Ranking Score Explained

G'day, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.

The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!

We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?

Below you'll find details around some of the important factors that went into calculating the ranking score for Milford Sound Day Cruises.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.

Cymen Crick's avatar

Cymen Crick

Rankers Owner

Milford Sound Day Cruises

Valid Reviews

299 Valid Reviews

The Milford Sound Day Cruises experience has a total of 301 reviews. There are 299 valid reviews that are included when calculating the ranking score and 2 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.

Below is the distribution of ratings for the 299 valid reviews:

Rating Count Percentage
10/10 87
29%
9/10 86
29%
8/10 77
26%
7/10 25
8%
6/10 14
5%
5/10 7
2%
4/10 1
0%
3/10 1
0%
2/10 0
0%
1/10 1
0%

85.69% Average

The raw data average (mean) for all the Milford Sound Day Cruises valid reviews is 85.69% and is based on 299 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.

Face-to-Face Reviews

275 Face-to-Face Reviews

The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.

More about face-to-face reviews

Within the 299 valid reviews, the experience has 275 face-to-face reviews collected during interviews by our team.

Below is the distribution of ratings for the 275 face-to-face reviews:

Rating Count Percentage
10/10 78
28%
9/10 81
29%
8/10 72
26%
7/10 23
8%
6/10 13
5%
5/10 7
3%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 1
0%

85.82% Average

The raw data average (mean) for all the Milford Sound Day Cruises face-to-face reviews is 85.82% and is based on 275 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.

Weighted Average

86.48%

Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.

Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.

Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.

Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.

Reviewer Rating Age Relative Weight
Geoff Steele 10/10 3133 days 100%
Brigitte CREPLET 9/10 3309 days 84%
Guillaume Deleuze 7/10 3371 days 73%
Jolien 8/10 3397 days 76%
Ignacio Muerza 10/10 3405 days 77%
Elien Dauwe 9/10 3415 days 75%
Louise Nicholls 9/10 3420 days 74%
Sebastian Braun 9/10 3420 days 74%
Eurard Achille 7/10 3423 days 69%
Brent Johnson 10/10 3439 days 74%
Huon 5/10 3656 days 40%
Timea Bagosi 9/10 3682 days 52%
Ben and Pauline 8/10 3695 days 50%
Anna Stoehr 10/10 3716 days 50%
Peter Hodgson 9/10 3717 days 49%
Herman Lubben 9/10 3723 days 49%
Jiri Benda 8/10 4036 days 22%
Jennifer Lerchbacher 9/10 4064 days 19%
Kristina Farkas 10/10 4064 days 20%
Tobias Becker 7/10 4091 days 16%
Sophia Kadel 9/10 4094 days 17%
Laura and Marie 8/10 4100 days 16%
Samuel Tohko 10/10 4122 days 15%
Andrew Kermode 10/10 4292 days 0%
Wouter Vanmoz 8/10 4398 days 36%
Laure Cops 8/10 4398 days 36%
Alexander Zimmer 9/10 4419 days 36%
Juliane 9/10 4426 days 36%
Laura Metz 9/10 4427 days 36%
Hubertus Thost 8/10 4427 days 36%
Luca Maria Willensrock 7/10 4436 days 33%
G Ballard 9/10 4440 days 36%
F Ballard 10/10 4440 days 36%
Sue L 10/10 4442 days 36%
Terry Seaman 8/10 4442 days 36%
Guillemette 9/10 4446 days 36%
Richard van den Bosch 9/10 4458 days 36%
Ina Daubenbuechel 9/10 4458 days 36%
Maya Bakker-deDreu 8/10 4463 days 36%
Anne and Steve Bartlett 9/10 4465 days 36%
Emeline Dupre 9/10 4474 days 36%
Elly Zimmer 9/10 4480 days 36%
Sven Woelk 10/10 4743 days 36%
Elizabeth Stenhouse 8/10 4748 days 36%
Jill Fischer 9/10 4779 days 36%
Jeanne Moustier 10/10 4820 days 36%
Martyn Kool 7/10 4855 days 33%
Andrea Wollmann 9/10 4856 days 36%
Leticia Martin 8/10 4860 days 36%
Franz Schueler 10/10 4861 days 36%
Knorr Bracher 8/10 4873 days 36%
Jacquemard 8/10 4874 days 36%
C Schaap 10/10 4880 days 36%
Monika Kneidl 10/10 5119 days 36%
Jessica Tilly 8/10 5119 days 36%
Robin Sable 8/10 5125 days 36%
Stephanie Spurr 7/10 5140 days 33%
J Jmal 10/10 5140 days 36%
Lucy Duffy 9/10 5147 days 36%
Wil de Kubber 8/10 5149 days 36%
Hans Duerst 8/10 5150 days 36%
Pete & Pat Etheridge 7/10 5153 days 33%
Beeny 8/10 5154 days 36%
Stephanie Brueck 6/10 5155 days 30%
Rob Gill 10/10 5157 days 36%
Rikke & Trine Bundgaard 8/10 5158 days 36%
Manuela Weber 8/10 5158 days 36%
Villa 8/10 5158 days 36%
David & Sue Lokkerbol 6/10 5159 days 30%
Markus & Miriam 8/10 5160 days 36%
Siegfried Krueger 10/10 5160 days 36%
Jurg Pfaendler 9/10 5161 days 36%
Rainer Schnell 8/10 5165 days 36%
Steve Goodyear 10/10 5165 days 36%
Chris & Jen Spencer 8/10 5184 days 36%
Monika & Roger 9/10 5186 days 36%
Alfred & Henrike 10/10 5198 days 36%
JBunn 7/10 5204 days 33%
Ross Cooke 10/10 5242 days 36%
Berry 10/10 5246 days 36%
Heather & Jenny 6/10 5250 days 30%
jenckes 6/10 5326 days 30%
GenH 8/10 5449 days 36%
Frank & Margot Best 9/10 5462 days 36%
Marc Edwards 10/10 5468 days 36%
Jon_and_Family 9/10 5479 days 36%
Becky Edney 10/10 5484 days 36%
Gordon Agent 10/10 5487 days 36%
Leroy Dimitri 10/10 5492 days 36%
Gunter 6/10 5493 days 30%
Daniel Kriecht 8/10 5493 days 36%
Sandra Milch 10/10 5494 days 36%
L Wright 8/10 5494 days 36%
noname 8/10 5495 days 36%
Richard Dudfield 10/10 5496 days 36%
Michel Monnin 9/10 5496 days 36%
Urs and Isabella 9/10 5497 days 36%
Thomas 10/10 5497 days 36%
Richard Gallichan 9/10 5497 days 36%
Jean Barker 8/10 5497 days 36%
Karin Kueng 6/10 5498 days 30%
Juergen Wolf 9/10 5500 days 36%
Juliane Kleiu 10/10 5500 days 36%
Malcolm McLean 10/10 5500 days 36%
Nathalie Verzeletti 8/10 5500 days 36%
Rebecca Johnston 8/10 5501 days 36%
David Mellard 10/10 5502 days 36%
Tricia Goggin 8/10 5502 days 36%
Lisa 9/10 5502 days 36%
Monique 8/10 5502 days 36%
Keith Ogley 8/10 5504 days 36%
Laurent Michon 8/10 5508 days 36%
Jack Vermeidem 9/10 5508 days 36%
Alan Munday 10/10 5508 days 36%
Ebi & Beate 10/10 5510 days 36%
Binita 4/10 5510 days 21%
A Dekker 8/10 5510 days 36%
John Gray 10/10 5511 days 36%
Gert Vogelaers 8/10 5513 days 36%
Alice 7/10 5514 days 33%
Manu & Gabi 10/10 5515 days 36%
Sandra 9/10 5515 days 36%
James Jackson 9/10 5528 days 36%
John Price 10/10 5528 days 36%
Fabian 8/10 5529 days 36%
Robert Cox 9/10 5529 days 36%
Sarraute 9/10 5530 days 36%
Webster 9/10 5531 days 36%
Derek Archibald 9/10 5531 days 36%
D Hoekstra 10/10 5533 days 36%
Ellen Thompson 10/10 5533 days 36%
Leontine van Laar 8/10 5533 days 36%
Karen Phillips 8/10 5535 days 36%
Ashleigh Buckley 8/10 5538 days 36%
Rosey834 8/10 5569 days 36%
dollimyxture 8/10 5569 days 36%
JudyandAndre 10/10 5569 days 36%
hendrik king 8/10 5569 days 36%
Julie 10/10 5630 days 36%
jenny_nitschke 10/10 5753 days 36%
Lomas 10/10 5805 days 36%
Stephan Imartina 6/10 5810 days 30%
Peter Aerborg 8/10 5811 days 36%
jenniferuk 7/10 5814 days 33%
Peter and Hilda 10/10 5844 days 36%
Hana Vokata 7/10 5849 days 33%
Don & Geraldine 10/10 5850 days 36%
Marg 8/10 5850 days 36%
Corine van Been 8/10 5857 days 36%
maggie Webster 10/10 5861 days 36%
katrina Marshall 9/10 5861 days 36%
Schumacher 9/10 5862 days 36%
Bowness 10/10 5862 days 36%
s_butler 10/10 5863 days 36%
Gerald Veldink 8/10 5863 days 36%
Evans 8/10 5863 days 36%
Marcia & Bruce 10/10 5865 days 36%
Benedict Fluthman 9/10 5865 days 36%
Ingrid Zell 9/10 5866 days 36%
R Bakker 8/10 5866 days 36%
Marcus Kippner 9/10 5866 days 36%
Bert Meuleuorijks 7/10 5871 days 33%
Rod C 9/10 5873 days 36%
Yasmin Abrahams 8/10 5877 days 36%
Rob 9/10 5877 days 36%
Claudia 9/10 5882 days 36%
Nicola 7/10 5884 days 33%
Brian Morris 9/10 5884 days 36%
Max Mareen 9/10 5884 days 36%
Dieter Groscurth 10/10 5885 days 36%
Wilbert Germ 9/10 5888 days 36%
T. Timmers 7/10 5889 days 33%
Vincente Garrido 6/10 5898 days 30%
Johanna X 9/10 5898 days 36%
R Gilge 10/10 5899 days 36%
Susan Hitchins 9/10 5899 days 36%
Dick Rosman 6/10 5899 days 30%
Rachel & Barak 8/10 5901 days 36%
Ingrid Overes 7/10 5902 days 33%
Yvonne Ing 10/10 5902 days 36%
Anne Fri 8/10 5902 days 36%
Chance McGuire 10/10 5903 days 36%
S Luis Van Oler 8/10 5908 days 36%
E.M. Prideaux 10/10 5917 days 36%
Conor Coyle 5/10 5920 days 26%
Yvonne German 8/10 5920 days 36%
Mike 9/10 5949 days 36%
mariak 7/10 5951 days 33%
martint 10/10 5958 days 36%
Debbie Rathbone 5/10 5972 days 26%
katharina 6/10 5975 days 30%
Cyriel Schacken 8/10 5975 days 36%
X Neils 8/10 5987 days 36%
Sara Reekmans 8/10 5988 days 36%
nancyburns 10/10 5995 days 36%
Beth Lenoble 9/10 6026 days 36%
Ritag 9/10 6081 days 36%
simonsandra 8/10 6082 days 36%
terryd 7/10 6087 days 33%
Emear Donnelly 9/10 6130 days 36%
HerbertH 7/10 6201 days 33%
KarinS 9/10 6202 days 36%
Abby 8/10 6208 days 36%
annysp 9/10 6209 days 36%
Van Lent 9/10 6210 days 36%
HovingL 8/10 6221 days 36%
Enno Brehm 5/10 6221 days 26%
DimitriD 9/10 6226 days 36%
FramiskaH 7/10 6227 days 33%
AnjaC 10/10 6227 days 36%
Lars Haf 10/10 6227 days 36%
JaninaF 9/10 6227 days 36%
AnjaChrist 10/10 6227 days 36%
Edcan 10/10 6227 days 36%
RebeccaD1 9/10 6228 days 36%
Gil 7/10 6228 days 33%
MikeS 10/10 6229 days 36%
Francesca Sabat 7/10 6231 days 33%
GraceB 6/10 6231 days 30%
Doll 7/10 6232 days 33%
Rene 9/10 6232 days 36%
Dorothee 9/10 6232 days 36%
Zdenek 9/10 6233 days 36%
BrzezinskaM 10/10 6234 days 36%
AndreB 10/10 6234 days 36%
Donna 10/10 6234 days 36%
TammyH 9/10 6235 days 36%
Linda 5/10 6240 days 26%
Phillip 1/10 6240 days 10%
Susan 9/10 6241 days 36%
GrahamM1 10/10 6242 days 36%
CarstenU 10/10 6243 days 36%
JetteG 10/10 6243 days 36%
GingerPrince 8/10 6243 days 36%
VacherD 8/10 6244 days 36%
Brian 9/10 6248 days 36%
RandiL 7/10 6251 days 33%
CarinnaGermany 8/10 6251 days 36%
Rachel 10/10 6258 days 36%
Claire 10/10 6258 days 36%
Raphael 8/10 6265 days 36%
Caroline 10/10 6266 days 36%
Denk 9/10 6271 days 36%
Pia 9/10 6275 days 36%
David 8/10 6282 days 36%
Johann 10/10 6285 days 36%
Carina 10/10 6287 days 36%
Maria 8/10 6321 days 36%
Mat 6/10 6326 days 30%
midlands_missus 10/10 6330 days 36%
Charlotta Halfwordson 10/10 6340 days 36%
Mary 10/10 6343 days 36%
Atsuko 8/10 6415 days 36%
Mikel 9/10 6448 days 36%
Sarah 8/10 6457 days 36%
Jim Summers 8/10 6457 days 36%
Astrid Snippe 9/10 6551 days 36%
James Gibbs 8/10 6551 days 36%
Meike Biel 5/10 6559 days 26%
Rachel 9/10 6575 days 36%
Naoko 9/10 6575 days 36%
Franz 9/10 6580 days 36%
George Jeffs 10/10 6588 days 36%
Jacob 9/10 6592 days 36%
Stuart Bartram 9/10 6592 days 36%
Lisa Tame 9/10 6596 days 36%
Wolfgang 9/10 6596 days 36%
Greg & Lynette 10/10 6602 days 36%
Omri Hasson 8/10 6606 days 36%
D.A. Mulder 9/10 6608 days 36%
Wendy Lomas 10/10 6618 days 36%
Bronwyn Gaby 9/10 6655 days 36%
Floren 10/10 6698 days 36%
Rob Boston 3/10 6757 days 16%
Patricia Leighton 10/10 6811 days 36%
Svenja 8/10 6925 days 36%
Sue 10/10 6927 days 36%
Akiko&Shibotsu 9/10 6927 days 36%
Adi 9/10 6935 days 36%
Cat 9/10 6939 days 36%
Katie 6/10 6942 days 30%
Raul 10/10 6944 days 36%
IdanNakash 8/10 6945 days 36%
Sandra 10/10 6946 days 36%
TeamFlorida 10/10 6946 days 36%
Pam Rose 10/10 6949 days 36%
Fenke 8/10 6951 days 36%
Bas 8/10 6951 days 36%
John Beirne 9/10 6963 days 36%
Jennifer 7/10 6963 days 33%
Rachel 6/10 6963 days 30%
Jacobien 10/10 6979 days 36%
Henrich 8/10 6984 days 36%
Jim 10/10 6985 days 36%
Messing 5/10 6987 days 26%
Marriott 10/10 6987 days 36%
Liz 9/10 6987 days 36%
Ian 7/10 6991 days 33%
pfiffner 9/10 6991 days 36%

Adjustments

Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.

Sample Size Adjustment

No Adjustment

A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Milford Sound Day Cruises experience has plenty of reviews and does not meet the criteria for any adjustment.

Recent Reviews Adjustment

-3.74% Adjustment

There may be an adjustment if this experience hasn't received any reviews within the last 60 days. However the Milford Sound Day Cruises experience does not meet the criteria for any adjustment.

In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.

The Milford Sound Day Cruises experience has been adjusted for 200 days. Adjustments are according to the following table.

Days Adjustment
197 -3.68%
198 -3.70%
199 -3.72%
200 -3.74%
201 -3.76%
202 -3.77%
203 -3.79%

Balancing Adjustment

2.31% Adjustment

Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.

You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.

We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.

Final Ranking Score

85%

The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.