Ranking Score Explained

Kia ora, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.

The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!

We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?

Below you'll find details around some of the important factors that went into calculating the ranking score for Milford Sound Day Cruises.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.

Cymen Crick's avatar

Cymen Crick

Rankers Owner

Milford Sound Day Cruises

Valid Reviews

299 Valid Reviews

The Milford Sound Day Cruises experience has a total of 301 reviews. There are 299 valid reviews that are included when calculating the ranking score and 2 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.

Below is the distribution of ratings for the 299 valid reviews:

Rating Count Percentage
10/10 87
29%
9/10 86
29%
8/10 77
26%
7/10 25
8%
6/10 14
5%
5/10 7
2%
4/10 1
0%
3/10 1
0%
2/10 0
0%
1/10 1
0%

85.69% Average

The raw data average (mean) for all the Milford Sound Day Cruises valid reviews is 85.69% and is based on 299 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.

Face-to-Face Reviews

275 Face-to-Face Reviews

The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.

More about face-to-face reviews

Within the 299 valid reviews, the experience has 275 face-to-face reviews collected during interviews by our team.

Below is the distribution of ratings for the 275 face-to-face reviews:

Rating Count Percentage
10/10 78
28%
9/10 81
29%
8/10 72
26%
7/10 23
8%
6/10 13
5%
5/10 7
3%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 1
0%

85.82% Average

The raw data average (mean) for all the Milford Sound Day Cruises face-to-face reviews is 85.82% and is based on 275 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.

Weighted Average

86.45%

Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.

Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.

Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.

Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.

