Hi, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Kiwi Campers New Zealand.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
Kiwi Campers New Zealand
Valid Reviews
142 Valid Reviews
The Kiwi Campers New Zealand experience has a total of 158 reviews. There are 142 valid reviews that are included when calculating the ranking score and 16 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 142 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 15 |
|
11% |
| 9/10 | 12 |
|
8% |
| 8/10 | 23 |
|
16% |
| 7/10 | 17 |
|
12% |
| 6/10 | 12 |
|
8% |
| 5/10 | 13 |
|
9% |
| 4/10 | 9 |
|
6% |
| 3/10 | 10 |
|
7% |
| 2/10 | 10 |
|
7% |
| 1/10 | 21 |
|
15% |
56.69% Average
The raw data average (mean) for all the Kiwi Campers New Zealand valid reviews is 56.69% and is based on 142 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
63 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 142 valid reviews, the experience has 63 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 63 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 1 |
|
2% |
| 9/10 | 4 |
|
6% |
| 8/10 | 17 |
|
27% |
| 7/10 | 14 |
|
22% |
| 6/10 | 7 |
|
11% |
| 5/10 | 9 |
|
14% |
| 4/10 | 8 |
|
13% |
| 3/10 | 3 |
|
5% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
64.76% Average
The raw data average (mean) for all the Kiwi Campers New Zealand face-to-face reviews is 64.76% and is based on 63 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
40.22%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Chris Barker | 2/10 | 526 days | 93% |
| Nicolas Brel | 3/10 | 649 days | 100% |
| Marije | 2/10 | 649 days | 84% |
| Rheanna L | 1/10 | 984 days | 44% |
| Rebecca | 1/10 | 1168 days | 29% |
| Sebi | 1/10 | 1257 days | 23% |
| Gabriela | 1/10 | 1288 days | 21% |
| Trevor | 1/10 | 1319 days | 19% |
| Jan Henk van der Kolk | 1/10 | 1319 days | 19% |
| She and Vinz | 1/10 | 1837 days | 5% |
| Barrie from the UK | 1/10 | 2324 days | 4% |
| vincent pidoux | 1/10 | 2324 days | 4% |
| Flemming Mengel | 10/10 | 2353 days | 9% |
| Rick H | 5/10 | 2353 days | 7% |
| Alice Kate | 3/10 | 2384 days | 5% |
| Jaroslava Sipka | 7/10 | 2415 days | 8% |
| Timothy Ince | 9/10 | 2445 days | 9% |
| LP | 10/10 | 2445 days | 9% |
| Tim | 1/10 | 2659 days | 3% |
| Babak Makkinejad | 9/10 | 2718 days | 7% |
| Carsten Nielsen | 9/10 | 2749 days | 7% |
| Michael Yong | 9/10 | 2810 days | 7% |
| Guillaume | 3/10 | 2810 days | 4% |
| Aussie Lady | 2/10 | 2810 days | 3% |
| James | 3/10 | 3024 days | 3% |
| Ruth | 1/10 | 3024 days | 2% |
| Serge Trudel | 3/10 | 3024 days | 3% |
| Alan Julian | 6/10 | 3055 days | 5% |
| John Ridge | 6/10 | 3055 days | 5% |
| Karyn | 3/10 | 3055 days | 3% |
| 288 | 1/10 | 3083 days | 2% |
| Peter Zanker | 4/10 | 3169 days | 3% |
| Paul Brown | 1/10 | 3175 days | 2% |
| Gabe Hattingh | 4/10 | 3206 days | 3% |
| Ralf W | 1/10 | 3389 days | 2% |
| sue249 | 8/10 | 3389 days | 4% |
| D Hahn | 3/10 | 3397 days | 2% |
| Peter Brock | 5/10 | 3420 days | 3% |
| Samuel F | 1/10 | 3420 days | 2% |
| Barry Meredith | 6/10 | 3420 days | 4% |
| Neale Stead | 7/10 | 3420 days | 4% |
| Clémentine Llla | 2/10 | 3420 days | 2% |
| Wendy Kildey | 2/10 | 3420 days | 2% |
| Mia Allen | 7/10 | 3436 days | 4% |
| Guus smit | 8/10 | 3448 days | 4% |
| Walter Neff | 8/10 | 3448 days | 4% |
| Linda Beard | 7/10 | 3448 days | 4% |
| Xander | 7/10 | 3449 days | 4% |
| Hilde Timmerman | 5/10 | 3472 days | 3% |
| vern Lee | 2/10 | 3479 days | 2% |
| Anita Dyksterhuis | 8/10 | 3497 days | 4% |
| Rebecca Holmes | 6/10 | 3500 days | 3% |
| Ignacio Muerza | 1/10 | 3510 days | 1% |
| Alan Rock | 8/10 | 3515 days | 4% |
| Vicki Robey | 5/10 | 3520 days | 3% |
| James Suret | 7/10 | 3520 days | 3% |
| Barbara | 4/10 | 3525 days | 2% |
| Gazmira Molina | 3/10 | 3532 days | 2% |
| Alexandra Schmidt | 6/10 | 3535 days | 3% |
| Andres Gonzalez | 8/10 | 3536 days | 4% |
| Maggie Ward | 1/10 | 3540 days | 1% |
| Dorothy | 10/10 | 3571 days | 4% |
| Dali Jobson | 10/10 | 3601 days | 3% |
| Bill Wiltshire | 10/10 | 3601 days | 3% |
| gonzalo caldiz | 6/10 | 3774 days | 2% |
| Taha Ala | 10/10 | 3785 days | 2% |
| Maartje | 5/10 | 3810 days | 2% |
| Ellen F | 5/10 | 3814 days | 2% |
| renee verwey | 5/10 | 3833 days | 2% |
| Kang Minki | 2/10 | 3845 days | 1% |
| Louisa Blanchet | 1/10 | 3845 days | 1% |
| Stephen Maloon | 8/10 | 3876 days | 2% |
| Angela Hornby | 10/10 | 3876 days | 2% |
| Lee Giffard | 9/10 | 3906 days | 2% |
| Hendrik N. | 10/10 | 3906 days | 2% |
| Remco van Santen | 8/10 | 3906 days | 2% |
| kym kenny | 10/10 | 3937 days | 2% |
| Jennifer Lerchbacher | 5/10 | 4166 days | 0% |
| Reggie Max | 1/10 | 4179 days | 0% |
| Brian Scott | 3/10 | 4179 days | 0% |
| Jeff McInroy | 1/10 | 4210 days | 0% |
| Katie Stillman | 8/10 | 4224 days | 0% |
| Christian Roerig | 9/10 | 4241 days | 0% |
| Julian Kuemme | 9/10 | 4491 days | 2% |
| Mandy Reich | 7/10 | 4492 days | 2% |
| Jean Curry | 8/10 | 4494 days | 2% |
| Ricky White | 7/10 | 4515 days | 2% |
| Astrid | 2/10 | 4544 days | 1% |
| Anthony Brown | 7/10 | 4568 days | 2% |
| Sarah Strong | 7/10 | 4568 days | 2% |
| Lyn | 9/10 | 4575 days | 2% |
| Dieter Hirsch | 4/10 | 4581 days | 1% |
| Mike39 | 2/10 | 4606 days | 1% |
| Francois | 8/10 | 4881 days | 2% |
| CAH | 9/10 | 4940 days | 2% |
| Jes Paulsen | 8/10 | 4960 days | 2% |
| Darren Abbott | 8/10 | 4964 days | 2% |
| Frederick Neilsen | 5/10 | 4983 days | 2% |
| Cathy | 10/10 | 5062 days | 2% |
| Heewin Otten | 5/10 | 5268 days | 2% |
| jorf52 | 6/10 | 5275 days | 2% |
| Arnoldus Bergmans | 8/10 | 5341 days | 2% |
| Marek Woznica | 8/10 | 5344 days | 2% |
| Edward Marhi | 4/10 | 5578 days | 1% |
| Kris Gijbels | 6/10 | 5590 days | 2% |
| Margaret Lally | 8/10 | 5594 days | 2% |
| Stefanie | 7/10 | 5597 days | 2% |
| Barry Digby | 8/10 | 5599 days | 2% |
| Katherine and Pete Smal | 9/10 | 5602 days | 2% |
| Sue Croft | 9/10 | 5609 days | 2% |
| Pascal | 7/10 | 5630 days | 2% |
| young | 10/10 | 5885 days | 2% |
| Behrenot | 4/10 | 5894 days | 1% |
| Haupt | 6/10 | 5967 days | 2% |
| Shirley C | 6/10 | 5969 days | 2% |
| Cecile | 8/10 | 5980 days | 2% |
| Helen Power | 8/10 | 6000 days | 2% |
| Keith Maplestone | 8/10 | 6004 days | 2% |
| Holliger | 7/10 | 6022 days | 2% |
| ryanherold | 1/10 | 6036 days | 1% |
| Monika Wenzel | 6/10 | 6075 days | 2% |
| Christy | 7/10 | 6077 days | 2% |
| Gemma Morris | 9/10 | 6090 days | 2% |
| brianp | 7/10 | 6183 days | 2% |
| MarkP | 7/10 | 6308 days | 2% |
| VincentD | 4/10 | 6345 days | 1% |
| JoseB | 6/10 | 6345 days | 2% |
| AdelineC | 8/10 | 6346 days | 2% |
| Ute | 7/10 | 6363 days | 2% |
| Jan | 8/10 | 6376 days | 2% |
| Young Dianne | 10/10 | 6474 days | 2% |
| Thom | 2/10 | 6647 days | 1% |
| Chris | 10/10 | 6660 days | 2% |
| Toni Keown | 10/10 | 6666 days | 2% |
| Jason Page | 3/10 | 6691 days | 1% |
| Jones | 5/10 | 6702 days | 2% |
| Katherine | 8/10 | 6710 days | 2% |
| Caridi | 4/10 | 6710 days | 1% |
| Esa | 5/10 | 7062 days | 2% |
| Jensen | 4/10 | 7081 days | 1% |
| Bernhard | 10/10 | 7085 days | 2% |
| Michael | 5/10 | 7109 days | 2% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Kiwi Campers New Zealand experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-5.00% Adjustment
Recent reviews reflect the experience as it currently operates. This means it's important to get fresh reviews. Some experiences discovered they could get a few good reviews and then, resting on their laurels, discourage any further reviews. This adjustment stimulates experiences to be positively involved in the review generating process and discourages them from manipulating the ranking system in this manner.
What constitutes a recent review is based on the how old it is, what type of experience it is applied to and and what time of year it currently is. Due to the seasonal nature of many businesses, what is considered recent is dynamically adjusted throughout the year.
There may be an adjustment if this experience hasn't received enough reviews within the last 125 days. The Kiwi Campers New Zealand experience has 0 recent rankings. Adjustments are according to the following table:
| Recent Reviews | Adjustment |
|---|---|
| 0 | -3.00% |
| 1 | -2.63% |
| 2 | -1.50% |
| 3 | -0.38% |
| 4 | -0.00% |
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Kiwi Campers New Zealand experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -1.97% |
| 198 | -1.98% |
| 199 | -1.99% |
| 200 | -2.00% |
| 201 | -2.01% |
| 202 | -2.02% |
| 203 | -2.03% |
| … | … |
Balancing Adjustment
31.33% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Onboarding Rating
This rating is about customer service and camper availability. It measures aspects of the customer journey that are often missing from online ratings. It includes performances based on: pre-booking communication, product availability and responsiveness to customer enquiries.
All metrics come from actual customer interactions.
Details are calculated daily from statistics over several years and merged with the score derived from customer reviews - to then form the final ranking score.
Final Ranking Score
65%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.