Ranking Score Explained

Hi, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.

The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!

We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?

Below you'll find details around some of the important factors that went into calculating the ranking score for Skippers Canyon Jet.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.

Cymen Crick's avatar

Cymen Crick

Rankers Owner

Skippers Canyon Jet

Valid Reviews

64 Valid Reviews

The Skippers Canyon Jet experience has a total of 65 reviews. There are 64 valid reviews that are included when calculating the ranking score and 1 invalid review that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.

Below is the distribution of ratings for the 64 valid reviews:

Rating Count Percentage
10/10 28
44%
9/10 23
36%
8/10 10
16%
7/10 2
3%
6/10 1
2%
5/10 0
0%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 0
0%

91.72% Average

The raw data average (mean) for all the Skippers Canyon Jet valid reviews is 91.72% and is based on 64 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.

Face-to-Face Reviews

40 Face-to-Face Reviews

The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.

More about face-to-face reviews

Within the 64 valid reviews, the experience has 40 face-to-face reviews collected during interviews by our team.

Below is the distribution of ratings for the 40 face-to-face reviews:

Rating Count Percentage
10/10 10
25%
9/10 17
43%
8/10 10
25%
7/10 2
5%
6/10 1
3%
5/10 0
0%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 0
0%

88.25% Average

The raw data average (mean) for all the Skippers Canyon Jet face-to-face reviews is 88.25% and is based on 40 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.

Weighted Average

91.74%

Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.

Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.

Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.

Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.

Reviewer Rating Age Relative Weight
Tomas Lloyd 8/10 3677 days 100%
Cameron Jeal 7/10 3753 days 58%
Frans Derks 9/10 4844 days 26%
Jenben 10/10 4881 days 28%
Esther Goh 9/10 5065 days 26%
Eltel 10/10 5095 days 28%
Green UK 6/10 5107 days 0%
Robin Sable 10/10 5107 days 28%
DJohnson 9/10 5308 days 26%
Prideaux 9/10 5471 days 26%
Ray Banham 9/10 5472 days 26%
Sophia Kelly 10/10 5476 days 28%
Werner and Rita 9/10 5476 days 26%
Tom Bushell 9/10 5476 days 26%
John Cullin 10/10 5482 days 28%
Victoria Boolsen 9/10 5484 days 26%
Adam Duus-Boolsen 8/10 5484 days 24%
Laura Leigh 8/10 5485 days 24%
Brian Lind 9/10 5507 days 26%
Sarraute 9/10 5512 days 26%
Gillian de Vries 8/10 5513 days 24%
H Schepers 8/10 5516 days 24%
Hee Min Kang 9/10 5517 days 26%
sezybee 10/10 5704 days 28%
jewelz 10/10 5704 days 28%
Keita-Karen Buchanan 8/10 5843 days 24%
David B 8/10 5852 days 24%
Yssel de Schepper 10/10 5863 days 28%
Janny Meerdinnk Veldboow 8/10 5863 days 24%
Bert Tonwen 10/10 5866 days 28%
Ian E 9/10 5881 days 26%
Wildtime 10/10 5916 days 28%
Jillian 10/10 5916 days 28%
TomL 10/10 5977 days 28%
rincoln 10/10 5977 days 28%
Edward Bugg 10/10 6008 days 28%
Suzanne 10/10 6008 days 28%
EllieMiller 10/10 6008 days 28%
JosephF 10/10 6130 days 28%
tinkerbe11 9/10 6191 days 26%
mikestep 10/10 6191 days 28%
kymberlyw 10/10 6192 days 28%
Edcan 10/10 6209 days 28%
Doll 9/10 6214 days 26%
Rob 8/10 6214 days 24%
TammyH 8/10 6217 days 24%
Brian 9/10 6231 days 26%
Dean Rodick 10/10 6311 days 28%
shelly milne 9/10 6385 days 26%
Richard Ebbett 9/10 6385 days 26%
Jennie 7/10 6397 days 14%
famlou 10/10 6406 days 28%
Martha 9/10 6406 days 26%
Thomas Bachmann 10/10 6439 days 28%
Brian 9/10 6439 days 26%
Nigel McArthur 10/10 6472 days 28%
sukmi 10/10 6508 days 28%
Rhys Howell 10/10 6525 days 28%
Anke Bohrer 10/10 6538 days 28%
Rob and Dorothy 9/10 6561 days 26%
jahirst 9/10 6573 days 26%
Paula Curtis 10/10 6595 days 28%
Kelly 9/10 6595 days 26%
Wendy Williams 9/10 6683 days 26%

Adjustments

Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.

Sample Size Adjustment

No Adjustment

A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Skippers Canyon Jet experience has plenty of reviews and does not meet the criteria for any adjustment.

Recent Reviews Adjustment

-4.00% Adjustment

There may be an adjustment if this experience hasn't received any reviews within the last 57 days. However the Skippers Canyon Jet experience does not meet the criteria for any adjustment.

In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.

The Skippers Canyon Jet experience has been adjusted for 200 days. Adjustments are according to the following table.

Days Adjustment
197 -3.94%
198 -3.96%
199 -3.98%
200 -4.00%
201 -4.02%
202 -4.04%
203 -4.06%

Balancing Adjustment

1.33% Adjustment

Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.

You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.

We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.

Final Ranking Score

89%

The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.