Hi, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Marahau Sea Kayaks / MSK.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
Marahau Sea Kayaks / MSK
Valid Reviews
225 Valid Reviews
The Marahau Sea Kayaks / MSK experience has a total of 226 reviews. There are 225 valid reviews that are included when calculating the ranking score and 1 invalid review that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 225 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 73 |
|
32% |
| 9/10 | 72 |
|
32% |
| 8/10 | 59 |
|
26% |
| 7/10 | 16 |
|
7% |
| 6/10 | 1 |
|
0% |
| 5/10 | 2 |
|
1% |
| 4/10 | 1 |
|
0% |
| 3/10 | 0 |
|
0% |
| 2/10 | 1 |
|
0% |
| 1/10 | 0 |
|
0% |
88.18% Average
The raw data average (mean) for all the Marahau Sea Kayaks / MSK valid reviews is 88.18% and is based on 225 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
209 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 225 valid reviews, the experience has 209 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 209 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 64 |
|
31% |
| 9/10 | 68 |
|
33% |
| 8/10 | 58 |
|
28% |
| 7/10 | 16 |
|
8% |
| 6/10 | 1 |
|
0% |
| 5/10 | 1 |
|
0% |
| 4/10 | 0 |
|
0% |
| 3/10 | 0 |
|
0% |
| 2/10 | 1 |
|
0% |
| 1/10 | 0 |
|
0% |
88.09% Average
The raw data average (mean) for all the Marahau Sea Kayaks / MSK face-to-face reviews is 88.09% and is based on 209 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
88.77%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Hannah Campbell | 10/10 | 1965 days | 100% |
| Harriet Smith | 9/10 | 3411 days | 34% |
| Anna Wooster | 8/10 | 3449 days | 32% |
| Theo Macer | 10/10 | 3450 days | 33% |
| Alex | 9/10 | 3484 days | 31% |
| Patrick | 8/10 | 3489 days | 30% |
| Bob | 8/10 | 3492 days | 30% |
| Svenja | 8/10 | 3500 days | 30% |
| Nolwen | 9/10 | 3509 days | 30% |
| Cassandra Geyer | 10/10 | 3733 days | 20% |
| Sophia and Karen | 10/10 | 3745 days | 19% |
| gonzalo caldiz | 9/10 | 3752 days | 19% |
| Johannes Frank | 10/10 | 3760 days | 19% |
| Nancy Logan | 8/10 | 3767 days | 18% |
| Sophie Kalnymsky | 9/10 | 3784 days | 17% |
| Henry Wichler | 9/10 | 3793 days | 17% |
| Leo James | 8/10 | 3809 days | 16% |
| Philip | 10/10 | 3810 days | 16% |
| Ulrich Rix | 9/10 | 3823 days | 15% |
| Joshua Hortkorn | 7/10 | 3835 days | 13% |
| Daria and Annika | 8/10 | 3835 days | 15% |
| Anais Boileau | 8/10 | 3837 days | 15% |
| Sammy Cronin | 10/10 | 3854 days | 14% |
| Selma Krap | 8/10 | 3856 days | 14% |
| Martha Taatz | 10/10 | 4163 days | 0% |
| Liz and Alan Weathers | 9/10 | 4166 days | 0% |
| Jakub Stastny | 7/10 | 4464 days | 12% |
| Chris Handley | 8/10 | 4490 days | 13% |
| Eva-Maria Krueger | 10/10 | 4494 days | 14% |
| Ann Winter | 9/10 | 4512 days | 13% |
| Phillip | 9/10 | 4512 days | 13% |
| Vincent Schaeflier | 9/10 | 4520 days | 13% |
| Camille Gagnant | 10/10 | 4543 days | 14% |
| Anne Collet | 9/10 | 4546 days | 13% |
| Mark Wiggington | 9/10 | 4822 days | 13% |
| Nina Coopmans | 8/10 | 4828 days | 13% |
| Rey Germain | 8/10 | 4835 days | 13% |
| Yu-Ti Chu | 10/10 | 4850 days | 14% |
| Ton Martens | 10/10 | 4850 days | 14% |
| Sebastian | 10/10 | 4863 days | 14% |
| Constanze | 9/10 | 4863 days | 13% |
| Andre and Marina | 8/10 | 4892 days | 13% |
| Julien Bocherens | 10/10 | 4935 days | 14% |
| Sharon Yates | 10/10 | 4937 days | 14% |
| Stefan and Brigit and Janek | 9/10 | 4941 days | 13% |
| Oliver Kalmbach | 9/10 | 4958 days | 13% |
| Pietersen | 8/10 | 4960 days | 13% |
| Martina Posch | 10/10 | 4963 days | 14% |
| Anna Gottsch | 10/10 | 4964 days | 14% |
| Anna | 10/10 | 5191 days | 14% |
| Monika Kneidl | 10/10 | 5199 days | 14% |
| Jessica Tilly | 10/10 | 5199 days | 14% |
| Moss | 9/10 | 5209 days | 13% |
| Jill Homewood | 9/10 | 5217 days | 13% |
| Olivia Reiter | 10/10 | 5217 days | 14% |
| Ruth Har | 9/10 | 5218 days | 13% |
| Mike Wright | 10/10 | 5218 days | 14% |
| Ed Trucie | 10/10 | 5219 days | 14% |
| M Robinson | 8/10 | 5220 days | 13% |
| Stephanie Spurr | 10/10 | 5220 days | 14% |
| Melanie Friessen | 8/10 | 5226 days | 13% |
| Jochem Snyders | 9/10 | 5227 days | 13% |
| James Buryson | 7/10 | 5235 days | 12% |
| Johanna & Catrin | 8/10 | 5236 days | 13% |
| Susanne MacGyver | 7/10 | 5236 days | 12% |
| Sandra Andersen | 9/10 | 5236 days | 13% |
| Deana Peters | 8/10 | 5236 days | 13% |
| Tom Pratt | 7/10 | 5236 days | 12% |
| Rob Gill | 10/10 | 5237 days | 14% |
| Elise Violet | 8/10 | 5237 days | 13% |
| Walter & Heidi Baumann | 8/10 | 5238 days | 13% |
| Hendrik F | 9/10 | 5238 days | 13% |
| Emily Wikston | 9/10 | 5239 days | 13% |
| Nikki Bentley | 9/10 | 5239 days | 13% |
| Siegfried Krueger | 10/10 | 5240 days | 14% |
| Janet | 10/10 | 5253 days | 14% |
| CMJ | 9/10 | 5284 days | 13% |
| Julia Edman | 8/10 | 5298 days | 13% |
| Sarah Graham | 10/10 | 5331 days | 14% |
| Laura McCusker | 9/10 | 5331 days | 13% |
| Melanie Wood | 8/10 | 5331 days | 13% |
| J Bliss | 8/10 | 5345 days | 13% |
| Jack Potman | 8/10 | 5547 days | 13% |
| Lennart Lundberg | 10/10 | 5561 days | 14% |
| Katy Johnson | 8/10 | 5565 days | 13% |
| Iain Campbell | 8/10 | 5568 days | 13% |
| Susannah Eduart | 10/10 | 5570 days | 14% |
| Patrick Gloede | 9/10 | 5573 days | 13% |
| Daniel Kriecht | 10/10 | 5573 days | 14% |
| Marian | 9/10 | 5576 days | 13% |
| Marquardt and Bernd | 10/10 | 5576 days | 14% |
| Thorsten Grocholl | 9/10 | 5577 days | 13% |
| Cory Wornell | 9/10 | 5579 days | 13% |
| W Groshops | 9/10 | 5579 days | 13% |
| Aimee Pollett | 8/10 | 5580 days | 13% |
| John Mayer | 8/10 | 5580 days | 13% |
| Mr Stanley and Miss Christy | 10/10 | 5580 days | 14% |
| Marty Fey | 10/10 | 5581 days | 14% |
| Tricia Goggin | 9/10 | 5582 days | 13% |
| Jim & Suzy Ducker | 9/10 | 5583 days | 13% |
| Niklas Ronnino | 8/10 | 5588 days | 13% |
| Sue Hickman | 10/10 | 5588 days | 14% |
| Silvia Schmutz | 10/10 | 5590 days | 14% |
| Andreas Fritesche | 8/10 | 5593 days | 13% |
| Annelie & Martin | 10/10 | 5594 days | 14% |
| Ursula Scherch | 9/10 | 5594 days | 13% |
| Alexander & Stephanie | 8/10 | 5595 days | 13% |
| J Holden | 9/10 | 5596 days | 13% |
| Mr and Mrs Lambert | 10/10 | 5597 days | 14% |
| Jean-Francois Guilbault | 9/10 | 5603 days | 13% |
| Amanda Wallace | 9/10 | 5608 days | 13% |
| Diana Clipsham | 8/10 | 5609 days | 13% |
| J Thorn | 10/10 | 5609 days | 14% |
| Daniel Bogdanowitsch | 10/10 | 5609 days | 14% |
| E M Klap | 8/10 | 5609 days | 13% |
| Sandra Schneifer | 9/10 | 5609 days | 13% |
| John Balson | 10/10 | 5610 days | 14% |
| Mark Robinson | 10/10 | 5610 days | 14% |
| Gillian de Vries | 9/10 | 5611 days | 13% |
| Hemi Stein | 10/10 | 5612 days | 14% |
| C Gobl | 8/10 | 5617 days | 13% |
| Moniek Steyaert | 8/10 | 5618 days | 13% |
| Remke | 2/10 | 5619 days | 1% |
| aggiemary04 | 10/10 | 5741 days | 14% |
| Bjorn Sall | 8/10 | 5936 days | 13% |
| Benedict Fluthman | 6/10 | 5945 days | 10% |
| Peter Schmidt | 5/10 | 5955 days | 8% |
| Leonard Vans | 7/10 | 5955 days | 12% |
| Matthias A | 9/10 | 5957 days | 13% |
| Barbara & Sven | 9/10 | 5957 days | 13% |
| Jonathan Martin | 9/10 | 5958 days | 13% |
| Jan Kuenzel | 10/10 | 5961 days | 14% |
| Evelien Thijs | 8/10 | 5962 days | 13% |
| Mark | 8/10 | 5963 days | 13% |
| Hans & Huxi | 8/10 | 5963 days | 13% |
| John Mathers | 10/10 | 5964 days | 14% |
| S Bourford | 9/10 | 5964 days | 13% |
| Heike Pless | 10/10 | 5964 days | 14% |
| Henrik Plichta | 9/10 | 5964 days | 13% |
| Peter Koeck | 10/10 | 5964 days | 14% |
| Roger Trusedale | 9/10 | 5965 days | 13% |
| Neal | 10/10 | 5968 days | 14% |
| Tim Stick | 8/10 | 5969 days | 13% |
| David Hobson | 9/10 | 5975 days | 13% |
| Nikki Wood | 9/10 | 5977 days | 13% |
| van der Wakker | 8/10 | 5978 days | 13% |
| Thomas Stopp | 10/10 | 5983 days | 14% |
| Alain Deslandres | 8/10 | 5996 days | 13% |
| Honeymooners | 4/10 | 6014 days | 6% |
| balthes | 7/10 | 6028 days | 12% |
| eliertv | 7/10 | 6029 days | 12% |
| gabei | 9/10 | 6029 days | 13% |
| marcol | 10/10 | 6030 days | 14% |
| florian | 9/10 | 6030 days | 13% |
| mariak | 7/10 | 6031 days | 12% |
| Steffi Marco | 10/10 | 6049 days | 14% |
| Stephanie Steiner | 8/10 | 6049 days | 13% |
| Bert Wierzy | 7/10 | 6052 days | 12% |
| Sarah Goeckener | 7/10 | 6055 days | 12% |
| Zach | 9/10 | 6055 days | 13% |
| katharina | 7/10 | 6055 days | 12% |
| Bushbeck | 10/10 | 6055 days | 14% |
| bdevries | 9/10 | 6056 days | 13% |
| Stefanie Micheler | 10/10 | 6056 days | 14% |
| Vanessa | 9/10 | 6056 days | 13% |
| Gina Swindells | 10/10 | 6056 days | 14% |
| Elodie | 8/10 | 6056 days | 13% |
| MV Vroenhoven | 8/10 | 6060 days | 13% |
| Karen Fisher | 10/10 | 6071 days | 14% |
| Dimitry Zonnet | 9/10 | 6071 days | 13% |
| jmulrooney | 10/10 | 6075 days | 14% |
| Francesca | 8/10 | 6090 days | 13% |
| G Miller | 10/10 | 6136 days | 14% |
| muriellef | 9/10 | 6171 days | 13% |
| Andrea | 8/10 | 6209 days | 13% |
| KimC | 8/10 | 6277 days | 13% |
| BVanW | 9/10 | 6281 days | 13% |
| VirginiaR | 10/10 | 6281 days | 14% |
| AndrewL1 | 8/10 | 6281 days | 13% |
| HansH1 | 9/10 | 6284 days | 13% |
| Lisa Duin | 7/10 | 6287 days | 12% |
| Lucia Vontobel | 9/10 | 6287 days | 13% |
| LaurensD | 8/10 | 6289 days | 13% |
| Jan | 9/10 | 6307 days | 13% |
| JohannaB | 9/10 | 6308 days | 13% |
| Viola | 9/10 | 6308 days | 13% |
| Elinor Wajngot | 10/10 | 6311 days | 14% |
| Hannes Ockerman | 7/10 | 6312 days | 12% |
| FrasorK | 9/10 | 6322 days | 13% |
| HelenAustralia | 9/10 | 6322 days | 13% |
| JuliaG1 | 9/10 | 6322 days | 13% |
| Douglas | 8/10 | 6330 days | 13% |
| Eugene | 9/10 | 6330 days | 13% |
| InkenGermany | 10/10 | 6331 days | 14% |
| ralphl | 7/10 | 6333 days | 12% |
| Chris | 9/10 | 6356 days | 13% |
| Denis | 10/10 | 6358 days | 14% |
| Andie | 8/10 | 6361 days | 13% |
| Erik | 9/10 | 6361 days | 13% |
| George | 10/10 | 6365 days | 14% |
| Miranda | 8/10 | 6365 days | 13% |
| Sandy | 9/10 | 6365 days | 13% |
| Emory | 9/10 | 6373 days | 13% |
| Patrick | 10/10 | 6411 days | 14% |
| Lucy | 9/10 | 6419 days | 13% |
| Masako | 10/10 | 6423 days | 14% |
| NeeleO | 8/10 | 6440 days | 13% |
| mark_mientjes | 10/10 | 6452 days | 14% |
| Tom van Ommen | 10/10 | 6452 days | 14% |
| Nathan | 10/10 | 6462 days | 14% |
| Sune | 9/10 | 6478 days | 13% |
| Allison Hosley | 10/10 | 6488 days | 14% |
| Brent Scanlan | 10/10 | 6631 days | 14% |
| Marian Mckinney | 5/10 | 6682 days | 8% |
| Steven | 8/10 | 6686 days | 13% |
| Brendan Marshall | 9/10 | 6694 days | 13% |
| Damien Marshall | 8/10 | 6694 days | 13% |
| Roman | 7/10 | 6700 days | 12% |
| ranker_851 | 9/10 | 6700 days | 13% |
| Vaclaf | 8/10 | 6700 days | 13% |
| Alex | 10/10 | 6717 days | 14% |
| Anneli | 8/10 | 6737 days | 13% |
| Shelley | 10/10 | 6996 days | 14% |
| John | 10/10 | 7019 days | 14% |
| Jonas | 8/10 | 7024 days | 13% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Marahau Sea Kayaks / MSK experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-2.15% Adjustment
There may be an adjustment if this experience hasn't received any reviews within the last 118 days. However the Marahau Sea Kayaks / MSK experience does not meet the criteria for any adjustment.
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Marahau Sea Kayaks / MSK experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -2.12% |
| 198 | -2.13% |
| 199 | -2.14% |
| 200 | -2.15% |
| 201 | -2.16% |
| 202 | -2.17% |
| 203 | -2.18% |
| … | … |
Balancing Adjustment
1.52% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Final Ranking Score
88%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.