Ranking Score Explained

Hi there, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.

The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!

We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?

Below you'll find details around some of the important factors that went into calculating the ranking score for Kaikoura Kayaks.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.

Nick Morrison's avatar

Nick Morrison

Rankers owner

Kaikoura Kayaks

Valid Reviews

325 Valid Reviews

The Kaikoura Kayaks experience has a total of 338 reviews. There are 325 valid reviews that are included when calculating the ranking score and 13 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.

Below is the distribution of ratings for the 325 valid reviews:

Rating Count Percentage
10/10 248
76%
9/10 56
17%
8/10 12
4%
7/10 5
2%
6/10 2
1%
5/10 1
0%
4/10 0
0%
3/10 1
0%
2/10 0
0%
1/10 0
0%

96.46% Average

The raw data average (mean) for all the Kaikoura Kayaks valid reviews is 96.46% and is based on 325 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.

Face-to-Face Reviews

18 Face-to-Face Reviews

The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.

More about face-to-face reviews

Within the 325 valid reviews, the experience has 18 face-to-face reviews collected during interviews by our team.

Below is the distribution of ratings for the 18 face-to-face reviews:

Rating Count Percentage
10/10 2
11%
9/10 7
39%
8/10 4
22%
7/10 4
22%
6/10 1
6%
5/10 0
0%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 0
0%

82.78% Average

The raw data average (mean) for all the Kaikoura Kayaks face-to-face reviews is 82.78% and is based on 18 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.

Weighted Average

98.17%

Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.

Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.

Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.

Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.

Reviewer Rating Age Relative Weight
Kate 10/10 296 days 100%
Janet wheeler 10/10 326 days 97%
Karen Howie 10/10 357 days 93%
Fred 10/10 448 days 79%
Abbey 10/10 479 days 74%
Els Vloedbeld 10/10 510 days 68%
Warren Taylor 9/10 540 days 62%
JB 10/10 540 days 62%
Dee 10/10 571 days 56%
Johanna Weidenbruch 10/10 754 days 27%
Martin Bolech 9/10 813 days 20%
Dr. Bill 10/10 813 days 20%
Fee08 10/10 813 days 20%
LYDIA ADAMS 10/10 813 days 20%
Dickinson Ann 10/10 813 days 20%
Tim 10/10 844 days 17%
Sue, UK 10/10 905 days 12%
thomas 10/10 905 days 12%
Andrew Barclift 10/10 905 days 12%
Marjan D 10/10 905 days 12%
Nathan 10/10 936 days 10%
Kathy Lee 10/10 936 days 10%
Glenys 10/10 965 days 9%
Mary S. 10/10 1027 days 7%
Caitlin 10/10 1057 days 6%
Grant 10/10 1088 days 6%
Friederike 10/10 1119 days 6%
SHELLEY E BLYTHE 10/10 1150 days 6%
Georgia Phelps 10/10 1150 days 6%
Roger G 10/10 1150 days 6%
Colin 10/10 1150 days 6%
Julie 10/10 1150 days 6%
Ruud en Wilma 10/10 1150 days 6%
Robert 9/10 1150 days 6%
ianbeaumont235@gmail.com 10/10 1150 days 6%
Sam Cherry 10/10 1150 days 6%
Steve O'Brien 10/10 1160 days 6%
Dave Haughan 10/10 1161 days 6%
Kristen Barrett 10/10 1177 days 6%
MJ Macdonald 9/10 1177 days 6%
Patrick Mclaughlin 10/10 1177 days 6%
Miquela Mcguiness 10/10 1177 days 6%
Michael Gooch 10/10 1177 days 6%
Rebecca 10/10 1178 days 6%
zer mo 10/10 1208 days 6%
Petra Klerken 10/10 1208 days 6%
Lisa Hurry 10/10 1208 days 6%
Daniel Sullivan 10/10 1239 days 5%
Lolliedives 10/10 1269 days 5%
Susan Davey 10/10 1300 days 5%
Joanne Sams 10/10 1300 days 5%
Benjamin Yang 10/10 1300 days 5%
Phil Baaten 10/10 1300 days 5%
Heleen Middel 10/10 1330 days 5%
Erika Browne 10/10 1330 days 5%
Richard Hewitt 10/10 1330 days 5%
Michelle Fox 10/10 1330 days 5%
Saskia Frank 9/10 1361 days 5%
Rhumm89 10/10 1361 days 5%
Bj Thomas 10/10 1361 days 5%
Jordi Carrasco 10/10 1361 days 5%
Rick Goldsbrough 10/10 1361 days 5%
Alice 10/10 1361 days 5%
Kylie Cloke 10/10 1361 days 5%
Karl O'Reilly 10/10 1361 days 5%
Lee Fritz 10/10 1361 days 5%
Laura Gnesko 10/10 1392 days 5%
charliecharls 10/10 1392 days 5%
anna852 9/10 1392 days 5%
Sam Sareen 10/10 1392 days 5%
Breanna Barker 10/10 1422 days 5%
Maureen Yeo 10/10 1422 days 5%
Laura Anderson 8/10 1422 days 5%
Glenys Barr 10/10 1427 days 5%
Vivian Jeenel 9/10 1453 days 5%
Michael Eugster 10/10 1514 days 5%
Scott Mallyon 9/10 1563 days 5%
Noreen Crombie 10/10 1573 days 5%
Sandra Egli 10/10 1573 days 5%
Pete Park 9/10 1573 days 5%
Slippy Theslip 10/10 1573 days 5%
Ian Davison 10/10 1573 days 5%
Pam Bowen 8/10 1573 days 4%
Daniel Ryan 10/10 1573 days 5%
Iners 10/10 1604 days 5%
Aimee Theobald 10/10 1604 days 5%
Helen Tea 10/10 1604 days 5%
Jia Xin Fang 9/10 1604 days 5%
John Robinson 9/10 1604 days 5%
Teresa Baxter 10/10 1604 days 5%
Lisa Scott 10/10 1654 days 5%
Hugh South 10/10 1665 days 5%
Pip Bowhay 10/10 1665 days 5%
Barbara Unknown 9/10 1665 days 5%
Chris 8/10 1665 days 4%
Scott Tibbitts 9/10 1665 days 5%
Catherine Skow 10/10 1695 days 4%
Yun-Ting Chiang 10/10 1695 days 4%
Ethan Ruhland 10/10 1695 days 4%
clare Dubina 10/10 1695 days 4%
ahyong Ling 10/10 1695 days 4%
LAR 10/10 1695 days 4%
Steve Krygger 10/10 1695 days 4%
Lisa Evans 10/10 1726 days 4%
Derek Derek 10/10 1787 days 4%
Jessics Hagan 10/10 1787 days 4%
Amanda Shackleton 10/10 1787 days 4%
Silvie S 10/10 1787 days 4%
K L 10/10 1818 days 4%
Yoon Kwon 5/10 1818 days 3%
Amber Deed 10/10 1818 days 4%
Amber Jordan 9/10 1828 days 4%
Meagan Leicht 9/10 1848 days 4%
Anna 10/10 1848 days 4%
Kim W 10/10 1848 days 4%
Thomas N 10/10 1848 days 4%
Geoff Burke 10/10 1848 days 4%
Lynne Evans 10/10 1848 days 4%
Cori Schultz 9/10 1870 days 2%
cynthia.david@hotmail.de Cynthia 10/10 1879 days 4%
kurt asplin 10/10 1879 days 4%
Volker Stroenisch 10/10 1894 days 4%
Braden Chick 10/10 1908 days 4%
Marka Okrutny 9/10 1939 days 4%
Kent Hartstang 10/10 1939 days 4%
Carl Gerrard 10/10 1939 days 4%
Riley Chick 10/10 1939 days 4%
veremalua vugakoto 10/10 1939 days 4%
Mustrum Ridcully 10/10 1939 days 4%
Nayra M 10/10 1939 days 4%
john mason 10/10 1939 days 4%
Sebastian Hutchings 10/10 1939 days 4%
Dwayne Fussell 9/10 1939 days 4%
Stu Norman 10/10 1940 days 4%
Joshua Sauder 10/10 1940 days 4%
Billy Nowell 10/10 1940 days 4%
fionna fraser 10/10 1970 days 4%
Alan Grove 9/10 1970 days 4%
Harvey Bentham 10/10 1970 days 4%
Stacey Kerin 10/10 1971 days 4%
Nicki Tulloch 8/10 1971 days 4%
johansan99 8/10 1971 days 4%
Chloe Harvey 6/10 1976 days 3%
K Proffitt 10/10 2032 days 4%
Anthony Jacobs 10/10 2092 days 4%
Anna Hunt 10/10 2123 days 3%
Wes Watchorn 10/10 2153 days 3%
Kaylen Echols 9/10 2153 days 3%
Charles Chan 10/10 2153 days 3%
Vicki Moffat 10/10 2214 days 3%
Katie 9/10 2214 days 3%
Keith Paris 9/10 2245 days 3%
Chris Harvey 10/10 2245 days 3%
Ian Knight 10/10 2245 days 3%
sydneyaharris 7/10 2245 days 3%
Jess Richardson 9/10 2245 days 3%
K F 10/10 2245 days 3%
Raima Svoboda 10/10 2245 days 3%
Mike Laanen 10/10 2245 days 3%
Sally Orr 10/10 2273 days 3%
Sabine Janzen 10/10 2304 days 3%
suze 10/10 2304 days 3%
Inge van Noorf 7/10 2333 days 2%
Anja R 10/10 2396 days 3%
Hugh Pittty 10/10 2396 days 3%
scott bickley 10/10 2396 days 3%
Ruairi Mc 10/10 2426 days 3%
ellie bert 10/10 2488 days 3%
Gary 9/10 2588 days 1%
Marilyn Mulkey 10/10 2611 days 2%
Louison Laissus 8/10 2620 days 1%
Alex Sheldon 9/10 2636 days 1%
Stefan Reutler 8/10 2636 days 1%
Anthony Brown 10/10 2663 days 1%
fifilabumblebee 10/10 2791 days 2%
KoKi 10/10 2791 days 2%
Bertiethebus 10/10 2945 days 2%
Katya Verikaitis 7/10 2969 days 1%
Raelene Vine 9/10 2976 days 2%
Lars Schulz 8/10 2991 days 1%
Innes Martin 9/10 3070 days 1%
Eric and Jen Popma 9/10 3076 days 1%
Megan_8023 10/10 3156 days 1%
merryunbirthday 10/10 3156 days 1%
Ronald 10/10 3156 days 1%
gareth williams 10/10 3156 days 1%
Hillsons 10/10 3279 days 1%
yuzu 10/10 3310 days 1%
randlmiller 10/10 3370 days 1%
JEB 10/10 3401 days 1%
Dottiedolittle 9/10 3432 days 0%
DEEPDIVERJM 10/10 3432 days 0%
LindseyH 10/10 3462 days 0%
daverr900 10/10 3493 days 0%
JAD 10/10 3493 days 0%
elise1987 10/10 3493 days 0%
nathan_carr 10/10 3522 days 0%
Oliver 10/10 3553 days 0%
catimai 10/10 3584 days 0%
Keiron 10/10 3584 days 0%
juliem 10/10 3584 days 0%
maxi14 10/10 3584 days 0%
thostheboss 10/10 3614 days 0%
kristy_nichol 10/10 3614 days 0%
lenaajdacic 9/10 3614 days 0%
nickyoung 9/10 3614 days 0%
El_mago_toman 10/10 3614 days 0%
filmgeekgirl 10/10 3614 days 0%
rooboo26 9/10 3614 days 0%
grizzlybear 10/10 3614 days 0%
Stephanie_M_ 10/10 3614 days 0%
pingralph2011 10/10 3645 days 0%
lulufrance 9/10 3645 days 0%
pascarni 9/10 3645 days 0%
Manda 9/10 3645 days 0%
liznkev 10/10 3645 days 0%
Marie_Lulu 8/10 3645 days 0%
raytaylr 10/10 3645 days 0%
Dexter 10/10 3645 days 0%
L3160 9/10 3676 days 1%
Olivia 9/10 3676 days 1%
EMMAPOLLARD 10/10 3676 days 1%
Chris_Atkinson 9/10 3676 days 1%
mesa28 9/10 3676 days 1%
CHARLOTTEGRUNBAUM 9/10 3676 days 1%
Braijay 10/10 3676 days 1%
Georgy 10/10 3676 days 1%
baloo 10/10 3676 days 1%
kafff17 10/10 3707 days 1%
Schnaegg 10/10 3707 days 1%
Id107 10/10 3707 days 1%
bjocar 8/10 3707 days 1%
joannem81 9/10 3707 days 1%
leighhk 10/10 3707 days 1%
