Hey, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Kiwi Campers New Zealand.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
Kiwi Campers New Zealand
Valid Reviews
142 Valid Reviews
The Kiwi Campers New Zealand experience has a total of 158 reviews. There are 142 valid reviews that are included when calculating the ranking score and 16 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 142 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 15 |
|
11% |
| 9/10 | 12 |
|
8% |
| 8/10 | 23 |
|
16% |
| 7/10 | 17 |
|
12% |
| 6/10 | 12 |
|
8% |
| 5/10 | 13 |
|
9% |
| 4/10 | 9 |
|
6% |
| 3/10 | 10 |
|
7% |
| 2/10 | 10 |
|
7% |
| 1/10 | 21 |
|
15% |
56.69% Average
The raw data average (mean) for all the Kiwi Campers New Zealand valid reviews is 56.69% and is based on 142 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
63 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 142 valid reviews, the experience has 63 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 63 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 1 |
|
2% |
| 9/10 | 4 |
|
6% |
| 8/10 | 17 |
|
27% |
| 7/10 | 14 |
|
22% |
| 6/10 | 7 |
|
11% |
| 5/10 | 9 |
|
14% |
| 4/10 | 8 |
|
13% |
| 3/10 | 3 |
|
5% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
64.76% Average
The raw data average (mean) for all the Kiwi Campers New Zealand face-to-face reviews is 64.76% and is based on 63 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
41.55%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Chris Barker | 2/10 | 627 days | 96% |
| Nicolas Brel | 3/10 | 750 days | 100% |
| Marije | 2/10 | 750 days | 84% |
| Rheanna L | 1/10 | 1085 days | 40% |
| Rebecca | 1/10 | 1269 days | 25% |
| Sebi | 1/10 | 1358 days | 19% |
| Gabriela | 1/10 | 1389 days | 17% |
| Trevor | 1/10 | 1420 days | 16% |
| Jan Henk van der Kolk | 1/10 | 1420 days | 16% |
| She and Vinz | 1/10 | 1938 days | 5% |
| Barrie from the UK | 1/10 | 2425 days | 4% |
| vincent pidoux | 1/10 | 2425 days | 4% |
| Flemming Mengel | 10/10 | 2454 days | 10% |
| Rick H | 5/10 | 2454 days | 8% |
| Alice Kate | 3/10 | 2485 days | 5% |
| Jaroslava Sipka | 7/10 | 2516 days | 9% |
| Timothy Ince | 9/10 | 2546 days | 9% |
| LP | 10/10 | 2546 days | 10% |
| Tim | 1/10 | 2760 days | 3% |
| Babak Makkinejad | 9/10 | 2819 days | 8% |
| Carsten Nielsen | 9/10 | 2850 days | 8% |
| Michael Yong | 9/10 | 2911 days | 8% |
| Guillaume | 3/10 | 2911 days | 4% |
| Aussie Lady | 2/10 | 2911 days | 3% |
| James | 3/10 | 3125 days | 3% |
| Ruth | 1/10 | 3125 days | 3% |
| Serge Trudel | 3/10 | 3125 days | 3% |
| Alan Julian | 6/10 | 3156 days | 5% |
| John Ridge | 6/10 | 3156 days | 5% |
| Karyn | 3/10 | 3156 days | 3% |
| 288 | 1/10 | 3184 days | 2% |
| Peter Zanker | 4/10 | 3270 days | 4% |
| Paul Brown | 1/10 | 3276 days | 2% |
| Gabe Hattingh | 4/10 | 3307 days | 4% |
| Ralf W | 1/10 | 3490 days | 2% |
| sue249 | 8/10 | 3490 days | 4% |
| D Hahn | 3/10 | 3498 days | 2% |
| Peter Brock | 5/10 | 3521 days | 3% |
| Samuel F | 1/10 | 3521 days | 2% |
| Barry Meredith | 6/10 | 3521 days | 4% |
| Neale Stead | 7/10 | 3521 days | 4% |
| Clémentine Llla | 2/10 | 3521 days | 2% |
| Wendy Kildey | 2/10 | 3521 days | 2% |
| Mia Allen | 7/10 | 3537 days | 4% |
| Guus smit | 8/10 | 3549 days | 4% |
| Walter Neff | 8/10 | 3549 days | 4% |
| Linda Beard | 7/10 | 3549 days | 4% |
| Xander | 7/10 | 3550 days | 4% |
| Hilde Timmerman | 5/10 | 3573 days | 3% |
| vern Lee | 2/10 | 3580 days | 2% |
| Anita Dyksterhuis | 8/10 | 3598 days | 4% |
| Rebecca Holmes | 6/10 | 3601 days | 3% |
| Ignacio Muerza | 1/10 | 3611 days | 2% |
| Alan Rock | 8/10 | 3616 days | 4% |
| Vicki Robey | 5/10 | 3621 days | 3% |
| James Suret | 7/10 | 3621 days | 4% |
| Barbara | 4/10 | 3626 days | 2% |
| Gazmira Molina | 3/10 | 3633 days | 2% |
| Alexandra Schmidt | 6/10 | 3636 days | 3% |
| Andres Gonzalez | 8/10 | 3637 days | 4% |
| Maggie Ward | 1/10 | 3641 days | 1% |
| Dorothy | 10/10 | 3672 days | 4% |
| Dali Jobson | 10/10 | 3702 days | 3% |
| Bill Wiltshire | 10/10 | 3702 days | 3% |
| gonzalo caldiz | 6/10 | 3875 days | 2% |
| Taha Ala | 10/10 | 3886 days | 2% |
| Maartje | 5/10 | 3911 days | 2% |
| Ellen F | 5/10 | 3915 days | 2% |
| renee verwey | 5/10 | 3934 days | 2% |
| Kang Minki | 2/10 | 3946 days | 1% |
| Louisa Blanchet | 1/10 | 3946 days | 1% |
| Stephen Maloon | 8/10 | 3977 days | 2% |
| Angela Hornby | 10/10 | 3977 days | 2% |
| Lee Giffard | 9/10 | 4007 days | 2% |
| Hendrik N. | 10/10 | 4007 days | 2% |
| Remco van Santen | 8/10 | 4007 days | 2% |
| kym kenny | 10/10 | 4038 days | 2% |
| Jennifer Lerchbacher | 5/10 | 4267 days | 0% |
| Reggie Max | 1/10 | 4280 days | 0% |
| Brian Scott | 3/10 | 4280 days | 0% |
| Jeff McInroy | 1/10 | 4311 days | 0% |
| Katie Stillman | 8/10 | 4325 days | 0% |
| Christian Roerig | 9/10 | 4342 days | 0% |
| Julian Kuemme | 9/10 | 4592 days | 3% |
| Mandy Reich | 7/10 | 4593 days | 2% |
| Jean Curry | 8/10 | 4595 days | 3% |
| Ricky White | 7/10 | 4616 days | 2% |
| Astrid | 2/10 | 4645 days | 1% |
| Anthony Brown | 7/10 | 4669 days | 2% |
| Sarah Strong | 7/10 | 4669 days | 2% |
| Lyn | 9/10 | 4676 days | 3% |
| Dieter Hirsch | 4/10 | 4682 days | 2% |
| Mike39 | 2/10 | 4707 days | 1% |
| Francois | 8/10 | 4982 days | 3% |
| CAH | 9/10 | 5041 days | 3% |
| Jes Paulsen | 8/10 | 5061 days | 3% |
| Darren Abbott | 8/10 | 5065 days | 3% |
| Frederick Neilsen | 5/10 | 5084 days | 2% |
| Cathy | 10/10 | 5163 days | 3% |
| Heewin Otten | 5/10 | 5369 days | 2% |
| jorf52 | 6/10 | 5376 days | 2% |
| Arnoldus Bergmans | 8/10 | 5442 days | 3% |
| Marek Woznica | 8/10 | 5445 days | 3% |
| Edward Marhi | 4/10 | 5679 days | 2% |
| Kris Gijbels | 6/10 | 5691 days | 2% |
| Margaret Lally | 8/10 | 5695 days | 3% |
| Stefanie | 7/10 | 5698 days | 2% |
| Barry Digby | 8/10 | 5700 days | 3% |
| Katherine and Pete Smal | 9/10 | 5703 days | 3% |
| Sue Croft | 9/10 | 5710 days | 3% |
| Pascal | 7/10 | 5731 days | 2% |
| young | 10/10 | 5986 days | 3% |
| Behrenot | 4/10 | 5995 days | 2% |
| Haupt | 6/10 | 6068 days | 2% |
| Shirley C | 6/10 | 6070 days | 2% |
| Cecile | 8/10 | 6081 days | 3% |
| Helen Power | 8/10 | 6101 days | 3% |
| Keith Maplestone | 8/10 | 6105 days | 3% |
| Holliger | 7/10 | 6123 days | 2% |
| ryanherold | 1/10 | 6137 days | 1% |
| Monika Wenzel | 6/10 | 6176 days | 2% |
| Christy | 7/10 | 6178 days | 2% |
| Gemma Morris | 9/10 | 6191 days | 3% |
| brianp | 7/10 | 6284 days | 2% |
| MarkP | 7/10 | 6409 days | 2% |
| VincentD | 4/10 | 6446 days | 2% |
| JoseB | 6/10 | 6446 days | 2% |
| AdelineC | 8/10 | 6447 days | 3% |
| Ute | 7/10 | 6464 days | 2% |
| Jan | 8/10 | 6477 days | 3% |
| Young Dianne | 10/10 | 6575 days | 3% |
| Thom | 2/10 | 6748 days | 1% |
| Chris | 10/10 | 6761 days | 3% |
| Toni Keown | 10/10 | 6767 days | 3% |
| Jason Page | 3/10 | 6792 days | 1% |
| Jones | 5/10 | 6803 days | 2% |
| Katherine | 8/10 | 6811 days | 3% |
| Caridi | 4/10 | 6811 days | 2% |
| Esa | 5/10 | 7163 days | 2% |
| Jensen | 4/10 | 7182 days | 2% |
| Bernhard | 10/10 | 7186 days | 3% |
| Michael | 5/10 | 7210 days | 2% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Kiwi Campers New Zealand experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-6.68% Adjustment
Recent reviews reflect the experience as it currently operates. This means it's important to get fresh reviews. Some experiences discovered they could get a few good reviews and then, resting on their laurels, discourage any further reviews. This adjustment stimulates experiences to be positively involved in the review generating process and discourages them from manipulating the ranking system in this manner.
What constitutes a recent review is based on the how old it is, what type of experience it is applied to and and what time of year it currently is. Due to the seasonal nature of many businesses, what is considered recent is dynamically adjusted throughout the year.
There may be an adjustment if this experience hasn't received enough reviews within the last 56 days. The Kiwi Campers New Zealand experience has 0 recent rankings. Adjustments are according to the following table:
| Recent Reviews | Adjustment |
|---|---|
| 0 | -3.00% |
| 1 | -2.63% |
| 2 | -1.50% |
| 3 | -0.38% |
| 4 | -0.00% |
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Kiwi Campers New Zealand experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -3.62% |
| 198 | -3.64% |
| 199 | -3.66% |
| 200 | -3.68% |
| 201 | -3.70% |
| 202 | -3.71% |
| 203 | -3.73% |
| … | … |
Balancing Adjustment
31.47% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Onboarding Rating
This rating is about customer service and camper availability. It measures aspects of the customer journey that are often missing from online ratings. It includes performances based on: pre-booking communication, product availability and responsiveness to customer enquiries.
All metrics come from actual customer interactions.
Details are calculated daily from statistics over several years and merged with the score derived from customer reviews - to then form the final ranking score.
Final Ranking Score
65%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.