Hey, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Marahau Sea Kayaks / MSK.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
Marahau Sea Kayaks / MSK
Valid Reviews
225 Valid Reviews
The Marahau Sea Kayaks / MSK experience has a total of 226 reviews. There are 225 valid reviews that are included when calculating the ranking score and 1 invalid review that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 225 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 73 |
|
32% |
| 9/10 | 72 |
|
32% |
| 8/10 | 59 |
|
26% |
| 7/10 | 16 |
|
7% |
| 6/10 | 1 |
|
0% |
| 5/10 | 2 |
|
1% |
| 4/10 | 1 |
|
0% |
| 3/10 | 0 |
|
0% |
| 2/10 | 1 |
|
0% |
| 1/10 | 0 |
|
0% |
88.18% Average
The raw data average (mean) for all the Marahau Sea Kayaks / MSK valid reviews is 88.18% and is based on 225 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
209 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 225 valid reviews, the experience has 209 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 209 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 64 |
|
31% |
| 9/10 | 68 |
|
33% |
| 8/10 | 58 |
|
28% |
| 7/10 | 16 |
|
8% |
| 6/10 | 1 |
|
0% |
| 5/10 | 1 |
|
0% |
| 4/10 | 0 |
|
0% |
| 3/10 | 0 |
|
0% |
| 2/10 | 1 |
|
0% |
| 1/10 | 0 |
|
0% |
88.09% Average
The raw data average (mean) for all the Marahau Sea Kayaks / MSK face-to-face reviews is 88.09% and is based on 209 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
88.76%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Hannah Campbell | 10/10 | 1783 days | 100% |
| Harriet Smith | 9/10 | 3229 days | 43% |
| Anna Wooster | 8/10 | 3267 days | 42% |
| Theo Macer | 10/10 | 3268 days | 42% |
| Alex | 9/10 | 3302 days | 41% |
| Patrick | 8/10 | 3307 days | 40% |
| Bob | 8/10 | 3310 days | 40% |
| Svenja | 8/10 | 3318 days | 40% |
| Nolwen | 9/10 | 3327 days | 40% |
| Cassandra Geyer | 10/10 | 3551 days | 31% |
| Sophia and Karen | 10/10 | 3563 days | 31% |
| gonzalo caldiz | 9/10 | 3570 days | 30% |
| Johannes Frank | 10/10 | 3578 days | 30% |
| Nancy Logan | 8/10 | 3585 days | 29% |
| Sophie Kalnymsky | 9/10 | 3602 days | 29% |
| Henry Wichler | 9/10 | 3611 days | 29% |
| Leo James | 8/10 | 3627 days | 28% |
| Philip | 10/10 | 3628 days | 28% |
| Ulrich Rix | 9/10 | 3640 days | 28% |
| Joshua Hortkorn | 7/10 | 3653 days | 26% |
| Daria and Annika | 8/10 | 3653 days | 27% |
| Anais Boileau | 8/10 | 3655 days | 27% |
| Sammy Cronin | 10/10 | 3672 days | 27% |
| Selma Krap | 8/10 | 3674 days | 26% |
| Martha Taatz | 10/10 | 3981 days | 15% |
| Liz and Alan Weathers | 9/10 | 3984 days | 15% |
| Jakub Stastny | 7/10 | 4282 days | 3% |
| Chris Handley | 8/10 | 4308 days | 2% |
| Eva-Maria Krueger | 10/10 | 4312 days | 2% |
| Ann Winter | 9/10 | 4330 days | 1% |
| Phillip | 9/10 | 4330 days | 1% |
| Vincent Schaeflier | 9/10 | 4338 days | 1% |
| Camille Gagnant | 10/10 | 4361 days | 0% |
| Anne Collet | 9/10 | 4364 days | 0% |
| Mark Wiggington | 9/10 | 4640 days | 19% |
| Nina Coopmans | 8/10 | 4646 days | 19% |
| Rey Germain | 8/10 | 4653 days | 19% |
| Yu-Ti Chu | 10/10 | 4668 days | 19% |
| Ton Martens | 10/10 | 4668 days | 19% |
| Sebastian | 10/10 | 4681 days | 19% |
| Constanze | 9/10 | 4681 days | 19% |
| Andre and Marina | 8/10 | 4710 days | 19% |
| Julien Bocherens | 10/10 | 4753 days | 19% |
| Sharon Yates | 10/10 | 4755 days | 19% |
| Stefan and Brigit and Janek | 9/10 | 4759 days | 19% |
| Oliver Kalmbach | 9/10 | 4776 days | 19% |
| Pietersen | 8/10 | 4778 days | 19% |
| Martina Posch | 10/10 | 4781 days | 19% |
| Anna Gottsch | 10/10 | 4782 days | 19% |
| Anna | 10/10 | 5009 days | 19% |
| Monika Kneidl | 10/10 | 5017 days | 19% |
| Jessica Tilly | 10/10 | 5017 days | 19% |
| Moss | 9/10 | 5027 days | 19% |
| Jill Homewood | 9/10 | 5035 days | 19% |
| Olivia Reiter | 10/10 | 5035 days | 19% |
| Ruth Har | 9/10 | 5036 days | 19% |
| Mike Wright | 10/10 | 5036 days | 19% |
| Ed Trucie | 10/10 | 5037 days | 19% |
| M Robinson | 8/10 | 5038 days | 19% |
| Stephanie Spurr | 10/10 | 5038 days | 19% |
| Melanie Friessen | 8/10 | 5044 days | 19% |
| Jochem Snyders | 9/10 | 5045 days | 19% |
| James Buryson | 7/10 | 5053 days | 18% |
| Johanna & Catrin | 8/10 | 5054 days | 19% |
| Susanne MacGyver | 7/10 | 5054 days | 18% |
| Sandra Andersen | 9/10 | 5054 days | 19% |
| Deana Peters | 8/10 | 5054 days | 19% |
| Tom Pratt | 7/10 | 5054 days | 18% |
| Rob Gill | 10/10 | 5055 days | 19% |
| Elise Violet | 8/10 | 5055 days | 19% |
| Walter & Heidi Baumann | 8/10 | 5056 days | 19% |
| Hendrik F | 9/10 | 5056 days | 19% |
| Emily Wikston | 9/10 | 5057 days | 19% |
| Nikki Bentley | 9/10 | 5057 days | 19% |
| Siegfried Krueger | 10/10 | 5058 days | 19% |
| Janet | 10/10 | 5071 days | 19% |
| CMJ | 9/10 | 5102 days | 19% |
| Julia Edman | 8/10 | 5116 days | 19% |
| Sarah Graham | 10/10 | 5149 days | 19% |
| Laura McCusker | 9/10 | 5149 days | 19% |
| Melanie Wood | 8/10 | 5149 days | 19% |
| J Bliss | 8/10 | 5163 days | 19% |
| Jack Potman | 8/10 | 5365 days | 19% |
| Lennart Lundberg | 10/10 | 5379 days | 19% |
| Katy Johnson | 8/10 | 5383 days | 19% |
| Iain Campbell | 8/10 | 5386 days | 19% |
| Susannah Eduart | 10/10 | 5388 days | 19% |
| Patrick Gloede | 9/10 | 5391 days | 19% |
| Daniel Kriecht | 10/10 | 5391 days | 19% |
| Marian | 9/10 | 5394 days | 19% |
| Marquardt and Bernd | 10/10 | 5394 days | 19% |
| Thorsten Grocholl | 9/10 | 5395 days | 19% |
| Cory Wornell | 9/10 | 5397 days | 19% |
| W Groshops | 9/10 | 5397 days | 19% |
| Aimee Pollett | 8/10 | 5398 days | 19% |
| John Mayer | 8/10 | 5398 days | 19% |
| Mr Stanley and Miss Christy | 10/10 | 5398 days | 19% |
| Marty Fey | 10/10 | 5399 days | 19% |
| Tricia Goggin | 9/10 | 5400 days | 19% |
| Jim & Suzy Ducker | 9/10 | 5401 days | 19% |
| Niklas Ronnino | 8/10 | 5406 days | 19% |
| Sue Hickman | 10/10 | 5406 days | 19% |
| Silvia Schmutz | 10/10 | 5408 days | 19% |
| Andreas Fritesche | 8/10 | 5411 days | 19% |
| Annelie & Martin | 10/10 | 5412 days | 19% |
| Ursula Scherch | 9/10 | 5412 days | 19% |
| Alexander & Stephanie | 8/10 | 5413 days | 19% |
| J Holden | 9/10 | 5414 days | 19% |
| Mr and Mrs Lambert | 10/10 | 5415 days | 19% |
| Jean-Francois Guilbault | 9/10 | 5421 days | 19% |
| Amanda Wallace | 9/10 | 5426 days | 19% |
| Diana Clipsham | 8/10 | 5427 days | 19% |
| J Thorn | 10/10 | 5427 days | 19% |
| Daniel Bogdanowitsch | 10/10 | 5427 days | 19% |
| E M Klap | 8/10 | 5427 days | 19% |
| Sandra Schneifer | 9/10 | 5427 days | 19% |
| John Balson | 10/10 | 5428 days | 19% |
| Mark Robinson | 10/10 | 5428 days | 19% |
| Gillian de Vries | 9/10 | 5429 days | 19% |
| Hemi Stein | 10/10 | 5430 days | 19% |
| C Gobl | 8/10 | 5435 days | 19% |
| Moniek Steyaert | 8/10 | 5436 days | 19% |
| Remke | 2/10 | 5437 days | 8% |
| aggiemary04 | 10/10 | 5559 days | 19% |
| Bjorn Sall | 8/10 | 5754 days | 19% |
| Benedict Fluthman | 6/10 | 5763 days | 16% |
| Peter Schmidt | 5/10 | 5773 days | 14% |
| Leonard Vans | 7/10 | 5773 days | 18% |
| Matthias A | 9/10 | 5775 days | 19% |
| Barbara & Sven | 9/10 | 5775 days | 19% |
| Jonathan Martin | 9/10 | 5776 days | 19% |
| Jan Kuenzel | 10/10 | 5779 days | 19% |
| Evelien Thijs | 8/10 | 5780 days | 19% |
| Mark | 8/10 | 5781 days | 19% |
| Hans & Huxi | 8/10 | 5781 days | 19% |
| John Mathers | 10/10 | 5782 days | 19% |
| S Bourford | 9/10 | 5782 days | 19% |
| Heike Pless | 10/10 | 5782 days | 19% |
| Henrik Plichta | 9/10 | 5782 days | 19% |
| Peter Koeck | 10/10 | 5782 days | 19% |
| Roger Trusedale | 9/10 | 5783 days | 19% |
| Neal | 10/10 | 5786 days | 19% |
| Tim Stick | 8/10 | 5787 days | 19% |
| David Hobson | 9/10 | 5793 days | 19% |
| Nikki Wood | 9/10 | 5795 days | 19% |
| van der Wakker | 8/10 | 5796 days | 19% |
| Thomas Stopp | 10/10 | 5801 days | 19% |
| Alain Deslandres | 8/10 | 5814 days | 19% |
| Honeymooners | 4/10 | 5832 days | 12% |
| balthes | 7/10 | 5846 days | 18% |
| eliertv | 7/10 | 5847 days | 18% |
| gabei | 9/10 | 5847 days | 19% |
| marcol | 10/10 | 5848 days | 19% |
| florian | 9/10 | 5848 days | 19% |
| mariak | 7/10 | 5849 days | 18% |
| Steffi Marco | 10/10 | 5867 days | 19% |
| Stephanie Steiner | 8/10 | 5867 days | 19% |
| Bert Wierzy | 7/10 | 5870 days | 18% |
| Sarah Goeckener | 7/10 | 5873 days | 18% |
| Zach | 9/10 | 5873 days | 19% |
| katharina | 7/10 | 5873 days | 18% |
| Bushbeck | 10/10 | 5873 days | 19% |
| bdevries | 9/10 | 5874 days | 19% |
| Stefanie Micheler | 10/10 | 5874 days | 19% |
| Vanessa | 9/10 | 5874 days | 19% |
| Gina Swindells | 10/10 | 5874 days | 19% |
| Elodie | 8/10 | 5874 days | 19% |
| MV Vroenhoven | 8/10 | 5878 days | 19% |
| Karen Fisher | 10/10 | 5889 days | 19% |
| Dimitry Zonnet | 9/10 | 5889 days | 19% |
| jmulrooney | 10/10 | 5893 days | 19% |
| Francesca | 8/10 | 5908 days | 19% |
| G Miller | 10/10 | 5954 days | 19% |
| muriellef | 9/10 | 5989 days | 19% |
| Andrea | 8/10 | 6027 days | 19% |
| KimC | 8/10 | 6095 days | 19% |
| BVanW | 9/10 | 6099 days | 19% |
| VirginiaR | 10/10 | 6099 days | 19% |
| AndrewL1 | 8/10 | 6099 days | 19% |
| HansH1 | 9/10 | 6102 days | 19% |
| Lisa Duin | 7/10 | 6105 days | 18% |
| Lucia Vontobel | 9/10 | 6105 days | 19% |
| LaurensD | 8/10 | 6107 days | 19% |
| Jan | 9/10 | 6124 days | 19% |
| JohannaB | 9/10 | 6126 days | 19% |
| Viola | 9/10 | 6126 days | 19% |
| Elinor Wajngot | 10/10 | 6129 days | 19% |
| Hannes Ockerman | 7/10 | 6130 days | 18% |
| FrasorK | 9/10 | 6140 days | 19% |
| HelenAustralia | 9/10 | 6140 days | 19% |
| JuliaG1 | 9/10 | 6140 days | 19% |
| Douglas | 8/10 | 6148 days | 19% |
| Eugene | 9/10 | 6148 days | 19% |
| InkenGermany | 10/10 | 6149 days | 19% |
| ralphl | 7/10 | 6151 days | 18% |
| Chris | 9/10 | 6174 days | 19% |
| Denis | 10/10 | 6176 days | 19% |
| Andie | 8/10 | 6179 days | 19% |
| Erik | 9/10 | 6179 days | 19% |
| George | 10/10 | 6183 days | 19% |
| Miranda | 8/10 | 6183 days | 19% |
| Sandy | 9/10 | 6183 days | 19% |
| Emory | 9/10 | 6191 days | 19% |
| Patrick | 10/10 | 6228 days | 19% |
| Lucy | 9/10 | 6237 days | 19% |
| Masako | 10/10 | 6241 days | 19% |
| NeeleO | 8/10 | 6258 days | 19% |
| mark_mientjes | 10/10 | 6270 days | 19% |
| Tom van Ommen | 10/10 | 6270 days | 19% |
| Nathan | 10/10 | 6280 days | 19% |
| Sune | 9/10 | 6296 days | 19% |
| Allison Hosley | 10/10 | 6306 days | 19% |
| Brent Scanlan | 10/10 | 6449 days | 19% |
| Marian Mckinney | 5/10 | 6500 days | 14% |
| Steven | 8/10 | 6504 days | 19% |
| Brendan Marshall | 9/10 | 6512 days | 19% |
| Damien Marshall | 8/10 | 6512 days | 19% |
| Roman | 7/10 | 6518 days | 18% |
| ranker_851 | 9/10 | 6518 days | 19% |
| Vaclaf | 8/10 | 6518 days | 19% |
| Alex | 10/10 | 6535 days | 19% |
| Anneli | 8/10 | 6555 days | 19% |
| Shelley | 10/10 | 6814 days | 19% |
| John | 10/10 | 6837 days | 19% |
| Jonas | 8/10 | 6842 days | 19% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Marahau Sea Kayaks / MSK experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-4.04% Adjustment
There may be an adjustment if this experience hasn't received any reviews within the last 41 days. However the Marahau Sea Kayaks / MSK experience does not meet the criteria for any adjustment.
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Marahau Sea Kayaks / MSK experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -3.98% |
| 198 | -4.00% |
| 199 | -4.02% |
| 200 | -4.04% |
| 201 | -4.06% |
| 202 | -4.08% |
| 203 | -4.10% |
| … | … |
Balancing Adjustment
1.88% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Final Ranking Score
87%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.