Hey, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Gentle Annie.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
Gentle Annie
Valid Reviews
103 Valid Reviews
The Gentle Annie experience has a total of 106 reviews. There are 103 valid reviews that are included when calculating the ranking score and 3 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 103 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 85 |
|
83% |
| 9/10 | 11 |
|
11% |
| 8/10 | 4 |
|
4% |
| 7/10 | 2 |
|
2% |
| 6/10 | 0 |
|
0% |
| 5/10 | 0 |
|
0% |
| 4/10 | 0 |
|
0% |
| 3/10 | 1 |
|
1% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
96.89% Average
The raw data average (mean) for all the Gentle Annie valid reviews is 96.89% and is based on 103 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
4 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 103 valid reviews, the experience has 4 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 4 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 3 |
|
75% |
| 9/10 | 0 |
|
0% |
| 8/10 | 0 |
|
0% |
| 7/10 | 1 |
|
25% |
| 6/10 | 0 |
|
0% |
| 5/10 | 0 |
|
0% |
| 4/10 | 0 |
|
0% |
| 3/10 | 0 |
|
0% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
92.50% Average
The raw data average (mean) for all the Gentle Annie face-to-face reviews is 92.50% and is based on 4 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
97.42%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| EUNJI | 10/10 | 74 days | 100% |
| Sandy | 10/10 | 135 days | 99% |
| Anonymous | 9/10 | 316 days | 94% |
| Shaun | 10/10 | 316 days | 95% |
| Gas | 10/10 | 347 days | 93% |
| Ruby. | 10/10 | 378 days | 92% |
| Lesley Langelaan | 10/10 | 378 days | 92% |
| Dee | 10/10 | 408 days | 91% |
| Vagabond | 10/10 | 500 days | 86% |
| Adam w | 10/10 | 531 days | 84% |
| Suzanne & Andy Bishop | 10/10 | 653 days | 76% |
| Jennifer Sergeant | 7/10 | 682 days | 69% |
| mari22 | 10/10 | 713 days | 71% |
| Ella | 10/10 | 713 days | 71% |
| chasingthesun141 | 10/10 | 774 days | 66% |
| Christine | 10/10 | 805 days | 63% |
| Christoph Soukup | 10/10 | 835 days | 60% |
| Jojude | 10/10 | 835 days | 60% |
| Vanessa | 10/10 | 866 days | 57% |
| Soph | 10/10 | 866 days | 57% |
| Nz.exploring | 10/10 | 927 days | 51% |
| Paul & Nic | 10/10 | 927 days | 51% |
| Steve Bl | 8/10 | 927 days | 50% |
| Luane | 10/10 | 927 days | 51% |
| Max | 9/10 | 958 days | 48% |
| Barry and Pauline Kingston | 10/10 | 958 days | 48% |
| Karen Tegroen | 10/10 | 1019 days | 42% |
| Sharon | 9/10 | 1047 days | 39% |
| Jodi Scrivens | 9/10 | 1047 days | 39% |
| Kyle | 10/10 | 1078 days | 37% |
| Haylee Rodmell | 10/10 | 1078 days | 37% |
| Kerryhpearson@gmail.com | 10/10 | 1078 days | 37% |
| Lisa | 10/10 | 1078 days | 37% |
| Jan | 10/10 | 1078 days | 37% |
| Helena Falk | 8/10 | 1078 days | 36% |
| Carolyn | 10/10 | 1078 days | 37% |
| Sarah S | 10/10 | 1078 days | 37% |
| Antoinette Christchurch NZ | 10/10 | 1078 days | 37% |
| Steffan | 10/10 | 1078 days | 37% |
| Carine | 10/10 | 1078 days | 37% |
| Jo | 9/10 | 1078 days | 37% |
| Mai van Mulligen - NZ | 10/10 | 1078 days | 37% |
| Selina Walker | 10/10 | 1078 days | 37% |
| Katie | 10/10 | 1078 days | 37% |
| Nyree | 10/10 | 1078 days | 37% |
| CJ | 10/10 | 1109 days | 34% |
| Ray Bovey | 8/10 | 1109 days | 34% |
| Julia | 9/10 | 1139 days | 32% |
| Kirsten | 10/10 | 1170 days | 30% |
| Karen | 10/10 | 1170 days | 30% |
| Christine Molenaar | 10/10 | 1262 days | 23% |
| AMR | 10/10 | 1443 days | 13% |
| Dianne | 10/10 | 1627 days | 7% |
| Kane Marshall | 10/10 | 1777 days | 5% |
| LeeAnn | 10/10 | 1777 days | 5% |
| Richie Miller | 10/10 | 1839 days | 5% |
| Boardwalk Blss | 10/10 | 1930 days | 5% |
| Mark | 10/10 | 2174 days | 4% |
| Kathy | 10/10 | 2266 days | 4% |
| Sharron | 10/10 | 2266 days | 4% |
| Nick | 10/10 | 2266 days | 4% |
| Craig/ Sarah | 10/10 | 2266 days | 4% |
| River | 10/10 | 2358 days | 4% |
| Natazha Bernie | 10/10 | 2358 days | 4% |
| Beth | 10/10 | 2508 days | 4% |
| Wayne n Leanne Johnson | 10/10 | 2570 days | 3% |
| Caroline | 10/10 | 2570 days | 3% |
| Jen | 10/10 | 2570 days | 3% |
| Grizzly Girl | 10/10 | 2631 days | 3% |
| Kim | 10/10 | 2692 days | 3% |
| Helen Moxon | 10/10 | 2753 days | 3% |
| Jakub Horner | 10/10 | 2839 days | 3% |
| Michael Stützle | 10/10 | 2845 days | 3% |
| Nigel & Annie Dale | 10/10 | 2873 days | 3% |
| Leo Forster | 10/10 | 2873 days | 3% |
| Violet | 10/10 | 2904 days | 3% |
| Beth Bovey | 10/10 | 2906 days | 3% |
| Lilith Prins | 10/10 | 2932 days | 3% |
| Joanna du Toit | 9/10 | 2935 days | 3% |
| Fifi and Jay | 10/10 | 3123 days | 2% |
| Taya Wiebe | 10/10 | 3170 days | 2% |
| Freddy Gates | 10/10 | 3186 days | 2% |
| Rob & Colleen Elwood | 9/10 | 3300 days | 2% |
| Margo Wiltens | 8/10 | 3367 days | 2% |
| Jennifer Ellis | 10/10 | 3493 days | 2% |
| Angela Mallard | 10/10 | 3589 days | 1% |
| Lisa Conradie | 9/10 | 3604 days | 1% |
| Liam Clarke | 10/10 | 3619 days | 1% |
| Roger Montenegro | 10/10 | 3663 days | 1% |
| Tessa Smith | 10/10 | 3684 days | 1% |
| Mareike Bach | 10/10 | 3684 days | 1% |
| Forrest Bilek | 10/10 | 3713 days | 1% |
| Megan | 3/10 | 3757 days | 1% |
| Squiesel | 10/10 | 3944 days | 1% |
| Kris Marinomunn | 9/10 | 3952 days | 1% |
| kim | 10/10 | 4122 days | 0% |
| Malcolm & Susan | 10/10 | 4306 days | 0% |
| Bill | 10/10 | 4332 days | 0% |
| Saskia | 10/10 | 4332 days | 0% |
| annie johnson | 10/10 | 4671 days | 1% |
| Karine Scheers | 7/10 | 4672 days | 0% |
| Graeme | 9/10 | 5065 days | 1% |
| Huber | 10/10 | 5789 days | 1% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Gentle Annie experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-0.95% Adjustment
There may be an adjustment if this experience hasn't received any reviews within the last 42 days. However the Gentle Annie experience does not meet the criteria for any adjustment.
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Gentle Annie experience has been adjusted for 47 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 44 | -0.89% |
| 45 | -0.91% |
| 46 | -0.93% |
| 47 | -0.95% |
| 48 | -0.97% |
| 49 | -0.99% |
| 50 | -1.02% |
| … | … |
Balancing Adjustment
0.30% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Final Ranking Score
97%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.