Ranking Score Explained

Hi, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.

The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!

We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?

Below you'll find details around some of the important factors that went into calculating the ranking score for Dolphin Encounter Kaikoura.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.

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Cymen Crick

Rankers Owner

Dolphin Encounter Kaikoura

Valid Reviews

256 Valid Reviews

The Dolphin Encounter Kaikoura experience has a total of 258 reviews. There are 256 valid reviews that are included when calculating the ranking score and 2 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.

Below is the distribution of ratings for the 256 valid reviews:

Rating Count Percentage
10/10 136
53%
9/10 75
29%
8/10 31
12%
7/10 13
5%
6/10 1
0%
5/10 0
0%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 0
0%

92.97% Average

The raw data average (mean) for all the Dolphin Encounter Kaikoura valid reviews is 92.97% and is based on 256 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.

Face-to-Face Reviews

210 Face-to-Face Reviews

The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.

More about face-to-face reviews

Within the 256 valid reviews, the experience has 210 face-to-face reviews collected during interviews by our team.

Below is the distribution of ratings for the 210 face-to-face reviews:

Rating Count Percentage
10/10 104
50%
9/10 66
31%
8/10 30
14%
7/10 10
5%
6/10 0
0%
5/10 0
0%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 0
0%

92.57% Average

The raw data average (mean) for all the Dolphin Encounter Kaikoura face-to-face reviews is 92.57% and is based on 210 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.

Weighted Average

92.81%

Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.

Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.

Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.

Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.

Reviewer Rating Age Relative Weight
Wil 9/10 744 days 100%
Lisa 10/10 1443 days 20%
Michael Holm 9/10 2960 days 4%
Stefan Zink 10/10 3212 days 3%
Fentrup 9/10 3218 days 3%
Katharina Koch 10/10 3222 days 3%
Aurelie and Ben Marie 9/10 3224 days 3%
Sebastian Braun 9/10 3312 days 3%
Joanne Woo 10/10 3330 days 3%
Chris 6/10 3361 days 2%
Olivier Reculeau 10/10 3546 days 2%
Susanne Breudel 10/10 3551 days 2%
Josh Legge 10/10 3559 days 2%
Daniel Weber 9/10 3561 days 2%
Virginia Fradin 10/10 3565 days 2%
Olivier Anciaux 9/10 3568 days 2%
Wendy van Boom 10/10 3568 days 2%
Bas Hoogteijling 10/10 3571 days 2%
Mira Huckfield 10/10 3581 days 2%
Maike Santelmann 10/10 3593 days 2%
Levin Stuers 10/10 3598 days 2%
magdalena gomez haedo 9/10 3601 days 2%
Lucca Weisbender 10/10 3604 days 2%
Anna Scholten 10/10 3604 days 2%
Nils Kissel 10/10 3614 days 2%
Madita and Lisann 10/10 3650 days 2%
sanneke tangel 10/10 3656 days 2%
Georgia Coleman 10/10 3656 days 2%
Virgil Spruit 8/10 3660 days 2%
Xue Rong Kok 7/10 3666 days 2%
Anthony Jacobs 10/10 3788 days 2%
Sofie Jebsen 10/10 3930 days 1%
Tobias 10/10 3930 days 1%
Annika Funk 10/10 3966 days 1%
Dawn Mulligan 10/10 3982 days 1%
Christophe Scieszka 10/10 4000 days 1%
Hubert 8/10 4039 days 1%
Ondrej Stepanek 8/10 4275 days 0%
Boneschova Jarka 10/10 4275 days 0%
Heike Heller 10/10 4284 days 0%
Andreas Mouteiro 9/10 4284 days 0%
Josefin Lind 10/10 4285 days 0%
Herman Holmgist 10/10 4285 days 0%
Felicitas 9/10 4307 days 0%
Antoine 8/10 4315 days 0%
Mara K 10/10 4334 days 0%
Emilie Chanbon 10/10 4337 days 0%
Alexis Redor 10/10 4337 days 0%
Julia Amberger 8/10 4356 days 0%
Annalina Drebald 8/10 4356 days 0%
balesdent 9/10 4362 days 0%
Alineet Gautier 10/10 4365 days 0%
Annika Schmidt 10/10 4645 days 1%
Patrick Stoeit 10/10 4645 days 1%
Audrey Ripoche 9/10 4647 days 1%
Rey Germain 9/10 4647 days 1%
Christofer Tonn 10/10 4657 days 1%
Ann Furlong 10/10 4665 days 1%
Trudy Ryan 8/10 4665 days 1%
Jill Fischer 10/10 4671 days 1%
Kim 10/10 4671 days 1%
Francois Marchar 9/10 4681 days 1%
Jan Zimmerman 10/10 4686 days 1%
Elvin Teo 10/10 4699 days 1%
Rob 9/10 4747 days 1%
Andreas Garbin 10/10 4749 days 1%
Joanna 9/10 4767 days 1%
Mellow 10/10 4791 days 1%
whalelover88 10/10 4944 days 1%
Jos Schieveen 8/10 5015 days 1%
Goran Backlund 9/10 5021 days 1%
Nathan Sait 10/10 5028 days 1%
Toby Clark 10/10 5028 days 1%
Maxine Gilman 10/10 5031 days 1%
Harald 9/10 5045 days 1%
Dominik Langenegger 9/10 5047 days 1%
Rebecca Richardson 9/10 5047 days 1%
Andrew Powell 9/10 5047 days 1%
Peter Field 10/10 5047 days 1%
Eric Lombaard 8/10 5048 days 1%
Nicholas Prakenhammar 10/10 5049 days 1%
Peter Wall 7/10 5049 days 1%
Verne Heath 8/10 5050 days 1%
John O'Donnell 10/10 5051 days 1%
Paul Fairbrass 10/10 5058 days 1%
Frank Krivauek 10/10 5059 days 1%
Rocco Christian 7/10 5059 days 1%
Kurt & Noemi Buhler 7/10 5060 days 1%
Therese 7/10 5063 days 1%
Katie K 9/10 5074 days 1%
CMJ 10/10 5096 days 1%
Jacqueline 10/10 5127 days 1%
Marc & Pauline 9/10 5133 days 1%
Kevin & Chris 9/10 5134 days 1%
Robin & Sandra Dijke 9/10 5136 days 1%
Laura McCusker 8/10 5143 days 1%
Dexter 10/10 5341 days 1%
Jasmin Loeffler 10/10 5347 days 1%
Natascha Rachel 10/10 5347 days 1%
Res Kormann 10/10 5360 days 1%
Sarah James 10/10 5370 days 1%
Nick Taylor 10/10 5370 days 1%
Nicola Young 10/10 5370 days 1%
Stefan Elsenbruch 9/10 5375 days 1%
Stefanie 7/10 5385 days 1%
Koen Vanlede 10/10 5388 days 1%
Van Vliet 8/10 5389 days 1%
Vanessa Vogel 10/10 5392 days 1%
Marcel Camsch 9/10 5394 days 1%
Keely & Mark Haynes 10/10 5395 days 1%
Svea Sauter 10/10 5395 days 1%
henriket 10/10 5396 days 1%
Amanda Wells 10/10 5396 days 1%
K & J Overton 9/10 5396 days 1%
Jerry & Floon 9/10 5400 days 1%
Bartl 10/10 5400 days 1%
travellingfamilyof6 10/10 5402 days 1%
WeddingMaven 10/10 5402 days 1%
Lieve Verdonck 8/10 5403 days 1%
Victoria Purver 8/10 5405 days 1%
Thelia Beament 9/10 5405 days 1%
Edwards 9/10 5409 days 1%
Mark Irwin 9/10 5413 days 1%
Agnes McMillan 10/10 5414 days 1%
Leslie 9/10 5414 days 1%
Selina Mueller 10/10 5416 days 1%
Jill Dean 10/10 5417 days 1%
Chloe Finster 10/10 5417 days 1%
Vanderhorst 9/10 5418 days 1%
Judith K. 10/10 5420 days 1%
Amanda Wallace 9/10 5420 days 1%
Mark Aarts 10/10 5421 days 1%
Forestal Youri 9/10 5422 days 1%
Dave and Lin Mungham 10/10 5423 days 1%
Jane Hancock 10/10 5425 days 1%
Stephi 10/10 5430 days 1%
Amanda 10/10 5430 days 1%
Mick Doherty 9/10 5461 days 1%
hendrik king 7/10 5461 days 1%
Shoe 10/10 5492 days 1%
marcvergroesen 9/10 5706 days 1%
Jenny Leyland 9/10 5706 days 1%
MarcyMark 10/10 5736 days 1%
katrina Marshall 10/10 5753 days 1%
Von 9/10 5767 days 1%
Judith 8/10 5773 days 1%
Doris Resch 10/10 5773 days 1%
Sheila Morgan 10/10 5776 days 1%
Maria Newton 9/10 5777 days 1%
Faller 10/10 5790 days 1%
Wim Van Gastel 8/10 5793 days 1%
Laura Walters 9/10 5794 days 1%
Chance McGuire 10/10 5795 days 1%
cees juffermans 9/10 5808 days 1%
Markus 10/10 5811 days 1%
Grainne Ahern 10/10 5826 days 1%
sutuckey 10/10 5826 days 1%
Honeymooners 10/10 5826 days 1%
sophiep 9/10 5841 days 1%
chuckchallenger 10/10 5857 days 1%
mdarras 9/10 5861 days 1%
joramv 9/10 5861 days 1%
Michelle Kraemer 10/10 5864 days 1%
Kimberly Skyes 10/10 5864 days 1%
Ruth Colmer 9/10 5867 days 1%
maleta 8/10 5878 days 1%
Simon_and_Jane_OZ 9/10 6071 days 1%
JoF 10/10 6093 days 1%
Christian Kamm 10/10 6098 days 1%
Michael Maddams 7/10 6099 days 1%
Joanna Harrnon 10/10 6100 days 1%
Sarah 8/10 6101 days 1%
David 10/10 6101 days 1%
jjakkeren 9/10 6101 days 1%
Alanna 10/10 6103 days 1%
ElissaH 10/10 6104 days 1%
Andrew Smith 9/10 6107 days 1%
Jean 10/10 6118 days 1%
CarinaB1 10/10 6122 days 1%
Lindsey 9/10 6133 days 1%
Lisa 10/10 6138 days 1%
Laura 8/10 6141 days 1%
kiwibrit86 9/10 6143 days 1%
Visken 10/10 6145 days 1%
Christina 10/10 6150 days 1%
RachaelO 10/10 6151 days 1%
Marianne 10/10 6152 days 1%
Peppa 10/10 6152 days 1%
Jackie 9/10 6166 days 1%
Patrick 9/10 6166 days 1%
Carla 8/10 6168 days 1%
Keith 10/10 6173 days 1%
Saskia 9/10 6174 days 1%
Patrick 10/10 6178 days 1%
Charlie 9/10 6182 days 1%
Ten 10/10 6182 days 1%
Kevin Dangerfield 10/10 6191 days 1%
Graham 9/10 6206 days 1%
David 10/10 6215 days 1%
Eveline 10/10 6215 days 1%
Mette 10/10 6222 days 1%
Rowan 9/10 6247 days 1%
Hanna 10/10 6247 days 1%
Sally Walker 10/10 6252 days 1%
abby 10/10 6258 days 1%
Paul 10/10 6269 days 1%
Peter 10/10 6277 days 1%
Anna 10/10 6299 days 1%
Liz 9/10 6308 days 1%
Laura 8/10 6308 days 1%
Amy Shields 7/10 6312 days 1%
Erin 9/10 6320 days 1%
George Burgas 7/10 6326 days 1%
Sharon Curly 7/10 6334 days 1%
Peddy 8/10 6336 days 1%
Christine 9/10 6350 days 1%
Charlie Bond 8/10 6383 days 1%
SandyS 10/10 6436 days 1%
BexStar 10/10 6450 days 1%
Galen 9/10 6467 days 1%
Monica Black 10/10 6467 days 1%
Denise 10/10 6484 days 1%
Ria 9/10 6488 days 1%
Christian 7/10 6488 days 1%
Wiebke 9/10 6492 days 1%
Phil Connelly 9/10 6493 days 1%
Amanda 9/10 6499 days 1%
Erwin de Kleijn 9/10 6507 days 1%
Nick 10/10 6515 days 1%
John 9/10 6515 days 1%
Sandra Gustafson 10/10 6543 days 1%
Jo 10/10 6543 days 1%
Helena 10/10 6544 days 1%
Seldam 8/10 6549 days 1%
Andrew Purdam 7/10 6557 days 1%
Gerber Liselotte 10/10 6575 days 1%
Gabriela Herger 8/10 6583 days 1%
Jane Coleman 8/10 6586 days 1%
Wendy Williams 9/10 6593 days 1%
Claire 8/10 6817 days 1%
Will 9/10 6817 days 1%
JanKovar 10/10 6819 days 1%
Justin 10/10 6822 days 1%
Beth 9/10 6828 days 1%
Hanneke 9/10 6829 days 1%
Cat 8/10 6831 days 1%
MartinTrenker 9/10 6837 days 1%
Janneke 10/10 6838 days 1%
Renee 9/10 6841 days 1%
Elke 8/10 6856 days 1%
Malon 10/10 6857 days 1%
Ralph 10/10 6866 days 1%
Lucy 10/10 6866 days 1%
Gordon 8/10 6878 days 1%
Beate 9/10 6879 days 1%
MartinJago 8/10 6890 days 1%

Adjustments

Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.

Sample Size Adjustment

No Adjustment

A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Dolphin Encounter Kaikoura experience has plenty of reviews and does not meet the criteria for any adjustment.

Recent Reviews Adjustment

-4.06% Adjustment

There may be an adjustment if this experience hasn't received any reviews within the last 42 days. However the Dolphin Encounter Kaikoura experience does not meet the criteria for any adjustment.

In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.

The Dolphin Encounter Kaikoura experience has been adjusted for 200 days. Adjustments are according to the following table.

Days Adjustment
197 -4.00%
198 -4.02%
199 -4.04%
200 -4.06%
201 -4.08%
202 -4.10%
203 -4.12%

Balancing Adjustment

1.18% Adjustment

Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.

You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.

We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.

Final Ranking Score

90%

The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.