Ranking Score Explained

Hi there, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.

The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!

We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?

Below you'll find details around some of the important factors that went into calculating the ranking score for Kaikoura Kayaks.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.

Nick Morrison's avatar

Nick Morrison

Rankers owner

Kaikoura Kayaks

Valid Reviews

325 Valid Reviews

The Kaikoura Kayaks experience has a total of 338 reviews. There are 325 valid reviews that are included when calculating the ranking score and 13 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.

Below is the distribution of ratings for the 325 valid reviews:

Rating Count Percentage
10/10 248
76%
9/10 56
17%
8/10 12
4%
7/10 5
2%
6/10 2
1%
5/10 1
0%
4/10 0
0%
3/10 1
0%
2/10 0
0%
1/10 0
0%

96.46% Average

The raw data average (mean) for all the Kaikoura Kayaks valid reviews is 96.46% and is based on 325 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.

Face-to-Face Reviews

18 Face-to-Face Reviews

The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.

More about face-to-face reviews

Within the 325 valid reviews, the experience has 18 face-to-face reviews collected during interviews by our team.

Below is the distribution of ratings for the 18 face-to-face reviews:

Rating Count Percentage
10/10 2
11%
9/10 7
39%
8/10 4
22%
7/10 4
22%
6/10 1
6%
5/10 0
0%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 0
0%

82.78% Average

The raw data average (mean) for all the Kaikoura Kayaks face-to-face reviews is 82.78% and is based on 18 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.

Weighted Average

98.41%

Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.

Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.

Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.

Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.

Reviewer Rating Age Face-to-Face Weight Relative Weight
Kate 10/10 34 days 99.82 100%
Janet wheeler 10/10 64 days 99.35 100%
Karen Howie 10/10 95 days 98.57 99%
Fred 10/10 185 days 94.58 95%
Abbey 10/10 216 days 92.61 93%
Els Vloedbeld 10/10 247 days 90.33 90%
Warren Taylor 9/10 277 days 87.84 88%
JB 10/10 277 days 87.84 88%
Dee 10/10 308 days 84.97 85%
Johanna Weidenbruch 10/10 491 days 61.8 62%
Martin Bolech 9/10 550 days 52.07 52%
Dr. Bill 10/10 550 days 52.07 52%
Fee08 10/10 550 days 52.07 52%
LYDIA ADAMS 10/10 550 days 52.07 52%
Dickinson Ann 10/10 550 days 52.07 52%
Tim 10/10 581 days 46.87 47%
Sue, UK 10/10 642 days 37.52 38%
thomas 10/10 642 days 37.52 38%
Andrew Barclift 10/10 642 days 37.52 38%
Marjan D 10/10 642 days 37.52 38%
Nathan 10/10 673 days 33.22 33%
Kathy Lee 10/10 673 days 33.22 33%
Glenys 10/10 703 days 29.35 29%
Mary S. 10/10 765 days 22.26 22%
Caitlin 10/10 795 days 19.26 19%
Grant 10/10 826 days 16.47 16%
Friederike 10/10 856 days 14.05 14%
SHELLEY E BLYTHE 10/10 887 days 11.86 12%
Georgia Phelps 10/10 887 days 11.86 12%
Roger G 10/10 887 days 11.86 12%
Colin 10/10 887 days 11.86 12%
Julie 10/10 887 days 11.86 12%
Ruud en Wilma 10/10 887 days 11.86 12%
Robert 9/10 887 days 11.86 12%
ianbeaumont235@gmail.com 10/10 887 days 11.86 12%
Sam Cherry 10/10 887 days 11.86 12%
Steve O'Brien 10/10 897 days 11.21 11%
Dave Haughan 10/10 898 days 11.15 11%
Kristen Barrett 10/10 914 days 10.19 10%
MJ Macdonald 9/10 914 days 10.19 10%
Patrick Mclaughlin 10/10 914 days 10.19 10%
Miquela Mcguiness 10/10 914 days 10.19 10%
Michael Gooch 10/10 914 days 10.19 10%
Rebecca 10/10 915 days 10.13 10%
zer mo 10/10 945 days 8.57 9%
Petra Klerken 10/10 945 days 8.57 9%
Lisa Hurry 10/10 945 days 8.57 9%
Daniel Sullivan 10/10 976 days 7.24 7%
Lolliedives 10/10 1006 days 6.26 6%
Susan Davey 10/10 1037 days 5.53 6%
Joanne Sams 10/10 1037 days 5.53 6%
Benjamin Yang 10/10 1037 days 5.53 6%
Phil Baaten 10/10 1037 days 5.53 6%
Heleen Middel 10/10 1067 days 5.12 5%
Erika Browne 10/10 1067 days 5.12 5%
Richard Hewitt 10/10 1067 days 5.12 5%
Michelle Fox 10/10 1067 days 5.12 5%
Saskia Frank 9/10 1098 days 4.99 5%
Rhumm89 10/10 1098 days 4.99 5%
Bj Thomas 10/10 1098 days 4.99 5%
Jordi Carrasco 10/10 1098 days 4.99 5%
Rick Goldsbrough 10/10 1098 days 4.99 5%
Alice 10/10 1098 days 4.99 5%
Kylie Cloke 10/10 1098 days 4.99 5%
Karl O'Reilly 10/10 1098 days 4.99 5%
Lee Fritz 10/10 1098 days 4.99 5%
Laura Gnesko 10/10 1129 days 4.93 5%
charliecharls 10/10 1129 days 4.93 5%
anna852 9/10 1129 days 4.93 5%
Sam Sareen 10/10 1129 days 4.93 5%
Breanna Barker 10/10 1159 days 4.87 5%
Maureen Yeo 10/10 1159 days 4.87 5%
Laura Anderson 8/10 1159 days 4.63 5%
Glenys Barr 10/10 1165 days 4.86 5%
Vivian Jeenel 9/10 1190 days 4.81 5%
Michael Eugster 10/10 1251 days 4.69 5%
Scott Mallyon 9/10 1300 days 4.6 5%
Noreen Crombie 10/10 1310 days 4.58 5%
Sandra Egli 10/10 1310 days 4.58 5%
Pete Park 9/10 1310 days 4.58 5%
Slippy Theslip 10/10 1310 days 4.58 5%
Ian Davison 10/10 1310 days 4.58 5%
Pam Bowen 8/10 1310 days 4.35 4%
Daniel Ryan 10/10 1310 days 4.58 5%
Iners 10/10 1341 days 4.52 5%
