Ranking Score Explained

Hi, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.

The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!

We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?

Below you'll find details around some of the important factors that went into calculating the ranking score for Milford Sound Day Cruises.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.

Cymen Crick's avatar

Cymen Crick

Rankers Owner

Milford Sound Day Cruises

Valid Reviews

299 Valid Reviews

The Milford Sound Day Cruises experience has a total of 301 reviews. There are 299 valid reviews that are included when calculating the ranking score and 2 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.

Below is the distribution of ratings for the 299 valid reviews:

Rating Count Percentage
10/10 87
29%
9/10 86
29%
8/10 77
26%
7/10 25
8%
6/10 14
5%
5/10 7
2%
4/10 1
0%
3/10 1
0%
2/10 0
0%
1/10 1
0%

85.69% Average

The raw data average (mean) for all the Milford Sound Day Cruises valid reviews is 85.69% and is based on 299 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.

Face-to-Face Reviews

275 Face-to-Face Reviews

The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.

More about face-to-face reviews

Within the 299 valid reviews, the experience has 275 face-to-face reviews collected during interviews by our team.

Below is the distribution of ratings for the 275 face-to-face reviews:

Rating Count Percentage
10/10 78
28%
9/10 81
29%
8/10 72
26%
7/10 23
8%
6/10 13
5%
5/10 7
3%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 1
0%

85.82% Average

The raw data average (mean) for all the Milford Sound Day Cruises face-to-face reviews is 85.82% and is based on 275 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.

Weighted Average

86.52%

Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.

Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.

Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.

Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.

