Hey, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Kiwi Campers New Zealand.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
Kiwi Campers New Zealand
Valid Reviews
142 Valid Reviews
The Kiwi Campers New Zealand experience has a total of 158 reviews. There are 142 valid reviews that are included when calculating the ranking score and 16 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 142 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 15 |
|
11% |
| 9/10 | 12 |
|
8% |
| 8/10 | 23 |
|
16% |
| 7/10 | 17 |
|
12% |
| 6/10 | 12 |
|
8% |
| 5/10 | 13 |
|
9% |
| 4/10 | 9 |
|
6% |
| 3/10 | 10 |
|
7% |
| 2/10 | 10 |
|
7% |
| 1/10 | 21 |
|
15% |
56.69% Average
The raw data average (mean) for all the Kiwi Campers New Zealand valid reviews is 56.69% and is based on 142 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
63 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 142 valid reviews, the experience has 63 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 63 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 1 |
|
2% |
| 9/10 | 4 |
|
6% |
| 8/10 | 17 |
|
27% |
| 7/10 | 14 |
|
22% |
| 6/10 | 7 |
|
11% |
| 5/10 | 9 |
|
14% |
| 4/10 | 8 |
|
13% |
| 3/10 | 3 |
|
5% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
64.76% Average
The raw data average (mean) for all the Kiwi Campers New Zealand face-to-face reviews is 64.76% and is based on 63 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
37.16%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Chris Barker | 2/10 | 307 days | 88% |
| Nicolas Brel | 3/10 | 430 days | 100% |
| Marije | 2/10 | 430 days | 84% |
| Rheanna L | 1/10 | 765 days | 55% |
| Rebecca | 1/10 | 949 days | 41% |
| Sebi | 1/10 | 1038 days | 34% |
| Gabriela | 1/10 | 1069 days | 31% |
| Trevor | 1/10 | 1100 days | 29% |
| Jan Henk van der Kolk | 1/10 | 1100 days | 29% |
| She and Vinz | 1/10 | 1618 days | 6% |
| Barrie from the UK | 1/10 | 2105 days | 4% |
| vincent pidoux | 1/10 | 2105 days | 4% |
| Flemming Mengel | 10/10 | 2134 days | 9% |
| Rick H | 5/10 | 2134 days | 7% |
| Alice Kate | 3/10 | 2165 days | 5% |
| Jaroslava Sipka | 7/10 | 2196 days | 8% |
| Timothy Ince | 9/10 | 2226 days | 9% |
| LP | 10/10 | 2226 days | 9% |
| Tim | 1/10 | 2440 days | 3% |
| Babak Makkinejad | 9/10 | 2499 days | 7% |
| Carsten Nielsen | 9/10 | 2530 days | 7% |
| Michael Yong | 9/10 | 2591 days | 7% |
| Guillaume | 3/10 | 2591 days | 4% |
| Aussie Lady | 2/10 | 2591 days | 3% |
| James | 3/10 | 2805 days | 3% |
| Ruth | 1/10 | 2805 days | 3% |
| Serge Trudel | 3/10 | 2805 days | 3% |
| Alan Julian | 6/10 | 2836 days | 5% |
| John Ridge | 6/10 | 2836 days | 5% |
| Karyn | 3/10 | 2836 days | 3% |
| 288 | 1/10 | 2864 days | 2% |
| Peter Zanker | 4/10 | 2950 days | 4% |
| Paul Brown | 1/10 | 2956 days | 2% |
| Gabe Hattingh | 4/10 | 2987 days | 4% |
| Ralf W | 1/10 | 3170 days | 2% |
| sue249 | 8/10 | 3170 days | 5% |
| D Hahn | 3/10 | 3178 days | 3% |
| Peter Brock | 5/10 | 3201 days | 4% |
| Samuel F | 1/10 | 3201 days | 2% |
| Barry Meredith | 6/10 | 3201 days | 4% |
| Neale Stead | 7/10 | 3201 days | 4% |
| Clémentine Llla | 2/10 | 3201 days | 2% |
| Wendy Kildey | 2/10 | 3201 days | 2% |
| Mia Allen | 7/10 | 3217 days | 4% |
| Guus smit | 8/10 | 3229 days | 4% |
| Walter Neff | 8/10 | 3229 days | 4% |
| Linda Beard | 7/10 | 3229 days | 4% |
| Xander | 7/10 | 3230 days | 4% |
| Hilde Timmerman | 5/10 | 3253 days | 3% |
| vern Lee | 2/10 | 3260 days | 2% |
| Anita Dyksterhuis | 8/10 | 3278 days | 4% |
| Rebecca Holmes | 6/10 | 3281 days | 4% |
| Ignacio Muerza | 1/10 | 3291 days | 2% |
| Alan Rock | 8/10 | 3296 days | 4% |
| Vicki Robey | 5/10 | 3301 days | 3% |
| James Suret | 7/10 | 3301 days | 4% |
| Barbara | 4/10 | 3306 days | 3% |
| Gazmira Molina | 3/10 | 3313 days | 2% |
| Alexandra Schmidt | 6/10 | 3316 days | 4% |
| Andres Gonzalez | 8/10 | 3317 days | 4% |
| Maggie Ward | 1/10 | 3321 days | 2% |
| Dorothy | 10/10 | 3352 days | 4% |
| Dali Jobson | 10/10 | 3382 days | 4% |
| Bill Wiltshire | 10/10 | 3382 days | 4% |
| gonzalo caldiz | 6/10 | 3555 days | 3% |
| Taha Ala | 10/10 | 3566 days | 3% |
| Maartje | 5/10 | 3591 days | 2% |
| Ellen F | 5/10 | 3595 days | 2% |
| renee verwey | 5/10 | 3614 days | 2% |
| Kang Minki | 2/10 | 3626 days | 1% |
| Louisa Blanchet | 1/10 | 3626 days | 1% |
| Stephen Maloon | 8/10 | 3657 days | 3% |
| Angela Hornby | 10/10 | 3657 days | 3% |
| Lee Giffard | 9/10 | 3687 days | 3% |
| Hendrik N. | 10/10 | 3687 days | 3% |
| Remco van Santen | 8/10 | 3687 days | 3% |
| kym kenny | 10/10 | 3718 days | 3% |
| Jennifer Lerchbacher | 5/10 | 3947 days | 1% |
| Reggie Max | 1/10 | 3960 days | 1% |
| Brian Scott | 3/10 | 3960 days | 1% |
| Jeff McInroy | 1/10 | 3991 days | 1% |
| Katie Stillman | 8/10 | 4005 days | 1% |
| Christian Roerig | 9/10 | 4022 days | 1% |
| Julian Kuemme | 9/10 | 4272 days | 0% |
| Mandy Reich | 7/10 | 4273 days | 0% |
| Jean Curry | 8/10 | 4275 days | 0% |
| Ricky White | 7/10 | 4296 days | 0% |
| Astrid | 2/10 | 4325 days | 0% |
| Anthony Brown | 7/10 | 4349 days | 0% |
| Sarah Strong | 7/10 | 4349 days | 0% |
| Lyn | 9/10 | 4356 days | 0% |
| Dieter Hirsch | 4/10 | 4362 days | 0% |
| Mike39 | 2/10 | 4387 days | 1% |
| Francois | 8/10 | 4662 days | 2% |
| CAH | 9/10 | 4721 days | 2% |
| Jes Paulsen | 8/10 | 4741 days | 2% |
| Darren Abbott | 8/10 | 4745 days | 2% |
| Frederick Neilsen | 5/10 | 4764 days | 2% |
| Cathy | 10/10 | 4843 days | 2% |
| Heewin Otten | 5/10 | 5049 days | 2% |
| jorf52 | 6/10 | 5056 days | 2% |
| Arnoldus Bergmans | 8/10 | 5122 days | 2% |
| Marek Woznica | 8/10 | 5125 days | 2% |
| Edward Marhi | 4/10 | 5359 days | 1% |
| Kris Gijbels | 6/10 | 5371 days | 2% |
| Margaret Lally | 8/10 | 5375 days | 2% |
| Stefanie | 7/10 | 5378 days | 2% |
| Barry Digby | 8/10 | 5380 days | 2% |
| Katherine and Pete Smal | 9/10 | 5383 days | 2% |
| Sue Croft | 9/10 | 5390 days | 2% |
| Pascal | 7/10 | 5411 days | 2% |
| young | 10/10 | 5666 days | 2% |
| Behrenot | 4/10 | 5675 days | 1% |
| Haupt | 6/10 | 5748 days | 2% |
| Shirley C | 6/10 | 5750 days | 2% |
| Cecile | 8/10 | 5761 days | 2% |
| Helen Power | 8/10 | 5781 days | 2% |
| Keith Maplestone | 8/10 | 5785 days | 2% |
| Holliger | 7/10 | 5803 days | 2% |
| ryanherold | 1/10 | 5817 days | 1% |
| Monika Wenzel | 6/10 | 5856 days | 2% |
| Christy | 7/10 | 5858 days | 2% |
| Gemma Morris | 9/10 | 5871 days | 2% |
| brianp | 7/10 | 5964 days | 2% |
| MarkP | 7/10 | 6089 days | 2% |
| VincentD | 4/10 | 6126 days | 1% |
| JoseB | 6/10 | 6126 days | 2% |
| AdelineC | 8/10 | 6127 days | 2% |
| Ute | 7/10 | 6144 days | 2% |
| Jan | 8/10 | 6157 days | 2% |
| Young Dianne | 10/10 | 6255 days | 2% |
| Thom | 2/10 | 6428 days | 1% |
| Chris | 10/10 | 6441 days | 2% |
| Toni Keown | 10/10 | 6447 days | 2% |
| Jason Page | 3/10 | 6472 days | 1% |
| Jones | 5/10 | 6483 days | 2% |
| Katherine | 8/10 | 6491 days | 2% |
| Caridi | 4/10 | 6491 days | 1% |
| Esa | 5/10 | 6843 days | 2% |
| Jensen | 4/10 | 6862 days | 1% |
| Bernhard | 10/10 | 6866 days | 2% |
| Michael | 5/10 | 6890 days | 2% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Kiwi Campers New Zealand experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-7.07% Adjustment
Recent reviews reflect the experience as it currently operates. This means it's important to get fresh reviews. Some experiences discovered they could get a few good reviews and then, resting on their laurels, discourage any further reviews. This adjustment stimulates experiences to be positively involved in the review generating process and discourages them from manipulating the ranking system in this manner.
What constitutes a recent review is based on the how old it is, what type of experience it is applied to and and what time of year it currently is. Due to the seasonal nature of many businesses, what is considered recent is dynamically adjusted throughout the year.
There may be an adjustment if this experience hasn't received enough reviews within the last 42 days. The Kiwi Campers New Zealand experience has 0 recent rankings. Adjustments are according to the following table:
| Recent Reviews | Adjustment |
|---|---|
| 0 | -3.00% |
| 1 | -2.63% |
| 2 | -1.50% |
| 3 | -0.38% |
| 4 | -0.00% |
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Kiwi Campers New Zealand experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -4.01% |
| 198 | -4.03% |
| 199 | -4.05% |
| 200 | -4.07% |
| 201 | -4.09% |
| 202 | -4.11% |
| 203 | -4.13% |
| … | … |
Balancing Adjustment
32.98% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Onboarding Rating
This rating is about customer service and camper availability. It measures aspects of the customer journey that are often missing from online ratings. It includes performances based on: pre-booking communication, product availability and responsiveness to customer enquiries.
All metrics come from actual customer interactions.
Details are calculated daily from statistics over several years and merged with the score derived from customer reviews - to then form the final ranking score.
Final Ranking Score
63%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.