Ranking Score Explained

G'day, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.

The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!

We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?

Below you'll find details around some of the important factors that went into calculating the ranking score for Dolphin Encounter Kaikoura.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.

Cymen Crick's avatar

Cymen Crick

Rankers Owner

Dolphin Encounter Kaikoura

Valid Reviews

256 Valid Reviews

The Dolphin Encounter Kaikoura experience has a total of 258 reviews. There are 256 valid reviews that are included when calculating the ranking score and 2 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.

Below is the distribution of ratings for the 256 valid reviews:

Rating Count Percentage
10/10 136
53%
9/10 75
29%
8/10 31
12%
7/10 13
5%
6/10 1
0%
5/10 0
0%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 0
0%

92.97% Average

The raw data average (mean) for all the Dolphin Encounter Kaikoura valid reviews is 92.97% and is based on 256 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.

Face-to-Face Reviews

210 Face-to-Face Reviews

The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.

More about face-to-face reviews

Within the 256 valid reviews, the experience has 210 face-to-face reviews collected during interviews by our team.

Below is the distribution of ratings for the 210 face-to-face reviews:

Rating Count Percentage
10/10 104
50%
9/10 66
31%
8/10 30
14%
7/10 10
5%
6/10 0
0%
5/10 0
0%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 0
0%

92.57% Average

The raw data average (mean) for all the Dolphin Encounter Kaikoura face-to-face reviews is 92.57% and is based on 210 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.

Weighted Average

92.81%

Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.

Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.

Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.

Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.

Reviewer Rating Age Relative Weight
Wil 9/10 750 days 100%
Lisa 10/10 1449 days 19%
Michael Holm 9/10 2966 days 4%
Stefan Zink 10/10 3218 days 3%
Fentrup 9/10 3224 days 3%
Katharina Koch 10/10 3228 days 3%
Aurelie and Ben Marie 9/10 3230 days 3%
Sebastian Braun 9/10 3318 days 3%
Joanne Woo 10/10 3336 days 3%
Chris 6/10 3367 days 3%
Olivier Reculeau 10/10 3552 days 2%
Susanne Breudel 10/10 3557 days 2%
Josh Legge 10/10 3565 days 2%
Daniel Weber 9/10 3567 days 2%
Virginia Fradin 10/10 3571 days 2%
Olivier Anciaux 9/10 3574 days 2%
Wendy van Boom 10/10 3574 days 2%
Bas Hoogteijling 10/10 3577 days 2%
Mira Huckfield 10/10 3587 days 2%
Maike Santelmann 10/10 3599 days 2%
Levin Stuers 10/10 3604 days 2%
magdalena gomez haedo 9/10 3607 days 2%
Lucca Weisbender 10/10 3610 days 2%
Anna Scholten 10/10 3610 days 2%
Nils Kissel 10/10 3620 days 2%
Madita and Lisann 10/10 3656 days 2%
sanneke tangel 10/10 3662 days 2%
Georgia Coleman 10/10 3662 days 2%
Virgil Spruit 8/10 3666 days 2%
Xue Rong Kok 7/10 3672 days 2%
Anthony Jacobs 10/10 3794 days 2%
Sofie Jebsen 10/10 3936 days 1%
Tobias 10/10 3936 days 1%
Annika Funk 10/10 3972 days 1%
Dawn Mulligan 10/10 3988 days 1%
Christophe Scieszka 10/10 4006 days 1%
Hubert 8/10 4045 days 1%
Ondrej Stepanek 8/10 4281 days 0%
Boneschova Jarka 10/10 4281 days 0%
Heike Heller 10/10 4290 days 0%
Andreas Mouteiro 9/10 4290 days 0%
Josefin Lind 10/10 4291 days 0%
Herman Holmgist 10/10 4291 days 0%
Felicitas 9/10 4313 days 0%
Antoine 8/10 4321 days 0%
Mara K 10/10 4340 days 0%
Emilie Chanbon 10/10 4343 days 0%
Alexis Redor 10/10 4343 days 0%
Julia Amberger 8/10 4362 days 0%
Annalina Drebald 8/10 4362 days 0%
balesdent 9/10 4368 days 0%
Alineet Gautier 10/10 4371 days 0%
Annika Schmidt 10/10 4651 days 1%
Patrick Stoeit 10/10 4651 days 1%
Audrey Ripoche 9/10 4653 days 1%
Rey Germain 9/10 4653 days 1%
Christofer Tonn 10/10 4663 days 1%
Ann Furlong 10/10 4671 days 1%
Trudy Ryan 8/10 4671 days 1%
Jill Fischer 10/10 4677 days 1%
Kim 10/10 4677 days 1%
Francois Marchar 9/10 4687 days 1%
Jan Zimmerman 10/10 4692 days 1%
Elvin Teo 10/10 4705 days 1%
Rob 9/10 4753 days 1%
Andreas Garbin 10/10 4755 days 1%
Joanna 9/10 4773 days 1%
Mellow 10/10 4797 days 1%
whalelover88 10/10 4950 days 1%
Jos Schieveen 8/10 5021 days 1%
Goran Backlund 9/10 5027 days 1%
Nathan Sait 10/10 5034 days 1%
Toby Clark 10/10 5034 days 1%
Maxine Gilman 10/10 5037 days 1%
Harald 9/10 5051 days 1%
Dominik Langenegger 9/10 5053 days 1%
Rebecca Richardson 9/10 5053 days 1%
Andrew Powell 9/10 5053 days 1%
Peter Field 10/10 5053 days 1%
Eric Lombaard 8/10 5054 days 1%
Nicholas Prakenhammar 10/10 5055 days 1%
Peter Wall 7/10 5055 days 1%
Verne Heath 8/10 5056 days 1%
John O'Donnell 10/10 5057 days 1%
Paul Fairbrass 10/10 5064 days 1%
Frank Krivauek 10/10 5065 days 1%
Rocco Christian 7/10 5065 days 1%
Kurt & Noemi Buhler 7/10 5066 days 1%
Therese 7/10 5069 days 1%
Katie K 9/10 5080 days 1%
CMJ 10/10 5102 days 1%
Jacqueline 10/10 5133 days 1%
Marc & Pauline 9/10 5139 days 1%
Kevin & Chris 9/10 5140 days 1%
Robin & Sandra Dijke 9/10 5142 days 1%
Laura McCusker 8/10 5149 days 1%
Dexter 10/10 5347 days 1%
Jasmin Loeffler 10/10 5353 days 1%
Natascha Rachel 10/10 5353 days 1%
Res Kormann 10/10 5366 days 1%
Sarah James 10/10 5376 days 1%
Nick Taylor 10/10 5376 days 1%
Nicola Young 10/10 5376 days 1%
Stefan Elsenbruch 9/10 5381 days 1%
Stefanie 7/10 5391 days 1%
Koen Vanlede 10/10 5394 days 1%
Van Vliet 8/10 5395 days 1%
Vanessa Vogel 10/10 5398 days 1%
Marcel Camsch 9/10 5400 days 1%
Keely & Mark Haynes 10/10 5401 days 1%
Svea Sauter 10/10 5401 days 1%
henriket 10/10 5402 days 1%
Amanda Wells 10/10 5402 days 1%
K & J Overton 9/10 5402 days 1%
Jerry & Floon 9/10 5406 days 1%
Bartl 10/10 5406 days 1%
travellingfamilyof6 10/10 5408 days 1%
WeddingMaven 10/10 5408 days 1%
Lieve Verdonck 8/10 5409 days 1%
Victoria Purver 8/10 5411 days 1%
Thelia Beament 9/10 5411 days 1%
Edwards 9/10 5415 days 1%
Mark Irwin 9/10 5419 days 1%
Agnes McMillan 10/10 5420 days 1%
Leslie 9/10 5420 days 1%
Selina Mueller 10/10 5422 days 1%
Jill Dean 10/10 5423 days 1%
Chloe Finster 10/10 5423 days 1%
Vanderhorst 9/10 5424 days 1%
Judith K. 10/10 5426 days 1%
Amanda Wallace 9/10 5426 days 1%
Mark Aarts 10/10 5427 days 1%
Forestal Youri 9/10 5428 days 1%
Dave and Lin Mungham 10/10 5429 days 1%
Jane Hancock 10/10 5431 days 1%
Stephi 10/10 5436 days 1%
Amanda 10/10 5436 days 1%
Mick Doherty 9/10 5467 days 1%
hendrik king 7/10 5467 days 1%
Shoe 10/10 5498 days 1%
marcvergroesen 9/10 5712 days 1%
Jenny Leyland 9/10 5712 days 1%
MarcyMark 10/10 5742 days 1%
katrina Marshall 10/10 5759 days 1%
Von 9/10 5773 days 1%
Judith 8/10 5779 days 1%
Doris Resch 10/10 5779 days 1%
Sheila Morgan 10/10 5782 days 1%
Maria Newton 9/10 5783 days 1%
Faller 10/10 5796 days 1%
Wim Van Gastel 8/10 5799 days 1%
Laura Walters 9/10 5800 days 1%
Chance McGuire 10/10 5801 days 1%
cees juffermans 9/10 5814 days 1%
Markus 10/10 5817 days 1%
Grainne Ahern 10/10 5832 days 1%
sutuckey 10/10 5832 days 1%
Honeymooners 10/10 5832 days 1%
sophiep 9/10 5847 days 1%
chuckchallenger 10/10 5863 days 1%
mdarras 9/10 5867 days 1%
joramv 9/10 5867 days 1%
Michelle Kraemer 10/10 5870 days 1%
Kimberly Skyes 10/10 5870 days 1%
Ruth Colmer 9/10 5873 days 1%
maleta 8/10 5884 days 1%
Simon_and_Jane_OZ 9/10 6077 days 1%
JoF 10/10 6099 days 1%
Christian Kamm 10/10 6104 days 1%
Michael Maddams 7/10 6105 days 1%
Joanna Harrnon 10/10 6106 days 1%
Sarah 8/10 6106 days 1%
David 10/10 6107 days 1%
jjakkeren 9/10 6107 days 1%
Alanna 10/10 6108 days 1%
ElissaH 10/10 6109 days 1%
Andrew Smith 9/10 6113 days 1%
Jean 10/10 6123 days 1%
CarinaB1 10/10 6128 days 1%
Lindsey 9/10 6138 days 1%
Lisa 10/10 6144 days 1%
Laura 8/10 6146 days 1%
kiwibrit86 9/10 6149 days 1%
Visken 10/10 6150 days 1%
Christina 10/10 6155 days 1%
RachaelO 10/10 6157 days 1%
Marianne 10/10 6158 days 1%
Peppa 10/10 6158 days 1%
Jackie 9/10 6172 days 1%
Patrick 9/10 6172 days 1%
Carla 8/10 6173 days 1%
Keith 10/10 6179 days 1%
Saskia 9/10 6179 days 1%
Patrick 10/10 6183 days 1%
Charlie 9/10 6187 days 1%
Ten 10/10 6188 days 1%
Kevin Dangerfield 10/10 6196 days 1%
Graham 9/10 6211 days 1%
David 10/10 6220 days 1%
Eveline 10/10 6220 days 1%
Mette 10/10 6227 days 1%
Rowan 9/10 6252 days 1%
Hanna 10/10 6252 days 1%
Sally Walker 10/10 6258 days 1%
abby 10/10 6264 days 1%
Paul 10/10 6274 days 1%
Peter 10/10 6282 days 1%
Anna 10/10 6304 days 1%
Liz 9/10 6313 days 1%
Laura 8/10 6313 days 1%
Amy Shields 7/10 6318 days 1%
Erin 9/10 6325 days 1%
George Burgas 7/10 6331 days 1%
Sharon Curly 7/10 6339 days 1%
Peddy 8/10 6342 days 1%
Christine 9/10 6355 days 1%
Charlie Bond 8/10 6388 days 1%
SandyS 10/10 6442 days 1%
BexStar 10/10 6456 days 1%
Galen 9/10 6473 days 1%
Monica Black 10/10 6473 days 1%
Denise 10/10 6490 days 1%
Ria 9/10 6494 days 1%
Christian 7/10 6494 days 1%
Wiebke 9/10 6498 days 1%
Phil Connelly 9/10 6499 days 1%
Amanda 9/10 6505 days 1%
Erwin de Kleijn 9/10 6512 days 1%
Nick 10/10 6521 days 1%
John 9/10 6521 days 1%
Sandra Gustafson 10/10 6549 days 1%
Jo 10/10 6549 days 1%
Helena 10/10 6550 days 1%
Seldam 8/10 6555 days 1%
Andrew Purdam 7/10 6563 days 1%
Gerber Liselotte 10/10 6581 days 1%
Gabriela Herger 8/10 6589 days 1%
Jane Coleman 8/10 6592 days 1%
Wendy Williams 9/10 6599 days 1%
Claire 8/10 6823 days 1%
Will 9/10 6823 days 1%
JanKovar 10/10 6825 days 1%
Justin 10/10 6828 days 1%
Beth 9/10 6834 days 1%
Hanneke 9/10 6835 days 1%
Cat 8/10 6837 days 1%
MartinTrenker 9/10 6843 days 1%
Janneke 10/10 6844 days 1%
Renee 9/10 6847 days 1%
Elke 8/10 6862 days 1%
Malon 10/10 6863 days 1%
Ralph 10/10 6872 days 1%
Lucy 10/10 6872 days 1%
Gordon 8/10 6884 days 1%
Beate 9/10 6885 days 1%
MartinJago 8/10 6896 days 1%

Adjustments

Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.

Sample Size Adjustment

No Adjustment

A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Dolphin Encounter Kaikoura experience has plenty of reviews and does not meet the criteria for any adjustment.

Recent Reviews Adjustment

-4.04% Adjustment

There may be an adjustment if this experience hasn't received any reviews within the last 41 days. However the Dolphin Encounter Kaikoura experience does not meet the criteria for any adjustment.

In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.

The Dolphin Encounter Kaikoura experience has been adjusted for 200 days. Adjustments are according to the following table.

Days Adjustment
197 -3.98%
198 -4.00%
199 -4.02%
200 -4.04%
201 -4.06%
202 -4.08%
203 -4.10%

Balancing Adjustment

1.18% Adjustment

Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.

You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.

We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.

Final Ranking Score

90%

The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.