G'day, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Kiwi Campers New Zealand.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
Kiwi Campers New Zealand
Valid Reviews
142 Valid Reviews
The Kiwi Campers New Zealand experience has a total of 158 reviews. There are 142 valid reviews that are included when calculating the ranking score and 16 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 142 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 15 |
|
11% |
| 9/10 | 12 |
|
8% |
| 8/10 | 23 |
|
16% |
| 7/10 | 17 |
|
12% |
| 6/10 | 12 |
|
8% |
| 5/10 | 13 |
|
9% |
| 4/10 | 9 |
|
6% |
| 3/10 | 10 |
|
7% |
| 2/10 | 10 |
|
7% |
| 1/10 | 21 |
|
15% |
56.69% Average
The raw data average (mean) for all the Kiwi Campers New Zealand valid reviews is 56.69% and is based on 142 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
63 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 142 valid reviews, the experience has 63 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 63 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 1 |
|
2% |
| 9/10 | 4 |
|
6% |
| 8/10 | 17 |
|
27% |
| 7/10 | 14 |
|
22% |
| 6/10 | 7 |
|
11% |
| 5/10 | 9 |
|
14% |
| 4/10 | 8 |
|
13% |
| 3/10 | 3 |
|
5% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
64.76% Average
The raw data average (mean) for all the Kiwi Campers New Zealand face-to-face reviews is 64.76% and is based on 63 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
40.74%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Chris Barker | 2/10 | 567 days | 94% |
| Nicolas Brel | 3/10 | 690 days | 100% |
| Marije | 2/10 | 690 days | 84% |
| Rheanna L | 1/10 | 1025 days | 42% |
| Rebecca | 1/10 | 1209 days | 27% |
| Sebi | 1/10 | 1298 days | 21% |
| Gabriela | 1/10 | 1329 days | 19% |
| Trevor | 1/10 | 1360 days | 18% |
| Jan Henk van der Kolk | 1/10 | 1360 days | 18% |
| She and Vinz | 1/10 | 1878 days | 5% |
| Barrie from the UK | 1/10 | 2365 days | 4% |
| vincent pidoux | 1/10 | 2365 days | 4% |
| Flemming Mengel | 10/10 | 2394 days | 10% |
| Rick H | 5/10 | 2394 days | 7% |
| Alice Kate | 3/10 | 2425 days | 5% |
| Jaroslava Sipka | 7/10 | 2455 days | 9% |
| Timothy Ince | 9/10 | 2486 days | 9% |
| LP | 10/10 | 2486 days | 9% |
| Tim | 1/10 | 2700 days | 3% |
| Babak Makkinejad | 9/10 | 2759 days | 8% |
| Carsten Nielsen | 9/10 | 2789 days | 8% |
| Michael Yong | 9/10 | 2850 days | 7% |
| Guillaume | 3/10 | 2851 days | 4% |
| Aussie Lady | 2/10 | 2851 days | 3% |
| James | 3/10 | 3065 days | 3% |
| Ruth | 1/10 | 3065 days | 2% |
| Serge Trudel | 3/10 | 3065 days | 3% |
| Alan Julian | 6/10 | 3095 days | 5% |
| John Ridge | 6/10 | 3096 days | 5% |
| Karyn | 3/10 | 3096 days | 3% |
| 288 | 1/10 | 3124 days | 2% |
| Peter Zanker | 4/10 | 3210 days | 4% |
| Paul Brown | 1/10 | 3215 days | 2% |
| Gabe Hattingh | 4/10 | 3246 days | 3% |
| Ralf W | 1/10 | 3429 days | 2% |
| sue249 | 8/10 | 3429 days | 4% |
| D Hahn | 3/10 | 3438 days | 2% |
| Peter Brock | 5/10 | 3460 days | 3% |
| Samuel F | 1/10 | 3460 days | 2% |
| Barry Meredith | 6/10 | 3460 days | 4% |
| Neale Stead | 7/10 | 3460 days | 4% |
| Clémentine Llla | 2/10 | 3460 days | 2% |
| Wendy Kildey | 2/10 | 3460 days | 2% |
| Mia Allen | 7/10 | 3477 days | 4% |
| Guus smit | 8/10 | 3488 days | 4% |
| Walter Neff | 8/10 | 3488 days | 4% |
| Linda Beard | 7/10 | 3488 days | 4% |
| Xander | 7/10 | 3490 days | 4% |
| Hilde Timmerman | 5/10 | 3513 days | 3% |
| vern Lee | 2/10 | 3519 days | 2% |
| Anita Dyksterhuis | 8/10 | 3538 days | 4% |
| Rebecca Holmes | 6/10 | 3541 days | 3% |
| Ignacio Muerza | 1/10 | 3550 days | 1% |
| Alan Rock | 8/10 | 3556 days | 4% |
| Vicki Robey | 5/10 | 3561 days | 3% |
| James Suret | 7/10 | 3561 days | 4% |
| Barbara | 4/10 | 3566 days | 2% |
| Gazmira Molina | 3/10 | 3573 days | 2% |
| Alexandra Schmidt | 6/10 | 3576 days | 3% |
| Andres Gonzalez | 8/10 | 3577 days | 4% |
| Maggie Ward | 1/10 | 3580 days | 1% |
| Dorothy | 10/10 | 3611 days | 4% |
| Dali Jobson | 10/10 | 3641 days | 3% |
| Bill Wiltshire | 10/10 | 3641 days | 3% |
| gonzalo caldiz | 6/10 | 3815 days | 2% |
| Taha Ala | 10/10 | 3825 days | 2% |
| Maartje | 5/10 | 3851 days | 2% |
| Ellen F | 5/10 | 3854 days | 2% |
| renee verwey | 5/10 | 3874 days | 2% |
| Kang Minki | 2/10 | 3886 days | 1% |
| Louisa Blanchet | 1/10 | 3886 days | 1% |
| Stephen Maloon | 8/10 | 3916 days | 2% |
| Angela Hornby | 10/10 | 3917 days | 2% |
| Lee Giffard | 9/10 | 3946 days | 2% |
| Hendrik N. | 10/10 | 3946 days | 2% |
| Remco van Santen | 8/10 | 3947 days | 2% |
| kym kenny | 10/10 | 3978 days | 2% |
| Jennifer Lerchbacher | 5/10 | 4207 days | 0% |
| Reggie Max | 1/10 | 4219 days | 0% |
| Brian Scott | 3/10 | 4219 days | 0% |
| Jeff McInroy | 1/10 | 4251 days | 0% |
| Katie Stillman | 8/10 | 4265 days | 0% |
| Christian Roerig | 9/10 | 4281 days | 0% |
| Julian Kuemme | 9/10 | 4532 days | 2% |
| Mandy Reich | 7/10 | 4533 days | 2% |
| Jean Curry | 8/10 | 4535 days | 2% |
| Ricky White | 7/10 | 4556 days | 2% |
| Astrid | 2/10 | 4585 days | 1% |
| Anthony Brown | 7/10 | 4609 days | 2% |
| Sarah Strong | 7/10 | 4609 days | 2% |
| Lyn | 9/10 | 4616 days | 2% |
| Dieter Hirsch | 4/10 | 4622 days | 1% |
| Mike39 | 2/10 | 4647 days | 1% |
| Francois | 8/10 | 4922 days | 2% |
| CAH | 9/10 | 4981 days | 2% |
| Jes Paulsen | 8/10 | 5001 days | 2% |
| Darren Abbott | 8/10 | 5005 days | 2% |
| Frederick Neilsen | 5/10 | 5024 days | 2% |
| Cathy | 10/10 | 5103 days | 2% |
| Heewin Otten | 5/10 | 5309 days | 2% |
| jorf52 | 6/10 | 5316 days | 2% |
| Arnoldus Bergmans | 8/10 | 5382 days | 2% |
| Marek Woznica | 8/10 | 5385 days | 2% |
| Edward Marhi | 4/10 | 5619 days | 1% |
| Kris Gijbels | 6/10 | 5631 days | 2% |
| Margaret Lally | 8/10 | 5635 days | 2% |
| Stefanie | 7/10 | 5638 days | 2% |
| Barry Digby | 8/10 | 5640 days | 2% |
| Katherine and Pete Smal | 9/10 | 5643 days | 2% |
| Sue Croft | 9/10 | 5650 days | 2% |
| Pascal | 7/10 | 5671 days | 2% |
| young | 10/10 | 5926 days | 2% |
| Behrenot | 4/10 | 5935 days | 1% |
| Haupt | 6/10 | 6008 days | 2% |
| Shirley C | 6/10 | 6010 days | 2% |
| Cecile | 8/10 | 6021 days | 2% |
| Helen Power | 8/10 | 6041 days | 2% |
| Keith Maplestone | 8/10 | 6045 days | 2% |
| Holliger | 7/10 | 6063 days | 2% |
| ryanherold | 1/10 | 6077 days | 1% |
| Monika Wenzel | 6/10 | 6116 days | 2% |
| Christy | 7/10 | 6118 days | 2% |
| Gemma Morris | 9/10 | 6131 days | 2% |
| brianp | 7/10 | 6224 days | 2% |
| MarkP | 7/10 | 6349 days | 2% |
| VincentD | 4/10 | 6386 days | 1% |
| JoseB | 6/10 | 6386 days | 2% |
| AdelineC | 8/10 | 6387 days | 2% |
| Ute | 7/10 | 6404 days | 2% |
| Jan | 8/10 | 6416 days | 2% |
| Young Dianne | 10/10 | 6514 days | 2% |
| Thom | 2/10 | 6687 days | 1% |
| Chris | 10/10 | 6701 days | 2% |
| Toni Keown | 10/10 | 6707 days | 2% |
| Jason Page | 3/10 | 6732 days | 1% |
| Jones | 5/10 | 6743 days | 2% |
| Katherine | 8/10 | 6751 days | 2% |
| Caridi | 4/10 | 6751 days | 1% |
| Esa | 5/10 | 7103 days | 2% |
| Jensen | 4/10 | 7122 days | 1% |
| Bernhard | 10/10 | 7126 days | 2% |
| Michael | 5/10 | 7150 days | 2% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Kiwi Campers New Zealand experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-5.42% Adjustment
Recent reviews reflect the experience as it currently operates. This means it's important to get fresh reviews. Some experiences discovered they could get a few good reviews and then, resting on their laurels, discourage any further reviews. This adjustment stimulates experiences to be positively involved in the review generating process and discourages them from manipulating the ranking system in this manner.
What constitutes a recent review is based on the how old it is, what type of experience it is applied to and and what time of year it currently is. Due to the seasonal nature of many businesses, what is considered recent is dynamically adjusted throughout the year.
There may be an adjustment if this experience hasn't received enough reviews within the last 107 days. The Kiwi Campers New Zealand experience has 0 recent rankings. Adjustments are according to the following table:
| Recent Reviews | Adjustment |
|---|---|
| 0 | -3.00% |
| 1 | -2.63% |
| 2 | -1.50% |
| 3 | -0.38% |
| 4 | -0.00% |
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Kiwi Campers New Zealand experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -2.38% |
| 198 | -2.39% |
| 199 | -2.40% |
| 200 | -2.42% |
| 201 | -2.43% |
| 202 | -2.44% |
| 203 | -2.45% |
| … | … |
Balancing Adjustment
31.29% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Onboarding Rating
This rating is about customer service and camper availability. It measures aspects of the customer journey that are often missing from online ratings. It includes performances based on: pre-booking communication, product availability and responsiveness to customer enquiries.
All metrics come from actual customer interactions.
Details are calculated daily from statistics over several years and merged with the score derived from customer reviews - to then form the final ranking score.
Final Ranking Score
65%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.