G'day, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Marahau Sea Kayaks / MSK.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
Marahau Sea Kayaks / MSK
Valid Reviews
225 Valid Reviews
The Marahau Sea Kayaks / MSK experience has a total of 226 reviews. There are 225 valid reviews that are included when calculating the ranking score and 1 invalid review that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 225 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 73 |
|
32% |
| 9/10 | 72 |
|
32% |
| 8/10 | 59 |
|
26% |
| 7/10 | 16 |
|
7% |
| 6/10 | 1 |
|
0% |
| 5/10 | 2 |
|
1% |
| 4/10 | 1 |
|
0% |
| 3/10 | 0 |
|
0% |
| 2/10 | 1 |
|
0% |
| 1/10 | 0 |
|
0% |
88.18% Average
The raw data average (mean) for all the Marahau Sea Kayaks / MSK valid reviews is 88.18% and is based on 225 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
209 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 225 valid reviews, the experience has 209 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 209 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 64 |
|
31% |
| 9/10 | 68 |
|
33% |
| 8/10 | 58 |
|
28% |
| 7/10 | 16 |
|
8% |
| 6/10 | 1 |
|
0% |
| 5/10 | 1 |
|
0% |
| 4/10 | 0 |
|
0% |
| 3/10 | 0 |
|
0% |
| 2/10 | 1 |
|
0% |
| 1/10 | 0 |
|
0% |
88.09% Average
The raw data average (mean) for all the Marahau Sea Kayaks / MSK face-to-face reviews is 88.09% and is based on 209 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
88.85%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Hannah Campbell | 10/10 | 1864 days | 100% |
| Harriet Smith | 9/10 | 3310 days | 42% |
| Anna Wooster | 8/10 | 3348 days | 40% |
| Theo Macer | 10/10 | 3349 days | 41% |
| Alex | 9/10 | 3383 days | 39% |
| Patrick | 8/10 | 3388 days | 38% |
| Bob | 8/10 | 3391 days | 38% |
| Svenja | 8/10 | 3399 days | 38% |
| Nolwen | 9/10 | 3408 days | 38% |
| Cassandra Geyer | 10/10 | 3632 days | 29% |
| Sophia and Karen | 10/10 | 3644 days | 29% |
| gonzalo caldiz | 9/10 | 3651 days | 28% |
| Johannes Frank | 10/10 | 3659 days | 28% |
| Nancy Logan | 8/10 | 3666 days | 27% |
| Sophie Kalnymsky | 9/10 | 3683 days | 27% |
| Henry Wichler | 9/10 | 3692 days | 27% |
| Leo James | 8/10 | 3708 days | 26% |
| Philip | 10/10 | 3709 days | 26% |
| Ulrich Rix | 9/10 | 3721 days | 25% |
| Joshua Hortkorn | 7/10 | 3734 days | 23% |
| Daria and Annika | 8/10 | 3734 days | 25% |
| Anais Boileau | 8/10 | 3736 days | 25% |
| Sammy Cronin | 10/10 | 3753 days | 24% |
| Selma Krap | 8/10 | 3755 days | 24% |
| Martha Taatz | 10/10 | 4062 days | 12% |
| Liz and Alan Weathers | 9/10 | 4065 days | 12% |
| Jakub Stastny | 7/10 | 4363 days | 0% |
| Chris Handley | 8/10 | 4389 days | 19% |
| Eva-Maria Krueger | 10/10 | 4393 days | 20% |
| Ann Winter | 9/10 | 4411 days | 20% |
| Phillip | 9/10 | 4411 days | 20% |
| Vincent Schaeflier | 9/10 | 4419 days | 20% |
| Camille Gagnant | 10/10 | 4442 days | 20% |
| Anne Collet | 9/10 | 4445 days | 20% |
| Mark Wiggington | 9/10 | 4721 days | 20% |
| Nina Coopmans | 8/10 | 4727 days | 19% |
| Rey Germain | 8/10 | 4734 days | 19% |
| Yu-Ti Chu | 10/10 | 4749 days | 20% |
| Ton Martens | 10/10 | 4749 days | 20% |
| Sebastian | 10/10 | 4762 days | 20% |
| Constanze | 9/10 | 4762 days | 20% |
| Andre and Marina | 8/10 | 4791 days | 19% |
| Julien Bocherens | 10/10 | 4834 days | 20% |
| Sharon Yates | 10/10 | 4836 days | 20% |
| Stefan and Brigit and Janek | 9/10 | 4840 days | 20% |
| Oliver Kalmbach | 9/10 | 4857 days | 20% |
| Pietersen | 8/10 | 4859 days | 19% |
| Martina Posch | 10/10 | 4862 days | 20% |
| Anna Gottsch | 10/10 | 4863 days | 20% |
| Anna | 10/10 | 5090 days | 20% |
| Monika Kneidl | 10/10 | 5098 days | 20% |
| Jessica Tilly | 10/10 | 5098 days | 20% |
| Moss | 9/10 | 5108 days | 20% |
| Jill Homewood | 9/10 | 5116 days | 20% |
| Olivia Reiter | 10/10 | 5116 days | 20% |
| Ruth Har | 9/10 | 5117 days | 20% |
| Mike Wright | 10/10 | 5117 days | 20% |
| Ed Trucie | 10/10 | 5118 days | 20% |
| M Robinson | 8/10 | 5119 days | 19% |
| Stephanie Spurr | 10/10 | 5119 days | 20% |
| Melanie Friessen | 8/10 | 5125 days | 19% |
| Jochem Snyders | 9/10 | 5126 days | 20% |
| James Buryson | 7/10 | 5134 days | 18% |
| Johanna & Catrin | 8/10 | 5135 days | 19% |
| Susanne MacGyver | 7/10 | 5135 days | 18% |
| Sandra Andersen | 9/10 | 5135 days | 20% |
| Deana Peters | 8/10 | 5135 days | 19% |
| Tom Pratt | 7/10 | 5135 days | 18% |
| Rob Gill | 10/10 | 5136 days | 20% |
| Elise Violet | 8/10 | 5136 days | 19% |
| Walter & Heidi Baumann | 8/10 | 5137 days | 19% |
| Hendrik F | 9/10 | 5137 days | 20% |
| Emily Wikston | 9/10 | 5138 days | 20% |
| Nikki Bentley | 9/10 | 5138 days | 20% |
| Siegfried Krueger | 10/10 | 5139 days | 20% |
| Janet | 10/10 | 5152 days | 20% |
| CMJ | 9/10 | 5183 days | 20% |
| Julia Edman | 8/10 | 5197 days | 19% |
| Sarah Graham | 10/10 | 5230 days | 20% |
| Laura McCusker | 9/10 | 5230 days | 20% |
| Melanie Wood | 8/10 | 5230 days | 19% |
| J Bliss | 8/10 | 5244 days | 19% |
| Jack Potman | 8/10 | 5446 days | 19% |
| Lennart Lundberg | 10/10 | 5460 days | 20% |
| Katy Johnson | 8/10 | 5464 days | 19% |
| Iain Campbell | 8/10 | 5467 days | 19% |
| Susannah Eduart | 10/10 | 5469 days | 20% |
| Patrick Gloede | 9/10 | 5472 days | 20% |
| Daniel Kriecht | 10/10 | 5472 days | 20% |
| Marian | 9/10 | 5475 days | 20% |
| Marquardt and Bernd | 10/10 | 5475 days | 20% |
| Thorsten Grocholl | 9/10 | 5476 days | 20% |
| Cory Wornell | 9/10 | 5478 days | 20% |
| W Groshops | 9/10 | 5478 days | 20% |
| Aimee Pollett | 8/10 | 5479 days | 19% |
| John Mayer | 8/10 | 5479 days | 19% |
| Mr Stanley and Miss Christy | 10/10 | 5479 days | 20% |
| Marty Fey | 10/10 | 5480 days | 20% |
| Tricia Goggin | 9/10 | 5481 days | 20% |
| Jim & Suzy Ducker | 9/10 | 5482 days | 20% |
| Niklas Ronnino | 8/10 | 5487 days | 19% |
| Sue Hickman | 10/10 | 5487 days | 20% |
| Silvia Schmutz | 10/10 | 5489 days | 20% |
| Andreas Fritesche | 8/10 | 5492 days | 19% |
| Annelie & Martin | 10/10 | 5493 days | 20% |
| Ursula Scherch | 9/10 | 5493 days | 20% |
| Alexander & Stephanie | 8/10 | 5494 days | 19% |
| J Holden | 9/10 | 5495 days | 20% |
| Mr and Mrs Lambert | 10/10 | 5496 days | 20% |
| Jean-Francois Guilbault | 9/10 | 5502 days | 20% |
| Amanda Wallace | 9/10 | 5507 days | 20% |
| Diana Clipsham | 8/10 | 5508 days | 19% |
| J Thorn | 10/10 | 5508 days | 20% |
| Daniel Bogdanowitsch | 10/10 | 5508 days | 20% |
| E M Klap | 8/10 | 5508 days | 19% |
| Sandra Schneifer | 9/10 | 5508 days | 20% |
| John Balson | 10/10 | 5509 days | 20% |
| Mark Robinson | 10/10 | 5509 days | 20% |
| Gillian de Vries | 9/10 | 5510 days | 20% |
| Hemi Stein | 10/10 | 5511 days | 20% |
| C Gobl | 8/10 | 5516 days | 19% |
| Moniek Steyaert | 8/10 | 5517 days | 19% |
| Remke | 2/10 | 5518 days | 9% |
| aggiemary04 | 10/10 | 5640 days | 20% |
| Bjorn Sall | 8/10 | 5835 days | 19% |
| Benedict Fluthman | 6/10 | 5844 days | 17% |
| Peter Schmidt | 5/10 | 5854 days | 15% |
| Leonard Vans | 7/10 | 5854 days | 18% |
| Matthias A | 9/10 | 5856 days | 20% |
| Barbara & Sven | 9/10 | 5856 days | 20% |
| Jonathan Martin | 9/10 | 5857 days | 20% |
| Jan Kuenzel | 10/10 | 5860 days | 20% |
| Evelien Thijs | 8/10 | 5861 days | 19% |
| Mark | 8/10 | 5862 days | 19% |
| Hans & Huxi | 8/10 | 5862 days | 19% |
| John Mathers | 10/10 | 5863 days | 20% |
| S Bourford | 9/10 | 5863 days | 20% |
| Heike Pless | 10/10 | 5863 days | 20% |
| Henrik Plichta | 9/10 | 5863 days | 20% |
| Peter Koeck | 10/10 | 5863 days | 20% |
| Roger Trusedale | 9/10 | 5864 days | 20% |
| Neal | 10/10 | 5867 days | 20% |
| Tim Stick | 8/10 | 5868 days | 19% |
| David Hobson | 9/10 | 5874 days | 20% |
| Nikki Wood | 9/10 | 5876 days | 20% |
| van der Wakker | 8/10 | 5877 days | 19% |
| Thomas Stopp | 10/10 | 5882 days | 20% |
| Alain Deslandres | 8/10 | 5895 days | 19% |
| Honeymooners | 4/10 | 5913 days | 13% |
| balthes | 7/10 | 5927 days | 18% |
| eliertv | 7/10 | 5928 days | 18% |
| gabei | 9/10 | 5928 days | 20% |
| marcol | 10/10 | 5929 days | 20% |
| florian | 9/10 | 5929 days | 20% |
| mariak | 7/10 | 5930 days | 18% |
| Steffi Marco | 10/10 | 5948 days | 20% |
| Stephanie Steiner | 8/10 | 5948 days | 19% |
| Bert Wierzy | 7/10 | 5951 days | 18% |
| Sarah Goeckener | 7/10 | 5954 days | 18% |
| Zach | 9/10 | 5954 days | 20% |
| katharina | 7/10 | 5954 days | 18% |
| Bushbeck | 10/10 | 5954 days | 20% |
| bdevries | 9/10 | 5955 days | 20% |
| Stefanie Micheler | 10/10 | 5955 days | 20% |
| Vanessa | 9/10 | 5955 days | 20% |
| Gina Swindells | 10/10 | 5955 days | 20% |
| Elodie | 8/10 | 5955 days | 19% |
| MV Vroenhoven | 8/10 | 5959 days | 19% |
| Karen Fisher | 10/10 | 5970 days | 20% |
| Dimitry Zonnet | 9/10 | 5970 days | 20% |
| jmulrooney | 10/10 | 5974 days | 20% |
| Francesca | 8/10 | 5989 days | 19% |
| G Miller | 10/10 | 6035 days | 20% |
| muriellef | 9/10 | 6070 days | 20% |
| Andrea | 8/10 | 6108 days | 19% |
| KimC | 8/10 | 6176 days | 19% |
| BVanW | 9/10 | 6180 days | 20% |
| VirginiaR | 10/10 | 6180 days | 20% |
| AndrewL1 | 8/10 | 6180 days | 19% |
| HansH1 | 9/10 | 6183 days | 20% |
| Lisa Duin | 7/10 | 6186 days | 18% |
| Lucia Vontobel | 9/10 | 6186 days | 20% |
| LaurensD | 8/10 | 6188 days | 19% |
| Jan | 9/10 | 6205 days | 20% |
| JohannaB | 9/10 | 6207 days | 20% |
| Viola | 9/10 | 6207 days | 20% |
| Elinor Wajngot | 10/10 | 6210 days | 20% |
| Hannes Ockerman | 7/10 | 6211 days | 18% |
| FrasorK | 9/10 | 6221 days | 20% |
| HelenAustralia | 9/10 | 6221 days | 20% |
| JuliaG1 | 9/10 | 6221 days | 20% |
| Douglas | 8/10 | 6229 days | 19% |
| Eugene | 9/10 | 6229 days | 20% |
| InkenGermany | 10/10 | 6230 days | 20% |
| ralphl | 7/10 | 6232 days | 18% |
| Chris | 9/10 | 6255 days | 20% |
| Denis | 10/10 | 6257 days | 20% |
| Andie | 8/10 | 6260 days | 19% |
| Erik | 9/10 | 6260 days | 20% |
| George | 10/10 | 6264 days | 20% |
| Miranda | 8/10 | 6264 days | 19% |
| Sandy | 9/10 | 6264 days | 20% |
| Emory | 9/10 | 6272 days | 20% |
| Patrick | 10/10 | 6309 days | 20% |
| Lucy | 9/10 | 6318 days | 20% |
| Masako | 10/10 | 6322 days | 20% |
| NeeleO | 8/10 | 6339 days | 19% |
| mark_mientjes | 10/10 | 6351 days | 20% |
| Tom van Ommen | 10/10 | 6351 days | 20% |
| Nathan | 10/10 | 6360 days | 20% |
| Sune | 9/10 | 6377 days | 20% |
| Allison Hosley | 10/10 | 6387 days | 20% |
| Brent Scanlan | 10/10 | 6530 days | 20% |
| Marian Mckinney | 5/10 | 6581 days | 15% |
| Steven | 8/10 | 6585 days | 19% |
| Brendan Marshall | 9/10 | 6593 days | 20% |
| Damien Marshall | 8/10 | 6593 days | 19% |
| Roman | 7/10 | 6599 days | 18% |
| ranker_851 | 9/10 | 6599 days | 20% |
| Vaclaf | 8/10 | 6599 days | 19% |
| Alex | 10/10 | 6616 days | 20% |
| Anneli | 8/10 | 6636 days | 19% |
| Shelley | 10/10 | 6895 days | 20% |
| John | 10/10 | 6918 days | 20% |
| Jonas | 8/10 | 6923 days | 19% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Marahau Sea Kayaks / MSK experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-4.03% Adjustment
There may be an adjustment if this experience hasn't received any reviews within the last 57 days. However the Marahau Sea Kayaks / MSK experience does not meet the criteria for any adjustment.
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Marahau Sea Kayaks / MSK experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -3.97% |
| 198 | -3.99% |
| 199 | -4.01% |
| 200 | -4.03% |
| 201 | -4.05% |
| 202 | -4.07% |
| 203 | -4.09% |
| … | … |
Balancing Adjustment
1.86% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Final Ranking Score
87%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.