G'day, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Kiwi Campers New Zealand.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
Kiwi Campers New Zealand
Valid Reviews
142 Valid Reviews
The Kiwi Campers New Zealand experience has a total of 158 reviews. There are 142 valid reviews that are included when calculating the ranking score and 16 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 142 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 15 |
|
11% |
| 9/10 | 12 |
|
8% |
| 8/10 | 23 |
|
16% |
| 7/10 | 17 |
|
12% |
| 6/10 | 12 |
|
8% |
| 5/10 | 13 |
|
9% |
| 4/10 | 9 |
|
6% |
| 3/10 | 10 |
|
7% |
| 2/10 | 10 |
|
7% |
| 1/10 | 21 |
|
15% |
56.69% Average
The raw data average (mean) for all the Kiwi Campers New Zealand valid reviews is 56.69% and is based on 142 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
63 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 142 valid reviews, the experience has 63 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 63 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 1 |
|
2% |
| 9/10 | 4 |
|
6% |
| 8/10 | 17 |
|
27% |
| 7/10 | 14 |
|
22% |
| 6/10 | 7 |
|
11% |
| 5/10 | 9 |
|
14% |
| 4/10 | 8 |
|
13% |
| 3/10 | 3 |
|
5% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
64.76% Average
The raw data average (mean) for all the Kiwi Campers New Zealand face-to-face reviews is 64.76% and is based on 63 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
39.71%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Chris Barker | 2/10 | 485 days | 92% |
| Nicolas Brel | 3/10 | 608 days | 100% |
| Marije | 2/10 | 608 days | 84% |
| Rheanna L | 1/10 | 943 days | 46% |
| Rebecca | 1/10 | 1127 days | 31% |
| Sebi | 1/10 | 1216 days | 24% |
| Gabriela | 1/10 | 1247 days | 22% |
| Trevor | 1/10 | 1278 days | 21% |
| Jan Henk van der Kolk | 1/10 | 1278 days | 21% |
| She and Vinz | 1/10 | 1796 days | 4% |
| Barrie from the UK | 1/10 | 2283 days | 4% |
| vincent pidoux | 1/10 | 2283 days | 4% |
| Flemming Mengel | 10/10 | 2312 days | 9% |
| Rick H | 5/10 | 2312 days | 7% |
| Alice Kate | 3/10 | 2343 days | 5% |
| Jaroslava Sipka | 7/10 | 2373 days | 8% |
| Timothy Ince | 9/10 | 2404 days | 9% |
| LP | 10/10 | 2404 days | 9% |
| Tim | 1/10 | 2618 days | 3% |
| Babak Makkinejad | 9/10 | 2677 days | 7% |
| Carsten Nielsen | 9/10 | 2707 days | 7% |
| Michael Yong | 9/10 | 2768 days | 7% |
| Guillaume | 3/10 | 2769 days | 4% |
| Aussie Lady | 2/10 | 2769 days | 3% |
| James | 3/10 | 2983 days | 3% |
| Ruth | 1/10 | 2983 days | 2% |
| Serge Trudel | 3/10 | 2983 days | 3% |
| Alan Julian | 6/10 | 3013 days | 5% |
| John Ridge | 6/10 | 3014 days | 5% |
| Karyn | 3/10 | 3014 days | 3% |
| 288 | 1/10 | 3042 days | 2% |
| Peter Zanker | 4/10 | 3128 days | 3% |
| Paul Brown | 1/10 | 3133 days | 2% |
| Gabe Hattingh | 4/10 | 3164 days | 3% |
| Ralf W | 1/10 | 3347 days | 2% |
| sue249 | 8/10 | 3347 days | 4% |
| D Hahn | 3/10 | 3356 days | 2% |
| Peter Brock | 5/10 | 3378 days | 3% |
| Samuel F | 1/10 | 3378 days | 1% |
| Barry Meredith | 6/10 | 3378 days | 4% |
| Neale Stead | 7/10 | 3378 days | 4% |
| Clémentine Llla | 2/10 | 3378 days | 2% |
| Wendy Kildey | 2/10 | 3378 days | 2% |
| Mia Allen | 7/10 | 3395 days | 4% |
| Guus smit | 8/10 | 3406 days | 4% |
| Walter Neff | 8/10 | 3406 days | 4% |
| Linda Beard | 7/10 | 3406 days | 4% |
| Xander | 7/10 | 3408 days | 4% |
| Hilde Timmerman | 5/10 | 3431 days | 3% |
| vern Lee | 2/10 | 3437 days | 2% |
| Anita Dyksterhuis | 8/10 | 3456 days | 4% |
| Rebecca Holmes | 6/10 | 3459 days | 3% |
| Ignacio Muerza | 1/10 | 3468 days | 1% |
| Alan Rock | 8/10 | 3474 days | 4% |
| Vicki Robey | 5/10 | 3479 days | 3% |
| James Suret | 7/10 | 3479 days | 3% |
| Barbara | 4/10 | 3484 days | 2% |
| Gazmira Molina | 3/10 | 3491 days | 2% |
| Alexandra Schmidt | 6/10 | 3494 days | 3% |
| Andres Gonzalez | 8/10 | 3495 days | 4% |
| Maggie Ward | 1/10 | 3498 days | 1% |
| Dorothy | 10/10 | 3529 days | 3% |
| Dali Jobson | 10/10 | 3559 days | 3% |
| Bill Wiltshire | 10/10 | 3559 days | 3% |
| gonzalo caldiz | 6/10 | 3733 days | 2% |
| Taha Ala | 10/10 | 3743 days | 3% |
| Maartje | 5/10 | 3769 days | 2% |
| Ellen F | 5/10 | 3772 days | 2% |
| renee verwey | 5/10 | 3792 days | 2% |
| Kang Minki | 2/10 | 3804 days | 1% |
| Louisa Blanchet | 1/10 | 3804 days | 1% |
| Stephen Maloon | 8/10 | 3834 days | 2% |
| Angela Hornby | 10/10 | 3835 days | 2% |
| Lee Giffard | 9/10 | 3864 days | 2% |
| Hendrik N. | 10/10 | 3864 days | 2% |
| Remco van Santen | 8/10 | 3865 days | 2% |
| kym kenny | 10/10 | 3896 days | 2% |
| Jennifer Lerchbacher | 5/10 | 4125 days | 0% |
| Reggie Max | 1/10 | 4137 days | 0% |
| Brian Scott | 3/10 | 4137 days | 0% |
| Jeff McInroy | 1/10 | 4169 days | 0% |
| Katie Stillman | 8/10 | 4183 days | 0% |
| Christian Roerig | 9/10 | 4199 days | 0% |
| Julian Kuemme | 9/10 | 4450 days | 2% |
| Mandy Reich | 7/10 | 4451 days | 2% |
| Jean Curry | 8/10 | 4453 days | 2% |
| Ricky White | 7/10 | 4474 days | 2% |
| Astrid | 2/10 | 4503 days | 1% |
| Anthony Brown | 7/10 | 4527 days | 2% |
| Sarah Strong | 7/10 | 4527 days | 2% |
| Lyn | 9/10 | 4534 days | 2% |
| Dieter Hirsch | 4/10 | 4540 days | 1% |
| Mike39 | 2/10 | 4565 days | 1% |
| Francois | 8/10 | 4840 days | 2% |
| CAH | 9/10 | 4899 days | 2% |
| Jes Paulsen | 8/10 | 4919 days | 2% |
| Darren Abbott | 8/10 | 4923 days | 2% |
| Frederick Neilsen | 5/10 | 4942 days | 1% |
| Cathy | 10/10 | 5021 days | 2% |
| Heewin Otten | 5/10 | 5227 days | 1% |
| jorf52 | 6/10 | 5234 days | 2% |
| Arnoldus Bergmans | 8/10 | 5300 days | 2% |
| Marek Woznica | 8/10 | 5303 days | 2% |
| Edward Marhi | 4/10 | 5537 days | 1% |
| Kris Gijbels | 6/10 | 5549 days | 2% |
| Margaret Lally | 8/10 | 5553 days | 2% |
| Stefanie | 7/10 | 5556 days | 2% |
| Barry Digby | 8/10 | 5558 days | 2% |
| Katherine and Pete Smal | 9/10 | 5561 days | 2% |
| Sue Croft | 9/10 | 5568 days | 2% |
| Pascal | 7/10 | 5589 days | 2% |
| young | 10/10 | 5844 days | 2% |
| Behrenot | 4/10 | 5853 days | 1% |
| Haupt | 6/10 | 5926 days | 2% |
| Shirley C | 6/10 | 5928 days | 2% |
| Cecile | 8/10 | 5939 days | 2% |
| Helen Power | 8/10 | 5959 days | 2% |
| Keith Maplestone | 8/10 | 5963 days | 2% |
| Holliger | 7/10 | 5981 days | 2% |
| ryanherold | 1/10 | 5995 days | 1% |
| Monika Wenzel | 6/10 | 6034 days | 2% |
| Christy | 7/10 | 6036 days | 2% |
| Gemma Morris | 9/10 | 6049 days | 2% |
| brianp | 7/10 | 6142 days | 2% |
| MarkP | 7/10 | 6267 days | 2% |
| VincentD | 4/10 | 6304 days | 1% |
| JoseB | 6/10 | 6304 days | 2% |
| AdelineC | 8/10 | 6305 days | 2% |
| Ute | 7/10 | 6322 days | 2% |
| Jan | 8/10 | 6334 days | 2% |
| Young Dianne | 10/10 | 6433 days | 2% |
| Thom | 2/10 | 6606 days | 1% |
| Chris | 10/10 | 6619 days | 2% |
| Toni Keown | 10/10 | 6625 days | 2% |
| Jason Page | 3/10 | 6650 days | 1% |
| Jones | 5/10 | 6661 days | 1% |
| Katherine | 8/10 | 6669 days | 2% |
| Caridi | 4/10 | 6669 days | 1% |
| Esa | 5/10 | 7021 days | 1% |
| Jensen | 4/10 | 7040 days | 1% |
| Bernhard | 10/10 | 7044 days | 2% |
| Michael | 5/10 | 7068 days | 1% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Kiwi Campers New Zealand experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-5.45% Adjustment
Recent reviews reflect the experience as it currently operates. This means it's important to get fresh reviews. Some experiences discovered they could get a few good reviews and then, resting on their laurels, discourage any further reviews. This adjustment stimulates experiences to be positively involved in the review generating process and discourages them from manipulating the ranking system in this manner.
What constitutes a recent review is based on the how old it is, what type of experience it is applied to and and what time of year it currently is. Due to the seasonal nature of many businesses, what is considered recent is dynamically adjusted throughout the year.
There may be an adjustment if this experience hasn't received enough reviews within the last 106 days. The Kiwi Campers New Zealand experience has 0 recent rankings. Adjustments are according to the following table:
| Recent Reviews | Adjustment |
|---|---|
| 0 | -3.00% |
| 1 | -2.63% |
| 2 | -1.50% |
| 3 | -0.38% |
| 4 | -0.00% |
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Kiwi Campers New Zealand experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -2.42% |
| 198 | -2.43% |
| 199 | -2.44% |
| 200 | -2.45% |
| 201 | -2.46% |
| 202 | -2.48% |
| 203 | -2.49% |
| … | … |
Balancing Adjustment
31.71% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Onboarding Rating
This rating is about customer service and camper availability. It measures aspects of the customer journey that are often missing from online ratings. It includes performances based on: pre-booking communication, product availability and responsiveness to customer enquiries.
All metrics come from actual customer interactions.
Details are calculated daily from statistics over several years and merged with the score derived from customer reviews - to then form the final ranking score.
Final Ranking Score
65%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.