Hi, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Marahau Sea Kayaks / MSK.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
Marahau Sea Kayaks / MSK
Valid Reviews
225 Valid Reviews
The Marahau Sea Kayaks / MSK experience has a total of 226 reviews. There are 225 valid reviews that are included when calculating the ranking score and 1 invalid review that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 225 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 73 |
|
32% |
| 9/10 | 72 |
|
32% |
| 8/10 | 59 |
|
26% |
| 7/10 | 16 |
|
7% |
| 6/10 | 1 |
|
0% |
| 5/10 | 2 |
|
1% |
| 4/10 | 1 |
|
0% |
| 3/10 | 0 |
|
0% |
| 2/10 | 1 |
|
0% |
| 1/10 | 0 |
|
0% |
88.18% Average
The raw data average (mean) for all the Marahau Sea Kayaks / MSK valid reviews is 88.18% and is based on 225 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
209 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 225 valid reviews, the experience has 209 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 209 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 64 |
|
31% |
| 9/10 | 68 |
|
33% |
| 8/10 | 58 |
|
28% |
| 7/10 | 16 |
|
8% |
| 6/10 | 1 |
|
0% |
| 5/10 | 1 |
|
0% |
| 4/10 | 0 |
|
0% |
| 3/10 | 0 |
|
0% |
| 2/10 | 1 |
|
0% |
| 1/10 | 0 |
|
0% |
88.09% Average
The raw data average (mean) for all the Marahau Sea Kayaks / MSK face-to-face reviews is 88.09% and is based on 209 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
88.77%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Hannah Campbell | 10/10 | 2006 days | 100% |
| Harriet Smith | 9/10 | 3452 days | 34% |
| Anna Wooster | 8/10 | 3490 days | 32% |
| Theo Macer | 10/10 | 3491 days | 33% |
| Alex | 9/10 | 3525 days | 31% |
| Patrick | 8/10 | 3530 days | 30% |
| Bob | 8/10 | 3533 days | 30% |
| Svenja | 8/10 | 3541 days | 30% |
| Nolwen | 9/10 | 3550 days | 30% |
| Cassandra Geyer | 10/10 | 3774 days | 20% |
| Sophia and Karen | 10/10 | 3786 days | 19% |
| gonzalo caldiz | 9/10 | 3793 days | 19% |
| Johannes Frank | 10/10 | 3801 days | 19% |
| Nancy Logan | 8/10 | 3808 days | 18% |
| Sophie Kalnymsky | 9/10 | 3825 days | 17% |
| Henry Wichler | 9/10 | 3834 days | 17% |
| Leo James | 8/10 | 3850 days | 16% |
| Philip | 10/10 | 3851 days | 16% |
| Ulrich Rix | 9/10 | 3863 days | 15% |
| Joshua Hortkorn | 7/10 | 3876 days | 14% |
| Daria and Annika | 8/10 | 3876 days | 15% |
| Anais Boileau | 8/10 | 3878 days | 15% |
| Sammy Cronin | 10/10 | 3895 days | 14% |
| Selma Krap | 8/10 | 3897 days | 14% |
| Martha Taatz | 10/10 | 4204 days | 0% |
| Liz and Alan Weathers | 9/10 | 4207 days | 0% |
| Jakub Stastny | 7/10 | 4505 days | 14% |
| Chris Handley | 8/10 | 4531 days | 15% |
| Eva-Maria Krueger | 10/10 | 4535 days | 15% |
| Ann Winter | 9/10 | 4553 days | 15% |
| Phillip | 9/10 | 4553 days | 15% |
| Vincent Schaeflier | 9/10 | 4561 days | 15% |
| Camille Gagnant | 10/10 | 4584 days | 15% |
| Anne Collet | 9/10 | 4587 days | 15% |
| Mark Wiggington | 9/10 | 4863 days | 15% |
| Nina Coopmans | 8/10 | 4869 days | 15% |
| Rey Germain | 8/10 | 4876 days | 15% |
| Yu-Ti Chu | 10/10 | 4891 days | 15% |
| Ton Martens | 10/10 | 4891 days | 15% |
| Sebastian | 10/10 | 4904 days | 15% |
| Constanze | 9/10 | 4904 days | 15% |
| Andre and Marina | 8/10 | 4933 days | 15% |
| Julien Bocherens | 10/10 | 4976 days | 15% |
| Sharon Yates | 10/10 | 4978 days | 15% |
| Stefan and Brigit and Janek | 9/10 | 4982 days | 15% |
| Oliver Kalmbach | 9/10 | 4999 days | 15% |
| Pietersen | 8/10 | 5001 days | 15% |
| Martina Posch | 10/10 | 5004 days | 15% |
| Anna Gottsch | 10/10 | 5005 days | 15% |
| Anna | 10/10 | 5232 days | 15% |
| Monika Kneidl | 10/10 | 5240 days | 15% |
| Jessica Tilly | 10/10 | 5240 days | 15% |
| Moss | 9/10 | 5250 days | 15% |
| Jill Homewood | 9/10 | 5258 days | 15% |
| Olivia Reiter | 10/10 | 5258 days | 15% |
| Ruth Har | 9/10 | 5259 days | 15% |
| Mike Wright | 10/10 | 5259 days | 15% |
| Ed Trucie | 10/10 | 5260 days | 15% |
| M Robinson | 8/10 | 5261 days | 15% |
| Stephanie Spurr | 10/10 | 5261 days | 15% |
| Melanie Friessen | 8/10 | 5267 days | 15% |
| Jochem Snyders | 9/10 | 5268 days | 15% |
| James Buryson | 7/10 | 5276 days | 14% |
| Johanna & Catrin | 8/10 | 5277 days | 15% |
| Susanne MacGyver | 7/10 | 5277 days | 14% |
| Sandra Andersen | 9/10 | 5277 days | 15% |
| Deana Peters | 8/10 | 5277 days | 15% |
| Tom Pratt | 7/10 | 5277 days | 14% |
| Rob Gill | 10/10 | 5278 days | 15% |
| Elise Violet | 8/10 | 5278 days | 15% |
| Walter & Heidi Baumann | 8/10 | 5279 days | 15% |
| Hendrik F | 9/10 | 5279 days | 15% |
| Emily Wikston | 9/10 | 5280 days | 15% |
| Nikki Bentley | 9/10 | 5280 days | 15% |
| Siegfried Krueger | 10/10 | 5281 days | 15% |
| Janet | 10/10 | 5294 days | 15% |
| CMJ | 9/10 | 5325 days | 15% |
| Julia Edman | 8/10 | 5339 days | 15% |
| Sarah Graham | 10/10 | 5372 days | 15% |
| Laura McCusker | 9/10 | 5372 days | 15% |
| Melanie Wood | 8/10 | 5372 days | 15% |
| J Bliss | 8/10 | 5386 days | 15% |
| Jack Potman | 8/10 | 5588 days | 15% |
| Lennart Lundberg | 10/10 | 5602 days | 15% |
| Katy Johnson | 8/10 | 5606 days | 15% |
| Iain Campbell | 8/10 | 5609 days | 15% |
| Susannah Eduart | 10/10 | 5611 days | 15% |
| Patrick Gloede | 9/10 | 5614 days | 15% |
| Daniel Kriecht | 10/10 | 5614 days | 15% |
| Marian | 9/10 | 5617 days | 15% |
| Marquardt and Bernd | 10/10 | 5617 days | 15% |
| Thorsten Grocholl | 9/10 | 5618 days | 15% |
| Cory Wornell | 9/10 | 5620 days | 15% |
| W Groshops | 9/10 | 5620 days | 15% |
| Aimee Pollett | 8/10 | 5621 days | 15% |
| John Mayer | 8/10 | 5621 days | 15% |
| Mr Stanley and Miss Christy | 10/10 | 5621 days | 15% |
| Marty Fey | 10/10 | 5622 days | 15% |
| Tricia Goggin | 9/10 | 5623 days | 15% |
| Jim & Suzy Ducker | 9/10 | 5624 days | 15% |
| Niklas Ronnino | 8/10 | 5629 days | 15% |
| Sue Hickman | 10/10 | 5629 days | 15% |
| Silvia Schmutz | 10/10 | 5631 days | 15% |
| Andreas Fritesche | 8/10 | 5634 days | 15% |
| Annelie & Martin | 10/10 | 5635 days | 15% |
| Ursula Scherch | 9/10 | 5635 days | 15% |
| Alexander & Stephanie | 8/10 | 5636 days | 15% |
| J Holden | 9/10 | 5637 days | 15% |
| Mr and Mrs Lambert | 10/10 | 5638 days | 15% |
| Jean-Francois Guilbault | 9/10 | 5644 days | 15% |
| Amanda Wallace | 9/10 | 5649 days | 15% |
| Diana Clipsham | 8/10 | 5650 days | 15% |
| J Thorn | 10/10 | 5650 days | 15% |
| Daniel Bogdanowitsch | 10/10 | 5650 days | 15% |
| E M Klap | 8/10 | 5650 days | 15% |
| Sandra Schneifer | 9/10 | 5650 days | 15% |
| John Balson | 10/10 | 5651 days | 15% |
| Mark Robinson | 10/10 | 5651 days | 15% |
| Gillian de Vries | 9/10 | 5652 days | 15% |
| Hemi Stein | 10/10 | 5653 days | 15% |
| C Gobl | 8/10 | 5658 days | 15% |
| Moniek Steyaert | 8/10 | 5659 days | 15% |
| Remke | 2/10 | 5660 days | 3% |
| aggiemary04 | 10/10 | 5782 days | 15% |
| Bjorn Sall | 8/10 | 5977 days | 15% |
| Benedict Fluthman | 6/10 | 5986 days | 12% |
| Peter Schmidt | 5/10 | 5996 days | 10% |
| Leonard Vans | 7/10 | 5996 days | 14% |
| Matthias A | 9/10 | 5998 days | 15% |
| Barbara & Sven | 9/10 | 5998 days | 15% |
| Jonathan Martin | 9/10 | 5999 days | 15% |
| Jan Kuenzel | 10/10 | 6002 days | 15% |
| Evelien Thijs | 8/10 | 6003 days | 15% |
| Mark | 8/10 | 6004 days | 15% |
| Hans & Huxi | 8/10 | 6004 days | 15% |
| John Mathers | 10/10 | 6005 days | 15% |
| S Bourford | 9/10 | 6005 days | 15% |
| Heike Pless | 10/10 | 6005 days | 15% |
| Henrik Plichta | 9/10 | 6005 days | 15% |
| Peter Koeck | 10/10 | 6005 days | 15% |
| Roger Trusedale | 9/10 | 6006 days | 15% |
| Neal | 10/10 | 6009 days | 15% |
| Tim Stick | 8/10 | 6010 days | 15% |
| David Hobson | 9/10 | 6016 days | 15% |
| Nikki Wood | 9/10 | 6018 days | 15% |
| van der Wakker | 8/10 | 6019 days | 15% |
| Thomas Stopp | 10/10 | 6024 days | 15% |
| Alain Deslandres | 8/10 | 6037 days | 15% |
| Honeymooners | 4/10 | 6055 days | 7% |
| balthes | 7/10 | 6069 days | 14% |
| eliertv | 7/10 | 6070 days | 14% |
| gabei | 9/10 | 6070 days | 15% |
| marcol | 10/10 | 6071 days | 15% |
| florian | 9/10 | 6071 days | 15% |
| mariak | 7/10 | 6072 days | 14% |
| Steffi Marco | 10/10 | 6090 days | 15% |
| Stephanie Steiner | 8/10 | 6090 days | 15% |
| Bert Wierzy | 7/10 | 6093 days | 14% |
| Sarah Goeckener | 7/10 | 6096 days | 14% |
| Zach | 9/10 | 6096 days | 15% |
| katharina | 7/10 | 6096 days | 14% |
| Bushbeck | 10/10 | 6096 days | 15% |
| bdevries | 9/10 | 6097 days | 15% |
| Stefanie Micheler | 10/10 | 6097 days | 15% |
| Vanessa | 9/10 | 6097 days | 15% |
| Gina Swindells | 10/10 | 6097 days | 15% |
| Elodie | 8/10 | 6097 days | 15% |
| MV Vroenhoven | 8/10 | 6101 days | 15% |
| Karen Fisher | 10/10 | 6112 days | 15% |
| Dimitry Zonnet | 9/10 | 6112 days | 15% |
| jmulrooney | 10/10 | 6116 days | 15% |
| Francesca | 8/10 | 6131 days | 15% |
| G Miller | 10/10 | 6177 days | 15% |
| muriellef | 9/10 | 6212 days | 15% |
| Andrea | 8/10 | 6250 days | 15% |
| KimC | 8/10 | 6318 days | 15% |
| BVanW | 9/10 | 6322 days | 15% |
| VirginiaR | 10/10 | 6322 days | 15% |
| AndrewL1 | 8/10 | 6322 days | 15% |
| HansH1 | 9/10 | 6325 days | 15% |
| Lisa Duin | 7/10 | 6328 days | 14% |
| Lucia Vontobel | 9/10 | 6328 days | 15% |
| LaurensD | 8/10 | 6330 days | 15% |
| Jan | 9/10 | 6347 days | 15% |
| JohannaB | 9/10 | 6349 days | 15% |
| Viola | 9/10 | 6349 days | 15% |
| Elinor Wajngot | 10/10 | 6352 days | 15% |
| Hannes Ockerman | 7/10 | 6353 days | 14% |
| FrasorK | 9/10 | 6363 days | 15% |
| HelenAustralia | 9/10 | 6363 days | 15% |
| JuliaG1 | 9/10 | 6363 days | 15% |
| Douglas | 8/10 | 6371 days | 15% |
| Eugene | 9/10 | 6371 days | 15% |
| InkenGermany | 10/10 | 6372 days | 15% |
| ralphl | 7/10 | 6374 days | 14% |
| Chris | 9/10 | 6397 days | 15% |
| Denis | 10/10 | 6399 days | 15% |
| Andie | 8/10 | 6402 days | 15% |
| Erik | 9/10 | 6402 days | 15% |
| George | 10/10 | 6406 days | 15% |
| Miranda | 8/10 | 6406 days | 15% |
| Sandy | 9/10 | 6406 days | 15% |
| Emory | 9/10 | 6414 days | 15% |
| Patrick | 10/10 | 6451 days | 15% |
| Lucy | 9/10 | 6460 days | 15% |
| Masako | 10/10 | 6464 days | 15% |
| NeeleO | 8/10 | 6481 days | 15% |
| mark_mientjes | 10/10 | 6493 days | 15% |
| Tom van Ommen | 10/10 | 6493 days | 15% |
| Nathan | 10/10 | 6502 days | 15% |
| Sune | 9/10 | 6519 days | 15% |
| Allison Hosley | 10/10 | 6529 days | 15% |
| Brent Scanlan | 10/10 | 6672 days | 15% |
| Marian Mckinney | 5/10 | 6723 days | 10% |
| Steven | 8/10 | 6727 days | 15% |
| Brendan Marshall | 9/10 | 6735 days | 15% |
| Damien Marshall | 8/10 | 6735 days | 15% |
| Roman | 7/10 | 6741 days | 14% |
| ranker_851 | 9/10 | 6741 days | 15% |
| Vaclaf | 8/10 | 6741 days | 15% |
| Alex | 10/10 | 6758 days | 15% |
| Anneli | 8/10 | 6778 days | 15% |
| Shelley | 10/10 | 7037 days | 15% |
| John | 10/10 | 7060 days | 15% |
| Jonas | 8/10 | 7065 days | 15% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Marahau Sea Kayaks / MSK experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-2.09% Adjustment
There may be an adjustment if this experience hasn't received any reviews within the last 123 days. However the Marahau Sea Kayaks / MSK experience does not meet the criteria for any adjustment.
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Marahau Sea Kayaks / MSK experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -2.06% |
| 198 | -2.07% |
| 199 | -2.08% |
| 200 | -2.09% |
| 201 | -2.10% |
| 202 | -2.12% |
| 203 | -2.13% |
| … | … |
Balancing Adjustment
1.51% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Final Ranking Score
88%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.