Ranking Score Explained

Hi there, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.

The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!

We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?

Below you'll find details around some of the important factors that went into calculating the ranking score for Kaikoura Kayaks.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.

Nick Morrison's avatar

Nick Morrison

Rankers owner

Kaikoura Kayaks

Valid Reviews

316 Valid Reviews

The Kaikoura Kayaks experience has a total of 329 reviews. There are 316 valid reviews that are included when calculating the ranking score and 13 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.

Below is the distribution of ratings for the 316 valid reviews:

Rating Count Percentage
10/10 240
76%
9/10 55
17%
8/10 12
4%
7/10 5
2%
6/10 2
1%
5/10 1
0%
4/10 0
0%
3/10 1
0%
2/10 0
0%
1/10 0
0%

96.39% Average

The raw data average (mean) for all the Kaikoura Kayaks valid reviews is 96.39% and is based on 316 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.

Face-to-Face Reviews

18 Face-to-Face Reviews

The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.

More about face-to-face reviews

Within the 316 valid reviews, the experience has 18 face-to-face reviews collected during interviews by our team.

Below is the distribution of ratings for the 18 face-to-face reviews:

Rating Count Percentage
10/10 2
11%
9/10 7
39%
8/10 4
22%
7/10 4
22%
6/10 1
6%
5/10 0
0%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 0
0%

82.78% Average

The raw data average (mean) for all the Kaikoura Kayaks face-to-face reviews is 82.78% and is based on 18 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.

Weighted Average

98.54%

Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.

Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.

Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.

Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.

