Ranking Score Explained

Hi there, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.

The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!

We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?

Below you'll find details around some of the important factors that went into calculating the ranking score for Wings Over Whales.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.

Nick Morrison's avatar

Nick Morrison

Rankers owner

Wings Over Whales

Valid Reviews

34 Valid Reviews

The Wings Over Whales experience has a total of 34 valid reviews. There are no invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.

Below is the distribution of ratings for the 34 valid reviews:

Rating Count Percentage
10/10 16
9/10 10
8/10 3
7/10 2
6/10 0
5/10 1
4/10 0
3/10 0
2/10 0
1/10 2

86.76% Average

The raw data average (mean) for all the Wings Over Whales valid reviews is 86.76% and is based on 34 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.

Face-to-Face Reviews

24 Face-to-Face Reviews

The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.

More about face-to-face reviews

Within the 34 valid reviews, the experience has 24 face-to-face reviews collected during interviews by our team.

Below is the distribution of ratings for the 24 face-to-face reviews:

Rating Count Percentage
10/10 11
9/10 9
8/10 2
7/10 1
6/10 0
5/10 1
4/10 0
3/10 0
2/10 0
1/10 0

91.25% Average

The raw data average (mean) for all the Wings Over Whales face-to-face reviews is 91.25% and is based on 24 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.

Weighted Average


Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.

Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.

Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.

Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.

Reviewer Rating Age Relative Weight
Javier Mimbrera 9/10 1265 days 100%
Sven Fimne 10/10 1460 days 92%
Alex Ehret 10/10 1465 days 92%
Olivier Anciaux 10/10 1777 days 78%
Wendy van Boom 10/10 1777 days 78%
Lucy Mulvin 10/10 1779 days 78%
Stefan AuRich 10/10 2888 days 31%
Philippe Merino 9/10 3236 days 16%
dierikx 8/10 3305 days 13%
Res Kormann 10/10 3569 days 2%
Stefanie 9/10 3596 days 1%
Clemmie Sinclair 9/10 3601 days 1%
E C Frans 10/10 3609 days 1%
ozzi 1/10 3611 days 0%
greenshen 10/10 3611 days 0%
sheilamilly 10/10 3701 days 20%
avanice 10/10 3701 days 20%
syahreena 10/10 3701 days 20%
ljwright22 10/10 3731 days 20%
Michel 1/10 3762 days 15%
Marco 10/10 3992 days 20%
stevnba 9/10 4051 days 20%
Steven 5/10 4226 days 16%
LesleyR 10/10 4328 days 20%
VenesJ 9/10 4330 days 20%
Terry 9/10 4340 days 20%
Leidner 7/10 4386 days 19%
Caridi 9/10 4709 days 20%
John Woodrow 10/10 4711 days 20%
paulonline 7/10 4727 days 19%
Akiko&Shibotsu 9/10 5028 days 20%
Roger&Shirley 8/10 5034 days 19%
Loic 8/10 5075 days 19%
Sandra 9/10 5080 days 20%


Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.

Sample Size Adjustment

No Adjustment

A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Wings Over Whales experience has plenty of reviews and does not meet the criteria for any adjustment.

Recent Reviews Adjustment

-4.09% Adjustment

There may be an adjustment if this experience hasn't received any reviews within the last 46 days. However the Wings Over Whales experience does not meet the criteria for any adjustment.

In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.

The Wings Over Whales experience has been adjusted for 200 days. Adjustments are according to the following table.

Days Adjustment
197 -4.03%
198 -4.05%
199 -4.07%
200 -4.09%
201 -4.11%
202 -4.13%
203 -4.15%

Final Ranking Score


The final ranking score once adjustments and rounding has been applied. This value is cached and recalculated each day. Therefore it may not be precisely accurate based on the other values presented.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz.