Kia ora, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Marahau Sea Kayaks / MSK.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
Marahau Sea Kayaks / MSK
Valid Reviews
225 Valid Reviews
The Marahau Sea Kayaks / MSK experience has a total of 226 reviews. There are 225 valid reviews that are included when calculating the ranking score and 1 invalid review that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 225 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 73 |
|
32% |
| 9/10 | 72 |
|
32% |
| 8/10 | 59 |
|
26% |
| 7/10 | 16 |
|
7% |
| 6/10 | 1 |
|
0% |
| 5/10 | 2 |
|
1% |
| 4/10 | 1 |
|
0% |
| 3/10 | 0 |
|
0% |
| 2/10 | 1 |
|
0% |
| 1/10 | 0 |
|
0% |
88.18% Average
The raw data average (mean) for all the Marahau Sea Kayaks / MSK valid reviews is 88.18% and is based on 225 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
209 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 225 valid reviews, the experience has 209 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 209 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 64 |
|
31% |
| 9/10 | 68 |
|
33% |
| 8/10 | 58 |
|
28% |
| 7/10 | 16 |
|
8% |
| 6/10 | 1 |
|
0% |
| 5/10 | 1 |
|
0% |
| 4/10 | 0 |
|
0% |
| 3/10 | 0 |
|
0% |
| 2/10 | 1 |
|
0% |
| 1/10 | 0 |
|
0% |
88.09% Average
The raw data average (mean) for all the Marahau Sea Kayaks / MSK face-to-face reviews is 88.09% and is based on 209 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
88.77%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Hannah Campbell | 10/10 | 1885 days | 100% |
| Harriet Smith | 9/10 | 3331 days | 36% |
| Anna Wooster | 8/10 | 3369 days | 34% |
| Theo Macer | 10/10 | 3370 days | 34% |
| Alex | 9/10 | 3404 days | 32% |
| Patrick | 8/10 | 3409 days | 32% |
| Bob | 8/10 | 3412 days | 32% |
| Svenja | 8/10 | 3420 days | 31% |
| Nolwen | 9/10 | 3429 days | 31% |
| Cassandra Geyer | 10/10 | 3653 days | 22% |
| Sophia and Karen | 10/10 | 3665 days | 21% |
| gonzalo caldiz | 9/10 | 3672 days | 21% |
| Johannes Frank | 10/10 | 3680 days | 21% |
| Nancy Logan | 8/10 | 3687 days | 20% |
| Sophie Kalnymsky | 9/10 | 3704 days | 19% |
| Henry Wichler | 9/10 | 3713 days | 19% |
| Leo James | 8/10 | 3729 days | 18% |
| Philip | 10/10 | 3730 days | 18% |
| Ulrich Rix | 9/10 | 3742 days | 18% |
| Joshua Hortkorn | 7/10 | 3755 days | 15% |
| Daria and Annika | 8/10 | 3755 days | 17% |
| Anais Boileau | 8/10 | 3757 days | 17% |
| Sammy Cronin | 10/10 | 3774 days | 16% |
| Selma Krap | 8/10 | 3776 days | 16% |
| Martha Taatz | 10/10 | 4083 days | 3% |
| Liz and Alan Weathers | 9/10 | 4086 days | 3% |
| Jakub Stastny | 7/10 | 4384 days | 11% |
| Chris Handley | 8/10 | 4410 days | 12% |
| Eva-Maria Krueger | 10/10 | 4414 days | 12% |
| Ann Winter | 9/10 | 4432 days | 12% |
| Phillip | 9/10 | 4432 days | 12% |
| Vincent Schaeflier | 9/10 | 4440 days | 12% |
| Camille Gagnant | 10/10 | 4463 days | 12% |