michael9876 10/10 3707 days 1%
yamael66 9/10 3707 days 1%
Lema 9/10 3707 days 1%
kispista 10/10 3707 days 1%
uli 10/10 3707 days 1%
Emma Ducat 10/10 3707 days 1%
Naomi Kosteaman 7/10 3711 days 1%
margreet boersma 10/10 3735 days 1%
Halebopp 10/10 3735 days 1%
thunderbird 10/10 3735 days 1%
inabambina 10/10 3735 days 1%
Teammuppet 9/10 3735 days 1%
nick777 8/10 3735 days 1%
barbarahonig 10/10 3735 days 1%
Pants1 10/10 3735 days 1%
ryleynewman 10/10 3735 days 1%
knix 10/10 3735 days 1%
slucht 10/10 3735 days 1%
kmorris 10/10 3735 days 1%
Lauhe 10/10 3735 days 1%
bmeyers 10/10 3735 days 1%
kellysa 9/10 3735 days 1%
GypsyJill 9/10 3735 days 1%
Ginette 10/10 3735 days 1%
Lifeasyouseeit 10/10 3735 days 1%
mpatel 10/10 3766 days 1%
laurieuj 10/10 3766 days 1%
mrkstwrt 10/10 3766 days 1%
ssoohoo11 10/10 3766 days 1%
iain 10/10 3766 days 1%
antuori 9/10 3766 days 1%
pogui 9/10 3766 days 1%
Ines_Victor 10/10 3766 days 1%
Rc22 10/10 3797 days 1%
gianzav 10/10 3797 days 1%
jillxjlei 10/10 3797 days 1%
Lea24 10/10 3797 days 1%
ctkwok 10/10 3797 days 1%
bkavanagh 10/10 3827 days 1%
djnifong 10/10 3827 days 1%
cstanley 10/10 3827 days 1%
djpanther73 10/10 3827 days 1%
nblank 10/10 3827 days 1%
gauera 10/10 3827 days 1%
westwoodcrew 10/10 3827 days 1%
breconbird 10/10 3827 days 1%
darcym 10/10 3827 days 1%
jilliang104 10/10 3827 days 1%
lucy55 9/10 3827 days 1%
cheye17 10/10 3827 days 1%
Dai 10/10 3827 days 1%
chris_doidge 10/10 3827 days 1%
katharina 9/10 3827 days 1%
ingrid484 10/10 3858 days 1%
cjimenez 10/10 3858 days 1%
Yasuyuki 10/10 3858 days 1%
pjterrett 10/10 3858 days 1%
rachelcare 10/10 3858 days 1%
sinbad343 10/10 3858 days 1%
tamsing 10/10 3858 days 1%
marktwigg 10/10 3858 days 1%
judy56 10/10 3858 days 1%
joeann 10/10 3858 days 1%
Barron 10/10 3858 days 1%
jaxon 10/10 3887 days 1%
stevod59 10/10 3887 days 1%
audrey 10/10 3887 days 1%
madevlin 10/10 3887 days 1%
spacer6789 10/10 3887 days 1%
annhodder 9/10 3887 days 1%
bluegirl 10/10 3887 days 1%
coolbron 10/10 3887 days 1%
Macca 10/10 3887 days 1%
annapopanna 10/10 3918 days 1%
hollyks 10/10 4072 days 1%
kurt asplin 10/10 4072 days 1%
ben21 10/10 4100 days 1%
Leoniewoolf 10/10 4131 days 1%
Emily Brand 9/10 4223 days 1%
durk94 9/10 4223 days 1%
vinny walia 10/10 4223 days 1%
Diana Spaulding 9/10 4223 days 1%
Cam Short 10/10 4223 days 1%
Jeremy 3/10 4252 days 1%
johanw 6/10 4277 days 0%
GingerPrince 9/10 4440 days 1%
jahirst 10/10 4787 days 1%
Denise 8/10 4789 days 1%
Hall 10/10 4834 days 1%
Eleanor Adams 7/10 4898 days 1%
Sue 9/10 5184 days 1%

Adjustments

Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.

Sample Size Adjustment

No Adjustment

A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Kaikoura Kayaks experience has plenty of reviews and does not meet the criteria for any adjustment.

Recent Reviews Adjustment

-3.29% Adjustment

There may be an adjustment if this experience hasn't received any reviews within the last 71 days. However the Kaikoura Kayaks experience does not meet the criteria for any adjustment.

In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.

The Kaikoura Kayaks experience has been adjusted for 200 days. Adjustments are according to the following table.

Days Adjustment
……
197 -3.24%
198 -3.26%
199 -3.28%
200 -3.29%
201 -3.31%
202 -3.32%
203 -3.34%
……

Final Ranking Score

95%

The final ranking score once adjustments and rounding has been applied. This value is cached and recalculated each day. Therefore it may not be precisely accurate based on the other values presented.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz.