Ranking Score Explained

Hi there, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.

The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!

We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?

Below you'll find details around some of the important factors that went into calculating the ranking score for Seal Swim Kaikoura.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.

Nick Morrison's avatar

Nick Morrison

Rankers owner

Seal Swim Kaikoura

Valid Reviews

54 Valid Reviews

The Seal Swim Kaikoura experience has a total of 54 valid reviews. There are no invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.

Below is the distribution of ratings for the 54 valid reviews:

Rating Count Percentage
10/10 30
56%
9/10 11
20%
8/10 12
22%
7/10 1
2%
6/10 0
0%
5/10 0
0%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 0
0%

92.96% Average

The raw data average (mean) for all the Seal Swim Kaikoura valid reviews is 92.96% and is based on 54 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.

Face-to-Face Reviews

35 Face-to-Face Reviews

The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.

More about face-to-face reviews

Within the 54 valid reviews, the experience has 35 face-to-face reviews collected during interviews by our team.

Below is the distribution of ratings for the 35 face-to-face reviews:

Rating Count Percentage
10/10 14
40%
9/10 8
23%
8/10 12
34%
7/10 1
3%
6/10 0
0%
5/10 0
0%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 0
0%

90.00% Average

The raw data average (mean) for all the Seal Swim Kaikoura face-to-face reviews is 90.00% and is based on 35 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.

Weighted Average

97.44%

Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.

Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.

Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.

Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.

Reviewer Rating Age Relative Weight
Erica Muir 10/10 235 days 100%
Peter Leschev 10/10 660 days 38%
Mietta Feery 10/10 1703 days 3%
Susie Dietz 10/10 1754 days 3%
Valentine de Beer 9/10 2035 days 3%
Stephan Kirchenbaur 9/10 2056 days 3%
Cecile Seramis 8/10 2067 days 2%
Hannes Puediger 10/10 2109 days 2%
Virgil Spruit 8/10 2146 days 2%
Emma 9/10 2426 days 2%
Manuela Opprecht 10/10 2466 days 2%
Amanda Williams 10/10 2546 days 2%
Nica Georgiana 10/10 2819 days 1%
Ali Mitchell 10/10 2820 days 1%
sebastien gairaud 10/10 2820 days 1%
Lara Mroseck 8/10 2849 days 1%
Robert Geissler 10/10 2849 days 1%
Ken 10/10 3247 days 0%
Nigel&Annette Greaves 10/10 3247 days 0%
Rolf Zwahlen 10/10 3254 days 0%
joke 8/10 3875 days 0%
Michael Howat 10/10 3878 days 0%
Veronica Warren 9/10 3878 days 0%
Tyson Burnett 10/10 3889 days 0%
Nicolas 10/10 3889 days 0%
Christine Wirth 9/10 3907 days 0%
Seifert 10/10 3908 days 0%
stowie 10/10 3916 days 0%
efusco 10/10 3916 days 0%
Mark 10/10 3916 days 0%
Ulric 8/10 4275 days 0%
janden 10/10 4327 days 0%
Jane 9/10 4343 days 0%
Kimberly Skyes 8/10 4350 days 0%
Jenny Davies 8/10 4353 days 0%
MichaelS1 9/10 4603 days 0%
JeremyE 8/10 4605 days 0%
LucyT 9/10 4605 days 0%
Lynn White 9/10 4613 days 0%
Greg18 10/10 4618 days 0%
SebastianGermany1 8/10 4622 days 0%
John 7/10 4628 days 0%
Prentner 10/10 4667 days 0%
Anke 8/10 4936 days 0%
purplekat99 10/10 4952 days 0%
Richard Anthony 9/10 4974 days 0%
Claire Masling 9/10 4987 days 0%
Carrie Cook 10/10 4999 days 0%
Stephanie 10/10 5028 days 0%
Tanya 10/10 5030 days 0%
Malena 8/10 5064 days 0%
Andy Chapman 8/10 5188 days 0%
Stefan 10/10 5307 days 0%
Deloraine 10/10 5323 days 0%

Adjustments

Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.

Sample Size Adjustment

No Adjustment

A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Seal Swim Kaikoura experience has plenty of reviews and does not meet the criteria for any adjustment.

Recent Reviews Adjustment

-3.69% Adjustment

There may be an adjustment if this experience hasn't received any reviews within the last 56 days. However the Seal Swim Kaikoura experience does not meet the criteria for any adjustment.

In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.

The Seal Swim Kaikoura experience has been adjusted for 200 days. Adjustments are according to the following table.

Days Adjustment
197 -3.64%
198 -3.66%
199 -3.68%
200 -3.69%
201 -3.71%
202 -3.73%
203 -3.75%

Final Ranking Score

94%

The final ranking score once adjustments and rounding has been applied. This value is cached and recalculated each day. Therefore it may not be precisely accurate based on the other values presented.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz.