Kia ora, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Marahau Sea Kayaks / MSK.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
Marahau Sea Kayaks / MSK
Valid Reviews
225 Valid Reviews
The Marahau Sea Kayaks / MSK experience has a total of 226 reviews. There are 225 valid reviews that are included when calculating the ranking score and 1 invalid review that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 225 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 73 |
|
32% |
| 9/10 | 72 |
|
32% |
| 8/10 | 59 |
|
26% |
| 7/10 | 16 |
|
7% |
| 6/10 | 1 |
|
0% |
| 5/10 | 2 |
|
1% |
| 4/10 | 1 |
|
0% |
| 3/10 | 0 |
|
0% |
| 2/10 | 1 |
|
0% |
| 1/10 | 0 |
|
0% |
88.18% Average
The raw data average (mean) for all the Marahau Sea Kayaks / MSK valid reviews is 88.18% and is based on 225 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
209 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 225 valid reviews, the experience has 209 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 209 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 64 |
|
31% |
| 9/10 | 68 |
|
33% |
| 8/10 | 58 |
|
28% |
| 7/10 | 16 |
|
8% |
| 6/10 | 1 |
|
0% |
| 5/10 | 1 |
|
0% |
| 4/10 | 0 |
|
0% |
| 3/10 | 0 |
|
0% |
| 2/10 | 1 |
|
0% |
| 1/10 | 0 |
|
0% |
88.09% Average
The raw data average (mean) for all the Marahau Sea Kayaks / MSK face-to-face reviews is 88.09% and is based on 209 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
88.76%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Hannah Campbell | 10/10 | 1778 days | 100% |
| Harriet Smith | 9/10 | 3224 days | 43% |
| Anna Wooster | 8/10 | 3262 days | 41% |
| Theo Macer | 10/10 | 3263 days | 42% |
| Alex | 9/10 | 3297 days | 40% |
| Patrick | 8/10 | 3302 days | 40% |
| Bob | 8/10 | 3305 days | 40% |
| Svenja | 8/10 | 3313 days | 39% |
| Nolwen | 9/10 | 3322 days | 40% |
| Cassandra Geyer | 10/10 | 3546 days | 31% |
| Sophia and Karen | 10/10 | 3558 days | 31% |
| gonzalo caldiz | 9/10 | 3565 days | 30% |
| Johannes Frank | 10/10 | 3573 days | 30% |
| Nancy Logan | 8/10 | 3580 days | 29% |
| Sophie Kalnymsky | 9/10 | 3597 days | 29% |
| Henry Wichler | 9/10 | 3606 days | 29% |
| Leo James | 8/10 | 3622 days | 28% |
| Philip | 10/10 | 3623 days | 28% |
| Ulrich Rix | 9/10 | 3635 days | 28% |
| Joshua Hortkorn | 7/10 | 3648 days | 25% |
| Daria and Annika | 8/10 | 3648 days | 27% |
| Anais Boileau | 8/10 | 3650 days | 27% |
| Sammy Cronin | 10/10 | 3667 days | 27% |
| Selma Krap | 8/10 | 3669 days | 26% |
| Martha Taatz | 10/10 | 3976 days | 15% |
| Liz and Alan Weathers | 9/10 | 3979 days | 14% |
| Jakub Stastny | 7/10 | 4277 days | 3% |
| Chris Handley | 8/10 | 4303 days | 2% |
| Eva-Maria Krueger | 10/10 | 4307 days | 2% |
| Ann Winter | 9/10 | 4325 days | 1% |
| Phillip | 9/10 | 4325 days | 1% |
| Vincent Schaeflier | 9/10 | 4333 days | 1% |
| Camille Gagnant | 10/10 | 4356 days | 0% |
| Anne Collet | 9/10 | 4359 days | 0% |
| Mark Wiggington | 9/10 | 4635 days | 19% |
| Nina Coopmans | 8/10 | 4641 days | 18% |
| Rey Germain | 8/10 | 4648 days | 18% |
| Yu-Ti Chu | 10/10 | 4663 days | 19% |
| Ton Martens | 10/10 | 4663 days | 19% |
| Sebastian | 10/10 | 4676 days | 19% |
| Constanze | 9/10 | 4676 days | 19% |
| Andre and Marina | 8/10 | 4705 days | 18% |
| Julien Bocherens | 10/10 | 4748 days | 19% |
| Sharon Yates | 10/10 | 4750 days | 19% |
| Stefan and Brigit and Janek | 9/10 | 4754 days | 19% |
| Oliver Kalmbach | 9/10 | 4771 days | 19% |
| Pietersen | 8/10 | 4773 days | 18% |
| Martina Posch | 10/10 | 4776 days | 19% |
| Anna Gottsch | 10/10 | 4777 days | 19% |
| Anna | 10/10 | 5004 days | 19% |
| Monika Kneidl | 10/10 | 5012 days | 19% |
| Jessica Tilly | 10/10 | 5012 days | 19% |
| Moss | 9/10 | 5022 days | 19% |
| Jill Homewood | 9/10 | 5030 days | 19% |
| Olivia Reiter | 10/10 | 5030 days | 19% |
| Ruth Har | 9/10 | 5031 days | 19% |
| Mike Wright | 10/10 | 5031 days | 19% |
| Ed Trucie | 10/10 | 5032 days | 19% |
| M Robinson | 8/10 | 5033 days | 18% |
| Stephanie Spurr | 10/10 | 5033 days | 19% |
| Melanie Friessen | 8/10 | 5039 days | 18% |
| Jochem Snyders | 9/10 | 5040 days | 19% |
| James Buryson | 7/10 | 5048 days | 18% |
| Johanna & Catrin | 8/10 | 5049 days | 18% |
| Susanne MacGyver | 7/10 | 5049 days | 18% |
| Sandra Andersen | 9/10 | 5049 days | 19% |
| Deana Peters | 8/10 | 5049 days | 18% |
| Tom Pratt | 7/10 | 5049 days | 18% |
| Rob Gill | 10/10 | 5050 days | 19% |
| Elise Violet | 8/10 | 5050 days | 18% |
| Walter & Heidi Baumann | 8/10 | 5051 days | 18% |
| Hendrik F | 9/10 | 5051 days | 19% |
| Emily Wikston | 9/10 | 5052 days | 19% |
| Nikki Bentley | 9/10 | 5052 days | 19% |
| Siegfried Krueger | 10/10 | 5053 days | 19% |
| Janet | 10/10 | 5066 days | 19% |
| CMJ | 9/10 | 5097 days | 19% |
| Julia Edman | 8/10 | 5111 days | 18% |
| Sarah Graham | 10/10 | 5144 days | 19% |
| Laura McCusker | 9/10 | 5144 days | 19% |
| Melanie Wood | 8/10 | 5144 days | 18% |
| J Bliss | 8/10 | 5158 days | 18% |
| Jack Potman | 8/10 | 5360 days | 18% |
| Lennart Lundberg | 10/10 | 5374 days | 19% |
| Katy Johnson | 8/10 | 5378 days | 18% |
| Iain Campbell | 8/10 | 5381 days | 18% |
| Susannah Eduart | 10/10 | 5383 days | 19% |
| Patrick Gloede | 9/10 | 5386 days | 19% |
| Daniel Kriecht | 10/10 | 5386 days | 19% |
| Marian | 9/10 | 5389 days | 19% |
| Marquardt and Bernd | 10/10 | 5389 days | 19% |
| Thorsten Grocholl | 9/10 | 5390 days | 19% |
| Cory Wornell | 9/10 | 5392 days | 19% |
| W Groshops | 9/10 | 5392 days | 19% |
| Aimee Pollett | 8/10 | 5393 days | 18% |
| John Mayer | 8/10 | 5393 days | 18% |
| Mr Stanley and Miss Christy | 10/10 | 5393 days | 19% |
| Marty Fey | 10/10 | 5394 days | 19% |
| Tricia Goggin | 9/10 | 5395 days | 19% |
| Jim & Suzy Ducker | 9/10 | 5396 days | 19% |
| Niklas Ronnino | 8/10 | 5401 days | 18% |
| Sue Hickman | 10/10 | 5401 days | 19% |
| Silvia Schmutz | 10/10 | 5403 days | 19% |
| Andreas Fritesche | 8/10 | 5406 days | 18% |
| Annelie & Martin | 10/10 | 5407 days | 19% |
| Ursula Scherch | 9/10 | 5407 days | 19% |
| Alexander & Stephanie | 8/10 | 5408 days | 18% |
| J Holden | 9/10 | 5409 days | 19% |
| Mr and Mrs Lambert | 10/10 | 5410 days | 19% |
| Jean-Francois Guilbault | 9/10 | 5416 days | 19% |
| Amanda Wallace | 9/10 | 5421 days | 19% |
| Diana Clipsham | 8/10 | 5422 days | 18% |
| J Thorn | 10/10 | 5422 days | 19% |
| Daniel Bogdanowitsch | 10/10 | 5422 days | 19% |
| E M Klap | 8/10 | 5422 days | 18% |
| Sandra Schneifer | 9/10 | 5422 days | 19% |
| John Balson | 10/10 | 5423 days | 19% |
| Mark Robinson | 10/10 | 5423 days | 19% |
| Gillian de Vries | 9/10 | 5424 days | 19% |
| Hemi Stein | 10/10 | 5425 days | 19% |
| C Gobl | 8/10 | 5430 days | 18% |
| Moniek Steyaert | 8/10 | 5431 days | 18% |
| Remke | 2/10 | 5432 days | 8% |
| aggiemary04 | 10/10 | 5554 days | 19% |
| Bjorn Sall | 8/10 | 5749 days | 18% |
| Benedict Fluthman | 6/10 | 5758 days | 16% |
| Peter Schmidt | 5/10 | 5768 days | 14% |
| Leonard Vans | 7/10 | 5768 days | 18% |
| Matthias A | 9/10 | 5770 days | 19% |
| Barbara & Sven | 9/10 | 5770 days | 19% |
| Jonathan Martin | 9/10 | 5771 days | 19% |
| Jan Kuenzel | 10/10 | 5774 days | 19% |
| Evelien Thijs | 8/10 | 5775 days | 18% |
| Mark | 8/10 | 5776 days | 18% |
| Hans & Huxi | 8/10 | 5776 days | 18% |
| John Mathers | 10/10 | 5777 days | 19% |
| S Bourford | 9/10 | 5777 days | 19% |
| Heike Pless | 10/10 | 5777 days | 19% |
| Henrik Plichta | 9/10 | 5777 days | 19% |
| Peter Koeck | 10/10 | 5777 days | 19% |
| Roger Trusedale | 9/10 | 5778 days | 19% |
| Neal | 10/10 | 5781 days | 19% |
| Tim Stick | 8/10 | 5782 days | 18% |
| David Hobson | 9/10 | 5788 days | 19% |
| Nikki Wood | 9/10 | 5790 days | 19% |
| van der Wakker | 8/10 | 5791 days | 18% |
| Thomas Stopp | 10/10 | 5796 days | 19% |
| Alain Deslandres | 8/10 | 5809 days | 18% |
| Honeymooners | 4/10 | 5827 days | 12% |
| balthes | 7/10 | 5841 days | 18% |
| eliertv | 7/10 | 5842 days | 18% |
| gabei | 9/10 | 5842 days | 19% |
| marcol | 10/10 | 5843 days | 19% |
| florian | 9/10 | 5843 days | 19% |
| mariak | 7/10 | 5844 days | 18% |
| Steffi Marco | 10/10 | 5862 days | 19% |
| Stephanie Steiner | 8/10 | 5862 days | 18% |
| Bert Wierzy | 7/10 | 5865 days | 18% |
| Sarah Goeckener | 7/10 | 5868 days | 18% |
| Zach | 9/10 | 5868 days | 19% |
| katharina | 7/10 | 5868 days | 18% |
| Bushbeck | 10/10 | 5868 days | 19% |
| bdevries | 9/10 | 5869 days | 19% |
| Stefanie Micheler | 10/10 | 5869 days | 19% |
| Vanessa | 9/10 | 5869 days | 19% |
| Gina Swindells | 10/10 | 5869 days | 19% |
| Elodie | 8/10 | 5869 days | 18% |
| MV Vroenhoven | 8/10 | 5873 days | 18% |
| Karen Fisher | 10/10 | 5884 days | 19% |
| Dimitry Zonnet | 9/10 | 5884 days | 19% |
| jmulrooney | 10/10 | 5888 days | 19% |
| Francesca | 8/10 | 5903 days | 18% |
| G Miller | 10/10 | 5949 days | 19% |
| muriellef | 9/10 | 5984 days | 19% |
| Andrea | 8/10 | 6022 days | 18% |
| KimC | 8/10 | 6090 days | 18% |
| BVanW | 9/10 | 6094 days | 19% |
| VirginiaR | 10/10 | 6094 days | 19% |
| AndrewL1 | 8/10 | 6094 days | 18% |
| HansH1 | 9/10 | 6097 days | 19% |
| Lisa Duin | 7/10 | 6100 days | 18% |
| Lucia Vontobel | 9/10 | 6100 days | 19% |
| LaurensD | 8/10 | 6102 days | 18% |
| Jan | 9/10 | 6119 days | 19% |
| JohannaB | 9/10 | 6121 days | 19% |
| Viola | 9/10 | 6121 days | 19% |
| Elinor Wajngot | 10/10 | 6124 days | 19% |
| Hannes Ockerman | 7/10 | 6125 days | 18% |
| FrasorK | 9/10 | 6135 days | 19% |
| HelenAustralia | 9/10 | 6135 days | 19% |
| JuliaG1 | 9/10 | 6135 days | 19% |
| Douglas | 8/10 | 6143 days | 18% |
| Eugene | 9/10 | 6143 days | 19% |
| InkenGermany | 10/10 | 6144 days | 19% |
| ralphl | 7/10 | 6146 days | 18% |
| Chris | 9/10 | 6169 days | 19% |
| Denis | 10/10 | 6171 days | 19% |
| Andie | 8/10 | 6174 days | 18% |
| Erik | 9/10 | 6174 days | 19% |
| George | 10/10 | 6178 days | 19% |
| Miranda | 8/10 | 6178 days | 18% |
| Sandy | 9/10 | 6178 days | 19% |
| Emory | 9/10 | 6186 days | 19% |
| Patrick | 10/10 | 6223 days | 19% |
| Lucy | 9/10 | 6232 days | 19% |
| Masako | 10/10 | 6236 days | 19% |
| NeeleO | 8/10 | 6253 days | 18% |
| mark_mientjes | 10/10 | 6265 days | 19% |
| Tom van Ommen | 10/10 | 6265 days | 19% |
| Nathan | 10/10 | 6274 days | 19% |
| Sune | 9/10 | 6291 days | 19% |
| Allison Hosley | 10/10 | 6301 days | 19% |
| Brent Scanlan | 10/10 | 6444 days | 19% |
| Marian Mckinney | 5/10 | 6495 days | 14% |
| Steven | 8/10 | 6499 days | 18% |
| Brendan Marshall | 9/10 | 6507 days | 19% |
| Damien Marshall | 8/10 | 6507 days | 18% |
| Roman | 7/10 | 6513 days | 18% |
| ranker_851 | 9/10 | 6513 days | 19% |
| Vaclaf | 8/10 | 6513 days | 18% |
| Alex | 10/10 | 6530 days | 19% |
| Anneli | 8/10 | 6550 days | 18% |
| Shelley | 10/10 | 6809 days | 19% |
| John | 10/10 | 6832 days | 19% |
| Jonas | 8/10 | 6837 days | 18% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Marahau Sea Kayaks / MSK experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-4.06% Adjustment
There may be an adjustment if this experience hasn't received any reviews within the last 42 days. However the Marahau Sea Kayaks / MSK experience does not meet the criteria for any adjustment.
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Marahau Sea Kayaks / MSK experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -4.00% |
| 198 | -4.02% |
| 199 | -4.04% |
| 200 | -4.06% |
| 201 | -4.08% |
| 202 | -4.10% |
| 203 | -4.12% |
| … | … |
Balancing Adjustment
1.88% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Final Ranking Score
87%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.