Ranking Score Explained

Hi there, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.

The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!

We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?

Below you'll find details around some of the important factors that went into calculating the ranking score for Kaikoura Kayaks.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.

Nick Morrison's avatar

Nick Morrison

Rankers owner

Kaikoura Kayaks

Valid Reviews

323 Valid Reviews

The Kaikoura Kayaks experience has a total of 336 reviews. There are 323 valid reviews that are included when calculating the ranking score and 13 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.

Below is the distribution of ratings for the 323 valid reviews:

Rating Count Percentage
10/10 246
76%
9/10 56
17%
8/10 12
4%
7/10 5
2%
6/10 2
1%
5/10 1
0%
4/10 0
0%
3/10 1
0%
2/10 0
0%
1/10 0
0%

96.44% Average

The raw data average (mean) for all the Kaikoura Kayaks valid reviews is 96.44% and is based on 323 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.

Face-to-Face Reviews

18 Face-to-Face Reviews

The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.

More about face-to-face reviews

Within the 323 valid reviews, the experience has 18 face-to-face reviews collected during interviews by our team.

Below is the distribution of ratings for the 18 face-to-face reviews:

Rating Count Percentage
10/10 2
11%
9/10 7
39%
8/10 4
22%
7/10 4
22%
6/10 1
6%
5/10 0
0%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 0
0%

82.78% Average

The raw data average (mean) for all the Kaikoura Kayaks face-to-face reviews is 82.78% and is based on 18 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.

Weighted Average

98.36%

Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.

Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.

Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.

Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.

Reviewer Rating Age Face-to-Face Weight Relative Weight
Karen Howie 10/10 28 days 99.88 100%
Fred 10/10 118 days 97.79 98%
Abbey 10/10 149 days 96.48 97%
Els Vloedbeld 10/10 180 days 94.87 95%
Warren Taylor 9/10 210 days 93.01 93%
JB 10/10 210 days 93.01 93%
Dee 10/10 241 days 90.8 91%
Johanna Weidenbruch 10/10 424 days 71.51 72%
Martin Bolech 9/10 483 days 63.03 63%
Dr. Bill 10/10 483 days 63.03 63%
Fee08 10/10 483 days 63.03 63%
LYDIA ADAMS 10/10 483 days 63.03 63%
Dickinson Ann 10/10 483 days 63.03 63%
Tim 10/10 514 days 58.14 58%
Sue, UK 10/10 575 days 47.85 48%
thomas 10/10 575 days 47.85 48%
Andrew Barclift 10/10 575 days 47.85 48%
Marjan D 10/10 575 days 47.85 48%
Nathan 10/10 606 days 42.89 43%
Kathy Lee 10/10 606 days 42.89 43%
Glenys 10/10 636 days 38.39 38%
Mary S. 10/10 698 days 29.98 30%
Caitlin 10/10 728 days 26.34 26%
Grant 10/10 759 days 22.89 23%
Friederike 10/10 789 days 19.84 20%
SHELLEY E BLYTHE 10/10 820 days 16.98 17%
Georgia Phelps 10/10 820 days 16.98 17%
Roger G 10/10 820 days 16.98 17%
Colin 10/10 820 days 16.98 17%
Julie 10/10 820 days 16.98 17%
Ruud en Wilma 10/10 820 days 16.98 17%
Robert 9/10 820 days 16.98 17%
ianbeaumont235@gmail.com 10/10 820 days 16.98 17%
Sam Cherry 10/10 820 days 16.98 17%
Steve O'Brien 10/10 830 days 16.13 16%
Dave Haughan 10/10 831 days 16.04 16%
Kristen Barrett 10/10 848 days 14.67 15%
MJ Macdonald 9/10 848 days 14.67 15%
Patrick Mclaughlin 10/10 848 days 14.67 15%
Miquela Mcguiness 10/10 848 days 14.67 15%
Michael Gooch 10/10 848 days 14.67 15%
Rebecca 10/10 848 days 14.67 15%
zer mo 10/10 879 days 12.39 12%
Petra Klerken 10/10 879 days 12.39 12%
Lisa Hurry 10/10 879 days 12.39 12%
Daniel Sullivan 10/10 910 days 10.42 10%
Lolliedives 10/10 940 days 8.81 9%
Susan Davey 10/10 971 days 7.44 7%
Joanne Sams 10/10 971 days 7.44 7%
Benjamin Yang 10/10 971 days 7.44 7%
Phil Baaten 10/10 971 days 7.44 7%
Heleen Middel 10/10 1001 days 6.4 6%
Erika Browne 10/10 1001 days 6.4 6%
Richard Hewitt 10/10 1001 days 6.4 6%
Michelle Fox 10/10 1001 days 6.4 6%
Saskia Frank 9/10 1032 days 5.63 6%
Rhumm89 10/10 1032 days 5.63 6%
Bj Thomas 10/10 1032 days 5.63 6%
Jordi Carrasco 10/10 1032 days 5.63 6%
Rick Goldsbrough 10/10 1032 days 5.63 6%
Alice 10/10 1032 days 5.63 6%
Kylie Cloke 10/10 1032 days 5.63 6%
Karl O'Reilly 10/10 1032 days 5.63 6%
Lee Fritz 10/10 1032 days 5.63 6%
Laura Gnesko 10/10 1063 days 5.16 5%
charliecharls 10/10 1063 days 5.16 5%
anna852 9/10 1063 days 5.16 5%
Sam Sareen 10/10 1063 days 5.16 5%
Breanna Barker 10/10 1093 days 5.0 5%
Maureen Yeo 10/10 1093 days 5.0 5%
Laura Anderson 8/10 1093 days 4.75 5%
Glenys Barr 10/10 1098 days 4.99 5%
Vivian Jeenel 9/10 1124 days 4.94 5%
Michael Eugster 10/10 1185 days 4.82 5%
Scott Mallyon 9/10 1233 days 4.73 5%
Noreen Crombie 10/10 1244 days 4.71 5%
Sandra Egli 10/10 1244 days 4.71 5%
Pete Park 9/10 1244 days 4.71 5%
Slippy Theslip 10/10 1244 days 4.71 5%
Ian Davison 10/10 1244 days 4.71 5%
Pam Bowen 8/10 1244 days 4.47 4%
Daniel Ryan 10/10 1244 days 4.71 5%
Iners 10/10 1275 days 4.65 5%
Aimee Theobald 10/10 1275 days 4.65 5%
Helen Tea 10/10 1275 days 4.65 5%
Jia Xin Fang 9/10 1275 days 4.65 5%
John Robinson 9/10 1275 days 4.65 5%
Teresa Baxter 10/10 1275 days 4.65 5%
Lisa Scott 10/10 1324 days 4.55 5%
Hugh South 10/10 1336 days 4.53 5%
Pip Bowhay 10/10 1336 days 4.53 5%
Barbara Unknown 9/10 1336 days 4.53 5%
Chris 8/10 1336 days 4.3 4%
Scott Tibbitts 9/10 1336 days 4.53 5%
Catherine Skow 10/10 1366 days 4.47 4%
Yun-Ting Chiang 10/10 1366 days 4.47 4%
Ethan Ruhland 10/10 1366 days 4.47 4%
clare Dubina 10/10 1366 days 4.47 4%
ahyong Ling 10/10 1366 days 4.47 4%
LAR 10/10 1366 days 4.47 4%
Steve Krygger 10/10 1366 days 4.47 4%
Lisa Evans 10/10 1397 days 4.41 4%
Derek Derek 10/10 1458 days 4.29 4%
Jessics Hagan 10/10 1458 days 4.29 4%
Amanda Shackleton 10/10 1458 days 4.29 4%
Silvie S 10/10 1458 days 4.29 4%
K L 10/10 1489 days 4.23 4%
Yoon Kwon 5/10 1489 days 3.43 3%
Amber Deed 10/10 1489 days 4.23 4%
Amber Jordan 9/10 1499 days 4.21 4%
Meagan Leicht 9/10 1519 days 4.17 4%
Anna 10/10 1519 days 4.17 4%
Kim W 10/10 1519 days 4.17 4%
Thomas N 10/10 1519 days 4.17 4%
Geoff Burke 10/10 1519 days 4.17 4%
Lynne Evans 10/10 1519 days 4.17 4%
Cori Schultz 9/10 1540 days true 4.13 4%
cynthia.david@hotmail.de Cynthia 10/10 1550 days 4.11 4%
kurt asplin 10/10 1550 days 4.11 4%
Volker Stroenisch 10/10 1564 days 4.08 4%
Braden Chick 10/10 1579 days 4.05 4%
Marka Okrutny 9/10 1610 days 3.99 4%
Kent Hartstang 10/10 1610 days 3.99 4%
Carl Gerrard 10/10 1610 days 3.99 4%
Riley Chick 10/10 1610 days 3.99 4%
veremalua vugakoto 10/10 1610 days 3.99 4%
Mustrum Ridcully 10/10 1610 days 3.99 4%
Nayra M 10/10 1610 days 3.99 4%
john mason 10/10 1610 days 3.99 4%
Sebastian Hutchings 10/10 1610 days 3.99 4%
Dwayne Fussell 9/10 1610 days 3.99 4%
Stu Norman 10/10 1610 days 3.99 4%
Joshua Sauder 10/10 1610 days 3.99 4%
Billy Nowell 10/10 1610 days 3.99 4%
fionna fraser 10/10 1641 days 3.93 4%
Alan Grove 9/10 1641 days 3.93 4%
Harvey Bentham 10/10 1641 days 3.93 4%
Stacey Kerin 10/10 1641 days 3.93 4%
Nicki Tulloch 8/10 1641 days 3.73 4%
johansan99 8/10 1641 days 3.73 4%
Chloe Harvey 6/10 1646 days 3.26 3%
K Proffitt 10/10 1702 days 3.81 4%
Anthony Jacobs 10/10 1763 days 3.69 4%
Anna Hunt 10/10 1794 days 3.63 4%
Wes Watchorn 10/10 1824 days 3.57 4%
Kaylen Echols 9/10 1824 days 3.57 4%
Charles Chan 10/10 1824 days 3.57 4%
Vicki Moffat 10/10 1885 days 3.45 3%
Katie 9/10 1885 days 3.45 3%
Keith Paris 9/10 1916 days 3.39 3%
Chris Harvey 10/10 1916 days 3.39 3%
Ian Knight 10/10 1916 days 3.39 3%
sydneyaharris 7/10 1916 days 3.09 3%
Jess Richardson 9/10 1916 days 3.39 3%
K F 10/10 1916 days 3.39 3%
Raima Svoboda 10/10 1916 days 3.39 3%
Mike Laanen 10/10 1916 days 3.39 3%
Sally Orr 10/10 1944 days 3.34 3%
Sabine Janzen 10/10 1975 days 3.28 3%
suze 10/10 1975 days 3.28 3%
Inge van Noorf 7/10 2003 days true 2.93 3%
Anja R 10/10 2067 days 3.1 3%
Hugh Pittty 10/10 2067 days 3.1 3%
scott bickley 10/10 2067 days 3.1 3%
Ruairi Mc 10/10 2097 days 3.04 3%
ellie bert 10/10 2159 days 2.92 3%
Gary 9/10 2258 days true 2.72 3%
Marilyn Mulkey 10/10 2281 days 2.68 3%
Louison Laissus 8/10 2290 days true 2.53 3%
Alex Sheldon 9/10 2306 days true 2.63 3%
