Hey, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Marahau Sea Kayaks / MSK.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
Marahau Sea Kayaks / MSK
Valid Reviews
225 Valid Reviews
The Marahau Sea Kayaks / MSK experience has a total of 226 reviews. There are 225 valid reviews that are included when calculating the ranking score and 1 invalid review that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 225 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 73 |
|
32% |
| 9/10 | 72 |
|
32% |
| 8/10 | 59 |
|
26% |
| 7/10 | 16 |
|
7% |
| 6/10 | 1 |
|
0% |
| 5/10 | 2 |
|
1% |
| 4/10 | 1 |
|
0% |
| 3/10 | 0 |
|
0% |
| 2/10 | 1 |
|
0% |
| 1/10 | 0 |
|
0% |
88.18% Average
The raw data average (mean) for all the Marahau Sea Kayaks / MSK valid reviews is 88.18% and is based on 225 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
209 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 225 valid reviews, the experience has 209 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 209 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 64 |
|
31% |
| 9/10 | 68 |
|
33% |
| 8/10 | 58 |
|
28% |
| 7/10 | 16 |
|
8% |
| 6/10 | 1 |
|
0% |
| 5/10 | 1 |
|
0% |
| 4/10 | 0 |
|
0% |
| 3/10 | 0 |
|
0% |
| 2/10 | 1 |
|
0% |
| 1/10 | 0 |
|
0% |
88.09% Average
The raw data average (mean) for all the Marahau Sea Kayaks / MSK face-to-face reviews is 88.09% and is based on 209 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
88.77%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Hannah Campbell | 10/10 | 1905 days | 100% |
| Harriet Smith | 9/10 | 3351 days | 35% |
| Anna Wooster | 8/10 | 3389 days | 33% |
| Theo Macer | 10/10 | 3390 days | 34% |
| Alex | 9/10 | 3424 days | 32% |
| Patrick | 8/10 | 3429 days | 31% |
| Bob | 8/10 | 3432 days | 31% |
| Svenja | 8/10 | 3440 days | 31% |
| Nolwen | 9/10 | 3449 days | 31% |
| Cassandra Geyer | 10/10 | 3673 days | 21% |
| Sophia and Karen | 10/10 | 3685 days | 21% |
| gonzalo caldiz | 9/10 | 3692 days | 20% |
| Johannes Frank | 10/10 | 3700 days | 20% |
| Nancy Logan | 8/10 | 3707 days | 19% |
| Sophie Kalnymsky | 9/10 | 3724 days | 19% |
| Henry Wichler | 9/10 | 3733 days | 18% |
| Leo James | 8/10 | 3749 days | 17% |
| Philip | 10/10 | 3750 days | 18% |
| Ulrich Rix | 9/10 | 3762 days | 17% |
| Joshua Hortkorn | 7/10 | 3775 days | 15% |
| Daria and Annika | 8/10 | 3775 days | 16% |
| Anais Boileau | 8/10 | 3777 days | 16% |
| Sammy Cronin | 10/10 | 3794 days | 16% |
| Selma Krap | 8/10 | 3796 days | 15% |
| Martha Taatz | 10/10 | 4103 days | 2% |
| Liz and Alan Weathers | 9/10 | 4106 days | 2% |
| Jakub Stastny | 7/10 | 4404 days | 11% |
| Chris Handley | 8/10 | 4430 days | 12% |
| Eva-Maria Krueger | 10/10 | 4434 days | 12% |
| Ann Winter | 9/10 | 4452 days | 12% |
| Phillip | 9/10 | 4452 days | 12% |
| Vincent Schaeflier | 9/10 | 4460 days | 12% |
| Camille Gagnant | 10/10 | 4483 days | 12% |
| Anne Collet | 9/10 | 4486 days | 12% |
| Mark Wiggington | 9/10 | 4762 days | 12% |
| Nina Coopmans | 8/10 | 4768 days | 12% |
| Rey Germain | 8/10 | 4775 days | 12% |
| Yu-Ti Chu | 10/10 | 4790 days | 12% |
| Ton Martens | 10/10 | 4790 days | 12% |
| Sebastian | 10/10 | 4803 days | 12% |
| Constanze | 9/10 | 4803 days | 12% |
| Andre and Marina | 8/10 | 4832 days | 12% |
| Julien Bocherens | 10/10 | 4875 days | 12% |
| Sharon Yates | 10/10 | 4877 days | 12% |
| Stefan and Brigit and Janek | 9/10 | 4881 days | 12% |
| Oliver Kalmbach | 9/10 | 4898 days | 12% |
| Pietersen | 8/10 | 4900 days | 12% |
| Martina Posch | 10/10 | 4903 days | 12% |
| Anna Gottsch | 10/10 | 4904 days | 12% |
| Anna | 10/10 | 5131 days | 12% |
| Monika Kneidl | 10/10 | 5139 days | 12% |
| Jessica Tilly | 10/10 | 5139 days | 12% |
| Moss | 9/10 | 5149 days | 12% |
| Jill Homewood | 9/10 | 5157 days | 12% |
| Olivia Reiter | 10/10 | 5157 days | 12% |
| Ruth Har | 9/10 | 5158 days | 12% |
| Mike Wright | 10/10 | 5158 days | 12% |
| Ed Trucie | 10/10 | 5159 days | 12% |
| M Robinson | 8/10 | 5160 days | 12% |
| Stephanie Spurr | 10/10 | 5160 days | 12% |
| Melanie Friessen | 8/10 | 5166 days | 12% |
| Jochem Snyders | 9/10 | 5167 days | 12% |
| James Buryson | 7/10 | 5175 days | 11% |
| Johanna & Catrin | 8/10 | 5176 days | 12% |
| Susanne MacGyver | 7/10 | 5176 days | 11% |
| Sandra Andersen | 9/10 | 5176 days | 12% |
| Deana Peters | 8/10 | 5176 days | 12% |
| Tom Pratt | 7/10 | 5176 days | 11% |
| Rob Gill | 10/10 | 5177 days | 12% |
| Elise Violet | 8/10 | 5177 days | 12% |
| Walter & Heidi Baumann | 8/10 | 5178 days | 12% |
| Hendrik F | 9/10 | 5178 days | 12% |
| Emily Wikston | 9/10 | 5179 days | 12% |
| Nikki Bentley | 9/10 | 5179 days | 12% |
| Siegfried Krueger | 10/10 | 5180 days | 12% |
| Janet | 10/10 | 5193 days | 12% |
| CMJ | 9/10 | 5224 days | 12% |
| Julia Edman | 8/10 | 5238 days | 12% |
| Sarah Graham | 10/10 | 5271 days | 12% |
| Laura McCusker | 9/10 | 5271 days | 12% |
| Melanie Wood | 8/10 | 5271 days | 12% |
| J Bliss | 8/10 | 5285 days | 12% |
| Jack Potman | 8/10 | 5487 days | 12% |
| Lennart Lundberg | 10/10 | 5501 days | 12% |
| Katy Johnson | 8/10 | 5505 days | 12% |
| Iain Campbell | 8/10 | 5508 days | 12% |
| Susannah Eduart | 10/10 | 5510 days | 12% |
| Patrick Gloede | 9/10 | 5513 days | 12% |
| Daniel Kriecht | 10/10 | 5513 days | 12% |
| Marian | 9/10 | 5516 days | 12% |
| Marquardt and Bernd | 10/10 | 5516 days | 12% |
| Thorsten Grocholl | 9/10 | 5517 days | 12% |
| Cory Wornell | 9/10 | 5519 days | 12% |
| W Groshops | 9/10 | 5519 days | 12% |
| Aimee Pollett | 8/10 | 5520 days | 12% |
| John Mayer | 8/10 | 5520 days | 12% |
| Mr Stanley and Miss Christy | 10/10 | 5520 days | 12% |
| Marty Fey | 10/10 | 5521 days | 12% |
| Tricia Goggin | 9/10 | 5522 days | 12% |
| Jim & Suzy Ducker | 9/10 | 5523 days | 12% |
| Niklas Ronnino | 8/10 | 5528 days | 12% |
| Sue Hickman | 10/10 | 5528 days | 12% |
| Silvia Schmutz | 10/10 | 5530 days | 12% |
| Andreas Fritesche | 8/10 | 5533 days | 12% |
| Annelie & Martin | 10/10 | 5534 days | 12% |
| Ursula Scherch | 9/10 | 5534 days | 12% |
| Alexander & Stephanie | 8/10 | 5535 days | 12% |
| J Holden | 9/10 | 5536 days | 12% |
| Mr and Mrs Lambert | 10/10 | 5537 days | 12% |
| Jean-Francois Guilbault | 9/10 | 5543 days | 12% |
| Amanda Wallace | 9/10 | 5548 days | 12% |
| Diana Clipsham | 8/10 | 5549 days | 12% |
| J Thorn | 10/10 | 5549 days | 12% |
| Daniel Bogdanowitsch | 10/10 | 5549 days | 12% |
| E M Klap | 8/10 | 5549 days | 12% |
| Sandra Schneifer | 9/10 | 5549 days | 12% |
| John Balson | 10/10 | 5550 days | 12% |
| Mark Robinson | 10/10 | 5550 days | 12% |
| Gillian de Vries | 9/10 | 5551 days | 12% |
| Hemi Stein | 10/10 | 5552 days | 12% |
| C Gobl | 8/10 | 5557 days | 12% |
| Moniek Steyaert | 8/10 | 5558 days | 12% |
| Remke | 2/10 | 5559 days | 0% |
| aggiemary04 | 10/10 | 5681 days | 12% |
| Bjorn Sall | 8/10 | 5876 days | 12% |
| Benedict Fluthman | 6/10 | 5885 days | 9% |
| Peter Schmidt | 5/10 | 5895 days | 7% |
| Leonard Vans | 7/10 | 5895 days | 11% |
| Matthias A | 9/10 | 5897 days | 12% |
| Barbara & Sven | 9/10 | 5897 days | 12% |
| Jonathan Martin | 9/10 | 5898 days | 12% |
| Jan Kuenzel | 10/10 | 5901 days | 12% |
| Evelien Thijs | 8/10 | 5902 days | 12% |
| Mark | 8/10 | 5903 days | 12% |
| Hans & Huxi | 8/10 | 5903 days | 12% |
| John Mathers | 10/10 | 5904 days | 12% |
| S Bourford | 9/10 | 5904 days | 12% |
| Heike Pless | 10/10 | 5904 days | 12% |
| Henrik Plichta | 9/10 | 5904 days | 12% |
| Peter Koeck | 10/10 | 5904 days | 12% |
| Roger Trusedale | 9/10 | 5905 days | 12% |
| Neal | 10/10 | 5908 days | 12% |
| Tim Stick | 8/10 | 5909 days | 12% |
| David Hobson | 9/10 | 5915 days | 12% |
| Nikki Wood | 9/10 | 5917 days | 12% |
| van der Wakker | 8/10 | 5918 days | 12% |
| Thomas Stopp | 10/10 | 5923 days | 12% |
| Alain Deslandres | 8/10 | 5936 days | 12% |
| Honeymooners | 4/10 | 5954 days | 5% |
| balthes | 7/10 | 5968 days | 11% |
| eliertv | 7/10 | 5969 days | 11% |
| gabei | 9/10 | 5969 days | 12% |
| marcol | 10/10 | 5970 days | 12% |
| florian | 9/10 | 5970 days | 12% |
| mariak | 7/10 | 5971 days | 11% |
| Steffi Marco | 10/10 | 5989 days | 12% |
| Stephanie Steiner | 8/10 | 5989 days | 12% |
| Bert Wierzy | 7/10 | 5992 days | 11% |
| Sarah Goeckener | 7/10 | 5995 days | 11% |
| Zach | 9/10 | 5995 days | 12% |
| katharina | 7/10 | 5995 days | 11% |
| Bushbeck | 10/10 | 5995 days | 12% |
| bdevries | 9/10 | 5996 days | 12% |
| Stefanie Micheler | 10/10 | 5996 days | 12% |
| Vanessa | 9/10 | 5996 days | 12% |
| Gina Swindells | 10/10 | 5996 days | 12% |
| Elodie | 8/10 | 5996 days | 12% |
| MV Vroenhoven | 8/10 | 6000 days | 12% |
| Karen Fisher | 10/10 | 6011 days | 12% |
| Dimitry Zonnet | 9/10 | 6011 days | 12% |
| jmulrooney | 10/10 | 6015 days | 12% |
| Francesca | 8/10 | 6030 days | 12% |
| G Miller | 10/10 | 6076 days | 12% |
| muriellef | 9/10 | 6111 days | 12% |
| Andrea | 8/10 | 6149 days | 12% |
| KimC | 8/10 | 6217 days | 12% |
| BVanW | 9/10 | 6221 days | 12% |
| VirginiaR | 10/10 | 6221 days | 12% |
| AndrewL1 | 8/10 | 6221 days | 12% |
| HansH1 | 9/10 | 6224 days | 12% |
| Lisa Duin | 7/10 | 6227 days | 11% |
| Lucia Vontobel | 9/10 | 6227 days | 12% |
| LaurensD | 8/10 | 6229 days | 12% |
| Jan | 9/10 | 6246 days | 12% |
| JohannaB | 9/10 | 6248 days | 12% |
| Viola | 9/10 | 6248 days | 12% |
| Elinor Wajngot | 10/10 | 6251 days | 12% |
| Hannes Ockerman | 7/10 | 6252 days | 11% |
| FrasorK | 9/10 | 6262 days | 12% |
| HelenAustralia | 9/10 | 6262 days | 12% |
| JuliaG1 | 9/10 | 6262 days | 12% |
| Douglas | 8/10 | 6270 days | 12% |
| Eugene | 9/10 | 6270 days | 12% |
| InkenGermany | 10/10 | 6271 days | 12% |
| ralphl | 7/10 | 6273 days | 11% |
| Chris | 9/10 | 6296 days | 12% |
| Denis | 10/10 | 6298 days | 12% |
| Andie | 8/10 | 6301 days | 12% |
| Erik | 9/10 | 6301 days | 12% |
| George | 10/10 | 6305 days | 12% |
| Miranda | 8/10 | 6305 days | 12% |
| Sandy | 9/10 | 6305 days | 12% |
| Emory | 9/10 | 6313 days | 12% |
| Patrick | 10/10 | 6350 days | 12% |
| Lucy | 9/10 | 6359 days | 12% |
| Masako | 10/10 | 6363 days | 12% |
| NeeleO | 8/10 | 6380 days | 12% |
| mark_mientjes | 10/10 | 6392 days | 12% |
| Tom van Ommen | 10/10 | 6392 days | 12% |
| Nathan | 10/10 | 6401 days | 12% |
| Sune | 9/10 | 6418 days | 12% |
| Allison Hosley | 10/10 | 6428 days | 12% |
| Brent Scanlan | 10/10 | 6571 days | 12% |
| Marian Mckinney | 5/10 | 6622 days | 7% |
| Steven | 8/10 | 6626 days | 12% |
| Brendan Marshall | 9/10 | 6634 days | 12% |
| Damien Marshall | 8/10 | 6634 days | 12% |
| Roman | 7/10 | 6640 days | 11% |
| ranker_851 | 9/10 | 6640 days | 12% |
| Vaclaf | 8/10 | 6640 days | 12% |
| Alex | 10/10 | 6657 days | 12% |
| Anneli | 8/10 | 6677 days | 12% |
| Shelley | 10/10 | 6936 days | 12% |
| John | 10/10 | 6959 days | 12% |
| Jonas | 8/10 | 6964 days | 12% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Marahau Sea Kayaks / MSK experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-3.34% Adjustment
There may be an adjustment if this experience hasn't received any reviews within the last 70 days. However the Marahau Sea Kayaks / MSK experience does not meet the criteria for any adjustment.
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Marahau Sea Kayaks / MSK experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -3.29% |
| 198 | -3.30% |
| 199 | -3.32% |
| 200 | -3.34% |
| 201 | -3.35% |
| 202 | -3.37% |
| 203 | -3.39% |
| … | … |
Balancing Adjustment
1.74% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Final Ranking Score
87%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.