Hey, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for ZORB Rotorua.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
133 Valid Reviews
The ZORB Rotorua experience has a total of 134 reviews. There are 133 valid reviews that are included when calculating the ranking score and 1 invalid review that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 133 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 28 |
|
21% |
| 9/10 | 17 |
|
13% |
| 8/10 | 38 |
|
29% |
| 7/10 | 26 |
|
20% |
| 6/10 | 13 |
|
10% |
| 5/10 | 5 |
|
4% |
| 4/10 | 4 |
|
3% |
| 3/10 | 2 |
|
2% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
78.50% Average
The raw data average (mean) for all the ZORB Rotorua valid reviews is 78.50% and is based on 133 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
120 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 133 valid reviews, the experience has 120 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 120 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 24 |
|
20% |
| 9/10 | 16 |
|
13% |
| 8/10 | 37 |
|
31% |
| 7/10 | 21 |
|
18% |
| 6/10 | 12 |
|
10% |
| 5/10 | 4 |
|
3% |
| 4/10 | 4 |
|
3% |
| 3/10 | 2 |
|
2% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
78.42% Average
The raw data average (mean) for all the ZORB Rotorua face-to-face reviews is 78.42% and is based on 120 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
88.06%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Tina Perkins | 10/10 | 465 days | 100% |
| Izzy | 7/10 | 2230 days | 4% |
| Auba Mateos | 10/10 | 3333 days | 2% |
| May | 10/10 | 3399 days | 2% |
| Nathan Raymond | 4/10 | 3661 days | 1% |
| Raylene Luison | 8/10 | 3669 days | 2% |
| Tamara | 10/10 | 3694 days | 2% |
| Brennan Jungling | 8/10 | 3700 days | 1% |
| Anita Wallace | 9/10 | 3700 days | 1% |
| Linda and Gunther | 10/10 | 3736 days | 1% |
| Janek Belcher | 8/10 | 4370 days | 0% |
| Robert Erni | 7/10 | 4371 days | 0% |
| Vanessa | 8/10 | 4390 days | 1% |
| Olivia | 8/10 | 4405 days | 1% |
| Callum | 8/10 | 4405 days | 1% |
| David Lee | 8/10 | 4770 days | 1% |
| Thibault Bonenfant | 10/10 | 4854 days | 1% |
| Lisa Blake | 8/10 | 4864 days | 1% |
| Elisabeth | 10/10 | 5145 days | 1% |
| Asha | 7/10 | 5183 days | 1% |
| Mark & Beth Kaufman | 8/10 | 5218 days | 1% |
| Harry Simpson | 10/10 | 5221 days | 1% |
| kirribilliangel | 7/10 | 5305 days | 1% |
| Dave van Bergen | 8/10 | 5453 days | 1% |
| Jennifer Holloway | 9/10 | 5463 days | 1% |
| Julia | 10/10 | 5472 days | 1% |
| Isabell | 7/10 | 5477 days | 1% |
| Tim | 6/10 | 5479 days | 1% |
| WeddingMaven | 9/10 | 5489 days | 1% |
| Natthien Le Gall | 7/10 | 5490 days | 1% |
| Paap | 8/10 | 5494 days | 1% |
| Wouter Jansen | 8/10 | 5494 days | 1% |
| Kat Fleming | 9/10 | 5503 days | 1% |
| Invictus | 8/10 | 5670 days | 1% |
| heather Cardinal | 3/10 | 5809 days | 1% |
| Mathias Skov | 6/10 | 5868 days | 1% |
| jameswhite | 8/10 | 5936 days | 1% |
| asiacritics | 6/10 | 5944 days | 1% |
| nancyburns | 7/10 | 5944 days | 1% |
| Lesley Nixon | 4/10 | 5954 days | 1% |
| Ash Sturm | 10/10 | 5974 days | 1% |
| clairet | 7/10 | 6053 days | 1% |
| BryonyS | 10/10 | 6176 days | 1% |
| Sofie | 8/10 | 6188 days | 1% |
| desl | 10/10 | 6188 days | 1% |
| Steve Harper | 7/10 | 6195 days | 1% |
| Yvanna | 8/10 | 6207 days | 1% |
| LucyPoland | 9/10 | 6209 days | 1% |
| Amelie | 8/10 | 6209 days | 1% |
| OllyD | 7/10 | 6217 days | 1% |
| JessicaS1 | 9/10 | 6220 days | 1% |
| TomC1 | 8/10 | 6221 days | 1% |
| TrevorK | 8/10 | 6221 days | 1% |
| AndyK | 10/10 | 6221 days | 1% |
| SarahK | 10/10 | 6221 days | 1% |
| FrancesG | 8/10 | 6221 days | 1% |
| RachelR | 10/10 | 6221 days | 1% |
| SofiaBrazil | 8/10 | 6221 days | 1% |
| EmmaL | 10/10 | 6221 days | 1% |
| Sarah | 9/10 | 6224 days | 1% |
| Ed | 8/10 | 6224 days | 1% |
| Carmel | 10/10 | 6228 days | 1% |
| Amanda Williams | 10/10 | 6228 days | 1% |
| Cilla | 10/10 | 6229 days | 1% |
| MayGermany | 6/10 | 6230 days | 1% |
| Craig | 10/10 | 6245 days | 1% |
| Florian | 10/10 | 6245 days | 1% |
| SonjaS | 8/10 | 6247 days | 1% |
| Mimi | 10/10 | 6252 days | 1% |
| Jasmine | 10/10 | 6254 days | 1% |
| Rose | 7/10 | 6254 days | 1% |
| Liz | 7/10 | 6260 days | 1% |
| Bonnie Turner | 5/10 | 6278 days | 1% |
| Stephanie | 9/10 | 6288 days | 1% |
| Sonja | 6/10 | 6292 days | 1% |
| Helen | 7/10 | 6300 days | 1% |
| Liekens | 7/10 | 6308 days | 1% |
| Evelyn | 10/10 | 6322 days | 1% |
| Michelle | 7/10 | 6362 days | 1% |
| Chris | 10/10 | 6363 days | 1% |
| Dave | 8/10 | 6378 days | 1% |
| Anna | 10/10 | 6385 days | 1% |
| Ele | 10/10 | 6413 days | 1% |
| Brent Scanlan | 8/10 | 6530 days | 1% |
| Bernie | 9/10 | 6574 days | 1% |
| Emily Houston | 8/10 | 6585 days | 1% |
| Gina | 8/10 | 6597 days | 1% |
| Julie | 7/10 | 6597 days | 1% |
| Katharina | 9/10 | 6600 days | 1% |
| Chris | 4/10 | 6613 days | 1% |
| Andre Obineche | 8/10 | 6628 days | 1% |
| Clive | 7/10 | 6628 days | 1% |
| Lindsey Woosnam | 9/10 | 6631 days | 1% |
| Anu | 5/10 | 6634 days | 1% |
| Lanni | 7/10 | 6635 days | 1% |
| Andrew | 8/10 | 6635 days | 1% |
| Andrew Porter | 6/10 | 6636 days | 1% |
| Pete | 7/10 | 6677 days | 1% |
| Orla | 6/10 | 6678 days | 1% |
| Richard Kindgren | 7/10 | 6680 days | 1% |
| Miriam&Eva | 6/10 | 6878 days | 1% |
| HalRoberts | 7/10 | 6900 days | 1% |
| Will | 8/10 | 6904 days | 1% |
| Helen | 9/10 | 6906 days | 1% |
| Heather | 10/10 | 6906 days | 1% |
| Matt | 8/10 | 6906 days | 1% |
| Richard | 7/10 | 6906 days | 1% |
| ShoshanaAbrams | 9/10 | 6909 days | 1% |
| Elaine | 8/10 | 6909 days | 1% |
| Gwen | 4/10 | 6912 days | 1% |
| Matt | 9/10 | 6916 days | 1% |
| Gillian | 6/10 | 6917 days | 1% |
| Lorraine | 6/10 | 6924 days | 1% |
| Jack | 5/10 | 6924 days | 1% |
| Jen | 6/10 | 6924 days | 1% |
| TrineLyst | 8/10 | 6925 days | 1% |
| Sean | 5/10 | 6928 days | 1% |
| Marcus | 7/10 | 6928 days | 1% |
| Katie | 7/10 | 6928 days | 1% |
| Dan | 8/10 | 6929 days | 1% |
| Sarah | 7/10 | 6929 days | 1% |
| Emma Gareth | 8/10 | 6940 days | 1% |
| MariaNorman | 8/10 | 6944 days | 1% |
| MarcHarris | 8/10 | 6944 days | 1% |
| Tom | 8/10 | 6953 days | 1% |
| Lucy | 9/10 | 6953 days | 1% |
| Nissa | 9/10 | 6953 days | 1% |
| Suzy | 7/10 | 6958 days | 1% |
| Nina | 6/10 | 6960 days | 1% |
| Inga | 5/10 | 6960 days | 1% |
| FredAndersson | 6/10 | 6964 days | 1% |
| Cat | 9/10 | 6966 days | 1% |
| SallySpencer | 3/10 | 6979 days | 1% |
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The ZORB Rotorua experience has plenty of reviews and does not meet the criteria for any adjustment.
-4.03% Adjustment
There may be an adjustment if this experience hasn't received any reviews within the last 57 days. However the ZORB Rotorua experience does not meet the criteria for any adjustment.
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The ZORB Rotorua experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -3.97% |
| 198 | -3.99% |
| 199 | -4.01% |
| 200 | -4.03% |
| 201 | -4.05% |
| 202 | -4.07% |
| 203 | -4.09% |
| … | … |
2.02% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
86%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.