Kia ora, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Canterbury Museum.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
66 Valid Reviews
The Canterbury Museum experience has a total of 66 valid reviews. There are no invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 66 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 20 |
|
30% |
| 9/10 | 19 |
|
29% |
| 8/10 | 13 |
|
20% |
| 7/10 | 11 |
|
17% |
| 6/10 | 2 |
|
3% |
| 5/10 | 1 |
|
2% |
| 4/10 | 0 |
|
0% |
| 3/10 | 0 |
|
0% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
86.21% Average
The raw data average (mean) for all the Canterbury Museum valid reviews is 86.21% and is based on 66 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
56 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 66 valid reviews, the experience has 56 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 56 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 15 |
|
27% |
| 9/10 | 15 |
|
27% |
| 8/10 | 13 |
|
23% |
| 7/10 | 10 |
|
18% |
| 6/10 | 2 |
|
4% |
| 5/10 | 1 |
|
2% |
| 4/10 | 0 |
|
0% |
| 3/10 | 0 |
|
0% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
85.00% Average
The raw data average (mean) for all the Canterbury Museum face-to-face reviews is 85.00% and is based on 56 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
86.14%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Susanne | 9/10 | 3388 days | 100% |
| Zak Jan | 7/10 | 3427 days | 90% |
| Tereza Nemeckova | 10/10 | 3436 days | 96% |
| Anna | 9/10 | 3442 days | 94% |
| Anna Urbanova | 8/10 | 3474 days | 90% |
| Melle Eleinga | 8/10 | 3599 days | 77% |
| Camilla Geert | 7/10 | 3683 days | 65% |
| Madelaine Sirch | 9/10 | 3684 days | 69% |
| Lisa Fenzl | 6/10 | 3691 days | 59% |
| Lionel Seramis | 9/10 | 3709 days | 66% |
| Anna Guttle | 8/10 | 3745 days | 62% |
| Tarillon Family | 9/10 | 4059 days | 30% |
| Kilian Vos | 7/10 | 4144 days | 19% |
| Ara Moore-Tuwhangai | 10/10 | 4342 days | 0% |
| angela neilsen | 10/10 | 4342 days | 0% |
| Manuela | 9/10 | 4403 days | 50% |
| Siobhan Mee | 10/10 | 4433 days | 50% |
| Fenna Newmann | 8/10 | 4441 days | 49% |
| Mara K | 9/10 | 4462 days | 50% |
| Julien de la lande | 8/10 | 4475 days | 49% |
| Aude Moulin | 10/10 | 4475 days | 50% |
| Claire Lieval | 10/10 | 4481 days | 50% |
| Pia Pitkala | 9/10 | 4788 days | 50% |
| Kevin Tranter | 9/10 | 4806 days | 50% |
| Peter Simpson | 10/10 | 4827 days | 50% |
| Mathieu Brias | 8/10 | 4845 days | 49% |
| Eric and Jen Popma | 10/10 | 4899 days | 50% |
| TheClan | 10/10 | 4980 days | 50% |
| Matthias Angela | 7/10 | 5158 days | 46% |
| Signe Kaspersen | 10/10 | 5158 days | 50% |
| Jaap & Susanne | 9/10 | 5173 days | 50% |
| Rene Jakel | 9/10 | 5526 days | 50% |
| Elise van Haastert | 9/10 | 5529 days | 50% |
| Stevenson | 10/10 | 5551 days | 50% |
| Friedli Manuela | 10/10 | 5553 days | 50% |
| Rosey834 | 10/10 | 5589 days | 50% |
| Janny en Bert | 8/10 | 5885 days | 49% |
| johnandgin | 10/10 | 5895 days | 50% |
| Tanya Fitzgibbon | 5/10 | 5896 days | 37% |
| Dutertre Annaboue | 7/10 | 5896 days | 46% |
| Jules | 7/10 | 5920 days | 46% |
| Rob | 9/10 | 5921 days | 50% |
| Frances Hay | 8/10 | 5922 days | 49% |
| Suzanne | 9/10 | 6046 days | 50% |
| bertel | 10/10 | 6112 days | 50% |
| DustyLaptop | 9/10 | 6168 days | 50% |
| TillE412 | 10/10 | 6213 days | 50% |
| geoffelizabeth | 9/10 | 6229 days | 50% |
| MarkP | 8/10 | 6229 days | 49% |
| Visken | 10/10 | 6273 days | 50% |
| David_H | 8/10 | 6288 days | 49% |
| Temo | 7/10 | 6478 days | 46% |
| Georgina Mulligan | 7/10 | 6549 days | 46% |
| Sandra Verbaarschot | 9/10 | 6609 days | 50% |
| Yayami Kimura | 7/10 | 6612 days | 46% |
| Ray | 10/10 | 6615 days | 50% |
| Eon Alers | 7/10 | 6619 days | 46% |
| Orla Hansen | 10/10 | 6621 days | 50% |
| Paul McDonell | 8/10 | 6621 days | 49% |
| Jurgen Westphal | 8/10 | 6629 days | 49% |
| Roger & Margaret | 9/10 | 6630 days | 50% |
| Matthieu Gernez | 6/10 | 6630 days | 43% |
| Withkin | 10/10 | 6630 days | 50% |
| Wayne Best | 8/10 | 6665 days | 49% |
| Gabriel Faber | 9/10 | 6704 days | 50% |
| Renee | 7/10 | 6969 days | 46% |
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Canterbury Museum experience has plenty of reviews and does not meet the criteria for any adjustment.
-3.34% Adjustment
There may be an adjustment if this experience hasn't received any reviews within the last 70 days. However the Canterbury Museum experience does not meet the criteria for any adjustment.
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Canterbury Museum experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -3.29% |
| 198 | -3.30% |
| 199 | -3.32% |
| 200 | -3.34% |
| 201 | -3.35% |
| 202 | -3.37% |
| 203 | -3.39% |
| … | … |
2.29% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
85%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.