Stefan Reutler 8/10 2306 days true 2.5 3%
Anthony Brown 10/10 2333 days true 2.58 3%
fifilabumblebee 10/10 2462 days 2.32 2%
KoKi 10/10 2462 days 2.32 2%
Bertiethebus 10/10 2615 days 2.03 2%
Katya Verikaitis 7/10 2639 days true 1.8 2%
Raelene Vine 9/10 2646 days 1.96 2%
Lars Schulz 8/10 2661 days true 1.84 2%
Innes Martin 9/10 2740 days true 1.78 2%
Eric and Jen Popma 9/10 2746 days true 1.77 2%
Megan_8023 10/10 2827 days 1.61 2%
merryunbirthday 10/10 2827 days 1.61 2%
Ronald 10/10 2827 days 1.61 2%
gareth williams 10/10 2827 days 1.61 2%
Hillsons 10/10 2950 days 1.37 1%
yuzu 10/10 2980 days 1.31 1%
randlmiller 10/10 3040 days 1.19 1%
JEB 10/10 3071 days 1.13 1%
Dottiedolittle 9/10 3102 days 1.07 1%
DEEPDIVERJM 10/10 3102 days 1.07 1%
LindseyH 10/10 3132 days 1.01 1%
daverr900 10/10 3163 days 0.95 1%
JAD 10/10 3163 days 0.95 1%
elise1987 10/10 3163 days 0.95 1%
nathan_carr 10/10 3193 days 0.89 1%
Oliver 10/10 3224 days 0.83 1%
catimai 10/10 3255 days 0.77 1%
Keiron 10/10 3255 days 0.77 1%
juliem 10/10 3255 days 0.77 1%
maxi14 10/10 3255 days 0.77 1%
thostheboss 10/10 3285 days 0.71 1%
kristy_nichol 10/10 3285 days 0.71 1%
lenaajdacic 9/10 3285 days 0.71 1%
nickyoung 9/10 3285 days 0.71 1%
El_mago_toman 10/10 3285 days 0.71 1%
filmgeekgirl 10/10 3285 days 0.71 1%
rooboo26 9/10 3285 days 0.71 1%
grizzlybear 10/10 3285 days 0.71 1%
Stephanie_M_ 10/10 3285 days 0.71 1%
pingralph2011 10/10 3316 days 0.65 1%
lulufrance 9/10 3316 days 0.65 1%
pascarni 9/10 3316 days 0.65 1%
Manda 9/10 3316 days 0.65 1%
liznkev 10/10 3316 days 0.65 1%
Marie_Lulu 8/10 3316 days 0.62 1%
raytaylr 10/10 3316 days 0.65 1%
Dexter 10/10 3316 days 0.65 1%
L3160 9/10 3346 days 0.59 1%
Olivia 9/10 3346 days 0.59 1%
EMMAPOLLARD 10/10 3346 days 0.59 1%
Chris_Atkinson 9/10 3346 days 0.59 1%
mesa28 9/10 3346 days 0.59 1%
CHARLOTTEGRUNBAUM 9/10 3346 days 0.59 1%
Braijay 10/10 3346 days 0.59 1%
Georgy 10/10 3346 days 0.59 1%
baloo 10/10 3346 days 0.59 1%
kafff17 10/10 3377 days 0.53 1%
Schnaegg 10/10 3377 days 0.53 1%
Id107 10/10 3377 days 0.53 1%
bjocar 8/10 3377 days 0.51 1%
joannem81 9/10 3377 days 0.53 1%
leighhk 10/10 3377 days 0.53 1%
michael9876 10/10 3377 days 0.53 1%
yamael66 9/10 3377 days 0.53 1%
Lema 9/10 3377 days 0.53 1%
kispista 10/10 3377 days 0.53 1%
uli 10/10 3377 days 0.53 1%
Emma Ducat 10/10 3377 days 0.53 1%
Naomi Kosteaman 7/10 3381 days true 0.48 0%
margreet boersma 10/10 3405 days 0.48 0%
Halebopp 10/10 3405 days 0.48 0%
thunderbird 10/10 3405 days 0.48 0%
inabambina 10/10 3405 days 0.48 0%
Teammuppet 9/10 3405 days 0.48 0%
nick777 8/10 3405 days 0.46 0%
barbarahonig 10/10 3405 days 0.48 0%
Pants1 10/10 3405 days 0.48 0%
ryleynewman 10/10 3405 days 0.48 0%
knix 10/10 3405 days 0.48 0%
slucht 10/10 3405 days 0.48 0%
kmorris 10/10 3405 days 0.48 0%
Lauhe 10/10 3405 days 0.48 0%
bmeyers 10/10 3405 days 0.48 0%
kellysa 9/10 3405 days 0.48 0%
GypsyJill 9/10 3405 days 0.48 0%
Ginette 10/10 3405 days 0.48 0%
Lifeasyouseeit 10/10 3405 days 0.48 0%
mpatel 10/10 3436 days 0.42 0%
laurieuj 10/10 3436 days 0.42 0%
mrkstwrt 10/10 3436 days 0.42 0%
