Hi, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Kiwi Campers New Zealand.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
Kiwi Campers New Zealand
Valid Reviews
142 Valid Reviews
The Kiwi Campers New Zealand experience has a total of 158 reviews. There are 142 valid reviews that are included when calculating the ranking score and 16 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 142 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 15 |
|
11% |
| 9/10 | 12 |
|
8% |
| 8/10 | 23 |
|
16% |
| 7/10 | 17 |
|
12% |
| 6/10 | 12 |
|
8% |
| 5/10 | 13 |
|
9% |
| 4/10 | 9 |
|
6% |
| 3/10 | 10 |
|
7% |
| 2/10 | 10 |
|
7% |
| 1/10 | 21 |
|
15% |
56.69% Average
The raw data average (mean) for all the Kiwi Campers New Zealand valid reviews is 56.69% and is based on 142 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
63 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 142 valid reviews, the experience has 63 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 63 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 1 |
|
2% |
| 9/10 | 4 |
|
6% |
| 8/10 | 17 |
|
27% |
| 7/10 | 14 |
|
22% |
| 6/10 | 7 |
|
11% |
| 5/10 | 9 |
|
14% |
| 4/10 | 8 |
|
13% |
| 3/10 | 3 |
|
5% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
64.76% Average
The raw data average (mean) for all the Kiwi Campers New Zealand face-to-face reviews is 64.76% and is based on 63 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
37.30%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Chris Barker | 2/10 | 322 days | 89% |
| Nicolas Brel | 3/10 | 445 days | 100% |
| Marije | 2/10 | 445 days | 84% |
| Rheanna L | 1/10 | 780 days | 55% |
| Rebecca | 1/10 | 964 days | 40% |
| Sebi | 1/10 | 1053 days | 33% |
| Gabriela | 1/10 | 1084 days | 31% |
| Trevor | 1/10 | 1115 days | 28% |
| Jan Henk van der Kolk | 1/10 | 1115 days | 28% |
| She and Vinz | 1/10 | 1633 days | 6% |
| Barrie from the UK | 1/10 | 2120 days | 4% |
| vincent pidoux | 1/10 | 2120 days | 4% |
| Flemming Mengel | 10/10 | 2149 days | 9% |
| Rick H | 5/10 | 2149 days | 7% |
| Alice Kate | 3/10 | 2180 days | 5% |
| Jaroslava Sipka | 7/10 | 2210 days | 8% |
| Timothy Ince | 9/10 | 2241 days | 9% |
| LP | 10/10 | 2241 days | 9% |
| Tim | 1/10 | 2455 days | 3% |
| Babak Makkinejad | 9/10 | 2514 days | 7% |
| Carsten Nielsen | 9/10 | 2544 days | 7% |
| Michael Yong | 9/10 | 2605 days | 7% |
| Guillaume | 3/10 | 2606 days | 4% |
| Aussie Lady | 2/10 | 2606 days | 3% |
| James | 3/10 | 2820 days | 3% |
| Ruth | 1/10 | 2820 days | 3% |
| Serge Trudel | 3/10 | 2820 days | 3% |
| Alan Julian | 6/10 | 2850 days | 5% |
| John Ridge | 6/10 | 2851 days | 5% |
| Karyn | 3/10 | 2851 days | 3% |
| 288 | 1/10 | 2879 days | 2% |
| Peter Zanker | 4/10 | 2965 days | 4% |
| Paul Brown | 1/10 | 2970 days | 2% |
| Gabe Hattingh | 4/10 | 3001 days | 4% |
| Ralf W | 1/10 | 3184 days | 2% |
| sue249 | 8/10 | 3184 days | 5% |
| D Hahn | 3/10 | 3193 days | 3% |
| Peter Brock | 5/10 | 3215 days | 4% |
| Samuel F | 1/10 | 3215 days | 2% |
| Barry Meredith | 6/10 | 3215 days | 4% |
