Hi, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Marahau Sea Kayaks / MSK.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
Marahau Sea Kayaks / MSK
Valid Reviews
225 Valid Reviews
The Marahau Sea Kayaks / MSK experience has a total of 226 reviews. There are 225 valid reviews that are included when calculating the ranking score and 1 invalid review that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 225 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 73 |
|
32% |
| 9/10 | 72 |
|
32% |
| 8/10 | 59 |
|
26% |
| 7/10 | 16 |
|
7% |
| 6/10 | 1 |
|
0% |
| 5/10 | 2 |
|
1% |
| 4/10 | 1 |
|
0% |
| 3/10 | 0 |
|
0% |
| 2/10 | 1 |
|
0% |
| 1/10 | 0 |
|
0% |
88.18% Average
The raw data average (mean) for all the Marahau Sea Kayaks / MSK valid reviews is 88.18% and is based on 225 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
209 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 225 valid reviews, the experience has 209 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 209 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 64 |
|
31% |
| 9/10 | 68 |
|
33% |
| 8/10 | 58 |
|
28% |
| 7/10 | 16 |
|
8% |
| 6/10 | 1 |
|
0% |
| 5/10 | 1 |
|
0% |
| 4/10 | 0 |
|
0% |
| 3/10 | 0 |
|
0% |
| 2/10 | 1 |
|
0% |
| 1/10 | 0 |
|
0% |
88.09% Average
The raw data average (mean) for all the Marahau Sea Kayaks / MSK face-to-face reviews is 88.09% and is based on 209 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
88.77%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Hannah Campbell | 10/10 | 1945 days | 100% |
| Harriet Smith | 9/10 | 3391 days | 34% |
| Anna Wooster | 8/10 | 3429 days | 32% |
| Theo Macer | 10/10 | 3430 days | 33% |
| Alex | 9/10 | 3464 days | 31% |
| Patrick | 8/10 | 3469 days | 30% |
| Bob | 8/10 | 3472 days | 30% |
| Svenja | 8/10 | 3480 days | 30% |
| Nolwen | 9/10 | 3489 days | 30% |
| Cassandra Geyer | 10/10 | 3713 days | 20% |
| Sophia and Karen | 10/10 | 3725 days | 19% |
| gonzalo caldiz | 9/10 | 3732 days | 19% |
| Johannes Frank | 10/10 | 3740 days | 19% |
| Nancy Logan | 8/10 | 3747 days | 18% |
| Sophie Kalnymsky | 9/10 | 3764 days | 17% |
| Henry Wichler | 9/10 | 3773 days | 17% |
| Leo James | 8/10 | 3789 days | 16% |
| Philip | 10/10 | 3790 days | 16% |
| Ulrich Rix | 9/10 | 3802 days | 15% |
| Joshua Hortkorn | 7/10 | 3815 days | 13% |
| Daria and Annika | 8/10 | 3815 days | 15% |
| Anais Boileau | 8/10 | 3817 days | 15% |
| Sammy Cronin | 10/10 | 3834 days | 14% |
| Selma Krap | 8/10 | 3836 days | 14% |
| Martha Taatz | 10/10 | 4143 days | 0% |
| Liz and Alan Weathers | 9/10 | 4146 days | 0% |
| Jakub Stastny | 7/10 | 4444 days | 11% |
| Chris Handley | 8/10 | 4470 days | 12% |
| Eva-Maria Krueger | 10/10 | 4474 days | 13% |
| Ann Winter | 9/10 | 4492 days | 12% |
| Phillip | 9/10 | 4492 days | 12% |
| Vincent Schaeflier | 9/10 | 4500 days | 12% |
| Camille Gagnant | 10/10 | 4523 days | 13% |
| Anne Collet | 9/10 | 4526 days | 12% |
| Mark Wiggington | 9/10 | 4802 days | 12% |
| Nina Coopmans | 8/10 | 4808 days | 12% |
| Rey Germain | 8/10 | 4815 days | 12% |
| Yu-Ti Chu | 10/10 | 4830 days | 13% |
| Ton Martens | 10/10 | 4830 days | 13% |
| Sebastian | 10/10 | 4843 days | 13% |
| Constanze | 9/10 | 4843 days | 12% |
| Andre and Marina | 8/10 | 4872 days | 12% |
| Julien Bocherens | 10/10 | 4915 days | 13% |
| Sharon Yates | 10/10 | 4917 days | 13% |
| Stefan and Brigit and Janek | 9/10 | 4921 days | 12% |
| Oliver Kalmbach | 9/10 | 4938 days | 12% |
| Pietersen | 8/10 | 4940 days | 12% |
| Martina Posch | 10/10 | 4943 days | 13% |
| Anna Gottsch | 10/10 | 4944 days | 13% |
| Anna | 10/10 | 5171 days | 13% |
| Monika Kneidl | 10/10 | 5179 days | 13% |
| Jessica Tilly | 10/10 | 5179 days | 13% |
| Moss | 9/10 | 5189 days | 12% |
| Jill Homewood | 9/10 | 5197 days | 12% |
| Olivia Reiter | 10/10 | 5197 days | 13% |
| Ruth Har | 9/10 | 5198 days | 12% |
| Mike Wright | 10/10 | 5198 days | 13% |
| Ed Trucie | 10/10 | 5199 days | 13% |
| M Robinson | 8/10 | 5200 days | 12% |
| Stephanie Spurr | 10/10 | 5200 days | 13% |
| Melanie Friessen | 8/10 | 5206 days | 12% |
| Jochem Snyders | 9/10 | 5207 days | 12% |
| James Buryson | 7/10 | 5215 days | 11% |
| Johanna & Catrin | 8/10 | 5216 days | 12% |
| Susanne MacGyver | 7/10 | 5216 days | 11% |
| Sandra Andersen | 9/10 | 5216 days | 12% |
| Deana Peters | 8/10 | 5216 days | 12% |
| Tom Pratt | 7/10 | 5216 days | 11% |
| Rob Gill | 10/10 | 5217 days | 13% |
| Elise Violet | 8/10 | 5217 days | 12% |
| Walter & Heidi Baumann | 8/10 | 5218 days | 12% |
| Hendrik F | 9/10 | 5218 days | 12% |
| Emily Wikston | 9/10 | 5219 days | 12% |
| Nikki Bentley | 9/10 | 5219 days | 12% |
| Siegfried Krueger | 10/10 | 5220 days | 13% |
| Janet | 10/10 | 5233 days | 13% |
| CMJ | 9/10 | 5264 days | 12% |
| Julia Edman | 8/10 | 5278 days | 12% |
| Sarah Graham | 10/10 | 5311 days | 13% |
| Laura McCusker | 9/10 | 5311 days | 12% |
| Melanie Wood | 8/10 | 5311 days | 12% |
| J Bliss | 8/10 | 5325 days | 12% |
| Jack Potman | 8/10 | 5527 days | 12% |
| Lennart Lundberg | 10/10 | 5541 days | 13% |
| Katy Johnson | 8/10 | 5545 days | 12% |
| Iain Campbell | 8/10 | 5548 days | 12% |
| Susannah Eduart | 10/10 | 5550 days | 13% |
| Patrick Gloede | 9/10 | 5553 days | 12% |
| Daniel Kriecht | 10/10 | 5553 days | 13% |
| Marian | 9/10 | 5556 days | 12% |
| Marquardt and Bernd | 10/10 | 5556 days | 13% |
| Thorsten Grocholl | 9/10 | 5557 days | 12% |
| Cory Wornell | 9/10 | 5559 days | 12% |
| W Groshops | 9/10 | 5559 days | 12% |
| Aimee Pollett | 8/10 | 5560 days | 12% |
| John Mayer | 8/10 | 5560 days | 12% |
| Mr Stanley and Miss Christy | 10/10 | 5560 days | 13% |
| Marty Fey | 10/10 | 5561 days | 13% |
| Tricia Goggin | 9/10 | 5562 days | 12% |
| Jim & Suzy Ducker | 9/10 | 5563 days | 12% |
| Niklas Ronnino | 8/10 | 5568 days | 12% |
| Sue Hickman | 10/10 | 5568 days | 13% |
| Silvia Schmutz | 10/10 | 5570 days | 13% |
| Andreas Fritesche | 8/10 | 5573 days | 12% |
| Annelie & Martin | 10/10 | 5574 days | 13% |
| Ursula Scherch | 9/10 | 5574 days | 12% |
| Alexander & Stephanie | 8/10 | 5575 days | 12% |
| J Holden | 9/10 | 5576 days | 12% |
| Mr and Mrs Lambert | 10/10 | 5577 days | 13% |
| Jean-Francois Guilbault | 9/10 | 5583 days | 12% |
| Amanda Wallace | 9/10 | 5588 days | 12% |
| Diana Clipsham | 8/10 | 5589 days | 12% |
| J Thorn | 10/10 | 5589 days | 13% |
| Daniel Bogdanowitsch | 10/10 | 5589 days | 13% |
| E M Klap | 8/10 | 5589 days | 12% |
| Sandra Schneifer | 9/10 | 5589 days | 12% |
| John Balson | 10/10 | 5590 days | 13% |
| Mark Robinson | 10/10 | 5590 days | 13% |
| Gillian de Vries | 9/10 | 5591 days | 12% |
| Hemi Stein | 10/10 | 5592 days | 13% |
| C Gobl | 8/10 | 5597 days | 12% |
| Moniek Steyaert | 8/10 | 5598 days | 12% |
| Remke | 2/10 | 5599 days | 0% |
| aggiemary04 | 10/10 | 5721 days | 13% |
| Bjorn Sall | 8/10 | 5916 days | 12% |
| Benedict Fluthman | 6/10 | 5925 days | 9% |
| Peter Schmidt | 5/10 | 5935 days | 7% |
| Leonard Vans | 7/10 | 5935 days | 11% |
| Matthias A | 9/10 | 5937 days | 12% |
| Barbara & Sven | 9/10 | 5937 days | 12% |
| Jonathan Martin | 9/10 | 5938 days | 12% |
| Jan Kuenzel | 10/10 | 5941 days | 13% |
| Evelien Thijs | 8/10 | 5942 days | 12% |
| Mark | 8/10 | 5943 days | 12% |
| Hans & Huxi | 8/10 | 5943 days | 12% |
| John Mathers | 10/10 | 5944 days | 13% |
| S Bourford | 9/10 | 5944 days | 12% |
| Heike Pless | 10/10 | 5944 days | 13% |
| Henrik Plichta | 9/10 | 5944 days | 12% |
| Peter Koeck | 10/10 | 5944 days | 13% |
| Roger Trusedale | 9/10 | 5945 days | 12% |
| Neal | 10/10 | 5948 days | 13% |
| Tim Stick | 8/10 | 5949 days | 12% |
| David Hobson | 9/10 | 5955 days | 12% |
| Nikki Wood | 9/10 | 5957 days | 12% |
| van der Wakker | 8/10 | 5958 days | 12% |
| Thomas Stopp | 10/10 | 5963 days | 13% |
| Alain Deslandres | 8/10 | 5976 days | 12% |
| Honeymooners | 4/10 | 5994 days | 5% |
| balthes | 7/10 | 6008 days | 11% |
| eliertv | 7/10 | 6009 days | 11% |
| gabei | 9/10 | 6009 days | 12% |
| marcol | 10/10 | 6010 days | 13% |
| florian | 9/10 | 6010 days | 12% |
| mariak | 7/10 | 6011 days | 11% |
| Steffi Marco | 10/10 | 6029 days | 13% |
| Stephanie Steiner | 8/10 | 6029 days | 12% |
| Bert Wierzy | 7/10 | 6032 days | 11% |
| Sarah Goeckener | 7/10 | 6035 days | 11% |
| Zach | 9/10 | 6035 days | 12% |
| katharina | 7/10 | 6035 days | 11% |
| Bushbeck | 10/10 | 6035 days | 13% |
| bdevries | 9/10 | 6036 days | 12% |
| Stefanie Micheler | 10/10 | 6036 days | 13% |
| Vanessa | 9/10 | 6036 days | 12% |
| Gina Swindells | 10/10 | 6036 days | 13% |
| Elodie | 8/10 | 6036 days | 12% |
| MV Vroenhoven | 8/10 | 6040 days | 12% |
| Karen Fisher | 10/10 | 6051 days | 13% |
