 8/10 | 3655 days | 83% |
| Mikulas and Dominika | 8/10 | 3677 days | 81% |
| Elizabeth Braidotti | 10/10 | 3727 days | 76% |
| Craig Forsyth | 10/10 | 3843 days | 62% |
| Lea Behnem | 10/10 | 3917 days | 53% |
| Nicolas Justin | 7/10 | 4261 days | 11% |
| Stephanie Piou | 8/10 | 4261 days | 11% |
| Alex | 9/10 | 4289 days | 8% |
| Devan Sheppard | 10/10 | 4358 days | 0% |
| Nina Coopmans | 7/10 | 4970 days | 55% |
| Katherine | 10/10 | 4994 days | 59% |
| Lieven De Vlaminck | 9/10 | 5000 days | 58% |
| Andy | 10/10 | 5091 days | 59% |
| Ron | 9/10 | 5095 days | 58% |
| Bart Slingerland | 9/10 | 5350 days | 58% |
| Birds Tubbs | 10/10 | 5351 days | 59% |
| Malena | 10/10 | 5366 days | 59% |
| Schael | 10/10 | 5370 days | 59% |
| Ryan Pynappels | 9/10 | 5377 days | 58% |
| Tobias Forst | 8/10 | 5458 days | 58% |
| Sarah and Soren | 9/10 | 5463 days | 58% |
| Alberto Redner | 10/10 | 5473 days | 59% |
| Dozza | 10/10 | 5518 days | 59% |
| Sarah James | 10/10 | 5700 days | 59% |
| Nick Taylor | 10/10 | 5700 days | 59% |
| Laurent P | 10/10 | 5704 days | 59% |
| Paap | 8/10 | 5737 days | 58% |
| Wouter Jansen | 8/10 | 5737 days | 58% |
| Luise Jaeger | 3/10 | 5750 days | 31% |
| Steff | 9/10 | 5752 days | 58% |
| wannaraft | 10/10 | 5760 days | 59% |
| elpo | 6/10 | 6005 days | 51% |
| kempt | 8/10 | 6036 days | 58% |
| Andy | 8/10 | 6087 days | 58% |
| Sam Bishop | 10/10 | 6097 days | 59% |
| Kay Beaumont | 10/10 | 6099 days | 59% |
| Johan | 10/10 | 6107 days | 59% |
| Jakob Pedersen | 7/10 | 6107 days | 55% |
| Jens van Evp | 9/10 | 6121 days | 58% |
| Max Van der Zalm | 8/10 | 6121 days | 58% |
| Carolina Gonzalez | 8/10 | 6123 days | 58% |
| Kasper | 9/10 | 6123 days | 58% |
| Chance McGuire | 10/10 | 6125 days | 59% |
| katesc | 9/10 | 6176 days | 58% |
| rosalindm | 9/10 | 6181 days | 58% |
| jennyb | 9/10 | 6185 days | 58% |
| Thomas Willi | 10/10 | 6197 days | 59% |
| Jess Pasos | 10/10 | 6206 days | 59% |
| Nikki Turner | 8/10 | 6352 days | 58% |
| Sejna | 8/10 | 6373 days | 58% |
| michellew | 10/10 | 6379 days | 59% |
| erikholland | 8/10 | 6432 days | 58% |
| mariea | 9/10 | 6443 days | 58% |
| Krapels | 9/10 | 6455 days | 58% |
| Halley | 5/10 | 6461 days | 44% |
| Katie | 10/10 | 6479 days | 59% |
| Ian S | 8/10 | 6480 days | 58% |
| Debbie | 7/10 | 6481 days | 55% |
| Daniel | 8/10 | 6490 days | 58% |
| Kristy825 | 10/10 | 6494 days | 59% |
| Limor | 6/10 | 6502 days | 51% |
| Prentner | 6/10 | 6511 days | 51% |
| Sonja | 9/10 | 6535 days | 58% |
| Bronagh Mcartan | 9/10 | 6679 days | 58% |
| Tim | 10/10 | 6703 days | 59% |
| Brent Scanlan | 10/10 | 6773 days | 59% |
| Meike Biel | 10/10 | 6781 days | 59% |
| Hendrik | 6/10 | 6823 days | 51% |
| Sabrina | 8/10 | 6823 days | 58% |
| Peter Aston | 5/10 | 6823 days | 44% |
| helga | 9/10 | 6824 days | 58% |
| Janne | 8/10 | 6834 days | 58% |
| Melissa Steedman | 9/10 | 6870 days | 58% |
| gemma1 | 6/10 | 6875 days | 51% |
| Francesco | 8/10 | 6905 days | 58% |
| Jim&Rachel | 9/10 | 6988 days | 58% |
| MarkReid | 10/10 | 7121 days | 59% |
| HalRoberts | 8/10 | 7143 days | 58% |
| David | 9/10 | 7152 days | 58% |
| Justin | 8/10 | 7152 days | 58% |
| Alex | 8/10 | 7159 days | 58% |
| Hilary | 7/10 | 7168 days | 55% |
| Roran | 7/10 | 7178 days | 55% |
| Nina | 10/10 | 7203 days | 59% |
| Inga | 9/10 | 7203 days | 58% |
| Italy | 8/10 | 7203 days | 58% |
| Nina | 8/10 | 7203 days | 58% |
| Helen | 7/10 | 7203 days | 55% |
| JuanPablo | 7/10 | 7220 days | 55% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Waitomo Adventures Ltd experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-3.95% Adjustment
There may be an adjustment if this experience hasn't received any reviews within the last 47 days. However the Waitomo Adventures Ltd experience does not meet the criteria for any adjustment.
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Waitomo Adventures Ltd experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -3.89% |
| 198 | -3.91% |
| 199 | -3.93% |
| 200 | -3.95% |
| 201 | -3.97% |
| 202 | -3.99% |
| 203 | -4.01% |
| … | … |
Balancing Adjustment
2.19% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Final Ranking Score
85%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.