Reviewer Rating Age Relative Weight
Geoff Steele 10/10 3052 days 100%
Brigitte CREPLET 9/10 3227 days 86%
Guillaume Deleuze 7/10 3289 days 76%
Jolien 8/10 3315 days 79%
Ignacio Muerza 10/10 3323 days 80%
Elien Dauwe 9/10 3333 days 78%
Louise Nicholls 9/10 3338 days 78%
Sebastian Braun 9/10 3338 days 78%
Eurard Achille 7/10 3341 days 73%
Brent Johnson 10/10 3357 days 77%
Huon 5/10 3574 days 46%
Timea Bagosi 9/10 3601 days 58%
Ben and Pauline 8/10 3613 days 56%
Anna Stoehr 10/10 3634 days 56%
Peter Hodgson 9/10 3635 days 55%
Herman Lubben 9/10 3641 days 55%
Jiri Benda 8/10 3954 days 31%
Jennifer Lerchbacher 9/10 3982 days 29%
Kristina Farkas 10/10 3982 days 30%
Tobias Becker 7/10 4009 days 26%
Sophia Kadel 9/10 4012 days 27%
Laura and Marie 8/10 4018 days 27%
Samuel Tohko 10/10 4040 days 25%
Andrew Kermode 10/10 4210 days 13%
Wouter Vanmoz 8/10 4316 days 4%
Laure Cops 8/10 4316 days 4%
Alexander Zimmer 9/10 4337 days 3%
Juliane 9/10 4344 days 2%
Laura Metz 9/10 4345 days 2%
Hubertus Thost 8/10 4345 days 2%
Luca Maria Willensrock 7/10 4354 days 2%
G Ballard 9/10 4358 days 1%
F Ballard 10/10 4358 days 1%
Sue L 10/10 4360 days 1%
Terry Seaman 8/10 4360 days 1%
Guillemette 9/10 4364 days 1%
Richard van den Bosch 9/10 4376 days 0%
Ina Daubenbuechel 9/10 4376 days 0%
Maya Bakker-deDreu 8/10 4381 days 38%
Anne and Steve Bartlett 9/10 4383 days 38%
Emeline Dupre 9/10 4392 days 38%
Elly Zimmer 9/10 4398 days 38%
Sven Woelk 10/10 4661 days 38%
Elizabeth Stenhouse 8/10 4666 days 38%
Jill Fischer 9/10 4697 days 38%
Jeanne Moustier 10/10 4738 days 38%
Martyn Kool 7/10 4773 days 36%
Andrea Wollmann 9/10 4774 days 38%
Leticia Martin 8/10 4778 days 38%
Franz Schueler 10/10 4779 days 38%
Knorr Bracher 8/10 4791 days 38%
Jacquemard 8/10 4792 days 38%
C Schaap 10/10 4798 days 38%
Monika Kneidl 10/10 5037 days 38%
Jessica Tilly 8/10 5037 days 38%
Robin Sable 8/10 5043 days 38%
Stephanie Spurr 7/10 5058 days 36%
J Jmal 10/10 5058 days 38%
Lucy Duffy 9/10 5065 days 38%
Wil de Kubber 8/10 5067 days 38%
Hans Duerst 8/10 5068 days 38%
Pete & Pat Etheridge 7/10 5071 days 36%
Beeny 8/10 5072 days 38%
Stephanie Brueck 6/10 5073 days 33%
Rob Gill 10/10 5075 days 38%
Rikke & Trine Bundgaard 8/10 5076 days 38%
Manuela Weber 8/10 5076 days 38%
Villa 8/10 5076 days 38%
David & Sue Lokkerbol 6/10 5077 days 33%
Markus & Miriam 8/10 5078 days 38%
Siegfried Krueger 10/10 5078 days 38%
Jurg Pfaendler 9/10 5079 days 38%
Rainer Schnell 8/10 5083 days 38%
Steve Goodyear 10/10 5083 days 38%
Chris & Jen Spencer 8/10 5102 days 38%
Monika & Roger 9/10 5104 days 38%
Alfred & Henrike 10/10 5116 days 38%
JBunn 7/10 5122 days 36%
Ross Cooke 10/10 5160 days 38%
Berry 10/10 5164 days 38%
Heather & Jenny 6/10 5168 days 33%
jenckes 6/10 5244 days 33%
GenH 8/10 5367 days 38%
Frank & Margot Best 9/10 5380 days 38%
Marc Edwards 10/10 5386 days 38%
Jon_and_Family 9/10 5397 days 38%
Becky Edney 10/10 5402 days 38%
Gordon Agent 10/10 5405 days 38%
Leroy Dimitri 10/10 5410 days 38%
Gunter 6/10 5411 days 33%
Daniel Kriecht 8/10 5411 days 38%
Sandra Milch 10/10 5412 days 38%
L Wright 8/10 5412 days 38%
noname 8/10 5413 days 38%
Richard Dudfield 10/10 5414 days 38%
Michel Monnin 9/10 5414 days 38%
Urs and Isabella 9/10 5415 days 38%
Thomas 10/10 5415 days 38%
Richard Gallichan 9/10 5415 days 38%
Jean Barker 8/10 5415 days 38%
Karin Kueng 6/10 5416 days 33%
Juergen Wolf 9/10 5418 days 38%
Juliane Kleiu 10/10 5418 days 38%
Malcolm McLean 10/10 5418 days 38%
Nathalie Verzeletti 8/10 5418 days 38%
Rebecca Johnston 8/10 5419 days 38%
David Mellard 10/10 5420 days 38%
Tricia Goggin 8/10 5420 days 38%
Lisa 9/10 5420 days 38%
Monique 8/10 5420 days 38%
Keith Ogley 8/10 5422 days 38%
Laurent Michon 8/10 5426 days 38%
Jack Vermeidem 9/10 5426 days 38%
Alan Munday 10/10 5426 days 38%
Ebi & Beate 10/10 5428 days 38%
Binita 4/10 5428 days 25%
A Dekker 8/10 5428 days 38%
John Gray 10/10 5429 days 38%
Gert Vogelaers 8/10 5431 days 38%
Alice 7/10 5432 days 36%
Manu & Gabi 10/10 5433 days 38%
Sandra 9/10 5433 days 38%
James Jackson 9/10 5446 days 38%
John Price 10/10 5446 days 38%
Fabian 8/10 5447 days 38%
Robert Cox 9/10 5447 days 38%
Sarraute 9/10 5448 days 38%
Webster 9/10 5449 days 38%
Derek Archibald 9/10 5449 days 38%
D Hoekstra 10/10 5451 days 38%
Ellen Thompson 10/10 5451 days 38%
Leontine van Laar 8/10 5451 days 38%
Karen Phillips 8/10 5453 days 38%
Ashleigh Buckley 8/10 5456 days 38%
Rosey834 8/10 5487 days 38%
dollimyxture 8/10 5487 days 38%
JudyandAndre 10/10 5487 days 38%
hendrik king 8/10 5487 days 38%
Julie 10/10 5548 days 38%
jenny_nitschke 10/10 5671 days 38%
Lomas 10/10 5723 days 38%
Stephan Imartina 6/10 5728 days 33%
Peter Aerborg 8/10 5729 days 38%
jenniferuk 7/10 5732 days 36%
Peter and Hilda 10/10 5762 days 38%
Hana Vokata 7/10 5767 days 36%
Don & Geraldine 10/10 5768 days 38%
Marg 8/10 5768 days 38%
Corine van Been 8/10 5775 days 38%
maggie Webster 10/10 5779 days 38%
katrina Marshall 9/10 5779 days 38%
Schumacher 9/10 5780 days 38%
Bowness 10/10 5780 days 38%
s_butler 10/10 5781 days 38%
Gerald Veldink 8/10 5781 days 38%
Evans 8/10 5781 days 38%
Marcia & Bruce 10/10 5783 days 38%
Benedict Fluthman 9/10 5783 days 38%
Ingrid Zell 9/10 5784 days 38%
R Bakker 8/10 5784 days 38%
Marcus Kippner 9/10 5784 days 38%
Bert Meuleuorijks 7/10 5789 days 36%
Rod C 9/10 5791 days 38%
Yasmin Abrahams 8/10 5795 days 38%
Rob 9/10 5795 days 38%
Claudia 9/10 5800 days 38%
Nicola 7/10 5802 days 36%
Brian Morris 9/10 5802 days 38%
Max Mareen 9/10 5802 days 38%
Dieter Groscurth 10/10 5803 days 38%
Wilbert Germ 9/10 5806 days 38%
T. Timmers 7/10 5807 days 36%
Vincente Garrido 6/10 5816 days 33%
Johanna X 9/10 5816 days 38%
R Gilge 10/10 5817 days 38%
Susan Hitchins 9/10 5817 days 38%
Dick Rosman 6/10 5817 days 33%
Rachel & Barak 8/10 5819 days 38%
Ingrid Overes 7/10 5820 days 36%
Yvonne Ing 10/10 5820 days 38%
Anne Fri 8/10 5820 days 38%
Chance McGuire 10/10 5821 days 38%
S Luis Van Oler 8/10 5826 days 38%
E.M. Prideaux 10/10 5835 days 38%
Conor Coyle 5/10 5838 days 29%
Yvonne German 8/10 5838 days 38%
Mike 9/10 5867 days 38%
mariak 7/10 5869 days 36%
martint 10/10 5876 days 38%
Debbie Rathbone 5/10 5890 days 29%
katharina 6/10 5893 days 33%
Cyriel Schacken 8/10 5893 days 38%
X Neils 8/10 5905 days 38%
Sara Reekmans 8/10 5906 days 38%
nancyburns 10/10 5913 days 38%
Beth Lenoble 9/10 5944 days 38%
Ritag 9/10 5999 days 38%
simonsandra 8/10 6000 days 38%
terryd 7/10 6005 days 36%
Emear Donnelly 9/10 6048 days 38%
HerbertH 7/10 6119 days 36%
KarinS 9/10 6120 days 38%
Abby 8/10 6127 days 38%
annysp 9/10 6127 days 38%
Van Lent 9/10 6129 days 38%
HovingL 8/10 6139 days 38%
Enno Brehm 5/10 6139 days 29%
DimitriD 9/10 6144 days 38%
FramiskaH 7/10 6145 days 36%
AnjaC 10/10 6145 days 38%
Lars Haf 10/10 6145 days 38%
JaninaF 9/10 6145 days 38%
AnjaChrist 10/10 6145 days 38%
Edcan 10/10 6145 days 38%
RebeccaD1 9/10 6146 days 38%