Aimee Theobald 10/10 1341 days 4.52 5%
Helen Tea 10/10 1341 days 4.52 5%
Jia Xin Fang 9/10 1341 days 4.52 5%
John Robinson 9/10 1341 days 4.52 5%
Teresa Baxter 10/10 1341 days 4.52 5%
Lisa Scott 10/10 1391 days 4.42 4%
Hugh South 10/10 1402 days 4.4 4%
Pip Bowhay 10/10 1402 days 4.4 4%
Barbara Unknown 9/10 1402 days 4.4 4%
Chris 8/10 1402 days 4.18 4%
Scott Tibbitts 9/10 1402 days 4.4 4%
Catherine Skow 10/10 1432 days 4.34 4%
Yun-Ting Chiang 10/10 1432 days 4.34 4%
Ethan Ruhland 10/10 1432 days 4.34 4%
clare Dubina 10/10 1432 days 4.34 4%
ahyong Ling 10/10 1432 days 4.34 4%
LAR 10/10 1432 days 4.34 4%
Steve Krygger 10/10 1432 days 4.34 4%
Lisa Evans 10/10 1463 days 4.28 4%
Derek Derek 10/10 1524 days 4.16 4%
Jessics Hagan 10/10 1524 days 4.16 4%
Amanda Shackleton 10/10 1524 days 4.16 4%
Silvie S 10/10 1524 days 4.16 4%
K L 10/10 1555 days 4.1 4%
Yoon Kwon 5/10 1555 days 3.32 3%
Amber Deed 10/10 1555 days 4.1 4%
Amber Jordan 9/10 1566 days 4.08 4%
Meagan Leicht 9/10 1585 days 4.04 4%
Anna 10/10 1585 days 4.04 4%
Kim W 10/10 1585 days 4.04 4%
Thomas N 10/10 1585 days 4.04 4%
Geoff Burke 10/10 1585 days 4.04 4%
Lynne Evans 10/10 1585 days 4.04 4%
Cori Schultz 9/10 1607 days true 4.0 4%
cynthia.david@hotmail.de Cynthia 10/10 1616 days 3.98 4%
kurt asplin 10/10 1616 days 3.98 4%
Volker Stroenisch 10/10 1631 days 3.95 4%
Braden Chick 10/10 1645 days 3.92 4%
Marka Okrutny 9/10 1676 days 3.86 4%
Kent Hartstang 10/10 1676 days 3.86 4%
Carl Gerrard 10/10 1676 days 3.86 4%
Riley Chick 10/10 1676 days 3.86 4%
veremalua vugakoto 10/10 1676 days 3.86 4%
Mustrum Ridcully 10/10 1676 days 3.86 4%
Nayra M 10/10 1676 days 3.86 4%
john mason 10/10 1676 days 3.86 4%
Sebastian Hutchings 10/10 1676 days 3.86 4%
Dwayne Fussell 9/10 1676 days 3.86 4%
Stu Norman 10/10 1677 days 3.86 4%
Joshua Sauder 10/10 1677 days 3.86 4%
Billy Nowell 10/10 1677 days 3.86 4%
fionna fraser 10/10 1707 days 3.8 4%
Alan Grove 9/10 1707 days 3.8 4%
Harvey Bentham 10/10 1707 days 3.8 4%
Stacey Kerin 10/10 1708 days 3.8 4%
Nicki Tulloch 8/10 1708 days 3.61 4%
johansan99 8/10 1708 days 3.61 4%
Chloe Harvey 6/10 1713 days 3.15 3%
K Proffitt 10/10 1769 days 3.68 4%
Anthony Jacobs 10/10 1829 days 3.56 4%
Anna Hunt 10/10 1860 days 3.5 4%
Wes Watchorn 10/10 1890 days 3.44 3%
Kaylen Echols 9/10 1890 days 3.44 3%
Charles Chan 10/10 1890 days 3.44 3%
Vicki Moffat 10/10 1951 days 3.32 3%
Katie 9/10 1951 days 3.32 3%
Keith Paris 9/10 1982 days 3.26 3%
Chris Harvey 10/10 1982 days 3.26 3%
Ian Knight 10/10 1982 days 3.26 3%
sydneyaharris 7/10 1982 days 2.97 3%
Jess Richardson 9/10 1982 days 3.26 3%
K F 10/10 1982 days 3.26 3%
Raima Svoboda 10/10 1982 days 3.26 3%
Mike Laanen 10/10 1982 days 3.26 3%
Sally Orr 10/10 2010 days 3.21 3%
Sabine Janzen 10/10 2041 days 3.15 3%
suze 10/10 2041 days 3.15 3%
Inge van Noorf 7/10 2070 days true 2.81 3%
Anja R 10/10 2133 days 2.97 3%
Hugh Pittty 10/10 2133 days 2.97 3%
scott bickley 10/10 2133 days 2.97 3%
Ruairi Mc 10/10 2163 days 2.91 3%
ellie bert 10/10 2225 days 2.79 3%
Gary 9/10 2325 days true 2.59 3%
Marilyn Mulkey 10/10 2348 days 2.55 3%
Louison Laissus 8/10 2357 days true 2.4 2%
Alex Sheldon 9/10 2373 days true 2.5 3%
Stefan Reutler 8/10 2373 days true 2.37 2%
Anthony Brown 10/10 2400 days true 2.45 2%
fifilabumblebee 10/10 2529 days 2.19 2%
KoKi 10/10 2529 days 2.19 2%
Bertiethebus 10/10 2682 days 1.89 2%
Katya Verikaitis 7/10 2706 days true 1.68 2%
Raelene Vine 9/10 2713 days 1.83 2%
Lars Schulz 8/10 2728 days true 1.71 2%
Innes Martin 9/10 2807 days true 1.65 2%
Eric and Jen Popma 9/10 2813 days true 1.64 2%
Megan_8023 10/10 2894 days 1.48 1%
merryunbirthday 10/10 2894 days 1.48 1%
Ronald 10/10 2894 days 1.48 1%
gareth williams 10/10 2894 days 1.48 1%
Hillsons 10/10 3017 days 1.24 1%
yuzu 10/10 3047 days 1.18 1%
randlmiller 10/10 3107 days 1.06 1%
JEB 10/10 3138 days 1.0 1%
Dottiedolittle 9/10 3169 days 0.94 1%
DEEPDIVERJM 10/10 3169 days 0.94 1%
LindseyH 10/10 3199 days 0.88 1%
daverr900 10/10 3230 days 0.82 1%
JAD 10/10 3230 days 0.82 1%
elise1987 10/10 3230 days 0.82 1%
nathan_carr 10/10 3260 days 0.76 1%
Oliver 10/10 3291 days 0.7 1%
catimai 10/10 3322 days 0.64 1%
Keiron 10/10 3322 days 0.64 1%
juliem 10/10 3322 days 0.64 1%
maxi14 10/10 3322 days 0.64 1%
thostheboss 10/10 3352 days 0.58 1%
kristy_nichol 10/10 3352 days 0.58 1%
lenaajdacic 9/10 3352 days 0.58 1%
nickyoung 9/10 3352 days 0.58 1%
El_mago_toman 10/10 3352 days 0.58 1%
filmgeekgirl 10/10 3352 days 0.58 1%
rooboo26 9/10 3352 days 0.58 1%
grizzlybear 10/10 3352 days 0.58 1%
Stephanie_M_ 10/10 3352 days 0.58 1%
pingralph2011 10/10 3383 days 0.52 1%
lulufrance 9/10 3383 days 0.52 1%
pascarni 9/10 3383 days 0.52 1%
Manda 9/10 3383 days 0.52 1%
liznkev 10/10 3383 days 0.52 1%
Marie_Lulu 8/10 3383 days 0.5 0%
raytaylr 10/10 3383 days 0.52 1%
Dexter 10/10 3383 days 0.52 1%
L3160 9/10 3413 days 0.46 0%
Olivia 9/10 3413 days 0.46 0%
EMMAPOLLARD 10/10 3413 days 0.46 0%
Chris_Atkinson 9/10 3413 days 0.46 0%
mesa28 9/10 3413 days 0.46 0%
CHARLOTTEGRUNBAUM 9/10 3413 days 0.46 0%
Braijay 10/10 3413 days 0.46 0%
Georgy 10/10 3413 days 0.46 0%
baloo 10/10 3413 days 0.46 0%
kafff17 10/10 3444 days 0.4 0%
Schnaegg 10/10 3444 days 0.4 0%
Id107 10/10 3444 days 0.4 0%
bjocar 8/10 3444 days 0.38 0%
joannem81 9/10 3444 days 0.4 0%
leighhk 10/10 3444 days 0.4 0%
michael9876 10/10 3444 days 0.4 0%
yamael66 9/10 3444 days 0.4 0%
Lema 9/10 3444 days 0.4 0%
kispista 10/10 3444 days 0.4 0%
uli 10/10 3444 days 0.4 0%
Emma Ducat 10/10 3444 days 0.4 0%
Naomi Kosteaman 7/10 3448 days true 0.36 0%
margreet boersma 10/10 3472 days 0.35 0%
Halebopp 10/10 3472 days 0.35 0%
thunderbird 10/10 3472 days 0.35 0%
inabambina 10/10 3472 days 0.35 0%
Teammuppet 9/10 3472 days 0.35 0%
nick777 8/10 3472 days 0.33 0%
barbarahonig 10/10 3472 days 0.35 0%
Pants1 10/10 3472 days 0.35 0%
ryleynewman 10/10 3472 days 0.35 0%
knix 10/10 3472 days 0.35 0%
slucht 10/10 3472 days 0.35 0%
kmorris 10/10 3472 days 0.35 0%
Lauhe 10/10 3472 days 0.35 0%
bmeyers 10/10 3472 days 0.35 0%
kellysa 9/10 3472 days 0.35 0%
GypsyJill 9/10 3472 days 0.35 0%
Ginette 10/10 3472 days 0.35 0%
Lifeasyouseeit 10/10 3472 days 0.35 0%
mpatel 10/10 3503 days 0.29 0%
laurieuj 10/10 3503 days 0.29 0%
mrkstwrt 10/10 3503 days 0.29 0%
