Ranking Score Explained

Kia ora, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.

The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!

We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?

Below you'll find details around some of the important factors that went into calculating the ranking score for Milford Sound Overnight Cruises.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.

Cymen Crick's avatar

Cymen Crick

Rankers Owner

Milford Sound Overnight Cruises

Valid Reviews

31 Valid Reviews

The Milford Sound Overnight Cruises experience has a total of 31 valid reviews. There are no invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.

Below is the distribution of ratings for the 31 valid reviews:

Rating Count Percentage
10/10 13
42%
9/10 9
29%
8/10 3
10%
7/10 4
13%
6/10 0
0%
5/10 0
0%
4/10 1
3%
3/10 0
0%
2/10 0
0%
1/10 1
3%

86.45% Average

The raw data average (mean) for all the Milford Sound Overnight Cruises valid reviews is 86.45% and is based on 31 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.

Face-to-Face Reviews

24 Face-to-Face Reviews

The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.

More about face-to-face reviews

Within the 31 valid reviews, the experience has 24 face-to-face reviews collected during interviews by our team.

Below is the distribution of ratings for the 24 face-to-face reviews:

Rating Count Percentage
10/10 9
38%
9/10 7
29%
8/10 3
13%
7/10 4
17%
6/10 0
0%
5/10 0
0%
4/10 1
4%
3/10 0
0%
2/10 0
0%
1/10 0
0%

87.08% Average

The raw data average (mean) for all the Milford Sound Overnight Cruises face-to-face reviews is 87.08% and is based on 24 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.

Weighted Average

89.78%

Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.

Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.

Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.

Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.

Reviewer Rating Age Relative Weight
Dorothy and Graham Glen 9/10 2586 days 100%
Jill Stebbing 10/10 3189 days 67%
Tom and Jemima Rawlings 7/10 4376 days 0%
roos wubben 9/10 4401 days 28%
Laura McCusker 10/10 4767 days 29%
Paul Nickson 9/10 5018 days 28%
Gerlach 10/10 5031 days 29%
KAA 1/10 5177 days 11%
aggiemary04 10/10 5177 days 29%
susandicus 10/10 5330 days 29%
Ian Tainsh 9/10 5373 days 28%
Matthiis & Femke 7/10 5398 days 27%
Wolfgang Engelke 10/10 5400 days 29%
dave_farmer 9/10 5419 days 28%
Pia 10/10 5492 days 29%
Fred Findlay 8/10 5493 days 28%
SueB 10/10 5726 days 29%
Becca1 10/10 5727 days 29%
Steve Sayers 9/10 5762 days 28%
Denise 9/10 5776 days 28%
Liz Brown 10/10 6062 days 29%
Jason Page 9/10 6105 days 28%
Maria Fahlander 4/10 6115 days 19%
Marian Mckinney 10/10 6118 days 29%
Bex 10/10 6152 days 29%
Tim 10/10 6165 days 29%
Stephanie 9/10 6166 days 28%
Martine Arsac 8/10 6207 days 28%
Michael 7/10 6443 days 27%
David 8/10 6461 days 28%
Italy 7/10 6497 days 27%

Adjustments

Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.

Sample Size Adjustment

No Adjustment

A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Milford Sound Overnight Cruises experience has plenty of reviews and does not meet the criteria for any adjustment.

Recent Reviews Adjustment

-4.07% Adjustment

There may be an adjustment if this experience hasn't received any reviews within the last 42 days. However the Milford Sound Overnight Cruises experience does not meet the criteria for any adjustment.

In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.

The Milford Sound Overnight Cruises experience has been adjusted for 200 days. Adjustments are according to the following table.

Days Adjustment
197 -4.01%
198 -4.03%
199 -4.05%
200 -4.07%
201 -4.09%
202 -4.11%
203 -4.13%

Balancing Adjustment

1.69% Adjustment

Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.

You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.

We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.

Final Ranking Score

87%

The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.