Gil 7/10 6147 days 36%
MikeS 10/10 6147 days 38%
Francesca Sabat 7/10 6149 days 36%
GraceB 6/10 6149 days 33%
Doll 7/10 6151 days 36%
Rene 9/10 6151 days 38%
Dorothee 9/10 6151 days 38%
Zdenek 9/10 6152 days 38%
BrzezinskaM 10/10 6152 days 38%
AndreB 10/10 6152 days 38%
Donna 10/10 6153 days 38%
TammyH 9/10 6153 days 38%
Linda 5/10 6159 days 29%
Phillip 1/10 6159 days 15%
Susan 9/10 6160 days 38%
GrahamM1 10/10 6160 days 38%
CarstenU 10/10 6161 days 38%
JetteG 10/10 6161 days 38%
GingerPrince 8/10 6161 days 38%
VacherD 8/10 6162 days 38%
Brian 9/10 6167 days 38%
RandiL 7/10 6169 days 36%
CarinnaGermany 8/10 6169 days 38%
Rachel 10/10 6177 days 38%
Claire 10/10 6177 days 38%
Raphael 8/10 6184 days 38%
Caroline 10/10 6185 days 38%
Denk 9/10 6189 days 38%
Pia 9/10 6194 days 38%
David 8/10 6200 days 38%
Johann 10/10 6204 days 38%
Carina 10/10 6206 days 38%
Maria 8/10 6240 days 38%
Mat 6/10 6245 days 33%
midlands_missus 10/10 6249 days 38%
Charlotta Halfwordson 10/10 6258 days 38%
Mary 10/10 6262 days 38%
Atsuko 8/10 6334 days 38%
Mikel 9/10 6367 days 38%
Sarah 8/10 6376 days 38%
Jim Summers 8/10 6376 days 38%
Astrid Snippe 9/10 6469 days 38%
James Gibbs 8/10 6469 days 38%
Meike Biel 5/10 6477 days 29%
Rachel 9/10 6493 days 38%
Naoko 9/10 6493 days 38%
Franz 9/10 6498 days 38%
George Jeffs 10/10 6506 days 38%
Jacob 9/10 6510 days 38%
Stuart Bartram 9/10 6510 days 38%
Lisa Tame 9/10 6514 days 38%
Wolfgang 9/10 6514 days 38%
Greg & Lynette 10/10 6520 days 38%
Omri Hasson 8/10 6524 days 38%
D.A. Mulder 9/10 6526 days 38%
Wendy Lomas 10/10 6536 days 38%
Bronwyn Gaby 9/10 6573 days 38%
Floren 10/10 6616 days 38%
Rob Boston 3/10 6675 days 21%
Patricia Leighton 10/10 6729 days 38%
Svenja 8/10 6843 days 38%
Sue 10/10 6845 days 38%
Akiko&Shibotsu 9/10 6845 days 38%
Adi 9/10 6853 days 38%
Cat 9/10 6857 days 38%
Katie 6/10 6860 days 33%
Raul 10/10 6862 days 38%
IdanNakash 8/10 6863 days 38%
Sandra 10/10 6864 days 38%
TeamFlorida 10/10 6864 days 38%
Pam Rose 10/10 6867 days 38%
Fenke 8/10 6869 days 38%
Bas 8/10 6869 days 38%
John Beirne 9/10 6881 days 38%
Jennifer 7/10 6881 days 36%
Rachel 6/10 6881 days 33%
Jacobien 10/10 6897 days 38%
Henrich 8/10 6902 days 38%
Jim 10/10 6903 days 38%
Messing 5/10 6905 days 29%
Marriott 10/10 6905 days 38%
Liz 9/10 6905 days 38%
Ian 7/10 6909 days 36%
pfiffner 9/10 6909 days 38%

Adjustments

Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.

Sample Size Adjustment

No Adjustment

A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Milford Sound Day Cruises experience has plenty of reviews and does not meet the criteria for any adjustment.

Recent Reviews Adjustment

-4.05% Adjustment

There may be an adjustment if this experience hasn't received any reviews within the last 43 days. However the Milford Sound Day Cruises experience does not meet the criteria for any adjustment.

In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.

The Milford Sound Day Cruises experience has been adjusted for 200 days. Adjustments are according to the following table.

Days Adjustment
197 -3.99%
198 -4.01%
199 -4.03%
200 -4.05%
201 -4.07%
202 -4.09%
203 -4.11%

Balancing Adjustment

2.39% Adjustment

Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.

You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.

We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.

Final Ranking Score

85%

The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.