G'day, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Marahau Sea Kayaks / MSK.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
Marahau Sea Kayaks / MSK
Valid Reviews
225 Valid Reviews
The Marahau Sea Kayaks / MSK experience has a total of 226 reviews. There are 225 valid reviews that are included when calculating the ranking score and 1 invalid review that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 225 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 73 |
|
32% |
| 9/10 | 72 |
|
32% |
| 8/10 | 59 |
|
26% |
| 7/10 | 16 |
|
7% |
| 6/10 | 1 |
|
0% |
| 5/10 | 2 |
|
1% |
| 4/10 | 1 |
|
0% |
| 3/10 | 0 |
|
0% |
| 2/10 | 1 |
|
0% |
| 1/10 | 0 |
|
0% |
88.18% Average
The raw data average (mean) for all the Marahau Sea Kayaks / MSK valid reviews is 88.18% and is based on 225 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
209 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 225 valid reviews, the experience has 209 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 209 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 64 |
|
31% |
| 9/10 | 68 |
|
33% |
| 8/10 | 58 |
|
28% |
| 7/10 | 16 |
|
8% |
| 6/10 | 1 |
|
0% |
| 5/10 | 1 |
|
0% |
| 4/10 | 0 |
|
0% |
| 3/10 | 0 |
|
0% |
| 2/10 | 1 |
|
0% |
| 1/10 | 0 |
|
0% |
88.09% Average
The raw data average (mean) for all the Marahau Sea Kayaks / MSK face-to-face reviews is 88.09% and is based on 209 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
88.77%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Hannah Campbell | 10/10 | 1924 days | 100% |
| Harriet Smith | 9/10 | 3370 days | 35% |
| Anna Wooster | 8/10 | 3408 days | 32% |
| Theo Macer | 10/10 | 3409 days | 33% |
| Alex | 9/10 | 3443 days | 31% |
| Patrick | 8/10 | 3448 days | 31% |
| Bob | 8/10 | 3451 days | 30% |
| Svenja | 8/10 | 3459 days | 30% |
| Nolwen | 9/10 | 3468 days | 30% |
| Cassandra Geyer | 10/10 | 3692 days | 20% |
| Sophia and Karen | 10/10 | 3704 days | 20% |
| gonzalo caldiz | 9/10 | 3711 days | 19% |
| Johannes Frank | 10/10 | 3719 days | 19% |
| Nancy Logan | 8/10 | 3726 days | 18% |
| Sophie Kalnymsky | 9/10 | 3743 days | 18% |
| Henry Wichler | 9/10 | 3752 days | 17% |
| Leo James | 8/10 | 3768 days | 17% |
| Philip | 10/10 | 3769 days | 17% |
| Ulrich Rix | 9/10 | 3782 days | 16% |
| Joshua Hortkorn | 7/10 | 3794 days | 14% |
| Daria and Annika | 8/10 | 3794 days | 15% |
| Anais Boileau | 8/10 | 3796 days | 15% |
| Sammy Cronin | 10/10 | 3813 days | 15% |
| Selma Krap | 8/10 | 3815 days | 14% |
| Martha Taatz | 10/10 | 4122 days | 1% |
| Liz and Alan Weathers | 9/10 | 4125 days | 1% |
| Jakub Stastny | 7/10 | 4423 days | 11% |
| Chris Handley | 8/10 | 4449 days | 12% |
| Eva-Maria Krueger | 10/10 | 4453 days | 13% |
| Ann Winter | 9/10 | 4471 days | 12% |
| Phillip | 9/10 | 4471 days | 12% |
| Vincent Schaeflier | 9/10 | 4479 days | 12% |
| Camille Gagnant | 10/10 | 4502 days | 13% |
| Anne Collet | 9/10 | 4505 days | 12% |
| Mark Wiggington | 9/10 | 4781 days | 12% |
| Nina Coopmans | 8/10 | 4787 days | 12% |
| Rey Germain | 8/10 | 4794 days | 12% |
| Yu-Ti Chu | 10/10 | 4809 days | 13% |
| Ton Martens | 10/10 | 4809 days | 13% |
| Sebastian | 10/10 | 4822 days | 13% |
| Constanze | 9/10 | 4822 days | 12% |
| Andre and Marina | 8/10 | 4851 days | 12% |
| Julien Bocherens | 10/10 | 4894 days | 13% |
| Sharon Yates | 10/10 | 4896 days | 13% |
| Stefan and Brigit and Janek | 9/10 | 4900 days | 12% |
| Oliver Kalmbach | 9/10 | 4917 days | 12% |
| Pietersen | 8/10 | 4919 days | 12% |
| Martina Posch | 10/10 | 4922 days | 13% |
| Anna Gottsch | 10/10 | 4923 days | 13% |
| Anna | 10/10 | 5150 days | 13% |
| Monika Kneidl | 10/10 | 5158 days | 13% |
| Jessica Tilly | 10/10 | 5158 days | 13% |
| Moss | 9/10 | 5168 days | 12% |
| Jill Homewood | 9/10 | 5176 days | 12% |
| Olivia Reiter | 10/10 | 5176 days | 13% |
| Ruth Har | 9/10 | 5177 days | 12% |
| Mike Wright | 10/10 | 5177 days | 13% |
| Ed Trucie | 10/10 | 5178 days | 13% |
| M Robinson | 8/10 | 5179 days | 12% |
| Stephanie Spurr | 10/10 | 5179 days | 13% |
| Melanie Friessen | 8/10 | 5185 days | 12% |
| Jochem Snyders | 9/10 | 5186 days | 12% |
| James Buryson | 7/10 | 5194 days | 11% |
| Johanna & Catrin | 8/10 | 5195 days | 12% |
| Susanne MacGyver | 7/10 | 5195 days | 11% |
| Sandra Andersen | 9/10 | 5195 days | 12% |
| Deana Peters | 8/10 | 5195 days | 12% |
| Tom Pratt | 7/10 | 5195 days | 11% |
| Rob Gill | 10/10 | 5196 days | 13% |
| Elise Violet | 8/10 | 5196 days | 12% |
| Walter & Heidi Baumann | 8/10 | 5197 days | 12% |
| Hendrik F | 9/10 | 5197 days | 12% |
| Emily Wikston | 9/10 | 5198 days | 12% |
| Nikki Bentley | 9/10 | 5198 days | 12% |
| Siegfried Krueger | 10/10 | 5199 days | 13% |
| Janet | 10/10 | 5212 days | 13% |
| CMJ | 9/10 | 5243 days | 12% |
| Julia Edman | 8/10 | 5257 days | 12% |
| Sarah Graham | 10/10 | 5290 days | 13% |
| Laura McCusker | 9/10 | 5290 days | 12% |
| Melanie Wood | 8/10 | 5290 days | 12% |
| J Bliss | 8/10 | 5304 days | 12% |
| Jack Potman | 8/10 | 5506 days | 12% |
| Lennart Lundberg | 10/10 | 5520 days | 13% |
| Katy Johnson | 8/10 | 5524 days | 12% |
| Iain Campbell | 8/10 | 5527 days | 12% |
| Susannah Eduart | 10/10 | 5529 days | 13% |
| Patrick Gloede | 9/10 | 5532 days | 12% |
| Daniel Kriecht | 10/10 | 5532 days | 13% |
| Marian | 9/10 | 5535 days | 12% |
| Marquardt and Bernd | 10/10 | 5535 days | 13% |
| Thorsten Grocholl | 9/10 | 5536 days | 12% |
| Cory Wornell | 9/10 | 5538 days | 12% |
| W Groshops | 9/10 | 5538 days | 12% |
| Aimee Pollett | 8/10 | 5539 days | 12% |
| John Mayer | 8/10 | 5539 days | 12% |
| Mr Stanley and Miss Christy | 10/10 | 5539 days | 13% |
| Marty Fey | 10/10 | 5540 days | 13% |
| Tricia Goggin | 9/10 | 5541 days | 12% |
| Jim & Suzy Ducker | 9/10 | 5542 days | 12% |
| Niklas Ronnino | 8/10 | 5547 days | 12% |
| Sue Hickman | 10/10 | 5547 days | 13% |
| Silvia Schmutz | 10/10 | 5549 days | 13% |
| Andreas Fritesche | 8/10 | 5552 days | 12% |
| Annelie & Martin | 10/10 | 5553 days | 13% |
| Ursula Scherch | 9/10 | 5553 days | 12% |
| Alexander & Stephanie | 8/10 | 5554 days | 12% |
| J Holden | 9/10 | 5555 days | 12% |
| Mr and Mrs Lambert | 10/10 | 5556 days | 13% |
| Jean-Francois Guilbault | 9/10 | 5562 days | 12% |
| Amanda Wallace | 9/10 | 5567 days | 12% |
| Diana Clipsham | 8/10 | 5568 days | 12% |
| J Thorn | 10/10 | 5568 days | 13% |
| Daniel Bogdanowitsch | 10/10 | 5568 days | 13% |
| E M Klap | 8/10 | 5568 days | 12% |
| Sandra Schneifer | 9/10 | 5568 days | 12% |
| John Balson | 10/10 | 5569 days | 13% |
| Mark Robinson | 10/10 | 5569 days | 13% |
| Gillian de Vries | 9/10 | 5570 days | 12% |
| Hemi Stein | 10/10 | 5571 days | 13% |
| C Gobl | 8/10 | 5576 days | 12% |
| Moniek Steyaert | 8/10 | 5577 days | 12% |
| Remke | 2/10 | 5578 days | 0% |
| aggiemary04 | 10/10 | 5700 days | 13% |
| Bjorn Sall | 8/10 | 5895 days | 12% |
| Benedict Fluthman | 6/10 | 5904 days | 9% |
| Peter Schmidt | 5/10 | 5914 days | 7% |
| Leonard Vans | 7/10 | 5914 days | 11% |
| Matthias A | 9/10 | 5916 days | 12% |
| Barbara & Sven | 9/10 | 5916 days | 12% |
| Jonathan Martin | 9/10 | 5917 days | 12% |
| Jan Kuenzel | 10/10 | 5920 days | 13% |
| Evelien Thijs | 8/10 | 5921 days | 12% |
| Mark | 8/10 | 5922 days | 12% |
| Hans & Huxi | 8/10 | 5922 days | 12% |
| John Mathers | 10/10 | 5923 days | 13% |
| S Bourford | 9/10 | 5923 days | 12% |
| Heike Pless | 10/10 | 5923 days | 13% |
| Henrik Plichta | 9/10 | 5923 days | 12% |
| Peter Koeck | 10/10 | 5923 days | 13% |
| Roger Trusedale | 9/10 | 5924 days | 12% |
| Neal | 10/10 | 5927 days | 13% |
| Tim Stick | 8/10 | 5928 days | 12% |
| David Hobson | 9/10 | 5934 days | 12% |
| Nikki Wood | 9/10 | 5936 days | 12% |
| van der Wakker | 8/10 | 5937 days | 12% |
| Thomas Stopp | 10/10 | 5942 days | 13% |
| Alain Deslandres | 8/10 | 5955 days | 12% |
| Honeymooners | 4/10 | 5973 days | 5% |
| balthes | 7/10 | 5987 days | 11% |
| eliertv | 7/10 | 5988 days | 11% |
| gabei | 9/10 | 5988 days | 12% |
| marcol | 10/10 | 5989 days | 13% |
| florian | 9/10 | 5989 days | 12% |
| mariak | 7/10 | 5990 days | 11% |
| Steffi Marco | 10/10 | 6008 days | 13% |
| Stephanie Steiner | 8/10 | 6008 days | 12% |
| Bert Wierzy | 7/10 | 6011 days | 11% |
| Sarah Goeckener | 7/10 | 6014 days | 11% |
| Zach | 9/10 | 6014 days | 12% |
| katharina | 7/10 | 6014 days | 11% |
| Bushbeck | 10/10 | 6014 days | 13% |
| bdevries | 9/10 | 6015 days | 12% |
| Stefanie Micheler | 10/10 | 6015 days | 13% |
| Vanessa | 9/10 | 6015 days | 12% |
| Gina Swindells | 10/10 | 6015 days | 13% |
| Elodie | 8/10 | 6015 days | 12% |
| MV Vroenhoven | 8/10 | 6019 days | 12% |
| Karen Fisher | 10/10 | 6030 days | 13% |
| Dimitry Zonnet | 9/10 | 6030 days | 12% |
| jmulrooney | 10/10 | 6034 days | 13% |
| Francesca | 8/10 | 6049 days | 12% |
| G Miller | 10/10 | 6095 days | 13% |
| muriellef | 9/10 | 6130 days | 12% |
| Andrea | 8/10 | 6168 days | 12% |
| KimC | 8/10 | 6236 days | 12% |
| BVanW | 9/10 | 6240 days | 12% |
| VirginiaR | 10/10 | 6240 days | 13% |
| AndrewL1 | 8/10 | 6240 days | 12% |
| HansH1 | 9/10 | 6243 days | 12% |
| Lisa Duin | 7/10 | 6246 days | 11% |
| Lucia Vontobel | 9/10 | 6246 days | 12% |
| LaurensD | 8/10 | 6248 days | 12% |
| Jan | 9/10 | 6266 days | 12% |
| JohannaB | 9/10 | 6267 days | 12% |
| Viola | 9/10 | 6267 days | 12% |
| Elinor Wajngot | 10/10 | 6270 days | 13% |
| Hannes Ockerman | 7/10 | 6271 days | 11% |
| FrasorK | 9/10 | 6281 days | 12% |
| HelenAustralia | 9/10 | 6281 days | 12% |
| JuliaG1 | 9/10 | 6281 days | 12% |
| Douglas | 8/10 | 6290 days | 12% |
| Eugene | 9/10 | 6290 days | 12% |
| InkenGermany | 10/10 | 6290 days | 13% |
| ralphl | 7/10 | 6292 days | 11% |
| Chris | 9/10 | 6315 days | 12% |
| Denis | 10/10 | 6317 days | 13% |
| Andie | 8/10 | 6320 days | 12% |
| Erik | 9/10 | 6320 days | 12% |
| George | 10/10 | 6325 days | 13% |
| Miranda | 8/10 | 6325 days | 12% |
| Sandy | 9/10 | 6325 days | 12% |
| Emory | 9/10 | 6333 days | 12% |
| Patrick | 10/10 | 6370 days | 13% |
| Lucy | 9/10 | 6379 days | 12% |
| Masako | 10/10 | 6383 days | 13% |
| NeeleO | 8/10 | 6399 days | 12% |
| mark_mientjes | 10/10 | 6411 days | 13% |
| Tom van Ommen | 10/10 | 6411 days | 13% |
| Nathan | 10/10 | 6421 days | 13% |
| Sune | 9/10 | 6437 days | 12% |
| Allison Hosley | 10/10 | 6447 days | 13% |
| Brent Scanlan | 10/10 | 6590 days | 13% |
| Marian Mckinney | 5/10 | 6641 days | 7% |
| Steven | 8/10 | 6645 days | 12% |
| Brendan Marshall | 9/10 | 6653 days | 12% |
| Damien Marshall | 8/10 | 6653 days | 12% |
| Roman | 7/10 | 6659 days | 11% |
| ranker_851 | 9/10 | 6659 days | 12% |
| Vaclaf | 8/10 | 6659 days | 12% |
| Alex | 10/10 | 6676 days | 13% |
| Anneli | 8/10 | 6696 days | 12% |
| Shelley | 10/10 | 6955 days | 13% |
| John | 10/10 | 6978 days | 13% |
| Jonas | 8/10 | 6983 days | 12% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Marahau Sea Kayaks / MSK experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-2.91% Adjustment
There may be an adjustment if this experience hasn't received any reviews within the last 86 days. However the Marahau Sea Kayaks / MSK experience does not meet the criteria for any adjustment.
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Marahau Sea Kayaks / MSK experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -2.87% |
| 198 | -2.88% |
| 199 | -2.90% |
| 200 | -2.91% |
| 201 | -2.93% |
| 202 | -2.94% |
| 203 | -2.96% |
| … | … |
Balancing Adjustment
1.66% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Final Ranking Score
87%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.