Ranking Score Explained
Hi there, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Air Safaris.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
Air Safaris
Valid Reviews
52 Valid Reviews
The Air Safaris experience has a total of 52 valid reviews. There are no invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 52 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 38 |
|
73% |
| 9/10 | 11 |
|
21% |
| 8/10 | 3 |
|
6% |
| 7/10 | 0 |
|
0% |
| 6/10 | 0 |
|
0% |
| 5/10 | 0 |
|
0% |
| 4/10 | 0 |
|
0% |
| 3/10 | 0 |
|
0% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
96.73% Average
The raw data average (mean) for all the Air Safaris valid reviews is 96.73% and is based on 52 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
41 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 52 valid reviews, the experience has 41 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 41 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 29 |
|
71% |
| 9/10 | 9 |
|
22% |
| 8/10 | 3 |
|
7% |
| 7/10 | 0 |
|
0% |
| 6/10 | 0 |
|
0% |
| 5/10 | 0 |
|
0% |
| 4/10 | 0 |
|
0% |
| 3/10 | 0 |
|
0% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
96.34% Average
The raw data average (mean) for all the Air Safaris face-to-face reviews is 96.34% and is based on 41 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
96.13%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Allain Riepema | 8/10 | 1282 days | 100% |
| Guenter | 10/10 | 1633 days | 88% |
| Linda Jennings | 10/10 | 1817 days | 79% |
| Philip Mattes | 10/10 | 1999 days | 70% |
| hendrik king | 9/10 | 2517 days | 44% |
| Reisender Sohn | 10/10 | 2669 days | 36% |
| David | 10/10 | 3095 days | 15% |
| Jurg Pfaendler | 10/10 | 3357 days | 2% |
| Horst Langstein | 9/10 | 3362 days | 2% |
| D R Valentine | 10/10 | 3363 days | 2% |
| Dugald McCallum | 10/10 | 3368 days | 1% |
| Alfred & Henrike | 10/10 | 3394 days | 0% |
| Kevin Morris | 10/10 | 3678 days | 13% |
| AJ van Pelt | 10/10 | 3683 days | 13% |
| David Mellard | 10/10 | 3698 days | 13% |
| Chris & Anne Pearson | 9/10 | 3700 days | 13% |
| Monika | 10/10 | 3704 days | 13% |
| Hull | 9/10 | 3729 days | 13% |
| nztraveller879 | 9/10 | 3734 days | 13% |
| Lizzie | 10/10 | 3796 days | 13% |
| travelbunnyadventures | 10/10 | 4010 days | 13% |
| Evans | 10/10 | 4059 days | 13% |
| Claudia | 10/10 | 4078 days | 13% |
| Jobbs | 10/10 | 4080 days | 13% |
| Yona | 10/10 | 4085 days | 13% |
| Phillip Rurgger | 10/10 | 4169 days | 13% |
| Katrin Wennin | 10/10 | 4172 days | 13% |
| Solveig Mosinski | 10/10 | 4173 days | 13% |
| Primavesi | 10/10 | 4173 days | 13% |
| Tinka | 10/10 | 4191 days | 13% |
| Andrew | 10/10 | 4344 days | 13% |
| Anji Sprinks | 10/10 | 4402 days | 13% |
| DC Melbourne | 10/10 | 4408 days | 13% |
| Roy | 9/10 | 4409 days | 13% |
| Edcan | 9/10 | 4423 days | 13% |
| Joel | 10/10 | 4425 days | 13% |
| David | 10/10 | 4453 days | 13% |
| Hans | 10/10 | 4453 days | 13% |
| Ray | 10/10 | 4495 days | 13% |
| Van Lent | 9/10 | 4500 days | 13% |
| Anette | 9/10 | 4524 days | 13% |
| Jennifer Baulch | 9/10 | 4781 days | 13% |
| Anne Mainwaring | 10/10 | 4824 days | 13% |
| Angela Payne | 10/10 | 4824 days | 13% |
| Togl | 10/10 | 4824 days | 13% |
| Stephanie | 10/10 | 4846 days | 13% |
| Thomas Hartseiker | 10/10 | 4851 days | 13% |
| Christie H | 8/10 | 4889 days | 12% |
| Pete | 10/10 | 5159 days | 13% |
| Christine | 8/10 | 5168 days | 12% |
| Shirely | 10/10 | 5170 days | 13% |
| Henrich | 9/10 | 5180 days | 13% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Air Safaris experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-3.29% Adjustment
There may be an adjustment if this experience hasn't received any reviews within the last 71 days. However the Air Safaris experience does not meet the criteria for any adjustment.
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Air Safaris experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -3.24% |
| 198 | -3.26% |
| 199 | -3.28% |
| 200 | -3.29% |
| 201 | -3.31% |
| 202 | -3.32% |
| 203 | -3.34% |
| … | … |
Final Ranking Score
93%
The final ranking score once adjustments and rounding has been applied. This value is cached and recalculated each day. Therefore it may not be precisely accurate based on the other values presented.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz.