Kia ora, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Kiwi Campers New Zealand.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
Kiwi Campers New Zealand
Valid Reviews
142 Valid Reviews
The Kiwi Campers New Zealand experience has a total of 158 reviews. There are 142 valid reviews that are included when calculating the ranking score and 16 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 142 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 15 |
|
11% |
| 9/10 | 12 |
|
8% |
| 8/10 | 23 |
|
16% |
| 7/10 | 17 |
|
12% |
| 6/10 | 12 |
|
8% |
| 5/10 | 13 |
|
9% |
| 4/10 | 9 |
|
6% |
| 3/10 | 10 |
|
7% |
| 2/10 | 10 |
|
7% |
| 1/10 | 21 |
|
15% |
56.69% Average
The raw data average (mean) for all the Kiwi Campers New Zealand valid reviews is 56.69% and is based on 142 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
63 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 142 valid reviews, the experience has 63 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 63 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 1 |
|
2% |
| 9/10 | 4 |
|
6% |
| 8/10 | 17 |
|
27% |
| 7/10 | 14 |
|
22% |
| 6/10 | 7 |
|
11% |
| 5/10 | 9 |
|
14% |
| 4/10 | 8 |
|
13% |
| 3/10 | 3 |
|
5% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
64.76% Average
The raw data average (mean) for all the Kiwi Campers New Zealand face-to-face reviews is 64.76% and is based on 63 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
38.16%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Chris Barker | 2/10 | 385 days | 90% |
| Nicolas Brel | 3/10 | 508 days | 100% |
| Marije | 2/10 | 508 days | 84% |
| Rheanna L | 1/10 | 843 days | 52% |
| Rebecca | 1/10 | 1026 days | 36% |
| Sebi | 1/10 | 1116 days | 29% |
| Gabriela | 1/10 | 1147 days | 27% |
| Trevor | 1/10 | 1178 days | 25% |
| Jan Henk van der Kolk | 1/10 | 1178 days | 25% |
| She and Vinz | 1/10 | 1695 days | 5% |
| Barrie from the UK | 1/10 | 2183 days | 4% |
| vincent pidoux | 1/10 | 2183 days | 4% |
| Flemming Mengel | 10/10 | 2212 days | 9% |
| Rick H | 5/10 | 2212 days | 7% |
| Alice Kate | 3/10 | 2243 days | 5% |
| Jaroslava Sipka | 7/10 | 2273 days | 8% |
| Timothy Ince | 9/10 | 2304 days | 9% |
| LP | 10/10 | 2304 days | 9% |
| Tim | 1/10 | 2518 days | 3% |
| Babak Makkinejad | 9/10 | 2577 days | 8% |
| Carsten Nielsen | 9/10 | 2607 days | 7% |
| Michael Yong | 9/10 | 2668 days | 7% |
| Guillaume | 3/10 | 2669 days | 4% |
| Aussie Lady | 2/10 | 2669 days | 3% |
| James | 3/10 | 2883 days | 3% |
| Ruth | 1/10 | 2883 days | 3% |
| Serge Trudel | 3/10 | 2883 days | 3% |
| Alan Julian | 6/10 | 2913 days | 5% |
| John Ridge | 6/10 | 2914 days | 5% |
| Karyn | 3/10 | 2914 days | 3% |
| 288 | 1/10 | 2942 days | 2% |
| Peter Zanker | 4/10 | 3028 days | 4% |
| Paul Brown | 1/10 | 3033 days | 2% |
| Gabe Hattingh | 4/10 | 3064 days | 4% |
| Ralf W | 1/10 | 3247 days | 2% |
| sue249 | 8/10 | 3247 days | 5% |
| D Hahn | 3/10 | 3256 days | 3% |
| Peter Brock | 5/10 | 3278 days | 4% |
| Samuel F | 1/10 | 3278 days | 2% |
| Barry Meredith | 6/10 | 3278 days | 4% |
| Neale Stead | 7/10 | 3278 days | 4% |
| Clémentine Llla | 2/10 | 3278 days | 2% |
| Wendy Kildey | 2/10 | 3278 days | 2% |
| Mia Allen | 7/10 | 3295 days | 4% |
| Guus smit | 8/10 | 3306 days | 4% |
| Walter Neff | 8/10 | 3306 days | 4% |
| Linda Beard | 7/10 | 3306 days | 4% |
| Xander | 7/10 | 3308 days | 4% |
| Hilde Timmerman | 5/10 | 3331 days | 3% |
| vern Lee | 2/10 | 3337 days | 2% |
| Anita Dyksterhuis | 8/10 | 3356 days | 4% |
| Rebecca Holmes | 6/10 | 3359 days | 4% |
| Ignacio Muerza | 1/10 | 3368 days | 2% |
| Alan Rock | 8/10 | 3374 days | 4% |
| Vicki Robey | 5/10 | 3379 days | 3% |
| James Suret | 7/10 | 3379 days | 4% |
| Barbara | 4/10 | 3384 days | 3% |
| Gazmira Molina | 3/10 | 3391 days | 2% |
| Alexandra Schmidt | 6/10 | 3394 days | 4% |
| Andres Gonzalez | 8/10 | 3395 days | 4% |
| Maggie Ward | 1/10 | 3398 days | 2% |
| Dorothy | 10/10 | 3429 days | 4% |
| Dali Jobson | 10/10 | 3459 days | 4% |
| Bill Wiltshire | 10/10 | 3459 days | 4% |
| gonzalo caldiz | 6/10 | 3633 days | 3% |
| Taha Ala | 10/10 | 3643 days | 3% |
| Maartje | 5/10 | 3669 days | 2% |
| Ellen F | 5/10 | 3672 days | 2% |
| renee verwey | 5/10 | 3692 days | 2% |
| Kang Minki | 2/10 | 3704 days | 1% |
| Louisa Blanchet | 1/10 | 3704 days | 1% |
| Stephen Maloon | 8/10 | 3734 days | 3% |
| Angela Hornby | 10/10 | 3735 days | 3% |
| Lee Giffard | 9/10 | 3764 days | 3% |
| Hendrik N. | 10/10 | 3764 days | 3% |
| Remco van Santen | 8/10 | 3765 days | 3% |
| kym kenny | 10/10 | 3796 days | 2% |
| Jennifer Lerchbacher | 5/10 | 4025 days | 1% |
| Reggie Max | 1/10 | 4037 days | 1% |
| Brian Scott | 3/10 | 4037 days | 1% |
| Jeff McInroy | 1/10 | 4069 days | 1% |
| Katie Stillman | 8/10 | 4083 days | 1% |
| Christian Roerig | 9/10 | 4099 days | 1% |
| Julian Kuemme | 9/10 | 4350 days | 0% |
| Mandy Reich | 7/10 | 4351 days | 0% |
| Jean Curry | 8/10 | 4353 days | 0% |
| Ricky White | 7/10 | 4374 days | 0% |
| Astrid | 2/10 | 4403 days | 1% |
| Anthony Brown | 7/10 | 4427 days | 2% |
| Sarah Strong | 7/10 | 4427 days | 2% |
| Lyn | 9/10 | 4434 days | 2% |
| Dieter Hirsch | 4/10 | 4440 days | 1% |
| Mike39 | 2/10 | 4465 days | 1% |
| Francois | 8/10 | 4740 days | 2% |
| CAH | 9/10 | 4799 days | 2% |
| Jes Paulsen | 8/10 | 4819 days | 2% |
| Darren Abbott | 8/10 | 4823 days | 2% |
| Frederick Neilsen | 5/10 | 4842 days | 2% |
| Cathy | 10/10 | 4920 days | 2% |
| Heewin Otten | 5/10 | 5127 days | 2% |
| jorf52 | 6/10 | 5134 days | 2% |
| Arnoldus Bergmans | 8/10 | 5200 days | 2% |
| Marek Woznica | 8/10 | 5203 days | 2% |
| Edward Marhi | 4/10 | 5436 days | 1% |
| Kris Gijbels | 6/10 | 5449 days | 2% |
| Margaret Lally | 8/10 | 5453 days | 2% |
| Stefanie | 7/10 | 5456 days | 2% |
| Barry Digby | 8/10 | 5458 days | 2% |
| Katherine and Pete Smal | 9/10 | 5461 days | 2% |
| Sue Croft | 9/10 | 5468 days | 2% |
| Pascal | 7/10 | 5489 days | 2% |
| young | 10/10 | 5743 days | 2% |
| Behrenot | 4/10 | 5752 days | 1% |
| Haupt | 6/10 | 5826 days | 2% |
| Shirley C | 6/10 | 5828 days | 2% |
| Cecile | 8/10 | 5839 days | 2% |
| Helen Power | 8/10 | 5859 days | 2% |
| Keith Maplestone | 8/10 | 5863 days | 2% |
| Holliger | 7/10 | 5881 days | 2% |
| ryanherold | 1/10 | 5895 days | 1% |
| Monika Wenzel | 6/10 | 5934 days | 2% |
| Christy | 7/10 | 5936 days | 2% |
| Gemma Morris | 9/10 | 5949 days | 2% |
| brianp | 7/10 | 6041 days | 2% |
| MarkP | 7/10 | 6167 days | 2% |
| VincentD | 4/10 | 6204 days | 1% |
| JoseB | 6/10 | 6204 days | 2% |
| AdelineC | 8/10 | 6205 days | 2% |
| Ute | 7/10 | 6222 days | 2% |
| Jan | 8/10 | 6234 days | 2% |
| Young Dianne | 10/10 | 6332 days | 2% |
| Thom | 2/10 | 6505 days | 1% |
| Chris | 10/10 | 6519 days | 2% |
| Toni Keown | 10/10 | 6525 days | 2% |
| Jason Page | 3/10 | 6550 days | 1% |
| Jones | 5/10 | 6561 days | 2% |
| Katherine | 8/10 | 6569 days | 2% |
| Caridi | 4/10 | 6569 days | 1% |
| Esa | 5/10 | 6921 days | 2% |
| Jensen | 4/10 | 6940 days | 1% |
| Bernhard | 10/10 | 6944 days | 2% |
| Michael | 5/10 | 6968 days | 2% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Kiwi Campers New Zealand experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-7.14% Adjustment
Recent reviews reflect the experience as it currently operates. This means it's important to get fresh reviews. Some experiences discovered they could get a few good reviews and then, resting on their laurels, discourage any further reviews. This adjustment stimulates experiences to be positively involved in the review generating process and discourages them from manipulating the ranking system in this manner.
What constitutes a recent review is based on the how old it is, what type of experience it is applied to and and what time of year it currently is. Due to the seasonal nature of many businesses, what is considered recent is dynamically adjusted throughout the year.
There may be an adjustment if this experience hasn't received enough reviews within the last 53 days. The Kiwi Campers New Zealand experience has 0 recent rankings. Adjustments are according to the following table:
| Recent Reviews | Adjustment |
|---|---|
| 0 | -3.00% |
| 1 | -2.63% |
| 2 | -1.50% |
| 3 | -0.38% |
| 4 | -0.00% |
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Kiwi Campers New Zealand experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -4.08% |
| 198 | -4.10% |
| 199 | -4.12% |
| 200 | -4.14% |
| 201 | -4.16% |
| 202 | -4.18% |
| 203 | -4.20% |
| … | … |
Balancing Adjustment
32.75% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Onboarding Rating
This rating is about customer service and camper availability. It measures aspects of the customer journey that are often missing from online ratings. It includes performances based on: pre-booking communication, product availability and responsiveness to customer enquiries.
All metrics come from actual customer interactions.
Details are calculated daily from statistics over several years and merged with the score derived from customer reviews - to then form the final ranking score.
Final Ranking Score
63%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.