G'day, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Scotties Rental Cars.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
119 Valid Reviews
The Scotties Rental Cars experience has a total of 136 reviews. There are 119 valid reviews that are included when calculating the ranking score and 17 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Within these 119 valid reviews, the experience has 3 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 119 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 53 |
|
45% |
| 9/10 | 17 |
|
14% |
| 8/10 | 5 |
|
4% |
| 7/10 | 2 |
|
2% |
| 6/10 | 1 |
|
1% |
| 5/10 | 0 |
|
0% |
| 4/10 | 0 |
|
0% |
| 3/10 | 1 |
|
1% |
| 2/10 | 3 |
|
3% |
| 1/10 | 37 |
|
31% |
66.30% Average
The raw data average (mean) for all the Scotties Rental Cars valid reviews is 66.30% and is based on 119 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
65.81%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| KF | 1/10 | 259 days | 100% |
| Garry | 1/10 | 1021 days | 44% |
| Mo & Mel | 10/10 | 1143 days | 81% |
| Scott Richards | 1/10 | 1265 days | 24% |
| Richard | 10/10 | 1477 days | 30% |
| dacster | 1/10 | 1508 days | 11% |
| R Cookson | 1/10 | 1661 days | 7% |
| Edmund Hillstone | 10/10 | 2207 days | 11% |
| Catherine thompson | 10/10 | 2207 days | 11% |
| Shayal Singh | 10/10 | 2207 days | 11% |
| JaJa | 1/10 | 2420 days | 4% |
| Uma | 1/10 | 2482 days | 4% |
| Awesome Starters | 8/10 | 2696 days | 8% |
| Peter Kohler | 10/10 | 2726 days | 8% |
| Wolf G | 10/10 | 2757 days | 8% |
| Bruno Bomitali | 10/10 | 2785 days | 8% |
| Phil | 10/10 | 2785 days | 8% |
| Nit Zys | 10/10 | 2785 days | 8% |
| Maria L. | 1/10 | 2816 days | 3% |
| Diego D | 2/10 | 2816 days | 4% |
| Doris, Hamburg | 10/10 | 2816 days | 8% |
| Amy | 1/10 | 2847 days | 3% |
| Nick | 7/10 | 2847 days | 7% |
| Bec | 2/10 | 2908 days | 3% |
| Jon | 1/10 | 2908 days | 3% |
| Mark | 10/10 | 2938 days | 7% |
| Nik B | 9/10 | 2969 days | 7% |
| Jakobus Crane | 10/10 | 2969 days | 7% |
| Wayne | 1/10 | 3000 days | 3% |
| George Thomas | 10/10 | 3000 days | 7% |
| John Coulter | 8/10 | 3000 days | 7% |
| Didier Charot | 10/10 | 3000 days | 7% |
| Gerard Mackle | 8/10 | 3000 days | 7% |
| P Douglas | 1/10 | 3000 days | 3% |
| Amy | 1/10 | 3000 days | 3% |
| Suzy Loscin | 10/10 | 3000 days | 7% |
| Harry de Melmanche | 10/10 | 3030 days | 7% |
| Max Williamson | 10/10 | 3030 days | 7% |
| J Freighter | 9/10 | 3030 days | 7% |
| Aaron Westhuizen | 10/10 | 3030 days | 7% |
| Mark B | 10/10 | 3030 days | 7% |
| M Arbuckle | 9/10 | 3061 days | 6% |
| Dean | 9/10 | 3091 days | 6% |
| Horst | 7/10 | 3091 days | 6% |
| Amelia M | 1/10 | 3091 days | 3% |
| Lewry | 10/10 | 3091 days | 6% |
| James Maddly | 10/10 | 3091 days | 6% |
| Irina | 10/10 | 3091 days | 6% |
| corby | 1/10 | 3122 days | 3% |
| Zhen Ni | 10/10 | 3122 days | 6% |
| andrew | 1/10 | 3122 days | 3% |
| Bridget | 10/10 | 3122 days | 6% |
| KP Sumner | 10/10 | 3122 days | 6% |
| Kevin D | 10/10 | 3122 days | 6% |
| Daniel Skiffington | 1/10 | 3149 days | 2% |
| Luus | 9/10 | 3150 days | 6% |
| Marcus | 10/10 | 3150 days | 6% |
| Laurie MacKenzie | 10/10 | 3150 days | 6% |
| D Freeman | 10/10 | 3150 days | 6% |
| Christine RUTHERFORD | 1/10 | 3150 days | 2% |
| Rhonda Rose | 1/10 | 3211 days | 2% |
| Ian Beaton | 1/10 | 3272 days | 2% |
| Ian Shere | 10/10 | 3333 days | 5% |
| david song | 1/10 | 3364 days | 2% |
| Joe Millman | 1/10 | 3394 days | 2% |
| Jonathan Farries | 1/10 | 3394 days | 2% |
| Kevin Sullivan | 1/10 | 3455 days | 2% |
| Suzanne Perigo | 10/10 | 3455 days | 5% |
| Gerald Till | 1/10 | 3486 days | 2% |
| Bob Pricer | 10/10 | 3486 days | 4% |
| Janet Lee | 1/10 | 3486 days | 2% |
| WorldTraveler22 | 1/10 | 3514 days | 2% |
| Amira Rashid | 1/10 | 3514 days | 2% |
| Yadu Prabhakar | 1/10 | 3545 days | 2% |
| Stephen Campbell | 8/10 | 3545 days | 4% |
| Sharron Wetere | 1/10 | 3545 days | 2% |
| Antony Kinsey | 1/10 | 3545 days | 2% |
| Martin Guhn | 1/10 | 3546 days | 2% |
| Kevin Hodgson | 10/10 | 3576 days | 4% |
| worldTraveler | 1/10 | 3576 days | 2% |
| Luke | 6/10 | 3589 days | 2% |
| Deidre | 10/10 | 3637 days | 4% |
| An G | 9/10 | 3637 days | 4% |
| Sam Cartwright | 10/10 | 3698 days | 3% |
| Barry Codlin | 9/10 | 3759 days | 3% |
| Priscilla Gagliano | 1/10 | 3852 days | 1% |
| Richard Kensington | 10/10 | 3911 days | 2% |
| KP Sumner | 9/10 | 3911 days | 2% |
| Stephen Jeffress | 10/10 | 3911 days | 2% |
| Loyann Loyann | 10/10 | 3943 days | 2% |
| Ron Eastwall | 10/10 | 3972 days | 2% |
| Susan Gadsby | 10/10 | 3973 days | 2% |
| John Waddy | 9/10 | 4003 days | 2% |
| Peter Rigby | 10/10 | 4033 days | 2% |
| Roderick Jones | 9/10 | 4034 days | 2% |
| Pierce Power | 10/10 | 4064 days | 2% |
| Rob Blair | 10/10 | 4065 days | 2% |
| Robert Pollock | 9/10 | 4095 days | 1% |
| P Lundin | 10/10 | 4095 days | 1% |
| P Wilson | 10/10 | 4095 days | 1% |
| CD Ash | 1/10 | 4217 days | 0% |
| Steven Thompson | 10/10 | 4276 days | 0% |
| Graham Dolan | 10/10 | 4276 days | 0% |
| nadine williams | 9/10 | 4276 days | 0% |
| Jenny Tebbutt | 9/10 | 4276 days | 0% |
| Paul K | 1/10 | 4337 days | 0% |
| Sophiana B | 10/10 | 4368 days | 0% |
| Zak Ruffin | 8/10 | 4461 days | 2% |
| Jeremy Goodwin | 10/10 | 4610 days | 3% |
| Serge Steiner | 9/10 | 4641 days | 2% |
| Doris | 9/10 | 4642 days | 2% |
| Sophie Faulkner | 10/10 | 4642 days | 3% |
| Wilf Healy | 10/10 | 4673 days | 3% |
| Ron Maurice | 9/10 | 4795 days | 2% |
| MarkA | 2/10 | 4826 days | 1% |
| travellingted | 1/10 | 5799 days | 1% |
| Jana | 9/10 | 6397 days | 1% |
| Edmund Hillstone | 10/10 | 6727 days | 3% |
| Susan | 3/10 | 7128 days | 0% |
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Scotties Rental Cars experience has plenty of reviews and does not meet the criteria for any adjustment.
-5.96% Adjustment
Recent reviews reflect the experience as it currently operates. This means it's important to get fresh reviews. Some experiences discovered they could get a few good reviews and then, resting on their laurels, discourage any further reviews. This adjustment stimulates experiences to be positively involved in the review generating process and discourages them from manipulating the ranking system in this manner.
What constitutes a recent review is based on the how old it is, what type of experience it is applied to and and what time of year it currently is. Due to the seasonal nature of many businesses, what is considered recent is dynamically adjusted throughout the year.
There may be an adjustment if this experience hasn't received enough reviews within the last 77 days. The Scotties Rental Cars experience has 0 recent rankings. Adjustments are according to the following table:
| Recent Reviews | Adjustment |
|---|---|
| 0 | -3.00% |
| 1 | -2.63% |
| 2 | -1.50% |
| 3 | -0.38% |
| 4 | -0.00% |
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Scotties Rental Cars experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -2.92% |
| 198 | -2.93% |
| 199 | -2.95% |
| 200 | -2.96% |
| 201 | -2.98% |
| 202 | -2.99% |
| 203 | -3.01% |
| … | … |
14.12% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
74%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.