Reviewer Rating Age Face-to-Face Weight Relative Weight
Johanna Weidenbruch 10/10 168 days 95.53 100%
Martin Bolech 9/10 227 days 91.83 96%
Dr. Bill 10/10 227 days 91.83 96%
Fee08 10/10 227 days 91.83 96%
LYDIA ADAMS 10/10 227 days 91.83 96%
Dickinson Ann 10/10 227 days 91.83 96%
Tim 10/10 258 days 89.45 94%
Sue, UK 10/10 319 days 83.87 88%
thomas 10/10 319 days 83.87 88%
Andrew Barclift 10/10 319 days 83.87 88%
Marjan D 10/10 319 days 83.87 88%
Nathan 10/10 350 days 80.59 84%
Kathy Lee 10/10 350 days 80.59 84%
Glenys 10/10 380 days 77.12 81%
Mary S. 10/10 442 days 69.04 72%
Caitlin 10/10 472 days 64.7 68%
Grant 10/10 503 days 59.91 63%
Friederike 10/10 533 days 54.98 58%
SHELLEY E BLYTHE 10/10 564 days 49.68 52%
Georgia Phelps 10/10 564 days 49.68 52%
Roger G 10/10 564 days 49.68 52%
Colin 10/10 564 days 49.68 52%
Julie 10/10 564 days 49.68 52%
Ruud en Wilma 10/10 564 days 49.68 52%
Robert 9/10 564 days 49.68 52%
ianbeaumont235@gmail.com 10/10 564 days 49.68 52%
Sam Cherry 10/10 564 days 49.68 52%
Steve O'Brien 10/10 574 days 48.01 50%
Dave Haughan 10/10 575 days 47.85 50%
Kristen Barrett 10/10 592 days 45.09 47%
MJ Macdonald 9/10 592 days 45.09 47%
Patrick Mclaughlin 10/10 592 days 45.09 47%
Miquela Mcguiness 10/10 592 days 45.09 47%
Michael Gooch 10/10 592 days 45.09 47%
Rebecca 10/10 592 days 45.09 47%
zer mo 10/10 623 days 40.3 42%
Petra Klerken 10/10 623 days 40.3 42%
Lisa Hurry 10/10 623 days 40.3 42%
Daniel Sullivan 10/10 654 days 35.82 37%
Lolliedives 10/10 684 days 31.77 33%
Susan Davey 10/10 715 days 27.88 29%
Joanne Sams 10/10 715 days 27.88 29%
Benjamin Yang 10/10 715 days 27.88 29%
Phil Baaten 10/10 715 days 27.88 29%
Heleen Middel 10/10 745 days 24.41 26%
Erika Browne 10/10 745 days 24.41 26%
Richard Hewitt 10/10 745 days 24.41 26%
Michelle Fox 10/10 745 days 24.41 26%
Saskia Frank 9/10 776 days 21.13 22%
Rhumm89 10/10 776 days 21.13 22%
Bj Thomas 10/10 776 days 21.13 22%
Jordi Carrasco 10/10 776 days 21.13 22%
Rick Goldsbrough 10/10 776 days 21.13 22%
Alice 10/10 776 days 21.13 22%
Kylie Cloke 10/10 776 days 21.13 22%
Karl O'Reilly 10/10 776 days 21.13 22%
Lee Fritz 10/10 776 days 21.13 22%
Laura Gnesko 10/10 807 days 18.14 19%
charliecharls 10/10 807 days 18.14 19%
anna852 9/10 807 days 18.14 19%
Sam Sareen 10/10 807 days 18.14 19%
Breanna Barker 10/10 837 days 15.55 16%
Maureen Yeo 10/10 837 days 15.55 16%
Laura Anderson 8/10 837 days 14.77 15%
Glenys Barr 10/10 842 days 15.14 16%
Vivian Jeenel 9/10 868 days 13.17 14%
Michael Eugster 10/10 929 days 9.37 10%
Scott Mallyon 9/10 977 days 7.21 8%
Noreen Crombie 10/10 988 days 6.81 7%
Sandra Egli 10/10 988 days 6.81 7%
Pete Park 9/10 988 days 6.81 7%
Slippy Theslip 10/10 988 days 6.81 7%
Ian Davison 10/10 988 days 6.81 7%
Pam Bowen 8/10 988 days 6.47 7%
Daniel Ryan 10/10 988 days 6.81 7%
Iners 10/10 1019 days 5.92 6%
Aimee Theobald 10/10 1019 days 5.92 6%
Helen Tea 10/10 1019 days 5.92 6%
Jia Xin Fang 9/10 1019 days 5.92 6%
John Robinson 9/10 1019 days 5.92 6%
Teresa Baxter 10/10 1019 days 5.92 6%
Lisa Scott 10/10 1068 days 5.12 5%
Hugh South 10/10 1080 days 5.04 5%
Pip Bowhay 10/10 1080 days 5.04 5%
Barbara Unknown 9/10 1080 days 5.04 5%
Chris 8/10 1080 days 4.78 5%
Scott Tibbitts 9/10 1080 days 5.04 5%
Catherine Skow 10/10 1110 days 4.97 5%
Yun-Ting Chiang 10/10 1110 days 4.97 5%
Ethan Ruhland 10/10 1110 days 4.97 5%
clare Dubina 10/10 1110 days 4.97 5%
ahyong Ling 10/10 1110 days 4.97 5%
LAR 10/10 1110 days 4.97 5%
Steve Krygger 10/10 1110 days 4.97 5%
Lisa Evans 10/10 1141 days 4.92 5%
Derek Derek 10/10 1202 days 4.82 5%
Jessics Hagan 10/10 1202 days 4.82 5%
Amanda Shackleton 10/10 1202 days 4.82 5%
Silvie S 10/10 1202 days 4.82 5%
K L 10/10 1233 days 4.76 5%
Yoon Kwon 5/10 1233 days 3.86 4%
Amber Deed 10/10 1233 days 4.76 5%
Amber Jordan 9/10 1243 days 4.75 5%
Meagan Leicht 9/10 1263 days 4.71 5%
Anna 10/10 1263 days 4.71 5%
Kim W 10/10 1263 days 4.71 5%
Thomas N 10/10 1263 days 4.71 5%
Geoff Burke 10/10 1263 days 4.71 5%
Lynne Evans 10/10 1263 days 4.71 5%
Cori Schultz 9/10 1284 days true 4.68 5%
cynthia.david@hotmail.de Cynthia 10/10 1294 days 4.66 5%
kurt asplin 10/10 1294 days 4.66 5%
Volker Stroenisch 10/10 1308 days 4.64 5%
Braden Chick 10/10 1323 days 4.61 5%
Marka Okrutny 9/10 1354 days 4.56 5%
Kent Hartstang 10/10 1354 days 4.56 5%
Carl Gerrard 10/10 1354 days 4.56 5%
Riley Chick 10/10 1354 days 4.56 5%
veremalua vugakoto 10/10 1354 days 4.56 5%
Mustrum Ridcully 10/10 1354 days 4.56 5%
Nayra M 10/10 1354 days 4.56 5%
john mason 10/10 1354 days 4.56 5%
Sebastian Hutchings 10/10 1354 days 4.56 5%
Dwayne Fussell 9/10 1354 days 4.56 5%
Stu Norman 10/10 1354 days 4.56 5%
Joshua Sauder 10/10 1354 days 4.56 5%
Billy Nowell 10/10 1354 days 4.56 5%
fionna fraser 10/10 1385 days 4.5 5%
Alan Grove 9/10 1385 days 4.5 5%
Harvey Bentham 10/10 1385 days 4.5 5%
Stacey Kerin 10/10 1385 days 4.5 5%
Nicki Tulloch 8/10 1385 days 4.28 4%
johansan99 8/10 1385 days 4.28 4%
Chloe Harvey 6/10 1390 days 3.73 4%
K Proffitt 10/10 1446 days 4.4 5%
Anthony Jacobs 10/10 1507 days 4.29 4%
Anna Hunt 10/10 1538 days 4.24 4%
Wes Watchorn 10/10 1568 days 4.19 4%
Kaylen Echols 9/10 1568 days 4.19 4%
Charles Chan 10/10 1568 days 4.19 4%
Vicki Moffat 10/10 1629 days 4.09 4%
Katie 9/10 1629 days 4.09 4%
Keith Paris 9/10 1660 days 4.03 4%
Chris Harvey 10/10 1660 days 4.03 4%
Ian Knight 10/10 1660 days 4.03 4%
sydneyaharris 7/10 1660 days 3.67 4%
Jess Richardson 9/10 1660 days 4.03 4%
K F 10/10 1660 days 4.03 4%
Raima Svoboda 10/10 1660 days 4.03 4%
Mike Laanen 10/10 1660 days 4.03 4%
Sally Orr 10/10 1688 days 3.98 4%
Sabine Janzen 10/10 1719 days 3.93 4%
suze 10/10 1719 days 3.93 4%
Inge van Noorf 7/10 1747 days true 3.53 4%
Anja R 10/10 1811 days 3.77 4%
Hugh Pittty 10/10 1811 days 3.77 4%
scott bickley 10/10 1811 days 3.77 4%
Ruairi Mc 10/10 1841 days 3.72 4%
ellie bert 10/10 1903 days 3.62 4%
Gary 9/10 2002 days true 3.45 4%
Marilyn Mulkey 10/10 2025 days 3.41 4%
Louison Laissus 8/10 2034 days true 3.22 3%
Alex Sheldon 9/10 2050 days true 3.36 4%
Stefan Reutler 8/10 2050 days true 3.2 3%
Anthony Brown 10/10 2077 days true 3.32 3%
fifilabumblebee 10/10 2206 days 3.1 3%
KoKi 10/10 2206 days 3.1 3%
Bertiethebus 10/10 2359 days 2.84 3%
Katya Verikaitis 7/10 2383 days true 2.54 3%
Raelene Vine 9/10 2390 days 2.78 3%
Lars Schulz 8/10 2405 days true 2.62 3%
Innes Martin 9/10 2484 days true 2.62 3%
Eric and Jen Popma 9/10 2490 days true 2.61 3%
Megan_8023 10/10 2571 days 2.47 3%
merryunbirthday 10/10 2571 days 2.47 3%
Ronald 10/10 2571 days 2.47 3%
gareth williams 10/10 2571 days 2.47 3%
Hillsons 10/10 2694 days 2.26 2%
yuzu 10/10 2724 days 2.21 2%
randlmiller 10/10 2784 days 2.11 2%
JEB 10/10 2815 days 2.05 2%
Dottiedolittle 9/10 2846 days 2.0 2%
DEEPDIVERJM 10/10 2846 days 2.0 2%
LindseyH 10/10 2876 days 1.95 2%
daverr900 10/10 2907 days 1.9 2%
JAD 10/10 2907 days 1.9 2%
elise1987 10/10 2907 days 1.9 2%
nathan_carr 10/10 2937 days 1.85 2%
Oliver 10/10 2968 days 1.79 2%
catimai 10/10 2999 days 1.74 2%
Keiron 10/10 2999 days 1.74 2%
juliem 10/10 2999 days 1.74 2%
maxi14 10/10 2999 days 1.74 2%
thostheboss 10/10 3029 days 1.69 2%
kristy_nichol 10/10 3029 days 1.69 2%
lenaajdacic 9/10 3029 days 1.69 2%
nickyoung 9/10 3029 days 1.69 2%
El_mago_toman 10/10 3029 days 1.69 2%
filmgeekgirl 10/10 3029 days 1.69 2%
rooboo26 9/10 3029 days 1.69 2%
grizzlybear 10/10 3029 days 1.69 2%
Stephanie_M_ 10/10 3029 days 1.69 2%
pingralph2011 10/10 3060 days 1.64 2%
lulufrance 9/10 3060 days 1.64 2%
pascarni 9/10 3060 days 1.64 2%
Manda 9/10 3060 days 1.64 2%
liznkev 10/10 3060 days 1.64 2%
Marie_Lulu 8/10 3060 days 1.55 2%
raytaylr 10/10 3060 days 1.64 2%
Dexter 10/10 3060 days 1.64 2%
L3160 9/10 3090 days 1.58 2%
Olivia 9/10 3090 days 1.58 2%
EMMAPOLLARD 10/10 3090 days 1.58 2%
Chris_Atkinson 9/10 3090 days 1.58 2%
mesa28 9/10 3090 days 1.58 2%
CHARLOTTEGRUNBAUM 9/10 3090 days 1.58 2%
Braijay 10/10 3090 days 1.58 2%
Georgy 10/10 3090 days 1.58 2%
baloo 10/10 3090 days 1.58 2%
kafff17 10/10 3121 days 1.53 2%
Schnaegg 10/10 3121 days 1.53 2%
Id107 10/10 3121 days 1.53 2%
bjocar 8/10 3121 days 1.45 2%
joannem81 9/10 3121 days 1.53 2%
leighhk 10/10 3121 days 1.53 2%
michael9876 10/10 3121 days 1.53 2%
yamael66 9/10 3121 days 1.53 2%
Lema 9/10 3121 days 1.53 2%
kispista 10/10 3121 days 1.53 2%
uli 10/10 3121 days 1.53 2%
Emma Ducat 10/10 3121 days 1.53 2%
Naomi Kosteaman 7/10 3125 days true 1.39 1%
margreet boersma 10/10 3149 days 1.48 2%
Halebopp 10/10 3149 days 1.48 2%
thunderbird 10/10 3149 days 1.48 2%
inabambina 10/10 3149 days 1.48 2%
Teammuppet 9/10 3149 days 1.48 2%
nick777 8/10 3149 days 1.41 1%
barbarahonig 10/10 3149 days 1.48 2%
Pants1 10/10 3149 days 1.48 2%
ryleynewman 10/10 3149 days 1.48 2%
knix 10/10 3149 days 1.48 2%
slucht 10/10 3149 days 1.48 2%
kmorris 10/10 3149 days 1.48 2%
Lauhe 10/10 3149 days 1.48 2%
bmeyers 10/10 3149 days 1.48 2%
kellysa 9/10 3149 days 1.48 2%
GypsyJill 9/10 3149 days 1.48 2%
Ginette 10/10 3149 days 1.48 2%
Lifeasyouseeit 10/10 3149 days 1.48 2%
mpatel 10/10 3180 days 1.43 1%
laurieuj 10/10 3180 days 1.43 1%
mrkstwrt 10/10 3180 days 1.43 1%
ssoohoo11 10/10 3180 days 1.43 1%
iain 10/10 3180 days 1.43 1%
antuori 9/10 3180 days 1.43 1%
pogui 9/10 3180 days 1.43 1%
Ines_Victor 10/10 3180 days 1.43 1%
Rc22 10/10 3211 days 1.38 1%
gianzav 10/10 3211 days 1.38 1%
jillxjlei 10/10 3211 days 1.38 1%
Lea24 10/10 3211 days 1.38 1%
ctkwok 10/10 3211 days 1.38 1%
bkavanagh 10/10 3241 days 1.33 1%
djnifong 10/10 3241 days 1.33 1%
cstanley 10/10 3241 days 1.33 1%
djpanther73 10/10 3241 days 1.33 1%
nblank 10/10 3241 days 1.33 1%
gauera 10/10 3241 days 1.33 1%
westwoodcrew 10/10 3241 days 1.33 1%
breconbird 10/10 3241 days 1.33 1%
darcym 10/10 3241 days 1.33 1%
jilliang104 10/10 3241 days 1.33 1%
lucy55 9/10 3241 days 1.33 1%
cheye17 10/10 3241 days 1.33 1%
Dai 10/10 3241 days 1.33 1%
chris_doidge 10/10 3241 days 1.33 1%
katharina 9/10 3241 days 1.33 1%
ingrid484 10/10 3272 days 1.27 1%
cjimenez 10/10 3272 days 1.27 1%
Yasuyuki 10/10 3272 days 1.27 1%
pjterrett 10/10 3272 days 1.27 1%
rachelcare 10/10 3272 days 1.27 1%
sinbad343 10/10 3272 days 1.27 1%
tamsing 10/10 3272 days 1.27 1%
marktwigg 10/10 3272 days 1.27 1%
judy56 10/10 3272 days 1.27 1%
joeann 10/10 3272 days 1.27 1%
Barron 10/10 3272 days 1.27 1%
jaxon 10/10 3302 days 1.22 1%
stevod59 10/10 3302 days 1.22 1%
audrey 10/10 3302 days 1.22 1%
madevlin 10/10 3302 days 1.22 1%
spacer6789 10/10 3302 days 1.22 1%
annhodder 9/10 3302 days 1.22 1%
bluegirl 10/10 3302 days 1.22 1%
coolbron 10/10 3302 days 1.22 1%
Macca 10/10 3302 days 1.22 1%
annapopanna 10/10 3333 days 1.17 1%
hollyks 10/10 3486 days 0.91 1%
kurt asplin 10/10 3486 days 0.91 1%
ben21 10/10 3514 days 0.86 1%
Leoniewoolf 10/10 3545 days 0.8 1%
Emily Brand 9/10 3637 days 0.65 1%
durk94 9/10 3637 days 0.65 1%
vinny walia 10/10 3637 days 0.65 1%
Diana Spaulding 9/10 3637 days 0.65 1%
Cam Short 10/10 3637 days 0.65 1%
Jeremy 3/10 3667 days 0.46 0%
johanw 6/10 3692 days true 0.46 0%
GingerPrince 9/10 3854 days true 0.28 0%
jahirst 10/10 4202 days 0.0 0%
Denise 8/10 4203 days true 0.0 0%
Hall 10/10 4248 days true 0.0 0%
Eleanor Adams 7/10 4312 days true 0.0 0%
Sue 9/10 4598 days true 0.0 0%

Adjustments

Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.

Sample Size Adjustment

No Adjustment

A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Kaikoura Kayaks experience has plenty of reviews and does not meet the criteria for any adjustment.

Recent Reviews Adjustment

-2.82% Adjustment

There may be an adjustment if an experience hasn't received any reviews within the last 60 days. However the Kaikoura Kayaks experience does not meet the criteria for any adjustment.

In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 199 days.

The Kaikoura Kayaks experience has been adjusted for 141 days. Adjustments are according to the following table.

Days Adjustment
……
138 -2.76%
139 -2.78%
140 -2.80%
141 -2.82%
142 -2.84%
143 -2.86%
144 -2.88%
……

Final Ranking Score

96%

The final ranking score once adjustments and rounding has been applied. This value is cached and recalculated each day. Therefore it may not be precisely accurate based on the other values presented.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz.