Ranking Score Explained

Hi there, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.

The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!

We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?

Below you'll find details around some of the important factors that went into calculating the ranking score for SITCo.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.

Nick Morrison's avatar

Nick Morrison

Rankers owner


Valid Reviews

20 Valid Reviews

The SITCo experience has a total of 20 valid reviews. There are no invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.

Below is the distribution of ratings for the 20 valid reviews:

Rating Count Percentage
10/10 17
9/10 3
8/10 0
7/10 0
6/10 0
5/10 0
4/10 0
3/10 0
2/10 0
1/10 0

98.50% Average

The raw data average (mean) for all the SITCo valid reviews is 98.50% and is based on 20 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.

Weighted Average


Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.

Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.

Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.

Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.

Reviewer Rating Age Face-to-Face Weight Relative Weight
alshoo 10/10 3280 days 0.72 100%
handy437 9/10 3280 days 0.72 100%
dwmc 10/10 3340 days 0.61 84%
alt 10/10 3371 days 0.55 75%
L_mm 10/10 3371 days 0.55 75%
Creepy90 10/10 3371 days 0.55 75%
cartwright 10/10 3676 days 0.0 0%
sbi4alo 10/10 3676 days 0.0 0%
clairewheels 10/10 3736 days 0.0 0%
camtomsmith 9/10 3767 days 0.0 0%
charliecharls 10/10 3828 days 0.0 0%
annac 9/10 4132 days 0.0 0%
jmay 10/10 4497 days 0.0 0%
posgateo 10/10 4497 days 0.0 0%
bigsteve 10/10 4863 days 0.0 0%
jonurp 10/10 4863 days 0.0 0%
greenmachine 10/10 4893 days 0.0 0%
jeztherez 10/10 5958 days 0.0 0%
mikeyp 10/10 6232 days 0.0 0%
jimboseternalwinter 10/10 6689 days 0.0 0%


Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.

Sample Size Adjustment

No Adjustment

A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The SITCo experience has plenty of reviews and does not meet the criteria for any adjustment.

Recent Reviews Adjustment

-3.75% Adjustment

There may be an adjustment if this experience hasn't received any reviews within the last 54 days. However the SITCo experience does not meet the criteria for any adjustment.

In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.

The SITCo experience has been adjusted for 200 days. Adjustments are according to the following table.

Days Adjustment
197 -3.69%
198 -3.71%
199 -3.73%
200 -3.75%
201 -3.76%
202 -3.78%
203 -3.80%

Final Ranking Score


The final ranking score once adjustments and rounding has been applied. This value is cached and recalculated each day. Therefore it may not be precisely accurate based on the other values presented.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz.