Hi, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Scotties Rental Cars.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
119 Valid Reviews
The Scotties Rental Cars experience has a total of 136 reviews. There are 119 valid reviews that are included when calculating the ranking score and 17 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Within these 119 valid reviews, the experience has 3 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 119 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 53 |
|
45% |
| 9/10 | 17 |
|
14% |
| 8/10 | 5 |
|
4% |
| 7/10 | 2 |
|
2% |
| 6/10 | 1 |
|
1% |
| 5/10 | 0 |
|
0% |
| 4/10 | 0 |
|
0% |
| 3/10 | 1 |
|
1% |
| 2/10 | 3 |
|
3% |
| 1/10 | 37 |
|
31% |
66.30% Average
The raw data average (mean) for all the Scotties Rental Cars valid reviews is 66.30% and is based on 119 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
66.35%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| KF | 1/10 | 70 days | 84% |
| Garry | 1/10 | 832 days | 51% |
| Mo & Mel | 10/10 | 954 days | 100% |
| Scott Richards | 1/10 | 1076 days | 31% |
| Richard | 10/10 | 1288 days | 44% |
| dacster | 1/10 | 1319 days | 16% |
| R Cookson | 1/10 | 1472 days | 10% |
| Edmund Hillstone | 10/10 | 2018 days | 9% |
| Catherine thompson | 10/10 | 2018 days | 9% |
| Shayal Singh | 10/10 | 2018 days | 9% |
| JaJa | 1/10 | 2231 days | 3% |
| Uma | 1/10 | 2293 days | 3% |
| Awesome Starters | 8/10 | 2507 days | 7% |
| Peter Kohler | 10/10 | 2537 days | 7% |
| Wolf G | 10/10 | 2568 days | 7% |
| Bruno Bomitali | 10/10 | 2596 days | 7% |
| Phil | 10/10 | 2596 days | 7% |
| Nit Zys | 10/10 | 2596 days | 7% |
| Maria L. | 1/10 | 2627 days | 3% |
| Diego D | 2/10 | 2627 days | 3% |
| Doris, Hamburg | 10/10 | 2627 days | 7% |
| Amy | 1/10 | 2658 days | 2% |
| Nick | 7/10 | 2658 days | 6% |
| Bec | 2/10 | 2719 days | 3% |
| Jon | 1/10 | 2719 days | 2% |
| Mark | 10/10 | 2749 days | 6% |
| Nik B | 9/10 | 2780 days | 6% |
| Jakobus Crane | 10/10 | 2780 days | 6% |
| Wayne | 1/10 | 2811 days | 2% |
| George Thomas | 10/10 | 2811 days | 6% |
| John Coulter | 8/10 | 2811 days | 6% |
| Didier Charot | 10/10 | 2811 days | 6% |
| Gerard Mackle | 8/10 | 2811 days | 6% |
| P Douglas | 1/10 | 2811 days | 2% |
| Amy | 1/10 | 2811 days | 2% |
| Suzy Loscin | 10/10 | 2811 days | 6% |
| Harry de Melmanche | 10/10 | 2841 days | 6% |
| Max Williamson | 10/10 | 2841 days | 6% |
| J Freighter | 9/10 | 2841 days | 6% |
| Aaron Westhuizen | 10/10 | 2841 days | 6% |
| Mark B | 10/10 | 2841 days | 6% |
| M Arbuckle | 9/10 | 2872 days | 6% |
| Dean | 9/10 | 2902 days | 6% |
| Horst | 7/10 | 2902 days | 5% |
| Amelia M | 1/10 | 2902 days | 2% |
| Lewry | 10/10 | 2902 days | 6% |
| James Maddly | 10/10 | 2902 days | 6% |
| Irina | 10/10 | 2902 days | 6% |
| corby | 1/10 | 2933 days | 2% |
| Zhen Ni | 10/10 | 2933 days | 6% |
| andrew | 1/10 | 2933 days | 2% |
| Bridget | 10/10 | 2933 days | 6% |
| KP Sumner | 10/10 | 2933 days | 6% |
| Kevin D | 10/10 | 2933 days | 6% |
| Daniel Skiffington | 1/10 | 2961 days | 2% |
| Luus | 9/10 | 2961 days | 5% |
| Marcus | 10/10 | 2961 days | 5% |
| Laurie MacKenzie | 10/10 | 2961 days | 5% |
| D Freeman | 10/10 | 2961 days | 5% |
| Christine RUTHERFORD | 1/10 | 2961 days | 2% |
| Rhonda Rose | 1/10 | 3023 days | 2% |
| Ian Beaton | 1/10 | 3084 days | 2% |
| Ian Shere | 10/10 | 3145 days | 5% |
| david song | 1/10 | 3176 days | 2% |
| Joe Millman | 1/10 | 3206 days | 2% |
| Jonathan Farries | 1/10 | 3206 days | 2% |
| Kevin Sullivan | 1/10 | 3267 days | 1% |
| Suzanne Perigo | 10/10 | 3267 days | 4% |
| Gerald Till | 1/10 | 3298 days | 1% |
| Bob Pricer | 10/10 | 3298 days | 4% |
| Janet Lee | 1/10 | 3298 days | 1% |
| WorldTraveler22 | 1/10 | 3326 days | 1% |
| Amira Rashid | 1/10 | 3326 days | 1% |
| Yadu Prabhakar | 1/10 | 3357 days | 1% |
| Stephen Campbell | 8/10 | 3357 days | 4% |
| Sharron Wetere | 1/10 | 3357 days | 1% |
| Antony Kinsey | 1/10 | 3357 days | 1% |
| Martin Guhn | 1/10 | 3357 days | 1% |
| Kevin Hodgson | 10/10 | 3388 days | 4% |
| worldTraveler | 1/10 | 3388 days | 1% |
| Luke | 6/10 | 3400 days | 1% |
| Deidre | 10/10 | 3449 days | 3% |
| An G | 9/10 | 3449 days | 3% |
| Sam Cartwright | 10/10 | 3510 days | 3% |
| Barry Codlin | 9/10 | 3571 days | 3% |
| Priscilla Gagliano | 1/10 | 3663 days | 1% |
| Richard Kensington | 10/10 | 3723 days | 2% |
| KP Sumner | 9/10 | 3723 days | 2% |
| Stephen Jeffress | 10/10 | 3723 days | 2% |
| Loyann Loyann | 10/10 | 3754 days | 2% |
| Ron Eastwall | 10/10 | 3784 days | 2% |
| Susan Gadsby | 10/10 | 3784 days | 2% |
| John Waddy | 9/10 | 3815 days | 2% |
| Peter Rigby | 10/10 | 3845 days | 2% |
| Roderick Jones | 9/10 | 3845 days | 2% |
| Pierce Power | 10/10 | 3876 days | 2% |
| Rob Blair | 10/10 | 3876 days | 2% |
| Robert Pollock | 9/10 | 3907 days | 2% |
| P Lundin | 10/10 | 3907 days | 2% |
| P Wilson | 10/10 | 3907 days | 2% |
| CD Ash | 1/10 | 4029 days | 0% |
| Steven Thompson | 10/10 | 4088 days | 1% |
| Graham Dolan | 10/10 | 4088 days | 1% |
| nadine williams | 9/10 | 4088 days | 1% |
| Jenny Tebbutt | 9/10 | 4088 days | 1% |
| Paul K | 1/10 | 4149 days | 0% |
| Sophiana B | 10/10 | 4180 days | 0% |
| Zak Ruffin | 8/10 | 4272 days | 0% |
| Jeremy Goodwin | 10/10 | 4422 days | 2% |
| Serge Steiner | 9/10 | 4453 days | 2% |
| Doris | 9/10 | 4453 days | 2% |
| Sophie Faulkner | 10/10 | 4453 days | 2% |
| Wilf Healy | 10/10 | 4484 days | 2% |
| Ron Maurice | 9/10 | 4606 days | 2% |
| MarkA | 2/10 | 4637 days | 1% |
| travellingted | 1/10 | 5610 days | 0% |
| Jana | 9/10 | 6208 days | 1% |
| Edmund Hillstone | 10/10 | 6538 days | 2% |
| Susan | 3/10 | 6939 days | 0% |
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Scotties Rental Cars experience has plenty of reviews and does not meet the criteria for any adjustment.
-3.57% Adjustment
Recent reviews reflect the experience as it currently operates. This means it's important to get fresh reviews. Some experiences discovered they could get a few good reviews and then, resting on their laurels, discourage any further reviews. This adjustment stimulates experiences to be positively involved in the review generating process and discourages them from manipulating the ranking system in this manner.
What constitutes a recent review is based on the how old it is, what type of experience it is applied to and and what time of year it currently is. Due to the seasonal nature of many businesses, what is considered recent is dynamically adjusted throughout the year.
There may be an adjustment if this experience hasn't received enough reviews within the last 57 days. The Scotties Rental Cars experience has 1 recent ranking. Adjustments are according to the following table:
| Recent Reviews | Adjustment |
|---|---|
| 0 | -3.00% |
| 1 | -2.63% |
| 2 | -1.50% |
| 3 | -0.38% |
| 4 | -0.00% |
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Scotties Rental Cars experience has been adjusted for 47 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 44 | -0.88% |
| 45 | -0.90% |
| 46 | -0.92% |
| 47 | -0.94% |
| 48 | -0.97% |
| 49 | -0.99% |
| 50 | -1.01% |
| … | … |
11.83% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
75%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.