Ranking Score Explained

Hey, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.

The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!

We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?

Below you'll find details around some of the important factors that went into calculating the ranking score for AJ Hackett Taupo.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.

Cymen Crick's avatar

Cymen Crick

Rankers Owner

AJ Hackett Taupo

Valid Reviews

63 Valid Reviews

The AJ Hackett Taupo experience has a total of 66 reviews. There are 63 valid reviews that are included when calculating the ranking score and 3 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.

Below is the distribution of ratings for the 63 valid reviews:

Rating Count Percentage
10/10 27
43%
9/10 11
17%
8/10 18
29%
7/10 3
5%
6/10 1
2%
5/10 1
2%
4/10 2
3%
3/10 0
0%
2/10 0
0%
1/10 0
0%

87.78% Average

The raw data average (mean) for all the AJ Hackett Taupo valid reviews is 87.78% and is based on 63 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.

Face-to-Face Reviews

52 Face-to-Face Reviews

The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.

More about face-to-face reviews

Within the 63 valid reviews, the experience has 52 face-to-face reviews collected during interviews by our team.

Below is the distribution of ratings for the 52 face-to-face reviews:

Rating Count Percentage
10/10 24
46%
9/10 9
17%
8/10 15
29%
7/10 3
6%
6/10 1
2%
5/10 0
0%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 0
0%

90.00% Average

The raw data average (mean) for all the AJ Hackett Taupo face-to-face reviews is 90.00% and is based on 52 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.

Weighted Average

89.19%

Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.

Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.

Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.

Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.

Reviewer Rating Age Relative Weight
Michael Bley 8/10 3349 days 100%
Lucie Revay 10/10 3388 days 98%
Philipp 9/10 3672 days 65%
Gerardo Furtado 10/10 3700 days 62%
Charlie Noon 10/10 3710 days 61%
David Schelensky 10/10 3712 days 61%
Henry Wichler 8/10 3713 days 59%
Ruven Rintelmann 10/10 3713 days 61%
Maria Brauherr 10/10 3715 days 60%
Tamara 8/10 3715 days 59%
Martina Cervenkova 10/10 3718 days 60%
Gessica 8/10 3807 days 49%
Cedrick Poirier 5/10 4200 days 0%
Franz Birkefeld 9/10 4393 days 42%
Sebastian Russell-Smits 10/10 4767 days 43%
Collacott 10/10 4793 days 43%
David Prendergast 7/10 5125 days 39%
Franziska & Katrin 8/10 5165 days 42%
Anika 9/10 5172 days 42%
Asha 9/10 5204 days 42%
Craig Hathaway 10/10 5478 days 43%
Jagiellowicz 10/10 5496 days 43%
Jason & Beth Berlin 9/10 5496 days 42%
Guult Ryan 10/10 5496 days 43%
Sandra 9/10 5515 days 42%
Dan Aldridge 10/10 5531 days 43%
Leslie Aldridge 10/10 5531 days 43%
Douggie 4/10 5691 days 23%
quazy 9/10 5875 days 42%
Annemiek and Rianne 8/10 5916 days 42%
deanlaw 10/10 5948 days 43%
lee 10/10 6118 days 43%
Debra-anne Signal 8/10 6148 days 42%
funfairguy 4/10 6179 days 23%
Alanna 8/10 6210 days 42%
Keith 7/10 6232 days 39%
Amanda Williams 10/10 6249 days 43%
Kay 8/10 6252 days 42%
Hironori 10/10 6285 days 43%
Helen 9/10 6321 days 42%
Paula 8/10 6334 days 42%
jfletch 9/10 6339 days 42%
Evelyn 10/10 6343 days 43%
jessandtom 8/10 6532 days 42%
Adam Richards 7/10 6589 days 39%
Yumi 10/10 6602 days 43%
Amy 10/10 6618 days 43%
Laurie 8/10 6620 days 42%
paulonline 8/10 6627 days 42%
Melissa Steedman 10/10 6648 days 43%
Laura Sutton 6/10 6649 days 35%
Tim 10/10 6649 days 43%
Karin Hell 9/10 6650 days 42%
Jane 10/10 6925 days 43%
Helen 8/10 6927 days 42%
Gillian 10/10 6938 days 43%
Rosemary 9/10 6939 days 42%
Peter 8/10 6939 days 42%
Susan 10/10 6959 days 43%
Mary 10/10 6960 days 43%
Nissa 8/10 6974 days 42%
Louise 8/10 6989 days 42%
KristianRye 8/10 6998 days 42%

Adjustments

Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.

Sample Size Adjustment

No Adjustment

A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The AJ Hackett Taupo experience has plenty of reviews and does not meet the criteria for any adjustment.

Recent Reviews Adjustment

-3.74% Adjustment

There may be an adjustment if this experience hasn't received any reviews within the last 60 days. However the AJ Hackett Taupo experience does not meet the criteria for any adjustment.

In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.

The AJ Hackett Taupo experience has been adjusted for 200 days. Adjustments are according to the following table.

Days Adjustment
197 -3.68%
198 -3.70%
199 -3.72%
200 -3.74%
201 -3.76%
202 -3.77%
203 -3.79%

Balancing Adjustment

1.74% Adjustment

Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.

You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.

We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.

Final Ranking Score

87%

The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.