Hey, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Kiwi Campers New Zealand.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
Kiwi Campers New Zealand
Valid Reviews
142 Valid Reviews
The Kiwi Campers New Zealand experience has a total of 158 reviews. There are 142 valid reviews that are included when calculating the ranking score and 16 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 142 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 15 |
|
11% |
| 9/10 | 12 |
|
8% |
| 8/10 | 23 |
|
16% |
| 7/10 | 17 |
|
12% |
| 6/10 | 12 |
|
8% |
| 5/10 | 13 |
|
9% |
| 4/10 | 9 |
|
6% |
| 3/10 | 10 |
|
7% |
| 2/10 | 10 |
|
7% |
| 1/10 | 21 |
|
15% |
56.69% Average
The raw data average (mean) for all the Kiwi Campers New Zealand valid reviews is 56.69% and is based on 142 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
63 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 142 valid reviews, the experience has 63 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 63 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 1 |
|
2% |
| 9/10 | 4 |
|
6% |
| 8/10 | 17 |
|
27% |
| 7/10 | 14 |
|
22% |
| 6/10 | 7 |
|
11% |
| 5/10 | 9 |
|
14% |
| 4/10 | 8 |
|
13% |
| 3/10 | 3 |
|
5% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
64.76% Average
The raw data average (mean) for all the Kiwi Campers New Zealand face-to-face reviews is 64.76% and is based on 63 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
40.46%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Chris Barker | 2/10 | 545 days | 93% |
| Nicolas Brel | 3/10 | 668 days | 100% |
| Marije | 2/10 | 668 days | 84% |
| Rheanna L | 1/10 | 1003 days | 43% |
| Rebecca | 1/10 | 1187 days | 28% |
| Sebi | 1/10 | 1276 days | 22% |
| Gabriela | 1/10 | 1307 days | 20% |
| Trevor | 1/10 | 1338 days | 18% |
| Jan Henk van der Kolk | 1/10 | 1338 days | 18% |
| She and Vinz | 1/10 | 1856 days | 5% |
| Barrie from the UK | 1/10 | 2343 days | 4% |
| vincent pidoux | 1/10 | 2343 days | 4% |
| Flemming Mengel | 10/10 | 2372 days | 9% |
| Rick H | 5/10 | 2372 days | 7% |
| Alice Kate | 3/10 | 2403 days | 5% |
| Jaroslava Sipka | 7/10 | 2434 days | 8% |
| Timothy Ince | 9/10 | 2464 days | 9% |
| LP | 10/10 | 2464 days | 9% |
| Tim | 1/10 | 2678 days | 3% |
| Babak Makkinejad | 9/10 | 2737 days | 8% |
| Carsten Nielsen | 9/10 | 2768 days | 7% |
| Michael Yong | 9/10 | 2829 days | 7% |
| Guillaume | 3/10 | 2829 days | 4% |
| Aussie Lady | 2/10 | 2829 days | 3% |
| James | 3/10 | 3043 days | 3% |
| Ruth | 1/10 | 3043 days | 2% |
| Serge Trudel | 3/10 | 3043 days | 3% |
| Alan Julian | 6/10 | 3074 days | 5% |
| John Ridge | 6/10 | 3074 days | 5% |
| Karyn | 3/10 | 3074 days | 3% |
| 288 | 1/10 | 3102 days | 2% |
| Peter Zanker | 4/10 | 3188 days | 3% |
| Paul Brown | 1/10 | 3194 days | 2% |
| Gabe Hattingh | 4/10 | 3225 days | 3% |
| Ralf W | 1/10 | 3408 days | 2% |
| sue249 | 8/10 | 3408 days | 4% |
| D Hahn | 3/10 | 3416 days | 2% |
| Peter Brock | 5/10 | 3439 days | 3% |
| Samuel F | 1/10 | 3439 days | 2% |
| Barry Meredith | 6/10 | 3439 days | 4% |
| Neale Stead | 7/10 | 3439 days | 4% |
| Clémentine Llla | 2/10 | 3439 days | 2% |
| Wendy Kildey | 2/10 | 3439 days | 2% |
| Mia Allen | 7/10 | 3455 days | 4% |
| Guus smit | 8/10 | 3467 days | 4% |
| Walter Neff | 8/10 | 3467 days | 4% |
| Linda Beard | 7/10 | 3467 days | 4% |
| Xander | 7/10 | 3468 days | 4% |
| Hilde Timmerman | 5/10 | 3491 days | 3% |
| vern Lee | 2/10 | 3498 days | 2% |
| Anita Dyksterhuis | 8/10 | 3516 days | 4% |
| Rebecca Holmes | 6/10 | 3519 days | 3% |
| Ignacio Muerza | 1/10 | 3529 days | 1% |
| Alan Rock | 8/10 | 3534 days | 4% |
| Vicki Robey | 5/10 | 3539 days | 3% |
| James Suret | 7/10 | 3539 days | 3% |
| Barbara | 4/10 | 3544 days | 2% |
| Gazmira Molina | 3/10 | 3551 days | 2% |
| Alexandra Schmidt | 6/10 | 3554 days | 3% |
| Andres Gonzalez | 8/10 | 3555 days | 4% |
| Maggie Ward | 1/10 | 3559 days | 1% |
| Dorothy | 10/10 | 3590 days | 4% |
| Dali Jobson | 10/10 | 3620 days | 3% |
| Bill Wiltshire | 10/10 | 3620 days | 3% |
| gonzalo caldiz | 6/10 | 3793 days | 2% |
| Taha Ala | 10/10 | 3804 days | 2% |
| Maartje | 5/10 | 3829 days | 2% |
| Ellen F | 5/10 | 3833 days | 2% |
| renee verwey | 5/10 | 3852 days | 2% |
| Kang Minki | 2/10 | 3864 days | 1% |
| Louisa Blanchet | 1/10 | 3864 days | 1% |
| Stephen Maloon | 8/10 | 3895 days | 2% |
| Angela Hornby | 10/10 | 3895 days | 2% |
| Lee Giffard | 9/10 | 3925 days | 2% |
| Hendrik N. | 10/10 | 3925 days | 2% |
| Remco van Santen | 8/10 | 3925 days | 2% |
| kym kenny | 10/10 | 3956 days | 2% |
| Jennifer Lerchbacher | 5/10 | 4185 days | 0% |
| Reggie Max | 1/10 | 4198 days | 0% |
| Brian Scott | 3/10 | 4198 days | 0% |
| Jeff McInroy | 1/10 | 4229 days | 0% |
| Katie Stillman | 8/10 | 4243 days | 0% |
| Christian Roerig | 9/10 | 4260 days | 0% |
| Julian Kuemme | 9/10 | 4510 days | 2% |
| Mandy Reich | 7/10 | 4511 days | 2% |
| Jean Curry | 8/10 | 4513 days | 2% |
| Ricky White | 7/10 | 4534 days | 2% |
| Astrid | 2/10 | 4563 days | 1% |
| Anthony Brown | 7/10 | 4587 days | 2% |
| Sarah Strong | 7/10 | 4587 days | 2% |
| Lyn | 9/10 | 4594 days | 2% |
| Dieter Hirsch | 4/10 | 4600 days | 1% |
| Mike39 | 2/10 | 4625 days | 1% |
| Francois | 8/10 | 4900 days | 2% |
| CAH | 9/10 | 4959 days | 2% |
| Jes Paulsen | 8/10 | 4979 days | 2% |
| Darren Abbott | 8/10 | 4983 days | 2% |
| Frederick Neilsen | 5/10 | 5002 days | 2% |
| Cathy | 10/10 | 5081 days | 2% |
| Heewin Otten | 5/10 | 5287 days | 2% |
| jorf52 | 6/10 | 5294 days | 2% |
| Arnoldus Bergmans | 8/10 | 5360 days | 2% |
| Marek Woznica | 8/10 | 5363 days | 2% |
| Edward Marhi | 4/10 | 5597 days | 1% |
| Kris Gijbels | 6/10 | 5609 days | 2% |
| Margaret Lally | 8/10 | 5613 days | 2% |
| Stefanie | 7/10 | 5616 days | 2% |
| Barry Digby | 8/10 | 5618 days | 2% |
| Katherine and Pete Smal | 9/10 | 5621 days | 2% |
| Sue Croft | 9/10 | 5628 days | 2% |
| Pascal | 7/10 | 5649 days | 2% |
| young | 10/10 | 5904 days | 2% |
| Behrenot | 4/10 | 5913 days | 1% |
| Haupt | 6/10 | 5986 days | 2% |
| Shirley C | 6/10 | 5988 days | 2% |
| Cecile | 8/10 | 5999 days | 2% |
| Helen Power | 8/10 | 6019 days | 2% |
| Keith Maplestone | 8/10 | 6023 days | 2% |
| Holliger | 7/10 | 6041 days | 2% |
| ryanherold | 1/10 | 6055 days | 1% |
| Monika Wenzel | 6/10 | 6094 days | 2% |
| Christy | 7/10 | 6096 days | 2% |
| Gemma Morris | 9/10 | 6109 days | 2% |
| brianp | 7/10 | 6202 days | 2% |
| MarkP | 7/10 | 6327 days | 2% |
| VincentD | 4/10 | 6364 days | 1% |
| JoseB | 6/10 | 6364 days | 2% |
| AdelineC | 8/10 | 6365 days | 2% |
| Ute | 7/10 | 6383 days | 2% |
| Jan | 8/10 | 6395 days | 2% |
| Young Dianne | 10/10 | 6493 days | 2% |
| Thom | 2/10 | 6666 days | 1% |
| Chris | 10/10 | 6680 days | 2% |
| Toni Keown | 10/10 | 6685 days | 2% |
| Jason Page | 3/10 | 6710 days | 1% |
| Jones | 5/10 | 6721 days | 2% |
| Katherine | 8/10 | 6729 days | 2% |
| Caridi | 4/10 | 6729 days | 1% |
| Esa | 5/10 | 7081 days | 2% |
| Jensen | 4/10 | 7100 days | 1% |
| Bernhard | 10/10 | 7104 days | 2% |
| Michael | 5/10 | 7128 days | 2% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Kiwi Campers New Zealand experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-5.09% Adjustment
Recent reviews reflect the experience as it currently operates. This means it's important to get fresh reviews. Some experiences discovered they could get a few good reviews and then, resting on their laurels, discourage any further reviews. This adjustment stimulates experiences to be positively involved in the review generating process and discourages them from manipulating the ranking system in this manner.
What constitutes a recent review is based on the how old it is, what type of experience it is applied to and and what time of year it currently is. Due to the seasonal nature of many businesses, what is considered recent is dynamically adjusted throughout the year.
There may be an adjustment if this experience hasn't received enough reviews within the last 123 days. The Kiwi Campers New Zealand experience has 0 recent rankings. Adjustments are according to the following table:
| Recent Reviews | Adjustment |
|---|---|
| 0 | -3.00% |
| 1 | -2.63% |
| 2 | -1.50% |
| 3 | -0.38% |
| 4 | -0.00% |
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Kiwi Campers New Zealand experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -2.06% |
| 198 | -2.07% |
| 199 | -2.08% |
| 200 | -2.09% |
| 201 | -2.10% |
| 202 | -2.12% |
| 203 | -2.13% |
| … | … |
Balancing Adjustment
31.27% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Onboarding Rating
This rating is about customer service and camper availability. It measures aspects of the customer journey that are often missing from online ratings. It includes performances based on: pre-booking communication, product availability and responsiveness to customer enquiries.
All metrics come from actual customer interactions.
Details are calculated daily from statistics over several years and merged with the score derived from customer reviews - to then form the final ranking score.
Final Ranking Score
65%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.