Hey, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Kiwi Campers New Zealand.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
Kiwi Campers New Zealand
Valid Reviews
142 Valid Reviews
The Kiwi Campers New Zealand experience has a total of 158 reviews. There are 142 valid reviews that are included when calculating the ranking score and 16 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 142 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 15 |
|
11% |
| 9/10 | 12 |
|
8% |
| 8/10 | 23 |
|
16% |
| 7/10 | 17 |
|
12% |
| 6/10 | 12 |
|
8% |
| 5/10 | 13 |
|
9% |
| 4/10 | 9 |
|
6% |
| 3/10 | 10 |
|
7% |
| 2/10 | 10 |
|
7% |
| 1/10 | 21 |
|
15% |
56.69% Average
The raw data average (mean) for all the Kiwi Campers New Zealand valid reviews is 56.69% and is based on 142 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
63 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 142 valid reviews, the experience has 63 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 63 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 1 |
|
2% |
| 9/10 | 4 |
|
6% |
| 8/10 | 17 |
|
27% |
| 7/10 | 14 |
|
22% |
| 6/10 | 7 |
|
11% |
| 5/10 | 9 |
|
14% |
| 4/10 | 8 |
|
13% |
| 3/10 | 3 |
|
5% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
64.76% Average
The raw data average (mean) for all the Kiwi Campers New Zealand face-to-face reviews is 64.76% and is based on 63 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
37.96%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Chris Barker | 2/10 | 364 days | 89% |
| Nicolas Brel | 3/10 | 487 days | 100% |
| Marije | 2/10 | 487 days | 84% |
| Rheanna L | 1/10 | 822 days | 53% |
| Rebecca | 1/10 | 1006 days | 37% |
| Sebi | 1/10 | 1095 days | 30% |
| Gabriela | 1/10 | 1126 days | 28% |
| Trevor | 1/10 | 1157 days | 26% |
| Jan Henk van der Kolk | 1/10 | 1157 days | 26% |
| She and Vinz | 1/10 | 1675 days | 5% |
| Barrie from the UK | 1/10 | 2162 days | 4% |
| vincent pidoux | 1/10 | 2162 days | 4% |
| Flemming Mengel | 10/10 | 2191 days | 9% |
| Rick H | 5/10 | 2191 days | 7% |
| Alice Kate | 3/10 | 2222 days | 5% |
| Jaroslava Sipka | 7/10 | 2253 days | 8% |
| Timothy Ince | 9/10 | 2283 days | 9% |
| LP | 10/10 | 2283 days | 9% |
| Tim | 1/10 | 2497 days | 3% |
| Babak Makkinejad | 9/10 | 2556 days | 7% |
| Carsten Nielsen | 9/10 | 2587 days | 7% |
| Michael Yong | 9/10 | 2648 days | 7% |
| Guillaume | 3/10 | 2648 days | 4% |
| Aussie Lady | 2/10 | 2648 days | 3% |
| James | 3/10 | 2862 days | 3% |
| Ruth | 1/10 | 2862 days | 2% |
| Serge Trudel | 3/10 | 2862 days | 3% |
| Alan Julian | 6/10 | 2893 days | 5% |
| John Ridge | 6/10 | 2893 days | 5% |
| Karyn | 3/10 | 2893 days | 3% |
| 288 | 1/10 | 2921 days | 2% |
| Peter Zanker | 4/10 | 3007 days | 4% |
| Paul Brown | 1/10 | 3013 days | 2% |
| Gabe Hattingh | 4/10 | 3044 days | 4% |
| Ralf W | 1/10 | 3227 days | 2% |
| sue249 | 8/10 | 3227 days | 5% |
| D Hahn | 3/10 | 3235 days | 2% |
| Peter Brock | 5/10 | 3258 days | 3% |
| Samuel F | 1/10 | 3258 days | 2% |
| Barry Meredith | 6/10 | 3258 days | 4% |
| Neale Stead | 7/10 | 3258 days | 4% |
| Clémentine Llla | 2/10 | 3258 days | 2% |
| Wendy Kildey | 2/10 | 3258 days | 2% |
| Mia Allen | 7/10 | 3274 days | 4% |
| Guus smit | 8/10 | 3286 days | 4% |
| Walter Neff | 8/10 | 3286 days | 4% |
| Linda Beard | 7/10 | 3286 days | 4% |
| Xander | 7/10 | 3287 days | 4% |
| Hilde Timmerman | 5/10 | 3310 days | 3% |
| vern Lee | 2/10 | 3317 days | 2% |
| Anita Dyksterhuis | 8/10 | 3335 days | 4% |
| Rebecca Holmes | 6/10 | 3338 days | 4% |
| Ignacio Muerza | 1/10 | 3348 days | 2% |
| Alan Rock | 8/10 | 3353 days | 4% |
| Vicki Robey | 5/10 | 3358 days | 3% |
| James Suret | 7/10 | 3358 days | 4% |
| Barbara | 4/10 | 3363 days | 3% |
| Gazmira Molina | 3/10 | 3370 days | 2% |
| Alexandra Schmidt | 6/10 | 3373 days | 4% |
| Andres Gonzalez | 8/10 | 3374 days | 4% |
| Maggie Ward | 1/10 | 3378 days | 2% |
| Dorothy | 10/10 | 3409 days | 4% |
| Dali Jobson | 10/10 | 3439 days | 4% |
| Bill Wiltshire | 10/10 | 3439 days | 4% |
| gonzalo caldiz | 6/10 | 3612 days | 3% |
| Taha Ala | 10/10 | 3623 days | 3% |
| Maartje | 5/10 | 3648 days | 2% |
| Ellen F | 5/10 | 3652 days | 2% |
| renee verwey | 5/10 | 3671 days | 2% |
| Kang Minki | 2/10 | 3683 days | 1% |
| Louisa Blanchet | 1/10 | 3683 days | 1% |
| Stephen Maloon | 8/10 | 3714 days | 3% |
| Angela Hornby | 10/10 | 3714 days | 3% |
| Lee Giffard | 9/10 | 3744 days | 3% |
| Hendrik N. | 10/10 | 3744 days | 3% |
| Remco van Santen | 8/10 | 3744 days | 2% |
| kym kenny | 10/10 | 3775 days | 2% |
| Jennifer Lerchbacher | 5/10 | 4004 days | 1% |
| Reggie Max | 1/10 | 4017 days | 1% |
| Brian Scott | 3/10 | 4017 days | 1% |
| Jeff McInroy | 1/10 | 4048 days | 0% |
| Katie Stillman | 8/10 | 4062 days | 1% |
| Christian Roerig | 9/10 | 4079 days | 1% |
| Julian Kuemme | 9/10 | 4329 days | 0% |
| Mandy Reich | 7/10 | 4330 days | 0% |
| Jean Curry | 8/10 | 4332 days | 0% |
| Ricky White | 7/10 | 4353 days | 0% |
| Astrid | 2/10 | 4382 days | 1% |
| Anthony Brown | 7/10 | 4406 days | 2% |
| Sarah Strong | 7/10 | 4406 days | 2% |
| Lyn | 9/10 | 4413 days | 2% |
| Dieter Hirsch | 4/10 | 4419 days | 1% |
| Mike39 | 2/10 | 4444 days | 1% |
| Francois | 8/10 | 4719 days | 2% |
| CAH | 9/10 | 4778 days | 2% |
| Jes Paulsen | 8/10 | 4798 days | 2% |
| Darren Abbott | 8/10 | 4802 days | 2% |
| Frederick Neilsen | 5/10 | 4821 days | 2% |
| Cathy | 10/10 | 4900 days | 2% |
| Heewin Otten | 5/10 | 5106 days | 2% |
| jorf52 | 6/10 | 5113 days | 2% |
| Arnoldus Bergmans | 8/10 | 5179 days | 2% |
| Marek Woznica | 8/10 | 5182 days | 2% |
| Edward Marhi | 4/10 | 5416 days | 1% |
| Kris Gijbels | 6/10 | 5428 days | 2% |
| Margaret Lally | 8/10 | 5432 days | 2% |
| Stefanie | 7/10 | 5435 days | 2% |
| Barry Digby | 8/10 | 5437 days | 2% |
| Katherine and Pete Smal | 9/10 | 5440 days | 2% |
| Sue Croft | 9/10 | 5447 days | 2% |
| Pascal | 7/10 | 5468 days | 2% |
| young | 10/10 | 5723 days | 2% |
| Behrenot | 4/10 | 5732 days | 1% |
| Haupt | 6/10 | 5805 days | 2% |
| Shirley C | 6/10 | 5807 days | 2% |
| Cecile | 8/10 | 5818 days | 2% |