| Neale Stead | 7/10 | 3215 days | 4% |
| Clémentine Llla | 2/10 | 3215 days | 2% |
| Wendy Kildey | 2/10 | 3215 days | 2% |
| Mia Allen | 7/10 | 3232 days | 4% |
| Guus smit | 8/10 | 3243 days | 5% |
| Walter Neff | 8/10 | 3243 days | 5% |
| Linda Beard | 7/10 | 3243 days | 4% |
| Xander | 7/10 | 3245 days | 4% |
| Hilde Timmerman | 5/10 | 3268 days | 3% |
| vern Lee | 2/10 | 3274 days | 2% |
| Anita Dyksterhuis | 8/10 | 3293 days | 4% |
| Rebecca Holmes | 6/10 | 3296 days | 4% |
| Ignacio Muerza | 1/10 | 3305 days | 2% |
| Alan Rock | 8/10 | 3311 days | 4% |
| Vicki Robey | 5/10 | 3316 days | 3% |
| James Suret | 7/10 | 3316 days | 4% |
| Barbara | 4/10 | 3321 days | 3% |
| Gazmira Molina | 3/10 | 3328 days | 2% |
| Alexandra Schmidt | 6/10 | 3331 days | 4% |
| Andres Gonzalez | 8/10 | 3332 days | 4% |
| Maggie Ward | 1/10 | 3335 days | 2% |
| Dorothy | 10/10 | 3366 days | 4% |
| Dali Jobson | 10/10 | 3396 days | 4% |
| Bill Wiltshire | 10/10 | 3396 days | 4% |
| gonzalo caldiz | 6/10 | 3570 days | 3% |
| Taha Ala | 10/10 | 3580 days | 3% |
| Maartje | 5/10 | 3606 days | 2% |
| Ellen F | 5/10 | 3609 days | 2% |
| renee verwey | 5/10 | 3629 days | 2% |
| Kang Minki | 2/10 | 3641 days | 1% |
| Louisa Blanchet | 1/10 | 3641 days | 1% |
| Stephen Maloon | 8/10 | 3671 days | 3% |
| Angela Hornby | 10/10 | 3672 days | 3% |
| Lee Giffard | 9/10 | 3701 days | 3% |
| Hendrik N. | 10/10 | 3701 days | 3% |
| Remco van Santen | 8/10 | 3702 days | 3% |
| kym kenny | 10/10 | 3733 days | 3% |
| Jennifer Lerchbacher | 5/10 | 3962 days | 1% |
| Reggie Max | 1/10 | 3974 days | 1% |
| Brian Scott | 3/10 | 3974 days | 1% |
| Jeff McInroy | 1/10 | 4006 days | 1% |
| Katie Stillman | 8/10 | 4020 days | 1% |
| Christian Roerig | 9/10 | 4036 days | 1% |
| Julian Kuemme | 9/10 | 4287 days | 0% |
| Mandy Reich | 7/10 | 4288 days | 0% |
| Jean Curry | 8/10 | 4290 days | 0% |
| Ricky White | 7/10 | 4311 days | 0% |
| Astrid | 2/10 | 4340 days | 0% |
| Anthony Brown | 7/10 | 4364 days | 0% |
| Sarah Strong | 7/10 | 4364 days | 0% |
| Lyn | 9/10 | 4371 days | 0% |
| Dieter Hirsch | 4/10 | 4377 days | 0% |
| Mike39 | 2/10 | 4402 days | 1% |
| Francois | 8/10 | 4677 days | 2% |
| CAH | 9/10 | 4736 days | 2% |
| Jes Paulsen | 8/10 | 4756 days | 2% |
| Darren Abbott | 8/10 | 4760 days | 2% |
| Frederick Neilsen | 5/10 | 4779 days | 2% |
| Cathy | 10/10 | 4858 days | 2% |
| Heewin Otten | 5/10 | 5064 days | 2% |
| jorf52 | 6/10 | 5071 days | 2% |
| Arnoldus Bergmans | 8/10 | 5137 days | 2% |
| Marek Woznica | 8/10 | 5140 days | 2% |
| Edward Marhi | 4/10 | 5374 days | 1% |
| Kris Gijbels | 6/10 | 5386 days | 2% |
| Margaret Lally | 8/10 | 5390 days | 2% |
| Stefanie | 7/10 | 5393 days | 2% |
| Barry Digby | 8/10 | 5395 days | 2% |
| Katherine and Pete Smal | 9/10 | 5398 days | 2% |
| Sue Croft | 9/10 | 5405 days | 2% |
| Pascal | 7/10 | 5426 days | 2% |
| young | 10/10 | 5681 days | 2% |
| Behrenot | 4/10 | 5690 days | 1% |
| Haupt | 6/10 | 5763 days | 2% |
| Shirley C | 6/10 | 5765 days | 2% |
| Cecile | 8/10 | 5776 days | 2% |
| Helen Power | 8/10 | 5796 days | 2% |
| Keith Maplestone | 8/10 | 5800 days | 2% |
| Holliger | 7/10 | 5818 days | 2% |
| ryanherold | 1/10 | 5832 days | 1% |
| Monika Wenzel | 6/10 | 5871 days | 2% |
| Christy | 7/10 | 5873 days | 2% |
| Gemma Morris | 9/10 | 5886 days | 2% |
| brianp | 7/10 | 5979 days | 2% |
| MarkP | 7/10 | 6104 days | 2% |
| VincentD | 4/10 | 6141 days | 1% |
| JoseB | 6/10 | 6141 days | 2% |
| AdelineC | 8/10 | 6142 days | 2% |
| Ute | 7/10 | 6159 days | 2% |
| Jan | 8/10 | 6171 days | 2% |
| Young Dianne | 10/10 | 6270 days | 2% |
| Thom | 2/10 | 6443 days | 1% |
| Chris | 10/10 | 6456 days | 2% |
| Toni Keown | 10/10 | 6462 days | 2% |
| Jason Page | 3/10 | 6487 days | 1% |
| Jones | 5/10 | 6498 days | 2% |
| Katherine | 8/10 | 6506 days | 2% |
| Caridi | 4/10 | 6506 days | 1% |
| Esa | 5/10 | 6858 days | 2% |
| Jensen | 4/10 | 6877 days | 1% |
| Bernhard | 10/10 | 6881 days | 2% |
| Michael | 5/10 | 6905 days | 2% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Kiwi Campers New Zealand experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-7.04% Adjustment
Recent reviews reflect the experience as it currently operates. This means it's important to get fresh reviews. Some experiences discovered they could get a few good reviews and then, resting on their laurels, discourage any further reviews. This adjustment stimulates experiences to be positively involved in the review generating process and discourages them from manipulating the ranking system in this manner.
What constitutes a recent review is based on the how old it is, what type of experience it is applied to and and what time of year it currently is. Due to the seasonal nature of many businesses, what is considered recent is dynamically adjusted throughout the year.
There may be an adjustment if this experience hasn't received enough reviews within the last 41 days. The Kiwi Campers New Zealand experience has 0 recent rankings. Adjustments are according to the following table:
| Recent Reviews | Adjustment |
|---|---|
| 0 | -3.00% |
| 1 | -2.63% |
| 2 | -1.50% |
| 3 | -0.38% |
| 4 | -0.00% |
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Kiwi Campers New Zealand experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -3.98% |
| 198 | -4.00% |
| 199 | -4.02% |
| 200 | -4.04% |
| 201 | -4.06% |
| 202 | -4.08% |
| 203 | -4.10% |
| … | … |
Balancing Adjustment
32.94% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Onboarding Rating
This rating is about customer service and camper availability. It measures aspects of the customer journey that are often missing from online ratings. It includes performances based on: pre-booking communication, product availability and responsiveness to customer enquiries.
All metrics come from actual customer interactions.
Details are calculated daily from statistics over several years and merged with the score derived from customer reviews - to then form the final ranking score.
Final Ranking Score
63%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.