Hey, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Marahau Sea Kayaks / MSK.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
Marahau Sea Kayaks / MSK
Valid Reviews
225 Valid Reviews
The Marahau Sea Kayaks / MSK experience has a total of 226 reviews. There are 225 valid reviews that are included when calculating the ranking score and 1 invalid review that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 225 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 73 |
|
32% |
| 9/10 | 72 |
|
32% |
| 8/10 | 59 |
|
26% |
| 7/10 | 16 |
|
7% |
| 6/10 | 1 |
|
0% |
| 5/10 | 2 |
|
1% |
| 4/10 | 1 |
|
0% |
| 3/10 | 0 |
|
0% |
| 2/10 | 1 |
|
0% |
| 1/10 | 0 |
|
0% |
88.18% Average
The raw data average (mean) for all the Marahau Sea Kayaks / MSK valid reviews is 88.18% and is based on 225 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
209 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 225 valid reviews, the experience has 209 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 209 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 64 |
|
31% |
| 9/10 | 68 |
|
33% |
| 8/10 | 58 |
|
28% |
| 7/10 | 16 |
|
8% |
| 6/10 | 1 |
|
0% |
| 5/10 | 1 |
|
0% |
| 4/10 | 0 |
|
0% |
| 3/10 | 0 |
|
0% |
| 2/10 | 1 |
|
0% |
| 1/10 | 0 |
|
0% |
88.09% Average
The raw data average (mean) for all the Marahau Sea Kayaks / MSK face-to-face reviews is 88.09% and is based on 209 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
88.77%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Hannah Campbell | 10/10 | 2025 days | 100% |
| Harriet Smith | 9/10 | 3471 days | 34% |
| Anna Wooster | 8/10 | 3509 days | 32% |
| Theo Macer | 10/10 | 3510 days | 33% |
| Alex | 9/10 | 3544 days | 31% |
| Patrick | 8/10 | 3549 days | 30% |
| Bob | 8/10 | 3552 days | 30% |
| Svenja | 8/10 | 3560 days | 30% |
| Nolwen | 9/10 | 3569 days | 30% |
| Cassandra Geyer | 10/10 | 3793 days | 20% |
| Sophia and Karen | 10/10 | 3805 days | 19% |
| gonzalo caldiz | 9/10 | 3812 days | 19% |
| Johannes Frank | 10/10 | 3820 days | 19% |
| Nancy Logan | 8/10 | 3827 days | 18% |
| Sophie Kalnymsky | 9/10 | 3844 days | 17% |
| Henry Wichler | 9/10 | 3853 days | 17% |
| Leo James | 8/10 | 3869 days | 16% |
| Philip | 10/10 | 3870 days | 16% |
| Ulrich Rix | 9/10 | 3882 days | 15% |
| Joshua Hortkorn | 7/10 | 3895 days | 14% |
| Daria and Annika | 8/10 | 3895 days | 15% |
| Anais Boileau | 8/10 | 3897 days | 15% |
| Sammy Cronin | 10/10 | 3914 days | 14% |
| Selma Krap | 8/10 | 3916 days | 14% |
| Martha Taatz | 10/10 | 4223 days | 0% |
| Liz and Alan Weathers | 9/10 | 4226 days | 0% |
| Jakub Stastny | 7/10 | 4524 days | 15% |
| Chris Handley | 8/10 | 4550 days | 16% |
| Eva-Maria Krueger | 10/10 | 4554 days | 16% |
| Ann Winter | 9/10 | 4572 days | 16% |
| Phillip | 9/10 | 4572 days | 16% |
| Vincent Schaeflier | 9/10 | 4580 days | 16% |
| Camille Gagnant | 10/10 | 4603 days | 16% |
| Anne Collet | 9/10 | 4606 days | 16% |
| Mark Wiggington | 9/10 | 4882 days | 16% |
| Nina Coopmans | 8/10 | 4888 days | 16% |
| Rey Germain | 8/10 | 4895 days | 16% |
| Yu-Ti Chu | 10/10 | 4910 days | 16% |
| Ton Martens | 10/10 | 4910 days | 16% |
| Sebastian | 10/10 | 4923 days | 16% |
| Constanze | 9/10 | 4923 days | 16% |
| Andre and Marina | 8/10 | 4952 days | 16% |
| Julien Bocherens | 10/10 | 4995 days | 16% |
| Sharon Yates | 10/10 | 4997 days | 16% |
| Stefan and Brigit and Janek | 9/10 | 5001 days | 16% |
| Oliver Kalmbach | 9/10 | 5018 days | 16% |
| Pietersen | 8/10 | 5020 days | 16% |
| Martina Posch | 10/10 | 5023 days | 16% |
| Anna Gottsch | 10/10 | 5024 days | 16% |
| Anna | 10/10 | 5251 days | 16% |
| Monika Kneidl | 10/10 | 5259 days | 16% |
| Jessica Tilly | 10/10 | 5259 days | 16% |
| Moss | 9/10 | 5269 days | 16% |
| Jill Homewood | 9/10 | 5277 days | 16% |
| Olivia Reiter | 10/10 | 5277 days | 16% |
| Ruth Har | 9/10 | 5278 days | 16% |
| Mike Wright | 10/10 | 5278 days | 16% |
| Ed Trucie | 10/10 | 5279 days | 16% |
| M Robinson | 8/10 | 5280 days | 16% |
| Stephanie Spurr | 10/10 | 5280 days | 16% |
| Melanie Friessen | 8/10 | 5286 days | 16% |
| Jochem Snyders | 9/10 | 5287 days | 16% |
| James Buryson | 7/10 | 5295 days | 15% |
| Johanna & Catrin | 8/10 | 5296 days | 16% |
| Susanne MacGyver | 7/10 | 5296 days | 15% |
| Sandra Andersen | 9/10 | 5296 days | 16% |
| Deana Peters | 8/10 | 5296 days | 16% |
| Tom Pratt | 7/10 | 5296 days | 15% |
| Rob Gill | 10/10 | 5297 days | 16% |
| Elise Violet | 8/10 | 5297 days | 16% |
| Walter & Heidi Baumann | 8/10 | 5298 days | 16% |
| Hendrik F | 9/10 | 5298 days | 16% |
| Emily Wikston | 9/10 | 5299 days | 16% |
| Nikki Bentley | 9/10 | 5299 days | 16% |
| Siegfried Krueger | 10/10 | 5300 days | 16% |
| Janet | 10/10 | 5313 days | 16% |
| CMJ | 9/10 | 5344 days | 16% |
| Julia Edman | 8/10 | 5358 days | 16% |
| Sarah Graham | 10/10 | 5391 days | 16% |
| Laura McCusker | 9/10 | 5391 days | 16% |
| Melanie Wood | 8/10 | 5391 days | 16% |
| J Bliss | 8/10 | 5405 days | 16% |
| Jack Potman | 8/10 | 5607 days | 16% |
| Lennart Lundberg | 10/10 | 5621 days | 16% |
| Katy Johnson | 8/10 | 5625 days | 16% |
| Iain Campbell | 8/10 | 5628 days | 16% |
| Susannah Eduart | 10/10 | 5630 days | 16% |
| Patrick Gloede | 9/10 | 5633 days | 16% |
| Daniel Kriecht | 10/10 | 5633 days | 16% |
| Marian | 9/10 | 5636 days | 16% |
| Marquardt and Bernd | 10/10 | 5636 days | 16% |
| Thorsten Grocholl | 9/10 | 5637 days | 16% |
| Cory Wornell | 9/10 | 5639 days | 16% |
| W Groshops | 9/10 | 5639 days | 16% |
| Aimee Pollett | 8/10 | 5640 days | 16% |
| John Mayer | 8/10 | 5640 days | 16% |
| Mr Stanley and Miss Christy | 10/10 | 5640 days | 16% |
| Marty Fey | 10/10 | 5641 days | 16% |
| Tricia Goggin | 9/10 | 5642 days | 16% |
| Jim & Suzy Ducker | 9/10 | 5643 days | 16% |
| Niklas Ronnino | 8/10 | 5648 days | 16% |
| Sue Hickman | 10/10 | 5648 days | 16% |
| Silvia Schmutz | 10/10 | 5650 days | 16% |
| Andreas Fritesche | 8/10 | 5653 days | 16% |
| Annelie & Martin | 10/10 | 5654 days | 16% |
| Ursula Scherch | 9/10 | 5654 days | 16% |
| Alexander & Stephanie | 8/10 | 5655 days | 16% |
| J Holden | 9/10 | 5656 days | 16% |
| Mr and Mrs Lambert | 10/10 | 5657 days | 16% |
| Jean-Francois Guilbault | 9/10 | 5663 days | 16% |
| Amanda Wallace | 9/10 | 5668 days | 16% |
| Diana Clipsham | 8/10 | 5669 days | 16% |
| J Thorn | 10/10 | 5669 days | 16% |
| Daniel Bogdanowitsch | 10/10 | 5669 days | 16% |
| E M Klap | 8/10 | 5669 days | 16% |
| Sandra Schneifer | 9/10 | 5669 days | 16% |
| John Balson | 10/10 | 5670 days | 16% |
| Mark Robinson | 10/10 | 5670 days | 16% |
| Gillian de Vries | 9/10 | 5671 days | 16% |
| Hemi Stein | 10/10 | 5672 days | 16% |
| C Gobl | 8/10 | 5677 days | 16% |
| Moniek Steyaert | 8/10 | 5678 days | 16% |
| Remke | 2/10 | 5679 days | 4% |
| aggiemary04 | 10/10 | 5801 days | 16% |
| Bjorn Sall | 8/10 | 5996 days | 16% |
| Benedict Fluthman | 6/10 | 6005 days | 13% |
| Peter Schmidt | 5/10 | 6015 days | 11% |
| Leonard Vans | 7/10 | 6015 days | 15% |
| Matthias A | 9/10 | 6017 days | 16% |
| Barbara & Sven | 9/10 | 6017 days | 16% |
| Jonathan Martin | 9/10 | 6018 days | 16% |
| Jan Kuenzel | 10/10 | 6021 days | 16% |
| Evelien Thijs | 8/10 | 6022 days | 16% |
| Mark | 8/10 | 6023 days | 16% |
| Hans & Huxi | 8/10 | 6023 days | 16% |
| John Mathers | 10/10 | 6024 days | 16% |
| S Bourford | 9/10 | 6024 days | 16% |
| Heike Pless | 10/10 | 6024 days | 16% |
| Henrik Plichta | 9/10 | 6024 days | 16% |
| Peter Koeck | 10/10 | 6024 days | 16% |
| Roger Trusedale | 9/10 | 6025 days | 16% |
| Neal | 10/10 | 6028 days | 16% |
| Tim Stick | 8/10 | 6029 days | 16% |
| David Hobson | 9/10 | 6035 days | 16% |
| Nikki Wood | 9/10 | 6037 days | 16% |
| van der Wakker | 8/10 | 6038 days | 16% |
| Thomas Stopp | 10/10 | 6043 days | 16% |
| Alain Deslandres | 8/10 | 6056 days | 16% |
| Honeymooners | 4/10 | 6074 days | 8% |
| balthes | 7/10 | 6088 days | 15% |
| eliertv | 7/10 | 6089 days | 15% |
| gabei | 9/10 | 6089 days | 16% |
| marcol | 10/10 | 6090 days | 16% |
| florian | 9/10 | 6090 days | 16% |
| mariak | 7/10 | 6091 days | 15% |
| Steffi Marco | 10/10 | 6109 days | 16% |
| Stephanie Steiner | 8/10 | 6109 days | 16% |
| Bert Wierzy | 7/10 | 6112 days | 15% |
| Sarah Goeckener | 7/10 | 6115 days | 15% |
| Zach | 9/10 | 6115 days | 16% |
| katharina | 7/10 | 6115 days | 15% |
| Bushbeck | 10/10 | 6115 days | 16% |
| bdevries | 9/10 | 6116 days | 16% |
| Stefanie Micheler | 10/10 | 6116 days | 16% |
| Vanessa | 9/10 | 6116 days | 16% |
| Gina Swindells | 10/10 | 6116 days | 16% |
| Elodie | 8/10 | 6116 days | 16% |
| MV Vroenhoven | 8/10 | 6120 days | 16% |
| Karen Fisher | 10/10 | 6131 days | 16% |
