G'day, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Marahau Sea Kayaks / MSK.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
Marahau Sea Kayaks / MSK
Valid Reviews
225 Valid Reviews
The Marahau Sea Kayaks / MSK experience has a total of 226 reviews. There are 225 valid reviews that are included when calculating the ranking score and 1 invalid review that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 225 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 73 |
|
32% |
| 9/10 | 72 |
|
32% |
| 8/10 | 59 |
|
26% |
| 7/10 | 16 |
|
7% |
| 6/10 | 1 |
|
0% |
| 5/10 | 2 |
|
1% |
| 4/10 | 1 |
|
0% |
| 3/10 | 0 |
|
0% |
| 2/10 | 1 |
|
0% |
| 1/10 | 0 |
|
0% |
88.18% Average
The raw data average (mean) for all the Marahau Sea Kayaks / MSK valid reviews is 88.18% and is based on 225 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
209 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 225 valid reviews, the experience has 209 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 209 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 64 |
|
31% |
| 9/10 | 68 |
|
33% |
| 8/10 | 58 |
|
28% |
| 7/10 | 16 |
|
8% |
| 6/10 | 1 |
|
0% |
| 5/10 | 1 |
|
0% |
| 4/10 | 0 |
|
0% |
| 3/10 | 0 |
|
0% |
| 2/10 | 1 |
|
0% |
| 1/10 | 0 |
|
0% |
88.09% Average
The raw data average (mean) for all the Marahau Sea Kayaks / MSK face-to-face reviews is 88.09% and is based on 209 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
88.83%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Hannah Campbell | 10/10 | 1844 days | 100% |
| Harriet Smith | 9/10 | 3290 days | 42% |
| Anna Wooster | 8/10 | 3328 days | 40% |
| Theo Macer | 10/10 | 3329 days | 41% |
| Alex | 9/10 | 3363 days | 40% |
| Patrick | 8/10 | 3368 days | 39% |
| Bob | 8/10 | 3371 days | 39% |
| Svenja | 8/10 | 3379 days | 39% |
| Nolwen | 9/10 | 3388 days | 39% |
| Cassandra Geyer | 10/10 | 3612 days | 30% |
| Sophia and Karen | 10/10 | 3624 days | 30% |
| gonzalo caldiz | 9/10 | 3631 days | 29% |
| Johannes Frank | 10/10 | 3639 days | 29% |
| Nancy Logan | 8/10 | 3646 days | 28% |
| Sophie Kalnymsky | 9/10 | 3663 days | 28% |
| Henry Wichler | 9/10 | 3672 days | 27% |
| Leo James | 8/10 | 3688 days | 27% |
| Philip | 10/10 | 3689 days | 27% |
| Ulrich Rix | 9/10 | 3702 days | 26% |
| Joshua Hortkorn | 7/10 | 3714 days | 24% |
| Daria and Annika | 8/10 | 3714 days | 26% |
| Anais Boileau | 8/10 | 3716 days | 25% |
| Sammy Cronin | 10/10 | 3733 days | 25% |
| Selma Krap | 8/10 | 3735 days | 25% |
| Martha Taatz | 10/10 | 4042 days | 13% |
| Liz and Alan Weathers | 9/10 | 4045 days | 13% |
| Jakub Stastny | 7/10 | 4343 days | 1% |
| Chris Handley | 8/10 | 4369 days | 0% |
| Eva-Maria Krueger | 10/10 | 4373 days | 0% |
| Ann Winter | 9/10 | 4391 days | 20% |
| Phillip | 9/10 | 4391 days | 20% |
| Vincent Schaeflier | 9/10 | 4399 days | 20% |
| Camille Gagnant | 10/10 | 4422 days | 20% |
| Anne Collet | 9/10 | 4425 days | 20% |
| Mark Wiggington | 9/10 | 4701 days | 20% |
| Nina Coopmans | 8/10 | 4707 days | 20% |
| Rey Germain | 8/10 | 4714 days | 20% |
| Yu-Ti Chu | 10/10 | 4729 days | 20% |
| Ton Martens | 10/10 | 4729 days | 20% |
| Sebastian | 10/10 | 4742 days | 20% |
| Constanze | 9/10 | 4742 days | 20% |
| Andre and Marina | 8/10 | 4771 days | 20% |
| Julien Bocherens | 10/10 | 4814 days | 20% |
| Sharon Yates | 10/10 | 4816 days | 20% |
| Stefan and Brigit and Janek | 9/10 | 4820 days | 20% |
| Oliver Kalmbach | 9/10 | 4837 days | 20% |
| Pietersen | 8/10 | 4839 days | 20% |
| Martina Posch | 10/10 | 4842 days | 20% |
| Anna Gottsch | 10/10 | 4843 days | 20% |
| Anna | 10/10 | 5070 days | 20% |
| Monika Kneidl | 10/10 | 5078 days | 20% |
| Jessica Tilly | 10/10 | 5078 days | 20% |
| Moss | 9/10 | 5088 days | 20% |
| Jill Homewood | 9/10 | 5096 days | 20% |
| Olivia Reiter | 10/10 | 5096 days | 20% |
| Ruth Har | 9/10 | 5097 days | 20% |
| Mike Wright | 10/10 | 5097 days | 20% |
| Ed Trucie | 10/10 | 5098 days | 20% |
| M Robinson | 8/10 | 5099 days | 20% |
| Stephanie Spurr | 10/10 | 5099 days | 20% |
| Melanie Friessen | 8/10 | 5105 days | 20% |
| Jochem Snyders | 9/10 | 5106 days | 20% |
| James Buryson | 7/10 | 5114 days | 19% |
| Johanna & Catrin | 8/10 | 5115 days | 20% |
| Susanne MacGyver | 7/10 | 5115 days | 19% |
| Sandra Andersen | 9/10 | 5115 days | 20% |
| Deana Peters | 8/10 | 5115 days | 20% |
| Tom Pratt | 7/10 | 5115 days | 19% |
| Rob Gill | 10/10 | 5116 days | 20% |
| Elise Violet | 8/10 | 5116 days | 20% |
| Walter & Heidi Baumann | 8/10 | 5117 days | 20% |
| Hendrik F | 9/10 | 5117 days | 20% |
| Emily Wikston | 9/10 | 5118 days | 20% |
| Nikki Bentley | 9/10 | 5118 days | 20% |
| Siegfried Krueger | 10/10 | 5119 days | 20% |
| Janet | 10/10 | 5132 days | 20% |
| CMJ | 9/10 | 5163 days | 20% |
| Julia Edman | 8/10 | 5177 days | 20% |
| Sarah Graham | 10/10 | 5210 days | 20% |
| Laura McCusker | 9/10 | 5210 days | 20% |
| Melanie Wood | 8/10 | 5210 days | 20% |
| J Bliss | 8/10 | 5224 days | 20% |
| Jack Potman | 8/10 | 5426 days | 20% |
| Lennart Lundberg | 10/10 | 5440 days | 20% |
| Katy Johnson | 8/10 | 5444 days | 20% |
| Iain Campbell | 8/10 | 5447 days | 20% |
| Susannah Eduart | 10/10 | 5449 days | 20% |
| Patrick Gloede | 9/10 | 5452 days | 20% |
| Daniel Kriecht | 10/10 | 5452 days | 20% |
| Marian | 9/10 | 5455 days | 20% |
| Marquardt and Bernd | 10/10 | 5455 days | 20% |
| Thorsten Grocholl | 9/10 | 5456 days | 20% |
| Cory Wornell | 9/10 | 5458 days | 20% |
| W Groshops | 9/10 | 5458 days | 20% |
| Aimee Pollett | 8/10 | 5459 days | 20% |
| John Mayer | 8/10 | 5459 days | 20% |
| Mr Stanley and Miss Christy | 10/10 | 5459 days | 20% |
| Marty Fey | 10/10 | 5460 days | 20% |
| Tricia Goggin | 9/10 | 5461 days | 20% |
| Jim & Suzy Ducker | 9/10 | 5462 days | 20% |
| Niklas Ronnino | 8/10 | 5467 days | 20% |
| Sue Hickman | 10/10 | 5467 days | 20% |
| Silvia Schmutz | 10/10 | 5469 days | 20% |
| Andreas Fritesche | 8/10 | 5472 days | 20% |
| Annelie & Martin | 10/10 | 5473 days | 20% |
| Ursula Scherch | 9/10 | 5473 days | 20% |
| Alexander & Stephanie | 8/10 | 5474 days | 20% |
| J Holden | 9/10 | 5475 days | 20% |
| Mr and Mrs Lambert | 10/10 | 5476 days | 20% |
| Jean-Francois Guilbault | 9/10 | 5482 days | 20% |
| Amanda Wallace | 9/10 | 5487 days | 20% |
| Diana Clipsham | 8/10 | 5488 days | 20% |
| J Thorn | 10/10 | 5488 days | 20% |
| Daniel Bogdanowitsch | 10/10 | 5488 days | 20% |
| E M Klap | 8/10 | 5488 days | 20% |
| Sandra Schneifer | 9/10 | 5488 days | 20% |
| John Balson | 10/10 | 5489 days | 20% |
| Mark Robinson | 10/10 | 5489 days | 20% |
| Gillian de Vries | 9/10 | 5490 days | 20% |
| Hemi Stein | 10/10 | 5491 days | 20% |
| C Gobl | 8/10 | 5496 days | 20% |
| Moniek Steyaert | 8/10 | 5497 days | 20% |
| Remke | 2/10 | 5498 days | 9% |
| aggiemary04 | 10/10 | 5620 days | 20% |
| Bjorn Sall | 8/10 | 5815 days | 20% |
| Benedict Fluthman | 6/10 | 5824 days | 17% |
| Peter Schmidt | 5/10 | 5834 days | 15% |
| Leonard Vans | 7/10 | 5834 days | 19% |
| Matthias A | 9/10 | 5836 days | 20% |
| Barbara & Sven | 9/10 | 5836 days | 20% |
| Jonathan Martin | 9/10 | 5837 days | 20% |
| Jan Kuenzel | 10/10 | 5840 days | 20% |
| Evelien Thijs | 8/10 | 5841 days | 20% |
| Mark | 8/10 | 5842 days | 20% |
| Hans & Huxi | 8/10 | 5842 days | 20% |
| John Mathers | 10/10 | 5843 days | 20% |
| S Bourford | 9/10 | 5843 days | 20% |
| Heike Pless | 10/10 | 5843 days | 20% |
| Henrik Plichta | 9/10 | 5843 days | 20% |
| Peter Koeck | 10/10 | 5843 days | 20% |
| Roger Trusedale | 9/10 | 5844 days | 20% |
| Neal | 10/10 | 5847 days | 20% |
| Tim Stick | 8/10 | 5848 days | 20% |
| David Hobson | 9/10 | 5854 days | 20% |
| Nikki Wood | 9/10 | 5856 days | 20% |
| van der Wakker | 8/10 | 5857 days | 20% |
| Thomas Stopp | 10/10 | 5862 days | 20% |
| Alain Deslandres | 8/10 | 5875 days | 20% |
| Honeymooners | 4/10 | 5893 days | 13% |
| balthes | 7/10 | 5907 days | 19% |
| eliertv | 7/10 | 5908 days | 19% |
| gabei | 9/10 | 5908 days | 20% |
| marcol | 10/10 | 5909 days | 20% |
| florian | 9/10 | 5909 days | 20% |
| mariak | 7/10 | 5910 days | 19% |
| Steffi Marco | 10/10 | 5928 days | 20% |
| Stephanie Steiner | 8/10 | 5928 days | 20% |
| Bert Wierzy | 7/10 | 5931 days | 19% |
| Sarah Goeckener | 7/10 | 5934 days | 19% |
| Zach | 9/10 | 5934 days | 20% |
| katharina | 7/10 | 5934 days | 19% |
| Bushbeck | 10/10 | 5934 days | 20% |
| bdevries | 9/10 | 5935 days | 20% |
| Stefanie Micheler | 10/10 | 5935 days | 20% |
| Vanessa | 9/10 | 5935 days | 20% |
| Gina Swindells | 10/10 | 5935 days | 20% |
| Elodie | 8/10 | 5935 days | 20% |
| MV Vroenhoven | 8/10 | 5939 days | 20% |
| Karen Fisher | 10/10 | 5950 days | 20% |
| Dimitry Zonnet | 9/10 | 5950 days | 20% |
| jmulrooney | 10/10 | 5954 days | 20% |
| Francesca | 8/10 | 5969 days | 20% |
| G Miller | 10/10 | 6015 days | 20% |
| muriellef | 9/10 | 6050 days | 20% |
| Andrea | 8/10 | 6088 days | 20% |
| KimC | 8/10 | 6156 days | 20% |
| BVanW | 9/10 | 6160 days | 20% |
| VirginiaR | 10/10 | 6160 days | 20% |
| AndrewL1 | 8/10 | 6160 days | 20% |
| HansH1 | 9/10 | 6163 days | 20% |
| Lisa Duin | 7/10 | 6166 days | 19% |
| Lucia Vontobel | 9/10 | 6166 days | 20% |
| LaurensD | 8/10 | 6168 days | 20% |
| Jan | 9/10 | 6186 days | 20% |
| JohannaB | 9/10 | 6187 days | 20% |
| Viola | 9/10 | 6187 days | 20% |
| Elinor Wajngot | 10/10 | 6190 days | 20% |
| Hannes Ockerman | 7/10 | 6191 days | 19% |
| FrasorK | 9/10 | 6201 days | 20% |
| HelenAustralia | 9/10 | 6201 days | 20% |
| JuliaG1 | 9/10 | 6201 days | 20% |
| Douglas | 8/10 | 6209 days | 20% |
| Eugene | 9/10 | 6209 days | 20% |
| InkenGermany | 10/10 | 6210 days | 20% |
| ralphl | 7/10 | 6212 days | 19% |
| Chris | 9/10 | 6235 days | 20% |
| Denis | 10/10 | 6237 days | 20% |
| Andie | 8/10 | 6240 days | 20% |
| Erik | 9/10 | 6240 days | 20% |
| George | 10/10 | 6245 days | 20% |
| Miranda | 8/10 | 6245 days | 20% |
| Sandy | 9/10 | 6245 days | 20% |
| Emory | 9/10 | 6253 days | 20% |
| Patrick | 10/10 | 6290 days | 20% |
| Lucy | 9/10 | 6298 days | 20% |
| Masako | 10/10 | 6303 days | 20% |
| NeeleO | 8/10 | 6319 days | 20% |
| mark_mientjes | 10/10 | 6331 days | 20% |
| Tom van Ommen | 10/10 | 6331 days | 20% |
| Nathan | 10/10 | 6341 days | 20% |
| Sune | 9/10 | 6357 days | 20% |
| Allison Hosley | 10/10 | 6367 days | 20% |
| Brent Scanlan | 10/10 | 6510 days | 20% |
| Marian Mckinney | 5/10 | 6561 days | 15% |
| Steven | 8/10 | 6565 days | 20% |
| Brendan Marshall | 9/10 | 6573 days | 20% |
| Damien Marshall | 8/10 | 6573 days | 20% |
| Roman | 7/10 | 6579 days | 19% |
| ranker_851 | 9/10 | 6579 days | 20% |
| Vaclaf | 8/10 | 6579 days | 20% |
| Alex | 10/10 | 6596 days | 20% |
| Anneli | 8/10 | 6616 days | 20% |
| Shelley | 10/10 | 6875 days | 20% |
| John | 10/10 | 6898 days | 20% |
| Jonas | 8/10 | 6903 days | 20% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Marahau Sea Kayaks / MSK experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-4.15% Adjustment
There may be an adjustment if this experience hasn't received any reviews within the last 53 days. However the Marahau Sea Kayaks / MSK experience does not meet the criteria for any adjustment.
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Marahau Sea Kayaks / MSK experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -4.08% |
| 198 | -4.10% |
| 199 | -4.13% |
| 200 | -4.15% |
| 201 | -4.17% |
| 202 | -4.19% |
| 203 | -4.21% |
| … | … |
Balancing Adjustment
1.89% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Final Ranking Score
87%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.