Ranking Score Explained

G'day, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.

The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!

We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?

Below you'll find details around some of the important factors that went into calculating the ranking score for Dolphin Encounter Kaikoura.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.

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Cymen Crick

Rankers Owner

Dolphin Encounter Kaikoura

Valid Reviews

256 Valid Reviews

The Dolphin Encounter Kaikoura experience has a total of 258 reviews. There are 256 valid reviews that are included when calculating the ranking score and 2 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.

Below is the distribution of ratings for the 256 valid reviews:

Rating Count Percentage
10/10 136
53%
9/10 75
29%
8/10 31
12%
7/10 13
5%
6/10 1
0%
5/10 0
0%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 0
0%

92.97% Average

The raw data average (mean) for all the Dolphin Encounter Kaikoura valid reviews is 92.97% and is based on 256 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.

Face-to-Face Reviews

210 Face-to-Face Reviews

The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.

More about face-to-face reviews

Within the 256 valid reviews, the experience has 210 face-to-face reviews collected during interviews by our team.

Below is the distribution of ratings for the 210 face-to-face reviews:

Rating Count Percentage
10/10 104
50%
9/10 66
31%
8/10 30
14%
7/10 10
5%
6/10 0
0%
5/10 0
0%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 0
0%

92.57% Average

The raw data average (mean) for all the Dolphin Encounter Kaikoura face-to-face reviews is 92.57% and is based on 210 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.

Weighted Average

93.06%

Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.

Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.

Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.

Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.

Reviewer Rating Age Relative Weight
Wil 9/10 479 days 100%
Lisa 10/10 1178 days 33%
Michael Holm 9/10 2695 days 3%
Stefan Zink 10/10 2947 days 3%
Fentrup 9/10 2953 days 3%
Katharina Koch 10/10 2957 days 3%
Aurelie and Ben Marie 9/10 2959 days 3%
Sebastian Braun 9/10 3047 days 2%
Joanne Woo 10/10 3065 days 2%
Chris 6/10 3096 days 2%
Olivier Reculeau 10/10 3281 days 2%
Susanne Breudel 10/10 3286 days 2%
Josh Legge 10/10 3294 days 2%
Daniel Weber 9/10 3296 days 2%
Virginia Fradin 10/10 3300 days 2%
Olivier Anciaux 9/10 3303 days 2%
Wendy van Boom 10/10 3303 days 2%
Bas Hoogteijling 10/10 3306 days 2%
Mira Huckfield 10/10 3316 days 2%
Maike Santelmann 10/10 3328 days 2%
Levin Stuers 10/10 3333 days 2%
magdalena gomez haedo 9/10 3336 days 2%
Lucca Weisbender 10/10 3339 days 2%
Anna Scholten 10/10 3339 days 2%
Nils Kissel 10/10 3349 days 2%
Madita and Lisann 10/10 3385 days 2%
sanneke tangel 10/10 3391 days 2%
Georgia Coleman 10/10 3391 days 2%
Virgil Spruit 8/10 3395 days 2%
Xue Rong Kok 7/10 3401 days 1%
Anthony Jacobs 10/10 3523 days 1%
Sofie Jebsen 10/10 3665 days 1%
Tobias 10/10 3665 days 1%
Annika Funk 10/10 3701 days 1%
Dawn Mulligan 10/10 3717 days 1%
Christophe Scieszka 10/10 3735 days 1%
Hubert 8/10 3774 days 1%
Ondrej Stepanek 8/10 4010 days 0%
Boneschova Jarka 10/10 4010 days 0%
Heike Heller 10/10 4019 days 0%
Andreas Mouteiro 9/10 4019 days 0%
Josefin Lind 10/10 4020 days 0%
Herman Holmgist 10/10 4020 days 0%
Felicitas 9/10 4042 days 0%
Antoine 8/10 4050 days 0%
Mara K 10/10 4069 days 0%
Emilie Chanbon 10/10 4072 days 0%
Alexis Redor 10/10 4072 days 0%
Julia Amberger 8/10 4091 days 0%
Annalina Drebald 8/10 4091 days 0%
balesdent 9/10 4097 days 0%
Alineet Gautier 10/10 4100 days 0%
Annika Schmidt 10/10 4380 days 1%
Patrick Stoeit 10/10 4380 days 1%
Audrey Ripoche 9/10 4382 days 1%
Rey Germain 9/10 4382 days 1%
Christofer Tonn 10/10 4392 days 1%
Ann Furlong 10/10 4400 days 1%
Trudy Ryan 8/10 4400 days 1%
Jill Fischer 10/10 4406 days 1%
Kim 10/10 4406 days 1%
Francois Marchar 9/10 4416 days 1%
Jan Zimmerman 10/10 4421 days 1%
Elvin Teo 10/10 4434 days 1%
Rob 9/10 4482 days 1%
Andreas Garbin 10/10 4484 days 1%
Joanna 9/10 4502 days 1%
Mellow 10/10 4526 days 1%
whalelover88 10/10 4679 days 1%
Jos Schieveen 8/10 4750 days 1%
Goran Backlund 9/10 4756 days 1%
Nathan Sait 10/10 4763 days 1%
Toby Clark 10/10 4763 days 1%
Maxine Gilman 10/10 4766 days 1%
Harald 9/10 4780 days 1%
Dominik Langenegger 9/10 4782 days 1%
Rebecca Richardson 9/10 4782 days 1%
Andrew Powell 9/10 4782 days 1%
Peter Field 10/10 4782 days 1%
Eric Lombaard 8/10 4783 days 1%
Nicholas Prakenhammar 10/10 4784 days 1%
Peter Wall 7/10 4784 days 0%
Verne Heath 8/10 4785 days 1%
John O'Donnell 10/10 4786 days 1%
Paul Fairbrass 10/10 4793 days 1%
Frank Krivauek 10/10 4794 days 1%
Rocco Christian 7/10 4794 days 0%
Kurt & Noemi Buhler 7/10 4795 days 0%
Therese 7/10 4798 days 0%
Katie K 9/10 4809 days 1%
CMJ 10/10 4831 days 1%
Jacqueline 10/10 4862 days 1%
Marc & Pauline 9/10 4868 days 1%
Kevin & Chris 9/10 4869 days 1%
Robin & Sandra Dijke 9/10 4871 days 1%
Laura McCusker 8/10 4878 days 1%
Dexter 10/10 5076 days 1%
Jasmin Loeffler 10/10 5082 days 1%
Natascha Rachel 10/10 5082 days 1%
Res Kormann 10/10 5095 days 1%
Sarah James 10/10 5105 days 1%
Nick Taylor 10/10 5105 days 1%
Nicola Young 10/10 5105 days 1%
Stefan Elsenbruch 9/10 5110 days 1%
Stefanie 7/10 5120 days 0%
Koen Vanlede 10/10 5123 days 1%
Van Vliet 8/10 5124 days 1%
Vanessa Vogel 10/10 5127 days 1%
Marcel Camsch 9/10 5129 days 1%
Keely & Mark Haynes 10/10 5130 days 1%
Svea Sauter 10/10 5130 days 1%
henriket 10/10 5131 days 1%
Amanda Wells 10/10 5131 days 1%
K & J Overton 9/10 5131 days 1%
Jerry & Floon 9/10 5135 days 1%
Bartl 10/10 5135 days 1%
travellingfamilyof6 10/10 5137 days 1%
WeddingMaven 10/10 5137 days 1%
Lieve Verdonck 8/10 5138 days 1%
Victoria Purver 8/10 5140 days 1%
Thelia Beament 9/10 5140 days 1%
Edwards 9/10 5144 days 1%
Mark Irwin 9/10 5148 days 1%
Agnes McMillan 10/10 5149 days 1%
Leslie 9/10 5149 days 1%
Selina Mueller 10/10 5151 days 1%
Jill Dean 10/10 5152 days 1%
Chloe Finster 10/10 5152 days 1%
Vanderhorst 9/10 5153 days 1%
Judith K. 10/10 5155 days 1%
Amanda Wallace 9/10 5155 days 1%
Mark Aarts 10/10 5156 days 1%
Forestal Youri 9/10 5157 days 1%
Dave and Lin Mungham 10/10 5158 days 1%
Jane Hancock 10/10 5160 days 1%
Stephi 10/10 5165 days 1%
Amanda 10/10 5165 days 1%
Mick Doherty 9/10 5196 days 1%
hendrik king 7/10 5196 days 0%
Shoe 10/10 5227 days 1%
marcvergroesen 9/10 5441 days 1%
Jenny Leyland 9/10 5441 days 1%
MarcyMark 10/10 5471 days 1%
katrina Marshall 10/10 5488 days 1%
Von 9/10 5502 days 1%
Judith 8/10 5508 days 1%
Doris Resch 10/10 5508 days 1%
Sheila Morgan 10/10 5511 days 1%
Maria Newton 9/10 5512 days 1%
Faller 10/10 5525 days 1%
Wim Van Gastel 8/10 5528 days 1%
Laura Walters 9/10 5529 days 1%
Chance McGuire 10/10 5530 days 1%
cees juffermans 9/10 5543 days 1%
Markus 10/10 5546 days 1%
Grainne Ahern 10/10 5561 days 1%
sutuckey 10/10 5561 days 1%
Honeymooners 10/10 5561 days 1%
sophiep 9/10 5576 days 1%
chuckchallenger 10/10 5592 days 1%
mdarras 9/10 5596 days 1%
joramv 9/10 5596 days 1%
Michelle Kraemer 10/10 5599 days 1%
Kimberly Skyes 10/10 5599 days 1%
Ruth Colmer 9/10 5602 days 1%
maleta 8/10 5613 days 1%
Simon_and_Jane_OZ 9/10 5806 days 1%
JoF 10/10 5828 days 1%
Christian Kamm 10/10 5833 days 1%
Michael Maddams 7/10 5834 days 0%
Joanna Harrnon 10/10 5835 days 1%
Sarah 8/10 5836 days 1%
David 10/10 5836 days 1%
jjakkeren 9/10 5836 days 1%
Alanna 10/10 5838 days 1%
ElissaH 10/10 5838 days 1%
Andrew Smith 9/10 5842 days 1%
Jean 10/10 5853 days 1%
CarinaB1 10/10 5857 days 1%
Lindsey 9/10 5868 days 1%
Lisa 10/10 5873 days 1%
Laura 8/10 5875 days 1%
kiwibrit86 9/10 5878 days 1%
Visken 10/10 5880 days 1%
Christina 10/10 5884 days 1%
RachaelO 10/10 5886 days 1%
Marianne 10/10 5887 days 1%
Peppa 10/10 5887 days 1%
Jackie 9/10 5901 days 1%
Patrick 9/10 5901 days 1%
Carla 8/10 5902 days 1%
Keith 10/10 5908 days 1%
Saskia 9/10 5908 days 1%
Patrick 10/10 5913 days 1%
Charlie 9/10 5917 days 1%
Ten 10/10 5917 days 1%
Kevin Dangerfield 10/10 5926 days 1%
Graham 9/10 5940 days 1%
David 10/10 5950 days 1%
Eveline 10/10 5950 days 1%
Mette 10/10 5957 days 1%
Rowan 9/10 5982 days 1%
Hanna 10/10 5982 days 1%
Sally Walker 10/10 5987 days 1%
abby 10/10 5993 days 1%
Paul 10/10 6003 days 1%
Peter 10/10 6011 days 1%
Anna 10/10 6033 days 1%
Liz 9/10 6043 days 1%
Laura 8/10 6043 days 1%
Amy Shields 7/10 6047 days 0%
Erin 9/10 6055 days 1%
George Burgas 7/10 6061 days 0%
Sharon Curly 7/10 6069 days 0%
Peddy 8/10 6071 days 1%
Christine 9/10 6085 days 1%
Charlie Bond 8/10 6118 days 1%
SandyS 10/10 6171 days 1%
BexStar 10/10 6185 days 1%
Galen 9/10 6202 days 1%
Monica Black 10/10 6202 days 1%
Denise 10/10 6219 days 1%
Ria 9/10 6223 days 1%
Christian 7/10 6223 days 0%
Wiebke 9/10 6227 days 1%
Phil Connelly 9/10 6228 days 1%
Amanda 9/10 6234 days 1%
Erwin de Kleijn 9/10 6241 days 1%
Nick 10/10 6250 days 1%
John 9/10 6250 days 1%
Sandra Gustafson 10/10 6278 days 1%
Jo 10/10 6278 days 1%
Helena 10/10 6279 days 1%
Seldam 8/10 6284 days 1%
Andrew Purdam 7/10 6292 days 0%
Gerber Liselotte 10/10 6310 days 1%
Gabriela Herger 8/10 6318 days 1%
Jane Coleman 8/10 6321 days 1%
Wendy Williams 9/10 6328 days 1%
Claire 8/10 6552 days 1%
Will 9/10 6552 days 1%
JanKovar 10/10 6554 days 1%
Justin 10/10 6557 days 1%
Beth 9/10 6563 days 1%
Hanneke 9/10 6564 days 1%
Cat 8/10 6566 days 1%
MartinTrenker 9/10 6572 days 1%
Janneke 10/10 6573 days 1%
Renee 9/10 6576 days 1%
Elke 8/10 6591 days 1%
Malon 10/10 6592 days 1%
Ralph 10/10 6601 days 1%
Lucy 10/10 6601 days 1%
Gordon 8/10 6613 days 1%
Beate 9/10 6614 days 1%
MartinJago 8/10 6625 days 1%

Adjustments

Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.

Sample Size Adjustment

No Adjustment

A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Dolphin Encounter Kaikoura experience has plenty of reviews and does not meet the criteria for any adjustment.

Recent Reviews Adjustment

-3.87% Adjustment

There may be an adjustment if this experience hasn't received any reviews within the last 58 days. However the Dolphin Encounter Kaikoura experience does not meet the criteria for any adjustment.

In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.

The Dolphin Encounter Kaikoura experience has been adjusted for 200 days. Adjustments are according to the following table.

Days Adjustment
197 -3.81%
198 -3.83%
199 -3.85%
200 -3.87%
201 -3.89%
202 -3.91%
203 -3.93%

Balancing Adjustment

1.11% Adjustment

Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.

You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.

We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.

Final Ranking Score

90%

The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.