Hi, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Kiwi Campers New Zealand.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
Kiwi Campers New Zealand
Valid Reviews
142 Valid Reviews
The Kiwi Campers New Zealand experience has a total of 158 reviews. There are 142 valid reviews that are included when calculating the ranking score and 16 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 142 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 15 |
|
11% |
| 9/10 | 12 |
|
8% |
| 8/10 | 23 |
|
16% |
| 7/10 | 17 |
|
12% |
| 6/10 | 12 |
|
8% |
| 5/10 | 13 |
|
9% |
| 4/10 | 9 |
|
6% |
| 3/10 | 10 |
|
7% |
| 2/10 | 10 |
|
7% |
| 1/10 | 21 |
|
15% |
56.69% Average
The raw data average (mean) for all the Kiwi Campers New Zealand valid reviews is 56.69% and is based on 142 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
63 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 142 valid reviews, the experience has 63 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 63 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 1 |
|
2% |
| 9/10 | 4 |
|
6% |
| 8/10 | 17 |
|
27% |
| 7/10 | 14 |
|
22% |
| 6/10 | 7 |
|
11% |
| 5/10 | 9 |
|
14% |
| 4/10 | 8 |
|
13% |
| 3/10 | 3 |
|
5% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
64.76% Average
The raw data average (mean) for all the Kiwi Campers New Zealand face-to-face reviews is 64.76% and is based on 63 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
41.01%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Chris Barker | 2/10 | 587 days | 94% |
| Nicolas Brel | 3/10 | 710 days | 100% |
| Marije | 2/10 | 710 days | 84% |
| Rheanna L | 1/10 | 1045 days | 41% |
| Rebecca | 1/10 | 1229 days | 26% |
| Sebi | 1/10 | 1318 days | 20% |
| Gabriela | 1/10 | 1349 days | 19% |
| Trevor | 1/10 | 1380 days | 17% |
| Jan Henk van der Kolk | 1/10 | 1380 days | 17% |
| She and Vinz | 1/10 | 1898 days | 5% |
| Barrie from the UK | 1/10 | 2385 days | 4% |
| vincent pidoux | 1/10 | 2385 days | 4% |
| Flemming Mengel | 10/10 | 2414 days | 10% |
| Rick H | 5/10 | 2414 days | 7% |
| Alice Kate | 3/10 | 2445 days | 5% |
| Jaroslava Sipka | 7/10 | 2475 days | 9% |
| Timothy Ince | 9/10 | 2506 days | 9% |
| LP | 10/10 | 2506 days | 9% |
| Tim | 1/10 | 2720 days | 3% |
| Babak Makkinejad | 9/10 | 2779 days | 8% |
| Carsten Nielsen | 9/10 | 2809 days | 8% |
| Michael Yong | 9/10 | 2870 days | 7% |
| Guillaume | 3/10 | 2871 days | 4% |
| Aussie Lady | 2/10 | 2871 days | 3% |
| James | 3/10 | 3085 days | 3% |
| Ruth | 1/10 | 3085 days | 2% |
| Serge Trudel | 3/10 | 3085 days | 3% |
| Alan Julian | 6/10 | 3115 days | 5% |
| John Ridge | 6/10 | 3116 days | 5% |
| Karyn | 3/10 | 3116 days | 3% |
| 288 | 1/10 | 3144 days | 2% |
| Peter Zanker | 4/10 | 3230 days | 4% |
| Paul Brown | 1/10 | 3235 days | 2% |
| Gabe Hattingh | 4/10 | 3266 days | 3% |
| Ralf W | 1/10 | 3449 days | 2% |
| sue249 | 8/10 | 3449 days | 4% |
| D Hahn | 3/10 | 3458 days | 2% |
| Peter Brock | 5/10 | 3480 days | 3% |
| Samuel F | 1/10 | 3480 days | 2% |
| Barry Meredith | 6/10 | 3480 days | 4% |
| Neale Stead | 7/10 | 3480 days | 4% |
| Clémentine Llla | 2/10 | 3480 days | 2% |
| Wendy Kildey | 2/10 | 3480 days | 2% |
| Mia Allen | 7/10 | 3497 days | 4% |
| Guus smit | 8/10 | 3508 days | 4% |
| Walter Neff | 8/10 | 3508 days | 4% |
| Linda Beard | 7/10 | 3508 days | 4% |
| Xander | 7/10 | 3510 days | 4% |
| Hilde Timmerman | 5/10 | 3533 days | 3% |
| vern Lee | 2/10 | 3539 days | 2% |
| Anita Dyksterhuis | 8/10 | 3558 days | 4% |
| Rebecca Holmes | 6/10 | 3561 days | 3% |
| Ignacio Muerza | 1/10 | 3570 days | 1% |
| Alan Rock | 8/10 | 3576 days | 4% |
| Vicki Robey | 5/10 | 3581 days | 3% |
| James Suret | 7/10 | 3581 days | 4% |
| Barbara | 4/10 | 3586 days | 2% |
| Gazmira Molina | 3/10 | 3593 days | 2% |
| Alexandra Schmidt | 6/10 | 3596 days | 3% |
| Andres Gonzalez | 8/10 | 3597 days | 4% |
| Maggie Ward | 1/10 | 3600 days | 1% |
| Dorothy | 10/10 | 3631 days | 4% |
| Dali Jobson | 10/10 | 3661 days | 3% |
| Bill Wiltshire | 10/10 | 3661 days | 3% |
| gonzalo caldiz | 6/10 | 3835 days | 2% |
| Taha Ala | 10/10 | 3845 days | 2% |
| Maartje | 5/10 | 3871 days | 2% |
| Ellen F | 5/10 | 3874 days | 2% |
| renee verwey | 5/10 | 3894 days | 2% |
| Kang Minki | 2/10 | 3906 days | 1% |
| Louisa Blanchet | 1/10 | 3906 days | 1% |
| Stephen Maloon | 8/10 | 3936 days | 2% |
| Angela Hornby | 10/10 | 3937 days | 2% |
| Lee Giffard | 9/10 | 3966 days | 2% |
| Hendrik N. | 10/10 | 3966 days | 2% |
| Remco van Santen | 8/10 | 3967 days | 2% |
| kym kenny | 10/10 | 3998 days | 2% |
| Jennifer Lerchbacher | 5/10 | 4227 days | 0% |
| Reggie Max | 1/10 | 4239 days | 0% |
| Brian Scott | 3/10 | 4239 days | 0% |
| Jeff McInroy | 1/10 | 4271 days | 0% |
| Katie Stillman | 8/10 | 4285 days | 0% |
| Christian Roerig | 9/10 | 4301 days | 0% |
| Julian Kuemme | 9/10 | 4552 days | 2% |
| Mandy Reich | 7/10 | 4553 days | 2% |
| Jean Curry | 8/10 | 4555 days | 2% |
| Ricky White | 7/10 | 4576 days | 2% |
| Astrid | 2/10 | 4605 days | 1% |
| Anthony Brown | 7/10 | 4629 days | 2% |
| Sarah Strong | 7/10 | 4629 days | 2% |
| Lyn | 9/10 | 4636 days | 2% |
| Dieter Hirsch | 4/10 | 4642 days | 1% |
| Mike39 | 2/10 | 4667 days | 1% |
| Francois | 8/10 | 4942 days | 2% |
| CAH | 9/10 | 5001 days | 2% |
| Jes Paulsen | 8/10 | 5021 days | 2% |
| Darren Abbott | 8/10 | 5025 days | 2% |
| Frederick Neilsen | 5/10 | 5044 days | 2% |
| Cathy | 10/10 | 5123 days | 2% |
| Heewin Otten | 5/10 | 5329 days | 2% |
| jorf52 | 6/10 | 5336 days | 2% |
| Arnoldus Bergmans | 8/10 | 5402 days | 2% |
| Marek Woznica | 8/10 | 5405 days | 2% |
| Edward Marhi | 4/10 | 5639 days | 1% |
| Kris Gijbels | 6/10 | 5651 days | 2% |
| Margaret Lally | 8/10 | 5655 days | 2% |
| Stefanie | 7/10 | 5658 days | 2% |
| Barry Digby | 8/10 | 5660 days | 2% |
| Katherine and Pete Smal | 9/10 | 5663 days | 2% |
| Sue Croft | 9/10 | 5670 days | 2% |
| Pascal | 7/10 | 5691 days | 2% |
| young | 10/10 | 5946 days | 2% |
| Behrenot | 4/10 | 5955 days | 1% |
| Haupt | 6/10 | 6028 days | 2% |
| Shirley C | 6/10 | 6030 days | 2% |
| Cecile | 8/10 | 6041 days | 2% |
| Helen Power | 8/10 | 6061 days | 2% |
| Keith Maplestone | 8/10 | 6065 days | 2% |
| Holliger | 7/10 | 6083 days | 2% |
| ryanherold | 1/10 | 6097 days | 1% |
| Monika Wenzel | 6/10 | 6136 days | 2% |
| Christy | 7/10 | 6138 days | 2% |
| Gemma Morris | 9/10 | 6151 days | 2% |
| brianp | 7/10 | 6244 days | 2% |
| MarkP | 7/10 | 6369 days | 2% |
| VincentD | 4/10 | 6406 days | 1% |
| JoseB | 6/10 | 6406 days | 2% |
| AdelineC | 8/10 | 6407 days | 2% |
| Ute | 7/10 | 6424 days | 2% |
| Jan | 8/10 | 6436 days | 2% |
| Young Dianne | 10/10 | 6535 days | 2% |
| Thom | 2/10 | 6708 days | 1% |
| Chris | 10/10 | 6721 days | 2% |
| Toni Keown | 10/10 | 6727 days | 2% |
| Jason Page | 3/10 | 6752 days | 1% |
| Jones | 5/10 | 6763 days | 2% |
| Katherine | 8/10 | 6771 days | 2% |
| Caridi | 4/10 | 6771 days | 1% |
| Esa | 5/10 | 7123 days | 2% |
| Jensen | 4/10 | 7142 days | 1% |
| Bernhard | 10/10 | 7146 days | 2% |
| Michael | 5/10 | 7170 days | 2% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Kiwi Campers New Zealand experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-5.83% Adjustment
Recent reviews reflect the experience as it currently operates. This means it's important to get fresh reviews. Some experiences discovered they could get a few good reviews and then, resting on their laurels, discourage any further reviews. This adjustment stimulates experiences to be positively involved in the review generating process and discourages them from manipulating the ranking system in this manner.
What constitutes a recent review is based on the how old it is, what type of experience it is applied to and and what time of year it currently is. Due to the seasonal nature of many businesses, what is considered recent is dynamically adjusted throughout the year.
There may be an adjustment if this experience hasn't received enough reviews within the last 83 days. The Kiwi Campers New Zealand experience has 0 recent rankings. Adjustments are according to the following table:
| Recent Reviews | Adjustment |
|---|---|
| 0 | -3.00% |
| 1 | -2.63% |
| 2 | -1.50% |
| 3 | -0.38% |
| 4 | -0.00% |
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Kiwi Campers New Zealand experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -2.79% |
| 198 | -2.80% |
| 199 | -2.81% |
| 200 | -2.83% |
| 201 | -2.84% |
| 202 | -2.86% |
| 203 | -2.87% |
| … | … |
Balancing Adjustment
31.35% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Onboarding Rating
This rating is about customer service and camper availability. It measures aspects of the customer journey that are often missing from online ratings. It includes performances based on: pre-booking communication, product availability and responsiveness to customer enquiries.
All metrics come from actual customer interactions.
Details are calculated daily from statistics over several years and merged with the score derived from customer reviews - to then form the final ranking score.
Final Ranking Score
65%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.