Ranking Score Explained

G'day, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.

The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!

We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?

Below you'll find details around some of the important factors that went into calculating the ranking score for Milford Sound Day Cruises.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.

Cymen Crick's avatar

Cymen Crick

Rankers Owner

Milford Sound Day Cruises

Valid Reviews

299 Valid Reviews

The Milford Sound Day Cruises experience has a total of 301 reviews. There are 299 valid reviews that are included when calculating the ranking score and 2 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.

Below is the distribution of ratings for the 299 valid reviews:

Rating Count Percentage
10/10 87
29%
9/10 86
29%
8/10 77
26%
7/10 25
8%
6/10 14
5%
5/10 7
2%
4/10 1
0%
3/10 1
0%
2/10 0
0%
1/10 1
0%

85.69% Average

The raw data average (mean) for all the Milford Sound Day Cruises valid reviews is 85.69% and is based on 299 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.

Face-to-Face Reviews

275 Face-to-Face Reviews

The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.

More about face-to-face reviews

Within the 299 valid reviews, the experience has 275 face-to-face reviews collected during interviews by our team.

Below is the distribution of ratings for the 275 face-to-face reviews:

Rating Count Percentage
10/10 78
28%
9/10 81
29%
8/10 72
26%
7/10 23
8%
6/10 13
5%
5/10 7
3%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 1
0%

85.82% Average

The raw data average (mean) for all the Milford Sound Day Cruises face-to-face reviews is 85.82% and is based on 275 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.

Weighted Average

86.49%

Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.

Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.

Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.

Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.

Reviewer Rating Age Relative Weight
Geoff Steele 10/10 2652 days 100%
Brigitte CREPLET 9/10 2828 days 89%
Guillaume Deleuze 7/10 2890 days 80%
Jolien 8/10 2916 days 83%
Ignacio Muerza 10/10 2924 days 84%
Elien Dauwe 9/10 2934 days 83%
Louise Nicholls 9/10 2939 days 83%
Sebastian Braun 9/10 2939 days 83%
Eurard Achille 7/10 2942 days 77%
Brent Johnson 10/10 2958 days 82%
Huon 5/10 3175 days 53%
Timea Bagosi 9/10 3201 days 68%
Ben and Pauline 8/10 3214 days 66%
Anna Stoehr 10/10 3235 days 66%
Peter Hodgson 9/10 3236 days 66%
Herman Lubben 9/10 3242 days 65%
Jiri Benda 8/10 3555 days 47%
Jennifer Lerchbacher 9/10 3583 days 46%
Kristina Farkas 10/10 3583 days 46%
Tobias Becker 7/10 3610 days 41%
Sophia Kadel 9/10 3613 days 44%
Laura and Marie 8/10 3619 days 43%
Samuel Tohko 10/10 3641 days 43%
Andrew Kermode 10/10 3810 days 33%
Wouter Vanmoz 8/10 3917 days 26%
Laure Cops 8/10 3917 days 26%
Alexander Zimmer 9/10 3938 days 25%
Juliane 9/10 3945 days 25%
Laura Metz 9/10 3946 days 25%
Hubertus Thost 8/10 3946 days 25%
Luca Maria Willensrock 7/10 3955 days 23%
G Ballard 9/10 3959 days 24%
F Ballard 10/10 3959 days 24%
Sue L 10/10 3961 days 24%
Terry Seaman 8/10 3961 days 24%
Guillemette 9/10 3965 days 24%
Richard van den Bosch 9/10 3977 days 23%
Ina Daubenbuechel 9/10 3977 days 23%
Maya Bakker-deDreu 8/10 3982 days 23%
Anne and Steve Bartlett 9/10 3984 days 23%
Emeline Dupre 9/10 3993 days 22%
Elly Zimmer 9/10 3999 days 22%
Sven Woelk 10/10 4262 days 7%
Elizabeth Stenhouse 8/10 4267 days 6%
Jill Fischer 9/10 4298 days 5%
Jeanne Moustier 10/10 4339 days 2%
Martyn Kool 7/10 4374 days 0%
Andrea Wollmann 9/10 4375 days 0%
Leticia Martin 8/10 4379 days 0%
Franz Schueler 10/10 4380 days 30%
Knorr Bracher 8/10 4392 days 29%
Jacquemard 8/10 4393 days 29%
C Schaap 10/10 4399 days 30%
Monika Kneidl 10/10 4638 days 30%
Jessica Tilly 8/10 4638 days 29%
Robin Sable 8/10 4644 days 29%
Stephanie Spurr 7/10 4659 days 27%
J Jmal 10/10 4659 days 30%
Lucy Duffy 9/10 4666 days 29%
Wil de Kubber 8/10 4668 days 29%
Hans Duerst 8/10 4669 days 29%
Pete & Pat Etheridge 7/10 4672 days 27%
Beeny 8/10 4673 days 29%
Stephanie Brueck 6/10 4674 days 25%
Rob Gill 10/10 4676 days 30%
Rikke & Trine Bundgaard 8/10 4677 days 29%
Manuela Weber 8/10 4677 days 29%
Villa 8/10 4677 days 29%
David & Sue Lokkerbol 6/10 4678 days 25%
Markus & Miriam 8/10 4679 days 29%
Siegfried Krueger 10/10 4679 days 30%
Jurg Pfaendler 9/10 4680 days 29%
Rainer Schnell 8/10 4684 days 29%
Steve Goodyear 10/10 4684 days 30%
Chris & Jen Spencer 8/10 4703 days 29%
Monika & Roger 9/10 4705 days 29%
Alfred & Henrike 10/10 4717 days 30%
JBunn 7/10 4723 days 27%
Ross Cooke 10/10 4761 days 30%
Berry 10/10 4765 days 30%
Heather & Jenny 6/10 4769 days 25%
jenckes 6/10 4844 days 25%
GenH 8/10 4967 days 29%
Frank & Margot Best 9/10 4980 days 29%
Marc Edwards 10/10 4986 days 30%
Jon_and_Family 9/10 4998 days 29%
Becky Edney 10/10 5003 days 30%
Gordon Agent 10/10 5006 days 30%
Leroy Dimitri 10/10 5011 days 30%
Gunter 6/10 5012 days 25%
Daniel Kriecht 8/10 5012 days 29%
Sandra Milch 10/10 5013 days 30%
L Wright 8/10 5013 days 29%
noname 8/10 5014 days 29%
Richard Dudfield 10/10 5015 days 30%
Michel Monnin 9/10 5015 days 29%
Urs and Isabella 9/10 5016 days 29%
Thomas 10/10 5016 days 30%
Richard Gallichan 9/10 5016 days 29%
Jean Barker 8/10 5016 days 29%
Karin Kueng 6/10 5017 days 25%
Juergen Wolf 9/10 5019 days 29%
Juliane Kleiu 10/10 5019 days 30%
Malcolm McLean 10/10 5019 days 30%
Nathalie Verzeletti 8/10 5019 days 29%
Rebecca Johnston 8/10 5020 days 29%
David Mellard 10/10 5021 days 30%
Tricia Goggin 8/10 5021 days 29%
Lisa 9/10 5021 days 29%
Monique 8/10 5021 days 29%
Keith Ogley 8/10 5023 days 29%
Laurent Michon 8/10 5027 days 29%
Jack Vermeidem 9/10 5027 days 29%
Alan Munday 10/10 5027 days 30%
Ebi & Beate 10/10 5029 days 30%
Binita 4/10 5029 days 19%
A Dekker 8/10 5029 days 29%
John Gray 10/10 5030 days 30%
Gert Vogelaers 8/10 5032 days 29%
Alice 7/10 5033 days 27%
Manu & Gabi 10/10 5034 days 30%
Sandra 9/10 5034 days 29%
James Jackson 9/10 5047 days 29%
John Price 10/10 5047 days 30%
Fabian 8/10 5048 days 29%
Robert Cox 9/10 5048 days 29%
Sarraute 9/10 5049 days 29%
Webster 9/10 5050 days 29%
Derek Archibald 9/10 5050 days 29%
D Hoekstra 10/10 5052 days 30%
Ellen Thompson 10/10 5052 days 30%
Leontine van Laar 8/10 5052 days 29%
Karen Phillips 8/10 5054 days 29%
Ashleigh Buckley 8/10 5057 days 29%
Rosey834 8/10 5088 days 29%
dollimyxture 8/10 5088 days 29%
JudyandAndre 10/10 5088 days 30%
hendrik king 8/10 5088 days 29%
Julie 10/10 5149 days 30%
jenny_nitschke 10/10 5271 days 30%
Lomas 10/10 5323 days 30%
Stephan Imartina 6/10 5328 days 25%
Peter Aerborg 8/10 5329 days 29%
jenniferuk 7/10 5332 days 27%
Peter and Hilda 10/10 5363 days 30%
Hana Vokata 7/10 5368 days 27%
Don & Geraldine 10/10 5369 days 30%
Marg 8/10 5369 days 29%
Corine van Been 8/10 5376 days 29%
maggie Webster 10/10 5380 days 30%
katrina Marshall 9/10 5380 days 29%
Schumacher 9/10 5381 days 29%
Bowness 10/10 5381 days 30%
s_butler 10/10 5382 days 30%
Gerald Veldink 8/10 5382 days 29%
Evans 8/10 5382 days 29%
Marcia & Bruce 10/10 5384 days 30%
Benedict Fluthman 9/10 5384 days 29%
Ingrid Zell 9/10 5385 days 29%
R Bakker 8/10 5385 days 29%
Marcus Kippner 9/10 5385 days 29%
Bert Meuleuorijks 7/10 5390 days 27%
Rod C 9/10 5392 days 29%
Yasmin Abrahams 8/10 5396 days 29%
Rob 9/10 5396 days 29%
Claudia 9/10 5401 days 29%
Nicola 7/10 5403 days 27%
Brian Morris 9/10 5403 days 29%
Max Mareen 9/10 5403 days 29%
Dieter Groscurth 10/10 5404 days 30%
Wilbert Germ 9/10 5407 days 29%
T. Timmers 7/10 5408 days 27%
Vincente Garrido 6/10 5417 days 25%
Johanna X 9/10 5417 days 29%
R Gilge 10/10 5418 days 30%
Susan Hitchins 9/10 5418 days 29%
Dick Rosman 6/10 5418 days 25%
Rachel & Barak 8/10 5420 days 29%
Ingrid Overes 7/10 5421 days 27%
Yvonne Ing 10/10 5421 days 30%
Anne Fri 8/10 5421 days 29%
Chance McGuire 10/10 5422 days 30%
S Luis Van Oler 8/10 5427 days 29%
E.M. Prideaux 10/10 5436 days 30%
Conor Coyle 5/10 5439 days 23%
Yvonne German 8/10 5439 days 29%
Mike 9/10 5468 days 29%
mariak 7/10 5470 days 27%
martint 10/10 5477 days 30%
Debbie Rathbone 5/10 5491 days 23%
katharina 6/10 5494 days 25%
Cyriel Schacken 8/10 5494 days 29%
X Neils 8/10 5506 days 29%
Sara Reekmans 8/10 5507 days 29%
nancyburns 10/10 5514 days 30%
Beth Lenoble 9/10 5545 days 29%
Ritag 9/10 5599 days 29%
simonsandra 8/10 5600 days 29%
terryd 7/10 5605 days 27%
Emear Donnelly 9/10 5648 days 29%
HerbertH 7/10 5719 days 27%
KarinS 9/10 5720 days 29%
Abby 8/10 5727 days 29%
annysp 9/10 5728 days 29%
Van Lent 9/10 5729 days 29%
HovingL 8/10 5740 days 29%
Enno Brehm 5/10 5740 days 23%
DimitriD 9/10 5745 days 29%
FramiskaH 7/10 5746 days 27%
AnjaC 10/10 5746 days 30%
Lars Haf 10/10 5746 days 30%
JaninaF 9/10 5746 days 29%
AnjaChrist 10/10 5746 days 30%
Edcan 10/10 5746 days 30%
RebeccaD1 9/10 5747 days 29%
Gil 7/10 5747 days 27%
MikeS 10/10 5748 days 30%
Francesca Sabat 7/10 5750 days 27%
GraceB 6/10 5750 days 25%
Doll 7/10 5751 days 27%
Rene 9/10 5751 days 29%
Dorothee 9/10 5751 days 29%
Zdenek 9/10 5752 days 29%
BrzezinskaM 10/10 5753 days 30%
AndreB 10/10 5753 days 30%
Donna 10/10 5753 days 30%
TammyH 9/10 5754 days 29%
Linda 5/10 5759 days 23%
Phillip 1/10 5759 days 12%
Susan 9/10 5760 days 29%
GrahamM1 10/10 5761 days 30%
CarstenU 10/10 5762 days 30%
JetteG 10/10 5762 days 30%
GingerPrince 8/10 5762 days 29%
VacherD 8/10 5763 days 29%
Brian 9/10 5767 days 29%
RandiL 7/10 5770 days 27%
CarinnaGermany 8/10 5770 days 29%
Rachel 10/10 5777 days 30%
Claire 10/10 5777 days 30%
Raphael 8/10 5784 days 29%
Caroline 10/10 5785 days 30%
Denk 9/10 5790 days 29%
Pia 9/10 5794 days 29%
David 8/10 5801 days 29%
Johann 10/10 5804 days 30%
Carina 10/10 5806 days 30%
Maria 8/10 5840 days 29%
Mat 6/10 5845 days 25%
midlands_missus 10/10 5849 days 30%
Charlotta Halfwordson 10/10 5859 days 30%
Mary 10/10 5862 days 30%
Atsuko 8/10 5934 days 29%
Mikel 9/10 5967 days 29%
Sarah 8/10 5976 days 29%
Jim Summers 8/10 5976 days 29%
Astrid Snippe 9/10 6069 days 29%
James Gibbs 8/10 6069 days 29%
Meike Biel 5/10 6077 days 23%
Rachel 9/10 6094 days 29%
Naoko 9/10 6094 days 29%
Franz 9/10 6099 days 29%
George Jeffs 10/10 6107 days 30%
Jacob 9/10 6111 days 29%
Stuart Bartram 9/10 6111 days 29%
Lisa Tame 9/10 6114 days 29%
Wolfgang 9/10 6115 days 29%
Greg & Lynette 10/10 6121 days 30%
Omri Hasson 8/10 6125 days 29%
D.A. Mulder 9/10 6127 days 29%
Wendy Lomas 10/10 6137 days 30%
Bronwyn Gaby 9/10 6174 days 29%
Floren 10/10 6217 days 30%
Rob Boston 3/10 6276 days 16%
Patricia Leighton 10/10 6329 days 30%
Svenja 8/10 6443 days 29%
Sue 10/10 6445 days 30%
Akiko&Shibotsu 9/10 6445 days 29%
Adi 9/10 6453 days 29%
Cat 9/10 6457 days 29%
Katie 6/10 6460 days 25%
Raul 10/10 6462 days 30%
IdanNakash 8/10 6463 days 29%
Sandra 10/10 6464 days 30%
TeamFlorida 10/10 6464 days 30%
Pam Rose 10/10 6467 days 30%
Fenke 8/10 6469 days 29%
Bas 8/10 6469 days 29%
John Beirne 9/10 6482 days 29%
Jennifer 7/10 6482 days 27%
Rachel 6/10 6482 days 25%
Jacobien 10/10 6498 days 30%
Henrich 8/10 6503 days 29%
Jim 10/10 6504 days 30%
Messing 5/10 6506 days 23%
Marriott 10/10 6506 days 30%
Liz 9/10 6506 days 29%
Ian 7/10 6510 days 27%
pfiffner 9/10 6510 days 29%

Adjustments

Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.

Sample Size Adjustment

No Adjustment

A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Milford Sound Day Cruises experience has plenty of reviews and does not meet the criteria for any adjustment.

Recent Reviews Adjustment

-4.07% Adjustment

There may be an adjustment if this experience hasn't received any reviews within the last 42 days. However the Milford Sound Day Cruises experience does not meet the criteria for any adjustment.

In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.

The Milford Sound Day Cruises experience has been adjusted for 200 days. Adjustments are according to the following table.

Days Adjustment
197 -4.01%
198 -4.03%
199 -4.05%
200 -4.07%
201 -4.09%
202 -4.11%
203 -4.13%

Balancing Adjustment

2.38% Adjustment

Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.

You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.

We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.

Final Ranking Score

85%

The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.