ssoohoo11 10/10 3436 days 0.42 0%
iain 10/10 3436 days 0.42 0%
antuori 9/10 3436 days 0.42 0%
pogui 9/10 3436 days 0.42 0%
Ines_Victor 10/10 3436 days 0.42 0%
Rc22 10/10 3467 days 0.36 0%
gianzav 10/10 3467 days 0.36 0%
jillxjlei 10/10 3467 days 0.36 0%
Lea24 10/10 3467 days 0.36 0%
ctkwok 10/10 3467 days 0.36 0%
bkavanagh 10/10 3497 days 0.3 0%
djnifong 10/10 3497 days 0.3 0%
cstanley 10/10 3497 days 0.3 0%
djpanther73 10/10 3497 days 0.3 0%
nblank 10/10 3497 days 0.3 0%
gauera 10/10 3497 days 0.3 0%
westwoodcrew 10/10 3497 days 0.3 0%
breconbird 10/10 3497 days 0.3 0%
darcym 10/10 3497 days 0.3 0%
jilliang104 10/10 3497 days 0.3 0%
lucy55 9/10 3497 days 0.3 0%
cheye17 10/10 3497 days 0.3 0%
Dai 10/10 3497 days 0.3 0%
chris_doidge 10/10 3497 days 0.3 0%
katharina 9/10 3497 days 0.3 0%
ingrid484 10/10 3528 days 0.24 0%
cjimenez 10/10 3528 days 0.24 0%
Yasuyuki 10/10 3528 days 0.24 0%
pjterrett 10/10 3528 days 0.24 0%
rachelcare 10/10 3528 days 0.24 0%
sinbad343 10/10 3528 days 0.24 0%
tamsing 10/10 3528 days 0.24 0%
marktwigg 10/10 3528 days 0.24 0%
judy56 10/10 3528 days 0.24 0%
joeann 10/10 3528 days 0.24 0%
Barron 10/10 3528 days 0.24 0%
jaxon 10/10 3558 days 0.18 0%
stevod59 10/10 3558 days 0.18 0%
audrey 10/10 3558 days 0.18 0%
madevlin 10/10 3558 days 0.18 0%
spacer6789 10/10 3558 days 0.18 0%
annhodder 9/10 3558 days 0.18 0%
bluegirl 10/10 3558 days 0.18 0%
coolbron 10/10 3558 days 0.18 0%
Macca 10/10 3558 days 0.18 0%
annapopanna 10/10 3589 days 0.12 0%
hollyks 10/10 3742 days 0.0 0%
kurt asplin 10/10 3742 days 0.0 0%
ben21 10/10 3770 days 0.0 0%
Leoniewoolf 10/10 3801 days 0.0 0%
Emily Brand 9/10 3893 days 0.0 0%
durk94 9/10 3893 days 0.0 0%
vinny walia 10/10 3893 days 0.0 0%
Diana Spaulding 9/10 3893 days 0.0 0%
Cam Short 10/10 3893 days 0.0 0%
Jeremy 3/10 3923 days 0.0 0%
johanw 6/10 3948 days true 0.0 0%
GingerPrince 9/10 4110 days true 0.0 0%
jahirst 10/10 4458 days 0.0 0%
Denise 8/10 4459 days true 0.0 0%
Hall 10/10 4504 days true 0.0 0%
Eleanor Adams 7/10 4568 days true 0.0 0%
Sue 9/10 4854 days true 0.0 0%

Adjustments

Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.

Sample Size Adjustment

No Adjustment

A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Kaikoura Kayaks experience has plenty of reviews and does not meet the criteria for any adjustment.

Recent Reviews Adjustment

-0.05% Adjustment

There may be an adjustment if this experience hasn't received any reviews within the last 104 days. However the Kaikoura Kayaks experience does not meet the criteria for any adjustment.

In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.

The Kaikoura Kayaks experience has been adjusted for 4 days. Adjustments are according to the following table.

Days Adjustment
……
1 -0.01%
2 -0.02%
3 -0.04%
4 -0.05%
5 -0.06%
6 -0.07%
7 -0.09%
……

Final Ranking Score

98%

The final ranking score once adjustments and rounding has been applied. This value is cached and recalculated each day. Therefore it may not be precisely accurate based on the other values presented.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz.