Ranking Score Explained

Hey, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.

The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!

We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?

Below you'll find details around some of the important factors that went into calculating the ranking score for Milford Sound Day Cruises.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.

Cymen Crick's avatar

Cymen Crick

Rankers Owner

Milford Sound Day Cruises

Valid Reviews

299 Valid Reviews

The Milford Sound Day Cruises experience has a total of 301 reviews. There are 299 valid reviews that are included when calculating the ranking score and 2 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.

Below is the distribution of ratings for the 299 valid reviews:

Rating Count Percentage
10/10 87
29%
9/10 86
29%
8/10 77
26%
7/10 25
8%
6/10 14
5%
5/10 7
2%
4/10 1
0%
3/10 1
0%
2/10 0
0%
1/10 1
0%

85.69% Average

The raw data average (mean) for all the Milford Sound Day Cruises valid reviews is 85.69% and is based on 299 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.

Face-to-Face Reviews

275 Face-to-Face Reviews

The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.

More about face-to-face reviews

Within the 299 valid reviews, the experience has 275 face-to-face reviews collected during interviews by our team.

Below is the distribution of ratings for the 275 face-to-face reviews:

Rating Count Percentage
10/10 78
28%
9/10 81
29%
8/10 72
26%
7/10 23
8%
6/10 13
5%
5/10 7
3%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 1
0%

85.82% Average

The raw data average (mean) for all the Milford Sound Day Cruises face-to-face reviews is 85.82% and is based on 275 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.

Weighted Average

86.47%

Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.

Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.

Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.

Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.

Reviewer Rating Age Relative Weight
Geoff Steele 10/10 3174 days 100%
Brigitte CREPLET 9/10 3350 days 84%
Guillaume Deleuze 7/10 3412 days 74%
Jolien 8/10 3438 days 76%
Ignacio Muerza 10/10 3446 days 77%
Elien Dauwe 9/10 3456 days 75%
Louise Nicholls 9/10 3461 days 74%
Sebastian Braun 9/10 3461 days 74%
Eurard Achille 7/10 3464 days 70%
Brent Johnson 10/10 3480 days 74%
Huon 5/10 3697 days 41%
Timea Bagosi 9/10 3723 days 52%
Ben and Pauline 8/10 3736 days 50%
Anna Stoehr 10/10 3757 days 50%
Peter Hodgson 9/10 3758 days 49%
Herman Lubben 9/10 3764 days 49%
Jiri Benda 8/10 4077 days 22%
Jennifer Lerchbacher 9/10 4105 days 19%
Kristina Farkas 10/10 4105 days 20%
Tobias Becker 7/10 4132 days 16%
Sophia Kadel 9/10 4135 days 17%
Laura and Marie 8/10 4141 days 16%
Samuel Tohko 10/10 4163 days 15%
Andrew Kermode 10/10 4333 days 0%
Wouter Vanmoz 8/10 4439 days 39%
Laure Cops 8/10 4439 days 39%
Alexander Zimmer 9/10 4460 days 40%
Juliane 9/10 4467 days 40%
Laura Metz 9/10 4468 days 40%
Hubertus Thost 8/10 4468 days 39%
Luca Maria Willensrock 7/10 4477 days 37%
G Ballard 9/10 4481 days 40%
F Ballard 10/10 4481 days 40%
Sue L 10/10 4483 days 40%
Terry Seaman 8/10 4483 days 39%
Guillemette 9/10 4487 days 40%
Richard van den Bosch 9/10 4499 days 40%
Ina Daubenbuechel 9/10 4499 days 40%
Maya Bakker-deDreu 8/10 4504 days 39%
Anne and Steve Bartlett 9/10 4506 days 40%
Emeline Dupre 9/10 4515 days 40%
Elly Zimmer 9/10 4521 days 40%
Sven Woelk 10/10 4784 days 40%
Elizabeth Stenhouse 8/10 4789 days 39%
Jill Fischer 9/10 4820 days 40%
Jeanne Moustier 10/10 4861 days 40%
Martyn Kool 7/10 4896 days 37%
Andrea Wollmann 9/10 4897 days 40%
Leticia Martin 8/10 4901 days 39%
Franz Schueler 10/10 4902 days 40%
Knorr Bracher 8/10 4914 days 39%
Jacquemard 8/10 4915 days 39%
C Schaap 10/10 4921 days 40%
Monika Kneidl 10/10 5160 days 40%
Jessica Tilly 8/10 5160 days 39%
Robin Sable 8/10 5166 days 39%
Stephanie Spurr 7/10 5181 days 37%
J Jmal 10/10 5181 days 40%
Lucy Duffy 9/10 5188 days 40%
Wil de Kubber 8/10 5190 days 39%
Hans Duerst 8/10 5191 days 39%
Pete & Pat Etheridge 7/10 5194 days 37%
Beeny 8/10 5195 days 39%
Stephanie Brueck 6/10 5196 days 34%
Rob Gill 10/10 5198 days 40%
Rikke & Trine Bundgaard 8/10 5199 days 39%
Manuela Weber 8/10 5199 days 39%
Villa 8/10 5199 days 39%
David & Sue Lokkerbol 6/10 5200 days 34%
Markus & Miriam 8/10 5201 days 39%
Siegfried Krueger 10/10 5201 days 40%
Jurg Pfaendler 9/10 5202 days 40%
Rainer Schnell 8/10 5206 days 39%
Steve Goodyear 10/10 5206 days 40%
Chris & Jen Spencer 8/10 5225 days 39%
Monika & Roger 9/10 5227 days 40%
Alfred & Henrike 10/10 5239 days 40%
JBunn 7/10 5245 days 37%
Ross Cooke 10/10 5283 days 40%
Berry 10/10 5287 days 40%
Heather & Jenny 6/10 5291 days 34%
jenckes 6/10 5367 days 34%
GenH 8/10 5490 days 39%
Frank & Margot Best 9/10 5503 days 40%
Marc Edwards 10/10 5509 days 40%
Jon_and_Family 9/10 5520 days 40%
Becky Edney 10/10 5525 days 40%
Gordon Agent 10/10 5528 days 40%
Leroy Dimitri 10/10 5533 days 40%
Gunter 6/10 5534 days 34%
Daniel Kriecht 8/10 5534 days 39%
Sandra Milch 10/10 5535 days 40%
L Wright 8/10 5535 days 39%
noname 8/10 5536 days 39%
Richard Dudfield 10/10 5537 days 40%
Michel Monnin 9/10 5537 days 40%
Urs and Isabella 9/10 5538 days 40%
Thomas 10/10 5538 days 40%
Richard Gallichan 9/10 5538 days 40%
Jean Barker 8/10 5538 days 39%
Karin Kueng 6/10 5539 days 34%
Juergen Wolf 9/10 5541 days 40%
Juliane Kleiu 10/10 5541 days 40%
Malcolm McLean 10/10 5541 days 40%
Nathalie Verzeletti 8/10 5541 days 39%
Rebecca Johnston 8/10 5542 days 39%
David Mellard 10/10 5543 days 40%
Tricia Goggin 8/10 5543 days 39%
Lisa 9/10 5543 days 40%
Monique 8/10 5543 days 39%
Keith Ogley 8/10 5545 days 39%
Laurent Michon 8/10 5549 days 39%
Jack Vermeidem 9/10 5549 days 40%
Alan Munday 10/10 5549 days 40%
Ebi & Beate 10/10 5551 days 40%
Binita 4/10 5551 days 25%
A Dekker 8/10 5551 days 39%
John Gray 10/10 5552 days 40%
Gert Vogelaers 8/10 5554 days 39%
Alice 7/10 5555 days 37%
Manu & Gabi 10/10 5556 days 40%
Sandra 9/10 5556 days 40%
James Jackson 9/10 5569 days 40%
John Price 10/10 5569 days 40%
Fabian 8/10 5570 days 39%
Robert Cox 9/10 5570 days 40%
Sarraute 9/10 5571 days 40%
Webster 9/10 5572 days 40%
Derek Archibald 9/10 5572 days 40%
D Hoekstra 10/10 5574 days 40%
Ellen Thompson 10/10 5574 days 40%
Leontine van Laar 8/10 5574 days 39%
Karen Phillips 8/10 5576 days 39%
Ashleigh Buckley 8/10 5579 days 39%
Rosey834 8/10 5610 days 39%
dollimyxture 8/10 5610 days 39%
JudyandAndre 10/10 5610 days 40%
hendrik king 8/10 5610 days 39%
Julie 10/10 5671 days 40%
jenny_nitschke 10/10 5794 days 40%
Lomas 10/10 5846 days 40%
Stephan Imartina 6/10 5851 days 34%
Peter Aerborg 8/10 5852 days 39%
jenniferuk 7/10 5855 days 37%
Peter and Hilda 10/10 5885 days 40%
Hana Vokata 7/10 5890 days 37%
Don & Geraldine 10/10 5891 days 40%
Marg 8/10 5891 days 39%
Corine van Been 8/10 5898 days 39%
maggie Webster 10/10 5902 days 40%
katrina Marshall 9/10 5902 days 40%
Schumacher 9/10 5903 days 40%
Bowness 10/10 5903 days 40%
s_butler 10/10 5904 days 40%
Gerald Veldink 8/10 5904 days 39%
Evans 8/10 5904 days 39%
Marcia & Bruce 10/10 5906 days 40%
Benedict Fluthman 9/10 5906 days 40%
Ingrid Zell 9/10 5907 days 40%
R Bakker 8/10 5907 days 39%
Marcus Kippner 9/10 5907 days 40%
Bert Meuleuorijks 7/10 5912 days 37%
Rod C 9/10 5914 days 40%
Yasmin Abrahams 8/10 5918 days 39%
Rob 9/10 5918 days 40%
Claudia 9/10 5923 days 40%
Nicola 7/10 5925 days 37%
Brian Morris 9/10 5925 days 40%
Max Mareen 9/10 5925 days 40%
Dieter Groscurth 10/10 5926 days 40%
Wilbert Germ 9/10 5929 days 40%
T. Timmers 7/10 5930 days 37%
Vincente Garrido 6/10 5939 days 34%
Johanna X 9/10 5939 days 40%
R Gilge 10/10 5940 days 40%
Susan Hitchins 9/10 5940 days 40%
Dick Rosman 6/10 5940 days 34%
Rachel & Barak 8/10 5942 days 39%
Ingrid Overes 7/10 5943 days 37%
Yvonne Ing 10/10 5943 days 40%
Anne Fri 8/10 5943 days 39%
Chance McGuire 10/10 5944 days 40%
S Luis Van Oler 8/10 5949 days 39%
E.M. Prideaux 10/10 5958 days 40%
Conor Coyle 5/10 5961 days 30%
Yvonne German 8/10 5961 days 39%
Mike 9/10 5990 days 40%
mariak 7/10 5992 days 37%
martint 10/10 5999 days 40%
Debbie Rathbone 5/10 6013 days 30%
katharina 6/10 6016 days 34%
Cyriel Schacken 8/10 6016 days 39%
X Neils 8/10 6028 days 39%
Sara Reekmans 8/10 6029 days 39%
nancyburns 10/10 6036 days 40%
Beth Lenoble 9/10 6067 days 40%
Ritag 9/10 6122 days 40%
simonsandra 8/10 6123 days 39%
terryd 7/10 6128 days 37%
Emear Donnelly 9/10 6171 days 40%
HerbertH 7/10 6242 days 37%
KarinS 9/10 6243 days 40%
Abby 8/10 6249 days 39%
annysp 9/10 6250 days 40%
Van Lent 9/10 6251 days 40%
HovingL 8/10 6262 days 39%
Enno Brehm 5/10 6262 days 30%
DimitriD 9/10 6267 days 40%
FramiskaH 7/10 6268 days 37%
AnjaC 10/10 6268 days 40%
Lars Haf 10/10 6268 days 40%
JaninaF 9/10 6268 days 40%
AnjaChrist 10/10 6268 days 40%
Edcan 10/10 6268 days 40%
RebeccaD1 9/10 6269 days 40%
Gil 7/10 6269 days 37%
MikeS 10/10 6270 days 40%
Francesca Sabat 7/10 6272 days 37%
GraceB 6/10 6272 days 34%
Doll 7/10 6273 days 37%
Rene 9/10 6273 days 40%
Dorothee 9/10 6273 days 40%
Zdenek 9/10 6274 days 40%
BrzezinskaM 10/10 6275 days 40%
AndreB 10/10 6275 days 40%
Donna 10/10 6275 days 40%
TammyH 9/10 6276 days 40%
Linda 5/10 6281 days 30%
Phillip 1/10 6281 days 14%
Susan 9/10 6282 days 40%
GrahamM1 10/10 6283 days 40%
CarstenU 10/10 6284 days 40%
JetteG 10/10 6284 days 40%
GingerPrince 8/10 6284 days 39%
VacherD 8/10 6285 days 39%
Brian 9/10 6289 days 40%
RandiL 7/10 6292 days 37%
CarinnaGermany 8/10 6292 days 39%
Rachel 10/10 6299 days 40%
Claire 10/10 6299 days 40%
Raphael 8/10 6306 days 39%
Caroline 10/10 6307 days 40%
Denk 9/10 6312 days 40%
Pia 9/10 6316 days 40%
David 8/10 6323 days 39%
Johann 10/10 6326 days 40%
Carina 10/10 6328 days 40%
Maria 8/10 6362 days 39%
Mat 6/10 6367 days 34%
midlands_missus 10/10 6372 days 40%
Charlotta Halfwordson 10/10 6381 days 40%
Mary 10/10 6384 days 40%
Atsuko 8/10 6456 days 39%
Mikel 9/10 6489 days 40%
Sarah 8/10 6498 days 39%
Jim Summers 8/10 6498 days 39%
Astrid Snippe 9/10 6592 days 40%
James Gibbs 8/10 6592 days 39%
Meike Biel 5/10 6600 days 30%
Rachel 9/10 6616 days 40%
Naoko 9/10 6616 days 40%
Franz 9/10 6621 days 40%
George Jeffs 10/10 6629 days 40%
Jacob 9/10 6633 days 40%
Stuart Bartram 9/10 6633 days 40%
Lisa Tame 9/10 6637 days 40%
Wolfgang 9/10 6637 days 40%
Greg & Lynette 10/10 6643 days 40%
Omri Hasson 8/10 6647 days 39%
D.A. Mulder 9/10 6649 days 40%
Wendy Lomas 10/10 6659 days 40%
Bronwyn Gaby 9/10 6696 days 40%
Floren 10/10 6739 days 40%
Rob Boston 3/10 6798 days 20%
Patricia Leighton 10/10 6852 days 40%
Svenja 8/10 6966 days 39%
Sue 10/10 6968 days 40%
Akiko&Shibotsu 9/10 6968 days 40%
Adi 9/10 6976 days 40%
Cat 9/10 6980 days 40%
Katie 6/10 6983 days 34%
Raul 10/10 6985 days 40%
IdanNakash 8/10 6986 days 39%
Sandra 10/10 6987 days 40%
TeamFlorida 10/10 6987 days 40%
Pam Rose 10/10 6990 days 40%
Fenke 8/10 6992 days 39%
Bas 8/10 6992 days 39%
John Beirne 9/10 7004 days 40%
Jennifer 7/10 7004 days 37%
Rachel 6/10 7004 days 34%
Jacobien 10/10 7020 days 40%
Henrich 8/10 7025 days 39%
Jim 10/10 7026 days 40%
Messing 5/10 7028 days 30%
Marriott 10/10 7028 days 40%
Liz 9/10 7028 days 40%
Ian 7/10 7032 days 37%
pfiffner 9/10 7032 days 40%

Adjustments

Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.

Sample Size Adjustment

No Adjustment

A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Milford Sound Day Cruises experience has plenty of reviews and does not meet the criteria for any adjustment.

Recent Reviews Adjustment

-2.87% Adjustment

There may be an adjustment if this experience hasn't received any reviews within the last 88 days. However the Milford Sound Day Cruises experience does not meet the criteria for any adjustment.

In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.

The Milford Sound Day Cruises experience has been adjusted for 200 days. Adjustments are according to the following table.

Days Adjustment
197 -2.82%
198 -2.84%
199 -2.85%
200 -2.87%
201 -2.88%
202 -2.90%
203 -2.91%

Balancing Adjustment

2.11% Adjustment

Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.

You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.

We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.

Final Ranking Score

86%

The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.