Ranking Score Explained

Hi there, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.

The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!

We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?

Below you'll find details around some of the important factors that went into calculating the ranking score for Kaikoura Kayaks.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.

Nick Morrison's avatar

Nick Morrison

Rankers owner

Kaikoura Kayaks

Valid Reviews

301 Valid Reviews

The Kaikoura Kayaks experience has a total of 313 reviews. There are 301 valid reviews that are included when calculating the ranking score and 12 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.

Below is the distribution of ratings for the 301 valid reviews:

Rating Count Percentage
10/10 226
75%
9/10 54
18%
8/10 12
4%
7/10 5
2%
6/10 2
1%
5/10 1
0%
4/10 0
0%
3/10 1
0%
2/10 0
0%
1/10 0
0%

96.25% Average

The raw data average (mean) for all the Kaikoura Kayaks valid reviews is 96.25% and is based on 301 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.

Face-to-Face Reviews

18 Face-to-Face Reviews

The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.

More about face-to-face reviews

Within the 301 valid reviews, the experience has 18 face-to-face reviews collected during interviews by our team.

Below is the distribution of ratings for the 18 face-to-face reviews:

Rating Count Percentage
10/10 2
11%
9/10 7
39%
8/10 4
22%
7/10 4
22%
6/10 1
6%
5/10 0
0%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 0
0%

82.78% Average

The raw data average (mean) for all the Kaikoura Kayaks face-to-face reviews is 82.78% and is based on 18 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.

Weighted Average

97.77%

Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.

Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.

Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.

Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.

