Example Holiday Park

Cymen

Hey, It's Cymen here. Rankers owner and 30 years in NZ tourism.

Most of the time I don’t know where my car keys and wallet are. But for some reason I can understand stats and bookings.

There’s a good amount of stats to take in here. I’m going to pop up as we go, to explain each part of the booking funnel.

Cymen Crick's avatar
Days

30

Statistics Report

Jun 2025

Rankers periodically delivers performance data and analysis for your business on our platforms. This report covers the thirty days from Sun 01 Jun, 2025 to Mon 30 Jun, 2025.

Customer Flow

Example Holiday Park

Return on investment

The costs for during this report's period were $0.00 (incl GST). With an estimated income of $0.00 your return on investment is .

Please see the sections below for details on how these numbers are calculated.

Jun 2025

0

Company Interactions

0

Estimated Bookings

$0

Estimated Profit

Cymen

We reach international travellers before they arrive in NZ.

Most do their planning well in advance using our tools.

Our platforms are promoted by these companies.

Cymen Crick's avatar
Portals

15

Customer Entry Points

Example Holiday Park may be featured on a wide range of Rankers apps and websites.

  • Any_x512

    iOSAndroid

    30+ Minutes Engagement Time

    Rankers Camping NZ

  • Any_x192

    Web

    Rankers.co.nz

  • Any_x192

    Web

    Special Local Organic NZ Travel Map

  • Any_x192

    Web

    Deep Nature Travel Map

  • Any_x192

    Web

    Goin' Local Travel Map

  • Any_x192

    Web

    Tairāwhiti Travel Map

  • Any_x192

    Web

    Camping NZ Travel Map

  • Any_x192

    Web

    McRent Travel Map

  • Any_x192

    Web

    Escape Travel Map

  • Any_x192

    Web

    Omega Travel Map

  • Any_x192

    Web

    Jucy Travel Map

  • Blank

    + 4 More

Cymen

We're seeing over half a million active users each year! There's a heap of planning going on out there.

Just over a third of our users are overseas and planning their trip in advance. The remaining two-thirds are within the country and are making a plan for their next excursion.

Cymen Crick's avatar
Minutes

31

Engaged Audience

The Camping NZ mobile app maintains a combined engagement time of over thirty minutes per user.

  • Global Reach
  • Local Visitors
  • Well Aged
Country Active Users Engagement Time Percentage
All other countries
58K 10 minutes 30.5%
AUSTRALIA
Australia
47K 21 minutes 24.7%
UNITED STATES
United States
25K 30 minutes 12.9%
UNITED KINGDOM
United Kingdom
23K 32 minutes 11.8%
GERMANY
Germany
13K 17 minutes 7.1%
FRANCE
France
9K 29 minutes 4.9%
NETHERLANDS
Netherlands
8K 21 minutes 4.1%
CANADA
Canada
7K 30 minutes 3.9%
Total 190K 24 minutes 100.0%
Country Active Users Engagement Time Percentage
Auckland
263K 21 minutes 46.1%
Canterbury
107K 23 minutes 18.8%
All other regions
57K 6 minutes 10.1%
Wellington
56K 14 minutes 9.7%
Waikato
31K 12 minutes 5.4%
Otago
23K 12 minutes 4.1%
Bay of Plenty
21K 12 minutes 3.6%
Manawatu-Wanganui
12K 11 minutes 2.1%
Total 570K 14 minutes 100.0%
Age Bracket Percentage
Aged 65+
18.8%
Aged 55-64
24.4%
Aged 45-54
15.1%
Aged 35-44
13.0%
Aged 25-34
22.5%
Aged 18-24
6.2%
Total 100.0%

Cymen

There’s a big number at the top of this funnel. All this customer interest is great, but at the end of the day, it’s the bookings that matter.

We’ve explained each part here, but there's heaps that goes into increasing the bookings. I’m more than happy to have a 2 way convo, to help increase it.

Cymen Crick's avatar
Events

0

Company Interactions

On each Rankers platform Example Holiday Park may be viewed and interacted with by potential customers.

Example Holiday Park

Interaction Type Events
Total 0 NaN

Cymen

We’ve estimated your average booking value based on your pricing and industry data.

If this isn’t correct, let me know and we’ll update it.

Cymen Crick's avatar
Each
$

68

Average Booking Value

Estimated

The value of each individual booking is calculated at NZ$68.45. This booking value is based on industry standard metrics from the Accommodation Data Program.

Booking Value 

Estimated Booking Value

The estimated dollar spend of an average booking.

Based on data from ADP.
Individual Spend

Customer Spend Per Night

The average spend in NZ dollars for each individual customer. This amount is per night. This estimate is based on surveying the pricing of similar businesses.

 NZ$24.80
Group Size

Number of Customers Per Night

The average number of customers in a booking for each night.

 2.3
Nights

Nights Per Booking

The average number of nights per booking.

 1.2
Total Spend NZ$68.45

Cymen

How do we understand this number?

It's based on what's shown in the funnel. It shows the money you've paid to us with the money that's gone into your bank account.

This shows your return on investment. At the end of the day, that's what matters.

Cymen Crick's avatar
Earned
$

0

June 2025 Income

Estimated

Period income of $0.00 is based on estimated number of bookings and the average customer spend.

Balance Sheet

Dollar values are GST inclusive
Estimated Income

Estimated Income

During the period, Example Holiday Park received an estimated 0 bookings, each valued at NZ$68.45.

 …from 0 bookings NZ$0.00
Period Expenses

Period Expenses

During the period, expenses of NZ$0.00 (incl GST) are incurred for .

NZ$0.00
Profit or Loss NZ$0.00

Return on investment