Reviewer Rating Age Relative Weight
Geoff Steele 10/10 3112 days 100%
Brigitte CREPLET 9/10 3288 days 85%
Guillaume Deleuze 7/10 3350 days 76%
Jolien 8/10 3376 days 78%
Ignacio Muerza 10/10 3384 days 78%
Elien Dauwe 9/10 3394 days 77%
Louise Nicholls 9/10 3399 days 77%
Sebastian Braun 9/10 3399 days 77%
Eurard Achille 7/10 3402 days 72%
Brent Johnson 10/10 3418 days 76%
Huon 5/10 3635 days 45%
Timea Bagosi 9/10 3661 days 56%
Ben and Pauline 8/10 3674 days 54%
Anna Stoehr 10/10 3695 days 54%
Peter Hodgson 9/10 3696 days 53%
Herman Lubben 9/10 3702 days 53%
Jiri Benda 8/10 4015 days 28%
Jennifer Lerchbacher 9/10 4043 days 26%
Kristina Farkas 10/10 4043 days 26%
Tobias Becker 7/10 4070 days 23%
Sophia Kadel 9/10 4073 days 24%
Laura and Marie 8/10 4079 days 23%
Samuel Tohko 10/10 4101 days 22%
Andrew Kermode 10/10 4271 days 8%
Wouter Vanmoz 8/10 4377 days 0%
Laure Cops 8/10 4377 days 0%
Alexander Zimmer 9/10 4398 days 40%
Juliane 9/10 4405 days 40%
Laura Metz 9/10 4406 days 40%
Hubertus Thost 8/10 4406 days 39%
Luca Maria Willensrock 7/10 4415 days 37%
G Ballard 9/10 4419 days 40%
F Ballard 10/10 4419 days 40%
Sue L 10/10 4421 days 40%
Terry Seaman 8/10 4421 days 39%
Guillemette 9/10 4425 days 40%
Richard van den Bosch 9/10 4437 days 40%
Ina Daubenbuechel 9/10 4437 days 40%
Maya Bakker-deDreu 8/10 4442 days 39%
Anne and Steve Bartlett 9/10 4444 days 40%
Emeline Dupre 9/10 4453 days 40%
Elly Zimmer 9/10 4459 days 40%
Sven Woelk 10/10 4722 days 40%
Elizabeth Stenhouse 8/10 4727 days 39%
Jill Fischer 9/10 4758 days 40%
Jeanne Moustier 10/10 4799 days 40%
Martyn Kool 7/10 4834 days 37%
Andrea Wollmann 9/10 4835 days 40%
Leticia Martin 8/10 4839 days 39%
Franz Schueler 10/10 4840 days 40%
Knorr Bracher 8/10 4852 days 39%
Jacquemard 8/10 4853 days 39%
C Schaap 10/10 4859 days 40%
Monika Kneidl 10/10 5098 days 40%
Jessica Tilly 8/10 5098 days 39%
Robin Sable 8/10 5104 days 39%
Stephanie Spurr 7/10 5119 days 37%
J Jmal 10/10 5119 days 40%
Lucy Duffy 9/10 5126 days 40%
Wil de Kubber 8/10 5128 days 39%
Hans Duerst 8/10 5129 days 39%
Pete & Pat Etheridge 7/10 5132 days 37%
Beeny 8/10 5133 days 39%
Stephanie Brueck 6/10 5134 days 35%
Rob Gill 10/10 5136 days 40%
Rikke & Trine Bundgaard 8/10 5137 days 39%
Manuela Weber 8/10 5137 days 39%
Villa 8/10 5137 days 39%
David & Sue Lokkerbol 6/10 5138 days 35%
Markus & Miriam 8/10 5139 days 39%
Siegfried Krueger 10/10 5139 days 40%
Jurg Pfaendler 9/10 5140 days 40%
Rainer Schnell 8/10 5144 days 39%
Steve Goodyear 10/10 5144 days 40%
Chris & Jen Spencer 8/10 5163 days 39%
Monika & Roger 9/10 5165 days 40%
Alfred & Henrike 10/10 5177 days 40%
JBunn 7/10 5183 days 37%
Ross Cooke 10/10 5221 days 40%
Berry 10/10 5225 days 40%
Heather & Jenny 6/10 5229 days 35%
jenckes 6/10 5305 days 35%
GenH 8/10 5428 days 39%
Frank & Margot Best 9/10 5441 days 40%
Marc Edwards 10/10 5447 days 40%
Jon_and_Family 9/10 5458 days 40%
Becky Edney 10/10 5463 days 40%
Gordon Agent 10/10 5466 days 40%
Leroy Dimitri 10/10 5471 days 40%
Gunter 6/10 5472 days 35%
Daniel Kriecht 8/10 5472 days 39%
Sandra Milch 10/10 5473 days 40%
L Wright 8/10 5473 days 39%
noname 8/10 5474 days 39%
Richard Dudfield 10/10 5475 days 40%
Michel Monnin 9/10 5475 days 40%
Urs and Isabella 9/10 5476 days 40%
Thomas 10/10 5476 days 40%
Richard Gallichan 9/10 5476 days 40%
Jean Barker 8/10 5476 days 39%
Karin Kueng 6/10 5477 days 35%
Juergen Wolf 9/10 5479 days 40%
Juliane Kleiu 10/10 5479 days 40%
Malcolm McLean 10/10 5479 days 40%
Nathalie Verzeletti 8/10 5479 days 39%
Rebecca Johnston 8/10 5480 days 39%
David Mellard 10/10 5481 days 40%
Tricia Goggin 8/10 5481 days 39%
Lisa 9/10 5481 days 40%
Monique 8/10 5481 days 39%
Keith Ogley 8/10 5483 days 39%
Laurent Michon 8/10 5487 days 39%
Jack Vermeidem 9/10 5487 days 40%
Alan Munday 10/10 5487 days 40%
Ebi & Beate 10/10 5489 days 40%
Binita 4/10 5489 days 26%
A Dekker 8/10 5489 days 39%
John Gray 10/10 5490 days 40%
Gert Vogelaers 8/10 5492 days 39%
Alice 7/10 5493 days 37%
Manu & Gabi 10/10 5494 days 40%
Sandra 9/10 5494 days 40%
James Jackson 9/10 5507 days 40%
John Price 10/10 5507 days 40%
Fabian 8/10 5508 days 39%
Robert Cox 9/10 5508 days 40%
Sarraute 9/10 5509 days 40%
Webster 9/10 5510 days 40%
Derek Archibald 9/10 5510 days 40%
D Hoekstra 10/10 5512 days 40%
Ellen Thompson 10/10 5512 days 40%
Leontine van Laar 8/10 5512 days 39%
Karen Phillips 8/10 5514 days 39%
Ashleigh Buckley 8/10 5517 days 39%
Rosey834 8/10 5548 days 39%
dollimyxture 8/10 5548 days 39%
JudyandAndre 10/10 5548 days 40%
hendrik king 8/10 5548 days 39%
Julie 10/10 5609 days 40%
jenny_nitschke 10/10 5732 days 40%
Lomas 10/10 5784 days 40%
Stephan Imartina 6/10 5789 days 35%
Peter Aerborg 8/10 5790 days 39%
jenniferuk 7/10 5793 days 37%
Peter and Hilda 10/10 5823 days 40%
Hana Vokata 7/10 5828 days 37%
Don & Geraldine 10/10 5829 days 40%
Marg 8/10 5829 days 39%
Corine van Been 8/10 5836 days 39%
maggie Webster 10/10 5840 days 40%
katrina Marshall 9/10 5840 days 40%
Schumacher 9/10 5841 days 40%
Bowness 10/10 5841 days 40%
s_butler 10/10 5842 days 40%
Gerald Veldink 8/10 5842 days 39%
Evans 8/10 5842 days 39%
Marcia & Bruce 10/10 5844 days 40%
Benedict Fluthman 9/10 5844 days 40%
Ingrid Zell 9/10 5845 days 40%
R Bakker 8/10 5845 days 39%
Marcus Kippner 9/10 5845 days 40%
Bert Meuleuorijks 7/10 5850 days 37%
Rod C 9/10 5852 days 40%
Yasmin Abrahams 8/10 5856 days 39%
Rob 9/10 5856 days 40%
Claudia 9/10 5861 days 40%
Nicola 7/10 5863 days 37%
Brian Morris 9/10 5863 days 40%
Max Mareen 9/10 5863 days 40%
Dieter Groscurth 10/10 5864 days 40%
Wilbert Germ 9/10 5867 days 40%
T. Timmers 7/10 5868 days 37%
Vincente Garrido 6/10 5877 days 35%
Johanna X 9/10 5877 days 40%
R Gilge 10/10 5878 days 40%
Susan Hitchins 9/10 5878 days 40%
Dick Rosman 6/10 5878 days 35%
Rachel & Barak 8/10 5880 days 39%
Ingrid Overes 7/10 5881 days 37%
Yvonne Ing 10/10 5881 days 40%
Anne Fri 8/10 5881 days 39%
Chance McGuire 10/10 5882 days 40%
S Luis Van Oler 8/10 5887 days 39%
E.M. Prideaux 10/10 5896 days 40%
Conor Coyle 5/10 5899 days 31%
Yvonne German 8/10 5899 days 39%
Mike 9/10 5928 days 40%
mariak 7/10 5930 days 37%
martint 10/10 5937 days 40%
Debbie Rathbone 5/10 5951 days 31%
katharina 6/10 5954 days 35%
Cyriel Schacken 8/10 5954 days 39%
X Neils 8/10 5966 days 39%
Sara Reekmans 8/10 5967 days 39%
nancyburns 10/10 5974 days 40%
Beth Lenoble 9/10 6005 days 40%
Ritag 9/10 6060 days 40%
simonsandra 8/10 6061 days 39%
terryd 7/10 6066 days 37%
Emear Donnelly 9/10 6109 days 40%
HerbertH 7/10 6180 days 37%
KarinS 9/10 6181 days 40%
Abby 8/10 6187 days 39%
annysp 9/10 6188 days 40%
Van Lent 9/10 6189 days 40%
HovingL 8/10 6200 days 39%
Enno Brehm 5/10 6200 days 31%
DimitriD 9/10 6205 days 40%
FramiskaH 7/10 6206 days 37%
AnjaC 10/10 6206 days 40%
Lars Haf 10/10 6206 days 40%
JaninaF 9/10 6206 days 40%
AnjaChrist 10/10 6206 days 40%
Edcan 10/10 6206 days 40%
RebeccaD1 9/10 6207 days 40%
Gil 7/10 6207 days 37%
MikeS 10/10 6208 days 40%
Francesca Sabat 7/10 6210 days 37%
GraceB 6/10 6210 days 35%
Doll 7/10 6211 days 37%
Rene 9/10 6211 days 40%
Dorothee 9/10 6211 days 40%
Zdenek 9/10 6212 days 40%
BrzezinskaM 10/10 6213 days 40%
AndreB 10/10 6213 days 40%
Donna 10/10 6213 days 40%
TammyH 9/10 6214 days 40%
Linda 5/10 6219 days 31%
Phillip 1/10 6219 days 16%
Susan 9/10 6220 days 40%
GrahamM1 10/10 6221 days 40%
CarstenU 10/10 6222 days 40%
JetteG 10/10 6222 days 40%
GingerPrince 8/10 6222 days 39%
VacherD 8/10 6223 days 39%
Brian 9/10 6227 days 40%
RandiL 7/10 6230 days 37%
CarinnaGermany 8/10 6230 days 39%
Rachel 10/10 6237 days 40%
Claire 10/10 6237 days 40%
Raphael 8/10 6244 days 39%
Caroline 10/10 6245 days 40%
Denk 9/10 6250 days 40%
Pia 9/10 6254 days 40%
David 8/10 6261 days 39%
Johann 10/10 6264 days 40%
Carina 10/10 6266 days 40%
Maria 8/10 6300 days 39%
Mat 6/10 6305 days 35%
midlands_missus 10/10 6309 days 40%
Charlotta Halfwordson 10/10 6319 days 40%
Mary 10/10 6322 days 40%
Atsuko 8/10 6394 days 39%
Mikel 9/10 6427 days 40%
Sarah 8/10 6436 days 39%
Jim Summers 8/10 6436 days 39%
Astrid Snippe 9/10 6530 days 40%
James Gibbs 8/10 6530 days 39%
Meike Biel 5/10 6538 days 31%
Rachel 9/10 6554 days 40%
Naoko 9/10 6554 days 40%
Franz 9/10 6559 days 40%
George Jeffs 10/10 6567 days 40%
Jacob 9/10 6571 days 40%
Stuart Bartram 9/10 6571 days 40%
Lisa Tame 9/10 6575 days 40%
Wolfgang 9/10 6575 days 40%
Greg & Lynette 10/10 6581 days 40%
Omri Hasson 8/10 6585 days 39%
D.A. Mulder 9/10 6587 days 40%
Wendy Lomas 10/10 6597 days 40%
Bronwyn Gaby 9/10 6634 days 40%
Floren 10/10 6677 days 40%
Rob Boston 3/10 6736 days 22%
Patricia Leighton 10/10 6790 days 40%
Svenja 8/10 6904 days 39%
Sue 10/10 6906 days 40%
Akiko&Shibotsu 9/10 6906 days 40%
Adi 9/10 6914 days 40%
Cat 9/10 6918 days 40%
Katie 6/10 6921 days 35%
Raul 10/10 6923 days 40%
IdanNakash 8/10 6924 days 39%
Sandra 10/10 6925 days 40%
TeamFlorida 10/10 6925 days 40%
Pam Rose 10/10 6928 days 40%
Fenke 8/10 6930 days 39%
Bas 8/10 6930 days 39%
John Beirne 9/10 6942 days 40%
Jennifer 7/10 6942 days 37%
Rachel 6/10 6942 days 35%
Jacobien 10/10 6958 days 40%
Henrich 8/10 6963 days 39%
Jim 10/10 6964 days 40%
Messing 5/10 6966 days 31%
Marriott 10/10 6966 days 40%
Liz 9/10 6966 days 40%
Ian 7/10 6970 days 37%
pfiffner 9/10 6970 days 40%

Adjustments

Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.

Sample Size Adjustment

No Adjustment

A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Milford Sound Day Cruises experience has plenty of reviews and does not meet the criteria for any adjustment.

Recent Reviews Adjustment

-4.03% Adjustment

There may be an adjustment if this experience hasn't received any reviews within the last 57 days. However the Milford Sound Day Cruises experience does not meet the criteria for any adjustment.

In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.

The Milford Sound Day Cruises experience has been adjusted for 200 days. Adjustments are according to the following table.

Days Adjustment
197 -3.97%
198 -3.99%
199 -4.01%
200 -4.03%
201 -4.05%
202 -4.07%
203 -4.09%

Balancing Adjustment

2.36% Adjustment

Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.

You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.

We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.

Final Ranking Score

85%

The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.