Ranking Score Explained

Hi there, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.

The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!

We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?

Below you'll find details around some of the important factors that went into calculating the ranking score for Kaikoura Kayaks.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.

Nick Morrison's avatar

Nick Morrison

Rankers owner

Kaikoura Kayaks

Valid Reviews

309 Valid Reviews

The Kaikoura Kayaks experience has a total of 322 reviews. There are 309 valid reviews that are included when calculating the ranking score and 13 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.

Below is the distribution of ratings for the 309 valid reviews:

Rating Count Percentage
10/10 234
76%
9/10 54
17%
8/10 12
4%
7/10 5
2%
6/10 2
1%
5/10 1
0%
4/10 0
0%
3/10 1
0%
2/10 0
0%
1/10 0
0%

96.34% Average

The raw data average (mean) for all the Kaikoura Kayaks valid reviews is 96.34% and is based on 309 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.

Face-to-Face Reviews

18 Face-to-Face Reviews

The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.

More about face-to-face reviews

Within the 309 valid reviews, the experience has 18 face-to-face reviews collected during interviews by our team.

Below is the distribution of ratings for the 18 face-to-face reviews:

Rating Count Percentage
10/10 2
11%
9/10 7
39%
8/10 4
22%
7/10 4
22%
6/10 1
6%
5/10 0
0%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 0
0%

82.78% Average

The raw data average (mean) for all the Kaikoura Kayaks face-to-face reviews is 82.78% and is based on 18 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.

Weighted Average

98.28%

Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.

Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.

Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.

Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.

Reviewer Rating Age Face-to-Face Weight Relative Weight
Sue, UK 10/10 46 days 99.66 100%
thomas 10/10 46 days 99.66 100%
Andrew Barclift 10/10 46 days 99.66 100%
Marjan D 10/10 46 days 99.66 100%
Nathan 10/10 77 days 99.06 99%
Kathy Lee 10/10 77 days 99.06 99%
Glenys 10/10 107 days 98.19 99%
Mary S. 10/10 169 days 95.47 96%
Caitlin 10/10 199 days 93.72 94%
Grant 10/10 230 days 91.62 92%
Friederike 10/10 260 days 89.29 90%
SHELLEY E BLYTHE 10/10 291 days 86.58 87%
Georgia Phelps 10/10 291 days 86.58 87%
Roger G 10/10 291 days 86.58 87%
Colin 10/10 291 days 86.58 87%
Julie 10/10 291 days 86.58 87%
Ruud en Wilma 10/10 291 days 86.58 87%
Robert 9/10 291 days 86.58 87%
ianbeaumont235@gmail.com 10/10 291 days 86.58 87%
Sam Cherry 10/10 291 days 86.58 87%
Steve O'Brien 10/10 301 days 85.64 86%
Dave Haughan 10/10 302 days 85.55 86%
Kristen Barrett 10/10 319 days 83.87 84%
MJ Macdonald 9/10 319 days 83.87 84%
Patrick Mclaughlin 10/10 319 days 83.87 84%
Miquela Mcguiness 10/10 319 days 83.87 84%
Michael Gooch 10/10 319 days 83.87 84%
Rebecca 10/10 319 days 83.87 84%
zer mo 10/10 350 days 80.59 81%
Petra Klerken 10/10 350 days 80.59 81%
Lisa Hurry 10/10 350 days 80.59 81%
Daniel Sullivan 10/10 381 days 77.0 77%
Lolliedives 10/10 411 days 73.23 73%
Susan Davey 10/10 442 days 69.04 69%
Joanne Sams 10/10 442 days 69.04 69%
Benjamin Yang 10/10 442 days 69.04 69%
Phil Baaten 10/10 442 days 69.04 69%
Heleen Middel 10/10 472 days 64.7 65%
Erika Browne 10/10 472 days 64.7 65%
Richard Hewitt 10/10 472 days 64.7 65%
Michelle Fox 10/10 472 days 64.7 65%
Saskia Frank 9/10 503 days 59.91 60%
Rhumm89 10/10 503 days 59.91 60%
Bj Thomas 10/10 503 days 59.91 60%
Jordi Carrasco 10/10 503 days 59.91 60%
Rick Goldsbrough 10/10 503 days 59.91 60%
Alice 10/10 503 days 59.91 60%
Kylie Cloke 10/10 503 days 59.91 60%
Karl O'Reilly 10/10 503 days 59.91 60%
Lee Fritz 10/10 503 days 59.91 60%
Laura Gnesko 10/10 534 days 54.81 55%
charliecharls 10/10 534 days 54.81 55%
anna852 9/10 534 days 54.81 55%
Sam Sareen 10/10 534 days 54.81 55%
Breanna Barker 10/10 564 days 49.68 49%
Maureen Yeo 10/10 564 days 49.68 49%
Laura Anderson 8/10 564 days 49.68 49%
Glenys Barr 10/10 569 days 48.84 49%
Vivian Jeenel 9/10 595 days 44.62 44%
Michael Eugster 10/10 656 days 35.54 35%
Scott Mallyon 9/10 704 days 29.23 29%
Noreen Crombie 10/10 715 days 27.88 27%
Sandra Egli 10/10 715 days 27.88 27%
Pete Park 9/10 715 days 27.88 27%
Slippy Theslip 10/10 715 days 27.88 27%
Ian Davison 10/10 715 days 27.88 27%
Pam Bowen 8/10 715 days 27.88 27%
Daniel Ryan 10/10 715 days 27.88 27%
Iners 10/10 746 days 24.3 24%
Aimee Theobald 10/10 746 days 24.3 24%
Helen Tea 10/10 746 days 24.3 24%
Jia Xin Fang 9/10 746 days 24.3 24%
John Robinson 9/10 746 days 24.3 24%
Teresa Baxter 10/10 746 days 24.3 24%
Lisa Scott 10/10 795 days 19.26 19%
Hugh South 10/10 807 days 18.14 18%
Pip Bowhay 10/10 807 days 18.14 18%
Barbara Unknown 9/10 807 days 18.14 18%
Chris 8/10 807 days 18.14 18%
Scott Tibbitts 9/10 807 days 18.14 18%
Catherine Skow 10/10 837 days 15.55 15%
Yun-Ting Chiang 10/10 837 days 15.55 15%
Ethan Ruhland 10/10 837 days 15.55 15%
clare Dubina 10/10 837 days 15.55 15%
ahyong Ling 10/10 837 days 15.55 15%
LAR 10/10 837 days 15.55 15%
Steve Krygger 10/10 837 days 15.55 15%
Lisa Evans 10/10 868 days 13.17 13%
Derek Derek 10/10 929 days 9.37 9%
Jessics Hagan 10/10 929 days 9.37 9%
Amanda Shackleton 10/10 929 days 9.37 9%
Silvie S 10/10 929 days 9.37 9%
K L 10/10 960 days 7.89 7%
Yoon Kwon 5/10 960 days 7.89 7%
Amber Deed 10/10 960 days 7.89 7%
Amber Jordan 9/10 970 days 7.48 7%
Meagan Leicht 9/10 990 days 6.75 6%
Anna 10/10 990 days 6.75 6%
Kim W 10/10 990 days 6.75 6%
Thomas N 10/10 990 days 6.75 6%
Geoff Burke 10/10 990 days 6.75 6%
Lynne Evans 10/10 990 days 6.75 6%
Cori Schultz 9/10 1011 days true 7.34 7%
cynthia.david@hotmail.de Cynthia 10/10 1021 days 5.87 5%
kurt asplin 10/10 1021 days 5.87 5%
Volker Stroenisch 10/10 1035 days 5.57 5%
Braden Chick 10/10 1050 days 5.32 5%
Marka Okrutny 9/10 1081 days 5.03 4%
Kent Hartstang 10/10 1081 days 5.03 4%
Carl Gerrard 10/10 1081 days 5.03 4%
Riley Chick 10/10 1081 days 5.03 4%
veremalua vugakoto 10/10 1081 days 5.03 4%
Mustrum Ridcully 10/10 1081 days 5.03 4%
Nayra M 10/10 1081 days 5.03 4%
john mason 10/10 1081 days 5.03 4%
Sebastian Hutchings 10/10 1081 days 5.03 4%
Dwayne Fussell 9/10 1081 days 5.03 4%
Stu Norman 10/10 1081 days 5.03 4%
Joshua Sauder 10/10 1081 days 5.03 4%
Billy Nowell 10/10 1081 days 5.03 4%
fionna fraser 10/10 1112 days 4.98 4%
Alan Grove 9/10 1112 days 4.98 4%
Harvey Bentham 10/10 1112 days 4.98 4%
Stacey Kerin 10/10 1112 days 4.98 4%
Nicki Tulloch 8/10 1112 days 4.98 4%
johansan99 8/10 1112 days 4.98 4%
Chloe Harvey 6/10 1117 days 4.97 4%
K Proffitt 10/10 1173 days 4.89 4%
Anthony Jacobs 10/10 1234 days 4.81 4%
Anna Hunt 10/10 1265 days 4.77 4%
Wes Watchorn 10/10 1295 days 4.73 4%
Kaylen Echols 9/10 1295 days 4.73 4%
Charles Chan 10/10 1295 days 4.73 4%
Vicki Moffat 10/10 1356 days 4.64 4%
Katie 9/10 1356 days 4.64 4%
Keith Paris 9/10 1387 days 4.6 4%
Chris Harvey 10/10 1387 days 4.6 4%
Ian Knight 10/10 1387 days 4.6 4%
sydneyaharris 7/10 1387 days 4.6 4%
Jess Richardson 9/10 1387 days 4.6 4%
K F 10/10 1387 days 4.6 4%
Raima Svoboda 10/10 1387 days 4.6 4%
Mike Laanen 10/10 1387 days 4.6 4%
Sally Orr 10/10 1415 days 4.56 4%
Sabine Janzen 10/10 1446 days 4.52 4%
suze 10/10 1446 days 4.52 4%
Inge van Noorf 7/10 1474 days true 5.38 5%
Anja R 10/10 1538 days 4.39 4%
Hugh Pittty 10/10 1538 days 4.39 4%
scott bickley 10/10 1538 days 4.39 4%
Ruairi Mc 10/10 1568 days 4.35 4%
ellie bert 10/10 1630 days 4.27 4%
Gary 9/10 1729 days true 4.96 4%
Marilyn Mulkey 10/10 1752 days 4.1 3%
Louison Laissus 8/10 1761 days true 4.91 4%
Alex Sheldon 9/10 1777 days true 4.88 4%
Stefan Reutler 8/10 1777 days true 4.88 4%
Anthony Brown 10/10 1804 days true 4.83 4%
fifilabumblebee 10/10 1933 days 3.85 3%
KoKi 10/10 1933 days 3.85 3%
Bertiethebus 10/10 2086 days 3.64 3%
Katya Verikaitis 7/10 2110 days true 4.33 4%
Raelene Vine 9/10 2117 days 3.6 3%
Lars Schulz 8/10 2132 days true 4.3 4%
Innes Martin 9/10 2211 days true 4.17 4%
Eric and Jen Popma 9/10 2217 days true 4.16 4%
Megan_8023 10/10 2298 days 3.35 3%
merryunbirthday 10/10 2298 days 3.35 3%
Ronald 10/10 2298 days 3.35 3%
gareth williams 10/10 2298 days 3.35 3%
Hillsons 10/10 2421 days 3.18 3%
yuzu 10/10 2451 days 3.14 2%
randlmiller 10/10 2511 days 3.06 2%
JEB 10/10 2542 days 3.02 2%
Dottiedolittle 9/10 2573 days 2.98 2%
DEEPDIVERJM 10/10 2573 days 2.98 2%
LindseyH 10/10 2603 days 2.93 2%
daverr900 10/10 2634 days 2.89 2%
JAD 10/10 2634 days 2.89 2%
elise1987 10/10 2634 days 2.89 2%
nathan_carr 10/10 2664 days 2.85 2%
Oliver 10/10 2695 days 2.81 2%
catimai 10/10 2726 days 2.77 2%
Keiron 10/10 2726 days 2.77 2%
juliem 10/10 2726 days 2.77 2%
maxi14 10/10 2726 days 2.77 2%
thostheboss 10/10 2756 days 2.72 2%
kristy_nichol 10/10 2756 days 2.72 2%
lenaajdacic 9/10 2756 days 2.72 2%
nickyoung 9/10 2756 days 2.72 2%
El_mago_toman 10/10 2756 days 2.72 2%
filmgeekgirl 10/10 2756 days 2.72 2%
rooboo26 9/10 2756 days 2.72 2%
grizzlybear 10/10 2756 days 2.72 2%
Stephanie_M_ 10/10 2756 days 2.72 2%
pingralph2011 10/10 2787 days 2.68 2%
lulufrance 9/10 2787 days 2.68 2%
pascarni 9/10 2787 days 2.68 2%
Manda 9/10 2787 days 2.68 2%
liznkev 10/10 2787 days 2.68 2%
Marie_Lulu 8/10 2787 days 2.68 2%
raytaylr 10/10 2787 days 2.68 2%
Dexter 10/10 2787 days 2.68 2%
L3160 9/10 2817 days 2.64 2%
Olivia 9/10 2817 days 2.64 2%
EMMAPOLLARD 10/10 2817 days 2.64 2%
Chris_Atkinson 9/10 2817 days 2.64 2%
mesa28 9/10 2817 days 2.64 2%
CHARLOTTEGRUNBAUM 9/10 2817 days 2.64 2%
Braijay 10/10 2817 days 2.64 2%
Georgy 10/10 2817 days 2.64 2%
baloo 10/10 2817 days 2.64 2%
kafff17 10/10 2848 days 2.6 2%
Schnaegg 10/10 2848 days 2.6 2%
Id107 10/10 2848 days 2.6 2%
bjocar 8/10 2848 days 2.6 2%
joannem81 9/10 2848 days 2.6 2%
leighhk 10/10 2848 days 2.6 2%
michael9876 10/10 2848 days 2.6 2%
yamael66 9/10 2848 days 2.6 2%
Lema 9/10 2848 days 2.6 2%
kispista 10/10 2848 days 2.6 2%
uli 10/10 2848 days 2.6 2%
Emma Ducat 10/10 2848 days 2.6 2%
Naomi Kosteaman 7/10 2852 days true 3.11 2%
margreet boersma 10/10 2876 days 2.56 2%
Halebopp 10/10 2876 days 2.56 2%
thunderbird 10/10 2876 days 2.56 2%
inabambina 10/10 2876 days 2.56 2%
Teammuppet 9/10 2876 days 2.56 2%
nick777 8/10 2876 days 2.56 2%
barbarahonig 10/10 2876 days 2.56 2%
Pants1 10/10 2876 days 2.56 2%
ryleynewman 10/10 2876 days 2.56 2%
knix 10/10 2876 days 2.56 2%
slucht 10/10 2876 days 2.56 2%
kmorris 10/10 2876 days 2.56 2%
Lauhe 10/10 2876 days 2.56 2%
bmeyers 10/10 2876 days 2.56 2%
kellysa 9/10 2876 days 2.56 2%
GypsyJill 9/10 2876 days 2.56 2%
Ginette 10/10 2876 days 2.56 2%
Lifeasyouseeit 10/10 2876 days 2.56 2%
mpatel 10/10 2907 days 2.52 2%
laurieuj 10/10 2907 days 2.52 2%
mrkstwrt 10/10 2907 days 2.52 2%
ssoohoo11 10/10 2907 days 2.52 2%
iain 10/10 2907 days 2.52 2%
antuori 9/10 2907 days 2.52 2%
pogui 9/10 2907 days 2.52 2%
