Ranking Score Explained

Kia ora, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.

The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!

We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?

Below you'll find details around some of the important factors that went into calculating the ranking score for Canterbury Museum.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.

Cymen Crick's avatar

Cymen Crick

Rankers Owner

Canterbury Museum

Valid Reviews

66 Valid Reviews

The Canterbury Museum experience has a total of 66 valid reviews. There are no invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.

Below is the distribution of ratings for the 66 valid reviews:

Rating Count Percentage
10/10 20
30%
9/10 19
29%
8/10 13
20%
7/10 11
17%
6/10 2
3%
5/10 1
2%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 0
0%

86.21% Average

The raw data average (mean) for all the Canterbury Museum valid reviews is 86.21% and is based on 66 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.

Face-to-Face Reviews

56 Face-to-Face Reviews

The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.

More about face-to-face reviews

Within the 66 valid reviews, the experience has 56 face-to-face reviews collected during interviews by our team.

Below is the distribution of ratings for the 56 face-to-face reviews:

Rating Count Percentage
10/10 15
27%
9/10 15
27%
8/10 13
23%
7/10 10
18%
6/10 2
4%
5/10 1
2%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 0
0%

85.00% Average

The raw data average (mean) for all the Canterbury Museum face-to-face reviews is 85.00% and is based on 56 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.

Weighted Average

86.16%

Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.

Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.

Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.

Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.

Reviewer Rating Age Relative Weight
Susanne 9/10 3409 days 100%
Zak Jan 7/10 3448 days 90%
Tereza Nemeckova 10/10 3457 days 96%
Anna 9/10 3463 days 94%
Anna Urbanova 8/10 3495 days 90%
Melle Eleinga 8/10 3620 days 77%
Camilla Geert 7/10 3704 days 65%
Madelaine Sirch 9/10 3705 days 69%
Lisa Fenzl 6/10 3712 days 59%
Lionel Seramis 9/10 3730 days 66%
Anna Guttle 8/10 3766 days 62%
Tarillon Family 9/10 4080 days 30%
Kilian Vos 7/10 4165 days 19%
Ara Moore-Tuwhangai 10/10 4363 days 0%
angela neilsen 10/10 4363 days 0%
Manuela 9/10 4424 days 52%
Siobhan Mee 10/10 4454 days 52%
Fenna Newmann 8/10 4462 days 51%
Mara K 9/10 4483 days 52%
Julien de la lande 8/10 4496 days 51%
Aude Moulin 10/10 4496 days 52%
Claire Lieval 10/10 4502 days 52%
Pia Pitkala 9/10 4809 days 52%
Kevin Tranter 9/10 4827 days 52%
Peter Simpson 10/10 4848 days 52%
Mathieu Brias 8/10 4866 days 51%
Eric and Jen Popma 10/10 4920 days 52%
TheClan 10/10 5001 days 52%
Matthias Angela 7/10 5179 days 49%
Signe Kaspersen 10/10 5179 days 52%
Jaap & Susanne 9/10 5194 days 52%
Rene Jakel 9/10 5547 days 52%
Elise van Haastert 9/10 5550 days 52%
Stevenson 10/10 5572 days 52%
Friedli Manuela 10/10 5574 days 52%
Rosey834 10/10 5610 days 52%
Janny en Bert 8/10 5906 days 51%
johnandgin 10/10 5916 days 52%
Tanya Fitzgibbon 5/10 5917 days 39%
Dutertre Annaboue 7/10 5917 days 49%
Jules 7/10 5941 days 49%
Rob 9/10 5942 days 52%
Frances Hay 8/10 5943 days 51%
Suzanne 9/10 6067 days 52%
bertel 10/10 6133 days 52%
DustyLaptop 9/10 6189 days 52%
TillE412 10/10 6234 days 52%
geoffelizabeth 9/10 6250 days 52%
MarkP 8/10 6250 days 51%
Visken 10/10 6293 days 52%
David_H 8/10 6309 days 51%
Temo 7/10 6498 days 49%
Georgina Mulligan 7/10 6569 days 49%
Sandra Verbaarschot 9/10 6630 days 52%
Yayami Kimura 7/10 6633 days 49%
Ray 10/10 6636 days 52%
Eon Alers 7/10 6640 days 49%
Orla Hansen 10/10 6642 days 52%
Paul McDonell 8/10 6642 days 51%
Jurgen Westphal 8/10 6650 days 51%
Roger & Margaret 9/10 6650 days 52%
Matthieu Gernez 6/10 6651 days 45%
Withkin 10/10 6651 days 52%
Wayne Best 8/10 6686 days 51%
Gabriel Faber 9/10 6725 days 52%
Renee 7/10 6990 days 49%

Adjustments

Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.

Sample Size Adjustment

No Adjustment

A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Canterbury Museum experience has plenty of reviews and does not meet the criteria for any adjustment.

Recent Reviews Adjustment

-2.87% Adjustment

There may be an adjustment if this experience hasn't received any reviews within the last 88 days. However the Canterbury Museum experience does not meet the criteria for any adjustment.

In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.

The Canterbury Museum experience has been adjusted for 200 days. Adjustments are according to the following table.

Days Adjustment
197 -2.82%
198 -2.84%
199 -2.85%
200 -2.87%
201 -2.88%
202 -2.90%
203 -2.91%

Balancing Adjustment

2.18% Adjustment

Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.

You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.

We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.

Final Ranking Score

85%

The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.