G'day, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Kiwi Campers New Zealand.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
Kiwi Campers New Zealand
Valid Reviews
142 Valid Reviews
The Kiwi Campers New Zealand experience has a total of 158 reviews. There are 142 valid reviews that are included when calculating the ranking score and 16 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 142 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 15 |
|
11% |
| 9/10 | 12 |
|
8% |
| 8/10 | 23 |
|
16% |
| 7/10 | 17 |
|
12% |
| 6/10 | 12 |
|
8% |
| 5/10 | 13 |
|
9% |
| 4/10 | 9 |
|
6% |
| 3/10 | 10 |
|
7% |
| 2/10 | 10 |
|
7% |
| 1/10 | 21 |
|
15% |
56.69% Average
The raw data average (mean) for all the Kiwi Campers New Zealand valid reviews is 56.69% and is based on 142 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
63 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 142 valid reviews, the experience has 63 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 63 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 1 |
|
2% |
| 9/10 | 4 |
|
6% |
| 8/10 | 17 |
|
27% |
| 7/10 | 14 |
|
22% |
| 6/10 | 7 |
|
11% |
| 5/10 | 9 |
|
14% |
| 4/10 | 8 |
|
13% |
| 3/10 | 3 |
|
5% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
64.76% Average
The raw data average (mean) for all the Kiwi Campers New Zealand face-to-face reviews is 64.76% and is based on 63 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
37.78%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Chris Barker | 2/10 | 344 days | 89% |
| Nicolas Brel | 3/10 | 467 days | 100% |
| Marije | 2/10 | 467 days | 84% |
| Rheanna L | 1/10 | 802 days | 54% |
| Rebecca | 1/10 | 986 days | 38% |
| Sebi | 1/10 | 1075 days | 32% |
| Gabriela | 1/10 | 1106 days | 29% |
| Trevor | 1/10 | 1137 days | 27% |
| Jan Henk van der Kolk | 1/10 | 1137 days | 27% |
| She and Vinz | 1/10 | 1655 days | 6% |
| Barrie from the UK | 1/10 | 2142 days | 4% |
| vincent pidoux | 1/10 | 2142 days | 4% |
| Flemming Mengel | 10/10 | 2171 days | 9% |
| Rick H | 5/10 | 2171 days | 7% |
| Alice Kate | 3/10 | 2202 days | 5% |
| Jaroslava Sipka | 7/10 | 2232 days | 8% |
| Timothy Ince | 9/10 | 2263 days | 9% |
| LP | 10/10 | 2263 days | 9% |
| Tim | 1/10 | 2477 days | 3% |
| Babak Makkinejad | 9/10 | 2536 days | 7% |
| Carsten Nielsen | 9/10 | 2566 days | 7% |
| Michael Yong | 9/10 | 2627 days | 7% |
| Guillaume | 3/10 | 2628 days | 4% |
| Aussie Lady | 2/10 | 2628 days | 3% |
| James | 3/10 | 2842 days | 3% |
| Ruth | 1/10 | 2842 days | 3% |
| Serge Trudel | 3/10 | 2842 days | 3% |
| Alan Julian | 6/10 | 2872 days | 5% |
| John Ridge | 6/10 | 2873 days | 5% |
| Karyn | 3/10 | 2873 days | 3% |
| 288 | 1/10 | 2901 days | 2% |
| Peter Zanker | 4/10 | 2987 days | 4% |
| Paul Brown | 1/10 | 2992 days | 2% |
| Gabe Hattingh | 4/10 | 3023 days | 4% |
| Ralf W | 1/10 | 3206 days | 2% |
| sue249 | 8/10 | 3206 days | 5% |
| D Hahn | 3/10 | 3215 days | 3% |
| Peter Brock | 5/10 | 3237 days | 4% |
| Samuel F | 1/10 | 3237 days | 2% |
| Barry Meredith | 6/10 | 3237 days | 4% |
| Neale Stead | 7/10 | 3237 days | 4% |
| Clémentine Llla | 2/10 | 3237 days | 2% |
| Wendy Kildey | 2/10 | 3237 days | 2% |
| Mia Allen | 7/10 | 3254 days | 4% |
| Guus smit | 8/10 | 3265 days | 4% |
| Walter Neff | 8/10 | 3265 days | 4% |
| Linda Beard | 7/10 | 3265 days | 4% |
| Xander | 7/10 | 3267 days | 4% |
| Hilde Timmerman | 5/10 | 3290 days | 3% |
| vern Lee | 2/10 | 3296 days | 2% |
| Anita Dyksterhuis | 8/10 | 3315 days | 4% |
| Rebecca Holmes | 6/10 | 3318 days | 4% |
| Ignacio Muerza | 1/10 | 3327 days | 2% |
| Alan Rock | 8/10 | 3333 days | 4% |
| Vicki Robey | 5/10 | 3338 days | 3% |
| James Suret | 7/10 | 3338 days | 4% |
| Barbara | 4/10 | 3343 days | 3% |
| Gazmira Molina | 3/10 | 3350 days | 2% |
| Alexandra Schmidt | 6/10 | 3353 days | 4% |
| Andres Gonzalez | 8/10 | 3354 days | 4% |
| Maggie Ward | 1/10 | 3357 days | 2% |
| Dorothy | 10/10 | 3388 days | 4% |
| Dali Jobson | 10/10 | 3418 days | 4% |
| Bill Wiltshire | 10/10 | 3418 days | 4% |
| gonzalo caldiz | 6/10 | 3592 days | 3% |
| Taha Ala | 10/10 | 3602 days | 3% |
| Maartje | 5/10 | 3628 days | 2% |
| Ellen F | 5/10 | 3631 days | 2% |
| renee verwey | 5/10 | 3651 days | 2% |
| Kang Minki | 2/10 | 3663 days | 1% |
| Louisa Blanchet | 1/10 | 3663 days | 1% |
| Stephen Maloon | 8/10 | 3693 days | 3% |
| Angela Hornby | 10/10 | 3694 days | 3% |
| Lee Giffard | 9/10 | 3723 days | 3% |
| Hendrik N. | 10/10 | 3723 days | 3% |
| Remco van Santen | 8/10 | 3724 days | 3% |
| kym kenny | 10/10 | 3755 days | 3% |
| Jennifer Lerchbacher | 5/10 | 3984 days | 1% |
| Reggie Max | 1/10 | 3996 days | 1% |
| Brian Scott | 3/10 | 3996 days | 1% |
| Jeff McInroy | 1/10 | 4028 days | 1% |
| Katie Stillman | 8/10 | 4042 days | 1% |
| Christian Roerig | 9/10 | 4058 days | 1% |
| Julian Kuemme | 9/10 | 4309 days | 0% |
| Mandy Reich | 7/10 | 4310 days | 0% |
| Jean Curry | 8/10 | 4312 days | 0% |
| Ricky White | 7/10 | 4333 days | 0% |
| Astrid | 2/10 | 4362 days | 0% |
| Anthony Brown | 7/10 | 4386 days | 2% |
| Sarah Strong | 7/10 | 4386 days | 2% |
| Lyn | 9/10 | 4393 days | 2% |
| Dieter Hirsch | 4/10 | 4399 days | 1% |
| Mike39 | 2/10 | 4424 days | 1% |
| Francois | 8/10 | 4699 days | 2% |
| CAH | 9/10 | 4758 days | 2% |
| Jes Paulsen | 8/10 | 4778 days | 2% |
| Darren Abbott | 8/10 | 4782 days | 2% |
| Frederick Neilsen | 5/10 | 4801 days | 2% |
| Cathy | 10/10 | 4880 days | 2% |
| Heewin Otten | 5/10 | 5086 days | 2% |
| jorf52 | 6/10 | 5093 days | 2% |
| Arnoldus Bergmans | 8/10 | 5159 days | 2% |
| Marek Woznica | 8/10 | 5162 days | 2% |
| Edward Marhi | 4/10 | 5396 days | 1% |
| Kris Gijbels | 6/10 | 5408 days | 2% |
| Margaret Lally | 8/10 | 5412 days | 2% |
| Stefanie | 7/10 | 5415 days | 2% |
| Barry Digby | 8/10 | 5417 days | 2% |
| Katherine and Pete Smal | 9/10 | 5420 days | 2% |
| Sue Croft | 9/10 | 5427 days | 2% |
| Pascal | 7/10 | 5448 days | 2% |
| young | 10/10 | 5703 days | 2% |
| Behrenot | 4/10 | 5712 days | 1% |
| Haupt | 6/10 | 5785 days | 2% |
| Shirley C | 6/10 | 5787 days | 2% |
| Cecile | 8/10 | 5798 days | 2% |
| Helen Power | 8/10 | 5818 days | 2% |
| Keith Maplestone | 8/10 | 5822 days | 2% |
| Holliger | 7/10 | 5840 days | 2% |
| ryanherold | 1/10 | 5854 days | 1% |
| Monika Wenzel | 6/10 | 5893 days | 2% |
| Christy | 7/10 | 5895 days | 2% |
| Gemma Morris | 9/10 | 5908 days | 2% |
| brianp | 7/10 | 6001 days | 2% |
| MarkP | 7/10 | 6126 days | 2% |
| VincentD | 4/10 | 6163 days | 1% |
| JoseB | 6/10 | 6163 days | 2% |
| AdelineC | 8/10 | 6164 days | 2% |
| Ute | 7/10 | 6181 days | 2% |
| Jan | 8/10 | 6193 days | 2% |
| Young Dianne | 10/10 | 6292 days | 2% |
| Thom | 2/10 | 6465 days | 1% |
| Chris | 10/10 | 6478 days | 2% |
| Toni Keown | 10/10 | 6484 days | 2% |
| Jason Page | 3/10 | 6509 days | 1% |
| Jones | 5/10 | 6520 days | 2% |
| Katherine | 8/10 | 6528 days | 2% |
| Caridi | 4/10 | 6528 days | 1% |
| Esa | 5/10 | 6880 days | 2% |
| Jensen | 4/10 | 6899 days | 1% |
| Bernhard | 10/10 | 6903 days | 2% |
| Michael | 5/10 | 6927 days | 2% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Kiwi Campers New Zealand experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-7.06% Adjustment
Recent reviews reflect the experience as it currently operates. This means it's important to get fresh reviews. Some experiences discovered they could get a few good reviews and then, resting on their laurels, discourage any further reviews. This adjustment stimulates experiences to be positively involved in the review generating process and discourages them from manipulating the ranking system in this manner.
What constitutes a recent review is based on the how old it is, what type of experience it is applied to and and what time of year it currently is. Due to the seasonal nature of many businesses, what is considered recent is dynamically adjusted throughout the year.
There may be an adjustment if this experience hasn't received enough reviews within the last 44 days. The Kiwi Campers New Zealand experience has 0 recent rankings. Adjustments are according to the following table:
| Recent Reviews | Adjustment |
|---|---|
| 0 | -3.00% |
| 1 | -2.63% |
| 2 | -1.50% |
| 3 | -0.38% |
| 4 | -0.00% |
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Kiwi Campers New Zealand experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -4.00% |
| 198 | -4.02% |
| 199 | -4.04% |
| 200 | -4.06% |
| 201 | -4.08% |
| 202 | -4.10% |
| 203 | -4.12% |
| … | … |
Balancing Adjustment
32.82% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Onboarding Rating
This rating is about customer service and camper availability. It measures aspects of the customer journey that are often missing from online ratings. It includes performances based on: pre-booking communication, product availability and responsiveness to customer enquiries.
All metrics come from actual customer interactions.
Details are calculated daily from statistics over several years and merged with the score derived from customer reviews - to then form the final ranking score.
Final Ranking Score
63%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.