Ines_Victor 10/10 2907 days 2.52 2%
Rc22 10/10 2938 days 2.48 2%
gianzav 10/10 2938 days 2.48 2%
jillxjlei 10/10 2938 days 2.48 2%
Lea24 10/10 2938 days 2.48 2%
ctkwok 10/10 2938 days 2.48 2%
bkavanagh 10/10 2968 days 2.43 2%
djnifong 10/10 2968 days 2.43 2%
cstanley 10/10 2968 days 2.43 2%
djpanther73 10/10 2968 days 2.43 2%
nblank 10/10 2968 days 2.43 2%
gauera 10/10 2968 days 2.43 2%
westwoodcrew 10/10 2968 days 2.43 2%
breconbird 10/10 2968 days 2.43 2%
darcym 10/10 2968 days 2.43 2%
jilliang104 10/10 2968 days 2.43 2%
lucy55 9/10 2968 days 2.43 2%
cheye17 10/10 2968 days 2.43 2%
Dai 10/10 2968 days 2.43 2%
chris_doidge 10/10 2968 days 2.43 2%
katharina 9/10 2968 days 2.43 2%
ingrid484 10/10 2999 days 2.39 2%
cjimenez 10/10 2999 days 2.39 2%
Yasuyuki 10/10 2999 days 2.39 2%
pjterrett 10/10 2999 days 2.39 2%
rachelcare 10/10 2999 days 2.39 2%
sinbad343 10/10 2999 days 2.39 2%
tamsing 10/10 2999 days 2.39 2%
marktwigg 10/10 2999 days 2.39 2%
judy56 10/10 2999 days 2.39 2%
joeann 10/10 2999 days 2.39 2%
Barron 10/10 2999 days 2.39 2%
jaxon 10/10 3029 days 2.35 2%
stevod59 10/10 3029 days 2.35 2%
audrey 10/10 3029 days 2.35 2%
madevlin 10/10 3029 days 2.35 2%
spacer6789 10/10 3029 days 2.35 2%
annhodder 9/10 3029 days 2.35 2%
bluegirl 10/10 3029 days 2.35 2%
coolbron 10/10 3029 days 2.35 2%
Macca 10/10 3029 days 2.35 2%
annapopanna 10/10 3060 days 2.31 2%
hollyks 10/10 3213 days 2.1 1%
kurt asplin 10/10 3213 days 2.1 1%
ben21 10/10 3241 days 2.06 1%
Leoniewoolf 10/10 3272 days 2.02 1%
Emily Brand 9/10 3364 days 1.89 1%
durk94 9/10 3364 days 1.89 1%
vinny walia 10/10 3364 days 1.89 1%
Diana Spaulding 9/10 3364 days 1.89 1%
Cam Short 10/10 3364 days 1.89 1%
Jeremy 3/10 3394 days 1.68 1%
johanw 6/10 3419 days true 2.18 2%
GingerPrince 9/10 3581 days true 1.91 1%
jahirst 10/10 3929 days 1.12 0%
Denise 8/10 3930 days true 1.34 1%
Hall 10/10 3975 days true 1.27 1%
Eleanor Adams 7/10 4039 days true 1.16 0%
Sue 9/10 4325 days true 0.69 0%

Adjustments

Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.

Sample Size Adjustment

No Adjustment

A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Kaikoura Kayaks experience has plenty of reviews and does not meet the criteria for any adjustment.

Recent Reviews Adjustment

-0.12% Adjustment

There may be an adjustment if an experience hasn't received any reviews within the last 60 days. However the Kaikoura Kayaks experience does not meet the criteria for any adjustment.

In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 364 days.

The Kaikoura Kayaks experience has been adjusted for 6 days. Adjustments are according to the following table.

Days Adjustment
……
3 -0.06%
4 -0.08%
5 -0.10%
6 -0.12%
7 -0.14%
8 -0.16%
9 -0.18%
……

Final Ranking Score

98%

The final ranking score once adjustments and rounding has been applied. This value is cached and recalculated each day. Therefore it may not be precisely accurate based on the other values presented.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz.