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Ranking Score Explained

Kia ora, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.

The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!

We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?

Below you'll find details around some of the important factors that went into calculating the ranking score for Kaikoura Kayaks.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.

Cymen Crick's avatar

Cymen Crick

Rankers Owner

Kaikoura Kayaks

Valid Reviews

328 Valid Reviews

The Kaikoura Kayaks experience has a total of 341 reviews. There are 328 valid reviews that are included when calculating the ranking score and 13 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.

Below is the distribution of ratings for the 328 valid reviews:

Rating Count Percentage
10/10 251
77%
9/10 56
17%
8/10 12
4%
7/10 5
2%
6/10 2
1%
5/10 1
0%
4/10 0
0%
3/10 1
0%
2/10 0
0%
1/10 0
0%

96.49% Average

The raw data average (mean) for all the Kaikoura Kayaks valid reviews is 96.49% and is based on 328 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.

Face-to-Face Reviews

18 Face-to-Face Reviews

The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.

More about face-to-face reviews

Within the 328 valid reviews, the experience has 18 face-to-face reviews collected during interviews by our team.

Below is the distribution of ratings for the 18 face-to-face reviews:

Rating Count Percentage
10/10 2
11%
9/10 7
39%
8/10 4
22%
7/10 4
22%
6/10 1
6%
5/10 0
0%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 0
0%

82.78% Average

The raw data average (mean) for all the Kaikoura Kayaks face-to-face reviews is 82.78% and is based on 18 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.

Weighted Average

98.16%

Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.

Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.

Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.

Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.

Reviewer Rating Age Relative Weight
Ben 10/10 343 days 100%
Rod and Suzanne. Perth Australia 10/10 680 days 79%
Kate 10/10 2019 days 5%
Janet wheeler 10/10 2049 days 5%
Karen Howie 10/10 2080 days 5%
Fred 10/10 2170 days 5%
Abbey 10/10 2201 days 5%
Els Vloedbeld 10/10 2232 days 4%
Warren Taylor 9/10 2262 days 4%
JB 10/10 2262 days 4%
Dee 10/10 2293 days 4%
Johanna Weidenbruch 10/10 2476 days 4%
Martin Bolech 9/10 2535 days 4%
Dr. Bill 10/10 2535 days 4%
Fee08 10/10 2535 days 4%
LYDIA ADAMS 10/10 2535 days 4%
Dickinson Ann 10/10 2535 days 4%
Tim 10/10 2566 days 4%
Sue, UK 10/10 2627 days 4%
thomas 10/10 2627 days 4%
Andrew Barclift 10/10 2627 days 4%
Marjan D 10/10 2627 days 4%
Nathan 10/10 2658 days 4%
Kathy Lee 10/10 2658 days 4%
Glenys 10/10 2688 days 4%
Mary S. 10/10 2750 days 3%
Caitlin 10/10 2780 days 3%
Grant 10/10 2811 days 3%
Friederike 10/10 2841 days 3%
SHELLEY E BLYTHE 10/10 2872 days 3%
Georgia Phelps 10/10 2872 days 3%
Roger G 10/10 2872 days 3%
Colin 10/10 2872 days 3%
Julie 10/10 2872 days 3%
Ruud en Wilma 10/10 2872 days 3%
Robert 9/10 2872 days 3%
ianbeaumont235@gmail.com 10/10 2872 days 3%
Sam Cherry 10/10 2872 days 3%
Steve O'Brien 10/10 2882 days 3%
Dave Haughan 10/10 2883 days 3%
Kristen Barrett 10/10 2900 days 3%
MJ Macdonald 9/10 2900 days 3%
Patrick Mclaughlin 10/10 2900 days 3%
Miquela Mcguiness 10/10 2900 days 3%
Michael Gooch 10/10 2900 days 3%
Rebecca 10/10 2900 days 3%
zer mo 10/10 2931 days 3%
Petra Klerken 10/10 2931 days 3%
Lisa Hurry 10/10 2931 days 3%
Daniel Sullivan 10/10 2962 days 3%
Lolliedives 10/10 2992 days 3%
Susan Davey 10/10 3023 days 3%
Joanne Sams 10/10 3023 days 3%
Benjamin Yang 10/10 3023 days 3%
Phil Baaten 10/10 3023 days 3%
Heleen Middel 10/10 3053 days 3%
Erika Browne 10/10 3053 days 3%
Richard Hewitt 10/10 3053 days 3%
Michelle Fox 10/10 3053 days 3%
Saskia Frank 9/10 3084 days 3%
Rhumm89 10/10 3084 days 3%
Bj Thomas 10/10 3084 days 3%
Jordi Carrasco 10/10 3084 days 3%
Rick Goldsbrough 10/10 3084 days 3%
Alice 10/10 3084 days 3%
Kylie Cloke 10/10 3084 days 3%
Karl O'Reilly 10/10 3084 days 3%
Lee Fritz 10/10 3084 days 3%
Jani Roberts 10/10 3084 days 3%
Laura Gnesko 10/10 3115 days 3%
charliecharls 10/10 3115 days 3%
anna852 9/10 3115 days 3%
Sam Sareen 10/10 3115 days 3%
Breanna Barker 10/10 3145 days 3%
Maureen Yeo 10/10 3145 days 3%
Laura Anderson 8/10 3145 days 2%
Glenys Barr 10/10 3150 days 3%
Vivian Jeenel 9/10 3176 days 2%
Michael Eugster 10/10 3237 days 2%
Scott Mallyon 9/10 3285 days 2%
Noreen Crombie 10/10 3296 days 2%
Sandra Egli 10/10 3296 days 2%
Pete Park 9/10 3296 days 2%
Slippy Theslip 10/10 3296 days 2%
Ian Davison 10/10 3296 days 2%
Pam Bowen 8/10 3296 days 2%
Daniel Ryan 10/10 3296 days 2%
Iners 10/10 3327 days 2%
Aimee Theobald 10/10 3327 days 2%
Helen Tea 10/10 3327 days 2%
Jia Xin Fang 9/10 3327 days 2%
John Robinson 9/10 3327 days 2%
Teresa Baxter 10/10 3327 days 2%
Lisa Scott 10/10 3376 days 2%
Hugh South 10/10 3388 days 2%
Pip Bowhay 10/10 3388 days 2%
Barbara Unknown 9/10 3388 days 2%
Chris 8/10 3388 days 2%
Scott Tibbitts 9/10 3388 days 2%
Catherine Skow 10/10 3418 days 2%
Yun-Ting Chiang 10/10 3418 days 2%
Ethan Ruhland 10/10 3418 days 2%
clare Dubina 10/10 3418 days 2%
ahyong Ling 10/10 3418 days 2%
LAR 10/10 3418 days 2%
Steve Krygger 10/10 3418 days 2%
Lisa Evans 10/10 3449 days 2%
Derek Derek 10/10 3510 days 2%
Jessics Hagan 10/10 3510 days 2%
Amanda Shackleton 10/10 3510 days 2%
Silvie S 10/10 3510 days 2%
K L 10/10 3541 days 2%
Yoon Kwon 5/10 3541 days 1%
Amber Deed 10/10 3541 days 2%
Amber Jordan 9/10 3551 days 2%
Meagan Leicht 9/10 3571 days 2%
Anna 10/10 3571 days 2%
Kim W 10/10 3571 days 2%
Thomas N 10/10 3571 days 2%
Geoff Burke 10/10 3571 days 2%
Lynne Evans 10/10 3571 days 2%
Cori Schultz 9/10 3592 days 1%
cynthia.david@hotmail.de Cynthia 10/10 3602 days 2%
kurt asplin 10/10 3602 days 2%
Volker Stroenisch 10/10 3616 days 2%
Braden Chick 10/10 3631 days 2%
Marka Okrutny 9/10 3662 days 1%
Kent Hartstang 10/10 3662 days 1%
Carl Gerrard 10/10 3662 days 1%
Riley Chick 10/10 3662 days 1%
veremalua vugakoto 10/10 3662 days 1%
Mustrum Ridcully 10/10 3662 days 1%
Nayra M 10/10 3662 days 1%
john mason 10/10 3662 days 1%
Sebastian Hutchings 10/10 3662 days 1%
Dwayne Fussell 9/10 3662 days 1%
Stu Norman 10/10 3662 days 1%
Joshua Sauder 10/10 3662 days 1%
Billy Nowell 10/10 3662 days 1%
fionna fraser 10/10 3693 days 1%
Alan Grove 9/10 3693 days 1%
Harvey Bentham 10/10 3693 days 1%
Stacey Kerin 10/10 3693 days 1%
Nicki Tulloch 8/10 3693 days 1%
johansan99 8/10 3693 days 1%
Chloe Harvey 6/10 3698 days 1%
K Proffitt 10/10 3754 days 1%
Anthony Jacobs 10/10 3815 days 1%
Anna Hunt 10/10 3846 days 1%
Wes Watchorn 10/10 3876 days 1%
Kaylen Echols 9/10 3876 days 1%
Charles Chan 10/10 3876 days 1%
Vicki Moffat 10/10 3937 days 1%
Katie 9/10 3937 days 1%
Keith Paris 9/10 3968 days 1%
Chris Harvey 10/10 3968 days 1%
Ian Knight 10/10 3968 days 1%
sydneyaharris 7/10 3968 days 1%
Jess Richardson 9/10 3968 days 1%
K F 10/10 3968 days 1%
Raima Svoboda 10/10 3968 days 1%
Mike Laanen 10/10 3968 days 1%
Sally Orr 10/10 3996 days 1%
Sabine Janzen 10/10 4027 days 1%
suze 10/10 4027 days 1%
Inge van Noorf 7/10 4055 days 0%
Anja R 10/10 4119 days 1%
Hugh Pittty 10/10 4119 days 1%
scott bickley 10/10 4119 days 1%
Ruairi Mc 10/10 4149 days 0%
ellie bert 10/10 4211 days 0%
Gary 9/10 4310 days 0%
Marilyn Mulkey 10/10 4333 days 0%
Louison Laissus 8/10 4342 days 0%
Alex Sheldon 9/10 4358 days 0%
Stefan Reutler 8/10 4358 days 0%
Anthony Brown 10/10 4385 days 1%
fifilabumblebee 10/10 4514 days 1%
KoKi 10/10 4514 days 1%
Bertiethebus 10/10 4667 days 1%
Katya Verikaitis 7/10 4691 days 1%
Raelene Vine 9/10 4698 days 1%
Lars Schulz 8/10 4713 days 1%
Innes Martin 9/10 4792 days 1%
Eric and Jen Popma 9/10 4798 days 1%
Megan_8023 10/10 4879 days 1%
merryunbirthday 10/10 4879 days 1%
Ronald 10/10 4879 days 1%
gareth williams 10/10 4879 days 1%
Hillsons 10/10 5002 days 1%
yuzu 10/10 5032 days 1%
randlmiller 10/10 5092 days 1%
JEB 10/10 5123 days 1%
Dottiedolittle 9/10 5154 days 1%
DEEPDIVERJM 10/10 5154 days 1%
LindseyH 10/10 5184 days 1%
daverr900 10/10 5215 days 1%
JAD 10/10 5215 days 1%
elise1987 10/10 5215 days 1%
nathan_carr 10/10 5245 days 1%
Oliver 10/10 5276 days 1%
catimai 10/10 5307 days 1%
Keiron 10/10 5307 days 1%
juliem 10/10 5307 days 1%
maxi14 10/10 5307 days 1%
thostheboss 10/10 5337 days 1%
kristy_nichol 10/10 5337 days 1%
lenaajdacic 9/10 5337 days 1%
nickyoung 9/10 5337 days 1%
El_mago_toman 10/10 5337 days 1%
filmgeekgirl 10/10 5337 days 1%
rooboo26 9/10 5337 days 1%
grizzlybear 10/10 5337 days 1%
Stephanie_M_ 10/10 5337 days 1%
pingralph2011 10/10 5368 days 1%
lulufrance 9/10 5368 days 1%
pascarni 9/10 5368 days 1%
Manda 9/10 5368 days 1%
liznkev 10/10 5368 days 1%
Marie_Lulu 8/10 5368 days 1%
raytaylr 10/10 5368 days 1%
Dexter 10/10 5368 days 1%
L3160 9/10 5398 days 1%
Olivia 9/10 5398 days 1%
EMMAPOLLARD 10/10 5398 days 1%
Chris_Atkinson 9/10 5398 days 1%
mesa28 9/10 5398 days 1%
CHARLOTTEGRUNBAUM 9/10 5398 days 1%
Braijay 10/10 5398 days 1%
Georgy 10/10 5398 days 1%
baloo 10/10 5398 days 1%
kafff17 10/10 5429 days 1%
Schnaegg 10/10 5429 days 1%
Id107 10/10 5429 days 1%
bjocar 8/10 5429 days 1%
joannem81 9/10 5429 days 1%
leighhk 10/10 5429 days 1%
michael9876 10/10 5429 days 1%
yamael66 9/10 5429 days 1%
Lema 9/10 5429 days 1%
kispista 10/10 5429 days 1%
uli 10/10 5429 days 1%
Emma Ducat 10/10 5429 days 1%
Naomi Kosteaman 7/10 5433 days 1%
margreet boersma 10/10 5457 days 1%
Halebopp 10/10 5457 days 1%
thunderbird 10/10 5457 days 1%
inabambina 10/10 5457 days 1%
Teammuppet 9/10 5457 days 1%
nick777 8/10 5457 days 1%
barbarahonig 10/10 5457 days 1%
Pants1 10/10 5457 days 1%
ryleynewman 10/10 5457 days 1%
knix 10/10 5457 days 1%
slucht 10/10 5457 days 1%
kmorris 10/10 5457 days 1%
Lauhe 10/10 5457 days 1%
bmeyers 10/10 5457 days 1%
kellysa 9/10 5457 days 1%
GypsyJill 9/10 5457 days 1%
Ginette 10/10 5457 days 1%
Lifeasyouseeit 10/10 5457 days 1%
mpatel 10/10 5488 days 1%
laurieuj 10/10 5488 days 1%
mrkstwrt 10/10 5488 days 1%
ssoohoo11 10/10 5488 days 1%
iain 10/10 5488 days 1%
antuori 9/10 5488 days 1%
pogui 9/10 5488 days 1%
Ines_Victor 10/10 5488 days 1%
Rc22 10/10 5519 days 1%
gianzav 10/10 5519 days 1%
jillxjlei 10/10 5519 days 1%
Lea24 10/10 5519 days 1%
ctkwok 10/10 5519 days 1%
bkavanagh 10/10 5549 days 1%
djnifong 10/10 5549 days 1%
cstanley 10/10 5549 days 1%
djpanther73 10/10 5549 days 1%
nblank 10/10 5549 days 1%
gauera 10/10 5549 days 1%
westwoodcrew 10/10 5549 days 1%
breconbird 10/10 5549 days 1%
darcym 10/10 5549 days 1%
jilliang104 10/10 5549 days 1%
lucy55 9/10 5549 days 1%
cheye17 10/10 5549 days 1%
Dai 10/10 5549 days 1%
chris_doidge 10/10 5549 days 1%
katharina 9/10 5549 days 1%
ingrid484 10/10 5580 days 1%
cjimenez 10/10 5580 days 1%
Yasuyuki 10/10 5580 days 1%
pjterrett 10/10 5580 days 1%
rachelcare 10/10 5580 days 1%
sinbad343 10/10 5580 days 1%
tamsing 10/10 5580 days 1%
marktwigg 10/10 5580 days 1%
judy56 10/10 5580 days 1%
joeann 10/10 5580 days 1%
Barron 10/10 5580 days 1%
jaxon 10/10 5610 days 1%
stevod59 10/10 5610 days 1%
audrey 10/10 5610 days 1%
madevlin 10/10 5610 days 1%
spacer6789 10/10 5610 days 1%
annhodder 9/10 5610 days 1%
bluegirl 10/10 5610 days 1%
coolbron 10/10 5610 days 1%
Macca 10/10 5610 days 1%
annapopanna 10/10 5641 days 1%
hollyks 10/10 5794 days 1%
kurt asplin 10/10 5794 days 1%
ben21 10/10 5822 days 1%
Leoniewoolf 10/10 5853 days 1%
Emily Brand 9/10 5945 days 1%
durk94 9/10 5945 days 1%
vinny walia 10/10 5945 days 1%
Diana Spaulding 9/10 5945 days 1%
Cam Short 10/10 5945 days 1%
Jeremy 3/10 5975 days 1%
johanw 6/10 6000 days 0%
GingerPrince 9/10 6162 days 1%
jahirst 10/10 6510 days 1%
Denise 8/10 6511 days 1%
Hall 10/10 6556 days 1%
Eleanor Adams 7/10 6620 days 1%
Sue 9/10 6906 days 1%

Adjustments

Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.

Sample Size Adjustment

No Adjustment

A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Kaikoura Kayaks experience has plenty of reviews and does not meet the criteria for any adjustment.

Recent Reviews Adjustment

-4.05% Adjustment

There may be an adjustment if this experience hasn't received any reviews within the last 44 days. However the Kaikoura Kayaks experience does not meet the criteria for any adjustment.

In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.

The Kaikoura Kayaks experience has been adjusted for 200 days. Adjustments are according to the following table.

Days Adjustment
… …
197 -3.99%
198 -4.01%
199 -4.03%
200 -4.05%
201 -4.07%
202 -4.09%
203 -4.11%
… …

Balancing Adjustment

0.52% Adjustment

Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.

You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.

We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.

Final Ranking Score

95%

The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.