Hi, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Kiwi Campers New Zealand.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
Kiwi Campers New Zealand
Valid Reviews
142 Valid Reviews
The Kiwi Campers New Zealand experience has a total of 158 reviews. There are 142 valid reviews that are included when calculating the ranking score and 16 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 142 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 15 |
|
11% |
| 9/10 | 12 |
|
8% |
| 8/10 | 23 |
|
16% |
| 7/10 | 17 |
|
12% |
| 6/10 | 12 |
|
8% |
| 5/10 | 13 |
|
9% |
| 4/10 | 9 |
|
6% |
| 3/10 | 10 |
|
7% |
| 2/10 | 10 |
|
7% |
| 1/10 | 21 |
|
15% |
56.69% Average
The raw data average (mean) for all the Kiwi Campers New Zealand valid reviews is 56.69% and is based on 142 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
63 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 142 valid reviews, the experience has 63 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 63 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 1 |
|
2% |
| 9/10 | 4 |
|
6% |
| 8/10 | 17 |
|
27% |
| 7/10 | 14 |
|
22% |
| 6/10 | 7 |
|
11% |
| 5/10 | 9 |
|
14% |
| 4/10 | 8 |
|
13% |
| 3/10 | 3 |
|
5% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
64.76% Average
The raw data average (mean) for all the Kiwi Campers New Zealand face-to-face reviews is 64.76% and is based on 63 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
39.46%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Chris Barker | 2/10 | 465 days | 91% |
| Nicolas Brel | 3/10 | 588 days | 100% |
| Marije | 2/10 | 588 days | 84% |
| Rheanna L | 1/10 | 923 days | 48% |
| Rebecca | 1/10 | 1107 days | 32% |
| Sebi | 1/10 | 1196 days | 25% |
| Gabriela | 1/10 | 1227 days | 23% |
| Trevor | 1/10 | 1258 days | 21% |
| Jan Henk van der Kolk | 1/10 | 1258 days | 21% |
| She and Vinz | 1/10 | 1776 days | 4% |
| Barrie from the UK | 1/10 | 2263 days | 3% |
| vincent pidoux | 1/10 | 2263 days | 3% |
| Flemming Mengel | 10/10 | 2292 days | 9% |
| Rick H | 5/10 | 2292 days | 7% |
| Alice Kate | 3/10 | 2323 days | 5% |
| Jaroslava Sipka | 7/10 | 2353 days | 8% |
| Timothy Ince | 9/10 | 2384 days | 8% |
| LP | 10/10 | 2384 days | 9% |
| Tim | 1/10 | 2598 days | 3% |
| Babak Makkinejad | 9/10 | 2657 days | 7% |
| Carsten Nielsen | 9/10 | 2687 days | 7% |
| Michael Yong | 9/10 | 2748 days | 7% |
| Guillaume | 3/10 | 2749 days | 4% |
| Aussie Lady | 2/10 | 2749 days | 3% |
| James | 3/10 | 2963 days | 3% |
| Ruth | 1/10 | 2963 days | 2% |
| Serge Trudel | 3/10 | 2963 days | 3% |
| Alan Julian | 6/10 | 2993 days | 5% |
| John Ridge | 6/10 | 2994 days | 5% |
| Karyn | 3/10 | 2994 days | 3% |
| 288 | 1/10 | 3022 days | 2% |
| Peter Zanker | 4/10 | 3108 days | 3% |
| Paul Brown | 1/10 | 3113 days | 2% |
| Gabe Hattingh | 4/10 | 3144 days | 3% |
| Ralf W | 1/10 | 3327 days | 2% |
| sue249 | 8/10 | 3327 days | 4% |
| D Hahn | 3/10 | 3336 days | 2% |
| Peter Brock | 5/10 | 3358 days | 3% |
| Samuel F | 1/10 | 3358 days | 1% |
| Barry Meredith | 6/10 | 3358 days | 4% |
