G'day, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Dolphin Encounter Kaikoura.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
256 Valid Reviews
The Dolphin Encounter Kaikoura experience has a total of 258 reviews. There are 256 valid reviews that are included when calculating the ranking score and 2 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 256 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 136 |
|
53% |
| 9/10 | 75 |
|
29% |
| 8/10 | 31 |
|
12% |
| 7/10 | 13 |
|
5% |
| 6/10 | 1 |
|
0% |
| 5/10 | 0 |
|
0% |
| 4/10 | 0 |
|
0% |
| 3/10 | 0 |
|
0% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
92.97% Average
The raw data average (mean) for all the Dolphin Encounter Kaikoura valid reviews is 92.97% and is based on 256 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
210 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 256 valid reviews, the experience has 210 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 210 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 104 |
|
50% |
| 9/10 | 66 |
|
31% |
| 8/10 | 30 |
|
14% |
| 7/10 | 10 |
|
5% |
| 6/10 | 0 |
|
0% |
| 5/10 | 0 |
|
0% |
| 4/10 | 0 |
|
0% |
| 3/10 | 0 |
|
0% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
92.57% Average
The raw data average (mean) for all the Dolphin Encounter Kaikoura face-to-face reviews is 92.57% and is based on 210 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
92.82%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Wil | 9/10 | 735 days | 100% |
| Lisa | 10/10 | 1434 days | 20% |
| Michael Holm | 9/10 | 2951 days | 4% |
| Stefan Zink | 10/10 | 3203 days | 3% |
| Fentrup | 9/10 | 3209 days | 3% |
| Katharina Koch | 10/10 | 3213 days | 3% |
| Aurelie and Ben Marie | 9/10 | 3215 days | 3% |
| Sebastian Braun | 9/10 | 3303 days | 3% |
| Joanne Woo | 10/10 | 3321 days | 3% |
| Chris | 6/10 | 3352 days | 2% |
| Olivier Reculeau | 10/10 | 3537 days | 2% |
| Susanne Breudel | 10/10 | 3542 days | 2% |
| Josh Legge | 10/10 | 3550 days | 2% |
| Daniel Weber | 9/10 | 3552 days | 2% |
| Virginia Fradin | 10/10 | 3556 days | 2% |
| Olivier Anciaux | 9/10 | 3559 days | 2% |
| Wendy van Boom | 10/10 | 3559 days | 2% |
| Bas Hoogteijling | 10/10 | 3562 days | 2% |
| Mira Huckfield | 10/10 | 3572 days | 2% |
| Maike Santelmann | 10/10 | 3584 days | 2% |
| Levin Stuers | 10/10 | 3589 days | 2% |
| magdalena gomez haedo | 9/10 | 3592 days | 2% |
| Lucca Weisbender | 10/10 | 3595 days | 2% |
| Anna Scholten | 10/10 | 3595 days | 2% |
| Nils Kissel | 10/10 | 3605 days | 2% |
| Madita and Lisann | 10/10 | 3641 days | 2% |
| sanneke tangel | 10/10 | 3647 days | 2% |
| Georgia Coleman | 10/10 | 3647 days | 2% |
| Virgil Spruit | 8/10 | 3651 days | 2% |
| Xue Rong Kok | 7/10 | 3657 days | 2% |
| Anthony Jacobs | 10/10 | 3779 days | 2% |
| Sofie Jebsen | 10/10 | 3921 days | 1% |
| Tobias | 10/10 | 3921 days | 1% |
| Annika Funk | 10/10 | 3957 days | 1% |
| Dawn Mulligan | 10/10 | 3973 days | 1% |
| Christophe Scieszka | 10/10 | 3991 days | 1% |
| Hubert | 8/10 | 4030 days | 1% |
| Ondrej Stepanek | 8/10 | 4266 days | 0% |
| Boneschova Jarka | 10/10 | 4266 days | 0% |
| Heike Heller | 10/10 | 4275 days | 0% |
| Andreas Mouteiro | 9/10 | 4275 days | 0% |
| Josefin Lind | 10/10 | 4276 days | 0% |
| Herman Holmgist | 10/10 | 4276 days | 0% |
| Felicitas | 9/10 | 4298 days | 0% |
| Antoine | 8/10 | 4306 days | 0% |
| Mara K | 10/10 | 4325 days | 0% |
| Emilie Chanbon | 10/10 | 4328 days | 0% |
| Alexis Redor | 10/10 | 4328 days | 0% |
| Julia Amberger | 8/10 | 4347 days | 0% |
| Annalina Drebald | 8/10 | 4347 days | 0% |
| balesdent | 9/10 | 4353 days | 0% |
| Alineet Gautier | 10/10 | 4356 days | 0% |
| Annika Schmidt | 10/10 | 4636 days | 1% |
| Patrick Stoeit | 10/10 | 4636 days | 1% |
| Audrey Ripoche | 9/10 | 4638 days | 1% |
| Rey Germain | 9/10 | 4638 days | 1% |
| Christofer Tonn | 10/10 | 4648 days | 1% |
| Ann Furlong | 10/10 | 4656 days | 1% |
| Trudy Ryan | 8/10 | 4656 days | 1% |
| Jill Fischer | 10/10 | 4662 days | 1% |
| Kim | 10/10 | 4662 days | 1% |
| Francois Marchar | 9/10 | 4672 days | 1% |
| Jan Zimmerman | 10/10 | 4677 days | 1% |
| Elvin Teo | 10/10 | 4690 days | 1% |
| Rob | 9/10 | 4738 days | 1% |
| Andreas Garbin | 10/10 | 4740 days | 1% |
| Joanna | 9/10 | 4758 days | 1% |
| Mellow | 10/10 | 4782 days | 1% |
| whalelover88 | 10/10 | 4935 days | 1% |
| Jos Schieveen | 8/10 | 5006 days | 1% |
| Goran Backlund | 9/10 | 5012 days | 1% |
| Nathan Sait | 10/10 | 5019 days | 1% |
| Toby Clark | 10/10 | 5019 days | 1% |
| Maxine Gilman | 10/10 | 5022 days | 1% |
| Harald | 9/10 | 5036 days | 1% |
| Dominik Langenegger | 9/10 | 5038 days | 1% |
| Rebecca Richardson | 9/10 | 5038 days | 1% |
| Andrew Powell | 9/10 | 5038 days | 1% |
| Peter Field | 10/10 | 5038 days | 1% |
| Eric Lombaard | 8/10 | 5039 days | 1% |
| Nicholas Prakenhammar | 10/10 | 5040 days | 1% |
| Peter Wall | 7/10 | 5040 days | 1% |
| Verne Heath | 8/10 | 5041 days | 1% |
| John O'Donnell | 10/10 | 5042 days | 1% |
| Paul Fairbrass | 10/10 | 5049 days | 1% |
| Frank Krivauek | 10/10 | 5050 days | 1% |
| Rocco Christian | 7/10 | 5050 days | 1% |
| Kurt & Noemi Buhler | 7/10 | 5051 days | 1% |
| Therese | 7/10 | 5054 days | 1% |
| Katie K | 9/10 | 5065 days | 1% |
| CMJ | 10/10 | 5087 days | 1% |
| Jacqueline | 10/10 | 5118 days | 1% |
| Marc & Pauline | 9/10 | 5124 days | 1% |
| Kevin & Chris | 9/10 | 5125 days | 1% |
| Robin & Sandra Dijke | 9/10 | 5127 days | 1% |
| Laura McCusker | 8/10 | 5134 days | 1% |
| Dexter | 10/10 | 5332 days | 1% |
| Jasmin Loeffler | 10/10 | 5338 days | 1% |
| Natascha Rachel | 10/10 | 5338 days | 1% |
| Res Kormann | 10/10 | 5351 days | 1% |
| Sarah James | 10/10 | 5361 days | 1% |
| Nick Taylor | 10/10 | 5361 days | 1% |
| Nicola Young | 10/10 | 5361 days | 1% |
| Stefan Elsenbruch | 9/10 | 5366 days | 1% |
| Stefanie | 7/10 | 5376 days | 1% |
| Koen Vanlede | 10/10 | 5379 days | 1% |
| Van Vliet | 8/10 | 5380 days | 1% |
| Vanessa Vogel | 10/10 | 5383 days | 1% |
| Marcel Camsch | 9/10 | 5385 days | 1% |
| Keely & Mark Haynes | 10/10 | 5386 days | 1% |
| Svea Sauter | 10/10 | 5386 days | 1% |
| henriket | 10/10 | 5387 days | 1% |
| Amanda Wells | 10/10 | 5387 days | 1% |
| K & J Overton | 9/10 | 5387 days | 1% |
| Jerry & Floon | 9/10 | 5391 days | 1% |
| Bartl | 10/10 | 5391 days | 1% |
| travellingfamilyof6 | 10/10 | 5393 days | 1% |
| WeddingMaven | 10/10 | 5393 days | 1% |
| Lieve Verdonck | 8/10 | 5394 days | 1% |
| Victoria Purver | 8/10 | 5396 days | 1% |
| Thelia Beament | 9/10 | 5396 days | 1% |
| Edwards | 9/10 | 5400 days | 1% |
| Mark Irwin | 9/10 | 5404 days | 1% |
| Agnes McMillan | 10/10 | 5405 days | 1% |
| Leslie | 9/10 | 5405 days | 1% |
| Selina Mueller | 10/10 | 5407 days | 1% |
| Jill Dean | 10/10 | 5408 days | 1% |
| Chloe Finster | 10/10 | 5408 days | 1% |
| Vanderhorst | 9/10 | 5409 days | 1% |
| Judith K. | 10/10 | 5411 days | 1% |
| Amanda Wallace | 9/10 | 5411 days | 1% |
| Mark Aarts | 10/10 | 5412 days | 1% |
| Forestal Youri | 9/10 | 5413 days | 1% |
| Dave and Lin Mungham | 10/10 | 5414 days | 1% |
| Jane Hancock | 10/10 | 5416 days | 1% |
| Stephi | 10/10 | 5421 days | 1% |
| Amanda | 10/10 | 5421 days | 1% |
| Mick Doherty | 9/10 | 5452 days | 1% |
| hendrik king | 7/10 | 5452 days | 1% |
| Shoe | 10/10 | 5483 days | 1% |
| marcvergroesen | 9/10 | 5697 days | 1% |
| Jenny Leyland | 9/10 | 5697 days | 1% |
| MarcyMark | 10/10 | 5727 days | 1% |
| katrina Marshall | 10/10 | 5744 days | 1% |
| Von | 9/10 | 5758 days | 1% |
| Judith | 8/10 | 5764 days | 1% |
| Doris Resch | 10/10 | 5764 days | 1% |
| Sheila Morgan | 10/10 | 5767 days | 1% |
| Maria Newton | 9/10 | 5768 days | 1% |
| Faller | 10/10 | 5781 days | 1% |
| Wim Van Gastel | 8/10 | 5784 days | 1% |
| Laura Walters | 9/10 | 5785 days | 1% |
| Chance McGuire | 10/10 | 5786 days | 1% |
| cees juffermans | 9/10 | 5799 days | 1% |
| Markus | 10/10 | 5802 days | 1% |
| Grainne Ahern | 10/10 | 5817 days | 1% |
| sutuckey | 10/10 | 5817 days | 1% |
| Honeymooners | 10/10 | 5817 days | 1% |
| sophiep | 9/10 | 5832 days | 1% |
| chuckchallenger | 10/10 | 5848 days | 1% |
| mdarras | 9/10 | 5852 days | 1% |
| joramv | 9/10 | 5852 days | 1% |
| Michelle Kraemer | 10/10 | 5855 days | 1% |
| Kimberly Skyes | 10/10 | 5855 days | 1% |
| Ruth Colmer | 9/10 | 5858 days | 1% |
| maleta | 8/10 | 5869 days | 1% |
| Simon_and_Jane_OZ | 9/10 | 6062 days | 1% |
| JoF | 10/10 | 6084 days | 1% |
| Christian Kamm | 10/10 | 6089 days | 1% |
| Michael Maddams | 7/10 | 6090 days | 1% |
| Joanna Harrnon | 10/10 | 6091 days | 1% |
| Sarah | 8/10 | 6092 days | 1% |
| David | 10/10 | 6092 days | 1% |
| jjakkeren | 9/10 | 6092 days | 1% |
| Alanna | 10/10 | 6094 days | 1% |
| ElissaH | 10/10 | 6094 days | 1% |
| Andrew Smith | 9/10 | 6098 days | 1% |
| Jean | 10/10 | 6108 days | 1% |
| CarinaB1 | 10/10 | 6113 days | 1% |
| Lindsey | 9/10 | 6123 days | 1% |
| Lisa | 10/10 | 6129 days | 1% |
| Laura | 8/10 | 6131 days | 1% |
| kiwibrit86 | 9/10 | 6134 days | 1% |
| Visken | 10/10 | 6136 days | 1% |
| Christina | 10/10 | 6140 days | 1% |
| RachaelO | 10/10 | 6142 days | 1% |
| Marianne | 10/10 | 6143 days | 1% |
| Peppa | 10/10 | 6143 days | 1% |
| Jackie | 9/10 | 6157 days | 1% |
| Patrick | 9/10 | 6157 days | 1% |
| Carla | 8/10 | 6158 days | 1% |
| Keith | 10/10 | 6164 days | 1% |
| Saskia | 9/10 | 6164 days | 1% |
| Patrick | 10/10 | 6169 days | 1% |
| Charlie | 9/10 | 6173 days | 1% |
| Ten | 10/10 | 6173 days | 1% |
| Kevin Dangerfield | 10/10 | 6182 days | 1% |
| Graham | 9/10 | 6196 days | 1% |
| David | 10/10 | 6205 days | 1% |
| Eveline | 10/10 | 6205 days | 1% |
| Mette | 10/10 | 6212 days | 1% |
| Rowan | 9/10 | 6238 days | 1% |
| Hanna | 10/10 | 6238 days | 1% |
| Sally Walker | 10/10 | 6243 days | 1% |
| abby | 10/10 | 6249 days | 1% |
| Paul | 10/10 | 6259 days | 1% |
| Peter | 10/10 | 6267 days | 1% |
| Anna | 10/10 | 6289 days | 1% |
| Liz | 9/10 | 6298 days | 1% |
| Laura | 8/10 | 6299 days | 1% |
| Amy Shields | 7/10 | 6303 days | 1% |
| Erin | 9/10 | 6311 days | 1% |
| George Burgas | 7/10 | 6316 days | 1% |
| Sharon Curly | 7/10 | 6324 days | 1% |
| Peddy | 8/10 | 6327 days | 1% |
| Christine | 9/10 | 6340 days | 1% |
| Charlie Bond | 8/10 | 6374 days | 1% |
| SandyS | 10/10 | 6427 days | 1% |
| BexStar | 10/10 | 6441 days | 1% |
| Galen | 9/10 | 6458 days | 1% |
| Monica Black | 10/10 | 6458 days | 1% |
| Denise | 10/10 | 6475 days | 1% |
| Ria | 9/10 | 6479 days | 1% |
| Christian | 7/10 | 6479 days | 1% |
| Wiebke | 9/10 | 6483 days | 1% |
| Phil Connelly | 9/10 | 6484 days | 1% |
| Amanda | 9/10 | 6490 days | 1% |
| Erwin de Kleijn | 9/10 | 6497 days | 1% |
| Nick | 10/10 | 6506 days | 1% |
| John | 9/10 | 6506 days | 1% |
| Sandra Gustafson | 10/10 | 6534 days | 1% |
| Jo | 10/10 | 6534 days | 1% |
| Helena | 10/10 | 6535 days | 1% |
| Seldam | 8/10 | 6540 days | 1% |
| Andrew Purdam | 7/10 | 6548 days | 1% |
| Gerber Liselotte | 10/10 | 6566 days | 1% |
| Gabriela Herger | 8/10 | 6574 days | 1% |
| Jane Coleman | 8/10 | 6577 days | 1% |
| Wendy Williams | 9/10 | 6584 days | 1% |
| Claire | 8/10 | 6808 days | 1% |
| Will | 9/10 | 6808 days | 1% |
| JanKovar | 10/10 | 6810 days | 1% |
| Justin | 10/10 | 6813 days | 1% |
| Beth | 9/10 | 6819 days | 1% |
| Hanneke | 9/10 | 6820 days | 1% |
| Cat | 8/10 | 6822 days | 1% |
| MartinTrenker | 9/10 | 6828 days | 1% |
| Janneke | 10/10 | 6829 days | 1% |
| Renee | 9/10 | 6832 days | 1% |
| Elke | 8/10 | 6847 days | 1% |
| Malon | 10/10 | 6848 days | 1% |
| Ralph | 10/10 | 6857 days | 1% |
| Lucy | 10/10 | 6857 days | 1% |
| Gordon | 8/10 | 6869 days | 1% |
| Beate | 9/10 | 6870 days | 1% |
| MartinJago | 8/10 | 6881 days | 1% |
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Dolphin Encounter Kaikoura experience has plenty of reviews and does not meet the criteria for any adjustment.
-4.07% Adjustment
There may be an adjustment if this experience hasn't received any reviews within the last 42 days. However the Dolphin Encounter Kaikoura experience does not meet the criteria for any adjustment.
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Dolphin Encounter Kaikoura experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -4.01% |
| 198 | -4.03% |
| 199 | -4.05% |
| 200 | -4.07% |
| 201 | -4.09% |
| 202 | -4.11% |
| 203 | -4.13% |
| … | … |
1.18% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
90%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.