| Anne Collet | 9/10 | 4466 days | 12% |
| Mark Wiggington | 9/10 | 4742 days | 12% |
| Nina Coopmans | 8/10 | 4748 days | 12% |
| Rey Germain | 8/10 | 4755 days | 12% |
| Yu-Ti Chu | 10/10 | 4770 days | 12% |
| Ton Martens | 10/10 | 4770 days | 12% |
| Sebastian | 10/10 | 4783 days | 12% |
| Constanze | 9/10 | 4783 days | 12% |
| Andre and Marina | 8/10 | 4812 days | 12% |
| Julien Bocherens | 10/10 | 4855 days | 12% |
| Sharon Yates | 10/10 | 4857 days | 12% |
| Stefan and Brigit and Janek | 9/10 | 4861 days | 12% |
| Oliver Kalmbach | 9/10 | 4878 days | 12% |
| Pietersen | 8/10 | 4880 days | 12% |
| Martina Posch | 10/10 | 4883 days | 12% |
| Anna Gottsch | 10/10 | 4884 days | 12% |
| Anna | 10/10 | 5110 days | 12% |
| Monika Kneidl | 10/10 | 5119 days | 12% |
| Jessica Tilly | 10/10 | 5119 days | 12% |
| Moss | 9/10 | 5129 days | 12% |
| Jill Homewood | 9/10 | 5137 days | 12% |
| Olivia Reiter | 10/10 | 5137 days | 12% |
| Ruth Har | 9/10 | 5138 days | 12% |
| Mike Wright | 10/10 | 5138 days | 12% |
| Ed Trucie | 10/10 | 5139 days | 12% |
| M Robinson | 8/10 | 5140 days | 12% |
| Stephanie Spurr | 10/10 | 5140 days | 12% |
| Melanie Friessen | 8/10 | 5146 days | 12% |
| Jochem Snyders | 9/10 | 5147 days | 12% |
| James Buryson | 7/10 | 5155 days | 11% |
| Johanna & Catrin | 8/10 | 5156 days | 12% |
| Susanne MacGyver | 7/10 | 5156 days | 11% |
| Sandra Andersen | 9/10 | 5156 days | 12% |
| Deana Peters | 8/10 | 5156 days | 12% |
| Tom Pratt | 7/10 | 5156 days | 11% |
| Rob Gill | 10/10 | 5157 days | 12% |
| Elise Violet | 8/10 | 5157 days | 12% |
| Walter & Heidi Baumann | 8/10 | 5158 days | 12% |
| Hendrik F | 9/10 | 5158 days | 12% |
| Emily Wikston | 9/10 | 5159 days | 12% |
| Nikki Bentley | 9/10 | 5159 days | 12% |
| Siegfried Krueger | 10/10 | 5160 days | 12% |
| Janet | 10/10 | 5173 days | 12% |
| CMJ | 9/10 | 5204 days | 12% |
| Julia Edman | 8/10 | 5218 days | 12% |
| Sarah Graham | 10/10 | 5251 days | 12% |
| Laura McCusker | 9/10 | 5251 days | 12% |
| Melanie Wood | 8/10 | 5251 days | 12% |
| J Bliss | 8/10 | 5265 days | 12% |
| Jack Potman | 8/10 | 5466 days | 12% |
| Lennart Lundberg | 10/10 | 5481 days | 12% |
| Katy Johnson | 8/10 | 5485 days | 12% |
| Iain Campbell | 8/10 | 5488 days | 12% |
| Susannah Eduart | 10/10 | 5490 days | 12% |
| Patrick Gloede | 9/10 | 5493 days | 12% |
| Daniel Kriecht | 10/10 | 5493 days | 12% |
| Marian | 9/10 | 5496 days | 12% |
| Marquardt and Bernd | 10/10 | 5496 days | 12% |
| Thorsten Grocholl | 9/10 | 5497 days | 12% |
| Cory Wornell | 9/10 | 5499 days | 12% |
| W Groshops | 9/10 | 5499 days | 12% |
| Aimee Pollett | 8/10 | 5500 days | 12% |
| John Mayer | 8/10 | 5500 days | 12% |
| Mr Stanley and Miss Christy | 10/10 | 5500 days | 12% |
| Marty Fey | 10/10 | 5501 days | 12% |
| Tricia Goggin | 9/10 | 5502 days | 12% |
| Jim & Suzy Ducker | 9/10 | 5503 days | 12% |
| Niklas Ronnino | 8/10 | 5508 days | 12% |
| Sue Hickman | 10/10 | 5508 days | 12% |
| Silvia Schmutz | 10/10 | 5510 days | 12% |
| Andreas Fritesche | 8/10 | 5513 days | 12% |
| Annelie & Martin | 10/10 | 5514 days | 12% |
| Ursula Scherch | 9/10 | 5514 days | 12% |
| Alexander & Stephanie | 8/10 | 5515 days | 12% |
| J Holden | 9/10 | 5516 days | 12% |
| Mr and Mrs Lambert | 10/10 | 5517 days | 12% |
| Jean-Francois Guilbault | 9/10 | 5523 days | 12% |
| Amanda Wallace | 9/10 | 5528 days | 12% |
| Diana Clipsham | 8/10 | 5529 days | 12% |
| J Thorn | 10/10 | 5529 days | 12% |
| Daniel Bogdanowitsch | 10/10 | 5529 days | 12% |
| E M Klap | 8/10 | 5529 days | 12% |
| Sandra Schneifer | 9/10 | 5529 days | 12% |
| John Balson | 10/10 | 5530 days | 12% |
| Mark Robinson | 10/10 | 5530 days | 12% |
| Gillian de Vries | 9/10 | 5531 days | 12% |
| Hemi Stein | 10/10 | 5532 days | 12% |
| C Gobl | 8/10 | 5537 days | 12% |
| Moniek Steyaert | 8/10 | 5538 days | 12% |
| Remke | 2/10 | 5539 days | 0% |
| aggiemary04 | 10/10 | 5661 days | 12% |
| Bjorn Sall | 8/10 | 5856 days | 12% |
| Benedict Fluthman | 6/10 | 5865 days | 9% |
| Peter Schmidt | 5/10 | 5875 days | 7% |
| Leonard Vans | 7/10 | 5875 days | 11% |
| Matthias A | 9/10 | 5877 days | 12% |
| Barbara & Sven | 9/10 | 5877 days | 12% |
| Jonathan Martin | 9/10 | 5878 days | 12% |
| Jan Kuenzel | 10/10 | 5881 days | 12% |
| Evelien Thijs | 8/10 | 5882 days | 12% |
| Mark | 8/10 | 5883 days | 12% |
| Hans & Huxi | 8/10 | 5883 days | 12% |
| John Mathers | 10/10 | 5884 days | 12% |
| S Bourford | 9/10 | 5884 days | 12% |
| Heike Pless | 10/10 | 5884 days | 12% |
| Henrik Plichta | 9/10 | 5884 days | 12% |
| Peter Koeck | 10/10 | 5884 days | 12% |
| Roger Trusedale | 9/10 | 5885 days | 12% |
| Neal | 10/10 | 5888 days | 12% |
| Tim Stick | 8/10 | 5889 days | 12% |
| David Hobson | 9/10 | 5895 days | 12% |
| Nikki Wood | 9/10 | 5897 days | 12% |
| van der Wakker | 8/10 | 5898 days | 12% |
| Thomas Stopp | 10/10 | 5903 days | 12% |
| Alain Deslandres | 8/10 | 5916 days | 12% |
| Honeymooners | 4/10 | 5934 days | 4% |
| balthes | 7/10 | 5948 days | 11% |
| eliertv | 7/10 | 5949 days | 11% |
| gabei | 9/10 | 5949 days | 12% |
| marcol | 10/10 | 5950 days | 12% |
| florian | 9/10 | 5950 days | 12% |
| mariak | 7/10 | 5951 days | 11% |
| Steffi Marco | 10/10 | 5969 days | 12% |
| Stephanie Steiner | 8/10 | 5969 days | 12% |
| Bert Wierzy | 7/10 | 5972 days | 11% |
| Sarah Goeckener | 7/10 | 5975 days | 11% |
| Zach | 9/10 | 5975 days | 12% |
| katharina | 7/10 | 5975 days | 11% |
| Bushbeck | 10/10 | 5975 days | 12% |
| bdevries | 9/10 | 5976 days | 12% |
| Stefanie Micheler | 10/10 | 5976 days | 12% |
| Vanessa | 9/10 | 5976 days | 12% |
| Gina Swindells | 10/10 | 5976 days | 12% |
| Elodie | 8/10 | 5976 days | 12% |
| MV Vroenhoven | 8/10 | 5980 days | 12% |
| Karen Fisher | 10/10 | 5991 days | 12% |
| Dimitry Zonnet | 9/10 | 5991 days | 12% |
| jmulrooney | 10/10 | 5995 days | 12% |
| Francesca | 8/10 | 6010 days | 12% |
| G Miller | 10/10 | 6055 days | 12% |
| muriellef | 9/10 | 6090 days | 12% |
| Andrea | 8/10 | 6128 days | 12% |
| KimC | 8/10 | 6196 days | 12% |
| BVanW | 9/10 | 6200 days | 12% |
| VirginiaR | 10/10 | 6200 days | 12% |
| AndrewL1 | 8/10 | 6200 days | 12% |
| HansH1 | 9/10 | 6203 days | 12% |
| Lisa Duin | 7/10 | 6207 days | 11% |
| Lucia Vontobel | 9/10 | 6207 days | 12% |
| LaurensD | 8/10 | 6209 days | 12% |
| Jan | 9/10 | 6226 days | 12% |
| JohannaB | 9/10 | 6228 days | 12% |
| Viola | 9/10 | 6228 days | 12% |
| Elinor Wajngot | 10/10 | 6231 days | 12% |
| Hannes Ockerman | 7/10 | 6232 days | 11% |
| FrasorK | 9/10 | 6242 days | 12% |
| HelenAustralia | 9/10 | 6242 days | 12% |
| JuliaG1 | 9/10 | 6242 days | 12% |
| Douglas | 8/10 | 6250 days | 12% |
| Eugene | 9/10 | 6250 days | 12% |
| InkenGermany | 10/10 | 6251 days | 12% |
| ralphl | 7/10 | 6253 days | 11% |
| Chris | 9/10 | 6276 days | 12% |
| Denis | 10/10 | 6278 days | 12% |
| Andie | 8/10 | 6281 days | 12% |
| Erik | 9/10 | 6281 days | 12% |
| George | 10/10 | 6285 days | 12% |
| Miranda | 8/10 | 6285 days | 12% |
| Sandy | 9/10 | 6285 days | 12% |
| Emory | 9/10 | 6293 days | 12% |
| Patrick | 10/10 | 6330 days | 12% |
| Lucy | 9/10 | 6339 days | 12% |
| Masako | 10/10 | 6343 days | 12% |
| NeeleO | 8/10 | 6360 days | 12% |
| mark_mientjes | 10/10 | 6372 days | 12% |
| Tom van Ommen | 10/10 | 6372 days | 12% |
| Nathan | 10/10 | 6381 days | 12% |
| Sune | 9/10 | 6398 days | 12% |
| Allison Hosley | 10/10 | 6408 days | 12% |
| Brent Scanlan | 10/10 | 6550 days | 12% |
| Marian Mckinney | 5/10 | 6602 days | 7% |
| Steven | 8/10 | 6606 days | 12% |
| Brendan Marshall | 9/10 | 6614 days | 12% |
| Damien Marshall | 8/10 | 6614 days | 12% |
| Roman | 7/10 | 6620 days | 11% |
| ranker_851 | 9/10 | 6620 days | 12% |
| Vaclaf | 8/10 | 6620 days | 12% |
| Alex | 10/10 | 6637 days | 12% |
| Anneli | 8/10 | 6657 days | 12% |
| Shelley | 10/10 | 6915 days | 12% |
| John | 10/10 | 6938 days | 12% |
| Jonas | 8/10 | 6943 days | 12% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Marahau Sea Kayaks / MSK experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-3.74% Adjustment
There may be an adjustment if this experience hasn't received any reviews within the last 60 days. However the Marahau Sea Kayaks / MSK experience does not meet the criteria for any adjustment.
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Marahau Sea Kayaks / MSK experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -3.68% |
| 198 | -3.70% |
| 199 | -3.72% |
| 200 | -3.74% |
| 201 | -3.76% |
| 202 | -3.77% |
| 203 | -3.79% |
| … | … |
Balancing Adjustment
1.82% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Final Ranking Score
87%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.