Hi, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Kiwi Campers New Zealand.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
Kiwi Campers New Zealand
Valid Reviews
142 Valid Reviews
The Kiwi Campers New Zealand experience has a total of 158 reviews. There are 142 valid reviews that are included when calculating the ranking score and 16 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 142 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 15 |
|
11% |
| 9/10 | 12 |
|
8% |
| 8/10 | 23 |
|
16% |
| 7/10 | 17 |
|
12% |
| 6/10 | 12 |
|
8% |
| 5/10 | 13 |
|
9% |
| 4/10 | 9 |
|
6% |
| 3/10 | 10 |
|
7% |
| 2/10 | 10 |
|
7% |
| 1/10 | 21 |
|
15% |
56.69% Average
The raw data average (mean) for all the Kiwi Campers New Zealand valid reviews is 56.69% and is based on 142 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
63 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 142 valid reviews, the experience has 63 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 63 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 1 |
|
2% |
| 9/10 | 4 |
|
6% |
| 8/10 | 17 |
|
27% |
| 7/10 | 14 |
|
22% |
| 6/10 | 7 |
|
11% |
| 5/10 | 9 |
|
14% |
| 4/10 | 8 |
|
13% |
| 3/10 | 3 |
|
5% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
64.76% Average
The raw data average (mean) for all the Kiwi Campers New Zealand face-to-face reviews is 64.76% and is based on 63 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
39.95%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Chris Barker | 2/10 | 505 days | 92% |
| Nicolas Brel | 3/10 | 628 days | 100% |
| Marije | 2/10 | 628 days | 84% |
| Rheanna L | 1/10 | 963 days | 45% |
| Rebecca | 1/10 | 1147 days | 30% |
| Sebi | 1/10 | 1236 days | 24% |
| Gabriela | 1/10 | 1267 days | 22% |
| Trevor | 1/10 | 1298 days | 20% |
| Jan Henk van der Kolk | 1/10 | 1298 days | 20% |
| She and Vinz | 1/10 | 1816 days | 4% |
| Barrie from the UK | 1/10 | 2303 days | 4% |
| vincent pidoux | 1/10 | 2303 days | 4% |
| Flemming Mengel | 10/10 | 2332 days | 9% |
| Rick H | 5/10 | 2332 days | 7% |
| Alice Kate | 3/10 | 2363 days | 5% |
| Jaroslava Sipka | 7/10 | 2394 days | 8% |
| Timothy Ince | 9/10 | 2424 days | 9% |
| LP | 10/10 | 2424 days | 9% |
| Tim | 1/10 | 2638 days | 3% |
| Babak Makkinejad | 9/10 | 2697 days | 7% |
| Carsten Nielsen | 9/10 | 2728 days | 7% |
| Michael Yong | 9/10 | 2789 days | 7% |
| Guillaume | 3/10 | 2789 days | 4% |
| Aussie Lady | 2/10 | 2789 days | 3% |
| James | 3/10 | 3003 days | 3% |
| Ruth | 1/10 | 3003 days | 2% |
| Serge Trudel | 3/10 | 3003 days | 3% |
| Alan Julian | 6/10 | 3034 days | 5% |
| John Ridge | 6/10 | 3034 days | 5% |
| Karyn | 3/10 | 3034 days | 3% |
| 288 | 1/10 | 3062 days | 2% |
| Peter Zanker | 4/10 | 3148 days | 3% |
| Paul Brown | 1/10 | 3154 days | 2% |
| Gabe Hattingh | 4/10 | 3185 days | 3% |
| Ralf W | 1/10 | 3368 days | 2% |
| sue249 | 8/10 | 3368 days | 4% |
| D Hahn | 3/10 | 3376 days | 2% |
| Peter Brock | 5/10 | 3399 days | 3% |
| Samuel F | 1/10 | 3399 days | 1% |
| Barry Meredith | 6/10 | 3399 days | 4% |
| Neale Stead | 7/10 | 3399 days | 4% |
| Clémentine Llla | 2/10 | 3399 days | 2% |
| Wendy Kildey | 2/10 | 3399 days | 2% |
| Mia Allen | 7/10 | 3415 days | 4% |
| Guus smit | 8/10 | 3427 days | 4% |
| Walter Neff | 8/10 | 3427 days | 4% |
| Linda Beard | 7/10 | 3427 days | 4% |
| Xander | 7/10 | 3428 days | 4% |
| Hilde Timmerman | 5/10 | 3451 days | 3% |
| vern Lee | 2/10 | 3458 days | 2% |
| Anita Dyksterhuis | 8/10 | 3476 days | 4% |
| Rebecca Holmes | 6/10 | 3479 days | 3% |
| Ignacio Muerza | 1/10 | 3489 days | 1% |
| Alan Rock | 8/10 | 3494 days | 4% |
| Vicki Robey | 5/10 | 3499 days | 3% |
| James Suret | 7/10 | 3499 days | 3% |
| Barbara | 4/10 | 3504 days | 2% |
| Gazmira Molina | 3/10 | 3511 days | 2% |
| Alexandra Schmidt | 6/10 | 3514 days | 3% |
| Andres Gonzalez | 8/10 | 3515 days | 4% |
| Maggie Ward | 1/10 | 3519 days | 1% |
| Dorothy | 10/10 | 3550 days | 4% |
| Dali Jobson | 10/10 | 3580 days | 3% |
| Bill Wiltshire | 10/10 | 3580 days | 3% |
| gonzalo caldiz | 6/10 | 3753 days | 2% |
| Taha Ala | 10/10 | 3764 days | 3% |
| Maartje | 5/10 | 3789 days | 2% |
| Ellen F | 5/10 | 3793 days | 2% |
| renee verwey | 5/10 | 3812 days | 2% |
| Kang Minki | 2/10 | 3824 days | 1% |
| Louisa Blanchet | 1/10 | 3824 days | 1% |
| Stephen Maloon | 8/10 | 3855 days | 2% |
| Angela Hornby | 10/10 | 3855 days | 2% |
| Lee Giffard | 9/10 | 3885 days | 2% |
| Hendrik N. | 10/10 | 3885 days | 2% |
| Remco van Santen | 8/10 | 3885 days | 2% |
| kym kenny | 10/10 | 3916 days | 2% |
| Jennifer Lerchbacher | 5/10 | 4145 days | 0% |
| Reggie Max | 1/10 | 4158 days | 0% |
| Brian Scott | 3/10 | 4158 days | 0% |
| Jeff McInroy | 1/10 | 4189 days | 0% |
| Katie Stillman | 8/10 | 4203 days | 0% |
| Christian Roerig | 9/10 | 4220 days | 0% |
| Julian Kuemme | 9/10 | 4470 days | 2% |
| Mandy Reich | 7/10 | 4471 days | 2% |
| Jean Curry | 8/10 | 4473 days | 2% |
| Ricky White | 7/10 | 4494 days | 2% |
| Astrid | 2/10 | 4523 days | 1% |
| Anthony Brown | 7/10 | 4547 days | 2% |
| Sarah Strong | 7/10 | 4547 days | 2% |
| Lyn | 9/10 | 4554 days | 2% |
| Dieter Hirsch | 4/10 | 4560 days | 1% |
| Mike39 | 2/10 | 4585 days | 1% |
| Francois | 8/10 | 4860 days | 2% |
| CAH | 9/10 | 4919 days | 2% |
| Jes Paulsen | 8/10 | 4939 days | 2% |
| Darren Abbott | 8/10 | 4943 days | 2% |
| Frederick Neilsen | 5/10 | 4962 days | 1% |
| Cathy | 10/10 | 5041 days | 2% |
| Heewin Otten | 5/10 | 5247 days | 1% |
| jorf52 | 6/10 | 5254 days | 2% |
| Arnoldus Bergmans | 8/10 | 5320 days | 2% |
| Marek Woznica | 8/10 | 5323 days | 2% |
| Edward Marhi | 4/10 | 5557 days | 1% |
| Kris Gijbels | 6/10 | 5569 days | 2% |
| Margaret Lally | 8/10 | 5573 days | 2% |
| Stefanie | 7/10 | 5576 days | 2% |
| Barry Digby | 8/10 | 5578 days | 2% |
| Katherine and Pete Smal | 9/10 | 5581 days | 2% |
| Sue Croft | 9/10 | 5588 days | 2% |
| Pascal | 7/10 | 5609 days | 2% |
| young | 10/10 | 5864 days | 2% |
| Behrenot | 4/10 | 5873 days | 1% |
| Haupt | 6/10 | 5946 days | 2% |
| Shirley C | 6/10 | 5948 days | 2% |
| Cecile | 8/10 | 5959 days | 2% |
| Helen Power | 8/10 | 5979 days | 2% |
| Keith Maplestone | 8/10 | 5983 days | 2% |
| Holliger | 7/10 | 6001 days | 2% |
| ryanherold | 1/10 | 6015 days | 1% |
| Monika Wenzel | 6/10 | 6054 days | 2% |
| Christy | 7/10 | 6056 days | 2% |
| Gemma Morris | 9/10 | 6069 days | 2% |
| brianp | 7/10 | 6162 days | 2% |
| MarkP | 7/10 | 6287 days | 2% |
| VincentD | 4/10 | 6324 days | 1% |
| JoseB | 6/10 | 6324 days | 2% |
| AdelineC | 8/10 | 6325 days | 2% |
| Ute | 7/10 | 6343 days | 2% |
| Jan | 8/10 | 6355 days | 2% |
| Young Dianne | 10/10 | 6453 days | 2% |
| Thom | 2/10 | 6626 days | 1% |
| Chris | 10/10 | 6640 days | 2% |
| Toni Keown | 10/10 | 6646 days | 2% |
| Jason Page | 3/10 | 6670 days | 1% |
| Jones | 5/10 | 6681 days | 1% |
| Katherine | 8/10 | 6689 days | 2% |
| Caridi | 4/10 | 6689 days | 1% |
| Esa | 5/10 | 7041 days | 1% |
| Jensen | 4/10 | 7060 days | 1% |
| Bernhard | 10/10 | 7064 days | 2% |
| Michael | 5/10 | 7088 days | 1% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Kiwi Campers New Zealand experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-5.14% Adjustment
Recent reviews reflect the experience as it currently operates. This means it's important to get fresh reviews. Some experiences discovered they could get a few good reviews and then, resting on their laurels, discourage any further reviews. This adjustment stimulates experiences to be positively involved in the review generating process and discourages them from manipulating the ranking system in this manner.
What constitutes a recent review is based on the how old it is, what type of experience it is applied to and and what time of year it currently is. Due to the seasonal nature of many businesses, what is considered recent is dynamically adjusted throughout the year.
There may be an adjustment if this experience hasn't received enough reviews within the last 119 days. The Kiwi Campers New Zealand experience has 0 recent rankings. Adjustments are according to the following table:
| Recent Reviews | Adjustment |
|---|---|
| 0 | -3.00% |
| 1 | -2.63% |
| 2 | -1.50% |
| 3 | -0.38% |
| 4 | -0.00% |
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Kiwi Campers New Zealand experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -2.11% |
| 198 | -2.12% |
| 199 | -2.13% |
| 200 | -2.14% |
| 201 | -2.15% |
| 202 | -2.16% |
| 203 | -2.17% |
| … | … |
Balancing Adjustment
31.49% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Onboarding Rating
This rating is about customer service and camper availability. It measures aspects of the customer journey that are often missing from online ratings. It includes performances based on: pre-booking communication, product availability and responsiveness to customer enquiries.
All metrics come from actual customer interactions.
Details are calculated daily from statistics over several years and merged with the score derived from customer reviews - to then form the final ranking score.
Final Ranking Score
65%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.