Ranking Score Explained

Kia ora, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.

The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!

We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?

Below you'll find details around some of the important factors that went into calculating the ranking score for Marfells Beach Campsite.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.

Cymen Crick's avatar

Cymen Crick

Rankers Owner

Marfells Beach Campsite

Valid Reviews

74 Valid Reviews

The Marfells Beach Campsite experience has a total of 77 reviews. There are 74 valid reviews that are included when calculating the ranking score and 3 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.

Below is the distribution of ratings for the 74 valid reviews:

Rating Count Percentage
10/10 25
34%
9/10 19
26%
8/10 18
24%
7/10 7
9%
6/10 0
0%
5/10 1
1%
4/10 1
1%
3/10 1
1%
2/10 0
0%
1/10 2
3%

84.86% Average

The raw data average (mean) for all the Marfells Beach Campsite valid reviews is 84.86% and is based on 74 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.

Face-to-Face Reviews

21 Face-to-Face Reviews

The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.

More about face-to-face reviews

Within the 74 valid reviews, the experience has 21 face-to-face reviews collected during interviews by our team.

Below is the distribution of ratings for the 21 face-to-face reviews:

Rating Count Percentage
10/10 5
24%
9/10 7
33%
8/10 7
33%
7/10 2
10%
6/10 0
0%
5/10 0
0%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 0
0%

87.14% Average

The raw data average (mean) for all the Marfells Beach Campsite face-to-face reviews is 87.14% and is based on 21 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.

Weighted Average

91.34%

Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.

Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.

Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.

Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.

Reviewer Rating Age Relative Weight
Simon 10/10 41 days 100%
Sylvie K 8/10 102 days 98%
Marine 7/10 316 days 88%
Mark B 10/10 344 days 93%
Bart 10/10 436 days 89%
Sebastian 10/10 467 days 88%
Nina S. Larsen 10/10 741 days 69%
Arielle Lockheart 8/10 802 days 62%
MB 10/10 986 days 45%
Ben 10/10 1106 days 34%
Felix 10/10 1167 days 30%
Mark Hunter 5/10 1381 days 12%
Kev 10/10 1471 days 12%
Tim 10/10 1746 days 5%
Laz. 10/10 1777 days 5%
Valg 9/10 1805 days 5%
Amanda 10/10 1836 days 5%
Rebecca 9/10 1958 days 5%
Boardwalk Blss 9/10 2020 days 4%
Lauren 8/10 2050 days 4%
Kysha 10/10 2142 days 4%
cgu228 8/10 2202 days 4%
Camping crew 9/10 2263 days 4%
Susie 10/10 2536 days 4%
helbel 4/10 2567 days 2%
Shannon Allison 1/10 2567 days 1%
Jasmine 7/10 2598 days 3%
Lukas 7/10 2598 days 3%
Molly 9/10 2628 days 3%
Jason 1/10 2720 days 1%
Shalmon 9/10 2751 days 3%
charlotte 3/10 2842 days 2%
Clobby 9/10 2873 days 3%
M A Pelton 8/10 2883 days 3%
Patricia Stitchbury 10/10 2900 days 2%
Keith Salway 8/10 2912 days 2%
Clive Craven 9/10 2932 days 3%
Rob & Colleen Elwood 8/10 3265 days 2%
James Jackson 9/10 3360 days 2%
Joanne Butfield 10/10 3501 days 2%
Mattijs Hoogenbosch 8/10 3594 days 1%
Daniel Pietzsch 10/10 3599 days 1%
Lisa Conradie 9/10 3632 days 1%
Matthew Hallowell 9/10 3660 days 1%
Antonio BENITEZ 7/10 3662 days 1%
Jojo and Jacky 10/10 3707 days 1%
David O'Loughlin 10/10 3712 days 1%
Martin Hofmann 10/10 3874 days 1%
Marine P 8/10 3964 days 1%
John G 8/10 3968 days 1%
sydneyaharris 8/10 3968 days 1%
Harriet MacMillan 7/10 3985 days 1%
Aram 8/10 4017 days 1%
Claudia 10/10 4149 days 0%
Ryan Lieston 8/10 4303 days 0%
Manuela 8/10 4303 days 0%
Heike Heller 9/10 4312 days 0%
Andreas Mouteiro 10/10 4312 days 0%
Evon Jones 7/10 4334 days 0%
Veeh Barrington 8/10 4335 days 0%
Héléna Degres 9/10 4668 days 1%
Michael Walker 8/10 4701 days 1%
Lorraine Walker 9/10 4701 days 1%
Jackie and Brian 8/10 4781 days 1%
gareth williams 10/10 4880 days 1%
Stuart Arrol 10/10 5029 days 1%
Carolee Webster 9/10 5073 days 1%
Graeme 10/10 5093 days 1%
Chris & Jen Spencer 9/10 5104 days 1%
K Wallis 9/10 5429 days 1%
Betten 8/10 5429 days 1%
Amanda Wallace 9/10 5448 days 1%
Luc Marchand 7/10 5450 days 1%
Daniela Seibel 9/10 5450 days 1%

Adjustments

No Adjustment

Several adjustments to the weighted average may be added to improve relevancy and credibility. Marfells Beach Campsite does not meet the criteria for any of these adjustments to apply.

Balancing Adjustment

0.83% Adjustment

Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.

You won't be surprised to learn that disgruntled folk are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.

We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.

Final Ranking Score

92%

The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.