Kia ora, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Marahau Sea Kayaks / MSK.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
Marahau Sea Kayaks / MSK
Valid Reviews
225 Valid Reviews
The Marahau Sea Kayaks / MSK experience has a total of 226 reviews. There are 225 valid reviews that are included when calculating the ranking score and 1 invalid review that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 225 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 73 |
|
32% |
| 9/10 | 72 |
|
32% |
| 8/10 | 59 |
|
26% |
| 7/10 | 16 |
|
7% |
| 6/10 | 1 |
|
0% |
| 5/10 | 2 |
|
1% |
| 4/10 | 1 |
|
0% |
| 3/10 | 0 |
|
0% |
| 2/10 | 1 |
|
0% |
| 1/10 | 0 |
|
0% |
88.18% Average
The raw data average (mean) for all the Marahau Sea Kayaks / MSK valid reviews is 88.18% and is based on 225 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
209 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 225 valid reviews, the experience has 209 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 209 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 64 |
|
31% |
| 9/10 | 68 |
|
33% |
| 8/10 | 58 |
|
28% |
| 7/10 | 16 |
|
8% |
| 6/10 | 1 |
|
0% |
| 5/10 | 1 |
|
0% |
| 4/10 | 0 |
|
0% |
| 3/10 | 0 |
|
0% |
| 2/10 | 1 |
|
0% |
| 1/10 | 0 |
|
0% |
88.09% Average
The raw data average (mean) for all the Marahau Sea Kayaks / MSK face-to-face reviews is 88.09% and is based on 209 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
88.77%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Hannah Campbell | 10/10 | 2067 days | 100% |
| Harriet Smith | 9/10 | 3513 days | 34% |
| Anna Wooster | 8/10 | 3551 days | 32% |
| Theo Macer | 10/10 | 3552 days | 33% |
| Alex | 9/10 | 3586 days | 31% |
| Patrick | 8/10 | 3591 days | 30% |
| Bob | 8/10 | 3594 days | 30% |
| Svenja | 8/10 | 3602 days | 30% |
| Nolwen | 9/10 | 3611 days | 30% |
| Cassandra Geyer | 10/10 | 3835 days | 20% |
| Sophia and Karen | 10/10 | 3847 days | 19% |
| gonzalo caldiz | 9/10 | 3854 days | 19% |
| Johannes Frank | 10/10 | 3862 days | 18% |
| Nancy Logan | 8/10 | 3869 days | 18% |
| Sophie Kalnymsky | 9/10 | 3886 days | 17% |
| Henry Wichler | 9/10 | 3895 days | 17% |
| Leo James | 8/10 | 3911 days | 16% |
| Philip | 10/10 | 3912 days | 16% |
| Ulrich Rix | 9/10 | 3924 days | 15% |
| Joshua Hortkorn | 7/10 | 3937 days | 14% |
| Daria and Annika | 8/10 | 3937 days | 15% |
| Anais Boileau | 8/10 | 3939 days | 15% |
| Sammy Cronin | 10/10 | 3956 days | 14% |
| Selma Krap | 8/10 | 3958 days | 14% |
| Martha Taatz | 10/10 | 4265 days | 0% |
| Liz and Alan Weathers | 9/10 | 4268 days | 0% |
| Jakub Stastny | 7/10 | 4566 days | 17% |
| Chris Handley | 8/10 | 4592 days | 18% |
| Eva-Maria Krueger | 10/10 | 4596 days | 18% |
| Ann Winter | 9/10 | 4614 days | 18% |
| Phillip | 9/10 | 4614 days | 18% |
| Vincent Schaeflier | 9/10 | 4622 days | 18% |
| Camille Gagnant | 10/10 | 4645 days | 18% |
| Anne Collet | 9/10 | 4648 days | 18% |
| Mark Wiggington | 9/10 | 4924 days | 18% |
| Nina Coopmans | 8/10 | 4930 days | 18% |
| Rey Germain | 8/10 | 4937 days | 18% |
| Yu-Ti Chu | 10/10 | 4952 days | 18% |
| Ton Martens | 10/10 | 4952 days | 18% |
| Sebastian | 10/10 | 4965 days | 18% |
| Constanze | 9/10 | 4965 days | 18% |
| Andre and Marina | 8/10 | 4994 days | 18% |
| Julien Bocherens | 10/10 | 5037 days | 18% |
| Sharon Yates | 10/10 | 5039 days | 18% |
| Stefan and Brigit and Janek | 9/10 | 5043 days | 18% |
| Oliver Kalmbach | 9/10 | 5060 days | 18% |
| Pietersen | 8/10 | 5062 days | 18% |
| Martina Posch | 10/10 | 5065 days | 18% |
| Anna Gottsch | 10/10 | 5066 days | 18% |
| Anna | 10/10 | 5293 days | 18% |
| Monika Kneidl | 10/10 | 5301 days | 18% |
| Jessica Tilly | 10/10 | 5301 days | 18% |
| Moss | 9/10 | 5311 days | 18% |
| Jill Homewood | 9/10 | 5319 days | 18% |
| Olivia Reiter | 10/10 | 5319 days | 18% |
| Ruth Har | 9/10 | 5320 days | 18% |
| Mike Wright | 10/10 | 5320 days | 18% |
| Ed Trucie | 10/10 | 5321 days | 18% |
| M Robinson | 8/10 | 5322 days | 18% |
| Stephanie Spurr | 10/10 | 5322 days | 18% |
| Melanie Friessen | 8/10 | 5328 days | 18% |
| Jochem Snyders | 9/10 | 5329 days | 18% |
| James Buryson | 7/10 | 5337 days | 17% |
| Johanna & Catrin | 8/10 | 5338 days | 18% |
| Susanne MacGyver | 7/10 | 5338 days | 17% |
| Sandra Andersen | 9/10 | 5338 days | 18% |
| Deana Peters | 8/10 | 5338 days | 18% |
| Tom Pratt | 7/10 | 5338 days | 17% |
| Rob Gill | 10/10 | 5339 days | 18% |
| Elise Violet | 8/10 | 5339 days | 18% |
| Walter & Heidi Baumann | 8/10 | 5340 days | 18% |
| Hendrik F | 9/10 | 5340 days | 18% |
| Emily Wikston | 9/10 | 5341 days | 18% |
| Nikki Bentley | 9/10 | 5341 days | 18% |
| Siegfried Krueger | 10/10 | 5342 days | 18% |
| Janet | 10/10 | 5355 days | 18% |
| CMJ | 9/10 | 5386 days | 18% |
| Julia Edman | 8/10 | 5400 days | 18% |
| Sarah Graham | 10/10 | 5433 days | 18% |
| Laura McCusker | 9/10 | 5433 days | 18% |
| Melanie Wood | 8/10 | 5433 days | 18% |
| J Bliss | 8/10 | 5447 days | 18% |
| Jack Potman | 8/10 | 5649 days | 18% |
| Lennart Lundberg | 10/10 | 5663 days | 18% |
| Katy Johnson | 8/10 | 5667 days | 18% |
| Iain Campbell | 8/10 | 5670 days | 18% |
| Susannah Eduart | 10/10 | 5672 days | 18% |
| Patrick Gloede | 9/10 | 5675 days | 18% |
| Daniel Kriecht | 10/10 | 5675 days | 18% |
| Marian | 9/10 | 5678 days | 18% |
| Marquardt and Bernd | 10/10 | 5678 days | 18% |
| Thorsten Grocholl | 9/10 | 5679 days | 18% |
| Cory Wornell | 9/10 | 5681 days | 18% |
| W Groshops | 9/10 | 5681 days | 18% |
| Aimee Pollett | 8/10 | 5682 days | 18% |
| John Mayer | 8/10 | 5682 days | 18% |
| Mr Stanley and Miss Christy | 10/10 | 5682 days | 18% |
| Marty Fey | 10/10 | 5683 days | 18% |
| Tricia Goggin | 9/10 | 5684 days | 18% |
| Jim & Suzy Ducker | 9/10 | 5685 days | 18% |
| Niklas Ronnino | 8/10 | 5690 days | 18% |
| Sue Hickman | 10/10 | 5690 days | 18% |
| Silvia Schmutz | 10/10 | 5692 days | 18% |
| Andreas Fritesche | 8/10 | 5695 days | 18% |
| Annelie & Martin | 10/10 | 5696 days | 18% |
| Ursula Scherch | 9/10 | 5696 days | 18% |
| Alexander & Stephanie | 8/10 | 5697 days | 18% |
| J Holden | 9/10 | 5698 days | 18% |
| Mr and Mrs Lambert | 10/10 | 5699 days | 18% |
| Jean-Francois Guilbault | 9/10 | 5705 days | 18% |
| Amanda Wallace | 9/10 | 5710 days | 18% |
| Diana Clipsham | 8/10 | 5711 days | 18% |
| J Thorn | 10/10 | 5711 days | 18% |
| Daniel Bogdanowitsch | 10/10 | 5711 days | 18% |
| E M Klap | 8/10 | 5711 days | 18% |
| Sandra Schneifer | 9/10 | 5711 days | 18% |
| John Balson | 10/10 | 5712 days | 18% |
| Mark Robinson | 10/10 | 5712 days | 18% |
| Gillian de Vries | 9/10 | 5713 days | 18% |
| Hemi Stein | 10/10 | 5714 days | 18% |
| C Gobl | 8/10 | 5719 days | 18% |
| Moniek Steyaert | 8/10 | 5720 days | 18% |
| Remke | 2/10 | 5721 days | 6% |
| aggiemary04 | 10/10 | 5843 days | 18% |
| Bjorn Sall | 8/10 | 6038 days | 18% |
| Benedict Fluthman | 6/10 | 6047 days | 15% |
| Peter Schmidt | 5/10 | 6057 days | 13% |
| Leonard Vans | 7/10 | 6057 days | 17% |
| Matthias A | 9/10 | 6059 days | 18% |
| Barbara & Sven | 9/10 | 6059 days | 18% |
| Jonathan Martin | 9/10 | 6060 days | 18% |
| Jan Kuenzel | 10/10 | 6063 days | 18% |
| Evelien Thijs | 8/10 | 6064 days | 18% |
| Mark | 8/10 | 6065 days | 18% |
| Hans & Huxi | 8/10 | 6065 days | 18% |
| John Mathers | 10/10 | 6066 days | 18% |
| S Bourford | 9/10 | 6066 days | 18% |
| Heike Pless | 10/10 | 6066 days | 18% |
| Henrik Plichta | 9/10 | 6066 days | 18% |
| Peter Koeck | 10/10 | 6066 days | 18% |
| Roger Trusedale | 9/10 | 6067 days | 18% |
| Neal | 10/10 | 6070 days | 18% |
| Tim Stick | 8/10 | 6071 days | 18% |
| David Hobson | 9/10 | 6077 days | 18% |
| Nikki Wood | 9/10 | 6079 days | 18% |
| van der Wakker | 8/10 | 6080 days | 18% |
| Thomas Stopp | 10/10 | 6085 days | 18% |
| Alain Deslandres | 8/10 | 6098 days | 18% |
| Honeymooners | 4/10 | 6116 days | 10% |
| balthes | 7/10 | 6130 days | 17% |
| eliertv | 7/10 | 6131 days | 17% |
| gabei | 9/10 | 6131 days | 18% |
| marcol | 10/10 | 6132 days | 18% |
| florian | 9/10 | 6132 days | 18% |
| mariak | 7/10 | 6133 days | 17% |
| Steffi Marco | 10/10 | 6151 days | 18% |
| Stephanie Steiner | 8/10 | 6151 days | 18% |
| Bert Wierzy | 7/10 | 6154 days | 17% |
| Sarah Goeckener | 7/10 | 6157 days | 17% |
| Zach | 9/10 | 6157 days | 18% |
| katharina | 7/10 | 6157 days | 17% |
| Bushbeck | 10/10 | 6157 days | 18% |
| bdevries | 9/10 | 6158 days | 18% |
| Stefanie Micheler | 10/10 | 6158 days | 18% |
| Vanessa | 9/10 | 6158 days | 18% |
| Gina Swindells | 10/10 | 6158 days | 18% |
| Elodie | 8/10 | 6158 days | 18% |
| MV Vroenhoven | 8/10 | 6162 days | 18% |
| Karen Fisher | 10/10 | 6173 days | 18% |
| Dimitry Zonnet | 9/10 | 6173 days | 18% |
| jmulrooney | 10/10 | 6177 days | 18% |
| Francesca | 8/10 | 6192 days | 18% |
| G Miller | 10/10 | 6238 days | 18% |
| muriellef | 9/10 | 6273 days | 18% |
| Andrea | 8/10 | 6311 days | 18% |
| KimC | 8/10 | 6379 days | 18% |
| BVanW | 9/10 | 6383 days | 18% |
| VirginiaR | 10/10 | 6383 days | 18% |
| AndrewL1 | 8/10 | 6383 days | 18% |
| HansH1 | 9/10 | 6386 days | 18% |
| Lisa Duin | 7/10 | 6389 days | 17% |
| Lucia Vontobel | 9/10 | 6389 days | 18% |
| LaurensD | 8/10 | 6391 days | 18% |
| Jan | 9/10 | 6408 days | 18% |
| JohannaB | 9/10 | 6410 days | 18% |
| Viola | 9/10 | 6410 days | 18% |
| Elinor Wajngot | 10/10 | 6413 days | 18% |
| Hannes Ockerman | 7/10 | 6414 days | 17% |
| FrasorK | 9/10 | 6424 days | 18% |
| HelenAustralia | 9/10 | 6424 days | 18% |
| JuliaG1 | 9/10 | 6424 days | 18% |
| Douglas | 8/10 | 6432 days | 18% |
| Eugene | 9/10 | 6432 days | 18% |
| InkenGermany | 10/10 | 6433 days | 18% |
| ralphl | 7/10 | 6435 days | 17% |
| Chris | 9/10 | 6458 days | 18% |
| Denis | 10/10 | 6460 days | 18% |
| Andie | 8/10 | 6463 days | 18% |
| Erik | 9/10 | 6463 days | 18% |
| George | 10/10 | 6467 days | 18% |
| Miranda | 8/10 | 6467 days | 18% |
| Sandy | 9/10 | 6467 days | 18% |
| Emory | 9/10 | 6475 days | 18% |
| Patrick | 10/10 | 6512 days | 18% |
| Lucy | 9/10 | 6521 days | 18% |
| Masako | 10/10 | 6525 days | 18% |
| NeeleO | 8/10 | 6542 days | 18% |
| mark_mientjes | 10/10 | 6554 days | 18% |
| Tom van Ommen | 10/10 | 6554 days | 18% |
| Nathan | 10/10 | 6563 days | 18% |
| Sune | 9/10 | 6580 days | 18% |
| Allison Hosley | 10/10 | 6590 days | 18% |
| Brent Scanlan | 10/10 | 6733 days | 18% |
| Marian Mckinney | 5/10 | 6784 days | 13% |
| Steven | 8/10 | 6788 days | 18% |
| Brendan Marshall | 9/10 | 6796 days | 18% |
| Damien Marshall | 8/10 | 6796 days | 18% |
| Roman | 7/10 | 6802 days | 17% |
| ranker_851 | 9/10 | 6802 days | 18% |
| Vaclaf | 8/10 | 6802 days | 18% |
| Alex | 10/10 | 6819 days | 18% |
| Anneli | 8/10 | 6839 days | 18% |
| Shelley | 10/10 | 7098 days | 18% |
| John | 10/10 | 7121 days | 18% |
| Jonas | 8/10 | 7126 days | 18% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Marahau Sea Kayaks / MSK experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-3.25% Adjustment
There may be an adjustment if this experience hasn't received any reviews within the last 68 days. However the Marahau Sea Kayaks / MSK experience does not meet the criteria for any adjustment.
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Marahau Sea Kayaks / MSK experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -3.20% |
| 198 | -3.22% |
| 199 | -3.23% |
| 200 | -3.25% |
| 201 | -3.27% |
| 202 | -3.28% |
| 203 | -3.30% |
| … | … |
Balancing Adjustment
1.72% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Final Ranking Score
87%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.