| Neale Stead | 7/10 | 3358 days | 4% |
| Clémentine Llla | 2/10 | 3358 days | 2% |
| Wendy Kildey | 2/10 | 3358 days | 2% |
| Mia Allen | 7/10 | 3375 days | 4% |
| Guus smit | 8/10 | 3386 days | 4% |
| Walter Neff | 8/10 | 3386 days | 4% |
| Linda Beard | 7/10 | 3386 days | 4% |
| Xander | 7/10 | 3388 days | 4% |
| Hilde Timmerman | 5/10 | 3411 days | 3% |
| vern Lee | 2/10 | 3417 days | 2% |
| Anita Dyksterhuis | 8/10 | 3436 days | 4% |
| Rebecca Holmes | 6/10 | 3439 days | 3% |
| Ignacio Muerza | 1/10 | 3448 days | 1% |
| Alan Rock | 8/10 | 3454 days | 4% |
| Vicki Robey | 5/10 | 3459 days | 3% |
| James Suret | 7/10 | 3459 days | 3% |
| Barbara | 4/10 | 3464 days | 2% |
| Gazmira Molina | 3/10 | 3471 days | 2% |
| Alexandra Schmidt | 6/10 | 3474 days | 3% |
| Andres Gonzalez | 8/10 | 3475 days | 4% |
| Maggie Ward | 1/10 | 3478 days | 1% |
| Dorothy | 10/10 | 3509 days | 3% |
| Dali Jobson | 10/10 | 3539 days | 3% |
| Bill Wiltshire | 10/10 | 3539 days | 3% |
| gonzalo caldiz | 6/10 | 3713 days | 2% |
| Taha Ala | 10/10 | 3723 days | 3% |
| Maartje | 5/10 | 3749 days | 2% |
| Ellen F | 5/10 | 3752 days | 2% |
| renee verwey | 5/10 | 3772 days | 2% |
| Kang Minki | 2/10 | 3784 days | 1% |
| Louisa Blanchet | 1/10 | 3784 days | 1% |
| Stephen Maloon | 8/10 | 3814 days | 2% |
| Angela Hornby | 10/10 | 3815 days | 2% |
| Lee Giffard | 9/10 | 3844 days | 2% |
| Hendrik N. | 10/10 | 3844 days | 2% |
| Remco van Santen | 8/10 | 3845 days | 2% |
| kym kenny | 10/10 | 3876 days | 2% |
| Jennifer Lerchbacher | 5/10 | 4105 days | 1% |
| Reggie Max | 1/10 | 4117 days | 0% |
| Brian Scott | 3/10 | 4117 days | 0% |
| Jeff McInroy | 1/10 | 4149 days | 0% |
| Katie Stillman | 8/10 | 4163 days | 1% |
| Christian Roerig | 9/10 | 4179 days | 0% |
| Julian Kuemme | 9/10 | 4430 days | 2% |
| Mandy Reich | 7/10 | 4431 days | 2% |
| Jean Curry | 8/10 | 4433 days | 2% |
| Ricky White | 7/10 | 4454 days | 2% |
| Astrid | 2/10 | 4483 days | 1% |
| Anthony Brown | 7/10 | 4507 days | 2% |
| Sarah Strong | 7/10 | 4507 days | 2% |
| Lyn | 9/10 | 4514 days | 2% |
| Dieter Hirsch | 4/10 | 4520 days | 1% |
| Mike39 | 2/10 | 4545 days | 1% |
| Francois | 8/10 | 4820 days | 2% |
| CAH | 9/10 | 4879 days | 2% |
| Jes Paulsen | 8/10 | 4899 days | 2% |
| Darren Abbott | 8/10 | 4903 days | 2% |
| Frederick Neilsen | 5/10 | 4922 days | 1% |
| Cathy | 10/10 | 5001 days | 2% |
| Heewin Otten | 5/10 | 5207 days | 1% |
| jorf52 | 6/10 | 5214 days | 2% |
| Arnoldus Bergmans | 8/10 | 5280 days | 2% |
| Marek Woznica | 8/10 | 5283 days | 2% |
| Edward Marhi | 4/10 | 5517 days | 1% |
| Kris Gijbels | 6/10 | 5529 days | 2% |
| Margaret Lally | 8/10 | 5533 days | 2% |
| Stefanie | 7/10 | 5536 days | 2% |
| Barry Digby | 8/10 | 5538 days | 2% |
| Katherine and Pete Smal | 9/10 | 5541 days | 2% |
| Sue Croft | 9/10 | 5548 days | 2% |
| Pascal | 7/10 | 5569 days | 2% |
| young | 10/10 | 5824 days | 2% |
| Behrenot | 4/10 | 5833 days | 1% |
| Haupt | 6/10 | 5906 days | 2% |
| Shirley C | 6/10 | 5908 days | 2% |
| Cecile | 8/10 | 5919 days | 2% |
| Helen Power | 8/10 | 5939 days | 2% |
| Keith Maplestone | 8/10 | 5943 days | 2% |
| Holliger | 7/10 | 5961 days | 2% |
| ryanherold | 1/10 | 5975 days | 1% |
| Monika Wenzel | 6/10 | 6014 days | 2% |
| Christy | 7/10 | 6016 days | 2% |
| Gemma Morris | 9/10 | 6029 days | 2% |
| brianp | 7/10 | 6122 days | 2% |
| MarkP | 7/10 | 6247 days | 2% |
| VincentD | 4/10 | 6284 days | 1% |
| JoseB | 6/10 | 6284 days | 2% |
| AdelineC | 8/10 | 6285 days | 2% |
| Ute | 7/10 | 6302 days | 2% |
| Jan | 8/10 | 6314 days | 2% |
| Young Dianne | 10/10 | 6413 days | 2% |
| Thom | 2/10 | 6586 days | 1% |
| Chris | 10/10 | 6599 days | 2% |
| Toni Keown | 10/10 | 6605 days | 2% |
| Jason Page | 3/10 | 6630 days | 1% |
| Jones | 5/10 | 6641 days | 1% |
| Katherine | 8/10 | 6649 days | 2% |
| Caridi | 4/10 | 6649 days | 1% |
| Esa | 5/10 | 7001 days | 1% |
| Jensen | 4/10 | 7020 days | 1% |
| Bernhard | 10/10 | 7024 days | 2% |
| Michael | 5/10 | 7048 days | 1% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Kiwi Campers New Zealand experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-5.87% Adjustment
Recent reviews reflect the experience as it currently operates. This means it's important to get fresh reviews. Some experiences discovered they could get a few good reviews and then, resting on their laurels, discourage any further reviews. This adjustment stimulates experiences to be positively involved in the review generating process and discourages them from manipulating the ranking system in this manner.
What constitutes a recent review is based on the how old it is, what type of experience it is applied to and and what time of year it currently is. Due to the seasonal nature of many businesses, what is considered recent is dynamically adjusted throughout the year.
There may be an adjustment if this experience hasn't received enough reviews within the last 88 days. The Kiwi Campers New Zealand experience has 0 recent rankings. Adjustments are according to the following table:
| Recent Reviews | Adjustment |
|---|---|
| 0 | -3.00% |
| 1 | -2.63% |
| 2 | -1.50% |
| 3 | -0.38% |
| 4 | -0.00% |
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Kiwi Campers New Zealand experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -2.82% |
| 198 | -2.84% |
| 199 | -2.85% |
| 200 | -2.87% |
| 201 | -2.88% |
| 202 | -2.90% |
| 203 | -2.91% |
| … | … |
Balancing Adjustment
31.95% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Onboarding Rating
This rating is about customer service and camper availability. It measures aspects of the customer journey that are often missing from online ratings. It includes performances based on: pre-booking communication, product availability and responsiveness to customer enquiries.
All metrics come from actual customer interactions.
Details are calculated daily from statistics over several years and merged with the score derived from customer reviews - to then form the final ranking score.
Final Ranking Score
64%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.