Hi, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Dickson Holiday Park.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
50 Valid Reviews
The Dickson Holiday Park experience has a total of 52 reviews. There are 50 valid reviews that are included when calculating the ranking score and 2 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 50 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 10 |
|
20% |
| 9/10 | 9 |
|
18% |
| 8/10 | 18 |
|
36% |
| 7/10 | 5 |
|
10% |
| 6/10 | 0 |
|
0% |
| 5/10 | 4 |
|
8% |
| 4/10 | 1 |
|
2% |
| 3/10 | 2 |
|
4% |
| 2/10 | 0 |
|
0% |
| 1/10 | 1 |
|
2% |
78.20% Average
The raw data average (mean) for all the Dickson Holiday Park valid reviews is 78.20% and is based on 50 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
11 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 50 valid reviews, the experience has 11 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 11 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 2 |
|
18% |
| 9/10 | 0 |
|
0% |
| 8/10 | 6 |
|
55% |
| 7/10 | 2 |
|
18% |
| 6/10 | 0 |
|
0% |
| 5/10 | 0 |
|
0% |
| 4/10 | 0 |
|
0% |
| 3/10 | 1 |
|
9% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
77.27% Average
The raw data average (mean) for all the Dickson Holiday Park face-to-face reviews is 77.27% and is based on 11 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
87.86%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Benno Blickenstorfer | 9/10 | 72 days | 99% |
| Rod Pik | 10/10 | 100 days | 100% |
| Ian | 7/10 | 893 days | 51% |
| Bryan | 8/10 | 984 days | 44% |
| Kate | 10/10 | 1015 days | 42% |
| Kate | 9/10 | 1227 days | 25% |
| Andy G | 9/10 | 1227 days | 25% |
| Corina Buhl | 10/10 | 1258 days | 23% |
| Rob | 3/10 | 1288 days | 11% |
| Lilly | 10/10 | 1441 days | 13% |
| Trent | 1/10 | 1592 days | 3% |
| Mic&Ric | 8/10 | 2049 days | 4% |
| Kate Shields | 9/10 | 2415 days | 3% |
| John and Janice | 8/10 | 2568 days | 3% |
| Ann-sophie Sullivan | 9/10 | 2657 days | 3% |
| Emma Guthrie | 5/10 | 3022 days | 2% |
| Thomas Crow | 8/10 | 3032 days | 2% |
| Leonie Scholten | 10/10 | 3194 days | 2% |
| Kathrina Handschuh | 8/10 | 3242 days | 2% |
| Breanna Alexander | 9/10 | 3407 days | 1% |
| Neil Warnock | 10/10 | 3448 days | 1% |
| S Webb | 10/10 | 3478 days | 1% |
| Catherine Davison | 8/10 | 3688 days | 1% |
| Peter Barker | 9/10 | 3703 days | 1% |
| Kresten Skak | 8/10 | 3817 days | 1% |
| Stephanie | 5/10 | 4034 days | 0% |
| Emma Keegan | 7/10 | 4058 days | 0% |
| Koen Vandenbroucke | 5/10 | 4095 days | 0% |
| Mike Merrick | 8/10 | 4111 days | 0% |
| Atilio | 9/10 | 4148 days | 0% |
| Wilma Senior | 7/10 | 4148 days | 0% |
| Brita Topp | 8/10 | 4394 days | 1% |
| Jacqui V | 9/10 | 4483 days | 1% |
| alex beley | 10/10 | 4606 days | 1% |
| Hendrik Rother | 8/10 | 4811 days | 0% |
| Hanneke P | 5/10 | 4879 days | 0% |
| Jayne UK | 4/10 | 4879 days | 0% |
| cj01 | 8/10 | 4910 days | 1% |
| Terry Coles | 8/10 | 4910 days | 0% |
| A Sorg | 3/10 | 5206 days | 0% |
| Mirando4ka | 8/10 | 5214 days | 1% |
| Tina | 7/10 | 5306 days | 0% |
| Jon_and_Family | 8/10 | 5520 days | 1% |
| Graham Mason | 8/10 | 5538 days | 0% |
| Thomas Ebueter | 8/10 | 5577 days | 0% |
| Turner | 8/10 | 5943 days | 0% |
| stephenst | 8/10 | 5990 days | 0% |
| rosil | 10/10 | 6250 days | 0% |
| Martina Bumiller | 10/10 | 6255 days | 0% |
| RuddM | 7/10 | 6284 days | 0% |
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Dickson Holiday Park experience has plenty of reviews and does not meet the criteria for any adjustment.
-0.65% Adjustment
There may be an adjustment if this experience hasn't received any reviews within the last 88 days. However the Dickson Holiday Park experience does not meet the criteria for any adjustment.
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Dickson Holiday Park experience has been adjusted for 45 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 42 | -0.60% |
| 43 | -0.62% |
| 44 | -0.63% |
| 45 | -0.65% |
| 46 | -0.66% |
| 47 | -0.67% |
| 48 | -0.69% |
| … | … |
1.42% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
89%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.