Ranking Score Explained

Hi there, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.

The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!

We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?

Below you'll find details around some of the important factors that went into calculating the ranking score for Elm Wildlife Tours.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.

Nick Morrison's avatar

Nick Morrison

Rankers owner

Elm Wildlife Tours

Valid Reviews

49 Valid Reviews

The Elm Wildlife Tours experience has a total of 51 reviews. There are 49 valid reviews that are included when calculating the ranking score and 2 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.

Below is the distribution of ratings for the 49 valid reviews:

Rating Count Percentage
10/10 24
9/10 10
8/10 6
7/10 6
6/10 1
5/10 1
4/10 0
3/10 0
2/10 0
1/10 1

88.16% Average

The raw data average (mean) for all the Elm Wildlife Tours valid reviews is 88.16% and is based on 49 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.

Face-to-Face Reviews

33 Face-to-Face Reviews

The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.

More about face-to-face reviews

Within the 49 valid reviews, the experience has 33 face-to-face reviews collected during interviews by our team.

Below is the distribution of ratings for the 33 face-to-face reviews:

Rating Count Percentage
10/10 14
9/10 8
8/10 5
7/10 6
6/10 0
5/10 0
4/10 0
3/10 0
2/10 0
1/10 0

89.09% Average

The raw data average (mean) for all the Elm Wildlife Tours face-to-face reviews is 89.09% and is based on 33 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.

Weighted Average


Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.

Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.

Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.

Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.

Reviewer Rating Age Relative Weight
Catherine Skow 10/10 1721 days 100%
Beatrice and Cyrill 10/10 1834 days 94%
Yiying Zhang 5/10 2483 days 47%
Patricia Revel 7/10 2606 days 47%
Jacques Revel 7/10 2606 days 47%
Bjorn Van Mulders 10/10 2705 days 47%
Kim Maertens 9/10 2705 days 47%
Jean Ch 10/10 2848 days 39%
Peter Adams 10/10 3360 days 12%
Laura Diepeveen 9/10 3371 days 11%
Kasten Madsen 9/10 3375 days 11%
Baas 8/10 3375 days 10%
Karl Brachtl 10/10 3375 days 11%
Marian Stolker 9/10 3382 days 11%
Ursi Meier 10/10 3389 days 10%
Helle Thomsen 10/10 3473 days 6%
jenckes 1/10 3548 days 0%
KatieW85 10/10 3579 days 0%
Phill2517 8/10 3671 days 22%
JennyAndFelix 10/10 3701 days 24%
Mark Walker 7/10 3720 days 21%
Keith Ogley 9/10 3726 days 24%
Betten 10/10 3731 days 24%
khs 9/10 3732 days 24%
Marco Schoeggl 9/10 3734 days 24%
Danny and Loreen Way 7/10 3748 days 21%
Remco Smit 8/10 3756 days 22%
pamaho 10/10 3822 days 24%
MarcyMark 10/10 4066 days 24%
john england 10/10 4125 days 24%
Stephanie K 10/10 4138 days 24%
AndyL 10/10 4187 days 24%
naturelover 10/10 4376 days 24%
jjakkeren 8/10 4431 days 22%
Greg18 9/10 4462 days 24%
Louise 10/10 4472 days 24%
John&Denise 10/10 4474 days 24%
Christoph 10/10 4490 days 24%
Kristen 9/10 4504 days 24%
Claire 6/10 4517 days 19%
Aileen 9/10 4549 days 24%
Katie Mitchell 10/10 4582 days 24%
Klaus 8/10 4822 days 22%
Claire Masling 10/10 4831 days 24%
Thomas 8/10 4845 days 22%
Timothy 7/10 4877 days 21%
Gerber Liselotte 10/10 4905 days 24%
Will 7/10 5147 days 21%
Sharon 10/10 5190 days 24%


Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.

Sample Size Adjustment

No Adjustment

A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Elm Wildlife Tours experience has plenty of reviews and does not meet the criteria for any adjustment.

Recent Reviews Adjustment

-2.72% Adjustment

There may be an adjustment if this experience hasn't received any reviews within the last 95 days. However the Elm Wildlife Tours experience does not meet the criteria for any adjustment.

In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.

The Elm Wildlife Tours experience has been adjusted for 200 days. Adjustments are according to the following table.

Days Adjustment
197 -2.67%
198 -2.69%
199 -2.70%
200 -2.72%
201 -2.73%
202 -2.74%
203 -2.76%

Final Ranking Score


The final ranking score once adjustments and rounding has been applied. This value is cached and recalculated each day. Therefore it may not be precisely accurate based on the other values presented.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz.