Kia ora, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Kiwi Campers New Zealand.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
Kiwi Campers New Zealand
Valid Reviews
142 Valid Reviews
The Kiwi Campers New Zealand experience has a total of 158 reviews. There are 142 valid reviews that are included when calculating the ranking score and 16 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 142 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 15 |
|
11% |
| 9/10 | 12 |
|
8% |
| 8/10 | 23 |
|
16% |
| 7/10 | 17 |
|
12% |
| 6/10 | 12 |
|
8% |
| 5/10 | 13 |
|
9% |
| 4/10 | 9 |
|
6% |
| 3/10 | 10 |
|
7% |
| 2/10 | 10 |
|
7% |
| 1/10 | 21 |
|
15% |
56.69% Average
The raw data average (mean) for all the Kiwi Campers New Zealand valid reviews is 56.69% and is based on 142 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
63 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 142 valid reviews, the experience has 63 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 63 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 1 |
|
2% |
| 9/10 | 4 |
|
6% |
| 8/10 | 17 |
|
27% |
| 7/10 | 14 |
|
22% |
| 6/10 | 7 |
|
11% |
| 5/10 | 9 |
|
14% |
| 4/10 | 8 |
|
13% |
| 3/10 | 3 |
|
5% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
64.76% Average
The raw data average (mean) for all the Kiwi Campers New Zealand face-to-face reviews is 64.76% and is based on 63 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
39.23%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Chris Barker | 2/10 | 446 days | 91% |
| Nicolas Brel | 3/10 | 569 days | 100% |
| Marije | 2/10 | 569 days | 84% |
| Rheanna L | 1/10 | 904 days | 49% |
| Rebecca | 1/10 | 1088 days | 33% |
| Sebi | 1/10 | 1177 days | 26% |
| Gabriela | 1/10 | 1208 days | 24% |
| Trevor | 1/10 | 1239 days | 22% |
| Jan Henk van der Kolk | 1/10 | 1239 days | 22% |
| She and Vinz | 1/10 | 1757 days | 4% |
| Barrie from the UK | 1/10 | 2244 days | 3% |
| vincent pidoux | 1/10 | 2244 days | 3% |
| Flemming Mengel | 10/10 | 2273 days | 9% |
| Rick H | 5/10 | 2273 days | 7% |
| Alice Kate | 3/10 | 2304 days | 5% |
| Jaroslava Sipka | 7/10 | 2334 days | 8% |
| Timothy Ince | 9/10 | 2365 days | 8% |
| LP | 10/10 | 2365 days | 8% |
| Tim | 1/10 | 2579 days | 3% |
| Babak Makkinejad | 9/10 | 2638 days | 7% |
| Carsten Nielsen | 9/10 | 2668 days | 7% |
| Michael Yong | 9/10 | 2729 days | 7% |
| Guillaume | 3/10 | 2730 days | 4% |
| Aussie Lady | 2/10 | 2730 days | 3% |
| James | 3/10 | 2944 days | 3% |
| Ruth | 1/10 | 2944 days | 2% |
| Serge Trudel | 3/10 | 2944 days | 3% |
| Alan Julian | 6/10 | 2974 days | 5% |
| John Ridge | 6/10 | 2975 days | 5% |
| Karyn | 3/10 | 2975 days | 3% |
| 288 | 1/10 | 3003 days | 2% |
| Peter Zanker | 4/10 | 3089 days | 3% |
| Paul Brown | 1/10 | 3094 days | 2% |
| Gabe Hattingh | 4/10 | 3125 days | 3% |
| Ralf W | 1/10 | 3308 days | 1% |
| sue249 | 8/10 | 3308 days | 4% |
| D Hahn | 3/10 | 3317 days | 2% |
| Peter Brock | 5/10 | 3339 days | 3% |
| Samuel F | 1/10 | 3339 days | 1% |
| Barry Meredith | 6/10 | 3339 days | 4% |
| Neale Stead | 7/10 | 3339 days | 4% |
| Clémentine Llla | 2/10 | 3339 days | 2% |
| Wendy Kildey | 2/10 | 3339 days | 2% |
| Mia Allen | 7/10 | 3356 days | 4% |
| Guus smit | 8/10 | 3367 days | 4% |
| Walter Neff | 8/10 | 3367 days | 4% |
| Linda Beard | 7/10 | 3367 days | 4% |
| Xander | 7/10 | 3369 days | 4% |
| Hilde Timmerman | 5/10 | 3392 days | 3% |
| vern Lee | 2/10 | 3398 days | 2% |
| Anita Dyksterhuis | 8/10 | 3417 days | 4% |
| Rebecca Holmes | 6/10 | 3420 days | 3% |
| Ignacio Muerza | 1/10 | 3429 days | 1% |
| Alan Rock | 8/10 | 3435 days | 4% |
| Vicki Robey | 5/10 | 3440 days | 3% |
| James Suret | 7/10 | 3440 days | 3% |
| Barbara | 4/10 | 3445 days | 2% |
| Gazmira Molina | 3/10 | 3452 days | 2% |
| Alexandra Schmidt | 6/10 | 3455 days | 3% |
| Andres Gonzalez | 8/10 | 3456 days | 4% |
| Maggie Ward | 1/10 | 3459 days | 1% |
| Dorothy | 10/10 | 3490 days | 3% |
| Dali Jobson | 10/10 | 3520 days | 3% |
| Bill Wiltshire | 10/10 | 3520 days | 3% |
| gonzalo caldiz | 6/10 | 3694 days | 2% |
| Taha Ala | 10/10 | 3704 days | 3% |
| Maartje | 5/10 | 3730 days | 2% |
| Ellen F | 5/10 | 3733 days | 2% |
| renee verwey | 5/10 | 3753 days | 2% |
| Kang Minki | 2/10 | 3765 days | 1% |
| Louisa Blanchet | 1/10 | 3765 days | 1% |
| Stephen Maloon | 8/10 | 3795 days | 2% |
| Angela Hornby | 10/10 | 3796 days | 2% |
| Lee Giffard | 9/10 | 3825 days | 2% |
| Hendrik N. | 10/10 | 3825 days | 2% |
| Remco van Santen | 8/10 | 3826 days | 2% |
| kym kenny | 10/10 | 3857 days | 2% |
| Jennifer Lerchbacher | 5/10 | 4086 days | 1% |
| Reggie Max | 1/10 | 4098 days | 0% |
| Brian Scott | 3/10 | 4098 days | 0% |
| Jeff McInroy | 1/10 | 4130 days | 0% |
| Katie Stillman | 8/10 | 4144 days | 1% |
| Christian Roerig | 9/10 | 4160 days | 1% |
| Julian Kuemme | 9/10 | 4411 days | 2% |
| Mandy Reich | 7/10 | 4412 days | 2% |
| Jean Curry | 8/10 | 4414 days | 2% |
| Ricky White | 7/10 | 4435 days | 2% |
| Astrid | 2/10 | 4464 days | 1% |
| Anthony Brown | 7/10 | 4488 days | 2% |
| Sarah Strong | 7/10 | 4488 days | 2% |
| Lyn | 9/10 | 4495 days | 2% |
| Dieter Hirsch | 4/10 | 4501 days | 1% |
| Mike39 | 2/10 | 4526 days | 1% |
| Francois | 8/10 | 4801 days | 2% |
| CAH | 9/10 | 4860 days | 2% |
| Jes Paulsen | 8/10 | 4880 days | 2% |
| Darren Abbott | 8/10 | 4884 days | 2% |
| Frederick Neilsen | 5/10 | 4903 days | 1% |
| Cathy | 10/10 | 4982 days | 2% |
| Heewin Otten | 5/10 | 5188 days | 1% |
| jorf52 | 6/10 | 5195 days | 1% |
| Arnoldus Bergmans | 8/10 | 5261 days | 2% |
| Marek Woznica | 8/10 | 5264 days | 2% |
| Edward Marhi | 4/10 | 5498 days | 1% |
| Kris Gijbels | 6/10 | 5510 days | 1% |
| Margaret Lally | 8/10 | 5514 days | 2% |
| Stefanie | 7/10 | 5517 days | 2% |
| Barry Digby | 8/10 | 5519 days | 2% |
| Katherine and Pete Smal | 9/10 | 5522 days | 2% |
| Sue Croft | 9/10 | 5529 days | 2% |
| Pascal | 7/10 | 5550 days | 2% |
| young | 10/10 | 5805 days | 2% |
| Behrenot | 4/10 | 5814 days | 1% |
| Haupt | 6/10 | 5887 days | 1% |
| Shirley C | 6/10 | 5889 days | 1% |
| Cecile | 8/10 | 5900 days | 2% |
| Helen Power | 8/10 | 5920 days | 2% |
| Keith Maplestone | 8/10 | 5924 days | 2% |
| Holliger | 7/10 | 5942 days | 2% |
| ryanherold | 1/10 | 5956 days | 0% |
| Monika Wenzel | 6/10 | 5995 days | 1% |
| Christy | 7/10 | 5997 days | 2% |
| Gemma Morris | 9/10 | 6010 days | 2% |
| brianp | 7/10 | 6103 days | 2% |
| MarkP | 7/10 | 6228 days | 2% |
| VincentD | 4/10 | 6265 days | 1% |
| JoseB | 6/10 | 6265 days | 1% |
| AdelineC | 8/10 | 6266 days | 2% |
| Ute | 7/10 | 6283 days | 2% |
| Jan | 8/10 | 6295 days | 2% |
| Young Dianne | 10/10 | 6393 days | 2% |
| Thom | 2/10 | 6566 days | 1% |
| Chris | 10/10 | 6580 days | 2% |
| Toni Keown | 10/10 | 6586 days | 2% |
| Jason Page | 3/10 | 6611 days | 1% |
| Jones | 5/10 | 6622 days | 1% |
| Katherine | 8/10 | 6630 days | 2% |
| Caridi | 4/10 | 6630 days | 1% |
| Esa | 5/10 | 6982 days | 1% |
| Jensen | 4/10 | 7001 days | 1% |
| Bernhard | 10/10 | 7005 days | 2% |
| Michael | 5/10 | 7029 days | 1% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Kiwi Campers New Zealand experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-6.29% Adjustment
Recent reviews reflect the experience as it currently operates. This means it's important to get fresh reviews. Some experiences discovered they could get a few good reviews and then, resting on their laurels, discourage any further reviews. This adjustment stimulates experiences to be positively involved in the review generating process and discourages them from manipulating the ranking system in this manner.
What constitutes a recent review is based on the how old it is, what type of experience it is applied to and and what time of year it currently is. Due to the seasonal nature of many businesses, what is considered recent is dynamically adjusted throughout the year.
There may be an adjustment if this experience hasn't received enough reviews within the last 71 days. The Kiwi Campers New Zealand experience has 0 recent rankings. Adjustments are according to the following table:
| Recent Reviews | Adjustment |
|---|---|
| 0 | -3.00% |
| 1 | -2.63% |
| 2 | -1.50% |
| 3 | -0.38% |
| 4 | -0.00% |
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Kiwi Campers New Zealand experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -3.24% |
| 198 | -3.26% |
| 199 | -3.28% |
| 200 | -3.29% |
| 201 | -3.31% |
| 202 | -3.32% |
| 203 | -3.34% |
| … | … |
Balancing Adjustment
32.18% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Onboarding Rating
This rating is about customer service and camper availability. It measures aspects of the customer journey that are often missing from online ratings. It includes performances based on: pre-booking communication, product availability and responsiveness to customer enquiries.
All metrics come from actual customer interactions.
Details are calculated daily from statistics over several years and merged with the score derived from customer reviews - to then form the final ranking score.
Final Ranking Score
64%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.