Ranking Score Explained

Kia ora, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.

The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!

We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?

Below you'll find details around some of the important factors that went into calculating the ranking score for Adventure Campervans.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.

Cymen Crick's avatar

Cymen Crick

Rankers Owner

Adventure Campervans

Valid Reviews

78 Valid Reviews

The Adventure Campervans experience has a total of 82 reviews. There are 78 valid reviews that are included when calculating the ranking score and 4 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.

Below is the distribution of ratings for the 78 valid reviews:

Rating Count Percentage
10/10 10
13%
9/10 6
8%
8/10 18
23%
7/10 10
13%
6/10 11
14%
5/10 3
4%
4/10 5
6%
3/10 6
8%
2/10 2
3%
1/10 7
9%

63.85% Average

The raw data average (mean) for all the Adventure Campervans valid reviews is 63.85% and is based on 78 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.

Face-to-Face Reviews

55 Face-to-Face Reviews

The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.

More about face-to-face reviews

Within the 78 valid reviews, the experience has 55 face-to-face reviews collected during interviews by our team.

Below is the distribution of ratings for the 55 face-to-face reviews:

Rating Count Percentage
10/10 2
4%
9/10 1
2%
8/10 17
31%
7/10 10
18%
6/10 11
20%
5/10 3
5%
4/10 5
9%
3/10 4
7%
2/10 0
0%
1/10 2
4%

63.64% Average

The raw data average (mean) for all the Adventure Campervans face-to-face reviews is 63.64% and is based on 55 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.

Weighted Average

72.13%

Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.

Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.

Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.

Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.

Reviewer Rating Age Relative Weight
LaRee Tangihaere 10/10 2707 days 100%
Sherre Norris 8/10 3345 days 55%
patty schlick 2/10 3345 days 18%
Louise Walker 10/10 3376 days 54%
David Russell 9/10 3376 days 54%
Ral Pritchard 1/10 3376 days 14%
Alex Pommer 10/10 3377 days 54%
abd malik ahmad 9/10 3407 days 52%
John Wright 10/10 3407 days 52%
chris s 9/10 3407 days 52%
Albert Sella 3/10 3421 days 21%
Mikky Imran 10/10 3590 days 40%
Lisa Pickens 3/10 3711 days 11%
Sarah Elphick 2/10 3711 days 7%
Nik Neidi 9/10 3743 days 29%
Sven Ludwig 9/10 4076 days 6%
Karolina Gren 3/10 4383 days 5%
Marc Schnelanburger 6/10 4466 days 16%
Linda Wah 1/10 4473 days 0%
Mikolaj 1/10 4473 days 0%
Nigel Leighton 7/10 4857 days 18%
Halle 1/10 4930 days 0%
Geoffrey Kuppens 8/10 5153 days 20%
brian_leonie 10/10 5204 days 21%
John & Myra Sloan 4/10 5244 days 9%
Shab 10/10 5265 days 21%
Claudia Naier 3/10 5488 days 5%
Prideaux 6/10 5489 days 16%
Bryan & Ineke Beck 1/10 5489 days 0%
Chris Forrest 5/10 5489 days 12%
Ray Banham 6/10 5490 days 16%
Derek 6/10 5490 days 16%
Helen Evans 8/10 5493 days 20%
Hadar Zevulun 1/10 5509 days 0%
Claudia 7/10 5511 days 18%
Sebastian Engelke 8/10 5526 days 20%
John Fry 3/10 5533 days 5%
Remco Smit 5/10 5534 days 12%
Peapod 10/10 5661 days 21%
Richardr1 7/10 5793 days 18%
R Bakker 4/10 5866 days 9%
Matilda Hansson 6/10 5866 days 16%
Tim Stick 7/10 5889 days 18%
Uwe Rieper 7/10 5902 days 18%
Jeremy & Sarah Rind 9/10 5902 days 20%
W David R Thomas 6/10 5908 days 16%
Ruud Kapteyn 7/10 5909 days 18%
wazsim 1/10 5934 days 0%
gemmav 6/10 5949 days 16%
Steffi Marco 8/10 5969 days 20%
JonK 8/10 6197 days 20%
Andrew Lonsdale 5/10 6197 days 12%
KatieR 8/10 6207 days 20%
MichaelS1 8/10 6225 days 20%
FiensG 6/10 6228 days 16%
Yvanna 3/10 6228 days 5%
Mike 4/10 6233 days 9%
RodW 8/10 6243 days 20%
Olly 10/10 6245 days 21%
Christina 4/10 6245 days 9%
Kay 7/10 6252 days 18%
GrillGermany 6/10 6266 days 16%
HenkR 6/10 6268 days 16%
BauerGermany 4/10 6268 days 9%
john west 8/10 6277 days 20%
Vicky 8/10 6281 days 20%
Con 7/10 6327 days 18%
Kavanagh 8/10 6592 days 20%
Sabine Volley 7/10 6592 days 18%
Stefan Heumann 7/10 6602 days 18%
Trinkler 8/10 6602 days 20%
Robert and Carol Rodgers 8/10 6614 days 20%
Jo 10/10 6811 days 21%
Andy Chapman 6/10 6811 days 16%
Shelley 8/10 6916 days 20%
Bob 8/10 6974 days 20%
Rogier 8/10 6975 days 20%
Pini 8/10 6985 days 20%

Adjustments

Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.

Sample Size Adjustment

No Adjustment

A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Adventure Campervans experience has plenty of reviews and does not meet the criteria for any adjustment.

Recent Reviews Adjustment

-6.74% Adjustment

Recent reviews reflect the experience as it currently operates. This means it's important to get fresh reviews. Some experiences discovered they could get a few good reviews and then, resting on their laurels, discourage any further reviews. This adjustment stimulates experiences to be positively involved in the review generating process and discourages them from manipulating the ranking system in this manner.

What constitutes a recent review is based on the how old it is, what type of experience it is applied to and and what time of year it currently is. Due to the seasonal nature of many businesses, what is considered recent is dynamically adjusted throughout the year.

There may be an adjustment if this experience hasn't received enough reviews within the last 60 days. The Adventure Campervans experience has 0 recent rankings. Adjustments are according to the following table:

Recent Reviews Adjustment
0 -3.00%
1 -2.63%
2 -1.50%
3 -0.38%
4 -0.00%

In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.

The Adventure Campervans experience has been adjusted for 200 days. Adjustments are according to the following table.

Days Adjustment
197 -3.68%
198 -3.70%
199 -3.72%
200 -3.74%
201 -3.76%
202 -3.77%
203 -3.79%

Balancing Adjustment

9.93% Adjustment

Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.

You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.

We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.

Onboarding Rating

This rating is about customer service and camper availability. It measures aspects of the customer journey that are often missing from online ratings. It includes performances based on: pre-booking communication, product availability and responsiveness to customer enquiries.

All metrics come from actual customer interactions.

Details are calculated daily from statistics over several years and merged with the score derived from customer reviews - to then form the final ranking score.

Final Ranking Score

71%

The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.