Hi, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Elm Wildlife Tours.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
Elm Wildlife Tours
Valid Reviews
49 Valid Reviews
The Elm Wildlife Tours experience has a total of 51 reviews. There are 49 valid reviews that are included when calculating the ranking score and 2 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 49 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 24 |
|
49% |
| 9/10 | 10 |
|
20% |
| 8/10 | 6 |
|
12% |
| 7/10 | 6 |
|
12% |
| 6/10 | 1 |
|
2% |
| 5/10 | 1 |
|
2% |
| 4/10 | 0 |
|
0% |
| 3/10 | 0 |
|
0% |
| 2/10 | 0 |
|
0% |
| 1/10 | 1 |
|
2% |
88.16% Average
The raw data average (mean) for all the Elm Wildlife Tours valid reviews is 88.16% and is based on 49 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
33 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 49 valid reviews, the experience has 33 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 33 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 14 |
|
42% |
| 9/10 | 8 |
|
24% |
| 8/10 | 5 |
|
15% |
| 7/10 | 6 |
|
18% |
| 6/10 | 0 |
|
0% |
| 5/10 | 0 |
|
0% |
| 4/10 | 0 |
|
0% |
| 3/10 | 0 |
|
0% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
89.09% Average
The raw data average (mean) for all the Elm Wildlife Tours face-to-face reviews is 89.09% and is based on 33 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
89.71%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Catherine Skow | 10/10 | 3680 days | 100% |
| Beatrice and Cyrill | 10/10 | 3794 days | 77% |
| Yiying Zhang | 5/10 | 4443 days | 37% |
| Patricia Revel | 7/10 | 4566 days | 54% |
| Jacques Revel | 7/10 | 4566 days | 54% |
| Bjorn Van Mulders | 10/10 | 4665 days | 62% |
| Kim Maertens | 9/10 | 4665 days | 61% |
| Jean Ch | 10/10 | 4808 days | 62% |
| Peter Adams | 10/10 | 5320 days | 62% |
| Laura Diepeveen | 9/10 | 5331 days | 61% |
| Kasten Madsen | 9/10 | 5335 days | 61% |
| Baas | 8/10 | 5335 days | 60% |
| Karl Brachtl | 10/10 | 5335 days | 62% |
| Marian Stolker | 9/10 | 5342 days | 61% |
| Ursi Meier | 10/10 | 5349 days | 62% |
| Helle Thomsen | 10/10 | 5433 days | 62% |
| jenckes | 1/10 | 5508 days | 0% |
| KatieW85 | 10/10 | 5539 days | 62% |
| Phill2517 | 8/10 | 5631 days | 60% |
| JennyAndFelix | 10/10 | 5661 days | 62% |
| Mark Walker | 7/10 | 5680 days | 54% |
| Keith Ogley | 9/10 | 5686 days | 61% |
| Betten | 10/10 | 5691 days | 62% |
| khs | 9/10 | 5692 days | 61% |
| Marco Schoeggl | 9/10 | 5694 days | 61% |
| Danny and Loreen Way | 7/10 | 5708 days | 54% |
| Remco Smit | 8/10 | 5716 days | 60% |
| pamaho | 10/10 | 5782 days | 62% |
| MarcyMark | 10/10 | 6026 days | 62% |
| john england | 10/10 | 6085 days | 62% |
| Stephanie K | 10/10 | 6098 days | 62% |
| AndyL | 10/10 | 6147 days | 62% |
| naturelover | 10/10 | 6336 days | 62% |
| jjakkeren | 8/10 | 6391 days | 60% |
| Greg18 | 9/10 | 6422 days | 61% |
| Louise | 10/10 | 6431 days | 62% |
| John&Denise | 10/10 | 6434 days | 62% |
| Christoph | 10/10 | 6450 days | 62% |
| Kristen | 9/10 | 6464 days | 61% |
| Claire | 6/10 | 6476 days | 47% |
| Aileen | 9/10 | 6509 days | 61% |
| Katie Mitchell | 10/10 | 6542 days | 62% |
| Klaus | 8/10 | 6782 days | 60% |
| Claire Masling | 10/10 | 6791 days | 62% |
| Thomas | 8/10 | 6805 days | 60% |
| Timothy | 7/10 | 6837 days | 54% |
| Gerber Liselotte | 10/10 | 6865 days | 62% |
| Will | 7/10 | 7107 days | 54% |
| Sharon | 10/10 | 7150 days | 62% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Elm Wildlife Tours experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-3.25% Adjustment
There may be an adjustment if this experience hasn't received any reviews within the last 68 days. However the Elm Wildlife Tours experience does not meet the criteria for any adjustment.
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Elm Wildlife Tours experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -3.20% |
| 198 | -3.22% |
| 199 | -3.23% |
| 200 | -3.25% |
| 201 | -3.27% |
| 202 | -3.28% |
| 203 | -3.30% |
| … | … |
Balancing Adjustment
1.55% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Final Ranking Score
88%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.