Hey, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Marahau Sea Kayaks / MSK.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
Marahau Sea Kayaks / MSK
Valid Reviews
225 Valid Reviews
The Marahau Sea Kayaks / MSK experience has a total of 226 reviews. There are 225 valid reviews that are included when calculating the ranking score and 1 invalid review that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 225 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 73 |
|
32% |
| 9/10 | 72 |
|
32% |
| 8/10 | 59 |
|
26% |
| 7/10 | 16 |
|
7% |
| 6/10 | 1 |
|
0% |
| 5/10 | 2 |
|
1% |
| 4/10 | 1 |
|
0% |
| 3/10 | 0 |
|
0% |
| 2/10 | 1 |
|
0% |
| 1/10 | 0 |
|
0% |
88.18% Average
The raw data average (mean) for all the Marahau Sea Kayaks / MSK valid reviews is 88.18% and is based on 225 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
209 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 225 valid reviews, the experience has 209 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 209 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 64 |
|
31% |
| 9/10 | 68 |
|
33% |
| 8/10 | 58 |
|
28% |
| 7/10 | 16 |
|
8% |
| 6/10 | 1 |
|
0% |
| 5/10 | 1 |
|
0% |
| 4/10 | 0 |
|
0% |
| 3/10 | 0 |
|
0% |
| 2/10 | 1 |
|
0% |
| 1/10 | 0 |
|
0% |
88.09% Average
The raw data average (mean) for all the Marahau Sea Kayaks / MSK face-to-face reviews is 88.09% and is based on 209 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
88.77%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Hannah Campbell | 10/10 | 2026 days | 100% |
| Harriet Smith | 9/10 | 3472 days | 34% |
| Anna Wooster | 8/10 | 3510 days | 32% |
| Theo Macer | 10/10 | 3511 days | 33% |
| Alex | 9/10 | 3545 days | 31% |
| Patrick | 8/10 | 3550 days | 30% |
| Bob | 8/10 | 3553 days | 30% |
| Svenja | 8/10 | 3561 days | 30% |
| Nolwen | 9/10 | 3570 days | 30% |
| Cassandra Geyer | 10/10 | 3794 days | 20% |
| Sophia and Karen | 10/10 | 3806 days | 19% |
| gonzalo caldiz | 9/10 | 3813 days | 19% |
| Johannes Frank | 10/10 | 3821 days | 19% |
| Nancy Logan | 8/10 | 3828 days | 18% |
| Sophie Kalnymsky | 9/10 | 3845 days | 17% |
| Henry Wichler | 9/10 | 3854 days | 17% |
| Leo James | 8/10 | 3870 days | 16% |
| Philip | 10/10 | 3871 days | 16% |
| Ulrich Rix | 9/10 | 3883 days | 15% |
| Joshua Hortkorn | 7/10 | 3896 days | 14% |
| Daria and Annika | 8/10 | 3896 days | 15% |
| Anais Boileau | 8/10 | 3898 days | 15% |
| Sammy Cronin | 10/10 | 3915 days | 14% |
| Selma Krap | 8/10 | 3917 days | 14% |
| Martha Taatz | 10/10 | 4224 days | 0% |
| Liz and Alan Weathers | 9/10 | 4227 days | 0% |
| Jakub Stastny | 7/10 | 4525 days | 15% |
| Chris Handley | 8/10 | 4551 days | 16% |
| Eva-Maria Krueger | 10/10 | 4555 days | 16% |
| Ann Winter | 9/10 | 4573 days | 16% |
| Phillip | 9/10 | 4573 days | 16% |
| Vincent Schaeflier | 9/10 | 4581 days | 16% |
| Camille Gagnant | 10/10 | 4604 days | 16% |
| Anne Collet | 9/10 | 4607 days | 16% |
| Mark Wiggington | 9/10 | 4883 days | 16% |
| Nina Coopmans | 8/10 | 4889 days | 16% |
| Rey Germain | 8/10 | 4896 days | 16% |
| Yu-Ti Chu | 10/10 | 4911 days | 16% |
| Ton Martens | 10/10 | 4911 days | 16% |
| Sebastian | 10/10 | 4924 days | 16% |
| Constanze | 9/10 | 4924 days | 16% |
| Andre and Marina | 8/10 | 4953 days | 16% |
| Julien Bocherens | 10/10 | 4996 days | 16% |
| Sharon Yates | 10/10 | 4998 days | 16% |
| Stefan and Brigit and Janek | 9/10 | 5002 days | 16% |
| Oliver Kalmbach | 9/10 | 5019 days | 16% |
| Pietersen | 8/10 | 5021 days | 16% |
| Martina Posch | 10/10 | 5024 days | 16% |
| Anna Gottsch | 10/10 | 5025 days | 16% |
| Anna | 10/10 | 5252 days | 16% |
| Monika Kneidl | 10/10 | 5260 days | 16% |
| Jessica Tilly | 10/10 | 5260 days | 16% |
| Moss | 9/10 | 5270 days | 16% |
| Jill Homewood | 9/10 | 5278 days | 16% |
| Olivia Reiter | 10/10 | 5278 days | 16% |
| Ruth Har | 9/10 | 5279 days | 16% |
| Mike Wright | 10/10 | 5279 days | 16% |
| Ed Trucie | 10/10 | 5280 days | 16% |
| M Robinson | 8/10 | 5281 days | 16% |
| Stephanie Spurr | 10/10 | 5281 days | 16% |
| Melanie Friessen | 8/10 | 5287 days | 16% |
| Jochem Snyders | 9/10 | 5288 days | 16% |
| James Buryson | 7/10 | 5296 days | 15% |
| Johanna & Catrin | 8/10 | 5297 days | 16% |
| Susanne MacGyver | 7/10 | 5297 days | 15% |
| Sandra Andersen | 9/10 | 5297 days | 16% |
| Deana Peters | 8/10 | 5297 days | 16% |
| Tom Pratt | 7/10 | 5297 days | 15% |
| Rob Gill | 10/10 | 5298 days | 16% |
| Elise Violet | 8/10 | 5298 days | 16% |
| Walter & Heidi Baumann | 8/10 | 5299 days | 16% |
| Hendrik F | 9/10 | 5299 days | 16% |
| Emily Wikston | 9/10 | 5300 days | 16% |
| Nikki Bentley | 9/10 | 5300 days | 16% |
| Siegfried Krueger | 10/10 | 5301 days | 16% |
| Janet | 10/10 | 5314 days | 16% |
| CMJ | 9/10 | 5345 days | 16% |
| Julia Edman | 8/10 | 5359 days | 16% |
| Sarah Graham | 10/10 | 5392 days | 16% |
| Laura McCusker | 9/10 | 5392 days | 16% |
| Melanie Wood | 8/10 | 5392 days | 16% |
| J Bliss | 8/10 | 5406 days | 16% |
| Jack Potman | 8/10 | 5608 days | 16% |
| Lennart Lundberg | 10/10 | 5622 days | 16% |
| Katy Johnson | 8/10 | 5626 days | 16% |
| Iain Campbell | 8/10 | 5629 days | 16% |
| Susannah Eduart | 10/10 | 5631 days | 16% |
| Patrick Gloede | 9/10 | 5634 days | 16% |
| Daniel Kriecht | 10/10 | 5634 days | 16% |
| Marian | 9/10 | 5637 days | 16% |
| Marquardt and Bernd | 10/10 | 5637 days | 16% |
| Thorsten Grocholl | 9/10 | 5638 days | 16% |
| Cory Wornell | 9/10 | 5640 days | 16% |
| W Groshops | 9/10 | 5640 days | 16% |
| Aimee Pollett | 8/10 | 5641 days | 16% |
| John Mayer | 8/10 | 5641 days | 16% |
| Mr Stanley and Miss Christy | 10/10 | 5641 days | 16% |
| Marty Fey | 10/10 | 5642 days | 16% |
| Tricia Goggin | 9/10 | 5643 days | 16% |
| Jim & Suzy Ducker | 9/10 | 5644 days | 16% |
| Niklas Ronnino | 8/10 | 5649 days | 16% |
| Sue Hickman | 10/10 | 5649 days | 16% |
| Silvia Schmutz | 10/10 | 5651 days | 16% |
| Andreas Fritesche | 8/10 | 5654 days | 16% |
| Annelie & Martin | 10/10 | 5655 days | 16% |
| Ursula Scherch | 9/10 | 5655 days | 16% |
| Alexander & Stephanie | 8/10 | 5656 days | 16% |
| J Holden | 9/10 | 5657 days | 16% |
| Mr and Mrs Lambert | 10/10 | 5658 days | 16% |
| Jean-Francois Guilbault | 9/10 | 5664 days | 16% |
| Amanda Wallace | 9/10 | 5669 days | 16% |
| Diana Clipsham | 8/10 | 5670 days | 16% |
| J Thorn | 10/10 | 5670 days | 16% |
| Daniel Bogdanowitsch | 10/10 | 5670 days | 16% |
| E M Klap | 8/10 | 5670 days | 16% |
| Sandra Schneifer | 9/10 | 5670 days | 16% |
| John Balson | 10/10 | 5671 days | 16% |
| Mark Robinson | 10/10 | 5671 days | 16% |
| Gillian de Vries | 9/10 | 5672 days | 16% |
| Hemi Stein | 10/10 | 5673 days | 16% |
| C Gobl | 8/10 | 5678 days | 16% |
| Moniek Steyaert | 8/10 | 5679 days | 16% |
| Remke | 2/10 | 5680 days | 4% |
| aggiemary04 | 10/10 | 5802 days | 16% |
| Bjorn Sall | 8/10 | 5997 days | 16% |
| Benedict Fluthman | 6/10 | 6006 days | 13% |
| Peter Schmidt | 5/10 | 6016 days | 11% |
| Leonard Vans | 7/10 | 6016 days | 15% |
| Matthias A | 9/10 | 6018 days | 16% |
| Barbara & Sven | 9/10 | 6018 days | 16% |
| Jonathan Martin | 9/10 | 6019 days | 16% |
| Jan Kuenzel | 10/10 | 6022 days | 16% |
| Evelien Thijs | 8/10 | 6023 days | 16% |
| Mark | 8/10 | 6024 days | 16% |
| Hans & Huxi | 8/10 | 6024 days | 16% |
| John Mathers | 10/10 | 6025 days | 16% |
| S Bourford | 9/10 | 6025 days | 16% |
| Heike Pless | 10/10 | 6025 days | 16% |
| Henrik Plichta | 9/10 | 6025 days | 16% |
| Peter Koeck | 10/10 | 6025 days | 16% |
| Roger Trusedale | 9/10 | 6026 days | 16% |
| Neal | 10/10 | 6029 days | 16% |
| Tim Stick | 8/10 | 6030 days | 16% |
| David Hobson | 9/10 | 6036 days | 16% |
| Nikki Wood | 9/10 | 6038 days | 16% |
| van der Wakker | 8/10 | 6039 days | 16% |
| Thomas Stopp | 10/10 | 6044 days | 16% |
| Alain Deslandres | 8/10 | 6057 days | 16% |
| Honeymooners | 4/10 | 6075 days | 8% |
| balthes | 7/10 | 6089 days | 15% |
| eliertv | 7/10 | 6090 days | 15% |
| gabei | 9/10 | 6090 days | 16% |
| marcol | 10/10 | 6091 days | 16% |
| florian | 9/10 | 6091 days | 16% |
| mariak | 7/10 | 6092 days | 15% |
| Steffi Marco | 10/10 | 6110 days | 16% |
| Stephanie Steiner | 8/10 | 6110 days | 16% |
| Bert Wierzy | 7/10 | 6113 days | 15% |
| Sarah Goeckener | 7/10 | 6116 days | 15% |
| Zach | 9/10 | 6116 days | 16% |
| katharina | 7/10 | 6116 days | 15% |
| Bushbeck | 10/10 | 6116 days | 16% |
| bdevries | 9/10 | 6117 days | 16% |
| Stefanie Micheler | 10/10 | 6117 days | 16% |
| Vanessa | 9/10 | 6117 days | 16% |
| Gina Swindells | 10/10 | 6117 days | 16% |
| Elodie | 8/10 | 6117 days | 16% |
| MV Vroenhoven | 8/10 | 6121 days | 16% |
| Karen Fisher | 10/10 | 6132 days | 16% |
| Dimitry Zonnet | 9/10 | 6132 days | 16% |
| jmulrooney | 10/10 | 6136 days | 16% |
| Francesca | 8/10 | 6151 days | 16% |
| G Miller | 10/10 | 6197 days | 16% |
| muriellef | 9/10 | 6232 days | 16% |
| Andrea | 8/10 | 6270 days | 16% |
| KimC | 8/10 | 6338 days | 16% |
| BVanW | 9/10 | 6342 days | 16% |
| VirginiaR | 10/10 | 6342 days | 16% |
| AndrewL1 | 8/10 | 6342 days | 16% |
| HansH1 | 9/10 | 6345 days | 16% |
| Lisa Duin | 7/10 | 6348 days | 15% |
| Lucia Vontobel | 9/10 | 6348 days | 16% |
| LaurensD | 8/10 | 6350 days | 16% |
| Jan | 9/10 | 6367 days | 16% |
| JohannaB | 9/10 | 6369 days | 16% |
| Viola | 9/10 | 6369 days | 16% |
| Elinor Wajngot | 10/10 | 6372 days | 16% |
| Hannes Ockerman | 7/10 | 6373 days | 15% |
| FrasorK | 9/10 | 6383 days | 16% |
| HelenAustralia | 9/10 | 6383 days | 16% |
| JuliaG1 | 9/10 | 6383 days | 16% |
| Douglas | 8/10 | 6391 days | 16% |
| Eugene | 9/10 | 6391 days | 16% |
| InkenGermany | 10/10 | 6392 days | 16% |
| ralphl | 7/10 | 6394 days | 15% |
| Chris | 9/10 | 6417 days | 16% |
| Denis | 10/10 | 6419 days | 16% |
| Andie | 8/10 | 6422 days | 16% |
| Erik | 9/10 | 6422 days | 16% |
| George | 10/10 | 6426 days | 16% |
| Miranda | 8/10 | 6426 days | 16% |
| Sandy | 9/10 | 6426 days | 16% |
| Emory | 9/10 | 6434 days | 16% |
| Patrick | 10/10 | 6471 days | 16% |
| Lucy | 9/10 | 6480 days | 16% |
| Masako | 10/10 | 6484 days | 16% |
| NeeleO | 8/10 | 6501 days | 16% |
| mark_mientjes | 10/10 | 6513 days | 16% |
| Tom van Ommen | 10/10 | 6513 days | 16% |
| Nathan | 10/10 | 6523 days | 16% |
| Sune | 9/10 | 6539 days | 16% |
| Allison Hosley | 10/10 | 6549 days | 16% |
| Brent Scanlan | 10/10 | 6692 days | 16% |
| Marian Mckinney | 5/10 | 6743 days | 11% |
| Steven | 8/10 | 6747 days | 16% |
| Brendan Marshall | 9/10 | 6755 days | 16% |
| Damien Marshall | 8/10 | 6755 days | 16% |
| Roman | 7/10 | 6761 days | 15% |
| ranker_851 | 9/10 | 6761 days | 16% |
| Vaclaf | 8/10 | 6761 days | 16% |
| Alex | 10/10 | 6778 days | 16% |
| Anneli | 8/10 | 6798 days | 16% |
| Shelley | 10/10 | 7057 days | 16% |
| John | 10/10 | 7080 days | 16% |
| Jonas | 8/10 | 7085 days | 16% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Marahau Sea Kayaks / MSK experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-2.38% Adjustment
There may be an adjustment if this experience hasn't received any reviews within the last 109 days. However the Marahau Sea Kayaks / MSK experience does not meet the criteria for any adjustment.
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Marahau Sea Kayaks / MSK experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -2.34% |
| 198 | -2.36% |
| 199 | -2.37% |
| 200 | -2.38% |
| 201 | -2.39% |
| 202 | -2.40% |
| 203 | -2.42% |
| … | … |
Balancing Adjustment
1.56% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Final Ranking Score
88%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.