ssoohoo11 10/10 3503 days 0.29 0%
iain 10/10 3503 days 0.29 0%
antuori 9/10 3503 days 0.29 0%
pogui 9/10 3503 days 0.29 0%
Ines_Victor 10/10 3503 days 0.29 0%
Rc22 10/10 3534 days 0.23 0%
gianzav 10/10 3534 days 0.23 0%
jillxjlei 10/10 3534 days 0.23 0%
Lea24 10/10 3534 days 0.23 0%
ctkwok 10/10 3534 days 0.23 0%
bkavanagh 10/10 3564 days 0.17 0%
djnifong 10/10 3564 days 0.17 0%
cstanley 10/10 3564 days 0.17 0%
djpanther73 10/10 3564 days 0.17 0%
nblank 10/10 3564 days 0.17 0%
gauera 10/10 3564 days 0.17 0%
westwoodcrew 10/10 3564 days 0.17 0%
breconbird 10/10 3564 days 0.17 0%
darcym 10/10 3564 days 0.17 0%
jilliang104 10/10 3564 days 0.17 0%
lucy55 9/10 3564 days 0.17 0%
cheye17 10/10 3564 days 0.17 0%
Dai 10/10 3564 days 0.17 0%
chris_doidge 10/10 3564 days 0.17 0%
katharina 9/10 3564 days 0.17 0%
ingrid484 10/10 3595 days 0.11 0%
cjimenez 10/10 3595 days 0.11 0%
Yasuyuki 10/10 3595 days 0.11 0%
pjterrett 10/10 3595 days 0.11 0%
rachelcare 10/10 3595 days 0.11 0%
sinbad343 10/10 3595 days 0.11 0%
tamsing 10/10 3595 days 0.11 0%
marktwigg 10/10 3595 days 0.11 0%
judy56 10/10 3595 days 0.11 0%
joeann 10/10 3595 days 0.11 0%
Barron 10/10 3595 days 0.11 0%
jaxon 10/10 3625 days 0.05 0%
stevod59 10/10 3625 days 0.05 0%
audrey 10/10 3625 days 0.05 0%
madevlin 10/10 3625 days 0.05 0%
spacer6789 10/10 3625 days 0.05 0%
annhodder 9/10 3625 days 0.05 0%
bluegirl 10/10 3625 days 0.05 0%
coolbron 10/10 3625 days 0.05 0%
Macca 10/10 3625 days 0.05 0%
annapopanna 10/10 3656 days 0.0 0%
hollyks 10/10 3809 days 0.0 0%
kurt asplin 10/10 3809 days 0.0 0%
ben21 10/10 3837 days 0.0 0%
Leoniewoolf 10/10 3868 days 0.0 0%
Emily Brand 9/10 3960 days 0.0 0%
durk94 9/10 3960 days 0.0 0%
vinny walia 10/10 3960 days 0.0 0%
Diana Spaulding 9/10 3960 days 0.0 0%
Cam Short 10/10 3960 days 0.0 0%
Jeremy 3/10 3990 days 0.0 0%
johanw 6/10 4015 days true 0.0 0%
GingerPrince 9/10 4177 days true 0.0 0%
jahirst 10/10 4525 days 0.0 0%
Denise 8/10 4526 days true 0.0 0%
Hall 10/10 4571 days true 0.0 0%
Eleanor Adams 7/10 4635 days true 0.0 0%
Sue 9/10 4921 days true 0.0 0%

Adjustments

Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.

Sample Size Adjustment

No Adjustment

A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Kaikoura Kayaks experience has plenty of reviews and does not meet the criteria for any adjustment.

Recent Reviews Adjustment

-0.29% Adjustment

There may be an adjustment if this experience hasn't received any reviews within the last 121 days. However the Kaikoura Kayaks experience does not meet the criteria for any adjustment.

In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.

The Kaikoura Kayaks experience has been adjusted for 27 days. Adjustments are according to the following table.

Days Adjustment
……
24 -0.26%
25 -0.27%
26 -0.28%
27 -0.29%
28 -0.30%
29 -0.31%
30 -0.32%
……

Final Ranking Score

98%

The final ranking score once adjustments and rounding has been applied. This value is cached and recalculated each day. Therefore it may not be precisely accurate based on the other values presented.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz.