Hey, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Kiwi Campers New Zealand.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
Kiwi Campers New Zealand
Valid Reviews
142 Valid Reviews
The Kiwi Campers New Zealand experience has a total of 158 reviews. There are 142 valid reviews that are included when calculating the ranking score and 16 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 142 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 15 |
|
11% |
| 9/10 | 12 |
|
8% |
| 8/10 | 23 |
|
16% |
| 7/10 | 17 |
|
12% |
| 6/10 | 12 |
|
8% |
| 5/10 | 13 |
|
9% |
| 4/10 | 9 |
|
6% |
| 3/10 | 10 |
|
7% |
| 2/10 | 10 |
|
7% |
| 1/10 | 21 |
|
15% |
56.69% Average
The raw data average (mean) for all the Kiwi Campers New Zealand valid reviews is 56.69% and is based on 142 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
63 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 142 valid reviews, the experience has 63 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 63 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 1 |
|
2% |
| 9/10 | 4 |
|
6% |
| 8/10 | 17 |
|
27% |
| 7/10 | 14 |
|
22% |
| 6/10 | 7 |
|
11% |
| 5/10 | 9 |
|
14% |
| 4/10 | 8 |
|
13% |
| 3/10 | 3 |
|
5% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
64.76% Average
The raw data average (mean) for all the Kiwi Campers New Zealand face-to-face reviews is 64.76% and is based on 63 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
38.09%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Chris Barker | 2/10 | 377 days | 90% |
| Nicolas Brel | 3/10 | 500 days | 100% |
| Marije | 2/10 | 500 days | 84% |
| Rheanna L | 1/10 | 835 days | 52% |
| Rebecca | 1/10 | 1019 days | 37% |
| Sebi | 1/10 | 1108 days | 30% |
| Gabriela | 1/10 | 1139 days | 28% |
| Trevor | 1/10 | 1170 days | 26% |
| Jan Henk van der Kolk | 1/10 | 1170 days | 26% |
| She and Vinz | 1/10 | 1688 days | 5% |
| Barrie from the UK | 1/10 | 2175 days | 4% |
| vincent pidoux | 1/10 | 2175 days | 4% |
| Flemming Mengel | 10/10 | 2204 days | 9% |
| Rick H | 5/10 | 2204 days | 7% |
| Alice Kate | 3/10 | 2235 days | 5% |
| Jaroslava Sipka | 7/10 | 2265 days | 8% |
| Timothy Ince | 9/10 | 2296 days | 9% |
| LP | 10/10 | 2296 days | 9% |
| Tim | 1/10 | 2510 days | 3% |
| Babak Makkinejad | 9/10 | 2569 days | 7% |
| Carsten Nielsen | 9/10 | 2599 days | 7% |
| Michael Yong | 9/10 | 2660 days | 7% |
| Guillaume | 3/10 | 2661 days | 4% |
| Aussie Lady | 2/10 | 2661 days | 3% |
| James | 3/10 | 2875 days | 3% |
| Ruth | 1/10 | 2875 days | 3% |
| Serge Trudel | 3/10 | 2875 days | 3% |
| Alan Julian | 6/10 | 2905 days | 5% |
| John Ridge | 6/10 | 2906 days | 5% |
| Karyn | 3/10 | 2906 days | 3% |
| 288 | 1/10 | 2934 days | 2% |
| Peter Zanker | 4/10 | 3020 days | 4% |
| Paul Brown | 1/10 | 3025 days | 2% |
| Gabe Hattingh | 4/10 | 3056 days | 4% |
| Ralf W | 1/10 | 3239 days | 2% |
| sue249 | 8/10 | 3239 days | 5% |
| D Hahn | 3/10 | 3248 days | 3% |
| Peter Brock | 5/10 | 3270 days | 3% |
| Samuel F | 1/10 | 3270 days | 2% |
| Barry Meredith | 6/10 | 3270 days | 4% |
| Neale Stead | 7/10 | 3270 days | 4% |
| Clémentine Llla | 2/10 | 3270 days | 2% |
| Wendy Kildey | 2/10 | 3270 days | 2% |
| Mia Allen | 7/10 | 3287 days | 4% |
| Guus smit | 8/10 | 3298 days | 4% |
| Walter Neff | 8/10 | 3298 days | 4% |
| Linda Beard | 7/10 | 3298 days | 4% |
| Xander | 7/10 | 3300 days | 4% |
| Hilde Timmerman | 5/10 | 3323 days | 3% |
| vern Lee | 2/10 | 3329 days | 2% |
| Anita Dyksterhuis | 8/10 | 3348 days | 4% |
| Rebecca Holmes | 6/10 | 3351 days | 4% |
| Ignacio Muerza | 1/10 | 3360 days | 2% |
| Alan Rock | 8/10 | 3366 days | 4% |
| Vicki Robey | 5/10 | 3371 days | 3% |
| James Suret | 7/10 | 3371 days | 4% |
| Barbara | 4/10 | 3376 days | 3% |
| Gazmira Molina | 3/10 | 3383 days | 2% |
| Alexandra Schmidt | 6/10 | 3386 days | 4% |
| Andres Gonzalez | 8/10 | 3387 days | 4% |
| Maggie Ward | 1/10 | 3390 days | 2% |
| Dorothy | 10/10 | 3421 days | 4% |
| Dali Jobson | 10/10 | 3451 days | 4% |
| Bill Wiltshire | 10/10 | 3451 days | 4% |
| gonzalo caldiz | 6/10 | 3625 days | 3% |
| Taha Ala | 10/10 | 3635 days | 3% |
| Maartje | 5/10 | 3661 days | 2% |
| Ellen F | 5/10 | 3664 days | 2% |
| renee verwey | 5/10 | 3684 days | 2% |
| Kang Minki | 2/10 | 3696 days | 1% |
| Louisa Blanchet | 1/10 | 3696 days | 1% |
| Stephen Maloon | 8/10 | 3726 days | 3% |
| Angela Hornby | 10/10 | 3727 days | 3% |
| Lee Giffard | 9/10 | 3756 days | 3% |
| Hendrik N. | 10/10 | 3756 days | 3% |
| Remco van Santen | 8/10 | 3757 days | 3% |
| kym kenny | 10/10 | 3788 days | 2% |
| Jennifer Lerchbacher | 5/10 | 4017 days | 1% |
| Reggie Max | 1/10 | 4029 days | 1% |
| Brian Scott | 3/10 | 4029 days | 1% |
| Jeff McInroy | 1/10 | 4061 days | 0% |
| Katie Stillman | 8/10 | 4075 days | 1% |
| Christian Roerig | 9/10 | 4091 days | 1% |
| Julian Kuemme | 9/10 | 4342 days | 0% |
| Mandy Reich | 7/10 | 4343 days | 0% |
| Jean Curry | 8/10 | 4345 days | 0% |
| Ricky White | 7/10 | 4366 days | 0% |
| Astrid | 2/10 | 4395 days | 1% |
| Anthony Brown | 7/10 | 4419 days | 2% |
| Sarah Strong | 7/10 | 4419 days | 2% |
| Lyn | 9/10 | 4426 days | 2% |
| Dieter Hirsch | 4/10 | 4432 days | 1% |
| Mike39 | 2/10 | 4457 days | 1% |
| Francois | 8/10 | 4732 days | 2% |
| CAH | 9/10 | 4791 days | 2% |
| Jes Paulsen | 8/10 | 4811 days | 2% |
| Darren Abbott | 8/10 | 4815 days | 2% |
| Frederick Neilsen | 5/10 | 4834 days | 2% |
| Cathy | 10/10 | 4913 days | 2% |
| Heewin Otten | 5/10 | 5119 days | 2% |
| jorf52 | 6/10 | 5126 days | 2% |
| Arnoldus Bergmans | 8/10 | 5192 days | 2% |
| Marek Woznica | 8/10 | 5195 days | 2% |
| Edward Marhi | 4/10 | 5429 days | 1% |
| Kris Gijbels | 6/10 | 5441 days | 2% |
| Margaret Lally | 8/10 | 5445 days | 2% |
| Stefanie | 7/10 | 5448 days | 2% |
| Barry Digby | 8/10 | 5450 days | 2% |
| Katherine and Pete Smal | 9/10 | 5453 days | 2% |
| Sue Croft | 9/10 | 5460 days | 2% |
| Pascal | 7/10 | 5481 days | 2% |
| young | 10/10 | 5736 days | 2% |
| Behrenot | 4/10 | 5745 days | 1% |
| Haupt | 6/10 | 5818 days | 2% |
| Shirley C | 6/10 | 5820 days | 2% |
| Cecile | 8/10 | 5831 days | 2% |
| Helen Power | 8/10 | 5851 days | 2% |
| Keith Maplestone | 8/10 | 5855 days | 2% |
| Holliger | 7/10 | 5873 days | 2% |
| ryanherold | 1/10 | 5887 days | 1% |
| Monika Wenzel | 6/10 | 5926 days | 2% |
| Christy | 7/10 | 5928 days | 2% |
| Gemma Morris | 9/10 | 5941 days | 2% |
| brianp | 7/10 | 6034 days | 2% |
| MarkP | 7/10 | 6159 days | 2% |
| VincentD | 4/10 | 6196 days | 1% |
| JoseB | 6/10 | 6196 days | 2% |
| AdelineC | 8/10 | 6197 days | 2% |
| Ute | 7/10 | 6214 days | 2% |
| Jan | 8/10 | 6226 days | 2% |
| Young Dianne | 10/10 | 6325 days | 2% |
| Thom | 2/10 | 6498 days | 1% |
| Chris | 10/10 | 6511 days | 2% |
| Toni Keown | 10/10 | 6517 days | 2% |
| Jason Page | 3/10 | 6542 days | 1% |
| Jones | 5/10 | 6553 days | 2% |
| Katherine | 8/10 | 6561 days | 2% |
| Caridi | 4/10 | 6561 days | 1% |
| Esa | 5/10 | 6913 days | 2% |
| Jensen | 4/10 | 6932 days | 1% |
| Bernhard | 10/10 | 6936 days | 2% |
| Michael | 5/10 | 6960 days | 2% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Kiwi Campers New Zealand experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-7.15% Adjustment
Recent reviews reflect the experience as it currently operates. This means it's important to get fresh reviews. Some experiences discovered they could get a few good reviews and then, resting on their laurels, discourage any further reviews. This adjustment stimulates experiences to be positively involved in the review generating process and discourages them from manipulating the ranking system in this manner.
What constitutes a recent review is based on the how old it is, what type of experience it is applied to and and what time of year it currently is. Due to the seasonal nature of many businesses, what is considered recent is dynamically adjusted throughout the year.
There may be an adjustment if this experience hasn't received enough reviews within the last 52 days. The Kiwi Campers New Zealand experience has 0 recent rankings. Adjustments are according to the following table:
| Recent Reviews | Adjustment |
|---|---|
| 0 | -3.00% |
| 1 | -2.63% |
| 2 | -1.50% |
| 3 | -0.38% |
| 4 | -0.00% |
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Kiwi Campers New Zealand experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -4.09% |
| 198 | -4.11% |
| 199 | -4.13% |
| 200 | -4.15% |
| 201 | -4.18% |
| 202 | -4.20% |
| 203 | -4.22% |
| … | … |
Balancing Adjustment
32.77% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Onboarding Rating
This rating is about customer service and camper availability. It measures aspects of the customer journey that are often missing from online ratings. It includes performances based on: pre-booking communication, product availability and responsiveness to customer enquiries.
All metrics come from actual customer interactions.
Details are calculated daily from statistics over several years and merged with the score derived from customer reviews - to then form the final ranking score.
Final Ranking Score
63%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.