| Dimitry Zonnet | 9/10 | 6131 days | 16% |
| jmulrooney | 10/10 | 6135 days | 16% |
| Francesca | 8/10 | 6150 days | 16% |
| G Miller | 10/10 | 6196 days | 16% |
| muriellef | 9/10 | 6231 days | 16% |
| Andrea | 8/10 | 6269 days | 16% |
| KimC | 8/10 | 6337 days | 16% |
| BVanW | 9/10 | 6341 days | 16% |
| VirginiaR | 10/10 | 6341 days | 16% |
| AndrewL1 | 8/10 | 6341 days | 16% |
| HansH1 | 9/10 | 6344 days | 16% |
| Lisa Duin | 7/10 | 6347 days | 15% |
| Lucia Vontobel | 9/10 | 6347 days | 16% |
| LaurensD | 8/10 | 6349 days | 16% |
| Jan | 9/10 | 6366 days | 16% |
| JohannaB | 9/10 | 6368 days | 16% |
| Viola | 9/10 | 6368 days | 16% |
| Elinor Wajngot | 10/10 | 6371 days | 16% |
| Hannes Ockerman | 7/10 | 6372 days | 15% |
| FrasorK | 9/10 | 6382 days | 16% |
| HelenAustralia | 9/10 | 6382 days | 16% |
| JuliaG1 | 9/10 | 6382 days | 16% |
| Douglas | 8/10 | 6390 days | 16% |
| Eugene | 9/10 | 6390 days | 16% |
| InkenGermany | 10/10 | 6391 days | 16% |
| ralphl | 7/10 | 6393 days | 15% |
| Chris | 9/10 | 6416 days | 16% |
| Denis | 10/10 | 6418 days | 16% |
| Andie | 8/10 | 6421 days | 16% |
| Erik | 9/10 | 6421 days | 16% |
| George | 10/10 | 6425 days | 16% |
| Miranda | 8/10 | 6425 days | 16% |
| Sandy | 9/10 | 6425 days | 16% |
| Emory | 9/10 | 6433 days | 16% |
| Patrick | 10/10 | 6470 days | 16% |
| Lucy | 9/10 | 6479 days | 16% |
| Masako | 10/10 | 6483 days | 16% |
| NeeleO | 8/10 | 6500 days | 16% |
| mark_mientjes | 10/10 | 6512 days | 16% |
| Tom van Ommen | 10/10 | 6512 days | 16% |
| Nathan | 10/10 | 6522 days | 16% |
| Sune | 9/10 | 6538 days | 16% |
| Allison Hosley | 10/10 | 6548 days | 16% |
| Brent Scanlan | 10/10 | 6691 days | 16% |
| Marian Mckinney | 5/10 | 6742 days | 11% |
| Steven | 8/10 | 6746 days | 16% |
| Brendan Marshall | 9/10 | 6754 days | 16% |
| Damien Marshall | 8/10 | 6754 days | 16% |
| Roman | 7/10 | 6760 days | 15% |
| ranker_851 | 9/10 | 6760 days | 16% |
| Vaclaf | 8/10 | 6760 days | 16% |
| Alex | 10/10 | 6777 days | 16% |
| Anneli | 8/10 | 6797 days | 16% |
| Shelley | 10/10 | 7056 days | 16% |
| John | 10/10 | 7079 days | 16% |
| Jonas | 8/10 | 7084 days | 16% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Marahau Sea Kayaks / MSK experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-2.36% Adjustment
There may be an adjustment if this experience hasn't received any reviews within the last 110 days. However the Marahau Sea Kayaks / MSK experience does not meet the criteria for any adjustment.
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Marahau Sea Kayaks / MSK experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -2.33% |
| 198 | -2.34% |
| 199 | -2.35% |
| 200 | -2.36% |
| 201 | -2.37% |
| 202 | -2.39% |
| 203 | -2.40% |
| … | … |
Balancing Adjustment
1.56% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Final Ranking Score
88%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.