Reviewer Rating Age Face-to-Face Weight Relative Weight
Caitlin 10/10 24 days 99.91 100%
Grant 10/10 55 days 99.52 100%
Friederike 10/10 86 days 98.83 99%
SHELLEY E BLYTHE 10/10 117 days 97.83 98%
Georgia Phelps 10/10 117 days 97.83 98%
Roger G 10/10 117 days 97.83 98%
Colin 10/10 117 days 97.83 98%
Julie 10/10 117 days 97.83 98%
Ruud en Wilma 10/10 117 days 97.83 98%
Robert 9/10 117 days 97.83 98%
ianbeaumont235@gmail.com 10/10 117 days 97.83 98%
Sam Cherry 10/10 117 days 97.83 98%
Steve O'Brien 10/10 127 days 97.44 98%
Dave Haughan 10/10 128 days 97.4 97%
Kristen Barrett 10/10 144 days 96.71 97%
MJ Macdonald 9/10 144 days 96.71 97%
Patrick Mclaughlin 10/10 144 days 96.71 97%
Miquela Mcguiness 10/10 144 days 96.71 97%
Michael Gooch 10/10 144 days 96.71 97%
Rebecca 10/10 145 days 96.67 97%
zer mo 10/10 175 days 95.15 95%
Petra Klerken 10/10 175 days 95.15 95%
Lisa Hurry 10/10 175 days 95.15 95%
Daniel Sullivan 10/10 206 days 93.28 93%
Lolliedives 10/10 236 days 91.17 91%
Susan Davey 10/10 267 days 88.7 89%
Joanne Sams 10/10 267 days 88.7 89%
Benjamin Yang 10/10 267 days 88.7 89%
Phil Baaten 10/10 267 days 88.7 89%
Heleen Middel 10/10 297 days 86.02 86%
Erika Browne 10/10 297 days 86.02 86%
Richard Hewitt 10/10 297 days 86.02 86%
Michelle Fox 10/10 297 days 86.02 86%
Saskia Frank 9/10 328 days 82.95 83%
Rhumm89 10/10 328 days 82.95 83%
Bj Thomas 10/10 328 days 82.95 83%
Jordi Carrasco 10/10 328 days 82.95 83%
Rick Goldsbrough 10/10 328 days 82.95 83%
Alice 10/10 328 days 82.95 83%
Kylie Cloke 10/10 328 days 82.95 83%
Karl O'Reilly 10/10 328 days 82.95 83%
Lee Fritz 10/10 328 days 82.95 83%
Laura Gnesko 10/10 359 days 79.58 79%
charliecharls 10/10 359 days 79.58 79%
anna852 9/10 359 days 79.58 79%
Sam Sareen 10/10 359 days 79.58 79%
Breanna Barker 10/10 389 days 76.02 76%
Maureen Yeo 10/10 389 days 76.02 76%
Laura Anderson 8/10 389 days 76.02 76%
Glenys Barr 10/10 394 days 75.4 75%
Vivian Jeenel 9/10 420 days 72.05 72%
Michael Eugster 10/10 481 days 63.34 63%
Scott Mallyon 9/10 530 days 55.49 55%
Noreen Crombie 10/10 540 days 53.79 53%
Sandra Egli 10/10 540 days 53.79 53%
Pete Park 9/10 540 days 53.79 53%
Slippy Theslip 10/10 540 days 53.79 53%
Ian Davison 10/10 540 days 53.79 53%
Pam Bowen 8/10 540 days 53.79 53%
Daniel Ryan 10/10 540 days 53.79 53%
Iners 10/10 571 days 48.51 48%
Aimee Theobald 10/10 571 days 48.51 48%
Helen Tea 10/10 571 days 48.51 48%
Jia Xin Fang 9/10 571 days 48.51 48%
John Robinson 9/10 571 days 48.51 48%
Teresa Baxter 10/10 571 days 48.51 48%
Lisa Scott 10/10 621 days 40.6 40%
Hugh South 10/10 632 days 38.97 38%
Pip Bowhay 10/10 632 days 38.97 38%
Barbara Unknown 9/10 632 days 38.97 38%
Chris 8/10 632 days 38.97 38%
Scott Tibbitts 9/10 632 days 38.97 38%
Catherine Skow 10/10 662 days 34.71 34%
Yun-Ting Chiang 10/10 662 days 34.71 34%
Ethan Ruhland 10/10 662 days 34.71 34%
clare Dubina 10/10 662 days 34.71 34%
ahyong Ling 10/10 662 days 34.71 34%
