Hi, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Kiwi Campers New Zealand.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
Kiwi Campers New Zealand
Valid Reviews
142 Valid Reviews
The Kiwi Campers New Zealand experience has a total of 158 reviews. There are 142 valid reviews that are included when calculating the ranking score and 16 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 142 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 15 |
|
11% |
| 9/10 | 12 |
|
8% |
| 8/10 | 23 |
|
16% |
| 7/10 | 17 |
|
12% |
| 6/10 | 12 |
|
8% |
| 5/10 | 13 |
|
9% |
| 4/10 | 9 |
|
6% |
| 3/10 | 10 |
|
7% |
| 2/10 | 10 |
|
7% |
| 1/10 | 21 |
|
15% |
56.69% Average
The raw data average (mean) for all the Kiwi Campers New Zealand valid reviews is 56.69% and is based on 142 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
63 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 142 valid reviews, the experience has 63 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 63 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 1 |
|
2% |
| 9/10 | 4 |
|
6% |
| 8/10 | 17 |
|
27% |
| 7/10 | 14 |
|
22% |
| 6/10 | 7 |
|
11% |
| 5/10 | 9 |
|
14% |
| 4/10 | 8 |
|
13% |
| 3/10 | 3 |
|
5% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
64.76% Average
The raw data average (mean) for all the Kiwi Campers New Zealand face-to-face reviews is 64.76% and is based on 63 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
38.99%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Chris Barker | 2/10 | 425 days | 90% |
| Nicolas Brel | 3/10 | 548 days | 100% |
| Marije | 2/10 | 548 days | 84% |
| Rheanna L | 1/10 | 883 days | 50% |
| Rebecca | 1/10 | 1067 days | 34% |
| Sebi | 1/10 | 1156 days | 27% |
| Gabriela | 1/10 | 1187 days | 25% |
| Trevor | 1/10 | 1218 days | 23% |
| Jan Henk van der Kolk | 1/10 | 1218 days | 23% |
| She and Vinz | 1/10 | 1736 days | 4% |
| Barrie from the UK | 1/10 | 2223 days | 3% |
| vincent pidoux | 1/10 | 2223 days | 3% |
| Flemming Mengel | 10/10 | 2252 days | 9% |
| Rick H | 5/10 | 2252 days | 7% |
| Alice Kate | 3/10 | 2283 days | 4% |
| Jaroslava Sipka | 7/10 | 2313 days | 8% |
| Timothy Ince | 9/10 | 2344 days | 8% |
| LP | 10/10 | 2344 days | 8% |
| Tim | 1/10 | 2558 days | 3% |
| Babak Makkinejad | 9/10 | 2617 days | 7% |
| Carsten Nielsen | 9/10 | 2647 days | 7% |
| Michael Yong | 9/10 | 2708 days | 7% |
| Guillaume | 3/10 | 2709 days | 3% |
| Aussie Lady | 2/10 | 2709 days | 3% |
| James | 3/10 | 2923 days | 3% |
| Ruth | 1/10 | 2923 days | 2% |
| Serge Trudel | 3/10 | 2923 days | 3% |
| Alan Julian | 6/10 | 2953 days | 5% |
| John Ridge | 6/10 | 2954 days | 5% |
| Karyn | 3/10 | 2954 days | 3% |
| 288 | 1/10 | 2982 days | 2% |
| Peter Zanker | 4/10 | 3068 days | 3% |
| Paul Brown | 1/10 | 3073 days | 2% |
| Gabe Hattingh | 4/10 | 3104 days | 3% |
| Ralf W | 1/10 | 3287 days | 1% |
| sue249 | 8/10 | 3287 days | 4% |
| D Hahn | 3/10 | 3296 days | 2% |
| Peter Brock | 5/10 | 3318 days | 3% |
| Samuel F | 1/10 | 3318 days | 1% |
| Barry Meredith | 6/10 | 3318 days | 4% |
| Neale Stead | 7/10 | 3318 days | 4% |
| Clémentine Llla | 2/10 | 3318 days | 2% |
| Wendy Kildey | 2/10 | 3318 days | 2% |
| Mia Allen | 7/10 | 3335 days | 4% |
| Guus smit | 8/10 | 3346 days | 4% |
| Walter Neff | 8/10 | 3346 days | 4% |
| Linda Beard | 7/10 | 3346 days | 4% |
| Xander | 7/10 | 3348 days | 4% |
| Hilde Timmerman | 5/10 | 3371 days | 3% |
| vern Lee | 2/10 | 3377 days | 2% |
| Anita Dyksterhuis | 8/10 | 3396 days | 4% |
| Rebecca Holmes | 6/10 | 3399 days | 3% |
| Ignacio Muerza | 1/10 | 3408 days | 1% |
| Alan Rock | 8/10 | 3414 days | 4% |
| Vicki Robey | 5/10 | 3419 days | 3% |
| James Suret | 7/10 | 3419 days | 3% |
| Barbara | 4/10 | 3424 days | 2% |
| Gazmira Molina | 3/10 | 3431 days | 2% |
| Alexandra Schmidt | 6/10 | 3434 days | 3% |
| Andres Gonzalez | 8/10 | 3435 days | 4% |
| Maggie Ward | 1/10 | 3438 days | 1% |
| Dorothy | 10/10 | 3469 days | 3% |
| Dali Jobson | 10/10 | 3499 days | 3% |
| Bill Wiltshire | 10/10 | 3499 days | 3% |
| gonzalo caldiz | 6/10 | 3673 days | 2% |
| Taha Ala | 10/10 | 3683 days | 3% |
| Maartje | 5/10 | 3709 days | 2% |
| Ellen F | 5/10 | 3712 days | 2% |
| renee verwey | 5/10 | 3732 days | 2% |
| Kang Minki | 2/10 | 3744 days | 1% |
| Louisa Blanchet | 1/10 | 3744 days | 1% |
| Stephen Maloon | 8/10 | 3774 days | 2% |
| Angela Hornby | 10/10 | 3775 days | 2% |
| Lee Giffard | 9/10 | 3804 days | 2% |
| Hendrik N. | 10/10 | 3804 days | 2% |
| Remco van Santen | 8/10 | 3805 days | 2% |
| kym kenny | 10/10 | 3836 days | 2% |
| Jennifer Lerchbacher | 5/10 | 4065 days | 1% |
| Reggie Max | 1/10 | 4077 days | 0% |
| Brian Scott | 3/10 | 4077 days | 0% |
| Jeff McInroy | 1/10 | 4109 days | 0% |
| Katie Stillman | 8/10 | 4123 days | 1% |
| Christian Roerig | 9/10 | 4139 days | 1% |
| Julian Kuemme | 9/10 | 4390 days | 2% |
| Mandy Reich | 7/10 | 4391 days | 2% |
| Jean Curry | 8/10 | 4393 days | 2% |
| Ricky White | 7/10 | 4414 days | 2% |
| Astrid | 2/10 | 4443 days | 1% |
| Anthony Brown | 7/10 | 4467 days | 2% |
| Sarah Strong | 7/10 | 4467 days | 2% |
| Lyn | 9/10 | 4474 days | 2% |
| Dieter Hirsch | 4/10 | 4480 days | 1% |
| Mike39 | 2/10 | 4505 days | 1% |
| Francois | 8/10 | 4780 days | 2% |
| CAH | 9/10 | 4839 days | 2% |
| Jes Paulsen | 8/10 | 4859 days | 2% |
| Darren Abbott | 8/10 | 4863 days | 2% |
| Frederick Neilsen | 5/10 | 4882 days | 1% |
| Cathy | 10/10 | 4961 days | 2% |
| Heewin Otten | 5/10 | 5167 days | 1% |
| jorf52 | 6/10 | 5174 days | 1% |
| Arnoldus Bergmans | 8/10 | 5240 days | 2% |
| Marek Woznica | 8/10 | 5243 days | 2% |
| Edward Marhi | 4/10 | 5477 days | 1% |
| Kris Gijbels | 6/10 | 5489 days | 1% |
| Margaret Lally | 8/10 | 5493 days | 2% |
| Stefanie | 7/10 | 5496 days | 2% |
| Barry Digby | 8/10 | 5498 days | 2% |
| Katherine and Pete Smal | 9/10 | 5501 days | 2% |
| Sue Croft | 9/10 | 5508 days | 2% |
| Pascal | 7/10 | 5529 days | 2% |
| young | 10/10 | 5784 days | 2% |
| Behrenot | 4/10 | 5793 days | 1% |
| Haupt | 6/10 | 5866 days | 1% |
| Shirley C | 6/10 | 5868 days | 1% |
| Cecile | 8/10 | 5879 days | 2% |
| Helen Power | 8/10 | 5899 days | 2% |
| Keith Maplestone | 8/10 | 5903 days | 2% |
| Holliger | 7/10 | 5921 days | 2% |
| ryanherold | 1/10 | 5935 days | 0% |
| Monika Wenzel | 6/10 | 5974 days | 1% |
| Christy | 7/10 | 5976 days | 2% |
| Gemma Morris | 9/10 | 5989 days | 2% |
| brianp | 7/10 | 6082 days | 2% |
| MarkP | 7/10 | 6207 days | 2% |
| VincentD | 4/10 | 6244 days | 1% |
| JoseB | 6/10 | 6244 days | 1% |
| AdelineC | 8/10 | 6245 days | 2% |
| Ute | 7/10 | 6262 days | 2% |
| Jan | 8/10 | 6274 days | 2% |
| Young Dianne | 10/10 | 6373 days | 2% |
| Thom | 2/10 | 6546 days | 1% |
| Chris | 10/10 | 6559 days | 2% |
| Toni Keown | 10/10 | 6565 days | 2% |
| Jason Page | 3/10 | 6590 days | 1% |
| Jones | 5/10 | 6601 days | 1% |
| Katherine | 8/10 | 6609 days | 2% |
| Caridi | 4/10 | 6609 days | 1% |
| Esa | 5/10 | 6961 days | 1% |
| Jensen | 4/10 | 6980 days | 1% |
| Bernhard | 10/10 | 6984 days | 2% |
| Michael | 5/10 | 7008 days | 1% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Kiwi Campers New Zealand experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-6.72% Adjustment
Recent reviews reflect the experience as it currently operates. This means it's important to get fresh reviews. Some experiences discovered they could get a few good reviews and then, resting on their laurels, discourage any further reviews. This adjustment stimulates experiences to be positively involved in the review generating process and discourages them from manipulating the ranking system in this manner.
What constitutes a recent review is based on the how old it is, what type of experience it is applied to and and what time of year it currently is. Due to the seasonal nature of many businesses, what is considered recent is dynamically adjusted throughout the year.
There may be an adjustment if this experience hasn't received enough reviews within the last 60 days. The Kiwi Campers New Zealand experience has 0 recent rankings. Adjustments are according to the following table:
| Recent Reviews | Adjustment |
|---|---|
| 0 | -3.00% |
| 1 | -2.63% |
| 2 | -1.50% |
| 3 | -0.38% |
| 4 | -0.00% |
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Kiwi Campers New Zealand experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -3.66% |
| 198 | -3.68% |
| 199 | -3.70% |
| 200 | -3.72% |
| 201 | -3.74% |
| 202 | -3.76% |
| 203 | -3.77% |
| … | … |
Balancing Adjustment
32.38% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Onboarding Rating
This rating is about customer service and camper availability. It measures aspects of the customer journey that are often missing from online ratings. It includes performances based on: pre-booking communication, product availability and responsiveness to customer enquiries.
All metrics come from actual customer interactions.
Details are calculated daily from statistics over several years and merged with the score derived from customer reviews - to then form the final ranking score.
Final Ranking Score
64%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.