Ranking Score Explained

Hi there, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.

The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!

We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?

Below you'll find details around some of the important factors that went into calculating the ranking score for East Cape Campground.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.

Nick Morrison's avatar

Nick Morrison

Rankers owner

East Cape Campground

Valid Reviews

43 Valid Reviews

The East Cape Campground experience has a total of 44 reviews. There are 43 valid reviews that are included when calculating the ranking score and 1 invalid review that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.

Below is the distribution of ratings for the 43 valid reviews:

Rating Count Percentage
10/10 10
9/10 6
8/10 15
7/10 4
6/10 2
5/10 4
4/10 0
3/10 0
2/10 1
1/10 1

78.37% Average

The raw data average (mean) for all the East Cape Campground valid reviews is 78.37% and is based on 43 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.

Face-to-Face Reviews

6 Face-to-Face Reviews

The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.

More about face-to-face reviews

Within the 43 valid reviews, the experience has 6 face-to-face reviews collected during interviews by our team.

Below is the distribution of ratings for the 6 face-to-face reviews:

Rating Count Percentage
10/10 2
9/10 0
8/10 2
7/10 0
6/10 0
5/10 1
4/10 0
3/10 0
2/10 1
1/10 0

71.67% Average

The raw data average (mean) for all the East Cape Campground face-to-face reviews is 71.67% and is based on 6 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.

Weighted Average


Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.

Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.

Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.

Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.

Reviewer Rating Age Relative Weight
Dan 8/10 184 days 100%
Bri 9/10 304 days 95%
Bethan 9/10 335 days 91%
ELNZ 8/10 549 days 55%
Amy 8/10 549 days 55%
Jolinda 1/10 670 days 27%
Mirco 8/10 701 days 31%
Shawn 8/10 701 days 31%
Scott Peaker 10/10 701 days 32%
Clint Parsons 9/10 701 days 32%
Schubi 10/10 701 days 32%
Ron Weasley 9/10 731 days 28%
Bert 6/10 732 days 23%
Jess 9/10 732 days 28%
Bill Bartleet 7/10 762 days 22%
Rosie 7/10 976 days 7%
Simon 10/10 976 days 7%
BenVW 10/10 1007 days 6%
Matthias 6/10 1035 days 4%
Niven 10/10 1035 days 5%
Jenny Zhang 8/10 1096 days 4%
KB 8/10 1097 days 4%
Axel 8/10 1188 days 4%
Kevin Sims 7/10 1372 days 4%
Jo Dawson 8/10 1615 days 3%
Blu Ice 8/10 1754 days 3%
Tai T 7/10 1842 days 3%
Mr and Mrs B 8/10 1862 days 3%
Laurie 9/10 1893 days 3%
Nicole Dube 10/10 2274 days 2%
Matt Burrus 10/10 2279 days 2%
Rebecca Can 5/10 2344 days 1%
Christina L 5/10 2384 days 1%
Vincent Rushby 8/10 2512 days 2%
Ainslie Gee 10/10 2526 days 2%
Trevor Brown 5/10 2527 days 1%
Roland Oldengarm 8/10 2528 days 1%
Rainer 8/10 2826 days 0%
Daniel Garcia Dezgado 8/10 2842 days 0%
Anna 10/10 2863 days 0%
Derek 10/10 3909 days 0%
Beverly B 5/10 4336 days 0%
Mille Winther 2/10 4395 days 0%


Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.

Sample Size Adjustment

No Adjustment

A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The East Cape Campground experience has plenty of reviews and does not meet the criteria for any adjustment.

Recent Reviews Adjustment

-3.28% Adjustment

There may be an adjustment if this experience hasn't received any reviews within the last 43 days. However the East Cape Campground experience does not meet the criteria for any adjustment.

In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.

The East Cape Campground experience has been adjusted for 161 days. Adjustments are according to the following table.

Days Adjustment
158 -3.22%
159 -3.24%
160 -3.26%
161 -3.28%
162 -3.30%
163 -3.32%
164 -3.34%

Final Ranking Score


The final ranking score once adjustments and rounding has been applied. This value is cached and recalculated each day. Therefore it may not be precisely accurate based on the other values presented.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz.