G'day, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Kiwi Campers New Zealand.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
Kiwi Campers New Zealand
Valid Reviews
141 Valid Reviews
The Kiwi Campers New Zealand experience has a total of 157 reviews. There are 141 valid reviews that are included when calculating the ranking score and 16 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 141 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 15 |
|
11% |
| 9/10 | 12 |
|
9% |
| 8/10 | 23 |
|
16% |
| 7/10 | 17 |
|
12% |
| 6/10 | 12 |
|
9% |
| 5/10 | 13 |
|
9% |
| 4/10 | 9 |
|
6% |
| 3/10 | 10 |
|
7% |
| 2/10 | 9 |
|
6% |
| 1/10 | 21 |
|
15% |
56.95% Average
The raw data average (mean) for all the Kiwi Campers New Zealand valid reviews is 56.95% and is based on 141 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
63 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 141 valid reviews, the experience has 63 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 63 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 1 |
|
2% |
| 9/10 | 4 |
|
6% |
| 8/10 | 17 |
|
27% |
| 7/10 | 14 |
|
22% |
| 6/10 | 7 |
|
11% |
| 5/10 | 9 |
|
14% |
| 4/10 | 8 |
|
13% |
| 3/10 | 3 |
|
5% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
64.76% Average
The raw data average (mean) for all the Kiwi Campers New Zealand face-to-face reviews is 64.76% and is based on 63 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
36.38%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Nicolas Brel | 3/10 | 114 days | 100% |
| Marije | 2/10 | 114 days | 84% |
| Rheanna L | 1/10 | 449 days | 66% |
| Rebecca | 1/10 | 633 days | 58% |
| Sebi | 1/10 | 722 days | 53% |
| Gabriela | 1/10 | 753 days | 51% |
| Trevor | 1/10 | 784 days | 49% |
| Jan Henk van der Kolk | 1/10 | 784 days | 49% |
| She and Vinz | 1/10 | 1302 days | 15% |
| Barrie from the UK | 1/10 | 1789 days | 4% |
| vincent pidoux | 1/10 | 1789 days | 4% |
| Flemming Mengel | 10/10 | 1818 days | 9% |
| Rick H | 5/10 | 1818 days | 7% |
| Alice Kate | 3/10 | 1849 days | 5% |
| Jaroslava Sipka | 7/10 | 1880 days | 8% |
| Timothy Ince | 9/10 | 1910 days | 9% |
| LP | 10/10 | 1910 days | 9% |
| Tim | 1/10 | 2124 days | 3% |
| Babak Makkinejad | 9/10 | 2183 days | 8% |
| Carsten Nielsen | 9/10 | 2214 days | 8% |
| Michael Yong | 9/10 | 2275 days | 7% |
| Guillaume | 3/10 | 2275 days | 4% |
| Aussie Lady | 2/10 | 2275 days | 3% |
| James | 3/10 | 2489 days | 4% |
| Ruth | 1/10 | 2489 days | 3% |
| Serge Trudel | 3/10 | 2489 days | 4% |
| Alan Julian | 6/10 | 2520 days | 6% |
| John Ridge | 6/10 | 2520 days | 6% |
| Karyn | 3/10 | 2520 days | 4% |
| 288 | 1/10 | 2548 days | 3% |
| Peter Zanker | 4/10 | 2634 days | 4% |
| Paul Brown | 1/10 | 2640 days | 2% |
| Gabe Hattingh | 4/10 | 2671 days | 4% |
| Ralf W | 1/10 | 2854 days | 2% |
| sue249 | 8/10 | 2854 days | 5% |
| D Hahn | 3/10 | 2862 days | 3% |
| Peter Brock | 5/10 | 2885 days | 4% |
| Samuel F | 1/10 | 2885 days | 2% |
| Barry Meredith | 6/10 | 2885 days | 5% |
| Neale Stead | 7/10 | 2885 days | 5% |
| Clémentine Llla | 2/10 | 2885 days | 2% |
| Wendy Kildey | 2/10 | 2885 days | 2% |
| Mia Allen | 7/10 | 2901 days | 5% |
| Guus smit | 8/10 | 2913 days | 5% |
| Walter Neff | 8/10 | 2913 days | 5% |
| Linda Beard | 7/10 | 2913 days | 5% |
| Xander | 7/10 | 2914 days | 5% |
| Hilde Timmerman | 5/10 | 2937 days | 4% |
| vern Lee | 2/10 | 2944 days | 2% |
| Anita Dyksterhuis | 8/10 | 2962 days | 5% |
| Rebecca Holmes | 6/10 | 2965 days | 4% |
| Ignacio Muerza | 1/10 | 2975 days | 2% |
| Alan Rock | 8/10 | 2980 days | 5% |
| Vicki Robey | 5/10 | 2985 days | 4% |
| James Suret | 7/10 | 2985 days | 5% |
| Barbara | 4/10 | 2990 days | 3% |
| Gazmira Molina | 3/10 | 2997 days | 3% |
| Alexandra Schmidt | 6/10 | 3000 days | 4% |
| Andres Gonzalez | 8/10 | 3001 days | 5% |
| Maggie Ward | 1/10 | 3005 days | 2% |
| Dorothy | 10/10 | 3036 days | 5% |
| Dali Jobson | 10/10 | 3066 days | 5% |
| Bill Wiltshire | 10/10 | 3066 days | 5% |
| gonzalo caldiz | 6/10 | 3239 days | 3% |
| Taha Ala | 10/10 | 3250 days | 4% |
| Maartje | 5/10 | 3275 days | 3% |
| Ellen F | 5/10 | 3279 days | 3% |
| renee verwey | 5/10 | 3298 days | 3% |
| Kang Minki | 2/10 | 3310 days | 2% |
| Louisa Blanchet | 1/10 | 3310 days | 1% |
| Stephen Maloon | 8/10 | 3341 days | 4% |
| Angela Hornby | 10/10 | 3341 days | 4% |
| Lee Giffard | 9/10 | 3371 days | 4% |
| Hendrik N. | 10/10 | 3371 days | 4% |
| Remco van Santen | 8/10 | 3371 days | 3% |
| kym kenny | 10/10 | 3402 days | 3% |
| Jennifer Lerchbacher | 5/10 | 3631 days | 2% |
| Reggie Max | 1/10 | 3644 days | 1% |
| Brian Scott | 3/10 | 3644 days | 1% |
| Jeff McInroy | 1/10 | 3675 days | 1% |
| Katie Stillman | 8/10 | 3689 days | 2% |
| Christian Roerig | 9/10 | 3706 days | 2% |
| Julian Kuemme | 9/10 | 3956 days | 1% |
| Mandy Reich | 7/10 | 3957 days | 1% |
| Jean Curry | 8/10 | 3959 days | 1% |
| Ricky White | 7/10 | 3980 days | 1% |
| Astrid | 2/10 | 4009 days | 0% |
| Anthony Brown | 7/10 | 4033 days | 1% |
| Sarah Strong | 7/10 | 4033 days | 1% |
| Lyn | 9/10 | 4040 days | 1% |
| Dieter Hirsch | 4/10 | 4046 days | 1% |
| Mike39 | 2/10 | 4071 days | 0% |
| Francois | 8/10 | 4346 days | 0% |
| CAH | 9/10 | 4405 days | 2% |
| Jes Paulsen | 8/10 | 4425 days | 2% |
| Darren Abbott | 8/10 | 4429 days | 2% |
| Frederick Neilsen | 5/10 | 4448 days | 1% |
| Cathy | 10/10 | 4527 days | 2% |
| Heewin Otten | 5/10 | 4733 days | 1% |
| jorf52 | 6/10 | 4740 days | 1% |
| Arnoldus Bergmans | 8/10 | 4806 days | 2% |
| Marek Woznica | 8/10 | 4809 days | 2% |
| Edward Marhi | 4/10 | 5043 days | 1% |
| Kris Gijbels | 6/10 | 5055 days | 1% |
| Margaret Lally | 8/10 | 5059 days | 2% |
| Stefanie | 7/10 | 5062 days | 2% |
| Barry Digby | 8/10 | 5064 days | 2% |
| Katherine and Pete Smal | 9/10 | 5067 days | 2% |
| Sue Croft | 9/10 | 5074 days | 2% |
| Pascal | 7/10 | 5095 days | 2% |
| young | 10/10 | 5350 days | 2% |
| Behrenot | 4/10 | 5359 days | 1% |
| Haupt | 6/10 | 5432 days | 1% |
| Shirley C | 6/10 | 5434 days | 1% |
| Cecile | 8/10 | 5445 days | 2% |
| Helen Power | 8/10 | 5465 days | 2% |
| Keith Maplestone | 8/10 | 5469 days | 2% |
| Holliger | 7/10 | 5487 days | 2% |
| ryanherold | 1/10 | 5501 days | 1% |
| Monika Wenzel | 6/10 | 5540 days | 1% |
| Christy | 7/10 | 5542 days | 2% |
| Gemma Morris | 9/10 | 5555 days | 2% |
| brianp | 7/10 | 5648 days | 2% |
| MarkP | 7/10 | 5773 days | 2% |
| VincentD | 4/10 | 5810 days | 1% |
| JoseB | 6/10 | 5810 days | 1% |
| AdelineC | 8/10 | 5811 days | 2% |
| Ute | 7/10 | 5829 days | 2% |
| Jan | 8/10 | 5841 days | 2% |
| Young Dianne | 10/10 | 5939 days | 2% |
| Thom | 2/10 | 6112 days | 1% |
| Chris | 10/10 | 6126 days | 2% |
| Toni Keown | 10/10 | 6132 days | 2% |
| Jason Page | 3/10 | 6156 days | 1% |
| Jones | 5/10 | 6167 days | 1% |
| Katherine | 8/10 | 6175 days | 2% |
| Caridi | 4/10 | 6175 days | 1% |
| Esa | 5/10 | 6527 days | 1% |
| Jensen | 4/10 | 6546 days | 1% |
| Bernhard | 10/10 | 6550 days | 2% |
| Michael | 5/10 | 6574 days | 1% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Kiwi Campers New Zealand experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-2.79% Adjustment
Recent reviews reflect the experience as it currently operates. This means it's important to get fresh reviews. Some experiences discovered they could get a few good reviews and then, resting on their laurels, discourage any further reviews. This adjustment stimulates experiences to be positively involved in the review generating process and discourages them from manipulating the ranking system in this manner.
What constitutes a recent review is based on the how old it is, what type of experience it is applied to and and what time of year it currently is. Due to the seasonal nature of many businesses, what is considered recent is dynamically adjusted throughout the year.
There may be an adjustment if this experience hasn't received enough reviews within the last 48 days. The Kiwi Campers New Zealand experience has 1 recent ranking. Adjustments are according to the following table:
| Recent Reviews | Adjustment |
|---|---|
| 0 | -3.00% |
| 1 | -2.63% |
| 2 | -1.50% |
| 3 | -0.38% |
| 4 | -0.00% |
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Kiwi Campers New Zealand experience has been adjusted for 8 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 5 | -0.10% |
| 6 | -0.12% |
| 7 | -0.14% |
| 8 | -0.16% |
| 9 | -0.19% |
| 10 | -0.21% |
| 11 | -0.23% |
| … | … |
Balancing Adjustment
31.95% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Onboarding Rating
This rating is about customer service and camper availability. It measures aspects of the customer journey that are often missing from online ratings. It includes performances based on: pre-booking communication, product availability and responsiveness to customer enquiries.
All metrics come from actual customer interactions.
Details are calculated daily from statistics over several years and merged with the score derived from customer reviews - to then form the final ranking score.
Final Ranking Score
65%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.