| Helen Power | 8/10 | 5838 days | 2% |
| Keith Maplestone | 8/10 | 5842 days | 2% |
| Holliger | 7/10 | 5860 days | 2% |
| ryanherold | 1/10 | 5874 days | 1% |
| Monika Wenzel | 6/10 | 5913 days | 2% |
| Christy | 7/10 | 5915 days | 2% |
| Gemma Morris | 9/10 | 5928 days | 2% |
| brianp | 7/10 | 6021 days | 2% |
| MarkP | 7/10 | 6146 days | 2% |
| VincentD | 4/10 | 6183 days | 1% |
| JoseB | 6/10 | 6183 days | 2% |
| AdelineC | 8/10 | 6184 days | 2% |
| Ute | 7/10 | 6202 days | 2% |
| Jan | 8/10 | 6214 days | 2% |
| Young Dianne | 10/10 | 6312 days | 2% |
| Thom | 2/10 | 6485 days | 1% |
| Chris | 10/10 | 6498 days | 2% |
| Toni Keown | 10/10 | 6504 days | 2% |
| Jason Page | 3/10 | 6529 days | 1% |
| Jones | 5/10 | 6540 days | 2% |
| Katherine | 8/10 | 6548 days | 2% |
| Caridi | 4/10 | 6548 days | 1% |
| Esa | 5/10 | 6900 days | 2% |
| Jensen | 4/10 | 6919 days | 1% |
| Bernhard | 10/10 | 6923 days | 2% |
| Michael | 5/10 | 6947 days | 2% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Kiwi Campers New Zealand experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-7.14% Adjustment
Recent reviews reflect the experience as it currently operates. This means it's important to get fresh reviews. Some experiences discovered they could get a few good reviews and then, resting on their laurels, discourage any further reviews. This adjustment stimulates experiences to be positively involved in the review generating process and discourages them from manipulating the ranking system in this manner.
What constitutes a recent review is based on the how old it is, what type of experience it is applied to and and what time of year it currently is. Due to the seasonal nature of many businesses, what is considered recent is dynamically adjusted throughout the year.
There may be an adjustment if this experience hasn't received enough reviews within the last 49 days. The Kiwi Campers New Zealand experience has 0 recent rankings. Adjustments are according to the following table:
| Recent Reviews | Adjustment |
|---|---|
| 0 | -3.00% |
| 1 | -2.63% |
| 2 | -1.50% |
| 3 | -0.38% |
| 4 | -0.00% |
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Kiwi Campers New Zealand experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -4.08% |
| 198 | -4.10% |
| 199 | -4.12% |
| 200 | -4.14% |
| 201 | -4.16% |
| 202 | -4.18% |
| 203 | -4.20% |
| … | … |
Balancing Adjustment
32.80% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Onboarding Rating
This rating is about customer service and camper availability. It measures aspects of the customer journey that are often missing from online ratings. It includes performances based on: pre-booking communication, product availability and responsiveness to customer enquiries.
All metrics come from actual customer interactions.
Details are calculated daily from statistics over several years and merged with the score derived from customer reviews - to then form the final ranking score.
Final Ranking Score
63%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.