LAR 10/10 662 days 34.71 34%
Steve Krygger 10/10 662 days 34.71 34%
Lisa Evans 10/10 693 days 30.61 30%
Derek Derek 10/10 754 days 23.43 23%
Jessics Hagan 10/10 754 days 23.43 23%
Amanda Shackleton 10/10 754 days 23.43 23%
Silvie S 10/10 754 days 23.43 23%
K L 10/10 785 days 20.23 19%
Yoon Kwon 5/10 785 days 20.23 19%
Amber Deed 10/10 785 days 20.23 19%
Amber Jordan 9/10 795 days 19.26 18%
Meagan Leicht 9/10 815 days 17.42 17%
Anna 10/10 815 days 17.42 17%
Kim W 10/10 815 days 17.42 17%
Thomas N 10/10 815 days 17.42 17%
Geoff Burke 10/10 815 days 17.42 17%
Lynne Evans 10/10 815 days 17.42 17%
Cori Schultz 9/10 837 days true 18.66 18%
cynthia.david@hotmail.de Cynthia 10/10 846 days 14.82 14%
kurt asplin 10/10 846 days 14.82 14%
Volker Stroenisch 10/10 861 days 13.68 13%
Braden Chick 10/10 875 days 12.67 12%
Marka Okrutny 9/10 906 days 10.66 10%
Kent Hartstang 10/10 906 days 10.66 10%
Carl Gerrard 10/10 906 days 10.66 10%
Riley Chick 10/10 906 days 10.66 10%
veremalua vugakoto 10/10 906 days 10.66 10%
Mustrum Ridcully 10/10 906 days 10.66 10%
Nayra M 10/10 906 days 10.66 10%
john mason 10/10 906 days 10.66 10%
Sebastian Hutchings 10/10 906 days 10.66 10%
Dwayne Fussell 9/10 906 days 10.66 10%
Stu Norman 10/10 907 days 10.6 10%
Joshua Sauder 10/10 907 days 10.6 10%
Billy Nowell 10/10 907 days 10.6 10%
fionna fraser 10/10 937 days 8.96 8%
Alan Grove 9/10 937 days 8.96 8%
Harvey Bentham 10/10 937 days 8.96 8%
Stacey Kerin 10/10 938 days 8.91 8%
Nicki Tulloch 8/10 938 days 8.91 8%
johansan99 8/10 938 days 8.91 8%
Chloe Harvey 6/10 943 days 8.66 8%
K Proffitt 10/10 999 days 6.46 6%
Anthony Jacobs 10/10 1059 days 5.21 4%
Anna Hunt 10/10 1090 days 5.0 4%
Wes Watchorn 10/10 1120 days 4.97 4%
Kaylen Echols 9/10 1120 days 4.97 4%
Charles Chan 10/10 1120 days 4.97 4%
Vicki Moffat 10/10 1181 days 4.88 4%
Katie 9/10 1181 days 4.88 4%
Keith Paris 9/10 1212 days 4.84 4%
Chris Harvey 10/10 1212 days 4.84 4%
Ian Knight 10/10 1212 days 4.84 4%
sydneyaharris 7/10 1212 days 4.84 4%
Jess Richardson 9/10 1212 days 4.84 4%
K F 10/10 1212 days 4.84 4%
Raima Svoboda 10/10 1212 days 4.84 4%
Mike Laanen 10/10 1212 days 4.84 4%
Sally Orr 10/10 1240 days 4.8 4%
Sabine Janzen 10/10 1271 days 4.76 4%
suze 10/10 1271 days 4.76 4%
Inge van Noorf 7/10 1300 days true 5.66 5%
Anja R 10/10 1363 days 4.63 4%
Hugh Pittty 10/10 1363 days 4.63 4%
scott bickley 10/10 1363 days 4.63 4%
Ruairi Mc 10/10 1393 days 4.59 4%
ellie bert 10/10 1455 days 4.51 4%
Gary 9/10 1555 days true 5.24 4%
Marilyn Mulkey 10/10 1578 days 4.34 3%
Louison Laissus 8/10 1587 days true 5.19 4%
Alex Sheldon 9/10 1603 days true 5.16 4%
Stefan Reutler 8/10 1603 days true 5.16 4%
Anthony Brown 10/10 1630 days true 5.12 4%
fifilabumblebee 10/10 1758 days 4.09 3%
KoKi 10/10 1758 days 4.09 3%
Bertiethebus 10/10 1912 days 3.88 3%
Katya Verikaitis 7/10 1936 days true 4.62 4%
Raelene Vine 9/10 1943 days 3.84 3%
Lars Schulz 8/10 1958 days true 4.58 4%
Innes Martin 9/10 2037 days true 4.45 4%
Eric and Jen Popma 9/10 2043 days true 4.44 4%
Megan_8023 10/10 2123 days 3.59 3%
merryunbirthday 10/10 2123 days 3.59 3%
Ronald 10/10 2123 days 3.59 3%
gareth williams 10/10 2123 days 3.59 3%
Hillsons 10/10 2246 days 3.42 2%
yuzu 10/10 2277 days 3.38 2%
randlmiller 10/10 2337 days 3.3 2%
JEB 10/10 2368 days 3.26 2%
Dottiedolittle 9/10 2399 days 3.21 2%
DEEPDIVERJM 10/10 2399 days 3.21 2%
LindseyH 10/10 2429 days 3.17 2%
daverr900 10/10 2460 days 3.13 2%
JAD 10/10 2460 days 3.13 2%
elise1987 10/10 2460 days 3.13 2%
nathan_carr 10/10 2489 days 3.09 2%
Oliver 10/10 2520 days 3.05 2%
catimai 10/10 2551 days 3.01 2%
Keiron 10/10 2551 days 3.01 2%
juliem 10/10 2551 days 3.01 2%
maxi14 10/10 2551 days 3.01 2%
thostheboss 10/10 2581 days 2.96 2%
kristy_nichol 10/10 2581 days 2.96 2%
lenaajdacic 9/10 2581 days 2.96 2%
nickyoung 9/10 2581 days 2.96 2%
El_mago_toman 10/10 2581 days 2.96 2%
filmgeekgirl 10/10 2581 days 2.96 2%
rooboo26 9/10 2581 days 2.96 2%
grizzlybear 10/10 2581 days 2.96 2%
Stephanie_M_ 10/10 2581 days 2.96 2%
pingralph2011 10/10 2612 days 2.92 2%
lulufrance 9/10 2612 days 2.92 2%
pascarni 9/10 2612 days 2.92 2%
Manda 9/10 2612 days 2.92 2%
liznkev 10/10 2612 days 2.92 2%
Marie_Lulu 8/10 2612 days 2.92 2%
raytaylr 10/10 2612 days 2.92 2%
Dexter 10/10 2612 days 2.92 2%
L3160 9/10 2643 days 2.88 2%
Olivia 9/10 2643 days 2.88 2%
EMMAPOLLARD 10/10 2643 days 2.88 2%
Chris_Atkinson 9/10 2643 days 2.88 2%
mesa28 9/10 2643 days 2.88 2%
CHARLOTTEGRUNBAUM 9/10 2643 days 2.88 2%
Braijay 10/10 2643 days 2.88 2%
Georgy 10/10 2643 days 2.88 2%
baloo 10/10 2643 days 2.88 2%
kafff17 10/10 2674 days 2.84 2%
Schnaegg 10/10 2674 days 2.84 2%
Id107 10/10 2674 days 2.84 2%
bjocar 8/10 2674 days 2.84 2%
joannem81 9/10 2674 days 2.84 2%
leighhk 10/10 2674 days 2.84 2%
michael9876 10/10 2674 days 2.84 2%
yamael66 9/10 2674 days 2.84 2%
Lema 9/10 2674 days 2.84 2%
kispista 10/10 2674 days 2.84 2%
uli 10/10 2674 days 2.84 2%
Emma Ducat 10/10 2674 days 2.84 2%
Naomi Kosteaman 7/10 2678 days true 3.4 2%
margreet boersma 10/10 2702 days 2.8 2%
Halebopp 10/10 2702 days 2.8 2%
thunderbird 10/10 2702 days 2.8 2%
inabambina 10/10 2702 days 2.8 2%
Teammuppet 9/10 2702 days 2.8 2%
nick777 8/10 2702 days 2.8 2%
barbarahonig 10/10 2702 days 2.8 2%
Pants1 10/10 2702 days 2.8 2%
ryleynewman 10/10 2702 days 2.8 2%
knix 10/10 2702 days 2.8 2%
slucht 10/10 2702 days 2.8 2%
kmorris 10/10 2702 days 2.8 2%
Lauhe 10/10 2702 days 2.8 2%
bmeyers 10/10 2702 days 2.8 2%
kellysa 9/10 2702 days 2.8 2%
GypsyJill 9/10 2702 days 2.8 2%
Ginette 10/10 2702 days 2.8 2%
Lifeasyouseeit 10/10 2702 days 2.8 2%
mpatel 10/10 2733 days 2.76 2%
laurieuj 10/10 2733 days 2.76 2%
mrkstwrt 10/10 2733 days 2.76 2%
ssoohoo11 10/10 2733 days 2.76 2%
iain 10/10 2733 days 2.76 2%
antuori 9/10 2733 days 2.76 2%
pogui 9/10 2733 days 2.76 2%
Ines_Victor 10/10 2733 days 2.76 2%
Rc22 10/10 2764 days 2.71 2%
gianzav 10/10 2764 days 2.71 2%
jillxjlei 10/10 2764 days 2.71 2%
Lea24 10/10 2764 days 2.71 2%
ctkwok 10/10 2764 days 2.71 2%
bkavanagh 10/10 2794 days 2.67 2%
djnifong 10/10 2794 days 2.67 2%
cstanley 10/10 2794 days 2.67 2%
djpanther73 10/10 2794 days 2.67 2%
nblank 10/10 2794 days 2.67 2%
gauera 10/10 2794 days 2.67 2%
westwoodcrew 10/10 2794 days 2.67 2%
breconbird 10/10 2794 days 2.67 2%
darcym 10/10 2794 days 2.67 2%
jilliang104 10/10 2794 days 2.67 2%
lucy55 9/10 2794 days 2.67 2%
cheye17 10/10 2794 days 2.67 2%
Dai 10/10 2794 days 2.67 2%
chris_doidge 10/10 2794 days 2.67 2%
katharina 9/10 2794 days 2.67 2%
ingrid484 10/10 2825 days 2.63 2%
cjimenez 10/10 2825 days 2.63 2%
Yasuyuki 10/10 2825 days 2.63 2%
pjterrett 10/10 2825 days 2.63 2%
rachelcare 10/10 2825 days 2.63 2%
sinbad343 10/10 2825 days 2.63 2%
tamsing 10/10 2825 days 2.63 2%
marktwigg 10/10 2825 days 2.63 2%
judy56 10/10 2825 days 2.63 2%
joeann 10/10 2825 days 2.63 2%
Barron 10/10 2825 days 2.63 2%
jaxon 10/10 2854 days 2.59 2%
stevod59 10/10 2854 days 2.59 2%
audrey 10/10 2854 days 2.59 2%
madevlin 10/10 2854 days 2.59 2%
spacer6789 10/10 2854 days 2.59 2%
annhodder 9/10 2854 days 2.59 2%
bluegirl 10/10 2854 days 2.59 2%
coolbron 10/10 2854 days 2.59 2%
Macca 10/10 2854 days 2.59 2%
annapopanna 10/10 2885 days 2.55 2%
hollyks 10/10 3039 days 2.34 1%
kurt asplin 10/10 3039 days 2.34 1%
ben21 10/10 3067 days 2.3 1%
Leoniewoolf 10/10 3098 days 2.26 1%
Emily Brand 9/10 3190 days 2.13 1%
durk94 9/10 3190 days 2.13 1%
vinny walia 10/10 3190 days 2.13 1%
Diana Spaulding 9/10 3190 days 2.13 1%
Cam Short 10/10 3190 days 2.13 1%
Jeremy 3/10 3219 days 1.9 1%
johanw 6/10 3244 days true 2.47 2%
GingerPrince 9/10 3407 days true 2.2 1%
jahirst 10/10 3754 days 1.36 0%
Denise 8/10 3756 days true 1.63 1%
Hall 10/10 3801 days true 1.55 1%
Eleanor Adams 7/10 3865 days true 1.45 0%
Sue 9/10 4151 days true 0.98 0%

Adjustments

Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.

Sample Size Adjustment

No Adjustment

A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Kaikoura Kayaks experience has plenty of reviews and does not meet the criteria for any adjustment.

Recent Reviews Adjustment

-0.26% Adjustment

There may be an adjustment if an experience hasn't received any reviews within the last 60 days. However the Kaikoura Kayaks experience does not meet the criteria for any adjustment.

In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 364 days.

The Kaikoura Kayaks experience has been adjusted for 13 days. Adjustments are according to the following table.

Days Adjustment
……
10 -0.20%
11 -0.22%
12 -0.24%
13 -0.26%
14 -0.28%
15 -0.30%
16 -0.32%
……

Final Ranking Score

98%

The final ranking score once adjustments and rounding has been applied. This value is cached and recalculated each day. Therefore it may not be precisely accurate based on the other values presented.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz.