Ranking Score Explained

Hey, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.

The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!

We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?

Below you'll find details around some of the important factors that went into calculating the ranking score for Milford Sound Day Cruises.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.

Cymen Crick's avatar

Cymen Crick

Rankers Owner

Milford Sound Day Cruises

Valid Reviews

299 Valid Reviews

The Milford Sound Day Cruises experience has a total of 301 reviews. There are 299 valid reviews that are included when calculating the ranking score and 2 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.

Below is the distribution of ratings for the 299 valid reviews:

Rating Count Percentage
10/10 87
29%
9/10 86
29%
8/10 77
26%
7/10 25
8%
6/10 14
5%
5/10 7
2%
4/10 1
0%
3/10 1
0%
2/10 0
0%
1/10 1
0%

85.69% Average

The raw data average (mean) for all the Milford Sound Day Cruises valid reviews is 85.69% and is based on 299 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.

Face-to-Face Reviews

275 Face-to-Face Reviews

The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.

More about face-to-face reviews

Within the 299 valid reviews, the experience has 275 face-to-face reviews collected during interviews by our team.

Below is the distribution of ratings for the 275 face-to-face reviews:

Rating Count Percentage
10/10 78
28%
9/10 81
29%
8/10 72
26%
7/10 23
8%
6/10 13
5%
5/10 7
3%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 1
0%

85.82% Average

The raw data average (mean) for all the Milford Sound Day Cruises face-to-face reviews is 85.82% and is based on 275 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.

Weighted Average

86.44%

Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.

Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.

Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.

Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.

Reviewer Rating Age Relative Weight
Geoff Steele 10/10 3017 days 100%
Brigitte CREPLET 9/10 3192 days 86%
Guillaume Deleuze 7/10 3254 days 77%
Jolien 8/10 3280 days 79%
Ignacio Muerza 10/10 3288 days 80%
Elien Dauwe 9/10 3298 days 78%
Louise Nicholls 9/10 3303 days 78%
Sebastian Braun 9/10 3303 days 78%
Eurard Achille 7/10 3306 days 73%
Brent Johnson 10/10 3322 days 77%
Huon 5/10 3539 days 46%
Timea Bagosi 9/10 3566 days 59%
Ben and Pauline 8/10 3578 days 57%
Anna Stoehr 10/10 3599 days 57%
Peter Hodgson 9/10 3600 days 56%
Herman Lubben 9/10 3606 days 56%
Jiri Benda 8/10 3919 days 32%
Jennifer Lerchbacher 9/10 3947 days 31%
Kristina Farkas 10/10 3947 days 31%
Tobias Becker 7/10 3974 days 27%
Sophia Kadel 9/10 3977 days 28%
Laura and Marie 8/10 3983 days 28%
Samuel Tohko 10/10 4005 days 27%
Andrew Kermode 10/10 4175 days 14%
Wouter Vanmoz 8/10 4281 days 6%
Laure Cops 8/10 4281 days 6%
Alexander Zimmer 9/10 4302 days 4%
Juliane 9/10 4309 days 4%
Laura Metz 9/10 4310 days 4%
Hubertus Thost 8/10 4310 days 4%
Luca Maria Willensrock 7/10 4319 days 3%
G Ballard 9/10 4323 days 3%
F Ballard 10/10 4323 days 3%
Sue L 10/10 4325 days 3%
Terry Seaman 8/10 4325 days 3%
Guillemette 9/10 4329 days 3%
Richard van den Bosch 9/10 4341 days 2%
Ina Daubenbuechel 9/10 4341 days 2%
Maya Bakker-deDreu 8/10 4346 days 1%
Anne and Steve Bartlett 9/10 4348 days 1%
Emeline Dupre 9/10 4357 days 0%
Elly Zimmer 9/10 4363 days 0%
Sven Woelk 10/10 4626 days 37%
Elizabeth Stenhouse 8/10 4631 days 36%
Jill Fischer 9/10 4662 days 36%
Jeanne Moustier 10/10 4703 days 37%
Martyn Kool 7/10 4738 days 34%
Andrea Wollmann 9/10 4739 days 36%
Leticia Martin 8/10 4743 days 36%
Franz Schueler 10/10 4744 days 37%
Knorr Bracher 8/10 4756 days 36%
Jacquemard 8/10 4757 days 36%
C Schaap 10/10 4763 days 37%
Monika Kneidl 10/10 5002 days 37%
Jessica Tilly 8/10 5002 days 36%
Robin Sable 8/10 5008 days 36%
Stephanie Spurr 7/10 5023 days 34%
J Jmal 10/10 5023 days 37%
Lucy Duffy 9/10 5030 days 36%
Wil de Kubber 8/10 5032 days 36%
Hans Duerst 8/10 5033 days 36%
Pete & Pat Etheridge 7/10 5036 days 34%
Beeny 8/10 5037 days 36%
Stephanie Brueck 6/10 5038 days 31%
Rob Gill 10/10 5040 days 37%
Rikke & Trine Bundgaard 8/10 5041 days 36%
Manuela Weber 8/10 5041 days 36%
Villa 8/10 5041 days 36%
David & Sue Lokkerbol 6/10 5042 days 31%
Markus & Miriam 8/10 5043 days 36%
Siegfried Krueger 10/10 5043 days 37%
Jurg Pfaendler 9/10 5044 days 36%
Rainer Schnell 8/10 5048 days 36%
Steve Goodyear 10/10 5048 days 37%
Chris & Jen Spencer 8/10 5067 days 36%
Monika & Roger 9/10 5069 days 36%
Alfred & Henrike 10/10 5081 days 37%
JBunn 7/10 5087 days 34%
Ross Cooke 10/10 5125 days 37%
Berry 10/10 5129 days 37%
Heather & Jenny 6/10 5133 days 31%
jenckes 6/10 5209 days 31%
GenH 8/10 5332 days 36%
Frank & Margot Best 9/10 5345 days 36%
Marc Edwards 10/10 5351 days 37%
Jon_and_Family 9/10 5362 days 36%
Becky Edney 10/10 5367 days 37%
Gordon Agent 10/10 5370 days 37%
Leroy Dimitri 10/10 5375 days 37%
Gunter 6/10 5376 days 31%
Daniel Kriecht 8/10 5376 days 36%
Sandra Milch 10/10 5377 days 37%
L Wright 8/10 5377 days 36%
noname 8/10 5378 days 36%
Richard Dudfield 10/10 5379 days 37%
Michel Monnin 9/10 5379 days 36%
Urs and Isabella 9/10 5380 days 36%
Thomas 10/10 5380 days 37%
Richard Gallichan 9/10 5380 days 36%
Jean Barker 8/10 5380 days 36%
Karin Kueng 6/10 5381 days 31%
Juergen Wolf 9/10 5383 days 36%
Juliane Kleiu 10/10 5383 days 37%
Malcolm McLean 10/10 5383 days 37%
Nathalie Verzeletti 8/10 5383 days 36%
Rebecca Johnston 8/10 5384 days 36%
David Mellard 10/10 5385 days 37%
Tricia Goggin 8/10 5385 days 36%
Lisa 9/10 5385 days 36%
Monique 8/10 5385 days 36%
Keith Ogley 8/10 5387 days 36%
Laurent Michon 8/10 5391 days 36%
Jack Vermeidem 9/10 5391 days 36%
Alan Munday 10/10 5391 days 37%
Ebi & Beate 10/10 5393 days 37%
Binita 4/10 5393 days 24%
A Dekker 8/10 5393 days 36%
John Gray 10/10 5394 days 37%
Gert Vogelaers 8/10 5396 days 36%
Alice 7/10 5397 days 34%
Manu & Gabi 10/10 5398 days 37%
Sandra 9/10 5398 days 36%
James Jackson 9/10 5411 days 36%
John Price 10/10 5411 days 37%
Fabian 8/10 5412 days 36%
Robert Cox 9/10 5412 days 36%
Sarraute 9/10 5413 days 36%
Webster 9/10 5414 days 36%
Derek Archibald 9/10 5414 days 36%
D Hoekstra 10/10 5416 days 37%
Ellen Thompson 10/10 5416 days 37%
Leontine van Laar 8/10 5416 days 36%
Karen Phillips 8/10 5418 days 36%
Ashleigh Buckley 8/10 5421 days 36%
Rosey834 8/10 5452 days 36%
dollimyxture 8/10 5452 days 36%
JudyandAndre 10/10 5452 days 37%
hendrik king 8/10 5452 days 36%
Julie 10/10 5513 days 37%
jenny_nitschke 10/10 5636 days 37%
Lomas 10/10 5688 days 37%
Stephan Imartina 6/10 5693 days 31%
Peter Aerborg 8/10 5694 days 36%
jenniferuk 7/10 5697 days 34%
Peter and Hilda 10/10 5727 days 37%
Hana Vokata 7/10 5732 days 34%
Don & Geraldine 10/10 5733 days 37%
Marg 8/10 5733 days 36%
Corine van Been 8/10 5740 days 36%
maggie Webster 10/10 5744 days 37%
katrina Marshall 9/10 5744 days 36%
Schumacher 9/10 5745 days 36%
Bowness 10/10 5745 days 37%
s_butler 10/10 5746 days 37%
Gerald Veldink 8/10 5746 days 36%
Evans 8/10 5746 days 36%
Marcia & Bruce 10/10 5748 days 37%
Benedict Fluthman 9/10 5748 days 36%
Ingrid Zell 9/10 5749 days 36%
R Bakker 8/10 5749 days 36%
Marcus Kippner 9/10 5749 days 36%
Bert Meuleuorijks 7/10 5754 days 34%
Rod C 9/10 5756 days 36%
Yasmin Abrahams 8/10 5760 days 36%
Rob 9/10 5760 days 36%
Claudia 9/10 5765 days 36%
Nicola 7/10 5767 days 34%
Brian Morris 9/10 5767 days 36%
Max Mareen 9/10 5767 days 36%
Dieter Groscurth 10/10 5768 days 37%
Wilbert Germ 9/10 5771 days 36%
T. Timmers 7/10 5772 days 34%
Vincente Garrido 6/10 5781 days 31%
Johanna X 9/10 5781 days 36%
R Gilge 10/10 5782 days 37%
Susan Hitchins 9/10 5782 days 36%
Dick Rosman 6/10 5782 days 31%
Rachel & Barak 8/10 5784 days 36%
Ingrid Overes 7/10 5785 days 34%
Yvonne Ing 10/10 5785 days 37%
Anne Fri 8/10 5785 days 36%
Chance McGuire 10/10 5786 days 37%
S Luis Van Oler 8/10 5791 days 36%
E.M. Prideaux 10/10 5800 days 37%
Conor Coyle 5/10 5803 days 28%
Yvonne German 8/10 5803 days 36%
Mike 9/10 5832 days 36%
mariak 7/10 5834 days 34%
martint 10/10 5841 days 37%
Debbie Rathbone 5/10 5855 days 28%
katharina 6/10 5858 days 31%
Cyriel Schacken 8/10 5858 days 36%
X Neils 8/10 5870 days 36%
Sara Reekmans 8/10 5871 days 36%
nancyburns 10/10 5878 days 37%
Beth Lenoble 9/10 5909 days 36%
Ritag 9/10 5964 days 36%
simonsandra 8/10 5965 days 36%
terryd 7/10 5970 days 34%
Emear Donnelly 9/10 6013 days 36%
HerbertH 7/10 6084 days 34%
KarinS 9/10 6085 days 36%
Abby 8/10 6092 days 36%
annysp 9/10 6092 days 36%
Van Lent 9/10 6094 days 36%
HovingL 8/10 6104 days 36%
Enno Brehm 5/10 6104 days 28%
DimitriD 9/10 6109 days 36%
FramiskaH 7/10 6110 days 34%
AnjaC 10/10 6110 days 37%
Lars Haf 10/10 6110 days 37%
JaninaF 9/10 6110 days 36%
AnjaChrist 10/10 6110 days 37%
Edcan 10/10 6110 days 37%
RebeccaD1 9/10 6111 days 36%
Gil 7/10 6111 days 34%
MikeS 10/10 6112 days 37%
Francesca Sabat 7/10 6114 days 34%
GraceB 6/10 6114 days 31%
Doll 7/10 6116 days 34%
Rene 9/10 6116 days 36%
Dorothee 9/10 6116 days 36%
Zdenek 9/10 6116 days 36%
BrzezinskaM 10/10 6117 days 37%
AndreB 10/10 6117 days 37%
Donna 10/10 6117 days 37%
TammyH 9/10 6118 days 36%
Linda 5/10 6124 days 28%
Phillip 1/10 6124 days 14%
Susan 9/10 6125 days 36%
GrahamM1 10/10 6125 days 37%
CarstenU 10/10 6126 days 37%
JetteG 10/10 6126 days 37%
GingerPrince 8/10 6126 days 36%
VacherD 8/10 6127 days 36%
Brian 9/10 6131 days 36%
RandiL 7/10 6134 days 34%
CarinnaGermany 8/10 6134 days 36%
Rachel 10/10 6142 days 37%
Claire 10/10 6142 days 37%
Raphael 8/10 6149 days 36%
Caroline 10/10 6149 days 37%
Denk 9/10 6154 days 36%
Pia 9/10 6158 days 36%
David 8/10 6165 days 36%
Johann 10/10 6169 days 37%
Carina 10/10 6171 days 37%
Maria 8/10 6205 days 36%
Mat 6/10 6209 days 31%
midlands_missus 10/10 6214 days 37%
Charlotta Halfwordson 10/10 6223 days 37%
Mary 10/10 6227 days 37%
Atsuko 8/10 6299 days 36%
Mikel 9/10 6332 days 36%
Sarah 8/10 6341 days 36%
Jim Summers 8/10 6341 days 36%
Astrid Snippe 9/10 6434 days 36%
James Gibbs 8/10 6434 days 36%
Meike Biel 5/10 6442 days 28%
Rachel 9/10 6458 days 36%
Naoko 9/10 6458 days 36%
Franz 9/10 6463 days 36%
George Jeffs 10/10 6471 days 37%
Jacob 9/10 6475 days 36%
Stuart Bartram 9/10 6475 days 36%
Lisa Tame 9/10 6479 days 36%
Wolfgang 9/10 6479 days 36%
Greg & Lynette 10/10 6485 days 37%
Omri Hasson 8/10 6489 days 36%
D.A. Mulder 9/10 6491 days 36%
Wendy Lomas 10/10 6501 days 37%
Bronwyn Gaby 9/10 6538 days 36%
Floren 10/10 6581 days 37%
Rob Boston 3/10 6640 days 19%
Patricia Leighton 10/10 6694 days 37%
Svenja 8/10 6808 days 36%
Sue 10/10 6810 days 37%
Akiko&Shibotsu 9/10 6810 days 36%
Adi 9/10 6818 days 36%
Cat 9/10 6822 days 36%
Katie 6/10 6825 days 31%
Raul 10/10 6827 days 37%
IdanNakash 8/10 6828 days 36%
Sandra 10/10 6829 days 37%
TeamFlorida 10/10 6829 days 37%
Pam Rose 10/10 6832 days 37%
Fenke 8/10 6834 days 36%
Bas 8/10 6834 days 36%
John Beirne 9/10 6846 days 36%
Jennifer 7/10 6846 days 34%
Rachel 6/10 6846 days 31%
Jacobien 10/10 6862 days 37%
Henrich 8/10 6867 days 36%
Jim 10/10 6868 days 37%
Messing 5/10 6870 days 28%
Marriott 10/10 6870 days 37%
Liz 9/10 6870 days 36%
Ian 7/10 6874 days 34%
pfiffner 9/10 6874 days 36%

Adjustments

Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.

Sample Size Adjustment

No Adjustment

A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Milford Sound Day Cruises experience has plenty of reviews and does not meet the criteria for any adjustment.

Recent Reviews Adjustment

-4.07% Adjustment

There may be an adjustment if this experience hasn't received any reviews within the last 42 days. However the Milford Sound Day Cruises experience does not meet the criteria for any adjustment.

In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.

The Milford Sound Day Cruises experience has been adjusted for 200 days. Adjustments are according to the following table.

Days Adjustment
197 -4.01%
198 -4.03%
199 -4.05%
200 -4.07%
201 -4.09%
202 -4.11%
203 -4.13%

Balancing Adjustment

2.39% Adjustment

Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.

You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.

We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.

Final Ranking Score

85%

The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.