| Dimitry Zonnet | 9/10 | 6051 days | 12% |
| jmulrooney | 10/10 | 6055 days | 13% |
| Francesca | 8/10 | 6070 days | 12% |
| G Miller | 10/10 | 6116 days | 13% |
| muriellef | 9/10 | 6151 days | 12% |
| Andrea | 8/10 | 6189 days | 12% |
| KimC | 8/10 | 6257 days | 12% |
| BVanW | 9/10 | 6261 days | 12% |
| VirginiaR | 10/10 | 6261 days | 13% |
| AndrewL1 | 8/10 | 6261 days | 12% |
| HansH1 | 9/10 | 6264 days | 12% |
| Lisa Duin | 7/10 | 6267 days | 11% |
| Lucia Vontobel | 9/10 | 6267 days | 12% |
| LaurensD | 8/10 | 6269 days | 12% |
| Jan | 9/10 | 6286 days | 12% |
| JohannaB | 9/10 | 6288 days | 12% |
| Viola | 9/10 | 6288 days | 12% |
| Elinor Wajngot | 10/10 | 6291 days | 13% |
| Hannes Ockerman | 7/10 | 6292 days | 11% |
| FrasorK | 9/10 | 6302 days | 12% |
| HelenAustralia | 9/10 | 6302 days | 12% |
| JuliaG1 | 9/10 | 6302 days | 12% |
| Douglas | 8/10 | 6310 days | 12% |
| Eugene | 9/10 | 6310 days | 12% |
| InkenGermany | 10/10 | 6311 days | 13% |
| ralphl | 7/10 | 6313 days | 11% |
| Chris | 9/10 | 6336 days | 12% |
| Denis | 10/10 | 6338 days | 13% |
| Andie | 8/10 | 6341 days | 12% |
| Erik | 9/10 | 6341 days | 12% |
| George | 10/10 | 6345 days | 13% |
| Miranda | 8/10 | 6345 days | 12% |
| Sandy | 9/10 | 6345 days | 12% |
| Emory | 9/10 | 6353 days | 12% |
| Patrick | 10/10 | 6390 days | 13% |
| Lucy | 9/10 | 6399 days | 12% |
| Masako | 10/10 | 6403 days | 13% |
| NeeleO | 8/10 | 6420 days | 12% |
| mark_mientjes | 10/10 | 6432 days | 13% |
| Tom van Ommen | 10/10 | 6432 days | 13% |
| Nathan | 10/10 | 6442 days | 13% |
| Sune | 9/10 | 6458 days | 12% |
| Allison Hosley | 10/10 | 6468 days | 13% |
| Brent Scanlan | 10/10 | 6611 days | 13% |
| Marian Mckinney | 5/10 | 6662 days | 7% |
| Steven | 8/10 | 6666 days | 12% |
| Brendan Marshall | 9/10 | 6674 days | 12% |
| Damien Marshall | 8/10 | 6674 days | 12% |
| Roman | 7/10 | 6680 days | 11% |
| ranker_851 | 9/10 | 6680 days | 12% |
| Vaclaf | 8/10 | 6680 days | 12% |
| Alex | 10/10 | 6697 days | 13% |
| Anneli | 8/10 | 6717 days | 12% |
| Shelley | 10/10 | 6976 days | 13% |
| John | 10/10 | 6999 days | 13% |
| Jonas | 8/10 | 7004 days | 12% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Marahau Sea Kayaks / MSK experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-2.47% Adjustment
There may be an adjustment if this experience hasn't received any reviews within the last 105 days. However the Marahau Sea Kayaks / MSK experience does not meet the criteria for any adjustment.
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Marahau Sea Kayaks / MSK experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -2.43% |
| 198 | -2.45% |
| 199 | -2.46% |
| 200 | -2.47% |
| 201 | -2.48% |
| 202 | -2.50% |
| 203 | -2.51% |
| … | … |
Balancing Adjustment
1.58% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Final Ranking Score
88%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.